Apple AirTag becomes an interesting accessory for Apple users As noted at the Mobile Institute system – Phone retail system with on-site repair and warranty repair, the first unit to bring the Apple AirTag locator to Vietnam market, the number of customers coming to buy navigation devices AirTag is quite large, after 5 days of opening, nearly 300 products have been sold, of which the 4-pack combo accounts for 40%. Currently, the price of AirTag sold at Mobile Institute is quite good, only 1.09 million VND and 3.99 million VND for a combo of 4 devices. This is considered an attractive price for Apple’s cult navigation line. According to the forecast, by the end of May and the beginning of June, the price of the navigation device will be stabilized after a period of launch, the price of AirTag may return to VND 790,000 and the 4-pack combo will cost VND 2.79 million. . The AirTag is a small circular tracker that attaches to things like wallets, bags or keys and allows users to track items in the “Find My” app on iOS. Using Ultra WideBand technology and U1 chip, AirTag can accurately measure their distance from iPhone and return the exact location. AirTag is an accessory with many smart gadgets worth owning.

The Sidewalk was announced by Amazon in 2019 and ready to launch in the middle of next month. Photo: Amazon This is a project that Amazon has been researching and developing for years, it was first announced in 2019. Amazon Sidewalk will connect things like yard lights, pet trackers, or sensors on mailboxes. Sidewalk’s aim is to provide wireless infrastructure for these devices by turning Amazon devices like Echo speakers into connection points that any Sidewalk-enabled device can use. Amazon will use Sidewalk’s low-energy bluetooth connections as a home wifi backup network. On the Echo front, Amazon plans to take advantage of Sidewalk’s low-energy Bluetooth connections as a backup network for your home wifi, which means better stability during device setup and Reconnect to the router faster when you update the network name or password. Amazon says that Sidewalk is expected to support multiple wireless protocols such as Bluetooth Low Energy, Lora low-bandwidth protocol in the 900 MHz band and others, opening the network to more third parties while providing the ability to connectivity and better battery life. Developer LoRa Semtech Corp. said they are partnering with Amazon on the Sidewalk initiative. The combination of Amazon and Tile tracking company to expand Tile’s search network for Find with Tile devices and device partners leverages search technology. Customers can rely on Tile trackers in conjunction with Amazon Sidewalk to find related items such as for money, other keys, or everything. Amazon Sidewalk connection diagram, data transferred from device to application server and back using Sidewalk bridge. Photo: Amazon Amazon’s next partner on this project is CareBand, a maker of wearable technology designed to improve quality of life for people with dementia. An Amazon pilot program will combine Sidewalk’s long-range connectivity with CareBand technology to support features such as indoor and outdoor activity tracking, help buttons, and automated analysis of samples. work. The biggest problem with Amazon Sidewalk is privacy and security, many questions are posed and which Amazon answered that, Sidewalk is built to keep your data safe and give you control. my experience. Data shared over the Sidewalk network is protected with three layers of encryption, accessible only to the devices you choose, and automatically deleted every 24 hours to protect your privacy. Amazon Sidewalk will launch on June 8, users do not have to upgrade hardware from selected devices such as the 2nd generation, 3rd generation spherical Amazon Echo, Amazon Echo Show 10, Ring Floodlight Cam and session The Ring Spotlight Cam is wired and many more, but there are no Eero devices that Amazon purchased in 2019 on this list. Most recently Apple introduced to consumers the Apple AirTag device with a small circular design to track forgotten devices such as keys or wallets, they will be tracked in My Find on iOS, it is for is a feature similar to Tile and will be a direct competitor to the tracking technology firm.

I’m a pretty neat person. Furniture when going home like backpack, glasses, keys or wallet are stored in the correct tray in a box next to the door. Thanks to that, I rarely have to look for things that are important to me before going to work. However, no matter how neat I am, there are times when I lose my belongings. I dropped the wallet on an acquaintance’s car, and because the wallet fell into the slot under the seat, my friend couldn’t find it. Had it not been found by the car washer, I might have had to go over and over again. These are situations where a misplaced device like the AirTag comes in very handy. I was very excited when Apple introduced the AirTag, but it still has many inconveniences when it comes to real-world experience. Accessories “cheap” in the Apple way Excluding EarPods or chargers, AirTags is Apple’s cheapest standalone product. This accessory has a genuine price of about 800,000 VND, and if you buy a set of 4, the price is a bit lower. However, for many this will not be the final price to be able to use AirTag. The device has a round design and two sides are not flat, meaning it is difficult to secure in the compartment of a handbag. Leaving AirTag in your wallet just makes your wallet look good, while lowering your device’s notification volume. AirTag is also quite thick, so placing it inside thin wallets will make the wallet look up quite a lot. In addition, if the AirTag is placed in the wallet or compartment too thin, the efficiency will also decrease. The solution now is to buy a leather pouch. Although there are no prices in Vietnam, the genuine bags that Apple sells are priced equal to or several times higher than the AirTag itself (from 29-449 USD). Leather cases of craft units in Vietnam also cost about 200,000 VND or more. If you buy this accessory, the price of AirTag will be nearly 1 million dong. AirTag pairs very quickly with iPhone. Due to not being able to buy a holster in time, I used the “bare” AirTag, and immediately understood why a holster was needed. In less than a day of use, leaving this accessory in the backpack and wallet compartment, both the aluminum and plastic sides of AirTag have had scratches. Actually scratches will not affect the function of the device, but for those who require high looks, these are still the points to pay attention to. Well done the main function Connecting AirTag to iPhone is very simple. Just bring the accessory close, the machine will automatically recognize and the set-up takes only about 30 seconds. This is a big plus compared to other finder devices. To find items attached to AirTag, users have 3 ways. First, they can go to the Find My app, choose to show up on the map to see the last recorded location. If you are in the same apartment, you can press the speaker button to let the AirTag play the sound. The third method only applies to iPhone 11 onwards, allowing the display of the direction and distance to the nearby AirTag. The “exact find” function worked quite well, but still occasionally lost the signal. The Find My network with billions of devices running iOS is a huge advantage of AirTag. No need GPS or network connection, users can still find the AirTag when it is near any iOS device. Testing in city conditions, I found the position of AirTag on the map was quite accurate. The challenge will come when you want to find the AirTag nearby. The AirTag’s “speaker” is in fact the white plastic side of this device. When you select a sound feature, the plastic face vibrates to create sound. This sound is only enough to be heard in an apartment, when the background noise is quite small. If you search inside a multi-storey house, or assume your family member has the TV turned on quite loudly, you will be hard pressed to hear AirTag’s sound. This is why you should not leave AirTag inside your wallet too tight. At that time, the volume of AirTag emitted will be much smaller, reducing the efficiency when searching. The search when the AirTag is lost is quite effective, the address is accurate. The UWB wave precision search is also useful, but efficiency depends on the environment. When I tried to leave AirTag in the living room of a 2 bedroom apartment, the iPhone frequently reported “weak signal” when I went into one of the bedrooms. Only when the distance is less than 4 m, and there is no barrier between the iPhone and the AirTag, can the device be able to accurately indicate the distance and direction. Combining all 3 of these features, the ability to find lost items will increase significantly when attached to AirTag. However, there are still environments where AirTag is not very efficient, like in a large apartment, or in the middle of a crowded shopping mall. It is also not suitable if you want to leave it on your motorbike to look in the parking lot, as cheaper and louder accessories are available on the market. It would be disastrous if used the wrong way At launch, Apple stated that the AirTag was an accessory “to track things, not to track people”. The company also integrates a number of features so that users know when someone else’s AirTag comes with them. However, in practice these features all have vulnerabilities. The current AirTag can still be used to spy on others. The first way AirTag notices is sound. According to Apple, after “a while”, if an AirTag is separated from its host device, it will squeal to get attention. The company did not specify how long that period was. Just squeeze or stick the tape around the AirTag and the sound will be very soft. According to the Washington Post , it took three days since the last time away from the owner, the AirTag cried for about 15 seconds, and then rang every few hours. The 3-day period is quite a long time for AirTag owners to keep track of the places the victims visit. Besides, reducing the sound of an AirTag is not difficult. If you detect an AirTag that is not with the same account but has been nearby for a long time, the user’s iOS device will also pop up a message saying there is a strange AirTag. The victim can press play to find the strange AirTag, but cannot access the map or find the exact same as the official AirTag. However, in my hands-on experience carrying the strange AirTag all day, I never get a notification on my iPhone. Also, if the victim uses an Android phone, they won’t receive any notifications. AirTag uses the familiar CR2032 battery, sold in every watch shop. AirTag still has many vulnerabilities to be misused. That’s not to mention if the AirTag owner is spying on a relative and knows their iPhone’s password, that person can go into the Find My app and turn off notification when it detects a strange AirTag. Although Apple promises very well, AirTag can still be used as a tracking device for others. In the future, the company may update to reduce the alarm interval or adjust the notification feature. At present, AirTag still has many major vulnerabilities that can be exploited for the wrong purpose. Should I buy AirTag? If you are an iPhone user and forgetful, AirTag will be a very useful accessory, especially with important objects. The price of nearly 1 million is not high compared to the effort of redoing papers in your wallet, or hitting a car key. AirTag can be said to be a huge reason iPhone users continue to stick with Apple’s ecosystem. However, if you do not use an iPhone, there are many other options on the market, with prices as low as half the Samsung SmartTag or Baseus Intelligent T3.

AirTag has been long awaited by Apple ecosystem users. Many people have been expecting a new accessory that allows them to supervise their children when they go to school, or to control their pets to avoid loss. However, these practical applications are what Apple suggests not to do. According to Kaiann Drance, vice president of global iPhone marketing and senior director of connectivity and sensors Ron Huang, Apple designed AirTag to help users monitor the location of objects, not people or animals. . So, if parents need to track their child’s footsteps (eg in an amusement park or fair), “Apple” recommends using the Apple Watch with Family Setup, regardless of the cost. for this option was much higher than AirTag. Using Bluetooth energy-saving connectivity and W1 chip (similar to AirPods), AirTag is compact in size, can be attached to devices, keys, bags … to monitor the location of items on an Apple digital device (eg iPhone). AirTag is also equipped with micro speakers, allowing audio playback to help users easily locate their items. In fact, to ensure security, Apple uses a data encryption mechanism to limit only the iPhone that has synced data with AirTag can see the exact location of the accessory. However, the fact that users can abuse AirTag to spy on each other is still a concern. Besides, AirTag with removable battery structure will also be easily disabled by bad guys. This makes it more suited as a personal utility accessory than an anti-theft support tool. The Find My app on the iPhone can direct the user to find the previously synchronized AirTag with an error of just a few centimeters. As planned, AirTag will start selling on April 23 (US time), with prices about $ 29 for a single product and $ 99 for a package of 4.

The iPhone and Apple Watch today have a very rich ecosystem, thousands of different straps, chargers, and protective cases. The AirTag is like an Apple Watch in that you need an iPhone for it to work, but it will need its own personalization just like an Apple Watch. Apple has made no secret of its expectations of AirTag. Right from the moment of purchase, customers can choose to engrave something for free with a variety of cute accessories such as leather straps, keychains, and even combine with Hermés to sell accessories 15 times more expensive than the AirTag. . That turns AirTag into a real jewelry that you want to show off to everyone to see, look both tasteful, technology is quite luxurious. If it was a jewelry, the cost comes also very immense, each person likes a style. An additional cost is required AirTag costs $ 29, which is quite a reasonable price for a useful accessory from Apple. But that’s just the beginning because Apple has made it in a way that forces you to buy accessories. AirTag is round, made of plastic so unless you need to track something there is space to put it inside there is no way to attach it to anything. It has no holes to hook anywhere. That’s when you need to think about buying accessories for it. Assuming you have 4 sets of car and home keys, you will need to purchase a $ 99 package for 4 AirTags and include a strap to attach them. Apple’s normal leather strap costs about $ 35, totaling about $ 240, roughly the same as an Apple Watch SE. That’s not to mention the $ 350 Hermés strap, the total amount up to 1,496 USD on par with the iPhone 12 Pro Max. Although third-party brands may sell straps for less, the new straps are just the beginning of Apple’s overall accessory plan. Change the way we buy accessories Usually when you have bought something, then you will consider buying accessories for it. But Apple can be taller because it makes you feel interested in a particular AirTag accessory and then buys an AirTag to fit it. Nomad’s glasses strap. Due to the design of AirTag, it needs a certain accessory to attach it anywhere, so there will be a lot of interesting accessories coming out that you find it essential. Nomad, for example, has just launched the AirTag Glass Strap to both prevent the glasses from falling and not be afraid of losing them when you sit anywhere. Its price is 40 USD. Loop You can buy the small AirTag, but that’s just the beginning. The more creative accessories you create, the more AirTags can be purchased. In the future, maybe Apple will sell seasonal straps in different colors or a special edition in partnership with Nike, … all that makes you buy more. This is the technology that creates the ever-changing fashion and fashion. Remember how many cases you bought for your smartphone. AirTag definitely does it, and so do many accessories. In the future there will be a wide variety of accessories specially designed to motivate us to buy accessories first, then buy AirTag later. That loop will not stop.

Photo: Howtogeek In addition to the iPhone, iPad, Apple Watch, AirPods and MacBook lines, on April 20, 2021, Apple officially launched a new device called AirTag. This device is designed for users to track down and find lost items. This device has been rumored and expected for a long time and now it is officially released. Reasonable price AirTag selling price announced by Apple is $ 29, equivalent to about 700,000 VND. That figure is even $ 6 lower than the Tile Pro and on par with Samsung’s SmartTag +. Apple also offers more options for customers to buy four units priced at just $ 99. Early orders are scheduled for delivery on April 30th. Compact design Photo: Macrumors AirTag comes in the form of a white round knob with a metal plate on one side and is slightly larger than the bottle cap. They measure 1.26 inches in diameter and 0.31 inches tall and weigh 0.39 ounces (11 grams). For each Airtag, customers get free engraved names, including text and a choice of 31 emojis, when purchasing from apple.com or the Apple Store app. Hardware This device has a built-in audio speaker that makes it easy to locate the Airtag. Each AirTag has an integrated accelerometer, a replaceable CR2032 battery and can be used continuously for 1 year thanks to the energy-saving Bluetooth LE technology. Users can click on the back of the Airtag to replace the battery for their device. The way it works is simple Photo: CNBC Initially, users will connect AirTag via iPhone, iPad, will have pop-up when the product is near iDevices similar to the general AirPods connection. When you tap AirTag in the Find My app, it uses input from the camera, ARKit, accelerometer, and gyroscope, then transmits the user signal to the AirTag privately using combines audio, tactile and visual feedback. When activated, Airtag will continuously scan and connect to any nearby iPhone, iPad, or Apple Watch to send information and location updates to users through their iCloud account. Optimized use with new iPhone models Photo: Mac World AirTag requires only iPhones running iOS 14.5 and iPads running iPadOS 14.5 to function. This iOS 14.5 / iPadOS 14.5 update will arrive next week, before the accessory goes on sale. This means that all iPhones from the iPhone 6s and later use this device. However, if you own an iPhone with U1 chip, that is, iPhone 11 and above you will make the most of AirTag’s capabilities. With U1 chip, you can easily orient accurately as well as calculate the distance from you to objects. Is the Airtag waterproof? According to Apple’s Newsroom, the AirTag is IP67 water & dust resistant. That is, it sinks 1 meter of water for 30 minutes, and normal daily circumstances will not affect AirTag when you let it get caught in rainwater, splashing water, dust, sand, … Airtag connection range Although not officially confirmed by Apple, many sources have said that the device can connect and work well with a maximum range of up to 100 meters. At this distance you can easily find your objects with precise navigation and distance measurement in the Find My app. How to find a lost item with Airtag Photo: CNBC When the user’s device is out of range of Bluetooth connectivity, the device relies on the Find My network with more than 1 billion Apple devices globally. Apple devices near the AirTag will scan and find it, when found, it will transmit the signal to a device connected to the network and send location information back to the owner. In addition, even when there is no iOS device nearby to detect, AirTag itself, when detached from the host iOS device for too long, will make a noise for others to see it. Those who find AirTag can use an iOS device or any NFC device to view the information of the owner of the AirTag. Security Apple believes that location data and location history won’t be stored anywhere. In addition, all location information will be end-to-end encrypted and not stored anywhere.This also means that only the owner and the AirTag will read each other’s locations.

Apple AirTag is actually quite small and its size is only close to the bottle cap. This product has a simple front in case you didn’t choose emoji engraving for free and comes with the Apple logo on the back. “Apple Apples” has equipped AirTag with IP67 water and dust resistance so you can attach it to your pocket or even your pet without worrying about the accessory being damaged in bad weather. . Apple AirTag even has a small speaker inside so it can alert you in case you can’t find your stuff. This accessory comes with a battery life of “over a year” and users can replace it easily. The back of the AirTag is designed to be slightly protruding, where you can replace its standard coin cell battery. As Apple describes it, the AirTag setup is “miraculous”. This accessory will automatically detect your iPhone and display the same setup screen as the AirPods. You just need to name it or set a default like “Key” or “Jacket” and the AirTag tag will start showing up in the “item” section of the Find My app. Tracking accuracy AirTag uses Apple’s U1 chip, found in the iPhone 11 and iPhone 12 series, to determine the exact location. Using the Ultra WideBand technology and the U1 chip, the AirTag can accurately measure their distance from the iPhone and return the exact location. When you tap the AirTag in the Find My app, it uses input from the camera, ARKit, accelerometer, and gyroscope, then guides the user to the AirTag using a negative feedback combination. bar, touch and image. Apple has also added support for accessibility features to AirTag. For people who are blind or have low vision, the VoiceOver feature can be used, which will provide directions such as “AirTag is 9 feet left from you”. Find My Network Apple introduced its Find My Network to third-party accessory manufacturers earlier this month, and it now says “is approaching one billion of Apple’s Find My Network devices”. It is known that AirTag relies on Bluetooth and U1 chip to return location to the user. Therefore, if the accessory is detached from the user, it sends an anonymous signal to surrounding Apple devices. AirTag will then forward its own location, via the nearest Apple device, to its owner in the background, privately. Lost mode If you lose your AirTag and cannot find its location, you can put AirTag in “Lost Mode”. This will create a trigger in Apple’s Find My Network, and in the event an Apple device gets close to your AirTag, it will forward the location of this accessory (private) to your iPhone. If an AirTag is in “Lost Mode” and is found by someone, a user can simply touch the AirTag on an NFC-enabled device (not necessarily an iPhone) and it will automatically open a web page, where details will be shown such as phone number of the lost person. Accessories Apple also released a number of accessories for AirTag. This product does not have a magnetic back or designed to attach to the user’s object, so it will depend on accessories to do that. Apple says users can ditch the AirTag for a bag or purse, and it still works fine. But for objects like keys, it must be kept in a special kind of lock. Apple has released a number of first-party accessories for the device, including Polyurethane Loop, Leather Loop, Leather Key, and some special edition Hermès accessories. The Polyurethane ring costs $ 29 (around 670K), the leather key ring costs $ 35 (around 800K), and the leather bracelet costs $ 39 (about 900K). Third-party accessory manufacturers will also roll out a number of accessories for AirTag in the coming months. Easy to replace battery AirTag comes with a battery that can be easily replaced. Apple says that the AirTag will perform well for “more than a year,” after which users will have to replace its batteries. This accessory uses a standard CR2032 coin cell battery, which can be easily replaced by removing its back cover. Privacy AirTag does not store location data on the device. It only forwards a signal to the nearest Apple device, which is then used to locate the AirTag. Apple says that data is kept confidential and communication with Find My Network is end-to-end encrypted. AirTag also comes with a host of other security features. If an AirTag detects that it is being used to track an unwanted location, it will stop forwarding that location to the user. If separated from its owner for too long, the AirTag will play a sound when someone moves to attract attention. AirTag accessories will be sold for a starting price of 29 USD (about 670K) and you can buy 4 combo for 99 USD (about 2.3 million VND). It’s available for pre-order starting April 23, and will hit retail stores April 30. In Vietnam, the expected list price of Apple AirTag is about 790K. Ceiling paint According to S-FORUM

Combined with the Find My app on iPhone, iPad and the global iOS device network (Find My network), AirTag users can locate the device even when the device is out of Bluetooth coverage. “If the AirTag gets lost and out of Bluetooth coverage, the Find My device network can locate it… Using billions of Apple products around the globe, they will catch the lost Bluetooth emitted by the AirTag the owner’s device location anonymously and privately “, Apple shares about the AirTag’s location feature. As such, AirTag does not have GPS. This means the device cannot notify the real-time location to the user. Besides, GPS allows independent operation, no need for range of connection like AirTag. Having range of connectivity means that AirTag may be out of network coverage. If the device is out of Bluetooth coverage and is not near any iPhone, the AirTag will not be able to display the exact location. In Vietnam, AirTag is priced at VND 790,000. Photo: Apple. In addition, Apple claims the location is not saved in AirTag, data transmitted to the Find My app is also end-to-end encrypted. After being launched by Apple, many people said the Find My network was a loophole, making AirTag can be abused to track other people. However according to the page Mashable Apple has designed a special feature on AirTag to help prevent this. Specifically, Apple describes that iOS devices can detect lost AirTag from its owner. Also plays a notification if an AirTag moves with them from one place to another. If the tracked person is not using an iOS device, the AirTag itself will play an alert bell while on the move to get attention (if it is lost from the owner for a long time). If detecting strange AirTag, users can turn it off by touching iPhone or NFC-enabled device and then following the instructions. However, Apple has not yet said what the ringing will be from AirTag. The time it takes for AirTag to ring the bell since leaving the owner’s hand has not been revealed. Therefore, using AirTag to spy on others is still worrying experts. Apple launches new purple iPhone and improved iPad Pro M1 During the Spring Loaded event taking place at 0:00 on April 21 (Vietnam time), Apple introduced a series of products including iPhone 12 purple version, new design iMac, AirTag card, iPad Pro M1.

At the Spring Loaded event, Apple unexpectedly announced a new Purple color for two devices, the iPhone 12 mini and the standard iPhone 12. Customers will be able to order from April 23, and Apple will begin shipping on April 30. So, after 5 colors: Black, White, (Product) Red, Green and Blue, Apple has announced a new Purple color for the two iPhone 12 mini as well as iPhone 12 models. Unfortunately, Apple does not announce the Purple color for the other two models, iPhone 12 Pro and iPhone 12 Pro Max. The Purple version brings a fresh look to the iPhone 12 and iPhone 12 mini. You should wait for this color version to appear directly in Vietnam to be able to make the final choices, do not forget that Apple products outside see above website it also takes practice on hand to have the most accurate experience. IPad Pro 2021 series with powerful Apple M1 chip, 5G network support At the end of the event, Apple introduced the 2021 iPad Pro line (11 and 12.9 inches) with Apple M1 chip, Thunderbolt standard support, 5G connectivity with mmWave band in the US. In terms of design, the new iPad Pro is almost identical to the 2020 generation, albeit the new devices are a bit thicker. The new iPad Pro features a Liquid Retina XDR display, delivering darker contrast, higher brightness levels up to 1,600 nits. It’s a new mini-LED panel with 10,000 lights, an extremely high contrast ratio of 1,000,000: 1. All the highlights of the new iPad Pro 2021 line at the event. The iPad Pro line has been around and has been upgraded for many years, but perhaps never has the iPad Pro been as attractive as this year. For the first time, the iPad Pro no longer uses the A-Series processor CPU but completely switches to the Apple M1, which previously only appeared on laptops (Macbook), this change brings extreme processing capabilities. powerful and parallel is a series of impressive upgrades. No need to worry about losing your belongings with AirTag AirTag is an object tracking tool and can be attached to many things, such as bags, wallets, keys … The device will assist users in tracking in the Find My app on iPhone. AirTag connects to iPhone via Bluetooth and uses UWB (ultra-wide bandwidth) chip to locate attached objects. AirTag itself does not have any adhesive to attach to objects, instead, AirTag needs to be used in combination with straps, hooks to attach to objects. To own an Apple AirTag, at the international market price we need to spend about 29 USD (equivalent to 670,000 VND), Apple for customers to order from today (April 21), catch First delivery from April 27, when buying at the Apple Store we will be engraved with free icons. There is currently no selling price and time to sell in Vietnam, but an interesting product like AirTag will probably soon appear in the Vietnamese market. Apple TV 4K (2021) appears with Apple A12 chip, which plays 4K 60FPS video During the event, Apple also announced a new generation Apple TV model, replacing the Apple TV 4K launched in 2017. The new version retains the name but brings more upgrades, especially in terms of performance. with A12 Bionic chip. This allows the product to play 4K HDR content as well as Dolby Vision video up to 60 FPS via AirPlay from the iPhone. 120 Hz refresh rate is also one of the important highlights of the device. In particular, the Apple TV 4K (2021) remote control is also redesigned, thicker than the previous version. It also features a new five-way touch controller that replaces the old generation’s swipe keyboard and a power button to turn off your TV. The Siri search button has been moved to the side of the control, below the user’s right thumb for quick action. As for Apple TV, the device retains the same design but is upgraded in terms of hardware and software inside. Apple TV 4K (2021) will optimize the colors on your TV screen using the light sensor on your iPhone. The new Apple TV 4K will start at $ 179 for the 32GB memory version, which will be available on April 30. The 64GB version will cost $ 199 higher. IMac computer with many colors and runs on the Apple M1 chip Apple at the Spring Loaded event announced the iMac 2021 computer with a completely new look. The device comes in a total of seven colors: Green, yellow, orange, pink, purple, blue, and silver. The front of the iMac has a 24-inch Retina display with 4.5K resolution with relatively thin bezels. In particular, the 2021 iMac is equipped with an Apple M1 chip. Apple says the CPU on the new iMac is 85% faster than the previous 21.5-inch iMac, GPU performance is also 2x faster than the first model. Ceiling paint According to S-forum

This year’s iPad Pro line has integrated the M1 chip instead of the A series chip models as before. The M1 chip has been integrated in the Macbook Air and Macbook Pro laptop models, providing more powerful performance than Intel chips. The M1 chip was included in the iPad Pro to replace the already very powerful A12Z chip. In addition to the new chip, the iPad Pro 2021 also has built-in Thunderbolt on the existing USB port, as well as eSIM and 5G technology for users to transfer data faster. The 12.9-inch iPad Pro version is equipped with a mini-LED display with a contrast of 1,000,000: 1 and a maximum brightness of 1600 nits, which is better than the brightness of 600 nits on the 11-inch. Both 11-inch and 12.9-inch iPad Pro models come with up to 2TB of storage options. The 1TB and 2TB iPad Pro models will be equipped with 16GB of RAM instead of 8GB of RAM in the lower-end versions. The front camera of the device is upgraded with an ultra-wide 122-degree angle with the Center Stage feature that automatically aligns the frame according to the user’s movement. The starting price for the 11-inch iPad Pro version is $ 799 and the 12.9-inch version will be $ 1099. AirTag This is a device that helps users locate lost items in the Apple product ecosystem. This device has been rumored and expected for a long time and now it is officially released. AirTag is integrated with a speaker, accelerometer and a CR2032 battery that can be used continuously for 1 year. It will broadcast the Bluetooth signal to nearby Apple devices. The location of the devices it detects will be sent to iCloud and the owner of the device can find the lost item through the Find My app. For iPhone 11 or 12 series users, due to the built-in U1 chip, they can use the Precision Finding feature to locate the AirTag while nearby. Apple pledges that all devices that send their location to AirTag are secure and anonymous. The selling price of AirTag is 25 USD. If you buy a combo of 4, the price is 99 USD. New iMac It couldn’t be helped, after putting the M1 chip into laptops and iPads, now the Apple desktops are also equipped with this powerful chip. The new iMac has a thinner, sleeker, and more stylish design. The screen size has been increased from 21.5 inches to 24 inches with 4.5K resolution. The resolution of the front camera is also increased to Full HD 1080p. Included with the machine is the new Magic Keyboard keyboard. This keyboard is integrated Touch ID sensor to help unlock the device faster and switch users on the device easily. In particular, both the iMac and the accompanying accessories include Magic Mouse, Magic Trackpad and Magic Keyboard with 7 colors for users to choose from, including gold, silver, orange, purple, pink, green, and blue. The new iMac will be available in the second half of May and will be priced at $ 1299 for the 8GB storage and 256GB version. The yellow, orange, and purple iMac models with higher configurations will only cost $ 1499 or more.

From Marcus Schuler, ARD studio Los Angeles The pandemic year was a record year for Apple. The war chests are princely filled with annual sales of 275 billion US dollars. So there is no reason for CEO Tim Cook to deviate from his previously extremely successful two-pronged strategy. On the one hand, Apple designs its own chips for smartphones, tablets and desktop computers, which was also evident in yesterday’s presentation. This sets yourself apart from the competition even more clearly and reduces dependencies such as recently on chip manufacturer Intel. On the other hand, the Californians are diligently expanding their service division.

Podcast platform should now also bring money

In the current case, the European music streaming service Spotify, in particular, is unlikely to like that, which has meanwhile established a leading market position in streaming and in the distribution of podcasts in the USA. But if you take a closer look, then Apple has been in the podcast business much longer than Spotify. Spotify hadn’t even been founded in 2005, when Apple was one of the first companies to support audio podcasts with their iTunes directory. It has stayed that way to this day, only Apple never made anything of it. Now the Californians want to profit from it commercially by offering a subscription service for professionally produced podcasts. Podcast makers can ask for money for individual episodes or for entire series. Apple holds its hand on the commission.

EU is already investigating

With the new offer, Apple is making itself popular with podcast producers. It also strengthens its service division and binds its customers more closely to its own offers. This strategy has paid off so far. In the past quarter, Apple achieved sales of almost 16 billion US dollars with this division. Compared to the previous year, this is an increase of almost 25 percent. But the plan also causes trouble. The EU is already under investigation. Spotify had accused the tech giant of preferring its own apps in its app store. Apple denies that. The Swedes have taken many millions into their hands in the past few months to build an attractive offer on their platform. So far it has paid off. In the US, Spotify has 28.2 million monthly listeners – according to eMarketer, Apple has 28 million.

Tracking device at a competitive price

The group is also likely to be in trouble with its new “AirTag” tracking device. They are attached to bags or key fobs, for example, and can then be tracked with the iPhone. So far, Tile has been the main company in this market. She accuses Apple of unfair business practices. The company had already complained about Apple last year. Some of the allegations were the subject of the US Congress. Now Apple is launching its AirTags on the market next Friday and undercutting some of the Tile devices. For example, an AirTag costs $ 29 while a similar device from Tile costs $ 36.

With the AirTag, Apple is also pushing into the tracking device market. Image: via REUTERS

11.5 millimeters thin desktop computer

The remaining product presentations from Apple were less controversial. The company showed its new desktop computer iMac, which is only 11.5 millimeters thick. The narrow form factor is mainly due to the M1 chip from Apple. It produces less heat and only needs two fans. Another special feature of the M1 chip: It is based on the same technical platform as the chips in the iPhones. This makes the interaction of apps work better on both platforms. The new iMac starts with a 24-inch display at around 1445 euros.

New iPad Pro – slight changes to Apple TV

The new M1 chip is also built into the new iPad Pro. The larger model with a 12.9-inch screen also has a significantly improved display with a higher-contrast representation. In the corona pandemic, the iPad developed into an important source of money: in the last Christmas quarter alone, iPad sales rose by a good 40 percent year-on-year. On the other hand, the further development of the Apple TV box is disappointing – if you can even call it a further development. The device wants to score with better picture quality and a new remote control. The latter was repeatedly criticized for the inaccuracy of its touch field. The box will be available on the market from mid-May for 199 euros.