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Is Facebook rushing to implant ads in VR devices?

editor — Wed, 23 Jun 2021 09:10:11 +0000

Technology from the media / East Yiluo
VR devices can’t avoid advertising intrusion? Facebook recently announced that it will test ad insertion in its Oculus VR headset.
In May of this year, Facebook announced that it would run ads in Oculus mobile apps, but ads are only for mobile apps, and now Facebook wants to do the same in VR devices. It is reported that Oculus ads will appear in the shooting game “Blaston” developed by Resolution Games and two other Oculus apps. This means that in the future, Oculus users will inevitably see advertisements when watching VR content and playing VR games.
Advertising is extremely important to Facebook. More than 97% of Facebook’s revenue comes from advertising. At the same time, the VR business is also the focus of Facebook’s future. More than 5% of the company’s employees are involved in this to some extent.
Therefore, the placement of advertisements in VR devices is a “strong combination” for Facebook and will play an important role.
In fact, Facebook is not the first to embed ads in VR. The Google Area120 team did a project called “AdVR” a few years ago, the content is to advertise in VR. They developed a plug-in that can display advertisements in a VR environment. VR users can choose to touch, click or look at 3D objects, which will trigger the video player to pop up. The team’s goal is to enable this feature on various VR platforms such as Google Daydream and Samsung Gear VR.
You can see that Google and Facebook are working very hard to insert ads in VR. Facebook believes that advertising can provide new revenue channels for software developers, hoping to create a “self-sufficient platform” for VR development, and will decide whether to expand the scope of advertising based on user feedback in the future.
From an industry point of view, the model of inserting advertisements in VR content is indeed very promising, but from the user’s point of view, it may have more negative effects on their VR experience.
Although Facebook said it will provide users with control in Oculus, such as blocking specific ads or advertisers, users can also click on the “Why I see these ads” option to learn more about Facebook’s ad push mechanism.
However, users may not want to see any information about advertisements appearing in VR at all.
Advertisements are offensive. On the PC and mobile terminals, everyone has been so annoyed by advertisements that they have installed various security software to block them. This is still under the condition that the content in these hardware is quite mature and rich, and VR has a lot of room for improvement in experience and content: Today’s VR equipment cannot be worn for too long, otherwise it will Dizzy; although VR content today is richer than before, it has not yet reached a high standard.
The above shortcomings make it difficult for VR devices to popularize in the consumer market. In this case, inserting advertisements in it may make users more repulsive of VR devices and cause greater obstacles to VR development.
Of course, it can be understood that relevant manufacturers are exploring new profit channels and making constant attempts, but they should pay attention to the timing and methods. From the perspective of timing, the current VR industry ecosystem is not mature enough, and it is too early to realize it through advertising. From the approach point of view, although Facebook and other manufacturers are also trying their best to avoid advertising degrading the user experience, they may only treat the symptoms rather than the root cause.
In summary, Facebook has acted too hastily, and it is indeed not the best time to embed advertisements in VR devices. To achieve this as soon as possible, the most fundamental solution is to improve the technology of VR equipment and the quality of VR content. When these become a reality, it may be better to consider inserting advertisements

How to block ‘my house 3 generations’ ads on YouTube

MINH HOÀNG — Thu, 03 Jun 2021 13:50:07 +0000

If you are tired of annoying ads, you can install the SkyTube application to limit the situation.
SkyTube is an open source Android app that users can install to replace the official YouTube app. SkyTube offers a watch-only experience, which means it doesn’t support signing in with a Google account. However, you can still subscribe to channels, bookmark favorite videos, etc.

Besides, SkyTube also supports a lot of useful features that the official YouTube app does not support, including the ability to block malicious channels, block ads (in and out of videos), allow users to download videos for offline playback, play videos in the background (when the screen is off)… SkyTube is currently available for free at https://skytube-app.com/ or you can install the app through the F-Droid app store. SkyTube’s interface is quite simple. Photo: MINH HOANG SkyTube’s interface is quite simple, the application will display videos by category, such as Featured (featured), Trending (trending), Bookmarks (marked videos) or downloaded videos. To search for a video, you can click on the magnifying glass icon, then enter the corresponding keyword or paste the video’s URL (link) directly. Next to it is the option to block malicious channels (the shield icon). When opening any video, you can use gestures to control. For example, swipe from the right edge to the left to open the comment section, swipe up from the bottom to open the description, slide up and down on the screen to increase or decrease the brightness, volume, etc. SkyTube supports ad blocking in videos. Photo: MINH HOANG Overall, SkyTube is quite a useful application, equipped with many unique features, worthy of being an alternative to the official YouTube application. Note, if you have enough money, users should buy YouTube Premium to not be bothered by ads on YouTube.

Black Pink dominates the top 5 Korean idols who make a lot of money by posting ads

Tú Oanh — Mon, 31 May 2021 19:20:07 +0000

The 4 members of the girl group Black Pink occupy the first four positions of the list of Korean idols who make a lot of money for luxury brands just by posting ads on social networks.

Vogue Business ‘writer’ Kati Chitrakorn recently posted to Instagram a list of the top luxury advocates in K-pop and the extent to which they benefit the brands they represent. Listings are statistically based on the number of impressions (potential views) and earned media value (estimated monetary value of social media interactions) that each artist brings. 10. Irene (Red Velvet) In September 2020, Red Velvet’s Irene was announced as one of Prada’s new ambassadors. As of June 2021, she has accumulated 65 million brand impressions and generated $1.98 million in earned media value. In total, Irene shared 5 Instagram posts to Prada, which means each post brings in about 13 million impressions and an average of $400,000. 9. Aespa Rookie girl group Aespa is the new face of Givenchy in February 2021, right after their debut. As of June 2021, they have accumulated 84.1 million brand impressions and generated $2.52 million in earned media value. In total, Aespa shared 13 Instagram posts for Givenchy, which means each post brings in about 6.5 million impressions and an average of $200,000. 8. Chanyeol (EXO) Along with Red Velvet’s Irene, Chanyeol was appointed as Prada’s co-ambassador last September. As of June 2021, he has accumulated 89.5 million impressions for the brand and generated an earned media value of $2.71 million. In total, Chanyeol shared 6 Instagram posts to Prada, which means each post brings in about 15 million impressions and an average of 450,000 USD. 7. G-Dragon G-Dragon officially became a Chanel ambassador in 2017. From January 2020 to June 2021, he accumulated 164 million impressions for the brand and generated an earned media value of 4.92 million dollars. In total, G-Dragon shared 14 Instagram posts to Chanel, each of which brought in about 12 million impressions and an average of $350,000. 6. Kai (EXO) In September 2019, EXO’s Kai became the first Korean global ambassador for Gucci. From January 2020 to June 2021, he accumulated 349 million impressions for the brand and generated an earned media value of $10.5 million. 5. Rosé (Black Pink) In April 2020, Rosé was officially appointed as the new global ambassador for Tiffany & Co. As of June 2021, she accumulated 578 million impressions for the brand and generated an earned media value of $17.4 million. In total, Rosé shared 16 Instagram posts with Tiffany & Co, each of which brought in about 36 million impressions and an average of $1.1 million. 4. Jennie (Black Pink) Jennie has worked with Chanel as a muse and ambassador since the beginning of 2018. From January 2020 to June 2021, she accumulated 944 million impressions for the brand and created value. Media earned $28.4 million. In total, Jennie shared 27 Instagram posts with Chanel, each of which brought in around 35 million impressions and an average of $1.05 million. 3. Rosé (Black Pink) Rosé has been shortlisted twice, achieving impressive results as an ambassador for Saint Laurent since June 2020. As of June 2021, she has accumulated 1.85 billion impressions for the brand and generated an earned media value of $56 million. In total, Rosé shared 57 Instagram posts with Saint Laurent, each of which brought in about 32 million impressions and an average of $980,000. 2. Jisoo (Black Pink) As of March 2021, Jisoo is officially welcomed as the new global brand ambassador of Dior. As of June 2021, she accumulated 2.15 billion impressions for the brand and generated an earned media value of $64.8 million. In total, Jisoo shared 71 Instagram posts with Dior, meaning each post brought in about 30 million impressions and an average of $910,000. 1. Lisa (Black Pink) The star with the highest brand media income is Black Pink’s Lisa. She was Celine’s “muse” in 2019 and became an official global ambassador in September 2020. From January 2020 to June 2021, she accumulated 2.7 billion impressions for the brand and generated an earned media value of $80.9 million. In total, Lisa shared 54 Instagram posts with Celine, averaging about 50 million impressions and $1.5 million each.

Instructions to block YouTube ads on iPhone

editor — Mon, 24 May 2021 18:29:14 +0000

Thanks to the YouTube ad blocker, iPhone users will no longer be startled by ads like ‘My house is 3 generations…’.
Previously iPhone users were very lacking in YouTube ad blocking tools, unlike Android platform users. However, recently appeared a YouTube ad blocker on iOS that is worth a try. At that time, iPhone users will no longer have the situation when they are watching YouTube and are startled by ads like “My house is 3 generations…”.

How to block YouTube iOS ads iPhone users can go to adblockluna.com/install, enter their year of birth, and click “Download the Adblocking VPN Profile”. If asked again, the user clicks “Allow” to proceed. iPhone users can go to adblockluna.com/install, enter their year of birth, and click “Download the Adblocking VPN Profile”. If asked again, the user clicks “Allow” to proceed. (Image source: thegioididong.com) After the download is complete, the user goes to the “Settings” => “Downloaded profile” section, selects the Adblock Luna configuration section, and clicks the next “Install” buttons on the right corner. Users go to the “Settings” => “Profile downloaded”, select the Adblock Luna configuration section. Click the “Settings” button next on the right corner. The complete step is for the user to access “Settings” => “General settings” => “About” => “Certified trust settings”, and then turn on the Adblock feature to block ads on YouTube. Users access “Settings” => “General settings” => “About” => “Certified trust settings”, and then turn on the Adblock feature to block ads on YouTube. Hero Adblock YouTube iOS https://www.thegioididong.com/tin-tuc/meo-chan-toan-bo-quang-cao-phien-phuc-khi-view-youtube-tren-iphone-1352230

Looking at the series of BLACKPINK lipstick ads, Lisa has a bad point

Hoài Nam — Fri, 30 Apr 2021 18:18:08 +0000

True, Lisa is very beautiful and charming in lipstick promotion photos, but compared to similar series of pictures of Jisoo or Jennie, the youngest member BLACKPINK still lacks one thing.

Since Lisa became the global ambassador of the MAC cosmetics brand, this company has been very difficult to release advertising photos in which Lisa wore bold makeup, looking extremely luxurious. In the latest series of photos, Lisa wore a sparkly dress, an impressive sharp makeup face. Especially, Lisa’s red lips became the focus of all eyes. It can be seen that MAC focuses on Lisa’s lips when she is usually female idol Apply red lipstick, lips slightly parted, and dreamy eyes create a seductive look. However, the fact that Lisa repeats this expression in photo sets makes many people feel a lack of breakthrough. True, Lisa is very beautiful, her charisma is very attractive, but always making a straight look at the camera and parting her lips makes it easy to feel old. If Lisa is branded for a more diverse pose and expression, it will create a much better effect. Like Jennie for example, it is also a lipstick advertisement, but she is extremely talented. Sometimes I took it from the back and smiled sweetly like this. At times, Jennie would rest her hands on her chin to focus all of her attention on her lips as red as a rose. Holding a bright red lollipop is also an ingenious way to advertise Jennie’s products. Jisoo takes a lot of promotional photos for Dior’s lipstick and each set of photos has a different style. When it is a cool, chilly lady At times, he smiled brightly when his hand still did not forget to hold the lipstick. It is also a dreamy eye expression with open lips, but Jisoo’s pose is still more diverse than Lisa’s. Rosé has not had an official photo shoot for Saint Laurent lipstick, but has an extremely creative picture, taken with a mirror with a picture of a hand holding lipstick.

Instagram must apologize for weight loss ads

Đinh Phạm — Tue, 20 Apr 2021 00:50:09 +0000

An Instagram representative said that there is an algorithmic error when proposing phrases related to weight loss for people with eating disorders.
Accordingly, the “mistake” in the algorithm was shown that when the user navigated to the Instagram app’s search bar, auto-diet phrases were suggested, including “fasting” and “medicine. suppression of appetite “.

Insider Instagram representatives apologized when the system suggested these keywords to people recovering from eating disorders. Cristina Criddle, a spokesperson for the app, told BBC indicates that the above error is now fixed. Having struggled with an eating disorder, Victoria Spence said that the keyword Instagram suggested could hurt newcomers. “To help people discover what they’re interested in, we’ve rolled out a new way to search on Instagram by suggesting keywords as they move to the search bar. Those suggestions, as well as ourselves. search results, limited to common interests, “a Facebook spokesperson – which owns Instagram – said in a statement to Insider . “Losing weight” should not be one of the keywords to suggest, this person added. “We’ve taken steps to prevent these terms from appearing. We apologize for causing any confusion.” Instagram says it doesn’t allow content that encourages eating disorders to appear and deletes posts as soon as it detects them. Users are allowed to talk about recovery from the disorder, but the hashtags associated with it begin with #thinspo , #proana and #anabuddy blocked. The social network also said that posts promoting super speed weight loss products were also banned. According to Dr. Bryony Bamford, Clinical Director at The London Center for Eating Disorders and Body Image, the damage happened when a user saw a keyword on Instagram. “Many people with eating disorders or recovery may be affected by useless messages they see on social media. Diet or weight loss keywords can trigger awareness of the disorder. “After recovery is a time when they are extremely vulnerable, exposure to the above factors has the risk of causing the disease again,” she said. How Instagram recommends search keywords to users. Victoria Spence, an influencer once suffering from an eating disorder, regularly shares articles about her recovery. Spence says she doesn’t believe Instagram promoting diet content is an algorithmic mistake. “Instagram is a platform to advertise, and the diet food industry is a multibillion-pound giant. The problem with content promotion revolves around ‘appetite suppression’ and ‘planning.’ Weight loss ‘on a platform with a large number of young users shows that they are normalizing diets and celebrating weight loss methods’. Spence argues that Instagram needs to improve the algorithm for diet posts to be pushed down. “The question is whether they really care about users or value profit more as businesses,” she said.