Picture source:”A Journey to Seek Fragrance

The fragrance track developed around the “sense of smell” includes both the beauty category perfume Products that also cover personal care Fragrance care, home fragrance And other categories.

In the past, perfume-based fragrance products were more used in social occasions, and the domestic market penetration rate was low.According to data, the global perfume consumption market reached RMB 390.6 billion in 2019, and China only accounted for 2.5% , But also showing a relatively high growth rate, with an annual growth rate of approximately 15%-20% , Showing great potential.

With the upgrading of consumption, more and more consumers have become fans of fragrance products. They are also more concerned about the products brought by fragrance products than “pleasant”. Joyful experience versus Emotional healing effect .

Source: Visual China

According to Euromonitor’s forecast, Home aromatherapy It will become a new outlet in the field of “olfactory economy”. In the US market, the retail sales of aromatherapy products have almost caught up with the retail sales of perfumes. Market Research Future’s research report shows that North America is the largest market for scented candles, while the Asia-Pacific region has the fastest growth rate.The “2021 Women’s Quality Life Trend Insight Report” released by CBNData also shows that the consumption of online aromatherapy products has continued to rise in the past three years. Woody Is the most popular fragrance, and Fruity Has the highest consumption potential.

Source: “2021 Women’s Quality Life Trend Insight Report” As far as the brand performance of the fragrance track is concerned, in addition to Chanel, Dior And other major international cosmetics fragrance lines, and Zumalong, Ludanshi, Diptyque And other salon fragrance brands, to Bing Xili, Guanxia, ​​Smell Library The domestic fragrance brands represented by the likes have also continued to rise in the past two years. Investment and financing areas, RE perfume room, Scentooze three rabbits, Yufan, Plustwo plus two rabbits And other cutting-edge fragrance brands have also completed ten million yuan angel round or Pre-A round of financing. Focus on the “domestic products” label Interpretation of “Oriental Fragrance” Compared with international brands, domestic fragrance brands on the new consumer track will unanimously focus on “Oriental fragrance”. Oriental scents are actually divided according to the types of fragrance materials, using amber, spice, resin, musk and other fragrances; and the “oriental fragrance” we are discussing is the focus of fragrance brands in recent years. “National Tide Culture”, “Oriental Aesthetics” Personalized interpretation of unfolding. The star product of the smell library “Cool white open” The series focuses on the collective memory of the Chinese people; the Beast Youth focuses on creating an oriental fragrance exclusive to Chinese youth. “little time” The series includes mung bean paste, orange soda and other flavors that can awaken consumers’ childhood memories. Source: Scent Library, Beast Youth In addition to nostalgic retro, based on Traditional Culture and Oriental Aesthetics , There are also many malleable spaces. For example, Guanxia, ​​which focuses on oriental botanical fragrances, conveys a kind of “Oriental New Modern Aesthetics”; while Uttori Wuduoli uses oriental elements such as osmanthus, plum and orchid to interpret the national style of perfume. Source: Guanxia, ​​Wuduoli As a carrier, fragrance can carry unique cultural expression and memory. Domestic fragrance brands have a deeper insight and understanding of Chinese consumers, and only by understanding the connotation and heritage of Chinese culture can they express more accurately and uniquely through fragrance. On the other hand, contemporary young consumers no longer blindly follow the big names in Europe and the United States, but have stronger cultural self-confidence, and the recognition of domestic brands is also deepening, which also provides new opportunities for the rise of domestic fragrance brands. Mining the emotional core Tell stories with “smell” According to MoodMedia’s odor market research, humansAmong the emotions 75% It is caused by smell. The “2020 China Urban Women’s Emotion Report” released by Southern Weekend shows that about 20% of women adjust their emotions by smelling aromas (such as lighting scented candles). For example, the scent of jasmine can soothe anxiety and make people calm. The aroma is pleasant. Fragrance brands are also committed to tapping the emotional value of products to bring consumers a better experience. This kind of Mood and atmosphere creation In addition to the product itself, it also depends on the content of the brand. Scent is abstract, and what many brands do is to build a concrete picture for their products through vision and text. For example, in Guanxia’s four seasons mood aromatherapy, Fukaisen Road restores “the fragrance of white magnolia blooming along the road in the French Concession of Shanghai”, and its product copy also tells a nostalgic story about grandma and granddaughter in the old lane of Shanghai. Picture source:Guanxia For consumers, the fragrance experience also comes with it Storytelling This process may be a “decoding” of brand expression, or it may be a personal memory of oneself. Le Labo, a niche perfume brand from New York, has collected a lot of wonderful UGC on social platforms. The real experience and thoughts of these users have become the most convincing content of brand marketing. Figuresource:LeLabo Its founder Frabrice once mentioned in an interview: “Le Labo’s purpose is to make life better. It has nothing to do with perfume, it’s just as a medium . Making perfume is our way of telling stories, and we know how to impress people with perfume. ” Penetrate multiple scenarios Extend to more functional value French fashion brand Maison Margiela’s classic perfume series REPLICA, named perfumes after beach walks, playground nights, lazy Sunday mornings, jazz bars and other scenes, fascinating. Picture source:Maison Margiela Fragrance brands create scenes not only to express emotions, attitudes or to arouse consumers’ resonance, but also to invisibly expand consumers’ Product usage scenarios Imagination. Data shows that commuting and parties are the main consumption scenes of perfume. With the development of home fragrance and fragrance care, fragrance products gradually penetrate into more diversified daily life scenes, such as Watching TV shows at home, before going to bed at night and at office , Or as an ornament Home Part of the show, show the owner’s individual aesthetics, or become a part of the “emotional value” with its unique fragrance, high appearance and its accompanying “emotional value”. Give gifts s Choice. Picture source:Little Red Book In addition, around the function of “smell”, some fragrance products are gradually becoming more Functional scene extend. In 2018, the British health care product startup The Nue Co launched the world’s first functional fragrance with anti-anxiety effects. In 2019, the American fragrance brand Heretic Parfum released a relaxing and soothing functional fragrance Dirty Grass. For domestic fragrance brands, based on the daily life scenes of current consumers, provide them with a set of different fragrance products. “Smell” solution Or one of the directions for the future. Generally speaking, although the emerging domestic fragrance brands can tell brand stories and establish more in-depth communication around the needs of Chinese consumers, they are R&D and production In the process, faced with the immature domestic supply chain and the high barriers to entry for factories, the new brand still has many difficulties to overcome. Hermes exclusive perfumer Jean-Claude Elena once wrote in his book: “Once the smell merges with the mind, I become the perfumer.” Compared with other consumer categories, fragrance is undoubtedly special. , It combines rational materials and craftsmanship, as well as perceptual memories and imaginations. At the brand level, it is more about the communication of aesthetics, interest and lifestyle. In the fragrance market full of potential, we also look forward to more new consumer brands with a keen sense of smell to find their own new growth paths in this blue ocean track. moreMore about lifestyle The new consumer brand insights of the track,Stay tuned for July 6 [2021 China New Consumer Brand Growth Summit]! In addition, the summit site will also publish and interpret “2021 China’s New Consumer Brand Growth Power White Paper” , Announced the industry’s attention “2021 China’s New Consumer Brand Growth50 List” , Will also cooperate with consumer brands in various fields, Internet platforms, investment and MCN institutions, etc., to hold Food and beverage, beauty and personal care, lifestyle Three sub-forums, as well as a closed-door seminar on the theme of “organizational power growth”, jointly “see the longevity” of China’s new consumer brands! Event tickets are now on sale in limited quantities Click “Read the original text” to buy tickets! Consultation and cooperation and learn more About CBN Commercial Data Center CBN Data Center (CBNData)Affiliated to Shanghai Culture, Broadcasting, Film and Television Group (SMG), it was jointly initiated by China Business News and Alibaba in 2015 to provide a big data service provider with digital growth solutions for brand companies. Relying on the superior resources of SMG, CBN and Alibaba, CBNData takes the global consumer database as its core competitive advantage, gives full play to the potential of omni-media, is driven by AI technology, and is extended by multiple scenarios to fully export data applications and content to brand enterprises. Digital growth services such as operations, integrated marketing, and sales conversion. Business scenarios have covered traditional retail and e-commerce, Internet consumption, content socialization, medical education, financial management and other fields. WeChat revision, quickly set CBNData as a star Like today’s content, remember to point look in Oh

Sportswear becomes a symbol of active life

A sports suit that looks a bit “stiff” compared to being overly obedient

Mix and match is the more popular and favored dressing rule in the hipster circle

Mix and match art, “match” attitude towards life

Throughout the entertainment industry, from street shots of European and American celebrities

You can already feel the charm from the mix and match

A variety of sportswear brands and sports elements are diversified and integrated into the fashion look

Dress up people boldly dress, cool and blow up the street

For example, the combination of sports sweaters and tannins

It’s one of the cordial and popular mashup rules nowadays Playful short skirt while pulling up the waistline It also adds more daily sense and vitality to the overall mix Another example is a casual sleeveless dress with a denim fisherman hat The attributes of movement quickly increased, and the overall painting style became more lively COACH sports style, interpretation of versatile wear And COACH’s new winter clothing also absorbs the inspiration of mix and match Combine sports style with Coach’s own style mix and match Through the classic red, white and blue colors Back to the 90s American retro color scheme Embellishment with a simple and elegant shoulder bag Office workers can also become outdoor experts in seconds It seems that the next second will be a free self-driving tour Every gesture is full of vitality and freedom Or wear sweaters and jackets with sweatpants Interpret the mashup rules of natural cross-border Such as COACH sweatpants Comfortable, breathable and practical fabrics reveal a calm temperament The new brand logo embellish the body The handsome and stylish appearance conveys a strong modern fashion attitude It looks good when you wear it with your eyes closed. It is the best choice for sports mix and match. Nowadays, under the continuous evolution of fashion trends Sportswear is no longer the original dull image Just like Coach’s sportswear collection this season Full marks interprets a passionate and strong fashion attitude

Last year, according to data from the National Bureau of Statistics, the proportion of national online retail sales in the total retail sales of consumer goods officially exceeded the 20% mark. With the e-commerce dividends over the past decade, China has not only become the world’s largest e-commerce market, but also e-commerce giants such as Alibaba, JD.com, and Pinduoduo have been born in the capital market. The total market value of the three has exceeded RMB 5.5 trillion.

As the e-commerce industry thrives, there are two clearly visible industries: one is the logistics industry, and the other is the brand e-commerce operation service industry that is generally ignored by the market-providing a backstage for the digital business transformation of brand businesses Technical support and front office operations services, etc.

At the end of September last year, the industry leader Baozun e-commerce returned to Hong Kong’s “secondary listing”, or formally started a new wave of tapping the market value of many brand e-commerce companies hidden behind the e-commerce giants, followed closely. Yes, the deep-growing and vertical brand e-commerce companies have also received more attention from the capital market.

The arrival of Youquhui may reopen the window for the reassessment of the brand e-commerce industry.

The scale of revenue is industry-leading, and the pre-IPO valuation has increased rapidly

As a number of Japanese FMCG brands have captured a large number of loyal fans in China, Japan has become the country with the highest annual growth rate among the top five countries of origin in the cross-border online retail market, and the business trend of Youquhui has also increased.

According to the prospectus, Youquhui recorded revenue of 2.8 billion yuan in 2020. From the perspective of revenue growth from 2018 to 2020, the company’s revenue has shown a characteristic of steady growth. The company’s revenue scale in 2020 is comparable 247% of the company (Ruo Yuchen, which is positioned as a fast-moving brand e-commerce company on the A-share SME board), has a significant lead.

Another point of concern to investors is that Youquhui has net losses of 79.495 million yuan and 16.162 million yuan in 2019 and 2020, respectively, but according to the prospectus, the losses are mainly due to changes in the fair value of preferred stocks.

In the rapid growth of some companies, it is very common to issue convertible preferred stocks for financing development. During the rapid growth process, the company’s valuation continues to rise, resulting in a huge “book appreciation” of these preferred stocks. The International Financial Reporting and Accounting Standards require that the “book value increase” of this preferred stock be counted as a loss, which has created the illusion that many high-growth companies have a book “loss”.

To borrow from Kai-Fu Lee, the head of Innovation Workshop, the fair value loss of preferred stocks is not a real loss (here refers to a loss incurred in operation), but includes the value-added of investors. That is, the greater the increase in valuation, the greater the “book loss” caused by the fair value of preferred stocks, and these increasing “losses” are in fact a testament to the company’s rapid growth.

Excluding the influence of factors such as changes in the fair value of preferred shares, Youquhui’s adjusted non-IFRS profits for 2019-2020 should actually be 139 million yuan and 107 million yuan. Judging from the adjusted data, Youquhui’s profitability is relatively healthy, and it has been able to continue to generate relatively stable profits.

The company’s investment value and growth, or the changes in the fair value of preferred stocks shown on its books, have a preliminary “show”. The author is still looking forward to the listing of Youquhui, which will further demonstrate long-term value creation capabilities on the track of rapid growth potential. With the continuous release of performance, the company’s valuation may still have a large room for improvement.

Gross profit margin continues to increase, and internal growth is evident

As the TOP1 existence in the e-commerce operation service field of Japanese FMCG brands, we interpret the revenue structure of Youquhui from two dimensions.

First, it is divided according to the traditional distribution, agency sales and operation business of brand e-commerce. Youquhui’s business income mainly comes from B2B, B2C sales gap and brand operation service fees, of which B2B revenue accounted for 43.9%, B2C revenue accounted for 54.9%, and service fee revenue accounted for 1.2%; the overall value of B2C is higher. The proportion of revenue increased from 43% in 2018 to 55% in 2020.

The second method is to divide according to the cross-border trade, general trade and service fee models. According to the prospectus, the three models achieve revenues of 42.7%, 56.1%, and 1.2% respectively. Similarly, the gross profit margin is relatively low. The proportion of revenue generated by the high cross-border trade model has increased from 34% in 2018 to 43% in 2020.

The most direct result of the continuous optimization of the business structure is the continuous improvement of the company’s gross profit and gross profit margin, and the establishment of a relatively stable profitability. From 2018 to 2020, the gross profit margin of Youquhui is 24.3%, 28.9% and 31.7%, and the trend of continuous improvement is significant.

(Source: company prospectus)

According to the prospectus, Youquhui recorded a gross profit of 870 million yuan in 2020. According to statistics from 2018 to 2020, the company’s compound annual growth rate (CAGR) of gross profit reached 20.6%. The operating profit and adjusted net profit during the period can be steadily maintained at 140 million and 100 million or more respectively.

Based on the above, from the financial data, Youquhui has shown a good side, and it also has better performance data than comparable companies in the same industry. This is not only the advantage brought by the company’s scale effect, the author believes that it is also due to Brought by the company’s overall strength or the accumulated advantages formed by competitive barriers, as a leading enterprise in the FMCG brand e-commerce operation service track, Youquhui has demonstrated its “both offensive and defensive” in its latest prospectus. Characteristics, growth is also not lacking in certainty. Next, we will continue to expand our horizons and timeline, and look at the company’s investment value from a longer-term perspective.

Strong late-comer advantage, occupying a favorable position in the segmented track of brand e-commerce

As for the future growth space of Youquhui, it can be analyzed from its market position and service capabilities.

According to the information, Youquhui has a significant first-mover advantage in the cross-border field. It is not only the first batch of cross-border e-commerce operation service providers on Tmall International, and the first batch of e-commerce operation service providers to deploy warehouses in bonded areas, but also the first. Approved operation service providers responsible for Moony and Kobayashi brand Tmall International CIP (Centralized Import Procurement) innovation projects.

Youquhui has been awarded a five-star service provider on Tmall for many consecutive years, and it is also a purple star service provider on Tmall International. This is one of the few branded e-commerce service providers certified by China’s largest e-commerce platform. At present, Youquhui Operating 18 Tmall flagship stores and 26 Tmall international flagship stores.

In addition, Youquhui is also a member company of Jingdong Meili Alliance, and is a platform-certified beauty brand e-commerce service provider. According to the “Comprehensive Competitiveness Ranking List of Chinese Brand E-commerce Service Providers” recently released by the third-party data agency iiMedia Research, Youquhui was selected as one of the Top 15 Chinese Brand E-commerce Service Providers in Comprehensive Competitiveness, reflecting the company’s comprehensive strength and recent years The rapid growth is obvious to all in the industry.

According to the Insight Consultation report, Youquhui ranked first among Chinese branded e-commerce solution providers in terms of GMV of Japanese branded fast-moving consumer goods sold in China through e-commerce channels in 2019, with a market share of 5.5%.

(Source: company prospectus)

Currently, Youquhui operates 88 stores on major e-commerce platforms, providing a total of 28 brand partners and 66 brands with branded e-commerce solutions, of which 58 brands are from Japan.

Compared with general trade, cross-border trade is a breakthrough point for overseas brands to enter the Chinese market, especially for small and medium-sized brands, it is the most convenient choice for them to enter the Chinese market. Cross-border e-commerce supply often needs to coordinate multiple participants. Professional cross-border e-commerce solution providers like Youquhui continue to highlight their business advantages and can seize the opportunity of rapid market expansion.

According to reports from Zhuzhi Consulting and others, from 2014 to 2019, the market size of China’s imported brand e-commerce operation services increased to 559.2 billion yuan at a compound growth rate of about 40.2%. At the same time, the scale of this market is expected to continue to expand at a compound growth rate of about 8.2%, reaching 829.3 billion yuan by 2024. In the Japanese fast-moving consumer brand field focused on by Youquhui, the corresponding e-commerce service market has grown even faster, with approximately 43.1% from 2014 to 2019, and approximately 8.7% from 2019 to 2024.

(Source: company prospectus)

And it’s worth emphasizing that Based on data analysis, Youquhui also has outstanding brand marketing capabilities and content production capabilities.

Look at the data intuitively, The number of fans in all B2C flagship stores operated by Youquhui has exceeded 10 million Among them, the Sophie Tmall flagship store and Moony Tmall international flagship store have 3.3 million fans and 1.8 million fans respectively. In terms of content layout, Youquhui has established its own MCN agency Lido Culture, and incubates its own KOLs on e-commerce platforms such as Taobao, Xiaohongshu and Douyin.

Corresponding, Youquhui’s powerful new brand incubation capabilities cannot be ignored . Taking Gangwon Province as an example, using ECRP system and user behavior models to analyze and use data, Youquhui has successfully solved the challenges of low repurchase rate, low promotion efficiency, and unbalanced income structure faced by Gangwon Province’s new entry into the Chinese market. Successfully stimulated the stickiness of its brand users. Judging from the repurchase rate indicators of large domestic e-commerce festivals such as “Double 11”, the repurchase rate of Tmall international stores in Gangwon Province operated by the company has increased from 11% in 2018 to 29% in 2020.

Concluding part

In summary, the author judges that among the few powerful brand e-commerce service companies, Youquhui, which has differentiated competitive advantages, has the opportunity to break through and grow rapidly.

It is worth mentioning that Youquhui not only stands on the competitive track of cross-border e-commerce, fast-moving consumer products, and B2C e-commerce in the growth stage, but the company currently exhibits strong capabilities in capturing traffic, mining data, and marketing monetization. , And the new brand incubation capabilities generated by the platform that can comprehensively reflect the company’s integrated, omni-channel, high-value-added, and full-life-cycle e-commerce operation and comprehensive service capabilities, which provide a deep foundation for the company’s “late-mover advantage”. It is expected to accelerate the realization of the company’s ranking round and increase in influence in the industry. Therefore, the time of Youquhui’s listing fell above the critical point of the company’s new round of outbreak, which can be said to be in line with the law and trend of the development of things.

The menacing Youquhui will undoubtedly bring a lot of pressure on competing companies in the same industry, and even stimulate the entire branded e-commerce service industry to produce a similar “catfish effect”. The company’s continuous strengthening of the Internet platform’s “bilateral” “Network effect” is one of its important intrinsic values. With the deepening of the “moat”, Youquhui’s listing in Hong Kong is a good opportunity for it to continue to grow bigger and stronger. For investors, the same should not be done. Ignore such opportunities

The grand occasion is so because this year’s 618 is a double milestone for JD.com. On the one hand, as a single-handed establishment of 618, it has developed into a mid-year festival in which all walks of life compete to participate. This year is the 18th year of JD 618. On the other hand, when “choose one of the two” has completely become a thing of the past, in this year’s 618, which has the meaning of “carrying on the past and opening up the future”, JD.com, which was once chosen one of the two, also released greater momentum and naturally assumed the role of 618. Responsibility to demonstrate new development directions. The significance is great, and the responsibilities are heavy, but as new and old players such as Tmall, Douyin, Kuaishou, and Pinduoduo are all “suffocating big moves”, JD’s pressure and challenges are not small. What’s interesting is that there could have been some vigorous big moves. JD.com, which “made a big news” for this year’s extraordinary 618, was just staring at providing businesses with a better business environment and providing consumers with a better experience. These two things are carried out step by step in a relatively low-key manner. Jingdong has changed. From a powerful platform to a low-key server; from a home game controller to a behind-the-scenes supporter. But it was in this 18-year-old JD.com “adult ceremony” that merchants became more lively and consumers were more satisfied. Merchants “before going on stage”, Jingdong “behind the scenes” This year’s JD 618 is a “show venue” entirely owned by merchants and consumers. Merchants will perform on stage with great affection, while JD.com has become a “server” behind the scenes, quietly guaranteeing the excitement of the “show”. Thus, won the constant applause of consumers on the stage. Earlier, Jingdong announced that during the 618 period, it will help more than 230 brands to achieve orders exceeding 100 million yuan. In order to achieve this goal, Jingdong, the “service provider” behind the scenes, has implemented a series of measures throughout the event, creating the lowest cost and most efficient JD 618 for merchants in history, allowing them to be the “absolute protagonist” at the year-end ceremony. Enjoy “show”. First of all, the “entry method” is simple enough, the “program presentation” is efficient enough, and the “performance environment” is fair enough. As a result, hundreds of thousands of brand merchants, 3 million offline stores, and more than 20 million people in the entire industry chain will flourish. Compared with the past, JD.com has simplified the business entry process, and can complete the entry information submission in an average of 30 minutes, which is three times faster than before. At the same time, in order to improve the operating efficiency of merchants, JD.com’s merchant back-end management tool “Jingmai” accurately matches the growth tasks for merchants of different operating levels, and allocates a variety of free rights to enhance the comprehensive operating capabilities of the store. For businesses with multiple stores, “Jingmai” can support businesses to log in at the same time. Not only that, in order to allow merchants to better welcome the 618, JD.com also specially optimized the “exclusive customer service” function, and launched a number of new functions such as batch invitations and one-click marketing message access. If merchants use them reasonably, they can provide customer service Operational efficiency is doubled, and the conversion rate of exclusive customer service reach is increased by 10%. After ensuring the simplicity and efficiency of the 618 “stage”, “fairness” needs to be taken into account. Through systems such as “Hubao Hammer” and “Jingying Insurance”, JD.com can thoroughly investigate and clean up high-risk stores through risk management and control measures, and promptly and effectively stop malicious behaviors from intruding on store operations, and escort merchants across the platform. At present, JD.com “Hubaohammer” has escorted more than 40 billion brands, and “Jingyingbao” has helped businesses avoid losses of more than 1.2 billion yuan from January to April 2021 alone. When JD.com has set up a sufficiently attractive 618 “stage”, there will be hundreds of thousands of brand merchants, 3 million offline stores, and more than 20 million people performing on the same stage in the entire industry chain. During the 618 period of JD.com alone, over 30,000 new brands/new stores appeared on JD.com, and nearly 2.44 million new products were launched on JD.com. Among them, a large number of cutting-edge fast-moving brands, industry-leading brands such as Yuanqi Forest, Li Ziqi, Guanyun, Sandunban, and Sanban, have opened official flagship stores on JD.com. Secondly, with both “performance guidance” and “program rewards”, JD 618 has become the “largest incremental field” for businesses and industries. In today’s consumer era where channels have become infinitely dusty, no matter how fragrant the wine is, one is afraid of the depths of the alleys, and no matter how good the “performance” is, the audience is afraid of stunned. In order to attract the attention of consumers to the greatest extent, JD.com “Jing Zhuntong” launched the “Beijing Speed ​​Push” minimalist advertising model, deployed “new/new products/explosive products” scene-based advertising, and revised and upgraded “JD Direct Investment”. Measures such as these have greatly improved the efficiency of business advertising operations and helped stores efficiently attract traffic. At the same time, during the 618 period, JD.com launched the “Qianmo-omni-channel marketing incentive plan”. In addition to supporting brands and merchants in business scenarios such as CPS, Jingzhantong Advertising, and Donglian Plan, the brand also purchased advertising resources independently outside the station. After JD.com reaches the policy threshold, a single brand can also receive virtual gold rewards of up to 1 million and traffic rewards of up to 3 million UVs. In addition, the JD Live Broadcasting Base number also vigorously supported industry belt merchants during the 618 period, focusing on “good source” IP live broadcast, helping over 100 industry belt products for brand promotion and product sales. Judging from the official JD.com battle report, on June 1st, the “good start” of the whole day, more than 60% of the core store orders have increased by more than 100% year-on-year, major brand merchants are ushering in explosive growth, JD has become the brand merchants Maximum incremental field”. In addition, the performance of the new stores is very impressive. The average single-store turnover of the core stores settled in this year during JD 618 is 4.3 times the average single-store turnover of the core stores settled last year during the 618 period of that year. Finally, the “reserve force” is sufficient, and JD.com is helping the merchants with their wonderful and long-term “performance”. Unlike daily activities, 618 is a carnival involving all citizens. Although the turnover of merchants will increase explosively, at the same time, for many merchants, especially small and medium-sized merchants, there will be a certain amount of financial pressure to prepare sufficient goods in advance. In order to help merchants alleviate the pressure on liquidity of funds, JD.com’s financial products such as Jingxiaodai and Jingbaobei have allowed businesses to stock up and expand their operations without worry. For example, Beijing Microloan products launched a number of activities such as special withdrawals and interest rate discounts for merchants on the Jingdong platform during the 618 period, providing merchants with more than 250,000 funds and special withdrawals exceeding 1 billion yuan. Since the launch of 618, JD has provided more than 200 billion yuan in financial support to 300,000 online and offline small, medium and micro enterprises, providing them with strong capital guarantee for stocking and replenishment, and helping businesses achieve growth. From creating a simple, efficient, fair and transparent operating environment, to reducing costs and increasing efficiency with precise traffic support and marketing rewards, to reducing the pressure on merchants to stock up funds through financial support, and eliminating worries, one measure is implemented to users When experiencing with merchants, JD.com, which returned to the back of the scene, showed even more the light of a “service provider”. *The pictures in this article are all from the Internet

First, it is divided according to the traditional distribution, agency sales and operation business of brand e-commerce. Youquhui’s business income mainly comes from B2B, B2C sales gap and brand operation service fees, of which B2B revenue accounted for 43.9%, B2C revenue accounted for 54.9%, and service fee revenue accounted for 1.2%; the overall value of B2C is higher. The proportion of revenue increased from 43% in 2018 to 55% in 2020. The second method is to divide according to the cross-border trade, general trade and service fee models. According to the prospectus, the three models achieve revenues of 42.7%, 56.1%, and 1.2% respectively. Similarly, the gross profit margin is relatively low. The proportion of revenue generated by the high cross-border trade model has increased from 34% in 2018 to 43% in 2020. The most direct result of the continuous optimization of the business structure is the continuous improvement of the company’s gross profit and gross profit margin, and the establishment of a relatively stable profitability. From 2018 to 2020, the gross profit margin of Youquhui is 24.3%, 28.9% and 31.7%, and the trend of continuous improvement is significant. (Source: company prospectus) According to the prospectus, Youquhui recorded a gross profit of 870 million yuan in 2020. According to statistics from 2018 to 2020, the company’s compound annual growth rate (CAGR) of gross profit reached 20.6%. The operating profit and adjusted net profit during the period can be steadily maintained at 140 million and 100 million or more respectively. Based on the above, from the financial data, Youquhui has shown a good side, and it also has better performance data than comparable companies in the industry. This is not only the advantage brought by the company’s scale effect, the author believes that it is also due to Brought by the company’s overall strength or the accumulated advantages formed by competitive barriers, as a leading enterprise in the FMCG brand e-commerce operation service track, Youquhui has demonstrated its “both offensive and defensive” in its latest prospectus. Characteristics, growth is also not lacking in certainty. Next, we will continue to expand our horizons and timeline, and look at the company’s investment value from a longer-term perspective. Strong late-comer advantage, occupying a favorable position in the segmented track of brand e-commerce As for the future growth space of Youquhui, it can be analyzed from its market position and service capabilities. According to the information, Youquhui has a significant first-mover advantage in the cross-border field. It is not only the first batch of cross-border e-commerce operation service providers on Tmall International, and the first batch of e-commerce operation service providers to deploy warehouses in bonded areas, but also the first. Approved operation service providers responsible for Moony and Kobayashi brand Tmall International CIP (Centralized Import Procurement) innovation projects. Youquhui has been awarded a five-star service provider on Tmall for many consecutive years, and it is also a purple star service provider on Tmall International. This is one of the few branded e-commerce service providers certified by China’s largest e-commerce platform. At present, Youquhui Operating 18 Tmall flagship stores and 26 Tmall international flagship stores. In addition, Youquhui is also a member company of Jingdong Meili Alliance, and is a platform-certified beauty brand e-commerce service provider. According to the “Comprehensive Competitiveness Ranking List of Chinese Brand E-commerce Service Providers” recently released by the third-party data agency iiMedia Research, Youquhui has been selected as the top 15 comprehensive competitiveness of Chinese brand e-commerce service providers, reflecting the company’s comprehensive strength and recent years The rapid growth is obvious to all in the industry. According to the Insight Consultation report, Youquhui ranked first among Chinese branded e-commerce solution providers in terms of GMV of Japanese branded fast-moving consumer goods sold in China through e-commerce channels in 2019, with a market share of 5.5%. (Source: company prospectus) Currently, Youquhui operates 88 stores on major e-commerce platforms, providing a total of 28 brand partners and 66 brands with branded e-commerce solutions, of which 58 brands are from Japan. Compared with general trade, cross-border trade is a breakthrough point for overseas brands to enter the Chinese market, especially for small and medium-sized brands, it is the most convenient choice for them to enter the Chinese market. Cross-border e-commerce supply often needs to coordinate multiple participants. Professional cross-border e-commerce solution providers like Youquhui continue to highlight their business advantages and can seize the opportunity of rapid market expansion. According to reports from Zhuzhi Consulting and others, from 2014 to 2019, the market size of China’s imported brand e-commerce operation services increased to 559.2 billion yuan at a compound growth rate of about 40.2%. At the same time, the scale of this market is expected to continue to expand at a compound growth rate of about 8.2%, reaching 829.3 billion yuan by 2024. In the Japanese fast-moving consumer brand field focused on by Youquhui, the corresponding e-commerce service market has grown even faster, with approximately 43.1% from 2014 to 2019, and approximately 8.7% from 2019 to 2024. (Source: company prospectus) And it is worth emphasizing that, based on data analysis, Youquhui also has outstanding brand marketing capabilities and content production capabilities. Intuitively looking at the data, the number of fans in all B2C flagship stores operated by Youquhui has exceeded 10 million, of which Sophie Tmall flagship store and Moony Tmall international flagship store have 3.3 million fans and 1.8 million fans respectively. In terms of content layout, Youquhui has established its own MCN agency Lido Culture, and incubates its own KOLs on e-commerce platforms such as Taobao, Xiaohongshu and Douyin. Correspondingly, Youquhui’s strong ability to incubate new brands cannot be ignored. Taking Gangwon Province as an example, using ECRP system and user behavior models to analyze and use data, Youquhui has successfully solved the challenges of low repurchase rate, low promotion efficiency, and unbalanced income structure faced by Gangwon Province’s new entry into the Chinese market. Successfully stimulated the stickiness of its brand users. Judging from the repurchase rate indicators of large domestic e-commerce festivals such as “Double 11”, the repurchase rate of the company’s Gangwon-do Tmall international store has risen from 11% in 2018 to 29% in 2020. Concluding part In summary, the author judges that among the few powerful brand e-commerce service companies, Youquhui, which has differentiated competitive advantages, has the opportunity to break through and grow rapidly. It is worth mentioning that Youquhui not only stands on the competitive track of cross-border e-commerce, fast-moving consumer products, and B2C e-commerce in the growth stage, but the company currently exhibits strong capabilities in capturing traffic, mining data, and marketing monetization. , And the new brand incubation capabilities generated by the platform that can comprehensively reflect the company’s integrated, omni-channel, high-value-added, and full-life-cycle e-commerce operation and comprehensive service capabilities, which provide a deep foundation for the company’s “late-mover advantage”. It is expected to accelerate the realization of the company’s ranking round and increase in influence in the industry. Therefore, the time of Youquhui’s listing fell above the critical point of the company’s new round of outbreak, which can be said to be in line with the law and trend of the development of things. The menacing Youquhui will undoubtedly put a lot of pressure on competing companies in the same industry, and even stimulate the entire branded e-commerce service industry to produce a similar “catfish effect”. The company’s continuous strengthening of the Internet platform’s “bilateral” “Network effect” is one of its important intrinsic values. With the deepening of the “moat”, Youquhui’s listing in Hong Kong is a good opportunity for it to continue to grow bigger and stronger. For investors, the same should not be done. Ignore such opportunities

Produced | Sohu School of Business

Edit | Xu Xiaoqi

Chief Editor | Wang Demin

According to data from the Prospective Industry Research Institute, from the perspective of the proportion of sports brands at home and abroad, from 2010 to 2019, among the top 20 brands in terms of market share, the penetration rate of foreign brands is on the rise, while the penetration rate of domestic brands is on the decline. However, outstanding local brands represented by Li Ning, Anta, and Xtep are accelerating their rise.

SKECHERS China, South Korea and Southeast Asia CEO Chen Weili said in an interview with Sohu Business School “Achieving 100 People” that international brands have two advantages. The first is that the market is open to the whole world, and the supply chain is stronger. Second, product sales are more stable, with sales channels reaching more than 100 countries.

“but The advantage of domestic brands is to understand China, this advantage is very powerful . To this day, I don’t think I understand China. “Chen Weili said frankly.

In his opinion, the founders of Anta and Li Ning were both born in China, and he has only been in China for more than a decade. Although I am also working hard to understand China, the depth is still not enough. Therefore, multinational companies must use Chinese thinking to manage their companies.

Talking about the future, Chen Weili said, After the epidemic, all industries must be shuffled, Because consumer preferences have changed. But the reshuffle of the sports industry is not too obvious . However, some brands will have operational and inventory pressure, which is also an opportunity for brands, and they have the opportunity to occupy more market shares.

He said that under the epidemic, All brands are looking for new outlets and growth points, which are helpful to the improvement of the entire industry. Only by continuing to abide by laws and regulations operating in China, strengthening corporate governance, and being a brand that respects China and that Chinese consumers love, can there be more lasting development.

Thanks to the oil crisis of the 1970s, the Honda Civic achieved great success. This is also the first Honda model to succeed outside of the Japanese domestic market. The model’s CVCC engine appeared in 1973 and didn’t need a converter to meet the EPA’s 1975 emissions standards. This has helped Civic make a leap compared to competitors present on the market at any time. Honda Civic The current Honda Civic is the 11th generation and is renowned for its economy, reliability and fun driving experience. This model has become its flagship product in the C-segment sedan segment. This product is suitable for families. Meanwhile, the Si and Type R performance versions launched later are products for those who love more strength and personality. 2. Nissan Z (51 years) Nissan Z The first Nissan Z-car appeared in 1969 as a 2-door rear-wheel drive sports car, using a 6-cylinder engine. For the 7th generation, it seems that the Nissan Z has not changed much. Over the decades, four-seat, cabriolet, T-top and Nismo versions have entered the market. The first model in this product line is called Nissan Fairlady Z or Datsun 240Z (depending on the market). The inheritance of the original Z-car is a testament to the position of Japanese models in the popular car field. 3. Chevrolet Camaro (54 years) Chevrolet Camaro In 1965, information began to circulate about Chevrolet starting to produce a 2-door, 4-seater coupe with a 6-8 cylinder engine. The new car was codenamed Panther but was first introduced as the Camaro in 1966. The Chevrolet Camaro is currently in its 6th generation but took an 8-year hiatus between the 4th and 5th generations. Camaro’s name has no specific definition. However, according to what Chevy shared with the press when the car was launched, Camaro is “a” small, vicious monster and “eats” Mustangs (horses). This is a play on words, referring to the outstanding power of the Camaro because Mustang is the name of another model of the company, which also means horse. 4. Toyota Corolla (54 years) Chevrolet Corolla The same year Chevrolet tried to “take down” Ford with the Camaro, Toyota was also busy bringing the Corolla to market for the first time. Over the generations, the Corolla has gradually become the best-selling car model in the world after surpassing the Volkswagen Beetle. From 1966 to 1983, through 4 generations, Chevrolet Corolla used rear-wheel drive. The 5th generation switched to front-wheel drive. In the 12th generation, the Corolla became a fuel-efficient car, using front-wheel drive and in a sedan/hatchback configuration. 5. Ford Mustang (56 years) Ford Mustang When Ford launched the Mustang in 1964, the American automaker only set a goal of selling 100,000 a year. Surprisingly, 400,000 cars were sold in the first year and within 2 years, more than 1 million cars were on the road. The success of the Mustang is a legend. The car continued to be produced continuously for 6 generations after that. The influence of the Mustang grew and spread to Chevrolet, Pontiac, AMC, and even Toyota.

Furniture is not only items in daily life but also a way for owners to affirm their position and lifestyle. That is why there are furniture brands that cost a fortune but still attract consumers. Henredon is considered the world’s best furniture design and manufacturing brand. With nearly 70 years of operation, this brand always creates “super products” to serve the “giants”. Restoration Hardware is one of the youngest but most popular furniture brands in the world. Restoration Hardware provides the world market with luxurious, comfortable and comfortable furniture products. Edra was founded in 1987, is a furniture brand from Italy. Edra’s products are the perfect combination of tradition and modernity, with a fresh and youthful design. Poliform is famous as a luxury furniture brand that only provides furniture in separate sets at very expensive prices. Boca do Lobo creates unique and sophisticated furniture pieces for the upper class. Products of this brand are usually limited editions. Kartell is a luxury furniture brand born in 1949. Kartell uses unique, luxurious and durable materials. Fendi Casa brings to the interior world unique products with contemporary colors. Many handmade products of this brand, although expensive as a fortune, are still “sold out”. With a long history (1946), Henkel Harris is a famous American furniture brand with high-class products for the rich. Christopher Guy has been operating since 1999, is one of the most expensive furniture brands in the world. This brand specializes in decorative mirrors and a variety of high-quality wooden furniture. French Heritage is a French furniture brand, specializing in items with styles from classic, neoclassical to modern. The price of French Heritage products is very expensive, a chair usually costs more than 4,000 USD (hundred million dong). List of 10 most expensive furniture brands in the world, according to Mostluxuriouslist.

According to SCMP, in addition to the ability to create art, RM of BTS is a famous art collector. The male singer owns bearbrick toys of various sizes by artist Brian Donnelly. Models of the brand under the Companion collection cost up to $ 5,000 each. Photo: @BTS_twt. SCMP said RM is a huge fan of American artist Brian Donnelly. He doesn’t mind spending large sums of money on toy models. Male singer and colleague J-Hope once appeared at the Kaws: Holiday event organized by Kaws in Korea. Image: After moving to live in a $7.4 million penthouse in Hannam, Seoul, G-Dragon regularly shares pictures of the interior of the luxury apartment. In addition to expensive tables and chairs, the leader of Big Bang owns many works of art. The most expensive painting is worth $3.2 million – an amount that could buy three apartments in South Korea, according to Insight. Photo: @xxxibgdrgn. In the show Hypebeast, G-Dragon introduced many paintings by artists such as Naoki Tomita, David Hockney, Jean Royere, George Condo, Charlotte Perriand… SCMP said that the male singer is not afraid to spend huge money on paintings and works. sculptures. Photo: @xxxibgdrgn. In addition to collecting artwork, G-Dragon is also a star with an interest in supercars. G-Dragon’s luxury car collection includes Bentley Continental GT, Lamborghini Aventador and Rolls-Royce Phantom. In particular, the Bentley is valued at about $ 350,000, while the “modified” Lamborghini costs up to $ 500,000. The most expensive car model of the male singer is Rolls-Royce priced at 650,000 USD. Photo: SCMP. Junsu (JYJ) is a star with a passion for playing supercars in the Korean entertainment industry. According to TMI News, the singer’s expensive car collection includes Ferrari 458 Italy, Rolls-Royce Phantom Drophead Coupe, Audi R8 Spyder, Bentley Flying Spur, Porsche Panamera and Aston Martin Vanquish Volante. According to SCMP, Junsu is a rare Korean star with a Lamborghini Aventador supercar. The value of the male singer’s supercar collection is up to $3.7 million. Photo: @xiaxiaxia1215. According to SCMP, Lisa is the highest-earning member of BlackPink group. The singer’s net worth is currently at $10 million. After becoming the brand ambassador of Bvlgari, the Thai-born star joined the brand association of Korean showbiz, especially luxury watches. She owns a collection of Rolex Lady Datejust watches in many different colors, each priced at about $12,000. Photo: @lalalalisa_m. BlackPink’s Jennie is called “Chanel girl” by Korean media and fans (rough translation: Chanel girl). Not only attracting attention with the brand’s latest collections, the 25-year-old idol often wears classic designs. In an interview with AP at Paris Fashion Week, the singer said the first brand she bought was a Chanel backpack. Photo: @faveslooks. According to SCMP, with 1,000 pairs of shoes, singer Sandara Park (Dara) will beat any star with a passion for collecting branded shoes in Korea. In one sharing, the former 2NE1 member said that she loves street fashion more than high heels and bags. Her collection includes hard-to-find items such as Supreme x Nike Airmax 98 Red, Balenciaga shoes for $895, Off-White x Nike Air Max 97 Menta shoes for $745… Photo: @daraxxi.

In this article, they emphasize that G-Dragon (Big Bang) was chosen as Chanel’s brand ambassador after attending the show under the brand name Chanel. Paris Fashion Week 2015 . This event marks an important milestone, becoming a stepping stone for other idols to go deeper into the fashion field. Reporter Woo Hyungjun commented, “Since then, more and more Korean idols have become luxury fashion brand ambassadors.” G-Dragon has a close relationship with the Chanel brand. Photo: Chanel. G-Dragon is not a strange face to famous fashion brands. Since 2009, the male artist has had the opportunity to work with Louis Vuitton. The French fashion house signed a contract to sponsor costumes for the debut album of the leader of Big Bang. Before that, the company had never sponsored any Korean stars. Also follow SBS , choosing a rising star to become an ambassador is a very good way of marketing from brands. Not only with a number of photo sets, the idols contribute to bringing the image of luxury fashion to the public through their lifestyle. BlackPink members are all brand ambassadors for famous fashion houses. Photo: Kiss Asian. Currently, many Korean idols are selected as brand ambassadors such as Kai (EXO), BTS, BlackPink… They create positive effects for the brand. For example, Jimin (BTS) made a Louis Vuitton T-shirt cost 755 USD to be bought in many countries, Jisoo and Jennie (BlackPink) are the stars with the biggest media value in Vietnam. Paris Fashion Week Fall – Winter 2021…

Many readers have sent letters to complain to the advertising standards regulator (ASA) that the photos are apathetic, socially irresponsible when using thin, lifeless models. The brand immediately responded to public comments and said that this model was chosen because of her unique beauty and high-fashion body. The slim model appeared in The Sunday Times Style magazine. Photo: Independent. The brand also confirmed that the selected model had appeared on the fashion catwalk in Paris (France) – where girls with too thin bodies were not allowed to perform on stage. Max Mara provides another image for the public to see the healthy, normal appearance of long legs. However, the ASA said that taking pictures from the side will make viewers attracted to the girl’s body shape. The agency also noted the photo highlights the bony frame and protruding hips, clearly visible behind the fabric. “The use of light to create contrast on the outfit makes the model’s figure appear thin and lifeless. For these reasons, we consider the model underweight and the advertisement to be irresponsible. responsibility of Max Mara,” the ASA said. The agency also issued a decision to ban brands from reusing images to promote campaigns with the appearance of models that do not meet health standards. Journal BILLION he Sunday Times Style declined to comment and await the results of the ASA investigation. Max Mara also often uses skinny models on the catwalk. Photo: Vogue. In 2017, a law was passed in France banning long legs too thin from walking on the catwalk. Accordingly, models need a certificate from a doctor, proving that they are in good health, with a body mass index (BMI) over 18. For example, a person with a height of 1.75 m must weigh at least 50 kg. allowed to perform. The French Health Ministry said the purpose of this law is to limit eating disorders, anorexia, affecting the health of about 50,000 people today and eliminate unrealistic standards of beauty. Any recruiter or model manager who doesn’t comply with the law faces a fine of $85,000 and six months in prison. Italy, Spain and Israel now apply similar regulations. However, banning the appearance of skinny models is still only a rule on paper. By the fact, long legs with a full body compared to the standards of the fashion house will definitely be rejected during casting. The new slim model with a slim figure represents the right criteria in high fashion collections. Photo: Cosmopolitan.

“Real witch” Viet Tu with super double super show million USD Dubbed a “stage witch”, a pioneer in bringing Vietnamese multimedia scene art to the international entertainment industry map, Viet Tu continues to turn the “sleepless city” of Grand World into a ” the art entertainment sanctuary “when treating the audience with a fascinating scene party in the million dollar super show duo,” The Quintessence of Vietnam “and” Colors of Venice “ With 2,920 daytime mini-shows such as Changing the guard, Four Marks of Honor, Wedding, Opening Hong Phat … and the highlight is 365 “big show” at night taking place all year round, “The quintessence of Vietnam” not only gives “Through the air” visitors, directly experience the quintessence of Vietnamese culture with all 5 senses but also make visitors’ emotions burst through sublimated performances of vibrant sound and brilliant light. The large stage of “The Quintessence of Vietnam” with the participation of 200 actors, is the place where countless “tricks” of Viet Tu “witch” are hidden like the stage of “transformation”, the walking house, the moon. giants, flying people, explosions … take the viewer from surprise to surprise The concert of sound and light at the “sleepless city” Grand World becomes ever more vibrant with the ingenious and rhythmic continuation of “Colors of Venice” – multimedia show art scene. on Vietnam’s top-scale water surface, inspired by the quintessence of European culture The 30-minute-every-night show at Kenh Dao Area and Central Lake has bold European design, combining romantic love story with the most modern laser technology in Vietnam, showing effects mapping on a giant mechanical fan system … promises to bring visitors into the world of magical visual experiences The 30-minute-every-night show at Kenh Dao Area and Central Lake has bold European design, combining romantic love story with the most modern laser technology in Vietnam, showing effects mapping on a giant mechanical fan system … promises to bring visitors into the world of magical visual experiences “King of Bamboo” Vo Trong Nghia with the largest “green steel” project in Vietnam For the first time “landed” on Ngoc Island, “bamboo king” Vo Trong Nghia brought pride of quintessential Vietnamese culture to a new height with the largest bamboo project in Vietnam. The “Legend of Bamboo” includes 32,000 bamboo trees in Tay Ninh, which are successfully arranged with a staggering scale, nearly 15 m high, an area of ​​700 m. 2 As the leading architect of bamboo, Vo Trong Nghia has contributed to bringing a new perspective on Vietnamese architecture, while affirming the position of “green steel” – pure Vietnamese material in the world. The latest masterpiece of the famous architect at Phu Quoc United Center is the perfect combination of unique ethnic cultural symbols such as lotus flowers, bronze drums and strong, indomitable bamboo images. Vietnamese people contribute to bringing the national beauty closer to domestic and international tourists Located right in the middle of Legend Square, right next to the beautiful outdoor Art Park Urban Park, “Legend of Bamboo” promises to be a “tired hand” check-in point for visitors when coming to Ngoc Island. Legendary Teddy Bear at the first “bear house” of Vietnam With global gravity, Teddy Bear has created a wave of fans around the world, turning the “bear houses” into desirable destinations of visitors of all ages. Each year, the Teddy Bear Museums all over the five continents attract millions of visitors, to be immersed in the journey “through the air” back to childhood and explore the world in separate ways. In the multicultural world of Phu Quoc United Center, visitors also get lost in the world of legendary teddy bears for the first time – an “immortal” friend of all generations. In the Top 5 Teddy Bear Museum in the world, the first Teddy Bear Museum in Vietnam at Phu Quoc United Center with more than 1,500 square meters of display and entertainment, owns a unique 4-storey, 5-inch Donut-shaped architecture. experience area exhibiting more than 500 teddy bears under the theme of fascinating Teddy Bear Du The theme is inspired by the famous Indiana Jones movie, recreating the adventure story of the teddy bear Teddy Jones and preserving unique artifacts about the fascinating lands that the “explorer” Teddy Jones has conquered. Here, visitors are also allowed to check-in with the most unique Teddy bear designs in the world such as: Teddy parachutes down to Hue imperial palace, Teddy in traditional ao dai costume, Teddy can take a boat to visit Ha Long Bay. , Teddy immersed himself in the exciting victory atmosphere of the U23 Vietnam team … All these cult cultural brands will officially be “launched” at Phu Quoc United Center at the same time with the opening event of the top sleepless entertainment complex in Southeast Asia.

The designs in Taile spring-summer 2021 collection of designer Tai Le. Fashion designer Tai Le was born in Hanoi into a family with rich artistic traditions. Passionate about fashion since childhood, he pursued and had 15 years of training in the US in the field of fashion and business. Tai Le graduated with excellence in fashion design with the award “Student of the Year” (2017) at Parsons School – The New School of Design (a famous American school of fashion design). In 2017, he launched his own brand name Taile, then continuously appeared at fashion events such as Hongkong Fashion Week (2018, 2019) and New York Fashion Week (2019). Tai Le’s designs are also present in major fashion markets around the world such as the US, UK, Germany, Italy, Hong Kong (China) … Tai Le’s fashion design can be encapsulated in modern, future and dynamic 3 words. This designer aims to be successful young people with discreet, luxurious yet stylish outfits. His designs often have a wide shape, sophisticated seams, especially high-quality exclusive fabrics. The newest Taile spring / summer 2021 collection by this designer clearly shows style and has lots of new and creative exploration. In addition to the familiar white and gray colors, the designs have a bright blue color interwoven. The wide form is intelligently handled by Tai Le with generous folds, drawstring around the cut line, soft and feminine. The designs use lace materials made of 100% cotton, silk, satin, waterproof polyester … treated, dyed, woven by Japanese technology, tested to the standards to not harm the environment. and does not cause negative impacts on producers, at the same time suitable to the climate of Vietnam. Returning to Vietnam, besides appearing in prestigious events such as the annual Vietnam Fashion Week, designer Tai Le also cooperates with Tan My Fashion Design Company Limited – Tan My Design (61 Hang Trong, Hoan Kiem) – famous traditional fashion destination of Hanoi, to introduce its designs to the fashion lover of Capital. Most recently, in mid-April, he opened a fashion store at Caravelle Hotel Saigon (District 1, Ho Chi Minh City). Director of Tan My Fashion Design Company Limited Nguyen Thuy Linh said: “Tai Le is a talented and well-trained young designer. His designs are modern, luxurious and elegant, in line with world fashion trends. Tan My Design always wants to collaborate with such young designers so that the public, especially international visitors, can better understand Vietnamese fashion ”. Regarding a long-term strategy, not only expanding and meeting the fashion needs of young people, designer Tai Le determined to look to the foreign market to affirm the Vietnamese fashion brand in the international arena. “To have a position outside of excellent design, attention must be paid to fabrics, durability and high-quality accessories on each product. That is what I will focus on to bring Vietnamese fashion to a high level, ”said designer Tai Le.

This makes Korean beauties receive mixed opinions. While fans praise the brand’s sophistication, others say that it is difficult to choose products from the brand if they only look at such advertising. Arin has a radiant, fresh appearance in lingerie and pajamas. Photo: @ .byc.official. One commented above Insight Korea : “The company can completely choose the model to wear underwear. Why does Arin not want to wear them but still sign a contract? There is no lingerie label with advertising photos but the model simply picks up the product like so “. Account Ngan Pham expressed: “I think the brand and the company have discussed with each other. Because Arin goes in a pure, lovely direction, he does not want to have to wear underwear for advertising photos. However, from the customer’s point of view, I do not want to buy. The picture does not evoke the feeling of wanting to order. ” However, many Korean netizens commented in favor of the group member Oh My Girl: “Arin is the model that represents the brand, not for those underwear”, “The customer is the one who wears. Arin doesn’t have to take underwear pictures “… From 2020, Arin (Oh My Girl) has become a model for lingerie and pajamas brand BYC.

The three BLACKPINK members are “muse” of luxury jewelry brands. In less than a year, the three BLACKPINK members become the “muses” of three luxury jewelry brands that have never happened in K-Pop. These brands all affirm that they choose BLACKPINK because of their outstanding temperament, beautiful appearance, and top reputation. Lisa is the ambassador for Bvlgari. However, netizens believe that the real reason lies in the attraction of BLACKPINK on social networks and thus helps the brand’s reputation soar. According to NetBase Quid, a data analysis company, Cartier and Bvlgari have the leading media index of luxury jewelry brands in 2020. The Cartier media index spiked thanks to Jisoo. NetBase Quid calculated that Bvlgari is the most-known jewelry brand on social networks with 2.05 million mentions, more than 20 billion impressions. Cartier is also sticking to the button with 2.03 million name reminders and 17.8 million impressions. These numbers are many times higher than rival brands. Most importantly, all posts related to Bvlgari or Cartier are attached hashtag #lisa, #jisoo and #blackpink. Rosé also helps the Tiffany & Co. brand. better known. The attraction from BLACKPINK has helped Bvlgari or Cartier attract millions of interested people. The image of Jisoo or Lisa wearing the company’s jewelry flooded on social networks also shows that brands benefit greatly when they invite BLACKPINK to be their representative faces. Now, definitely Tiffany & Co. there will be similar success when shaking hands with Rosé.

Some details exist to prevent counterfeiting. Others appear for the purpose of decoration, creating unique values ​​for each brand. Breguet If you own a watch from the Breguet brand, try to find the signature on the dial. Signature is added to prevent counterfeiting. In the 18th century, Breguet watches were popular with the elite. It gradually becomes a luxury accessory. To limit the appearance of counterfeit goods, the brand has engraved the founder’s signature on the dial. This signature appears only when light is illuminated at an oblique angle. To this day, the signature is still the hallmark that distinguishes real Breguet watches from fake. Buyers can be found near 6 or 12 o’clock. It has become the exclusive symbol of the brand. Blancpain Unlike Breguet, Blancpain does not leave its mark on watch models. Its logo appears on enamel dials on some products. For the brand, the enamel dial is a work of art. Therefore, Blancpain takes it very seriously. The “JB” on the Blancpain watches is an abbreviation of Jehan-Jacques Blancpain – the brand’s founder. This sign is the two letters “JB” usually engraved at 4 o’clock, 5 o’clock, 7 o’clock or 8 o’clock. This is an abbreviation of Jehan-Jacques Blancpain – the founder of Blancpain. It is difficult for users to identify this sign. You need to tilt a certain angle to find its position. Omega The Omega brand has created an extremely small Ω mark in the center of the watch model. This started in 1950 and continues to this day. However, people are still unclear about the purpose and true meaning of the icon. The meaning of the symbol in the center of the Omega dial is unknown. Rolex Rolex is the most counterfeited watch brand in the world. Therefore, the company uses secret signs to combat this situation. In the past, the brand often engraved the serial number on the case. However, this approach is considered too simple. Therefore, the company decided to engrave the words “ROLEXROLEXROLEX” on the inside of the frame and add the serial number at 6 o’clock. To distinguish authentic and fake products, the Swiss brand has printed the words “ROLEXROLEXROLEX” with the dashed crown. In addition, at 6 o’clock, the company engraved the crown logo with laser dashes. This symbol is very difficult to find and is one of the criteria for verifying real goods. However, these marks appear only on watches manufactured after 2000. Many fanatics regularly hunt for Rolex watches do not have the mark on. These products are mostly antiques, with high collectible value. Grand Seiko In addition to being anti-counterfeiting, some brands add logos to create their own distinctiveness. On the dial of Grand Seiko, you can see an 8 or 5-pointed star. The 8-pointed star indicates that the dial, hands, or chronograph scale of the watch are made of a special material. Meanwhile, the 5-pointed star symbol indicates the error trend of the watch no more than 5 seconds / year. In addition, the brand has some impressive designs. In the watch, the buyer can see the outline on the dial that resembles the figure of Mount Fuji. Grand Seiko uses distinctive symbols to make her mark.

Leaflets posting information on unsecured loan support in fake form, taking advantage of EVN’s image, logo and name. (Photo: provided by EVN) According to EVN, over the past time, there have been a number of units and individuals that forged information, advertised and distributed leaflets with the EVN logo and brand name without the consent or permission of EVN in many other activities. together. This is a violation of the law, with signs of fraud. Not only EVN, recently, many banks also have to deny the forms of borrowing famous brands to scam loans through leaflets and social networks. Subjects of information claiming to be employees of banks, financial companies or enterprises with large brands. Therefore, people should not provide personal information, identity card numbers or identity cards … to strangers in any way. The bad guys even use the form of impersonating bank messages to trick customers into clicking on links in messages, thereby stealing information of electronic banking services and appropriating money in customers’ accounts ” . Accordingly, banks warn customers absolutely not to access links, links in strange or unknown email messages / emails.

However, watch collectors believe that the following 3 brands really make the world “crazy” by unique watch face designs, breaking the standards of most products today. . In addition, these brands often produce watches in limited quantities. If you want an accessory that won’t be in contact with other people, you should consult 3 brands Sina listed below. A. Lange & Söhne Referring to German watches, the brand A. Lange & Söhne always appears first in the minds of fashion followers. It belongs to Lange Uhren GmbH, a luxury and reputable watch manufacturer in Germany. At the time of its inception, Lange’s brand positioning was at the forefront of the most premium Patek Philippe. However, due to the 2nd world war, the brand was forced to be transferred, leading to the name gradually going into the past. It was not until 1990 that Ferdinand Adolph Lange’s grandson – Walter Lange – was to re-establish the brand. A. Lange & Söhne has a high price due to its meticulous design. Photo: timeandwatches. Currently, only a few thousand precious metal wristwatches are produced annually. All are done meticulously with high precision. Lange products attract customers with an eccentric design, a unique distribution compared to many other items. Through the sapphire crystal back, one can see the full charm of the movement. This brand’s watches are made using all precious metal materials, so they average between $ 15,000 and $ 1 million and are not easy to buy. Glashütte Original Glashütte Original features 100% privately owned, self-developed brands that become the cornerstone of the German watchmaking industry. With a long history and development in the watchmaking industry, Glashütte Original has faced many changes. However, the value created by the brand is always strong. Glashütte Original has a selling price of 4,000-105,000 USD. Photo: monochrome, timeandtidewatches. Glashütte Original offers customers an exclusive experience as the company produces only a few hundred pieces per model per year. Due to the limited number of watches made, this brand is searched a lot. Besides, the company takes pride in producing good watches that meet the user’s standards. With the criterion of considering products not only as goods but as unique as works of art, they invest a lot of time and effort to make accessories appear like masterpieces. Jaquet Droz Jaquet Droz is one of the “giant trees” of the high-end watch world. Inheriting a legacy of more than 280 years of watchmaking skills, this is the brand that owns many masterpieces that collectors are constantly looking for. The father of the brand – Pierre Jaquet-Droz – is not only a mechanical genius but also known for his composer, always infatuated with the beauty of nature. Therefore, the Jaquet Droz machines are admired for their complexity and respect for accessories like works of art. Its striking bird’s nest timepiece costs $ 630,000 with an intricate texture and unique imagery. Photo: prestigetime, haute time. When it comes to the Jaquet Droz brand, people often remember three values: History, creativity and art. During the process of operation and development, the characteristics of the Jaquet Droz family have been summarized in 8 codes: Grande Seconde set, mechanical puppetry, enamel industry, watch case design, completeness. improving the level of super complex machines, limited edition Numerus Clausus and how to use mineral stones to create natural masterpieces. This is a product that is suitable for those who love artistic beauty and unique and novelties. How to choose watches for men Tim Dessaint suggests a few tips to help the guys get the model that suits the style.

Try out a variety of varieties and decide which one suits you best. Many people often mistake to look valuable, then they have to use expensive goods. So could it be the way and then add tag price everything on people? You also can’t just meet someone who is making a conversation like: Hello, how much is your bag? I bought up to x million! ” to show class? Not sure! Even if it’s super expensive handbags, clothes, shoes or cosmetics… the secret is still appropriate, not the price. Try out many different types and decide which is the best cosmetic product for your location. Which clothes suit your body and handbag, shoes that suit your personality, your body shape. Do not see other people using expensive products then imitate them when you absolutely are not suitable for them. Low bun hair – royal hairstyle! The royal short bun does not age you, but it is very elegant and neat. Not the type of garlic bulb that is so tall on top! It’s a low bun. Many people often think that a low bun will make you old. In fact, low-wavy buns or a combination of braids will make you look very elegant. This bun also gives you a “royal” look like Princess Kate Middleton. This bun also makes your cheekbones look taller and gives you a “royal” look like Princess Kate Middleton or gentle Taylor Swift. You can apply this hairstyle all day and during parties. The low bun makes you look as light as Taylor Swift. Learn to walk like a model Raising your head, standing up straight, talking slowly, these habits also make you look a lot more luxurious than a person who stands stooped or bowed forward and talks at “engine speed”. Lifting your head up, the upright posture makes you look much more luxurious. Learn how to walk like supermodels, it completely helps you get a great gait! And from that charismatic gait that will build a whole line of people, you will have a chance to receive unexpected luck. Keeps natural hair color Dyeing your hair easily makes you lose your neat look. Many people often think that dyeing your hair will help you look more modern, or make your face look brighter. It is true like that. But, dyeing your hair turned out to do more damage than you might think. First, you are more likely to be harmed by a hairdresser by producing incorrect hair color. Second, the hairline turns out faster than you think, and having dyed hair streaked with black is the most taboo if you want to look like a lady. Not to mention, the dyeing of your hair also affects the health of your hair, making your hair appear more dry and frayed, and takes more care (but sometimes you don’t have so much time for your hair). So keep your natural hair color, limit dyeing, or do anything that affects your hair on a regular basis. Attention to details Don’t forget to pay attention to small details such as peeling from a leather handbag, dirty toes or even stone beads on shoes, peeling clothes bags … all the little things. picking it up will make you lose points and denounce your negligence. Regularly check and fire them in time!

1. FP Journe: Based on specialist knowledge and data tables from watch pages, GQ Mexico created this list. The first position belongs to the brand, founded in 1999 by François-Paul Journe. FP Journe brings to the market high-precision watches with the production volume of about 800 models per year. The starting price of the product is about 30,000 USD. Image: M o nochromewatches. 2. Richard Mille is a Swiss luxury watch company founded in 2001 by Dominique Guenat and Richard Mille. Mr. Mile soon made a name for himself in luxury and expensive watches thanks to the techniques and materials used in making aircraft and racing cars. The starting price of the product according to GQ Mexico is about 30,000 USD. Image: Rewwview. 3. Patek Philippe is a luxury Swiss pocket watch and wristwatch manufacturer, founded in 1839 with headquarters in Geneva and in the Joux valley. The brand is known for the most sophisticated and sophisticated mechanical timepieces. Many experts and fans appreciate Patek Philippe as the most prestigious watch brand in the world. The product has a starting price of about 18,000 USD. Image: ItalianWatchSpotter. 4. Audemars Piguet Also has a long history, the brand was founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet. One of Audemars Piguet’s early achievements was the creation of the world’s first minute repeating movement for wristwatches in 1892. Additionally, the company developed the first skeleton watch in 1934 and manufactures some of the thinnest products in the world, such as the ultra-thin automatic tourbillon in 1986. The brand’s starting price is $ 15,000. Image: HelloMagazine. 5. Vacheron Constantin was founded by Jean-Marc Vacheron in 1755 and opened its second facility in 1819. In 2015, the brand created the Reference 57260 – the most complex mechanical watch in its history. It is also one of the oldest watchmakers in the world and has a starting price of around $ 15,000. Image: Monochromewatches. 6. A. Lange & Söhne is a trademark of Lange Uhren GmbH – a luxury and reputable watch manufacturer in Germany. The company was originally founded by Ferdinand Adolph Lange in 1845. These products have a German twist. Since 2000, A. Lange & Söhne only produce about 5,000 watches a year and have a starting price of about 11,000 USD. Image: Horbiter. 7. Panerai: A watch manufacturer with over 150 years of history, founded in Italy by Giovanni Panerai. Panerai watches were originally designed and manufactured by Rolex. For now, it carries a bit of the legacy left by Rolex but still has a sense of luxury in itself that is not too classic. According to the GQ Mexico The starting point of the product is about 10,000 USD. Image: Timezone. 8. Breguet is a luxury watch manufacturer founded by Abraham-Louis Breguet in France in 1775. This brand is one of the oldest surviving brands and a pioneer of many watchmaking technologies such as tourbillon – invented by Abraham Breguet in 1801. The starting price of this item is 9,000 USD. Image: Klokker. 9. Blancpain Founded in 1735 in Switzerland by Jehan-Jacques Blancpain – this is the oldest watch production brand in existence in the world. Currently, Blancpain is an active member of the Federation of the Swiss Watch Industry FH thanks to products that maintain a sophisticated, classy style based on classics of the past. This brand has a starting price of about 9,000 USD. Image: M ouse, Oracletime. 10. Rolex was founded by Hans Wilsdorf and Alfred Davis in London in 1905, then in 1919, the brand moved its entire operations and production facilities to Geneva, Switzerland. In 2016, Rolex won the magazine Forbes ranks 64th among all the most developed and influential brands in the world. The company is also considered a luxury luxury brand. They produce about 2,000 watches a day in different segments. The starting price of the brand is in the 5,000 USD range. Image: Dmarge. 5 things men need to know to wear a beautiful watch Watches are a powerful aid to time, helping to enhance men’s stylish looks.

In Japan, one of the most popular beauty trends is skin lightening, popular with cleansers, moisturizers and makeup. The above standard is supported and promoted when the word “whitening” is widely used by brands to advertise their products. In the Japanese beauty industry, the most commonly used word for whitening is “bihaku” – containing the kanji for “beauty” and “white”. The popularity of this word made the obsession of a bright white skin more widespread in the community. “Beautiful new white” is a popular beauty standard in Japan. Photo: Erika Ikuta. While bihaku is still being used by beauty brands, Kao has been a leader in eliminating the stereotype about the appearance by announcing that it will no longer use the word in products since March. Eliminate this entire word on its product for several years. The Kao representative said that the company does not want to promote the message that one skin color outperforms other skin tones, eliminating bihaku is part of the brand’s efforts to promote diversity. The language change follows similar moves by foreign companies like L’Oreal and Unilever. Kao was the first Japanese cosmetic company to stop using bihaku. Despite the elimination of prejudiced words, whitening products are believed to be the preferred choice in Japan. Kao said it will still meet this demand from customers, but will replace “whitening” with the word “brighten” for products that limit the appearance of freckles and dark spots. Kao’s commitment to diversity goes beyond the language used in product marketing, the company also strives to address gender issues. The company also said it plans to launch a new series of foundation creams this fall in 23 colors, almost double the number of colors normally offered, while taking steps to curb various stereotypes, like using words like “standard” or “normal” for common shades of foundation.

In this report, it is worth noting that Yunda Express, ranked 24th, is the only Chinese private franchise express company that has been shortlisted. Compared with last year, it has not only advanced by one place, but also its brand value has increased by 20.9%. 1. The rhyme of rhyme In August 1999, Nie Tengyun founded “Yunda Express” and set up its headquarters in Shanghai, China. So far, as the youngest person in charge of the Tongda Department, Yunda Express has developed into a comprehensive express logistics company under the leadership of Nie Tengyun. Service providers have a good reputation and influence in the express industry. According to public information, as of the first half of 2020, Yunda’s service network has covered 31 provinces (regions, cities) and Hong Kong, Macao and Taiwan regions across the country, and Yunda is present in more than 30 countries and regions around the world. The company has set up 60 hub transshipment centers across the country, and the direct operation ratio of hub transshipment centers is 100%. The company has 3795 franchisees and 32229 outlets and stores (including franchisees) across the country. In the first half of 2020, Yunda has completed a total of 5.629 billion express delivery services, a year-on-year increase of 29.88%, which is higher than the industry average growth rate by more than 7.8 percentage points; the express market share has reached 16.61%, which is an increase compared with the same period last year. 1 percentage point. In the Tongda department, Yunda is more confident: “Yunda has set up 60 self-operated hub transshipment centers across the country, and the proportion of direct operation of hub transshipment centers is 100%.” Experts in the industry said that Yunda’s rapid expansion can be attributed to the effective control of costs and the direct operation of the hub operation center. For Yunda Express, the direct operation rate of the transshipment center is 100%, which fully realizes the control of the transshipment center and the entire network by the headquarters, which helps to improve the service level of the enterprise. Yunda became the second express company to reach 10 billion votes in 2019. Also in this year, Yunda’s market share increased from 13.77% to 15.79%. Yunda’s ability to successfully catch up and counterattack in the “Tongda Series” express delivery is closely related to its excellent cost optimization strategy. From Yunda’s 2020 semi-annual report, we can notice that Yunda’s distribution income accounted for 54.92% of its operating income, which is an increase of nearly ten percentage points compared with 45.19% in 2019. Yunda’s excellent decision-making on direct operation of the hub center also laid the foundation for it to move to a higher level. Yunda reduces transportation costs through measures such as optimizing models and increasing loading rates, and uses technology to minimize the labor intensity of Yunda’s employees, thereby further reducing labor costs. In the future, Yunda will position itself as a courier company standing on the wheels of technology. A series of high-tech development and applications such as the establishment of Yunda-Intel Smart Logistics Laboratory and the exploration of 5G drones will surely reduce Yunda’s cost and increase efficiency. Second, catch up with late Compared with other express companies in the Tongda department, Yunda started late. In exploring the development model and development strategy of the company, it is committed to overcoming the existing shortcomings of the predecessors and establishing standardized operating procedures to achieve standardized management of the entire network. Nowadays, Yunda has further met the higher-level needs of customers and consumers through the power of technology. With the quiet arrival of the “Express delivery into the village” work of the State Post Bureau, Yunda has accelerated the expansion of the rural express delivery network to satisfy rural employment. Public information shows that in the first half of 2020, the coverage rate of cities above the county level in Yunda has reached 95%, and more than 400 towns have been opened “downward”. In 2019, Yunda’s performance was even more impressive. After adjusting the express delivery model, Yunda’s express service business revenue increased by 140.92% year-on-year, and it officially became the second global company with a business volume of 10.03 billion pieces. An express company with an annual business volume of over 10 billion yuan. The fast-developing Yunda seems to be improving its service level while gradually promoting the development of the entire industry. In the “Report on the Top 25 Global Brand Value Logistics Service Companies in 2021” released by Brand Finance of the United Kingdom, Yunda ranks among the top 25 global logistics brands. Moreover, as the only shortlisted Chinese private franchise express company, Yunda is not low-key in brand building. Pave the way for entering the international market and enhancing international competitiveness. On May 24, 2020, Yunda made another decision that triggered heated discussions in the express circle: Ningbo Fushan, a wholly-owned subsidiary of Yunda, as a strategic investor, subscribed for the non-public offering of Debon shares. The total amount of funds raised from the issuance of stocks does not exceed RMB 614 million and the subscription of 66.74 million shares of Debon makes Yunda the second largest shareholder of Debon. Yunda’s shareholding in Debon can be mutually beneficial for both parties. Yunda’s advantage in its own business scope is small and medium-sized express delivery, while Debon has been doing its best in bulk logistics in recent years. Taking this opportunity, Yunda can take advantage of Debon’s years of experience in express logistics in express delivery business. keep it up. With its own advantages in direct operation and cost optimization of the hub transshipment center, as well as its increasingly mature development model and business capabilities, Yunda is worth waiting for us to wait and see for the future development of Yunda!

Fan said: Here comes the watch list~

To talk about the recent bezel event, of course, it is not the “Watches and Wonders” (Watches and Wonders) high-end watch exhibition. A while ago, W&W just held a cloud watch exhibition online, and the new watch was released in sync with Switzerland, so you can feast your eyes at home without going out. In the past few days, offline exhibitions were held in Shanghai again, and Fan came to the scene for the first time~

Friends who pay attention to watches must know that W&W held an online exhibition in Shanghai last year, and this year’s scale and lineup can be said to be quite strong: a total of 19 brands participated in the exhibition, most of which are from the Richemont Group, such as Cartier. , Vacheron Constantin, Lange, Roger Dubuis and so on. In addition, the top brands of Kering Group’s Athens watch, as well as Rolex and Tudor watches also participated, and many powerful and niche independent watch brands have joined the unprecedented scale.

All participating brands: Cartier, Vacheron Constantin, Ulysse Nardin, Lange, Roger Dubuis, Piaget, Chopin, Panerai, Jaeger-LeCoultre, IWC, Montblanc, Rolex, Tudor, Baume & Mercier, Henry Moser, Armin , Jarno, Ferdinando Berto, Purnell

Fan also brought Boy·A to the watch exhibition this time. He said that watch lovers came here. It was simply a large grass planting site. After trying on a lot of pieces, he didn’t want to take them off~

Let’s take a look today. I believe that fans can’t wait to see what great new watches are on this exhibition. According to the old rules, PS will be divided into two parts for men’s and women’s watches. This article starts with men’s watches. Let’s see it together (๑•̀ㅂ•́)و✧

Vacheron Constantin

Vacheron Constantin has launched 12 new products in five series this year, including many super complicated watches. Friends who like Vacheron Constantin can spend the holidays~

△ Attic craftsman minute repeats tourbillon starry sky map “Leo” jewelry watch

The Loft Artisan series, which represents the pinnacle of Vacheron Constantin’s watchmaking level, is highly anticipated for the launch of new watches every year. This year’s theme is the vast universe, paying tribute to the origin of time-astronomy.

This attic craftsman minute repeater tourbillon starry sky map Leo jewellery watch integrates the three major complications of tourbillon, minute repeater, and rotating starry sky map. The thickness of the case is 15.1mm. The dial is inlaid with 9 diamonds, presenting a charming Leo constellation. The lion pattern is made by machine-engraved carving craftsmanship. Each triangle has a different pattern and has a strong three-dimensional effect. The bezel is inlaid with 100 baguette-cut sapphires, which has both complication and artistic beauty~

On the back of the watch is a starry sky map. In the oval sapphire crystal, you can see the precise and instant position of the constellations over the northern hemisphere. It is really a romance for science students~

△Inheritance series ultra-thin double chase chronograph platinum limited edition

The Inheritance series brings a platinum limited edition ultra-thin double rattrapante chronograph, single-handle chronograph + double chase + edge-type oscillating weight, which is unique in the industry, reflecting the excellent watchmaking craftsmanship of Vacheron Constantin. Except for the hands and hour markers, which are 18K white gold, the rest are all made of platinum. There are only 15 pieces in the world, each with an independent number, and the price is more than 2 million.

The diameter is 42.5mm, and the appearance is very elegant and restrained. Boy A is a loyal fan of chronographs. This single-button double rattrapante shows the ultra-high craftsmanship in the chronograph function. He has played with this before and likes it too much.

△Master Art Series “Explorer” watch

The Master of Arts series launched three “Explorer” watches, using the Grand Feu enamel craftsmanship and micro-painting techniques to pay tribute to the Portuguese navigator Dias, Da Gama and Cabral, each with a limited edition of 10 pieces .

The beige dial reproduces the ancient maps in the 15th-century “Miller Atlas”. Each dial takes 4 months and has been burned more than ten times. The off-center layout and the unique right-half time scale rotating display can be To better show the artistic beauty of the enamel dial~

△ Historical masterpiece series “1921”

The new American 1921 of this historical masterpiece series is quite distinctive. The two platinum versions are 40mm and 36.5mm in size. They are paired with a special smoked brown calfskin strap made by Serapian, an Italian cobbler workshop, which feels avant-garde and retro.

The prototype of this watch was born 100 years ago. The pillow-shaped case and crown are located between 1 o’clock and 2 o’clock. The shape is unique. The tilted time display is for easy reading while driving.

In order to pay tribute to the 100th anniversary of the birth of this watch, a platinum limited edition was specially launched, limited to 100 pieces. The case, dial, and buckle are all made of precious 950 platinum, and even the strap stitching is made of platinum, which can be said to be a real low-key luxury~

Boy A likes this piece very much. It feels that the overall shape is very retro, and it is more commemorative to launch on the 100th anniversary. After trying it on, the platinum dial and strap stitches exude a delicate and shiny luster, and the appearance is very good with formal wear.

Although it is a large dial, the round design in the square makes it suitable for girls to wear~

△ Across the world series ultra-thin perpetual calendar

The Four Seas series has launched two ultra-thin perpetual calendar watches. The dial is equipped with hours, minutes, perpetual calendar and moon phases, which are harmoniously distributed and beautiful. With the classic Maltese cross-shaped hexagonal bezel, it has a casual and elegant temperament.

Boy A started with a lacquered dial. The deep blue dial is polished by the sunburst satin brushed decoration, which is full of texture.

Athens Watch

Athens Watch has always been known for its pioneering and avant-garde style. This time the exhibition hall has a very high appearance. The nebula and ocean elements echo the theme of this new watch release-“Time and space are boundless, looking at the sea and the sky”, from the seabed, the sea to the space , Athens has explored it all over.

Ulysse Nardin can be said to be a treasure brand, low-key and powerful. Boy A just started a whimsical series Freak X watch a while ago. Later, when he was seen by his good friend Keller kk at the party, he was hit immediately.

kk is also an old fan of the Athens watch. He has bought the limited edition rose gold of the gilt series before. Recently, he particularly wanted to have a watch that can be young and cool, but also elegant and tasteful. This pure white is his Always dreamed of.

Compared to watches that are tens of millions of dollars, Freak X is a relatively affordable price, but it retains the essence of the whimsical series. There is no pointer in the traditional sense, but the movement as the pointer, which is very pioneering; with the complex function of flying carrousel, seeing the balance wheel spinning and jumping, you can feel a strong sense of mechanical beauty and technology.

This time, kk came to the watch exhibition site specially for the Athens watch, and prepared to mention the new watch~ This pure white Freak X is really cute, and it is especially suitable for me to wear it.

We also wandered around the exhibition hall together. The most eye-catching thing at the entrance of the exhibition hall is the UFO table clock of the 175th anniversary concept specially launched by Ulysse Nardin. It can swing back and forth at an angle of about 60°, like a “tumbler”, it looks full of science fiction~

The table clock is inspired by buoys on the sea and pays tribute to the origins of Ulysse Nardin as a nautical clock. The transparent glass cover contains 675 parts. There are three facades. It can display the time of 3 time zones at the same time. The power storage is up to 1 year (after all There are 6 large barrels). Limited to 75 seats, the price is 300,000 RMB. Many people wanted to take home after watching it~

There is also a spaceship-shaped table clock in the showcase, with a price of more than 2 million, which is also a very rare collection.

In addition to the tumbler clock, Athens Watch also brought a lot of cool new watches this time.

△ Blast single question watch

This Blast single-question watch is very eye-catching. It breaks through the traditional design concept. It sets the timekeeping parts on the front, and there is a flying tourbillon at 6 o’clock. You can listen to the timekeeping while admiring the operation of the parts on the dial. The sound reinforcement metal film is also developed in cooperation with the big audio brand Divale, making the time signal more clear and melodious, which is definitely a double enjoyment of vision and hearing~

The 5N rose gold case is paired with black DLC-coated titanium metal, as well as meticulous brushing and polishing. The overall toughness reveals a touch of exquisiteness. It is both dazzling and elegant. The public price is more than 730,000.

Boy A thinks that this is a relatively affordable price for the questionnaire. If you like this feature, this one is a good choice, not to mention the appearance is so young and cool.

△ DIVER X hollow diving watch

Ulysse Nardin also launched a hollow version of the diving series DIVER X. The movement plywood is the brand’s iconic X shape, and the blue and orange color scheme is very eye-catching ↓

This watch was very popular once it was launched, and it has been booked by many people. Once the diving watch is made into a hollow, it has extremely high requirements for water resistance, which also reflects the technology that Ulysse Nardin is proud of. The bezel is made of carbon fiber, and the case is coated with titanium. It is very light to use. It can be said that it has both appearance and functionality. The public price is 155,800 yuan.

△ Freak Fantasy

The classic Freak fantasy series has also launched a new panel, inspired by the black and white ripple pattern painted on the battleship in the past, which is equivalent to sea camouflage, which makes people dazzling~

Boy A got started with this black one, and Fan is wearing the pure white Freak watch he recently bought. One black and one white CP feel full~

Cartier

Every year, Cartier’s booths are spacious and luxurious, and this year is no exception. It emphasizes design lines. If you look closely at the light strips are in the shape of Tank, Pasha, Santos and other watches, they are very suitable for taking pictures~

Cartier also launched a new wave of new watches this time, ranging from the new Tank and Pasha models to high-end watchmaking and high-end jewellery watches.

△ TANK MUST

The Tank Must series launched this year is a major update of Cartier. It will replace the previous Tank Solo as a new classic. The design has been fine-tuned, and the curvature of the case and lugs is more rounded and more modern. In terms of color matching, the use of Cartier’s three iconic colors-red, blue, and green, pays tribute to the monochromatic trend of the 1980s, which is very vintage.

This green dial is extremely simple, the dial and strap are completely the same color, focusing on integrity, and a strong sense of fashion.

The blue case is rose gold and equipped with a manual winding movement. It is elegant and elegant, and can be worn by both men and women.

The red case is gold, with a wine red strap, it has a retro charm, and it just matches the blue one. There are currently only 36 pieces of this in China. It is sold on a first-come-first-served basis. The price is around 90,000. Small partners who like Tank but don’t want to hit the watch can start it~

Cartier, which pays attention to environmental protection and sustainability, has also innovatively launched a solar-powered Tank Must. The appearance is no different from ordinary tanks. What’s amazing is that it can last for 16 years. It only needs to be exposed to the light for 10 minutes a day to maintain a fully charged state. , It’s not too convenient~

The starting size is also quite suitable, black classic all-match. The strap material is also very special. 40% of the raw materials are processed from apple planting waste. It feels similar to real calfskin when worn, and is smoother and softer.

The suggested price is 19,000. It will be officially listed in September. If you are interested, you can pay attention to it. Boy A thinks this concept is too cool, environmentally friendly and interesting~ I feel that we must place an order.

△ Pasha de Cartier

Pasha de Cartier, which has been gaining momentum recently, has released a new 41mm chronograph, which is masculine. The rotating bezel and the buttons inlaid with cabochons are very bold and powerful.

△ Cartier Privé

Among the new watches released this time, the limited edition Cloche de Cartier series of the Cartier Privé series is also very interesting. It looks like a “miniature desk clock”, which can be worn on the wrist or placed on the table. It’s unique and atmospheric, and it can be controlled by both men and women. It looks like a letter D, which happens to be the first letter of my last name. The more I look at it, the more I like it~

Lange

Lange’s exhibition hall has always been elegant, with German rigor and restraint, and the photos are very photogenic~

There are also watchmakers on site, as if people are in the Lange watch workshop.

I also met Mr. Gong Yan, Managing Director of Lange China, and took a group photo in the gray VIP room, full of sense of quality~

The theme of this pavilion is to return to 1841, and you can see many stories and elements that go back to Lange’s history. At that time, the founder of Lange created a wall clock for the Semper Opera in Dresden. The antique wall clock was also specially re-engraved on site. After seeing this, the fan liked the shape and wanted to move directly to his home~

Lange also displayed many landmark watches, such as the four models launched at the Grand Palais in Dresden when Mr. Lange revived the brand in 1994. They were Lange 1, Akkad, Saxony and Medal of Honor. The tourbillon, among which the Medal of Honor tourbillon, was the first watch with both a tourbillon and a sesame chain drive system, leading the entire world of fine watchmaking at that time.

There is also the classic LANGE 1 series, which specifically showcases the limited editions and discontinued models of various eras, which are specially borrowed by Lange headquarters, and it is also very rare.

△ LANGE 10,000 calendar

Lange released a brand new LANGE 1 perpetual calendar watch this time, which is different from the regular perpetual calendar. It follows the classic eccentric design of LANGE 1, and the representative large calendar window makes it easy to recognize at a glance. The month ring surrounds the dial and advances once a month. This is a very bold design in a perpetual calendar watch. It is equipped with a day and night display of the moon phase disc and a leap year indicator. The rose gold and gray discs are elegant, and the whole is very special.

The diameter of 42mm is very suitable to get started, and the suit is elegant and restrained, and it feels low-key and luxurious. The public price is 760,000.

This watch also has a limited edition salmon surface. The dial is solid 18K rose gold, which is unique and high-end. A limited edition of 150 haircuts, with a public price of 840,000.

△ Triple split-second watch

This TRIPLE SPLIT split-second watch is also one of Lange’s new works that has attracted much attention.

Representing the superb craftsmanship, the triple split-second wristwatch is powerful in that it can perform up to 12 hours of split-second chronograph, which is very rare in mechanical chronographs. At the same time, it is also equipped with a flyback function, which can control three pairs of chronograph hands. People have to sigh that Lange has always played with complicated craftsmanship.

The 18K rose gold case and the blue dial collide with a unique beauty. The fan has worn it at the Lange preview before. It feels that there is a domineering in the elegance, and the hands can show the strength~

Roger Dubuis

In the Roger Dubuis exhibition area, Fan met the fan friend who came to buy a watch, who happened to be the VIP of the brand. He took a fancy to an Excalibur King series single flying tourbillon watch, ready to win it after visiting the exhibition~

△ Excalibur single flying tourbillon watch

Among Roger Dubuis’ new products this year, this Excalibur King series single-flying tourbillon watch has attracted much attention. Its movement structure has undergone thorough adjustments. The overall structure has become slimmer, with a stronger sense of perspective and depth. Roger Dubuis’s iconic star-shaped decoration seems to be floating freely above the barrel.

This watch is available in dark gray DLC-coated titanium alloy, CarTech Micro-Melt BioDur CCMTM cobalt chromium molybdenum alloy, EON GOLD rose gold, each material is limited to 88 pieces, and the price is more than 1 million. This one worn by Fan is the EON GOLD rose gold model, which is also his poster model this year. It has a sports car-like line, a star-shaped bridge, and a flying tourbillon. It is cool when worn~

Boy A started with a cobalt-chromium-molybdenum alloy model. The blue is super bright. Because of the material, the watch is lighter and more comfortable to wear. And the power reserve of this watch is increased to 72 hours, making it more convenient and durable to wear daily. This watch can be controlled by both men and women, and the rose gold and blue models can also be worn as a pair of watches~

△ Excalibur double flying tourbillon watch

In addition, there is a more dazzling Excalibur King series double flying tourbillon watch. The two tourbillon frames are completely made of titanium alloy. They also provide a 72-hour power reserve. While the time is extremely accurate, it is also very styling. The price is 2.07 million.

It has a strong sense of presence, but it does not violate the formal suit. Players who already have a single tuo can come with one~

After the watch exhibition, Roger Dubuis held a VIP night, the scene was like a big party, the light show was cool and dreamy~

I also met Ms. Hu Ke, general manager of Roger Dubuis China. She said, “Roger Dubuis is a sports car brand in a watch, which is gorgeous and modern and contemporary”, which impressed me very much.

At the event, I wore a Skeleton watch from the King series. The skeleton movement is matched with rose gold material, which is fierce but gentle and cool with extravagance.

Jaeger-LeCoultre

Jaeger-LeCoultre has taken the concept of flipping to the extreme this year. There are huge flip watch decorations in the exhibition hall, and the new models it brings are also based on the Reverso series.

△ Super complication series four-sided flip watch

Jaeger-LeCoultre launched this “Superior Complication Series 185 Movement Four-sided Flip Watch”, which is the first watch in history to display the time with a four-sided dial, in a 51 x 31 x 15 mm case space , 11 complicated functions were packed into it, which is beyond imagination.

This watch is the world premiere at this W&W watch exhibition. It feels like magic to see it. The flying tourbillon on the first dial is located at 7 o’clock, and it rotates once every minute, including the instantaneous perpetual calendar; flipping Go to the second dial and slide the slider to play the minute repeater.

In addition, it is equipped with astronomical complications. The third dial gathers three lunar phase information (rendezvous period, intersection period, and near-point period) in one place, which is very groundbreaking. The upper part of the dial is a huge northern hemisphere moon phase; The case back is also equipped with a fourth dial, which shows the moon phases in the southern hemisphere, and the blue night sky is starry, very romantic.

As the most complicated flip watch ever, it has more than 800 parts and 12 patents. It can be reasonably arranged in such a small space, while integrating these complex functions, the case is only 15mm thick, and the watchmaking skills can be said to be the pinnacle. Limited to 10 pieces, the price is 2.5 million Euros abroad (approximately RMB 19.53 million), which is of great collection value.

△ Reverso Tribute small seconds watch

In addition, Jaeger-LeCoultre also released a Reverso Tribute small seconds watch this time, which is a very popular green dial, inspired by the verdant pine forest of Ru Valley, and its style is very elegant.

The thin 8.5mm case, equipped with Jaeger-LeCoultre 822/2 manual winding mechanical movement, is exquisite and timeless. The blank metal case back can also be engraved with individual patterns or decorated with custom enamel. The calm and restrained forest green strap is customized by the Argentine riding boot manufacturer Casa Fagliano. The exposed stitching adds a bit of dynamic vitality, and also pays tribute to the gene of Jaeger-LeCoultre originating from polo.

This watch is also for men and women, and the fan feels very suitable after getting started. The green is elegant and timeless. The first launch of Tmall flagship store, the public price is 68,000, it is very worth starting~

IWC

Boy A has always been a fan of IWC. The first expensive mechanical watch in my life was the IWC Portuguese watch. I am also full of expectations for this year’s new watch. The style of IWC’s exhibition hall this year is very cool. The cool German style is mixed with container elements, and the big word “BIG PILOT” is the theme of this exhibition~

△ BIG PILOT

That’s right, the main promotion of IWC this year is the BIG PILOT series of large pilots. The difference between the new model of Dafei this year and previous years is that the diameter of the watch has been reduced from 46mm to 43mm, which is more gentle and easier to handle.

The extra-large onion crown was originally designed to facilitate the pilot’s twisting when wearing gloves. Now it has become the most distinctive element of Dafei.

There are also rivets on the strap, which are also distinguished from the ordinary pilot series↓

This new black disk is flying, and Fan likes it. The black disk has a sense of luster, so you can’t go wrong with it. With 42mm diameter, girls can also wear a neutral and cool feeling.

The blue disc of the same model is also very beautiful, equipped with a quick-release strap function, it is also very convenient to match different clothes.

This time Dafei also introduced a lot of complicated watches. For example, this Dafei perpetual calendar is equipped with IWC’s iconic perpetual calendar, featuring a four-digit month display and north-south moon phases.

The blue plate has a silky satin-like luster, with texture and unassuming. The price of this one is 234, which is a very suitable perpetual calendar for daily wear.

This perpetual calendar and the blue disc Dafei worn by the fan can also form a CP, which is very suitable for couples who wear simple and sassy everyday clothes~

In addition, Dafei also released a limited-edition perpetual calendar in sand. The color is super special, the matte texture is gentle and durable, and there is a high-level sense of Morandi tones.

It feels heavier to get started, but the comfort level is still very good. It is limited to 250 pieces, and you can buy the limited edition perpetual calendar of IWC at a public price of 260,000. The price/performance ratio is quite high~

△ Pilot’s Series Chronograph 41

IWC also launched a new Pilot Series Chronograph 41. The smart green dial is beautiful and eye-catching. It follows the classic layout of the Pilot Series Chronograph Watch, with a brown calfskin strap, and a sporty feel with a trace of retro art.

Not only is the diameter of the flight gauge reduced by 2mm compared to the previous one, the thickness has also become thinner, and it is also stress-free for girls to wear. In addition, the self-produced movement was replaced this year, and the back penetration was done, and the waterproof depth was increased to 100 meters. It not only continues the essence of flight timing, but also demonstrates unique personality, with both appearance, feelings and practicality.

Panerai

Panerai’s showroom is decorated in style, with the sailing equipment of the Italian LUNA ROSSA fleet at the door. After walking in, it looks like a bar, with Italian enthusiasm and vitality. You can have a drink while watching the new watch. It’s not too cozy~

△ Lumino series

Panerai launched a number of Lumino series watches this time.

Like this limited 1000 pieces of Luminor Chrono Luna Rossa Luminor series chronograph watch (PAM01303), the most special thing is that it breaks through the traditional design. The start, stop and reset buttons for controlling the timing function are placed on the left side of the case. Thus retaining the classic design of the crown guard bridge on the right side of the case.

The dark blue sandwich dial is particularly sea-like, with red and white details embellished and more layered beauty. The diameter of the watch is 44 mm, and the speed scale is also engraved on the outer edge, which is more sporty and windy.

This strap is also very special, with a bi-material rubber structure, very durable, waterproof, and can be worn in any sports. The red line printed with LUNA ROSSA is very eye-catching and recognizable.

Fan wears a new female watch with a blue dial, which is very harmonious.

Lumino also released a new red gold chronograph watch, the same model as the spokesperson Li Yifeng. Made of Panerai GoldtechTM red gold material, there is a bit of extravagance in the sporty style. Coupled with a blue alligator strap, it is also very suitable for formal wear.

△ SUBMERSIBLE series

There is also a brand new Submersible Bronzo Blu Abisso submersible series bronze watch (PAM01074).

The frosted blue dial of this watch is coordinated with warm-toned metal. The bronze material is made of pure raw materials and contains no pollutants or prohibited ingredients. It is only sold exclusively in Panerai stores and is limited to 1,000 pieces per year. .

Speaking of environmental protection, I have to mention this sneaky eLAB-ID watch. The most commendable part of this watch is that 98.6% of the total weight of the watch is made of environmentally friendly materials made from a high proportion of recycled materials, such as the environmentally friendly titanium material used in the case, and the 100% recycled luminous material used in the dial and hands. and many more.

It is also a very novel experience to wear it lightly on the hand without losing the matte texture. Boy A feels that Panerai has really played all kinds of new materials and craftsmanship, and it is very cutting-edge.

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The design of Piaget’s exhibition hall is also very careful. The golden ornaments are like diamonds. The audience can also interact with it. It is very interactive by controlling the lift through the screen.

An ALTIPLANO ultra-thin ULTIMATE CONCEPT watch was exhibited on site, which won the GPHG Golden Finger Award, known as the “Oscar in the watch industry”. As the world’s thinnest mechanical manual-winding watch, with a thickness of only 2 mm, it really interprets the word thin to the extreme.

△ Polo series hollow watch

Piaget, who focuses on ultra-thin movements, brought a new Polo series of skeleton watches this time. It combines Piaget’s signature ultra-thin and hollow craftsmanship. The one seen at the scene has a 42mm diameter but only 6.5mm thick, which is more evident in the skill of carving, polishing and assembly.

The processed movement presents a blue and metallic color, which is layered with the stainless steel case and is more dynamic.

This series also has a rock gray movement style, which is more advanced and restrained.

There is also a Polo Skeleton high-end jewellery watch on site. The full diamond style is not only more gorgeous, but also a test of craftsmanship.

Chopin

Chopard’s men’s watch this year has obviously exerted its strength in complex functions.

△ LUC Perpetual Chrono

More representative is this new LUC Perpetual Chrono watch, which is one of the few watches on the market that combines perpetual calendar and chronograph functions, and also uses titanium material. This time it is also limited to 20 pieces.

The design of the dial is very modern, gray with sun-radiating glyphs, which is very textured. The moon phase disc displays the high-precision orbital moon phase, with an error of only one day every 122 years; in order to highlight the function of the chronograph, red details are added on the dial.

The strap made of frosted calfskin blends with the color of the dial, making it look like a gentleman in formal wear.

△ LUC QF Jubilee

The LUC QF Jubilee watch shines at first sight. The design inspiration of this watch comes from a LUChopard watch in the 1950s, and it has passed the strict QF certification (Qualite Fleurier).

The design of the dial has a retro and modern feel, and is also inspired by Art Deco and Bauhaus style. With the silver sun pattern as the center, the classic Chopard blue dotted the hour circle, not only the division is clear, but the structure of concentric circles is very rhythmic.

The strap is brown calfskin with two blue stitching, elegant and delicate. The strap is very soft and looks young when worn. This watch is limited to 25 pieces and the price is 140,000.

Moreover, it is very light and thin to use, and it is OK for girls to wear it.

Montblanc

The theme of the Montblanc exhibition area is “Desert Storm”, which makes people seem to have come to the endless desert. The hanging tulle is like quicksand in the sky, full of exotic customs.

△ 1858 Series North and South Hemisphere World Time Watch

This watch is inspired by desert exploration, the dial color is smoky brown to beige, with a strong “desert color”, and rose gold-plated hands and hour markers, visually unified without losing a sense of hierarchy. Of course, it is also necessary to cover the Super-LumiNova luminous coating.

As a world time watch, this watch is equipped with two rotating three-dimensional hemispheres, and there are 24 time zone scales around it. It is also equipped with a day and night display, which is very characteristic of Montblanc.

The most worth mentioning is the back of the watch. The laser engraved the famous Gobi Desert landscape and the raging cliffs. Looking at the Gobi Desert under the setting sun, people have inexplicable ambitions. This is also to commemorate Reinhold Messner’s desert trip in 2004, when he traveled 2,000 kilometers in the Gobi Desert for 5 weeks. The wind rose compass is also engraved on the back of the watch. The ornamentation symbolizing wind is derived from Mongolian traditional ornaments.

Although this is a men’s watch, many women also fell in love with it after seeing it. It has a cool and cool feel.

Not only has various functions suitable for outdoor adventures, but it is also very suitable for formal wear. With a vintage brown smudged calfskin strap, it is more flavorful. Boy A thinks this is very exciting, not only the color and craftsmanship are very good, plus the bronze material, the world time function, and the limited edition 1858 pieces, the price is only 51,000 yuan, which is really worth buying.

△ 1858 series Minerva collection limited edition watch

This watch comes with a retro feel, inspired by the 1930s Minerva 46mm military single-button chronograph. The case uses a special bronze alloy with a diameter of 46mm. The contrast between the black dial and the rose gold pointer indicators is very obvious.

The most special thing is the case back, which uses an openable “general-style” back cover design. This design was originally a protective measure, and has now become a symbol with a historical heritage.

Minerva, the goddess of wisdom engraved on the outside of the case back, can see the brand’s self-made single-button chronograph movement MB M16.29 when it is opened, which reproduces the classic Minerva chronograph movement, as if opening a time tunnel. This is also a limited edition of 100 pieces.

△ Inheritance series PYTAGORE small seconds watch limited edition

It feels that Montblanc’s new watches this year all have a retro atmosphere. The uniqueness of this watch lies in its movement. The MB M14.08 movement it carries is inspired by the legendary Pythagoras Calibre 48 movement of Minerva in the 1940s. This movement is based on ” The mathematical ratio defined by the “golden section” is used to locate the bridge, which is very geometrically beautiful.

The dome-shaped “smoky caramel color” lacquered dial is also very calm and atmospheric. Between the four or five o’clock marks, the Minerva logo is hidden. This is a global limited edition of 148 pieces.

Celebrities

The Baumes Riviera series has a new automatic calendar watch. The Riviera series is inspired by the casual lifestyle of the French Riviera, and the new watch is also full of sports and leisure styles.

The dodecagonal + four-screw case is particularly recognizable, and the overall style is more atmospheric and tough. Through the translucent sapphire dial, the operation of the gears of the BAUMATIC movement can be seen at any time, which is very interesting.

The diameter of the watch is 42 mm, and the public price is only 27,800. It is a good choice in terms of cost performance. It is very suitable for young professionals who pursue quality.

This girl also looks very nice to wear. It feels both rigid and soft, and it can set off the capable and sassy temperament.

In the same series, there is also an optional gray plate tape model, which feels that the movement perspective is more obvious, and it has a sense of movement and fashion.

Rolex

Rolex participated in the Watch and Wonder Offline Exhibition for the first time this year, and it was so popular.

The newly launched Oyster Perpetual Cosmograph Daytona is highly discussed, equipped with a metal meteorite dial. These metallic meteorites come from asteroids that exploded millions of years ago. The textures on the dial are unique crystals formed from fragments of natural extraterrestrial material, which are slowly cooled during cosmic voyages. They are indeed very textured when viewed up close ↓

Tudor

The Tudor Green Bay 1958 model is a new model made of 925 silver. Once it was released, it also triggered a lot of discussion on the bezel.

This kind of silver alloy material has unique properties, and the silver white luster is very unique. It is matched with a light gray outer ring to improve the texture.

Henry Moser

H. Moser & Cie. The brand has always been very playful, like this Swiss Alp Watch “Unlimited Restart” watch, when it was released, it brought a lot of heated discussions.

The Vantablack® dial used in this watch is composed of millions of carbon nanotubes. It is mainly used in the aviation and military industries to create a black hole-like effect by limiting the reflection of light. The pattern that appears to be “loading” is actually a small seconds dial with a white gradient, constantly rotating at 6 o’clock.

Although it looks like a smart watch, when you turn to the back of the watch, you will find that it is a mechanical watch with a peculiar contrast.

It’s also cool to get started. Although it doesn’t even have a minute hand or an hour hand, it has a philosophical sense. It is like contemporary art and it is thought-provoking, and it seems to tell you to hurry up. There was only one piece of this watch on display this time. It was previously limited to 50 pieces, and it was quickly sold out. This watch will also be auctioned on JD.com, with a starting price of 248 thousand.

There is also an Endeavour Tourbillon Concept Tiger’s Eye (Endeavour Tourbillon Concept Tiger’s Eye), which has an elegant and modern appearance, and boldly discards the brand logo and hour markers, and only reveals the minute flying tourbillon at 6 o’clock. , The design concept is very avant-garde.

According to legend, tiger’s eye stone possesses sunlight-like energy, it is said to bring protection, is also a symbol of self-confidence, a guarantee of health and prosperity, and it also has a good meaning when worn on the hand.

Purnell

Purnell is a Swiss high-end independent watchmaking brand, established in 2006, insisting that every movement is equipped with a tourbillon device. Once created the world’s first ESCAPE II series with a dual-spherical tourbillon movement, it is very pioneering.

This time Purnell brought a brand new Purnell Escape II dual-sphere tourbillon watch, which is also the world’s first dual three-axis tourbillon. The movement, bridges and hands are all made of sapphire crystal, and are also inlaid with 152 exquisite cut diamonds.

Inside the watch, there are six exquisite barrels, which are full of mechanical beauty in operation. The reference price of platinum models is as high as US$498,000.

Yaminshi

Armin Strom Armin Strom is a Swiss independent watchmaking brand that specializes in creating hollow design watches with transparent mechanical structures. In addition, the resonance watches developed by his family are also quite famous in the industry. This time at the watch exhibition site, Fan also met his Chinese agent Mr. Ye ↓

The model worn by the master fan is the Kari Voutilainen collaboration model guilloche resonance watch from Yaming, which is limited to 3 pieces worldwide.

The two balance clutches in the watch are connected in series, resonating at the same frequency and calibrated with each other to achieve higher accuracy. The eccentric design is a bit of a German watch style, with a sky blue guilloche plate hand-carved by Finnish genius watchmaker Kari Voutilainen, which is very special. This model is also specially developed for W&W, with a public price of 698,000 yuan.

In addition to this special blue dial, the dial color can also be customized. Looking over the watch, you will find two barrels on the back, which are very special.

There is also an entry-level basic GMT dual time zone. A self-winding watch, the balance wheel is placed on the front, and a pearl oscillating weight is made. There are three fixing devices in the middle, which are connected to the balance wheel, transmission wheel and barrel, showing the beauty of machinery. The hollow clutch allows the barrel power to be released evenly, making the watch more accurate. The price is 168 thousand.

Jarno

The independent watch brand Arnold & Son, named after the surname of the 18th century British watchmaker John Arnold, combines Swiss watchmaking craftsmanship with British traditions, such as the three-dimensional structure of the movement and the George V style bridges. They are all unique styles of his family.

This eternal moon phase series gold sculpture micro-painted ox year watch at the watch exhibition is a zodiac watch specially created by Jarno for the 2021 year of the ox. The night sky of the moon phase disc is decorated with black guilloche patterns, and the moon is white mother-of-pearl , With mirrored hematite dial and 18K gold carved gold bull, the ancient Japanese city buildings are micro-painted by rose gold powder, which has a unique style.

The window lattices of the ancient city, the moon and constellations on the moon phase disc, also added Super-Luminova luminous paint, shining in the dark, like an oriental picture scroll. This is a limited edition of 8 pieces worldwide, with a public price of 42.6 million.

Ferdinand Berto

Ferdinand Berthoud belongs to the Chopin family. The brand has studied the core technology and watchmaking philosophy of the 18th century watchmaker Ferdinand Berthoud, and drew inspiration from his works. Its Ferdinand Berthoud FB 1 precision chronograph watch won the Geneva Haute Horlogerie Grand Bounty Pointer Award in 2016.

This year Ferdinand Berto brought two new watches, a limited production of 20 pieces of the new hollow adjustment mechanism movement, equipped with a tourbillon and a uniform cone wheel-sesame chain transmission system, you can also choose to match a round case or The octagonal case is very distinctive.

Fan Zhu also saw another watch of his family at the watch exhibition. It has a very poetic name called Far Side of the Moon. The case is made of titanium alloy and sandblasted 18K white gold, showing a matte frosted texture. A new way to present the moon phases, the layout is very unique.

Not only the dial is unique, but the back also hides mystery. The tourbillon is made on the back to hide merit and fame.

The effect of getting started is also very satisfying. As a formal watch, it is quite niche and well-known. Whether you know the watch or not, you can’t help but take a few more glances.

—–I am the dividing line—–

This time the watch exhibition not only saw a lot of powerful new watches, but also many celebrities came to the scene. For example, Li Yifeng, the spokesperson of Panerai, appeared in the Panerai showroom and interacted closely with the audience.

There are also Montblanc spokespersons Chen Kun and Xin Zhilei, who took beautiful photos in the same background of the Montblanc showroom. I feel that the domestic watch exhibition is getting better and better, and the chance of encountering a star is also very high~

After reading so much, is there a watch that impresses you? Leave a message to discuss together~

In addition, there are many new female watch products, which are also super exciting and let people grow grass. We will share a special issue later, and girls can also look forward to it~

The pictures are from business photography, branding, and some are from Visual China

Produced by Business Fan: Editor Wang surpasses Kien | Operating Kien

Source WeChat public account “Business Fan” (WeChat ID: bfaner)

Steel prices today April 15, many brands suddenly increased their selling prices.

Steel prices in the North

Today April 15, with Hoa Phat steel brand, the price for CB240 steel coil is at 15,890 VND / kg. D10 CB300 steel is currently priced at 16,080 VND / kg.

Vietnam Italy steel brand name today has not changed, CB240 coil is currently priced at 16,040 VND / kg, while D10 CB300 steel increased 300 VND from 15,690 VND / kg (price April 13) to 15,990 VND. / kg.

With Viet Duc Steel (Viet Duc Steel Joint Stock Company) the current price of 2 products is 16,140 VND / kg (with rolled steel CB240) and 16,020 VND / kg (D10 CB300 steel). From March 13 to the present, the company’s steel price has increased by more than 1,000 dong, the highest price in a month.

Kyoei steel factory price remains stable for the 5th consecutive day, with CB240 coil currently priced at VND 15,690 / kg and rebar D10 CB300 currently at VND 15,790 / kg.

Thai Nguyen Steel Company in the evening of April 14 suddenly adjusted to increase prices, currently with 2 CB240 steel coil products, the price is 16,800 VND / kg; also with D10 CB300 steel at the price of 16,240 VND / kg (both products increased by 300 VND).

US steel shows price stability for 12 consecutive days. Currently, the price of rolled steel CB240 is 15,340 VND / kg, while rebar D10 CB300 is at 15,410 VND / kg.

Thus, today, the price of rolled steel CB240 ranges from 15,340 VND / kg to 16,800 VND / kg; while rebar D10 CB300 steel costs from 15,410 VND / kg to 16,240 VND / kg.

Steel prices in the Central region

Hoa Phat Construction Steel has updated its new selling price, slightly decreasing 2 of its steel products. Specifically, the line CB240 steel coil is priced at 15,790 VND / kg; with D10 CB300 steel is currently priced at 15,840 VND / kg.

Viet Duc Steel Joint Stock Company today continues to stabilize prices for the 5th consecutive day (from April 10 to April 15), currently 2 products of CB240 steel and D10 CB300 steel are priced at VND 15,740 / kg.

Pomina Steel, after a strong price increase, continues to stabilize for many consecutive days, unexpectedly increases the price, currently with rolled steel products CB240 is priced at 16,500 VND / kg (an increase of 410 VND); with D10 CB300 steel at 16,600 dong / kg (up 360 dong).

Thus, the price of steel in the Central region with the price of rolled steel CB240 is fluctuating at VND 15,740 / kg to VND 16,500 / kg; with rebar D10 CB300 steel is maintaining the price from 15,740 VND / kg to 16,600 VND / kg.

Steel prices in the South

With the Hoa Phat brand, in the Southern market, the price of its products continues to be adjusted. With rolled steel CB240 is priced at 15,790 VND / kg; and rebar D10 CB300 rebar is at 15,840 VND / kg.

The Pomina brand has a price increase adjustment. With rolled steel CB240 and D10 CB300 steel, the prices are 16,390 VND / kg and 16,500 VND / kg, respectively.

Southern steel brand increased selling price, exceeding 16,000 VND / kg. With rolled steel products CB240 has a price of 16,190 VND / kg; while with rebar D10 CB300 steel is 16,090 VND / kg.

Tung Ho steel factory has also raised selling prices. With rolled steel CB240 is at 16,190 VND / kg, while rebar D10 CB300 price is 15,940 VND / kg.

It can be seen that, in the Southern market today, apart from the steel giant Hoa Phat adjusting and lowering the price, other brands are raising the price of their steel products.

On the Shanghai Exchange

Steel price today delivered in October 2021 on the Shanghai Exchange increased by 6 yuan to 5,137 yuan / ton at the time of the survey at 9:45 (Vietnam time).

On Tuesday (April 14), iron ore futures prices in China rose for the third consecutive session, closing at the highest level on record in the past five weeks, Reuters reported.

Starbucks switched to paper straws, but other tools still used plastic.

The trend of using paper straws

The campaign to stop using plastic straws has created a global craze over the past few years, with many reputable brands and a large number of consumers turning to paper straws.

In Vietnam, a number of major beverage brands have also responded to the messages of environmental protection, limiting the use of plastic waste, and encouraging the replacement of biodegradable and recyclable materials.

Pioneering brands can be mentioned as coffee shop chain The Coffee House, Trung Nguyen Legend Café, Starbucks Coffee … replacing plastic straws, plastic bags, disposable plastic spoons with bio straws, bags Bio, bio-spoon is completely biodegradable. Gong Cha and Phuc Long tea chains have replaced plastic straws with straws made from bagasse and paper.

But are paper straws really the same eco-friendly alternatives as the brands claim? Chung Shan-shan, scientific director of environmental management and public health at Hong Kong Baptist University, doesn’t think so.

According to SCMP, the main argument for using paper straws instead of plastic straws is that paper is biodegradable. That is, paper straws can decompose naturally and do not float in the ocean and then be swallowed by fish or turtles. However, environmental protection is not simply about swapping plastic for paper.

Although paper straws will decompose into smaller pieces, they are still capable of being swallowed by small animals. Furthermore, the term “biodegradation” can be misleading.

“The Hong Kong Environmental Protection Agency’s Biodegradability Test Standard considers the degree of degradation of different materials by keeping them at a constant temperature of 56 to 60 degrees Celsius for 180 days. . If the carbon content of that material is reduced by 60% then it can be considered biodegradable. So in fact, the so-called biodegradable materials can last longer than 180 days and even then, they do not disappear completely “, this expert emphasized.

“Although paper is biodegradable, it will not decompose even after a very long time if it contains too much pulp. You can find newspapers in landfills, where even after 10 or 20 years, the words on it can still be read.

Also, the garbage in the cities is ultimately in landfills, not in other spaces. The waste that decomposes in landfills still releases toxic methane gas into the atmosphere.

Paper straws spoil the taste of drinks

Paper straws easily spoil the taste of drinks.

Since China introduced restrictions on the use of plastic materials last year, non-biodegradable single-use plastic straws have begun to be phased out from the country’s food industry in late 2020. and the eco-friendly straws that are used nationwide.

Experts say, thanks to the trend of protecting the environment, paper straws and similar products are bringing huge revenue for manufacturing companies. According to a report by Huaan Securities Co Ltd, the size of the paper straw market in this country could reach 28 billion yuan (4.33 billion USD) by 2025.

But in addition to the controversy over the degradability, the paper straws have also complained about the quality, as well as affecting the taste of the drink. Most of the time, biological straws are worn out when left in water for a long time. They mix paper flavors into drinks, causing discomfort for diners.

Huang Xinyi, a 30-year-old worker in Beijing, told China.org: “Paper straws taste like paper or cardboard and cannot be soaked in drinks for long. That is why, I need to drink all the drinks right after I buy it.

No matter how environmentally friendly the paper straw is, it is having trouble being accepted by the consumer. “Paper straws also have an impact on the environment. On the one hand, they consume a large amount of wood resources, on the other hand, they also pollute the production process. More efforts are needed for research and further work.” developing other alternatives, “said expert Lin Boqiang from the Energy Policy Research Institute at Xiamen University, China.

When complaints related to paper straws became a popular topic, Chinese netizens made comments about alternative straws such as biodegradable plastic, metal straws …

Environmental protection half-hearted

Highland Coffee is the brand that propagates the most about environmental protection but still uses plastic cups and plastic straws.

While major beverage brands in Vietnam such as Gong Cha, Phuc Long, The Coffee House, Trung Nguyen Legend Café, Starbucks Coffee … are replacing straws, mugs, bags with environmentally friendly materials. Responding to customers’ requirements as well as environmental responsibility, there are still opinions that this is just a half-hearted change, stopping at the level of “cutting”, not giving up altogether.

Some companies only change straws, but still use plastic cups, others are the opposite. Or even the most controversial recently is Highlands Coffee, when shouting out loud environmental campaigns on media channels but doing it in a way unlike anyone else.

This chain of drinks uses the highly reputed beverage handle section: “Biodegradable, eco-friendly handle”. However, in addition to the handle, the other things are still plastic cups, plastic spoons, even using a plastic straw, not using a paper straw.

The online community said that the changes and calls of the above brands are still only polished and “colored”, instead of serious implementation for the environment, as required by consumers.

It is said that firms can not completely replace plastic utensils for the purpose of maximizing profits. To replace the whole process and equipment, it will take a lot of time and cost.

Regarding the trend of moving from plastic to paper straws, Chung assessed that people want to reduce the use of plastic products but do not want to sacrifice convenience. Even though they are paper straws, they are still disposable waste.

“Unless you get rid of disposable items in natural places with a lot of wildlife, swapping plastic straws for paper straws won’t make any difference in the city,” Chung added.

The only guaranteed way to make a difference to the environment, says the expert, is that people stop using disposable straws.

“Even if we create products using the most eco-friendly materials, if they are still single-use products, the Earth’s environment will still be affected.” said.

This expert suggests that users can drink it directly or use a chopstick or spoon to eat topping in a cup.

In conclusion, it doesn’t make much sense to switch to environmental materials unless we use reusable items.

When Chanel introduced Vamp 18 nail polish in 1994, it instantly became something every lady wants to own. Vamp paint color is a little bit of a cool grunge style but still maintains the signature elegance of French fashion. Then the Vamp stopped producing, it made millions of women’s hearts want to stop beating.

Chanel’s famous Vamp 18 nail polish bottle.

World of discontinued beauty products (discontinued beauty products)

The aforementioned $ 15 bottle of Chanel nail polish has become a cultural standard when it is loved by top stars. With its low cost, it is extremely successful in the mass consumer market. Throughout the history of Chanel, there has never been a miracle comparable to Vamp nail polish bottles. It is also the product beauty Best-selling Chanel of all time.

Vamp is the best selling Chanel beauty product of all time.

Most cosmetic products are discontinued as they are gone forever, driving you crazy with searching. The association loves the discontinued cosmetic lines (discontinued beauty products) always crowded and powerful. The announcement to stop producing certain products also makes the market for buying and selling these products thrive.

Just Google you will find a lot of websites buying and selling discontinued cosmetic lines. Hundreds of products can be found in stages, from big brands like Clinque, Aveda … to obscure brands like Orofluido, Dicesare …

The discontinued purchasing industry also brings huge profits for some entrepreneurs. They invest in buying quality but fledgling brands (acquired by big corporations and rebranding sooner or later), or buy limited edition lines and sell them. when they are out of stock on the market.

Even products that have been used like tried lipsticks or perfumes that have been used several times are still selling well. One example is Candy Yum Yum-colored Mac lipstick.

When a large conglomerate like P&G makes an acquisition, they typically produce multiple products of the acquired brands in a very short period of time, before stopping selling and developing new formulas. It is time for speculators to buy in bulk and then wait until female customers realize their favorite product is no longer available anywhere.

The prices of discontinued products range from 10-30 dollars, but there are also some extremely rare items that sell for hundreds of dollars. Rare records like Redken’s Extreme PPT damaged hair recovery product were acquired by a Japanese customer for $ 500.

Redken’s Extreme PPT hair care product sets a resale price record.

Even used products (like tried-and-tested lipsticks or perfumes that last several times) are selling well as usual. People don’t care what they are second hand, as long as it is a product that they have loved and are familiar with, then pick it up.

The secret behind the guise

The tag “Stop production line” has caused the brand to be transmitted by word of mouth and engraved on consumers’ mind more.

So, what makes a product worth pursuing so many people want to resell? What makes girls accept to pay double or 3 times the original price to buy a cosmetic product?

Reason number one: It’s a great product, they’re already familiar, uncomfortable in absence, and want it back at all costs.

Reason number two: buy to collect, they want to own what no more chance to buy.

The tag “Stop production line” has caused the brand to be transmitted by word of mouth and engraved more deeply into the minds of consumers. So the reputable labels sometimes throw up a great deal to announce stopping production of the favorite products.

After a long enough absence, resale will cause fever and gradually run out, cosmetic labels will begin “reappearance” campaigns. MAC, Esteé Lauder, Chanel … are famous people who specialize in reviving old products.

Esteé Lauder in 2000 made a big promotion for the Gone But Not Forgotten (Gone But Not Forgotten) campaign to revive some old products.

The decision to “revive” is entirely based on feed back customers. For example, the campaign called MAC by Request is a typical example of how to use social media to interact with customers and decide to revive feed back products. One of MAC’s most popular lipstick colors, Candy Yum-Yum from “limited product” is back on the shelves thanks to customer support and has become one of the brand’s best-sellers. .

MAC Candy Yum-Yum is back thanks to consumer support.

Actually, Vamp nail polish is still found in Chanel but under a new look and name.

Since the beginning of the article, Chanel nail polish bottles from the beginning of the article, you thought Chanel would ignore that fertile land, in fact they were later revived with a new look, a little improvement in ingredients and continued to “bomb” on the cosmetic shelf.