A carbonated beverage and a dish that is both spicy and sour, often served with rice, bacon, instant noodles, but also made by a fermentation method like kimchi, how can it be combined with can each other? But in Korea, yes! Even this kimchi energy drink is very popular and is enthusiastically welcomed by young Koreans. Because when you eat greasy food, carbonated drinks will make you feel less bored, combined with the taste of kimchi will be more delicious. Kimchi-flavored soft drinks are being enthusiastically welcomed by young Koreans The water can is designed in white with a very eye-catching cabbage kimchi pattern, feeling both cool and sweet. When not trying it, many young people think this is a strawberry-flavored carbonated water because it has a beautiful peach-like color. When enjoying, it does have a strawberry taste, the gas concentration is not too strong, but later on, the taste of kimchi can be felt, but not very strong, just spreading in the mouth and then melting. The content of kimchi accounts for 0.001%, only creating a feeling for the drinker. Kimchi-flavored soft drinks are also energy drinks, helping users feel more alert and energetic. A 240ml can of water is sold for 3000 won (VND 63,000) in Korea.

While Coca-Cola’s new products have been well received by the market, a reporter from Beijing Business Daily discovered that beverage companies have already targeted the alcohol track. The beer category appears in the new trademark of Wanglaoji, a leading domestic herbal tea company, and another member may be added to the liquor market.

For many beverage companies involved in alcohol, industry insiders analyzed that beverage companies’ cross-border layout of alcohol is mainly because their category growth is restricted, and they hope to seek new increments through cross-border.

Cross-border wine sales

When the new Coca-Cola sparkling wine products were launched, heated debates arose. Beverage companies are very attractive to be a wine seller. When it comes to the sales market, beverage companies’ wine selling dividends begin to appear.

A reporter from Beijing Business Daily entered the official flagship store of Coca-Cola and found that from the first day of June to today, the new sparkling wine has three product links. According to incomplete statistics, the total sales volume is nearly 8,000 and the number of evaluations totals nearly 1,000. Compared with Rui’ao Zero Sugar Sparkling Wine, which was launched on JD.com on the same day, with only 100+ ratings, Coca-Cola’s new products are more popular in the consumer market.

It is not surprising that “Happy Water” is involved in wine, as the interaction between herbal tea and beer has also attracted attention. It is reported that Wanglaoji, a leading Chinese herbal tea company, has classified beer categories among the 100 newly applied trademarks. In this regard, the person in charge of Wang Laoji said that the company registered the trademark only to protect intellectual property rights, and there is currently no plan to market beer products.

However, a reporter from Beijing Commercial Daily found in the official flagship store of Guangyao Baiyunshan that Wanglaoji already had craft beer, Jibei, but the sales of this product were bleak, with monthly sales of only 3.

Yin Kai, the founder of Chaoyinhui (Shanghai) Brand Management Co., Ltd., believes that although Wanglaoji has had a dispute over management rights, he has always done a good job in trademark protection. Regarding the 32 categories of beer, Guangzhou Pharmaceutical Group applied for and was approved for registration in 1992 and 1995. Since then, it has continued to apply for a large number of trademarks in 32 categories. Therefore, Wang Lo Kat’s response does not rule out the possibility of his involvement in beer.

The company that loves liquor trademarks is also Genki Forest. In April this year, Yuanqi Forest registered “Liquor Gas Forest” and other liquor trademarks. The reporter further learned through Tianyan Check that in the international classification of Yuanqi Forest’s trademark information, there are a total of 1,365 “32 categories-beer and beverages” and a total of 474 “33 categories-alcohol”. Prior to this, Yuanqi Forest invested in Shanghai Bishan Beer Co., Ltd. and Beijing Guanyun Technology Co., Ltd. in February and March this year, respectively, and entered the beer and liquor double track.

Break the circle for profit

From Coca-Cola to Genki Forest, the enthusiasm of various beverage companies to sell alcohol is unabated. The main reason is to find new profit growth points outside of its own category.

Regarding Coca-Cola, some people in the industry believe that, in addition to improving the strategy of all-category beverages, beverage companies’ selling alcohol is more likely to seek to increase the company’s business under conditions of unsatisfactory performance. According to the 2020 financial report, Coca-Cola’s revenue last year was 33 billion U.S. dollars, a year-on-year decline of 11%. In addition, according to Coca-Cola’s 2021 quarterly report, the company achieved a net profit of US$2.25 billion in the first quarter of this year, a year-on-year decrease of 19%.

With the decline in the performance of beverage companies, the temperature of the beverage market remains unchanged. According to Tmall data in 2020, the search volume of product keywords such as “micro-drinking” and “fruit wine” has increased by about 70% year-on-year. Tmall liquor turnover data in 2020 shows that the overall year-on-year growth rate of wine is 40%, the growth rate of fruit wine is 70%, and the growth rate of pre-mixed wine is 60%.

Yin Kai believes that the alcohol products and self-owned beverage products of beverage companies have a considerable degree of overlap in the three dimensions of target groups, channels and consumption scenarios. At the same time, in terms of supply chain management and quality control, beverage companies have a crushing advantage over new startups. Compared with traditional wine companies, beverage companies have obvious advantages in consumer taste trend research and brand promotion.

Do consumers pay?

Beverage companies have set off a craze for selling alcohol, but what is concerned is whether these “foreign wines” can last and whether consumers will pay for it.

Industry insiders believe that from the beginning of Wahaha’s entry into the wine track in 2013, and now that young talents such as Yuanqi Forest hit the wine market, the layout of beverage companies in the wine industry tends to have a rapid momentum at the beginning, but the wine market needs long-term layout and deep cultivation , The alcohol products of beverage companies can arouse the curiosity of consumers, but they may not be able to retain consumers.

In the comment section of Coca-Cola sparkling wine new products, consumers have mixed feelings about the product. Some consumers say that the new product has a refreshing taste, low sugar and low fat, and another part of the consumer believes that the new product is “nothing but nothing” and “just passed.”

In addition, a person in charge of the supermarket beverage area told reporters that cross-border products such as new Coca-Cola sparkling wines will be considered when purchasing. Because this type of product will attract more curiosity to consumers, it can also be called a “traffic product”, but the product has not yet been launched in the supermarket, and its offline sales are difficult to predict, because the increase in online sales is not It means that offline is still popular.

Regarding the impact of beverage companies’ entry into the wine track on traditional wine companies, Yin Kai believes that most beverage companies are optimistic about low-alcohol wines and have little interest in high-grade wines. The low-alcohol body weight accounts for a very low proportion of the entire wine industry, so it will not have an impact on traditional liquor companies, but it will pose a certain threat to the beer industry. For pre-mixed and newly created low-alcohol wine companies, although they have taken root on the low-alcohol wine track, they still face pressure from many new entrants.

In the view of beer marketing expert Fang Gang, the future trend of beverage companies’ wine making is still difficult to see. After all, the boundary between wine and beverages is blurring.

Beijing Commercial Daily reporter Zhao Shuping, intern reporter Zhao Dan, intern Wang Ao

Nowadays, in the Chinese beverage market, there has been an energy drink second only to Red Bull, and it has been listed in the A-share market at the end of May, becoming the “first share of functional drinks” with an annual revenue of nearly 5 billion. It is called ” The Dongpeng drink behind the Dongpeng special drink which is highly imitation of Red Bull.

As of the close on June 11, the share price of Dongpeng Beverage has reached 190 yuan, with a market value of 76 billion yuan, while the issue price on May 27 was only 46.27 yuan, and the market valuation was 18.5 billion yuan. In other words, In just 16 days, the market value of Dongpeng Special Drink has increased by nearly 58 billion.

The actual controller Lin Muqin’s shareholding ratio is 50.74%. Now converted into net worth, his shareholding value is as high as 38.5 billion yuan.

Why did Dongpeng Special Drink take the road of “high imitation Red Bull”? This is related to the experience of Lin Muqin, the founder of Dongpeng.

The predecessor of Dongpeng Beverage Group was Dongpeng Industry, which was established in 1987. This old state-owned beverage factory mainly produces herbal tea and water beverages. After Red Bull entered China in 1995, it quickly opened up the functional beverage market. Soon, Dongpeng Beverage also followed suit and launched Dongpeng Special Drink in 1997.

But at this time, Dongpeng Beverage is a small factory on the verge of bankruptcy, with an annual output value of 20 million yuan. Because of its poor profitability, let alone promoting new products, it is very difficult to even pay wages. Until 2003, Dongpeng Beverage ushered in the private reform, and the privatization of factory assets was the priority for internal employees.

At that time, Lin Muqin was the general manager of sales in the factory. He thought this was a good opportunity for a big fight. So, he and the two brothers Lin Mugang spent 1.46 million yuan together to take over the old Dongpeng factory.

Before taking the post of Dongpeng Beverages, Lin Muqin also served as the director of Red Bull’s foundry. Therefore, he has a better understanding of the procurement, technology, and sales of the functional beverage market. After taking over Dongpeng Beverages, he settled for a few years. In 2009, he launched Dongpeng Special Drinks in plastic bottles, intending to enter the functional beverage market with all his strength. In 2013, Nicholas Tse was signed as the brand spokesperson for Dongpeng Special Drinks, and the brand was officially promoted nationwide with a younger brand image.

At that time, only Red Bull took the lead in the domestic functional beverage market. Although there were brands such as Sainiu, Wangniu, and Lehu competing for the second place in the market, they basically followed the low-end route, with a market price of 3 yuan. Around, it’s only half the price of Red Bull. In order to get to the top as soon as possible, Lin Muqin decided to take advantage of the “bull” in brand marketing in addition to differentiation in price and packaging.

In 2013, Red Bull iterated the slogan, and “Drink Red Bull when tired and sleepy” was abandoned. But this slogan, which has been used for 8 years, has been deeply rooted in the hearts of the people. So, Dongpeng special drink painted a gourd, and then shouted, “You must wake up and fight when you are young! Drink Dongpeng special drink when you are tired.”

It is this high imitation slogan that makes Dongpeng Special Drink wear the “high imitation Red Bull” hat.

In the following years, because of the slogan and Red Bull’s Dongpeng special drink, it began to vigorously market through celebrity endorsements, film and television placements, and the World Cup. It soon became a market in third- and fourth-tier cities with more affordable prices, and not only became Red Bull. The cheap alternative version of, has also sat on the market’s second place as hoped.

The rapid development of Dongpeng Beverages is inseparable from the trend of energy drinks in the world. Since the huge success of Monster Beverages in the United States in 2002, energy drinks have become popular in Europe and the United States and swept across Asia.

According to the Pacific Securities Research Report, between 2014 and 2019, the size of my country’s functional beverage market increased by 125%, from 58 billion yuan to 111.9 billion yuan, becoming the third largest beverage market in the beverage industry.

Among them, Red Bull steadily ranks first with a market share of 57%, Dongpeng Special Drinks occupies 15% of the market share, and Lehu occupies 10% of the market. The development potential of the entire market is very considerable, and the gross profit margin of energy drinks is relatively high. .

However, the original low-price strategy also laid hidden dangers for Dongpeng Special Drinks, which not only failed to test the high-end market, but also exposed the problem of too single category.

In 2017, Dongpeng Special Drinks tried high-end products and launched 250ML gold cans, priced at 3.6 yuan, and wanted to enter the high-end market, but its own 500ML plastic bottle version became the biggest obstacle, and it has been reduced to 2.3 yuan per can. .

According to data from its prospectus, Dongpeng Special Drink’s revenue in the first quarter of 2021 was 1.711 billion yuan, a year-on-year increase of 83.37%, and its net profit was 342 million yuan, a year-on-year increase of 122.52%. This performance growth is precisely dependent on Dongpeng Specialty. The sales volume of 500ml gold bottles.

At the same time, the sales of other beverage categories under Dongpeng Beverage are relatively poor. From 2018 to 2020, the performance of Dongpeng Beverage’s functional beverages has increased year by year, respectively 2.886 billion yuan, 4.003 billion yuan, and 4.655 billion yuan. Yuan, which accounts for more than 90% of the company’s total revenue annually.

Although the strength of Red Bull is very different, many investors believe that Dongpeng Beverage has gradually widened the distance from the third and fourth competitors, and has established a brand moat. In addition, energy drinks still maintain high market demand. The growth rate, which has also led to the continuous speculation of Dongpeng Beverage’s share price.

The rustic brown color of the mountains – Photo: Phan Rang specialties Orangutans are collected by people from April to June every year, from big trees growing deep in the forest. Dried orangutan fruit has a rough brown color, the size is only as small as the tip of a thumb. This rustic fruit, a specialty of the mountains, is not only a great refreshment but also an effective folk medicine. Dried orangutans – Photo: Phan Rang specialties Usage is quite simple: You just need to soak the flying orangutan in warm water, the fruit will bloom, fragrant. Remember to remove the seeds and peel, keep the flesh and then mix it with alum sugar, we have a very good cooling drink, in addition to treating constipation and spine problems. Here is the finished product – Photo: Mai Khanh Huong Refreshing drink good for health – Photo: Phan Rang specialties Orangutans, if mixed with é or chia seeds, have a weight loss effect. The flying orangutan has been used by ethnic people since ancient times and the sweet fruit of this forest is still included in the work Fierce childhood by writer Phung Quan. The 8X brothers and sisters must always remember the image of a contact boy named Mung picking up orangutan seeds and bringing them back to his friend at the military medical station to soak and drink instead of beverage on a hot summer day. The mountains and forests of my hometown are very generous and there are many rare specialties that can be found elsewhere. If you have the opportunity, enjoy a special refreshment from this sweet fruit!

Street link This fake is called “Coca-Cola Welfare Fund”. Furthermore, the user after clicking on website Above, provide personal information, link to Facebook will receive a gift worth 2 million VND from this “fake” brand. Website pretending to be Coca-Cola. The web interface is designed similar to website mainstream Coca-Cola. However, after trying the login steps, the Facebook account will immediately be disabled hacker intrusion, the user loses control of his personal page. Accounts that are disabled hacker Intrusion will continue to send spam links link Go to your friends Facebook account and post continue the way link up newsfeed to attract the attention of those who are curious and want to receive the gift of 2 million VND. Roads link “poison” contains virus could get into the computer or smartphone personal data, stealing important user data such as passwords, pictures even ID numbers, CCCD and bank passwords and many other security information. Coca-Cola denied any connection to this fake website. The Coca-Cola brand has confirmed that this brand currently does not have any Welfare Fund link on the whole is due hacker impersonate. Up to the present time, the road link This fake is still spreading extremely widely on the Facebook platform in Vietnam. Facebook users need to be wary of strange links, not linked by personal accounts and absolutely do not provide information on any website. website any suspicious signs. Ceiling paint According to News TGDD

Illustration Ms. Tran Minh Mai, owner of a grocery store on Pham Ngoc Thach Street (Dong Da District), said that if the first days of May, the store only consumes about 2 boxes of green tea, about 25-30 bottles of 500ml rice milk. … but in the past 10 days, the amount of goods consumed has doubled, tripled. In fact, due to hot weather, beverage products such as sugarcane juice, coconut, fruit juice, etc. are very attractive. Ms. Thanh Thuy selling sugarcane juice on Dang Van Ngu street (Dong Da district) shared, sugarcane juice sells for 10,000 VND/cup, every day I can only sell 30-40 cups, but the last hot days, the number of customers 3 to 4 times higher than normal. “Due to the re-emergence of the Covid-19 epidemic, people buying takeout or buying online by the liter increased sharply. On average, every day, the store sells hundreds of liters of sugarcane juice to the market for 25,000 VND / liter, buying from 4 liters or more costs 20,000 VND / liter, minus the cost, the profit is about 500,000 – 700,000 VND / day. Information bar. Not only sugarcane juice, coconut fruit is also “sold out”. Ms. Nguyen Thi Minh, owner of a wholesale and retail coconut fruit shop on Nguyen Chi Thanh Street, said that every day her family sells hundreds of green Siamese coconuts in Ben Tre, the wholesale price is about 22,000 – 23,000 VND/fruit. retail 25,000 – 26,000 VND/fruit; Coconut shelled wholesale price up to 24,000 – 25,000 VND / fruit, retail 28,000-30,000 VND / fruit. Mr. Nguyen Huu Thanh, owner of a dealer of Siamese coconut in Long Bien market said: “On average, the shop sells from 1,500 to 2,000 coconuts every day, mainly for refreshment shops and wholesalers to suburban districts. . The hotter it gets, the more coconuts run, and there are times when supply doesn’t meet demand.” Along with familiar drinks, this year’s market recorded the appearance of many new types of bottled soft drinks of natural origin, with cool, heat-clearing, detoxifying properties… such as pineapple juice, plum, melon. .. Or herbal drinks with cool properties, cooling in the hot season such as: Artichoke cotton, seaweed, chrysanthemum flower, flute dew, ginseng dew, arhat fruit…
Besides, at supermarkets, there are many promotional programs to welcome summer to stimulate consumer demand. Discount programs on soft drinks, fruits, and products with preferential prices for drinks have been responded to by many consumers. Typically, from now until May 30, Vinmart supermarket organizes a promotion program “Wonderland” to reduce the price of thousands of items, of which 350ml Oolong tea is reduced from 40,500 VND/lot of 6 bottles to 27,000 VND. ; Taiwanese milk tea reduced from 25,000 VND / 580ml bottle, to 21,300 VND; Vietcoco Organic fresh pineapple juice reduced price to 13,900 VND/box of 330ml (listed price 18,500 VND)… MM Mega Market supermarket system also organizes promotions and discounts for many items, including soft drinks such as: : C2 green tea, Coca Cola, Pepsi, 7Up soft drinks, Twister orange juice with discount from 10 – 12%.

Set of 3 impressive BONCHA Honey Tea with a novel combination of pure honey and green tea trà Whoever “reads” the customer will win Before BONCHA appeared, bottled green teas on the Vietnamese non-alcoholic beverage market were very popular. But very few brands can combine the two ingredients of green tea and honey in a creative and diverse way. Winning from the product idea, hitting the “hole” of the market, UNIBEN pioneered to open a completely new definition for bottled tea: Honey Tea, supplemented with 100% Pure Honey. BONCHA Honey Tea Cool and Rolled BONCHA is a honey tea line that has been researched and developed by Uniben for many years with a modern and closed production line, approved by the City Health Department. Certificate of food safety and hygiene in Ho Chi Minh City. The rhythmic blend of whole green tea and 100% pure honey provides a refreshing drink for the digestive system, supporting the body’s immune system. The taste of sweet and sour tea is just right thanks to the addition of concentrated fruit juice ingredients, imported directly from Europe, as an interesting and new touch like never before so that every chaotic moment in life can be enjoyed. Enjoy the cool and refreshing honey tea. BONCHA Honey Tea – Cool and refreshing, the savior of a long tiring day Win from the breakthrough product idea, multi-flavor According to a study by ADM OutsideVoice – an independent research unit of ADM Group, in the future 77% of consumers tend to focus on health care. Therefore, beverages that successfully balance health concerns will have the upper hand in the market. And BONCHA Honey Tea was born as an innovative solution for the bottled tea industry, bringing more nutritional value, supporting digestion for the body. Tea is a drink imbued with Vietnamese cultural identity, popular in everyone’s daily life, from indoors to out on the street, from restaurants to luxury receptions. Tea is not only refreshing but also helps blood circulation, has the ability to fight cancer, detoxify, limit the need for snacks that cause weight gain… BONCHA Honey Tea – The first choice of modern youth The taste and culture of Vietnamese people have been refined and created by UNIBEN when combined with many unique ingredients of the East such as honey, lemon, kumquat and fruit juice imported from the West (Vietnamese). kumquat) to emphasize, add more interest to the taste. Try BONCHA Honey Tea with a refreshing lemon flavor rolled up with whole green tea, or “chill” with BONCHA Honey Tea with a mild aroma thanks to the signature kumquat peel essential oil combined with 100% pure honey. Blueberry Honey Tea with a sweet and sour taste from imported fruit juices, helps you to roll up refreshed, full of excitement. UNIBEN constantly strives to “refinish” product quality so that BONCHA is always suitable for all target audiences from children to young people and the elderly. Live young and full of excitement with BONCHA Honey Tea Trà Packaging is one of the most important elements to help a new brand make a strong impression and create sympathy with consumers. That is the “emotional” language to communicate with customers. Not ashamed to be called a “terrible rookie”, even in a fiercely competitive market, BONCHA’s very “Western” design taste is always outstanding, looks extremely modern, dynamic and eye-catching: Not only delicious but also attractive. still pleasing to the eye. BONCHA Honey Tea – An indispensable drink in every fun mọi BONCHA is a honey tea product crystallized from the quintessence of modern technology, creative flavors and the spirit of young people to dream big and never give up. BONCHA not only satisfies the true thirst, but in a way this brand also satisfies the “thirst of youth” who are always looking for innovation and new experiences in today’s dynamic and modern life. This is also the statement full of “personality” of the BONCHA Honey Tea brand – Cool and exciting. Uniben owns 2 largest and most modern food factories, with brands in the FMCG industry namely 3 Mien, Reeva, JOCO and BONCHA. In which, 3 Mien noodles is the leading brand chosen by Vietnamese consumers to buy continuously from 2015 to now with over 27.5% market share. Reeva is a high-class noodle and pho brand exported to more than 16 countries around the world. JOCO Juice and BONCHA Honey Tea are two innovative brands of delicious, vitamin-rich beverages that help strengthen resistance with natural ingredients.

Orange juice promotes weight loss. Image source: Internet Adding orange juice to your weight loss diet can help boost your vitamin C intake. Freshly squeezed unsweetened orange juice is low in calories and a great alternative to carbonated drinks. Oranges are a low-calorie fruit that provides several nutrients and keeps you fuller for longer. Watermelon juice Watermelon juice is a great summer drink. Watermelon contains 94% water and is rich in fiber. Watermelon has a naturally sweet taste and is a nutritious drink. Drinking a glass of watermelon juice can keep you fuller for longer and keep you hydrated which promotes weight loss. Photo: Nguyen Yen Green tea Green tea is a fat-free beverage. Therefore, this is a great choice if you are looking for a weight loss drink. Drinking green tea regularly not only enhances fat metabolism but also plays a key role in maintaining body shape and reducing cravings. Research by the American College of Nutrition shows that within 2 months, people who drink green tea lose an average of 2.7 kg compared to people who only drink water. Apple Apple juice is the first choice for weight loss believers with 116 calories to help the body feel full quickly and consume less other foods, especially junk food. Grapes Many people think that sweet grapes should not bring weight loss effect, but in fact grapes contain a lot of resveratrol, which stimulates the active substance adiponectin – the substance that forms fat cells. Therefore, drinking enough grape juice will also help you lose weight effectively, especially increasing antioxidants, which are good for the skin. Celery Not only has the effect of preventing acne, but celery juice also supports effective body improvement, which is being chosen by many women. However, this juice is quite difficult to drink, so you can mix it with other juices to make it easier to drink.

One of the classic scenes in the movie “Immortal King Godzilla” is the scene where the super beast Godzilla breaks into Hong Kong, climbs skyscrapers and destroys the entire city, in real life also appears a scene. the same, similar. A supermarket in Thailand recently had to reluctantly welcome “uninvited guest”, this guest not only has a giant appearance but acts extremely fiercely, it climbed onto the 10-storey shelf, making people being present at the supermarket panicked, as if the scene in the movie was actually happening. According to the information, this giant lizard appeared suddenly, it rushed into the convenience supermarket and quickly walked over to the beverage area of ​​the store, clenching tightly against the fridge glass door. When it discovered that the refrigerator could not be opened, it began to climb to the next shelf, throwing all the drinks and cakes on the ground, causing everyone to scream in fear. However, then this giant lizard did not move any more, it just rested on the top of the shelf, spitting out its long tongue to enjoy the coolness of the air conditioner. According to Jejene Narumpa, who filmed and photographed the scene, the giant lizard broke into the supermarket to cool off because the weather was too hot. Although its actions frightened everyone, she found it amusing. According to Jejene Narumpa, this giant lizard is more than 1m long, really very similar to the image of Godzilla in the recently released Hollywood blockbuster. After the images of the supermarket breakout lizard were posted on Facebook, a lot of netizens commented, saying they really felt this giant lizard looked like Godzilla. At the same time also expressed sympathy for the animal because the weather in Thailand is really hot. It is known that this giant lizard is a mangrove lizard or mangrove lizard, when mature can be up to 1.2 meters long, mainly inhabiting the Pacific Ocean on the islands of Australia, New Guinea. to the Caroline, Solomon, Marshall, and Mariana Islands. With an unusual climate, temperatures in the Southern Hemisphere and other countries rising every year, giant lizards breaking into homes, shops and other shady places to cool down are unavoidable.

What is water?

Soda is a beverage that typically contains saturated carbon dioxide water, a sweetener, and is often flavored. Some other carbonated soft drinks also contain caffeine, colorants, preservatives and other ingredients.

Soda is considered a vitamin and mineral supplement, widely marketed for improvements in human dehydration, lack of energy and mental fatigue.

The ingredients are in boiling water

– The most basic material of water is water, usually purified water with different levels depending on water treatment technology and equipment. If not, the product will be cloudy, sedimented, and contaminated with microorganisms.

– Sugar or sweetener is often called “folk” as a chemical sugar. They are also nothing to replace in manufacturing products for people with a history of diabetes.

– Flavors: most soft drinks have artificial flavors with different levels to create a natural-like aroma, creating a pleasant feeling. There are two levels: used for industrial production and used to produce in food.

Illustration.

Food coloring is a must for soda manufacturers. It helps the beverage to have a beautiful color and appeal to the eyes of consumers more.

Preservatives are necessary in every beverage bottle because soft drinks contain sugar and some potentially spoiled nutrients. The preservative will prolong the shelf life of the product. However, they are only allowed in a certain amount.

– Finally, there may or may not be C02. C02 carbonated soft drinks are easy to feel when drinking, but for many people, especially those with problems with the digestive system, this substance can cause unpleasant satiety or some harm.

Drink soft drinks to help quench your thirst

Soda or carbonated soft drinks are drinks that are quite popular on hot summer days. Many people like to drink carbonated soft drinks because it helps to cool down quickly and refreshes the drinker immediately.

However, according to Assoc.Prof.Dr. Nguyen Xuan Ninh, Head of the Clinic of Nutrition, Institute of Medicine that applies the refreshing feeling of carbonated soft drinks is only instantaneous and it will quickly cause thirst. later.

To explain more about this, this expert said that the feeling of thirst after drinking carbonated soft drinks is because the carbonated soft drinks contain CO2 and water (H2O), these two substances when entering the body will create. a reaction together produces a weak carbonic acid.

“Carbonic acid can stimulate the taste receptors in the mouth, plus the use of water when cold will bring a feeling of refreshing, quenching.” In fact, carbonated soft drinks can only quench your thirst. Just a few minutes after drinking carbonated soft drinks will cause more thirst. The reason is that the sugar in carbonated soft drinks is high and the sugar is quickly absorbed. High blood sugar, the brain will signal to trigger a feeling of thirst and notify that you need to drink water to bring the blood back to a normal state ”, Assoc.Prof.Dr. Xuan Ninh.

Misuse of carbonated beverages is potentially dangerous

Carbonated soft drinks provide fast energy, but the main energy is empty energy that is not beneficial for the body, young children drink too much carbonated soft drinks can lead to excess energy, obesity. Children who drink a lot of carbonated soft drinks will lead to a lack of nutrients because they will reduce other healthy drinks for example (milk, juice).

Associate Professor, Dr. Ninh recommends: “In carbonated soft drinks, which contain a certain amount of caffeine, when children drink a lot, they will cause central nervous system stimulation. Too much caffeine can cause the following conditions (in both adults and children): restlessness, upset stomach, headache, difficulty concentrating, difficulty sleeping, increased heart rate, increased blood pressure, loss of urination ” .

Carbonated soft drinks contain a lot of phosphorus if used too much, leading to an excess of phosphorus. Excess phosphorus will affect the absorption of iron, calcium, magnesium and zinc. Phosphorus poisoning leads to diarrhea, hardening of organs and soft tissues, increasing the risk of chronic bone, kidney and cardiovascular diseases.

Associate Professor, Dr. Ninh said that to use good carbonated soft drinks for the body for adults, do not drink more than 3 cans / week, children 1 can / week, children under 2 years old do not drink sugary drinks. If you want to drink in the summer, you can choose other healthier drinks such as water or juice. For water, you can add a few slices of lemon or mint leaves for more flavor.

Drink beverages properly and effectively

Here are some tips for quitting your habit and reducing your risk of the negative effects described above.

Don’t give up right away

If you are drinking more than one can per day, it will be nearly impossible to quit immediately. Instead, cut in half and gradually reduce your intake over the course of 2-4 weeks.

Replace your favorite drink

Readers try to replace soft drinks with another drink that does not contain sugar or sweeteners. For example, try herbal tea, mineral water squeezed with a piece of fresh lemon, or a glass of milk to quench your thirst.

Change the habit

Does your daily walk to the office walk by the beverage vending machine? If so, change the route. Trying to avoid looking at cans is impractical in the long run, but you can still use this strategy temporarily to avoid temptation.

Starbucks switched to paper straws, but other tools still used plastic.

The trend of using paper straws

The campaign to stop using plastic straws has created a global craze over the past few years, with many reputable brands and a large number of consumers turning to paper straws.

In Vietnam, a number of major beverage brands have also responded to the messages of environmental protection, limiting the use of plastic waste, and encouraging the replacement of biodegradable and recyclable materials.

Pioneering brands can be mentioned as coffee shop chain The Coffee House, Trung Nguyen Legend Café, Starbucks Coffee … replacing plastic straws, plastic bags, disposable plastic spoons with bio straws, bags Bio, bio-spoon is completely biodegradable. Gong Cha and Phuc Long tea chains have replaced plastic straws with straws made from bagasse and paper.

But are paper straws really the same eco-friendly alternatives as the brands claim? Chung Shan-shan, scientific director of environmental management and public health at Hong Kong Baptist University, doesn’t think so.

According to SCMP, the main argument for using paper straws instead of plastic straws is that paper is biodegradable. That is, paper straws can decompose naturally and do not float in the ocean and then be swallowed by fish or turtles. However, environmental protection is not simply about swapping plastic for paper.

Although paper straws will decompose into smaller pieces, they are still capable of being swallowed by small animals. Furthermore, the term “biodegradation” can be misleading.

“The Hong Kong Environmental Protection Agency’s Biodegradability Test Standard considers the degree of degradation of different materials by keeping them at a constant temperature of 56 to 60 degrees Celsius for 180 days. . If the carbon content of that material is reduced by 60% then it can be considered biodegradable. So in fact, the so-called biodegradable materials can last longer than 180 days and even then, they do not disappear completely “, this expert emphasized.

“Although paper is biodegradable, it will not decompose even after a very long time if it contains too much pulp. You can find newspapers in landfills, where even after 10 or 20 years, the words on it can still be read.

Also, the garbage in the cities is ultimately in landfills, not in other spaces. The waste that decomposes in landfills still releases toxic methane gas into the atmosphere.

Paper straws spoil the taste of drinks

Paper straws easily spoil the taste of drinks.

Since China introduced restrictions on the use of plastic materials last year, non-biodegradable single-use plastic straws have begun to be phased out from the country’s food industry in late 2020. and the eco-friendly straws that are used nationwide.

Experts say, thanks to the trend of protecting the environment, paper straws and similar products are bringing huge revenue for manufacturing companies. According to a report by Huaan Securities Co Ltd, the size of the paper straw market in this country could reach 28 billion yuan (4.33 billion USD) by 2025.

But in addition to the controversy over the degradability, the paper straws have also complained about the quality, as well as affecting the taste of the drink. Most of the time, biological straws are worn out when left in water for a long time. They mix paper flavors into drinks, causing discomfort for diners.

Huang Xinyi, a 30-year-old worker in Beijing, told China.org: “Paper straws taste like paper or cardboard and cannot be soaked in drinks for long. That is why, I need to drink all the drinks right after I buy it.

No matter how environmentally friendly the paper straw is, it is having trouble being accepted by the consumer. “Paper straws also have an impact on the environment. On the one hand, they consume a large amount of wood resources, on the other hand, they also pollute the production process. More efforts are needed for research and further work.” developing other alternatives, “said expert Lin Boqiang from the Energy Policy Research Institute at Xiamen University, China.

When complaints related to paper straws became a popular topic, Chinese netizens made comments about alternative straws such as biodegradable plastic, metal straws …

Environmental protection half-hearted

Highland Coffee is the brand that propagates the most about environmental protection but still uses plastic cups and plastic straws.

While major beverage brands in Vietnam such as Gong Cha, Phuc Long, The Coffee House, Trung Nguyen Legend Café, Starbucks Coffee … are replacing straws, mugs, bags with environmentally friendly materials. Responding to customers’ requirements as well as environmental responsibility, there are still opinions that this is just a half-hearted change, stopping at the level of “cutting”, not giving up altogether.

Some companies only change straws, but still use plastic cups, others are the opposite. Or even the most controversial recently is Highlands Coffee, when shouting out loud environmental campaigns on media channels but doing it in a way unlike anyone else.

This chain of drinks uses the highly reputed beverage handle section: “Biodegradable, eco-friendly handle”. However, in addition to the handle, the other things are still plastic cups, plastic spoons, even using a plastic straw, not using a paper straw.

The online community said that the changes and calls of the above brands are still only polished and “colored”, instead of serious implementation for the environment, as required by consumers.

It is said that firms can not completely replace plastic utensils for the purpose of maximizing profits. To replace the whole process and equipment, it will take a lot of time and cost.

Regarding the trend of moving from plastic to paper straws, Chung assessed that people want to reduce the use of plastic products but do not want to sacrifice convenience. Even though they are paper straws, they are still disposable waste.

“Unless you get rid of disposable items in natural places with a lot of wildlife, swapping plastic straws for paper straws won’t make any difference in the city,” Chung added.

The only guaranteed way to make a difference to the environment, says the expert, is that people stop using disposable straws.

“Even if we create products using the most eco-friendly materials, if they are still single-use products, the Earth’s environment will still be affected.” said.

This expert suggests that users can drink it directly or use a chopstick or spoon to eat topping in a cup.

In conclusion, it doesn’t make much sense to switch to environmental materials unless we use reusable items.