The era of Hollywood stars appearing densely on billboards hung around the world is over. Fashion brands are now paying attention to Asian stars, especially kimchi idols, according to SCMP . Over the past year, BlackPink group members have continuously become brand ambassadors of leading fashion houses. BTS became brand ambassadors for Louis Vuitton last month. They will promote the brand’s clothing and accessories around the world. The link between idols and the Z . gene “I’m very happy that BTS is joining Louis Vuitton. I hope this partnership will add a modern chapter to the home – luxury and contemporary culture,” said Virgil Abloh – director of Louis Vuitton Men. BTS wore Louis Vuitton clothes at this year’s Grammy Awards. Photo: SCMP. Why choose BTS? The reason given is that they have a “huge” following of Generation Z. In addition, they represent standards that are far from traditional Hollywood beauty. The company’s global personal page is now flooded with BTS photos, including pictures of the group wearing designer clothes to the awards ceremony Grammy at the beginning of this year. BTS isn’t the only K-pop star to enter the world of luxury fashion in this way. Last summer, Rosé starred in the global campaign for Saint Laurent. This year, she was appointed as a global ambassador for Tiffany & Co. The other members of the BlackPink group represent Chanel, Dior and CELINE respectively. For the beauty segment, Armani Beauty has appointed Chinese actor and singer – Dich Duong Thien Ty – as the new global ambassador for makeup and skin care. Meanwhile, Japanese model Koki was recently chosen as the ambassador for Estée Lauder. Asian stars are being sought by major fashion brands. Photo: W, SCMP. Explaining the trend of choosing Asian stars, Rocky Chi – luxury style expert in London, UK – said: “Sales in Europe have plummeted. Brands have to face the reality of billions of dollars. Their largest percentage of customers are from Asia”. Agreeing, Charlie Gu – a marketing expert working in Shanghai (China) and San Francisco (USA) – expressed: “Asia, especially the China region, has made an important contribution to profits. of high-end brands during the time when the world is struggling because of Covid-19. So it’s no surprise that brands elevate Asian celebrities to global ambassadors. The move is intended to spur excitement in the region, in hopes of boosting sales.” Change with the times Some Asian stars are not widely known in the West. However, this is the opposite problem that brands have had in the past. Many Hollywood stars are not particularly famous in China but still appear on billboards around the country. With the rise in popularity of Korean beauty routines as well as the dominance of Chinese consumers in the luxury world, it’s not too difficult for brands to focus on Asian customers. Charlie Gu added, “The global appeal of K-pop and the growing recognition of Asian talent in Hollywood contribute to this new phenomenon. Award Ceremony Oscar this year is really breakthrough for Asian talent. They tend to appeal to younger audiences. Choosing them as global ambassadors could also help close the age gap in luxury spending in the West. In addition, it helps brands broaden their appeal to Gen Z.” Japanese model Koki became the brand ambassador of a famous cosmetic company. Photo: SCMP. In addition, the equality movements in the US have pushed this trend further to get rid of white-centered advertising. Action against Asians has skyrocketed during the pandemic to the point where the hashtag #StopAsianHate has gone viral. In this context, fashion celebrities such as Anna Sui, Phillip Lim and Susie Bubble have spoken out about the importance of promoting Asian designers and models. “When I was growing up, I realized there wasn’t a lot of Asian representation in the fashion industry. It’s more important than ever that we stand up as a community to drive change and acceptance,” said the designer. Jason Wu once expressed his opinion in the magazine Vogue. Finally, that era has arrived. Famous Asian names appear in a series of campaigns by fashion houses. They are constantly being “push” on the cover of many prestigious fashion magazines. BlackPink is the clearest example in recent times when the image of the girls is constantly being “pushed” on the cover.

Rosé’s image began to appear flooded in the media, especially this announcement, Tiffany & Co. devoted entirely to an article published above website official carrier. Fashion magazines, from ELLE Singapore to VOGUE Korea, also continuously released this information. Rosé also has an interesting interview with ELLE Singapore in her new position. What surprised fans, it turned out that Rosé had her first jewelry item since 7th grade, is that after she got her earrings on, her mother bought her a pair of Tiffany & Co.’s earrings. Rosé has started a very successful new year 2021, with her solo debut achieving a series of great achievements, especially in the international market. She is also particularly favored by the Yves Saint Laurent brand with consecutive appearances on the covers of major fashion magazines both domestically and abroad. For sure next time, Tiffany & Co. will also continue to push Rosé’s image in hit magazines. In addition to Rosé (BLACKPINK), in Asia, there is Dich Duong Thien Ty, also the company’s global brand ambassador. Tiffany & Co. It was also revealed later that the images of the two artists will be covered globally in the brand’s campaigns. This makes netizen Trung and Korea cannot help but expect the two artists to have a combination like taking photos and filming CF together, this will be a very satisfying combination because the beauty of Rosé and Dich Duong Thien Ty are both excellent .

Recently, while the BLACKPINK sisters and colleagues who are Dior’s brand ambassadors constantly appear on the media as well as in major magazines, Jisoo is quite quiet, only occasionally posting photos. selfie to personal IG account. However, Jisoo has always been considered a very caring “brand ambassador”, most of Jisoo’s everyday outfits and accessories are related to Dior. Example in series selfie latest, Jisoo is wearing the shirt jacket Dior’s white color costs about 106 million VND, she carries 2 bags in the series of photos selfie , one for nearly 88 million dong and the other for more than 108 million dong. Her series of photos, although quite simple, makes them all netizen The comment is: Looking at Jisoo’s photo means you can feel the “brand ambassador” style! Netizen Viet quickly discovered, this shirt was also “sister trendy “Khanh Linh and fashionista Chau Bui used to wear. Chau Bui even wore this shirt twice in a row, once more than a year ago when she attended Paris Fashion Week as a guest of Dior. Miss mix set extremely impressive outfit and personality, plus black lip makeup, boho-style hair braids, Chau Bui not only received praise from the domestic fashionista but also attracted the lens of international reporters. In the promotional photos for Dior is her up On a personal account a few hours ago, Chau Bui wore this jacket again. Way mix Her clothes this time are the same as last time but create a different style. Chau Bui is praised for being extremely beautiful, seductive, and stylish fashionista genuine, making it difficult for viewers to take their eyes off. Khanh Linh also used to wear this shirt in a photo shoot more than a year ago. Way mix clothes of “sister trendy “At that time it was praised for being very trendy and extremely elegant. Along with short hair, necklace chocker Khanh Linh brings a sense of pride to a rich lady.

BTS Officially holds the position of brand ambassador of Louis Vuitton. According to the Her World , Virgil Abloh – creative director of the French fashion house – expressed: “I am very happy that BTS joined Louis Vuitton. I look forward to this collaboration to bring a new image to the brand: cross between luxury. respect and contemporary culture. I can’t wait to share the projects we are working on. ” Image: Vogue France . Lisa (BlackPink) is the face favored by luxury brands. She is not only recognized by luxury jewelry company Bvlgari as an ambassador. CELINE also quickly recognized the influence of the Thai-born female idol and gave her the position of global ambassador. Every time she appears on a magazine or a fashion event in a French fashion house, Lisa gets attention. Image: CELINE . Not just Lisa, Jennie (BlackPink) is also the luxury brand “chose the face to send gold”. The style of the YG beauty is very suitable for Chanel. She even has the nickname “living Chanel tree”. Before officially becoming a brand ambassador, Jennie signed a contract to represent the beauty industry for a luxury brand from France. Image: @jennierubyjane . Jisoo (BlackPink) takes slow and steady steps with Dior. In March, she officially held the position of brand ambassador for fashion and beauty Dior after a long time of cooperation. The favor of the French fashion house for the female idol is shown through the covers of famous fashion magazines, many gifts are decorated with the name … Photo: S ooyaa__ . In June 2020, Rosé (BlackPink) revealed in the magazine Elle Korea about a partnership with Saint Laurent. The YG beauty shared that becoming the global ambassador for the French brand is unbelievable. In addition, she also participated in the campaign to promote the company’s Fall 2020 collection. Not stopping there, the female artist continues to become a brand ambassador for jewelry Tiffany and Co. Image: R oses_are_rosie. G-Dragon (Big Bang) was one of the first Korean artists to “shake hands” with Chanel. Since 2017, he has been recognized as the brand ambassador of the fashion house. The Big Bang leader also often attends new collection shows as guests of the prestigious front row. Image: Koreaboo . Prada selected Chanyeol (EXO) and Irene (Red Velvet) is the face of the brand. The beauty of the SM idol couple is praised in accordance with the spirit of this luxury brand. Image: Prada . In 2019, Kai (EXO) officially became the face of Gucci. In March, an EXO member collaborated with the Italian fashion house to launch a fashion collection with the image of cute teddy bears as the main. As a result, he became the first Korean artist to own a collection of his own name when collaborating with Gucci. Image: Gucci . In February 2020, Gucci announced IU is the Korean regional brand ambassador on the official social networking site. However, many people do not appreciate IU’s fashion style and think that the female singer is not suitable for this position. On the contrary, other netizens expressed: “A series of beautiful costumes that IU appeared in the movie Hotel Del Luna and some magazine photo shoots that have proven she deserves. ” Dazed . Besides singers, many Korean actors have also shown their influence through cooperation with world-class fashion brands. With a unique dress style, Yoo Ah In “caught the eye” of many brands. He currently represents Cartier and Burberry. Image: Bu rberry . While, Jun Ji Hyun became Alexander McQueen’s first Korean brand ambassador. Song Hye Kyo again held the position of brand ambassador for Asia-Pacific region for luxury jewelry company Chaumet and Korean regional ambassador for Fendi. Image: Alexander McQueen, Her World .

The first face introduced by Chanel was Lily-Rose Melody Depp, daughter of famous actor Johnny Depp and singer – actress Vanessa Paradis. Lily-Rose is both a model and an actress, she has the beauty of both parents (America and France), as beautiful as a sexy rose. However, in this cover picture, Lily-Rose is criticized for being less sharp. Jennie (BLACKPINK) was introduced by Chanel as the second cover face of the book The Chanel Book , she wears outfits in the brand’s Spring-Summer 2021 collection. Jennie was introduced as one of the most prominent artists in the brand’s advertising campaigns, especially in Asia. That is why Jennie is the only Asian artist to be selected on the cover of this publication. It is undeniable, although Chanel is already a famous brand, since choosing Jennie as the ambassador, this brand has been widely known to more customers. However, Jennie’s shape this time with buns on both sides was damaged netizen Han complained of “not having Korean style at all, but looking like a Chinese artist”. 3rd cover face of The Chanel Book is Margot Robbie, a famous Australian actress who has made the world “crazy” with the role of rebellious girl Harley Quinn.

Louis Vuitton’s account reads: “ World-famous pop icons BTS are recognized for their inspirational messages that bring positive effects. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. ” In response, BTS wrote: “ Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS, we look forward to the group’s projects with Virgil Abloh . ” (Virgil Abloh is LV’s men’s fashion segment manager). In K-Pop, BTS is known as the group with the most perfect group activities, any advertisement has the presence of all 7 members, not a single member has their own activities. This sometimes makes brands quite hesitant to invite the group to be brand ambassadors, because in addition to the high value of BTS’s name, creating a brand ambassador image with all 7 members. It’s much more difficult to work with just one member. The fact that BTS becomes the brand ambassador of Louis Vuitton can be considered a shocking thing, because BTS has extremely prioritized domestic brands. This is also the first high-end fashion brand to invite BTS to be an ambassador, before that, although the group wore costumes of many famous fashion houses, but never accepted to be an ambassador for any brand. BTS has officially cooperated with four of the 10 most valuable global brands: Coca-Cola, Samsung and most recently LV and McDonald’s. Among luxury fashion brands, Louis Vuitton is the brand with the highest brand value globally, then Chanel, Hermès, Gucci … Louis Vuitton is also the only high-end fashion brand named in the Top 10. the most valuable global brand in 2020 (ranked first by Apple). After hearing this information, netizen jokingly, it is true that the group with the highest brand name value is different, choosing the brand as the fashion brand ambassador must also choose the brand with the highest brand value!