Facebook sees great potential in rural Vietnam (Photo: Nikkei) Facebook is looking for a new growth approach in rural Vietnam as its advertising business gets tougher than before. According to Facebook’s assessment, rural areas in Vietnam are rapidly adapting to smartphones, especially features such as chat and video calling. Responding to the Nikkei newspaper, the social network said that Vietnam and Thailand lead the world in using chat in online sales, in terms of the volume of messages exchanged between businesses and customers. Mr. Khoi Le, in charge of Facebook business in Vietnam, revealed that many of his colleagues in the US have been “opened eyes” to this trend. Currently, Vietnam is an extremely important market for Facebook. According to Nikkei, in its financial report filed in January this year, Facebook listed Vietnam as the largest revenue engine in Southeast Asia. Globally, nearly all of the company’s revenue comes from advertising. Mr. Le said rural markets are part of Facebook’s next phase. Of the 98 million Vietnamese, 62 million live in rural areas. Even so, their spending is expected to grow faster than those of urban dwellers. Facebook forecasts that rural spending on FMCG will grow 7% annually from 2020 to 2025, compared with 2% in cities. A survey by GroupM company on 4,500 Vietnamese people living in rural areas, Facebook pointed out that if in 2018, television is still their main traditional means, by 2020, the rate of watching TV will be only 86% and remaining Internet usage rate will reach 91%. Mr. Le shared: “I used to think that rural people are not really proficient in using the Internet.” However, a Facebook survey found that 92% of rural households own a smartphone, using it to play games, shop and watch television. “They used every tool at hand extremely proficiently,” Mr. Le said. Given the growing video-watching habits of Vietnamese users, Facebook has identified several areas of focus, including live streaming, TV shows on Facebook Watch, video clips in the news feed, reposts. from Facebook-owned Instagram. For e-commerce, Le said these options will complement Facebook’s chat feature, from chatbots to allowing sellers to answer questions directly via livestream. The company hopes it will help retailers stay connected with customers, especially after Apple’s policy took effect in April, requiring iPhone owners to allow apps to track them. The change in Apple’s policy means that companies buying ads from Google or Facebook will send targeted ads to the right audience. On Monday, Apple unveiled more security features for its latest operating systems, a move expected to further disrupt online advertising. According to Phuc Ngo, Director of Strategic Planning at marketing agency Vero, advertisers are still figuring out how to adapt to Apple’s strict tracking policy. Custom ads are currently the most effective, while “community commerce” like Facebook is touting plays a small role in the translations he manages. Mr. Ngo said: “Before the policy change, you can completely depend on Facebook’s artificial intelligence because it is very smart.” While the Vietnamese countryside is getting richer, it still lags behind the cities. The minimum monthly wage in Hanoi is 4.4 million VND, compared to 3 million VND in poor provinces. Focusing on video will bring Facebook closer to competitors like YouTube, TikTok. In contrast, TikTok is also wary of Facebook and YouTube. A survey of research firms Decision Lab said Facebook is the top choice of Vietnamese users when it comes to watching short videos, but it lost 3% in the first quarter from a year ago, while TikTok doubled its market share. Although Mr. Le emphasized the role of e-commerce in helping businesses connect with rural customers, cost is still a major obstacle. With little infrastructure outside of cities, overall logistics costs equate to 16.8% of gross domestic product, higher than the Asian average, according to the Ministry of Commerce’s 2020 Vietnam Logistics Report. . Companies can advertise their products to Vietnamese farmers. But shipping those products after a successful promotion is another matter.

Since 2015, Russian engineers have sought to increase the combat capabilities of the Su-30SM. In particular, the plan to combine Su-30SM with Su-35S is also very feasible. To carry out this plan, engineers prepared a new Su-30SM model with a new engine, and studied the possibility of installing a new, more powerful “Irbis” radar instead of the current system. During the modernization process, the developers will propose to install the AL-41F-1C engine using the Su-35 for the Su-30SM2 version. The new engine is much more efficient than the current Su-30SM. “The life cycle of aircraft engines has doubled without increasing weight and size. Equipped with a plasma ignition system, the AL-41F-1C engine is more economical than the AL-31FP engine that the Su-30SM is using. With the same amount of fuel, the upgraded fighter can stay in the sky longer. In addition, the avionics, radar and visual positioning system have also been improved,” said Cadim Kozulin, an expert at the Russian Academy of Military Sciences. With the engine power and possibly the radar will also be upgraded, the Su-30SM2 Super Sukhoi will be a formidable opponent of the latest US F-15EX.

GQ said some cheap watch models are being bought a lot on e-commerce sites. Among them, typical brands that men can trust such as Seiko, Timex or Casio. One of the watch models that can adapt to any style is Skagen Men’s Sundby Titanium and Stainless Steel . The watch costs 63 USD with a titanium case. The design and price of the product is appreciated. However, the 30m water resistance is not so impressive. Timex Expedition Gallatin solar-powered It’s currently on sale for $70. The watch has a black tone with a strong design. Besides, the device’s water resistance is 50 m. You should not wear the product while diving. Recently, minimalist watches have become popular with men. Therefore, Skagen Men’s Jorn Minimalistic Stainless Steel Quartz Watch more famous. The watch model has an original price of 115 USD but is now reduced to 69 USD on e-commerce sites. The case size of the device is 41 mm with water resistance of 50 m. 100 m water resistance is one of the advantages of Sturhling pro diver watch . The device was originally priced at $70 and is currently discounted to $59.99 on the e-commerce site. The design of the Sturhling pro diver watch is suitable for men who pursue an elegant style. Timex Expedition Scout 40 watch priced at 41 USD. The device is fitted with a leather strap with a cream dial. The watch’s water resistance is 50 m. Designs from Casio have always been loved for their affordable prices. Casio Super Illuminator diver watch Originally priced at $120 and now discounted to $70. The case size of the device is 44 mm. Meanwhile, water resistance is 100 m. Timex New England watch The design is suitable for men who pursue a classic style. The watch model is priced at 40 USD. The device’s water resistance is 30m, not suitable for wearing while swimming.

Without user data, Facebook can hardly prove to advertisers the effectiveness of the platform. Photo: Unsplash. Diversity or ‘dead’? At the end of April, Apple officially released the iOS 14.5 update, which requires the application to ask users’ permission before tracking their activities. This has directly restricted the flow of data Facebook receives from the app to build user profiles. These profiles allow Facebook advertisers to target more effectively. Apple’s privacy changes make it impossible for apps like Facebook to send an identifier to a customer without that person’s permission. Since then, the ability to prove the effectiveness of Facebook ads is reduced. For example, Facebook is now unable to provide advertisers with many metrics like how many people who saw an ad during the week actually purchased a product. “In terms of expertise, the level of influence is relatively significant. Specifically, the limitation in user data collection, the loss of the previous set of customers, the slower reporting system, makes it passive in the data collection. In addition, there are many changes in marketing logic and algorithms that take a long time for advertisers to adapt,” Mr. Ky said. The discordant relationship between two big names in the technology village has been a hot topic on online advertising groups in Vietnam recently. Photo: Fast Company. Nguyen To Uyen, CEO of Coll Group, calls the change on iOS 14.5 a new “storm” for advertisers on the Facebook platform. number. Not to mention, the orders coming from this operating system are also very good quality, the refund rate is low,” said Ms. Uyen. Ms. Uyen said that due to the habit of most advertisers, they rely on Facebook’s “Detailed Targeting” feature, which allows them to drill down to demographics, interests, and customer behavior based on IDFA (code). virtual profile of the user). “When the iOS 14.5 update took effect, most of the ads running suddenly became ineffective, seriously affecting the sales of advertisers,” Ms. Uyen analyzed. ”Don’t put your eggs in one basket” In July 2020, a wave of boycotts of Facebook broke out with the hashtag #stophateforprofit. A series of small companies and large corporations such as Coca-Cola, Microsoft, Starbucks, Unilever … announced to stop spending advertising on this social network, while others look to other platforms. In fact, as of 2019, Facebook is no longer the only address for business advertising. Experts also say that, in order to make a long-term advertising strategy, businesses must diversify their exploitation channels and find the maximum source of potential customers. “Focusing only on Facebook, users are ‘collecting eggs in one basket’ by themselves,” Ky said. For large enterprises, the degree of influence can be even greater, based on factors such as the field, the size of the business, the influence of Facebook on the business activities of certain businesses. “Enterprises have not yet adjusted to adapt to new needs. For example, now there are specific solutions, dealing with many fields such as e-commerce, education, real estate.. ,” Ky added. Without user data, Facebook can hardly prove to advertisers the effectiveness of the platform. Photo: Unsplash. Sharing the same opinion, Ms. Uyen also said that many businesses are deifying Facebook’s features. “This is just one of many intermediary platforms, bringing the right products to the right potential customers,” Ms. Uyen suggested about e-commerce platforms, social networks, newspapers, etc. have the ability to attract different groups of customers with different shopping behavior. The CEO of Coll Group suggested that advertisers change their thinking and how to place their ads. “Focus on analyzing the product’s core benefits, customer portraits, behavior, and psychology to come up with appropriate advertising tactics,” Ms. Uyen advises sellers to build content to attract more targeted customers than depend on prepackaged Facebook data. Finally, she believes that Apple’s action will open a new trend for technology companies. In fact, a week after launch, only 4% of Americans want to be tracked by Facebook. “The desire to keep personal information confidential on the Internet is the legitimate right of everyone, whether in the present or in the future. Therefore, business based on user information will no longer be appropriate,” Ms. To Uyen concluded.

Sharing about this combined collection with UNIQLO, designer Hana Tajima emphasized: “ What we put on us can completely help shape a true self within each person. As each passing day gets a little cramped with aspects of life being present in the same space, I want to bring comfort and simplicity into my outfits to convey to the people. wear a new sense of the space and world they live in, thereby allowing each person to adapt flexibly and reshape their own identity. . ” The collection offers practical perspectives on the diversity and development of society when costumes are gradually separating themselves from the patterns that serve only a few specific circumstances to become the choice for them. for all people, for all living needs. Thereby, costumes contribute to making everyday life more comfortable for the ever-changing lifestyle. Contributing in this collection, Rayon fabric is applied in all designs, from pants, skirts to outerwear with impressive hold features. The stylish wavy seams are the focal point for the ankle-length pants to highlight the wearer’s body line. Summer dresses with a wide, graceful figure will be a must-see to highlight femininity. Next to them are trendy blouses, meticulously cut and sewn, bringing softness and elegance. At the same time, this combined collection also includes designs that simulate the iconic geometric motifs gently and subtly, along with natural lines, colors blending with fabric texture. . All create an overall elegant and comfortable for the designs this time. The collection will officially be released to the public from April 9. Designer Hana Tajima Perform: Tuan Anh

Climate change is described as increasingly severe. Billionaire, philanthropist and Microsoft founder Bill Gates has published his latest book titled “How to Avoid a Climate Disaster”. Not only rich, considered the owner of a great brain, Bill Gates is also known for his predictions about the future, like a global pandemic Covid-19 that he saw six years ago. During a presentation at the TED Talk 2015, Gates urged nations to work together to prepare for a pandemic that could come at any moment. At this point, when the Covid -19 translation was on the verge of being controlled, the billionaire turned a new interest. He said that the world should prepare for a possible climate disaster, and we should best work together to find ways to prevent it. Here are some excerpts from the book “How to avoid a climate disaster” by billionaire Bill Gates. Billionaire Bill Gates. “Letter” of billionaire Bill Gates “As of February 2021, Covid-19 has claimed the lives of more than 2.2 million people worldwide. The pandemic has changed the way we work, the way we live and the way we communicate in society. But at the same time, 2020 is also a pivotal year for us to have new hopes on climate change … In 2021, the United Nations will gather in Scotland for a summit. Another big peak on climate change. Of course, there is no guarantee that we will make any progress in addressing climate change. But opportunities still open from there. Bill Gates continues: I plan to spend much of my time in 2021 talking to world leaders on both climate change and Covid-19. I will make it clear to them that many lessons from the pandemic can also be applied to climate change. Let’s say our values ​​and principles guide us to a pandemic. First, we need international cooperation. The phrase “we have to work together” is easy to be seen as cliché, but it’s true. As governments, researchers, and pharmaceutical companies work together during the Covid-19 pandemic, the world has made remarkable progress, including that the development and testing of vaccines are already in place. show in record time. And when we don’t learn from each other, we prolong our own misery. The same is true of climate change. If rich countries work hard to reduce their own greenhouse gas emissions without thinking of sharing clean technologies with everyone, then we will never reach zero carbon emissions. . In another passage, billionaire Bill Gates writes: We need science – indeed, interdisciplinary science – to guide our efforts. During the Covid-19 pandemic, we looked to biology, virology and pharmacology, as well as political science and economics – after all. And just as epidemiology tells us about the risks of Covid-19 but does not say how we must stop it, climate science also tells us why we need to change. changing course but not telling how we should do it. To do this, we have to rely on engineering, physics, environmental science, economics … And our solutions must meet the needs of the group of people most severely affected. With Covid-19, the people who suffer the most are the ones with the fewest options – for example, they cannot work from home or take time to care for themselves or their loved ones. And most of them are people of color, people on low incomes. Among those hospitalized for treatment, the death rate from Covid-19 was four times higher than among the poor. Globally, Covid-19 has erased many progress after decades of efforts to reduce poverty and disease. It took us 25 years of progress in just about 25 weeks. Therefore, we need to plan a precise transition into a zero-emission future. People in poor countries need help adapting to a warmer world. Ultimately, we can do things that both help rescue economies from the Covid-19 catastrophe and spark innovation to avoid a climate catastrophe. By investing in clean energy research and development. Do not let the “war” be forgotten The impacts of climate change are visible globally, but reality shows that vulnerable people in developing countries suffer most of the extreme weather events such as storms, floods and periods of extreme heat, while the impact of climate change is visible globally. At the 2021 Climate Change Adaptation Summit hosted by the Netherlands in an online format, people had access to the issues raised by Germanwatch Environmental Consultation Organization. This organization has emphasized the “fate” of poor countries in the climate change process. The organization also said that the $ 100 billion a year that industrialized countries committed to contribute to climate change will not come true, because only a small portion of this amount is used because climate change adaptation goals. Germanwatch Foundation’s David Eckstein also said that eight of the 10 countries most affected between 2000 and 2019 were developing countries with low or even low per capita incomes. “Poorer countries are hit hardest because they are more vulnerable to the effects of a hazard and are less able to cope.” Over the past 20 years, globally nearly 480,000 deaths are directly related to more than 11,000 extreme weather events. Economic loss amounted to about 2.56 trillion USD (in purchasing power parity terms. “The global Covid-19 pandemic has reminded us of the fact that vulnerable countries are exposed to various risks – climate, geophysical, economic, health and holes. That gap is systematic and all linked together ”- Ms. Laura Schaefer of Germanwatch Foundation said. Fortunately, besides the urgent fight against the Covid-19 pandemic, the fight against climate change has not been completely forgotten. A recent survey shows that nearly two-thirds of people polled around the world currently consider climate change a threat to humanity. However, the same number of respondents said that national governments are not interested in the “hook-up” to combat climate change. The survey, titled “Survey on the people’s climate” organized by the United Nations Development Program (UNDP) in conjunction with Oxford University, covers over 50 countries. About 1.22 million people of all genders, ages and education levels participated in the survey, in which young people participated in a significant number (about 550,000 people aged 14-18 years old participated). Cassie Flynn – UNDP Strategic Advisor Cassie Flynn said: “People are frightened, they are seeing wildfires in Australia and California, they are seeing acute storms. years and in the Caribbean, they are witnessing floods in Southeast Asia. We have to do something about it. ” Environmental protection organizations have agreed to put in place the top 4 policies, including: 1 / Forest and land conservation (54%) 2 / Use solar, wind and renewable energy (53%) 3 / Climate-friendly farming techniques (52%) 4 / Invest more money in green businesses and jobs (50%). The least favored options for dealing with climate change are plant-based diets, with only 30% of respondents believing it to be the best approach. To date, the question of what the world has done in the fight against climate change, is considered to be still “hanging”. Nearly six years ago, the international community gathered in Paris to develop a joint approach with the aim of combating climate change and reaching the Paris Agreement. Countries have agreed to set a goal to increase their capacity to respond to global climate change by limiting the increase in the Earth’s surface temperature to no more than 2 degrees Celsius and trying to be 1.5 degrees C lower than with the pre-industrial stage. However, in July 2019, the global temperature exceeded 1.2 degrees Celsius above pre-industrial levels, equal to or even surpass the record of the hottest month since the start of the temperature statistics. . The Secretary-General of the United Nations, Antonio Guterres, has repeatedly stressed that our planet is on its way to experiencing the hottest years in its history. Mr. Guterres said that in order to win the war in climate change, the most important thing is the voluntary contribution of the countries. Here, very important are the rich countries. The UN Secretary-General also said that the international community is still not acting fast enough given the rising global emissions and the rising temperatures. “If we continue to act late, there will be a catastrophe that will raise global temperatures by 3 degrees C or more in this century,” Guterres said, emphasizing that, there is a need to change the head from a gray and dirty economy to a green one. “We have technology and now we have to make it available to all people in all countries. And must act now! Every factor that leads to global warming is likely to exist, and the longer we wait, the greater the negative impact will inevitably be. ” And, it is extremely important that even though the war against the Covid-19 epidemic is not over, it is impossible to neglect the global fight against climate change.

Deputy Minister of Agriculture and Rural Development Tran Thanh Nam speaking and directing the conference. Photo: Quang Yen.

The number of cooperatives operating exceeded the set target

According to the report, by the end of March 2021, the country had nearly 17,600 agricultural cooperatives and 68 cooperative unions operating in the agricultural sector. Basically completing the target of 15,000 effective agricultural cooperatives assigned by the National Assembly and the Government.

Currently, 56/63 provinces and cities have issued a Resolution of the Provincial People’s Council on policies to encourage production and consumption of agricultural products; 48/63 provinces issued a list of key key products and commodities that need to be encouraged for development; 16/63 provinces have approved projects and joint projects of the province with 359 projects approved. In which there are 271 scientific organizations, 586,585 farmer households, 4,028 agricultural cooperatives participating in association with 1,867 enterprises. Out of more than 4,500 OCOP products, nearly 40% are owned by cooperatives and agricultural cooperatives.

According to statistics, there are 30,026 agricultural production and business farms nationwide, using 35,904 ha of land, 3.1 ha / farm on average; 3.7 employees / farm on average. The farm’s investment capital for production is VND 1,042 billion; average revenue reached 1,478 billion.

By the end of 2020, the country has 165 traditional occupations and 1,951 craft villages and traditional craft villages which have been recognized. The total number of establishments engaged in production and business in the rural industry is over 817,000, creating jobs for over 2.3 million workers, the total revenue from rural activities is over 236,000. billion VND, average income is 4 to 4.5 million VND / person / month.

In recent years, the level of mechanization of agricultural production in some stages has increased, especially for rice production. Targets for agricultural mechanization in some stages by 2020 will increase by 2-8% compared to 2019.

From 2017 to now, the Ministry of Agriculture and Rural Development has advised the Government to issue two important documents, namely Decree No. 40/2017 / ND-CP on management of salt production, processing and trading and Decision No. 1325 / QD-TTg of the Prime Minister on August 31, 2020 approving the salt industry development project for the period of 2021-2030. Salt production reaches about 1,350,000 tons, basically meeting the demand for salt in the country. To initially form industrial salt production zones in three provinces of Khanh Hoa, Ninh Thuan and Binh Thuan.

However, despite strong changes in both quantity and quality, the scale of revenue and the size of members of the agricultural cooperative remains small. Leadership capacity of cooperatives is still limited.

The implementation of agricultural mechanization still lacks strategy and is not synchronous. Important policies such as investment in supporting infrastructure, especially infrastructure for production and business, land policy and especially credit are still the bottlenecks.

Therefore, at the conference, many opinions said that the key point for cooperative development is human, so it is necessary to pay attention to support and improve the cooperative management capacity for the board of directors and the president of the society. board.

Deputy Minister Tran Thanh Nam and leaders of Dak Lak province chair the conference.

In addition, delegates also said that relevant ministries should continue to review and complete the legal system, mechanisms and policies on collective economic development, agricultural cooperatives (land, tax, credit). use …), promptly remove difficulties and problems, create conditions for the collective economy and agricultural cooperatives to develop stably.

Especially when the Free Trade Agreements take effect, the issue of product safety, quality and food security; Commodity competition will take place very fierce. With its advantages and potential, economic cooperation through cooperatives and cooperative groups will contribute to increase product value.

Main mission

Speaking at the conclusion of the conference, Deputy Minister of Agriculture and Rural Development Tran Thanh Nam asked localities to continue developing cooperative economies in the direction of mechanization of production, cooperation in investment in processing technology. to develop agricultural products in the direction of multidisciplinary and multi-occupations, adapting to the market economy, renewing production and business modes, in order to step by step improve the competitiveness of goods.

Deputy Minister Tran Thanh Nam emphasized that the task in 2021 is to continue perfecting the system of legal documents in violation of the industry law, promoting synchronous mechanization in agricultural production. Develop a rural career development strategy to 2030; Project to develop agricultural cooperatives to respond to climate change; Development of collective economy and cooperatives.

Conference scene. Photo: Quang Yen.

According to Deputy Minister Tran Thanh Nam, MARD is preparing to issue a circular guiding the functions, powers and tasks of the agricultural sector. Therefore, the organization of the local apparatus, depending on the situation of each locality, is structured and arranged properly, and at the same time, the local Departments of Agriculture and Rural Development advise to develop key programs and plans to help support and develop agricultural cooperatives.

“Currently, the cooperative infrastructure is very weak. Therefore, industries need to have mechanisms to support the development of cooperatives. The Ministry of Agriculture and Rural Development has tried to develop cooperative infrastructure for the past time, but it has not been as expected. We will try our best in the New Rural Program and make points in a number of projects ”, emphasized Deputy Minister Tran Thanh Nam.

At the end of the conference, Deputy Minister Tran Thanh Nam launched the 2021 Typical Handicraft Products Contest. Accordingly, the contest will receive works from September to October and summarize the awards at the Craft Village Fair. later.

“Now we must have a new mindset, that is to develop agriculture in the direction of combining multiple professions and associated with rural services. The second trend is that the OCOP Program is very effective, the rural industries are also attached to it, so we have to do research to promote this program. This is the task of the Department of Economic Cooperation and Rural Development to coordinate with localities in building long-term strategies ”, Deputy Minister Tran Thanh Nam.

Thanks to improved revenue, Halico’s gross profit also increased sharply to 11.3 billion dong, 2.7 times higher than the same period. However, because cost of goods sold and selling expenses still accounted for a large proportion, profit after tax in the first quarter of 2021 still suffered a loss of 1 billion dong but decreased by 88.4%, equivalent to a loss of 7.59 billion dong. with the same period in the first quarter of 2020 (loss 8.62 billion dong).

Net revenue in the first quarter of 2021 increased by nearly 10 billion dong compared to the first quarter of 2020.

In 2021, Halico targets net revenue of 115 billion dong and pre-tax loss of 31 billion dong. Thus, the company’s revenue target after the first quarter has been completed by 31%.

In 2020, Halico had a loss of 31 billion dong. However, this loss was lower than in 2019 (a loss of 65 billion dong) was thanks to the significant reduction in expenses. This is the 5th consecutive year this business has fallen into a loss situation.

Halico continuously fell into a state of loss.

According to Halico, the company has difficulty doing business due to changing and stricter tastes and requirements of consumers. In that context, Decree 100 strictly controls the consumption of alcohol and beer products, contributing to the decline in sales.

Halico outlined a development plan to open new showrooms. Besides, Halico continues to maintain and develop the Restaurant channel; search for consumer markets for 96% vol alcohol, 70% vol alcohol and HaliClean hand sanitizer.

Halico, formerly known as the Hanoi winery, was established in 1898 at 94 Lo Duc. The period 2008-2012 was when Halico achieved rapid growth in revenue, affirming its number one position in the wine industry of the country. However, Halico’s sales and profit figures plummeted in the two years 2013-2014 and started to sink in losses since 2015 up to now.

As of March 31, 2021, Halico’s total assets were only VND388 billion, down 7 billion from the beginning of the period, accumulated loss of VND445 billion increased by 31 billion compared to the beginning of the period.

Tu Ba took Thuy Kieu to meet Thuc Sinh.

The movie “Kieu” spent a year of tireless efforts, rescheduling back to rescheduling, finally coming to the public. The movie “Kieu” after its first screenings, has appeared many different praise and criticism. However, no one can deny the courage of director Mai Thu Huyen and the film crew who dare to face psychological pressure to have a movie “Kieu” adapted from Tale of Kiều.

In 1923, French filmmakers used to make the movie “Kim Van Kieu” based on “The Story of Kieu” and accepted the fact that it did not get the desired results. True, “The Tale of Kiều” is a poetic masterpiece with many characters and many situations, but it is not easy to transfer poems to the screen. Dare to take inspiration from “Truyet Kieu” to make the movie “Kieu” with the first direct test, has also been a commendable challenge for director Mai Thu Huyen at the age of 42.

In order to adapt “The Story of Kieu”, the most difficult character to find is Thuy Kieu. There is a rather daring idea that has been given at the Association of Vietnamese Writers and the Association of Kieu in Vietnam, that is to organize a contest to select Thuy Kieu to honor the legendary beauty. Unfortunately, no one is confident enough to host because the selection of Thuy Kieu meets two factors, “flowers of jealousy, inferior willow,” and “sharp to ask for one, talent to fight two”, it is even more difficult than a hundred times the trick. Miss grave. Therefore, a young face like actor Trinh My Duyen could not meet the expectation of the audience of the movie “Kieu”, which is also in the expectation of many people.

The movie “Kieu” with Kieu is different between the different tastes of the crowd, what should we cling to to survive? Background, costumes and music? The addition of all three is still not enough. Most important is the right slice. It is impossible to embrace the Tale of Kiều in a cinematographic work, but it is necessary to choose an angle to emphasize the fate and character of the character in order to hope to satisfy “the galaxy of the khanh To Nhu”.

Elite artist Phi Tien Son writes the script “Kieu” mainly revolves around three characters Thuy Kieu – Thuc Sinh and Hoan Thu. Such a grim and wicked love triangle, the main object, not Thuy Kieu or Thuc Sinh, but Hoạn Thu, “is fine to live and eat, to say things are bound to be old.” Hoan Thu’s lineage of mandarins, extra wise and also redundant fangs when jealous of blood. The most powerful impression that Hoạn Thu left in Tale of Kiều was his improvisation when facing the condemnation of Thuy Kieu with the help of the mighty hero Tu Hai. The movie “Kieu” does not mention that important part, but only revolves around the scope of Hoạn Thu and resolves resentment of being robbed of her husband by Thuy Kieu.

Cao Thai Ha plays the role of Hoan Thu.

Actor Cao Thai Ha is relatively round the role of Hoan Thu in the movie “Kieu”. If the expressiveness of the eyes and face of Hoan Thu improved a little, the aesthetic value of the movie “Kieu” will be greatly enhanced. The way of staging Hoan Thu to torture Thuy Kieu and Thuc Sinh is a bit rhetoric and cumbersome, but viewers still feel the jealous industry under the brand Hoan Thu “worry about that, ants in the mouth of the cup can crawl. No, it makes you look at each other, you make the damn head not up, make the money visible, let the people who participate in the boat sale know their hands ”.

With the conception of a professional profession, Merit Artist Phi Tien Son reasonably expressed as a screenwriter: “Filmmakers have many approaches to literary works. I do not want to narrate with honest images. I don’t want to tell a story everyone knows. If I tell the story as a description of the original, it is sometimes more critical. “Tale of Kiều” is a famous work, but most young people only know it through a few literary periods. In order to truly understand Kiều, to contemplate the essence of Tale of Kiều, there is not much. I want to make a movie Kieu to reach a young audience. So I need to find a new way of telling stories that engages people. That is the crew’s difficulty. Therefore, I only know how to do my best in thinking that I feel right and good ”.

People’s Artist Le Khanh played the role of Hoạn Bà.

The script “Kieu” is not bad, even the supporting roles like Hoan Ba ​​(played by People’s Artist Le Khanh) or the role of Hien Ba (played by actor Hieu Hien) are coherently strung. The only limitation of the script “Kieu” is the character language. Tu Ba’s lines (played by singer Phuong Thanh) Ma Giam Sinh (played by actor Long Dep Trai) are not enough to reveal the charisma and character character. If the “Tale of Kiều” is consulted more carefully, Elite Artist Phi Tien Son will surely find better lines for the roles.

Again, making a movie from “Story of Kieu” is an adventure that has enough room for any failure of any director. Why? Because “Tale of Kiều” is deeply embedded in the cultural life of the Vietnamese people. The public has set a set of individual values ​​for each character in “Tale of Kiều”. Wanting to break the habit of comparing original and adaptive is extremely difficult. Nguyen Du’s vague poems crept into the hearts of the crowd, flickering like smoke, so they always claim to themselves the right to refuse formats other than their imagination. However, the director also has the creative right to overcome that scary obstacle.

Mai Thu Huyen plays the role of Dam Tien.

The most notable creation in the movie “Kieu” is not the image of Thuc Sinh fighting the martial arts and reading poetry, but the cinematographers who pulled Dam Tien out of the “hanging out on the roadside, sullen with the grass.” half-green gold ”to take part in Thuy Kieu’s fateful commandment.

With the grief of Nguyen Du, Dam Tien is like a mirror reflecting the life of Thuy Kieu. In the middle of spring, the geranium branches will break quickly “and bear the bitterness” to live as a wife all over people, skillfully change the waterfall to become a ghost without husband, whoever worshipers together, whoever accumulates greed for roses “.

Thúy Kiều in “Tale of Kiều” believes that Dam Tien’s soul has not yet escaped: “Kieu that: Those who are talented, cascading, are still eloquent, easy to meet love, wait and see, they will see miracles. Now, a word was barely in time, the minute the wind blew the flag, rushed to shake the tree, there seemed to be more or less scent in the wind, watchful the wind followed, the shoe imprints step by step imprinted with moss. “. However, Nguyen Du instructed Dam Tien to come back to Thuy Kieu by telling her that: Causes and effects are unfinished, has tried to evade the debt of the scene, some people still have heavy debt to dig, the oil people want to avoid, goddamn it. gave”.

In the movie “Kieu”, director Mai Thu Huyen plays the role of Dam Tien by himself with many dramatic scenes. Every time Thuy Kieu was in danger, Dam Tien appeared to protect. Dam Tien became Thuy Kieu’s guardian god in the true way of similar disease, similar to hot air, “pain in women’s destiny, the word that fate is also a common word”. However, the meaning of Dam Tien does not stop there. Dam Tien became a knot for the director to express today’s attitudes about the love and treachery of the old people.

The humiliating climax of his love of a triangular left hand, Dam Tien instigated Thuy Kieu to resentment. Dam Tien handed a knife to Thuy Kieu to stab Hoan Thu to death in order to end the injustice. In grief and resentment, Thuy Kieu did not act as Dam Tien wanted. Thuy Kieu’s abandonment is the hallmark of the movie “Kieu” and is also a show full of confidence by director Mai Thu Huyen.

Vietnamese cinema industry is not used to making historical films. Without a set and without historical film making technology, having a product like “Kieu” is enough for director Mai Thu Huyen to be satisfied with his costly and drastic play.

Many challenges
On April 14, at the seminar “Promoting the advantage of golden population structure and adapting to population aging” – Deputy Minister of Labor, Invalids and Social Affairs Le Van Thanh informed, in the labor market, the proportion of the population with jobs making our country always at a high level and the unemployment rate maintained at a low level. However, Vietnam is in the period of golden population structure at the same time the population aging trend is happening very quickly.

The Ministry of Labor, Invalids and Social Affairs develops a Project to promote the advantages of golden population structure and adaptation to population aging in the period of 2021 – 2030.

According to forecasts, the golden population period of Vietnam lasts about 33 years, will end in 2039, which means only 19 years. Along with that, the transition time from population aging to an aging population is about 26 years – this is a very short transition period compared to countries with high production levels, bringing Vietnam into the group of countries with the fastest aging population in the world.

In particular, the trend of rapid population aging in the context of low per capita income in Vietnam has created the risk of falling into the “not getting rich old” situation if we do not take advantage of Golden Population Association and effective adaptation measures to population aging.
There are two problems posed for Vietnam in the coming time. First, the time for taking advantage of the golden population structure is not much while the quality of human resources is limited and the quality of employment is not high. Up to now, the rate of trained workers with diplomas and certificates has only reached 24.5%. Second, the population aging is fast while the country’s economic resources and social security system are still limited.

Currently, only 33.2% of working age employees participate in social insurance (social insurance); about 45.5% of the elderly are entitled to a monthly pension or allowance. The system of care for the elderly is incomplete in both quantity and quality, increasing the burden of social security for the State budget and poses many challenges.
Job creation for retirees
To solve the above two issues, the Ministry of Labor, Invalids and Social Affairs has developed a draft project to promote the advantages of a golden population structure and adapt to population aging in Vietnam in the period of 2021 – 2030. The project sets out goals, Rate of trained labor will reach 70% in 2025 and 75% in 2030; The rate of trained workers with certificates will reach 28-30% in 2025 and 35% – 40% by 2030. At the same time, increase the support of the State to ensure income for workers after retirement or at the end of working age: The person who is entitled to a pension from social insurance and social pension benefits is 55% in 2025 and 60% in 2030. Reduce the age eligible for social allowance for the elderly to 75 years old by 2025 and 65 years old for some ethnic groups. At the same time, creating suitable jobs and adequate income for the elderly who have work demands.

Agreeing with the development of a project by the Ministry of Labor, Invalids and Social Affairs, representatives of ministries, sectors and labor experts said that Vietnam has adapted to the aging population by raising the retirement age, meeting the risk of a shortage of TB. moving. To take advantage of the golden population, many working-age workers are willing to work, bringing the unemployment rate lower than other countries. “Currently, labor productivity is still low, which is the highlight. We need to deal with it by improving productivity, the quality of the labor force and effectively using that human resource ”- Former Deputy Minister of Labor, Invalids and Social Affairs, Doan Mau Diep suggested. Meanwhile, Ms. Nguyen Nguyet Nga – World Bank expert proposed a solution to increase labor productivity not only by training but also by shifting labor from low to high productivity areas. .

Labor experts also encourage young employees to participate in social insurance to later leave the regime with a living pension. Young workers have high and stable incomes, right now save money, save money to use for their life in old age.