In the past 618, Qianyan teamed up with Meitu Xiuxiu to jointly create the #千妍雪月美人节# event, which was only three days online and accumulated hundreds of millions of exposures. Its customized “Snow Moon Beauty Makeup” AR filter in Meitu Xiuxiu has gained hundreds of thousands of user experience and received a lot of praise.

In the Meitu community, a number of wonderful Chinese beauty from the past and present also participated in the interaction, which not only demonstrated the unique temperament of modern new women, but also allowed Qianyan, a new national style makeup brand, to gain more attention!

Innovative marketing alliances to promote the development of brands breaking the circle

In this era when traffic is king, embracing traffic to your heart’s content may result in a short-term dividend surge, but it will also damage the development potential of the brand. As a cutting-edge domestic cosmetics brand, Qianyan has been firmly committed to product-oriented and user-experience-based since its inception. The brand does not blindly chase the crowd, but uses the most rigorous attitude to select each partner, in the pursuit of innovative marketing, concentrate on accumulating reputation!

As a top-level social platform in China, Meitu Xiuxiu has always focused on creating beauty and is committed to making everyone simple and beautiful; Qianyan advocates changing colors and beauty, so that everyone has a thousand faces. The new Guochuang brand is also very firm in its pursuit of shaping beauty, spreading beauty, and achieving beauty. Their insistence on “beauty” has become one of the important opportunities for this marketing alliance. At the same time, the users that Qianyan and Meitu face are also highly overlapped. With the blessing of multiple factors, this 618#千妍雪月美人节# broke the circle in one fell swoop! It has become an online beauty craze that young independent women are vying for!

According to statistics, during the 618 period, with the enthusiasm of blockbuster themed events, the overall transaction of the hot single product Qianyan Xueyuejiaoguang double-effect honey powder has set a new historical record! Qianyan brand recognition has been greatly improved. It can be said that this time-breaking cooperation between Qianyan and Meitu is another major milestone that Qianyan has achieved in innovative marketing. AR black technology blessing, creating immersive “Snowy Moon Beauty Makeup” This #千妍雪月美人节# event is specially presented through AR. Designed to allow all Meitu users to experience 360° immersive shooting and transform themselves into Xueyue Beauty. The fun shooting interaction and super-real makeup feel also make this filter directly break the circle and become a hot style! “Xueyue Beauty Makeup” AR filter has two makeup effects, “snow-matte” and “moon-pearl”. The makeup is inspired by Qianyan’s popular single product-Xueyuejiaoguang double-effect honey powder, outer ring The matte oil-controlling matte face is as transparent as snow; the inner circle is naturally brightened with pearly light, like the moon is bright, so that every woman can get the refreshing matte makeup effect in a second in the hot summer. In addition, the filter also incorporates national style theme elements such as snow, moon, mountains, flowering branches, and flying dragon, which not only creates a beautiful shooting atmosphere, but also allows users to subtly strengthen their recognition of the Qianyan national makeup brand. know. Let the DNA of “beauty” spread, accumulate strength and beauty With the economic development and the improvement of national strength, more and more newly independent women have more and higher demands for beauty, and also have more expectations for the new national style makeup that is full of cultural heritage and aesthetic styles. This time Qianyan successfully joined hands with Meitu Xiuxiu, which is a powerful testimony! Color changes, beauty with thousands of faces, Qianyan in the future, let us look forward to it together!

Because in the era of full penetration of the Internet, the fragmentation of communication has caused the traditional marketing effect to drop sharply, and the flat and scattered channels have made the past channel play insufficient. The stratumization of the crowd requires brands to establish their own fan circle. These are incapable of the old brand image project.

If a brand can successfully establish its own IP culture, it can do more with less, because IP is particularly suitable for achieving stable value communication in fragmented communication and establishing emotional consensus, which are incapable of traditional brand image projects. In the future, it is very likely that IP will replace the work of brand image . Indeed, there are already some innovative companies that boldly use IP, but have achieved remarkable results, quickly making a difference in the field of traditional giants.

Many of the APP icons we use in our lives are animal cartoon images. For example, the QQ icon is a penguin, the Tuniu APP is a cute cartoon bull head, and Tmall is a cute cat. These signs are already deep. Printed in the hearts of consumers.

And the IP of Xiao Ming and Jiang Xiaobai is a playful cartoon character. These IP images have been personified in the minds of consumers. They exist in people’s lives like real people, as if they can be touched. Similarly, giving people warmth and fun is very attractive to consumers.

But really not every enterprise can do a good job of IP, only a few can succeed. Companies often rush to start image design, self-media, and toss content. They also like to follow the trend and imitate, and follow the hot spots, hoping to explode as soon as possible. The result is naturally not good. After that, you will feel that it is useless to do IP, and you will stop halfway through it. These situations are very common. In fact, we must understand, Brand companies are not content companies. The needs and goals of the two are completely different, and the resources they can master are also very different. When content companies do IP, cultural people take the lead in doing culture, while brand companies do IP because business people take the lead in adding value to culture. The genes of the two are very different. Therefore, unlike pure content IP, the IPization of a brand must receive continuous support from products, channels and commercial promotion in order to be successful. If you put aside these, you can count on content and self-media to explode, which is equivalent to a commercial enterprise becoming a content company or media. The genes are not right and it is not doing well. The best brand IP route is to combine the resources of commercial enterprises to carry out a reasonable combination of fast, medium and slow—— Open Baidu APP to see high-definition pictures An organization capable of building IP should have top-notch Design planning team, copywriting content team, media team, self-media team, business monetization team , To help individuals to create celebrity IP, enterprises to create IP for famous enterprises, and to create famous IP for products.by Personalization, social elements, media endorsement, celebrity effect, content output The whole network will be built in an all-round way, so that the IP of brand enterprises will complete the transformation from 0 to 1. The ultimate goal of IP creation is to realize the realization of traffic and to promote the realization of commercial value. For enterprises, creating brand IP is a choice that adapts to the times, and it is also a correct choice

Last year, according to data from the National Bureau of Statistics, the proportion of national online retail sales in the total retail sales of consumer goods officially exceeded the 20% mark. With the e-commerce dividends over the past decade, China has not only become the world’s largest e-commerce market, but also e-commerce giants such as Alibaba, JD.com, and Pinduoduo have been born in the capital market. The total market value of the three has exceeded RMB 5.5 trillion.

As the e-commerce industry thrives, there are two clearly visible industries: one is the logistics industry, and the other is the brand e-commerce operation service industry that is generally ignored by the market-providing a backstage for the digital business transformation of brand businesses Technical support and front office operations services, etc.

At the end of September last year, the industry leader Baozun e-commerce returned to Hong Kong’s “secondary listing”, or formally started a new wave of tapping the market value of many brand e-commerce companies hidden behind the e-commerce giants, followed closely. Yes, the deep-growing and vertical brand e-commerce companies have also received more attention from the capital market.

The arrival of Youquhui may reopen the window for the reassessment of the brand e-commerce industry.

The scale of revenue is industry-leading, and the pre-IPO valuation has increased rapidly

As a number of Japanese FMCG brands have captured a large number of loyal fans in China, Japan has become the country with the highest annual growth rate among the top five countries of origin in the cross-border online retail market, and the business trend of Youquhui has also increased.

According to the prospectus, Youquhui recorded revenue of 2.8 billion yuan in 2020. From the perspective of revenue growth from 2018 to 2020, the company’s revenue has shown a characteristic of steady growth. The company’s revenue scale in 2020 is comparable 247% of the company (Ruo Yuchen, which is positioned as a fast-moving brand e-commerce company on the A-share SME board), has a significant lead.

Another point of concern to investors is that Youquhui has net losses of 79.495 million yuan and 16.162 million yuan in 2019 and 2020, respectively, but according to the prospectus, the losses are mainly due to changes in the fair value of preferred stocks.

In the rapid growth of some companies, it is very common to issue convertible preferred stocks for financing development. During the rapid growth process, the company’s valuation continues to rise, resulting in a huge “book appreciation” of these preferred stocks. The International Financial Reporting and Accounting Standards require that the “book value increase” of this preferred stock be counted as a loss, which has created the illusion that many high-growth companies have a book “loss”.

To borrow from Kai-Fu Lee, the head of Innovation Workshop, the fair value loss of preferred stocks is not a real loss (here refers to a loss incurred in operation), but includes the value-added of investors. That is, the greater the increase in valuation, the greater the “book loss” caused by the fair value of preferred stocks, and these increasing “losses” are in fact a testament to the company’s rapid growth.

Excluding the influence of factors such as changes in the fair value of preferred shares, Youquhui’s adjusted non-IFRS profits for 2019-2020 should actually be 139 million yuan and 107 million yuan. Judging from the adjusted data, Youquhui’s profitability is relatively healthy, and it has been able to continue to generate relatively stable profits.

The company’s investment value and growth, or the changes in the fair value of preferred stocks shown on its books, have a preliminary “show”. The author is still looking forward to the listing of Youquhui, which will further demonstrate long-term value creation capabilities on the track of rapid growth potential. With the continuous release of performance, the company’s valuation may still have a large room for improvement.

Gross profit margin continues to increase, and internal growth is evident

As the TOP1 existence in the e-commerce operation service field of Japanese FMCG brands, we interpret the revenue structure of Youquhui from two dimensions.

First, it is divided according to the traditional distribution, agency sales and operation business of brand e-commerce. Youquhui’s business income mainly comes from B2B, B2C sales gap and brand operation service fees, of which B2B revenue accounted for 43.9%, B2C revenue accounted for 54.9%, and service fee revenue accounted for 1.2%; the overall value of B2C is higher. The proportion of revenue increased from 43% in 2018 to 55% in 2020.

The second method is to divide according to the cross-border trade, general trade and service fee models. According to the prospectus, the three models achieve revenues of 42.7%, 56.1%, and 1.2% respectively. Similarly, the gross profit margin is relatively low. The proportion of revenue generated by the high cross-border trade model has increased from 34% in 2018 to 43% in 2020.

The most direct result of the continuous optimization of the business structure is the continuous improvement of the company’s gross profit and gross profit margin, and the establishment of a relatively stable profitability. From 2018 to 2020, the gross profit margin of Youquhui is 24.3%, 28.9% and 31.7%, and the trend of continuous improvement is significant.

(Source: company prospectus)

According to the prospectus, Youquhui recorded a gross profit of 870 million yuan in 2020. According to statistics from 2018 to 2020, the company’s compound annual growth rate (CAGR) of gross profit reached 20.6%. The operating profit and adjusted net profit during the period can be steadily maintained at 140 million and 100 million or more respectively.

Based on the above, from the financial data, Youquhui has shown a good side, and it also has better performance data than comparable companies in the same industry. This is not only the advantage brought by the company’s scale effect, the author believes that it is also due to Brought by the company’s overall strength or the accumulated advantages formed by competitive barriers, as a leading enterprise in the FMCG brand e-commerce operation service track, Youquhui has demonstrated its “both offensive and defensive” in its latest prospectus. Characteristics, growth is also not lacking in certainty. Next, we will continue to expand our horizons and timeline, and look at the company’s investment value from a longer-term perspective.

Strong late-comer advantage, occupying a favorable position in the segmented track of brand e-commerce

As for the future growth space of Youquhui, it can be analyzed from its market position and service capabilities.

According to the information, Youquhui has a significant first-mover advantage in the cross-border field. It is not only the first batch of cross-border e-commerce operation service providers on Tmall International, and the first batch of e-commerce operation service providers to deploy warehouses in bonded areas, but also the first. Approved operation service providers responsible for Moony and Kobayashi brand Tmall International CIP (Centralized Import Procurement) innovation projects.

Youquhui has been awarded a five-star service provider on Tmall for many consecutive years, and it is also a purple star service provider on Tmall International. This is one of the few branded e-commerce service providers certified by China’s largest e-commerce platform. At present, Youquhui Operating 18 Tmall flagship stores and 26 Tmall international flagship stores.

In addition, Youquhui is also a member company of Jingdong Meili Alliance, and is a platform-certified beauty brand e-commerce service provider. According to the “Comprehensive Competitiveness Ranking List of Chinese Brand E-commerce Service Providers” recently released by the third-party data agency iiMedia Research, Youquhui was selected as one of the Top 15 Chinese Brand E-commerce Service Providers in Comprehensive Competitiveness, reflecting the company’s comprehensive strength and recent years The rapid growth is obvious to all in the industry.

According to the Insight Consultation report, Youquhui ranked first among Chinese branded e-commerce solution providers in terms of GMV of Japanese branded fast-moving consumer goods sold in China through e-commerce channels in 2019, with a market share of 5.5%.

(Source: company prospectus)

Currently, Youquhui operates 88 stores on major e-commerce platforms, providing a total of 28 brand partners and 66 brands with branded e-commerce solutions, of which 58 brands are from Japan.

Compared with general trade, cross-border trade is a breakthrough point for overseas brands to enter the Chinese market, especially for small and medium-sized brands, it is the most convenient choice for them to enter the Chinese market. Cross-border e-commerce supply often needs to coordinate multiple participants. Professional cross-border e-commerce solution providers like Youquhui continue to highlight their business advantages and can seize the opportunity of rapid market expansion.

According to reports from Zhuzhi Consulting and others, from 2014 to 2019, the market size of China’s imported brand e-commerce operation services increased to 559.2 billion yuan at a compound growth rate of about 40.2%. At the same time, the scale of this market is expected to continue to expand at a compound growth rate of about 8.2%, reaching 829.3 billion yuan by 2024. In the Japanese fast-moving consumer brand field focused on by Youquhui, the corresponding e-commerce service market has grown even faster, with approximately 43.1% from 2014 to 2019, and approximately 8.7% from 2019 to 2024.

(Source: company prospectus)

And it’s worth emphasizing that Based on data analysis, Youquhui also has outstanding brand marketing capabilities and content production capabilities.

Look at the data intuitively, The number of fans in all B2C flagship stores operated by Youquhui has exceeded 10 million Among them, the Sophie Tmall flagship store and Moony Tmall international flagship store have 3.3 million fans and 1.8 million fans respectively. In terms of content layout, Youquhui has established its own MCN agency Lido Culture, and incubates its own KOLs on e-commerce platforms such as Taobao, Xiaohongshu and Douyin.

Corresponding, Youquhui’s powerful new brand incubation capabilities cannot be ignored . Taking Gangwon Province as an example, using ECRP system and user behavior models to analyze and use data, Youquhui has successfully solved the challenges of low repurchase rate, low promotion efficiency, and unbalanced income structure faced by Gangwon Province’s new entry into the Chinese market. Successfully stimulated the stickiness of its brand users. Judging from the repurchase rate indicators of large domestic e-commerce festivals such as “Double 11”, the repurchase rate of Tmall international stores in Gangwon Province operated by the company has increased from 11% in 2018 to 29% in 2020.

Concluding part

In summary, the author judges that among the few powerful brand e-commerce service companies, Youquhui, which has differentiated competitive advantages, has the opportunity to break through and grow rapidly.

It is worth mentioning that Youquhui not only stands on the competitive track of cross-border e-commerce, fast-moving consumer products, and B2C e-commerce in the growth stage, but the company currently exhibits strong capabilities in capturing traffic, mining data, and marketing monetization. , And the new brand incubation capabilities generated by the platform that can comprehensively reflect the company’s integrated, omni-channel, high-value-added, and full-life-cycle e-commerce operation and comprehensive service capabilities, which provide a deep foundation for the company’s “late-mover advantage”. It is expected to accelerate the realization of the company’s ranking round and increase in influence in the industry. Therefore, the time of Youquhui’s listing fell above the critical point of the company’s new round of outbreak, which can be said to be in line with the law and trend of the development of things.

The menacing Youquhui will undoubtedly bring a lot of pressure on competing companies in the same industry, and even stimulate the entire branded e-commerce service industry to produce a similar “catfish effect”. The company’s continuous strengthening of the Internet platform’s “bilateral” “Network effect” is one of its important intrinsic values. With the deepening of the “moat”, Youquhui’s listing in Hong Kong is a good opportunity for it to continue to grow bigger and stronger. For investors, the same should not be done. Ignore such opportunities

First, it is divided according to the traditional distribution, agency sales and operation business of brand e-commerce. Youquhui’s business income mainly comes from B2B, B2C sales gap and brand operation service fees, of which B2B revenue accounted for 43.9%, B2C revenue accounted for 54.9%, and service fee revenue accounted for 1.2%; the overall value of B2C is higher. The proportion of revenue increased from 43% in 2018 to 55% in 2020. The second method is to divide according to the cross-border trade, general trade and service fee models. According to the prospectus, the three models achieve revenues of 42.7%, 56.1%, and 1.2% respectively. Similarly, the gross profit margin is relatively low. The proportion of revenue generated by the high cross-border trade model has increased from 34% in 2018 to 43% in 2020. The most direct result of the continuous optimization of the business structure is the continuous improvement of the company’s gross profit and gross profit margin, and the establishment of a relatively stable profitability. From 2018 to 2020, the gross profit margin of Youquhui is 24.3%, 28.9% and 31.7%, and the trend of continuous improvement is significant. (Source: company prospectus) According to the prospectus, Youquhui recorded a gross profit of 870 million yuan in 2020. According to statistics from 2018 to 2020, the company’s compound annual growth rate (CAGR) of gross profit reached 20.6%. The operating profit and adjusted net profit during the period can be steadily maintained at 140 million and 100 million or more respectively. Based on the above, from the financial data, Youquhui has shown a good side, and it also has better performance data than comparable companies in the industry. This is not only the advantage brought by the company’s scale effect, the author believes that it is also due to Brought by the company’s overall strength or the accumulated advantages formed by competitive barriers, as a leading enterprise in the FMCG brand e-commerce operation service track, Youquhui has demonstrated its “both offensive and defensive” in its latest prospectus. Characteristics, growth is also not lacking in certainty. Next, we will continue to expand our horizons and timeline, and look at the company’s investment value from a longer-term perspective. Strong late-comer advantage, occupying a favorable position in the segmented track of brand e-commerce As for the future growth space of Youquhui, it can be analyzed from its market position and service capabilities. According to the information, Youquhui has a significant first-mover advantage in the cross-border field. It is not only the first batch of cross-border e-commerce operation service providers on Tmall International, and the first batch of e-commerce operation service providers to deploy warehouses in bonded areas, but also the first. Approved operation service providers responsible for Moony and Kobayashi brand Tmall International CIP (Centralized Import Procurement) innovation projects. Youquhui has been awarded a five-star service provider on Tmall for many consecutive years, and it is also a purple star service provider on Tmall International. This is one of the few branded e-commerce service providers certified by China’s largest e-commerce platform. At present, Youquhui Operating 18 Tmall flagship stores and 26 Tmall international flagship stores. In addition, Youquhui is also a member company of Jingdong Meili Alliance, and is a platform-certified beauty brand e-commerce service provider. According to the “Comprehensive Competitiveness Ranking List of Chinese Brand E-commerce Service Providers” recently released by the third-party data agency iiMedia Research, Youquhui has been selected as the top 15 comprehensive competitiveness of Chinese brand e-commerce service providers, reflecting the company’s comprehensive strength and recent years The rapid growth is obvious to all in the industry. According to the Insight Consultation report, Youquhui ranked first among Chinese branded e-commerce solution providers in terms of GMV of Japanese branded fast-moving consumer goods sold in China through e-commerce channels in 2019, with a market share of 5.5%. (Source: company prospectus) Currently, Youquhui operates 88 stores on major e-commerce platforms, providing a total of 28 brand partners and 66 brands with branded e-commerce solutions, of which 58 brands are from Japan. Compared with general trade, cross-border trade is a breakthrough point for overseas brands to enter the Chinese market, especially for small and medium-sized brands, it is the most convenient choice for them to enter the Chinese market. Cross-border e-commerce supply often needs to coordinate multiple participants. Professional cross-border e-commerce solution providers like Youquhui continue to highlight their business advantages and can seize the opportunity of rapid market expansion. According to reports from Zhuzhi Consulting and others, from 2014 to 2019, the market size of China’s imported brand e-commerce operation services increased to 559.2 billion yuan at a compound growth rate of about 40.2%. At the same time, the scale of this market is expected to continue to expand at a compound growth rate of about 8.2%, reaching 829.3 billion yuan by 2024. In the Japanese fast-moving consumer brand field focused on by Youquhui, the corresponding e-commerce service market has grown even faster, with approximately 43.1% from 2014 to 2019, and approximately 8.7% from 2019 to 2024. (Source: company prospectus) And it is worth emphasizing that, based on data analysis, Youquhui also has outstanding brand marketing capabilities and content production capabilities. Intuitively looking at the data, the number of fans in all B2C flagship stores operated by Youquhui has exceeded 10 million, of which Sophie Tmall flagship store and Moony Tmall international flagship store have 3.3 million fans and 1.8 million fans respectively. In terms of content layout, Youquhui has established its own MCN agency Lido Culture, and incubates its own KOLs on e-commerce platforms such as Taobao, Xiaohongshu and Douyin. Correspondingly, Youquhui’s strong ability to incubate new brands cannot be ignored. Taking Gangwon Province as an example, using ECRP system and user behavior models to analyze and use data, Youquhui has successfully solved the challenges of low repurchase rate, low promotion efficiency, and unbalanced income structure faced by Gangwon Province’s new entry into the Chinese market. Successfully stimulated the stickiness of its brand users. Judging from the repurchase rate indicators of large domestic e-commerce festivals such as “Double 11”, the repurchase rate of the company’s Gangwon-do Tmall international store has risen from 11% in 2018 to 29% in 2020. Concluding part In summary, the author judges that among the few powerful brand e-commerce service companies, Youquhui, which has differentiated competitive advantages, has the opportunity to break through and grow rapidly. It is worth mentioning that Youquhui not only stands on the competitive track of cross-border e-commerce, fast-moving consumer products, and B2C e-commerce in the growth stage, but the company currently exhibits strong capabilities in capturing traffic, mining data, and marketing monetization. , And the new brand incubation capabilities generated by the platform that can comprehensively reflect the company’s integrated, omni-channel, high-value-added, and full-life-cycle e-commerce operation and comprehensive service capabilities, which provide a deep foundation for the company’s “late-mover advantage”. It is expected to accelerate the realization of the company’s ranking round and increase in influence in the industry. Therefore, the time of Youquhui’s listing fell above the critical point of the company’s new round of outbreak, which can be said to be in line with the law and trend of the development of things. The menacing Youquhui will undoubtedly put a lot of pressure on competing companies in the same industry, and even stimulate the entire branded e-commerce service industry to produce a similar “catfish effect”. The company’s continuous strengthening of the Internet platform’s “bilateral” “Network effect” is one of its important intrinsic values. With the deepening of the “moat”, Youquhui’s listing in Hong Kong is a good opportunity for it to continue to grow bigger and stronger. For investors, the same should not be done. Ignore such opportunities

Decoding the Hong Kong stocks, the original trump card column of the Hong Kong Caihua News Agency, and financial experts gathered. After reading, remember to subscribe, comment, and like.

According to data from the Ministry of Commerce, there are currently 1,128 Chinese time-honored brands in China, which are mainly involved in industries such as pharmaceutical manufacturing, wine making, food and beverage.

There are as many as 60 listed companies involved in these time-honored brands, such as Kweichow Moutai (600519.SH) for brewing, Yunnan Baiyao (000538.SZ) and Pien Tzehuang (600436.SH) in the field of traditional Chinese medicine, and Gui Faxiang (002820.SZ) in the field of catering and food. ) And Quanjude (002186.SZ).

Recently, another time-honored brand in the food and beverage industry, Wufangzhai, has set the time. On the occasion of its 100th anniversary and the Dragon Boat Festival approaching, Wufangzhai knocked on the door of the Shanghai Stock Exchange with rice dumplings. On June 8, the official website of the China Securities Regulatory Commission showed that Wufangzhai’s listing application was accepted, and it was getting closer and closer to the “first share of rice dumplings”.

Wufangzhai is known as the “Jiangnan Zongzi King”, and is famous for being glutinous but not rotten, fat but not greasy, tender and fragrant, and moderately salty and sweet. As Wufangzhai, which focuses on the traditional Chinese food culture, can it chase the stars and the sea in their respective fields like Kweichow Moutai and Yunnan Baiyao, and become a “potential stock” sought after by investors?

The market is small and there are many disruptors

Zongzi products are Wufangzhai’s most important source of revenue. In 2020, Zongzi will bring revenue of 1.644 billion yuan, accounting for more than 70% of total revenue. In order to broaden the source of revenue, Wufangzhai also involved in moon cakes, meals, egg products, pastries and other products.

Can Wufangzhai, who relies on the zongzi market, run well on the zongzi track? Is there much room for future growth?

From the perspective of consumption, although Zongzi is an important traditional delicacy in my country, except for a few festivals such as the Dragon Boat Festival, how many times do we eat Zongzi a year? Moreover, people who are used to eating zongzi for breakfast are mainly in the south, but their consumption demand is far less than that of breakfast staples such as steamed buns and steamed buns. So it seems that even if my country’s population base and consumer market are huge, the zongzi market cannot be compared with the more powerful liquor and the more rigid Chinese medicine. This means that the scale of my country’s zongzi market will not be much.

The data also illustrates this point. According to the data of “Attaching importance to the development of traditional food industry to bring China’s traditional food to new life”, although the growth space of my country’s zongzi market is stable, the market size is not large, less than 8 billion yuan in 2019.

In 2019, my country’s liquor consumption reached 600 billion yuan, and the Chinese medicine market exceeded 500 billion yuan. The zongzi market is not comparable to the previous two. In 2020, my country’s steamed buns market will also have a market size of 60 billion, and Wufangzhai’s fourth largest source of revenue, moon cakes, will have a market share of about 20 billion.

Judging from the industry’s market size of 7.337 billion in 2019, Wufangzhai’s market share is 21.94%, which is the industry’s first prize. But at the same time, the zongzi market, which has a small market size, is a red sea, which is another difficulty for Wufangzhai.

In addition to the competition from Beijing Daoxiangcun, Zhenzhen Lao Lao, Zhiweiguan and other companies whose main products are rice dumplings, Wufangzhai is also facing challenges from more and more companies in other fields, such as the domestic bread leader Taoli Bread (603866. SH), quick-frozen food leader Sanquan Foods (002216.SZ), chain restaurant brand Guangzhou Restaurant (603043.SH), etc. The latter three also pose challenges to Wufangzhai in areas such as moon cakes.

In view of the fact that zongzi is a seasonal food and insufficient consumption rigidity, many food companies will not regard zongzi as a key category, as is the case with the three listed companies mentioned above. During traditional holidays such as the Dragon Boat Festival, these food companies concentrated their production some time before the holiday. During the holidays, they flowed into the market and grabbed the position of Wufangzhai in the category display of supermarkets and e-commerce platforms.

Therefore, it is not easy for Wufangzhai to rely solely on a few categories such as rice dumplings and moon cakes to achieve growth in the market. For this reason, Wufangzhai also wants to try to get rid of its dependence on Zongzi products. It stated on its official website that it should focus on “glutinous rice food” and build a high-value product line to form a brand reputation of “Wufangzhai = Chinese seasonal food”. . But what are the high-value products? Wufangzhai did not mention it.

According to the analysis of professionals, the high-value products referred to by Wufangzhai should be upgraded around the main business of Zongzi, taking the high-end route to increase product power and price. However, the threshold for producing high-value zongzi is not high, and it is not difficult for other competitors to increase the value of zongzi. Therefore, brand influence and optimization of sales channels are the key.

Poor sales, raise prices to make up?

Judging from the above-mentioned market size and competition pattern, Wufangzhai may face greater difficulties in growth. Let’s take a look at the sales and income of Wufangzhai Zongzi.

According to the prospectus, the sales of Wufangzhai’s Zongzi series products have been declining year by year, reaching 366 million in 2020, a decrease of 11% from 2018.

Although Wufangzhai’s e-commerce channel has performed well, it is still difficult to conceal the awkward situation of declining sales. The company’s declining sales are undoubtedly taken up by other brands.

Sales decline, raise prices to make up. Wufangzhai increased the revenue of these two types of products by increasing the prices of Zongzi series products and moon cake series products. Among them, the unit price of the company’s zongzi series products in 2020 is 3.68 yuan/100g, an increase of 23.1% over 2018, and the increase is much higher than the decline in zongzi sales during the same period. Therefore, Wufangzhai’s Zongzi series products have maintained a small increase in revenue. From 2018 to 2020, the revenue of this product will be 150 million yuan, 161 million yuan and 164 million yuan, respectively.

But at the same time, due to the poor performance of the company’s meal series, egg products, cakes and other products, the company’s revenue growth last year stalled. From 2018 to 2020, the company’s revenue was 2.267 billion yuan, 2.375 billion yuan and 2.323 billion yuan; net profits were 97 million yuan, 163 million yuan and 142 million yuan, respectively.

From this point of view, when the company is facing growth difficulties, raising prices can only ease the pace of the company’s revenue and net profit decline, but cannot fundamentally drive the company to achieve growth. Moreover, price increase is a double-edged sword. If the price increase is greater than the increase in raw materials, then consumers may choose other products with higher cost performance, which is not conducive to boosting the company’s sales.

Why are the time-honored food brands not rivaling rising stars?

In recent years, time-honored brands in the food industry have gradually stepped into the abyss abandoned by the times. They have closed down, their performance has fallen sharply, they have suffered losses, and have been complained. Many time-honored brands are facing growth difficulties, which makes people embarrassed.

In addition to the growth quagmire of Wufangzhai, the four food-related old brands of Quanjude (002186.SZ), Tongqing Building (605108.SH), Xi’an Food (000721.SZ), and Gui Faxiang (002820.SZ), which are listed on the market, have also encountered Various problems, including performance decline or loss, stock price slump, and transformation difficulties.

As can be seen from the above figure, from 2015 to 2020, only Tongqing Building has achieved revenue growth for the four time-honored listed companies in the food sector, while the revenue of the remaining three companies has declined to varying degrees. In terms of net profit, Xi’an Catering has suffered losses for many years. Quanjude will turn from a profit to a loss of 265 million in 2020, and the net profit of Tongqinglou and Gui Faxiang will decline.

Since the listing of Quanjude and Gui Faxiang, the share prices have both fallen below the issue price, with a cumulative decline of more than 20%. Tongqinglou and Xi’an Food have double-digit growth.

Compared with KFC, Haidilao (06862.HK), Jiumaojiu (09922.HK), Xiabuxiabu (00520.HK) and other emerging catering brands that are rapidly expanding and gaining consumer trust, time-honored brands seem to be extra lonely.

The success of these emerging catering brands have many things in common, such as:

1. Actively embrace online, successfully use online to narrow the distance with consumers, and enhance operational efficiency through the Internet, save consumers time, and obtain more traffic from it;

2. Almost the ultimate in innovation and service. For example, KFC is working hard on “based on China, infinite innovation” and constantly innovating, while Haidilao has won the meticulous service and supply chain system;

3. Be good at grasping the stomachs of young people and their yearning for “beauty”. Take Nayuki’s tea, which will be listed on the Hong Kong stock market as an example. Nayuki’s tea is high-end freshly made tea, which integrates fashion, culture, and Social and delicious are all in one. In just 6 years, shops have blossomed all over the country, with annual revenue exceeding 3 billion, leaving Wufangzhai and the above four time-honored brands behind in 2020 revenue.

   Obviously, time-honored brands lag far behind emerging brands in these aspects. In terms of products, brands, diversification, and overall operations, many time-honored brands have fallen behind the times. Relying solely on the traditional feelings of authenticity, authenticity, and service to consumers to achieve sustainable development is obviously out of date.

   Wufangzhai has also seen this. In recent years, he has also been actively embracing new consumption in the new era, striving to become an Internet celebrity in the field of e-commerce. The online sales network has covered major e-commerce companies such as Tmall, JD.com, and Douyin. The platform tries to promote the brand to be younger and more fashionable. In addition, the company has also tried to develop high-end, healthy and light food products in recent years, and built the Wufangzhai Digital Industry Smart Park to explore the digital industry.

   Whether Wufangzhai can usher in the second spring remains to be verified.

   Author: Yuanyuan

   Author: Yuanyuan

   Edit: lala

INSM allegations against Greens Inaccurate to wrong

Status: 14.06.2021 10:22 a.m. INSM lobbyists want to brand the Greens as a supposed “prohibition party” – and list everything that could be prohibited under their government. But the allegations are only half done, as a dpa fact check shows. With advertisements in daily newspapers and on German media websites, the lobby organization Initiative Neue Soziale Marktwirtschaft (INSM) is targeting the election program of the Greens and their candidate for Chancellor Annalena Baerbock. The company, which is financed by the employers’ associations in the metal and electrical industry, lists several topics on which the Greens allegedly wanted to tame the Germans with bans. “All bans can be substantiated by the green draft program,” tweeted the INSM. But is that really true? The German Press Agency has examined four allegations more closely.

No new registrations from 2030

ALLEGED DEMAND: “You are not allowed to drive an internal combustion engine.” EVALUATION: Wrong. FACTS: The Greens election program for the federal election in 2021 stipulates that from 2030 there will no longer be any new registrations for cars with internal combustion engines. However, the party does not call for a ban on existing vehicles of this type of drive. Such vehicles are likely to exist for much longer, because according to a study from 2020, cars on German roads are on average 9.6 years old. On the way to climate neutrality, which the current federal government (without participation of the Greens) has decided for 2045, Baerbock’s party is betting on a quota for “emission-free cars”. In addition, the motor vehicle tax should make vehicles with internal combustion engines more expensive. In its more detailed explanations of the campaign, the INSM classifies this accordingly on its website, but massively shortens the topic in its striking thesis. The Greens also encourage “car-free city centers and districts”. Driving there would actually be prohibited – regardless of the drive.

06/13/2021

Ban on night flights

ALLEGED CLAIM: “You are not allowed to fly.” EVALUATION: Wrong. FACTS: The Greens aim to reduce air traffic. The party only becomes clear in the election manifesto with regard to short-haul and night flights. Short-haul flights should not be banned, but rather become “superfluous” by the expansion of rail traffic by 2030. In mid-May, Baerbock said: “There should be no more short-haul flights in perspective.” In fact, according to the election manifesto, the Greens want to ban night flights – for reasons of noise protection. The INSM shortens the statement here too. In the explanations on its website, the initiative only speaks of a “total moral ban”. By the way: CDU Chancellor candidate Armin Laschet has recently been open to renouncing domestic German flights – if there are appropriate alternatives.

Criticism of agreements

ALLEGED CLAIM: “You are not allowed to participate in free trade.” EVALUATION: Inaccurate. FACTS: An essential part of the idea of ​​free trade is the dismantling of trade barriers, which may well include social or environmental standards. The Greens really do not want open markets without any regulations. In the party’s election manifesto, however, it says: “We want (…) trade agreements that serve the prosperity of all people, demand environmental and climate protection and strengthen relationships with our partners in the fight for democracy and freedom.” For this reason, a planned free trade agreement between the EU and the Latin American trade association Mercosur is rejected, and the Ceta agreement between the EU and Canada is not supposed to be ratified “in its current form”. But even the INSM advocates restrictions, even though it obviously sets different priorities than the Greens: According to the lobby organization, “new legal standards, for example in the area of ​​investment protection”, should be developed for free trade agreements.

Top earners should pay more

ALLEGED CLAIM: “You are allowed to keep even less of your money, even though you are already paying high taxes.” EVALUATION: Partly wrong. FACTS: According to the Greens’ plans, there should actually be higher taxes for top earners, but in return the party wants to relieve those on low to middle incomes. Specifically: The election program provides for single persons with a taxable income of more than 100,000 euros per year to raise the tax rate to 45 (instead of the previous 42) percent. For incomes of more than 250,000 euros, it should increase to 48 percent. At the same time, the basic tax-free allowance – i.e. the tax-free part of income – is to be increased, which in turn is more likely to benefit people with lower wages. According to calculations by the employer-related Institute of the German Economy (IW) in Cologne, all singles with an income of up to 80,000 euros per year would pay less tax in the future if these plans were implemented. According to IW data, this means relief for the bottom 95 percent of incomes.

Sharp criticism of the campaign

The INSM campaign has been massively criticized for days. Chancellor candidate Baerbock is portrayed as Moses, above it is written “We do not need a state religion”. The Berlin anti-Semitism commissioner, Samuel Salzborn, said of the ad: “An election campaign is an election campaign, no question – but also and especially in times when there is heated political debate, chains of associations that accept anti-Semitic allusions are fatal.” The “Moses analogy, the reference to the strict religion of the law, the term ‘state religion’ – all of this arouses anti-Jewish stereotypes in the metaphor that are fatal in the political debate – regardless of any difference in content,” said Salzborn.

analysis 06/13/2021

It is understood that since 2016, Wei Ya has carried out hundreds of live broadcasts to help farmers, and the total amount of charity guidance has exceeded 700 million yuan. Wei Ya and her husband, Qianxun Chairman Dong Haifeng “Rocket Project” empowers the brand It is understood that in addition to incubating anchors, Qianxun has also laid out store broadcasting, brand operation and other businesses. Dong Haifeng told Nandu reporters that the development history of Qianxun is divided into two stages. From 2017 to 2019, Qianxun is mainly to build a professional operation team, broker team, supply chain, etc. for the anchor. After 2019, after contacting a large number of brand owners, Qianxun hopes to empower the brand owners. “So we have a lot of new subsidiaries in 20 to 21 years, and these subsidiaries are actually helping the brand to provide services. I hope that through Qianxun’s overall capabilities, we can help brands reduce operational pressure and improve efficiency.” Qianxun also launched the “Rocket Project” this year, which is mainly to innovate in the marketing model to help brands achieve efficient matching of products and customers, as well as marketing co-creation and channel launch. “When the original traditional brand was launched, They care more about the amount of exposure, and it is difficult for them to get the real ROI and conversion rate. But in fact, through our live broadcast room, a lot of data can be traced back. So we just made a “Rocket Project”, the purpose is to let us The live broadcast room and the brand jointly do promotion and marketing, so that more brands can know what the effect of the money they spend in the end, how many consumers are reached, and how many transactions are generated.” Dong Haifeng revealed that Qianxun has now created a new model, that is, through the live broadcast room of the anchor and the opportunity of the brand’s new product launch to jointly invest in advertising. “For consumers, if they really like this product, they will know that there must be a discount for the first release of a new product in the live broadcast room of a certain anchor; because there are discounts, consumers will pay attention to this live broadcast; we are driven by interests; First direct the traffic to a live broadcast room of an anchor, and then after the first release of the new product through the live broadcast room, the real and accurate users are sold to the brand’s Tmall flagship store; the Tmall flagship store can then follow the information of the user’s order. Do the secondary management of users.” In Dong Haifeng’s view, this type of combination can bring new effects to the advertisements of the host and the brand. “The anchor has to advertise, and the brand has to advertise. It originally cost two money, but now it’s superimposed and only spends one. Money. But it turns out that consumers may not know what the anchor will broadcast and will not come; brand new products are launched, and consumers can find them on Tmall every day, and there is no sense of urgency. Combining these two information, with time, there is With the location and the temptation of interest, then the advertisement may have new effects.” Start the rural industry support plan At the scene of the Via Carnival, the “Country Industry Support Plan” was officially launched. It is understood that since 2016, Wei Ya has carried out hundreds of live broadcasts to help farmers, and the total amount of charity guidance has exceeded 700 million yuan. Wei Ya told Nandu reporters that at present Qianxun has a department dedicated to docking agricultural products from all over the country. “I think agricultural products are real domestic products. Through live webcast, more people can understand agricultural products, and rural revitalization can be realized in the form of purchase instead of donations. .” Wei Ya also said that live broadcast to help farmers is not a simple transaction. The most important thing is to let local people understand what standardization is and how to turn agricultural products into commodities, and then into explosive products. “It really comes to the market. In addition to being able to sell well in the Weiya live studio (in other places), I think this is the biggest advantage.” Dong Haifeng revealed that Qianxun is currently building a professional team to communicate more with the locals, hoping to transform some seasonal agricultural products into commodities that can be sold throughout the year. “For example, our Dangshan pears, pears are In a certain season, it was a special product in Dangshan, Anhui, but how did we finally turn pears into pear paste, and finally became a hot product in the live broadcast room after it was put on the shelves in the live broadcast room. Pear paste can actually be sold all year round. It really drives the local farmers to change. Planting their specialty pears in more places can also drive local employment for secondary processing companies. From this case, we will upgrade.” That night, Wei Ya also donated 2 million yuan to the China Youth Development Foundation for training of rural teachers in 18 Wei Ya Hope Primary Schools and surrounding rural primary schools in Yunnan, Anhui, Gansu, Guangxi, Shaanxi and other places. Written by: Southern Metropolis reporter Wang Chenchen

In this regard, the same very good MG could not sit still. In order to be able to crush this strong competitor, he released this new MG 6Pro non-stop. It is reported that the new car is based on the upgrade of the third-generation MG 6. Compared with the current model, it not only looks more sporty, but also its overall strength has been improved. When they saw the real car, many netizens called out: Lynk & Co. 03 I encountered a hard stubble this time!

From the data chart below, it is not difficult to see that the appearance of the new MG 6Pro is in the same level, and it does have the capital to stand out. The front face of the new car uses this exaggerated and highly recognizable catfish-shaped net, with the fangs decoration on both sides, and the sharp headlights, which creates a great visual impact. In addition, the design of the front enclosure is more radical, combined with its big catfish mouth, so that the overall sporty atmosphere will be stronger. The side of the body is slender and dynamic, and it is worth mentioning that the original factory also provides alloy wheels modified by the Black Samurai. On the whole, the beauty of the new MG 6Pro can definitely crush a lot of competitors. Some netizens can’t help but say: It is not enough to look at the Lynk & Co 03!

At the same time, the interior of the new car is also very interesting. The inlaid LCD central control screen and the full LCD instrument panel not only add a certain technological atmosphere to the car, but it is also very interesting to use. The chicken-leg style gear lever and the color-blocking track seat give people a strong driving desire. In addition, the new car also has some surprising small details, such as the exclusive embroidered LOGO on the seat headrest, bright colored seat belts, and youthful elements.

The last part is about the power of the new car. From the official declaration information, we know that the new MG 6Pro will continue to use this 1.5T turbocharged engine, coupled with a 7-speed dual-clutch gearbox, can burst out of 181 horsepower parameters. In general, the brand-new MG 6Pro has advantages whether it is the appearance of the interior or the power control. If the price is right, it will inevitably be the rhythm of the fire, as netizens say. So, the new MG 6Pro or Lynk&Co 03, which one do you prefer?

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Recently, Lady Gaga, who is full of dexterous attributes, has once again expanded her larger and larger career structure.

The smart Gaga recently released a men’s blockbuster of his personal beauty brand Haus Laboratories. He invited an East Asian male model Asian’s latest makeup series to highlight the brand’s gender-free attributes, which can be used by any human on earth. .

The male model this time is Aron Eng, a masculine straight man from East Asia, whose parents are both from Taiwan, China.

This model has dark yellow skin and rarely uses makeup.

But Sarah, the makeup artist of Lady Gaga, used dexterous hands to highlight her sculptural profile. This is a phenomenal blockbuster filming, transforming the masculine straight man into a more beautiful and softer image.

In fact, I especially like watching masculine and straight male sportsmen dressed up in such a soft look. The earrings on the ears are definitely a plus point. Whether it is worn on Runway or Off-Duty, I think it is Wonderful, and it feels like It is an elegance dress, but it is equipped with a very hard Jacket. It has a combination of Leather and Soft, which feels soft and rigid. If it is a Cool boy, there is a sunny straight man with Taste, I think I should really try this style more. ~

I think Gaga is really good at it. I believe straight men who like Gaga can’t help but chop their hands, place an order right away and buy makeup products to apply at home.

Gaga has always said that the power of make-up can make a person’s appearance more beautiful, and it can also put a hard armor on a person’s soul.

I didn’t understand before, but now I really understand. Gaga is so great, she actually wants everyone to have a self-confident and stronger self.

I immediately placed an order for my dad as a Father’s Day gift!

In the long-term brand development process, ART has gradually formed ART classic, ART city, ART West, ART space, Jonathan & Richard, yvvy and other brand matrices, creating a multi-dimensional image of the art space: ART classic is responsible for providing pure American home furnishings The life experience is always prosperous among the market and consumers; the new brand ART space jointly launched by Meike Home and the Danish Treton Group presents a more international vision of living style; ART West District, is The fusion of bohemian style and new modern style; ART City uses the popular new urban luxury elements to deduce a personalized space experience that is both rational and sensual.

Since its inception, Meike Home ART brand has been thinking about home life culture constantly. As a pioneer in exploring the ideal life, Meike Home ART adheres to the mission of perfecting the integration of art, design and home furnishing. Under the integration of multiple artistic aesthetics, it continues to explore the best mode of ideal living. Let everyone benefit from artistic life and let everyone’s living space be decorated with art, which is the pursuit of the ART brand for many years. The resulting trip to China for the designers of Meike Home Furnishing ART brand is a carrier for the ART brand to pass on the thinking results to the public.

It’s been the sixth year of the China Tour for Meike Home Furnishing ART brand designers. At the Shanghai station, Ge Chengkang, Deputy General Manager of Markor Retail and COO of the ART brand, Wang Xiaoli, Deputy General Manager of Red Star Macalline Shanghai Business Center and General Manager of the No. 1 Global Home Furnishing Store, and Zhang Yaotian, founder of Funconnection Design Wu Xiaohui, Director of Store Management Department I of Khome ART, and others discussed many related topics about home design and living space construction.

The content of the exchanges between the big coffee is impressive; the designer’s in-depth explanation of the design concept is deeply inspired by the audience.

Meike Home Furnishing ART brand designer’s trip to China is a platform for many practitioners in the home furnishing industry to build a platform for dialogue, and use other stones to attack jade and promote the sustainable development of its own brand.

In this tour of north and south, the ART brand has also successfully passed the pioneering life philosophy and good life attitude to people who love life.

Meike Home Furnishing said that this year’s brand designer’s trip to China is over, but the exploration and thinking of the ART brand will not stop, and it will continue to meet the public’s pursuit of a higher quality of life. (Photo courtesy of the event organizer)

In 2014, Great Wall Motor said it “temporarily abandoned” its car business. At that time, competition in the car market was extremely fierce. Faced with the continuous downward pressure of joint ventures, the market dividends that independent brands could receive were limited. In order to focus resources on advantageous sectors, Great Wall Motor resolutely chose to temporarily abandon its car business. A few days ago, Li Ruifeng, vice president of Great Wall Motors and general manager of the WEY brand, revealed that Great Wall Motors has restarted the sedan project. The first sedan will be placed under the WEY brand and is scheduled to be released in May this year. First of all, regardless of whether Great Wall Motor’s decision to plunge into the embrace of SUVs was right or wrong, Great Wall Motors now only relies on SUV products. Although not the first, it has indeed been firmly among the top three domestic car companies. This coincides with the critical period when the tank brand is separated from the Wey brand. WEY needs more business support and only relies on high-end urban SUVs. The product line is still slightly monotonous. Diversification will be the way out for the WEY brand to grow. And choosing to enter the car field this year, Great Wall Motors is obviously well prepared. In 2020, the Great Wall lemon, tank, and coffee platforms will be officially released. With the support of intelligent and modular platforms, it will be able to quickly launch a variety of new models to achieve product empowerment, technology empowerment, and rapid coverage of more categories. This is undoubtedly the confidence that Great Wall Motor chose to enter the car market at this time. No company is willing to give up the car production line that is close to hand after working hard to develop a modular architecture, not to mention that the market has been suffering from the absence of cars in the Great Wall for a long time. According to the investment project of Great Wall Taizhou Branch, Great Wall will establish complete vehicle manufacturing and chassis manufacturing projects in Taizhou’s factory. The main models put into production are two sedans, a compact car and a medium-sized car. All models are new energy vehicles and will be driven by pure electric power. In addition, in addition to the gradual maturity of core technologies, Great Wall Motor’s factory layout and dealer layout have matured, and the road for the production of cars has been paved. Let’s look at the domestic car market. Let alone joint venture cars, among the independent brands, Geely Emgrand and Changan Yidong have performed well in the domestic car market. Geely Auto’s Emgrand sales have surpassed 3 million in 2020, with an average monthly sales of more than 10,000; Changan Auto’s sales have remained high since the launch of the Yidong PLUS model, and Changan Yidong surpassed Emgrand in February and March. First place for autonomous cars. Great Wall Motors has entered the sedan project at this time, and has made B-class cars a key model. The opportunity for WEY is obviously great. (Fictional picture of netizens) Only relying on SUV models can be the leading auto company of independent brands. Now that the sedan project is restarted, sales growth is one aspect. Once “abandoning” has achieved Great Wall Motor’s SUV dominance, but now it is regaining the “old dream” of cars, which is even more exciting. What do you think of the upcoming B-class sedan of the WEY brand? Welcome to leave a message below and discuss with us!

Street link This fake is called “Coca-Cola Welfare Fund”. Furthermore, the user after clicking on website Above, provide personal information, link to Facebook will receive a gift worth 2 million VND from this “fake” brand. Website pretending to be Coca-Cola. The web interface is designed similar to website mainstream Coca-Cola. However, after trying the login steps, the Facebook account will immediately be disabled hacker intrusion, the user loses control of his personal page. Accounts that are disabled hacker Intrusion will continue to send spam links link Go to your friends Facebook account and post continue the way link up newsfeed to attract the attention of those who are curious and want to receive the gift of 2 million VND. Roads link “poison” contains virus could get into the computer or smartphone personal data, stealing important user data such as passwords, pictures even ID numbers, CCCD and bank passwords and many other security information. Coca-Cola denied any connection to this fake website. The Coca-Cola brand has confirmed that this brand currently does not have any Welfare Fund link on the whole is due hacker impersonate. Up to the present time, the road link This fake is still spreading extremely widely on the Facebook platform in Vietnam. Facebook users need to be wary of strange links, not linked by personal accounts and absolutely do not provide information on any website. website any suspicious signs. Ceiling paint According to News TGDD

Among them, there are many artists promoting products that they have never used themselves. And only after being discovered and exposed in front of the public, did the artist officially have an apology with explanations for his own wrong. Artist Quyen Linh, who used to advertise, claims that the product he is introducing is 70 times better than normal curcumin – the function is not listed in the advertising certificate issued by the Food Safety Authority. , expressed regret: “The recent advertising incident is a profound lesson for me after more than 20 years of doing art. I apologize to the audience for my lack of restraint. This is a lesson for me to learn from. I have never advertised a product that is not from a clear source.” Or recently, People’s Artist Hong Van posted on his personal Facebook page an apology to the audience for advertising low-quality products: “Van would like to bow her head to apologize for failing to check the credibility and method of sales of the product advertised. As an artist who receives a lot of love and support and trust from the public. Van deeply regrets not being fully aware of his responsibilities. Van apologizes for acting recklessly.” Along with that are the explanations: “Before receiving the advertisement, Van reviewed the business license and qualified product certificate from the Health Department. However, the promotional video makes consumers misunderstand about drugs and functional foods, making the audience angry. Not only Quyen Linh and Hong Van, but in fact, many other artists have also been accused of false advertising but have remained silent so far. Surely people still can’t forget the “11 billion dong of fake cosmetics” case from a distribution company that happened in 2017. Many artists were condemned by netizens for abetting fraud and taking advantage of trust. fan love. And there are many other controversies of the artist world related to the introduction of poor quality products that took place in the past but not a single artist was dealt with. It is the lack of strict handling that has led to the current state of rampant advertising, out of control. It is normal for artists to sign advertising contracts with brands and businesses to advertise products, goods and services. It is a legitimate and legitimate source of income for artists. However, participating in the advertising market, artists need to learn the legal regulations. When an artist falsely advertises and deceives consumers, it is a wrongdoing, violating the law because of the risk of adverse effects on health, life and economic damage to those who have trust them. Artists must also be equal before the law like other citizens. This means that it must be handled in accordance with current law. With the public apology of some artists, it partly received sympathy from the public. But many people think that it is necessary to punish in accordance with the law to be a deterrent. Because the products that artists advertise falsely are things that directly affect human health that can be dangerous at any time. It’s not that the artist who made a mistake is allowed to let it go after publicly apologizing. According to Article 50, Decree No. 38/2021/ND-CP of the Government, effective from June 1, violations of regulations on drug advertising can be fined up to 40 million VND. Even the violator may be prosecuted for penal liability, if causing damage must pay compensation according to the provisions of law. Recently, the Ministry of Culture, Sports and Tourism has also asked leaders of agencies managing artists and actors (public and non-public) to strengthen the dissemination of legal regulations and orientations for the contingent of artists and actors. belonging to the unit to raise awareness, responsibility and reputation of themselves to the community and society; have regulations on management and handling of responsibility for cases of violations. Public opinion is still waiting for the results of inspection and handling by relevant authorities for acts showing signs of taking advantage of fame to deceive, abetting the bad guys to deceive consumers, avoiding the situation. “beat the drums with the drumsticks”.

Fake image of Vietnam Electricity Corporation brand On the morning of June 4, 2021, the Electricity of Vietnam (EVN) issued an urgent notice, saying that now on the internet, there is a fake website of EVN brand with address: http://dienlucevn.com. This website has used the domain name and some content and images may be misleading as information publications belonging to EVN, potentially affecting the interests of customers when using the information on this website. . EVN confirmed that the Group only owns websites at the addresses: http://www.evn.com.vn and http://tietkiemnangluong.vn. Therefore, EVN respectfully suggests that electricity customers when requesting any service of EVN only look up information at the following addresses: http://www.evn.com.vn and http:// tietkiemnangluong.vn or contact Customer Care Centers of Power Corporations for support. Previously, in April 2021, EVN also warned about the counterfeiting of the EVN brand name to advertise unsecured loans in Ho Chi Minh City and some southern provinces and cities. EVN confirmed: EVN does not have any affiliated units or affiliated enterprises of EVN named “Electricity Bank of Vietnam”. EVN is a state-owned enterprise operating in the electricity sector that always fully and seriously complies with the provisions of the law.

The era of Hollywood stars appearing densely on billboards hung around the world is over. Fashion brands are now paying attention to Asian stars, especially kimchi idols, according to SCMP . Over the past year, BlackPink group members have continuously become brand ambassadors of leading fashion houses. BTS became brand ambassadors for Louis Vuitton last month. They will promote the brand’s clothing and accessories around the world. The link between idols and the Z . gene “I’m very happy that BTS is joining Louis Vuitton. I hope this partnership will add a modern chapter to the home – luxury and contemporary culture,” said Virgil Abloh – director of Louis Vuitton Men. BTS wore Louis Vuitton clothes at this year’s Grammy Awards. Photo: SCMP. Why choose BTS? The reason given is that they have a “huge” following of Generation Z. In addition, they represent standards that are far from traditional Hollywood beauty. The company’s global personal page is now flooded with BTS photos, including pictures of the group wearing designer clothes to the awards ceremony Grammy at the beginning of this year. BTS isn’t the only K-pop star to enter the world of luxury fashion in this way. Last summer, Rosé starred in the global campaign for Saint Laurent. This year, she was appointed as a global ambassador for Tiffany & Co. The other members of the BlackPink group represent Chanel, Dior and CELINE respectively. For the beauty segment, Armani Beauty has appointed Chinese actor and singer – Dich Duong Thien Ty – as the new global ambassador for makeup and skin care. Meanwhile, Japanese model Koki was recently chosen as the ambassador for Estée Lauder. Asian stars are being sought by major fashion brands. Photo: W, SCMP. Explaining the trend of choosing Asian stars, Rocky Chi – luxury style expert in London, UK – said: “Sales in Europe have plummeted. Brands have to face the reality of billions of dollars. Their largest percentage of customers are from Asia”. Agreeing, Charlie Gu – a marketing expert working in Shanghai (China) and San Francisco (USA) – expressed: “Asia, especially the China region, has made an important contribution to profits. of high-end brands during the time when the world is struggling because of Covid-19. So it’s no surprise that brands elevate Asian celebrities to global ambassadors. The move is intended to spur excitement in the region, in hopes of boosting sales.” Change with the times Some Asian stars are not widely known in the West. However, this is the opposite problem that brands have had in the past. Many Hollywood stars are not particularly famous in China but still appear on billboards around the country. With the rise in popularity of Korean beauty routines as well as the dominance of Chinese consumers in the luxury world, it’s not too difficult for brands to focus on Asian customers. Charlie Gu added, “The global appeal of K-pop and the growing recognition of Asian talent in Hollywood contribute to this new phenomenon. Award Ceremony Oscar this year is really breakthrough for Asian talent. They tend to appeal to younger audiences. Choosing them as global ambassadors could also help close the age gap in luxury spending in the West. In addition, it helps brands broaden their appeal to Gen Z.” Japanese model Koki became the brand ambassador of a famous cosmetic company. Photo: SCMP. In addition, the equality movements in the US have pushed this trend further to get rid of white-centered advertising. Action against Asians has skyrocketed during the pandemic to the point where the hashtag #StopAsianHate has gone viral. In this context, fashion celebrities such as Anna Sui, Phillip Lim and Susie Bubble have spoken out about the importance of promoting Asian designers and models. “When I was growing up, I realized there wasn’t a lot of Asian representation in the fashion industry. It’s more important than ever that we stand up as a community to drive change and acceptance,” said the designer. Jason Wu once expressed his opinion in the magazine Vogue. Finally, that era has arrived. Famous Asian names appear in a series of campaigns by fashion houses. They are constantly being “push” on the cover of many prestigious fashion magazines. BlackPink is the clearest example in recent times when the image of the girls is constantly being “pushed” on the cover.

On the morning of May 17, Calvin Klein posted a series of Jennie (BlackPink) photos in its new campaign. The Korean female idol wears underwear and a tank top with a dynamic and healthy style. They are taken from the DROP 02 collection created by the company in association with artist Heron Preston. The theme of the series of advertisements is “Jennie in Calvin Klein”. Photo: Calvin Klein. Before the company officially released the set of photos, Jennie made fans excited by sharing some sexy lingerie pictures on her personal page. Photo: Jennierubyjane. YG’s beauties have a way of combining personality with sporty lingerie. She chose a denim jacket and pants, with bright nude tones. In addition, wool hats help female artists look more stylish. Photo: Jennierubyjane. In addition to lingerie, the company also introduced a number of jeans products such as jackets, pants… Photo: Calvin Klein. The collection is judged to match Jennie’s style. In real life, the female idol also often wears tight tank tops, T-shirts and wide-leg jeans. Photo: Calvin Klein. Jennie’s influence creates a good effect for the brand. With just a few photos on social networks, she made some of its products quickly sell out in the Korean market. Photo: Calvin Klein. Before Jennie, HyunA appeared in Calvin Klein’s underwear promotion campaign. Photo: Calvin Klein.

In 1981, the first plum seedlings were brought to Moc Chau. From the original variety, each season, Na Ka farmers select the most beautiful and delicious trees, extract and propagate them, to create their own signature plums. The plum trees are planted at a greater distance than many other plantings, to give them space to “breathe”. With the criterion of upholding the quality of each plum, Na Ka farmers are willing to sacrifice up to 30% of the output, pruning branches, pruning fruit to keep the best fruits. Post-Ruby Son La plums The fruit is formed thanks to the unique soil of the Na Ka valley region – located in the Moc Chau climate zone at an altitude of 1,500 meters above sea level – which has long been famous as a healthy soil for temperate fruit trees. zone. The limestone mountains are rich in minerals that create a rich flavor. The high temperature difference between day and night makes the ability to store sugar good, plums sweeter. For every 100 plums grown in Son La, only 5 post-Ruby plums are selected. Post-Ruby Son La plum orchards produce large, round, uniform fruits, ranging from 18-25 fruits/kg. The red-green color blends harmoniously on the thin case, creating a recognizable feature. The after-Ruby Son La plums are selected and distributed by the experts of Mia Fruit – an experienced enterprise in branding of many domestic and imported agricultural products. “These are the highest quality plums in Vietnam today,” affirmed Ms. Nguyen Ngoc Huyen – Representative of Mia Fruit, “Judging by the criteria of the international market, in terms of taste, size and appearance beautiful on the outside, we believe that Ruby Son La deserves a place on the world stage.” The plum tree is not just any fruit tree: it has pulled the whole land out of poverty in a sustainable way. Plum trees, therefore, have been treated like family members by people in the areas around Moc Chau for generations.

As usual, only a few hours after the MV was released, fans “extracted” a series of costumes that the boys wore, and surprisingly, despite wearing branded outfits, BTS absolutely did not. wear any Louis Vuitton items in this MV. Here is a series of outfits BTS wears in Butter that fans have found, there are super cheap items, but there are also super expensive outfits. The series that appear in the paragraph teaser of the Butter which was launched a few days ago has a very high price. A T-shirt vest that Jungkook wears cost up to 128 million. This series of colorful sportswear has a price that is not too high and is considered to be sold out quickly because many fans want it. “c heap moment” with idol mine. There are some very cheap accessories, but there are also super expensive ones. Although not wearing any Louis Vuitton items in the MV Butter , but in the press conference to introduce the MV, all 7 BTS boys wore all the outfits in the latest collection of the Louis Vuitton brand, the brand for which the group is the global brand ambassador.

“ The solutions contained in the bottles of Hazoku brand hand sanitizer located in the T1 passenger terminal area are Disinfectant (Hipochloro Acid bactericidal solution) “, a representative of Noi Bai International Airport said. This representative also said that this antiseptic solution, produced from Japanese OSG machines, was sponsored by BPS Vietnam Trading & Service Co., Ltd free of charge for the Port to use in the prevention of the COVID-19 epidemic. The hand sanitizer at Noi Bai airport was reported by customers as plain water. (Internet photo). This is a colorless, odorless, safe, environmentally friendly hand sanitizer solution and has been tested by: National Institute of Infectious Diseases of Japan; Pasteur Institute City. Ho Chi Minh City – Ministry of Health and Quatest 3 Center – General Department of Metrology of Vietnam. Hipochloro acid solution is very effective in inactivating viruses, has outstanding antibacterial effect and ensures that it meets the standards of disinfection against COVID-19. Because the Hipochloro Acid disinfectant solution that the Port is sponsored is packaged in 20L cans, for the convenience of passengers at many locations of the terminal, the Port has temporarily used small plastic bottles. Hazoku brand – which is a system of Hazoku dry hand sanitizer bottles that have been used up by the Port for the purpose of reuse. Noi Bai Aviation Security Force is fully equipped with gloves, masks, and splash shields. In addition, the Port is implementing the installation of automatic touch-sensitive hand sanitizer points to minimize the contact of passengers. However, the reuse of plastic bottles for the purpose of limiting plastic waste emissions into the environment of the Port has led to the misunderstanding of the aforementioned guest about the quality of the disinfectant solution. Previously, the social network was buzzing about the video clip of TTT passengers reflecting at 5:15 am on May 27, while going to the airport to check in for flight QH 1213 of Bamboo Airways, when using antiseptic water located at the airport. In the areas here, Mr. T. discovered that it was not a gel like the information on the product but it was completely made of water. Immediately, Mr. T. reported the incident to Airport Security, Emergency Medical Team at the airport. All were present and made a record to confirm the incident. Port representatives (Quality Control Department, Emergency Medical Team, Aviation Security Center…) were present and noted the comments of passengers. The representative of Noi Bai airport said that then worked in accordance with the process, explaining to passengers to understand. “ Noi Bai Airport always puts the task of ensuring the health and safety of passengers on top. Since the beginning of the epidemic season until now, even when disinfectant water is still scarce, Noi Bai airport still tries to ensure passenger service, ensuring safety is number one. This representative confirmed.

BLACKPINK is an ambassador for many big brands A chart of media value that K-Pop idols bring to brands recently shows that BLACKPINK has a very strong appeal. This unverified chart collects interaction data from social media posts related to the brand that the idol represents, in 2020. From there, brands can know what idols are wearing. How big of a profit for them. The media value chart has caused a stir among netizens. According to the information in the chart, Lisa took the top spot with 54 posts related to the Celine fashion house, gaining 2.7 billion impressions and converting the media value to $80.9 million (about VND 1860 billion). Although Jisoo has just become a global ambassador for Dior, she has been a muse of this brand for a long time. 71 posts about Jisoo and Dior attracted 2.15 billion impressions worth 64.8 million USD (about 1490 billion VND). Lisa and Jisoo are two idols who bring extremely high communication value to the brand Rosé is the only BLACKPINK member to appear twice in this chart at 3rd and 5th place. Rosé and Saint Laurent’s collaboration has 1.85 billion impressions generating a value of $56 million. (about 1288 billion VND). In addition, Rosé also ranked 5th when the global ambassador position of Tiffany & Co. brought the jewelry company 17.4 million dollars in media value (about 400 billion dong). Rosé occupies two positions in the chart Jennie of course also brought a huge profit for Chanel with $ 28.4 million (about VND 653 billion) through 27 posts. Thus, BLACKPINK has occupied the top 5 positions, the rest belongs to EXO and Gucci, G-Dragon and Chanel, Chanyeol and Prada, aespa and Givenchy and finally Irene and Prada. Jennie also brought success to Chanel If the data in this chart is true, brands, even if they have to pay the girls a good salary, still save a lot of advertising costs and earn much larger profits.

Forget Hollywood stars, there’s a new global face worthy of attention and Lisa Black Pink’s photo in Vogue Business According to data from Lefty site, Lisa BlackPink owns more than 52 million followers on Instagram and has an interaction rate of nearly 10%. Lisa has earned more than 31 billion dong of media impact value for Celine, this is a “terrible” number that the YG female idol has done to attract the attention of the international media. Celine’s latest items are preferentially sent to Lisa to wear first and then to European and American stars Thomas Repelski, co-founder of marketing platform Lefty, says that thanks to an extremely large audience and fan interaction, Lisa is responsible for nearly 90% of the media value created for French brand Celine. The most recent image of Lisa Black Pink in Vogue Japan Lisa BlackPink has a huge following on social media so that’s why her media impact is towering. Even the pink helmet is more expensive than this 31 million dong of rare goods that Lisa BlackPink owned for the first time. The creative director of the French brand Hedi Slimane also considers her a “family member” adorned with the words Lisa Heidi on the helmet and gifted to the singer not long ago. Italian fashionista and fashion blogger Chiara Ferragni, owns 23 million followers and regularly collaborates with the longtime Celine brand. But the engagement rate is much lower than Lisa BlackPink, at only 3% (although this is already 2% higher than Instagram’s average). Italian fashionista and fashion blogger Chiara Ferragni is still far behind Lisa BlackPink in terms of media value

While footwear is certainly an interesting thing to look at, the story behind it is equally fascinating. The creation of this sandal is from the brand Ugo Paulon, by the rather secretive Danish designer, living in London, who likes to simply be Elise. She’s no stranger to indie labels, she’s been with Baserange for four years and recently collaborated with Ottolinger. Although Elise has been in the industry for a while, she doesn’t promote herself as much. She wants people to focus on her project rather than who she is because everything has a life of its own, in her opinion. The concept of “its own life” applies to how she actually manufactures the shoes. Elise started the project in June 2020 and has developed an innovative trend of classic shoes. “It was like a personal experiment to see how much product I could make from not buying anything new or using new materials,” she says. For her own distinct print, Elise re-dyed the fabric by hand. The only new material on the shoe is the outsole, which Elise is currently trying to figure out how to make from recycled rubber. Footwear allows Elise to create shapes that would not be possible on a garment. “I wanted to convey that they were like little pieces of furniture,” says Elise, which is a very 3D process for her rather than a 2D garment. Because the shoes are so feat, they can’t help but become the focal point of any outfit, the shape unmistakable. And the most important thing is to make everyone feel comfortable and smooth while wearing them. For street style followers, this snail-inspired sandal will be a unique highlight for your entire outfit. From the polite outfit will also become more suitable for meetings with friends by different shoes, to mini skirts or trousers to show off the oversized rope wrapped around the calf.

Zhang Anna (nickname JO Anna) is a model in Taiwan (China). She attracts more than 200,000 followers thanks to her beautiful appearance, sexy and hot style. Anna mainly models for lingerie and bikini brands. Looking at the picture she shared on her personal page, many people guessed that she has outstanding height. However, in fact the girl from Taipei has a modest height of 1.58 m. The standard body proportions, attractive curves and the right angle selection helped her “cheat” her measurements successfully. Although she does not have the outstanding height like many other long legs in the model village, Anna receives many compliments thanks to her sweet beauty, attractive charisma and professional working style. She pursues a sexy style and is not afraid to show off her figure in bold cut designs. With a large number of followers, the Taiwanese model also has a good income from advertising posts on her personal page. Anna is the face of a number of cosmetic and beauty food brands. Not only posting pictures about work, Anna also shares about daily life. She confided that due to her busy schedule, she had little time to spend with friends or love affairs. Anna especially loves traveling and discovering new places. She often checks-in at luxury resorts. However, a serious outbreak of the disease for a long time has caused her to postpone many plans. To maintain a standard figure, Anna actively practices sports. She often combines running, exercising outdoors with exercises in the gym. She also pays attention to a healthy diet and positive thinking for better weight control.

An An (born 1995) is one of the beauty bloggers who attract a large number of fans. Initially only setting up a vlog channel to share makeup tips, An An gradually gained an increasing number of followers thanks to her helpful posts, interesting conversation, and variety in style. The beauty blogger’s appearance is praised by many people. She has a sexy body, innocent beauty and personality with big eyes, full lips and flawless white skin. An An has a sweet makeup style, dynamic fashion sense. With a standard physique, An An also became a model for fashion brands. The 25-year-old hot girl has 280,000 followers on her personal Instagram page, including many people from Korea, Japan and Vietnam. Currently, An An is the advertising face for many cosmetic brands. As an influencer with a large following, the amount of money she earns through each post is not small. With a job that often requires makeup, she is very focused on taking care of healthy skin from the inside by taking care of her skin and eating healthy. An An loves to travel, hang out and relax with family and friends. Despite her busy work schedule, she still finds time to explore new places. However, recently due to the complicated epidemic, she rarely had the opportunity to go far. An An also shared about her boyfriend. The two have been dating for a while, but recently she publicly tagged the other half in photos taken together. Her boyfriend is a rich kid, he constantly shares pictures of branded toys and collects accessories from big brands. Female blogger loves animals. She often posts pictures of her having fun with her family pets or enjoys taking pictures with dogs and cats that she accidentally meets on the road. An An is also praised by many people for always transmitting positive energy to netizens.

This ranking is Lyst usage is based on data from consumer search volume. According to the results of the fourth quarter of 2020, the Gucci brand held the No. 1 position for a whole year thanks to the launch of unique collaboration products with Doraemon and The North Face. Behind the Italian fashion house is Nike. The sportswear house has surpassed high-end brands such as Dior, Balenciaga and Moncler when they ranked 3rd, 4th, 5th respectively. Not only having new creations, the Italian brand is also popular with people thanks to the “shake hands” with famous idols. Photo: GQ. According to the GQ , Louis Vuitton first appeared in the chart at 7th place thanks to limited products. For men’s fashion, Kanye West continues to prove that he is an influential figure in the world of fashion. The product he designed in collaboration with adidas – Yeezy 450 – took first place in the first quarter of 2021. 2nd place belongs to Montclair’s blazer. Yeezy shoes topped Lyst’s search list. Photo: Up to date, Alterazioni, Depop, Kicks, Woodwood. In the womenswear section, the item that won the hearts of the girls was the GG-patterned jacket from The North Face x Gucci collection. This helps the Italian fashion house rank at the top of searches in early 2021. The next positions belong to Hermès handbag, Bottega Veneta boots, Prada bag re-issue 2005 and mules by The Attico Devon. Gucci’s signature GG-patterned jacket tops women’s search rankings. Photo: British Vogue, BJluxury, Giglio, Brandrena, Attico. Girl trying to buy sexy clothes online Tina Yong spends more than 500 USD buying glamor style clothes online. However, she had trouble trying them on.

Existing for 3 years, VinSmart sometimes reached the top 3 in terms of smartphone market share in Vietnam. No more Vietnamese phones that can compete “My feeling was surprise and disappointment when I received this information. During the VinSmart product business, The Gioi Di Dong assessed that this brand has gained competitiveness in certain segments. Their products are not inferior to other competitors”, a representative of The Gioi Di Dong, the smartphone retailer with the largest market share in Vietnam, shared. Zing . VinSmart is able to compete with other brands in the smartphone field. Meanwhile, the second retailer in the market, FPT Shop, also evaluates that VinSmart’s smartphones are capable of competing with other brands. “FPT Shop and consumers will regret it when Vietnamese brands gradually withdraw from the smartphone market. This is an area that requires constant and very fast updates. However, the mobile phone market has always had a very high level of competition,” said Nguyen The Kha – Head of Mobile Telecommunications Sector FPT Shop, expressing his regret at VinSmart’s announcement to stop the mobile segment. According to FPT Shop, VinSmart’s smartphones are beautifully designed, well-configured and reasonably priced. Vsmart competes strongly with brands from China. In the price segment of less than 4 million VND, Vsmart always has product lines such as Live, Star or Joy that compete well and, above all, are guaranteed for up to 18 months. VinSmart’s competitiveness is shown through numbers, not words. According to market research firm GfK In March, the market share of Vsmart-branded smartphones in Vietnam was 8.2%, ranking 6th in the domestic market. VinSmart achieved a market share of 12.1%, entering the group of 4 best-selling smartphone brands in Vietnam in December 2020. Previously, in October 2020, the company ranked 3rd with 10.5% market share. VinSmart was born in June 2018, and introduced the first smartphones 6 months later. After nearly 3 years of development, Vsmart has launched 19 phone models and 5 TV models. In June 2020, VinSmart announced that it had sold 1.2 million phones. Thus, with the stop of VinSmart, the Vietnamese mobile market still has a name called Bphone of Bkav. However, Bphone 3 has been sold since 2018 with undisclosed sales. Meanwhile, the B40 model was introduced in May 2020, but so far, after a year, this device has not been sold on the market. Model B86 has been discontinued from retail chains. Right decision “I was surprised when I received the news that VinSmart stopped the mobile and TV business. The first feeling is regret when losing a Vietnamese smartphone brand but fully support this decision. This is the right decision in the new context, specifically the epidemic,” said Mai Trieu Nguyen, owner of the Mai Nguyen mobile retail chain. Stopping the smartphone segment and focusing on electric cars is the right direction for Vingroup. According to Mr. Nguyen, besides needing capital to focus on developing VinFast, Vingroup also has to deal with the scarcity of processor chips in the whole industry. “In the context of Covid-19, chips are scarce. Without a chip, there would be no smartphone, the whole line had to wait for a supplier. A smartphone has a lot of chips. This dependence only makes the situation worse. Not to mention that chip suppliers often give preference to partners who sell in larger quantities,” Nguyen predicted the reason VinSmart stopped the smartphone business. At the same time, Mr. Nguyen also gave an example of another Vietnamese brand, Mobiistar, which also stopped doing business because of difficulties in the supply chain. “Mobiistar has tried to overcome difficulties in the component supply chain by selling in India. When the sales volume is large, the company is better able to negotiate components with suppliers,” said Mr. Nguyen. Meanwhile, Apple and Samsung, the two leading brands in the supply chain are also facing difficulties when processor chips are scarce due to the epidemic. Some other companies have had to postpone the product launch date because of a lack of components. According to experts, the decision to dissolve the business segment that has been built for 3 years and has a good market share is not easy. I really respect the executive brains because this is the right decision of VinSmart in the new context, namely the epidemic. Mr. Mai Trieu Nguyen, owner of mobile retail chain Mai Nguyen Previously, HTC and LG also hesitated for a long time before deciding to withdraw from this fiercely competitive market. “They wait too long only to push them into debt and loss. Vingroup’s management team is more assertive. What area has no future they boldly cut out. Buying and closing Vien Thong A or closing VinMart is one of their timely decisions,” said Nguyen. In addition, the electric car market is being evaluated as having the most potential for growth because this segment is still in its infancy. “Famous names in the technology industry such as Huawei, Sony, Xiaomi, Oppo all have plans to change direction. So it is very understandable that VinGroup closes the phone segment to seriously invest in electric cars. But honestly, emotionally, I still regret losing a Vietnamese brand in the smartphone market,” Nguyen concluded. Leaving the popular group market share for Oppo, Xiaomi VinSmart’s products are considered to focus on the segment under VND 4 million. In this segment, brands like Oppo, Xiaomi, vivo and even Samsung have competitive representation. The most obvious is the top 10 best-selling smartphones of GfK In the first quarter of 2020, there were 7 models priced under 5 million VND. Names like Samsung A12/A02s/A12/M15, Oppo A12/A15/A53 are typical examples for the strategy of using low-priced smartphones to capture market share of brands. In the smartphone segment under VND 5 million, companies like Samsung, Oppo, Xiaomi or vivo all see this as a place to capture market share. Low-cost phones make it easier for carriers to reach consumers, thereby creating loyal customer groups. This is an indispensable segment of a brand, although the profit performance may not be as high as that of high-end smartphones. Besides VinSmart, Bphone is the last Vietnamese brand that produces smartphones. According to the latest data from GfK , VinSmart accounted for 9.3% of Vietnam’s mobile market share in February 2021. The absence of VinSmart will leave a gap for brands with strengths in the popular group. “The appearance of Vsmart even in a short time with abundant financial potential, has taken more than 10% of the smartphone market share from foreign firms. This affirms, we Vietnamese people always crave and supporting ‘Make in Vietnam’ products, especially Smartphones,” said Bphone CEO Nguyen Tu Quang. Without VinSmart, the market would only be Bphone, a Vietnamese brand capable of launching new smartphones. However, Bkav’s latest product has been delayed for nearly a year. Besides, Bphone’s market share competitiveness is still not really convincing when sales figures have not been announced.

Crowned at the age of 18, Miss Tieu Vy is one of the queens of Generation Z who has received the attention of a large audience in recent years. The beauty of Quang Nam origin converges many elements representing a dynamic and modern young Vietnamese generation. Tieu Vy owns a modern beauty, a toned body, the same style and an active lifestyle. As a public figure, it seems that the sparkling evening gowns are so familiar to Tieu Vy every time she appears. However, at the present time, Tieu Vy’s images and activities are gradually escaping the mold of a Miss. Typically, in a recent set of photos, the beauty wears a costume menswear from the brand Hermès. Possessing international standard beauty, Tieu Vy always knows how to master each frame. This is not the first time the young queen has dressed in style menswear However, she still brings a new and youthful feeling. This set of photos is also a milestone marking the growth of Miss Tieu Vy. She said this is the right time for her to start developing and enhancing herself in new roles. Besides, it is building a new direction for yourself on the path of art, especially acting.

Criteria for choosing type of cold corrugated iron According to demand It is possible to rely on the AZ index (weight of zinc-aluminum coating layer) to choose cold corrugated iron suitable for needs. For example, common houses usually use AZ70 or AZ100 corrugated iron. Factories and workshops should choose corrugated iron with a higher coating volume. Color cold corrugated iron has a variety of color options. You are free to choose colors based on feng shui point of view or house style, to harmonize paint color and corrugated iron color. By geographical location Due to the influence of sea steam, the corrugated iron roof of the building near the sea is prone to rust and decay. Easily affects the life and aesthetics of the building. This area should choose colorfast, highly resistant to corrosion, specialized for marine environments. Houses in cold climates should choose corrugated iron with dark colors to help keep the house warm. On the contrary, light colors cool the space, suitable for hot climates. By reputable brand The market is diverse as not all types of corrugated iron have the same quality and meet the needs of use. Should choose corrugated iron from reputable brands. Corrugated iron products from these brands always have clear specifications and good after-sales policies. KING/WIN/S cold sheet of Ton Dong A meets 3 criteria In 2020, Ton Dong A has planned a set of KING/WIN/S brands to give customers many choices. The set of brands has 3 lines of corrugated iron, meeting each need and suitable for different geographical areas. KING high-end line includes KINGCOLOR (color KING sheet AZ100) and KINGALUZIN (Cold sheet KING AZ150). Suitable for all projects, especially works in geographical locations with severe weather. The product is highly resistant to corrosion, durable, and has a much longer life than conventional corrugated iron. The high standard WIN series includes WINCOLOR (color WIN corrugated iron AZ50) and WINALUZIN (refrigerated WIN sheet AZ100). Shiny corrugated iron surface, good heat reflection, heat reduction, heat resistance and effective anti-corrosion. Especially, suitable for residential and civil works. WIN belongs to the high standard product line of Ton Dong A. The S standard series includes S COLOR (Color S-Tel AZ50) and S ALUZIN (Cold S-Til AZ75). The surface of the product is painted with 4 layers, with a total paint thickness of 18 microns to increase adhesion, color fastness and scratch resistance. Both of these cold corrugated iron lines have a shiny surface, good heat reflectivity, effective heat resistance and high economic value. S belongs to the standard product line of Ton Dong A. Ton Dong A products are guaranteed for up to 50 years, professional customer service. In addition, Ton Dong A’s agents are present in all provinces and cities, making it easy for you to buy high-quality corrugated iron. Update the latest information about the KING/WIN/S brand at Ton Dong A fanpage and Website www.tondonga.com.vn.

Gigabyte products are boycotted in mainland China (Image: Handout) In an advertisement for its latest laptop model, Gigabyte Technology Co., which specializes in motherboards and graphics processing equipment, claims that it manufactures its products in Taiwan, where Quality control is very strict. “Unlike other brands that choose low-cost and low-quality manufacturing contracts in China, Gigabyte Techonology is committed to producing high-quality and high-configuration laptops” – the advertisement said – “As a Taiwan-based laptop and components manufacturer, we make sure that 90% of our laptops are made in Taiwan.” The ad immediately caught the attention of the Communist Youth League of China. They posted a screenshot of the ad on Weibo on May 11, with the words: “Gigabyte, what makes you so brave?”. The Youth Union, which has nearly 16 million followers on Weibo, in March also criticized the Swedish brand H&M for refusing to buy cotton from Xinjiang, after several Western countries raised many accusations. human rights obligations in this region. Gigabyte, which has operated a factory in China’s industrial center Ningbo since 2003, immediately apologized after the ad. The company said in a statement that it has always supported the “One China” principle – Beijing’s political stance that recognizes mainland China and Taiwan as part of China. “Some of the content recently posted on our official website goes against reality, an incident that happened due to lack of management from within the company” – Gigabyte wrote on Weibo on May 11 – “We I have production lines all over mainland China, accounting for 90% of our production. Gigabyte prides itself on quality made in China.” However, this quick apology was not enough to calm the anger of the Chinese online community. “You don’t have a chance anymore” – a Weibo netizen commented on Gigabyte’s post – “Seriously, don’t waste your energy. You have crossed the red line.” By the end of May 11, Gigabyte products had disappeared from most Chinese e-commerce platforms. The search term “Gigabyte” returned no results on JD.com and Suning. Gigabyte’s official store on Tmall – an online sales platform operated by Alibaba Group Holding – no longer catalogs products. Alibaba, JD.com and Suning were not immediately available for comment. Gigabyte’s share price fell nearly 20% between May 11 and 12.

In terms of reputation in her home country of Korea, IU is not inferior to BLACKPINK, even more loved by Koreans than YG Ent’s girl group. But on the track to be the face of famous fashion houses, IU is falling behind. Since the beginning of 2020, IU has been a brand ambassador for Gucci in Korea. However, every time IU wears Gucci clothes at an event or takes a photo of a magazine, it is considered inappropriate. IU was commented not to be more luxurious and vice versa, Gucci clothes are not more beautiful when worn by IU. The audience thinks that IU’s pretty and cute face as well as her small body make her not have the cool, haughty aura in the Gucci style. That’s why IU is always more blurred when she collides with other Gucci ambassadors. Recently, Gucci released a set of promotional photos for a new collection. This time, IU wears many different outfits, all with sweet colors and soft feminine designs that suit her very well. However, IU’s “dozen pictures as one” face caused netizens to have mixed opinions. Despite knowing that IU kept her cold face to create a luxurious look, many people found her acting unnatural, her eyes lifeless and her expression monotonous. In contrast, IU’s fans praised this set of photos full of words, affirming that the singer has improved a lot. IU, who is not a professional model, can hardly ask for a sharp attitude. Not to mention, IU has improved a lot compared to previous photos.

SINE Gateway 2 (Nano Platinum Edition) – 80A power source filter, 20kg “huge” chassis, filter by choke roll The first impression of SINE Gateway 2 is the extremely solid metal block design, weighing up to 20kg, completely without screws, combining shockproof and vibration-canceling materials with pure graphite particles. All components, wires, and component sockets inside Gateway 2 are optimized for current transmission with CRYO technology, which is cold-annesed at -196 degrees for two days, and 8 outlet sockets are plated with platinum precious metal, which helps increase the efficiency of dynamic performance reproduction. SINE Gateway 2 has a total of 8 output sockets, designed to sound down on a very thick metal surface, this thick aluminum block both prevents electromagnetic interference from penetrating (from the environment) and helps to secure the power cord plug. than. Filter noise with 2 choke coils The only technology that is considered to be SINE equipped for Gateway 2 is the choke filter. This technique is not new, but because of its high cost, choke filtering is usually only used by expensive lamp amplifier manufacturers. The advantage of choke filtering is noise optimization, but harmonics are almost kept intact.

Reference price: 87,000,000 VND S-60A Pt Edition large power source filter – Dual magnetic conduit technology, precious metal plated socket The S-60A Pt Edition is an upgraded version of SINE’s very popular S-60A power filter. This device has an impressive design in the shape of a poweramp, the front panel is up to 10mm thick, allowing anti-shake and EMI/RF interference. To optimize resonance, SINE S-60A Pt Edition is also equipped with a special layer of vibration-absorbing material in the form of graphite crystals lining the bottom. This power filter has 8 outlet sockets arranged on the back, divided into 2 sockets for digital devices, 2 sockets for poweramp and devices that require large current levels and 4 sockets for analog devices. In particular, the sockets have been upgraded from the gold-plated version to the platinum-plated precious metal, helping to increase the efficiency of detail reproduction and especially the dynamics. SINE S-60A Pt Edition uses filter technology with a pair of magnetic pipes that can withstand loads up to 60A, which not only prevents noise from affecting detail, harmonic distortion, but also provides a much quieter background. The input CB of the S-60A Pt and all its sockets and internal wires have undergone a 48-hour cooling treatment with a temperature of -196°C. The circuitry prevents overload or sudden surge of current due to electrical problems. from the input is also fully equipped by SINE for S-60A Pt Edition. In its product range, SINE also offers smaller capacity power filters such as the S-30A Pt Edition, S-20A and S-2X.

Reference price: 52,000,000 VND SINE Caspian 5 Pt – Isolation transformer 5 KVA, equipped with Cyro cold filter socket and Platinum plating SINE Caspian 5 Pt has an anti-vibration aluminum chassis design up to 8mm thick with all components such as CBs, wires, sockets being treated with Cyro cold filtering to optimize the molecular structure of the conductor surface. The 8 rear outlet sockets are plated with platinum instead of gold as usual. The heart of the SINE Caspian 5 Pt is a 5000 VA toroidal transformer wrapped around with a noise-proof copper plate. With the advantage of blocking and isolating all kinds of noise from the upstream power but almost unchanged the characteristics of the line, along with a large capacity of up to 5 KVA, SINE Caspian 5 Pt is chosen by many audiophiles to equip systems. ultra hi-end big.

Reference price: 88,000,000 VND SINE SAT-3KV – 3000 VA capacity isolation transformer, vertical chassis design Designed specifically for providing isolated power to high-end hi-end systems, the SINE SAT-3KV inherits many technologies from the flagship Caspian 5 Pt model. This model has a capacity of 3KV, 8 outlet sockets with a vertical chassis design, allowing for compact layout in the corner of the room, built-in display of output voltage indicator. Duplex oultet sockets (USA) are also applied by SINE with Cryo cold annealing process along with gold plating to optimize contact points. SINE SAT-3KVA uses a toroidal transformer with high purity copper quality, but is not shielded like the Caspiam 5 Pt model.

Reference price: 55,000,000 VND SINE SRT-5KV Pt Voltage Stabilizer – Prevents noise and stabilizes output voltage for home cinema and audio systems The output voltage stabilizer or voltage stabilizer for hi-end audio systems requires special techniques to ensure noiseless and clean power supply. SRT-5KV Pt is specially designed for audiophiles by SINE, the chassis is made of thick aluminum, the bottom has anti-vibration pins, with a display of the output voltage. In Vietnam, there are many areas where the grid power supply is not stable, SINE SRT-5KV Pt ensures to receive variable input power from 195 V to 245 V, while providing stable output in customizable levels from 195 V to 245 V. 205 to 235V with an extremely fast response rate of only about 15-20 milliseconds. For small and medium-sized systems, SINE also offers the SRT-3KV voltage stabilizer design with a capacity of 3000VA.

Reference price: 110,000,000 VND SINE NIDAS HC+ power lead – 30A load-bearing, anti-interference, anti-vibration In the power supply system for the hi-end system, the set of 3 CBs – wall sockets and power leads play a very important role. These components are the starting point for providing a clean, stable power source. NIDAS HC+ power lead is a very successful product of SINE, with good load response and anti-interference ability on the transmission line, used to connect from the floor CB to the wall socket of the listening room or go from the main power meter to the listening room. . One of the most important requirements of the upstream conductor is the load bearing and thermal resistance to ensure electrical safety. SINE NIDAS HC+ wire has a heat-resistant layer of up to 105 degrees Celsius. In addition, SINE is equipped with a laminated copper foil armor to prevent electromagnetic interference along the way. The NIDAS HC+ power cord has a coaxial structure consisting of 5 wire cores of 10AWG size (equivalent to 5.26 mm2), with a load capacity of up to 30A. In addition to the 5 main wire cores, SINE is specially equipped with 2 very soft rubber tubes, which have good vibration absorption effect, optimize electron transmission, this is a special technique only applied in wires expensive audio source. Of course, NIDAS HC+ conductors are cryo-treated by SINE at -196 degrees Celsius. In addition to NIDAS HC+, SINE also has other upstream leads such as Zunmu, Nidas…

Reference price: 7,500,000 VND/meter SINE CYRO MCB – CB (Aptomat) is optimally designed for audio systems SINE’s CB is highly appreciated by audio players, providing a very clear sound effect, increased power, better control, and the detail separation between the two channels is also significantly increased. . SINE’s CBs are sourced from famous German brands, which handle cold annealing and optimize contact points.

Reference price: 3,400,000 VND SINE SW-2XT US (Nano Platinum) table top wall socket – EMI/RF anti-interference, 2-layer phosphor bronze and platinum precious metal plated contacts SW-2XT US (Nano Platinum) is SINE’s most advanced double wall socket equipped with impressive transmission and anti-interference and anti-vibration technologies. The SW-2XT US socket has a very thick aluminum block exterior with beautiful milling lines. This cover has a very important effect, preventing external electromagnetic interference from contaminating the power source. In addition, this design also contributes significantly to anti-vibration and helps the power cord plugs to be firmly fixed, especially for large and heavy diameter power cords. The two outlet sockets of SINE SW-2XT, in addition to being cold annealed by SINE Cryo technology, are also covered with 2 layers of plating at the contact points. These two plating layers are phosphor bronze and platinum, respectively. Thanks to this technique, the SW-2XT socket delivers enhanced audio performance in many factors. First, the background is quieter, the dynamic is good, then the listener can clearly feel the microphone detail. Besides the SW-2XT US (model with SW-2XT long mask (L)), SINE also has more affordable wall sockets such as SW-2PT US and SW-2G US.

Reference price:

SINE SW-2XT US (Nano Platinum): VND 4,500,000

SINE SW-2XT (L) (Nano Platinum): VND 4,800,000

SINE SW-2PT (L): 3,200,000 VND

SINE SW-2G US: 2,800,000 VND SINE SW-2PT US Wall Socket (Platinum) Epilogue Owning a full ecosystem of hi-end electrical equipment from power lines, filters/stabilizers, isolating transformers to sockets, wires… helps SINE become one of the brands that provide system The most comprehensive and efficient power supply system for hi-end and home cinema.

Netizen predict that after the controversy surrounding the movie Snowdrop where Jisoo plays the first female lead in her career, it seems that YG is limiting her appearance in the media to avoid unnecessary controversies. Jisoo only posts pictures from time to time selfie On her personal page IG, except for the series of photos of her modeling for itMICHAA that were taken before, there are almost no official magazine or advertisement photos of the female idol released. However, Jisoo has always been considered a very caring “brand ambassador”, most of Jisoo’s everyday clothes and accessories are related to Dior. Example in a series of photos selfie the latest, Jisoo wears a shirt jacket Dior’s very polite white color costs about 106 million VND, she carries 2 handbags in the series of photos selfie , one costs nearly 88 million dong, and the other costs more than 108 million dong. There are several types of pictures, Jisoo selfie In front of an extremely expensive mirror, the mirror costs about VND 250 million. Her series of photos, although quite simple, make them all netizen Comment: Looking at Jisoo’s photos, you can feel the standard “brand ambassador” style!

Jisoo just showed off a photo selfie next to the famous pink mirror to show off the new clothes Dior sent. As expected of Dior’s global representative face, Jisoo looks elegant and gentle like a lady with a shirt blazer and Dior bag. Netizen Also quickly took off the hat beret pretty that Jisoo put on his head, help set aristocratic accessories. At first, many people thought that this was also a Dior design or a cult brand, but it turned out that the origin of this hat was much more special. This is just a product of a popular Chinese brand and more than that, a gift that fans gave Jisoo on his birthday three years ago. These fans themselves were very surprised when they saw the picture selfie by Jisoo, I don’t think Jisoo still keeps the gift and also brings it to use after such a long time. At that time, the group of fans had about 10 people who did not have much money, could not buy luxury goods to give Jisoo, so they only bought a hat of a normal brand. The hat made the fans feel very well suited to Jisoo and indeed Jisoo was even prettier with this gift. The BLINKs’ group revelation makes netizen feeling very touched, proving that Jisoo as well as BLACKPINK always cherish the love of fans, regardless of expensive or popular. Previously, Jennie used to wear fans for her birthday to take pictures, or Rosé also wore fan gifts on BLACKPINK photo books.

Mr. Le Duy Minh, Director of Ho Chi Minh City Tax Department According to Mr. Le Duy Minh, Head of Tax Department of Ho Chi Minh City, in order to control and manage taxes, their technology platform and business programs and software must be located in Vietnam and be managed by authorities. physical. Currently, the Ho Chi Minh City Tax Department can only verify from the bank account the revenues and expenditures of these units, that is only working at the “top”, but not yet able to do the “original part”. The City Tax Department is proposing to the Ministry of Industry and Trade to support this issue. “All these transactions, the Ministry of Industry and Trade, have to support the City Tax Department to be able to penetrate their system. We must have solutions and software to track online purchases and sales to be able to strictly manage them. I now just stop at the level of verifying that their accounts are opened in Vietnam, how they collect and spend taxes on that basis ”, said Mr. Le Duy Minh.

According to the Daily Mail , many people are eager to book appointments with beauty salons or go shopping for brands to celebrate the relaxation of social relaxation. Chloe Khan (attracting more than 2 million followers) showing off pictures “bought” many items from the Louis Vuitton brand. In addition, when going out to eat with her family, she also revealed the fashion house’s OnTheGo handbag. Image: @ chloe.khan. Alissa Violet made many fans overwhelmed when she talked about her process of buying brand-name goods through a video. For a long time, this girl has a passion for products from the French fashion house. Image: @richkids_of_instgram. Kofi Case – Famous characters in reality show Rich Kids Go Skint – Regularly talk about shopping and show off your accessories. He has parents who own an international catering company. Identifying himself as a shopping enthusiast, Kofi said he could spend thousands of dollars a day on designer clothes. Image: @kofixcase. Patrick Cathcart enlarge the stretch to get to the stores and choose Dior’s items. He is also seen many times while shopping at the Louis Vuitton store. Fan commented that he is a moderate shopper and knows what suits him. Patrick is loyal to the minimalist dress, no color. Image: @cathcartpatrick. While, Courtney Smith – British blogger – choose luxury suits to go shopping. The matching gloves with the hat and handbag made her look regal. Image: @ courtney_smith1. Natalia Itani (from Dubai, UAE) also shared a moment of shopping for branded goods in sporty, dynamic clothes. Image: @nataliaitani.

Lisa (BLACKPINK) is on the cover of VOGUE Japan with preferential treatment double cover (double cover): 1 normal edition and 1 special edition, the magazine will be on sale from April 28 and is expected to be out of stock soon thanks to the hot of the name Lisa. Fashion house CELINE, the brand for which she is the brand ambassador is said to have helped push the covers for Lisa in the Japanese market, after having helped her cover ELLE Korea and Harper’s BAZAAR Trung. Lisa wears all CELINE outfits and accessories in the series of photos, she wears her characteristic “Japanese girl” hairstyle with a short front hair and very long ponytails, up to the waist. Many of the designs that Lisa wore in this series of CELINE photos are out of stock, especially the off-shoulder pleated skirt, which costs more than 155 million, has also sold out. This is considered one of the activities preparing for the debut solo by Lisa next June. Although YG has not officially announced, this information has been confirmed by many media. Show fandom Lisa’s around the world are urgently mobilizing funds to support the debut solo this time for women idol .

This makes Korean beauties receive mixed opinions. While fans praise the brand’s sophistication, others say that it is difficult to choose products from the brand if they only look at such advertising. Arin has a radiant, fresh appearance in lingerie and pajamas. Photo: @ .byc.official. One commented above Insight Korea : “The company can completely choose the model to wear underwear. Why does Arin not want to wear them but still sign a contract? There is no lingerie label with advertising photos but the model simply picks up the product like so “. Account Ngan Pham expressed: “I think the brand and the company have discussed with each other. Because Arin goes in a pure, lovely direction, he does not want to have to wear underwear for advertising photos. However, from the customer’s point of view, I do not want to buy. The picture does not evoke the feeling of wanting to order. ” However, many Korean netizens commented in favor of the group member Oh My Girl: “Arin is the model that represents the brand, not for those underwear”, “The customer is the one who wears. Arin doesn’t have to take underwear pictures “… From 2020, Arin (Oh My Girl) has become a model for lingerie and pajamas brand BYC.

Duong Mich’s brand scores are so high, making her the champion of the two rankings of the Star with the highest brand value and the Star with the most influence. The number of brands inviting Duong Mich to be a model is countless, in many different fields, from world famous fashion houses to domestic brands. Duong Mich is trusted by many brands Wanting to know how big of an influence Duong Mi is, just look at the storm to buy the goods she has livestream Referral is known. Duong Mich is the person who set a record of selling 40 thousand pairs of sandals with every second appearing on the waves livestream. Wherever she goes, it attracts attention In addition, Duong Mich worked non-stop. The audience sees her coverage anytime, anywhere, from acting to participating in TV shows, from livestream sales to appear in commercial events … That’s why, despite the lack of appreciation, many recent movies have failed in succession, but Duong Mi’s A-list position has not been shaken. Duong Mich worked hard in all fields Many netizens believe that the actress is only part of her career. The audience may not like to watch the movie Duong Mich but still want to see her quick and skillful response in the entertainment show; wants to see her gorgeous on the red carpet; want to hear her reveal her secrets to keeping fit. And so the name Duong Mich has always been interested in Chinese audiences.

Rosé’s image began to appear flooded in the media, especially this announcement, Tiffany & Co. devoted entirely to an article published above website official carrier. Fashion magazines, from ELLE Singapore to VOGUE Korea, also continuously released this information. Rosé also has an interesting interview with ELLE Singapore in her new position. What surprised fans, it turned out that Rosé had her first jewelry item since 7th grade, is that after she got her earrings on, her mother bought her a pair of Tiffany & Co.’s earrings. Rosé has started a very successful new year 2021, with her solo debut achieving a series of great achievements, especially in the international market. She is also particularly favored by the Yves Saint Laurent brand with consecutive appearances on the covers of major fashion magazines both domestically and abroad. For sure next time, Tiffany & Co. will also continue to push Rosé’s image in hit magazines. In addition to Rosé (BLACKPINK), in Asia, there is Dich Duong Thien Ty, also the company’s global brand ambassador. Tiffany & Co. It was also revealed later that the images of the two artists will be covered globally in the brand’s campaigns. This makes netizen Trung and Korea cannot help but expect the two artists to have a combination like taking photos and filming CF together, this will be a very satisfying combination because the beauty of Rosé and Dich Duong Thien Ty are both excellent .

BTS officially became the Brand Ambassador of Louis Vuitton. Previously, BTS excited the audience when wearing clothes from Louis Vuitton’s Fall 2021 collection for men at the 2021 Grammy Awards. , photographing magazines or even in real life. With his influence, many times Louis Vuitton products “sold out” because they were presented by BTS members. On the personal page, Virgil Abloh, the creative director of men’s fashion, expressed: “We welcome BTS to join Louis Vuitton as ambassadors. We are really looking forward to partnering with BTS, starting a new chapter for Louis Vuitton through the fusion of contemporary and luxurious culture. We want to reveal our interesting projects as soon as possible ”. BTS dressed in Louis Vuitton at the 2021 Grammy Awards. Although no stranger to high-end fashion brands such as Gucci, Dior or Saint Laurent, this is the first time BTS has cooperated with the fashion house as the brand representative. Responding to Louis Vuitton’s love, BTS shared: “Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS and we look forward to the group’s projects with Virgil Abloh”. As a global group, BTS not only dominates the world music charts but also shows influence in many fields, including fashion. Therefore, fans look forward to the future collaboration between Louis Vuitton and BTS.

(Source: rollingstone.com) BTS band Korea’s members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook have officially become brand ambassadors of high-end fashion brands. Louis Vuitton (LV). BTS is pleased to say being LV’s global ambassador is a meaningful moment for the band and looks forward to the group’s projects with Virgil Abloh, LV’s Men’s fashion segment director. Among young Korean musicians (K-Pop), BTS is known as the group with the most perfect group activities, any advertisement has the participation of all seven members, not a single member has activities. own movement. This sometimes makes brands quite hesitant to invite the group to be brand ambassadors because in addition to the high value of BTS’s name, it is also difficult to create a brand ambassador image with all seven members. far more than a member. The fact that BTS became the brand ambassador of LV can be considered a surprise, because BTS often prioritizes Korean brands. This is also the first high-end fashion brand to be invited by BTS brand ambassador . Previously, although the group wore the costumes of many famous fashion houses, but had never accepted the position of ambassadors for any fashion brand. BTS has officially partnered with four of the 10 most valuable global brands Coca-Cola , Samsung and most recently LV and McDonald’s. Among luxury fashion brands, LV is the brand with the highest brand value globally, then comes Chanel, Hermès, Gucci…. LV is also the only high-end fashion brand named in the top 10 most valuable brands globally in 2020./.

Group BTS at an award ceremony in Seoul, South Korea. Photo: YONHAP / TTXVN BTS is pleased to say that becoming LV’s Global Ambassador is a meaningful moment for BTS and looks forward to their projects with Virgil Abloh, LV’s Men’s Fashion Segment Manager. Among young Korean musicians (K-Pop), BTS is famous for being the group with the most perfect group activities, any advertisement has the participation of all 7 members, not a single member has activities. own movement. This sometimes makes brands quite hesitant in inviting the group to be brand ambassadors because in addition to the high value of BTS’s name, it is also difficult to create a brand ambassador image with all 7 members. far more than 1 member. The fact that BTS became the brand ambassador of LV can be considered a surprise, because BTS often prioritizes Korean brands. This is also the first high-end fashion brand to invite BTS to be the Brand Ambassador. Previously, although the group wore the costumes of many famous fashion houses, but never accepted the position of Ambassadors for any fashion brands. BTS has officially cooperated with 4 of the 10 most valuable brands globally, namely Coca-Cola, Samsung and most recently LV and McDonald’s. Among luxury fashion brands, LV is the brand with the highest brand value globally, then comes Chanel, Hermès, Gucci … LV is also the only luxury fashion brand named in the Top 10 brands. the world’s most valuable 2020.

News from Titanium Media on April 23, Recently, Ziguang Zhanrui CEO Chu Qing stated at a press conference that in 2020, Ziguang Zhanrui’s smartphone business will grow by more than 50% year-on-year, and 5G commercial terminals have exceeded 50 models; shipments in the tablet business have increased year-on-year. 100%; the market share of smart children’s watches exceeds 60%; the shipment of 4G feature phones has increased by 1.5 times, and the global feature phone market share has reached 76.92%, setting a new record of the world’s number one. At this meeting, Ziguang Zhanrui launched a new 5G brand “Tangula”. Under the new brand system, Ziguang Zhanrui has carried out a new product plan for the 5G mobile platform, which is divided into 6, 7, 8, and 9 series: 6 series for the general public, 7 series emphasizes product experience upgrade, 8 series main performance pioneer, 9 The department represents cutting-edge technology. The original T7510 was renamed Zhanrui Tanggula T740, and the T7520 was renamed T770. T770 is the world’s first 6nm 5G chip, which has been successfully returned to the film at the beginning of this year. The 5G terminal equipped with T770 is expected to be mass-produced and launched in July this year. “Last year, our smart phone business has grown in an all-round way, especially in the second half of last year.” Zhou Chen, Executive Vice President of Ziguang Zhanrui and General Manager of the Consumer Electronics Division, said in an interview with Titanium Media and others. The shipments of low-end smartphones have increased substantially compared to the past, which may be related to the epidemic and economic environment. The domestic fourth quarter increased slightly year-on-year.” Ziguang Zhanrui CEO Chu Qing In Chu Qing’s view, Ziguang Zhanrui has now achieved breakthrough progress in various fields, mainly due to a profound self-change since the end of 2018. It is reported that Ziguang Zhanrui was merged by mobile phone chip design companies Spreadtrum and RDA Microelectronics in May 2018. Spreadtrum was established in Shanghai in 2001, mainly designing mobile phone chips. In 2013, Ziguang Group was privatized and delisted from Nasdaq for US$1.78 billion. RDA was founded in 2004 and is also headquartered in Shanghai. In 2013, Ziguang Group was privatized and delisted from Nasdaq for US$907 million. In September 2018, Chu Qing, who served as the chief strategy officer of HiSilicon, left Huawei and joined Ziguang Group, and was appointed as the CEO of Ziguang Zhanrui in November. At that time, Zhanrui performed poorly, lagging far behind rivals Qualcomm and MediaTek in the mobile phone chip market, and was not as technically as HiSilicon, which specializes in Huawei mobile phones. After Chu Qing took office, he cut down about 90% of the company’s projects and reduced the previous nine business units to three, focusing on consumer electronics, industrial electronics and pan-connectivity, corresponding to mobile phones, industrial Internet of Things and emerging The three major areas of the Internet of Things: consumer electronics serve the needs of personal intelligence; industrial electronics prepare for the future intelligent society; ubiquitous connectivity is a collection of innovative businesses that are difficult to sort out logic. In consumer electronics, In 2019, Ziguang Zhanrui released the first 5G baseband chip V510, and in 2020, it has successively launched two 5G smartphone chips T7510 and T7520. Up to now, more than 50 terminal brands equipped with Zhanrui 5G chips have been launched. Zhou Chen believes that in the development process of 5G, Ziguang Zhanrui will change the situation of 2G/3G/4G era that is greatly backward, and achieve multiple leaping developments and process leaps. For example, its first-generation 5G chip has a 12-nanometer process, and it has evolved to an advanced 6-nanometer EUV (Extreme Ultraviolet) process on the T7520, skipping the 10-nanometer and 7-nanometer process nodes, and ranks first in the world. From the perspective of the industry, manufacturers that can develop 5G chips and deliver them on a large scale mainly include: Qualcomm, MediaTek, Samsung, Huawei, and Unigroup Zhanrui. Relatively speaking, Huawei and Samsung’s mobile phone chips are not sold externally. Currently, the only chips available for mobile phone manufacturers in the open market are Qualcomm, MediaTek, and Unigroup Zhanrui. In terms of mobile phone brand customers, Ziguang Zhanrui is trying to get rid of the low-end impression and enter the middle and high-end markets. Recently, Zhanrui also announced a cooperation with Liangfengtai to jointly develop 5G AR smart glasses. In the field of industrial electronics, Ziguang Zhanrui also continues to expand the market. At the end of 2018, Zhan Rui established an industrial electronics business department. Since 2019, its revenue has continued to double, and it will achieve a 130% growth in 2020. There are more than 100 industry application cases in the To B field using chips, including logistics, power, mining, transportation, Enabling the intelligent transformation of manufacturing and other industries. In October 2020, Zhan Rui won the lead of Cat.1bis standard. Cat.1 is a user equipment level with an uplink peak rate of only 5Mbit/s. Based on the existing 4G LTE network, it completely reuses the existing LTE resources and does not require software and hardware upgrades for the base station. Networking industry. At present, Unigroup Zhanrui, the world’s first LTE Cat.1bis IoT chip platform 8910DM, has achieved tens of millions of shipments since its release, with a 70%+ market share of Cat.1 IoT chips, ranking first in the country. Moreover, according to the company’s data, in 2020, Unigroup Zhanrui’s financial payment business will grow by nearly 400% year-on-year, and LTE Cat.1 has a market share of 70%+, ranking first in the country; low-speed Internet of Things (GSM+NB-IoT) The market share exceeds 50%, ranking first in the world; the market share of NB-IoT exceeds 30%; the market share of smart POS reaches 80%. Huang Yuning, senior vice president of Ziguang Zhanrui and general manager of the industrial electronics division, said that 5G ToB and To C have different development logic. “ToB is the application of a communication protocol to different industries. People in the industry may not understand 5G in the end. What is it? And communication companies may not understand some of the needs of the industry, so from last year to this year, including next year, there will be such a process of familiarizing each other, understanding, developing solutions, and then applying them.” Chu Qing said that ecology is the core of Ziguang Zhanrui’s strategy. Unlike traditional industries, the key to the information industry lies in its industrial form. The industrial relationship of traditional industries has only one entry and one exit. In addition to suppliers, customers are customers. The information industry is a new business format. This industry has two characteristics: one is that there are many types of enterprises, and the other is that the relationship is extremely complex. It is difficult to understand with simple logic, and can only be described by a biological vocabulary-ecology. Chu Qing further explained that this ecology can be divided into two parts, one is the carrier that provides the basic platform, and the other is the software, application and terminal companies that prosper on the carrier’s platform. Only companies with main chip platform capabilities can become ecological bearers. Such enterprises are scarce and cannot be copied. Zhanrui is the only company in mainland China that can bear large-scale ecological bearer responsibilities and hopes to be the bearer of digital ecology. Chu Qing emphasized that after the quality salvation in 2019, the market salvation in 2019, and the business improvement in 2020, Ziguang Zhanrui will start the “Technology Improvement Year” in 2021. At present, Ziguang Zhanrui has established an Advanced Technology Research Institute, and will invest 5% of the R&D team to carry out pioneering innovation and R&D in important areas facing the future. “The new’Zhan Rui’ hopes that 5G will take this as a new starting point and make a breakthrough.” Zhou Chen said that in the future, Ziguang Zhan Rui will implement LTE Cat.4 downlink 150M and LTE Cat.7 uplink 100M capability levels at the protocol level. Make more improvements and enhancements, and continue to develop new technologies and implement new applications in the fields of AIoT, IWN, smart display, and automotive electronics. In response to insufficient chip production capacity, Zhou Chen told Titanium Media App and others that the scale of cooperation between Unigroup Zhanrui and its partners (suppliers) has grown, which means that with the rapid growth in the past few years, it has obtained more support for production capacity, but it does not rule out future demand. The high-speed increment of China may indeed encounter tensions in capacity supply. On April 16, 2021, Ziguang Zhanrui announced the completion of a new round of financing before listing, with an amount of 5.35 billion yuan, which was jointly invested by the four original shareholders of Shanghai Guosheng Capital, Country Garden Ventures, Haier Financial Holdings, and Sail Capital. Currently, Ziguang Zhanrui is optimizing its equity and organizational structure before listing, and is actively preparing for the Science and Technology Innovation Board. According to data from Tianyancha and other data, after multiple rounds of financing, Ziguang Zhanrui’s shareholding structure is more diverse and complex. Beijing Ziguang Spreadtrum Investment Management Co., Ltd. is the company’s largest shareholder, holding 35.22%, followed by the National Integrated Circuit Industry Investment Fund Co., Ltd., holding 13.95%, Intel (China) Co., Ltd. holding 11.86%, Shenzhen Country Garden Chuangxin Investment Co., Ltd. holds 5.52% of the shares, and Shanghai Shengyingying Exhibition Equity Investment Fund Partnership (Limited Partnership) holds 4.98%. (This article first published Titanium Media App, author｜Lin Zhijia)

Edit | 1 At present, with the increasingly stringent domestic emission regulations and tax requirements, domestic small-displacement turbocharged engines are in the heat of the industry. In the high-end market, Chinese auto brands do not have large-displacement engines and self-developed high-end transmissions to match them. But this situation has been broken. On April 19, Great Wall Motor Hive Yichuang released the first domestically-developed 3.0T+9AT/9HAT powertrain. It is understood that this powertrain consists of the 6Z30 engine independently developed by Great Wall Motors and the first domestic 9-speed hydraulic automatic transmission/the first domestic P2 hybrid 9-speed hydraulic automatic transmission. The new powertrain will be used for vertical placement. The layout of the Great Wall Motors tank platform will be mass-produced within this year. As the flagship power of Great Wall Motor’s high-efficiency fuel technology route, the 6Z30 3.0T engine adopts a V-type 6-cylinder type, adopts dual injection system, Miller cycle, dual VGT supercharger, intake manifold integrated water-cooled intercooler, and full map engine Oil pump and other technologies can output 260kW maximum power and 500N·m maximum torque, and currently have the strongest performance attributes among Chinese auto brands’ 3.0L displacement engines. This engine has strong low torque, and the official said it can burst out 340N·m of torque at 1000rpm, which can cover a variety of off-road life related products such as large SUVs, pickups, and RVs. At the same time, this engine meets the national 6b+RDE, Euro VI d, SULEV30 and other emission standards. It is matched with 9AT and 9HAT transmissions. Among them, the 9AT transmission is an advanced transmission used in the vertical high-efficiency fuel power system; the 9HAT transmission is a P2 hybrid transmission used in the hybrid power system. Great Wall Motor’s 9AT transmission is the first 9-speed hydraulic automatic transmission in China. It adopts the self-developed hydraulic automatic transmission structure scheme optimization program and intelligent integrated electronic hydraulic module and other technologies, hoping to achieve a breakthrough in transmission performance. Under the condition that the transmission size is controllable, the transmission load capacity of up to 600N·m is realized. Based on the powerful torque support of the 3.0T engine, the 9AT transmission sets the three gears 7, 8, and 9 as overspeed gears to improve the fuel economy performance of the vehicle. In daily driving, the 9th gear can be engaged when the vehicle speed reaches about 90km/h. The 9HAT transmission released this time is the first P2 hybrid 9-speed hydraulic automatic transmission in China. On the basis of 9AT, 9HAT adds a high-power P2 hybrid motor, which can realize the pure electric or hybrid drive mode of the whole vehicle. The transmission load capacity of up to 750N·m can be achieved while the transmission size is controllable, which further improves the power and ride comfort of the vehicle. In the end, the 3.0T+9HAT powertrain can achieve a total system power of 410kW and a peak torque of 750N·m. Last year, Great Wall Motors released a multi-platform strategy. Among them, the lemon hybrid DHT, 4N20 2.0T+9DCT/9HDCT, P4 three-in-one pure electric bridge in the “Lemon platform” has formed a system power from 35kW to 320kW, and the installed models are from Layout from A00 to D.

A few days ago, the account of the magazine W Han released a series of photos of Rosé (BLACKPINK) inside the May issue with a quote about an exclusive interview Saint Laurent’s creative director Anthony Bacarello and woman idol . The interview with Anthony Bacarello reads: “ Rosé is the future girl of Saint Laurent, the way she lives, the way she leads fashion and the way she presents herself in public is amazing. ” Many people believe that based on what Saint Laurent’s Creative Director said, Rosé is not currently the official brand ambassador of the company, but in the future, this position will definitely not “slip”. out of the female’s hand idol . When asked about Anthony Bacarello, Rosé also said: “ If I were a good muse to him then great, it would be good if he could get a lot of inspiration from me. ” According to Rosé, she is one of Anthony Bacarello’s muses, and she is doing well in this role. Saint Laurent has also never officially announced that Rosé is the brand ambassador of the brand in the mass media. But from what Creative Director Anthony Bacarello said and the huge impact Rosé has had on its product sales over the past few years, Saint Laurent cannot find another qualified artist. brand ambassador over Rosé.

Recently, while the BLACKPINK sisters and colleagues who are Dior’s brand ambassadors constantly appear on the media as well as in major magazines, Jisoo is quite quiet, only occasionally posting photos. selfie to personal IG account. However, Jisoo has always been considered a very caring “brand ambassador”, most of Jisoo’s everyday outfits and accessories are related to Dior. Example in series selfie latest, Jisoo is wearing the shirt jacket Dior’s white color costs about 106 million VND, she carries 2 bags in the series of photos selfie , one for nearly 88 million dong and the other for more than 108 million dong. Her series of photos, although quite simple, makes them all netizen The comment is: Looking at Jisoo’s photo means you can feel the “brand ambassador” style! Netizen Viet quickly discovered, this shirt was also “sister trendy “Khanh Linh and fashionista Chau Bui used to wear. Chau Bui even wore this shirt twice in a row, once more than a year ago when she attended Paris Fashion Week as a guest of Dior. Miss mix set extremely impressive outfit and personality, plus black lip makeup, boho-style hair braids, Chau Bui not only received praise from the domestic fashionista but also attracted the lens of international reporters. In the promotional photos for Dior is her up On a personal account a few hours ago, Chau Bui wore this jacket again. Way mix Her clothes this time are the same as last time but create a different style. Chau Bui is praised for being extremely beautiful, seductive, and stylish fashionista genuine, making it difficult for viewers to take their eyes off. Khanh Linh also used to wear this shirt in a photo shoot more than a year ago. Way mix clothes of “sister trendy “At that time it was praised for being very trendy and extremely elegant. Along with short hair, necklace chocker Khanh Linh brings a sense of pride to a rich lady.

Specifically, Dior wrote on the fan page: “Jisoo shows a unique daring. Creative director Maria Grazia Chiuri was inspired by a member of the BlackPink group to create the Dior Thu 2021 collection”. In another post, the French fashion house continues to affirm: “Jisoo is the main inspiration for the Autumn 2021 collection”. Jisoo is currently the global ambassador for fashion and beauty brand Dior. In the interview with W Korea Jisoo commented on the collection: “There is hidden boldness in these costumes. I have a calm appearance but when I go on stage, I’m stronger and more flaming.” Before the information above, Korean netizens and BlackPink fans expressed interest. They think that the series of costumes in the collection are very suitable for the YG beauty. Someone wrote: “Partly inspired by Jisoo so the outfit is very nice. I want to see her in these dresses”. “True to Jisoo’s style”, “Jisoo’s collection looks at the collection”, “Anything suits her” … are other comments. Some designs are from Dior’s Thu 2021 collection. As a member of the top girl group in Korea today, Jisoo has a great influence, bringing great benefits to the brand she represents. She became one of the stars with the biggest media value now Paris Fashion Week Fall – Winter 2021. That shows that Jisoo is fulfilling the mission of the brand ambassador.

“Tyson Fury and Paris always dress like royalty. From luxury handbags worth $ 41,500 to $ 1,300 Versace suits, they prove they have stylish closets,” The Sun commented. Besides famous martial artist career, Tyson Fury is also known to know how to take care of appearance. He and his wife often show off branded items on his personal page. Photo: The Celeb Report. My wife Tyson has a love for Chanel bags. She has a series of 2.55 Chanel line bags in black, white, green, pink, yellow, blue and red. Each has a retail price of more than $ 6,000. Photo: @ parisfury1. Paris is also given expensive gifts by her husband of millionaires. In addition to the Givenchy denim jacket, the professional boxer also gave his wife a pink Saint Laurent pair or a Christian Louboutin pair of pale pink tones. Photo: Celebrity Cover News. Despite investing a lot in brands, Paris’ dress style still focuses on simplicity and avoid cumbersome factors. She likes clothes that are safe and easy to match like white, black, and gray. In addition, she also takes advantage of a Moschino belt to coordinate with different outfits. Photo: @ parisfury1. About Tyson, he currently focuses on training in Las Vegas (USA) to prepare for the nearly $ 300 million clash with Anthony Joshua in July. During this time, 32-year-old boxers regularly wear Versace items. More than $ 800 in slippers, $ 500 in bathrobes and Louis Vuitton shoes worth nearly $ 600. Photo: CBmate. The most notable, however, is the Richard Mille Felipe Massa Ivory Rose Gold Chronograph watch. It costs nearly $ 700,000. Tyson also introduced the rainbow edition Rolex. Photo: @Tyson_Fury. Despite being a fighter on Forbes’ list of the highest-paid 2020 and with an estimated net worth of nearly $ 100 million, the Tyson family still lives in a modest home worth about $ 800,000 in Morecambe, England. The couple still has a large amount of space to make a storage room. The shelves have lights to display the brand bags. Photo: The Sun. Smash Kanye West’s Yeezy sandals box After selling out on the web, the company announced Yeezy Slide sandals will be added in June for those who have not yet bought in time.

Yangzi has just become the brand ambassador of Chopard According to netizens, the reason is that Yangzi’s charisma and temperament still lack the arrogance and elegance that high-end brands look for in brand ambassadors. For example, although they both wear the gentle prom dress like a princess, but in Yangtze, there is a lack of glamorous glamor like Angelababy or Trieu Le Dinh. Netizens believe that Yangtze lacks a luxurious temperament That is why the audience was very surprised to hear that Yangtze became the representative face in China for Chopard luxury jewelry company. The Yangtze series promoting luxury items quickly received many negative comments. Many audiences believe that Yangtze is not beautiful enough, his temperament is not luxurious enough to be the ambassador for a famous brand like Chopard. Yangtze’s new identity received mixed opinions Many people even compare Yangtze with the two previous “muses” of the company, Chuong Tu Di and Pham Bang Bang, to see how different the charisma is. While the two noble and splendid seniors, looking at Yangzi is somewhat simpler and closer. Netizens believe that Yangtze is not as impressive as the two seniors However, there are many people who have defended Yangtze, claiming that she has blown a new breath into Chopard’s work. She is not inferior when standing next to her seniors but brings a different style: Very young, friendly and pure.

Ca Mau dried shrimp is delicious because it is made from fresh shrimp living under the mangrove canopy. Ngoc Hien district, which has an area of ​​about 21,000 hectares of shrimp farming land under the canopy of mangroves and mangroves in 2011, was recognized by the Department of Intellectual Property (Ministry of Science and Technology) for the collective mark “Rach Goc Dried Shrimp. “. According to local people, the profession of making dried shrimp in Rach Goc town, Ngoc Hien district has been around for hundreds of years. In the beginning, people boiled shrimp and dried them with the aim to preserve them longer. But when dried shrimp products were exchanged, bought and sold, people gradually became known, sought to buy and buy and create a brand. In Ngoc Hien district gradually formed establishments specializing in the processing of dried shrimp and increasingly developed. There are some establishments that have adopted processing technologies to increase productivity and better product quality. The processing of dried shrimp is not too complicated. After being purchased, the raw shrimp will be classified to boil for about 15 – 17 minutes. Boiling with hot steam or boiling water directly must also ensure that it is tightly covered so that the shrimp shells swell to break the shell. Good sun exposure for 8 hours will dry. Then, the shrimp are dried for about 30 minutes to make the shells crispy and easy to separate. Shrimp shelling or sorting is also done by machine. After that, workers reclassify them once to ensure even shrimp size. “Rach Goc dried shrimp” has 2 types: marine shrimp and square shrimp. Dried shrimp made from land shrimp, naturally raised silver shrimp in square is better. The best dried shrimp are made from wild shrimp. This dried shrimp has a brighter red color, even juices and is sweeter than all other dried shrimp. Ca Mau dried shrimp has been known nationwide for a long time. Dry shrimp production establishments in Ngoc Hien district are always in a state of “not doing enough to sell”. In February 2021, the Vietnam Record Organization recognized that the product “Rach Goc Dried Shrimp” was among the top 100 specialty gifts of our country./.