The Tokyo Summer Olympics are predicted to drive advertising spending this year. US ad revenue is expected to hit an all-time record high of $259 billion this year – up 12.5% ​​– while global spending hits a record $657 billion this year – up 14%, according to the latest forecast from intelligence and media investment firm Magna. Létang also points to strong growth in e-commerce, digital marketing and events like the Tokyo Summer Olympics that will drive ad spend this year. According to the report, global advertising revenue is forecast to reach $78 billion in 2021 after falling 2.5% in 2020. Besides, the market is also expected to grow 7% in 2022 due the return to normalcy after the pandemic, as well as upcoming events in the near future, such as the Winter Olympics. Magna said advertising growth was driven by an overall economic recovery, with global gross domestic product growing 6.4% in the first quarter of this year. Industries such as the auto business, tourism, entertainment and restaurants have been revived by international sporting events such as the Olympics and the European Football Championship.

Recently, MAC cosmetics released a new photo of Lisa and if you didn’t read the introduction, everyone would think that this is an old picture, bring it back from time to time. Because since being a brand ambassador for this brand until now, Lisa rarely changes in the pictures. Lisa always has a slightly parted lip expression, eyes looking down or looking straight at the camera, a cold and luxurious face. The way to pose does not have many breakthroughs, always holding the product close to the face. Lisa’s hairstyle is also not invested much, leaving the bangs to cover the forehead and parting the bangs to the sides. Style The makeup is all in a sharp, impressive style. Even the background of the series was damaged netizen unattractive. It’s rare to have a set of photos of Lisa getting a new hairstyle and not needing to carry the product. But Lisa’s cold half-lidded expression remained the same. Meanwhile, the series of images of Jisoo advertising Dior cosmetics are much more diverse. BLACKPINK’s eldest sister sometimes smiles brightly, sometimes she’s wearing lipstick, sometimes she’s elegant and sometimes gentle. The cosmetic company that Jennie is a brand ambassador is not as famous as MAC, but the variety is much better. Jennie has many creative advertising images, no need to hold a lipstick netizen I still know this is an introduction.

Maomao is no ordinary cat because he can make money with his talent as a model at car shows in China. Like other professional models, before going on the catwalk, Maomao is also carefully made-up, wearing gorgeous and eye-catching costumes. During the shift, which lasts about two hours, Maomao can sit still in the car or lie motionless on the bonnet. Customers can freely interact with Maomao to pose for photos, record videos and even livestream. Mr. Zheng Zhi, Maomao’s owner who works in the field of car advertising, said Maomao started working as a car advertising model half a year ago. “Dogs and cats can completely become car advertising models to attract visitors. Usually, female models are hired to attract male clients. This is not fair to women. What will they have to see other than cars at the shows? Therefore, I think Maomao can be the solution for female customers. Maomao has become famous and received a lot of positive feedback,” said Mr. Zheng. Before entering the modeling business, Mr. Zheng trained Maomao in a number of skills. In addition, Maomao is very friendly by nature and has never bitten or scratched people, so he can get along with customers visiting auto shows. Mr. Zheng also plans to help people who follow his personal page turn the dogs and cats into advertising models, thereby bringing an income to the owners and joy for the animals themselves.

This malicious application is called Mods Minecraft. The app doesn’t function like an ad at all, instead it turns the victim’s smartphone and tablet into an ad-player in an extremely sophisticated way. (Photo: Kaspersky) Accordingly, after the first run, the application will hide its icons from the screen and continuously open the browser to display ads. The app can also play videos from YouTube, access the Google Play app store, and more. Security experts at Kaspersky found that the app opens the browser every two minutes, rendering the device essentially inoperable. use to be. (Photo: Kaspersky) What’s especially worrisome is that it’s hard for users to know what’s going on with their devices, which apps are responsible for the trouble, and how to prevent it. The security experts at Kaspersky informed Google of their findings and the malicious app was quickly removed from the store. Minecraft is one of the best-selling games in the world with about 180 million copies worldwide. (Photo: Mojang) However, removing this app from Google’s app store does not mean the removal of all malware. In the past, developers of this type would simply upload new, slightly modified versions, using different names, from different developer accounts to further trick victims. An example can be mentioned is the VK Music Trojan. This app stole VK user accounts, but despite being reported, the app has survived on the Google Play app store for several years. (Artwork: Unsplash) Kaspersky ran a search for malicious Minecraft Mods-like apps – and found a few. In addition to the malicious application Mods Minecraft, a utility called File Recovery was also found to contain malware in version 1.1. However, that version has since been removed and version 1.1.1 of the app, available on Google Play, is safe.

Facebook sees great potential in rural Vietnam (Photo: Nikkei) Facebook is looking for a new growth approach in rural Vietnam as its advertising business gets tougher than before. According to Facebook’s assessment, rural areas in Vietnam are rapidly adapting to smartphones, especially features such as chat and video calling. Responding to the Nikkei newspaper, the social network said that Vietnam and Thailand lead the world in using chat in online sales, in terms of the volume of messages exchanged between businesses and customers. Mr. Khoi Le, in charge of Facebook business in Vietnam, revealed that many of his colleagues in the US have been “opened eyes” to this trend. Currently, Vietnam is an extremely important market for Facebook. According to Nikkei, in its financial report filed in January this year, Facebook listed Vietnam as the largest revenue engine in Southeast Asia. Globally, nearly all of the company’s revenue comes from advertising. Mr. Le said rural markets are part of Facebook’s next phase. Of the 98 million Vietnamese, 62 million live in rural areas. Even so, their spending is expected to grow faster than those of urban dwellers. Facebook forecasts that rural spending on FMCG will grow 7% annually from 2020 to 2025, compared with 2% in cities. A survey by GroupM company on 4,500 Vietnamese people living in rural areas, Facebook pointed out that if in 2018, television is still their main traditional means, by 2020, the rate of watching TV will be only 86% and remaining Internet usage rate will reach 91%. Mr. Le shared: “I used to think that rural people are not really proficient in using the Internet.” However, a Facebook survey found that 92% of rural households own a smartphone, using it to play games, shop and watch television. “They used every tool at hand extremely proficiently,” Mr. Le said. Given the growing video-watching habits of Vietnamese users, Facebook has identified several areas of focus, including live streaming, TV shows on Facebook Watch, video clips in the news feed, reposts. from Facebook-owned Instagram. For e-commerce, Le said these options will complement Facebook’s chat feature, from chatbots to allowing sellers to answer questions directly via livestream. The company hopes it will help retailers stay connected with customers, especially after Apple’s policy took effect in April, requiring iPhone owners to allow apps to track them. The change in Apple’s policy means that companies buying ads from Google or Facebook will send targeted ads to the right audience. On Monday, Apple unveiled more security features for its latest operating systems, a move expected to further disrupt online advertising. According to Phuc Ngo, Director of Strategic Planning at marketing agency Vero, advertisers are still figuring out how to adapt to Apple’s strict tracking policy. Custom ads are currently the most effective, while “community commerce” like Facebook is touting plays a small role in the translations he manages. Mr. Ngo said: “Before the policy change, you can completely depend on Facebook’s artificial intelligence because it is very smart.” While the Vietnamese countryside is getting richer, it still lags behind the cities. The minimum monthly wage in Hanoi is 4.4 million VND, compared to 3 million VND in poor provinces. Focusing on video will bring Facebook closer to competitors like YouTube, TikTok. In contrast, TikTok is also wary of Facebook and YouTube. A survey of research firms Decision Lab said Facebook is the top choice of Vietnamese users when it comes to watching short videos, but it lost 3% in the first quarter from a year ago, while TikTok doubled its market share. Although Mr. Le emphasized the role of e-commerce in helping businesses connect with rural customers, cost is still a major obstacle. With little infrastructure outside of cities, overall logistics costs equate to 16.8% of gross domestic product, higher than the Asian average, according to the Ministry of Commerce’s 2020 Vietnam Logistics Report. . Companies can advertise their products to Vietnamese farmers. But shipping those products after a successful promotion is another matter.

Don’t advertise… dose In addition to participating in advertising on the mass media, some artists and celebrities also introduce products through livestreams on social networks. In addition to food supplements, they also accept advertisements for many products related to cosmetics, virtual currency… Recently, the public has been very upset with the fact that some artists have participated in advertising and hyped the public. Shioka effervescent tablets claim that the product can “dissolve fibroids, cysts”. After being criticized, some people had to apologize or silently delete promotional videos on their personal social networking sites. On the website of the Food Safety Department at vfa.gov.vn, people are constantly warned not to buy or use food products advertised in violation of the law, including Shioka effervescent tablets. as above. Recently, the Food Safety Department has sanctioned 3 violating companies (with addresses in Hanoi), specifically: Sanctioning Locifa Pharmaceutical Joint Stock Company 162 million VND; Gob International Hi-Tech Joint Stock Company 150 million VND; Phamaco International Trading Company Limited 60 million VND. The violation committed by all three companies is to advertise misleading health food products that act as medicines. Assessing this situation, Assoc. Prof, Dr. Nguyen Thanh Phong, Director of the Food Safety Department said: “Violations on advertising of dietary supplements are increasingly complicated even though we regularly check and handle them. The inspection and handling of infringing advertisements on the internet and social networks face many difficulties and take a long time. People need to raise their vigilance, when they have an illness, they should go to the hospital for early examination and treatment, do not arbitrarily buy drugs or floating advertising food products.” Lawyer Dang Van Cuong, Chief of the Law Office of Chinh Phap, Hanoi Bar Association said: “It is very normal for artists and celebrities to sign advertising contracts for brands and businesses to help them. have additional legitimate income. However, when participating in advertising, artists must be responsible and carefully study the legal regulations in order to advertise properly and bring positive effects. If an artist or celebrity accidentally or intentionally violates the provisions of the Law on Advertising, advertises prohibited products, goods or services, or performs prohibited acts in advertising or advertising without knowing If you clearly understand the use and value of the product, falsely advertise, etc., it will have very bad consequences for society and lose your reputation, and even be held responsible before the law.” Strictly handle violations Regarding this issue, recently, the Ministry of Culture, Sports and Tourism issued Official Letter No. 1854/BVHTTDL-NTBD requesting localities to step up the propaganda, dissemination and education of the sense of law observance. the law on performing arts, advertising, and cyber security to organizations and individuals engaged in cultural and artistic activities. Strengthen inspection and examination, promptly detect, prevent and strictly handle organizations and individuals that violate the provisions of Decree No. 144/2020/ND-CP dated December 14- 2020 of the Government regulations on performing arts activities, the law on advertising and other relevant legal regulations… Lawyer Nguyen Van Thang, Hanoi Bar Association analyzed, according to the provisions of point a, clause 1, Article 10 of the Law on Protection of Consumer Rights, the act of advertising products is not verified for origin. The actual use and exaggeration of the product’s use of some artists in the past time can be considered as aiding and accompaniment to businesses providing products and services when “deceiving or confusing consumers”. through advertising”. This is prohibited behavior and should be strictly punished according to the regulations. If the violator has been administratively handled but still repeats the offense, he will be criminally handled. If the person providing the product or service is prosecuted for criminal liability, it is likely that the artists participating in the promotion and introduction will also be jointly responsible. “According to Article 8, the Law on Advertising 2012 (amended in 2018), the act of advertising improperly about the quality and utility of products and goods is strictly prohibited. Violators can be sanctioned for administrative violations, if this act causes harm to health and life, consumers can sue the manufacturer together with the person who has false advertising to prevent that. claim for damages. In addition, Article 197 of the Criminal Code Consolidation Document also clearly stipulates that anyone who falsely advertises goods or services has been administratively sanctioned for this act or has been convicted of a criminal offense. If this crime has not been remitted but still commits it, the offenders shall be subject to a fine of between VND 10 million and VND 100 million or non-custodial reform for up to 3 years. Offenders may also be fined from VND 5 million to VND 50 million, banned from practicing certain occupations or doing certain jobs for 1 to 5 years,” added lawyer Nguyen Van Thang. Talking to reporters, lawyer Le Van Len, Director of Capital Law Firm, Ho Chi Minh City Bar Association said: “The law on advertising still reveals many shortcomings and limitations, especially before the development of the law. development of the internet and social networks as well as influencer marketing (using influencers to advertise products and services). Therefore, along with strictly handling violators according to current regulations to deter and prevent, we must also continue to improve the provisions of the law on advertising to keep up with the development of the Internet. society”.

Some online newspapers and media agencies think that the regulation of the time to turn on and off ads not in a fixed area of ​​the online newspaper within 1.5 seconds is too fast, which will affect the advertising effectiveness. , reducing revenue, affecting the press economy and the development of electronic newspapers in the context of digital technology, especially when newspapers and businesses are facing many difficulties in financial autonomy due to the epidemic. like nowadays. Meanwhile, cross-border social networks and digital platforms are occupying an overwhelming market share in the advertising field such as Google, Facebook or Youtube… due to a simpler and more convenient mechanism than electronic newspapers because they are not regulated. by this provision. Therefore, it will inadvertently push the same ad units to redirect to cross-border ad networks. It should be affirmed that the activities of posting and broadcasting advertisements in the press must comply with the provisions of the Press Law and the provisions of the law on advertising. The purpose of Decree 38 is to protect readers and viewers from the current state of rampant and difficult-to-control advertising on electronic newspapers. Decree 38 does not restrict advertising activities of electronic newspapers, but stipulates that advertising needs to meet two requirements of viewers: One is that there is a key to turn it off (on), second, if there is an operation to turn it off (on), must respond immediately within 1.5 seconds, avoiding the case that readers have to watch ads that are forced, inhibiting, unable to fully and continuously receive information sources. This content is specified in Clause 1, Article 23 of the Law on Advertising 2012; and the sanctioning of violations is also available in Clause 3, Article 55, Decree No. 158/2013/ND-CP of the Government on sanctioning of administrative violations in the fields of culture, sports, tourism and advertising . It can be seen that the regulations on handling of violations mentioned above are not new to Decree 38, but have been implemented since 2013. Objects, acts and sanctioning levels in the two decrees are the same and suitable. accordance with the provisions of the Law on Advertising. Thus, the implementation of Decree 38 in the current context will not affect the revenue of electronic newspapers. Newspapers in general and electronic newspapers in particular are essential information channels, operating under the Press Law. For each type of press, there are separate regulations on advertising. Social networking platforms, Youtube channels, etc. have different operational purposes and interactive objects, so it is not possible to rigidly apply regulations on advertising on social networks like newspapers. However, in the trend of digital transformation of newspapers, electronic newspapers are dominating thanks to the popularity of the internet and mobile devices. Advertising on electronic newspapers is effective due to its fast and wide coverage. Activities of digital media are also changing day by day. Therefore, the Ministry of Culture, Sports and Tourism needs to coordinate with the Ministry of Information and Communications in researching, amending and supplementing the contents of advertising activities in the press, coordinating with relevant ministries and branches to regulate the advertising activities in the press. adjust and complete the legal framework for advertising activities in accordance with reality; suitable to the needs, psychology and tastes of modern readers as well as complying with the law, cultural and ethical standards of society. That necessary adjustment will also contribute to promoting fair and legal business activities of enterprises as well as healthy economic activities of press agencies. It is known that the Ministry of Information and Communications will review the provisions of Decree 38, including the content of advertising on social networks and cross-border digital platforms, inspect, check and promptly handle the time of violations of the law on advertising, propose amendments in line with the current development trend, creating fairness in press and communication activities.

Among them, there are many artists promoting products that they have never used themselves. And only after being discovered and exposed in front of the public, did the artist officially have an apology with explanations for his own wrong. Artist Quyen Linh, who used to advertise, claims that the product he is introducing is 70 times better than normal curcumin – the function is not listed in the advertising certificate issued by the Food Safety Authority. , expressed regret: “The recent advertising incident is a profound lesson for me after more than 20 years of doing art. I apologize to the audience for my lack of restraint. This is a lesson for me to learn from. I have never advertised a product that is not from a clear source.” Or recently, People’s Artist Hong Van posted on his personal Facebook page an apology to the audience for advertising low-quality products: “Van would like to bow her head to apologize for failing to check the credibility and method of sales of the product advertised. As an artist who receives a lot of love and support and trust from the public. Van deeply regrets not being fully aware of his responsibilities. Van apologizes for acting recklessly.” Along with that are the explanations: “Before receiving the advertisement, Van reviewed the business license and qualified product certificate from the Health Department. However, the promotional video makes consumers misunderstand about drugs and functional foods, making the audience angry. Not only Quyen Linh and Hong Van, but in fact, many other artists have also been accused of false advertising but have remained silent so far. Surely people still can’t forget the “11 billion dong of fake cosmetics” case from a distribution company that happened in 2017. Many artists were condemned by netizens for abetting fraud and taking advantage of trust. fan love. And there are many other controversies of the artist world related to the introduction of poor quality products that took place in the past but not a single artist was dealt with. It is the lack of strict handling that has led to the current state of rampant advertising, out of control. It is normal for artists to sign advertising contracts with brands and businesses to advertise products, goods and services. It is a legitimate and legitimate source of income for artists. However, participating in the advertising market, artists need to learn the legal regulations. When an artist falsely advertises and deceives consumers, it is a wrongdoing, violating the law because of the risk of adverse effects on health, life and economic damage to those who have trust them. Artists must also be equal before the law like other citizens. This means that it must be handled in accordance with current law. With the public apology of some artists, it partly received sympathy from the public. But many people think that it is necessary to punish in accordance with the law to be a deterrent. Because the products that artists advertise falsely are things that directly affect human health that can be dangerous at any time. It’s not that the artist who made a mistake is allowed to let it go after publicly apologizing. According to Article 50, Decree No. 38/2021/ND-CP of the Government, effective from June 1, violations of regulations on drug advertising can be fined up to 40 million VND. Even the violator may be prosecuted for penal liability, if causing damage must pay compensation according to the provisions of law. Recently, the Ministry of Culture, Sports and Tourism has also asked leaders of agencies managing artists and actors (public and non-public) to strengthen the dissemination of legal regulations and orientations for the contingent of artists and actors. belonging to the unit to raise awareness, responsibility and reputation of themselves to the community and society; have regulations on management and handling of responsibility for cases of violations. Public opinion is still waiting for the results of inspection and handling by relevant authorities for acts showing signs of taking advantage of fame to deceive, abetting the bad guys to deceive consumers, avoiding the situation. “beat the drums with the drumsticks”.

Social network icon Facebook. Photo: AFP/VNA This is the first antitrust investigation that European Commissioner for Competition Margrethe Vestager has launched against the world’s number one social media provider and the latest she has launched into an American “tech giant”. Ms. Vestager had previously forced Alphabet – Google’s parent company to pay a fine of 8 billion euros (about 9.7 billion USD) and is conducting a similar investigation to Amazon and Apple. During the Facebook investigation, Ms. Vestager said she would review Facebook’s huge data warehouse collected from 7 million companies that have participated in advertising on this social network. The European Commission (EC) and the UK’s Competition and Markets Authority (CMA) are investigating the possibility of Facebook exploiting its dominant position in the social network or digital advertising by collecting collects and uses data, and examines Facebook’s “distortion” of the advertising market through service classification. Ms. Vestager stressed that in today’s digital economy, data should not be used in ways that undermine competition. This tech giant may have to change its business model with large fines. Reacting to the EU and UK’s decision, Facebook said it will fully cooperate with the authorities of both sides to demonstrate that Facebook’s integrated “Marketplace” and dating platform provides all people with more choices and all operate in a highly competitive environment. In the role of “gatekeeper”, Facebook as well as other social networking platforms have collected a large amount of personal private information of users based on privacy terms to develop an integrated platform. Marketplace aims to increase competitive advantage over competitors. In the past, the UK has rarely conducted independent antitrust investigations into US tech giants. Since withdrawing from the EU, the UK’s antitrust division has become an independent global regulator. Andrea Coscelli, CEO of the CMA, has pledged to tackle companies like Google and Facebook with a series of antitrust lawsuits, and said he is open to working alongside colleagues in Brussels.

On the morning of May 17, Calvin Klein posted a series of Jennie (BlackPink) photos in its new campaign. The Korean female idol wears underwear and a tank top with a dynamic and healthy style. They are taken from the DROP 02 collection created by the company in association with artist Heron Preston. The theme of the series of advertisements is “Jennie in Calvin Klein”. Photo: Calvin Klein. Before the company officially released the set of photos, Jennie made fans excited by sharing some sexy lingerie pictures on her personal page. Photo: Jennierubyjane. YG’s beauties have a way of combining personality with sporty lingerie. She chose a denim jacket and pants, with bright nude tones. In addition, wool hats help female artists look more stylish. Photo: Jennierubyjane. In addition to lingerie, the company also introduced a number of jeans products such as jackets, pants… Photo: Calvin Klein. The collection is judged to match Jennie’s style. In real life, the female idol also often wears tight tank tops, T-shirts and wide-leg jeans. Photo: Calvin Klein. Jennie’s influence creates a good effect for the brand. With just a few photos on social networks, she made some of its products quickly sell out in the Korean market. Photo: Calvin Klein. Before Jennie, HyunA appeared in Calvin Klein’s underwear promotion campaign. Photo: Calvin Klein.

A few weeks ago, Jennie only revealed a few behind-the-scenes photos of lingerie ads that made netizen tumultuous discussion. Jennie’s official photo series that has just been released is even more beautiful and impressive. Jennie very cleverly chooses to wear strong sports underwear, not revealing too much. Like this strapless bra model, it can be used as a sports shirt. For a long time, Jennie often wears a sports bra inside a crop-top shirt or combined with overalls, creating a dynamic and healthy outfit that is still very fashionable. The moment Jennie showed off her toned legs and number 11 abs netizen full of praise. Although not the member with the most beautiful body proportions in BLACKPINK, Jennie’s body is very beautiful and well-proportioned. Netizens also highly appreciates Jennie’s underwear ads without revealing. With just a drop of hair or a clever arrangement, Jennie still attracts attention to the outfit without being criticized as offensive. The outfits Jennie wears in this set of photos match her style very well. Because in real life, Jennie is also very fond of set clothes that are both healthy, dynamic and flattering like this. Jennie’s designs are in the set of photos of the Drop 02 collection of Calvin Klein brand. Since inviting Jennie as a model, Calvin Klein’s sales and brand index have skyrocketed. Even when the company has not released official photos, only the behind-the-scenes photos that Jennie shared, many of the items Jennie wore in the photo quickly sold out in Korea.

The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. The “suspended” regulation for nearly a decade suddenly applied will cause unfairness In fact, the handling of violations of regulations on advertising not in fixed areas “waiting to turn off or open ads on electronic newspapers up to 1.5 seconds” has been regulated since 2013 at Decree No. 158/2013/ND-CP not until Decree No. 38/2021/ND-CP newly issued. The Ministry of Culture, Sports and Tourism, the unit in charge of drafting these documents, said that the provisions of the new Decree have followed the process of the Government. Law on Promulgation of Legal Documents . However, not all policy beneficiaries are aware of the drafts during the consultation process. According to Mr. Tran Trong Dung, Chairman of the Ho Chi Minh City Journalists Association, there are press agencies that have not yet been consulted. The regulation has been in place since 2013 and many press agencies do not know, which can be explained by the fact that advertising has not taken place in accordance with the regulations. Thus, the regulations are set but not enforced, the press has made mistakes for a long time without handling, which means that the law has been inadequate since its issuance. Then suddenly applying it will cause unfairness to advertising on other electronic forms. 1.5 seconds time is not reasonable Studies show that, if an ad attracts attention in the first 5 seconds, readers will decide to continue or not. Research on video advertising by Facebook and Nielsen has also come up with quite interesting numbers that , 47% of the value of a video campaign is transmitted within the first 3 seconds and 74% of the value of a video campaign is communicated through the first 10 seconds. This study also shows: When readers watch the first 3 seconds of a video on Facebook, 65% of these will watch at least 10 seconds, 45% watch 30 seconds. Another Twitter study also found a strong link between watching the first 3 seconds of a video and whether or not viewers watched the entire video. With 1.5 seconds, the viewer only had time to open and close. The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. Commenting on this issue, Mr. Vo Thanh Hai, Director of Viettel Media said that 1.5 seconds is not enough to convey a certain message to viewers. And so viewers will not receive the information they need to decide whether to continue or ignore. “Social networks like Google or Facebook have carefully studied the psychology of viewers so that they give the time to turn on or off ads. Psychological studies have shown that with an ad on or off time of 5-6 seconds, it will make viewers accept it. If the time to turn off or open the ad is too long, it will make the ad viewer inhibit and hate it. Thus, the advertising effect will not be as expected. But if the time to turn on or off the ad is less than 5 seconds, it will not be enough for the ad units to convey their short message to the viewers. Obviously, the terms and conditions need to be carefully studied.” Mr. Hai analyzed. Discrimination will cripple the journalism economy The Ministry of Culture, Sports and Tourism explained that social networks, YouTube are not press agencies, the criteria for operation as well as the audience for participation and interaction are also different. Therefore, the regulation and application of advertising activities on social networks is not the same as that of press agencies. In fact, in terms of content and direction, the Vietnamese revolutionary press has clear operating principles and purposes; comply with legal regulations. In terms of business, competition is fierce; even the mechanism of non-business units is more constrained to the press than other types of enterprises. So, if the legal corridors on advertising keep that mindset, it will cripple the journalism economy. Forecasting difficulties approaching the press in the context that the Covid-19 epidemic has not stopped, some newspapers have stated: “Limit advertising in the press, Google, Facebook are happy to benefit?”, “Rules of the game to eliminate competition”, etc. The chairman of the Ho Chi Minh City Journalists Association described the state of journalism at that time as “shrink”. And Mr. Nguyen Truong Son, Standing Vice President and General Secretary of the Vietnam Advertising Association estimated specific numbers: If these provisions are implemented, more than 80% of advertising revenue now goes to Facebook, Google. Should soon accept and amend Mr. Nguyen Truong Son said that the Vietnam Advertising Association has sent documents to the authorities to soon propose the government to amend the Law on Advertising, creating a legal corridor for the press, media and advertising industry. operate smoothly. “This Law on Advertising has been in effect for nearly 10 years but has not yet imposed a fine on any press agency. Decree 38 is specific and has sanctions. However, the regulation that the timeout to turn off or open ads in a fixed area exceeding 1.5 seconds is inadequate. If the press agency is not fined, it is a violation of the law, but applying sanctions will cause difficulties for the press agency. Mr. Son said. On June 1, the Ministry of Culture, Sports and Tourism said that it will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp the changes of advertising activities, new means and methods of advertising to from there, there are recommendations and proposals to amend the regulations in line with reality in 2022. The Chairman of Ho Chi Minh City Journalists Association stated that there should be more seminars to listen to and exchange ideas from relevant parties. Especially the opinions of the press agencies, in order to develop appropriate guidelines, overcome the inadequacies with the subjects governed by the text and promote the advantages.

Patches to treat puffiness Eye Patch is a product dedicated to treating puffiness and dark circles under the eyes. According to dermatologists, this product only gives a temporary effect. There are many methods to treat puffy eyes such as applying ice, applying cucumber … with very cheap prices, even 0 VND. Expensive face masks Most masks have moisturizing and softening effects on the skin. According to dermatologists, masks made from expensive ingredients that give instant effects are just advertising. Pure coconut oil Coconut oil is a natural skin and hair care product that many people use, but dermatologists recommend it, not everyone can use it. For some people, virgin coconut oil can clog pores, causing acne and other dermatological problems. Acne patch Miếng Blackhead remover patches only remove the dead skin on the surface. With acne hidden under the skin, blackheads located in the pores, this patch can not handle. Gel products Gel products are only suitable for oily and acne-prone skin. If you have dry skin, this product will make it drier. Skin tanning cream Dermatologists never recommend tanning. Natural skin is the healthiest, you should not try to change the color of your skin with dyes or sun exposure. Stretch mark cream According to dermatologists, creams for stretch marks and cellulite are not effective. If you really want to treat stretch marks and cellulite, you need to use laser therapies. Beauty ‘panacea’ According to dermatologists, products advertised as “beauty elixirs” mostly only bring a pleasant feeling because of their fragrance, but have no real beauty effect.

In addition to her beautiful face and arrogant aura, Jennie also has a toned, well-proportioned body. Whenever Jennie wears tight-fitting dresses, the audience admires the BLACKPINK member for being “a girl with no excess fat”. Jennie just showed off a series of behind-the-scenes photos of the lingerie ad. Indeed, Jennie’s belly is clearly visible, and Jennie’s soft S-curve makes every girl dream. But if you look closely, you will see that Jennie has a bit of excess fat in the lower arm (armpit area). When Jennie wears a two-piece top or a tight off-shoulder top, this detail becomes even more obvious. Even though Jennie persisted in exercising and dieting hard to have a toned body, this fat still did not disappear. The fact is that only people who are extremely slim, even skinny, underweight have no fat under their arms, or who seek the support of cosmetic methods. So, this feature of Jennie is not a weakness at all, but it is what makes fans feel her goddess beauty is more genuine and closer. In addition, the fact that Jennie comfortably wears outfits such as two-piece tops or tight off-shoulder tops shows that she is always confident with her body. Jennie loves to wear off-shoulder tops or two-piece tops to show off her rare beautiful shoulders. So be like Jennie, feel free to wear whatever you like, as long as it makes you feel happy and proud of your body.

Heat resistant paint is also known as insulation paint. Paint consists of a liquid paint layer, a color layer, an adhesive layer and especially a film-forming layer. This film-forming agent is bonded with a reflective additive with a pleated crystalline structure, forming a homogenous body that adheres to the surface. This structure helps the paint to withstand high temperatures without peeling and cracking, especially the ability to reflect sunlight, thereby insulating the house. Sunscreen paint is usually painted on surfaces that are directly exposed to sunlight such as corrugated iron roofs, exterior walls, terraces, etc. According to the advertisement of many anti-heat paint companies, this type of paint can reduce from 13 – 26 degrees Celsius for a project. However, many users said that the actual use is not achieved like that, with works only reducing 4-5 degrees Celsius. Explaining this, experts said, the heat reduction efficiency is high or low depending on the quality of the paint. There are good heat-resistant ones, lesser ones, and even some that are no different from ordinary paints. In addition, the actual degree of heat loss depends on many factors. The first is the thickness of the paint, the thicker the paint, the better the heat resistance, helping to reduce heat deeply. Therefore, to reduce heat well, 2-3 coats must be applied. Another factor is the nature of the building. For example, the lower the roof, the better the effect of the paint is felt. In addition, the surface of the work (smooth or blistered), painting technique also affects the ability to reduce heat. Therefore, many families buy heat-resistant paint, but in reality, it only brings aesthetic value, but the sun protection ability is nowhere to be seen. According to experts, if you want to use sunscreen paint, people need to find out how much the product is confirmed to help reduce degrees Celsius. Many products are only introduced in general to help reduce 10-20 degrees Celsius but not give specific numbers. In addition, attention should be paid to the service life of the paint. Products with a lifespan of 3-5 years are often unsatisfactory and expensive in maintenance and replacement. It is best to choose a paint with a life expectancy of more than 10 years and the warranty period must be from 3 to 5 years. Secondly, it is necessary to check the surface of the work. If the surface is blistered, peeling, using paint does not guarantee high efficiency. In addition, do not forget to plant more trees around the house, windows, balconies, terraces … to increase the efficiency of heat reduction, especially on hot summer days, when the temperature of the day rises. tallest. Invite readers to watch the video: Students rent cheap accommodation in villas. Source: VTV24.

Online advertising will be crowned From June 1, Decree 38 on sanctioning of administrative violations in the field of culture and advertising will officially take effect. However, a few days ago, the Vietnam Advertising Association in its petition pointed out a number of shortcomings in this new Decree, which is the sanctioning regulation “Waiting time to turn off or open ads is not fixed area exceeding 1.5 seconds” and “Design and layout advertising mixed with news content”. 80% OF CAKES ARE INTO FACEBOOK, GOOGLE BAGS According to the analysis in the petition of the Vietnam Advertising Association signed by Standing Vice Chairman of the Association Nguyen Truong Son as well as shared by businesses in the industry, the regulations on “Waiting time to turn off or open advertising reports that do not stay in a fixed area beyond 1.5 seconds” is unrealistic, too short to be able to convey the message. Compared with cross-border advertising platforms, the current interface allows viewers to skip ads in as little as 5 seconds. Sharing with VnEconomy, an expert in the field of advertising said that, in theory, businesses will spend advertising money on channels that have many viewers, and bring high efficiency. So when advertising in any channel is difficult, businesses will look to another channel… According to the report Vietnam Digital Marketing Trends 2021, the size of the online advertising market in Vietnam in 2020 is estimated at 820 million USD. It is forecasted that in 2021, this revenue will reach about 955 million USD. In which, up to 80% of the “piece of cake” of revenue goes to Google, Facebook … In the context of industrial revolution 4.0, online advertising is increasingly popular. Leading in terms of market share, online advertising sales in Vietnam are currently cross-border platforms Facebook and Google. And with the above regulation, this expert said that in the coming time, not only 80% of advertising money will flow into the pockets of “giants” but even more. Although the state encourages brands to advertise in Vietnamese newspapers, with such tightening regulations, businesses and brands will have to turn to advertising on cross-border platforms such as Facebook, YouTube… Thus, if advertising in the press of domestic enterprises is being tightened by the strict regulations of this Decree, cross-border advertising enterprises are naturally benefited by the standard , their operating principles as well as we have not been able to handle the violations of these platforms when they are not based in Vietnam. This has created an unequal competition between domestic advertising enterprises/press agencies and cross-border advertising networks… A representative of the Vietnam Advertising Association said that this will certainly affect the revenue of electronic press agencies that mainly rely on advertising. If the advertisement is published on electronic newspapers for only 1.5 seconds and is not inserted into the content, then no business wants to advertise because it will not be effective. Mr. Nguyen Quang Nhat, Chairman of Ho Chi Minh City Outdoor Advertising Club shared, the number of advertising businesses and agencies in Vietnam is quite large, but in fact, collecting 10 dong, they had to spend 7 dong on Google and Facebook. Advertising funding for news agencies will be increasingly difficult. According to a business with more than a decade of experience in online advertising, the press is currently caught between the problem of charging readers and users and collecting advertising fees. Since there are no user fees, newspapers can only charge from advertising activities. In the advertising fee collection there are a number of formats and if specified to only 1.5 seconds is too short, lacks factual basis and needs to be studied to extend the time. Currently, advertising platforms on OTT like YouTube are usually 5-6 seconds and have a warning to users that they can/will be off after how many seconds… KEY KEYS NEED TO CORRECT ADVERTISING LAW International practice, with free press similar to Vietnam, advertising is allowed to be interspersed with news/article content and customized based on the audience reading the newspaper. Readers have the right to click to view or skip the advertising content. The act of “Designing and arranging advertisements mixed with news content” is one of the administrative violations to be handled. Although this regulation is aimed at protecting the interests of readers, it is not fair in ensuring the rights of individuals/organizations purchasing advertising services as well as businesses providing advertising services. The tools to reach customers through mainstream media products are narrowed, causing obstacles and difficulties for the advertising industry. According to businesses, this new regulation will help readers have a cleaner online newspaper space, no longer bothered by ads. This Decree will prevent the phenomenon of many news sites abusing the form of contextual advertising, confusing readers as well as consumers. In the coming time, these regulations will also become obsolete because the trend of online advertising will take the throne with many different forms of attracting attention; application of technology platforms, cross-border Internet platforms. Therefore, it will become increasingly difficult for the press to call for advertising as advertising will flow into other applications. This business thinks that, with pages that have too many ads and are annoying, it is easy for bored readers to leave and not re-enter. A newspaper without readers cannot call for advertising and hardly survive. Newspapers themselves will have to adjust this issue accordingly and especially improve the quality of information content. Advertising and content must always be tied together. If the information is not good, the number of viewers is small, the advertising is no longer available, the press will have a hard time surviving and vice versa. However, even newspapers that invest in quality articles and respect their readers, with this advertising regulation, will still violate… In fact, the waiting time to turn off or open ads in a fixed area does not exceed 1.5 seconds, which is specified in the Law on Advertising, the implementing Decree and is now repeated. But because it is unreasonable, in the past 10 years, no unit has been fined under this regulation. However, according to Mr. Son, when Decree 38 was issued, we understand that the government is very interested in this, focusing on discipline, all citizens must obey the law, from June 1 onwards. All parties must strictly comply and violations will be punished. To overcome the above shortcomings, a representative of the Vietnam Advertising Association said that Decree 38 is a sub-law document, so it is impossible to violate the law. Therefore, the most important thing is to petition the Government to submit to the National Assembly to amend the Law on Advertising.

Besides, SkyTube also supports a lot of useful features that the official YouTube app does not support, including the ability to block malicious channels, block ads (in and out of videos), allow users to download videos for offline playback, play videos in the background (when the screen is off)… SkyTube is currently available for free at https://skytube-app.com/ or you can install the app through the F-Droid app store. SkyTube’s interface is quite simple. Photo: MINH HOANG SkyTube’s interface is quite simple, the application will display videos by category, such as Featured (featured), Trending (trending), Bookmarks (marked videos) or downloaded videos. To search for a video, you can click on the magnifying glass icon, then enter the corresponding keyword or paste the video’s URL (link) directly. Next to it is the option to block malicious channels (the shield icon). When opening any video, you can use gestures to control. For example, swipe from the right edge to the left to open the comment section, swipe up from the bottom to open the description, slide up and down on the screen to increase or decrease the brightness, volume, etc. SkyTube supports ad blocking in videos. Photo: MINH HOANG Overall, SkyTube is quite a useful application, equipped with many unique features, worthy of being an alternative to the official YouTube application. Note, if you have enough money, users should buy YouTube Premium to not be bothered by ads on YouTube.

Public opinion is having a lot of opinions about the regulations related to advertising activities in the press mentioned in Decree 38. Illustration .PV: Dear Director, there are many opinions about the regulations related to advertising activities in the press mentioned in Decree 38, which will take effect on June 1. In particular, the main contents of interest are related to advertising activities on electronic newspapers. Could you tell me more specifically about the current regulations on advertising on electronic newspapers that are being applied? – Director of Ninh Thi Thu Huong: According to the Law on Press, e-newspaper is a type of press using writing, images, and sound, which is transmitted on the network environment, including electronic newspapers and electronic magazines (Clause 6, Article 3). . Electronic newspapers and other types of newspapers may publish and broadcast advertisements. However, the posting and broadcasting of advertisements must comply with the provisions of the Press Law and the provisions of the law on advertising (Article 44 of the Press Law). Accordingly, the Law on Advertising has specific and separate regulations for each type of press, suitable to the nature, functions and characteristics of each type, especially regulations on content and area. , duration, ad rate. For example, for printed newspapers, the advertising area must not exceed 15% of the total area of ​​a newspaper publication or 20% of the total area of ​​a magazine publication, except for newspapers and magazines specialized in advertising; and must have signs to distinguish advertising from other contents (Clause 1, Article 22 of the Law on Advertising). For audio and video newspapers, Article 22 of the Law on Advertising stipulates: the advertising duration must not exceed 10% of the total duration of the broadcast program per day, except for the advertising duration on channels and programs specialized in advertising; must have signs to distinguish advertising contents; regulations on programs not to broadcast advertising; regulations on the number of breaks, the time of advertising in feature films, entertainment programs, regulations on the position and area of ​​advertising in the form of running words or a series of moving images close to the bottom of the screen. For electronic newspapers, Clause 1, Article 23 of the Law on Advertising stipulates that advertisements on electronic newspapers must: Do not design, arrange advertising parts mixed with news content; For ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. Thus, according to the above regulations, the e-newspaper is arranged to advertise in a fixed, separate area, not mixed with the news content. For this ad, there is no restriction on the length of the ad nor is it designed so that readers can actively turn on or off the ad. But for ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. .Many opinions believe that the regulation of the on and off time of advertisements not in a fixed area of ​​the electronic newspaper is 1.5 seconds too strict, reducing advertising revenue and affecting the development of the newspaper. electronic? What is your opinion about these comments? – The purpose of this regulation is to protect viewers because the press is an information product about events and issues in social life. Readers when viewing newspapers are always serious in receiving information. Therefore, all types of newspapers have regulations on fixed areas (space, duration) dedicated to advertising, but regulations on advertising that are not in fixed areas will not be available in print or print newspapers. Let’s try to imagine a news program on television or an editorial in a print newspaper with advertising images covering the whole frame, how will viewers react? Director of the Department of Grassroots Culture Ninh Thi Thu Huong Regulations for online newspapers are still allowed to advertise not in fixed areas, but must “Make sure to design so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here must be very careful from “active”, Because it’s the reader’s right. If they are watching important news, they can immediately turn off the ad so it doesn’t affect them, if they don’t want to turn it off, the ad can continue to play without time control. Therefore, it can be seen that this regulation does not limit advertising activities of electronic newspapers, but only meets two requirements of viewers: one is to have a key to turn off (on); Second, if there is an on or off operation, they must respond immediately within 1.5 seconds, to avoid the case that readers have to watch ads that are forced, inhibiting, and cannot fully and continuously view information. that they want to receive. .Compared between Decree 38 and Decree 158/2013/ND-CP (Decree 158), regulations on violations for advertising not in fixed areas on electronic newspapers, there is no difference. Thus, the regulation on “turning off and on after 1.5 seconds” was not issued until Decree 38? – Right. Clause 3, Article 55 of Decree 158 stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; The timeout to turn off or open the ad not in a fixed area exceeds 1.5 seconds. Until Decree 38, Clause 2, Article 38 also stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; Waiting time to turn off or open ads not in a fixed area exceeds 1.5 seconds; Design and layout the ad mixed into the news and article content. Thus, the handling of violations against regulations on advertising not in fixed areas has been regulated since 2013 in Decree 158, not until Decree 38 was issued. It can be seen that the handling of the above behavior in the two Decrees is the same, there is no change. Decree 158 and Decree 38 are documents under the Law, on subjects, acts and sanctioning levels are consistent with the provisions of the Law on Advertising and the Law on Handling of Administrative Violations. . So, according to the provisions of Article 23 of the Law on Advertising and Clause 2, Article 38 of Decree 38, specifically, how will the act of advertising on an e-newspaper be sanctioned, ma’am? Director General Ninh Thi Thu Huong: In fact, according to the feedback of readers and the monitoring and inspection process of the management agency, the act of advertising that is not in a fixed area of ​​the electronic newspaper will be sanctioned if it does not meet two requirements: Not necessary. design keys to be able to actively turn off (on) ads; When there is an operation to turn on or off but the off (on) time is not guaranteed to be 1.5 seconds. Of course, in the processing process, it will have to take into account the speed of the transmission, the quality of the data network access to measure the time and consider whether the behavior is intentional or due to the objective factors of the electronic press agency to consider. , handle accordingly. . Along with concerns about advertising revenue of electronic newspapers will be narrower, many other opinions also wonder about social networking platforms such as Youtube, Google … are not regulated by this regulation? Could you please share your views on these concerns? Director General Ninh Thi Thu Huong: We must clearly recognize that the press in general and the electronic press in particular is an essential means of information for social life; is the mouthpiece of the Party, the State, socio-political organizations, socio-political-professional organizations, social organizations, socio-professional organizations; is a forum for the people according to the provisions of the Press Law. With such an important role, it is necessary to have separate regulations on advertising for each type of press, in accordance with the functions, structure, principles and operational purposes of the press agency. Social networking platforms such as Youtube, Google … are currently thriving, occupying a large advertising market share, but these platforms are not press agencies, operating criteria as well as participants. , the interaction is also different. On the other hand, the operation of social networking sites is governed by a system of regulations on management, provision and use of Internet services and information on the network. Therefore, the regulation and application to advertising activities on social networks is not the same as that of the press agency, but it must still aim at ensuring the truthfulness and accuracy of information, protecting the interests of the media. to the recipient, without causing harm to national security, social order and safety in accordance with the Law on Advertising. .Can you tell me that in the near future, the solutions will be strengthened by the Ministry of Culture, Sports and Tourism to further improve the efficiency of state management of advertising activities, especially the efficiency of the enforcement of legal documents. related? – There will be many enhanced solutions, of which the first solution is to continue to propagate and disseminate to relevant organizations in order to agree on awareness to strictly enforce the provisions of the law on advertising. . In 2022, the Ministry of Culture, Sports and Tourism will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp changes in advertising activities, new means and methods of advertising, from which to make recommendations. , propose amendments to the regulations in line with reality. The Ministry of Culture, Sports and Tourism will also strengthen coordination with relevant ministries and branches to amend and complete the legal framework for advertising activities as well as in coordination in inspection, examination and timely handling of illegal acts. violate the law on advertising. At the same time, the Ministry will also conduct training activities to improve professional expertise and state management skills in advertising for cadres and civil servants from central to local levels. . Thank you very much, Chief! “… The current regulation for online newspapers is that advertising is still not allowed in fixed areas, but it must be designed so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here that the word “active” must be very careful, because that is the right of the reader. If they are watching important news, they can immediately turn off the ad so it won’t affect, if they don’t want to turn it off, the ad can continue to play without time control … “. TOLD HIM (perform)

Icon of Tik Tok video sharing app on smartphone screen in Paris, France. Photo: AFP/VNA According to the European Commission, consumer protection authorities in several EU member states have expressed concern about the way TikTok runs hidden ads aimed at children and the contractual provisions of its policy. of this entertainment application. The agency said TikTok has a one-month deadline to respond. The TikTok application, owned by the Chinese company ByteDance, is facing many similar complaints around the world. Last month, the UK accused the company of illegally collecting the data of millions of children in Europe. Earlier, in February, the European Union for the Protection of Consumers (BEUC) complained TikTok to authorities in 15 EU countries, accusing TikTok of failing to protect children against inappropriate advertisements. cases, thereby violating the rights of consumers in the EU. In the US, some lawmakers accused TikTok of sharing user data with the Chinese government, although the company that owns the app, Bytedance, still denies this. TikTok insists that users’ data in the US is stored in the country itself and that China has no authority over content not stored in the country. TikTok continuously faces many complaints in the context that this application is gradually becoming more popular among young people due to limited activities from living to studying of this group during the COVID epidemic. -19.

According to a seller, ginger flower buds, also known as forest ginger flowers, are picked by highland people. Therefore, many people who grow ginger downstream may never see it. About every 7 to 9 lunar month is the time to harvest ginger flowers, for mountainous people, this is a rare specialty because it only comes once a year. In recent years, this specialty flower has appeared more in Hanoi. Advertised as a strange, crispy and delicious dish with a cooling effect, in a short time, the price of this dish has increased to 60,000 – 65,000 thousand VND/kg. Many people found it strange that they bought it to try. Ginger flower buds are especially sold on online markets when in season. Housewives will also take advantage of ordering this specialty flower to eat, because there is only one season a year, and ginger flowers cannot be preserved for too long. On the cooking forum, dishes cooked from ginger flowers appear more and more. Ginger flowers are not only boiled but can also be fried with beef, seafood, roasted with chicken, and many people also stir-fry with bacon fat. However, after processing, many people were upset because they could only eat the flowers, the stem had to be discarded because it was very fibrous, not to mention the long and time consuming processing. It takes a lot of work, but when eating ginger flower buds, its taste is very difficult to eat. Not to mention, the strong smell of ginger like biting a piece of ginger into the mouth makes the eater not disappointed. Some people also have to admit, the more they eat, the more they feel like “cow chewing straw, because the body is very fibrous, the smell is black”. Feeling strange because ginger flower buds suddenly became “hot”, a person in Nghe An said that this plant is abundant in Nghe An mountains, but people rarely eat it, but often for medicine or for cattle. A wholesale dealer of ginger flower buds said that this specialty flower on the high mountain is very popular when in season, but there is only one season each year lasting about 2 months. The source of goods purchased depends entirely on the amount of flowers that people pick. Like last year, after deducting all expenses, she earns about 1.5-2 million VND/day. (According to GiadinhNet)

Chi Pu used to be a model for many fashion brands. Recently, Chi Pu showed off a photo of wearing a mask with the logo of a Korean fashion brand with the introduction “ From now on, there are mask sponsors” and tag an online fashion store. when the netizen When you visit this store’s account, you can see that the shop sells a lot of products of famous brands, especially adidas and MLB at much cheaper prices than the genuine ones, which the shop revealed as “excess goods”. Chi Pu advertises for an acquaintance’s shop. It is because of the large price difference that many people suspect that the store sells counterfeit goods with surplus products. Even if this is a surplus, it is not a genuine product, and celebrities should not advertise publicly on their personal pages. Maybe Chi Pu just accidentally introduced the shop of friends and acquaintances without having time to carefully check the origin of the goods, but her post was still blocked. netizen protest. The shop introduces itself to sell surplus goods, so it can be understood that buyers will not receive invoices and vouchers like in genuine stores present in Vietnam. Many people, after checking the store information, expressed disappointment because a popular artist like Chi Pu introduced products of unknown origin, especially when this Korean brand has opened a chain of genuine stores in Vietnam. Male.

Recently, consumers were surprised when the giant octopus antennae, which is said to have originated in Japan, was sold at a Vietnamese market at a relatively cheap price. Screenshots Accordingly, on the online market, giant octopus vegetables are for sale with prices ranging from 89,000 to 130,000 VND/kg. Photo: Facebook According to the seller’s advertisement, the giant octopus beard is a limited edition super vip item. Photo: Facebook Fresh octopus whiskers have been cleaned, just defrost and can be used immediately or processed all kinds of delicious dishes according to your preferences. Photo: Facebook The seller also confirmed that the octopus beard is tough, crispy and delicious. Photo: Facebook Ms. Thu (Thanh Oai, Hanoi) said that all over the online market, she saw many people selling giant octopus beards, each article had hundreds of people ordered it, so she also ordered it to try. Photo: Facebook However, when fried or steamed, this giant octopus beard is very pale, fishy and chewy, not crispy and delicious as advertised. Ms. Thu suspects that this type of octopus beard is not Japanese. Photo: Facebook Sharing on Dan Viet, a customer said that the seller advertised as a Japanese octopus beard, but when he received the goods, he saw on the packaging that it was from China. Photo: Vietnamese people Meanwhile, a unit that imports and distributes Japanese octopus in the Vietnamese market revealed that Japanese octopus is sold quite popularly, but guaranteed goods are not many. Photo: Facebook The price of Japanese octopus whiskers arriving in Vietnam ranges from 900-1.1 million VND/kg. On official imported packages, there are enough stamps and labels in Japanese. Photo: Vietnamese people Therefore, consumers should not be cheap, buy goods of unknown origin, goods with no quality assurance. Photo: Facebook Video: How to turn dirty octopus into clean octopus. Source: News VTV24

Dior’s Pop-up store advertises new lipstick colors of the lipstick line dòng Dior Addict Lip Glow was officially opened at Lotte World Mall, Seoul. Jisoo (BLACKPINK) is one of the first beauties to promote this lipstick line. She has a series of advertising photos of beautiful and clear lipstick, true to the “Miss Korea” standard. At Pop-up Dior Lip Glow store, the brand introduces three new lipstick colors: #025 Seoul Scarlet, #015 Cherry and #000 Universal Clear , where color #025 Seoul Scarlet The bright red color is inspired by Korean women, or precisely from Jisoo’s bright and fresh beauty. Jisoo also uploaded a series of photos on her personal IGIG selfie With these lipstick colors, more specifically, in a photo of the lipsticks, close attention will see that Dior has engraved Jisoo’s name in different ways on 3 lipsticks of 3 new colors. – Color lipstick #025 engraved with the word JISOO RED (with the meaning of red color inspired by Jisoo). – Color lipstick #015 engraved with Rabbit Kim (Rabbit, meaning Rabbit, is Nick name of Jisoo, and Kim is her last name). – The #000 lipstick is engraved with SOOYAA_ (Jisoo’s official IG account name). In the series of official promotional photos for the Dior product line Lip Glow , Jisoo uses two lipstick colors #025 Seoul Scarlet and #017 Ultra Coral . So after many days of not appearing in magazines, Jisoo finally had a series of photos that made fans extremely happy, the female idol was netizen Praise is always maintaining the inherent “Miss Korea” style.

Facebook logo at headquarters in Menlo Park, California, USA. Photo: AFP/VNA According to the Vietnam News Agency correspondent in Sydney, data from the Australian Securities and Investments Commission shows that in the 2020 financial year, Facebook has overcome the worst effects of the recession caused by the COVID-19 pandemic and made a profit. Total advertising revenue in “Kangaroo country” was AUD 712.7 million (equivalent to USD 570 million), up from AUD 674 million in 2019. However, Facebook paid $559 million to an overseas subsidiary for ad inventory-related content, bringing the company’s net revenue to just $155.3 million. As a result, Facebook’s pre-tax profit was AUD 37.9 million, and with this profit, the company paid AUD 20 million (USD 16 million) in taxes, compared with AUD 16.7 million in 2019. A Facebook spokesperson said that in the last financial year, the company paid income tax in Australia at rates above 30% under local tax law. While tech giants Facebook and Google both recorded growth in 2020 in Australia, many local media outlets have had to cut costs and in some cases cut jobs due to business reasons. Advertising revenue dropped by 30%. Facebook is currently actively negotiating with several Australian media companies about paying for their news content to appear on the social network’s Newsfeed feature. So far, Facebook has officially signed contracts with two major media agencies, Seven West Media and News Corp, and according to some sources, will sign a formal agreement with Nine Entertainment Co within the next two weeks. Meanwhile, negotiations with Guardian Australia and national broadcaster ABC are still ongoing.

How to block YouTube iOS ads iPhone users can go to adblockluna.com/install, enter their year of birth, and click “Download the Adblocking VPN Profile”. If asked again, the user clicks “Allow” to proceed. iPhone users can go to adblockluna.com/install, enter their year of birth, and click “Download the Adblocking VPN Profile”. If asked again, the user clicks “Allow” to proceed. (Image source: thegioididong.com) After the download is complete, the user goes to the “Settings” => “Downloaded profile” section, selects the Adblock Luna configuration section, and clicks the next “Install” buttons on the right corner. Users go to the “Settings” => “Profile downloaded”, select the Adblock Luna configuration section. Click the “Settings” button next on the right corner. The complete step is for the user to access “Settings” => “General settings” => “About” => “Certified trust settings”, and then turn on the Adblock feature to block ads on YouTube. Users access “Settings” => “General settings” => “About” => “Certified trust settings”, and then turn on the Adblock feature to block ads on YouTube. Hero Adblock YouTube iOS https://www.thegioididong.com/tin-tuc/meo-chan-toan-bo-quang-cao-phien-phuc-khi-view-youtube-tren-iphone-1352230

The above proposal is one of several to address a shortcoming in the Voluntary Code of Practice on Misinformation released in 2018 and signed by Google, Facebook, Twitter, Microsoft, Mozilla and TikTok. this switch. Google and other big tech firms will have to commit to limiting ‘ad embedding’. The EC wants platforms to tighten eligibility requirements and content review processes for programs to monetize content and share advertising revenue on its service to prevent the participation of competitors. posting content that is systematically considered disinformation. In contrast, ad technology companies must define the criteria used to place ads and apply measures to verify ad placement. The EC also wants companies to clearly and specifically label advertisements (related to politics or other areas, etc.), and distinguish them as paid content. The newly updated code also provides for the first time key performance indicators to allow authorities to verify that these companies are living up to their commitments. The EC will publish the updated Code of Conduct on May 26.

Many readers have sent letters to complain to the advertising standards regulator (ASA) that the photos are apathetic, socially irresponsible when using thin, lifeless models. The brand immediately responded to public comments and said that this model was chosen because of her unique beauty and high-fashion body. The slim model appeared in The Sunday Times Style magazine. Photo: Independent. The brand also confirmed that the selected model had appeared on the fashion catwalk in Paris (France) – where girls with too thin bodies were not allowed to perform on stage. Max Mara provides another image for the public to see the healthy, normal appearance of long legs. However, the ASA said that taking pictures from the side will make viewers attracted to the girl’s body shape. The agency also noted the photo highlights the bony frame and protruding hips, clearly visible behind the fabric. “The use of light to create contrast on the outfit makes the model’s figure appear thin and lifeless. For these reasons, we consider the model underweight and the advertisement to be irresponsible. responsibility of Max Mara,” the ASA said. The agency also issued a decision to ban brands from reusing images to promote campaigns with the appearance of models that do not meet health standards. Journal BILLION he Sunday Times Style declined to comment and await the results of the ASA investigation. Max Mara also often uses skinny models on the catwalk. Photo: Vogue. In 2017, a law was passed in France banning long legs too thin from walking on the catwalk. Accordingly, models need a certificate from a doctor, proving that they are in good health, with a body mass index (BMI) over 18. For example, a person with a height of 1.75 m must weigh at least 50 kg. allowed to perform. The French Health Ministry said the purpose of this law is to limit eating disorders, anorexia, affecting the health of about 50,000 people today and eliminate unrealistic standards of beauty. Any recruiter or model manager who doesn’t comply with the law faces a fine of $85,000 and six months in prison. Italy, Spain and Israel now apply similar regulations. However, banning the appearance of skinny models is still only a rule on paper. By the fact, long legs with a full body compared to the standards of the fashion house will definitely be rejected during casting. The new slim model with a slim figure represents the right criteria in high fashion collections. Photo: Cosmopolitan.

The air conditioner market is now very rich, with many well-known brands at home and abroad such as LG, Samsung, Electrolux, Nagakawa, Casper, Hitachi, Asanzo, Midea… with models, prices and features. , different energy consumption. From only 4-5 million VND, consumers can own an air conditioner with many modern features. Many cheap air conditioner models impress with their ability to save electricity due to their own technology applications. Low-priced air conditioners are becoming the choice of many consumers. In particular, the models of air conditioners priced from 4-5 million VND are very attractive to customers. These models of air conditioners are not only cheap but also advertised as saving electricity. Despite the low price, these air conditioners are still diverse in models and designs, suitable for many different users. Not only domestic air conditioners such as Midea, Nagakawa but also foreign brands such as TCL, Electrolux, LG, … also have products in this segment. The market for air conditioners today is very rich. The feature of cheap air conditioner models is that they usually have a capacity of 9,000BTU, suitable for rooms with an area of ​​​​under 15m2. These are DC models (with cooling function only), not inverter series. For example, Casper 9000BTU 1-way air conditioner LC-09TL32 costs only 4.7 million VND; Casper 1-way air conditioner 9000 BTU LC-09TL32 priced at VND 4.6 million; Casper 1 HP LC-09TL32 air conditioner costs 4.79 million VND. Nagakawa also has many cheap one-way air conditioners. These include the Nagakawa 9000 BTU one-way Inverter air conditioner model NIS-C09R2T01 gas R-32 priced at only 4.9 million VND or the one-way Nagakawa air conditioner model 9,000BTU NS-09TK priced at 4.15 million VND or the model. Nagakawa NS-C(A)09TK price is 4.5 million VND. Midea brand also has many models of air conditioners priced at less than 5 million VND. Typically, the Media model MS11D1/A-09CR – 1.0HP costs only 4.6 million VND. Or Midea MSMA1-09CR one-way air conditioner model 9,000 BTU priced at only 3.49 million VND. Midea one-way air conditioner model 9000BTU MSAFB-10CRN8 costs 4.49 million VND. Should I buy a cheap air conditioner? Many people still think “cheap is mine”, so they don’t buy cheap air conditioners. However, according to experts, the cheap air conditioner line also has its own advantages. The immediate advantage is that users can reduce a large amount of money to buy a machine. Cheap air conditioner models are mostly one-way air conditioners. One-way air conditioners usually cost half as much as two-way air conditioners. Meanwhile, the cooling feature of one-way air conditioners is no less than two-way air conditioners. Models of one-way air conditioners often have a radiator in the “hot block” made of mainly aluminum, anti-rust paint. The advantage of this material is its low cost and fast heat dissipation. These air conditioner models usually have a capacity of about 9000 BTU, suitable for small area rooms. Cheap air conditioners are mostly one-way air conditioners that only have cooling effect, suitable for hot summer weather. In places where the climate is hot all year round like the South or in the North where “winter is not cold”, buying a two-way air conditioner may not be necessary. Moreover, the use of one-way air conditioners will help save costs. In addition, cheap one-way air conditioners also have the advantage that during use, if damage occurs, the repair and replacement of components will be easier and less expensive. One problem that many people wonder is that cheap air conditioners are not equipped with inverter technology (air conditioners with energy-saving technology). However, according to experienced people, if the daily use time is less, it is not so important to have energy-saving inverter technology, while the price of inverter air conditioners will be 2-4 million VND more expensive than the average. with conventional air conditioners (without inverter technology). Inverter air conditioners often save electricity effectively with a continuous use time of 6-8 hours. If the time to use is less, you should choose to buy a one-way air conditioner. If you have the financial ability to buy high-end air conditioners at expensive prices, it will be very good. But with a tight financial situation, cheap, energy-saving air conditioners are still the best choice for many consumers. In fact, whether the air conditioner is good or bad depends not only on the air conditioner, but also greatly depends on the installer’s technique and the consumer’s usage. Therefore, when choosing a cheap air conditioner, consumers need to pay attention to choose to buy genuine quality air conditioners, with a professional warranty system. Buyers also need to refer to the power consumption parameters on the air conditioner product label. At the same time, customers should also find products that are suitable for their finances, installation conditions and usage needs.

Instagram used to be a place where you could find community and discover your passion for photography. Since 2017, however, I’ve noticed a change as the platform transitions to algorithmically sorting photos in news feeds. This change causes the images displayed to be related to the characters or issues that the user is interested in. This is the reason photographers are no longer interested in this application even though it used to be a place to incubate their passion. The original Instagram app. Photo: Techradar. Before Instagram, photography forums and platforms like Flickr and Tumblr used to be a place to connect photo lovers with each other. These communities are run by forum administrators or members. And most of all, without any intervention of algorithms like today. The Algorithms Behind Instagram Instagram has billions of users every month, so it’s impossible to control the huge amount of content posted every day. According to the Omnicore , up to 95 million images are shared every day on this app. Instagram has used algorithms instead of human factors to control and decide which content should be shown priority. Specifically, only posts with your personal photos or special moments will be prioritized by Instagram. It seems that this algorithm is “Facebookizing” Instagram. Users reflect on Instagram’s new algorithm, asking the app to bring back the chronological display of photos. Photo: Techradar. I tried posting an old photo of myself on Instagram with my birthday message. Surprisingly, this photo got the most engagement of anything I’ve posted in the past 12 months. The artworks of these photographers will now be difficult to reach their Instagram followers. On average, only 5-10% of followers interact and comment on each photographer’s post. Specifically, you will get 150-300 interactions for every 3,000 followers you have, or even less. According to Instagram, their algorithm has not changed, if you want to get a lot of likes, then work hard to interact with other accounts. A rival shopping and copying app Instagram seems to be obsessed with competing in the market by copying the competition. The proof is after the success of TikTok with the total number of app downloads increasing by 800% from the beginning of 2018 to the end of 2019. Not long after that, Instagram responded by launching the Reels function in August 2020. At the same time, TikTok launched e-commerce support on each of its videos. On December 10, 2020, Instagram announced that a shopping feature was integrated into Reels similar to what TikTok did. Instagram’s shopping feature and Snapchat’s Instagram stories feature were copied from Snapchat. Photo: Techradar. Facebook is also adding Instagram features to its platform. Stories on Instagram can now also appear on Facebook, and more than that Facebook is preparing to test the Reels feature. There are still many other options It looks like Twitter and TikTok are benefiting from users who are frustrated that Instagram is slowly becoming Facebook. Twitter is a suitable platform for photographers while still carrying the same values ​​​​as the photography forums of the past. Additionally, Twitter has just launched a 4K photo feature on its mobile app. Facebook allows users to cross-share Reels from Instagram. Photo: Techradar. Besides, video content creators on TikTok are encroaching on Youtube with popular “how-to” videos. Instagram needs change If possible, Instagram should give users the choice of showing photos in the news feed between appearing in chronological order or by interaction between accounts. Next are the paid plans, with these users will not be affected by the advertising of third parties. In addition, Instagram should have more premium plans for businesses and celebrities that come with benefits like sales and advertising.

Dashing Diva is a brand nail of Korea, very famous in the country and in the world, extremely popular with Korean stars. The brand is also regularly invited to collaborate with major fashion magazines in making fashion sets and covers for stars. Appear in video clips and the introductory image for Dashing Diva for the first time, Jennie looks extremely elegant and luxurious, she shows off her perfectly beautiful white slender hands. Jennie’s fans couldn’t help but exclaim: Where is the person so perfectly beautiful, even the hand that looks at it wants to “turn on mood dulling”! Recently, Dashing Diva has released a series of pictures of Jennie promoting a new product, which is introduced to bring transparent aurora light thanks to the sparkling glass effect. In this series of photos, Jennie has natural black hair, a simple middle part, light and clear makeup, showing off her perfectly beautiful little hands. Netizens immediately compared to Dashing Diva’s former representative model Suzy, Suzy’s last series of photos taken for the brand nail This is also only about a month before Jennie was announced as a model of the agency. Possessing the beauty of the “goddess” of K-Biz, Suzy is also almost unmatched in close-up ads. Compared to Jennie, it seems that Suzy is not as youthful, but she still exudes a sweetness and charm that is hard to take her eyes off.

A new survey conducted and published by the Central Institute for Economic Management showed that 24.4% of enterprises recorded having had a dispute with a buyer, seller or both in the past time. Goods received that are not the same as advertised is one of the typical violation trends in e-commerce in Vietnam. Illustration: KT In particular, the trend of disputes in the online trading environment is increasing. Currently, there are 4 popular dispute resolution methods in Vietnam including negotiation, conciliation, arbitration and court. 57.8% of businesses and individuals choose the negotiation method; 46.8% chose to resolve disputes through the courts, while 22.8% conducted mediation and the rest needed arbitration to handle disputes. Notably, although Vietnam has a Law on Electronic Transactions, the trend of applying technology in resolving online disputes has not been applied much due to the incomplete legal framework and not many people know about it. ./.

The case that the information of 533 million Facebook accounts has just been released by hackers has made the issue of user privacy once again the focus of all attention. Agreeing on the fee of 5 million dong to regain the account after clicking on a strange link sent by a friend thanks to a vote on Facebook, Ms. LA, the owner of a famous beauty spa in Hanoi, spent 2 more days considering the proposal. about identity verification. Due to the characteristics of her job and the desire to create credibility with her partner, Ms. LA accepts to spend an additional 50 million to ask an intermediary to register for a green certificate. People who need to authenticate their Facebook accounts and other social networks like LA are not rare, especially business people, or celebrities. They are willing to spend a small amount of money to assert something that is their own property. While some platforms allow for free and simple identity verification, with Facebook it is both a difficult challenge and an intermediary fee is an option that is almost mandatory. That seemingly absurd thing is still happening every day, every hour, but no one is sure whether those verified accounts are guaranteed forever or not, because of the status of blue-tick accounts being occupied. becoming an online sales channel in recent times is easy to find. Especially when information about the data of 533 million Facebook users has just been released, many people cannot help but worry. The above data source is being sold by hackers on a hacker forum last week, including information such as phone number, login ID, full name, home address, date of birth, profile and email address … Which involves users in 106 countries, with 32 million Americans, 11 million British and 6 million Indians. In this regard, Facebook said the stolen data did not include users’ financial, health and password information. However, these data can provide valuable information for hackers and other breaches. More importantly, this is not the first time Facebook’s user data has been exposed on a large scale. Facebook user data is regularly leaked The 2015 cult case involving the British consulting firm Cambridge Analytica illegally used the personal data of more than 87 million Facebook users to target political ads. This is a scandal that caused Facebook to accept a settlement of up to $ 5 billion, and also caused founder Mark Zuckerberg to testify before the US Congress. Then in September 2019, a database of more than 400 million phone numbers related to Facebook accounts was released, including about 50 million Vietnamese users. Just 3 months later, the information of 267 million users including login IDs, names and phone numbers continued to fall into the hands of hackers. At the same time, the data leak in Belgium and Luxembourg, including that of European Justice Didier Reynders, many EU cabinet members and diplomats, has caused Facebook to suffer for a while. long time. However, Facebook explained that these data leaks were not caused by hackers breaking into the system, but rather by a vulnerability in the sync communication tool that was exploited by vandals in 2019. Facebook later The company has discovered the vulnerability and fixed it, and confirmed that similar incidents will not happen again in the future. Meanwhile, Mike Clark, Facebook’s director of product management, is constantly moving to try to downplay the impact of this large-scale leak. By March 2021, netizens were again shocked by the information that the data of 41 million Facebook users in Vietnam was distributed by hackers. Talking to a VietNamNet reporter at the time, a Facebook representative acknowledged that the leaked data was from users of this social network, but said “this may be information obtained before we (Facebook – PV) made changes over the past few years to protect users’ information. However, whether Facebook really protects users’ information according to what the head of this platform often says, that is another story. Judging by the recent situation, it seems that the problem of leaking Facebook user information is difficult to completely solve and needs to be looked at in detail. The spread of user information may first be because Facebook did not pay attention to this aspect, nor did it establish a complete and strict system to protect user information. At the same time, after a data breach, Facebook did not thoroughly summarize the problem, how to fix loopholes and prevent new problems from appearing. Not only that, a Facebook spokesperson said it is not clear which users should be notified in the recent incident. Because users cannot patch the vulnerabilities themselves and their personal data has been spread on the Internet, Facebook will not specifically notify the users involved. As a result, Facebook’s performance in this area is relatively poor, and user data leaks are frequent. After all, compared to other social software, users’ dependence on Facebook is still very high. If it leaks many times, I am afraid that it will easily cause irreparable losses and bad consequences. Legal privacy of Facebook users With the data of 87 million users exposed in the Cambridge Analytica scandal, the 10 countries with the most Facebook accounts being collected are the US, Philippines, Indonesia, UK, Mexico, Canada, India, Brazil, Vietnam and Australia. Vietnam has 427,446 user accounts whose data has been collected. CEO Mark Zuckerberg admitted that Facebook made mistakes and that his company failed to protect customer data, losing users’ trust. “We have a responsibility to protect your data, and if we can’t do that, we don’t deserve to serve you,” Zuckerberg wrote in a post on his personal Facebook page after the scandal. In addition to the $5 billion settlement with the US Federal Trade Commission (FTC) at the time, the two sides reached a landmark settlement against allegations of misuse of user data. . According to the settlement reached by the FTC, when more than 500 user information is illegally stolen, Facebook is required to report it within 30 days. In connection with this case, Facebook also had to pay £500,000 (about $ 649,000) after a fine from the UK Information Commissioner’s Office (ICO). By October last year, a user group called Facebook You Owe Us in the United Kingdom, led by the law firm Milberg London and supported by former CEO Richard Lloyd, continued to sue Facebook and seek compensation. another large sum. Meanwhile, most of Facebook’s data disclosure scandals have a direct impact on users of this social network in Vietnam. No one has been able to determine how many of the 427,446 Vietnamese user accounts in the Cambridge Analytica incident, or the 41 million accounts in the newly announced case in March 2021, were affected, even appropriated and had to be stolen. spend a small amount of money to get your account back like LA One thing is for sure, users are solely responsible for the security of personal account information in accordance with the general provisions of most platforms, including Facebook. However, if personal information on platforms like Facebook is leaked without subjective reasons from the user, on the contrary due to a security incident from the platform, who will be responsible for this? Since Facebook is obligated to compensate users in the US or EU affected by security incidents on the platform, why are 69,280,000 users using this social network in Vietnam, accounting for 70 .1% of the entire population (statistics as of June 2020), of which many are victims of Facebook incidents, are automatically responsible? This question, the writer would like to leave the answer open, because currently Vietnam does not have specific regulations and sanctions that apply specifically to social networking platforms, or the object of application in this case is outside of Vietnam. the scope of control under applicable law due to not having a home office. However, it is a problem that needs to be solved in the near future…

Without user data, Facebook can hardly prove to advertisers the effectiveness of the platform. Photo: Unsplash. Diversity or ‘dead’? At the end of April, Apple officially released the iOS 14.5 update, which requires the application to ask users’ permission before tracking their activities. This has directly restricted the flow of data Facebook receives from the app to build user profiles. These profiles allow Facebook advertisers to target more effectively. Apple’s privacy changes make it impossible for apps like Facebook to send an identifier to a customer without that person’s permission. Since then, the ability to prove the effectiveness of Facebook ads is reduced. For example, Facebook is now unable to provide advertisers with many metrics like how many people who saw an ad during the week actually purchased a product. “In terms of expertise, the level of influence is relatively significant. Specifically, the limitation in user data collection, the loss of the previous set of customers, the slower reporting system, makes it passive in the data collection. In addition, there are many changes in marketing logic and algorithms that take a long time for advertisers to adapt,” Mr. Ky said. The discordant relationship between two big names in the technology village has been a hot topic on online advertising groups in Vietnam recently. Photo: Fast Company. Nguyen To Uyen, CEO of Coll Group, calls the change on iOS 14.5 a new “storm” for advertisers on the Facebook platform. number. Not to mention, the orders coming from this operating system are also very good quality, the refund rate is low,” said Ms. Uyen. Ms. Uyen said that due to the habit of most advertisers, they rely on Facebook’s “Detailed Targeting” feature, which allows them to drill down to demographics, interests, and customer behavior based on IDFA (code). virtual profile of the user). “When the iOS 14.5 update took effect, most of the ads running suddenly became ineffective, seriously affecting the sales of advertisers,” Ms. Uyen analyzed. ”Don’t put your eggs in one basket” In July 2020, a wave of boycotts of Facebook broke out with the hashtag #stophateforprofit. A series of small companies and large corporations such as Coca-Cola, Microsoft, Starbucks, Unilever … announced to stop spending advertising on this social network, while others look to other platforms. In fact, as of 2019, Facebook is no longer the only address for business advertising. Experts also say that, in order to make a long-term advertising strategy, businesses must diversify their exploitation channels and find the maximum source of potential customers. “Focusing only on Facebook, users are ‘collecting eggs in one basket’ by themselves,” Ky said. For large enterprises, the degree of influence can be even greater, based on factors such as the field, the size of the business, the influence of Facebook on the business activities of certain businesses. “Enterprises have not yet adjusted to adapt to new needs. For example, now there are specific solutions, dealing with many fields such as e-commerce, education, real estate.. ,” Ky added. Without user data, Facebook can hardly prove to advertisers the effectiveness of the platform. Photo: Unsplash. Sharing the same opinion, Ms. Uyen also said that many businesses are deifying Facebook’s features. “This is just one of many intermediary platforms, bringing the right products to the right potential customers,” Ms. Uyen suggested about e-commerce platforms, social networks, newspapers, etc. have the ability to attract different groups of customers with different shopping behavior. The CEO of Coll Group suggested that advertisers change their thinking and how to place their ads. “Focus on analyzing the product’s core benefits, customer portraits, behavior, and psychology to come up with appropriate advertising tactics,” Ms. Uyen advises sellers to build content to attract more targeted customers than depend on prepackaged Facebook data. Finally, she believes that Apple’s action will open a new trend for technology companies. In fact, a week after launch, only 4% of Americans want to be tracked by Facebook. “The desire to keep personal information confidential on the Internet is the legitimate right of everyone, whether in the present or in the future. Therefore, business based on user information will no longer be appropriate,” Ms. To Uyen concluded.

Gigabyte products are boycotted in mainland China (Image: Handout) In an advertisement for its latest laptop model, Gigabyte Technology Co., which specializes in motherboards and graphics processing equipment, claims that it manufactures its products in Taiwan, where Quality control is very strict. “Unlike other brands that choose low-cost and low-quality manufacturing contracts in China, Gigabyte Techonology is committed to producing high-quality and high-configuration laptops” – the advertisement said – “As a Taiwan-based laptop and components manufacturer, we make sure that 90% of our laptops are made in Taiwan.” The ad immediately caught the attention of the Communist Youth League of China. They posted a screenshot of the ad on Weibo on May 11, with the words: “Gigabyte, what makes you so brave?”. The Youth Union, which has nearly 16 million followers on Weibo, in March also criticized the Swedish brand H&M for refusing to buy cotton from Xinjiang, after several Western countries raised many accusations. human rights obligations in this region. Gigabyte, which has operated a factory in China’s industrial center Ningbo since 2003, immediately apologized after the ad. The company said in a statement that it has always supported the “One China” principle – Beijing’s political stance that recognizes mainland China and Taiwan as part of China. “Some of the content recently posted on our official website goes against reality, an incident that happened due to lack of management from within the company” – Gigabyte wrote on Weibo on May 11 – “We I have production lines all over mainland China, accounting for 90% of our production. Gigabyte prides itself on quality made in China.” However, this quick apology was not enough to calm the anger of the Chinese online community. “You don’t have a chance anymore” – a Weibo netizen commented on Gigabyte’s post – “Seriously, don’t waste your energy. You have crossed the red line.” By the end of May 11, Gigabyte products had disappeared from most Chinese e-commerce platforms. The search term “Gigabyte” returned no results on JD.com and Suning. Gigabyte’s official store on Tmall – an online sales platform operated by Alibaba Group Holding – no longer catalogs products. Alibaba, JD.com and Suning were not immediately available for comment. Gigabyte’s share price fell nearly 20% between May 11 and 12.

However, in the comments section, the artists showed a lack of basic knowledge about cryptocurrencies. After receiving many reactions, on the morning of May 12, the posts on the website simultaneously “evaporated”. “This is an advertising campaign” Duong Nguyen Huy, owner of a cryptocurrency trading community in Vietnam, said that the series of artists posting about cryptocurrencies is an advertising campaign, because the shared content is the same. both the image and the spelling, no different from a semicolon. “Artist’s posts have started to have an impact. From official accounts (with green ticks), information is widely spread on the Internet, becoming a topic of discussion at offices and cafes. coffee after only a few hours”, Mr. Huy said that this campaign has attracted the attention of many people. Posts promoting cryptocurrencies by many famous people in Vietnam. Photo: Huynh Loc. Not only Dogecoin, Shiba Inu also increased in price thanks to Tesla CEO. On May 7, responding to a Twitter user’s comment, Musk said “looking for a Shiba dog”. Immediately after this statement, the Shiba Inu (SHIB) coin rose sharply. After just a few days, the price of Shiba Inu has increased by almost 40 times. With nearly 400,000 billion SHIB coins in circulation, the market capitalization at one point surpassed the 20 billion USD mark. Besides, according to Mr. Huy, the cryptocurrency market has many potential risks. For example, the cryptocurrency market has experienced a sharp decline in the period from 2018 to early 2020 regardless of whether it is Bitcoin or Ethereum. However, the artist’s posts on the evening of May 11 did not have any risk warnings. Because of the ambiguity, need the prestige of the celebrity In the list of cryptocurrencies posted by the artists, in addition to the animal names, there is a different coin, placed in the middle of the list is FXT Token. Unlike the other cryptocurrencies on the list advertised by the artists, FXT Token is an anonymous coin. “Anonymous is because it is not listed by big and reputable exchanges, but can only be purchased through small exchanges. The total transaction volume of this coin is only about 500,000 USD/day. That means anyone with about 200,000 USD will also can manipulate its price,” analyzed Dinh Tran, co-founder of a blockchain investment fund in Ho Chi Minh City. Meanwhile, other coins on the list of artists listed have daily transactions from a few hundred million to several billion dollars a day. “Putting FXT Token into the list of worth investing in is very ignorant. It is this ambiguity that makes FXT Token need to rely on celebrity advertising,” said Mr. Dinh. The artist’s post is then captured, shared immediately in multi-level groups, calling for investment. Talk to Zing , the founder of the largest Crypto information platform in Vietnam, said that FXT Token is trying to borrow the influence of celebrities to reassure investors and create fear of missing out (FOMO) to blow. price of this currency. As a result, screenshots of posts by Vietnamese artists were widely shared by the FXT Token community in hundreds of online earning groups. “To Ngoc Trinh, Kieu Minh Tuan, Kha Nhu… still participating, what are you waiting for?”, the content of the status line reposted the screenshot of the person claiming to be the leader Lio****. This shows the significant influence of using artist reputation to promote “junk” cryptocurrency. The predecessor of FXT Token is a binary exchange, similar to the gambling model. Screenshots. The fact that artists have no knowledge, but still promote Dogecoin, Shiba Inu or FXT Token can be misleading, even causing many people to participate in scam projects. The above articles can also have a negative impact on the capital investment sector, which has many things that are not properly understood. “Celebrities have no expertise, knowledge and experience in the field of cryptocurrencies… This sector is easily fooled by bad projects, created just to make money, selling ‘junk’ to homes. investment,” said Mr. Huy. Before the invitation to invest in cryptocurrencies, Mr. Huy advised participants to carefully research information on official sources, absolutely do not invest if invited by friends, or join invitation groups. rich prospect when “playing” coin. Do apps that promise big profits help you get rich? Thanks to the development of technology, new type of multi-level fraud models easily raise capital and disappear faster, leaving no trace.

This time started in the summer, the demand for cooling devices increased, leading to a dizzying increase in electricity bills, so solar fan models were sold on the market. They are advertised, instead of running on electricity like conventional types, this type of fan operates entirely on solar power. Specifically, each solar fan will come with a solar panel to help absorb sunlight and produce electricity to maintain operation. Depending on the type of panel, when placed in the sun, the fan controller will charge the battery, which takes 4-6 hours. After the battery is fully charged, the fan will work for 6-10 hours continuously, even on rainy days without sunshine. In addition, users can use grid electricity to charge the battery for storage and use. Solar fans are causing fever in the market this summer Currently, on the market, these fans come from many places such as: China, Korea, Vietnam, … with very diverse prices, depending on size and function. In which, the lowest price is about 200,000-300,000 VND (mini fan), tree fan costs 800,000-2 million VND. Many fan lines are being discounted by 20-50% to attract buyers. For example, the 20W mini solar fan line is being discounted by up to 50%, from VND 830,000 to VND 417,000; mini fan 3.5W X9E is 40% off, from 510,000 VND to 306,000 VND; The Sunisi FT-30 fan model is priced at 1 million VND, 50% less than the original price of 2.1 million VND; Korichi KRC 6300 fan model reduced from 1.2 million VND to 890,000 VND; Jenpect 220V fan model has the original price of 1.3 million VND, down 34%, now only 850,000 VND,… According to the advertisement of the staff of household electrical stores, compared to traditional fans, solar fans have many advantages such as: no electricity costs, no fear of sudden power outages in hot summer days. Not only that, they are also very convenient when going on a picnic or camping trip; can directly charge other mobile devices such as phones, flashlights, … via USB port, which is very convenient. Moreover, long battery life 3-5 years of use, battery capacity up to 12,000 mAh, using time up to 8-12 hours. With “divine” functions, especially without consuming electricity, this type of solar fan immediately caused a fever in the market and was sought after by many people. Mr. Nguyen Hung – an employee of an electronics store in Ho Chi Minh City – said that at this point, the demand for cooling fans has begun to increase sharply, in which the solar fan line is the best-selling model. . As at the beginning of summer, his shop sold about 300 solar fans, at the peak of last year’s heat, he sold up to 800 units. Many fan models are having super cheap prices to attract buyers Similarly, Mr. Hoang Van Binh – an employee of an electrical appliance store in Thanh Xuan (Hanoi) – also said that in recent years, the price of electricity has tended to increase, people have the need to buy and use electricity. Use energy-saving appliances and take advantage of natural energy sources. Therefore, from May, customers looking to buy solar fans are busier. Currently, he only has 15 more fans to sell out. According to him, this type of fan is often suitable for low-rise houses, level 4 houses rather than high-rise buildings and apartments like in the city. Because the fan and solar panels are separate, it is necessary to choose a location to mount the panels to catch the sun (roof, rooftop, balcony, front yard, …) then connect to the fan set. Therefore, with high-rise buildings, moving equipment is quite difficult. But Binh also admitted, when it rains, the charging capacity of the fan will be poor, so in the prolonged rainy season solar fans will not be able to promote their full benefits. At that time, the fan can still be used by the grid as usual. Talk to PV. VietNamNet, Mr. Le Van Kien – a technical staff member of an electrical appliance store in Khuat Duy Tien (Thanh Xuan, Hanoi) – shared, when buying a solar fan, it is necessary to pay attention to the lifespan of the panels. The origin of the battery is unclear, poor quality will make the fan’s performance worse, the fan runs erratically, the lifespan is reduced, and it pollutes the environment. Moreover, the life of the battery is usually only 2-3 years, then it has to be replaced at a considerable cost. In addition, the capacity of the battery will determine the operating time of the fan, the battery is designed with a high capacity, the better the charge will be and vice versa. Limit the selection of multi-function rechargeable fans that are equipped with lights, alarms or clocks… because these features consume power from large batteries, making it easier for the battery to fail faster. Users should not be greedy, but buying low-quality fans will have many potential risks, so consider when choosing and need to choose to buy products of reputable brands and addresses.

“FXT Token is a junk project” Launched at the end of 2020, FXT’s investment calling activity has many signs of multi-level resemblance. At its official website, FXT Token claims to be a “comprehensive financial solution that allows users to control their assets. A platform for providers and avails of financial services in cryptocurrency in when circumventing cross-border regulatory restrictions”. Post by Kieu Minh Tuan on personal Facebook. Do Phuong Quynh, a financial expert from Ant Group, Shanghai, China, said that FXT is “a junk project, the information in the White Paper is completely unhelpful. The individuals who run the project are not clear.” Quynh said. FXT is used as a fiat currency used for Lio****’s project. This project acts as a forex trading platform combined with binary options. This form of binary trading has long been warned as a type of multi-level combination gambling. Phuong Quynh assessed that FXT Token works in the same scenario as Wefinex’s WIN and Bitconnect’s BCC. “The project hits people’s ignorance and greed, by building a binary options platform, taking advantage of the reputation of the Forex trading market to trick investors into participating. Investors are promised. promise to pay interest every day, instead of planning to build a trading strategy like real traders,” added Quynh. Instead of having to play on their own, investors in Lio**** are guaranteed to pay interest daily. The total profit for the whole year of this project is up to 2.3 times the original capital. In early 2021, many people lost money when Lio**** stopped working, not allowing money to be withdrawn from the account. “FXT builds systems following the classic ponzi model to pay F1 and F2 players with the aim of enticing more people to join the system. Investors who do not have a background in finance often consider it This project is like a solution to help them earn money without labor”, Ms. Quynh warned. Sharing the same opinion, Mr. N. T, a representative of a blockchain incubator investment fund, said that FXT Token is associated with an unsustainable business model, mainly hitting greed. He said there are two types of people who will invest in FXT. “First, investors are ignorant of the mechanics and nature of the cryptocurrency market and forex investment. They are easily attracted by things that sound new, the stories are made up sounding. logic, terms that they are unlikely to understand, such as ‘technology 4.0’. This number may account for 80-90%,” said Mr. T. T. The second group of people listed by expert N. T are investors who understand the nature of these scam models, but think they can control the risks themselves. “They think they are quick, can invest early, withdraw early. But they themselves can’t control their greed later on. This number accounts for about 10-20%,” added Mr. T. The FXT coin is said to be directly related to the Lio**** multi-level project. Photo: VTV. FXT Token is only listed on small, less reputable exchanges like Bilaxy, FatBTC. In addition, the head office of the project is located in Vanuatu, the eastern island of Australia. The recommended company size is 51-200 employees. However, on Linkedin, there is only information of 4 profiles, including an individual who is Vietnamese. “To solve the biggest fear of investors is not being able to withdraw money, FXT has listed FXT Token on specialized exchanges or called ‘junk’ exchanges. In fact, these exchanges have no liquidity. , the value is manipulated, whether it can be sold or not is another story. Many investors are also deceived by the term ‘international exchange'”, said Mr. T. Sharing information about the listing standards of the world’s crypto exchanges today, Mr. T said that this standard is getting lower and lower, especially in less-known exchanges. “Currently, there are hundreds of exchanges. These exchanges want to ‘make a living’ also through coin listing. The less reputable the exchange, the lower the listing standard. They are willing to do everything for the money.” Mr T said. Expert N. T warns users if they lose money when trading on these exchanges, if they lose money, they are not protected by any party. ”A part of artists are aiding scams” Nearly a day after public opinion and crypto experts voiced the possibility of FXT Token’s fraud, Vietnamese artists who posted ads for this coin remained silent, with no statement to correct the incident. . “These days are crazy, people can teach each other things that are not their expertise. A part of the artist world is no longer aware of how dangerous their influence can be. to the people,” commented Mr. Phan Dung Khanh. Posts promoting cryptocurrencies by many famous people in Vietnam. Vietnamese artists should only do things related to entertainment, stay away from industries that are not well understood. “The fact that the official press channels warn of the possibility of fraud of dirty financial projects shows an attempt to clean up the national financial system. However, the artists defiantly ignored the scene. This is also an act of abetting fraud, disregarding the people and the law,” Quynh said.

Take advantage of the online business platform online According to experts, this is the time when businesses and stores expand their advertising and sales platforms. Potential units can build their own website or look to the press and tools of Google. As for small and medium-sized sellers, taking advantage of e-commerce platforms is being considered the optimal solution. Selling online on e-commerce platforms is gradually becoming an alternative Mr. Nguyen Ngoc Dung, Vice Chairman of Vietnam E-commerce Association said: “The e-commerce platform, which gathers tens of millions of visitors per month, is a channel to reach a large number of potential customers. In addition, these platforms are also regularly improved with many advertising tools and sales campaigns that are focused on investment. Therefore, this will be a business platform that sellers should quickly take advantage of to increase their revenue, instead of worrying about being too dependent on one platform and tightening interactions.” . Sharing the same opinion, Mr. Nguyen Kien Giang – Hufuholic store owner who is doing business on the e-commerce floor said that the biggest difficulty when starting a business is approaching new customers and expanding the business model. When switching to an online business, Mr. Giang took advantage of free marketing programs available on these online platforms, to connect with customers more easily and reach many new customers, thereby developing the business. scale rapidly. “Shopee has helped Hufuholic transform from a small online retailer into a famous cosmetic store chain and become the foundation of my career,” said Mr. Nguyen Kien Giang. Join knowledge sharing channels The advantage of an e-commerce platform is user resources, however, another benefit that sellers receive through this platform is free sales knowledge. It is the basis for sustainable business development on multiple platforms. Currently, many e-commerce platforms are implementing weekly online classes to train sellers, share selling experiences from experts and successful sellers, and organize community groups for sellers to exchange information. , learn from each other. Simple, easy and free when registering to participate in free sales classes on the e-commerce floor A Shopee representative said that understanding sales tools and the benefits it brings helps Shopee and sellers to accompany them more effectively and longer. Besides, Shopee also has free information aggregation channels for sellers such as Shopee Academy or Shopee Uni YouTube channel which also regularly updates information and documents. Thanks to this series of free training activities, Mr. Vu Trung Anh Rim – owner of Beyours store has been able to manage the business scientifically and effectively, thereby having more time for his family and personal hobbies. “I had to expand my warehouse and increase my capital by 4-5 times to be able to partly meet the growing demand of customers when selling on e-commerce platforms compared to before,” Mr. Rim emphasized. After the knowledge received and sales experience over the past time, Mr. Vu Trung Anh Rim believes that new sellers need to focus on key products to make a difference. Currently, sellers on Shopee who are not part of Shopee Mall are free of commissions and have the opportunity to increase awareness and boost sales through major campaigns of the year… Program “New start, million orders” to” recently implemented Shopee also supports 160,000 VND to the seller’s advertising account, and free Xtra coin refund package and 50% voucher for new sellers starting a business on Shopee. As one of the businesses benefiting from the support solutions of the e-commerce floor, Mr. Nguyen Hung Tuan – owner of the women’s shoe brand Erosska, affirmed that selling on the e-commerce floor is an indispensable part of the journey to create millions of customers. his shoes. “We started at Shopee and that was the launch pad that helped us thrive on most other platforms. From a brand that started with 2 million dong, now Erosska has more than 50 employees and monthly sales are many times higher than the original number, “said Mr. Tuan.

Be wary when Vietnamese artists openly promote virtual currency The incident is said to have originated on May 11, when a series of worthless, anonymous coins were “inflated” thanks to a status line of US billionaire Mark Zuckerberg. Tech billionaire, the boss of Facebook posted a photo of two goats. It is worth noting that the caption about the goat name Max and Bitcoin has made the virtual currency investment community extremely excited. Cryptocurrency investors immediately thought that the Facebook boss was implicitly showing special interest in the current Bitcoin virtual currency. By the afternoon of the same day, the virtual currency fever began to spread rapidly in Vietnam when many Vietnamese artists posted identical statuses, alluding to this virtual currency fever.
A series of names such as Ngoc Trinh, Kieu Minh Tuan, Le Duong Bao Lam, Kha Nhu … were involved in posting an advertisement for virtual currency. In the top line, the idea is just to mention the potential of some virtual currencies (cryptocurrency, digital currency, aka coin) whose origin is related to Meme Doge (animated image of the image) a dog), in the middle is the FXT Token that makes the online community “wake up”. This virtual currency is said to be related to the Lion multi-level virtual currency project, which has signs of fraud. Investing in FXT Token is promised daily profit, which can be up to 2-3 times the capital, that’s why many people turn their eyes to this project. However, internationally, this virtual currency has been warned that it has a multi-level fraud factor, can only be listed on small exchanges, and is considered a “junk coin”.
The name FXT Token has been warned by some mainstream media in Vietnam about signs of fraud. This incident has been warned by the Da Nang City Police since the beginning of February 2021. Accordingly, Lion Group’s activities do not comply with the law, investors who lose money will not be protected by law.
About a week ago, press agencies started to report on the perversion and fraud of Lion Group. A few days ago, Lion Group’s multi-level exchange disabled participants’ ability to withdraw money. That is, FXT buyers are now holding onto a pile of illiquid, worthless virtual currency.

In Vietnam, the State Bank has repeatedly issued recommendations to organizations and individuals not to invest, hold and perform transactions related to virtual currencies.
Owning, buying, selling, and using virtual currencies as an asset has many potential risks for people and is not protected by law. Currently, the State Bank of Vietnam does not accept virtual currencies as currency as well as legal means of payment in Vietnam.
Meanwhile, the lawyers acknowledged that it is a violation to publicly advertise goods that are not allowed by law in Vietnam. Artists who openly promote cryptocurrencies should be punished for administrative violations. At the same time, the cultural and information management agency must also issue a warning because these are the people who influence the public, when advertising any service or goods, they must find out the origin.

It is impossible for money to turn a blind eye to false advertising, affecting many other people, not to mention aiding scammers. Because artists and celebrities on social networks have a lot of followers and followers, their behavior is often considered by the public as a measure, even a standard, so it is easy to cause mass effect. .

Ms. Do Thi Hang, a native of Ha Tinh who sells intimate perfumes imported from Thailand, said that many women have found family happiness by using perfume for “the little girl”. Ms. Hang said that each perfume bottle she sells for 375 thousand dong, has a capacity of 5 to 15ml. Many people initially criticized it as expensive, but actually spending this amount of money to keep the sex life is not expensive. Hang sells about 20 orders every day. Origin of this perfume, Ms. Hang said that she ordered it from an acquaintance in Thailand and sent it back. According to the advertisement, intimate perfume has many effects, especially to make women more attractive, to increase excitement for the opponent to have a passionate, hot “love”. Mai Thuy Linh – sharing in the Eva Confidential group, she has been using intimate perfume for 5 years. Sometimes, Linh goes to the shop to change the smell. Thanks to the intimate perfume, Linh is more confident, not afraid of “the little girl” who smells like before. Her husband is also “addicted” to his wife because of the seductive scent, which stimulates the other party more. Up to now, Linh feels that 11 years of marriage is always like new. Some sellers lure women to use perfume for private areas to be more confident and better keep their husbands. On social networks, many women share their husband’s experience, in which some say they use perfume in the private area to keep the bedroom exciting and avoid boredom. Perfume is not only used to deodorize the “girl” area, but also can be dropped into the water when taking a bath, sprayed on the neck, nape. The product comes in a dot or roller bottle. However, obstetrician Le Thi Kim Dung – Thai Ha Labor Health Center said that there are many cases of gynecological inflammation who come to the examination, have a habit of using perfume in the private area. Dr. Dung recommends that women should not use it because intimate perfume is a product of unknown manufacturer, without certification or licensing. Products of unclear origin are difficult to ensure safety. In addition, the risk that intimate perfumes are fragrances. Poor quality fragrance products often contain many harmful chemicals such as benzene, acetone, limonene… When they are applied to sensitive areas, these substances can change the inherently self-balancing pH environment. in the vagina, thereby creating conditions for bacteria to grow, which can lead to many gynecological diseases or skin irritation, redness… If a woman abuses intimate perfume because of the scent, it is easy for a woman to forget the actual smell of the “little girl” when there are signs of infection, which is more dangerous to prolong. Dr. Dung said that every woman has a natural scent and this scent is attractive enough. Moreover, men and women have sex not only because of scent but because of gender attraction, when they are close to each other, they always have gender feelings that attract each other. Instead of being too dependent on fragranced products for sensitive areas, women should take care of the private area. Proper care of the “little girl” not only helps prevent many dangerous gynecological diseases, does not have an unpleasant odor, and helps women feel more confident when they are close to their husbands.

Posts by artists have the same content. Recently, the personal Facebook page of many famous Vietnamese artists posted articles with identical content, related to electronic money investment activities. These posts gradually create “fever”, attracting hundreds of thousands of interactions and shares. However, after only a few hours, the posts were simultaneously deleted without any official explanation from the artist. Before the move of some artists, there are many opinions that this is just a disguised media trick. Specifically, the crypto developer hires public influencers (KOLs) to post relevant content to add excitement to the community of crypto holders. On Vietnamese showbiz groups and forums, many accounts expressed frustration at the artists’ actions. It is said that, in essence, artists do not have deep knowledge of the virtual money market, they only use their influence to attract the attention of fans. Many people criticized. Screenshots. “The epidemic from the previous year to this year, everyone has suffered so much, if being a human being by the public does not propagate positive things, it will harm people more suffering” – account Thao Hieu Nguyen said. Many people criticized. Screenshots. This is not the first time Vietnamese artists have been criticized for being too PR for products on the market. Many cases of advertising mixed cream, functional foods, and poor quality cosmetics have greatly influenced fans’ confidence. Some even accused this cryptocurrency PR incident of “assisting fans”. Many people criticized. Screenshots. Lately I’ve been seeing PR artists for something. Out of mixing cream, multi-level to poor quality functional foods. Now seduce playing coin à ”- expressed Nam Kieu account. In terms of famous people advertising cryptocurrencies, some people with knowledge of cryptocurrencies warn the online community to be very cautious, vigilant, especially those who have never invested in this type. Tu Chi shared account, investing in virtual money is also a way to make money, but it needs to learn and learn a lot. This person advises the online community to find reliable websites to learn, participate in reputable exchanges that have been licensed, to limit risks. Many people criticized. Screenshots. “Do not listen to anyone inviting you to play, even if you invite them to study, you must also review reputable sources. Money is easy to make, money has no value ”- Tu Chi commented. According to experts, people need to consider carefully before planning to invest in cryptocurrencies. One of the most common risks is associated with “scam” projects. The first sign of these projects is a huge profit commitment, cover loss and fire-fighting. Normally, the project operates on a Ponzi scheme, paying the first to the next. Therefore, the higher the profit is, the faster the project will collapse. Besides, scam crypto projects are usually only listed on small or start-up exchanges. These projects often do not publicize or forge information about the development team, blockchain platform, roadmap and whitepaper.

Popular form of virtual currency today. Yesterday, May 11 can be seen as a virtual currency day when a series of anonymous and worthless coins are pumped by a stream of billionaire Mark Zuckerberg’s status. In the afternoon of the same day, the virtual currency fever began to spread rapidly in Vietnam when many Vietnamese artists posted the same status, alluding to this AquaGoat, Shiba Inu fever. Virtual money hiding multi-level ball. Virtual money or electronic money (cryptocurrency) has always been a “hot” issue since Bitcoin exploded in value around the second half of 2017 until now. The value of this coin has increased many times to more than 57,000 USD (as of the morning of December 12, 2121). Recently, many other virtual currencies also appeared and “followed” this trend, fluctuations and statements of famous people. Elon Musk – billionaire owner of Telsa company not long ago made statements that made Dogecoin virtual currency soar. In Vietnam, virtual money is also causing certain “investment fever” from amateur players. Recently, many Vietnamese celebs such as Ngoc Trinh, Kieu Minh Tuan, Nam Thu, Le Duong Bao Lam … suddenly posted status on personal Facebook pages related to this topic. “Underwear Queen” Ngoc Trinh seems to be more enthusiastic when posting 4 different statuses around virtual currency investment one day. She also showed off a photo of an account with more than 186 Bitcoin (BTC), with a school value at that time was more than 55,000 USD / BTC, Ngoc Trinh’s account exceeded 10 million USD, a number that can be called “impossible”. However, many people later claimed that the account was fake, not owned by her. The virtual money trap hits human greed. FXT is a multi-level virtual currency used by Lion Group (or Lion Team, Lion Community) to entice investors with huge commitment to profits. This incident has been City Police. Da Nang issued a warning from the beginning of February. Accordingly, Lion Group’s operations do not comply with the law, investors who lose money will not be protected by the law. About a week ago, press agencies began to reflect on the corruption and fraud of the Lion Group. A few days ago, Lion Group’s multi-level exchange disabled participants’ ability to withdraw money. That is, FXT buyers are now holding a pile of insolvent, worthless cryptocurrencies. It is worth mentioning that despite being warned in a recent week, Lion Group still hired artists to advertise for FXT in order to get the best shot. On virtual money groups, Vietnamese investors are frustrated because some artists disregard everything to make a profit based on the lack of understanding of a large part of the population. Virtual money always lurks in many different forms. Virtual money, virtual name but losing money is real. Investor Eric Vuong rated the artists’ actions as’ crime, murder without knives’. “You should only invest in coins when you know the nature of the model, or you can accept the risk of losing all the money involved,” he stressed. According to experts, the hallmark of multi-level virtual currencies is commitment of huge profits, loss covers, account fire protection, mostly only traded on small exchanges, newly established exchanges with traffic. Access mainly comes from Vietnam. These currencies usually have no information about the development team, blockchain, whitepaper or if any is fake. In this incident, the type of Forex (Foreign Exchange Market) cryptocurrency was not licensed in Vietnam. So when receiving “advertising contracts”, artists need to find out clearly to avoid breaking the law./.

This makes Korean beauties receive mixed opinions. While fans praise the brand’s sophistication, others say that it is difficult to choose products from the brand if they only look at such advertising. Arin has a radiant, fresh appearance in lingerie and pajamas. Photo: @ .byc.official. One commented above Insight Korea : “The company can completely choose the model to wear underwear. Why does Arin not want to wear them but still sign a contract? There is no lingerie label with advertising photos but the model simply picks up the product like so “. Account Ngan Pham expressed: “I think the brand and the company have discussed with each other. Because Arin goes in a pure, lovely direction, he does not want to have to wear underwear for advertising photos. However, from the customer’s point of view, I do not want to buy. The picture does not evoke the feeling of wanting to order. ” However, many Korean netizens commented in favor of the group member Oh My Girl: “Arin is the model that represents the brand, not for those underwear”, “The customer is the one who wears. Arin doesn’t have to take underwear pictures “… From 2020, Arin (Oh My Girl) has become a model for lingerie and pajamas brand BYC.

K-Biz used to have many artists doing underwear advertising photos. Although they do not dress too boldly like professional models, they will still wear underwear to take photos and coordinate cleverly, not to reveal too much, by wearing more shirts, wearing more skirts or using props to cover them. sure. Recently, Arin (Oh My Girl) became a model for a Korean lingerie company. The idea that Arin would also “introduce what, wear that” like many others, but it turns out she is still dressed up wall high gates and underwear in hand to advertise. In some other pictures, underwear is placed in a gift box or a lunch box, making the audience at first glance maybe not know what this is an advertisement for. Many viewers believe that Arin is too unprofessional when signing a contract to advertise underwear without wearing to take pictures. I still know that idols need to keep a pure and innocent image, but Hyomin (T-ara) used to advertise underwear without being blamed. In the past, netizens still used to see models wearing products directly, now Arin only holds them in hand, and even stands next to a mannequin wearing underwear, making the audience criticize. However, there are also many advocates for Arin. They said that if Arin does not want, or is not confident in taking pictures of her underwear, she should not be forced. Because there is no regulation that says underwear models must wear products. Even Arin’s fans said that this series of photos looked very new and unique compared to other underwear advertising photos.

According to the sheet Mail Online In the video, the 25-year-old singer wore a bikini and piercing outfits, honoring her body curves. She has writhing, provocative poses, showing off her bare breasts in front of the camera. The female artist makes a provocative pose in the promotional video. Photo: PrettyLitteThing. The ASA side believes that the images are sexual. They cut some parts of the Doja Cat that showcased their overly physique from TVC. Currently, Doja Cat has yet to speak up about this incident. Before that, Doja Cat announced the launch of a collection in cooperation with the British brand. “This was a special start to me,” she said in a statement. “I believe people enjoy creative work just as much as I do.” The female singer revealed that the products she introduced to the market were colorful dresses for the summer, along with accessories that could be used all year round. Doja Cat has been repeatedly criticized for wearing offensive clothing and poses. Photo: Pinterest. This is not the first time Doja Cat has received conflicting opinions with fashion style wear like no, especially on important occasions. Many people wonder how the American singer breathes in the tight necklace set with sharp studs at the BET Awards 2019. E! News like a disaster. During the VMAs 2020 show, she wore a glowing penetrating catsuit that showed most of her body parts. The audience immediately reacted angrily and assumed that appearing on live broadcast with this appearance, she would be “touched by the nape” of the functional forces. On the red carpet of the Grammy Awards on March 15, Doja Cat wore a dress cut down to the navel of the fashion house Roberto Cavalli. Again, she was criticized against.

Excess fat not only makes women feel inferior in their body, can not wear their favorite clothes, but also can cause obesity, increase blood pressure, blood fat, … but exercise does not bring results too quickly. need long-term persistence that makes people quickly discouraged. So many people have come to the method of dieting, using weight loss foods, using a belly belt … besides, there is a method that many people apply that is to use fat-soluble cream without knowing the side effects. of this item like. Abdominal fat melt cream is advertised as a quick weight loss product used by many people. Different from natural weight loss methods from vegetables or exercise. The cream will act directly on the fat area, burn and reduce measurements rapidly. With sweet advertisements such as “reduce from 8 – 10cm in the first 2 weeks of use” or “apply is beautiful, apply is thin”, “waistline 56 is only within reach” even many beautiful people, acting Tablets, MC also featured an advertisement for belly fat melt cream. On the association of mothers with milk and belly fat melted cream, many people spread their ears together as a means of salvation for mothers with postpartum bleeding. Ms. Nguyen Hoang Lan – Hanoi said that after giving birth, her second round child was still sagging, not as slim as before, so Lan tried to find products to help melt belly fat. Abdominal fat allergy photo. A bottle of belly fat melted Co B. brand was bought by Mrs. Lan for 375 thousand dong. According to the advertisement, when applying the fat-melt cream, it is advisable to take more film wrapped tightly to make the cream work. However, after 4.5 minutes of application, Ms. Lan had to take a shower quickly because of burning burns all over her stomach. The next day, the skin on the abdomen is constantly itchy, with blisters. Lan went to see a dermatologist and said she had an allergy to lipolytic cream. Or like Ms. Thuy Dung – Nam Dinh also uses two or three bottles of belly fat melt cream to get in shape. However, Ms. Dung said that after more than a year of using belly fat melt cream, she found that her belly was still stable at 82 cm. Has the fat-melting effect? At HCMC Dermatology Hospital, doctors have recorded cases of mild allergies with only a red, itchy rash on the spot. With severe allergies, there will be blistering, blistering, watering, and allergic pimples causing dermatitis. There have been many cases of atopic dermatitis due to lipolytic cream, long-term treatment is over. Dr. Tran Ngoc Anh – Lecturer of the Department of Dermatology, Pham Ngoc Thach Medical University, Ho Chi Minh City, said that a part of belly fat-soluble cream also works on fat cells to make fat “melt”. It is hydrolyzed through sweat or some ingredients that work to firm the fat to create a slimmer waist for the user. However, Dr. Anh said that it depends entirely on the composition of the cream. Dr. Anh said that even though this fat-soluble cream has a certain effect, these substances cannot penetrate deep layers of fat. For those with thin layers of fat, soft fat, the ability to lose is better than those who are fat with fat blocks in the abdomen, hips, thighs … if you want this fat layer to be thinner after applying the cream, it is very difficult. Fat-soluble creams only work for a very short time, and then fat accumulation occurs as usual. Even the application of the cream and the hot wrap is just local dehydration. Immediately after using, women feel more compact, but only a few moments later, the body is fully rehydrated will return to the original. If women feel secure to apply fat-soluble cream without changing the diet combined with exercise, the ability to dissolve fat will be extremely low, the fat layer still thickens in proportion to each person’s eating needs. In addition, Dr. Anh also recommends that the origin of the product is also very important if you buy floating products on the market, the fat melt has not been found to be allergic due to the unknown origin of the cream. To sustainably lose fat, Dr. Anh said, in addition to the intervention procedures, the person needs to maintain a reasonable diet, maintain an exercise regimen, be active about 150 minutes / week.

The patient said that before, he saw an online ad and ordered a box of lip balm for 5,000 VND and a cream lipstick for 17,000 VND. Vendors advertise lipsticks that are natural, lead-free, chemical-free, and safe for their lips. However, after using, lips began to be dry, itchy, then swollen with pustules… eating, drinking, communication was very difficult. At the hospital, the patient received a doctor. Phan Ngoc Huy, Department of Cosmetology, confirmed superinfection contact dermatitis and indicated treatment with antibiotics, anti-inflammatory, topical. The patient’s lips were dry, swollen, itchy, pus-filled, and bleeding when entering the emergency room. According to BS. Huy, lipstick allergy is a condition caused by the body overreacting to the ingredients of the lipstick. Usually, after using the lipstick for a few minutes or a few hours, the area where the lipstick has been applied will become red, itchy … If the allergy is worse, it will develop blisters, pus, bleeding … Allergic causes after using lipstick include: lipstick of poor quality, of no origin; These lipsticks often contain excessive levels of lead and chemical dyes, so when used, they will cause irritation. In addition, the ingredients in these products also make the skin of the lips dull, chapped, and dry. If used for a long time, it will directly affect the user’s health. Outdated lipstick can also cause allergies because the product is synthesized from many different ingredients. Therefore, when the expiration date is over, these substances can be degraded, thereby easily causing allergies. Sensitive terrain is also the cause of allergy because the skin on the lips is quite thin. The ingredients that can cause allergies in the lipstick consumers should pay attention to are preservatives (formaldehyde, quaternium, methylisothiazolione …), artificial color (eosin red), peeling agent (salicylic acid, phenol ). In particular, DIY (handmade) lipsticks are potentially unsafe because they have not been inspected by authorities. So, MSc. Phan Ngoc Huy recommends that, before buying and using a product, women should carefully check the ingredients and choose a lipstick with clear origin. Before you want to use the new lipstick, you need to test by applying lipstick on the skin on the inside of your arm to see if there is an allergic phenomenon. When there are signs of red inflammation, swelling, itching, … users should immediately stop using lipstick. After using lipstick, you need to gently remove makeup with clean water or coconut oil, olive oil; absolutely do not use makeup removers containing chemical ingredients. According to MSc.BS. Phan Ngoc Huy, lipstick is an indispensable cosmetic for women. So before buying and using the product, you need to pay attention to check carefully to see if you are allergic to any of the lipstick’s ingredients. When itching, swelling should use a wet washcloth on lips for 15-20 minutes. In case of a severe allergy that causes swollen lips, blisters … it is necessary to immediately go to a facility with a reputable dermatologist for examination and treatment by a doctor.

Ms. Do Thu Trang, Marketing Manager of Newway Company, said that this is the 8th time that Newway has participated in the exhibition. Here, Newway introduces new products, specializing in inkjet printing, which are manual printers with high technical requirements. Modern packaging printing technology of SIC Printing Import-Export Joint Stock Company at VPSE 2021 “We participate in exhibitions every year because we see the positive effects it brings. After each exhibition, the number of our partners and customers from all regions increases. This is a fairly effective investment attraction. I hope businesses in the field of printing and advertising will have many opportunities to cooperate at home and abroad, attracting investment in Hanoi in this field ”, emphasized Ms. Thu Trang. In the framework of the International Exhibition of Machinery and Equipment for the printing, packaging and printing industry of Vietnam labels (VPSE 2021), SIC Printing Import and Export Joint Stock Company also exhibited a huge booth including products and modern printer line. Mr. Nguyen Duc Dung, Sales Manager of SIC said that the company has participated in the 3rd VPSE 2021 exhibition. Through the exhibition, SIC has attracted many interested customers and partners. According to Mr. Dung, the trend of using paper packaging has been very developed in recent years, so this is an opportunity for companies to find a satisfied partner. Since participating in the exhibition, the company has developed many new customers, usually after each exhibition there will be at least 30 customers / partners from all over the provinces, creating many opportunities for business cooperation. and attract customers to the Hanoi packaging advertising industry. Ms. Do Thu Trang, Marketing Manager of Newway Company: “This is a fairly effective investment attraction” Present at a large showroom with the most modern 2-sided printer technology today, Mr. Tran Long, Deputy Technical Department, sales specialist of 3-domain printing advertising and commercial limited liability company said, This is the third time the company has participated in the International Exhibition of Advertising Equipment and Technology in Hanoi. After each participation, the number of customers and partners increased by 30%, the brand also “exploded” more, especially in the field of providing advertising materials. “The exhibition has opened up opportunities for Hanoi businesses to a business exchange environment, attracting investment from provinces. In addition, many advertising companies in the provinces and cities, although not participating in the exhibition, but through the spread of the media, they realize that this is a prestigious playground so they come to trade. I hope more and more domestic and foreign partners visiting this exhibition will cooperate with Hanoi enterprises ”, Mr. Tran Long shared. Mr. Tran Long: “I hope more and more domestic and foreign partners visiting this exhibition will cooperate with Hanoi enterprises” According to Mr. Nguyen Thanh Dao, General Director of Southeast Trade Promotion and Advertising Joint Stock Company, after 8 years of establishment, development and 3 years of affirming its role in the North, VietAd Exhibition has become important events not to be missed by the advertising industry business community. This is a place to trade, meet, exchange experiences as well as open up new cooperation opportunities for businesses in the advertising industry. Starting in 2017, VietAd Exhibition was organized at the same time the International Exhibition of Machinery and Equipment for printing packaging industry, printing Vietnamese labels, VPSE. With the support and sponsorship of the Ministry of Culture, Sports and Tourism, the Ministry of Industry and Trade, the Ministry of Information and Communications; was chaired by the Vietnam Advertising Association and Hanoi Advertising Association with more than 1,000 booths of more than 250 participating enterprises. Two-sided printers operating at the show This year VietAd Hanoi focuses on introducing many advanced machines, equipment and technologies of the advertising industry, including many areas such as the display of advertising machinery: Digital inkjet printers, UV printers, printers Heat transfer, heat press, CNC engraving machine, laser cutter, fiber cutter, multifunctional color photocopy machine, Led technology, equipment, advertising materials: ink, decal, mica, hiflex, glue, PP , standee, advertising screen … VietAd Hanoi Exhibition has become an important event that cannot be ignored of the Vietnamese advertising business community. This is a place to trade, meet, exchange experiences as well as open up new cooperation opportunities for businesses in the advertising industry. In particular, VietAd Hanoi 2021 contributes to enhancing competitiveness and promoting the development of the advertising industry for the capital economy in particular and for Vietnam in general. Posts and photos: Bao Thoa

This technique is applied on TPU, PPV, PET … materials for advertising, media, printing, textile, architecture and many other fields, increasing visual effects, creating products. deep, vibrant, and engaging. Customers are impressed by the vivid products made by the 3D lenticular technology. These products are the result of researching and researching over 10 years of husband and wife Nguyen Thanh Danh and Ms. Ly Thanh Phong – owner of Thadan 3DX Global. Danh has learned about 3D printing technology since 2009 and went to China – where the technology and market is vibrant – to learn. Returning to Vietnam, realizing that basic knowledge is not enough, Danh continued his research on the applicability of the domestic market, environmental characteristics as well as the corresponding materials to produce products. Still seeing the need for more instructors, Mr. Danh invited Israeli experts to Vietnam for technical advice. Products applying 3D lenticular technology are deep and vivid, widely used in many fields. A 3D painting sample used in printing must go through many stages, requiring thinking ability, creating and supporting software. First of all, the technician chooses a beautiful, sharp image template suitable for the subject, and uses photo editing software to crop the subject as required. After that, the images, background details are adjusted, and then according to the law of near big – far small, near clear – far away and blurry, they are merged into pictures so that there is depth and light consistency. Each picture like this will have many layers (layers), each layer is a position in the picture. The person performing these stages need to have an aesthetic level, master the light distribution technique in the picture in order to create a vivid and aesthetically pleasing template. After having a complete prototype, the technical team uses a variety of software to process it before putting it on the printer. Mr. Danh imparts his experience in researching and developing techniques for creating 3D effects for girls. Mr. Danh said that the 3D lenticular printing technology can be applied to a variety of printing materials and is present in many popular printing products such as rulers, drinking glasses, paper decals, landscape photos, animals and wedding photos. In addition, Thadan 3DX Global Company is developing 3D image technology products used for shoes, bags, shirts, cars and for interior decoration. Especially in the advertising industry, 3D image technology products help to achieve the goal of attracting viewers for a longer period of time. Ms. Ly Thanh Phong shared about the story that made up the poster of the movie Flip: 48h. It is possible to see that Danh’s debut product debuted to the public is the movie poster Flip: 48h which is loved by many audiences. In addition, he also opened a coffee shop with nearly 100 3D paintings of various sizes in Tan Phu district (Ho Chi Minh City). Thadan 3DX Global’s 3D printing technology demonstrates applied art of the new era, especially applied to architectural works such as villas, movie theaters, restaurants, beauty salons, …

According to the rules posted on the website of the China Cyberspace Administration (CAC), live streamers will have to provide their real names as well as a social credit number to the livestream platforms. These identifiable information should then be forwarded to the local tax authorities. Live streamers need to be over 16 years old unless supervised by an adult. In addition, livestream platforms are required to promote monitoring of live content and to immediately handle illegal and misleading information. Ly Giai Ky is known as “the prince of lipstick” in China. Photo: Baike. Acts like promoting gambling or spoofing views are prohibited. The CAC will also establish a blacklist of frequently violated live streamers. New regulations, which started to take effect on May 25, are expected to limit the misbehavior of livestreamers, false advertising, and counterfeit goods that are rampant in the streaming industry in the country. people. Since the outbreak of the Covid-19 epidemic, online sales have grown rapidly in China. According to analytical background chyxx.com The live-stream e-commerce industry is estimated to be worth nearly 971 billion yuan ($ 149 billion) in 2020, more than double the scale of 443.8 billion yuan in 2019. In China, Alibaba’s Taobao, ByteDance’s Douyin, and Tencent-backed Kuaishou are leading live-streaming e-commerce platforms. Hundreds of thousands of people across the country are selling all kinds of goods through livestream. Famous live streamers such as “lipstick king” Ly Giai Ky and “livestream queen” Viya are capable of reaching millions of yuan in sales in just one livestream. As China’s economy has been ravaged by the pandemic, the live-streaming industry has played an active role in preventing unemployment, boosting domestic demand, and alleviating poverty. However, the industry is also showing a dark side as many consumers accuse some of the streamers of misleading products or even selling fake products. By intensifying monitoring of every aspect of livestreaming, the new regulations are crucial for regulating the Internet market and maintaining the legitimate rights and interests of consumers, CAC said.