However, livestream has become a “trend” pursued by many people, but not all “creators” create value. Bullshit, vulgar content is posted by many vloggers defiantly to attract attention and receive donations (money and gifts) from viewers. On major live-streaming platforms in the country of billions of people, such as Bilibili, Douyin, and Kuaishou, it is not difficult for viewers to come across images of female vloggers dressed in revealing, offensive clothing and performing erotic acts. Many streamers are banned from showing off their bodies or showing sexual acts to receive donations. Showing off, deceiving viewers Many live broadcast studios often hack the number of followers to create credibility, attract viewers so that they are willing to donate money. The account holders also deliberately fabricated sensational stories, creating conflicts with others to attract viewers of their livestream. “Poor students borrow more than 100,000 yuan to reward female streamers in Nanjing”, “16-year-old teenager rewards female streamers with 1.58 million yuan for 3 months”, “Male cashier appropriated more than 48 million yuan to donate to the live broadcast room”, a series of negative news related to direct money rewards through livestream has caused many controversial streams in the Chinese online community. On May 17, Kuaishou posted a notice saying that live streamer Yin Shihang, an account holder with 8 million followers, had been banned from the platform for “sensational marketing”, “vulgar performances” and false advertising during the livestream on May 15. Initially, Yin introduced to live stream his marriage proposal with girlfriend Tao Lulu. Millions of people watched to witness the special moment of the popular streamer. In the end, he tricked the audience by turning the broadcast into a 5-hour sales show. Yin Shihang was banned from broadcasting when tricking viewers into the livestream. Various live broadcasting platforms are working to strengthen control over violations. Kuaishou has issued a special regulatory notice on “Scripting, Acting and Purchases”, which bans accounts or imposes fines on those who take advantage of family conflicts and other factors unrelated to the issue. sell merchandise to entice fans to buy. In June 2020, Douyin issued a new rule that allows minors to privately award rewards after verification and can be fully refunded. In April 2021, Douyin revealed that a total of 36,000 minors had been refunded in 11 months, with an average refund time of 19.7 hours. At the end of November 2020, the State Administration of Radio, Film and Television of China issued a notice on strengthening the management of livestream and live broadcast of e-commerce. In which, methods such as facial recognition are applied to implement real-name management for broadcasters and users. The new rule also limits the number of rewards users can receive by time, daily and monthly, if there are too many rewards, there will be a reminder message and the reward function will be paused if the limit is exceeded.

According to the Nikkei Asian Review After a record $ 2.8 billion fine, trouble is not over for Alibaba’s billionaire Jack Ma. Because the corporation’s media empire worries the Chinese authorities. Alibaba is famous for e-commerce platforms like Taobao and Tmall. However, it also owns a media empire that includes media, media and broadcasting, social media platforms, video streaming websites, film production companies, and advertising agencies. . The above media platforms are effective tools to promote other Alibaba businesses. Like Alibaba, many tech companies are competing to build a vast ecosystem, from e-commerce to entertainment. Alibaba could continue to face trouble after a record $ 2.8 billion fine. Photo: Reuters. Communication power However, as the influence grew, Alibaba fell into the sights of the Beijing authorities. Fintech (financial technology) company Ant Group was asked to postpone its IPO (initial public offering) at the end of last year. By mid-March, Beijing asked Alibaba – which now owns the flyer South China Morning Post – divestments in the media sector due to fears of the company’s growing influence, according to the company Wall Street Journal. Out South China Morning Post Alibaba owns video streaming platform Youku and a 30% stake in social networking site Weibo. The group also invests in Bilibili, known as the Chinese version of YouTube, news conglomerate Yicai Media Group, news websites. 36Kr, Huxiu.com and Focus Media – China’s largest offline advertising agency. “To be fair, Alibaba’s control over information, media and personal data in China has outstripped the tech giants in other countries,” said Professor Zhu Ning at Hoc commented Shanghai Advanced Finance Institute. Alibaba’s control over information, media and personal data in China has outstripped tech giants in other countries. – Professor Zhu Ning Last December, the business news site Huxiu – funded by Ant – has targeted Chinese antitrust regulations. Huxiu warns that Beijing’s tightening of regulation will affect Internet companies and hurt the country’s economy. The article was published after China’s market regulator opened an investigation against Alibaba. The four-month investigation ended with a record 18 billion yuan ($ 2.8 billion) fine for Ma’s group. However, the post was removed from Huxiu’s website shortly after. The site also stopped posting news for a month. Last year, Weibo was also found to have deleted posts, closed comments, and removed highly searched topics in an attempt to quell rumors related to a senior Alibaba executive. Alibaba is Weibo’s second largest shareholder and largest ad customer. “Alibaba’s power to shape public opinion is amazing,” the paper said People’s Daily of the Chinese state. Alibaba invests heavily in the media sector, including newspapers, electronic media and broadcasting, social networking platform … Photo: Nikkei Asian Review. As the user’s information source increasingly depends on technology platforms, the influence of these platforms on the public opinion increases. That forces the Chinese regime to change its attitude. In fact, in 2014, the Chinese government openly encouraged the traditional media and Internet companies to further combine and invest in each other. At the moment, authorities are concerned that Alibaba’s excessive control over the media will help it strengthen its dominance in many other sectors outside of e-commerce and finance. online. Media investments mean a lot for Alibaba, analysts say. Tencent Holdings – a rival of Alibaba – owns messaging app WeChat and ByteDance, the parent company of TikTok (known in China as Douyin). Meanwhile, billionaire Jack Ma’s group lacks self-developed media platforms to attract and retain users. “An ecosystem that lacks a media platform is at a disadvantage in terms of competition. Looking at competitors, Alibaba sees the benefits of having media resources,” Nikkei Asian Review quoted Mr. Martin Bao, an analyst at ICBC International in Shanghai, commented. Fierce competition Tencent’s 1 billion WeChat user platform is the driving force behind the growth of e-commerce site Pinduoduo. Tencent is the second largest shareholder in Pinduoduo. Thanks to the huge number of users, short video platform Douyin is also able to quickly grow its e-commerce business through live streaming. The media also helps increase advertising revenue. “Advertising is the core business of Internet corporations, bringing stable revenue and low cost,” Bao explained. Alibaba does not disclose advertising revenue in its financial statements. However, in 2017, Alibaba CFO Meggie Wu said 60% of the company’s revenue came from advertising platforms. Stores buy advertising space on Alibaba’s websites and corporate media partners. The Chinese regime’s message is very clear. They decide what people should pay attention to, not private corporations – Associate Professor Fang Kecheng According to research firm eMarketer, Alibaba accounts for more than 30% of the Chinese e-advertising market in 2020. The group cooperates with more than 4,000 media partners, 100,000 mobile applications, reaching 98% of the population. in a country with a billion people. Alibaba’s media investment “is primarily aimed at expanding the ecosystem at all costs to prevent other companies like Tencent and Baidu from dominating,” said Leo Sun, a technology expert at The Motley Fool. cyber “. Alibaba’s rivals also invest significantly in the media. For example, in 2020, Baidu spent $ 3.6 billion to acquire the social media platform Joyy’s live-streaming business. Tencent developed its own video platform and online news site, and invested in Kuaishou and Bilibili. The Alibaba founder’s influence in the Chinese business world attracts the attention of the Beijing authorities. Photo: Reuters. However, Mr. Sun believes that corporations like Tencent, Baidu and ByteDance are unlikely to fall into the sights of Beijing authorities like Alibaba. Their investments are still related to the core business and not as extensive as Alibaba. Meanwhile, Alibaba founders are often known for their unique ideas. Mr. Ma also likes to convey his message to a wide audience. He even opened a business school for Chinese business leaders. Ma’s influence in the business world caught Beijing’s attention. Sheet Financial Times reported that his school had been forced to stop training. “The Chinese government’s message is very clear. They decide what people should pay attention to, not private corporations,” said Associate Professor Fang Kecheng at the Zhongshan Zhongzheng University.

ByteDance, Baidu and CTrip are committed to ensuring fair competition. Photo: Reuters More than 20 leading Chinese technology companies have publicly pledged to adhere to antitrust principles, after regulators asked them to pay attention to the record penalty for the “giant” e-commerce. Alibaba. In a series of separate statements published by the China Market Regulatory Authority on April 14-15, some of the country’s biggest tech brands – including ByteDance, Baidu and CTrip – pledged will “ensure fair competition”, “do not abuse a dominant market position” and “do not conduct unfair pricing practices”. The pledges come after regulators summoned 34 technology companies on April 13 and asked them to “rectify” any unfair non-competitive practices, and pay attention to in the case of Alibaba. Companies have one month for full reform, after conducting internal audits and adjusting practices that compromise fair competition. Ride-hailing service Didi, video streaming platforms Kuaishou and Bilibili, as well as e-commerce company JD.com were among the parties that have made a public commitment since that meeting. JD.com said it will not force “choose one of the two” behavior on its retailers – where merchants are required to work on only one platform, not on a competitor platform. . This is the policy that Alibaba used to apply. In its statement, Didi pledged that unless necessary for regular business operations, the company will not illegally collect or misuse customers’ personal information. Last weekend, Chinese regulators fined Alibaba up to $ 2.78 billion after a months-long investigation found the company abused its dominant position in the market. Alibaba and JD.com, along with games and messaging app giant Tencent, have greatly benefited from the increasingly technological lifestyles in China and the absence of major U.S. competitors. But as these platforms with hundreds of millions of regular users are growing, public opinion is increasingly concerned about the problem of user data that these companies collect over the long term. According to observers, China has put domestic technology companies on the target to limit the reach of private companies to the daily financial activities of its people. That move could curb their dominance.