Icon of Tik Tok video sharing app on smartphone screen in Paris, France. Photo: AFP/VNA According to the European Commission, consumer protection authorities in several EU member states have expressed concern about the way TikTok runs hidden ads aimed at children and the contractual provisions of its policy. of this entertainment application. The agency said TikTok has a one-month deadline to respond. The TikTok application, owned by the Chinese company ByteDance, is facing many similar complaints around the world. Last month, the UK accused the company of illegally collecting the data of millions of children in Europe. Earlier, in February, the European Union for the Protection of Consumers (BEUC) complained TikTok to authorities in 15 EU countries, accusing TikTok of failing to protect children against inappropriate advertisements. cases, thereby violating the rights of consumers in the EU. In the US, some lawmakers accused TikTok of sharing user data with the Chinese government, although the company that owns the app, Bytedance, still denies this. TikTok insists that users’ data in the US is stored in the country itself and that China has no authority over content not stored in the country. TikTok continuously faces many complaints in the context that this application is gradually becoming more popular among young people due to limited activities from living to studying of this group during the COVID epidemic. -19.