The first blind Asian to climb Mount Everest. Photo: InHope Pictures “It doesn’t matter if you are disabled or normal, whether you are blind or have no arms or legs, as long as you have a strong will, you can always accomplish something that others cannot ,” Zhang told Reuters news agency. Zhang conquered the 8,849m high Himalayas on May 24 with three guides and returned to the camp on May 27. Born in Chongqing City, Zhang lost his sight at the age of 21 due to glaucoma. He was inspired by Erik Weihenmayer, an American blind climber who climbed Mount Everest in 2001. After that, Zhang started climbing with the guidance of a friend, Qiang Zi. Nepal reopened Mount Everest to foreigners in April after a period of closure due to the Covid-19 pandemic. “I was still scared because I couldn’t see where I was going and couldn’t find my center of gravity, so sometimes I would fall. However, I still think that even if it’s difficult, I still have to face it. It’s part of climbing. There is difficulty, there is danger, and this is what climbing means.”

Skin care in summer is difficult or not, but it doesn’t seem to be that there are no problems when it is simple.

Oil skin-“oil”

For most oily skins, summer skin care The first priority is oil control. As the saying goes, no oily skin cannot withstand the dryness of winter, but no oily skin can not produce oil in summer.

The oil in the oily skin mainly comes from the secretion of the sebaceous glands. Under normal circumstances, the oil secreted by the sebaceous glands can be to a certain extent Prevent the loss of epidermal water, resist the invasion of bacteria and viruses, and protect the skin.

But here comes the problem. As the summer temperature rises, the sebaceous glands secrete more oil.(Every time the temperature rises by 1℃, the secretion of sebaceous glands will increase by 10%), People look more “greasy”.

▍ How to solve?

Wash off excess oil on your face by cleansing. You can choose an amino acid facial cleanser for mixed oil skins, and soap-based cleansers with a slightly stronger cleaning ability for large oil skins.

Amino acid: Pond’s Brightening Cleansing Series Rice Cui Moisturizing Cleanser

Soap base: Shan Ke Moisturizing Foaming Cleanser

Use essence products that inhibit oil secretion, For example, it contains azelaic acid, spiraea extract, caprylylglycine, nicotinamide, sarcosine and so on.

La Roche-Posay Clear Acne Cleansing Water-oil Balancing Lotion

is acceptable Use essence products with astringent effect, For example, it contains salicylic acid and witch hazel.

Sheung Shui and Skin Balancing Salicylic Acid Essence

Adjust your lifestyle, Maintain a healthy diet, a regular schedule, and a peaceful mood, Basically, it can solve most of the problem of excessive oil.

While doing the above oil control, we must also pay attention Do sunscreen~

Dry skin-comfort

Dry skin summer can still be described as comfortable, even if you do not apply moisturizing products immediately after washing your face, it will not be tight and dry. Nevertheless, daily skin care must be done.

Compared with oily skin, dry skin is thinner and has less sebum secretion. After being stimulated by the external environment(Wind and sun), It is prone to skin discomfort, aging, wrinkles, and spots. Therefore, the dry skin must be done well in the summer Moisturizing & sun protection.

▍ How to solve?

Avoid over-cleaning, Dry skin is different from oily skin. There is not so much oil and keratin to be removed. Wash your face with clean water in the morning, and use a gentle cleansing without irritation at night. Try to avoid soap-based cleansing.

Zhiben Shuyan Repairing Cleanser

Most oily skins rarely use moisturizing products such as creams in summer, but most dry skins use moisturizing creams throughout the year, but the texture and moisturizer types may vary slightly in different seasons. In summer, the choice is more refreshing lotion or cream.

– Water-soluble humectant: Appropriate supplementation of natural moisturizing factors helps the skin to lock in moisture.

Kiehl’s High Moisturizing Refreshing Cream

– Oil-soluble moisturizer (Vegetable oil, silicone oil, squalane, etc.): For the supplement of sebum, it strengthens the sebum film on the surface of the skin to form a relatively closed oil film layer, which can not only reduce the loss of skin moisture, but also effectively isolate external stimuli.

– Endogenous ester supplement (Ceramide, cholesterol ester, etc.): Appropriate supplementation of intercellular lipids.

The importance of sun protection is self-evident, especially for dry skin. Dry skin without sunscreen will age faster and grow more spots (No exaggeration)!

Proya Lighten Sunshine Feather Feeling Conservation Essence Sunscreen Lotion

Drink plenty of water, drink plenty of water, drink plenty of water, tell the important things three times!

The above two situations are more Basic care for healthy and tolerant skin, If you are talking about sensitive skin or during the period of acne, it is still recommended to streamline skin care. Good skin care is the key!

If you have other intensive care needs, you can also add skin care steps such as whitening and anti-aging according to your skin condition, but don’t be greedy~

Graphic design: Bugu / Editor in charge: Rui Rui

Reviewer: Yan’antang Skin Management Research Institute

Some pictures are from the Internet

This article was originally created by the Yan’an Tang content team,

Support originality, plagiarism is shameful, please contact for reprinting.

The answer in the previous issue is: influential

Congratulations to @秋秋言言 Class for winning the prize

Note: yanyanjiang01 , After being verified by a friend, please send a screenshot of the message you are watching, a screenshot of your personal WeChat account, and a text version of the recipient’s message

Failure to provide contact information within a week is deemed to have automatically given up winning.

Swipe to see more

The light-emitting glasses device helps visually impaired patients locate and touch the book on the table. (Source: nytimes.com) On May 24, a group of scientists announced that they had partially restored the vision of a blind man, by injecting light-sensitive proteins into one eye. The study was published in the journal Nature Medicine. This is the first study to describe the successful use of this new treatment. The patient participating in the trial of the new treatment is a 58-year-old French man who is completely blind due to retinitis pigmentosa. With the help of a special type of glass, he was able to see some objects from a narrow perspective such as notebooks, pin boxes, glass shards… The study’s authors say the trial – the result of 13 years of continuous work – has reached an important milestone for more effective treatments in the future. Dr José-Alain Sahel, an ophthalmologist at the University of Pittsburgh and the Sorbonne in Paris, said: “Clearly this is not the end of the road, but an important milestone.” Dr. Sahel and other scientists have been trying for decades to find a cure for inherited forms of blindness. These genetic disorders rob the eye of essential proteins needed for vision, causing the light-sensitive cells to degenerate. When light enters the eye, photoreceptors capture these rays. They then send an electrical signal to neighboring cells, called ganglion cells, which are responsible for transmitting information. vision from photoreceptors to the brain via the optic nerve. In previous studies, researchers were able to treat a form of genetic blindness known as Leber congenital blindness, by correcting a faulty gene that can cause photoreceptors to gradually become impaired. degenerate. But other forms of blindness cannot be treated so simply if the retina has completely lost its photoreceptors. “Once the cells are dead, you can’t fix the gene error,” says Dr. Sahel. For these diseases, Dr. Sahel and other researchers tested a new, more radical approach. They used gene therapy to turn ganglion cells into new photoreceptors, even though these ganglion cells normally don’t pick up light. Scientists are taking advantage of proteins derived from algae and other bacteria that can make neurons sensitive to light. Ed Boyden, a neuroscientist at the Massachusetts Institute of Technology (MIT) who is a pioneer in the field of optical genetics, thinks the use of proteins to cure blindness has taken him by surprise. “So far, I’ve only thought of optical genetics as a tool primarily for scientists, because it’s being used by thousands of people to study the brain,” he said. But if optical genetics were used for medical purposes, that would be extremely exciting.” Dr. Sahel and colleagues realized that the photogenetic proteins created by Dr. Boyden were not sensitive enough to produce images from normal light entering the eye. Amplified light also cannot be used to shine into the patient’s eyes, as this will damage the delicate tissues of the retina. So they selected a photogenetic protein that is only sensitive to amber light and inserted it into ganglion cells in the patient’s retina. Next, the researchers invented a special device that transforms visual information from the outside world into an amber light that the ganglion cells can perceive. They created goggles that scan the field of view at a rate of thousands of times a second and record any pixel where the light changes. The goggles then send a pulse of light from that pixel into the eye. The method can produce images in the brain, the researchers say. Our eyes naturally roam around in small movements many times a second. With each movement, these pixels change the light level. However, it is still an open question whether blind people can learn how to use this information to identify objects. About this Botond Roska said: “The brain has to learn a new language.” After testing gene therapy and goggles on monkeys, Dr Roska, an ophthalmologist at the University of Basel, co-author of the study, and colleagues are ready to test it in humans. Their plan was to inject the gene-carrying virus into the eyes of each blind volunteer who signed up for the new gene therapy, then wait a few months for the ganglion cells to develop the photogenetic proteins. They will then instruct the volunteers on how to use the goggles. However, they have only coached one volunteer due to the outbreak of the COVID-19 pandemic. The 58-year-old man has been wearing goggles at home and while walking. One day, he realized that he could see pedestrian lines on the road. When the pandemic subsided in France, scientists continued to test his eyesight and discovered that he could still reach and touch a notebook on the table, identifying swapped glasses. The results of the electroencephalogram (EEG) showed that his brain was indeed responding to the visual signals from the eye. Currently, Dr. Sahel and colleagues are bringing in other volunteers to test and further refine the new treatment technique.

Part of this 58-year-old male patient’s vision has been restored, allowing him to recognize, count, locate and touch various objects displayed on the table in front of him. (Photo: New York Times) According to research results published on May 24, scientists in Europe and the US have applied optical genetic engineering to treat a patient who lost vision due to an inherited disease of photoreceptors. 40 years ago. This involves injecting them directly into the patient’s eye, combined with stimulation for several months by wearing light-emitting glasses, which convert images into pulses of light printed onto the retina. A 58-year-old blind man was able to partially restore vision in one eye with the help of a breakthrough treatment using genetic engineering and light-activated therapy. The patient, who lives in France, was diagnosed with retinitis pigmentosa (RP), a degenerative eye disease that affects the retina at the back of the eye and causes it to stop working, almost 40 years ago. year. However, several months after the treatment, he was able to recognize, count, locate and touch various objects with the treated eye while wearing a pair of light-stimulating glasses. The researchers say that although their findings, published in the journal Nature Medicine, are still in the early stages, their work could be seen as a stepping stone to targeted treatments. New target for people with RP (RP – a condition in which cells in the retina that receive light are disrupted, which can lead to total blindness). It is the most common inherited eye condition, affecting around 1 in 4,000 people in the UK. The researchers used a technique, called photogenetics, to genetically alter cells in the retina so that they produce light-sensitive proteins called channelrhodopsin. The treatment, which is done by injecting an eye into one eye, activates the gene that codes for a channelrhodopsin protein called ChrimsonR, which senses amber light. The team also developed specialized goggles equipped with a camera to capture and project visual images onto the retina at amber wavelengths of light. The patient then trained for several months as the genetically engineered cells began to stabilize. Seven months later, the patient began to show signs of improvement in vision, the researchers said. The team also said their patients were “excited” after this first experience of partial vision. With the aid of the light-stimulating glasses, the patient was able to locate, recognize, touch and count objects such as notebooks, pin boxes and glasses on a white table in front of him. The researchers also read the patients’ brain activity using a technique known as an electroencephalogram. A tortoise is alternately raised or removed from the table, and the patient must press a button to indicate whether it is there or not. The results from the experiments show that patients can recognize with 78% accuracy. Although this type of optical genetic therapy may be beneficial in restoring visual function in people with RP-related blindness, more results from this trial are needed, the researchers say. clearer picture of the safety and effectiveness of this approach. José-Alain Sahel, lead author of the study from France’s Sorbonne University and the National Center for Scientific Research, said: “It is important that blind patients suffer from various types of neurodegenerative diseases. and functional optic nerve would likely qualify for treatment. However, the effectiveness of the treatment depends on the extent of the patient’s optic nerve degeneration. He said it will take more time to study this method before it can be put into practice. Quynh Hoa According to The Irish Times

Part of this 58-year-old male patient’s vision has been restored, allowing him to recognize, count, locate and touch various objects displayed on the table in front of him. (Photo: New York Times) According to research results published on May 24, scientists in Europe and the US have applied optical genetic engineering to treat a patient who lost vision due to an inherited disease of photoreceptors. 40 years ago. This involves injecting them directly into the patient’s eye, combined with stimulation for several months by wearing light-emitting glasses, which convert images into pulses of light printed onto the retina. A 58-year-old blind man was able to partially restore vision in one eye with the help of a breakthrough treatment using genetic engineering and light-activated therapy. The patient, who lives in France, was diagnosed with retinitis pigmentosa (RP), a degenerative eye disease that affects the retina at the back of the eye and causes it to stop working, almost 40 years ago. year. However, several months after the treatment, he was able to recognize, count, locate and touch various objects with the treated eye while wearing a pair of light-stimulating glasses. The researchers say that although their findings, published in the journal Nature Medicine, are still in the early stages, their work could be seen as a stepping stone to targeted treatments. new target for people with RP (RP – a condition in which the cells in the retina that receive light are disrupted, which can lead to total blindness). It is the most common inherited eye condition, affecting around 1 in 4,000 people in the UK. The researchers used a technique, called photogenetics, to genetically alter cells in the retina so that they produce light-sensitive proteins called channelrhodopsin. The treatment, which is done by injecting an eye into one eye, activates the gene that codes for a channelrhodopsin protein called ChrimsonR, which senses amber light. The team also developed specialized goggles equipped with a camera to capture and project visual images onto the retina at amber wavelengths of light. The patient then trained for several months as the genetically engineered cells began to stabilize. Seven months later, the patient began to show signs of improvement in vision, the researchers said. The team also said their patients were “excited” after this first experience of partial vision. With the aid of the light-stimulating glasses, the patient was able to locate, recognize, touch and count objects such as notebooks, pin boxes and glasses on a white table in front of him. The researchers also read the patients’ brain activity using a technique known as an electroencephalogram. A tortoise is alternately raised or removed from the table, and the patient must press a button to indicate whether it is there or not. The results from the experiments show that patients can recognize with 78% accuracy. Although this type of optical genetic therapy may be beneficial in restoring visual function in people with RP-related blindness, more results from this trial are needed, the researchers say. clearer picture of the safety and effectiveness of this approach. José-Alain Sahel, lead author of the study from France’s Sorbonne University and the National Center for Scientific Research, said: “It is important that blind patients suffer from various types of neurodegenerative diseases. and functional optic nerve would likely qualify for treatment. However, the effectiveness of the treatment depends on the extent of the patient’s optic nerve degeneration. He said it will take more time to study this method before it can be put into practice. Quynh Hoa According to The Irish Times

The shoe is controlled by an artificial intelligence called InnoMake. Photo: Tec-Innovation According to Oddity Central (UK), called InnoMake, this smart shoe aims to become a modern alternative to the decades-old walking stick, which millions of blind people around the world use. the world is dependent on to travel as safely as possible. The shoe is now equipped with sensors that detect obstacles and warn the user through vibrations and audible alerts on smartphones with Bluetooth connectivity. This sounds very impressive already! However, the company is working on a much more advanced version of the shoe. It is integrating both the camera and artificial intelligence (AI) to not only detect an obstacle, but also know what it is. Photo: Tec-Innovation The shoe model is now equipped with sensors to detect obstacles. Photo: Tec-Innovation The company Tec-Innovation has partnered with the University of Graz in Austria to develop cutting-edge learning algorithms that analyze information from sensors and cameras built into InnoMake shoes. From there, the shoe can determine if the area has obstructions and is safe to walk through. It even distinguishes many different types of obstacles. “It not only warns me that I’m facing an obstacle, but gives information about that type of obstruction as well. Because knowing whether the obstacle is a wall, car, or ladder makes all the difference.” big,” said Markus Raffer, one of the founders of Tec-Innovation. Surprisingly, Raffer is also a blind person. Shoes can distinguish different types of obstructions. Photo: Tec-Innovation “Ultrasonic sensors at the toe of the shoe can detect obstacles up to 4 meters away. The user of the shoe will be alerted by a vibration mechanism and an audible signal. It works very well and has helped me a lot,” added Mr. Raffer. The current version of the InnoMake shoe is on sale on the company’s website for $3,850 per pair. While it doesn’t yet have a camera function as the company continues to work on it, the shoe is still an impressive piece of technology, possessing advanced modes and algorithms that make it as easy to use as possible. Rich is integrated with both camera and artificial intelligence (AI). Photo: Tec-Innovation Tec-Innovation’s website says users can make changes in real time using buttons on the back of the shoe. The operating range can be increased to 4 meters at the touch of a button. “You can activate smart mode, which automatically pauses when you sit. You can also use InnoMake as a scanner to gather information about your surroundings through every step,” the company said. said. This advanced system is integrated in the toe cap, which is water and dust resistant. It’s powered by a super-durable battery that can last up to a week, depending on how often you use it. The battery can be fully charged in 3 hours using a USB cable. The shoes are water and dust resistant. Photo: Tec-Innovation The next step for Tec-Innovation is to use the data collected by its system to create an all-view navigation map for the visually impaired. “At the current stage, only shoe wearers benefit from the data it collects as they walk. It would be better if this data was used for others as a navigation aid as well. “, explains computer scientist Friedrich Fraundorfer.

InnoMake is equipped with sensors that help detect obstacles and warn the user through a vibration mechanism and an audible alert emitted on a Bluetooth-connected smartphone. This means, it integrates both a camera and artificial intelligence (AI) to not only detect obstacles but also recognize obstacles. AI shoes help visually impaired people move independently. According to Tec-Innovation, users can make changes in real time with the buttons on the back of the shoe, the operating range can be increased up to 4m. The “brain” is integrated in the toe of the shoe, which is water and dust resistant. It works on a super-durable battery that can last up to 1 week, depending on frequency of use, the battery can be fully charged in 3 hours by USB. “It not only warns me about an obstacle, but also gives information about that type of obstacle, be it a wall, a car, or a ladder… It works very well and helped me a lot,” confirmed Markus Raffer, one of the founders of Tec-Innovation who is a blind person, when talking about InnoMake. Duy Khoa ( DM – May 2021 )

InnoMake shoe models are equipped with smart sensors to detect obstacles. Not stopping there, Tec-Innovation Company is also researching more advanced version of InnoMake shoes. The new shoe will incorporate both a camera and artificial intelligence (AI) to not only detect obstacles but also identify what those obstacles are. It is known that Tec-Innovation Company has cooperated with Graz University of Austria to develop advanced learning algorithms, capable of analyzing information from sensors and cameras integrated in InnoMake shoes. From there, the shoe can determine if the area has obstructions and is safe to pass through. It even distinguishes many different types of obstacles. “The shoes not only warn me that I am facing an obstacle, but also give information about that type of obstruction. Knowing if the obstruction is a wall, car, or ladder will make a difference.” The ultrasonic sensors on the toe of the shoe can detect obstructions up to 4 meters away.The shoe user will be alerted by a vibrating mechanism and an audible signal. It helps me a lot, ”said Markus Raffer, one of the founders of Tec-Innovation. The special thing is that Raffer is also a blind person. Not only identifying obstacles, InnoMake shoes can also identify exactly what obstacles the user encounters. Tec-Innovation says users can make changes in real time using the buttons on the back of the shoe. The operating range can be increased up to 4 meters at the push of a button. “You can activate smart mode, which automatically pauses when you sit down. You can also use InnoMake as a scanner to gather information about your surroundings through every step of the way,” the company says. said. This state-of-the-art system built into the toe of the shoe is water and dust resistant. It works on a super durable battery that can last up to 1 week, depending on frequency of use. The battery can be fully charged in 3 hours using the USB cable. InnoMake shoes are water and dust resistant. The next step of Tec-Innovation is to use data collected by its system to create a kind of navigation map from all angles for the visually impaired. “At the current stage, only shoe wearers benefit from the data it collects as they walk. It would be better if this data was used for others as a navigational aid, “added scientist Friedrich Fraundorfer.

The Greenland shark is a shark indigenous to the North Atlantic waters around Greenland and Iceland. They have a massive body, the size of a ferocious white shark, 6-7m long, weighing over a ton. As a carnivore. So although the “gentle” one of the “family”, Greenland sharks are still quite dangerous. Usually they eat small fish in cold seas, however they also sometimes catch seals. Despite its giant stature, what attracts ocean scientists more than that is the longevity of this ancient fish. Humans have been looking for ways to prolong their life, and it seems that the Greenland shark is the key to longevity. Biologist Julius Nielsen of the University of Copenhagen (Denmark), after a lengthy study, had to say: “From the beginning, we had expected them to be longevity but did not expect them to live that long. “ Usually sharks are about 30 years old. But in Greenland sharks, this is just the age “know how to crawl” … using the carbon measurement method, the scientists confirmed the average life expectancy of the Greenland shark is over 240 years. Even the oldest specimen is 512 years old – super longevity This means that the sea monster was born from the time Cristoforo Colombo discovered America, and lived until smartphones flooded the planet. Researches suspect that the extremely slow growth, growing only about 1 cm each year under the cold water has helped the animals to live a long life. Until the age of 150, Greenland sharks are fully mature, entering the reproductive age. Currently, scientists are still hoping to be able to find, separate and map genes that are directly related to this species’ longevity. In addition to longevity, large size, Greenland sharks also contain many interesting secrets, for example, they swim very lethargic. Unlike the terrifying speed of the white shark, the average Greenland shark only swims over 1km / h. When hunting prey, it can increase … 2km / h, only half the speed of human walking. Because of this “crawling” speed, scientists believe that it can only catch seals when prey is asleep. There is also an opinion that because it does not need to spend too much energy on moving, plus the cold water of the North Atlantic helps to “preserve fresh” the cells in the body, making Greenland sharks live. to 5 centuries. Adding a perfect factor for longevity is that this sea monster has almost no natural enemies when hiding its giant body forever on the ocean floor. The species that most threatens their lives is humans. This kind of confrontation in reality is completely absent Originally, Greenland sharks live in cold seas, so the body has to secrete a special substance to keep warm, preventing them from freezing. This substance for humans is extremely poisonous, but not so that the animal is ignored … As early as the Viking era, the indigenous people of this cold land discovered that burying sharks for several weeks removed the toxin. … To this day, it is well known that just boil the Greenland shark meat many times, it will achieve the same result. After 3 – 6 months, when the fish goes through a freezing cycle, they dig up and hang the carcass in the wind, for at least 9 months. In the end, just cut off the brown skin, take the white flesh inside, and we have a local specialty called Hákarl However, when trying to eat Hákarl many people say that it “tastes of nightmares” with a scent like urine, rotten cheese. Going back to the deep ocean, the Greenland sea monster also has another strange feature, that is, they are all blind … As a curse, this shark gets attached to the eye by the copepoda parasite, damaging the lens layer In return, Greenland sharks have a sharp sense of smell, can smell prey from extremely far distances. After all, it doesn’t matter much to not seeing anything on the undersea of ​​the sea. Until now, this sea monster is still an interesting research topic for scientists around the world.

In addition, to get white skin as desired, women at that time also used mercury to apply on their face, many even mixed mercury into milk to whiten baths. However, its frightening side is the serious harm to the health: blindness, dementia, and death. These hairs have a very nice appearance but smell unpleasant and are very flammable. To hide the unpleasant odor of hair, women at that time often used more concentrated perfume essence. However, if you overuse this solution too much, the toxin of coffee will cause the pupils to be eroded, leading to the risk of permanent blindness. Trapping rats and using their feathers to make artificial eyebrows have been a trend since 1703. Because Queen Victoria banned everyone from using cosmetics, the girls found themselves a new way of beauty to satisfy their hobby. In addition, women in this era also used Radium sheet on their skin as a mask and did not hesitate to soak in Radium solution to quickly have bright white skin. As a result, more and more people are infected with radiation and have to heal in pain but still cannot escape the scythe of death. However, after taking it for a while, they will experience a number of health problems such as nausea, anemia, impaired immune system, fatigue and headache. A girl will confidently put her head down next to the iron to let her friend iron small hairs. The heat of the iron will flatten the hair follicles to the desired flatness, but if careless, their hair could burn at any moment.

Master, Doctor Nguyen Dinh Quan – Head of Plastic Surgery and Rehabilitation – Central Dermatology Hospital, said he has received many serious complications when doing ear piercing. According to Master Quan, the need for beauty is always present in everyone, but for people under the age of 18, it is best not to have cosmetic intervention, except in cases where there are physical defects that need to be repaired early to be able to normal development. Master Quan advises clients. The case of Nguyen Thu Anh (15 years old, Thai Binh city) was taken to the hospital by his parents when his ear was swollen like a bunch of figs. According to Thu Anh’s parents, she hid her parents to a barber shop to press 3 more holes in her ear. After finishing the press, Thu Anh got an infection and took anti-inflammatory drugs, but the pressurized ear points were still swollen and spread like a bunch of figs. Her entire ear rim was deformed. Doctors must perform plastic surgery on the ear for Thu Anh. Dr. Quan said this is just one of the many cases where children press their ears leading to complications. In particular, many people think that ear piercing does not bleed, so they choose to press in unsafe places, even through people who go for a walk. Dr. Quan said that when he punched the earlobe area, the rate of complications as above happened less often, but when pressing the earlobe cartilage, the risk of infection is very high. The cause may be that the earplug is not hygienic or the ear piercing care is incorrect, leading to infection. Concerned that young people will fall into an ‘aesthetic trap’ Master Quan heartily told about the case of a 16-year-old female student in Yen Bai determined to lift her nose because she was criticized. When seeing a spa advertising nose lift with filler only 2 million, this female student nodded in agreement. As a result, after injecting the filler, the female student suffered from blindness complications and currently, eyesight cannot be reversed. Master Quan said there are complications that can be corrected, but there are complications that cannot. Not only that, many young people love to beauty, but because they have no economy, they fall into beauty salons to recruit samples for free testing. Being both beautiful and free of money or just losing a small amount can expose many teenagers to unforeseen risks. Teens are often unaware of the long-term consequences and pay less attention to the risks of invasive beauty treatments because they simply think that surgery will be beautiful. Many young people think that cosmetic surgery is like a miracle that can quickly turn them from an ugly girl to a princess or have the beauty of a bright and beautiful movie star. This will make young people look for under-the-top plastic surgery facilities, leading to the risk of major complications. They will fall into cheap aesthetic traps, finding models for apprentices. Master Quan emphasized that it is best not to abuse cosmetic interventions. Teen girls just need to use lipstick, sunscreen, acne treatment.

Illustration. A case of complications due to cosmetic procedures at the facility is not guaranteed by the Central Dermatology Hospital, patient Nguyen Thu A. (15 years old, Thai Binh city) was taken to the hospital by his parents when the ear ring. swelling like a bunch of figs. According to Thu A.’s parents, she hid her parents to a barber shop to press 3 more holes in her ear. After finishing the press, Thu Anh got an infection and took anti-inflammatory drugs, but the pressurized ear points were still swollen and spread like a bunch of figs. Her entire ear rim was deformed. Doctors must perform plastic surgery on the ear for Thu A. Dr. Nguyen Dinh Quan, Head of Plastic Surgery and Rehabilitation Department, Central Dermatology Hospital, said that many people think that ear piercing does not bleed, so choose to press in unsafe places, even through people. go for a walk. When punching the earlobe area, the complication rate as above occurs less often, but when pressing the earlobe cartilage, the risk of infection is very high. The cause may be that the earplug is not hygienic or the ear piercing care is incorrect, leading to infection. Dr. Quan told more about the case of a 16-year-old female student in Yen Bai determined to lift her nose because she was criticized. When seeing a spa advertising nose lift with filler only 2 million, this female student nodded in agreement. As a result, after injecting the filler, the female student suffered from blindness complications and currently, eyesight cannot be reversed. Dr. Quan said, there are complications that can be repaired, but there are complications that cannot be. A trend in the past few years, seemingly just a simple procedure, but also caused many people to experience complications shared by doctors, it is the trend of eye opening, thanks to intervention from dialysis technology. modern beauty to make the eye angle bigger and more beautiful Dr. Nguyen Huu Quang, Deputy Head of Plastic Surgery and Rehabilitation Department, Central Dermatology Hospital said, he met quite a few patients with complications when opening the corner of his eye. For example, the case of Nguyen Thanh H (29 years old, in Hanoi) is the victim of eye opening. H has small eyes, obeying the invitation on facebook of a newly opened salon, so he came here to open the corner of his eyes. This facility does not have a specialist doctor but an expert with experience specializing in performing professional ophthalmic shaping surgeries. H. assigned his eyes to this specialist for surgery. As a result, after opening the corner of the eye, this specialist has turned Ms. H’s eyes into “flying pigeon eyes”, scarred in the lower eyelids of the two sides. Not only is the angle of the eye not wide open, but also looks like a person who is out of sight. Associate Professor Do Quang Hung, former Head of Plastic Surgery Department, Cho Ray Hospital, said that he regularly receives cases of cosmetic surgery damage at the spa. Most recently, a patient found him in a state of severely damaged face due to cosmetic surgery on face stretch combo, eye opening at a spa in Bien Hoa city, Dong Nai. The patient said before that, listening to people sharing the corner of her eyes to create big, deep eyes that attract people to look, so she asked for advice. It is advised to stretch the facial skin due to sagging facial skin, the face is not elegant. Sounding too tempting, this woman put her faith in the spa. As a result, at home, the corner of the eye is widened but is opened upside down, the white part is much exposed. Frightened customers go to the hospital to seek help from a doctor. Not only the broken eye angle, but the entire ear scar due to facial stretching is also severely complicated, forming a large, long scar line. Associate Professor Hung said that these complications like this are very time-consuming and of course the cosmetic effect cannot be as high as at first. In fact, a number of cases have all been caused by complications in underground medical facilities. From the people to the performers, they consider it just a simple procedure, so blatantly doing in spas, ineligible cosmetic facilities lead to serious consequences.

China Times (www.chinatimes.net.cn) reporter Wang Xiaoyu and Huang Xingli reporting from Beijing

For more than a year, the extreme market environment brought by the new crown epidemic to the tourism industry has also forced industry companies to begin to seek more ways to “source income and reduce expenditure” in order to survive such a difficult trough cycle.

In particular, as the domestic tourism travel market gradually releases its vitality as the epidemic prevention and control situation improves, making the domestic market show a completely different positive posture from the international market, it is more determined that travel companies are fully committed to competing for this “cake”. Determination. This has also been reflected in a series of innovative models based on marketing purposes, such as live delivery of goods, free air tickets and online cloud travel, which have been launched since last year, and have helped companies achieve high levels of attention and good market returns. . In the latest round of travel platform marketing, the product “out of the circle” is the first ticket blind box product launched by Tongcheng Travel.

“Ticket blind box” marketing craze

Inspired by the cultural and creative toy market, the “blind box” gameplay is combined with air tickets. The last small holiday gained a high degree of market attention as soon as it was launched. For this reason, Tongcheng Travel launched a new phase of ticket blind boxes while the iron was hot. product.

According to the introduction of Tongcheng Travel, the second phase of the ticket blind box product will be on sale from April 22 to 26. This time it will also extend the coverage of the event to airports in more than 200 cities in China. The travel time includes the most popular ” During the May Day holiday, “hidden money” such as two-person air tickets, round-trip air tickets, and business class, which are the most popular among users, has also been added.

Like the previous rounds of hot marketing and products, a popular new product quickly became the industry’s “hot item”, and major travel and travel platforms quickly followed up.

Alibaba’s travel platform, Fliggy, also announced that it will launch a blind ticket box for 66 yuan from April 20, but it continues the style of Alibaba’s e-commerce platform. The gameplay of Fliggy’s blind box is that consumers who participate in the event can get With the help of your friends, you can get a blind box of air tickets to random destinations across the country at an ultra-low price of 66 yuan. In addition, the Fliggy ticket blind box can not only participate in single person, but also can be grouped by two. Correspondingly, the ticket blind box drawn is also a two-person ticket on the same route, and the consumer can designate the departure place, only the destination and the departure date. It’s random. Blind box tickets are tickets to any destination across the country that will depart in the next 3-30 days. There will be two routes to choose from. There are many departure dates during the May Day holiday and also include popular tourist destinations.

And Ctrip, the largest online travel service provider in China, has also joined this “ticket blind box” marketing war. On April 19, the “City Choose Blind Box” event was launched.

Ctrip has expanded its blind box products to the hotel category, launching hotel-type blind boxes and ticket-type blind boxes. Among them, the price of hotel blind box is 699 yuan and 999 yuan respectively. Each blind box includes 1 hotel night. After the hotel is booked successfully, a red envelope for air tickets will be given, and a red envelope of up to 100 yuan will be awarded. The event covers the time period around May Day. After purchasing, users can choose to open the blind box in any of the cities across the country. The 99 yuan “hidden” ticket category blind box will also be launched on April 22. The blind box covers 12 popular departure places across the country, and there are more than 100 popular routes to choose from.

According to the relevant person in charge of Ctrip, data shows that recently, the search volume of “Blind Box” on Ctrip’s platform has soared 40 times compared with the previous period. In response to the enthusiasm of users, Ctrip launched a blind box event.

The blind box products cover many cities across the country including Chengdu, Xi’an, Changsha, Hangzhou, Guangzhou, Zhuhai, Sanya, Chongqing, Shanghai, Lijiang, etc. If the hotel opened by the blind box does not meet expectations, Ctrip will provide different hotels in the same city to choose from. “If the user does not choose a suitable hotel in the end, and the product has not been booked for use, he can apply for a refund.” said the relevant person in charge of Ctrip.

Grab the market under the “unusual market”

The “May 1st” holiday, which is considered to be the new peak of the tourism market after the epidemic, will to some extent become a symbolic market cycle for tourism companies to gradually get rid of the impact of the epidemic. If we regard the epidemic as a watershed, for domestic tourism companies, the dramatic change in the tourism market from booming to depression hit by the epidemic has actually promoted the early advancement of transformation and upgrading from another aspect.

“There was no shortage of demand in the market before the epidemic. The marketing model of the company was relatively monotonous but effective. After the epidemic, demand has declined. The market still needs time to return to normal. It needs to be stimulated by a new model.” A domestic online travel service provider A person from the market department of the industry told the reporter of China Times that “it is not only the model of the tourism industry, but also the experience and methods of many other industries to reactivate the tourism industry.”

In the new market environment, even travel platforms that do not lack traffic are trying their best to design new product models and market topics. According to Ctrip, during the preparatory period for the blind box event, Ctrip first screened out the most popular tourist cities during long vacations in the past two years to determine the destination range; secondly, based on the historical evaluation, review scores, and ratings of Ctrip hotels. Star-rated standards and other dimensions, lock a number of high-quality hotels in the region. After opening the City Blind Box, Ctrip users can continue to purchase other travel products on the relevant May 1st promotion page to customize a more complete quality trip for themselves. Currently, Ctrip’s five major promotion activities cover themes such as flower viewing, national style, music festivals, and food.

At the same time, the value of the young user group that has been valued before has been further recognized, and more and more new marketing models and products have begun to cater to the needs of users known as the XYZ generation. The blind box product is obviously a quite successful attempt. .

The online travel service provider Qunar.com launched the blind travel boxes on April 21. They were all sold out in one day. According to Qunar.com, more than 70% of the participants were 95, and it only took 1 minute to complete the redemption and issuance of tickets. , The products with the highest exchange volume are the products traveling during May 1st.

Tongcheng Travel said that this event still continues the favorite gameplay of young users. Users only need to spend 98 yuan to open a domestic one-way ticket with a designated departure time. Moreover, 98 yuan is the tax-included price of the air ticket, and users do not need to pay any additional air ticket surcharges. If you issue an unsatisfactory ticket, you can still get a full refund.

“In terms of product design, the gameplay is simpler, the discounts are more direct, and there is no bundling sales. In addition, each user is provided with 2 purchase opportunities. Users can open a blind ticket box on the same journey travel app and mini program.” Introduced by Zhang Chao, person in charge of the blind box product of Cheng Travel.

“The main operating model behind the blind box of the same-journey ticket is that after the user locks the ticket, the same-journey purchases the ticket for the user at the market price. The 98 yuan higher part of the fare is all borne by the same-journey travel.” Zhang Chao said that Tongcheng Travel hopes to promote domestic tourism consumption through marketing activities, thereby promoting the recovery of the domestic tourism economy.

Fliggy also said that the blind box gameplay is sought after by young people. The tourism market, which has been born after 95 or even after 00 as the main group, also showed many interesting new features on May Day. Along with the surging consumption power brought about by the May Day tourism, a series of new tourism features will also emerge, such as music festival trips, ticket blind box mysterious trips and other new ways that young people love to see, which will lead the development of the future tourism market.

Since the Ching Ming holiday, bookings of travel products have maintained a 30% increase year-on-year. At present, May 1st train tickets, air tickets, and hotel reservations have reached a peak, and tickets with relatively short advance booking cycles will also begin to grow rapidly.

Favorites

Report

Since the same Cheng Yilong successfully launched out of the circle, the blind ticket box has suddenly become popular, replacing “Flying as you wish” as the most popular product. How can Ctrip, Qunar and Fliggy miss this wave of opportunities and launch their own blind box products one after another.

Ticket blind box, train ticket blind box, hotel blind box, 999 yuan, 98 yuan, 88 yuan, 66 yuan…The price is different, and the gameplay is also diverse. History is always surprisingly similar. This unprecedented scene is hard not to remind people of the price wars of major OTAs many years ago. It also reflects from the side that after the epidemic, OTAs’ desire for a full recovery in the travel market is increasing.

So, is the “blind box” of the price of cabbage really hopeful to take on the important task of “recovering blood”? After the epidemic, what kind of variables will the OTAs usher in in the new round of competition?

Big OTA blind box competition

How popular is the ticket blind box? It can be seen from the actions of major OTA platforms scrambling to launch blind box products.

On April 3, 2021, the “Ticket Destination Blind Box” campaign launched by Tongcheng Travel attracted more than 10 million users to participate in panic buying. The volume of Douyin and Xiaohongshu topics related to “Ticket Blind Box” exceeded 100 million. Detonated the Qingming Festival holiday tourist market.

In the upsurge of blind ticket boxes, Tong Cheng Yilong can be said to have seized the opportunity. Taking advantage of this enthusiasm, it launched a new round of “ticket blind box” event. The event started at 10 o’clock on April 22 and will last until April 26.

How can other major OTAs be willing to show weakness, before the arrival of the 22nd, have their own blind box products online.

On April 19, Ctrip launched the hotel blind box priced at 699 yuan and 999 yuan respectively. It also announced that it will launch a ticket blind box with a price of 99 yuan (excluding airport construction fees) on the 22nd; on April 20, Fliggy A blind ticket box for 66 yuan was launched. Consumers participating in the event can get a blind ticket box for random destinations across the country for an ultra-low price of 66 yuan after getting help from their friends. On April 21st, Qunar launched a ticket blind box for 88 yuan and a blind train ticket box for 66 yuan at the same time…

What are the highlights of travel blind boxes that look the same? What are the logic and purpose of each company’s products? Is the discount so large, is it really purely dependent on subsidies from your own company? In response to these issues that everyone is most concerned about, LvjieMedia interviewed the heads of each department.

The relevant person in charge of Tongcheng Travel pointed out that the upgrade of the second-generation blind box is mainly reflected in the following aspects:

First of all, the number of participation in the event and qualifications have been upgraded. Starting from the second phase of the blind box on April 22, users will have new qualifications for each phase of the blind box event. Even if they have participated in the previous events, they can still participate in the new event.

Secondly, on the basis of the WeChat mini program activity, in the second phase of the blind box event, we added the event entrance of the Tongcheng Travel APP, allowing users to have one opportunity to open the blind box on the mini program and the APP. Not only that, we have also added more blind box sessions, hoping that users can choose the right time to visit according to their own time, and it will be easier to buy blind box products.

Finally, how to always attract young users in the design of blind box products has always been a question that Tongcheng Travel is constantly thinking about. We will also refer to some offline blind box gameplay, such as setting hidden models.

“If you want to say the difference between the same journey blind box and other homes, it is that we can directly buy it without the help of friends, and the newly added round-trip ticket, business class, double travel and other hidden games are also very great for young people. Attractive.”

In contrast, the price of the ticket blind box launched by Feizhu is even lower, at only 66 yuan. What’s even more rare is that, in addition to solo participation, the ticket blind box of Fliggy can also be used as a team. Correspondingly, the ticket blind box drawn is also a double ticket for the same route. This is for netizens who yearn for the unknown but are afraid of loneliness. A more balanced choice.

“Some of the post-00s and post-90s are actually very random when choosing tourist destinations. They will not have to do a long strategy like before. They want to go to some less popular destinations to avoid the crowds. Based on their needs and curiosity, we launched this blind box product.” Li Chen, vice president of Flying Pig, said, “As for the pricing of this type of product, I think it is only symbolic, because it The value of the ticket is much higher than 66 yuan. And the help of friends is only a symbolic threshold for participation.”

The relevant person in charge of Qunar told LvjieMedia, “In fact, we launched the student blind box as early as last week. The blind box products launched this time are aimed at a wider range of people. Although the purchase of blind boxes requires 3 friends help, but the more friends you help, the more routes you can open, and you can open up to 10 routes. In addition, in terms of travel time, the blind box of the go where ticket does not have too many restrictions, May 31 Previously, the date was optional, and you could redeem it with a ticket!”

If there is still room for fluctuations in the price of air tickets, there is still a question mark about the strength of the discount. Then, the 66 yuan train ticket blind box can be described as a real subsidy, and the relevant person in charge of Qunar also admitted to the new travel industry: “The biggest purpose of launching this event is to pull new.” It can be seen that in order to seize the young people’s market, Where to go can be described as the “blood capital”.

In contrast, Ctrip’s hotel blind box products are unique and can help many travel users solve their accommodation needs. However, its price of 699/999 yuan seems to lack “sincerity.”

In this regard, Xie Xiaoqing, a senior researcher at the Ctrip Research Institute, said, “Unlike the trendy blind boxes with’obvious gambling’, the Ctrip Travel Blind Box focuses on inspiring travel inspiration and at the same time has sufficient quality in the product.”

In her opinion, the blind box products launched by Ctrip this time are diverse and highly selectable. This time, the blind box includes two types of products such as hotel and air tickets; the price is divided into three types: classic, petty-bourgeois, and hidden. Price level; in terms of travel time, it is divided into two optional time periods: “Happy May Day” and “Staggered Traveling”; although it is a blind box, users still have a certain choice.

In addition, high-quality products are also the bottom line that Ctrip has always insisted on. During the preparation period of the event, Ctrip first selected the most popular tourist cities during the long vacation in the past two years to determine the destination range; secondly, according to Ctrip The historical evaluation, scoring, star rating and other dimensions of the hotel have targeted a number of high-quality hotels in the region. After opening the City Blind Box, Ctrip users can continue to purchase other travel products on the relevant May 1st promotion page to customize a more complete quality trip for themselves.

Behind the blind box, the OTA competition landscape is also changing

OTAs want to take advantage of the enthusiasm of blind boxes. After all, “blind boxes” have become one of the fastest-growing industries and are favored by young people. So, is it possible that blind box products that rely on subsidies will develop in a normal way?

Xie Xiaoqing pointed out, “Blind boxes may become a normalized product: On the one hand, the growing proportion of young users in travel users is a new trend, which requires innovation in the marketing of tourism products. In recent years, With the hot “out of the circle” of blind boxes, various types of blind boxes have seized the market heights, harvesting a large wave of young consumers’ hearts. This also shows that blind box products can capture the consumer interest of young people and satisfy their pursuit of novelty and novelty. Face the unknown psychology. On the other hand, under the well-informed Internet environment, what users lack is not travel information and travel choices, but travel inspiration. As a product with random uncertainty, blind boxes can be used to a certain extent Inspiring and influencing users’ travel arrangements in order to achieve high-quality travel.”

Li Chen said, “Although both blind boxes and Xpress fly products use marketing methods to help the tourism market recover, as airlines recover from the epidemic, many new routes are preparing to resume production and marketing. There must still be demands, and there will be more and more. So I think this kind of marketing method is long-term. As for the blind box and free flying forms, they may be ever-changing, but in general they are all to meet the needs of users.”

Not to mention the length of the life cycle of the travel blind box, there is a trend that has become obvious, that is, the popularity of the “ticket blind box” has given the OTA industry a new “traffic competition” idea. In the post-epidemic era, the competitive landscape of the OTA industry is also changing.

On the one hand, the mainstream consumer groups in the tourism industry have changed. The post-90s, represented by Generation Z, have become a new force that cannot be ignored in tourism consumption. On the other hand, the popular tourist areas have changed. The sinking market represented by third- and fourth-tier cities has gradually become a “hot spot” in the post-epidemic era.

At first glance, the revenue of 66 yuan and 88 yuan brought by blind box products is just a fraction. In fact, the incremental space behind it may become the “key” for OTA players to catch up. After all, in the future OTA battle, it is far from enough to fight for price.

(Text: Li Chuwei, New Travel World)

100g of range is priced at 39,000 VND / kg At Bach Hoa Xanh system, sturgeon fruit with the price of 39,000 VND / 100g (390,000 VND / kg) is introduced and can be eaten fresh, made salad, cake, jam, juice or used as decorative ingredients. dishes,… A reporter survey at Big C supermarket (Go Vap district, Ho Chi Minh City), the area of ​​imported fruit has a board introducing the American or South American range, but carefully looking, we only find that the massage is from Vietnam ( like South America). Fresh fruit in a 160g plastic box costs 55,000 VND (equivalent to more than 340,000 VND / kg). Squeeze is sold in the area of ​​imported fruit from Big C Go Vap When the reporter wants to look for imported bags such as the introduction board, the staff said that there is no imported goods, but the introduction board is incorrectly recorded. This explanation seems plausible because according to Vietnam’s current list of imported fresh fruits, there is no name for pineapple. South American massage range presented at Organic Town Nguyen Du space (District 1) Introducing the South American massage at the Organic Town Nguyen Du space (District 1) recently, Ms. Nguyen Thi Thuy Dung, Sales Manager of Song Nga International Co., Ltd. (Lam Dong) said that there are many growing places. Small-scale retail is mainly sold online, while the company’s products are allowed to enter the supermarket due to VietGap certification. This is a variety imported from South America, not an old-fashioned variety in Vietnam with similar appearance but larger size. Stinging them with cherry tomatoes, eaten with a similar taste “In addition to the fresh squeeze, the company also has processed products such as jam, dried, juice, … Particularly, the juice of some big coffee chains in Ho Chi Minh City buys to prepare drinks. The market is quite high, but the market is very well received although we have not implemented promotional programs due to the limited potential of the start-up company. Currently the company brings to the market about 10 tons of goods every month “- Ms. Thuy Use share. South American sturgeon is similar in appearance to the sturgeon that grows in Vietnam but is larger in size According to Ms. Thuy Dung, those who buy mediocreets often want to regain their childhood memories because this is a fruit quite similar to the wild rose bushes in the old days. Another group is a foreign visitor or a Vietnamese who used to live abroad, so knowing the benefits of health and well-being, thus gaining a large number of loyal customers. Currently, this fruit is in the same segment as cherry, blueberry, raspberry, and strawberry.

Samsung has an unexpected move Photo: @Pixabay. It seems that the company has realized that “quantity is not equal to quality” should decide to slow down with the megapixel race. Recently, famous leaker Ice Universe announced that Samsung now intends to return to another “rationality”, and will stop blindly chasing big numbers. Clearly, we’re talking about the fact that the company is recklessly stopping the megapixel-resolution race. “I heard some news that Samsung smartphones are actively changing the camera sensor. It will return to reasonable, instead of blindly large numbers,” Ice Universe stated. In fact, Samsung admits that quality is not at the megapixel count. Priorities will be the tradeoff between the size and resolution of each pixel. And the first result of this approach that we saw in the Samsung ISOCELL GN2 sensor; in which the company offers a record large sensor size of 1 / 1.12 inch; No frills on the megapixel count with just 50 megapixels. Photo: @Pixabay. After the shocking information above, it is still unclear what the fate of the 200 megapixel sensor on a smartphone with up to 6 cameras, with a dual selfie camera and a homegrown chip will be. On the other hand, there are also rumors that, Samsung has set itself a goal of delivering an insane 600MP sensor. The 600 MP sensor that Samsung has developed seems to have a pixel density of 0.8 µm and a size of about 1 / 0.57 inches. So the result is more work the company has to deal with as the sensor will take up 12% of the smartphone’s area, and it will also result in a 22mm protrusion. The Galaxy Note20 is 8.3 mm thick, which means the 22 mm camera bump will make the phone look too out of date. Photo: @Pixabay. With these changing priorities, it remains to be seen whether this will affect the development of the aforementioned sensors in the near term. In July 2019, CEO of Zeiss, Mr. Michael Kaschke made the point that, the race of “dots” on smartphones is meaningless. Because according to him, “the sensor on a smartphone is so small that mobile photography will never be able to overcome some of the limits such as processing speed, signal ratio, noise … and increasing the number of” dots. “Not the right solution in this regard, even a stumbling block”. In fact, the higher the resolution of the sensor, the smaller the individual pixels, and the more difficult it is to illuminate them entirely. The result is that the image will be noisy, which the algorithms must try to limit to reduce this situation. For Kaschke, a 40 MP sensor is more than enough for a smartphone, let alone 64 MP. Therefore, increasing the number of “dots” will not bring any benefit. Photo: @Pixabay. However, it is undeniable that the introduction of the smartphone is one of the most remarkable strides in the history of the technology industry. It is not simply a pocket communication device but gradually meets all human information needs. Photography is also an equally important part. It creates many new needs such as sharing daily photos, taking selfies, video calling. Smartphone photography is gradually asserting itself with a steady decline in sales of travel cameras. According to data from GfK, Canon’s travel camera revenue is down 2% per year due to the replacement of smartphones.

Timo Werner.

“If it were me, I would always use Ziyech because he is the best player. He can either run into the lane or do flip flops. Mount can do the same job and Giroud needs something. there.

Werner is super fast and what can work in an away game when you’re under pressure. But Werner is like a blind horse, just keeping his head down and running. He proved it in Germany.

Mount is a great player, and I think he needs a step forward, similar to Calvin Stengs (22-year-old Dutch striker playing for AZ Alkmaar), “Van der Vaart said.

Werner joined Chelsea last summer from RB Leipzig. Despite the great expectations, the German striker only scored 10 goals and 11 assists after 41 appearances in all competitions.

True to Van der Vaart’s words, Werner’s strength lies in speed, but the striker’s ability to finish is super bad, often missing Chelsea’s delicious opportunities. Werner’s confidence has since declined significantly since then, leaving him on the bench for many games by coach Thomas Tuchel.

Contrary to Werner, Mount is more and more rocky and is currently Chelsea’s most important player. If not improving soon, Werner is likely to be completely knocked out of the main Chelsea squad instead of nowadays.

This article is reproduced with authorization from[DoNews](ID: ilovedonews)

Text/Li Kexin

Editor/Bocheng Yang

Title Picture/IC Photo

“Bamboo Mart has given us a lot of inspiration for the entire industry.”

It is undeniable that Bubble Mart has nurtured and inspired China’s trendy play and blind box market. In particular, when Chaowan was packaged by the blind box gameplay, Chaowan became a “luck guessing” mini game that everyone knows a little bit, or doesn’t know much about it, but everyone can participate in it.

It is precisely because of this enchanting sense of mystery that the blind box has the opportunity to reach into people’s wallets and entrain participants from various fields to join them, intending to grab some limelight when the spring breeze begins.

When I looked around, I realized that the new intersection where everything is a blind box is already beckoning to us frequently.

Fiery: Some people make a name, some people seek profit

Fresh food, catering, cultural creation, and tourism are all in the “+ blind box”

The blind box milk tea that can be sensed recently is the blind box milk tea in the dining circle.

Each short video frequently liked tens of thousands, and the maximum daily turnover of the store increased nearly three times. In the video, people took out big-name eye shadows, loose powder, perfume and other samples from the gap layer at the bottom of the milk tea cup, as well as gift cards, buffet coupons, hot spring tickets and other gifts.

And this milk tea shop is called Mi, and the store that became popular this time because of the blind box is the brand’s Qingdao store. According to the relevant debtor of the brand, many people would rather drive dozens of kilometers to buy milk tea after seeing it on the short video platform, but in order to get lipstick, it is not a minority to order more than a dozen cups at a time.

At the same time, according to it, this was originally a spontaneous behavior of the franchisees, but because the promotion of the activity in Shandong area, the overall sales increase effect is obvious, and the honey headquarters also plans to carry out the blind in stores nationwide from April 1st to 15th. Box activity.

Coincidentally, on the first day of the Qingming holiday, the “blind box for air ticket destinations” on the same journey was bought by users, and the blind box products at every point in time were instantly sold out. According to statistics, the day has ushered in the peak of a single-day rush purchase since the event was launched, and more than 10 million users participated in the rush purchase.

With the detonation of the “ticket destination blind box”, as of April 3, the user’s spontaneous “ticket blind box” topic on Douyin has been broadcasted nearly 100 million; and the WeChat index “same journey travel” search heat The month-on-day growth rate exceeded 318%, and the number of searches for “blind box” increased by more than 435% month-on-day.

According to the person in charge of this event, the “uncertainty” and “unexpected surprises” of the blind box coincide with the expectations of young people for travel. The popularity of the event also proves that the combination of air tickets and blind boxes is a success. Try, and in the future, we will also consider normalizing the operation of activities.

The enthusiasm of the blind box has made a lot of giants swarm there. Youku’s recently launched rural love series blind boxes were sold out as soon as they went online. The hidden model is Liu Neng with a small straw hat and horoscope eyebrows, making it a “unobtainable man” for many blind box players.

Station B, which is also a content platform, acquired ACTOYS, a derivative company of Chaowan in August last year; in early 2021, Tencent also launched the “嚯” APP to get involved in the business of Chaowan; Baidu also created the item “Hot Chaowan” to seize the tide Play the market. The superimposed blind box gameplay is probably not far away.

In the field of fresh food, brands have already tested the 9.9 yuan fresh blind box. After buying them and opening them, they know what to eat today, which makes many young people happy to give their dinner to “luck.” In the field of ready-to-drink, brands such as Want Want and Rui Ao Cocktails have also played well in blind boxes.

Last year, Henan Museum launched the “Lost Treasures” archaeological blind box in Taobao stores, which was sold out as soon as it went online, allowing consumers to experience “the joy of archaeology” at home, successfully selling the cultural and creative surroundings in short supply.

In addition to the above types of blind boxes, there are also stationery blind boxes, pet blind boxes, plant blind boxes… the economic popularity of blind boxes makes people sigh that “everything can be blind boxes”.

However, whether it is the entry of branded merchants or the entry of platform parties, their respective calculations are merely name-by-name or profit-seeking.

As an industry insider said, sometimes the fancy delivery of real money and the drainage effect is not guaranteed, and the blind box gameplay based on consumer experience can sometimes not only get real money in return, if it is self-developed IP , But also full of brand image and cultural connotation, it can be described as fame and fortune.

Regardless of the ultimate goal, there are multiple factors behind each player being able to pry the blind box so easily.

The most frequently mentioned is the mysterious and unshakable status of blind boxes in consumers’ hearts. It not only has a gambling component, but also satisfies spiritual dependence. More importantly, it is social currency. These encourage no matter who participates, as long as there are good creative fusion products, most of them can bring good sales.

The low threshold, short production cycle, and fast return of funds are the fundamental reasons why the blind box business enters the market.

“Brand owners or individuals only need to provide patterns, the factory can open molds according to the drawings, and then mass production. And mold opening takes 8-10 days, production takes about 20 days,” said a blind box foundry person. In other words, within a month, the blind box can move from the mold to the market.

Those who only use the blind box gameplay and do not need to create IP images independently, after most of the work is outsourced, they only need to worry about the investment in marketing creativity, the cycle will not be very long, and the cost of entering the market will be lower. .

The hot blind box is no longer just an affiliate of Chaowan because everyone collects firewood.

Driven by: the designer’s popularity is comparable to the admissions of Beiying

Foundry business catches up with fast fashion

The boom in the blind box economy has made blind box designers one of the most desirable professions for young people.

“Since last year, the number of college graduates who want to work as blind box designers, whether they are majoring in fine arts or animation, has significantly increased.” Wan Tong, who is a career recommendation on a recruitment platform, told us that recent art candidates Among them, one out of a dozen people wanted to try a blind box designer.

Although this data does not fully represent one million fresh graduates, it also reflects the pursuit of young people, no longer limited to traditional industries, but also eager to give play to their light and passion in emerging professional positions.

For the time being, regardless of whether the promoters and channels of professional tide play culture such as Bubble Mart and TOP TOY, the intensity of the demand for professional designers, under this background, the company that lays out the blind box track has the right to blind box designers. Demand is also “increasing.”

“Many cultural and creative companies, game companies and advertising planning companies have been doing blind boxes in the past two years, and there are media companies. According to our understanding, these companies currently recruit specialized blind box designers.” A headhunting company Advisor Cai Cai said.

In addition, Tencent, Baidu, and Pinduoduo, which are promoting the trendy play business, are also recruiting “toy designers” on their recruitment platforms, and their salary is not low.

Not long ago, some media revealed that a blind box designer who had less than two years of experience and worked in a well-known brand had a monthly salary of 25,000 yuan, which gave the profession a “true fragrance” filter.

Regardless of salary and treatment, more designers have found a sense of honor and belonging in this emerging position.

“It’s very happy to be able to get along with the predecessors who are also born in the 90s, and discuss together which ones might be hot models and which ones will be thunder models. And when the designed products are loved by fans, this sense of accomplishment is the happiest “, Zero said with a smile.

Zero has an internship in a cultural and creative company. All of his colleagues are born in the 90s. The working atmosphere is relaxed. After a period of learning, Zero has turned from a product manager to an artist and began to produce his own products. “As long as you are passionate about creation, pay attention to your surroundings. Fashion can also become a blind box designer.”

With the development of the trendy play, many traditional graphic designers and niche artists use the power of the platform to move from behind the scenes to the front desk, gaining recognition and love from fans, and more importantly, a “stable harvest”. At the end of last year, at the TOP TOY conference, a designer shared, “Only when the drought and floods are not guaranteed, will we have the motivation to continue to create good products.”

The popularity of blind boxes has also driven the business of upstream foundries, and even some manufacturers have completed the transition from unknown production lines to brand manufacturers.

“Blind box customization is a small business. Since last year, there has been an influx of large-scale orders, and shipments have been made almost every day,” Patrick of Huasheng Liye told DoNews. There is profit to be made”.

Patrick told us that the series of blind boxes can be ordered at a minimum of 1,000 per style, and if it is only one, a minimum order of 5,000 is required. Compared with fast fashion’s current small order booking and weekly new speed, blind box customization is also in line with fast fashion.

Data from the wholesale platform 1688 shows that the platform turnover of blind boxes and derivatives in the first half of December 2020 has increased by 2.7 times compared with the same period in November, and the number of custom-made buyers has increased by 300% year-on-year.

As the number of foundries increases, the agglomeration effect is also strengthening. Most of the factories in Dongguan and Shenzhen have even received support from the local government-“new sites” will be allocated to support the construction of related factories.

According to the report of the Economic Observer, a toy factory in Dongguan, which was heavily indebted, officially stepped out of the production line and completed the transition to a trendy toy manufacturer. This includes the core IP creation, both the original design of the IP, and the second creation of the signed and authorized IP, and learn to pay more attention to the protection of intellectual property rights and technical content.

From 2018 to 2019, the monthly turnover of the blind box series of this factory has shown a double-digit growth; and for the whole year of 2019, the company’s turnover has successfully exceeded 10 million.

“The rapid rise of blind boxes in the Chinese market makes our IP agents become active in an instant.”

Lin Gang, general manager of Ruihuahang, said in a sharing session. Guangdong Ruihuahang is a subsidiary of Hong Kong Ruihuahang Group, established in 1993. Ruihuahang Group is most famous for its IP agency business.

In Lin Gang’s view, it is expected that the entire industry will usher in a new era, and the industry has shown a more open attitude, “Those who were unwilling to open up IP are now willing, or there is more room for talk.”

The Frost & Sullivan report predicts that the compound annual growth rate of China’s IP licensing industry since 2019 will be 13.1%, and it will reach RMB 156.1 billion in 2024.

Distortion: In the barbaric growth stage, chaos is inevitable

Any industry will experience a period of barbaric growth, and the blind box economy is at this node, and many distortions are naturally inevitable.

First is the supply chain side, not the whole industry is getting better. Head companies such as Bubble Mart will sign an exclusive agreement with the factory. Although the factory has a lot of people, they are receiving small companies and scattered orders, and the technical level is still not high. In addition, there are also cases where some factories lack integrity and mix defective products in the deliverables.

“When the factory communicates with the designer, there are also difficulties in running in and unhappy,” Patrick said. “Many designers do not understand the impact of the entire production process, materials, and coloring processes on the final presentation of the product. For companies that customize blind boxes in small batches, the intermediate education process is time-consuming.”

As Patrick said, due to lack of professional ability and understanding of the market, blind box designers are not as glamorous as they are on the surface.

Zero said, “Not only did they learn a lot, but it was also a chore for girls to go to the factory for business trips. For example, just take the coloring process and accompany the master to call from 8 am to 10 pm. After dozens of adjustments, for example, if a pudding wants to look like a Q bomb, it needs to be varnished.”

Zero believes, “It’s not enough to be eager to enter this industry. It is necessary to have an overall understanding of the market, and self-aesthetics and market aesthetics are also very important. You have to know why the products you produce, and you can’t take it lightly because of the ideas of others. To change, of course, one must have the confidence to be accepted by the market.”

“It’s not just about drawing pictures to become a qualified blind box designer,” Cai Cai said. “The acceptance rate of blind box designers is still very low. Some companies even interviewed hundreds of applicants, but they were not satisfied in the end. One or two, and there are not a few who can’t even pass the probation period.”

“The high salaries of designers are only large companies, and many small companies are just normal, and the requirements for designers’ job literacy are also increasing. For example, they used to be junior colleges and now require big ones. For example, they used to require two-dimensional planes. Multiple creativity and performance capabilities; and a more comprehensive understanding of product structure, materials and processing techniques.”

When blind boxes have gradually become a normal life, the market is also facing the risk of players retreating and the market retreating.

Because there are more and more blind boxes, the attributes of niche and individuality can be maintained in the past. With the increase of access to IP resources, the needs of fans are no longer delayed, and the IP attributes are getting weaker and weaker.

And when the blind box infrastructure is gradually complete, especially when the Chaowan community platform allows fans to exchange or sell, the number of successfully gathered players continues to increase, the frenetic collection period gradually loses momentum, and the player’s sense of vanity also diminishes.

As the players retreat, the myth of wanting to get rich by speculating boxes will also be shattered. When people have more ordinary mass models, it will be difficult to reproduce the sharp price increase, and as online transactions become more flat and transparent, the period when speculators want to use information asymmetry to grab high profits is gone. Back.

When the blind box enthusiasm dissipates and is placed in front of the merchants, there are only two options left: Either raise the threshold of blind box play, or find another way.