Trisha Vu is passionate about fashion and beauty since childhood. When she was in high school, she had the opportunity to work as a photo model. Talk with Zing , Trisha Vu said: “When I was 5 years old, I used to play with my mother’s makeup. I used lipsticks and chalk boxes on my face. Growing up a little, I saved money from my mother to buy fabrics. I take the fabric to a tailor near my house, show photos of the beautiful designs to the tailor to create the right pattern I like.” Fashion is passion When I was 19 years old, I went to Singapore to study Advertising. After graduating, I returned to Vietnam to work at an advertising agency for about a year. Although I also like this field, it doesn’t seem to be entirely my passion. I decided to quit advertising, return to Singapore and turn my attention to fashion. Vietnamese-born designer Trisha Vu loves sexy fashion. There are quite a few Vietnamese designers in Singapore, so it’s easier for me to develop a fashion career here. However, I also have difficulty as some styles that are popular in Vietnam may not be suitable for the lion island market. I realize that Vietnamese fashion is developing very quickly, in harmony with the trends of the world. Besides, Vietnamese people also dress more stylishly. I think Vietnamese fashion has more development advantages than Singapore. I mainly design and sell ready-to-wear and tailor-made clothes. My target audience is 30 years old and above. Before the epidemic appeared, I sometimes brought my collections to attend Singapore Fashion Week . When I had to distance myself because of the epidemic, my work was affected quite a lot. People stay at home, limit going out, so the fashion business takes place very slowly. Luckily, I have another source of income from the construction company. Unable to go out, I spend most of my time taking care of myself and my family. Talking about my own fashion personality, I like trendy, sexy and outstanding clothes. I am always on the lookout for the latest fashions, and at the same time find ways to create unique outfits. Each outfit I choose is often accentuated with textures, glittering details as well as respecting the advantages of the body. This is why I am called by many people by the nickname “Bling-Bling Queen”. Trisha Vu favors modern, trendy designs and helps to flatter her figure. In fashion, I think it’s important to choose the clothes you like, suitable for the situation. At that time, I will feel satisfied and confident to step out into the outside world. I don’t care if my outfit is liked by anyone or not, I will shine if I find it beautiful. Items that represent my style include sneakers, leggings, and t-shirts. Everything needs to be trendy, attractive, youthful and convenient for daily activities. Regarding shopping preferences, I have a few items from international brands such as Versace, Philipp Plein, Fendi, Gucci… Besides, I also prefer products of less well-known brands, just need to bring materials. good and well designed. The secret to a beautiful body My fashion style is colorful and attractive. Therefore, I need to maintain a slim figure. My current body measurements are 90-60-91 cm, weight 48 kg. To stay in shape, I maintain many healthy habits. Besides following a good diet, I also exercise regularly. However, my body type is easy to gain weight. Therefore, I focus on eating in moderation, ensuring adequate nutrition for the body. Many green vegetables and fruits are on my daily menu. I don’t eat starchy or fatty foods. For protein, I choose to eat seafood and fish. My favorite drinks include vegetable juices, black coffee without sugar, without milk, and mineral water. In order to build a strong and attractive body, I practice boxing 2 times a week and walk 10 km with a frequency of 2 times a week. When I have a lot of free time, I will practice chair dance. Trisha Vu works hard at boxing, jogging and applies a healthy menu to keep fit. Occasionally, I use machine beauty treatments at the beauty salon to help my body toned and not gain much muscle. To maintain fresh, healthy skin, I highly recommend cleansing, moisturizing and sun protection. These are basic but important skin care steps that contribute to anti-aging. When my skin appears unwanted problems, I will take care of my skin more carefully, and drink a lot of water. I go to the spa for skin, hair and nail treatments once a month under control of the disease. I always wear perfume when I go out. I often combine scents from two different perfumes to create a unique, signature scent.

Online advertising will be crowned From June 1, Decree 38 on sanctioning of administrative violations in the field of culture and advertising will officially take effect. However, a few days ago, the Vietnam Advertising Association in its petition pointed out a number of shortcomings in this new Decree, which is the sanctioning regulation “Waiting time to turn off or open ads is not fixed area exceeding 1.5 seconds” and “Design and layout advertising mixed with news content”. 80% OF CAKES ARE INTO FACEBOOK, GOOGLE BAGS According to the analysis in the petition of the Vietnam Advertising Association signed by Standing Vice Chairman of the Association Nguyen Truong Son as well as shared by businesses in the industry, the regulations on “Waiting time to turn off or open advertising reports that do not stay in a fixed area beyond 1.5 seconds” is unrealistic, too short to be able to convey the message. Compared with cross-border advertising platforms, the current interface allows viewers to skip ads in as little as 5 seconds. Sharing with VnEconomy, an expert in the field of advertising said that, in theory, businesses will spend advertising money on channels that have many viewers, and bring high efficiency. So when advertising in any channel is difficult, businesses will look to another channel… According to the report Vietnam Digital Marketing Trends 2021, the size of the online advertising market in Vietnam in 2020 is estimated at 820 million USD. It is forecasted that in 2021, this revenue will reach about 955 million USD. In which, up to 80% of the “piece of cake” of revenue goes to Google, Facebook … In the context of industrial revolution 4.0, online advertising is increasingly popular. Leading in terms of market share, online advertising sales in Vietnam are currently cross-border platforms Facebook and Google. And with the above regulation, this expert said that in the coming time, not only 80% of advertising money will flow into the pockets of “giants” but even more. Although the state encourages brands to advertise in Vietnamese newspapers, with such tightening regulations, businesses and brands will have to turn to advertising on cross-border platforms such as Facebook, YouTube… Thus, if advertising in the press of domestic enterprises is being tightened by the strict regulations of this Decree, cross-border advertising enterprises are naturally benefited by the standard , their operating principles as well as we have not been able to handle the violations of these platforms when they are not based in Vietnam. This has created an unequal competition between domestic advertising enterprises/press agencies and cross-border advertising networks… A representative of the Vietnam Advertising Association said that this will certainly affect the revenue of electronic press agencies that mainly rely on advertising. If the advertisement is published on electronic newspapers for only 1.5 seconds and is not inserted into the content, then no business wants to advertise because it will not be effective. Mr. Nguyen Quang Nhat, Chairman of Ho Chi Minh City Outdoor Advertising Club shared, the number of advertising businesses and agencies in Vietnam is quite large, but in fact, collecting 10 dong, they had to spend 7 dong on Google and Facebook. Advertising funding for news agencies will be increasingly difficult. According to a business with more than a decade of experience in online advertising, the press is currently caught between the problem of charging readers and users and collecting advertising fees. Since there are no user fees, newspapers can only charge from advertising activities. In the advertising fee collection there are a number of formats and if specified to only 1.5 seconds is too short, lacks factual basis and needs to be studied to extend the time. Currently, advertising platforms on OTT like YouTube are usually 5-6 seconds and have a warning to users that they can/will be off after how many seconds… KEY KEYS NEED TO CORRECT ADVERTISING LAW International practice, with free press similar to Vietnam, advertising is allowed to be interspersed with news/article content and customized based on the audience reading the newspaper. Readers have the right to click to view or skip the advertising content. The act of “Designing and arranging advertisements mixed with news content” is one of the administrative violations to be handled. Although this regulation is aimed at protecting the interests of readers, it is not fair in ensuring the rights of individuals/organizations purchasing advertising services as well as businesses providing advertising services. The tools to reach customers through mainstream media products are narrowed, causing obstacles and difficulties for the advertising industry. According to businesses, this new regulation will help readers have a cleaner online newspaper space, no longer bothered by ads. This Decree will prevent the phenomenon of many news sites abusing the form of contextual advertising, confusing readers as well as consumers. In the coming time, these regulations will also become obsolete because the trend of online advertising will take the throne with many different forms of attracting attention; application of technology platforms, cross-border Internet platforms. Therefore, it will become increasingly difficult for the press to call for advertising as advertising will flow into other applications. This business thinks that, with pages that have too many ads and are annoying, it is easy for bored readers to leave and not re-enter. A newspaper without readers cannot call for advertising and hardly survive. Newspapers themselves will have to adjust this issue accordingly and especially improve the quality of information content. Advertising and content must always be tied together. If the information is not good, the number of viewers is small, the advertising is no longer available, the press will have a hard time surviving and vice versa. However, even newspapers that invest in quality articles and respect their readers, with this advertising regulation, will still violate… In fact, the waiting time to turn off or open ads in a fixed area does not exceed 1.5 seconds, which is specified in the Law on Advertising, the implementing Decree and is now repeated. But because it is unreasonable, in the past 10 years, no unit has been fined under this regulation. However, according to Mr. Son, when Decree 38 was issued, we understand that the government is very interested in this, focusing on discipline, all citizens must obey the law, from June 1 onwards. All parties must strictly comply and violations will be punished. To overcome the above shortcomings, a representative of the Vietnam Advertising Association said that Decree 38 is a sub-law document, so it is impossible to violate the law. Therefore, the most important thing is to petition the Government to submit to the National Assembly to amend the Law on Advertising.

Without user data, Facebook can hardly prove to advertisers the effectiveness of the platform. Photo: Unsplash. Diversity or ‘dead’? At the end of April, Apple officially released the iOS 14.5 update, which requires the application to ask users’ permission before tracking their activities. This has directly restricted the flow of data Facebook receives from the app to build user profiles. These profiles allow Facebook advertisers to target more effectively. Apple’s privacy changes make it impossible for apps like Facebook to send an identifier to a customer without that person’s permission. Since then, the ability to prove the effectiveness of Facebook ads is reduced. For example, Facebook is now unable to provide advertisers with many metrics like how many people who saw an ad during the week actually purchased a product. “In terms of expertise, the level of influence is relatively significant. Specifically, the limitation in user data collection, the loss of the previous set of customers, the slower reporting system, makes it passive in the data collection. In addition, there are many changes in marketing logic and algorithms that take a long time for advertisers to adapt,” Mr. Ky said. The discordant relationship between two big names in the technology village has been a hot topic on online advertising groups in Vietnam recently. Photo: Fast Company. Nguyen To Uyen, CEO of Coll Group, calls the change on iOS 14.5 a new “storm” for advertisers on the Facebook platform. number. Not to mention, the orders coming from this operating system are also very good quality, the refund rate is low,” said Ms. Uyen. Ms. Uyen said that due to the habit of most advertisers, they rely on Facebook’s “Detailed Targeting” feature, which allows them to drill down to demographics, interests, and customer behavior based on IDFA (code). virtual profile of the user). “When the iOS 14.5 update took effect, most of the ads running suddenly became ineffective, seriously affecting the sales of advertisers,” Ms. Uyen analyzed. ”Don’t put your eggs in one basket” In July 2020, a wave of boycotts of Facebook broke out with the hashtag #stophateforprofit. A series of small companies and large corporations such as Coca-Cola, Microsoft, Starbucks, Unilever … announced to stop spending advertising on this social network, while others look to other platforms. In fact, as of 2019, Facebook is no longer the only address for business advertising. Experts also say that, in order to make a long-term advertising strategy, businesses must diversify their exploitation channels and find the maximum source of potential customers. “Focusing only on Facebook, users are ‘collecting eggs in one basket’ by themselves,” Ky said. For large enterprises, the degree of influence can be even greater, based on factors such as the field, the size of the business, the influence of Facebook on the business activities of certain businesses. “Enterprises have not yet adjusted to adapt to new needs. For example, now there are specific solutions, dealing with many fields such as e-commerce, education, real estate.. ,” Ky added. Without user data, Facebook can hardly prove to advertisers the effectiveness of the platform. Photo: Unsplash. Sharing the same opinion, Ms. Uyen also said that many businesses are deifying Facebook’s features. “This is just one of many intermediary platforms, bringing the right products to the right potential customers,” Ms. Uyen suggested about e-commerce platforms, social networks, newspapers, etc. have the ability to attract different groups of customers with different shopping behavior. The CEO of Coll Group suggested that advertisers change their thinking and how to place their ads. “Focus on analyzing the product’s core benefits, customer portraits, behavior, and psychology to come up with appropriate advertising tactics,” Ms. Uyen advises sellers to build content to attract more targeted customers than depend on prepackaged Facebook data. Finally, she believes that Apple’s action will open a new trend for technology companies. In fact, a week after launch, only 4% of Americans want to be tracked by Facebook. “The desire to keep personal information confidential on the Internet is the legitimate right of everyone, whether in the present or in the future. Therefore, business based on user information will no longer be appropriate,” Ms. To Uyen concluded.