Recently, the old drama bone Zhang Chenguang has been on the hot search. This conscientious actor who has been in the industry for more than 30 years has encountered ridicule and abuse from some people in the live broadcast room because of the live broadcast. , And also spread rumors that he “sells fakes.” Zhang Chenguang was emotional after seeing the barrage and apologized to the audience in tears.

In fact, Zhang Chenguang is a very dedicated actor. He has superb acting skills and has created many classic images. His life is simple and low-key. When the epidemic broke out, he also donated 16 million to Wuhan. But this is such an actor with strong business ability and good character, because he was maliciously attacked for no reason when he brought the goods on a live broadcast, and people felt unfair for him and couldn’t help but reflect on why everyone now has such big opinions on the celebrity’s goods. ?

As live streaming has become more popular in recent years, many celebrities have stopped, but there are not a few cases of “car overturning”.

Pan Changjiang once persuaded Xie Mengwei, the actor of “Gazi”, not to take the goods live, saying that the water was too deep, but within half a year he started selling OEM wine himself, and was ridiculed by netizens as “Panga’s friend”;

Singer Yang Kun received 100,000 yuan of “pit fee” from many merchants on Double Eleven last year. However, the sales volume was only 40,000 yuan and was jointly defended by merchants;

The popular talk show anchor Li Xueqin also came off the double eleven last year to bring the goods. However, of the 3.11 million viewers in the live broadcast room that day, less than 110,000 were real viewers. The rest were spent on sales, and were criticized by the Consumer Association. Data injection.

Li Xiaolu, who started from a very high starting point but turned herself into a bad artist, had a good result of earning 21 million yuan a night, but was vilified by netizens during the live broadcast, and Li Xiaolu herself was quickly “blocked” by the live broadcast industry.

Although celebrities have their own halo, they must be very professional in order to do a good job in live broadcast. Otherwise, problems will easily occur in various links such as product selection, atmosphere adjustment, and after-sales service. The above cases are typical. In fact, not only the celebrities, but also the professional anchors have a hard time. The “Matthew effect” in the live streaming industry is becoming more and more obvious. The small anchors are struggling. Even the head anchors have foreseen some less positive trends. They plan to find another way out: Simba established the “Hangzhou Xincheng” in 2019. “Information Technology Company”, incubating the “Xinxuan” brand; Wei Ya’s team has been involved in the field of private equity investment; Li Jiaqi is also a shareholder of more than ten companies. Obviously, these top anchors are all leaving a way for themselves. Although live streaming is faltering, “live streaming” is still a trend. Recently, many bankrupt entrepreneurs have begun to come back through live streaming. For example, Tan Chang’an, the founder of “Tan Yutou Hot Pot”, which once swept the country, calmly talked about his entrepreneurial experience and failure process in the live broadcast. The first video released on Douyin was uploaded in less than 10 hours. Thousands of likes and thousands of comments. Although Tan Changan said that he did not want to be an online celebrity, everything seems to be developing in the direction of an online celebrity: Recently, a “Tan Ziyu” hot pot restaurant appeared in Chengdu. The store is full of photos of Tan Changan and celebrities, and the entrance is prominent. There are also signs that were picked from the last Tanyutou hot pot chain at the time. The mother-in-law of Big S, Zhang Lan, the founder of “South Beauty”, joined Douyin after bankruptcy in 2019 and opened two accounts, one for sharing ladies’ outfits, the other for gourmet content, and also started offline. The high-end catering brand can be regarded as a successful “turnover”. From this point of view, live broadcast itself has no fixed attributes, it is just a model, it all depends on how people use it or when to use it: it is not used well, fakes are flooded, chaotic, and harmful. However, if the “open” method is correct, the live broadcast will also play the role of “1+1> 2”, which will generate more help

“Our e-commerce live broadcast competition this time has a slightly different format. The contestants need to go through the fan accumulation and platform-related data of the preliminary live broadcast to enter the finals. Part of the final results comes from the income from the goods, and all the goods with the goods come from the platform. A mall opened for the competition.” As the organizer of the competitionprincipalAccording to the introduction of Fan Chunfeng from the e-commerce major of the School of International Economics and Trade, the live contest is held on the e-commerce platform “Happy Grapefruit” of the school-enterprise cooperative enterprise. Everyone starts from scratch, which reflects the fairness of the competition. There is a lot of room for players to play,”It is more difficult to bring goods without physical objects. Fans do not pay for it. They rely on their true ability.”

“The throat is going to explode””I didn’t expect the live broadcast to be so tired””Experienced the difficulty of a teacher in class”…In order to accumulate fans during the preliminary round, PlayersDo everything possible, there isThe use ofSaid cross talk, singing, dancing and other ways to perform talents to attractFans；someLiveInteract with fans in a chat, a chat lasts a few hours.

“Live streaming is not as simple as imagined. Everyone thinks that as long as they look good and hold the products, they can sell explosive products. Only after trying it will you know that it is not easy..”The “Erhu Sisters” combination composed of Hu Hui and Hu Lingling won the first place with the highest sales record within 2 hours of the final and the comprehensive scores of the judges.

“Just startedWe don’t know how to drain, Can only talk awkwardly, The live broadcast room is not very popular. After watching a lot of professional instruction videos and asking professional teachers on some platforms, we began to pay attention to the current Internet boom, and found our unique style, which gradually allowed us to have a good interaction with fans.Because there is no physical goods in the finals, the selection is particularly important. Some people choose high-priced products for performance, and we choose products below 50 yuan and the top online sales rankings. First, there is a wider audience and we don’t need to introduce the characteristics of the product too much. Second, because it is cheap, everyone places an order. It’s also more refreshing…”Speaking of the competition, the “Erhu Sisters” have a lot of experience.

“We found a lot of good’saplings’ in this game.” Huang Wenjian, chief operating officer of the school-enterprise cooperative enterprise “Happy Pomelo”, provided by the live broadcast competition platform, shuttled between the live broadcast rooms frequently during the competition. He said that the live broadcast industry will be In the future for a long period of time in the dividend industry, but the current gap in e-commerce live broadcast talents is very large. Through this opportunity, in addition to allowing students to truly practice the e-commerce’s Internet business thinking of “showing-gathering people-realizing”, experience In addition to thinking and practicing different from traditional business, I also want to establish a live broadcast talent pool in colleges and universities, and explore a new mode of school-enterprise cooperation live broadcast talent training with schools that integrate industry and education.

“Ningcai’s graduates have grown rapidly in our company. As one of the judges of the live broadcast competition, we also hope to find more and better young people to join!” There are also well-known enterprises in Ningbo who heard the wind. .

“As soon as the competition is over, Boyang Home Textiles intends to sign a group of our players.” Fan Chunfeng said that two other local companies heard that the school held a competition and also came to inquire, wanting to see if there are suitable live broadcast talents. And offered a favorable condition of monthly salary of more than 10,000 yuan.

It is reported that Ningbo Institute of Finance and EconomicsE-commerce professionalAlwaysPay attention to the cultivation of students’ professional qualities and skills, and in recent years have continued to deploy and exert efforts in live broadcast e-commerce and new media e-commerce,Continue to deliver high-reputation e-commerce professionals to the enterprise and society.

“Since last year, the popularity of live broadcast e-commerce and new media e-commerce has continued to increase, which poses new challenges to the training of e-commerce professionals.Live broadcast is only a manifestation of e-commerce. Behind this form is the solid operating skills of e-commerce merchants, super data analysis and product selection capabilities, and a flexible and plastic supply chain. Therefore, live broadcasts are fine for a while, but letting every live broadcast create value is the professionalism that telecom merchants must continue to cultivate.”The schoolWang Rui, Dean of the School of International Economics and TradeSay

Many viewers who watched the live TV broadcast could not help but feel puzzled by the various passwords issued by the staff in the command hall. For example, about 50 seconds after the rocket took off, they heard “Dongfeng Optical USB Radar Tracking Normal” and “Telemetry Signal Normal”. So, what do they mean by USB and telemetry?

USB: Originated from the American “Apollo Moon Landing”

USB originally originated from the US space launch mission, namely the unified S-band. Space launch requires the measurement and control of rockets in flight. Manned space launch is related to the safety of astronauts, and its requirements are higher. In the early days, space launch missions used a variety of different wavebands to perform measurement and control tasks, which caused problems such as complex equipment, heavy loads and poor electromagnetic compatibility, as well as short-term shortcomings.

In the 1960s, in order to ensure the success of the Apollo manned mission to the moon, the United States proposed a system for uniformly performing measurement and control tasks in the S-band. Therefore, a unified S-band (USB) measurement and control network was established and manned on the Apollo moon. The plan was a big success, and later this kind of measurement and control network became an international standard and was promoted.

When my country implemented the 921 manned space project, it also built its own USB measurement and control system. These measurement and control networks include numerous measurement and control stations built in the country and the Yuanwang measurement and control ship deployed on the ocean to measure the flight status of rockets and spacecraft in real time. .

Telemetry: Tracking the rocket all the way

Telemetry is the translation of English Telemetry. It cannot be understood as remote control and measurement according to the Chinese meaning. This word is a combination of two Greek roots, which translates to remote measurement.

Simply put, telemetry is an automatic communication process, through which the rocket measurement data that cannot be directly accessed can be transmitted to the measurement and control station, so as to realize the measurement and monitoring of the rocket.

After the Long March 2 F rocket was launched into the air, the ground crew could not measure the various data inside the rocket, and could only use the telemetry system to transmit the data obtained by the various sensors on the rocket back to the ground for monitoring and analysis by the technicians.

After the rocket took off, the telemetry tracking was normal all the way. If the rocket had problems in flight, the telemetry data was almost the only clue.

Stable tracking is not easy From the launch of the rocket to the final announcement of the successful launch of the Shenzhou 12 manned spacecraft, from time to time the commands of “Jiuquan tracking is normal”, “Dongfeng tracking is normal”, and Weinan, Taiyuan, Tianjin, and Qingdao are tracking normal. Although these passwords are plain and unremarkable, they are the result of the efforts of countless Chinese astronauts. my country’s Aerospace USB measurement and control network has deployed a large number of measurement and control stations on the ground. These measurement and control stations are equipped with optical and radar tracking equipment to track rockets in flight in real time. In the live broadcast, you see the image of the rocket flying, which is the optical tracking picture provided by the photoelectric tracker. It is similar in principle to the automatic tracking telescope, but the performance is much more advanced. The tracking radar uses a narrow beam to track the target, and the rocket is always within a few tenths of the radar beam to be tracked stably and obtain accurate data. The optical radar tracking is normal, indicating that the optical and radar of the measurement and control station have locked the rocket stably and effectively, and the flight process is under control. Applause sent to mission critical nodes The launch mission of the Shenzhou 12 manned spacecraft involves both the tempering of the rocket and the test of the spacecraft. Careful netizens will find that there were many applauses in the flight control hall during the live broadcast. The first applause occurred when the ship’s arrows were successfully separated, the second time was when the spacecraft’s sun wing was deployed normally, and the last time was when the mission was announced successfully. Ship-arrow separation and solar wing deployment are two hurdles that must be crossed for a successful mission. Although the reliability and safety of the Long March 2 F rocket have reached 0.97 and 0.997 respectively, the manned launch must be foolproof, and no one can truly rest assured until the last moment. Seeing the success of the separation of the ship and the arrow in the live broadcast means that the rocket has retired and completed its mission. The applause is well deserved. The test of the Shenzhou series spacecraft during launch is relatively simple. The main task is to deploy the solar wing to provide power to the spacecraft. However, many international spacecraft fail to deploy the solar wing. However, the Shenzhou 12 manned spacecraft successfully deploys the solar wing. It means that the “future” of the spacecraft’s power supply system is bright, and it is naturally worthy of applause in return. After the spacecraft successfully entered the scheduled orbit, Director Zhang Zhifen of the Jiuquan Satellite Launch Center announced the successful launch of the Shenzhou 12 manned flight mission, which also raised the enthusiasm of the staff and the audience to a new climax. Affirmation and pride in my work. Text/Zhang Xuesong Original title: There are many kinds of passwords for the launch of Shenzhou 12 Source: China Aerospace News [责任编辑: ]

As low as 0.2s delay only in the blink of an eye

In order to help customers realize large-scale low-latency live broadcasts, and meet live broadcast scenes with high interactive demands such as live streaming and online education. Recently, 263 released the ultra-low latency mode of the H5 player, which provides ultra-low latency application-level solutions for multiple live broadcasts. The deeply optimized live broadcast can control the minimum delay within 0.2s, and the delay is only in the blink of an eye. No perception, truly achieve the “real-time interactive” experience.

Low-latency live broadcast empowers diverse online scenarios

Ultra-low-latency live broadcast can restore the real interactive scene to the greatest extent, transforming the live broadcast experience, and has a wealth of business application scenarios: Education and training online education scenes have always had extremely high requirements for live broadcast real-time interaction, with a low latency of 263 milliseconds. The live broadcast can not only restore the real offline classroom, and ensure the real-time interactive experience of teaching questionnaires, answering questions, voting, etc., but also introduce benign learning mechanisms such as rush answer PK, time-limited competitions, etc., so that the web side and the client can be extended in a fair manner. Feel the more interesting online learning experience in the current environment, which greatly improves the classroom teaching effect.

Live broadcast

For live streaming with goods, ultra-low-latency live streaming can greatly enhance the experience of watching and buying. The anchor can combine the interactive area to better achieve field control and interaction, so that online spikes, auctions, lotteries, and other marketing games that require high timeliness are available Stronger underlying support makes live broadcast closer to offline experience and greatly improves the conversion rate.

Events

Event events have relatively high requirements for the delay and smoothness of live broadcasts. Ultra-low latency can greatly deepen the audience’s immersion in on-site real-time interaction, participate in scores and on-site interaction, and enhance users’ sense of participation in offline events.Multi-venue linkage

263 ultra-low-latency live broadcast can more easily help companies achieve low-latency and multiple simultaneous live broadcasts on the same screen, which can help large-scale events easily achieve real-time linkage of multiple venues, and maximize the restoration of multiple venues.

263 pursues more than just lower latency

Low-latency live broadcast is a competition in the field of enterprise live broadcast, but 263 pursues more than just lower latency. As a pioneer in the field of enterprise live broadcasting, 263 has been deeply involved in the field of Internet communications for 24 years, and has been shortlisted for 7 times in China’s Internet comprehensive strength enterprises. , Energy, E-commerce and many other industry companies live broadcast one-stop solution, covering education live broadcast, live marketing, event live broadcast, e-commerce live broadcast, financial live broadcast, medical live broadcast and many other enterprise live broadcast industry scenarios. At present, 263 has served a total of 130,000+ enterprises and 6 million+ corporate users such as Tencent, JD.com, Huawei, Alibaba, Nice Group, Pfizer, China Securities, Bank of China, etc. In the future, based on cloud video and cloud communication technology, we will open up all application scenarios in the industry, help companies realize digital communication, digital learning, digital marketing and digital services, deposit digital assets, and extend a broader digital space

As low as 0.2s delay only in the blink of an eye
In order to help customers realize large-scale low-latency live broadcasts, and meet live broadcast scenes with high interactive demands such as live streaming and online education. Recently, 263 released the ultra-low latency mode of the H5 player, which provides ultra-low latency application-level solutions for multiple live broadcasts. The deeply optimized live broadcast can control the minimum delay within 0.2s, and the delay is only in the blink of an eye. No perception, truly achieve the “real-time interactive” experience.
Low-latency live broadcast empowers diverse online scenarios
Ultra-low-latency live broadcast can restore the real interactive scene to the greatest extent, transforming the live broadcast experience, and has a wealth of business application scenarios: Education and training online education scenes have always had extremely high requirements for live broadcast real-time interaction, with a low latency of 263 milliseconds. The live broadcast can not only restore the real offline classroom, and ensure the real-time interactive experience of teaching questionnaires, answering questions, voting, etc., but also introduce benign learning mechanisms such as rush answer PK, time-limited competitions, etc., so that the web side and the client can be extended in a fair manner. Feel the more interesting online learning experience in the current environment, which greatly improves the classroom teaching effect.
Live broadcast
For live streaming with goods, ultra-low-latency live streaming can greatly enhance the experience of watching and buying. The anchor can combine the interactive area to better achieve field control and interaction, so that online spikes, auctions, lotteries, and other marketing games that require high timeliness are available Stronger underlying support makes live broadcast closer to offline experience and greatly improves the conversion rate.
Events
Event events have relatively high requirements for the delay and smoothness of live broadcasts. Ultra-low latency can greatly deepen the audience’s immersion in on-site real-time interaction, participate in scores and on-site interaction, and enhance users’ sense of participation in offline events.Multi-venue linkage
263 ultra-low-latency live broadcast can more easily help companies achieve low-latency and multiple simultaneous live broadcasts on the same screen, which can help large-scale events easily achieve real-time linkage of multiple venues, and maximize the restoration of multiple venues.
263 pursues more than just lower latency
Low-latency live broadcast is a competition in the field of enterprise live broadcast, but 263 pursues more than just lower latency. As a pioneer in the field of enterprise live broadcasting, 263 has been deeply involved in the field of Internet communications for 24 years, and has been shortlisted for 7 times in China’s Internet comprehensive strength enterprises. , Energy, E-commerce and many other industry companies live broadcast one-stop solution, covering education live broadcast, live marketing, event live broadcast, e-commerce live broadcast, financial live broadcast, medical live broadcast and many other enterprise live broadcast industry scenarios. At present, 263 has served a total of 130,000+ enterprises and 6 million+ corporate users such as Tencent, JD.com, Huawei, Alibaba, Nice Group, Pfizer, China Securities, Bank of China, etc. In the future, based on cloud video and cloud communication technology, we will open up all application scenarios in the industry, help companies realize digital communication, digital learning, digital marketing and digital services, deposit digital assets, and extend a broader digital space

Author: Zhang Rui Produced | Deep Web・QQ MusicNews Xiaoman Studio May 24,quick workerScience and Technology announces its financial report for the first quarter of 2021 (three months ended March 31, 2021). The financial report shows that Kuaishou’s revenue in the first quarter was 17.019 billion yuan, a year-on-year increase of 36.6%; a net loss of 57.75 billion yuan, an increase of 89.4% year-on-year, and an adjusted net loss of 4.918 billion yuan, an increase of 13.2% year-on-year. For adjusted net losses, Kuaishou financial reports are defined as losses during the period plus share-based compensation expenses and changes in the fair value of convertible redeemable preferred stocks. Adjusted net loss of 4.918 billion yuan increased employee compensation expenses The financial report shows that the cost of sales of Kuaishou increased by 22.3% from RMB 8.2 billion in the same period in 2020 to RMB 10 billion in the first quarter of 2021. Regarding the increase in cost of sales, Kuaishou provided the following explanation in the financial report: The expansion of the user base and business growth have led to an increase in user traffic, as well as increased bandwidth fees and server hosting costs, depreciation of property and equipment and right-of-use assets, and amortization of intangible assets. On the other hand, increasing the number of employees and increasing share-based compensation expenses in order to support business growth has led to an increase in employee compensation expenses. In terms of gross profit, Kuaishou’s gross profit increased by 64.1% from RMB 4.3 billion in the same period in 2020 to RMB 7 billion in the first quarter of 2021. Gross profit margin increased from 34.2% in the same period in 2020 to 41.1% in the first quarter of 2021. Kuaishou’s explanation in the financial report was mainly due to the expansion of other businesses such as online marketing services and e-commerce business, which led to a decrease in our live broadcast revenue as a percentage of total revenue, which in turn led to a decrease in sales cost as a percentage of total revenue. Sales and marketing expenses increased by 44.0% from RMB 8.1 billion in the same period in 2020 to RMB 11.7 billion in the first quarter of 2021. Its percentage of total revenue increased from 65.0% to 68.5%, mainly due to promotion and Due to increased advertising expenses. Promotion and advertising expenditures increase in the first quarter of 2021. The explanation given by Kuaishou in the financial report was mainly due to the increase in marketing expenses and brand promotion activities for our promotion of Kuaishou Express Edition and other applications. In terms of administrative expenses, it increased by 128.2% from RMB 308.2 million in the same period in 2020 to RMB 703.4 million in the first quarter of 2021, and its percentage of total revenue increased from 2.5% to 4.1%. The explanation given by Kuaishou in the financial report was mainly due to the increase in the number of administrative staff and the increase in share-based compensation expenses to support business development, which led to an increase in employee welfare expenses. Excluding the impact of share-based compensation expenses, the percentages of administrative expenses to revenue in the first quarter of 2021 and 2020 are 2.7% and 1.8%, respectively. In terms of R&D expenditure, it increased by 199.2% from RMB 939.5 million in the same period in 2020 to RMB 2.8 billion in the first quarter of 2021, and its percentage of total revenue increased from 7.5% to 16.5%. Kuaishou’s explanation in the financial report was mainly due to the continued investment in artificial intelligence, big data and other advanced technologies, which significantly increased the number of R&D personnel and increased share-based compensation expenses, resulting in increased employee welfare expenses. Excluding the impact of share-based compensation expenses, the percentages of R&D expenses to revenue in the first quarter of 2021 and 2020 are 10.8% and 6.4%, respectively. Live broadcast revenue declines, online marketing services revenue has increased significantly From the perspective of revenue composition, revenue from online marketing services and other services increased year-on-year, while revenue from live broadcast business declined year-on-year. Revenue from online marketing services increased by 161.5% from RMB 3.3 billion in the same period in 2020 to RMB 8.6 billion in the first quarter of 2021. Kuaishou’s financial report explained that it was mainly due to the expansion of the user base to attract more online marketing customers, and the strength of artificial intelligence and big data to enhance the effectiveness of online marketing services. The revenue of live broadcast business decreased by 19.5% from RMB 9 billion in the same period in 2020 to RMB 7.3 billion in the first quarter of 2021. The explanation of the Kuaishou financial report is mainly due to the fact that the average monthly paying users of live broadcast have changed from 67.0 million in the same period in 2020 to 52.4 million in the first quarter of 2021. There were more monthly paying users in the first quarter of 2020, partly due to strict quarantine during the COVID-19 outbreak, and more users turned to online social and entertainment activities. In the first quarter of 2021, the general public returned to their normal lifestyles. The time spent on activities is reduced. Revenue from other services increased by 589.1% from RMB 175.8 million in the same period in 2020 to RMB 1.2 billion in the first quarter of 2021, mainly due to the expansion of e-commerce business. Over 150 million MAU in overseas markets In terms of user volume, both the scale and activity of Q1 users in 2021 will increase significantly. In 2021, the average daily active users of Chinese apps and mini programs of Kuaishou in Q1 of 2021 reached 379.2 million, a year-on-year increase of 26.4%. The average daily usage time of each daily active user of the Kuaishou app increased to 99.3 minutes, an increase of 10.5% from the 89.9 minutes announced in the fourth quarter of last year. Kuaishou also disclosed the latest developments in the international market for the first time: with South America and Southeast Asia as its core targets, it has achieved breakthroughs in different overseas products such as Kwai and SnackVideo. Data shows that the average monthly active users in overseas markets in the first quarter of Kuaishou exceeded 100 million. In April this year, MAU (monthly active users) in overseas markets further increased to more than 150 million. Kuaishou’s overseas business began to deploy around 2017. Since 2020, Kuaishou has further adjusted its strategy, increased investment and layout in overseas markets, and demonstrated a clear determination to internationalize. At the end of 2020, the former Didi international business COO Qiu Guangyu joined Kuaishou and became the new Kuaishou international business head; in April this year, Kuaishou ushered in a new head of overseas technology, former Facebook Chinese engineering executive Wang Meihong. Kuaishou’s investment in overseas markets shows Kuaishou’s determination to enter the international market. According to statistics, the number of active users of the overseas version of Bytedance TikTok has reached more than 800 million globally. Copyright statement: The content produced by Tencent News is not allowed to be copied or reprinted without authorization, otherwise legal responsibility will be pursued.

Technology from the media / Lao Hu Shuo Technology

On June 12, Shanghai Mercedes-Benz Cultural Center, Momo’s 2021 live broadcast annual grand ceremony was staged. Jackie Chan, Zhang Shaohan, Zhang Xinzhe, Hu Haiquan, VaVa, Gao Jin and other celebrities all attended the show. Li Xiang, Li Ai, and Da Zuo partnered to host and performed on the same stage with dozens of popular Momo anchors, bringing an audiovisual experience to online and offline users feast.

That night, Momo officially awarded the top ten male and female anchors of 2020, ten new institutions and other awards to the host. At the same time, the LED display of the Shanghai Global Harbor Twin Towers also showed a huge launch of the Momo Live Broadcasting Annual Festival, which created momentum for the MOMO Live Broadcasting Festival held at the Mercedes-Benz Cultural Center that evening.

This is already the fifth annual festival created by Momo in a row. After five years of sharpening a sword, behind Momo’s 2021 live broadcast festival is Momo’s new value of “social + live broadcast” in full bloom.

Echoing the annual ceremony, Momo once again handed over a beautiful report card. Just a few days before this live broadcast annual festival was held, Momo’s 2021 Q1 financial report released on June 8 showed that Momo’s net revenue in the first quarter was 3.470 billion yuan, exceeding Wall Street’s expectations; net profit was 633.7 million yuan. Profitable for 25 consecutive quarters.

It is worth noting that among the net revenue, Momo’s live broadcast service revenue reached 1.9621 billion yuan. Moreover, the Momo Master App has 115.3 million monthly active users, a record high. Among them, among the monthly active users, the total number of paid users of Momo’s live broadcast service and value-added service reached 12.6 million after deduplication.

The revenue capacity of live broadcast and the continuous growth of paying users for live broadcast demonstrates the powerful power of Momo’s “social + live broadcast” differentiated play. This is in the live broadcast industry where competition is fierce and profitable, Momo’s live broadcast business is very impressive. .

Also in this June, in addition to LED advertising screens, Shanghai People will also visit major bus shelters, subways, buses, office buildings, etc. in well-known landmark areas such as the Bund, People’s Square, Xujiahui, Nanjing Road, Lujiazui, and Shanghai Expo Valley. Saw the advertisement that Momo put on the host.

On one side is the brilliant live broadcast data, and on the other is the huge annual live broadcast festival. So far we have got a glimpse of the charm of Momo’s “social + live broadcast” model. The most important thing is that ahead, Momo in this mode has more room for imagination.

1. The annual grand ceremony, a booster for the high-standard development of the live broadcast industry

   From the first held at the Water Cube in Beijing to this year’s Shanghai Mercedes-Benz Cultural Center, Momo’s annual live broadcast of the year has convened Li Yuchun, Li Bingbing, Mao Buyi, Xue Zhiqian, Lin Yilian, Deng Ziqi, Gigi Leung, and Jackie Chan. Stars such as, Zhang Shaohan and Momo’s popular anchors compete on the same stage, and they have sharpened their swords in five years. The annual Momo Live Broadcasting Festival has become synonymous with high-standard and influential activities in the current live broadcast industry.

   

   The significance of Momo Live’s annual festival is that by cultivating excellent anchors on weekdays, excellent anchors have a larger stage and fully release the dual influence of excellent anchors and Momo Live in the industry. In 2020, under the epidemic, Su Xiaosu, an all-round anchor, successfully made her debut on Momo. Her single “Watching the Sea” received extremely high reviews. The music champion Dong Shuangshuang is known as “Caiyun Girl”, and has representative works such as “Caiyun Girl”, “Happy Fish” and “Love to the End”.

   Behind the high popularity of the above-mentioned anchors both inside and outside the Momo platform, it is the blessing of Momo’s live broadcast industry status and influence. These popular anchors competed fiercely in the annual festival competition on the Momo platform, and finally competed on the same stage with the stars on the Momo live broadcast annual festival, and gained support from online and offline fans. This move will be of great benefit to both personal growth and the development of the Momo live broadcast platform.

   

   It can be said that the annual Momo Live Broadcasting Ceremony is not just a large-scale event, it is also a big stage for amateur stars and a booster for the high-standard development of the live broadcast industry. Through Momo live broadcast, more and more people’s lives have been changed.

2. Behind the live broadcast revenue of 1.962.1 billion, create a “social + live broadcast” highland

   As we all know, Momo started with social interaction, which is its core and a powerful tool. In addition, Momo later acquired Tantan, and its social power was further strengthened. Through the differentiated play of social + live broadcast, the current live broadcast revenue of 1.962.1 billion yuan has been achieved, which is of great significance to Momo.

   

   Because the competition in the live broadcast industry has become fierce for everyone to see, it is even more difficult to stand out in the fierce market. How did Momo do it?

   Behind this is the advantage of Momo’s “social + live broadcast”.

   According to QuestMobile statistics, in July 2020, Momo ranked fourth on the TOP list of post-90s Internet mobile social users, second only to the three giants of WeChat, QQ and Weibo. In the China Mobile Internet 2020 Annual Report released by QuestMobile, Momo ranked first in the field of user-scale community dating on the Internet Strength Value List. It can be seen that Momo has built a sufficiently high social barrier and formed its own user scale and activeness advantage.

   When live streaming meets social networking, Momo fully releases and utilizes the advantages of the integration of social networking and live streaming.

   Momo CEO Wang Li once described Momo like this: “As a young social product, Momo has hundreds of millions of users interacting on it. The essence is that it gives young people spiritual comfort to a certain extent. The problem still needs to be solved by people. Only the interaction between people can polish the curve of life.”

   Specifically, Momo launched nearby live broadcasts and dating live broadcasts, becoming a major killer of live broadcast products. Momo has also developed a variety of “social + live broadcast” gameplay innovations, allowing users to gamify and interact while watching live broadcasts. Such efforts and explorations in product, operation, and interactive innovation have brought the life arc of live broadcast users, which not only achieves user growth, but also has breakthroughs in payment ratio and payment capabilities of Momo’s live broadcast platform compared with other live broadcast platforms. .

   Moreover, the strong social relationship established by Momo makes the entire user more binding and attractive than other live broadcast platforms. The live broadcast also realized the further activation of Momo Changwei’s paying users. In the end, the users of Momo Live showed excellent performance in stickiness, consumption ability, and willingness to pay.

   Relevant data has already confirmed this point. In 2019, the “Social + Live Broadcasting Development Research Report” released by QuestMobile Research Institute showed that Momo users accounted for 46% of high-end model users, and paid users accounted for 15%, second only to the integrated e-commerce platform Taobao, and nearly 20% of Momo users. The monthly online consumption level of Mo users is more than 1,000 yuan. You know, this is the data two years ago, and now Momo has gone further in the development of social + live broadcast.

   In other words, through the five-year Momo Live Broadcasting Festival, what we can see is that Momo, the leader in the live broadcast industry, has already created its own social + live broadcast highland, which is another single live broadcast platform. Unattainable.

3. The new stage of the live broadcast industry, with greater imagination in the future

   If we look at the five-year journey of Momo Live’s annual festival from the perspective of “the strong are always strong, the Matthew effect”, we can also find that behind this high-standard live broadcast event that lasted for five years is the continuous moat of Momo Live. Deepening is also a manifestation of Momo’s greater influence as a head live broadcast platform, stronger user acquisition capabilities and lower content acquisition costs.

   Whether it’s Momo’s open social attributes combined with live broadcast innovative gameplay, or live broadcast of annual festivals and daily offline and online integration activities, Momo’s unique position in the live broadcast track makes its monetization ability increasingly stronger. In the past five years, live broadcasting has been the “cash cow” of Momo’s commercialization.

   Although Momo only entered the live broadcast in 2015, this latecomer has repeatedly used social networking to make continuous efforts. Momo Live has its own traffic portal and ecosystem. After all, for the live broadcast model, social interaction is naturally required, and undertaking the important task of live broadcast to pull new life also requires the sharing of social interaction to achieve the fission effect.

   In the author’s opinion, the social gene coincides with the needs of live broadcast netizens for social interaction, and socialized live broadcast has a future. Because only the fun live broadcast new gameplay that drives users through social interaction can further occupy user time and ensure user retention. With social power, huge user traffic and activity are guaranteed.

   Moreover, among all social platforms, Momo has the youngest users. The young will have the future world. With this advantage, not only can it continue to deepen Momo’s own moat in the live broadcast industry, but also open up more room for imagination of Momo social + live broadcast in the next few years.

   At present, in addition to optimizing the live broadcast ecology of Momo’s main station, Momo is also introducing live broadcast in Tantan. At the same time, both Momo’s member products and Tantan’s member products are in the process of exploration. This series of adjustments is conducive to the long-term development of Momo’s live broadcast ecosystem. In the future, Momo will continue to make efforts in anchor training and content optimization. At the same time, it will continue to make more attempts in public welfare and positive energy.

   In short, the domestic live broadcast industry has already passed the first half. Nowadays, the way for live streaming products to acquire users based on purchases has basically been blocked, and there are almost only two paths left for user acquisition: competition for stock users and recall of silent users. This is exactly the strength of Momo.

   From the perspective of the industry environment, the new crown epidemic has accelerated the maturity of the live broadcast industry, and more and more potential demands have been awakened. The live broadcast industry has truly entered a new stage-live broadcast continues to collide with thousands of industries to create new possibilities. Ahead, Momo’s live broadcast will also evolve and finally shine with new brilliance.

Photographer Annette LeMay Burke has brought to readers a collection of photo books to deceive the eyes of the landscape of the West of the United States. The mobile base stations here are “disguised” as giant palm trees and cactus. “Originally, what I saw was a beautiful landscape photo. However, something wasn’t right. Some giant cactus, a pine tree growing in the arid desert… Upon closer inspection, I don’t see them as real trees,” said Ann M. Jastrab, Executive Director of Carmel Center for Photographic Arts, California (USA). A fake cactus used to “camouflage” electric poles. Photo taken in Phoenix, Arizona. These portable plants are not only found in the West, but also in many parts of the United States. This is the solution to prevent visual pollution caused by constructions. Power lines, cables, broadcasting poles… were growing densely, causing the landscape to be ruined. This forces suppliers to consider a more landscape-friendly, environment-friendly solution. A palm tree broadcast mast in La Mesa, California. How to “camouflage” depends on climate, terrain… Palm tree-shaped stations are usually located in warmer regions. Meanwhile, the pine tree image is used in colder climates. Some places use other fancy images. Pictured, a bison-shaped mobile base station in Colorado. Outside the church in Mesa, Arizona, cross-shaped cell towers are used. Aesthetic factors are always prioritized by service providers when choosing images. Sophisticated “camouflage” images were captured by Burke. According to this photographer, “camouflage” mobile base stations first appeared in Denver, Colorado in 1992. Since then, they have appeared in more places. The cost for the “coats” is also increasingly expensive, depending on the authenticity of the design. While helping to reduce visual pollution, these fake trees pose a bigger problem for the environment. Over time, their plastic fake leaves fall all over the road, adversely affecting the ecosystem. “What was created to limit visual pollution leads to plastic pollution. In the future, these artificial trees will probably be wiped out when smaller 5G stations appear,” Burke shared.

At the same time, Kuaishou announced that it fully supports the upload and playback of panoramic videos, and will simultaneously release the monthly panoramic video hotspot list to enhance creators’ audio and video experience on the Kuaishou platform.

According to Zeng Fanping, the head of Kuaishou Audio and Video Center, more than 30 million short videos are uploaded every day in Kuaishou, and Kuaishou’s live broadcasts reached 1 billion in the first half of 2020, and creators have strong enthusiasm for production. In order to further enhance the audio and video experience of creators and meet the needs of more diverse content creation, Kuaishou has released its accumulated audio and video technology and experience through tools to creators, and launched two new products, Kuaishou Cloud Clip and Kuaishou Cloud Live Broadcast. Technology empowers creators and helps creators produce content more efficiently.

New release of Kuaishou Cloud Clip, cloud editing helps content creation more professional and efficient

In order to meet the more professional and diverse needs of content creators, Kuaishou has released a new product Kuaishou Cloud Clip. It is reported that Kuaishou Cloud Clip is an easy-to-use, efficient, and collaborative cloud editing tool for professional and quasi-professional creators such as professional self-media, MCN agencies, and media agencies.

Zeng Fanping introduced that Kuaishou Cloud Scissors are simple and easy to use, professional in functions, rich in materials, intelligent and efficient. In terms of ease of use, creators do not need to download the software, open the browser to use, the operating experience is similar to commonly used PC software, and because it is a web-side product form, it is especially suitable for sharing and collaboration between multiple members of the team; professional functions On the other hand, it supports multi-track editing and frame-level accuracy, and the functions cover almost all the functions in short video editing. At the same time, it has rich materials, which aggregates rich copyright music, stickers, flowers, special effects and other materials. Open up a large amount of high-quality copyrighted content in Kuaishou for creators to make second creations in the cloud.

In addition, based on the latest audio and video enhancement algorithm capabilities developed by Kuaishou, Kuaishou Cloud Clip also provides a series of smart tools such as smart cover, automatic dubbing, automatic subtitles, image quality enhancement, video debounce, and automatic horizontal screen to vertical screen conversion.

Kuaishou Cloud Live Broadcast debuts, providing a professional and powerful new cloud live broadcast experience

Another brand-new product of this conference, Kuaishou Cloud Live, can provide creators with OBS and other professional equipment streaming, real-time directing, live editing, multi-platform retweet and other capabilities.

It is worth noting that the live editing capability provided by Kuaishou Cloud Live enables you to edit while live broadcasts, and release highlights from the live content as Kuaishou works, bringing more exposure to live broadcast rooms and accounts.

Zeng Fanping also announced that Kuaishou will fully open its live broadcast capabilities, making it easier for creators to use Kuaishou cloud live broadcast at a lower cost. Kuaishou has access to sports cameras, panoramic cameras, drones, encoders, etc. through open live broadcast OpenAPI, and a total of 140 cooperations. Partner, and currently supports 4K ultra-high-definition and panoramic content access. In the future, Kuaishou will work with more partners to bring ultra-high-definition visual experience and immersive look and feel to hundreds of millions of Kuaishou users.

The audio and video experience is further upgraded and fully supports panoramic video upload and playback

At present, Kuaishou’s overall daily activity exceeds 300 million, and live broadcast daily activity exceeds 170 million. The “short video + live broadcast” ecosystem continues to prosper. In order to provide content creators and users with a better experience, Kuaishou is constantly optimizing technology. According to Zeng Fanping, Kuaishou is the first domestic short video platform that supports 1080P high resolution, 60 frames high frame rate, and HDR high dynamic range at the same time. The optimized application of technology has further improved the video quality of the platform, and also allowed Kuaishou users and creatives. People have a better audio and video experience.

In order to provide creators with more diverse gameplay, Kuaishou also fully supports panoramic video upload and playback; at the same time, Kuaishou will also update the list of panoramic video hotspots every month to build a bridge between panoramic video creators and target user groups.

In fact, panoramic video, as a video format that can be viewed in 360 degrees, has already shown a strong “power of attracting fans” on the Kuaishou platform. For example, CCTV released a panoramic video showing the border post of the motherland in Kuaishou, with nearly 10 million views; Kuaishou “VR Love Play Technology”, the highest number of views reached 66.38 million within 10 days of the release of the work; and insta360 winged flight The broadcast volume has exceeded 26 million, and the Forbidden City panoramic live broadcast has been watched by more than 10 million people.

At present, “short video + live broadcast” has become an important content form and monetization method for individual or professional institution creators. The launch of Kuaishou Cloud Clip and Kuaishou Cloud Live will further improve the Kuaishou short video and live broadcast product matrix, realizing the full range of multi-level needs from non-professional to quasi-professional and professional creators from convenient and fast to professional processing. Coverage, to provide content creators with more efficient creation tools.

Upstream News·Chongqing Evening News reporter Gu Li and intern Chen Qiulin

At the same time, Kuaishou announced that it fully supports the upload and playback of panoramic videos, and will simultaneously release the monthly panoramic video hotspot list to enhance the audio and video experience of creators on the Kuaishou platform.

Zeng Fanping, the head of Kuaishou Audio and Video Center, introduced that as a pioneer in the short video industry, Kuaishou has more than 30 million short videos uploaded every day. In the first half of 2020, Kuaishou’s live broadcasts reached 1 billion times, and the creators are very strong. Production enthusiasm. In order to further enhance the audio and video experience of creators and meet the needs of more diverse content creation, Kuaishou has released its accumulated audio and video technology and experience through tools to creators, and launched two new products, Kuaishou Cloud Clip and Kuaishou Cloud Live Broadcast. Technology empowers creators and helps creators produce content more efficiently.

New release of Kuaishou Cloud Clip, cloud editing helps content creation more professional and efficient

In order to meet the more professional and diverse needs of content creators, Kuaishou has released a new product Kuaishou Cloud Clip. It is reported that Kuaishou Cloud Clip is an easy-to-use, efficient, and collaborative cloud editing tool for professional and quasi-professional creators such as professional self-media, MCN agencies, and media agencies.

Zeng Fanping introduced that Kuaishou Cloud Scissors are simple and easy to use, professional in functions, rich in materials, intelligent and efficient. In terms of ease of use, creators do not need to download the software, open the browser to use, the operating experience is similar to commonly used PC software, and because it is a web-side product form, it is especially suitable for sharing and collaboration between multiple members of the team; professional functions On the other hand, it supports multi-track editing and frame-level accuracy, and the functions cover almost all the functions in short video editing. At the same time, it has rich materials, which aggregates rich copyright music, stickers, flowers, special effects and other materials. Open up a large amount of high-quality copyrighted content in Kuaishou for creators to make second creations in the cloud.

In addition, based on the latest audio and video enhancement algorithm capabilities developed by Kuaishou, Kuaishou Cloud Clip also provides a series of smart tools such as smart cover, automatic dubbing, automatic subtitles, image quality enhancement, video debounce, and automatic horizontal screen to vertical screen conversion.

Kuaishou Cloud Live Broadcast debuts, providing a professional and powerful new cloud live broadcast experience

Another brand-new product of this conference, Kuaishou Cloud Live, can provide creators with OBS and other professional equipment streaming, real-time directing, live editing, multi-platform retweet and other capabilities.

It is worth noting that the live editing capability provided by Kuaishou Cloud Live can realize the editing while live broadcasts, and release highlights in the live content as Kuaishou works, bringing more exposure to the live broadcast room and account.

Zeng Fanping also announced that Kuaishou will fully open its live broadcast capabilities, making it easier for creators to use Kuaishou cloud live broadcast at a lower cost. Kuaishou has access to sports cameras, panoramic cameras, drones, encoders, etc. through open live broadcast OpenAPI, and a total of 140 cooperations. Partner, and currently supports 4K ultra-high-definition and panoramic content access. In the future, Kuaishou will work with more partners to bring ultra-high-definition visual experience and immersive look and feel to hundreds of millions of Kuaishou users.

The audio and video experience is further upgraded and fully supports panoramic video upload and playback

At present, Kuaishou’s overall daily activity exceeds 300 million, and live broadcast daily activity exceeds 170 million. The “short video + live broadcast” ecosystem continues to prosper. In order to provide content creators and users with a better experience, Kuaishou is constantly optimizing technology. According to Zeng Fanping, Kuaishou is the first domestic short video platform that supports 1080P high resolution, 60 frames high frame rate, and HDR high dynamic range at the same time. The optimized application of technology has further improved the video quality of the platform, and also allowed Kuaishou users and creatives. People have better audio and video experience.

In order to provide creators with more diverse ways to play, Kuaishou also fully supports panoramic video upload and playback. Kuaishou has become the first short video platform in the industry to support panoramic videos; at the same time, Kuaishou will update the panoramic video hotspot list every month. Single, build a bridge between panoramic video creators and target user groups.

In fact, panoramic video, as a video format that can be viewed in 360 degrees, has already shown a strong “power of attracting fans” on the Kuaishou platform. For example, CCTV released a panoramic video showing the border post of the motherland in Kuaishou, with nearly 10 million views; Kuaishou “VR Love Play Technology”, the highest number of views reached 66.38 million within 10 days of the release of the work; and insta360 winged flight The broadcast volume has exceeded 26 million, and the Forbidden City panoramic live broadcast has been watched by more than 10 million people.

At present, “short video + live broadcast” has become an important content form and monetization method for individual or professional institution creators.Kuaishou, as a domestic short video and live broadcast platform where creators account for up to 25%, has been actively iterative technology empowerment

From the ratings myth created by “Soldier Assault”, to the popularity of the “I Am a Special Force” series, to the “Airborne Blade” broadcast in the previous two years. The broadcast of these military dramas attracted the attention of the audience and also won a lot of praise.

But in the past two years, it seems that I haven’t seen a wonderful military drama broadcast. Until the previous two days, the broadcast of the TV series “The Trumpeter” once again let everyone see the military style. “The Trumpeter is in Place” is adapted from Feng Jie’s novel “Bright: Graduation and Going to Be a Soldier”. This drama is my country’s first military drama to show the style of the Rocket Army.

In previous military dramas, what we saw was the so-called “special forces” who did more. In addition, everyone has seen the air force and the navy, but only the rocket army.

So what is the Rocket Army?

Brigadier An Lei in “The Trumpeter is in Place” gave a brief definition of the Rockets and Trumpeters. He said: “The Rockets are our country’s trump card, the most lethal trump card, and the trumpeter, It is the swordsman of the Republic.” In a more professional way, the Rocket Force is the core force of our country’s strategic deterrence, the strategic support of our country’s status as a major power, and an important cornerstone of safeguarding national security. “Dongfeng Express, the mission must be achieved” has become China’s strength, China’s confidence, and China’s confidence.

This is the Rocket Army.

Now, we need a TV series on the theme of the Rocket Army, so that more audiences can understand the Rocket Army, and “The Trumpeter is in Place” is just such a TV series. The play tells the story of a group of college students joining the barracks, joining the Rocket Army, and eventually becoming a qualified trumpeter.

At present, the TV series “The Trumpeter is in Place” has been broadcast on Jiangsu Satellite TV, and it has been launched on Youku Video. Surprisingly, on the second day of the show, it won the ratings champion at the same time that night.

Of course, “The Trumpeter is in place” can achieve such ratings, although it is unexpected, but it is actually reasonable. Because the theme of this play has never appeared before. Many viewers are naturally interested in this show because they are curious about the Rocket Army.

Moreover, the theme of “The Trumpeter is in Place” is not only a theme that has never appeared before, but many of the equipment in the play are also invisible in other film and television dramas. Therefore, it is hard not to be interested in this drama.

In addition to the novel and eye-catching subject matter, the overall quality of The Trumpeter is also very good. It can be seen from the few episodes that have been aired so far that the plot is compact and the rhythm is tight. In the first episode, recruits enlisted in the army, the second episode entered the standby library, and the third episode began actual combat.

In addition, with the appearance of various equipments one by one, the audience was hooked. Especially with the appearance of the standby library, many viewers said that after seeing the standby library, even their eyes were reluctant to blink.

On the Douban website, the first page of the short comment section of “The Trumpeter is in Place” is all five-star reviews, and you can’t even see a four-star review. And this kind of situation does not only appear in the short flat area. In the long-form comment area of ​​the play, the reviews with the highest number of likes are all five-star praise.

Although the number of points will gradually increase, there will definitely be four stars, three stars, two stars, and even one star. But so far, the five-star viewers are the most commented on this show.

However, although “The Trumpeter is in Place” is a rare excellent work, it is not without any shortcomings. For example, in terms of temperament, the drama lacks the kind of roughness that soldiers have on them, and lacks the iron-bloodedness and hardness that come from the army camp, and the overall texture is somewhat soft.

In addition, when it comes to personality, the personality of the male lead is also somewhat far-fetched. With a brain as powerful as the male lead, if you want to be a soldier, you must go to the National Defense University, not the lower level. It’s not that the grassroots is bad, it’s because such a strong brain can actually do more things that other people can’t do. If you only be a trumpeter, it’s a bit of a conspicuous talent to be honest.

Also, the role of the psychiatrist is actually superfluous. Because for now, this role does not have any promotion effect on the main storyline. Moreover, this character has been making trouble, reducing the realism of the whole show. The trivial matters of life will not be discussed for the time being, but in the state of wartime, when the chief military officer is missing, a psychologist stopped the current commander to harass her brutally. This situation is not an exaggeration. The battlefield situation is changing rapidly, and she entangled here for a minute or two, which is likely to lead to the loss of this war. I believe everyone knows what it means to lose a war.

Of course, although this drama has some shortcomings, overall, the advantages of “The Trumpeter in Place” far outweigh the shortcomings. It is definitely a military drama worth watching.

Sister Wei’s real name is Zhang Wei. At the beginning, making short videos was just her hobby. She accidentally shot a video about cartoon mats. The explosion of this video made her 50,000 followers overnight. She has a keen sense of the Internet. When it came to the business opportunities of home textile products, the road of fast-hand live broadcast of goods began. Different from consumables, home textile products have a high customer unit price, but Zhang Wei did not give up quality in pursuit of high profits. In order to ensure the quality of the products, she set up a home textile factory, which was in short supply, and cooperated with a group of designers to buy the design in her own factory. “Only do well, even if the profit is lower.” It is Zhang Wei’s consistent insistence to use products to speak. High quality brings continuous word-of-mouth conversion. More and more repeat customers introduce relatives and friends to Wei Jie’s home textile live broadcast room. The best portrayal of the “trust economy” of Kuaishou platform. Now Zhang Wei’s factory has a stable daily shipment volume of about 20,000 orders. When the sales volume of the fast-handed shop is good, it can reach 50% of the factory’s shipment volume. The average sales volume per shipment is 500,000 yuan, and the peak sales volume has reached more than two. More than one million. It starts at 8 o’clock every night, and at least six times a week. Taking into account the older consumer groups who wake up early, Zhang Wei has added a live broadcast time from 6:00 to 10:00 in the morning. The fast pace at the end of the day is comparable to that of an Internet company. To work. In order to make the delivery of goods more stable, Zhang Wei also formed a live broadcast team of more than a dozen people, and constantly explored a more professional live delivery model. Xiaodiantong helps break through the bottleneck of increasing fans and drive ultra-high conversion “Compared with other fast-moving products, home textile products need more professional explanations, because they need to introduce fabrics, textile techniques, printing, etc., lack of language accumulation and insufficient understanding of the product, will lead to overlapping words.” Start to try live broadcast Zhang Wei, who was carrying the goods, was very nervous when facing the camera, feeling like standing in the field selling cabbage. Due to her face and the mentality of not wanting to be read jokes by others, she even blocked all her relatives and friends. After a period of training, Zhang Wei has a good grasp of hundreds of home textile products of his own. Just look at it and immediately know how to organize words. Talking about the fabric craftsmanship, where are the advantages of the product, and how to place orders on Kuaishou compared to other platforms. What are the advantages…she can talk about it. Zhang Wei, who has built self-confidence, no longer fears the eyes of others: “It is the uncle who can make money now, regardless of whether you sell cabbage or what.” With an in-depth understanding of the product, Zhang Wei’s requirements for the quality of his short videos are getting higher and higher, but this kind of high-quality videos did not bring high conversions, and the growth of fans once encountered a bottleneck, and Zhang Wei fell into confusion. At this time, she started to launch Kuaishou Xiaodiantong, and got the help of the official team-customized video ideas for the target audience, accurately delivered to the target users, and adjusted the delivery time and quantity in real time. Zhang Wei also explored the rules for creating the explosive video: grounding. At the same time, Kuaishou vermicelli was launched to promote high-quality products, Amway’s short video, and two-pronged approach to capture all kinds of user traffic. With the cooperation of Zhang Wei and the official team, the bottleneck of increasing fans has been broken. Now the number of fans of Weijie Home Textiles account has exceeded 600,000. The staff also lamented that the entire home textile industry does not have an account with such a high conversion rate as Weijie. Zhang Wei is very grateful: “Xiaodiantong has allowed some businesses with hundreds of thousands of fans like ours to grow rapidly, so that users on the platform will have more diversified choices, and those who buy from the old iron can rest assured that they will continue to put on Xiaodiantong in the future. Vermicelli.” Unswervingly take root and write a heart-warming story “There is no source of income. It is uncomfortable to reach out and ask for money from my husband. I have a stable income so that I can be hard at home.” I have run a beauty salon, sold cosmetics, and been a baby for 3 years after giving birth. The full-time mother, although family conditions are good, Zhang Wei did not choose to stay at ease all the time. When Zhang Wei first started live broadcasting, his family members strongly opposed it. It was when the children needed the company of their mothers, there was no need to take care of both the children and the live broadcasting. But the family’s negative attitude did not hinder her, “There is no way to disagree, I have been like this since I was a child, and I must do what I look for.” With the stubbornness in his bones, Zhang Wei has moved from the beauty industry to the home textile industry, from Dalian. I went to Jiangsu and started my own live streaming business. After his career stabilized, Zhang Wei took his parents and children to Jiangsu. Seeing that Zhang Wei had done a good job of delivering live broadcasts, his family no longer objected. With his family at his side, stable income, and realizing his own value, Zhang Wei’s only guilt at the moment is that he has no time to spend more time with his children. “Sometimes when I broadcast, he is already asleep. If I cough, he will get up and help me put the quilt on.” Mentioning his son Zhang Wei was both distressed and happy. There is an agreement between Zhang Wei and his son to grow up together. The son tells her, mother you work hard, and I work hard too. When I grow up and I make money, you don’t live broadcast, you can accompany me every day. Zhang Wei said silently in his heart: “Do it now, you have to do it for him too.” This kind of heart-warming story also happened between Zhang Wei and her fans. Zhang Wei’s first customer still patronizes her live broadcast room until now, just like a friend who has known her for many years, witnessing her growth along the way; during the live broadcast, fans will swipe her screen to urge her to drink water and ask her to soak her feet during the broadcast. Properly turned the live broadcast room into a warm place like home. What moved Zhang Wei the most was a small hand-embroidered purse sent by a fan in Inner Mongolia during the Dragon Boat Festival. The name of sister Wei and each employee was embroidered on it. Each person has a different color and different shape. The heart touched her extremely. In exchange for sincerity, Zhang Wei will also remember the birthdays of fans and give them gifts, “Doing business in Kuaishou is not only about making friends or making friends.” Occasionally encountering peers who are looking for faults, Zhang Wei will give the right to speak to the fans in the live broadcast room and let them compare themselves. Of course, high-quality products and sincere communication are exchanged for the old irons’ firm choice. Zhang Wei also took care of her employees as best as she could, “They treat my live broadcast room as their own home and treat me as a sister, so I can’t treat them badly.” Whenever an employee has financial difficulties, she always The first one to lend a helping hand. In winter, Zhang Wei will also send warmth to the widows and lonely old people. Perhaps this is the best interpretation of “Da Ze and help the world”. Zhang Wei said that the help of the Kuaishou team and the support of fans in the live broadcast room made her have no plans to expand to multiple platforms. “It’s hard to do it in Kuaishou. I don’t have so much energy to operate other platforms. We are not like a big brand that can do more accounts, just like raising our own children. It’s really a lot of hard work, so I think Do this number sincerely.” The high recognition of the Kuaishou platform culture and Kuaishou Xiaodiantong gave Zhang Wei more confidence in making Kuaishou live broadcast. Sister Wei wants to tell the merchants who are also working hard in Kuaishou: Since you have chosen Kuaishou, you must trust the platform and also believe that your own products are excellent. Coupled with the addition of the platform, business will always become more and more prosperous.

According to the signed program, BBC Global News will broadcast the 30-second Ba Ria – Vung Tau travel video on Asia-Pacific television, continuously from Monday to Sunday for two months from April 8 – June 2 with 150 broadcasts in the peak hours 9:30 – 17:00, 17:00 – 19:00. This promotion is a large-scale global strategy to bring Ba Ria – Vung Tau to international friends, to avoid being forgotten during the pandemic. In the video Ba Ria – Vung Tau appeared with blue sea, white sand, golden sunshine, with 4 main discovery experiences, new experiences, majestic scenery, endless adventures and fresh air. BBC Global News is a major and prestigious media channel of the world with more than 450 million households watching in 200 countries and territories. This is also a channel chosen by many places with developed tourism to promote such as Australia, Thailand, India, Singapore … In Vietnam, before Ba Ria – Vung Tau, there were many other units cooperating and promoting. broadcast on this TV platform. After the video promoting Ba Ria – Vung Tau tourism was officially broadcast on international television, many people were quite unfamiliar with the local image that was something strange, not quite like what they used to be. come. TTC account commented: “Advertising in the dream or the most imaginary, all the resorts are exaggerating the beauty”, “As a Vung Tau, I do not realize” is the comment of the MRL account Although many opinions were mixed after the video was broadcast, there were also people who evaluated that within 30 seconds, the programmers chose the most beautiful corners in different places of the locality, not just Vung City. Ship, including pictures of Con Dao, Ho Tram … The PHP account also claims to be local savvy to know the places that appear in the travel promotion video above, “Seeing to know Con Dao right away, the next part of Long Hai, Ho Tram, and Con Dao, Angelina Jolie went a long time ago, the whole people went down to the beach after bathing and went back to eat seafood, even going 70 times. know”.

Tencent Venture | ID: qqchuangye “A major feature of the market that is connected with “second-hand” is that the water is very deep. If the second-hand luxury e-commerce trading platform wants to continue to gain the trust of users, it has to fight against fakes while also dealing with purchase channels and merchants. The challenge of raising prices.” The source of this article is “kaiboluocaijing” (ID: kaiboluocaijing), reprinted by Tencent Ventures with authorization. Author/Su Qi Edit/gold_[[ From “Sister Riding the Wind and Waves” at the beginning of this year to the present, the second-hand luxury goods market has always been “high fever”. In the show, Ou Wang went out of business with the not-so-respectively ancient Chanel accessories, bags and clothes, causing many second-hand luxury goods stores to call out “Ms. Wang, don’t take it, Chanel’s price in the second-hand market is already too high. , The feedback from the customer base is “unaffordable””. Also detonated are second-hand luxury goods trading platforms. Most of these platforms are mainly on consignment, that is, sellers (including B-end and C-end) who need to change hands place goods on the platform for consignment, and the platform will identify the goods, and then Through the platform sales, the platform draws commissions from it. If the past second-hand luxury goods physical stores did the stock migration that bought out and then resold, the second-hand luxury e-commerce model did an incremental market, leveraging more C-end supply, and transferring more supply to the market. On the market, while increasing industry transparency. The release of second-hand goods has added a fire to the industry’s live broadcast: Xinshang founder Dong Bowen opened an account on Xiaohongshu and Douyin to bring goods; Panghu Technology, which focuses on offline stores, and originally focused on Taobao The live broadcast Feiyu also turned to Douyin live broadcast; only two increased the intensity of live broadcast on Xiaohongshu; Hong Bulin added a live broadcast portal to the original APP, and also brought goods on Douyin live broadcast. This fire also illuminates the “dark” corners of the second-hand luxury goods market that have not been noticed to some extent. A major feature of the market that is connected with “second-hand” is that the water is very deep. If the second-hand luxury e-commerce trading platform wants to continue to gain the trust of users, it has to fight against fakes while also dealing with purchase channels and merchants. Price challenge. Nowadays, while live broadcasting brings new traffic and high efficiency to the platform, it also increases uncontrollability and even exposes new problems. 1 The same second luxury package sold hundreds of pieces in the live broadcast room The chaos brought by live broadcasts to the second-hand luxury e-commerce industry starts with a popular bag. If you select a luxury bag that is both practical and popular, LV nano speedy will definitely be selected. It is indispensable in the list and inventory of multiple personal air bags in 2020. “Seeing its price increase all the way, I still can’t buy it.” Many luxury enthusiasts have set their sights on the second-hand luxury goods market. However, Kaipineapple Finance recently discovered that 99 new LV nano speedy appeared on Douyin Big V “Zi’an” in multiple live broadcasts, and sold hundreds of pieces in a single session. “Isn’t this bag difficult to buy? The same second-hand bag sold so many pieces, I have never seen it before.” Luxury enthusiast Huahua said. According to Cicada’s data, from March 1st to March 8th this year, Zi’an will broadcast 7 shows. The cumulative sales of the LV nano speedy bag alone are 3,466, and the cumulative sales are 32.06 million, accounting for nearly the total sales. 60%. Hundreds of pieces of the same bag were sold on March 6, 7 and 8 Source / Mother Cicada In its April 11th “LV, DIOR, GUCCI Super Brand Lost Fan Feedback Special”, this 99 new LV nano speedy appeared again, selling 50 pieces in a single game. Source / Mother Cicada A single sale can range from dozens of pieces to hundreds of pieces, which is unimaginable in the second-luxury market, which is known as “a product has only one SKU”. “The possibility is almost zero,” Chen Yunda, an insider in the second luxury industry, said that no matter how strong the supply chain is, it can’t be done. “Because even if a platform/merchant has multiple bags of the same color, model, material and year, 90% new and 80% new are not the same SKU.” “This will lead to the fact that after the user pays, the merchant does not have so much inventory, and finally cannot ship the goods, and the user can only refund. This kind of’one package sells more’ situation exists in the era of e-commerce.” Chen Yunda said, but When users choose to refund and return goods, they will encounter some problems. On the Black Cat complaint platform, there are indeed many users who claimed that in the live broadcast room of the Douyin platform “Zi’an”, the luxury goods photographed have not been shipped and no refunds will be given. Source / Black Cat Complaint It is reported that Zian is a Douyin account owned by Panghu Technology. Coincidentally, other accounts of this company, such as “Panghu Luxury Appraisal Center” and “Panghu Discount Village”, have the same second-hand luxury package for sale. There are more than a dozen cases. Source / Mother Cicada After looking at the live data of several other second-luxury e-commerce platforms, Kaipineapple Finance found that this is not an exception. Dong Bowen, the founder of Xinshang, is known as Wenzijie. According to Mama Cicada’s data, her Douyin live broadcast room also sold multiple pieces of a second luxury product. For example, in the live broadcast on March 31, 90% of new second-hand Chanel bags with a unit price of nearly 7,000 yuan were sold 33 pieces. Source / Mother Cicada Feiyu’s head anchor Xia Yan, in a live broadcast on April 3, there was also a situation where 110 pieces of LV second-hand bags were sold. Source / Mother Cicada In this regard, Kaipineapple Finance asked the above-mentioned platform for verification. Among them, Huang Shichang, founder & CEO of Feiyu, replied that the same product sometimes has several items with the same stock condition and the same price, and the customer will refund the excess part. “Sometimes there are situations where multiple customers snap up one piece, the Douyin system will automatically lock the order, and the mother Cicada backstage will count according to the payment caliber, and the internal financial indicators will be counted according to the actual delivery.” As of press time, Fat Tiger and Xinshang have not yet Reply. An industry insider said that although the second luxury trading e-commerce platform stated that it will use the actual shipment volume as the statistical caliber, such an operation actually raises their GMV and ranking on the third-party data platform, which is a disguised water injection. It will be misleading to outsiders. Another industry insider said that in these live broadcast rooms, the anchor often guides customers, “If you want to look good, you can queue up first, and you can take pictures of the goods first, so as not to be stolen by others.” This will cause some goods to be repeated. Taken many times. For example, if the actual inventory is 3 pieces, in theory, after these 3 pieces are taken, others will not be able to photograph them, but if the photographed person does not pay and the inventory is released again, others can continue to photograph. Every time an auction is taken, regardless of whether it is paid or sold, it will be included in the GMV of the third-party platform. However, it is not the case that hundreds of pieces of a SKU are photographed, because if there are only 1-3 pieces in inventory, it is impossible for so many users to repeatedly photograph. People in the industry told Kaipineapple Finance that in this industry, the capital side pays more attention to the actual transaction amount, and GMV does not generate any value. But what are the benefits of obtaining a higher GMV for the second luxury trading e-commerce platform? According to industry insiders, the top platforms are currently favored by capital, and GMV injection may be because the platforms are all telling the capital story of C-end traffic. 2 Why does Ershe Live let users love and hate it? It is undeniable that platforms and anchors have already used live broadcast as an important channel and tool. “Compared to e-commerce, live broadcast is very suitable for second-hand luxury goods, such as non-standard products with high customer unit prices, and the transaction efficiency is much higher than other scenarios.” Chen Momo, vice president of YuanZ Capital, is very optimistic about the combination of the two. “The information in the form of graphics and video used by e-commerce is relatively flat. Most second-hand luxury goods are one thing. Except for new products/99 new products, the content cannot be reused, and the host can review all the products in the live broadcast room one by one. Showcase and interact with online Q&A.” The live broadcast also brings other functions to these platforms besides raising the customer unit price and increasing the turnover rate. Zhou Ke, an insider in the second-hand luxury e-commerce industry, told Kaipao Finance that “it is difficult for categories with high customer unit prices to obtain new traffic”. Live broadcast on external platforms to attract APP traffic and strengthen channel branding and user awareness is the main purpose; The purpose of live broadcasting in the APP is to convert and trade, or to lengthen user time. However, as a new sales channel, live broadcasting has not completely changed the original pain points of the industry, such as fake goods disputes, incorrect versions, difficult returns and refunds, inflated prices, high commissions, and inconsistent quality evaluation standards. Because live broadcasts, Now a new issue of “GMV water injection” has been added. One of the more typical problems is that there are thousands of complaints about “hosts concealing defects” on websites such as Black Cat Complaint and Ju Complaint. Almost all second-hand luxury goods trading platforms have been named. This involves a very typical scene in a second luxury live broadcast room. Because of the insufficient display in the live broadcast room or the introduction of the anchor, some users found that the package was flawed after receiving the goods, and some users found flaws in the communication with customer service before delivery. However, according to the rules of second-hand luxury goods platform, generally Goods are not accepted for 7 days without reason. In this case, users may complain or give bad reviews. Zhou Ke said that it will affect the user experience and the reputation of the platform. “The above-mentioned problems are actually left over from the e-commerce era. The underlying reason is that the second luxury industry is still in its early stages. Even though many platforms have cooperated with the’China Inspection and Certification Group (Luxury Appraisal Center)’, they still rely more on their own. Appraiser. This is prone to discrepancies in the standards for fineness evaluation by various companies.” Zhou Ke said. “Users’ perceptions of these standards are also different.” Chen Momo said that this is also difficult to do in this industry. The reason why C2B2C is to establish channels and service brands is to establish industry standards and win the trust of users. It is a long-term process. “The anchor must make it clear during the live broadcast and fully display the flaws; the platform must continue to strengthen product identification and fineness evaluation, and do a good job in after-sales work.” Zhou Ke said that the cost of platform refined operation is very high, but the current status of the industry Put forward higher requirements on second-hand luxury goods platforms. As stated in the “Research Report on the Development of China’s Second-hand Luxury Goods Market 2020”, as China’s luxury goods industry has not yet established complete industry standards, it has become a “ceiling” that hinders the development of the industry. Reasonable after-sales guarantees, imitation inspection mechanisms, and perfect Merchant certification system, regular self-inspection and spot checks will be the key to e-commerce platforms competing for the trillion-level luxury goods market. 3 The second luxury industry needs live broadcast There are many problems with the live broadcast of second-hand luxury goods in the embryonic stage, but it is undeniable that this is a very imaginative market. Especially during the epidemic, many consumers have cultivated the habit of buying second-hand luxury goods online, and all platforms are taking advantage of the trend. Promote live broadcast channels. According to the “Overview of China’s Second-hand Luxury Industry in 2021” released by Tou Leopard Research Institute, it is estimated that by 2025, China’s second-hand luxury market will reach approximately 34.8 billion yuan, with a compound growth rate of 15%. The luxury goods market in China in the past ten years has reached 40 billion yuan, and the stock of second-hand luxury goods is large, but compared with developed countries, the turnover rate is very low, only 5%, and the market has great potential to be developed. Judging from Zhou Ke’s research, the group who specializes in buying second-hand luxury goods has a high repurchase rate. Huahua also told Kaipine Finance, “Some people buy new bags, and some people buy second-hand bags. I bought a second-hand bag. After using it for a while, I might sell it, and then buy individual second-hand bags.” In 2018, Chen Momo, as an investor, bet on the second luxury market. Originally, she was not so optimistic about the market. She believed that users’ habit of buying second-hand luxury goods through live broadcasts still needs to be cultivated. However, in recent years, the concept of the Middle Ages has been brought into flames. Coupled with the catalysis of the epidemic, the development of the second luxury market has exceeded her expectations In the faster, “Now the top several platforms, the transaction size in a single month is basically on the order of 100 million yuan, which has far surpassed the last wave of second luxury e-commerce platforms that hovered in millions of monthly transactions five or six years ago. Now.” Chen revealed silently. The market prospects are very good. Taobao, Kuaishou, Douyin and Xiaohongshu have all begun to deploy in the field of luxury e-commerce, covering all primary and secondary markets. At the same time, each second luxury e-commerce platform also focused on live broadcasting. Public information shows that in 2019, Fathu Technology’s revenue was about 600 million yuan, and its GMV exceeded 1 billion yuan. The company’s founder Ma Cheng said that by the end of 2020, Fathu’s GMV will exceed 1.5 billion yuan; in 2019, Feiyu’s overall sales will be nearly One billion yuan; the monthly GMV of Hong Bulin’s live broadcast in 2020 has exceeded 100 million, and there is also a regular sales business, which overall exceeds that of several other companies. In addition to live broadcast in their own apps, the external live broadcast channels of these platforms all use Douyin as a key choice. “For brand-based channels, Douyin live broadcasts also have periodic traffic dividends. As new channel brands, these platforms can receive Douyin’s traffic support.” Chen Momo analyzed. The Feigua data list shows that from January to March this year, Douyin’s “shoes, hats, bags” category of anchors with goods, the top three are the second luxury anchors, and quilt, Tracy Dong Bowen and Feiyu Shanghai Taikoo Hui store summer Yan has dominated the list for a long time, and the battle of industry competition has burned to the Douyin platform. Take March as an example, TOP1 is Zi’an. Feigua data estimates that its GMV with goods will reach 180 million yuan, and the estimated sales volume is 42,000, which is far ahead of the second or third place; the second place is Tracy Dong Bowen, with an estimated GMV of 50.1 million Yuan, and the third-placed Feiyu Shanghai Taikoo Hui store Xia Yan’s score is similar. Among these three, Zi’an’s data has changed the most. In January, GMV was around 45 million yuan, and in March it rose to 180 million yuan, but its reputation for carrying goods was not as good as the other two or three. TOP3 anchors in the TikTok “shoes, hats, bags” category in March Source / Feigua data As live streaming has gradually become the infrastructure of the second luxury industry, it has become a “standard configuration” for high user ARPU (average income of a single user) and LTV (user life cycle value), and has an ability to supply the platform and user operations. The test is also increasing. “But for these non-standard products, no matter how good the anchor is and the introduction is good, they can only be sold individually and sung in a single piece. Unlike the top anchor who sells standard products, they can sell tens of thousands of products once they introduce them.” Chen Momo said , This is an established ceiling in the industry, and there is no way to break through it for the time being. In the live broadcast scenario, the average customer unit price will increase, but the influence of the anchor on the user’s purchase decision is actually not that great. The main conversion core is the product itself. A live broadcast battle is unfolding, and the second luxury platform needs to solve two problems if it wants to seize the opportunity. “One is inventory, and the other is supply chain.” Chen said silently. Inventory is the biggest pain point. For example, 10 people like 1 package in a live broadcast, but the merchant can only sell one package at most, which is a test of the platform’s operational capabilities. “Li Jiaqi sells standard products. After 10,000 pieces are sold, you can add more inventory for pre-sale, but the second luxury is one piece.” Chen Momo said. The test of the second luxury circulation is the supply chain capability, which specifically refers to how to leverage more high-quality C-end stock products into the second-hand market. Chen Momo gave an example: “Luxury first-hand consumption is a large pool. Some of this pool will definitely flow into the transaction of second-hand luxury goods. Whoever can thicken the pipeline of this funnel will solve the main problem of the supply chain. problem.” This is a typical operation-heavy industry. Whoever can maximize the SOP (standard operating procedure) of non-standard products will be able to acquire more users when the industry develops rapidly in the future. “It’s not only cheaper but also better, it has become the new industry standard.” Zhou Ke said. *At the request of the interviewee, Chen Yunda, Zhou Ke, and Huahua are pseudonyms in the text. END What is your opinion on the second luxury transaction? Welcome to leave a message in the comment area and share with you.

Xiaomi will conduct a 24/7 non-stop “abuse” live broadcast, which will be officially launched at 8 o’clock this evening.

The protagonist of this live broadcast is the flagship of the MIX FOLD folding screen. Xiaomi will carry out a 24-hour uninterrupted, 7-day continuous test with a folding screen every 1.6 seconds, challenging the 10-year service life.

It is reported that Lei Jun once introduced at the press conference that the hinge design of Xiaomi MIX FOLD is very precise and strong.Passed the reliability test of 200,000 times of bending, the limit of folding times can reach 1 million times,At the same time, the weight is reduced by 27% compared to traditional hinges, and the back of the screen is covered with non-magnetic high-strength steel sheets, making the screen flatter and tougher.

The live test also showed that Xiaomi has full confidence in the quality of the MIX FOLD folding screen.

It is worth mentioning that, as Xiaomi’s first folding screen flagship, Xiaomi MIX FOLD will also usher in the first batch of sales at 10 o’clock tomorrow morning, starting at 9,999 yuan, which is currently the cheapest folding screen flagship phone on the market.

Simultaneously,MIX FOLD is also the embodiment of Xiaomi’s high-end technical strength. It not only has top performance, is equipped with the Snapdragon 888+LPDDR5+UFS 3.1 performance iron triangle solution, but also has a 2K resolution folding screen, supports HDR10+, Dolby Vision, etc.,Can bring extremely shocking visual experience.

MIX FOLD launched the world’s first liquid lens technology,Bionic technology is used to insert the “lens” into the lens of a mobile phone, which brings about a change in focal length and focus similar to that of the human eye. A single lens can achieve both telephoto and macro functions at the same time.

It is worth mentioning that,MIX FOLD also released the surging C1 ISP chip developed by Xiaomi for the first time.With dual filter configuration, high and low frequency signals can be processed in parallel, and the signal processing efficiency is increased by 100%. With self-developed algorithms, it can effectively improve the image effect.

This person said he caught the crew shooting in a shopping mall at night, but everyone was very friendly and not upset. In the viral photo, one can see the glimmering figure of Song Hye Kyo who is filming the scene in the movie. The post quickly received a lot of attention from Korean netizens.

The movie Song Hye Kyo has not aired yet has received positive “feedback” from Korean audiences.

While Song Hye Kyo’s movie has not been broadcast yet, has been praised by the audience, the Mouse ekip, starring Lee Seung Gi, was criticized by the netizens. The reason is that the crew was filming in front of the people’s house but did not ask for permission, making noises until late at night, the crew of the crew did not wear a mask during the Covid-19 translation, causing many people to call the police to handle it. .

Ekip Mouse received fierce criticism for his unprofessional work affecting those around him.

Talking about Now, We Are Breaking Up, this is the movie where Song Hye Kyo will take on the role of Ha Young Eun, the design leader at a major fashion brand. She has an independent, strong, intelligent personality and always controls everything very well. Ha Young Eun is the representative of the modern generation of women who value their careers and do not waste time on boring love relationships. However, things began to change when Ha Young Eun met Yoon Jae Guk (Jang Ki Yong).

The film is expected to air in November next.

As soon as the boss shots, Star Machine will have it

As soon as Boss makes a move, he knows if there is any! This “Super Boss Talk” is not simply a live broadcast. The guests invited by the live broadcast room also brought the most valuable sharing to the audience, which is the life experience derived from their own profession. And Samsung’s hot-selling mobile phones happen to reflect these characteristics. Avant-garde thinking and love to share are the labels of many young professionals. The Samsung Galaxy S21 can be called a “Vlog artifact”. It helps you easily record your life and become the strongest Up master. During the JD Renewal Season, the Samsung Galaxy S21 will be reduced by 300 yuan, and there will be a 400 yuan JD E card plus a 50% repurchase package; professionals in the workplace must maintain an efficient state throughout the day, Samsung Galaxy Z Fold 2, vertical interaction, application Multi-opening, multi-angle hovering, and folding screen design allow you to complete multi-tasking within an inch. Now place an order and adjust the price to 2,000 yuan, and also give away Buds Pro headset, office and entertainment can meet your needs.

During the live broadcast, in addition to the 100 yuan discount for the Samsung Galaxy S21 128G version exclusive coupon, Daniel also brought multiple gifts to the friends. The 300 yuan discount coupon is limited to 300 copies for more than 3000, except for W21, Z Fold 2, Z flip 5G, Samsung models outside the S21 series can be used, and the friends who grabbed it directly placed the order in the live room! What’s more worth mentioning is that Daniel also brings consumers the caring service of “JD.com’s 30-day worry-free refund service and 50% repurchase when ordering Samsung’s designated products”. During JD’s renewal season, you can always take care of the service. you.

Life is colorful and full coverage of star machines. On the same day, the live broadcast room also introduced the Samsung W21, a black-tech folding mobile phone. The Watch3 BT version of the watch is now free when you start it. The game star Samsung Galaxy A52 allows you to easily score without pressure, and you can enjoy 200 yuan Jingdong E card or 300 yuan when you place an order. Trade-in subsidies, you can even participate in a 50% repurchase event; the stylish single-product star machine Samsung Galaxy Z Flip 5G, the size of a compact powder box, with the gift of Buds Pro headphones, the goddess of street shooting is you; Samsung Galaxy S21 Ultra, with a gift Buds Pro earphones, plus purchase a Samsung Watch 3, the fitness family bucket will become your smart fitness butler, the audience is unlimited, there is always a “personal design” to satisfy you.

“Star Pink Day” is on throughout the year, and that koi is you

There are secrets to practice in the workplace. How can there be less live broadcast awards? In order to give back to the great support of friends, three rounds of lucky draws were set off in the live broadcast room that day. Jingdong E card and JBL C200SI headsets are all small cases, Samsung Tablet PC, Dyson With a hair dryer and a Samsung Galaxy S21 star machine, lucky koi can take home the prize when watching the live broadcast!

The “Super Boss Talk” live show that day was also the starting point for larger fan activities in the future. According to the information disclosed in the live broadcast room, JD will work with Samsung to create a “Star Fan Day” on the 18th of each month, with different themes each month, and strive to create a more direct and more diverse communication channel for fans. In the future, “Star Fan Day” will have an offline meeting of KOL & Samsung executives, which will be broadcast live on JD.com. There will also be various types of events in stores. Take Star Fan Day on April 18 as an example, which will provide fans with the same day. The consumption amount is ranked high, the highest 2,000 yuan coupon can be directly deducted and cash back, as well as Jingdong E card or exquisite gifts; there are also all-day gifts, direct reduction of store models, pre-sale deposits, participation in lotteries, etc. Various forms of preferential participation. As long as the “Star Fan Day” arrives, there will always be a good thing to meet with you.

Today, when live streaming has become the normal form of retail, only sincerity can impress consumers. In order to bring consumers more valuable dry goods, more sincere gifts, and more down-to-earth interactions, JD.com and Samsung teamed up to form a “Super Boos Talk” to create a “Star Fan Day”, which is bringing friends While it is truly affordable, it has also found the best way to communicate with consumers.