The “disorderly” delivery that lacks the support of big data in traditional delivery often fails to maximize the effectiveness of advertising. Faced with this problem, JD Marketing 360, based on JD’s data advantages and advanced technical capabilities, launched serialized launch products, and optimized crowd directional circulation, placement channel sequence, and exposure frequency through scientific algorithms, and changed “disorder” to ” Orderly, so as to achieve precise reach and efficient conversion of users.

Accurate crowd + channel strategy to improve advertising efficiency

Regardless of population orientation or channel combination, the formulation of early-stage strategies will undoubtedly have a vital impact on the subsequent delivery process and results, and serialized delivery is currently mainly serving the front link of advertisers from developing marketing strategies to executing marketing plans. . The currently online serialized delivery capabilities support the crowd strategy and channel strategy output before the investment.

In terms of crowd strategy, serialized advertising currently supports diversified scenarios such as new promotion and big promotion/events to meet different marketing goals of brand merchants such as new promotion, cost reduction and efficiency improvement or promotion of conversion efficiency. At the same time, it also provides custom marketing scenarios, provides optimization goals for maximizing GMV or conversion volume, and supports advertisers in DMP custom crowd selection. For different groups of people, serialized delivery will be intelligently divided into potential customers, new customers and regular customers according to their population asset status distribution, combined with different scenarios and optimization goals, to assist in personalized mining channel strategies.

The channel combination applied to serialized delivery currently includes the three major product lines of JD Express, JD booths, and shopping contacts, which can fully cover all reach scenarios in JD.com, and users’ shopping from “shopping” to “buy”. link. In order to achieve more “orderly” delivery, serialized delivery is based on the segmentation of each type of population, and corresponding channel sequences are set up, and the optimal channel combination and contact sequence are used to promote the conversion of the population.

In the channel strategy, serialized delivery can also provide reasonable budget allocation and bid suggestions for each channel, helping advertisers to really spend their budgets on the cutting edge. In addition, serialized placement can also more scientifically control the frequency of placement, and in the process of crowd circulation, the people who have been converted and those who have been exposed more than a certain frequency can be filtered in real time. In this way, at the time of launch, brand merchants can continue to reach people who have met certain exposure frequency requirements and have not converted through subsequent channels, and at the same time screen out over-exposed unwilling purchasers and converted people, reduce invalid exposure, and further improve marketing effectiveness. Help advertisers reduce costs and increase efficiency, increase GMV by nearly 6 times At present, the pre-investment strategy function of serialization has been officially launched under the channel optimization module of JD Marketing 360 Marketing Strategy. Many brands have also taken the lead in using this new function in actual marketing and achieved dazzling marketing effects. In preparation for the JD 618 promotion, OnePlus conducted follow-up investments in JD.com to the crowd exposed by direct investment outside the station during the water storage period of the promotion. When placing on JD.com, use the serialized delivery based on JD’s direct investment to expose the crowd, first conduct the JD Express advertising reach, and then carry out the shopping contact reach of the people who have received at least one exposure and have not converted. Through the AB experiment and unused serialized delivery, based on direct investment to expose the crowd, while comparing the delivery strategies of JD Express and shopping contact delivery, the data shows that serialized delivery is 595% higher than the GMV of non-serialized delivery. ROI increased by 260%, and CPA decreased by 72%, fully verifying that serialized placement can effectively reduce advertising costs and increase efficiency. The launch of serialized launch products adds another weapon to JD Marketing 360’s full cycle, full-link 4E user marketing system. Through scientific and efficient delivery, accurate conversion is obtained, and the entire closed-loop marketing is more perfect. In the future, serialized placement will also provide richer placement strategy support. For example, on the basis of in-site joint investment of advertising business lines such as JD booths, shopping touch points, JD Express, etc., additional investment based on off-site and brand advertising exposure crowds will be added. At the same time, in addition to providing crowd and channel strategy support, it will also provide material strategy assistance, realize the targeted creative delivery of materials and channels according to consumer segmentation behavior, and accelerate the consumption conversion with thousands of people’s material display . Spending the budget in the right place to maximize the value of exposure can be said to be the ideal effect that every advertiser wants to achieve when advertising costs and customer acquisition costs are steadily rising. The launch of JD Marketing 360’s serialized delivery tool allows Advertisers are one step closer to this goal. With the continuous iteration of omni-channel data and technical capabilities of JD Marketing 360, in the future, it will also help more advertisers find an efficient path to business growth and help maximize marketing effectiveness

Consumption and happiness I shop therefore I am

Status: 13.06.2021 10:26 a.m.

Business is up again. For many people, the lockdown was like withdrawal, because shopping can trigger feelings of happiness like drugs. But is less maybe more – and does it even make it happier? By Ilyas Mec and Sandra Scheuring, MR According to the Federal Statistical Office, an average household in Europe has around 10,000 things. 100 years ago, the average German household had 180 things. It is estimated that almost three million people in this country live in a household with three cars or more. There are two million old cell phones in drawers. This list could go on: TVs, clothing, decorative items, household items are constantly increasing and far exceed the number of things that we really need. Obviously, ruffling is an instinct that was created in human evolution. Owning things reliably ensured survival. Buying triggers a feeling of elation, at least in the short term. It can even turn into a real addiction, shopping addiction. Those who consume are also looking for confirmation, wanting to belong – it’s about keeping up, but also about demarcation and the expression of individuality. Buyers are often at the mercy of their instincts. Two thirds of all purchase decisions are made spontaneously in the store, as so-called impulse purchases.

06/11/2021

The tea light phenomenon

Marketing strategists and advertising professionals use these behaviors to encourage people to buy. A walk through an Ikea branch shows how perfected the craft of seduction can be. It seems impossible not to buy anything. A pillow here, a carafe there, and finally tealights. We use them spontaneously, even if we have had such products at home for a long time. Why? “It can be a purely functional need on the one hand, but also an emotional one on the other hand: I want it to be more comfortable, I just want it to be nicer,” says Janet Wittmaack, deputy branch manager of Ikea in Frankfurt. The psychologist Jens Förster points out the disadvantage: the kick when shopping is always gone very quickly. “If you really want to spend money, adventure goods are a good choice, things like traveling,” says Förster. The memory remains, “and that makes you happier in the long term”.

05/18/2021

Consumer trend minimalism

An entire industry is now propagating the opposite. Because owning a lot is no longer so en vogue today. Owning little, but having the right thing for it, is a megatrend. The Japanese bestselling author Marie Kondo, for example, who is also known as the “Queen of Minimalism”, sells items for a minimalist life in her online shop. Otherwise she writes guidebooks on how to make tidying up and sorting out happy. Birgit Blättel-Mink is a professor of sociology at the Goethe University in Frankfurt and conducts research on consumer issues, among other things. Instead of abstaining from consumption, there is often just a shift in consumption, she believes: “If someone says I do without clothes, I don’t really need that much – then we often observe something like a so-called rebound effect. So I save here. I can for that I can afford more on another side. ” In such cases, it may not be a matter of profound change or more sustainability, but rather a “subjectively good conscience”. Then there are only three very expensive shirts instead of ten cheaper ones. You have to be able to afford minimalism as celebrated on Instagram and Co.

05/10/2021

Consumption is the work of others

Consumption is a prerequisite for our economy to run. If everyone renounces consumption, it would be a disaster, says Adalbert Winkler, economist at the Frankfurt School of Finance and Management. He is researching the consequences of the corona lockdown. “Those who offered goods and services had no income, and if the state hadn’t helped with transfer payments, then this drop in income would have meant that these people would not have been able to consume either, which in turn would have affected everyone else,” says Winkler . “We would have gotten into a dramatic recession.” In a nutshell, this means that if everyone lives ascetically, there is a risk of economic ruin. It is relatively easy to promote abstinence if your own income is not burdened. So what now? Living in a very spartan way and doing without consumption does not seem to be a solution either. Just as minimalist, elitist buying behavior is not an option for society at large. For most people, thinking about how you consume cannot be wrong. This includes the insight that the happiness rush when shopping is only short-term. And many things can quickly become a burden – when the basement is full and you have to ask yourself: where do you put all that stuff?

Some online newspapers and media agencies think that the regulation of the time to turn on and off ads not in a fixed area of ​​the online newspaper within 1.5 seconds is too fast, which will affect the advertising effectiveness. , reducing revenue, affecting the press economy and the development of electronic newspapers in the context of digital technology, especially when newspapers and businesses are facing many difficulties in financial autonomy due to the epidemic. like nowadays. Meanwhile, cross-border social networks and digital platforms are occupying an overwhelming market share in the advertising field such as Google, Facebook or Youtube… due to a simpler and more convenient mechanism than electronic newspapers because they are not regulated. by this provision. Therefore, it will inadvertently push the same ad units to redirect to cross-border ad networks. It should be affirmed that the activities of posting and broadcasting advertisements in the press must comply with the provisions of the Press Law and the provisions of the law on advertising. The purpose of Decree 38 is to protect readers and viewers from the current state of rampant and difficult-to-control advertising on electronic newspapers. Decree 38 does not restrict advertising activities of electronic newspapers, but stipulates that advertising needs to meet two requirements of viewers: One is that there is a key to turn it off (on), second, if there is an operation to turn it off (on), must respond immediately within 1.5 seconds, avoiding the case that readers have to watch ads that are forced, inhibiting, unable to fully and continuously receive information sources. This content is specified in Clause 1, Article 23 of the Law on Advertising 2012; and the sanctioning of violations is also available in Clause 3, Article 55, Decree No. 158/2013/ND-CP of the Government on sanctioning of administrative violations in the fields of culture, sports, tourism and advertising . It can be seen that the regulations on handling of violations mentioned above are not new to Decree 38, but have been implemented since 2013. Objects, acts and sanctioning levels in the two decrees are the same and suitable. accordance with the provisions of the Law on Advertising. Thus, the implementation of Decree 38 in the current context will not affect the revenue of electronic newspapers. Newspapers in general and electronic newspapers in particular are essential information channels, operating under the Press Law. For each type of press, there are separate regulations on advertising. Social networking platforms, Youtube channels, etc. have different operational purposes and interactive objects, so it is not possible to rigidly apply regulations on advertising on social networks like newspapers. However, in the trend of digital transformation of newspapers, electronic newspapers are dominating thanks to the popularity of the internet and mobile devices. Advertising on electronic newspapers is effective due to its fast and wide coverage. Activities of digital media are also changing day by day. Therefore, the Ministry of Culture, Sports and Tourism needs to coordinate with the Ministry of Information and Communications in researching, amending and supplementing the contents of advertising activities in the press, coordinating with relevant ministries and branches to regulate the advertising activities in the press. adjust and complete the legal framework for advertising activities in accordance with reality; suitable to the needs, psychology and tastes of modern readers as well as complying with the law, cultural and ethical standards of society. That necessary adjustment will also contribute to promoting fair and legal business activities of enterprises as well as healthy economic activities of press agencies. It is known that the Ministry of Information and Communications will review the provisions of Decree 38, including the content of advertising on social networks and cross-border digital platforms, inspect, check and promptly handle the time of violations of the law on advertising, propose amendments in line with the current development trend, creating fairness in press and communication activities.

Among them, there are many artists promoting products that they have never used themselves. And only after being discovered and exposed in front of the public, did the artist officially have an apology with explanations for his own wrong. Artist Quyen Linh, who used to advertise, claims that the product he is introducing is 70 times better than normal curcumin – the function is not listed in the advertising certificate issued by the Food Safety Authority. , expressed regret: “The recent advertising incident is a profound lesson for me after more than 20 years of doing art. I apologize to the audience for my lack of restraint. This is a lesson for me to learn from. I have never advertised a product that is not from a clear source.” Or recently, People’s Artist Hong Van posted on his personal Facebook page an apology to the audience for advertising low-quality products: “Van would like to bow her head to apologize for failing to check the credibility and method of sales of the product advertised. As an artist who receives a lot of love and support and trust from the public. Van deeply regrets not being fully aware of his responsibilities. Van apologizes for acting recklessly.” Along with that are the explanations: “Before receiving the advertisement, Van reviewed the business license and qualified product certificate from the Health Department. However, the promotional video makes consumers misunderstand about drugs and functional foods, making the audience angry. Not only Quyen Linh and Hong Van, but in fact, many other artists have also been accused of false advertising but have remained silent so far. Surely people still can’t forget the “11 billion dong of fake cosmetics” case from a distribution company that happened in 2017. Many artists were condemned by netizens for abetting fraud and taking advantage of trust. fan love. And there are many other controversies of the artist world related to the introduction of poor quality products that took place in the past but not a single artist was dealt with. It is the lack of strict handling that has led to the current state of rampant advertising, out of control. It is normal for artists to sign advertising contracts with brands and businesses to advertise products, goods and services. It is a legitimate and legitimate source of income for artists. However, participating in the advertising market, artists need to learn the legal regulations. When an artist falsely advertises and deceives consumers, it is a wrongdoing, violating the law because of the risk of adverse effects on health, life and economic damage to those who have trust them. Artists must also be equal before the law like other citizens. This means that it must be handled in accordance with current law. With the public apology of some artists, it partly received sympathy from the public. But many people think that it is necessary to punish in accordance with the law to be a deterrent. Because the products that artists advertise falsely are things that directly affect human health that can be dangerous at any time. It’s not that the artist who made a mistake is allowed to let it go after publicly apologizing. According to Article 50, Decree No. 38/2021/ND-CP of the Government, effective from June 1, violations of regulations on drug advertising can be fined up to 40 million VND. Even the violator may be prosecuted for penal liability, if causing damage must pay compensation according to the provisions of law. Recently, the Ministry of Culture, Sports and Tourism has also asked leaders of agencies managing artists and actors (public and non-public) to strengthen the dissemination of legal regulations and orientations for the contingent of artists and actors. belonging to the unit to raise awareness, responsibility and reputation of themselves to the community and society; have regulations on management and handling of responsibility for cases of violations. Public opinion is still waiting for the results of inspection and handling by relevant authorities for acts showing signs of taking advantage of fame to deceive, abetting the bad guys to deceive consumers, avoiding the situation. “beat the drums with the drumsticks”.

On the morning of May 17, Calvin Klein posted a series of Jennie (BlackPink) photos in its new campaign. The Korean female idol wears underwear and a tank top with a dynamic and healthy style. They are taken from the DROP 02 collection created by the company in association with artist Heron Preston. The theme of the series of advertisements is “Jennie in Calvin Klein”. Photo: Calvin Klein. Before the company officially released the set of photos, Jennie made fans excited by sharing some sexy lingerie pictures on her personal page. Photo: Jennierubyjane. YG’s beauties have a way of combining personality with sporty lingerie. She chose a denim jacket and pants, with bright nude tones. In addition, wool hats help female artists look more stylish. Photo: Jennierubyjane. In addition to lingerie, the company also introduced a number of jeans products such as jackets, pants… Photo: Calvin Klein. The collection is judged to match Jennie’s style. In real life, the female idol also often wears tight tank tops, T-shirts and wide-leg jeans. Photo: Calvin Klein. Jennie’s influence creates a good effect for the brand. With just a few photos on social networks, she made some of its products quickly sell out in the Korean market. Photo: Calvin Klein. Before Jennie, HyunA appeared in Calvin Klein’s underwear promotion campaign. Photo: Calvin Klein.

A few weeks ago, Jennie only revealed a few behind-the-scenes photos of lingerie ads that made netizen tumultuous discussion. Jennie’s official photo series that has just been released is even more beautiful and impressive. Jennie very cleverly chooses to wear strong sports underwear, not revealing too much. Like this strapless bra model, it can be used as a sports shirt. For a long time, Jennie often wears a sports bra inside a crop-top shirt or combined with overalls, creating a dynamic and healthy outfit that is still very fashionable. The moment Jennie showed off her toned legs and number 11 abs netizen full of praise. Although not the member with the most beautiful body proportions in BLACKPINK, Jennie’s body is very beautiful and well-proportioned. Netizens also highly appreciates Jennie’s underwear ads without revealing. With just a drop of hair or a clever arrangement, Jennie still attracts attention to the outfit without being criticized as offensive. The outfits Jennie wears in this set of photos match her style very well. Because in real life, Jennie is also very fond of set clothes that are both healthy, dynamic and flattering like this. Jennie’s designs are in the set of photos of the Drop 02 collection of Calvin Klein brand. Since inviting Jennie as a model, Calvin Klein’s sales and brand index have skyrocketed. Even when the company has not released official photos, only the behind-the-scenes photos that Jennie shared, many of the items Jennie wore in the photo quickly sold out in Korea.

The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. The “suspended” regulation for nearly a decade suddenly applied will cause unfairness In fact, the handling of violations of regulations on advertising not in fixed areas “waiting to turn off or open ads on electronic newspapers up to 1.5 seconds” has been regulated since 2013 at Decree No. 158/2013/ND-CP not until Decree No. 38/2021/ND-CP newly issued. The Ministry of Culture, Sports and Tourism, the unit in charge of drafting these documents, said that the provisions of the new Decree have followed the process of the Government. Law on Promulgation of Legal Documents . However, not all policy beneficiaries are aware of the drafts during the consultation process. According to Mr. Tran Trong Dung, Chairman of the Ho Chi Minh City Journalists Association, there are press agencies that have not yet been consulted. The regulation has been in place since 2013 and many press agencies do not know, which can be explained by the fact that advertising has not taken place in accordance with the regulations. Thus, the regulations are set but not enforced, the press has made mistakes for a long time without handling, which means that the law has been inadequate since its issuance. Then suddenly applying it will cause unfairness to advertising on other electronic forms. 1.5 seconds time is not reasonable Studies show that, if an ad attracts attention in the first 5 seconds, readers will decide to continue or not. Research on video advertising by Facebook and Nielsen has also come up with quite interesting numbers that , 47% of the value of a video campaign is transmitted within the first 3 seconds and 74% of the value of a video campaign is communicated through the first 10 seconds. This study also shows: When readers watch the first 3 seconds of a video on Facebook, 65% of these will watch at least 10 seconds, 45% watch 30 seconds. Another Twitter study also found a strong link between watching the first 3 seconds of a video and whether or not viewers watched the entire video. With 1.5 seconds, the viewer only had time to open and close. The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. Commenting on this issue, Mr. Vo Thanh Hai, Director of Viettel Media said that 1.5 seconds is not enough to convey a certain message to viewers. And so viewers will not receive the information they need to decide whether to continue or ignore. “Social networks like Google or Facebook have carefully studied the psychology of viewers so that they give the time to turn on or off ads. Psychological studies have shown that with an ad on or off time of 5-6 seconds, it will make viewers accept it. If the time to turn off or open the ad is too long, it will make the ad viewer inhibit and hate it. Thus, the advertising effect will not be as expected. But if the time to turn on or off the ad is less than 5 seconds, it will not be enough for the ad units to convey their short message to the viewers. Obviously, the terms and conditions need to be carefully studied.” Mr. Hai analyzed. Discrimination will cripple the journalism economy The Ministry of Culture, Sports and Tourism explained that social networks, YouTube are not press agencies, the criteria for operation as well as the audience for participation and interaction are also different. Therefore, the regulation and application of advertising activities on social networks is not the same as that of press agencies. In fact, in terms of content and direction, the Vietnamese revolutionary press has clear operating principles and purposes; comply with legal regulations. In terms of business, competition is fierce; even the mechanism of non-business units is more constrained to the press than other types of enterprises. So, if the legal corridors on advertising keep that mindset, it will cripple the journalism economy. Forecasting difficulties approaching the press in the context that the Covid-19 epidemic has not stopped, some newspapers have stated: “Limit advertising in the press, Google, Facebook are happy to benefit?”, “Rules of the game to eliminate competition”, etc. The chairman of the Ho Chi Minh City Journalists Association described the state of journalism at that time as “shrink”. And Mr. Nguyen Truong Son, Standing Vice President and General Secretary of the Vietnam Advertising Association estimated specific numbers: If these provisions are implemented, more than 80% of advertising revenue now goes to Facebook, Google. Should soon accept and amend Mr. Nguyen Truong Son said that the Vietnam Advertising Association has sent documents to the authorities to soon propose the government to amend the Law on Advertising, creating a legal corridor for the press, media and advertising industry. operate smoothly. “This Law on Advertising has been in effect for nearly 10 years but has not yet imposed a fine on any press agency. Decree 38 is specific and has sanctions. However, the regulation that the timeout to turn off or open ads in a fixed area exceeding 1.5 seconds is inadequate. If the press agency is not fined, it is a violation of the law, but applying sanctions will cause difficulties for the press agency. Mr. Son said. On June 1, the Ministry of Culture, Sports and Tourism said that it will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp the changes of advertising activities, new means and methods of advertising to from there, there are recommendations and proposals to amend the regulations in line with reality in 2022. The Chairman of Ho Chi Minh City Journalists Association stated that there should be more seminars to listen to and exchange ideas from relevant parties. Especially the opinions of the press agencies, in order to develop appropriate guidelines, overcome the inadequacies with the subjects governed by the text and promote the advantages.

Online advertising will be crowned From June 1, Decree 38 on sanctioning of administrative violations in the field of culture and advertising will officially take effect. However, a few days ago, the Vietnam Advertising Association in its petition pointed out a number of shortcomings in this new Decree, which is the sanctioning regulation “Waiting time to turn off or open ads is not fixed area exceeding 1.5 seconds” and “Design and layout advertising mixed with news content”. 80% OF CAKES ARE INTO FACEBOOK, GOOGLE BAGS According to the analysis in the petition of the Vietnam Advertising Association signed by Standing Vice Chairman of the Association Nguyen Truong Son as well as shared by businesses in the industry, the regulations on “Waiting time to turn off or open advertising reports that do not stay in a fixed area beyond 1.5 seconds” is unrealistic, too short to be able to convey the message. Compared with cross-border advertising platforms, the current interface allows viewers to skip ads in as little as 5 seconds. Sharing with VnEconomy, an expert in the field of advertising said that, in theory, businesses will spend advertising money on channels that have many viewers, and bring high efficiency. So when advertising in any channel is difficult, businesses will look to another channel… According to the report Vietnam Digital Marketing Trends 2021, the size of the online advertising market in Vietnam in 2020 is estimated at 820 million USD. It is forecasted that in 2021, this revenue will reach about 955 million USD. In which, up to 80% of the “piece of cake” of revenue goes to Google, Facebook … In the context of industrial revolution 4.0, online advertising is increasingly popular. Leading in terms of market share, online advertising sales in Vietnam are currently cross-border platforms Facebook and Google. And with the above regulation, this expert said that in the coming time, not only 80% of advertising money will flow into the pockets of “giants” but even more. Although the state encourages brands to advertise in Vietnamese newspapers, with such tightening regulations, businesses and brands will have to turn to advertising on cross-border platforms such as Facebook, YouTube… Thus, if advertising in the press of domestic enterprises is being tightened by the strict regulations of this Decree, cross-border advertising enterprises are naturally benefited by the standard , their operating principles as well as we have not been able to handle the violations of these platforms when they are not based in Vietnam. This has created an unequal competition between domestic advertising enterprises/press agencies and cross-border advertising networks… A representative of the Vietnam Advertising Association said that this will certainly affect the revenue of electronic press agencies that mainly rely on advertising. If the advertisement is published on electronic newspapers for only 1.5 seconds and is not inserted into the content, then no business wants to advertise because it will not be effective. Mr. Nguyen Quang Nhat, Chairman of Ho Chi Minh City Outdoor Advertising Club shared, the number of advertising businesses and agencies in Vietnam is quite large, but in fact, collecting 10 dong, they had to spend 7 dong on Google and Facebook. Advertising funding for news agencies will be increasingly difficult. According to a business with more than a decade of experience in online advertising, the press is currently caught between the problem of charging readers and users and collecting advertising fees. Since there are no user fees, newspapers can only charge from advertising activities. In the advertising fee collection there are a number of formats and if specified to only 1.5 seconds is too short, lacks factual basis and needs to be studied to extend the time. Currently, advertising platforms on OTT like YouTube are usually 5-6 seconds and have a warning to users that they can/will be off after how many seconds… KEY KEYS NEED TO CORRECT ADVERTISING LAW International practice, with free press similar to Vietnam, advertising is allowed to be interspersed with news/article content and customized based on the audience reading the newspaper. Readers have the right to click to view or skip the advertising content. The act of “Designing and arranging advertisements mixed with news content” is one of the administrative violations to be handled. Although this regulation is aimed at protecting the interests of readers, it is not fair in ensuring the rights of individuals/organizations purchasing advertising services as well as businesses providing advertising services. The tools to reach customers through mainstream media products are narrowed, causing obstacles and difficulties for the advertising industry. According to businesses, this new regulation will help readers have a cleaner online newspaper space, no longer bothered by ads. This Decree will prevent the phenomenon of many news sites abusing the form of contextual advertising, confusing readers as well as consumers. In the coming time, these regulations will also become obsolete because the trend of online advertising will take the throne with many different forms of attracting attention; application of technology platforms, cross-border Internet platforms. Therefore, it will become increasingly difficult for the press to call for advertising as advertising will flow into other applications. This business thinks that, with pages that have too many ads and are annoying, it is easy for bored readers to leave and not re-enter. A newspaper without readers cannot call for advertising and hardly survive. Newspapers themselves will have to adjust this issue accordingly and especially improve the quality of information content. Advertising and content must always be tied together. If the information is not good, the number of viewers is small, the advertising is no longer available, the press will have a hard time surviving and vice versa. However, even newspapers that invest in quality articles and respect their readers, with this advertising regulation, will still violate… In fact, the waiting time to turn off or open ads in a fixed area does not exceed 1.5 seconds, which is specified in the Law on Advertising, the implementing Decree and is now repeated. But because it is unreasonable, in the past 10 years, no unit has been fined under this regulation. However, according to Mr. Son, when Decree 38 was issued, we understand that the government is very interested in this, focusing on discipline, all citizens must obey the law, from June 1 onwards. All parties must strictly comply and violations will be punished. To overcome the above shortcomings, a representative of the Vietnam Advertising Association said that Decree 38 is a sub-law document, so it is impossible to violate the law. Therefore, the most important thing is to petition the Government to submit to the National Assembly to amend the Law on Advertising.

Public opinion is having a lot of opinions about the regulations related to advertising activities in the press mentioned in Decree 38. Illustration .PV: Dear Director, there are many opinions about the regulations related to advertising activities in the press mentioned in Decree 38, which will take effect on June 1. In particular, the main contents of interest are related to advertising activities on electronic newspapers. Could you tell me more specifically about the current regulations on advertising on electronic newspapers that are being applied? – Director of Ninh Thi Thu Huong: According to the Law on Press, e-newspaper is a type of press using writing, images, and sound, which is transmitted on the network environment, including electronic newspapers and electronic magazines (Clause 6, Article 3). . Electronic newspapers and other types of newspapers may publish and broadcast advertisements. However, the posting and broadcasting of advertisements must comply with the provisions of the Press Law and the provisions of the law on advertising (Article 44 of the Press Law). Accordingly, the Law on Advertising has specific and separate regulations for each type of press, suitable to the nature, functions and characteristics of each type, especially regulations on content and area. , duration, ad rate. For example, for printed newspapers, the advertising area must not exceed 15% of the total area of ​​a newspaper publication or 20% of the total area of ​​a magazine publication, except for newspapers and magazines specialized in advertising; and must have signs to distinguish advertising from other contents (Clause 1, Article 22 of the Law on Advertising). For audio and video newspapers, Article 22 of the Law on Advertising stipulates: the advertising duration must not exceed 10% of the total duration of the broadcast program per day, except for the advertising duration on channels and programs specialized in advertising; must have signs to distinguish advertising contents; regulations on programs not to broadcast advertising; regulations on the number of breaks, the time of advertising in feature films, entertainment programs, regulations on the position and area of ​​advertising in the form of running words or a series of moving images close to the bottom of the screen. For electronic newspapers, Clause 1, Article 23 of the Law on Advertising stipulates that advertisements on electronic newspapers must: Do not design, arrange advertising parts mixed with news content; For ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. Thus, according to the above regulations, the e-newspaper is arranged to advertise in a fixed, separate area, not mixed with the news content. For this ad, there is no restriction on the length of the ad nor is it designed so that readers can actively turn on or off the ad. But for ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. .Many opinions believe that the regulation of the on and off time of advertisements not in a fixed area of ​​the electronic newspaper is 1.5 seconds too strict, reducing advertising revenue and affecting the development of the newspaper. electronic? What is your opinion about these comments? – The purpose of this regulation is to protect viewers because the press is an information product about events and issues in social life. Readers when viewing newspapers are always serious in receiving information. Therefore, all types of newspapers have regulations on fixed areas (space, duration) dedicated to advertising, but regulations on advertising that are not in fixed areas will not be available in print or print newspapers. Let’s try to imagine a news program on television or an editorial in a print newspaper with advertising images covering the whole frame, how will viewers react? Director of the Department of Grassroots Culture Ninh Thi Thu Huong Regulations for online newspapers are still allowed to advertise not in fixed areas, but must “Make sure to design so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here must be very careful from “active”, Because it’s the reader’s right. If they are watching important news, they can immediately turn off the ad so it doesn’t affect them, if they don’t want to turn it off, the ad can continue to play without time control. Therefore, it can be seen that this regulation does not limit advertising activities of electronic newspapers, but only meets two requirements of viewers: one is to have a key to turn off (on); Second, if there is an on or off operation, they must respond immediately within 1.5 seconds, to avoid the case that readers have to watch ads that are forced, inhibiting, and cannot fully and continuously view information. that they want to receive. .Compared between Decree 38 and Decree 158/2013/ND-CP (Decree 158), regulations on violations for advertising not in fixed areas on electronic newspapers, there is no difference. Thus, the regulation on “turning off and on after 1.5 seconds” was not issued until Decree 38? – Right. Clause 3, Article 55 of Decree 158 stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; The timeout to turn off or open the ad not in a fixed area exceeds 1.5 seconds. Until Decree 38, Clause 2, Article 38 also stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; Waiting time to turn off or open ads not in a fixed area exceeds 1.5 seconds; Design and layout the ad mixed into the news and article content. Thus, the handling of violations against regulations on advertising not in fixed areas has been regulated since 2013 in Decree 158, not until Decree 38 was issued. It can be seen that the handling of the above behavior in the two Decrees is the same, there is no change. Decree 158 and Decree 38 are documents under the Law, on subjects, acts and sanctioning levels are consistent with the provisions of the Law on Advertising and the Law on Handling of Administrative Violations. . So, according to the provisions of Article 23 of the Law on Advertising and Clause 2, Article 38 of Decree 38, specifically, how will the act of advertising on an e-newspaper be sanctioned, ma’am? Director General Ninh Thi Thu Huong: In fact, according to the feedback of readers and the monitoring and inspection process of the management agency, the act of advertising that is not in a fixed area of ​​the electronic newspaper will be sanctioned if it does not meet two requirements: Not necessary. design keys to be able to actively turn off (on) ads; When there is an operation to turn on or off but the off (on) time is not guaranteed to be 1.5 seconds. Of course, in the processing process, it will have to take into account the speed of the transmission, the quality of the data network access to measure the time and consider whether the behavior is intentional or due to the objective factors of the electronic press agency to consider. , handle accordingly. . Along with concerns about advertising revenue of electronic newspapers will be narrower, many other opinions also wonder about social networking platforms such as Youtube, Google … are not regulated by this regulation? Could you please share your views on these concerns? Director General Ninh Thi Thu Huong: We must clearly recognize that the press in general and the electronic press in particular is an essential means of information for social life; is the mouthpiece of the Party, the State, socio-political organizations, socio-political-professional organizations, social organizations, socio-professional organizations; is a forum for the people according to the provisions of the Press Law. With such an important role, it is necessary to have separate regulations on advertising for each type of press, in accordance with the functions, structure, principles and operational purposes of the press agency. Social networking platforms such as Youtube, Google … are currently thriving, occupying a large advertising market share, but these platforms are not press agencies, operating criteria as well as participants. , the interaction is also different. On the other hand, the operation of social networking sites is governed by a system of regulations on management, provision and use of Internet services and information on the network. Therefore, the regulation and application to advertising activities on social networks is not the same as that of the press agency, but it must still aim at ensuring the truthfulness and accuracy of information, protecting the interests of the media. to the recipient, without causing harm to national security, social order and safety in accordance with the Law on Advertising. .Can you tell me that in the near future, the solutions will be strengthened by the Ministry of Culture, Sports and Tourism to further improve the efficiency of state management of advertising activities, especially the efficiency of the enforcement of legal documents. related? – There will be many enhanced solutions, of which the first solution is to continue to propagate and disseminate to relevant organizations in order to agree on awareness to strictly enforce the provisions of the law on advertising. . In 2022, the Ministry of Culture, Sports and Tourism will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp changes in advertising activities, new means and methods of advertising, from which to make recommendations. , propose amendments to the regulations in line with reality. The Ministry of Culture, Sports and Tourism will also strengthen coordination with relevant ministries and branches to amend and complete the legal framework for advertising activities as well as in coordination in inspection, examination and timely handling of illegal acts. violate the law on advertising. At the same time, the Ministry will also conduct training activities to improve professional expertise and state management skills in advertising for cadres and civil servants from central to local levels. . Thank you very much, Chief! “… The current regulation for online newspapers is that advertising is still not allowed in fixed areas, but it must be designed so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here that the word “active” must be very careful, because that is the right of the reader. If they are watching important news, they can immediately turn off the ad so it won’t affect, if they don’t want to turn it off, the ad can continue to play without time control … “. TOLD HIM (perform)

Icon of Tik Tok video sharing app on smartphone screen in Paris, France. Photo: AFP/VNA According to the European Commission, consumer protection authorities in several EU member states have expressed concern about the way TikTok runs hidden ads aimed at children and the contractual provisions of its policy. of this entertainment application. The agency said TikTok has a one-month deadline to respond. The TikTok application, owned by the Chinese company ByteDance, is facing many similar complaints around the world. Last month, the UK accused the company of illegally collecting the data of millions of children in Europe. Earlier, in February, the European Union for the Protection of Consumers (BEUC) complained TikTok to authorities in 15 EU countries, accusing TikTok of failing to protect children against inappropriate advertisements. cases, thereby violating the rights of consumers in the EU. In the US, some lawmakers accused TikTok of sharing user data with the Chinese government, although the company that owns the app, Bytedance, still denies this. TikTok insists that users’ data in the US is stored in the country itself and that China has no authority over content not stored in the country. TikTok continuously faces many complaints in the context that this application is gradually becoming more popular among young people due to limited activities from living to studying of this group during the COVID epidemic. -19.

Many readers have sent letters to complain to the advertising standards regulator (ASA) that the photos are apathetic, socially irresponsible when using thin, lifeless models. The brand immediately responded to public comments and said that this model was chosen because of her unique beauty and high-fashion body. The slim model appeared in The Sunday Times Style magazine. Photo: Independent. The brand also confirmed that the selected model had appeared on the fashion catwalk in Paris (France) – where girls with too thin bodies were not allowed to perform on stage. Max Mara provides another image for the public to see the healthy, normal appearance of long legs. However, the ASA said that taking pictures from the side will make viewers attracted to the girl’s body shape. The agency also noted the photo highlights the bony frame and protruding hips, clearly visible behind the fabric. “The use of light to create contrast on the outfit makes the model’s figure appear thin and lifeless. For these reasons, we consider the model underweight and the advertisement to be irresponsible. responsibility of Max Mara,” the ASA said. The agency also issued a decision to ban brands from reusing images to promote campaigns with the appearance of models that do not meet health standards. Journal BILLION he Sunday Times Style declined to comment and await the results of the ASA investigation. Max Mara also often uses skinny models on the catwalk. Photo: Vogue. In 2017, a law was passed in France banning long legs too thin from walking on the catwalk. Accordingly, models need a certificate from a doctor, proving that they are in good health, with a body mass index (BMI) over 18. For example, a person with a height of 1.75 m must weigh at least 50 kg. allowed to perform. The French Health Ministry said the purpose of this law is to limit eating disorders, anorexia, affecting the health of about 50,000 people today and eliminate unrealistic standards of beauty. Any recruiter or model manager who doesn’t comply with the law faces a fine of $85,000 and six months in prison. Italy, Spain and Israel now apply similar regulations. However, banning the appearance of skinny models is still only a rule on paper. By the fact, long legs with a full body compared to the standards of the fashion house will definitely be rejected during casting. The new slim model with a slim figure represents the right criteria in high fashion collections. Photo: Cosmopolitan.

K-Biz used to have many artists doing underwear advertising photos. Although they do not dress too boldly like professional models, they will still wear underwear to take photos and coordinate cleverly, not to reveal too much, by wearing more shirts, wearing more skirts or using props to cover them. sure. Recently, Arin (Oh My Girl) became a model for a Korean lingerie company. The idea that Arin would also “introduce what, wear that” like many others, but it turns out she is still dressed up wall high gates and underwear in hand to advertise. In some other pictures, underwear is placed in a gift box or a lunch box, making the audience at first glance maybe not know what this is an advertisement for. Many viewers believe that Arin is too unprofessional when signing a contract to advertise underwear without wearing to take pictures. I still know that idols need to keep a pure and innocent image, but Hyomin (T-ara) used to advertise underwear without being blamed. In the past, netizens still used to see models wearing products directly, now Arin only holds them in hand, and even stands next to a mannequin wearing underwear, making the audience criticize. However, there are also many advocates for Arin. They said that if Arin does not want, or is not confident in taking pictures of her underwear, she should not be forced. Because there is no regulation that says underwear models must wear products. Even Arin’s fans said that this series of photos looked very new and unique compared to other underwear advertising photos.

If the decline in performance in 2020 is caused by the epidemic, it is a bit confusing that its performance in the first quarter of 2021 is still declining when the performance base for the first quarter of 2020 is already low enough. On the day after the results were announced, 360’s stock price also gapped and opened lower, eventually closing down 5.65%, and the stock price hit a new low since its successful backdoor listing. As one of the Internet giants in the past, the 360 ​​in the mobile Internet era is clearly unaccustomed. In terms of operations, since 2016, 360 has repeatedly missed the vent, and finally defeated in the mobile Internet era; in the capital market, its stock price has continued to fall in the past three and a half years, and now its stock price is only at its peak. About 20% of the total, participating investors suffered heavy losses; in terms of word of mouth, 360 has also become the spokesperson of the bundled installation of “Family Bucket” from the eulogized Internet changer in the past. What happened to the former cybersecurity leader? The performance dropped again and again, the stock price has plummeted 79% in three and a half years “I thought that the performance of the first quarter of 2020 was already the worst, but I did not expect the performance of the first quarter of 2021 to be worse!” This is a message from an investor in the stock bar after the announcement of the 360 ​​results yesterday. On April 21, 360 announced its 2020 annual report and quarterly report for the first quarter of 2021.In addition to the unsuspecting performance decline in 2020, what people did not expect is that with the performance of the first quarter of 2020 already such a low base, the performance of three or six zero in the first quarter of 2021 will actually be stolen. Regarding the reasons for the decline in the first quarter of 2021, as it was not stated in the first quarter report, we dare not guess. However, judging from the data in recent quarters, its performance is not very good. Since the best single-quarter performance was achieved in the second quarter of 2019, in the next seven quarters, the net profit growth rate in five quarters of 360 and 60 was negative, and the trend of performance decline was quite obvious. Under the influence of the performance, the share price of 360 has also been “declining steadily” and has continued to decline since the beginning of 2018.Today, its stock price is only 13.18 yuan, which has fallen by 79.12% from the high point on February 28, 2018, and its market value has evaporated by 380 billion yuan. Transformation attempts continue, but advertising is still inseparable Recently, there has been news on the Internet that the 360 ​​may try the auto business. According to a report from the AI ​​Finance and Economics Agency, on the opening day of the 2021 Shanghai International Auto Show, the founder of 360 Company, Hongt Zhou, appeared at the Nezha Auto booth and plans to cooperate with Nezha Auto to build cars; however, the 360 ​​will soon make a move. In response, he said that he had no comment on the news of the car. According to previous media reports, 360 has been planning to build a car for some time, and will put the car building on the agenda in early 2020. Currently, the project team has about 10 people. An insider of Nezha Automobile revealed that the two sides have been in contact for two months. Zhou Hongt once took his team to the Nezha Automobile Factory to investigate and experience Nezha automobile products. Of course, these are all market rumors. As for whether 360 will end up building cars in the future, we don’t know. However, many Internet companies such as Huawei, Xiaomi, Baidu and others have participated in this car war. In fact, it is not surprising that the next car is built. In fact, this is not the first time Three Six Zero has tried to develop a new business. From cooperating with Coolpad and LeTV to develop mobile phone business in 2016, then transforming to make games in 2018, and then transforming to bet on government-enterprise network security business in 2020, although there are no good results in the end, it is not difficult to see that in fact, in recent years Over the past few years, 360 has been trying to transform. However, as of December 2020, although there have been many attempts and bets on the security of the transformation of government and enterprises in 2020, the most profitable business of 360 is still in “advertising.” According to the analysis of the main business composition, for the whole year of 2020, 360’s advertising revenue will be 7.512 billion, accounting for 64.68% of the total revenue, and the profit ratio will reach 72.69%; followed by smart hardware and the Internet. Value-added services, revenues were 2.142 billion and 1.134 billion, accounting for 18.44% and 9.77% of revenue, and 5.43% and 13.44% of profit. And its government-enterprise network security business that it wants to transform bets has revenue of only 808 million, accounting for only 6.96% of 2020 revenue. Poor reputation, it’s a bit difficult for 360 to break the game In addition to declining performance, plummeting stock prices, and frequent failures in transformation, there is also the issue of its reputation. At this year’s 3.15 party, CCTV exposed 360 Search’s illegal placement of false medical advertisements. In the screenshots exposed by CCTV, a 360 search platform was used to search for Chengdu Second People’s Hospital for short “City Second Hospital”. The results were all advertisements for other hospitals including Chengdu Zongnan Hospital. In fact, this is not the first time that 360 has had a word-of-mouth problem. In recent years, with the development of Internet technology, the network environment has become more and more secure, and the 360, which has network security business as its core, has undoubtedly been hit hard. As security protection software is used less and less frequently, 360’s presence is getting lower and lower, but once the 360’s software is installed, it will continue to pop up advertisements, which arouses users’ disgust; , Many netizens even jokingly called him “the spokesperson of the whole family bucket”: once the 360 ​​software is installed, a lot of software will be bound to it, and it is easy to install and difficult to uninstall. As an Internet company, users are undoubtedly the most precious resource. And 360’s rogue advertisements and bundled downloads have undoubtedly left a bad impression on users. Under such a background, it may be difficult for 360 to break through the current predicament.

Excess fat not only makes women feel inferior in their body, can not wear their favorite clothes, but also can cause obesity, increase blood pressure, blood fat, … but exercise does not bring results too quickly. need long-term persistence that makes people quickly discouraged. So many people have come to the method of dieting, using weight loss foods, using a belly belt … besides, there is a method that many people apply that is to use fat-soluble cream without knowing the side effects. of this item like. Abdominal fat melt cream is advertised as a quick weight loss product used by many people. Different from natural weight loss methods from vegetables or exercise. The cream will act directly on the fat area, burn and reduce measurements rapidly. With sweet advertisements such as “reduce from 8 – 10cm in the first 2 weeks of use” or “apply is beautiful, apply is thin”, “waistline 56 is only within reach” even many beautiful people, acting Tablets, MC also featured an advertisement for belly fat melt cream. On the association of mothers with milk and belly fat melted cream, many people spread their ears together as a means of salvation for mothers with postpartum bleeding. Ms. Nguyen Hoang Lan – Hanoi said that after giving birth, her second round child was still sagging, not as slim as before, so Lan tried to find products to help melt belly fat. Abdominal fat allergy photo. A bottle of belly fat melted Co B. brand was bought by Mrs. Lan for 375 thousand dong. According to the advertisement, when applying the fat-melt cream, it is advisable to take more film wrapped tightly to make the cream work. However, after 4.5 minutes of application, Ms. Lan had to take a shower quickly because of burning burns all over her stomach. The next day, the skin on the abdomen is constantly itchy, with blisters. Lan went to see a dermatologist and said she had an allergy to lipolytic cream. Or like Ms. Thuy Dung – Nam Dinh also uses two or three bottles of belly fat melt cream to get in shape. However, Ms. Dung said that after more than a year of using belly fat melt cream, she found that her belly was still stable at 82 cm. Has the fat-melting effect? At HCMC Dermatology Hospital, doctors have recorded cases of mild allergies with only a red, itchy rash on the spot. With severe allergies, there will be blistering, blistering, watering, and allergic pimples causing dermatitis. There have been many cases of atopic dermatitis due to lipolytic cream, long-term treatment is over. Dr. Tran Ngoc Anh – Lecturer of the Department of Dermatology, Pham Ngoc Thach Medical University, Ho Chi Minh City, said that a part of belly fat-soluble cream also works on fat cells to make fat “melt”. It is hydrolyzed through sweat or some ingredients that work to firm the fat to create a slimmer waist for the user. However, Dr. Anh said that it depends entirely on the composition of the cream. Dr. Anh said that even though this fat-soluble cream has a certain effect, these substances cannot penetrate deep layers of fat. For those with thin layers of fat, soft fat, the ability to lose is better than those who are fat with fat blocks in the abdomen, hips, thighs … if you want this fat layer to be thinner after applying the cream, it is very difficult. Fat-soluble creams only work for a very short time, and then fat accumulation occurs as usual. Even the application of the cream and the hot wrap is just local dehydration. Immediately after using, women feel more compact, but only a few moments later, the body is fully rehydrated will return to the original. If women feel secure to apply fat-soluble cream without changing the diet combined with exercise, the ability to dissolve fat will be extremely low, the fat layer still thickens in proportion to each person’s eating needs. In addition, Dr. Anh also recommends that the origin of the product is also very important if you buy floating products on the market, the fat melt has not been found to be allergic due to the unknown origin of the cream. To sustainably lose fat, Dr. Anh said, in addition to the intervention procedures, the person needs to maintain a reasonable diet, maintain an exercise regimen, be active about 150 minutes / week.

Ms. Do Thu Trang, Marketing Manager of Newway Company, said that this is the 8th time that Newway has participated in the exhibition. Here, Newway introduces new products, specializing in inkjet printing, which are manual printers with high technical requirements. Modern packaging printing technology of SIC Printing Import-Export Joint Stock Company at VPSE 2021 “We participate in exhibitions every year because we see the positive effects it brings. After each exhibition, the number of our partners and customers from all regions increases. This is a fairly effective investment attraction. I hope businesses in the field of printing and advertising will have many opportunities to cooperate at home and abroad, attracting investment in Hanoi in this field ”, emphasized Ms. Thu Trang. In the framework of the International Exhibition of Machinery and Equipment for the printing, packaging and printing industry of Vietnam labels (VPSE 2021), SIC Printing Import and Export Joint Stock Company also exhibited a huge booth including products and modern printer line. Mr. Nguyen Duc Dung, Sales Manager of SIC said that the company has participated in the 3rd VPSE 2021 exhibition. Through the exhibition, SIC has attracted many interested customers and partners. According to Mr. Dung, the trend of using paper packaging has been very developed in recent years, so this is an opportunity for companies to find a satisfied partner. Since participating in the exhibition, the company has developed many new customers, usually after each exhibition there will be at least 30 customers / partners from all over the provinces, creating many opportunities for business cooperation. and attract customers to the Hanoi packaging advertising industry. Ms. Do Thu Trang, Marketing Manager of Newway Company: “This is a fairly effective investment attraction” Present at a large showroom with the most modern 2-sided printer technology today, Mr. Tran Long, Deputy Technical Department, sales specialist of 3-domain printing advertising and commercial limited liability company said, This is the third time the company has participated in the International Exhibition of Advertising Equipment and Technology in Hanoi. After each participation, the number of customers and partners increased by 30%, the brand also “exploded” more, especially in the field of providing advertising materials. “The exhibition has opened up opportunities for Hanoi businesses to a business exchange environment, attracting investment from provinces. In addition, many advertising companies in the provinces and cities, although not participating in the exhibition, but through the spread of the media, they realize that this is a prestigious playground so they come to trade. I hope more and more domestic and foreign partners visiting this exhibition will cooperate with Hanoi enterprises ”, Mr. Tran Long shared. Mr. Tran Long: “I hope more and more domestic and foreign partners visiting this exhibition will cooperate with Hanoi enterprises” According to Mr. Nguyen Thanh Dao, General Director of Southeast Trade Promotion and Advertising Joint Stock Company, after 8 years of establishment, development and 3 years of affirming its role in the North, VietAd Exhibition has become important events not to be missed by the advertising industry business community. This is a place to trade, meet, exchange experiences as well as open up new cooperation opportunities for businesses in the advertising industry. Starting in 2017, VietAd Exhibition was organized at the same time the International Exhibition of Machinery and Equipment for printing packaging industry, printing Vietnamese labels, VPSE. With the support and sponsorship of the Ministry of Culture, Sports and Tourism, the Ministry of Industry and Trade, the Ministry of Information and Communications; was chaired by the Vietnam Advertising Association and Hanoi Advertising Association with more than 1,000 booths of more than 250 participating enterprises. Two-sided printers operating at the show This year VietAd Hanoi focuses on introducing many advanced machines, equipment and technologies of the advertising industry, including many areas such as the display of advertising machinery: Digital inkjet printers, UV printers, printers Heat transfer, heat press, CNC engraving machine, laser cutter, fiber cutter, multifunctional color photocopy machine, Led technology, equipment, advertising materials: ink, decal, mica, hiflex, glue, PP , standee, advertising screen … VietAd Hanoi Exhibition has become an important event that cannot be ignored of the Vietnamese advertising business community. This is a place to trade, meet, exchange experiences as well as open up new cooperation opportunities for businesses in the advertising industry. In particular, VietAd Hanoi 2021 contributes to enhancing competitiveness and promoting the development of the advertising industry for the capital economy in particular and for Vietnam in general. Posts and photos: Bao Thoa

Rosé (BLACKPINK) has a show solo debut Indeed, it is extremely effective, not only creating many new records in both domestic and international markets, but Rosé’s image also continuously appears in major magazines. Rosé is the cover model of the April issue of VOGUE Australia magazine, and has a series of beautiful fashion photos that are no different from international supermodels. Recently, the April issue of VOGUE Korea also released an impressive series of cosmetic advertising photos of Rosé for Yves Saint Laurent. In this series of photos, Rosé advertises the product serum Skin care for night use, she wears very light makeup, especially beautiful, shiny skin. Much netizen Remarks that Rosé’s skin is completely bare, no powder, can be seen as a translucent mole, it seems to have just used the right skin care serum she is holding. This is serum YSL night use is advertised as a breakthrough for smooth skin and pores can almost disappear from the first use, Rosé seems to have attested to this. After the success of On The Ground , YG continued to announce the MV release schedule for the song Gone , the song is left in single album by Rosé. If it’s not April Fools’ news (because the announcement was released on April 1), then this is really good news for female fans. idol , because it seems Gone is the song that is more popular than the title song On The Ground .

One of the posts about the famous Thai Nguyen coconut bread dish. But recently, a post appeared on social networks to advise people not to try this coconut bread. “The owner of the OP” said that the image of the cake on the Internet is far from the reality, it is both dry and chewy. Specifically, the post of a Facebook account has the following content: “Well, anyone intending to try, please advise me not. Online photos and actual cakes here sir. It is true that 3 cakes are nearly 1kg, I just want to make a 200g cake, 79K for 3 600g is close to kilograms. Eager, then out of soul … both dry, not dull and chewy. Bored of young race demanding “. Some pictures of coconut bread on social networks. This user’s post quickly attracted the attention of the online community, many people left comments agreeing with the “OP”, saying that they also tried this bread but then were disappointed. However, there is also an opinion that this cake needs to be used right away, maybe because the process of transporting to the user’s hands has been cooled and dry, becoming less attractive. In addition, the assessment of the quality of the food is delicious or not due to the taste of each person. Some comments expressed disappointment about the famous coconut bread dish.

The main actor of “Immortal King” – Lee Min Ho was recently selected to appear in the advertising campaign of Louis Vuitton’s new Tambour Street Diver watch line. Joining him are the actress of “Game of Thrones” – Sophie Turner and the 2021 Golden Globe nominated actor Tahar Rahim. The culminating visual series of the advertising campaign was captured by photographer Mario Sorrenti.

Lee Min Ho

Sophie Turner

Tahar Rahim

Crafted from a monolithic metal block with a signature “tambour” (drum) design, the Tambour Street Diver is Louis Vuitton’s latest high-end watch creation. The case and bracelet are cleverly connected as if seamless. The LOUISVUITTON letters lie in the hour positions respectively.

Versions of the new Tambour Street Diver watch from Louis Vuitton

Continuing to highlight the dynamic spirit inherent in the Tambour line of watches, the Tambour Street Diver watch is water-resistant to a depth of 100 meters. The watch face is covered with Super-LumiNova coating in harmony with the internal rotating bezel. All highlight the spirit of a high-end “Swiss-made” timepiece.

The Tambour Street Diver watch design combines distinctive elements that have never been seen before, creating a creation that suits a wide range of styles, from office to luxury nightclubs, from busy urban life to urban life. exciting expeditions.

Perform: Tuan Anh

According to experts in the field of advertising on digital media platforms, the advertisements “divine medicine” or “My three generations of medicine …” appear on a dense frequency, over the past time because take advantage of the automatic review mechanism of online advertising plus the ease of censorship and the defiance of some agents (Agency).

According to experts in the advertising industry, unlike conventional forms of advertising, most of the advertisements on the online environment cannot be reviewed by anyone because of the nature of technology companies. overseas office. That is why the management of the local Agency is also being likened to “holding the bald” so it is difficult to bring the desired results.

Phenomenon “self-proclaimed god” is showing signs of cooling down?

Spending money strongly due to super profit

Through research, a course of treatment according to the method of “gods” is not low at an average cost of about 3 million VND for a course lasting 2-3 months with the same cost. medical examination, diagnosis and monitoring of the patient’s drug use completely … by phone. It can be seen that with such a high cost, just every day the “physicians” carry out treatment for a few dozen or a few hundred patients everywhere, the profit is not a small number, so the “medical healers” “Also extremely generous to spend money on advertising content.

According to advertising experts, with advertisements on the Youtube platform, Google implements a “bidding” feature to choose the preferred display in advertising services. This is a feature that allows advertisers to choose how much they will pay Google when YouTube viewers “click” on the promotional video or watch the specified time. Usually, companies and individuals running professional ads will know how to “bid” with the least amount of money but with the highest efficiency. The usual cost is in the range of 100-200 VND for a time when a viewer visits or watches YouTube for the specified time for the promotional video. However, the video advertising “god of medicine”, the medicine mentioned above has “bid” many times higher, maybe from 500 VND, even 900 VND. Therefore, priority is given to these videos to be rampant.

And the stars are helping?

When the “self-proclaimed gods” receive a negative reaction from the public and have signs of slowing down, the appearance of stars, celebrities, influencers participating in advertising products. “Absolutely effective”, “complete treatment” … are also asking many questionable questions.

Tracking a page promoting a product introduced is a comprehensive solution to “cure” the problem of body odor with the consultation of male singer Đ.T, which is famous for his nourishing hair and nickname ” Not old singer “. Appearing in the sharing video, the male singer said that the X series (including oral tablets and a rolling bottle) with dual effects will “eliminate” the problem of body odor; and X is also the first and only product in the world (!?) containing silver Nano ingredient that acts both inside and out to help reduce more than 90% of sweat and body odor after 1 course. It is not clear how the “special treatment” of the product is, whether it really cures armpit disease as shared by the male artist, but according to the above information, it is confirmed that the advertising content No. 2301/2020 / XNQC-ATTP dated 23 / 07/2020 is issued by the Food Safety Department to the product with the content and function: “Support to improve sweating situation”.

Male singer Đ.T in the product video is said to be able to cure the “wing inflammation” problem.

The 58-year-old NTM shared with a reporter related to the fact that artists participating in online advertising for “drugs” said that she recently encountered many advertisements with different contents from “diabetes pills”, “Stomach effervescent”, … with the appearance of a famous comedian, director of a famous theater and familiar with the audience through his audacious roles on television from 2005 to now on. In common of these videos, the actor shared about his own medical problems and how the product was effective during use; and in many cases the actor mentions the effectiveness of the product in a “miraculous” way. In an introduction video about the product “effervescent Y”, the actor said, this is “the No. 01 effervescent tablet in Vietnam, for sure” and the technology application from Japan has the effect of “folding 300 times ”compared to conventional products.

The comedian shared that a product was “300 times more” useful than a conventional product.

The advertising of selling drugs and functional foods with the promise of “cure”, “the perfect solution”, “farewell to the disease”, “root treatment” … has not been verified in terms of quality. The amount, which has not been licensed by the competent agency for advertising, is a violation of the law. So are the stars and celebrities who are participating in the ads with the above content are responsible for the content they have participated in advertising?