byte – Spress

Accelerating the sprint before the original IPO, where did the byte jump jump?

editor — Sun, 25 Apr 2021 04:07:12 +0000

Shenrancaijing original

Author | Li Qiuhan

Editor | Wei Jia

“I actually heard the team say more than once, why this competition is endless and when will it end?” Founder and CEO Zhang Yiming said at the 9th Anniversary Meeting of Bytedance, and expressed his views on the competition through a speech. The attitude of “competition must be regarded as the norm.”

Zhang Yiming did indeed do this.

Backed by Douyin and Toutiao, the two “money printing machines”, Bytedance expanded without borders, launched “full” search ads against Baidu, opened Douyin e-commerce to challenge Ali, and attacked Tencent in the entertainment field. , Lay out education, health, and challenge the industry leader… As far as we can imagine big and small giants, ByteDance is grabbing jobs with them.

In 2021, ByteDance’s expansion rate is still accelerating.

One obvious change is that Douyin has begun to carry the ambition of Byte Beat. In addition to developing e-commerce, it also vigorously enters the local life field and invades the hinterland of Meituan. In addition, its existing games, education, finance and other businesses are becoming more and more important. In the hard-core technology fields such as automobiles and chips that have never been involved before, they have also begun to make their own arrangements.

In addition, the pace of its foreign investment has also accelerated significantly. According to reports, before the end of the first quarter of 2021, Bytedance has made 16 investments, which is half of the total investment in 2020. Among them, the proportion of entertainment and entertainment has been significantly reduced, artificial intelligence has maintained a high proportion, and the proportion of e-commerce, new consumption, and remote office has increased significantly.

Source / Enterprise Check

After gathering users through the advantages of algorithm distribution, Bytedance is exhausting the three major Internet traffic monetization models of “advertising, gaming, and e-commerce”. In addition, the threshold for education, medical care, automobile, finance, etc. is high, but the future The sectors with large profit margins also have the ambition to break them one by one.

It is reported that ByteDance will submit a prospectus on the Hong Kong Stock Exchange in the second quarter. These intensive actions may be preparations for the sprint before going public. Through sorting out the inventory, let’s take a look at where in 2021, where did the byte beat jump?

Local life, the banknote printing machine Douyin is getting “crazy”

In March 2021, Douyin (including volcano and speed version) was exposed by the media with a daily average of over 600 million, with a peak of about 700 million.

This is not much different from the previously disclosed data: In September 2020, Zhang Nan, CEO of ByteDance China, disclosed at the event that including Douyin Volcano and Extreme Edition, Douyin’s daily active users have exceeded 600 million. . In the “2020 Douyin Data Report” released on January 5, 2021, this number is still used when it is disclosed that Douyin is active. Between the two data disclosures, Douyin also conducted a series of new activities such as “titled the Spring Festival Gala.”

Many people in the industry believe that this means Douyin has faced a growth bottleneck.

In the first three months of 2021, Douyin will mainly do three things. One is to expand social scenes and increase tool-based functions, the other is to vigorously engage in e-commerce, and the third is to enter local life. The purpose is to extend the time of user stay, and Expand commercialization scenarios and accelerate earning money.

In terms of expanding social scenes and increasing tool-based functions, the Douyin APP was revealed to be testing a variety of new features, such as friend K song, multi-person voice chat, “watch video together” function, etc., which enriches the site’s gameplay and increases user stays. The role of duration. At the beginning of the year, Douyin announced for the first time that its number of active search users has exceeded 550 million, and the results are beginning to show.

Compared with keeping users in Douyin, Douyin has more actions for the expansion of the commercial scene.

On April 8, 2021, Douyin held the first E-commerce Ecological Conference and launched a new concept of “interested e-commerce”, which is based on user preferences, using big data and recommendation mechanisms to stimulate consumers’ potential purchase desires. At the event site, in response to whether he would build an independent e-commerce app, Kang Zeyu, president of Douyin e-commerce, said that various forms would not rule out trying. The reply is ambiguous, but we can also see the ambition of Bytedance in the field of e-commerce.

Tik Tok e-commerce is not limited to live e-commerce, but has turned the traditional graphic “people looking for goods” to short video “goods looking for people”. This is based on the existing algorithm and content advantages of Douyin. It is also clearer than before. However, how much consumer interest can be stimulated by interest e-commerce, and whether the conversion rate can balance the input-output ratio of the business remains to be investigated.

Regardless of whether “interest e-commerce” is a real demand or a false concept, in the view of Wang Chao, the founder of Wenyuan Think Tank, the problem facing Douyin e-commerce is that “all kinds of infrastructure are not in their own hands, such as express delivery” Da’ (Zhongtong, YTO, Shentong, Best Huitong, Yunda) has cooperation with Ali, and the relationship between Jitu Express and Pinduoduo is subtle.” He reminded that in addition to express delivery, return and exchange systems, customer service systems, and quality control systems, Douyin e-commerce companies still have a lot to improve.

In the field of local life, Douyin has similar advantages and difficulties to overcome.

Now open Douyin, the first column of the interface is related to “dining, drinking, and having fun”. Click “Discount Group Purchase” to get information about nearby food, restaurants, hotels and homestays, including store selling points, business contact information, distance, etc., and click ” Popular list”, you can get the ranking list of nearby scenic spots, playgrounds, park squares, just like an implanted version of Meituan + Dianping.

Source/ Screenshot of Douyin

“The amount of information brought by the video stream is the most. It is more intuitive and more stimulating than the graphic stream of Meituan and Dianping, which is equivalent to a dimensionality reduction attack.” Wang Chao said that Douyin has the use of algorithms to complete the The closed-loop advantage of planting grass to consumption. When users use Douyin, they can see nearby restaurant recommendations, and they can use Douyin to scan codes to order meals in the store and get group purchase coupons. For merchants, they can use Douyin to place them and get exposure opportunities based on content positioning.

However, there are many problems facing Douyin. The local life business first needs a strong enough offline “ground push” army. At present, Douyin is still under construction, and this is the strength of Meituan. Secondly, it will take some time to accumulate the number of merchants and the mental cultivation of users’ consumption habits. Lastly, more importantly, like Douyin e-commerce, the conversion rate from planting grass to consumption is still a question mark.

At a conference in early 2021, Zhang Nan, CEO of ByteDance, explained the development direction of Douyin over the past four years: “Douyin has changed from an initial entertainment method to a social method, and then to a lifestyle. “Douyin is being realized step by step. In the future, it will be involved in more business fields than we thought.

Pan-entertainment relies on buying, buying and buying to bite Tencent

The pan-entertainment sector has always been the basic disk of Bytedance. If this field is divided into upstream content IP, midstream film and television production, and downstream game realization, you can see that the layout of Bytedance in the upstream and downstream is significantly accelerated. The competition with Tencent has entered a fierce stage.

Let’s first look at the downstream that has changed the most. The latest news is that Bytedance has bought a game company again. On April 13, less than half a month after the acquisition of Mutong Technology, ByteDance’s Chaoxi Guangnian, which is responsible for the medium-to-heavy game business, wholly acquired “Youai Mutual Entertainment”. The company’s product types are concentrated in RPG (role playing) two-dimensional and strategy (referring to players using strategies to compete with computers or other players) two categories, which have outstanding performance in the Japanese and Korean markets.

Source / Enterprise Search and Public Information Mapping / Shen Ran

The two newly bought companies both focus on medium and heavy games, and both are good at going overseas. They have also had disputes with Tencent. They once again released the signal that ByteDance wants to strengthen Tencent, but avoid its territory and expand overseas. .

Previously, the media concluded that Bytedance currently has 29 game companies, more than 10 game studios, 4 major publishing platforms, and more than 2,000 employees. It starts with casual games and gradually increases the number of medium and heavy games, and the development speed exceeds Outside imagination. However, a senior investor in the game field told Shenran that in terms of revenue, Bytedance’s games are actually incomparable with Tencent or even NetEase.

Let’s look at the upstream again. For Internet companies, buying a web-text company is a cost-effective business. Grasping the lifeblood of the source of IP has great room for development in pan-entertainment. In the second half of 2020, ByteDance has already relied on “spending money” and swept through all the online literature companies that can invest: it has invested 1.1 billion yuan in investment and reading, and invested in five mid-waist online literature companies.

Its competition with Tencent in the field of online literature has become a competition between “Palm Reading + Tomato Novel + 5 Mid-waist Web Literature Companies” and “Reading”, and it is worth noting that Tomato Novels were only launched in November 2019. Net, the number of monthly active users has ranked first in the industry, and Bytedance has gained a firm foothold in the field of free reading.

However, it is easy to obtain traffic for free reading, but it is faced with the problems of “no money” and “IP incubation”. In terms of IP development, ByteDance has not yet proven its strength.

This is also the embarrassment of ByteDance in the pan-entertainment field. From the perspective of territorial expansion, the speed of Bytedance’s firm foothold in the upstream and downstream is staggering, but from the perspective of profitability, most of the investment is still in the layout stage, lacking the ability to realize immediate cash, and whether some investments can be made in the future. Realization remains to be investigated.

This is also related to the small number of byte jumps in the midstream segment. What affects the speed of midstream deployment is closely related to the difficulty of realizing the field and the high threshold.

Vertical business education, finance, and corporate services are becoming more and more “heavy”

In addition to the pan-culture and entertainment fields, ByteDance has entered into vertical long-term businesses with large prospects and large investments, which can be roughly divided into financial, corporate services, education, and medical services, and these fields are showing increasing importance. “the trend of.

The launch of Douyin Pay on January 19 caused heated discussions. In fact, the financial business of Bytedance has quietly formed a complete territory.

At present, ByteDance has obtained an insurance brokerage license (June 2018), a securities investment advisory financial license (August 2019), a small online loan license (July 2020), and a payment license (September 2020). Four financial licenses gathered. It also applied for the registration of a series of English trademarks such as BYTECREDIT (byte credit).

In terms of payment, ByteDance has launched Douyin Payment and Hezhong Payment, and has taken a big step in expanding online and offline payment scenarios. In the field of online small loans, referring to Ali’s play in the financial field, ByteDance tested “Relaxed Flower” on Douyin, launched “Dou Installment”, and established “Word Jump Commercial Factoring” (guaranteed payment agent). ), march towards TO B.

In securities, there are also a lot of byte beating actions. In 2021, according to media reports, ByteDance plans to launch a brand prefixed with “Stellar” to develop brokerage business in China. Prior to this, its first financial product “Na Magnesium Stocks” has been renamed “Dolphin Stocks” to provide securities companies with technical services for information release and jump links, with the intention of developing towards branding. As early as the end of 2019, ByteDance applied for the trademark “Squirrel Securities” specifically for the Hong Kong market.

There are indications that Bytedance is still increasing the financial layout and has ambitions to benchmark Ant Group and JD Digital. According to Wang Chao’s guess, “it is necessary to obtain a license, but referring to the situation of Ant Group, in the case of uncertain Internet financial policies, in the second half of this year, Bytedance’s financial business will remain under secret observation and will not enter it aggressively.

In 2021, the sector that ByteDance will bet on is still education. In February, ByteDance once again announced the recruitment of 10,000 people, covering teaching and research teaching, products, design, community class teachers, tutors and other positions, continuing its vigorous story.

In February of this year, ByteDance released “Why ByteDance Education?” “This is our answer” article focused on 4 products: Guagualong Enlightenment for preschool children, Qingbei Online School for K12 students, Oral English for adult students, and hardware for preschool + K12 Products vigorously smart lights. Previously, GoGoKid, which was the main one-on-one, did not have the following text. The paid-for-knowledge app that was benchmarked to “get” was shut down by the official.

“These four business models have been proven successful in the market,” Wang Qiang, vice president of Bita Capital Investment, who is concerned about education, told Shenran. Much more mature, what remains to be done is to continuously improve efficiency and give full play to its operational and traffic advantages.”

Source/ Dali Smart Official Website

This is the biggest difference between it and other educational institutions, and it is also the difficulty it faces. “Whether it is for enlightenment or adult education, this is a business with low human efficiency and heavy service, and the hardware part is assessed by DAU. , Dali smart lamp is a good product, but it is easy to be controversial in the educational concept, which is the reason why smart lamps will be questioned by the industry before.” He said.

Although corporate services are not as high as the education sector, they are still a major focus of Bytedance’s layout. In March 2021 alone, ByteDance has invested in two video conferencing service providers, Blue Cat Micro Club and Renxiao Online, to pave the way for the upgrade of Feishu.

Currently, ByteDance has two brands, Feishu and Volcano Engine. The former was initially just a corporate communication and collaboration tool used internally by ByteDance, and it took off during the 2020 epidemic. The latter assists enterprise customers to realize organizational intelligence in the process of digital transformation, which is still in its infancy.

However, the byte beating towards TO B still needs some data to prove itself. Feishu’s competitors are already occupying the top of the mountain. The enterprise WeChat relies on WeChat and has user stickiness that is unmatched by other similar products. Dingding has accumulated many years to achieve office multi-scenario collaboration. It is not easy to catch up or even overtake.

The current market presence of Volcano Engine is not strong enough. From its “Tinder Plan” invested 2 billion yuan to subsidize small and medium-sized enterprises, it can be seen that this business is still in the stage of “earning out”. Enterprise customers value the comprehensive strength of project implementation, delivery and stability. The newly developed Volcano Engine still needs some accumulation and achievements.

Education, finance, and corporate services are all time to test the patience of ByteDance.

Betting on the future “car-making” and “core-making” to enter hard technology

In 2021, ByteDance releases a signal to enter hard technology. However, compared with the expansion of vertical fields such as education and finance, the intention to enter hard technology and ByteDance is more obvious in advance to pay for the future layout.

The first is the automotive field. At the beginning of 2021, Bytedance was exposed to two investment information related to cars. In March 2021, ByteDance reported that it had invested in the autonomous driving company “Qingzhou Zhihang”. Later, the media confirmed by people familiar with the matter that ByteDance was a joint lead investment with more than 25 million U.S. dollars in funding. On April 19, ByteDance’s affiliated company invested in the establishment of Chongqing Vientiane Ucar Technology Co., Ltd., whose business scope includes used car brokerage.

Prior to this, ByteDance had three other important actions in the automotive field: In 2017, ByteDance established the automotive content platform Underworld, and invested 30 million US dollars in the ideal car in 2019. In May 2020, the car networking team was formally formed.

“This is a natural business expansion,” Zhang Xiang, an automotive analyst, told Shenran. “In the future, cars will develop into autonomous driving. Owners can free up time for information and entertainment without driving. ByteDance is Internet content. Providers, the current terminal exports are computers, mobile phones, and tablets, and in the future they may be screens for cars.” In his view, the barriers to building cars are high and the investment is large. ByteDance’s current intention is not to build cars, but to fancy The interface for future content output.

Also in March 2021, Bytedance was also exposed in the self-developed cloud AI chip and Arm server chip. The latter news was confirmed by the relevant person in charge of Bytedance. This is not a “sudden whim”. As early as April 2018, Bytedance Vice President Yang Zhenyuan once told the media that Bytedance has the world’s largest number of users uploading videos that require analysis, understanding and processing, and the platform recommendation engine also needs to be powerful Has a large number of chip purchases and applications, and is actively seeking breakthroughs in chip related fields.

Previously in the field of technology intelligence, ByteDance invested in AI company “Bailian Intelligence”, and also invested in hard-core technology companies such as Yunjing Intelligence, Songzhi Intelligence, Lingxi Technology, and Nut Cloud. According to the company’s data, since 2019, BYTE has made 15 public investments in artificial intelligence projects, including 4 in 2019, 6 in 2020, and a new high in 2021. As of April 22, there have been 5 cases.

Source / Enterprise Check

Zhang Yiming once said that the core technology is the hard competitiveness behind the company. For this company that has emerged with algorithms, the importance of technology is self-evident. For example, AI technology can help it provide key data from a large amount of text, pictures, videos, games and other information on the content supply side, and outline user portraits on the user side, so as to complete the matching of supply and demand, and have a lot of room for development.

For ByteDance, whether it is building a car or a core, it is currently at an early stage, but it is a good “weapon” to tell a new story for the market. In the final analysis, both are areas where the time period is long, the investment is particularly large, and the revenue effect is not visible in the short term, and the patience of byte beating is also required.

In 2020, a research report related to Bytedance circulated, which showed that the annual revenue of Bytedance in 2020 will be close to 240 billion yuan, advertising revenue will reach 175 billion yuan, and live streaming will be 45-50 billion yuan. , The e-commerce business will reach 6 billion yuan, the game sector will create a turnover of 4-50 billion yuan, and the education track will have 2-3 billion yuan in revenue. Although ByteDance later officially responded to “the report information is inaccurate”, the general revenue of its various business segments can also be glimpsed from it.

People are amazed at the company’s speed of making money and organizational capabilities, and capital is also using rising valuations to express their optimism about this emerging giant. According to a recent report, ByteDance initiated the listing process in Hong Kong, with a valuation of approximately US$400 billion. If the news is true, the size of this huge ship is enough to challenge Tencent and Ali. At the end of March, Zhou Shengzi, a former Xiaomi executive, was invited to serve as the CFO of ByteDance, which was also regarded as ByteDance preparing for the IPO.

In his ninth anniversary speech, Zhang Yiming said that he likes to watch videos of sailing in the sea on Douyin, and he wants “outside ups and downs, and inner peace as usual.” The bytebeat he created, people who like it, think it is the Internet. The fearless young people in the world, relying on efficient organizational skills and technical advantages to expand their boundaries, people who do not like it, think that this is just an ambitious but not emotional money-making machine.

But it is undeniable that the aggressive ship he is driving has become a rival that Internet giants cannot ignore. Its enemies can’t keep their minds in peace anymore.

*The title picture comes from Visual China.

Accelerating the sprint before the original IPO, where did the byte jump jump?

editor — Fri, 23 Apr 2021 08:55:14 +0000

Shenrancaijing original

Author | Li Qiuhan

Editor | Wei Jia

Zhang Yiming did indeed do this.

In 2021, ByteDance’s expansion rate is still accelerating.

One obvious change is that Douyin has begun to bear the ambition of Byte Beat. In addition to developing e-commerce, it also vigorously enters the local life field and invades the hinterland of Meituan. In addition, its existing games, education, finance and other businesses are becoming more and more important. In the hard-core technology fields such as automobiles and chips that have never been involved before, they have also begun to make their own arrangements.

Source / Enterprise Check

Local life, the banknote printing machine Douyin is getting “crazy”

In March 2021, Douyin (including volcano and speed version) was exposed by the media with a daily average of over 600 million, with a peak of about 700 million.

This is not much different from the previously disclosed data: In September 2020, Zhang Nan, CEO of ByteDance China, disclosed at the event that, including Douyin Volcano and Extreme Edition, Douyin’s daily active users have exceeded 600 million. . In the “2020 Douyin Data Report” released on January 5, 2021, this number is still used when it is disclosed that Douyin is active. Between the two data disclosures, Douyin also conducted a series of new activities such as “titled the Spring Festival Gala”.

Many people in the industry believe that this means Douyin has faced a growth bottleneck.

Compared with keeping users in Douyin, Douyin has more actions for the expansion of the commercial scene.

Regardless of whether “interest e-commerce” is a real demand or a false concept, in the view of Wang Chao, the founder of Wenyuan Think Tank, the problem facing Douyin e-commerce is that “all kinds of infrastructure are not in their own hands, such as express delivery” Da’ (Zhongtong, Yuantong, Shentong, Best Huitong, Yunda) has cooperation with Ali, and the relationship between Jitu Express and Pinduoduo is subtle.” He reminded that in addition to express delivery, return and exchange systems, customer service systems, and quality control systems, Douyin e-commerce companies still have a lot to improve.

In the field of local life, Douyin has similar advantages and difficulties to overcome.

Now open Douyin, the first column of the interface is related to “dining, drinking, and having fun”. Click “Discount Group Purchase” to get information about nearby food, restaurants, hotels and homestays, including store selling points, business contact information, distance, etc., and click ” Popular list”, you can get the ranking list of nearby scenic spots, playgrounds, and park squares, just like an implanted version of Meituan + Dianping.

Source/ Screenshot of Douyin

Pan-entertainment relies on buying, buying and buying to bite Tencent

Source / Enterprise Search and Public Information Mapping / Shen Ran

The two newly purchased companies both focus on medium and heavy games, and both are good at going overseas, and both have disputes with Tencent. They once again released the signal that ByteDance wants to be strong on Tencent, but avoids its territory and expands overseas. .

Its competition with Tencent in the field of online literature has become a competition between “Palm Reading + Tomato Novel + 5 Mid-waist Web Literature Companies” and “Reading”, and it is worth noting that Tomato Novels was only launched in November 2019. Net, the number of monthly active users has ranked first in the industry, and Bytedance has gained a firm foothold in the field of free reading.

Vertical business education, finance, and corporate services are becoming more and more “heavy”

The launch of Douyin Pay on January 19 caused heated discussions. In fact, the financial business of Bytedance has quietly formed a complete territory.

In terms of payment, ByteDance has launched Douyin Pay and Hezhong Pay, and has taken a big step in expanding online and offline payment scenarios. In the field of online microfinance, referring to Ali’s play in the financial field, ByteDance tested “Relaxed Flower” on Douyin, launched “Dou Installment”, and established “Word Jump Commercial Factoring” (guarantee payment agent). ), march towards TO B.

In securities, there are also a lot of byte beating actions. In 2021, according to media reports, ByteDance plans to launch a brand prefixed with “Stellar” to develop brokerage business in China. Previously, its first financial product “Na Magnesium Stocks” has been renamed “Dolphin Stocks”, which specifically provides technical services for information release and jump links for securities companies, with the intention of developing towards branding. As early as the end of 2019, ByteDance applied for the trademark “Squirrel Securities” specifically for the Hong Kong market.

There are various signs that Bytedance is still increasing the financial layout and has ambitions to benchmark Ant Group and JD Digital. According to Wang Chao’s guess, “it is necessary to obtain a license, but referring to the situation of the Ant Group, in the case of uncertain Internet financial policies, in the second half of this year, Bytedance’s financial business will remain under secret observation and will not enter it in a big way.”

In February of this year, ByteDance released “Why ByteDance Education?” “This is our answer” article focuses on 4 products: Guagualong Enlightenment for preschool children, Qingbei Online School for K12 students, Open Speaking English for adult students, and hardware for preschool + K12 Products vigorously smart lights. Previously, GoGoKid, which was the main one-on-one, did not have the following text. The paid-for-knowledge app, which was benchmarked with “Get”, was shut down by the official.

“These four business models have all been proven successful in the market,” Wang Qiang, vice president of Bita Capital Investment, who is concerned about education, told Shenran. “Bytedance’s play in the education sector is already better than when it first entered the market. Much more mature, what remains to be done is to continuously improve efficiency and give full play to its operational and traffic advantages.”

Source/ Dali Smart Official Website

This is the biggest difference between it and other educational institutions, and it is also the difficulty it faces. “Whether it is for enlightenment or adult education, this is a business with low human efficiency and heavy service, and the hardware part is assessed by DAU. , Dali smart light is a good product, but it is easy to be controversial in the educational concept, which is the reason why smart light will be questioned by the industry before.” He said.

However, the byte beating towards TO B still needs some data to prove itself. Feishu’s competitors are already on the top of each other. Relying on WeChat, corporate WeChat has user stickiness that is unmatched by other similar products. Dingding has accumulated years of experience to achieve multi-scenario collaboration in the office. It is not easy to catch up or even overtake.

The current market presence of Volcano Engine is not strong enough. It can be seen from its “Tinder Plan” that it invested 2 billion yuan to subsidize small and medium-sized enterprises, that the business is still in the stage of “earning praise”. Enterprise customers value the comprehensive strength of project implementation, delivery and stability. The newly developed Volcano Engine still needs some accumulation and achievements.

Education, finance, and corporate services are all time to test the patience of ByteDance.

Betting on the future “car-making” and “core-making” to enter hard technology

The first is the automotive field. At the beginning of 2021, Bytedance was exposed to two investment information related to cars. In March 2021, ByteDance reported that it had invested in the autonomous driving company “Qingzhou Zhihang”. Later, the media confirmed by people familiar with the matter that ByteDance was a joint lead investment with more than 25 million U.S. dollars in funding. On April 19, ByteDance’s affiliated company invested in the establishment of Chongqing Wanxiang UCAR Technology Co., Ltd., whose business scope includes second-hand car brokerage.

Prior to this, ByteDance had three other important actions in the automotive field: In 2017, ByteDance established the automotive content platform Under Auto, and in 2019, it invested 30 million US dollars in the ideal car. In May 2020, the car networking team was formally formed.

“This is a natural business expansion,” Zhang Xiang, an automotive analyst, told Shenran. “In the future, cars will develop into autonomous driving. Owners don’t have to drive and can free up time for information and entertainment. ByteDance is Internet content. Providers, the terminal outlets now are computers, mobile phones, and tablets, and they may be screens for cars in the future.” In his view, the barriers to building cars are high and the investment is large. ByteDance’s current intention is not to build cars, but to take a fancy. The interface for future content output.

Also in March 2021, Bytedance was also exposed in the self-developed cloud AI chip and Arm server chip. The latter news was confirmed by the relevant person in charge of Bytedance. This is not a “sudden whim”. As early as April 2018, Bytedance Vice President Yang Zhenyuan once told the media that Bytedance has the world’s largest number of users uploading videos that require analysis, understanding and processing, and the platform recommendation engine also needs to be powerful. Has a large number of chip purchases and applications, and is actively seeking breakthroughs in chip-related fields.

Previously in the field of technological intelligence, ByteDance invested in the AI company “Bailian Intelligence”, and also invested in hard-core technology companies such as Yunjing Intelligence, Songzhi Intelligence, Lingxi Technology, and Nut Cloud. According to the company’s data, since 2019, BYTE has made 15 public investments in artificial intelligence projects, including 4 in 2019, 6 in 2020, and a new high in 2021. As of April 22, there have been 5 cases.

Source / Enterprise Check

In 2020, a research report related to ByteDance circulated, which showed that the annual revenue of ByteDance in 2020 will be close to 240 billion yuan, advertising revenue will reach 175 billion yuan, and live streaming will be 45-50 billion yuan. , The e-commerce business will reach 6 billion yuan, the game sector will create a turnover of 4-50 billion yuan, and the education track will have 2-3 billion yuan in revenue. Although ByteDance later officially responded to “the report information is inaccurate”, the general revenue of its various business segments can also be peeked from it.

In the 9th anniversary speech, Zhang Yiming said that he likes to watch videos of sailing in the sea on Douyin, and he wants “the external waves are ups and downs, and the heart is calm as usual.” The bytebeat he created, people who like it, think it is the Internet The fearless young people in the world, relying on efficient organizational skills and technical advantages to expand their boundaries, people who do not like it, think that this is just an ambitious but not emotional money-making machine.

But it is undeniable that the aggressive ship he is driving has become a rival that Internet giants cannot ignore. Its enemies can’t keep their minds in peace anymore.

*The title picture comes from Visual China.

Vigorously educate: byte beating, personnel organization “beating”

editor — Mon, 19 Apr 2021 03:00:09 +0000

Education has now become the focus of many major Internet companies, and Bytedance is no exception. ByteDance, the parent company of Douyin and Toutiao, has made education business its latest strategic focus since last year, and has launched the overall education brand “Dalian Education”.

For a long time, teachers, student resources, and teaching and research capabilities have been called the troika of online education, and excellent talents are the core of doing business well. Previously, Dali Education said it would recruit more than 10,000 people. Chen Lin, CEO of Vigorous Education, clearly stated, “In the next three years, Bytedance will continue to invest heavily, regardless of profitability and cost.”

A recent change in the personnel responsible for the education business has attracted attention. According to “LatePost” reports, key projects including children’s enlightenment product Guagualong, primary and secondary school online school Qingbei online school, adult language product open language English, hardware business vigorous intelligence, etc., have had at least one business in the past year The line leader has been replaced, and 100 people have left for some projects.

△The changes in the personnel responsible for the education business

From doing education business to forming an overall education brand

Bytedance “vigorously” do education

Zhang Yiming always loves to say: Vigorously creates miracles. Byte has invested heavily in education. The three-pronged approach of incubation investment and acquisition has covered all popular tracks in the education field in less than two years: Enlightenment, K12, adult education, and even hardware research and development. Gua Gua Long, Tang Yuan English, Qingbei Online School…More than 20 education projects in hand, to create a matrix of online and offline products.

In May 2018, ByteDance made its first effort in the education industry, launching GOGOKID, the first children’s English product, which was benchmarked against VIPKID. In September of the same year, Bytedance acquired Ai Xue, the To B business of Xuebajun. In December, it bought the adult education product Kaiyan English.

In May 2019, ByteDance acquired Qingbei Online School, which focuses on the K12 track, and successfully entered the field of large classes. In November, it arranged the business of entering the school and acquired the big data of Jike.

In March 2020, Guagualong Enlightenment was launched, and the enlightenment business was deployed. In August, it acquired the math and science thinking education product You Pai Yi, and continued to increase quality education.

When Dali Education was established, Bytedance used internal incubation, acquisition, investment and other means to weave a nearly complete educational puzzle, covering English training, K12 subject counseling, knowledge payment, mathematical thinking, and educational information. In the industry chain, To B and To C go hand in hand.

In terms of operation, Byte has burned money very boldly. GoGoKid burned 1 billion, and Guagualong English invested 2 billion in diversion in a year. Qingbei Online School recruited online teachers with an annual salary of 2 million, and there was no ceiling. It is also unambiguous to give resources to people. After suspending the mobile phone business, Zhang Yiming immediately merged the Xinshi laboratory of the hammer technology team into the education hardware team to expand its strength. In Byte’s own words: All in education.

Head of business changed blood

Is it a competitive crisis or a new turning point?

Zhang Yiming’s three most promising industries are AI, automotive, and online education. Today, AI has “Flying Books” and automobiles have “Knowing Car Emperor”, but there have been no successful cases in the education field. Instead, GoGoKid was exploded with a large number of layoffs, aiKid ceased operations, Qingbei Online School founder Liu Yong resigned, and there was a large-scale transfer of branch leaders.

Behind the personnel transfer in the past year, is the industry competition too fierce, or the project requirements are further increased?

Industry competition:

/ / For the online education industry, Bytedance is a bit late

From the perspective of time arrangement, in June 2014, Chen Xiangdong founded GSX; in 2012, Yuanjiao was established; in 2010, Good Future went public in the United States. The industry competition pattern has basically taken shape. Since then, every company that tries to take a share in online education has encountered difficulties. Taking 2020 as an example, 80% of the 103.4 billion yuan that capital has sent to the online education industry went to the top 5 companies, such as the above-mentioned ape tutoring, homework help, and GSX.

In June 2020, “the first unit of online education” New Oriental Online recruited more than 200 fresh graduates in Xi’an to enrich the online education business, but this move suffered a rout. It experienced two layoffs at the end of 2020 and in March this year. More than 200 fresh graduates were almost completely laid off.

/ / Education for laymen also has certain risks

At the end of March, an Internet respondent posted a post on Weibo: A netizen who was certified as a “Tencent Technology (Shenzhen) Co., Ltd. employee” complained on the social platform: “I am leaving soon. Although I am very reluctant, there is really no way. The company is a good company, but Tencent Education is not. I hope that future generations will take warning and don’t educate if you are killed!” A “Beijing Byte Beat Technology Co., Ltd. employee” commented: “You have not come to Byte Education. …I jumped out of Tencent Education. I thought that Tencent’s education pits now… I can only say that pits are not pits or not.” Another “Tencent Tech employee” replied: “I feel that every education is pitted, run away. ”

Although it is only an online topic discussion, it is not difficult to see that even with a huge number of engines, it is equally difficult to cross-bank business. Tang Daosheng, vice president of Tencent, said: “Education is a very complex and professional field, and all our internal forces add up, and it may not be able to subvert all needs.” Education is a slow industry, and the Internet will definitely not subvert the education industry. “But there is no doubt that with the development of technology, education will indeed undergo subtle changes.

Project self-cultivation:

Zhang Yiming has proposed more than once that he wants to run the third product with a DAU of more than 100 million dollars in the education field and turn education into a 100 billion U.S. dollar business, which is larger than Douyin’s scale. It can be seen that byte’s requirements for its education projects are extremely strict.

In ByteDance, the establishment of innovative business projects needs to be reviewed by Zhang Yiming and the project leader, and then analyzed and demonstrated by the business analysis team. All projects need to assess ROI (input-output ratio). If the key project fails to prove its value within a period of time, adjustments will occur.

Do education from “0”, vigorously educate and keep trying “wrong”. I have done many projects vigorously, recruited a lot of people, spent a lot of money, and every time a person in charge is changed, the business direction will be adjusted accordingly. For example, the thinking course under Guagualong has experienced three principals for more than a year. The current principal, Liu Juan, used teaching and research to design experience courses, replacing the predecessor Qianjinchen’s strategic direction of teaching and research guided by products. In addition, vigorously educate because the team expands quickly, and projects and tasks are dismantled layer by layer. Once a team’s project fails, it will be replaced, and it will never be tolerated.

This time, a bold and resolute effort in education, but so far has not yet formed a successful work. In an interview with the media, Chen Lin, the head of Dali Education, said that internal BP has been done for three years. From the perspective of BP in three years, it is not profitable, but he thinks it may be unprofitable for a longer time in the future. He said, “Education is not a track that can be rushed into.”

For educational products, more patience and persistence are required, and a trace of luck is required to find the right method in frequent trial and error correction.

Source: Randiyuan Studio, Tiger Sniff APP, Taoli Finance, Mustard Education

Sorting out: Observation of Education and Training Industry

Report download method:

“Chinese Academy of Sciences: Research and Prospective Report on the Development of Small Classes in the Online Education Industry in 2020”

Report download method:

“2020 China Online Education Industry Research Report”

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How do Internet giants such as Alibaba, Byte, and Huawei play in the education industry?

editor — Sat, 17 Apr 2021 20:00:09 +0000

Lead

With technology and traffic in hand, Internet giants have the inherent advantages of entering education. With their unique trump cards, how can Ali, Byte, Huawei, NetEase, and Tencent play in the education industry?

1. Taobao education e-commerce platform builds a bridge between education and training institutions and consumers

In June 2020, Taobao Education released the “100 Million Freshman Program”, which will help more than 1,000 educational training and knowledge-paying institutions acquire more than 100,000 new students in the next three years. “Now 9 months have passed, and the first year goal has been completed ahead of schedule. At the same time, the average number of merchants entering Taobao Education every month in the past year has reached 1,300, which is 30% more than the initial stage of the epidemic. The supply and demand for knowledge are being matched on the platform at a high speed.” Taobao Education Operations Director Ye Ting shared.

Taobao didn’t get involved in education only last year. As early as 2013, Taobao launched Taobao classmates, teaching and training institutions can live teaching on Taobao classmates platform. In 2015, Taobao classmates changed its name to Taobao Education. However, even though Taobao Education relied on the country’s largest e-commerce platform at that time, it did not make any big moves.

Until March 2020, the epidemic forced the online transformation and upgrading of education and training institutions. Taobao Education Department was formally established, and Taobao began to make great efforts in online education. In addition to the epidemic, why did Taobao Education reorganize its organizational structure and start strong operations, and how can it achieve brilliant results within a year?

Relying on Taobao Tmall’s over 900 million monthly active users, Taobao Education has a natural traffic advantage. Moreover, users are not unfamiliar with purchasing educational products on Taobao. Taobao has a large number of educational physical products. Behind the purchase of review materials for postgraduate entrance examinations is actually the needs of users for postgraduate entrance examinations. Therefore, Taobao Education does not start from zero, but only needs to “completely integrate the previous consumer label and learning label, so that the two groups become one group.” It may also be one of the reasons why Taobao has quickly entered the education field by opening up physical and virtual consumer groups.

Huang Lei, general manager of Taobao Education Department, defines Taobao Education as follows: “Knowledge is a very immersive and continuous learning, which can better enhance the stickiness of Taobao users (consumers) on Taobao; knowledge categories can Increase user activity.”

If it is said that its own traffic foundation and education scene are the confidence of Taobao’s entry into education, then Taobao Education’s comprehensive service platform for education and training institutions and consumers is a catalyst for fruitful results in the past year.

From operations, live broadcasting to marketing, Taobao Education empowers educational institutions with several e-commerce unique tricks. In terms of course release, Taobao Education has launched a light classroom mini program. Education and training institutions or knowledge-paying businesses can publish courses and pay for knowledge in the background through the mini program. Taking advantage of the content advantages of the courses, live broadcasts and short videos are also used by educational institutions to bring goods. One hour before the double eleven pre-sale last year, 44% of people bought online courses from Taobao live broadcast rooms, and famous teachers took courses became a trend.

In response to the possible funding problems of small and medium-sized institutions, Taobao also provides financial solutions: “Merchants can apply for SME revolving loans provided by online commercial banks to reduce the difficulty of loans and solve the cash flow problems of institutions.”

“Taobao Education has a dedicated service business group. If any business has a problem in the group, you can get feedback and solve it immediately, which is very convenient.” said Xu Zulu, founder of Jiuming English.

On the consumer side, Taobao Education also made a lot of effort. In order to provide consumers with more secure services and fully meet the needs of consumers, Taobao Education launched an initiative to learn with confidence on the first anniversary of the Customer complaints, order ratios, refund intervention rates, etc. are all included in the evaluation system, and data indicators are used to force organizations to improve service capabilities and after-sales capabilities. It provides multiple guarantees from the four dimensions of course quality, logistics service, payment service, and after-sales service, so that consumers can feel at ease to experience high-quality courses, and in a true sense “choose and learn with confidence”.

2. Dingding Education’s new infrastructure helps inclusive education

In 2020, Dingding will change slogan to “make work and study easier”, which is evident in its determination to accelerate the layout of education. The data also shows that DingTalk’s efforts over the past year have achieved remarkable results. On January 14, 2021, at the DingTalk 6.0 release conference, DingTalk officially announced that DingTalk has served more than 210,000 schools, 7 million teachers and 140 million student users.

Dingding did not only start catching up with the high-speed train of online education during the epidemic. As early as March 2019, DingTalk released its exclusive version “DingTalk Future Campus” for schools. The purpose is to help schools achieve a comprehensive digital transformation through five aspects: organizational online, communication online, collaborative online, business online, and ecological online. Create the school’s own digital operation and management platform.

Chen Hang, CEO of Alibaba Dingding, once said that Dingding was originally developed for SMEs to work online, but noticed that many users in the education field also have corresponding needs, so they also launched corresponding products. But this is by no means the only reason for Dingding into education.

In June 2016, the “Thirteenth Five-Year Plan for Education Informatization” mentioned that the phenomenon of “two skins” between informatization and education and teaching still exists, and the application motivation of teachers, students and education administrators needs to be further stimulated. It is common for many schools to ignore the safety of construction, the hardware to ignore the software, and the data collection to ignore the data maintenance.

In April 2018, the Ministry of Education issued the “Education Informatization 2.0 Action Plan”. National documents show that while educational informatization has become the general trend, there are still many problems. Therefore, relying on Alibaba Cloud’s underlying capabilities and technical support, DingTalk has proposed its own solutions for education informatization.

Entering the door of online education a year earlier than the epidemic, Dingding has more buffer time to fine-tune the layout of new education infrastructure. Aiming at the entire process of education, DingTalk has launched a complete digital solution. With the help of digital technology, DingTalk has helped to achieve inclusive education in all aspects.

For education authorities, DingTalk launches the bureau’s school home management service platform. The district and county education bureaus can use the digital cockpit function to understand the operation of all schools in the region. Teachers’ version of DingTalk is launched for teachers, and the most commonly used by teachers More than a dozen functions are grouped together on the “Teacher’s Workbench” to gather the teacher’s daily work. Teachers can publish homework, take classes online, count class information or issue notices with just one button operation on the workbench, completing most of the teaching, teaching and research work in one stop.

In response to the repetitive tasks of teachers’ daily correction of homework, DingTalk has also released an AI-modified homework product to reduce the burden of teachers’ repeated correction of homework; in order to solve the problem of sharing accounts between parents and children, Dingding has launched a “student number”, which students use. The account login DingTalk will enter a pure version of the operation interface, and parents can choose to turn on and off some functions of the student account.

In addition, DingTalk and Alipay jointly launched the education version of the “Spring Thunder Plan”, which will fund 5,000 schools, 1,000 education and training institutions and 100 education bureaus across the country for digital construction.

In the process of Dingding’s education, it has always been adhering to the concept of promoting inclusive education through digital technology. With the help of digital technology, Dingding not only sinks high-quality curriculum resources into the city, but also helps public schools and teaching and training institutions to improve the level of digital management and promote the reform of teaching models. Committed to becoming a digital and intelligent education service platform in China, DingTalk will also go further in the layout of digital inclusive education.

3. Tencent multi-dimensional efforts to build a smart education system

In May 2019, Tencent launched the education brand “Tencent Education” for the field of smart education, focusing on the to B market and positioning it as a “digital assistant” for the upgrading of the education industry. Tang Daosheng, senior executive vice president of Tencent, said that Tencent Education will provide connections, management, systems and other capabilities for individuals, schools, teachers, and education departments, and use unified connections and interfaces to serve as a smart upgrade assistant for the education industry.

During the 2020 epidemic, Tencent, which is committed to becoming the “most respected Internet company”, actively participated in the construction of smart education, and promoted the fairness, personalization and wisdom of online education through technology. In 2020, as a technical supporter and cloud resource provider, Tencent Education has created a cloud service, teaching platform, information management, teaching AI, and interactive classroom SaaS for the diverse and individual needs of different regions and different groups of people. A series of solutions for schools, teachers, students and parents to choose freely. In the whole year of 2020, Tencent Education helped 3 million+ teachers start classes, served 1,000+ education departments, landed more than 100,000 smart campuses, and guaranteed 100 million+ teachers and students online learning.

Looking back further, Tencent has been investing in the education industry since 2014. The investment track includes K12, vocational education, quality education, language training and early childhood education, etc., and most of the education and training institutions invested by Tencent are in various competitions. Dao’s head brands, such as Ape Guidance and New Oriental Online for online K12 training, VIPkid for online one-to-one, early childhood education for babies to play English, and 100 words for English learning.

In addition, Tencent also has its own education business, involving subdivisions including the child English enlightenment product Tencent Happy Mouse English, K12’s penguin tutoring and English master, higher education new engineering and online education platform Tencent Classroom.

Tang Daosheng, senior executive vice president of Tencent, once said that the integrated education brand Tencent Education “will use connectivity, content, and social responsibility to help the education industry.” Based on cloud computing, big data and artificial intelligence, Tencent Education today will still be committed to promoting education informatization and education intelligence.

Four, byte vigorously works miracles

On October 29, 2020, ByteDance announced the launch of a new education brand “Strong Education”, which will undertake all educational products and businesses of ByteDance. In February 2021, Dali Education announced that it will recruit 10,000 people in the next four months. This recruitment covers multiple positions in teaching, research and teaching, R&D, operation, product, and design. After this round of recruitment, the number of employees of Dali Education will be There will be more than 20,000 people. The education field is becoming one of byte’s strategic focus.

In terms of layout education, BYTE has full strategic determination. In 2019, Chen Lin, the former CEO of Toutiao, began to take charge of the education department of ByteDance and announced “All in Education”. In March 2020, the founder Zhang Yiming specifically mentioned in the internal letter of the eighth anniversary of the establishment of ByteDance that the education business will be his key business direction, and proposed that “the education business must have fundamental innovation.”

On March 20, 2021, on the ninth anniversary of the establishment of Bytedance, Zhang Yiming put forward in his internal letter that “do not rely on shortcuts, use less leverage”, emphasizing that product creation requires broad imagination and constant patience, and should not be overly dependent. Methodology. Byte’s ambition is even embodied in the name of the education brand-Vigorous Education is named after Zhang Yiming’s belief in “Strive for Miracles”.

The traditional view is that education is a slow industry. Only by constantly improving the quality of courses and putting effort into teaching and research can we build a high-quality brand. ByteDance is patient enough to do education. Dali Education CEO Chen Lin once said: “Education business will not be considered profitable within three years.”

In addition to determination and patience, BYTE also has a fundamental advantage in education-the power of organizational culture. Chen Lin believes that “Byte pursues high talent density, internal information flow, and context not control; encourages different functional lines to collide, cross-border, and collaborate to generate innovation on a larger scale; adhere to user orientation. These are ByteDance’s unique pragmatic romanticism is also the underlying support for the rapid development of many of our businesses.”

Holding the trump card, Byte accelerates its pace in the education field. At the press conference of the Vigorous Education brand, Chen Lin said that not only after-school tutoring, but also school education and family education are very important. Inside the school, outside the school, and at home, BYTE’s layout in the education field is fully expanded from these three directions.

For school education, Byte has invested in Big Data, AI, Xiaoyang Education, and Minerva, an innovative university; for family education, ByteDance focuses on smart education hardware, and expects to use hardware products to complete the online line of learning scenarios Link. The first smart education hardware product “Dali Smart Homework Lamp” was released on the same day as the Dali Education brand. This product combines smart tutoring with desk lamps and is mainly used in children’s homework scenarios. For out-of-school tutoring, GOGOKID and Guagualong have been launched. , Qingbei Online School, Kaiyan English and other products, the business covers Pre-K, K12, adult education and many age groups.

5. Huawei Technology Empowers Education

In April 2020, the Huawei Education Center was launched with Huawei MatePad, gathering a number of head education applications and many educational resources. Based on technical advantages and multi-scenarios and multi-terminal traffic entrances, Huawei Education Center is committed to forming a model of cooperation across the industry chain from content resource aggregation, content productization, and content distribution, and gradually builds an open education content ecology. Education industry partners work together to provide Huawei end users with a better educational service experience.

Huawei’s education layout is characterized by the simultaneous development of education cloud construction and consumer business, with a selling mindset. Huawei Education Center will help developers build product-dimensional marketing and activity capabilities through openness + support, and maximize developer value. Comprehensively help users plant grass before, during and after learning, help educational partners to efficiently distribute high-quality content to target users, and jointly build a closed-loop education business ecosystem.

In order to deeply empower cooperative brands and build a more complete education content ecology, starting from September 29, 2020, Huawei Education Center will launch an exclusive incentive program for partners-the Sparkle Star Program, through technology access incentives and the number of courses. There are two ways to provide Huawei App Market Yaoxing Traffic Voucher and Huawei Education Center exclusive traffic to partners who meet the incentive conditions.

Since its release on September 29, 2020, Yaoxing Spark Program has supported cooperative brands in multiple dimensions through exclusive incentives, and has attracted 33 educational partners such as Nano Box, BabyBus Nursery Rhymes, Onion Academy, Youdao Premium Classes, and Quasi-Question Bank. Participate and help partners achieve a certain incremental increase in efficiency.

In the future, Huawei Education Center will adhere to the cooperation concept of “openness” + “win-win”, integrate its own technological advantages, multi-scenario traffic entry, and diversified incentive resources, and work with education industry partners to bring better quality smart education to Huawei end users Experience.

Sixth, NetEase replenishes old education business

In December 2007, the desktop version of Youdao Dictionary was officially launched, and NetEase became one of the first Internet giants to enter education. After more than ten years of development, Netease can be seen on all major education tracks, including vocational education, general education, higher education, examination training (language, postgraduate entrance examination, study abroad), K12 education, etc., all have their layout , The corresponding products are NetEase Cloud Class, NetEase Open Course, China University MOOC, Youdao Premium Course and K12 field, Geek Zhan Ji, NetEase 100 points.

After 2016, Youdao launched a large number of education-related content and products, such as Youdao Mathematics, Youdao Spoken Language, and Youdao Translation Egg. Now four product matrices have been formed: learning products, learning services, smart devices, and content interactive courses. NetEase began to aggressively attack the established education business. In March 2019, NetEase announced that the original NetEase Education Business Division product system, such as NetEase Cloud Classroom, China University MOOC and other products, were all merged into NetEase Youdao’s product system. NetEase Youdao CEO Zhou Feng also said that afterwards, NetEase Youdao will focus on the K12 field, continue to invest in content, and attach importance to services.

Talking about why K12 has been the focus of its development in recent years, NetEase Youdao CEO Zhou Feng said, “The reason for focusing on K12 is that the demand is the most intense, the parents are the most caring, and the users are the most caring, so this is the most important thing to make a good product. Fields.” Ding Lei also mentioned in his listing speech, “In recent years, I have noticed that China’s K12 online education is a very suitable point for development.”

NetEase Youdao’s emphasis on K12 has also paid off. On November 19, 2020, NetEase Youdao announced its unaudited financial report for the third quarter of 2020. During the reporting period, NetEase Youdao achieved net income of 896 million yuan, a year-on-year increase of 159.0%. Among them, K12 regular-price courses paid 498,700 people, a year-on-year increase of 437.9%; sales were 676 million yuan, a year-on-year increase of 368.9%.

Education is a “slow field”, and the level of teaching and research, management capabilities, and talent reserves all need to be accumulated over a long period of time. It will take time to prove whether Internet giants rely on technology, capital, and traffic to build their advantages in the education field.

Zhang Yiming, who is beating by byte, is already on the top of the rich list like Ma Huateng

editor — Fri, 16 Apr 2021 12:55:06 +0000

According to data from the Bloomberg Billionaires Index on April 14, according to Bytedance’s current valuation of $250 billion, Zhang Yiming, the 38-year-old founder who owns a quarter of Bytedance’s equity, is worth Will exceed the scale of 60 billion US dollars.

This also means that Zhang Yiming can actually enter the 2021 Forbes list of the top 20 richest people in the world, with Tencent’s Ma Huateng, Nongfu Spring’s Zhong Suisuan and the Walton family of Wal-Mart in the United States.

In the 2021 Forbes Global Rich List, US$60 billion is undoubtedly the ticket to enter the TOP20

ByteDance, known for its short video application Douyin and Toutiao, a news aggregation platform, has continued to expand from its core advertising business to e-commerce, online travel, online education and other fields in recent years.

According to people familiar with the matter, this expansion strategy has allowed ByteDance to more than double its revenue in 2020 year-on-year to about 35 billion U.S. dollars, and its operating profit has increased to 7 billion U.S. dollars.

At the same time, because TikTok, the overseas version of TikTok, is facing censorship in the United States and India, Zhang Yiming put more energy on Bytedance’s just-started and fast-growing Chinese business, including games, education, and e-commerce.

There are also many media reports that with the growth of the business scale, the Bytedance Flag is bound to face greater competitive pressure. In this context, Bytedance has begun to consider pushing some of its businesses into the securities exchange market for public offerings. (ipo ).

In March of this year, ByteDance hired former Xiaomi executive Zhou Shouzi as its chief financial officer. In the eyes of the outside world, this “heritor” who helped Xiaomi’s listing will also play a vital role in the final listing of Bytedance.

In February 2021, ByteDance’s direct competitor Kuaishou landed on the Hong Kong stock market and raised US$5.4 billion, becoming the largest listed Internet company after Uber Technology. The competitor’s outstanding achievements have also allowed the capital market to constantly focus on the possible future IPOs of Bytedance.

On the other hand, Ma Rui, a partner of Synaptic Ventures, a venture capital firm, said that Zhang Yiming hopes to establish a long-term and lasting global enterprise, and short-term setbacks in the company’s business will not shake his determination.

According to data from the American research organization CB Insights, in addition to the current market rumored 250 billion US dollars, Bytedance was valued at 180 billion US dollars in the latest round of financing in December last year, compared with only 200 billion US dollars three years ago. Billion US dollars, which reflects the high growth of Bytedance’s valuation.

According to media reports, the valuation of Bytedance is still growing, which for Zhang Yiming undoubtedly represents a greater scale of wealth.

Source: Zeng Xiantian, ZAKER News