Are the small shops in each area prosperous, and are the fireworks strong? In the past, city managers could only understand through coarse-grained statistics or organizing on-site visits. Now, through the “Small Store Index” module of the “Meituan City Digital Signs System”, city managers can clearly perceive At present-in Huangpu, Putuo and other areas, the index of small shops in supermarket convenience, fresh fruit, snacks and catering is more than 60% higher than other districts; while small shops in the leisure and entertainment field are the top three fastest-growing districts They are Chongming, Qingpu and Baoshan, which demonstrate the huge growth potential of urban economic development.

A good life in the city is a huge proposition. It is closely related to everyone living in the city. It is more than a small shop, a breakfast full of vitality and within reach, a shared bicycle that is convenient for green travel, and even home. The parks at the gates and the activities held by urban commercial bodies are all microscopic components of the nerve endings of a good life. If the fresh social data can feed back to the government, it will become a new supplement to the digital governance of the market.

On June 10, Shanghai City Operation Digital Sign 1.0 was officially launched. Just today, Meituan and the Shanghai Institute of Digital Governance released in Shanghai the country’s first digital platform for life services in the field of government affairs-“Meituan City Digital Sign System”, which will be connected to the “Shanghai City Operation Digital Sign System” “Based on Meituan’s consumption, evaluation data and practice accumulation in the field of life services, through observation of urban consumption such as catering and entertainment, as well as life service modules such as the operation of small stores, it empowers city operation and management and helps create a quality life.

The fastest data update can be synchronized with the real scene in real time

The “Meituan City Better Life Digital Sign System” released this time is based on Meituan’s practice in the field of life services under the guidance and help of the Shanghai Urban Transport Center, and draws on the experience of the Urban Transport Center in the field of digital governance of super large cities. , Which took more than a year to explore together.

In terms of coverage, the digital signs of a good life in the city cover more than 200 sub-categories in 6 categories, including food, lodging, travel, shopping, and entertainment; at the level of consumption scenarios, search, browse, order, and evaluation form complete consumption. Closed-loop windows, through the supply-demand relationship model, build a healthy supply-demand ecology; at the geographic level, it can be refined to streets and business circles, and run through the various units of urban management vertically, achieving macroscopic view, manageable at the end, and breaking barriers horizontally through inter-regional comparison And mobile insights to help fine-tune urban governance. At present, the data update on the system can be synchronized with the real scene in real time at the fastest.

Meituan Bicycle, the most familiar to Shanghai citizens, converts the number of kilometers that citizens ride on shared bicycles daily into actual figures for reducing carbon emissions in the “Bicycle Riding Heat Map” module. The reporter saw that in the data released on the day of release, the number of kilometers that Shanghai citizens rode on a bicycle that day, if converted into a private car trip, is equivalent to replacing about 160,000 trips with a private car, and the calories consumed by cycling is equal to about 240,000. The calories of a burger or 1.46 million xiaolongbao.

Not only that, the data in the field of transportation capacity distribution provides an effective reference for city managers to solve the “last mile” of citizens’ travel. Li Jiao, head of big data products at Meituan City, gave an example. When a company launches shared bicycles, it may place 8 cars at exit 1 of a certain subway station and 2 cars at exit 2 according to the traffic volume. Changes in the weather and an important meeting may change the use of shared bicycles. With the help of government public data and open resources, shared bicycles will become more “smart”, which will be based on passenger flow at rail stations, weather changes, etc. The data adjusts the number of vehicles delivered. Citizens’ evaluation of public service places can also become an important reference for city managers to improve their management level. The reporter saw that the “Resident Evaluation” module in the “Meituan Digital Signs System for a Better Life in Cities” is to analyze the natural evaluations of users on the POI pages of urban public services such as parks and stadiums collected by Meituan to encourage citizens to actively participate. Urban governance practices the concept of “People’s Cities and People’s Construction” to highlight the temperature of the city. Taking the park as an example, the evaluation can help the park learn about the inadequacies in fee admission, service management level, park facilities richness, environmental beauty, convenience facilities perfection, transportation convenience, etc., and provide reference for its refined construction and operation . In addition, Meituan takes advantage of the full business chain coverage of the life service industry of “food, lodging, travel, shopping and entertainment”. Through comprehensive and detailed data, it can not only fully present the development of the regional life service industry, but also provide a window for research in sub-fields. Taking catering as an example, in addition to understanding the overall consumption situation of the catering industry, research can also be carried out by subdividing catering categories such as hot pot, coffee, and milk tea. The “Meituan City Better Life Digital Sign System” also refers to the “Excavator Index” in the industrial field, and uses the Milk Tea Index, Coffee Index and other popular specialties in cities. The data shows that Shanghai’s coffee consumption index is 2.4 times that of 35 cities (30 provincial capitals/municipalities + 5 cities specifically designated in the national plan). Empowering city operation and management with fresh enterprise data This year, Shanghai issued opinions on comprehensively advancing the digital transformation of Shanghai’s city, and proposed strengthening system integration and overall improvement. According to Xu Huili, deputy director of the General Office of the Municipal Government and director of the Municipal Urban Transport Center, the digitalization of life and the digitalization of governance are both important parts of the digital transformation of cities, and through the exploration of professional fields, fresh enterprise data can empower city operation and management , Repeating the needs of urban citizens in daily life, has become a new force in the operation of the “one network unified management” of cities. Today, Meituan also demonstrated other explorations in the field of life services. For example, based on Meituan’s consumer review data, we will promote social co-governance of food safety. Meituan has more than 1,000 engineers working on AI, and has applied technological innovations to back kitchen monitoring, warehouse temperature control, food seal recognition, intelligent meal cabinets, unmanned delivery vehicles, and other scenarios. Support the upgrading of products and services in the field of life services through the digitalization of the offline economy. Through industrial cooperation, the further exploration of innovative solutions for food safety technology is also what Meituan has been exploring in recent years. Last year, Meituan launched the first food safety technology innovation platform activity, soliciting food safety technology innovation solutions for the whole society in warehousing, cooking and processing, takeaway delivery, dine-in dining, etc., and mobilizing more people to care about and participate in food safety governance and Industry sustainability work. “Food safety work is not just a business for an enterprise, but also requires the extensive participation of all sectors of society and all stakeholders, co-governance and sharing. Food safety work is not something that can be accomplished overnight. It is more reflected in daily food safety risk monitoring, In terms of evaluation and management,” the relevant person in charge of Meituan introduced, “Meituan has also been exploring to link industry partners to jointly sum up and precipitate good food safety management experience, and form standards and norms that the industry abides by.” “One of the basic elements of Shanghai’s urban operation’One Network Management’ is to use real-time online data to help city managers observe the society, perceive needs, and cognitive laws, so as to better meet the needs of the masses and solve problems efficiently.” Xu Huili said, After Meituan’s exploration in the life service industry is empowered by the urban transportation system, it will effectively help city managers find problems in a more timely and accurate manner, connect needs, study the situation, prevent risks, and accumulate more energy for good governance in big cities. Author: Xu Jinghui Editor: Zhang Tianchi *Wenhui exclusive manuscript, please indicate the source for reprinting

Instead, more cities with development prospects should be explored in order to solve the current unbalanced development in Hunan Province.

And what are the most promising cities in Hunan Province?

Hengyang. People may question the development strength of Hengyang. After all, this is a low-profile city, but low does not mean that people are not developing well.

As far as the GDP of Hengyang is concerned, there has been a very large increase, and the value will not deceive people.

What kind of industry supports Hengyang’s rapid development? The first is the very convenient traffic conditions here.

Take the high-speed railway station as an example. There are as many as four in Hengyang, and even the airport has two. This is estimated to be absent in many large cities. With such convenient transportation, Hengyang is difficult to develop.

Not only that, Hengyang is the central city in southern Hunan, with the number of permanent residents ranking second in the province, and it is a very livable city.

Hengyang is a beautiful city with good city scenery and talented people. Many people come here to appreciate the scenery and feel the cultural atmosphere left by history.

In short, the development of Hengyang is a comprehensive result of favorable conditions and favorable conditions.

Yueyang. Compared with cities such as Changsha and Hengyang, Yueyang is relatively small in terms of urban scale.

However, the economic development prospects displayed here are not inferior in the slightest. Although it is only a provincial-level city, due to its excellent geographical location, its economic development is regarded as the second largest economy in the province. body.

How excellent is Yueyang’s geographic location? It is next to Dongting Lake and is the confluence of the Yangtze River, Sanxiang and the Four Waters. Such a superior geographical location is naturally indispensable for outstanding tourism.

The rich tourist resources here make many tourists come here every year for sightseeing.

The superior geographical location is also reflected in its excellent traffic conditions. As an international trade port city, Yueyang’s traffic is open along the river and runs through north, south, east and west.

Changde. This is a famous historical and cultural city, and the transportation is also well-developed. It has not only a railway hub in northwestern Hunan, but also a national highway transportation hub. Located on the west side of Dongting Lake, it is a city with unlimited scenery.

In addition, it is also an important part of the Chang-Zhu-Tan urban agglomeration. In terms of economic development in recent years, the overall strength has been greatly improved. The GDP economic output ranks third in the province, and it is very important. Stability, you can see that the strength is good.

These three cities with great development prospects in Hunan all have many advantages such as good location and good environment. I believe that if these aspects work together in the future, the development will inevitably advance in great strides. Of course, the current Hunan is still centered on Changsha, but if you want to become a strong province in the future, you still have to rely on the development of multiple cities.

Produced | Sohu Think Tank

Edit | Xu Xiaoqi

On May 23, the live broadcast of “Value Symbiosis: Organizational Management in the Digital Era” jointly held by People’s Posts and Telecommunications Press and the BiMBA Business School of Peking University National Development Institute was held online. Song Zhiping, President of China Association of Listed Companies and President of China Enterprise Reform and Development Research Association, delivered a speech at the meeting.

Song Zhiping pointed out that companies should attach great importance to the domestic market, pay attention to the arrival of the new energy era and the digital era, and make strategic adjustments accordingly.

Song Zhiping pointed out, The strategic adjustment of the enterprise must be carried out in the heyday of enterprise development . “In many cases, companies will only make strategic adjustments when they are down and at the bottom. But Entrepreneurs should take precautions instead of waiting for something to go wrong. . ”

He said that after the company adjusts its strategy, it is not all going well, but it must seize the key tasks of the new season. Brand issues, low-carbon, new energy business, intelligence, etc. are all key tasks.

Song Zhiping said, Under the new season, companies should go from competition to competition . “The business environment should be symbiotic. It is good to have competition, but disorderly virtual competition and vicious competition are not conducive to the development of enterprises. Therefore, it is necessary to compete and cooperate.

In his opinion, Industry interests are higher than corporate interests, and corporate interests are bred in industry interests . The war is over, and companies need to collaborate and cooperate. “Cement companies operate in this way, so today, despite the excess capacity, cement companies are very healthy. Therefore, when we are doing business, we should not only consider competition but also cooperation.”

Song Zhiping also said that from symbiosis to sharing is also the key to the development of an ideal enterprise. He gave an example: Haitian Group is an employee stock company, and employees hold 59% of Haitian Health.

He envisioned, Can everyone be a shareholder , Allowing human capital to enter the distribution, turning the enterprise into a shared platform. In addition to salary, it also allows every employee to have a dividend . “This is my ideal enterprise, and I also think that the future enterprise should develop in this direction.”

VinFast electric bus during test run Not only buses, coaches should also be encouraged to use trams Air pollution and fine dust threaten people’s quality of life. Every year, Vietnam has to pay a large amount of money, about 8-10 billion USD to import gasoline. Part of this is spent on operating traditional fossil fuel-powered vehicles. In addition to the proposed inner-city electric buses for application in Hanoi and Ho Chi Minh City. In Ho Chi Minh City, it is thought that the government should consider the early policy of putting electric-powered intercity passenger cars into operation in order to both exploit the superiority of electric vehicle technology, while protecting the environment and bringing a a new look for public passenger transport in the new era. The world’s two major problems, which are environmental pollution due to emissions and energy security due to the finiteness of fossil energy sources (coal, oil, gas) have gradually become urgent. Air pollution, fine dust in Vietnam has become serious with big cities like Hanoi, Ho Chi Minh City, etc. Ho Chi Minh. Here, it is recorded that there are maximum number of days in a year with the most dramatic air quality index – the most polluted air in the world. In the past two years, authorities at all levels have met to discuss and direct long-term radical solutions to further strengthen the control of air pollution, including the control of carbon emissions and fine dust from the air. means of transport. And fossil energy sources are not available in all countries. Vietnam is one of the importing countries, still heavily dependent on the world’s oil (although it is also partly domestic), it is estimated that it still has to import about 8-10 billion USD per year. With zero emissions and using electricity instead of petrol, electric vehicles are said to be a breakthrough solution for Vietnam in the context of the need to strengthen air pollution control, ensure energy security and suitability. with the development trend of the world’s means of transport. Simple structure of electric vehicles compared to vehicles using internal combustion engines “Electric vehicle” (EV) is often understood as a vehicle with an electric motor drive system. From the outside, an electric car looks like a car with an internal combustion engine (petroleum car). However, except for some parts and components for sharing, about 70% of the components of the two vehicles are different. The significant difference between electric vehicles and vehicles using internal combustion engines is the number of moving parts. Electric vehicles have only one moving part, which is the electric motor (motor), while cars using internal combustion engines have tens of thousands of different parts. Important components of electric vehicles include: battery, electric motor control system, regenerative braking system and powertrain. The number of spare parts for moving parts is less than in electric cars, which leads to another important difference, which is that electric cars require less maintenance (more economical to operate) and safer. safer, in addition to the advantages of environmental protection, civilized and modern technology. Why electric cars are becoming more and more popular At the United Nations Climate Change Conference 2015 (COP 21) held in Paris (France), the participants reaffirmed their efforts to strengthen the response to climate change. The Paris Agreement announced in December 2015 has set a target to limit global temperature rise to below 2 degrees Celsius. This goal can only be achieved when the energy and other sectors significantly reduce emissions. greenhouse gas emissions. The transport sector accounts for about a quarter of emissions from energy-related industries. The goal of reducing greenhouse gas emissions to contribute to achieving the goal of reducing global warming below 02 degrees Celsius can only be achieved with a strong commitment of the transport sector. The Sustainable Development Report of the International Energy Agency (IEA) has shown that, to achieve this goal, by 2050, the world’s transport sector must contribute at least one-fifth of total greenhouse gas emissions. cuts from energy use activities. Electric cars are identified as a key factor contributing to reducing greenhouse gas emissions in the transport sector, increasing energy efficiency, reducing greenhouse gas emissions in general, encouraging the development of new energy sources and recycled energy. In the context of rapid urbanization, the development of electric cars also contributes to reducing air pollution and noise pollution in big cities. The main obstacles to the development of electric cars are the initial cost of the car and the time available between two charges of the battery. However, the recent rapid development of science and technology has shown positive signs. According to a recent report by the US electric car company Proterra, a single charge for the bus can be up and running for 650 km and the price is becoming more and more relevant to the market to ensure more competitive exploitation than traditional gasoline-powered vehicles. Level of use of electric vehicles in countries around the world To date, China is the leading country in production, domestic consumption and export, with the famous electric car manufacturer BYD. In China, according to the data at the end of 2018, the total number of electric buses put into operation is over 421,000 units, Shenzhen city uses 100% of electric vehicles in public passenger transport, while Beijing and Shanghai , the utilization rate of electric buses has reached over 80%. Electric buses are increasingly popular in provinces and cities in China. Europe ranks 2nd among countries using electric vehicles with 2,250 units, the number of electric vehicles used will increase as some European countries such as the Netherlands set a target to convert and use 100% electric vehicles. (including buses, coaches plus and private cars) by 2024. The United States is also the country that is starting to shift towards using more electric vehicles. Although there are only over 300 electric buses in the United States, the number of electric buses is increasing in the near future, with the city of Los Ageles having just decided to buy 155 electric buses to serve all passenger transport activities. in this city. With the new energy policy (Green New Deal), led by many famous electric vehicle manufacturers such as Telsla, Proterra and even Apple recently announced the new Apple car electric car model, there is sure to be a boom in usage. electric vehicles in the United States under the new administration are clearly visible. For electric vehicles, environmental protection is always a top priority Why use an electric car? As mentioned above, electric vehicles are vehicles without chimneys, do not emit CO2, greenhouse gases into the environment. Therefore, the exploitation of electric vehicles in passenger transport is completely environmentally friendly, which is not controversial. Many researchers, policy makers still argue. The first is the traceable environmental issue of electric vehicles, that is, the source of electricity that electric vehicles use is clean electricity, that is, electricity using renewable energy such as solar power, wind power … or electricity from heat. Obviously, over the past time, the Government has called on businesses to invest in the production of solar power, rooftop voltage and wind power…, this electricity has been purchased by the state and connected to the national grid. Only the current supply has not met the demand and more clean electricity is needed to connect to the network. The second is the problem that the production of batteries for electric vehicles is still energy-intensive and emits a significant amount of CO2. As stated, today’s technology is evolving like crazy. As the demand for electric vehicles and batteries increases, mass production of large capacity batteries will result in better environmental control and lower loss and emissions. Here, it is a matter of deciding for the electric vehicle industry to have a direction in which to invest, cooperate and develop. When domestic manufacturers have been proactive in technology, it is possible to produce and recycle used batteries, thereby closing the production and exploitation process effectively and ensuring the problem. environment. What are the implications for passenger transport in Vietnam in the new period? Facing the environmental context, the challenge of air pollution as well as ensuring national energy security, Vietnam should consider the development of electric cars as a breakthrough policy for technology development, domestic auto industry. The introduction of electric vehicles into transport operation has really been a push to change for the progress to serve the travel needs of people and socio-economic development in the new period. The use of electric vehicles for public passenger transport is not only in the inner city as the project of electric buses in Hanoi and Ho Chi Minh City. Ho Chi Minh City as the media recently mentioned, but also hereby recommended that the State should have a policy to encourage the development of electric vehicles for inter-provincial passenger transport (both for fixed and non-fixed routes). To do this, the state has policies to socialize and encourage transport business owners to use electric vehicles in transport business activities; encourage businesses to invest in charging station infrastructure at rest stops, bus stations and other concentrated stops for re-energized vehicles to serve well for transport activities. In short, the policy to encourage the use of electric vehicles is a right one, in terms of both environmental protection as well as energy security. In addition to electric buses as currently proposed to be applied in the inner city of Hanoi, Ho Chi Minh City. Ho Chi Minh City is also considering the application of intercity buses running on electricity. With a national electric passenger transport network being formed, improving user experience, increasing the quality of transport services, electric cars will have a good future in Vietnam, gradually replacing the traditional means of transport. fossil fuel-powered transportation.

Resources: Water spinach: Half a kilo Chili: 5-7 fruits (depending on the spiciness) Purple onion: 5 pieces Garlic: 5 cloves Seasoning: Vinegar, sugar, salt Perform: Step 1: Prepare water spinach First, you pick up the water spinach and remove all the leaves. After washing with water, add 2 tablespoons of salt to the pot, stir well and add the vegetables to wash again and then drain. Next, you put a cup of vinegar in another bowl of water and then put the water spinach in to soak for about 1 hour. This helps the vegetables to have a beautiful color. After soaking, you start the pot of water and put the vegetables in the blanching (quickly blanched without soft vegetables, losing their crispiness) and then take them out and put them in a bowl of ice cold water to soak for about 10 minutes. . Then take it out and cut it into bite-sized pieces. Step 2: Cook sweet and sour mixture hợp Peppers de-stemmed, onions and garlic peeled and sliced. Then, put in a pot of 500ml of water with 1 tablespoon of salt, 150g of sugar and 120ml of vinegar and then bring it to a boil until the sugar dissolves. When the mixture cools down, add the onions, peppers and garlic. You can taste it again to see that the water has a sweet and salty taste that is just right. Step 3: Soak sweet and sour water spinach When the mixture cools down, put the water spinach in a glass jar and pour the mixture into it. Close the lid tightly and soak for about 3-4 days to use. When the vegetables have reached the acidity that you have not eaten yet, they can be placed in the refrigerator to preserve and use gradually. Pickles Resources: – Cucumber (cucumber): 5 – Fresh ginger, dried onion, dried garlic, chili fruit – Spices: Table salt, sour vinegar, granulated sugar Steps to take: Step 1: Prepare cucumber (cucumber) – The cucumbers are washed in a basin of water, then soaked with a little diluted salt water solution for about half an hour. – After soaking, take out the cucumbers in a basket and put them in the faucet to rinse a few times, drain. Step 2: Prepare the accompanying seasoning – While waiting for the pickled cucumbers, bring the onion and garlic out and peel the outer skin. – Left chili should be washed, broken off the green stalk, can leave the whole fruit or cut into small slices as you like. – Fresh ginger cleaned, peeled and cut into thin slices. Step 3: Make a delicious crispy pickled cucumber – First prepare a mixture of salt water to soak cucumbers according to the following recipe: Pour about 800ml of slightly warm water into a large bowl and then add three tablespoons of salt, one tablespoon of granulated sugar and three tablespoons of sour vinegar, Use a spoon to stir until dissolved. To have a way to make delicious crispy pickled cucumbers, you need to prepare this pickling water in the right ratio. – Next, add all the dried onion and peeled garlic on top with thin slices of ginger plus chopped red chili or chili continue to stir. – Next, put the cucumbers in the prepared glass jar (remember to disinfect with boiling water before salting the cucumbers. – Finally, pour a mixture of salt water, sugar, and vinegar just dissolved in so that the cucumbers are submerged. Then put the lid on the jar, bring it to a cool place and soak it for about 3 to 5 days to have a delicious crispy salted cucumber dish. Salted figs Resources: – 500g glutinous figs – Fine salt, vinegar – Chili: 4-5 depending on the spiciness – Garlic: 1-2 bulbs – Galangal: half a tuber about 20g – Sugar: 20g – Glass jars for salt. Making: – Pickled figs soaked in salt water to dilute the plastic and reduce darkening. You can leave the whole fruit or halve it, but leaving the whole fig will be more crunchy than halving. – Soak figs in salt water and diluted vinegar for about 20-30 minutes to release all the resin. After that, rinse 2-3 times with clean water and let it dry. – Sliced ​​or smashed garlic. – Thinly sliced ​​chili. – Thinly sliced ​​galangal. – Boil about 600ml of water with 20gr of granulated salt and 15gr of sugar, taste a bit salty, sweet and sweet according to taste (note not to let the salt be too light, it will quickly sour and become scum). Bring to a boil then let cool. – Put figs in the jar, alternating garlic, chili, galangal. Fill the boiling salt water with sugar to cool, if the figs float, use a heavy object to press down. – After 1-2 days, keep the figs in the refrigerator to eat gradually. – Salted figs begin to be eaten after 2-3 days, the figs will turn yellow. Salted bean sprouts Resources: Clean bean sprouts: 500 gr Carrot: 1 medium Red onion: 2-3 bulbs Chives: 1 bunch Chili: 4-5 (can be omitted) Sugar, salt, vinegar, filtered water Clean glass jars (wash in boiling water, let dry) Steps: + Make a sweet and sour mixture consisting of three tablespoons of sugar, two teaspoons of salt, and one teaspoon of vinegar dissolved in four tablespoons of water. Boil this salt water mixture and let it boil for about 1-2 minutes, then turn off the heat and wait for it to cool. + Pick up the remaining bean sprouts and bean pods, wash and dry. Wash the carrots and peel them, grate or grate them. + Wash chives, cut into pieces about 3 cm, dry. + Peel the onion and cut it into thin slices. + Put chives, bean sprouts, carrots in a bowl, wash and mix well. Wash and slice the peppers. Wait for the brine to cool, then add the chili. + Put the bean sprouts mixture just mixed into the glass jar. Pour in the salt water and vinegar. Tie items on top so that the rack doesn’t float out of the water. + Soak the melon for about 1 day, then squeeze out the water and put it on a plate to eat with rice and other dishes. + Add 1 bowl of fish sauce to dip the melon, very delicious. Fish sauce for minced garlic, sliced ​​chili, sugar, lime juice and paprika. Xiao Bao (Synthetic) Photo: Collectibles

Banh cha – a childhood snack of many people in Hanoi. (Photo: Internet) From the luscious taste of lemon leaves combined with the fragrant creamy fat of fatty meat, together with the crispness of the outer crust create a great appeal for this snack. Banh cha is a special traditional Hanoi snack cake, which always has a very specific taste. (Photo: Internet) A small pretty yellow cake, inside with a mixture of flour covered with flour, looks very similar to a minced meat ball, so it is called a banh cha. Like other pastries, banh cha is the best when enjoyed with hot tea. Just one bite, you can feel the cakes like breaking in your mouth, crunchy. The muddy taste of fried wheat flour makes people easily addicted. In addition, the fatty taste of fatty meat, sausage is called “drunk like a cigarette”. Those fragrant golden spring rolls are the perfect blend of the lime leaf stick, the fatty taste of the sausage fat, the sweetness of pumpkin jam. (Artwork: Internet) Ingredients for baking are only pork fat, sausage, lime leaves, flour, sugar, white salt. The dough for making the cake crust must be kneaded evenly, smooth, incubated for a certain time so that the dough can ferment enough to make the cake crunchy and fluffy. The ingredients are diced into small pomegranate evenly, mixed together. After being incubated, the dough is spread thin, put inside, rolled into a tube, then cut into small pieces with a knife, finally put in a golden oven. In addition to the flour layer, what makes a difference and determines the quality of the pastry is the selection of lime leaves. (Photo: Internet) Lemon leaf is the main factor that makes the aroma of the cake. Therefore, people often pick old lemon leaves and don’t leave them for too long before baking to avoid evaporation of lemon essential oil. Lemon leaf rolls deep into the culinary culture of Hanoi people, although simple and simple, it is enough to make everyone fall in love and love. Indeed, no place has this flavor. It is no shame that it is a Hanoi specialty, so that people who eat it must remember forever.

In addition to the extremely essential lotion, here are the things you should really invest in: Sunscreen, the starting point for cosmetic cabinets The first is the sunscreen, which everyone knows is important and is the most basic skin care / protection step but always forgets to apply it every day. Sunscreen is always needed, should buy and use diligently. Priority is given to sunscreens that are light and that do not leave a greasy feel even though they are a bit expensive. Because it not only protects the skin but also provides a beautiful bright foundation, if you invest in a high-quality sunscreen then just add a little concealer, mascara, eyebrow liner and lipstick every day. The lips are perfect for out. Cleansing and removing makeup: Matching is more important than new technology Cleansing and makeup remover are the items that we need to be aware of. Because beauty novices are often easy to buy or buy random types of face wash or makeup remover, the result always makes the skin drier. Choosing the right cleanser and makeup remover will help you get more excited about skin care because after use it will feel cool and refreshing. A sleeping mask instead of a regular mask Sleep mask is great for beginners, don’t miss it. Everyone knows how good a mask is, but many people are still lazy. Beginners, especially, are not motivated to put a little extra effort into applying masks regularly. So replace it with a sleeping mask. The sleeping mask helps soothe dry and tired skin after a long day on the road, quite easy to use, you just need to apply it all over your face and go to sleep overnight. When you wake up, the skin looks softer and brighter. Many people often think mineral sprays are unnecessary. Eye cream sounds professional, I wonder if I need it? We need it! Tired eyes and dark circles will denounce your superficiality in self-care and lazy skin care. Mineral spray, simple but incredibly necessary! Many people think that mineral spray is unnecessary, but it actually makes your life a lot better. It’s refreshing to spray it on your face in the morning to wake up your skin and every time you’re tired of the day, spray minerals to soothe your skin and keep yourself awake.

More than four hundred years of time have passed. Today’s golden tea has gone out of Ludong Mountain, out of Baojing County, out of Hunan, spreading its branches and leaves in the mountains and rivers of our country, and it is deeply loved by people. This April, Xiaoyu and his friends came to the origin of Baojing Golden Tea-Ludongshan Town, Baojing County, Xiangxi Prefecture, Hunan Province. Lvdongshan Town belongs to Baojing County and is located at the junction of Jishou City, Guzhang County and Baojing County in Xiangxi Prefecture, Hunan Province. Starting from Jishou, it takes about an hour to reach Ludongshan Town. On the road, looking from a distance, a row of strange peaks stand proudly on the top of a huge rock wall, standing alone among the rugged mountains, with double caves like “Lu” running across the mountain, which is extremely mysterious and breathtaking. At the bottom of the gorge is a winding creek that quietly extends to the distance. My friend smiled and told me that the famous Ludong Mountain, the origin of golden tea, had arrived. What to do during a trip to Ludongshan Town? We can see the tea garden. My friend told me that there are 3,446 households and 15,695 people in 8 villages in Ludongshan Town. 400,000 mu of golden tea are planted in the entire Xiangxi prefecture, during which 53,000 mu are planted in Ludongshan Town, among which more than 2,700 tea growers, with an average of nearly 3 mu per capita. In Ludongshan Town, there is tea on the side of the village and the road, tea in front of and behind the house, tea on hillsides and river valleys, tea on terraces and Pingba, people in tea, tea in paintings, Ludongshan town becomes tea What a most beautiful picture in this world. Along the tea mountain road, wandering among the green tea gardens, you will have a panoramic view of the spring scenery of the mountains. The tea buds are sprouting and the mountains and greenery are everywhere, which makes people feel relaxed and happy. The most beautiful tea mountain, well-deserved! At the vernal equinox, the tea trees in the mountains spit green, and the tea pickers in the Miao uniforms shuttled in the meantime, with a special flavor; in the midsummer, climbing up and outing, a cup of cold tea, overlooking the endless tea garden; early autumn, the Miao drum beats the sky, Miao family It’s not lively to catch autumn; in the winter solstice, make a cup of golden tea, around the bonfire, everyone laughs and talks about life… We can go to the Golden Village to see the 415-year-old “Golden Tea Tree King” from the Ming Dynasty Chongzhen period. This tea tree king is currently the only living plant intangible cultural heritage protected object in Hunan Province and is known as a “drinkable cultural relic.” The Golden Village was formed in 2016 by the original Huangjin Village, Paiji Village, Banghai Village and Shangxia Beitu Group. The Golden River runs through it. Golden Village, with 7 ancient tea gardens of Derangong, Kuru, Tuantian, Bangnawu, Gezhemai, Longjingao, and Lengzhaihe, 148,600 square meters; 718 ancient tea trees in the Ming Dynasty and 1,339 ancient tea trees in the Qing Dynasty Plants; There are 2057 ancient tea trees with a trunk diameter of more than 30 cm. The tea tree king is 4.8 meters high, the crown width is 5.5 meters, the tree circumference is 120 cm, the crown cover area is 26 square meters, and the main trunk diameter is 95 cm. 415 springs. It is said that at the Baojing Golden Tea (Changsha) meeting in 2016, the tea produced by this tea tree king was once purchased by a company for 20 taels of Baojing Golden Tea. It can be described as “one tael of gold, one tael of gold). tea”. We can experience picking tea and frying tea. Nowadays, it is the time when the quality of golden tea is the best of the year, when the amino acid content peaks. The fine golden tea is brewed, and the leaves are stretched in the water again, returning to fresh green, with a tangy fragrance. Fresh and sweet, the tea fragrance is overflowing, and it diffuses from the tip of the tongue, making people forget the turmoil of the world in an instant. This bite is worth waiting for a whole year. We can also see Miao Village. My friend told me that the Miao villages around Ludong Mountain are exceptionally beautiful. More than 100 Miao villages have been preserved in Ludongshan Town. Many Miao villages still maintain the original style and features. They are built against the mountains, with a small wooden house connected to each other with a lot of stilts, and few people come to visit. We can also taste the most authentic Xiangxi cuisine. Whether you can eat the authentic full tea feast of the Miao family depends on your luck! Roasted pork with black tea, roasted pig’s feet with green tea, black tea comb button, yellow tea braised old duck, fish white tea, fried tea insects, golden tea omelette, five-color tea soup, the aroma is overflowing, drooling, gobbled up, eats… …. Such Xiangxi, such Baojing, such Ludong Mountain, waiting for you to visit~~ Wentu/Nalan Xiaoyu Xiaowu

Speaking of Jiujiang tourism, the first destination of most tourists is Lushan. In addition to the beautiful scenery of Jiujiang, the food is also unforgettable, and I can’t stop it. I just came back, and I really want to find a time to go again. Jiangzhou Courtyard Jiangzhou Courtyard is located on Huanhu Road, Balihu New District, Jiujiang. The beautiful Bali Lake is in front of it. The glass bridge viewing plank road next to it is an internet celebrity check-in site. The architectural complex of Jiangzhou Courtyard is also antique and full of Jiangnan charm. In the Jiangzhou compound, waterscapes, rockery, and ancient buildings create beautiful visual effects. The dining environment here is very good, and the dishes are more exquisite. It is said that the locals especially like to come here to entertain important friends or business partners. There are many delicacies I tasted this time, and I can’t finish it in one breath. Among them, Gan Shao Niu Sambo, Zhangshugang Chili Fried Pork, Boutique Lotus Blood Duck, Jiangzhou Pig Dishes, Jiujiang Carrot Cake, and Braised Pork from Hometown are very good. As far as the on-site experience is concerned, the service of this shop is very good, the dishes are served quickly, and the dishes are moderately salty and spicy, which perfectly demonstrates the advantages of the ingredients and the chef’s skills. De’an Boyang River Ecological Recreation Scenic Area Boyang River Scenic Area is located in Nieqiao Town, De’an County, Jiuchang City. It is full of green mountains and green waters, lush forests and bamboos, and it is full of pastoral interest. It is a wonderful feeling to take a bamboo raft to explore the secrets. When we visited, it was drizzling and the clouds were in the mountains. Diffuse, quite the artistic conception in ancient poems. Boyang River Ecological Recreation Scenic Area is a national 4A-level scenic spot. There are amusement centers and expansion centers in the scenic area. You can see different flowers throughout the year. This season, you can enjoy wisteria and lavender. The small river flows slowly, and the western-style wooden houses by the river are a beautiful landscape. They contrast with the pastoral scenery, making people feel like they are in a fairy tale world. Boyang River Farm is in the scenic area. Although it rains lightly that day, business is still booming. The environment of this farm is very good. The most representative dishes are grilled sunflower chicken, raw fried fish head, back duck, lotus pond moonlight (sweet peas fried with fresh lotus seeds), sunflower chicken soup, etc. Boyanghe soy milk is also worth recommending. I especially like the hanging roasted sunflower chicken. I heard that these chickens are raised by the farm itself. The post-production process is complicated and delicate. The finished product is crispy on the outside and tender on the inside. The entrance is fragrant. It is a signature dish. Lushanwa’s music restaurant The restaurant is located in the Hemian Street of Guling Street, Lushan. The decoration is very emotional. You can taste the food while listening and enjoying the performance of the resident singer. Yipin’s delicious stone chicken, stone fish omelet, Lushan wild bamboo shoots stewed pork, signature tile roast chicken, stone ear stewed duck soup are the restaurant’s signature dishes, and other dishes are also good. I especially like the stewed duck soup with stone ears. The ingredients are exquisite and the preparation is attentive. The advantages of the ingredients are well used. I drank five or six bowls in one breath. Lushan Juxiantang Hotel This restaurant is located on Hexi Road, Lushan, not far from Guling Street. It is decorated in a classical style and exudes a strong Jiangnan charm. We went early and there were not many tourists. We only found customers after we finished our meal and walked to the lobby. full. The dishes ordered by the companion are a bit similar to the previous two days, but the taste is slightly different. Lushan roasted sirloin with small potatoes, signature whole duck, casserole eel pot, and old farm tofu are all very good. Lushan Xihaiao Runju Hotel Because I was going to visit the West Sea Scenic Area of ​​Lushan the next day, I specially stayed in this hotel, and dinner was settled in the hotel restaurant by the way, and the morning buffet was also in the same place. The hotel is located at the intersection of Yijiahe Village, Yongxiu County, and the food produced is quite authentic. The steamed white fish from the West Sea, the big fish head from Zhelin Lake, and the steamed eggs with whitebait are all very good, and the local chicken with mushrooms is also very good. Cantonese people love it. Lushan West Sea Pearl Restaurant The restaurant is located on Mingzhu Island in the Lushan West Sea Scenic Area, with a beautiful lake view outside the window. The exterior design of the restaurant is simple, elegant and full of geometric beauty. It feels very special while enjoying the scenery while dining. This restaurant’s farm dishes are more distinctive. Braised mandarin fish, fish head with chopped pepper, fish head and fish tail soup and steamed white fish are all signature dishes. My deepest impression is the fish soup, which is delicious and sweet. Hukou Nostalgia Banquet This is the second time I have been to Hukou County, and it is also my second time to taste the food at the nostalgia feast. The decoration style of this store is relatively elegant, and the food produced is also very authentic. I heard that it is a relatively high-end restaurant in the local area. Many locals Like to entertain relatives and friends here. The restaurant has an open kitchen, where you can see the kitchen environment, the busy figure of the chefs and the process of making food. There are many specialties in this restaurant. We focused on tasting some snacks this time, such as red fire sorghum cake, Lan Jie fried stuffed tofu, skillfully stewed bean cake and other delicacies.

Image source @Visual China

[ThisarticlecomesfromthefeaturedcolumnofTitaniumMedia“Fast Company”】

Recently, Simayi, a program code library analysis platform, announced the completion of US$5.2 million in Series A financing in September last year. This round of financing was led by Jingwei China, with existing investors such as GGV, Lenovo Star, and Polychain following the investment, and the funds will be used For technology investment and product iteration.

According to public information, Simayi was founded in 2018 by Ren Jinglei, PhD in computer science and technology at Tsinghua University. In March of the same year, it received $1.1 million in angel round investment from Polychain Capital and OSS Capital; in May 2020, it received investment from GGV and Lenovo’s Star and Polychain co-invested US$4.1 million in Pre-A round of financing; in September, it received another US$5.2 million in Series A financing from Jingwei China.

After less than 4 years of establishment, it has obtained 3 rounds of financing in a row. What is the appeal of Simayi to investors? Through this financing, Titanium Media interviewed Ren Jinglei, the founder of Simayi.

Founder of Merico: Ren Jinglei

A paper starts the entrepreneurial journey

“Towards Quantifying the Development Value of Code Contributions” published in the international software engineering conference FSE is the basic framework and the most basic technology for the research and development of the SiMayi project, and it is also a support for products to solutions, just like Google’s two Like the founders who published Page Rank, starting from that paper, they have been building the current Google search engine and the entire business empire.” Ren Jinglei told Titanium Media.

After graduating from Tsinghua University with a PhD in Computer Science in 2016, Ren Jinglei worked as a visiting scholar at Stanford University and Carnegie Mellon University to engage in research on software systems. He also contributed code to the open source community before joining Microsoft Research.

During his work at Microsoft Research, he learned that Facebook uses a simple and rude way of counting the number of lines of code to determine bonuses, which made him realize that enterprises have a demand for quantitative programmers. But this method is not suitable for all teams, he began to think, since doing program analysis, can we measure the programmer’s work through some smarter and in-depth analysis methods.

At the same time, there is another problem that has been bothering him. They have been contributing open source code to the community for many years. Now many open source projects have received some donations, and how to allocate these donations reasonably has always been a question he is thinking about. How to make programmers’ intellectual achievements obtain long-term benefits, so as to promote the prosperity of the entire open source community, especially today, 92% of applications rely on open source software.

Based on the above two factors, Ren Jinglei decided to work for quantitative programmers and what to do in the open source community. Therefore, at the end of 2018, he created Simayi together with Yin Hezheng and Roland. The main business is to quantify the work of programmers through in-depth code analysis technology, mainly including program analysis and artificial intelligence.

New scenarios, new data, new architecture

According to the Evans Data Group’s 2019 report, the number of global developers reached 23.9 million, which is expected to grow to 28.7 million within 5 years. At the same time, with the continuous rise of labor costs, the cost of developers is at the forefront, and the R&D team is transforming from extensive growth to refined management and efficiency improvement.

The enterprise version of Simayi launched in early 2019 is based on in-depth code analysis technology and machine learning technology, extracting retrospective data from historical and current code bases, real-time analysis and feedback, and providing software engineering management and talent development for enterprises The solution is to drive management upgrades with smarter metrics, and promote the joint improvement of the development team and individual developers.

At present, indicators such as working hours, line of codes (LOCs, Line of Codes), and number of commits (NOCs, Number of Commits), which are widely used in the market, are relatively “simple and rude” and are easily disturbed by noise such as line breaks and dead codes.

The code analysis engine of SiMayi compiles the code into an abstract syntax tree, and distinguishes the change in the logic amount of the code generated by each submission, so as to judge the workload; in addition, the analysis engine can also analyze the call relationship between the codes. Function influence, combined with code quality and the impact of code on the overall quality of the project, can more accurately and objectively reflect the value of the developer’s work. At present, the analysis engine has supported 15 development languages, and is continuing to be added.

Since the product went online, it has served Tencent, Didi Chuxing, Hexun.com, ICBC Credit Suisse, Changting Technology, Know Chuangyu, Bairong Yunchuang, Ticket Yitong, Kaisi Auto Parts, Weili Technology and other industry customers, which is also reflected in the side The urgent need of enterprises to improve the efficiency of research and development.

Ren Jinglei said that in response to the needs of customers in different industries, the product is continuously upgraded to 3.0, and the product will be fully optimized from the three dimensions of new scenarios, new data, and new architecture.

New scene

The roles of executives, technical leaders, project managers, and developers, and how different the focus and granularity of the effectiveness data required for different roles are. Based on the wrong roles and usage scenarios, Simayi reconstructed the information framework within the product.

Cross-team efficiency comparison view under executive roles

Specifically, executives can quickly review the R&D performance status and trends of different teams or projects, and accurately guide the team’s improvement direction based on the industry performance reference baseline; project managers can grasp the progress of specific iterations in real time and review project efficiency, quality and stability , Quickly find and respond to bottlenecks; technical managers can continue to track the accumulation of technical debt, identify risks at all stages of the software development cycle, and gain detailed insights into the output efficiency and quality of each developer, and promptly motivate outstanding members; developers can use Quantitative research and development efficiency, visually show their contributions, quickly identify the optimization space of their own code, and how to optimize, so as to spontaneously improve the quality of the project and improve the maintainability of software products.

New data

On the basis of the existing code analysis data, it is connected to JIRA’s R&D process management data. On the one hand, the R&D efficiency data is gathered in one place, which is convenient for managers to understand the R&D process and results from multiple perspectives; on the other hand, these indicators It can cross-analyze existing efficiency and quality indicators to generate more in-depth insights and help managers perceive R&D trends in a timely manner.

Support development equivalent multiple indicators and iterative progress chart

At the same time, version 3.0 supplements industry performance data based on open source projects. According to the scale and language of the enterprise project, the Simayi system can automatically match similar excellent open source projects, provide an external baseline reference, and help R&D managers quickly locate the level of their team in the industry, and objectively understand the direction of improvement.

Industry level view

New architecture

Ren Jinglei said that 90% of large companies such as Didi, Tencent, and Taikang Life Insurance used privatized deployment. He found that the company not only has a complex organizational structure, but also has a large number of project levels and a huge amount of code. There may be tens of thousands of code bases. , Dozens of terabytes of code, the scale exceeds the range that the earlier product version can support.

In order to solve this problem, in the release of version 3.0, Si Ma Yi Enough supports complex organization and project structure, rapid import and configuration, which improves the customer’s startup speed and optimizes the use experience. At the same time, the underlying analysis engine also performs technology Refactoring, based on the distributed computing capabilities of K8s, can now support the import and analysis of 10,000-level code bases to meet the needs of large R&D teams.

Deeply cultivate the code analysis market and introduce AI expert system

Ren Jinglei said, “In the future, we will increase investment in two aspects. On the one hand, we will continue to deepen the code analysis market; on the other hand, we will introduce AI expert systems to help companies better interpret the analyzed data.”

Specifically, in the code analysis market, we will continue to open up the front and back links in the R&D process, and access a wider range of R&D data, such as vulnerability and defect data, performance testing, log analysis, etc., and cross-analyze different data to make the R&D process more effective. The overall results can be traced, providing more complete and in-depth insights for R&D management and bringing new commercial value.

Introducing the AI ​​expert system, further productizing the existing light consulting services, improving the system’s ability to interpret data, discover problems, and judge trends, so that data analysis can more directly help R&D management decision-making.

Regarding corporate profitability, Ren Jinglei’s thinking is that the current focus is on privatization deployment of enterprise version products, and subscription fees, because as of the first 4 months of 2021, 150% of last year’s annual sales have been achieved, and all expired customers are retained. Performance. At the same time, it is also expected that public cloud services will be launched this year to provide SME customers with a more convenient and efficient deployment and use experience.

In addition, the open source community version Merco Build was released at the end of 2020, which provides free analysis of the effectiveness and community activity for open source projects, and provides individual contribution reports for open source contributors.

Hope that through the promotion of public cloud services and community version products, continue to accumulate research and development performance data, optimize the underlying computing engine, create a credible in-depth code analysis engine, and become a developer and development team in contribution analysis, performance analysis, competence analysis, etc. Industry Standard.

(This article first published Titanium Media App, author | Guo Hongu, editor | Cai Pengcheng)

In recent years, more and more tourists have set their sights on small villages. These villages all have famous names-Paper Umbrella Village, Wood Carving Village, Pottery Village, etc. Without exception, they all have a unique skill that attracts tourists.

This is exactly the result of Thailand’s “One Village, One Product” (OTOP) plan. Since its implementation in 2001, this plan has brought huge changes to the Thai villages, not only improving the living standards of the villagers, but also boosting their confidence.

Mr. Nong Ginseng concluded that Thailand’s OTOP plan has achieved remarkable results mainly due to the following three supports.

Government one-stop service

• financial support

From the very beginning of the “One Village, One Product” plan, the support of the Thai government has always played a key role. Both the central and local governments of Thailand have set up the “One Village, One Product” committee, and require each province (equivalent to a Chinese province) to have its own “competitive products.” In 2001, the Thai government allocated 1 million baht per village to 45,000 natural villages across the country as start-up funds, and each village independently chose to lead product development.

• Star certification

In recent years, the Thai government has established a quality improvement system with the “star certification system” as the core, and set up a special committee to carry out the selection of “one village, one product” demonstration villages, and selected nearly 500 best products. Officially registered as “OTOP (one village, one product)” product. If you look closely at the logo of the “One Village, One Product” product, people will find that different products have different star ratings. The five-star recognition means that the product is of excellent quality, meets the high standards set by the National One Village One Product Activity Committee of Thailand, and has good export potential. If you get a three-star or four-star product, there is still room for improvement, and you can sprint to a five-star product.

• Planning guidance

These characteristic products can enjoy the support of various government departments in business consulting, packaging design, market channels, technical services, etc. For example, the Thai Ministry of Industry helps to plan product development, technical training and quality control; the Thai Ministry of Internal Affairs cooperates with each village and town to help fine-tune products for the market; the Thai Ministry of Commerce provides in addition to product design, packaging and quality control. In addition to guidance, it also explores potential markets for products, establishes intellectual property rights to protect the wisdom of local people, and facilitates the establishment of connections between domestic and foreign markets; Thailand’s Export Promotion Agency is responsible for selecting products to participate in trade shows and providing export assistance.

• Open market

At the same time, Thailand has set up “One Village, One Product” product exhibition centers in almost all tourist attractions and airports, and opened an e-commerce website to provide online ordering services, allowing Thai handicrafts to move from the countryside to the world. It can be said that the combination of tourism and the promotion of the handicraft industry is one of the measures that “one village, one product” can quickly enter the consumer market.

The company established in Thailand to promote tourism and tourism is responsible for leading tourists from home and abroad to the villages of handicraft producers. Through the visit and experience, the working environment, handicrafts, local customs and culture of the producers can be better understood by the outside world. This move has not only realized the connection of production and sales, but also the handicraft culture of the village itself has become a part of tourism, and the value of handicraft products has been spread and promoted.

Through the “One Village, One Product”, the Thai people have learned about many cultural customs that were not familiar to them before. Urban residents have actively participated in the “One Village, One Product” activity. For example, the “One Village One Product Snack Expo” held in Bangkok every year is very popular.

Regarding the role of the government in the One Village One Product Project, Ms. Tie Ding, director of the Agricultural Research Center of Yuanyi Think Tank, believes that the government must not only provide support through various policies, but also grasp the degree of participation, not excessively interfere, and fully mobilize the construction. The initiative of the subject. For village-level participants, understanding the policy will help the smooth development of one village, one product. Take my country’s “One Village, One Product” demonstration village and town declaration as an example. Each application has a quota of 150,000 yuan, but there are two main ways of subsidies. One is direct subsidy to the two village committees, which are distributed and used by the village collective, and the other is subsidy to cooperatives. , Enterprises, family farms and other new agricultural business entities, subsidies to ordinary farmers are relatively small.

Talent participation

• College Students

In order to make up for the shortage of rural human resources, the Thai government encourages fresh graduates to participate in the implementation of the “One Village, One Product” project. Every year, nearly 10,000 Thai college graduates are allowed to participate in the “One Village, One Product” program to receive 10-month part-time and part-time training in rural areas, and they can also receive monthly state subsidies. The relevant scientific research institutions of the Thai state have also undertaken the task of guiding farmers in the region to promote the “One Village One Product” project.

• Farmer

In addition, many regions in Thailand hold handicraft training courses from time to time every year. Local farmers between the ages of 16 and 50 can sign up for the training. This kind of training does not require education level, priority is given to disabled persons, and special care is given to families with financial difficulties. After the training, the trainees return home and can engage in cottage industry production on their own. If you can’t find a sales market, you can also contact the person in charge of training and store the product in the store of the training center for sale.

• volunteer

Some public welfare organizations or social volunteers will also join the project to conduct in-depth research on the handicraft industry and explore the cultural connotation of the product. The combination of local craftsmen and artists and designers has allowed local products to grow vigorously. Many products are created by villagers and artists together. It is the consensus of artists and villagers to make high-quality and innovative products.

With the efforts of the Thai government and enterprises, some rural handicrafts have also been displayed in the bustling shopping malls in downtown Bangkok. With a prominent position, sales have naturally risen, and villagers’ income has also increased. According to media reports, in Nongbu Village, Shanpao Township, Udon Thani, Udon Thani Province, northeastern Thailand, members of the “Udon Thani Province Disabled Persons with One Heart Mutual Aid Association” succeeded in putting handicrafts together with the help of the “One Village, One Product” project. The woven plastic tote bag was sent to the “Good Goods” specialty store in Bangkok’s Central World Shopping Center. The villagers said that the handbags woven in the village were sent to Bangkok’s big shopping mall, and the money sold was enough for two children to go to school.

Rural revitalization, industrial prosperity is the focus, and talent is the key. Teacher Tie Ding, director of the Yuanyi Agricultural Research Center, believes that under the brand strategy of strengthening agriculture, whether it is the construction of regional brands, corporate brands, product brands, or rural brands, it is necessary to strengthen the sense of participation of the main body of brand building. There are brands. This includes not only the main body of direct construction of the docking product, but also the talents who need to collaborate in the process of brand extension. Like Thailand’s one village, one product, it has fully mobilized all resources in the society, which can lay a solid foundation for brand building and accumulate enough publicity points for brand promotion.

Different regions for development

In advancing the One Village One Product plan, localities adapt measures to local conditions, and products in different regions have their own merits.

Northern ThailandIt is a rainforest covered mountainous area, where many beautiful and colorful rural tribes live. The tribe has its own customs and crafts, especially good at embroidery, weaving cotton fabrics, and making silverware and jewelry. The fertile valley has a long historical tradition that has nurtured superb craftsmanship. The outstanding craftsmanship of the locals also includes carving woodwork and weaving paper products and bamboo products using local materials.

Northeast ThailandThe plateau area is vast but relatively poor. Agriculture is the mainstay of local people’s lives. There is a tradition of hand-knitting, which is used for daily necessities. Silk and cotton fabrics are abundant in the area. The most popular is the Mami style design fabric, which is the design of dyeing the fabric into colored lines. In addition, there are silk products made of natural color. The styles and colors of this kind of products vary with the place of origin. Other popular handicrafts include reed mats and unique triangular pillows.

From a geographical perspective,Central RegionIt is the heart of Thailand. The central plain surrounded by the Chao Phraya River is a large rice planting area. The soil is fertile and suitable for cultivation. It is a home for orchards, rice fields and forests. The Mon and Khmer tribes lived in the early central area, and they left relics in the development history of this area. In modern times, the development of the central region was influenced by Ayutthaya and Bangkok. Today, it has developed into the modern center of Thailand, but it still produces traditional bamboo handicrafts, clay pots and other clay products.

Eastern ThailandThe area is a narrow coastal zone from Bangkok to the Thai-Cambodian border. It is also a fertile agricultural area and is famous for producing a variety of high-quality fruits. The processed fruit foods there are very popular. In addition to relying on tourist resorts such as Pattaya, Rayong and Trat to generate income, the people of the eastern region are also famous throughout the country for producing a variety of bamboo, rattan baskets, reed mats and fabrics.

Southern ThailandThe area is a peninsula that extends to Malaysia. Along the way, there is a long coastline with beautiful harbors and tropical islands, and there are endless rolling mountains. In addition to fishing income from the sea, people in the southern region also rely on income from the production of rubber and tin products, and the sale of coconuts, pineapples and other fruits to make a living. Lipao fabrics, reed fabrics, pannan Pandanus fabrics and wood carving handicrafts are also very popular in this area.

It is pointed out in the application materials of the Yipin Yipin Demonstration Town that it is necessary to make full use of the local superior resources, through the implementation of regionalization, specialization, industrialization, standardization, specialization, and branding, so that a village (county, township) has one or more A leading product and characteristic brand with a high level of development and obvious characteristics. Teacher Tie Ding, director of the Agricultural Research Center of Yuanyi Think Tank, said that judging from the current construction situation, it is not uncommon to see the phenomenon of one product in one thousand villages and one side in one thousand villages. Without characteristics, it lacks the spiritual support of the brand, and thus cannot obtain greater sustainable economic, social and ecological benefits.

The construction of one village, one product emphasizes the prominent leading industries, and the professional villages and towns that have obtained the registration and protection of agricultural geographical indications, Chinese geographical indication certification trademarks or national geographical indication protection product certification are given priority. It can be seen from this that to build a distinctive brand, it is necessary to tap and amplify the advantages of landmark products, and build the brand around its three worlds, namely, the world of quality and deliciousness, the world of history and culture, and the world of green ecology.