Kieu Minh Tuan is not only a famous actor, “box office star”, in everyday life he is also a family man. He worked very hard in the kitchen and cooked many delicious dishes for his longtime girlfriend, actress Cat Phuong, as well as relatives to enjoy. Recently, Kieu Minh Tuan showed off a cold snail noodle dish because he showed his talent in the kitchen. Cat Phuong quickly was the first commenter to praise “delicious” after he posted the article. Cold snail noodle dish by Kieu Minh Tuan with simple and close ingredients Hanoi cold snail vermicelli has long become a famous delicacy with soft noodles, fragrant and frugal broth, served with chewy snails and spicy chili sauce. On hot days, the delicious and rich cold snail vermicelli will be a very effective cooling dish. Normally, cold snail vermicelli is not served with vegetables, but because of his own taste, Kieu Minh Tuan eats cold snail vermicelli with perilla vegetables, lettuce, and shredded banana. Not only knows how to cook deliciously, the actor is also very skillful in decorating the dishes so that they are beautiful and attractive. Simple but very eye-catching boiled meat dish, served with raw vegetables dipped in soy sauce And his favorite is the greasy purple sweet potato stewed chicken thighs Once, Kieu Minh Tuan personally went to the market, marinated himself with fried char siu meat to cook a delicious and delicious bowl of Sa Dec noodle soup like outside. He showed off his results no less than the goods. The biggest difference of Sa Dec noodles is in the milky white noodles, large stalks, moderate softness, and not friable. In addition, Kieu Minh Tuan also makes a lot of eye-catching delicious dishes, gives rice, and shows that he is a model of a family man. Braised goby with pepper. Braised quail eggs are delicious dishes that bring rice. Pork tail stewed with nutritious vegetables. Or mixed dishes, Thai salads also do not make it difficult for Kieu Minh Tuan. To make cold snail vermicelli like Kieu Minh Tuan is very simple, you can refer to the recipe below: 1. Ingredients a) Snail part – 1 kg of stuffed snails or jackfruit. – Rice water, 1-2 sliced ​​chili, a little wine (residue) to soak snails. b) Cold snail water: – 750 – 800 grams of pork bone (should choose flying bones for clear broth) – Snail boiling water. – Vinegar suddenly sticky. c) Colored water: Made for gradual use. – 8 tablespoons lard or cooking oil (lard is more fragrant). – 4 tablespoons chili powder. – 2 tomatoes. – 2 teaspoons of salt. – 1 tbsp dried onion, minced. d) Other materials: – 1 kg of vermicelli – Vegetables served (Traditional cold snail vermicelli is not served with vegetables. Depending on each person’s taste, add): Perilla, lettuce, bananas, washed and drained. – Spices: Fish sauce, salt, seasoning. 2. How to do it: a) How to make snails: – Soak the snails in a metal bowl (it will release the mud quickly) with rice water with a few slices of fresh chili, add a little wine for 2-3 hours to let the snails release all the dirty mud, remove the fishy smell but the snails get fat. Wash the snails. – Next, put the snails in the pot, add 250ml of water and 100ml of alcohol, then bring it to a boil, then open the lid, lower the heat, then increase the fire until the snails open their mouth and scald is just cooked (delicious crispy snails) ), turn off the stove, take out. – Chop the snail (remove the black intestine), set aside in a bowl. – Keep the snail boiled water, filter to get clear water, set aside. b) How to make snail broth: It is a harmonious combination of sweet and clear pork bone broth, snail broth and vinegar – How to boil pork bone broth Soak bones with warm water (or clean rice water) and grain salt for 1 hour to remove impurities, clean blood, rinse. Continue to add the bones to blanch, rinse again. Put the bones in a deep pot with the right amount of water, add a little salt, a few purple onions, bring to a boil, skim off the foam, reduce the heat, simmer for 2.5 hours to get a natural sweet broth. inner bar. Skim off the foam from time to time. Once simmering, strain the bone broth in the bar. – Mix snail broth: Combine bone broth (filtered) with snail broth (filtered) and slowly add vinegar (according to taste), boil and seasoning (salt, fish sauce, seasoning according to taste) family taste), turn off the stove, let cool. c) How to make colored water: – Tomato halved, blanched in boiling water, peeled and chopped. – Fry the dried onion and lard, add the tomatoes and sauté until the water is less and slightly thickened, then add the chili powder to the pot, season with salt. Turn off the stove to let the chili soak in the fat for a few minutes, continue to turn on the stove again to get a natural, beautiful and fragrant aroma. d) Present and enjoy – Scoop the snails into the love extracting bowl, add the snail broth dotted with a little colored water. Next to the coin vermicelli, with colored water and herbs (optional). – How to enjoy old Hanoians: Pick up a small piece of coin vermicelli and dip it in chili peppers and put it in your mouth, scoop up the broth with snails and enjoy. The combination of opposites creates the quintessential dish of Kinh: greasy, crispy snails combined with soft vermicelli, spicy chili peppers combined with the mild sourness of vinegar suddenly won the hearts of the diners. . e) Attention: – The careful handling of bones will help the broth to be fragrant, clear, and clear. – When simmering the bone, do not add seasoning because the seasoning made from bone will melt when stewed, making the broth cloudy. – Boiling and steaming snails enough to make them crispy, fragrant and fatty. Do not boil for too long, it will be tough and broken. – Vinegar suddenly has a mild and sour taste, with a hint of alcohol, so it eliminates the fishy smell of snails to help the dish become perfect and right. – Snails are soldering, so they should be served with hot and spicy spices of chili-colored water to create harmony.

After receiving the order, it took 2 months for Amazon to deliver the camera to Bill and Kelly Chiles. When he opened the box, Bill saw two camera boxes inside, but both were empty. Ordered a Sony camera for $7,000 on the Internet but only received an empty box. Photo: Denver7. In an interview, Bill said that he was “shocked” when he did not see any cameras. “I’ve heard the same thing happen with 3rd party delivery, not Amazon,” Bill said the amount of money he and his wife saved up to buy the camera. “We used to buy cameras on Amazon and have not had any problems,” the photographer said. When contacting Amazon, Bill continued to be surprised when the people who received the complaint behaved irresponsibly, claiming the package was authenticated and refusing to refund. Amazon employees even hang up the call themselves when there are no support issues. Kelly Chiles, Bill’s wife, expressed frustration with Amazon’s support, despite sending proof of the problem with the package. Accordingly, the box sent by UPS weighs only 0.9 kg, while the Sony website says that the camera packaging box weighs more than 1.4 kg. Bill expressed frustration when Amazon employees responded irresponsibly, refusing to refund. Photo: Denver7. “Someone stole the camera. In fact, they stole both because 2 boxes have serial numbers close to each other,” Bill did not rule out the case that Amazon employees stole the camera, and they were covering their luggage. vi for each other. In addition, he also discovered that the same model was sold on secondhand markets in the area, cheaper than the original price of the company. Bill and Kelly filed a complaint with the local police and emailed Jeff Bezos. The response email said that once the credit card dispute is resolved, Amazon will process the claim. The platform also entered the investigation after the incident was shared on the Internet. This is not the first time this has happened. In 2018, YouTube channel owner Chasontwowheels reflects ordering a Canon 1DX Mark II camera but only receiving an ice box. When contacting for exchange, the second parcel was filled with bricks. Apple is creating a device with 15 cameras, 2 screens of 8K The headset will integrate 15 cameras, 2 8K screens and an adjustable strap. Perhaps for a long time, AR/VR headsets will become a reality.

Ordering food through apps for delivery is the first choice of foodies during the epidemic season. Kimbap, spicy rice cakes, chicken balls, mixed rice… at the restaurants below promise to satisfy your passion for enjoying Korean food. Theb6.saigon For those who love kimbap, you can choose the traditional or fried rice box with basic flavors such as yellow mustard tuna, char siu, spicy crispy chicken, spicy Korean fish cake, bulgogi beef. In addition, some food sets with a combination of Korean mixed vermicelli, spicy chicken balls, tuna salad, kimbap… are suggestions not to be missed. Diners commented: Phuongthao Mai: “Enthusiastic staff, beautifully decorated food. The quality of the food is guaranteed. Even though I bought it home about 2 hours later, I still felt delicious.” NNguyen: “The presentation of the dish is eye-catching, but most of the taste is quite bland”. Mai Thanh Tung: “I ordered a set of 10 dishes with the price of 300,000 VND for a group of 3-4 people to eat. Kimbap is firm, sticky rice seeds and quite a lot of filling. Chicken is made with 3 kinds of sauce, I like it the most. It’s spicy chicken with cheese potatoes. The staff is friendly.” Korea House – Delivery Korea Food The menu is diverse, customers have many choices from odd dishes to combos for large groups. Some food sets are suitable for 1 person to eat: – Kimchi fried rice, spicy chicken balls, fried mandu – Sausage kimbap, mixed vermicelli, cheese shake chicken, french fries – Traditional kimbap, cheese kimbap, cheese shake chicken, fried mandu Some food sets are suitable for large groups: – Kimbap, chicken balls, mixed vermicelli, vermicelli rolls, french fries – Kimbap, chicken balls with cheese sauce, chicken wings, mixed vermicelli, cheese shake tokbokki, salad – Kimbap, chicken balls with honey sauce, chicken wings with spicy sauce, mixed noodles, salad, tokbokki with garlic sauce, fried sausages, drinks Diners commented: Citastyfood: “Tokbokki or fried noodles with octopus is quite spicy. Fresh octopus, crispy meat. Tokbokki is cut into fancy large pieces. The food box is priced at 329,000 VND quite a lot, well seasoned, beautifully presented, appropriate. for 3-4 people to enjoy”. Foodee_bzd6i1il: “I ordered crispy chicken kimbap but the shop delivered deep-fried kimbap. The dish was quite oily”. Thuy Duong: “The food is not so excellent. Shipper complained that the restaurant made the dishes out of order, had to wait for an hour”. Food No need to spend time preparing, you can still enjoy a hearty meal when ordering at this online restaurant. The menu is diverse with Vietnamese flavors mixed with Korean dishes. The meals are presented in eye-catching sets, helping to stimulate the taste buds of diners. A series of delicious dishes worth trying include mixed rice, chicken tokbokki with honey sauce, spicy noodles, egg rolls, salad… Diners commented: Llickthespoon: “Spicy chicken with rice cakes is delicious, spicy chicken is sweet and sweet to the mouth and not dry. Egg rolls are full of crab sticks, sausages, beef kimbap are marinated in a rich sauce and dipped in soy sauce when eaten. Spicy octopus noodles. There are chewy noodles soaked in a spicy sauce, fresh and crispy octopus. Flexible rice cakes, fish cakes, crab sticks and cheese, spicy and salty sauce. Stir-fried vermicelli is combined with shrimp, squid, octopus, vegetables and fruits. yarn eggs”. U-Milktea Besides the familiar single Korean dishes, you have the opportunity to enjoy many different flavors in each of the restaurant’s culinary combos. Preparation time ranges from 15-20 minutes. Combo for 1 person including traditional kimbap, spicy chicken balls, french fries. Combo for 2 includes traditional kimbap and tokbokki, crab stick cheese salad, french fries. Combos for cheese lovers include cheese kimbap, cheese tokbokki, octopus noodles, spicy chicken and mandu or fries. Fried food combo includes mandu, spicy sausage, cheese shake chicken and cheese fries. Diners commented: Thanh Truc: “The buffet set for 189,000 VND includes traditional kimbap, egg roll with crab stick, chicken balls with cheese sauce, cheese salad and beef kimchi rice. Black soy sauce noodles with not much sauce but tasty, delicious food. with a variety of dishes such as meat, crab sticks, sausages, vegetables. The restaurant does not make dishes quickly but makes up for quality food.” Daisy Truong: “In general, the dishes are delicious, not too spicy. The food is hot, with mixed salads to help you get bored. You can order more fruit tea to quench your thirst. Natural peach tea, slightly sweet grape tea. The price is suitable for the quality of the dish”. The attractive cold rice cake of Koreans Sticky rice cake is a familiar dish, appearing a lot during holidays in Korea. You can follow the following recipe to have this cool cake.

Johannes Caspar, head of data protection in Hamburg, the city where Facebook is based in Germany, said: “The aforementioned ban is intended to protect the rights and freedoms of millions of users in Germany, who are have agreed to the terms of use (app). It is very important to prevent damage and disadvantages associated with such a black box process.” Germany also urged the European Union to apply a similar ban in 27 member states. WhatsApp was acquired by Facebook in 2014 for $19 billion WhatsApp users around the world have been asked to agree to the new rules and conditions by May 15. Facebook, which has 60 million users in Germany, is encouraging its 1.5 billion users globally to update the WhatsApp app as soon as possible. WhatsApp was acquired by Facebook in 2014 for $19 billion and now competes with other messaging rivals such as Signal and Telegram, both of which claim to have a higher level of personal data protection than WhatsApp. Since the beginning of this year, when running the WhatsApp software, a window will automatically pop up. The first page says that WhatsApp is updating its terms of use and data protection regulations, which states that WhatsApp cannot read or listen to chats because they are encrypted, WhatsApp is adjusting the chat business is simpler. The second page says that WhatsApp is updating its terms of use and data protection policy, asserting that WhatsApp does not change the privacy of private chats, but adds information on how to chat with businesses. business as desired and how the business can manage user chats. At the bottom of page 2 there is only the “agree” button and the user cannot do otherwise. If you do not agree to the new update, starting May 15, the use of WhatsApp may experience problems, such as not being able to receive or send messages, even if the account is not deleted or disabled. In short, WhatsApp requires users to agree to their new policy to be able to continue using the service after May 15, in which the update will allow more information to be shared from WhatsApp with Facebook. and other apps like Instagram and Messenger (such as contacts and profile data), except for encrypted chat content. Responding to the German ban, a WhatsApp spokesperson asserted that the ban was imposed without a legitimate basis and was based on a “fundamental misunderstanding” about the purpose and effect of the update. Therefore, the ban will not affect the continued rollout of the update.

The see-through costume is beautiful and attractive, so it is very popular with Vietnamese stars, but it is not easy to choose the right underwear. Like Hari Won, her mouth was exposed by two breast pads, making the dress a few parts less beautiful. If Minh Hang chooses skin-colored lingerie with a softer design, her ao dai will certainly be sweeter. Tang Thanh Ha is often praised for her sophisticated and classy dress, but with this see-through ao dai, the “Vietnamese screen pearl” is considered to have chosen the wrong lingerie. Indeed, this ao dai design is very difficult to choose the right clothes to wear. Even the “underwear queen” like Ngoc Trinh is sometimes confused by chips. It’s okay to wear this dress normally, it’s okay to take pictures flash chest pad “shows as it is”. Hoang Thuy Linh must have considered a lot, so she chose black lingerie to wear with a transparent skirt like this. This is the safest solution, but many people still find Hoang Thuy Linh more charming if she has an inner petticoat. Miss Do Thi Ha was once complimented with a dress with a discreet design that still showed off her figure. However, when Do Thi Ha walked, perhaps due to the move, the breast pad inside the skirt was displaced, raised and partially exposed the skirt. Of course, you have to pay close attention to notice this. In a movie press conference, Miss Do My Linh seemed to be wearing a tight dress with a tight-fitting long-sleeved black dress showing off her toned body. Normally it’s not a problem, but when taking pictures with lights flash Miss’s underwear is clearly visible in the photo. Another time, Do My Linh carefully chose skin-colored underwear when wearing a thin see-through skirt so as not to reveal the goods. But netizen I think that if you sew a skin-colored lining inside the skirt, it will be much more harmonious, because My Linh wears this and still sees her underwear. Runner-up Huyen My also had the same problem as Do My Linh: Still revealing her underwear behind the penetrating scales even though she chose skin-colored pants. Many Chinese stars have chosen to sew more lining inside the skirt to ensure that their underwear is not exposed, and perhaps Vietnamese stars should also learn.

“On the afternoon of April 9, when I opened the product, the fire found inside was a perfume box. Immediately I contacted the seller on Shopee and the general feedback is very sorry because the experience is not good, please return the goods to Shopee to handle “, Mr. Hieu recounted. D. Hieu added that on April 10, J&T Express delivery staff came to pick up the goods, did not ask to sign for confirmation. On April 13, Shopee updated the information that returned goods arrived and waited for 3-5 days to process. Customers receive perfume box instead of iPhone 12. Photo: Đ. Hieu. “On April 17, I received a message from a person talking from J&T Express wanting to watch the video I recorded and asking to confirm that the delivery order did not show any unusual signs,” Mr. Hieu shared. On April 19, J&T Express continued to call this customer to convince him to sign the order. “They said that this memorandum was signed only to confirm the outside condition of the product, not related to the product inside”, Mr. Hieu said. On April 20, Mr. Hieu received a call from Shopee informing him of not accepting the refund. According to Mr. Hieu, the reason given by Shopee is that the video does not capture all 6 sides of the box. “I really do not pay attention to how to shoot, even more do not know to turn all 6 sides of the box. The other box will be sent back in 3-5 days. That is nearly 19 million VND lost,” he said. Hieu said to Zing . According to customer D. Hieu, while receiving the goods, he found that the product box showed no signs of being peeled, just a little dented. Outside, correct bill of lading code, correct information and product name are still recorded. Mr. Hieu said there are full videos recording the process of receiving this goods. This is not the first time a customer buying an iPhone has received a product of no value. At the end of 2020, a customer in Dong Thap said he bought an iPhone 12 Pro Max but only received a stone. At the same time, Chu Quang Toan (Ha Tinh) received color pencils after ordering 2 iPhone 12 Pro Max. As a result, Best Express carrier took responsibility and compensated the customers. However, the cause of the incident causing the two “evaporated” iPhones has not been announced. At 12:00 on April 26, Shopee’s representative announced that he had contacted and would refund customer A. Hieu. “We are still working with shipping partners to clarify the issues related to this order according to the working process between the two sides”, a Shopee representative told. Zing . Shopee’s representative also recommends that users take safe steps when receiving goods such as video recording / taking photos of the 6-sided product of the package as proof of comparison in the event of a return claim. Refunds. Refuse or immediately notify Shopee of a sign of anomalous request from the shipper or similar carrier, for example, request to sign the consignment receipt or the status of the order is not At the time of delivery, the receipt / status of the order did not show the correct date / content for confirmation.

China Times (www.chinatimes.net.cn) reporter Wang Xiaoyu and Huang Xingli reporting from Beijing

For more than a year, the extreme market environment brought by the new crown epidemic to the tourism industry has also forced industry companies to begin to seek more ways to “source income and reduce expenditure” in order to survive such a difficult trough cycle.

In particular, as the domestic tourism travel market gradually releases its vitality as the epidemic prevention and control situation improves, making the domestic market show a completely different positive posture from the international market, it is more determined that travel companies are fully committed to competing for this “cake”. Determination. This has also been reflected in a series of innovative models based on marketing purposes, such as live delivery of goods, free air tickets and online cloud travel, which have been launched since last year, and have helped companies achieve high levels of attention and good market returns. . In the latest round of travel platform marketing, the product “out of the circle” is the first ticket blind box product launched by Tongcheng Travel.

“Ticket blind box” marketing craze

Inspired by the cultural and creative toy market, the “blind box” gameplay is combined with air tickets. The last small holiday gained a high degree of market attention as soon as it was launched. For this reason, Tongcheng Travel launched a new phase of ticket blind boxes while the iron was hot. product.

According to the introduction of Tongcheng Travel, the second phase of the ticket blind box product will be on sale from April 22 to 26. This time it will also extend the coverage of the event to airports in more than 200 cities in China. The travel time includes the most popular ” During the May Day holiday, “hidden money” such as two-person air tickets, round-trip air tickets, and business class, which are the most popular among users, has also been added.

Like the previous rounds of hot marketing and products, a popular new product quickly became the industry’s “hot item”, and major travel and travel platforms quickly followed up.

Alibaba’s travel platform, Fliggy, also announced that it will launch a blind ticket box for 66 yuan from April 20, but it continues the style of Alibaba’s e-commerce platform. The gameplay of Fliggy’s blind box is that consumers who participate in the event can get With the help of your friends, you can get a blind box of air tickets to random destinations across the country at an ultra-low price of 66 yuan. In addition, the Fliggy ticket blind box can not only participate in single person, but also can be grouped by two. Correspondingly, the ticket blind box drawn is also a two-person ticket on the same route, and the consumer can designate the departure place, only the destination and the departure date. It’s random. Blind box tickets are tickets to any destination across the country that will depart in the next 3-30 days. There will be two routes to choose from. There are many departure dates during the May Day holiday and also include popular tourist destinations.

And Ctrip, the largest online travel service provider in China, has also joined this “ticket blind box” marketing war. On April 19, the “City Choose Blind Box” event was launched.

Ctrip has expanded its blind box products to the hotel category, launching hotel-type blind boxes and ticket-type blind boxes. Among them, the price of hotel blind box is 699 yuan and 999 yuan respectively. Each blind box includes 1 hotel night. After the hotel is booked successfully, a red envelope for air tickets will be given, and a red envelope of up to 100 yuan will be awarded. The event covers the time period around May Day. After purchasing, users can choose to open the blind box in any of the cities across the country. The 99 yuan “hidden” ticket category blind box will also be launched on April 22. The blind box covers 12 popular departure places across the country, and there are more than 100 popular routes to choose from.

According to the relevant person in charge of Ctrip, data shows that recently, the search volume of “Blind Box” on Ctrip’s platform has soared 40 times compared with the previous period. In response to the enthusiasm of users, Ctrip launched a blind box event.

The blind box products cover many cities across the country including Chengdu, Xi’an, Changsha, Hangzhou, Guangzhou, Zhuhai, Sanya, Chongqing, Shanghai, Lijiang, etc. If the hotel opened by the blind box does not meet expectations, Ctrip will provide different hotels in the same city to choose from. “If the user does not choose a suitable hotel in the end, and the product has not been booked for use, he can apply for a refund.” said the relevant person in charge of Ctrip.

Grab the market under the “unusual market”

The “May 1st” holiday, which is considered to be the new peak of the tourism market after the epidemic, will to some extent become a symbolic market cycle for tourism companies to gradually get rid of the impact of the epidemic. If we regard the epidemic as a watershed, for domestic tourism companies, the dramatic change in the tourism market from booming to depression hit by the epidemic has actually promoted the early advancement of transformation and upgrading from another aspect.

“There was no shortage of demand in the market before the epidemic. The marketing model of the company was relatively monotonous but effective. After the epidemic, demand has declined. The market still needs time to return to normal. It needs to be stimulated by a new model.” A domestic online travel service provider A person from the market department of the industry told the reporter of China Times that “it is not only the model of the tourism industry, but also the experience and methods of many other industries to reactivate the tourism industry.”

In the new market environment, even travel platforms that do not lack traffic are trying their best to design new product models and market topics. According to Ctrip, during the preparatory period for the blind box event, Ctrip first screened out the most popular tourist cities during long vacations in the past two years to determine the destination range; secondly, based on the historical evaluation, review scores, and ratings of Ctrip hotels. Star-rated standards and other dimensions, lock a number of high-quality hotels in the region. After opening the City Blind Box, Ctrip users can continue to purchase other travel products on the relevant May 1st promotion page to customize a more complete quality trip for themselves. Currently, Ctrip’s five major promotion activities cover themes such as flower viewing, national style, music festivals, and food.

At the same time, the value of the young user group that has been valued before has been further recognized, and more and more new marketing models and products have begun to cater to the needs of users known as the XYZ generation. The blind box product is obviously a quite successful attempt. .

The online travel service provider Qunar.com launched the blind travel boxes on April 21. They were all sold out in one day. According to Qunar.com, more than 70% of the participants were 95, and it only took 1 minute to complete the redemption and issuance of tickets. , The products with the highest exchange volume are the products traveling during May 1st.

Tongcheng Travel said that this event still continues the favorite gameplay of young users. Users only need to spend 98 yuan to open a domestic one-way ticket with a designated departure time. Moreover, 98 yuan is the tax-included price of the air ticket, and users do not need to pay any additional air ticket surcharges. If you issue an unsatisfactory ticket, you can still get a full refund.

“In terms of product design, the gameplay is simpler, the discounts are more direct, and there is no bundling sales. In addition, each user is provided with 2 purchase opportunities. Users can open a blind ticket box on the same journey travel app and mini program.” Introduced by Zhang Chao, person in charge of the blind box product of Cheng Travel.

“The main operating model behind the blind box of the same-journey ticket is that after the user locks the ticket, the same-journey purchases the ticket for the user at the market price. The 98 yuan higher part of the fare is all borne by the same-journey travel.” Zhang Chao said that Tongcheng Travel hopes to promote domestic tourism consumption through marketing activities, thereby promoting the recovery of the domestic tourism economy.

Fliggy also said that the blind box gameplay is sought after by young people. The tourism market, which has been born after 95 or even after 00 as the main group, also showed many interesting new features on May Day. Along with the surging consumption power brought about by the May Day tourism, a series of new tourism features will also emerge, such as music festival trips, ticket blind box mysterious trips and other new ways that young people love to see, which will lead the development of the future tourism market.

Since the Ching Ming holiday, bookings of travel products have maintained a 30% increase year-on-year. At present, May 1st train tickets, air tickets, and hotel reservations have reached a peak, and tickets with relatively short advance booking cycles will also begin to grow rapidly.

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The royal chocolate box is intact after 121 years From sweet eggs to luxurious chocolates, Easter is a time when many people will give gifts to loved ones. Perhaps everyone will check the expiration date carefully on the packaging and surely the product is made in this century. Can you believe it, though, that the boxes of chocolates over a hundred years old are still intact after being discovered. Recently, people found a box of chocolate about 121 years old in a helmet box in a house in the Norfolk area, eastern England in an intact condition. Chocolate box sent by Queen Victoria of England to the army of this country in South Africa. The giant British confectionery companies Cadbury, Fry and Rowntree produced boxes of chocolates in 1900 as emotional supportive gifts for soldiers fighting the battlefields in South Africa. Anna Forrest, curator of cultural heritage at the National Trust said: “Although the product doesn’t look good and has been out of date for a long time, you won’t want to eat it anymore, but the chocolate box is still there. intact, is an astonishing discovery. The newly discovered chocolate box once belonged to 8th Baron Henry Edward Paston-Bedingfeld, who fought in the war in South Africa. The chocolate box was discovered during the assembly process of his daughter, Frances Greathead, who passed away in 2020 at the age of 100. Inside the royal chocolate box after 121 years This is a gift from Queen Victoria to the British army soldiers fighting in South Africa in 1900. Each box weighing more than 200 grams has the words ‘South Africa 1900’ and ‘Happy New Year’ engraved in the writing. The Queen’s hand. It is known that more than 100,000 boxes of chocolate have been produced, each containing pure chocolate. Anna Forrest said: “We assume that the 8th baron kept a box of chocolates and a helmet as memories of a time of the war.” Before that, the Australian national librarians were shocked to find a 121-year-old chocolate box hidden inside the personal collection of the famous Australian poet Andrew Barton “Banjo” Paterson. The chocolates are still in the straw packaging and foil wrapping. It is also the box of chocolates sent by Queen Victoria to the soldiers in South Africa in 1900. The reason Paterson got this box of chocolates was because he had been a battlefield correspondent for the Sydney Morning Herald and The Age on the South African battlefield for almost a year starting in October 1899 before returning to Australia. . His family collections have been kept passed down from generation to generation after his death in 1941. In 2019, the family donated the library.

“Let’s live up to the new era and go on a new journey together”, hosted by Shenzhen Private Equity Chamber of Commerce, Private Equity Ranking Network, and co-sponsored by Huabao Fund and Century Securities, Ping An Securities, China Securities, Yunxi Fund, Hongxi Fund, Co-organized by Senrui Investment, specially co-hosted by Shenzhen Local Financial Supervision and Administration Bureau, specially supported by the People’s Government of Futian District, Shenzhen, and supported by the Fund of Funds Research Center as a strategic support unit The 15th China (Shenzhen) Private Equity Summit Forum kicked off on April 22, 2021 at the Futian Shangri-La Hotel, Shenzhen.

Zhao Yuanyuan, vice president of Shenzhen Qianhai Jianhong Times Assets, has been engaged in securities investment research for 15 years, master of economics from Southwestern University of Finance and Economics, CFA holder. He once engaged in macro strategy research at Guotai Junan and other securities firms, and was shortlisted as the best analyst of “New Fortune” in 2009. He successively served as a fund manager in public equity institutions such as Caitong Fund and Huashang Fund, and won the 13th China “Golden Fund” Partial Equity Mixed Fund Award. The 1-year, 2-year, and 3-year champions of private equity strategic products (private equity ranking, data as of the end of 2020).

Zhao Yuanyuan, Vice President of Shenzhen Qianhai Jianhong Times Assets

The following is the full text of the speech:

The host has already introduced that our company is the champion of the stock strategy group in 2020, and we are also the champion of the stock strategy subjective long strategy in the past 5 years (the scale of 100 million to 100 million). At the same time, I am also the ranking net in the first quarter of this year. The champion of the stock strategy fund manager ranking.

Since last year, our company has changed from managing its own funds to raising capital from outsiders. Everyone may be curious about why our products have performed very prominently in the past two years. Looking at this performance curve, we have not only made a good profit, but also a very small drawdown. We are one of the few companies in the market that can control the drawdown very small while achieving high returns.

Everyone would like to know our strategy very much. Today I will be very frank with you colleagues to exchange our strategy. no doubt, Stock selection is very important, and we have done a very outstanding job in this regard. But if only relying on an excellent stock selection strategy, can the performance be so smooth? The answer is no. We think that we can make the performance curve so smooth by timing . Many friends don’t trust the timing strategy so much, but I will tell you why we can do this timing strategy well.

I remember that in January this year, many reporters and friends came to interview and asked what do you think of the championship spell? The so-called championship spell is that if you win the first place last year, it is usually possible to fall to the bottom half in the second year. . This is how I answered. Of course, this is my personal understanding, not necessarily correct. What is the reason for the championship spell? The first is that many fund managers are good at stock selection, and they are only good at stock selection. Such fund managers generally have their own ability boundaries, and they tend to be in the direction that they are familiar with, such as growth, such as consumption or For medicine, choose a company that has been thoroughly researched in the field you are familiar with.

We say that a good company does not necessarily perform well in every period. After all, it is a stock. As a stock, it will definitely be affected by the macro cycle or market risk appetite. If your investment target is also confined to a single field that you are good at, it may appear to be very good in the field you are good at last year, but due to the rotation of styles in the second year, the performance of that industry will not work. At this time, the so-called championship spell appeared.

We made good use of a macro cycle last year, and many times our stock picks also benefited from the epidemic. But if I just rely on this, it cannot explain why this year, I have still been able to win the championship in the stock strategy group. Our timing strategy is to ensure that in every economic cycle or every monetary cycle or style preference cycle, we can select the best performing industry at the time. Only in this way can we ensure low retracement and high returns. If it is always confined to one industry or one type of industry, there will be a relatively large drawdown. This is the first point I want to emphasize, The important reason for ensuring low retracement is the timing strategy.

Second, whether the championship spell can be broken or not depends on whether the strategy itself is objective. Although we call the subjective stock strategy, we are not actually making decisions with our heads. In our timing strategy, every step of our decision-making is based on objective economic data. Whether it comes from macro or market data, we are all Rely on these objective variables to guide the operation. If a company that won the championship does not rely on objective strategies to guide operations, but rely on subjective judgments to operate, there may be a “championship curse” problem.

There are many methods for timing strategy, quantification is one method, and we adopt a top-down macro strategy. Why use this? Or why I think I can use this strategy well, but this strategy is not suitable for everyone? This has something to do with my background.

Why can I do a good macro strategy? First of all, I studied economics in my school, and my macro skills are very good. Later, I did 7 years of macro strategy research in an institution like Guotai Junan. At that time, the direction was the allocation of large-scale assets and industry allocation. When should I take a high position and when should I buy which industry? This is what I studied at the time. The direction, after seven years, has laid a good foundation. Compared with those fund managers with industry research background, my way of thinking may be quite different from him.

Second, I later worked as a public fund manager for 5 years. In these 5 years, I basically applied my previous top-down strategy to my public offering products. In public offerings, position restrictions and individual stock restrictions cannot optimize this strategy, but as the strategy gradually matures, we have also achieved good returns during the public offering, ranking in the top 14%. After the private placement, because my position can change drastically and the industry configuration can also be extreme, I have maximized the advantages of this strategy. This is what everyone sees that I have achieved in private equity.

This is myself, Why should I do a macro top-down strategy and timing strategy are related to my discipline and background.

Let me introduce our team. Mr. Bian I work in an insurance company. Everyone knows that insurance companies manage large funds. Mr. Bian is also very accurate in the general direction, and he guides us. Although I said that the macro can guide us to do some asset allocation, after all, it cannot be refined to the daily operation, because in my experience, the macro variables can guide the weekly level operation is already very good, but if you want to refine it to the day level In fact, it needs some other indicators and other capable people to cooperate.

We also have two outstanding fund managers, Chen Zhihui Sir, his way of thinking is slightly different from mine. He pays great attention to the signal reflection of the market itself. Mr. Guo It is our quantitative fund manager, and we also have a relatively small amount of quantification. Relying on Mr. Guo and Mr. Chen, they cooperate with the two fund managers in front of us who are guided by the macro, and we can refine our operations from cycle to day. This is our team.

The performance has just been introduced. Let’s go directly to our top-down investment strategy.

What is the first important factor that determines the stock index? Maybe many people like to use the economic growth rate to be linked to the stock index. This method is correct, but it is not entirely correct. Only when there is a sharp turning point in economic expectations, we will judge the stock index by economic growth. The so-called sharp turning point refers to a major event such as a trade war or an epidemic that can greatly reverse economic growth expectations. Only then do we need to consider the impact of economic growth on the index.

Last year there were two significant adjustments: one was the outbreak of the epidemic in China. The second time was the outbreak in the United States, and these two times led to market adjustments. Maybe some people didn’t pay much attention to it when the news of the epidemic first came out. But it only took me an hour to study this. The RNA virus is a single-stranded ribonucleic acid that can be recombined with any other nucleic acid fragments. The variability of this virus causes this matter to not end so quickly. So before the Spring Festival, we reflected on this matter. This is the first factor that affects the index, the economic expectation has a big turning point.

What is the second factor? It’s currency. Everyone may look at different monetary indicators. Some people look at interest rates. I remember that when the market adjusted last week, a sell-side analyst came out and said that our social financial data was not as good as expected, but I personally didn’t think so. Because in all the research I have done, there is only one macro variable that affects the index, that is, the base currency. Only it has a great correlation with the index, so I can’t tell the story by looking at the social financial data. In my case, social financial data affects the price of industrial products, and social financial represents the currency flowing into the real economy. Our index not only considers the liquidity of the real economy, but also considers the virtual economy, especially the virtual economy.

The basic data is the sum of the currencies issued by the central bank, and it also includes the virtual economy and the real economy. Only by considering this can it be complete. This law is not only established in China’s A-shares, Hong Kong stocks and the US S&P 500 are most closely related to the base currency, or the size of the debt side of the central bank’s balance sheet.

For example, there was a wave of small adjustments in January this year, which was one or two weeks before the Spring Festival. What happened to the base currency at that time? In fact, there are many variables for us to track the base currency reference, such as reserves, such as targeted loans, these are all possible. Another important reference variable is the central bank’s attitude towards the interest rate corridor. We should not stare at the open market operation itself, but should look at the background of the open market operation under what interest rate background, and what shape he wants to describe the interest rate corridor.

From this perspective, on January 15th, the MLF was shrinking at that time. That was the reason for the market adjustment in January. We judge the central bank’s monetary policy in two dimensions, the first is forecasting, and the second is tracking. Forecast, what can you look at? Generally speaking, we look at inflation and economic growth. These two data are more reliable.

When the market adjusted last week, some sellers said that our inflation data was too high, which would allow the central bank to collect currency. I also hit X in this sentence. why? In fact, when we look at whether an economic variable has an impact on the central bank, we need to look at its comparison with its target value. For example, for inflation, the central bank’s target for this year is 3%, but according to my forecast model, the highest value of CPI this year will be around 1.9 in May and around 2.1 in November, which means that the level for the whole year is certain. It is below 2, which is far from the 3% target. For the rest of this year, there is no need to consider whether inflation will affect the central bank’s monetary policy, and no need to consider at all.

in contrast, Economic growth will actually have a greater impact on the central bank’s monetary actions . The GDP in the first quarter was not as good as expected, and the two-year compound growth rate was only a few 5% points, which has not yet reached the 6% level. Especially in the manufacturing industry, the first quarter was very poor. In this context, I think it is unlikely that the central bank will make monetary adjustments in a tighter direction at the Politburo meeting. This is my judgment. It depends on which economic variable the central bank is mainly considering at the time, and what the target value of this variable corresponds to. Therefore, this year there is no need to consider inflation, only growth.

In addition, the central bank may also consider other things. For example, when the RMB appreciated the most against the US dollar last year, the central bank said at that time that our monetary policy should consider employment. What’s the meaning behind this? The exchange rate is related to exporting companies, and exporting companies, especially small and medium-sized export companies, are very important entities for employment. So what the central bank said at the time meant that if the renminbi continued to appreciate in this way, we would release the water. I think The meaning behind him is this. Fortunately, within two months, the U.S. dollar began to appreciate against the renminbi, so the current exchange rate does not need to be considered, but at that time, the currency policy of the central bank did not need to be considered.

There is also an unconventional factor. For example, the base currency was actually very abundant in November and December last year. It was because of the large number of defaults on credit bonds at that time. The central bank took some unconventional measures in order not to proliferate this matter. The currency was released in November and December. This can also explain why the currency will start to be collected on January 15, when it was not particularly obvious at the time, but it was indeed shrinking. It is because at the end of last year, the liquidity of credit debts needs to be corrected in January, because the problem of default of credit debts was not so obvious in January, and there is no need for the central bank to do anything. So the central bank accepted the currency in January.

Just now I told you how to predict the monetary policy of the central bank, looking at the distance between conventional economic indicators and economic targets, and considering some unconventional economic indicators in light of the current situation. Conventional economic indicators are inflation and growth, and unconventional economic indicators include credit debt and so on. If it is not pre-judged, you can also track some of the high-frequency behavior of the central bank. If it is a stock index futures, it will be easier to understand. If the MLF is shrinking on January 15th, you can empty the stock index that day. This is an explanation of the January adjustment.

After February, everyone knows that we have continued to do the MLF in the same amount for three consecutive months. In other words, in these three months, the global index or, specifically, the Fed’s liquidity will affect the index. The Fed’s liquidity is a very important factor that led to the adjustment of the Shanghai and Shenzhen 300 Index on February 18. Why cut from domestic monetary policy to foreign countries?

Because the domestic economic variables at that time were completely meaningless, and the same amount was continued for 2, 3, and 4 for three consecutive months. When domestic currency changes can no longer guide you to look at the index, you must consider foreign ones. Because we track the Northward funds every day, we calculate the correlation between the Northward funds and the CSI 300 every day. Once we find that the correlation between the Northward funds and the CSI 300 analysis graph has improved on many trading days, the focus should be shifted to foreign countries at this time. Liquidity.

In addition, we also need to look at the real interest rate of US Treasury bonds, the ten-year real interest rate, the exchange rate of the US dollar against the RMB, and the MSCI emerging market index. Beginning in mid-March, U.S. Treasury bonds began to plummet, and emerging market indexes began to plummet. At that time, the exchange rate of the US dollar to the RMB also began to figure out, and it was in an upward direction. In addition, the correlation between Beijing Capital and the CSI 300 has begun to increase, and at this time the focus should be on changes in foreign liquidity.

Why did the Shanghai and Shenzhen 300 plummet at that time, and the so-called Baotuan Baima stocks represented by food and beverages began to collectively slump? It is because at that time, as the number of new crowns in Europe and America dropped every day, crude oil and copper began to skyrocket. Once this phenomenon occurs, it is natural to think that the capital or foreign capital will begin to withdraw from the A-share market.

The most sensitive to the Fed’s currency is emerging markets or some highly valued U.S. varieties The so-called risk assets are the most sensitive to the Fed’s currency. Once such a phenomenon occurs, we can know that foreign capital is about to go, and that all the baijiu that foreign capital has heavy warehouses should go away first. I will talk about industry configuration next. This will not only affect my judgment on the index, but also my judgment on industry configuration or market style. This is how domestic and foreign liquidity affects the index.

Up to now, in recent weeks, since the daily number of new crowns in the United States has flattened out, capital from the North China has not flowed out, and liquor beverages have bottomed out. At this time, I returned to focus on domestic monetary policy. Why did the market fluctuate in the last two days and everyone always said that the central bank adjusted its monetary policy? It is because now that we no longer care about foreign countries, the number of new additions in the United States has been flat. Later, if I want to predict the next market index, I may also focus on the expected changes in domestic liquidity.

In fact, when the macro cycle fluctuates greatly, for example, last year, it was judged that the stock index should contribute a lot to the performance. But like this year, I think that the possibility of obtaining excess returns is not a judgment on the stock index, but a judgment on the industry.

What industry when? What I have listed here are the contributions of all fund managers in our investment department, which I think are good tracks. In January, when I was interviewed by many media, I made it very clear that the four industries I am optimistic about this year are intelligent automotive, the second is carbon neutrality, and the third is demand-side reform. Next comes advanced manufacturing. But this does not mean that I bought these stocks. These are two different things. This is the difference between research and investment.

These stocks are well studied just to put the stock pool in. When should they buy carbon neutral? When to buy an intelligent car? When should I buy the value economy and lazy economy listed at the end of my list, and when should I buy these for consumption? This is another timing system to answer this question. This is more of a bottom-up stock selection. This should be the most similar to its peers. It is to pick a good track first, and pick a good stock from a good track, just like its peers. But the next point I want to talk about is that I am different from my peers, that is, I am optimistic about these things, when I will buy them into my stocks.

Three factors are mainly considered:

The first is market risk appetite. The most important reference factor is interest rate or spread.

The second is the funding trends of institutions, which are more of game thinking.

The third is the verification index, echoing the same industry.

The first risk appetite , I see a lot of information every day, all kinds of good and bad, should we turn the news we read every day into our trading behavior? In fact, you need a framework like you to filter this information. For example, I currently have more than 500 WeChat groups, and I don’t know how much information is available every day. Let’s filter inside, what can be transformed into your buying behavior, and what can’t?

First of all, the first point is to judge the risk appetite of the market. The most reliable way is to look at how the market responds to the news. For example, in the past two days, a policy for electrified energy storage has been issued. How do the stocks of relevant electrified energy storage reflect? If it rises before the news comes out, but does not rise after the news comes out, how does the stock react to the good news? This way of reflection directly reflects risk preference. But this is a bit subjective. I said that our strategy must be objective, and the strategy must be linked to actual data.

The objective data I pay more attention to include: For three-year government bonds, or the spread between ten-year and two-year periods, credit spreads are occasionally looked at. This concretizes my judgment on risk appetite. Why look at the three-year national debt? This is the relationship between the three-year Treasury bond and the industry that performed best in the past five years. It can be seen that the industry that performed best when interest rates fell is generally the cycle or growth, or theme.

If interest rates are rising, the best performing industries are either big consumption or big finance. Why is it a three-year period? I personally understand that because generally speaking, the interest rate of treasury bonds for a period of one or two years reflects the liquidity of the market, while the interest rate of the forward period, like a ten-year period, contains information on liquidity, inflation expectations and risk appetite inside. If the interest rate difference is made, the ten-year period minus the two-year period will only have risk appetite, while the three-year Treasury bond interest rate has both liquidity and risk appetite information in it.

After the Spring Festival last year and before May 1st, interest rates fell sharply, and the currency and finances were both loose. At that time, it should be selected in the growth and cycle. Combined with the situation at that time, in terms of stock selection, due to the sharp drop in interest rates at that time, everyone had a high tolerance for risk, so instead of choosing some transformation stocks, they performed better than IDC stocks in the main business. This is an example from last year.

Interest rates began to rise on May 1st last year, and this upward trend basically continued until December last year. After May 1st last year, we participated in several relatively good industries. One was medical supplies, such as gloves. Later, he participated in new energy vehicles, and finally participated in a little bit of liquor. Why did you choose these industries? Because the entire interest rate is in an upward cycle, we should be biased towards large consumption in terms of industry selection.

Everyone remembers news about semiconductor shortages and price increases. In fact, it started in the third quarter of last year. In the third quarter of last year, we often saw such information when reading the news, but then we saw the information about semiconductor shortages and price increases. At that time, would you buy semiconductors? My answer is no. why? Because the semiconductor is a TMT industry, it is essentially a growth-type industry. When the interest rate rises sharply, the performance of the growth-type industry is unsatisfactory. This is how I rely on the risk appetite system to guide me to choose the industry and the news we see.

However, this strategy is not very easy to use after February this year, so my chart has not been updated because interest rates have flattened since February. At this time, we can no longer use the framework of risk appetite to do industry configuration. Instead, we should look at another major factor that affects industry configuration: the game of capital. We know that the preferred industries of Beijing Capital and Insurance, and the preferred industries of public offerings and individual investors are slightly different.

For example, carbon neutrality. When I was interviewed in January, I listed it as my second industry optimistic. But I didn’t buy it. The time when I really bought carbon neutrality was after the Baima stock group collapsed, that is, after February 18. Why did you choose this time? Just now I told you how I used the U.S. Treasury bond interest rates, exchange rates, emerging market indexes, and the correlation coefficients between Northbound funds and the Shanghai and Shenzhen 300 ticks to determine when the Great White Malaysia stocks collapsed.

Because in January, the discussion was in full swing when the group would collapse. In fact, I don’t think there is any need to participate in the discussion. There are really many objective indicators. You can stare at these economic indicators. The four indicators I mentioned earlier will know when to escape from liquor stocks and home appliances. Or the industry preferred by foreign capital.

The reason why carbon neutrality can only start slowly after February 18th has a lot to do with the escape of Beijing capital from A shares. , If there is no such factor in it, I don’t think it will be fully involved in the theme of carbon neutrality. But at that time, I cut out everything related to consumption because I saw the outflow of funds from the north, which led to a change in the industry style of the entire market. Because we are a stock game, when the big white horse does not work here, funds will definitely look for some hot spots in the small and medium caps. But how many positions you have to take to participate in this kind of theme investment should also be judged based on the performance of the white horse and blue chips at the time.

In addition to the collapse of the White Horse stock market, there is another factor for carbon neutrality, that is, everyone expects that this industrial policy will come out before and after the two sessions. Therefore, we also cooperated with the timing of the two sessions and chose to participate at that time instead of participating when we told reporters in January. This is an example I cite. At certain times, for example, when our risk appetite or interest rates begin to not guide you to judge the industry, how do you judge the industry configuration from the perspective of institutional gaming?

The third is the verification indicator. There is another special thing in the past two years, that is, our industry allocation must consider not only the domestic economic cycle, but also the foreign economic cycle. In theory, according to the logic diagram I just mentioned, after November last year, cyclical stocks should have no chance of performance, because there is neither loose currency nor loose finances. From November last year to February this year, the strength of cyclical stocks was actually related to foreign economic cycles.

The reason why it started in November last year is because the vaccines were distributed after they passed the test. After about a month later, we saw that the number of daily new additions in the world began to decline. The situation of cyclical stocks in the past was actually a special case. This happened when the economic cycle quarters of China and foreign countries were not balanced. , It is basically synchronized in normal times. At this time, you can completely follow the logic diagram model I showed you before to layout, and judge whether to participate in cyclical stocks based on currency and finance. Now, it may be necessary to consider not only the domestic economic cycle but also the foreign economic cycle.

Cyclical stocks had a wave of performance in February. In fact, as early as January, the cyclical industry began to emerge strong stocks. In March, the concept of carbon neutrality appeared again, and the cycle showed another expression through this east wind. In this process, we saw a phenomenon, that is, within the cycle of the entire large industry, in fact, each sub-industry is rising in rotation, such as non-ferrous, black, and chemical industries. Assuming that in a large industry, only a few industries are rising. This industry cannot be said to be particularly strong. Only when all sub-sectors in a big industry are rising in rotation, this industry is strong enough. This can be a good explanation for the previous cyclical stock market.

Back to the present, as I said, both domestic interest rates and changes in foreign liquidity expectations have flattened out. At this time, we cannot rely on these two factors to judge. This state may be maintained from April or even to the first half of May. There is no obvious dominant state among cycle, growth, and consumption. This is related to the flattening of currency interest rates and the flattening of foreign liquidity expectations.

But on the other hand, it can be verified from the middle view that there are only one or two special strengths within each major industry. For example, in the past two days, medical beauty and liquor, or the entire alcohol and medical beauty are relatively strong. But other consumer branches are not so strong. Going back to an earlier point, the smart car line should be the strongest in the TMT field, but if you look at other branches, such as the panel or the Apple industry chain, these will not work.

What i want to say is At present, there is no industry that possesses the middle view to reflect internal rotation, that is, there is no inter-correspondence relationship within the major industries. This is a reference indicator. I think the first two indicators may be the focus of my consideration. This is my industry. The method of configuration. I tell you so much. It’s not about how to select industries from top to bottom. It’s more about how to use this framework to filter information when you see a piece of news to decide whether to transform it into Your trading behavior.

Looking forward to the future, From February to May, domestic interest rates were flat. But I think that starting from May and June, our inflation will start to go down. This has something to do with the trend of commodities, such as the South China Industrial Products Index and crude oil. At the same time, referring to the difference between the growth rate of base currency and social financing, I think it will enter a downward channel for the PPI in May and June. For people who do stocks, what is the reference meaning of this information to us? That is, our risk appetite should be improved, and we should pay more attention to growth stocks. To put it bluntly, we can also pay more attention to some story-telling stocks.

There is no performance this year, but the performance may be reflected in the next two or three years. Like this type of stock, such as autonomous driving, I think there will be no performance in autonomous driving this year. The most optimistic situation is that there will be performance next year. To cite this example is that when your interest rate starts to go down, this kind of stock that can only reflect performance in the future, but can not reflect the performance now, you can also participate. When interest rates rise, this kind of thing should not be involved.

If the interest rate goes down after May and June, everyone can participate in this kind of growth, or the storytelling in which performance is reflected in the future but not in the present. So recently many reporters have asked me whether I am optimistic about wine or banks. I think I am optimistic about May at most, even my favorite medical beauty, after May, it is impossible to participate in such a large position .

This is my industry prediction for the future based on my judgment framework.

But in fact, there are still many uncertain factors, including what I said about whether foreign capital will come in and out in the future. I can’t tell you my judgment now, because I look at the number of epidemics every day. There is also, for example, the relationship between China and the Western world. Some time ago, China and all Western countries had very fierce conflicts on the ideological level. Will this conflict be transformed into a trade conflict in the future? Affect the trend of A shares, or the trend of industry allocation? Foreign investment is more sensitive to the political situation, will it have an impact on industry allocation and index? I can’t judge right now. I can only say that there is a string in our psychology. In the future, if something I said happens, for example, the overseas epidemic suddenly goes up or down, or the conflict between China and the Western world suddenly intensifies. It has penetrated into the trade level again. At this time, the judgment of the industry and the index is different. But now I tell everyone that my judgment on the style after June is based on the information I have now.

Stock picking is not my strong suit, so I’ll make it simpler. The stocks that can enter our stock pool must be stocks with no major fundamental problems. In terms of stock selection preferences, I also have a focus. When should I participate in stocks with medium and small market capitalizations that are highly elastic? Usually it happens when I think the market risk appetite is high, or when I am prepared to participate in this topic for a short time, I will look for that kind of stock. When do you choose to participate in the industry leader? Of course, if you can, you can also double the participation in margin financing and securities lending. In fact, it will happen when the market risk appetite begins to ebb. I think that if I have been involved in this industry for a long time, I may choose some that have performance support. This is a rough idea.

Let’s show our scoring system for entering the stock pool, and scoring each stock. There are basically these four latitudes:

The first latitude is how the product industry’s track is. This should be the most weighted, basically accounting for 40%.

The second is that the company’s competitiveness must be consistent with the key elements of the industry. For example, if you give a score to Amic, will you carefully analyze whether the ingredients in it are degradable? will not. Because when you look at a to C consumer product, your focus or the basis for scoring should be his brand power, not his technical threshold. For example, when choosing advanced manufacturing stocks, is the scoring basis based on brand power? not necessarily. The scoring basis should be based on technical barriers.

As for cyclical stocks, timing is the most important. If cyclical stocks can influence the spot price through the monopoly of the industry and hoarding stocks, if there are actions in this respect, it should also be a bonus. In other words, when scoring a company, it is based on its industry attributes and from different angles. This is the second point I mentioned. The competitiveness of the company must be consistent with the key elements of the industry in which it operates.

The third is the company’s strategic thinking and actions, whether it is consistent with the future development direction of this industry. For example, the future of automobiles is new energy and intelligent. Does the company pay enough attention to the future development path of this industry? In terms of the degree of importance the company’s leaders attach to, investment, and finding strategic partners, are they moving in this direction? We look at so many car-making forces in China today, and some new car-making forces are particularly sensitive to intelligence, such as Xiaopeng. But in other companies, he seems to feel that his actions are half a beat slower than others in this regard, and the investment is not particularly enough, which will cause him to score very low on the third item.

Fourth is the company’s own governance , Not much to say here. For example, this is what everyone recognizes as a big white horse. This is the text when I had a meeting with Betteni last year, and I haven’t changed a single word until now. I just give an example. As a consumer goods industry, he can score high in the three items I just mentioned. Why is it said that the sensitive skin track is better than the average skin care track because of the current excessive medical beauty and staying up late. Vibrato and excessive skin care. The second is to look at the double eleven rankings. Look at the rankings of skincare apps. He is relatively high, so he scores the second highest. The third is the marketing strategy. As a new brand born from online marketing, it has adopted online direct sales from the very beginning and found a large number of doctors to do live broadcasts and deliver goods.

I won’t say more about other examples, because time is running out, thank you for listening.

Since the same Cheng Yilong successfully launched out of the circle, the blind ticket box has suddenly become popular, replacing “Flying as you wish” as the most popular product. How can Ctrip, Qunar and Fliggy miss this wave of opportunities and launch their own blind box products one after another.

Ticket blind box, train ticket blind box, hotel blind box, 999 yuan, 98 yuan, 88 yuan, 66 yuan…The price is different, and the gameplay is also diverse. History is always surprisingly similar. This unprecedented scene is hard not to remind people of the price wars of major OTAs many years ago. It also reflects from the side that after the epidemic, OTAs’ desire for a full recovery in the travel market is increasing.

So, is the “blind box” of the price of cabbage really hopeful to take on the important task of “recovering blood”? After the epidemic, what kind of variables will the OTAs usher in in the new round of competition?

Big OTA blind box competition

How popular is the ticket blind box? It can be seen from the actions of major OTA platforms scrambling to launch blind box products.

On April 3, 2021, the “Ticket Destination Blind Box” campaign launched by Tongcheng Travel attracted more than 10 million users to participate in panic buying. The volume of Douyin and Xiaohongshu topics related to “Ticket Blind Box” exceeded 100 million. Detonated the Qingming Festival holiday tourist market.

In the upsurge of blind ticket boxes, Tong Cheng Yilong can be said to have seized the opportunity. Taking advantage of this enthusiasm, it launched a new round of “ticket blind box” event. The event started at 10 o’clock on April 22 and will last until April 26.

How can other major OTAs be willing to show weakness, before the arrival of the 22nd, have their own blind box products online.

On April 19, Ctrip launched the hotel blind box priced at 699 yuan and 999 yuan respectively. It also announced that it will launch a ticket blind box with a price of 99 yuan (excluding airport construction fees) on the 22nd; on April 20, Fliggy A blind ticket box for 66 yuan was launched. Consumers participating in the event can get a blind ticket box for random destinations across the country for an ultra-low price of 66 yuan after getting help from their friends. On April 21st, Qunar launched a ticket blind box for 88 yuan and a blind train ticket box for 66 yuan at the same time…

What are the highlights of travel blind boxes that look the same? What are the logic and purpose of each company’s products? Is the discount so large, is it really purely dependent on subsidies from your own company? In response to these issues that everyone is most concerned about, LvjieMedia interviewed the heads of each department.

The relevant person in charge of Tongcheng Travel pointed out that the upgrade of the second-generation blind box is mainly reflected in the following aspects:

First of all, the number of participation in the event and qualifications have been upgraded. Starting from the second phase of the blind box on April 22, users will have new qualifications for each phase of the blind box event. Even if they have participated in the previous events, they can still participate in the new event.

Secondly, on the basis of the WeChat mini program activity, in the second phase of the blind box event, we added the event entrance of the Tongcheng Travel APP, allowing users to have one opportunity to open the blind box on the mini program and the APP. Not only that, we have also added more blind box sessions, hoping that users can choose the right time to visit according to their own time, and it will be easier to buy blind box products.

Finally, how to always attract young users in the design of blind box products has always been a question that Tongcheng Travel is constantly thinking about. We will also refer to some offline blind box gameplay, such as setting hidden models.

“If you want to say the difference between the same journey blind box and other homes, it is that we can directly buy it without the help of friends, and the newly added round-trip ticket, business class, double travel and other hidden games are also very great for young people. Attractive.”

In contrast, the price of the ticket blind box launched by Feizhu is even lower, at only 66 yuan. What’s even more rare is that, in addition to solo participation, the ticket blind box of Fliggy can also be used as a team. Correspondingly, the ticket blind box drawn is also a double ticket for the same route. This is for netizens who yearn for the unknown but are afraid of loneliness. A more balanced choice.

“Some of the post-00s and post-90s are actually very random when choosing tourist destinations. They will not have to do a long strategy like before. They want to go to some less popular destinations to avoid the crowds. Based on their needs and curiosity, we launched this blind box product.” Li Chen, vice president of Flying Pig, said, “As for the pricing of this type of product, I think it is only symbolic, because it The value of the ticket is much higher than 66 yuan. And the help of friends is only a symbolic threshold for participation.”

The relevant person in charge of Qunar told LvjieMedia, “In fact, we launched the student blind box as early as last week. The blind box products launched this time are aimed at a wider range of people. Although the purchase of blind boxes requires 3 friends help, but the more friends you help, the more routes you can open, and you can open up to 10 routes. In addition, in terms of travel time, the blind box of the go where ticket does not have too many restrictions, May 31 Previously, the date was optional, and you could redeem it with a ticket!”

If there is still room for fluctuations in the price of air tickets, there is still a question mark about the strength of the discount. Then, the 66 yuan train ticket blind box can be described as a real subsidy, and the relevant person in charge of Qunar also admitted to the new travel industry: “The biggest purpose of launching this event is to pull new.” It can be seen that in order to seize the young people’s market, Where to go can be described as the “blood capital”.

In contrast, Ctrip’s hotel blind box products are unique and can help many travel users solve their accommodation needs. However, its price of 699/999 yuan seems to lack “sincerity.”

In this regard, Xie Xiaoqing, a senior researcher at the Ctrip Research Institute, said, “Unlike the trendy blind boxes with’obvious gambling’, the Ctrip Travel Blind Box focuses on inspiring travel inspiration and at the same time has sufficient quality in the product.”

In her opinion, the blind box products launched by Ctrip this time are diverse and highly selectable. This time, the blind box includes two types of products such as hotel and air tickets; the price is divided into three types: classic, petty-bourgeois, and hidden. Price level; in terms of travel time, it is divided into two optional time periods: “Happy May Day” and “Staggered Traveling”; although it is a blind box, users still have a certain choice.

In addition, high-quality products are also the bottom line that Ctrip has always insisted on. During the preparation period of the event, Ctrip first selected the most popular tourist cities during the long vacation in the past two years to determine the destination range; secondly, according to Ctrip The historical evaluation, scoring, star rating and other dimensions of the hotel have targeted a number of high-quality hotels in the region. After opening the City Blind Box, Ctrip users can continue to purchase other travel products on the relevant May 1st promotion page to customize a more complete quality trip for themselves.

Behind the blind box, the OTA competition landscape is also changing

OTAs want to take advantage of the enthusiasm of blind boxes. After all, “blind boxes” have become one of the fastest-growing industries and are favored by young people. So, is it possible that blind box products that rely on subsidies will develop in a normal way?

Xie Xiaoqing pointed out, “Blind boxes may become a normalized product: On the one hand, the growing proportion of young users in travel users is a new trend, which requires innovation in the marketing of tourism products. In recent years, With the hot “out of the circle” of blind boxes, various types of blind boxes have seized the market heights, harvesting a large wave of young consumers’ hearts. This also shows that blind box products can capture the consumer interest of young people and satisfy their pursuit of novelty and novelty. Face the unknown psychology. On the other hand, under the well-informed Internet environment, what users lack is not travel information and travel choices, but travel inspiration. As a product with random uncertainty, blind boxes can be used to a certain extent Inspiring and influencing users’ travel arrangements in order to achieve high-quality travel.”

Li Chen said, “Although both blind boxes and Xpress fly products use marketing methods to help the tourism market recover, as airlines recover from the epidemic, many new routes are preparing to resume production and marketing. There must still be demands, and there will be more and more. So I think this kind of marketing method is long-term. As for the blind box and free flying forms, they may be ever-changing, but in general they are all to meet the needs of users.”

Not to mention the length of the life cycle of the travel blind box, there is a trend that has become obvious, that is, the popularity of the “ticket blind box” has given the OTA industry a new “traffic competition” idea. In the post-epidemic era, the competitive landscape of the OTA industry is also changing.

On the one hand, the mainstream consumer groups in the tourism industry have changed. The post-90s, represented by Generation Z, have become a new force that cannot be ignored in tourism consumption. On the other hand, the popular tourist areas have changed. The sinking market represented by third- and fourth-tier cities has gradually become a “hot spot” in the post-epidemic era.

At first glance, the revenue of 66 yuan and 88 yuan brought by blind box products is just a fraction. In fact, the incremental space behind it may become the “key” for OTA players to catch up. After all, in the future OTA battle, it is far from enough to fight for price.

(Text: Li Chuwei, New Travel World)

In the inspiration of the new season’s motifs, designer Hoa Nguyen wishes to bring a breakthrough and at the same time, satisfy the inspiration inspired by her muses – the customers of the designer Hoa Nguyen in the paintings. original colors, metaphorical motifs of circulation and change.

Like a butterfly, the world changes and we transform as we begin a new journey, in a positive mood, becoming the perfect form. Finally, a positive mindset, an optimistic mind will change everything with true love.

This is the time when we sit down and talk about the story of color, original nature extracted color, bold and abstract, the message conveyed in Butterfly Effect is as strong and special as the charisma itself. that the ladies of SHE BY HOANGUYEN own.

In such a historic time for the world, Butterfly Effect appeared, inspiring a positive spirit and full of vitality, the statement that this collection brings is very clear: “I wanted to do something breaking and breaking the rules because I think, what worked a few months ago, doesn’t make any sense today.“.

Designer Hoa Nguyen’s muse in this collection is Miss Tieu Vy – Miss Vietnam 2018, after two years of incumbent appearance in a completely different form, at the time of wearing the Butterfly Effect design, created an image. symbolic.

Having spent two years cherishing a collection of great changes, Butterfly Effect was born with colorful history and fairytale, containing fresh colors and vignettes in each design for instant conquering the ladies of SHE BY HOANGUYEN.

And then we see a beautiful, beautiful Tieu Vy in designs filled with colors of luxurious tweed material or striking vignette dresses that still have a sense of classic, style of the old times.

Designer Hoa Nguyen has found his ideal metaphor for a new world with diverse wonders, bringing them to life with a powerful butterfly image that fosters a constant message of positive, new Strange and brimming with aura of life.

The hottest movie these days is “My Sister” starring Zifeng’s sister.

It tells the story of a girl who grew up in a patriarchal family and fell into the predicament of raising her younger brother and pursuing her personal ideals due to an accident. It is super touching and a bit of a smile.

I have to say that Sister Zifeng’s acting skills are really amazing, and each of the ten crying scenes performed a different level. I saw Xiao Feijun running in tears several times…

The movie is not only very close to reality, even the location of the scene is filled with smoke.

A cordial and nice Sichuan dialect will instantly take everyone to Chengdu, which is beyond the reach of Pakistan.

And the iconic buildings that constantly appear in the play make people even more tempted to think of the movie theater, and immediately go there!

The mandarin duck building where the poster was filmed was a place where the Internet celebrity punched in before the film was shot. Although it was a bit dilapidated, it had a real Chengdu atmosphere;

Overpasses that have appeared several times are said to be right next to the middle school of Beijing Normal University. They are memories of generations of Chengdu residents;

There is also the temple where she went to pray, the Daci Temple where Xuanzang was ordained. The incense is constant, and it becomes a fairy tale in autumn;

There is also the famous landmark 339 TV Tower in Chengdu, which also appeared many times in the play. Ranked first in the list of China’s most happiest cities for 12 consecutive years, and has been repeatedly praised by foreign media. When I came to Chengdu, I realized that life can be so slow: I sleep in the morning until I wake up naturally, and I go downstairs to eat two or two. Slowly eat lunch and sit in the park, squint your eyes while drinking tea in the warm sun while playing cards; in the evening, go to the lively Chunxi Road and Taikoo Li to visit the trendy brand buyers; Yue The willow shoots are on, just to go to the hot pot restaurant with a lot of people, to have a few dishes of yellow throat, not to mention more satisfaction;

And this season, Chengdu’s flowers bloom one after another, the snow-white Qilixiang, the big and big hydrangea, and the pink, purple, pink and purple roses are vigorous and gorgeous. It’s like taking a whole day of spring into the bag. Now, not only do you have enough hot pot, skewers, and bowl chicken, but you can also enjoy the flowers, scenery, and spring scenery. Ba Shi doubled! Grab the tail of spring and come to Chengdu with sister Zifeng~ Follow “My Sister” to check in the movie location/net celebrity mandarin duck building/

When many people saw this poster, they immediately located the Yuanyang Building. Long before the film was shot, it was already a place for Internet celebrities to check in. There are busy traffic outside, and entering the courtyard gate is like traveling to the old Hong Kong in the 90s, like in a movie by Wong Kar Wai.

Yuanyang Building is an old building with seven floors on each side, with repeated staircases hovering in the middle. This was originally the staff building of Sichuan University, which has been 60 or 70 years ago.

The polishing of time and the traces of the years make this little world seem to be stained with a strong sense of vicissitudes. Wearing a long red dress, or retro-style jacket or shirt, is quite a movie, you can bring your camera to enjoy the concave shape! Note: Address: No. 18, Hongwasi Street, Wuhou District. /Wu Zhao Road/

Many scenes in the play were shot on Wuzhao Road, an old street in the center of Chengdu. It’s not long, it’s only wide between the palms, but it’s on this street where many stories happened. The sister played by Zifeng pulls her younger brother who refuses to go to kindergarten to go to school forcibly;

On a rainy night, my sister carried her brother back home from the wet street;

The bluestone streets, the brick walls with the traces of the years, and the budding roses on the walls quietly tell the old alleys. It seems that there is a natural sense of cinema here, full of Chengdu flavor. Walking on this street on weekdays, you can stop and sit in the old tea house on the side of the street for a while; you can also order a bowl of authentic red oil in the “fly house” to warm your stomach. Here is not only the memories of “sister” and “brother”, but also the memories of a generation full of Chengdu people. /Daci Temple/

Those who have watched the movie must have been impressed by the temple that my sister visited. In fact, this is the famous ancient temple Daci Temple in Chengdu. Located in the city center, Daci Temple and Taikoo Li are separated by a wall, which can be described as a pure land in the busy city.

Founded in the 3rd to 4th centuries AD, it has a long history of more than 1600 years. It has a long history, a large scale, and a rich cultural heritage. It is handed down as the “Aurora No. 1 Forest”. There are many treasures in the temple. There are as many as 1215 Tathagata Buddha statues on the temple walls. Other cultural relics and precious bronze statues are rare treasures in Chengdu and even the whole of China.

For thousands of years, the incense has continued here, and it is said that seeking marriage, academics, and safety are very good, and even people from the surrounding areas will make a special trip to pray for blessings. In autumn, the ginkgo in the temple turns yellow, echoing the red wall and black tiles, and it is another beautiful scenery. Grab the tail of spring and come to Chengdu to enjoy flowers/Jinjiang Metro Station/

There is definitely a piece of scenery in Chengdu in April that belongs to Qilixiang. And the most popular Qilixiang check-in place in Chengdu recently is the wild flowers at the entrance of Jincheng Lake subway. From Exit D of the subway, there is a small bridge about 200 meters away. Below the bridge, a large white Qilixiang is blooming unscrupulously. The two sides are like white waterfalls, and the middle is like a thick white tapestry, which is simply beautiful.

There are a total of three small bridges here, each of which is wrapped in a sea of ​​flowers, which is quite good to photograph. Put on a light-colored skirt and just click on it. It is a set of youthful spring blockbusters. In addition, there are super beautiful Qilixiang flowers in East Lake Park and Sichuan University. You can also explore the wave by yourself. /Heidi and Lulu’s Garden/

April is also the season when big white hydrangeas bloom. The garden of Heidi and Lulu is a private flower shop named after the owner’s daughter. The hydrangea here is different from other places. Because it is managed by a dedicated person, the clusters are more hierarchical. And the color is also white and green, which is quite unique.

In addition to the large hydrangeas, there are swings, slides, wooden houses, and pools, which are like the splendid world in Monet’s oil paintings, and the landscape is quite rich. Here, you can not only take these kinds of beautiful photos, but it is also a good choice to bring your children to play. Before you leave, you can also buy your favorite potted plants to bring the spring back home~ There are also different flowers in other seasons. You can come again when you miss this season. /Sansheng Township Bailuwan Wetland Park/

If you have not seen Qilixiang and Hydrangea, during this time, the Hundred-meter Rose at Bailuwan Wetland Park will surely satisfy all your illusions about spring. This sea of ​​roses has continued for more than 100 meters. The verdant green leaves lined with pink and purple flowers hang down from the high wall. It is simply a natural background wall for photo shoots.

In addition to the wetland park, there is also a private house of Sturgeon and All Things House, and there is also a large area of ​​very beautiful rose flowers at the door. Compared with the park, the flowers here are darker in color, with more intense colors and higher saturation, so just wear a small skirt to pat. Friends who are not too troublesome can also bring some photography props to double the production rate. You can’t miss these places to feel the well gas in Chengdu / Chen Jin Tea Shop /

If you want to quickly break into the lives of locals in Chengdu, you must find a teahouse. The general strategy will recommend you to the Heming Tea House in People’s Park, but Xiao Fei Jun dug a more niche and more marketable tea house-Chen Jin Tea Shop. The teahouse was built near the river. Old Chengdu people drank tea and played cards under the flowers and trees. The children were naughty in the park. They drank until the sun went down and the tea was white. A group of talented people slowly left.

The rest of my life is very long, what’s the matter of panic, just a few words, the life philosophy of Chengdu people is exhausted. / Yulin Vegetable Market /

At four or five o’clock in the afternoon, the Yulin market came alive, with one after another cries, selling fresh and tender spring, watery tomatoes, and dew-stained toon. Even if I didn’t plan to buy groceries, I couldn’t hold back the enthusiasm of the stall owner, and I always wanted to bring something back.

Remember to bring the camera on your back, it’s easy to shoot big humanities photography here. / Wenshu Monastery /

As the most prosperous Buddhist temple in Chengdu, Wenshu Monastery is a place where almost every tourist needs to check in. Even if you don’t understand religion, here are the sacred sites of the Zen forest, ancient gardens, and pilgrimage and sightseeing. Don’t forget to taste Sichuan’s unique gaiwan tea in the Wenshuyuan tea room, and enjoy the playing and singing of folk artists, which will surely make you a worthwhile trip. Skewers, hot pot, maocai, Sichuan…come to Chengdu, please prepare 256g stomach/ hot pot/

The first meal in Chengdu must belong to the hot pot. Spicy and delicious hot pot, the streets and alleys of Chengdu are countless. If you don’t arrive early for a good business store, you have to wait about an hour to go there. Chengdu people have always been happy about it. When you come, you have to eat the most authentic, slightly spicy is the last compromise. But don’t break the local rules. / Skewers, pickled vegetables, bowl chicken /

Skewers, Maocai, Bobo Chicken, etc. are almost all cooked by putting the ingredients in the bottom of a spicy pot. The bamboo skewers are skewers. The cold pot is similar to Bobo Chicken, which is almost a simple version. Improved version of hot pot. Walking on the road, tired of shopping, I can come a few strings at any time to replenish my strength and satisfy my stomach. / Sweet snacks/

In the streets and alleys, you can see the bake cakes sold by tricycles. They cost a few dollars each. The fillings are selected according to the taste. It is soft and waxy to eat in the mouth, which is the taste of childhood. The color is yellow and bright, the outside is crispy and the inside is waxy, and it is as sweet as the sugar-oiled fruit of first love. Each bite is a delightful feeling in the mouth.

Dong Ge walked around the pot helmets all over the streets and alleys, exquisite workmanship, the oil is crispy, tender and slag, and the taste is very good. Chengdu, which is not only spicy but sweet, still makes you want to stop.

This article is reproduced with authorization from[DoNews](ID: ilovedonews)

Text/Li Kexin

Editor/Bocheng Yang

Title Picture/IC Photo

“Bamboo Mart has given us a lot of inspiration for the entire industry.”

It is undeniable that Bubble Mart has nurtured and inspired China’s trendy play and blind box market. In particular, when Chaowan was packaged by the blind box gameplay, Chaowan became a “luck guessing” mini game that everyone knows a little bit, or doesn’t know much about it, but everyone can participate in it.

It is precisely because of this enchanting sense of mystery that the blind box has the opportunity to reach into people’s wallets and entrain participants from various fields to join them, intending to grab some limelight when the spring breeze begins.

When I looked around, I realized that the new intersection where everything is a blind box is already beckoning to us frequently.

Fiery: Some people make a name, some people seek profit

Fresh food, catering, cultural creation, and tourism are all in the “+ blind box”

The blind box milk tea that can be sensed recently is the blind box milk tea in the dining circle.

Each short video frequently liked tens of thousands, and the maximum daily turnover of the store increased nearly three times. In the video, people took out big-name eye shadows, loose powder, perfume and other samples from the gap layer at the bottom of the milk tea cup, as well as gift cards, buffet coupons, hot spring tickets and other gifts.

And this milk tea shop is called Mi, and the store that became popular this time because of the blind box is the brand’s Qingdao store. According to the relevant debtor of the brand, many people would rather drive dozens of kilometers to buy milk tea after seeing it on the short video platform, but in order to get lipstick, it is not a minority to order more than a dozen cups at a time.

At the same time, according to it, this was originally a spontaneous behavior of the franchisees, but because the promotion of the activity in Shandong area, the overall sales increase effect is obvious, and the honey headquarters also plans to carry out the blind in stores nationwide from April 1st to 15th. Box activity.

Coincidentally, on the first day of the Qingming holiday, the “blind box for air ticket destinations” on the same journey was bought by users, and the blind box products at every point in time were instantly sold out. According to statistics, the day has ushered in the peak of a single-day rush purchase since the event was launched, and more than 10 million users participated in the rush purchase.

With the detonation of the “ticket destination blind box”, as of April 3, the user’s spontaneous “ticket blind box” topic on Douyin has been broadcasted nearly 100 million; and the WeChat index “same journey travel” search heat The month-on-day growth rate exceeded 318%, and the number of searches for “blind box” increased by more than 435% month-on-day.

According to the person in charge of this event, the “uncertainty” and “unexpected surprises” of the blind box coincide with the expectations of young people for travel. The popularity of the event also proves that the combination of air tickets and blind boxes is a success. Try, and in the future, we will also consider normalizing the operation of activities.

The enthusiasm of the blind box has made a lot of giants swarm there. Youku’s recently launched rural love series blind boxes were sold out as soon as they went online. The hidden model is Liu Neng with a small straw hat and horoscope eyebrows, making it a “unobtainable man” for many blind box players.

Station B, which is also a content platform, acquired ACTOYS, a derivative company of Chaowan in August last year; in early 2021, Tencent also launched the “嚯” APP to get involved in the business of Chaowan; Baidu also created the item “Hot Chaowan” to seize the tide Play the market. The superimposed blind box gameplay is probably not far away.

In the field of fresh food, brands have already tested the 9.9 yuan fresh blind box. After buying them and opening them, they know what to eat today, which makes many young people happy to give their dinner to “luck.” In the field of ready-to-drink, brands such as Want Want and Rui Ao Cocktails have also played well in blind boxes.

Last year, Henan Museum launched the “Lost Treasures” archaeological blind box in Taobao stores, which was sold out as soon as it went online, allowing consumers to experience “the joy of archaeology” at home, successfully selling the cultural and creative surroundings in short supply.

In addition to the above types of blind boxes, there are also stationery blind boxes, pet blind boxes, plant blind boxes… the economic popularity of blind boxes makes people sigh that “everything can be blind boxes”.

However, whether it is the entry of branded merchants or the entry of platform parties, their respective calculations are merely name-by-name or profit-seeking.

As an industry insider said, sometimes the fancy delivery of real money and the drainage effect is not guaranteed, and the blind box gameplay based on consumer experience can sometimes not only get real money in return, if it is self-developed IP , But also full of brand image and cultural connotation, it can be described as fame and fortune.

Regardless of the ultimate goal, there are multiple factors behind each player being able to pry the blind box so easily.

The most frequently mentioned is the mysterious and unshakable status of blind boxes in consumers’ hearts. It not only has a gambling component, but also satisfies spiritual dependence. More importantly, it is social currency. These encourage no matter who participates, as long as there are good creative fusion products, most of them can bring good sales.

The low threshold, short production cycle, and fast return of funds are the fundamental reasons why the blind box business enters the market.

“Brand owners or individuals only need to provide patterns, the factory can open molds according to the drawings, and then mass production. And mold opening takes 8-10 days, production takes about 20 days,” said a blind box foundry person. In other words, within a month, the blind box can move from the mold to the market.

Those who only use the blind box gameplay and do not need to create IP images independently, after most of the work is outsourced, they only need to worry about the investment in marketing creativity, the cycle will not be very long, and the cost of entering the market will be lower. .

The hot blind box is no longer just an affiliate of Chaowan because everyone collects firewood.

Driven by: the designer’s popularity is comparable to the admissions of Beiying

Foundry business catches up with fast fashion

The boom in the blind box economy has made blind box designers one of the most desirable professions for young people.

“Since last year, the number of college graduates who want to work as blind box designers, whether they are majoring in fine arts or animation, has significantly increased.” Wan Tong, who is a career recommendation on a recruitment platform, told us that recent art candidates Among them, one out of a dozen people wanted to try a blind box designer.

Although this data does not fully represent one million fresh graduates, it also reflects the pursuit of young people, no longer limited to traditional industries, but also eager to give play to their light and passion in emerging professional positions.

For the time being, regardless of whether the promoters and channels of professional tide play culture such as Bubble Mart and TOP TOY, the intensity of the demand for professional designers, under this background, the company that lays out the blind box track has the right to blind box designers. Demand is also “increasing.”

“Many cultural and creative companies, game companies and advertising planning companies have been doing blind boxes in the past two years, and there are media companies. According to our understanding, these companies currently recruit specialized blind box designers.” A headhunting company Advisor Cai Cai said.

In addition, Tencent, Baidu, and Pinduoduo, which are promoting the trendy play business, are also recruiting “toy designers” on their recruitment platforms, and their salary is not low.

Not long ago, some media revealed that a blind box designer who had less than two years of experience and worked in a well-known brand had a monthly salary of 25,000 yuan, which gave the profession a “true fragrance” filter.

Regardless of salary and treatment, more designers have found a sense of honor and belonging in this emerging position.

“It’s very happy to be able to get along with the predecessors who are also born in the 90s, and discuss together which ones might be hot models and which ones will be thunder models. And when the designed products are loved by fans, this sense of accomplishment is the happiest “, Zero said with a smile.

Zero has an internship in a cultural and creative company. All of his colleagues are born in the 90s. The working atmosphere is relaxed. After a period of learning, Zero has turned from a product manager to an artist and began to produce his own products. “As long as you are passionate about creation, pay attention to your surroundings. Fashion can also become a blind box designer.”

With the development of the trendy play, many traditional graphic designers and niche artists use the power of the platform to move from behind the scenes to the front desk, gaining recognition and love from fans, and more importantly, a “stable harvest”. At the end of last year, at the TOP TOY conference, a designer shared, “Only when the drought and floods are not guaranteed, will we have the motivation to continue to create good products.”

The popularity of blind boxes has also driven the business of upstream foundries, and even some manufacturers have completed the transition from unknown production lines to brand manufacturers.

“Blind box customization is a small business. Since last year, there has been an influx of large-scale orders, and shipments have been made almost every day,” Patrick of Huasheng Liye told DoNews. There is profit to be made”.

Patrick told us that the series of blind boxes can be ordered at a minimum of 1,000 per style, and if it is only one, a minimum order of 5,000 is required. Compared with fast fashion’s current small order booking and weekly new speed, blind box customization is also in line with fast fashion.

Data from the wholesale platform 1688 shows that the platform turnover of blind boxes and derivatives in the first half of December 2020 has increased by 2.7 times compared with the same period in November, and the number of custom-made buyers has increased by 300% year-on-year.

As the number of foundries increases, the agglomeration effect is also strengthening. Most of the factories in Dongguan and Shenzhen have even received support from the local government-“new sites” will be allocated to support the construction of related factories.

According to the report of the Economic Observer, a toy factory in Dongguan, which was heavily indebted, officially stepped out of the production line and completed the transition to a trendy toy manufacturer. This includes the core IP creation, both the original design of the IP, and the second creation of the signed and authorized IP, and learn to pay more attention to the protection of intellectual property rights and technical content.

From 2018 to 2019, the monthly turnover of the blind box series of this factory has shown a double-digit growth; and for the whole year of 2019, the company’s turnover has successfully exceeded 10 million.

“The rapid rise of blind boxes in the Chinese market makes our IP agents become active in an instant.”

Lin Gang, general manager of Ruihuahang, said in a sharing session. Guangdong Ruihuahang is a subsidiary of Hong Kong Ruihuahang Group, established in 1993. Ruihuahang Group is most famous for its IP agency business.

In Lin Gang’s view, it is expected that the entire industry will usher in a new era, and the industry has shown a more open attitude, “Those who were unwilling to open up IP are now willing, or there is more room for talk.”

The Frost & Sullivan report predicts that the compound annual growth rate of China’s IP licensing industry since 2019 will be 13.1%, and it will reach RMB 156.1 billion in 2024.

Distortion: In the barbaric growth stage, chaos is inevitable

Any industry will experience a period of barbaric growth, and the blind box economy is at this node, and many distortions are naturally inevitable.

First is the supply chain side, not the whole industry is getting better. Head companies such as Bubble Mart will sign an exclusive agreement with the factory. Although the factory has a lot of people, they are receiving small companies and scattered orders, and the technical level is still not high. In addition, there are also cases where some factories lack integrity and mix defective products in the deliverables.

“When the factory communicates with the designer, there are also difficulties in running in and unhappy,” Patrick said. “Many designers do not understand the impact of the entire production process, materials, and coloring processes on the final presentation of the product. For companies that customize blind boxes in small batches, the intermediate education process is time-consuming.”

As Patrick said, due to lack of professional ability and understanding of the market, blind box designers are not as glamorous as they are on the surface.

Zero said, “Not only did they learn a lot, but it was also a chore for girls to go to the factory for business trips. For example, just take the coloring process and accompany the master to call from 8 am to 10 pm. After dozens of adjustments, for example, if a pudding wants to look like a Q bomb, it needs to be varnished.”

Zero believes, “It’s not enough to be eager to enter this industry. It is necessary to have an overall understanding of the market, and self-aesthetics and market aesthetics are also very important. You have to know why the products you produce, and you can’t take it lightly because of the ideas of others. To change, of course, one must have the confidence to be accepted by the market.”

“It’s not just about drawing pictures to become a qualified blind box designer,” Cai Cai said. “The acceptance rate of blind box designers is still very low. Some companies even interviewed hundreds of applicants, but they were not satisfied in the end. One or two, and there are not a few who can’t even pass the probation period.”

“The high salaries of designers are only large companies, and many small companies are just normal, and the requirements for designers’ job literacy are also increasing. For example, they used to be junior colleges and now require big ones. For example, they used to require two-dimensional planes. Multiple creativity and performance capabilities; and a more comprehensive understanding of product structure, materials and processing techniques.”

When blind boxes have gradually become a normal life, the market is also facing the risk of players retreating and the market retreating.

Because there are more and more blind boxes, the attributes of niche and individuality can be maintained in the past. With the increase of access to IP resources, the needs of fans are no longer delayed, and the IP attributes are getting weaker and weaker.

And when the blind box infrastructure is gradually complete, especially when the Chaowan community platform allows fans to exchange or sell, the number of successfully gathered players continues to increase, the frenetic collection period gradually loses momentum, and the player’s sense of vanity also diminishes.

As the players retreat, the myth of wanting to get rich by speculating boxes will also be shattered. When people have more ordinary mass models, it will be difficult to reproduce the sharp price increase, and as online transactions become more flat and transparent, the period when speculators want to use information asymmetry to grab high profits is gone. Back.

When the blind box enthusiasm dissipates and is placed in front of the merchants, there are only two options left: Either raise the threshold of blind box play, or find another way.

Brian Robson and the suitcase were packed neatly in the package. Photo: Getty Image

As soon as he took a flight from Wales to Australia, Brian Robson quickly realized he had made a big mistake when he emigrated to the other side of the world.

Unfortunately, the 19-year-old does not have the money to cover the costs of the immigration plan nor can he afford a plane ticket to return home. Realizing he had not many options, Robson came up with a plan to pack himself in a box and send it home by air.

Now, more than 50 years after his risky journey, Robson once again tells his story hoping to help him find two old friends to help him pack and send them back to the UK.

“The last time I spoke to John and Paul was when one of the men knocked on the barrel asking if I was okay. When I say okay, they wish me luck and hope to see each other again soon, ”Robson told CNN Travel.

Spectacular idea

A year before deciding to pack himself back home, Robson was a bus assistant in Wales. He found another job at the Victorian Railways railway company – the main railway operator in Victoria (Australia) at that time.

Immediately after his 19th birthday, Robson bought a plane ticket to Australia in the hope of changing his life. However, when he came to Melbourne and took a job, Robson found that the living conditions here were too big and decided to return home. He worked for a railway company for about 6-7 months, then changed to work as a paper mill worker.

Despite wanting to return to his homeland, Robson had financial difficulties, when the Australian government asked him to reimburse the support fee that brought him here just as he needed money to fly home.

“Costs fall from about $ 960 to over $ 1,000. But every week I only earn 41 USD. That’s not possible, ”Robson calculated.

Robson met two friends John and Paul while on his way back to the inn. The three quickly became close. When they went to a trade show, they saw a booth from UK-based shipping company Pickfords with the ad: “We can deliver anything, anywhere.” .

That advertisement gave Robson the idea of ​​risking. The very next day, Robson went to the office of Qantas Airlines in Melbourne to find out the process of sending a package abroad. He carefully notes the size and weight of the allowed package, as well as the required documents and shipping fees.

After having enough information, Robson returned to the inn and discussed with the two friends. They take at least a month to prepare everything. All three bought a wooden box with dimensions of 76 x 66 x 96 cm to ensure the inside of the box has enough room to hold both Robson and suitcase.

Robson brought a pillow, a flashlight, a water bottle, a urine bottle and a small hammer to open the box when he arrived in London. All three also rehearsed once before officially suing Robson sent back to England.

Airport staff checking the cargo box discovered Robson inside. Photo: Getty Images

The journey is full of pain

“The first 10 minutes of being in the box is pretty good. But my knees started to tighten when pressed against my chest, ”Robson recalls. The parcel with Robson was loaded onto the plane just hours after he arrived at the airport.

Robson’s first British journey to the UK was a 90-minute flight from Melbourne to Sydney. However, Robson was in great pain.

When the package arrived in Sydney, the staff members put it upside down on the runway. “I was upside down on my neck and head during the 22 hours in transit,” Robson describes.

Due to running out of cargo space on Qantas to London, Robson’s cargo had to board another plane to Los Angeles (USA) and the journey was extended.

“This flight takes about 5 days. I couldn’t take any more pain and couldn’t breathe normally. I fell asleep and lost consciousness, ”said Robson, trapped in the shadow of a box and struggling with pain and hallucinations. “There was a time when I felt like I was going to die. I just want everything to happen quickly ”.

When the plane landed at its final destination, Robson waited until night to use his hammer to remove the nails from the box and escape. However, his plan was not flawed because two people working at the airport discovered light from inside the cargo box.

“Those people must be amazed. Someone kept screaming, someone was here. I cannot answer. I could neither speak nor move, ”Robson realized he was in America because of the voices of the other two employees.

After confirming that the people in the cargo box were alive and not posing any threat, the airport staff rushed Robson to the hospital. The guy takes at least 6 days in the hospital to recover.

Although Robson came to the US illegally, he did not face any charges. Robson was even arranged to fly to London in the first class seat.

The media hunted as soon as Robson arrived at London airport on May 18, 1965. Robson said his family felt very happy when his son returned but they were not satisfied with what he did.

In the days that followed, Robson haunted his time in the box and guilt over his two friends. Robson never thought of the case that if he died on that trip, his two friends would face criminal charges.

Now, as a 76-year-old man, Robson wants to see his two friends again and apologize to them.