After renewing the contract with the National Centre for the Performing Arts, Gridsum will continue to provide its official website monitoring and analysis services through Web Dissector (User Behavior Monitoring and Analysis System, hereinafter referred to as WD). Gridsum WD is a data product that drives the optimization of online marketing effects of enterprises and the growth of enterprise users. It covers from PC-Web websites to Mobile-mobile pages, APP (native + Hybrid), WeChat applets, Douyin applets, and Alipay. Most brand owners’ first-party platforms, such as mini programs, can provide enterprises with a set of full-process data-driven solutions from collection, modeling, storage, and analysis.

The official website of the National Centre for the Performing Arts was launched in 2007 and has been with the National Centre for the Performing Arts for more than ten years. After iterative updates, for many years, adhering to the National Centre for the Performing Arts’ mission of “people, artistry, and internationalism”, the official website of the National Centre for the Performing Arts is committed to providing netizens with authoritative and rich theater-related information and content, creating a digital art palace, and transforming elegant art. It’s within reach. The National Centre for the Performing Arts has implemented large-scale, high-standard, and normalized operations. From 2007 to 2020, a total of 10,788 commercial performances were organized, and a total of nearly 13,000 various art education performances and activities were carried out. Over the past 14 years, more than 22 million spectators have entered the National Grand Theater.

As a partner of the National Grand Theater for many years, Gridsum has always provided customers with in-depth data insights based on its technical advantages in the field of big data and artificial intelligence, and empowered the National Grand Theater’s intelligent marketing decisions. Gridsum WD has become an assistance to customers in Internet marketing An auxiliary decision-making analysis tool for income maximization. The successful renewal of the contract this time also fully reflects the National Grand Theater’s full recognition of the technical capabilities and products of the National Doubles. At present, WD WD has formed a closed loop of full-link marketing from data collection -> data insight analysis and optimization -> user management -> user access, assisting the National Grand Theater to use data to determine user operations.

Taking the two characteristic functions of WD funnel chart analysis and heat map analysis as an example, through the funnel model, National Double can help the National Centre for the Performing Arts understand every core conversion path from its official website homepage to the performance ticket page, and even to the final payment page. Step-by-step loss and conversion, and then analyze the reasons for user loss, optimize the design of the core conversion path, and improve the conversion rate of the site; through the heat map analysis, frame selection of any area in the page heat map, and drill down layers for multi-dimensional analysis , Gridsum can help the National Centre for the Performing Arts gain insights into a series of key information such as the dramas and broadcast times that users are most concerned about, and continue to support the optimization of webpage A/B test, website revision design, improve user experience and retention, and promote user conversion.

For a single customer, the WD system can handle 100 million-level PV per day, which is an important manifestation of Gridsum’s computing power advantage. Computing power drives the future. After more than 10 years of iterative updates, WD has developed into a real-time, multi-terminal user behavior analysis and user operation intelligent platform, which has served more than 600 industries such as automotive, aviation, consumer goods, justice, and industrial Internet. The top paying customers drive the optimization of corporate online marketing effects and the growth of corporate users.

In addition to its powerful computing power advantage, Gridsum also has in-depth accumulation in algorithms. Using natural language processing and knowledge graph technology, Gridsum can make machines truly solve complex problems in the industry like human experts. With computing power and algorithms, it is also necessary to be able to achieve scene-based landing in the business in order to promote industrial upgrading and modernization of governance capabilities. After 16 years of intensive cultivation and accumulation, Gridsum’s computing power and algorithms have been implemented in scenarios such as consumer goods, automobiles, airlines, industrial Internet, and smart cities. Relying on the three core advantages of computing power, algorithm, and scenario implementation, Gridsum continues to contribute to the transformation and upgrading of the industry

At the forum, Zhong Xiangping, vice president of Tencent and president of Tencent Smart Transportation and Mobility, shared Tencent’s thinking and progress in the field of smart transportation around technology, ecology, and services.

Zhong Xiangping believes that the construction of smart transportation is the main force of the new infrastructure. At the same time, the construction of smart transportation is also a long-term, diversified, and highly complex ecological project. In this process, governments, enterprises, scientific research institutions, The collective participation of the public requires extensive ecological cooperation between all parties and the collaborative construction of the industrial chain.

(Picture source: International Online)

“The continuous improvement of the digital base will be the foundation for the development of smart transportation.” Zhong Xiangping said, “Tencent has built the WeTrasnsport smart transportation solution based on the accumulation of technology in the transportation field. It hopes to use people, vehicles, roads, networks, and clouds. To build a dynamic data base for traffic, and build a traffic dynamic data base based on it. Based on the four stages of traffic construction, management, operation and service, we will build together with partners, and ultimately hope to form a data connection and efficient collaboration to form a traffic situation. The picture shows a network of traffic management to provide users with one-stop services.”

In the next 30 years, domestic smart high-speed construction will transform from the stage of large-scale investment and construction to the stage of high-quality management, operation and service. And digital technology capabilities will help achieve high-quality traffic operation services. Tencent will continue to use its technical capabilities, ecological capabilities and service capabilities to be a co-builder of smart transportation and help my country to upgrade from a “high-speed power” to a “high-speed power.”

The following is a record of Zhong Xiangping’s speech:

Dear leaders and distinguished guests, good afternoon everyone! I am very happy to be here for everyone to gather together and participate in a forum we are leading today. We also feel that there are many meaningful and valuable things in this direction, waiting for us to explore and advance together. Xi’an is China’s One of the four ancient civilizations and historical capitals, the cultural heritage is very rich, the economic development is accelerating, and we also feel that under the new development pattern of the “Belt and Road”, Xi’an is making every effort to become an international metropolis and the center of the country. In the city, where history, culture and modern development are blended, we also feel that digital technology makes this city shining.

Tencent has done a lot of cooperation with Xi’an early on. We have achieved results in technology research and development, cultural tourism, transportation and travel. In 2018, Tencent and the Xi’an municipal government also reached a comprehensive and in-depth cooperation. Tencent has always hoped to continuously apply its own digital technology to promote the physical industry and promote the implementation of the entire digital industry in cities, including in Xi’an. Last year, Tencent Cloud and Xi’an Aviation Base jointly built an aviation big data center. As of today, more than 2,000 companies have been on the cloud platform. We also promoted many public travel improvements in Xi’an very early. There are already more than 1,000 buses and 7 subway lines in Xi’an area, all of which have realized the code-based ride, bringing a very convenient travel experience for the citizens of Xi’an. At present, we have more than 10 million users who have launched Tencent’s ride code applet. Xi’an has a population of more than 12 million, which is still a very high proportion. They are all using Tencent’s public travel services. We also see the development of the entire transportation. As the main force of the new infrastructure, it is a very important foundation for the country’s economic development and people’s livelihood services. This is also a very important field for Tencent, so today I also want to take this opportunity to share Let us share some of Tencent’s little practices, thoughts and observations in the smart transportation industry. The constantly improving digital base is the foundation for the development of smart transportation. We see that with the continuous development of digital technology, every vehicle, every person, and every location will become a digital node in the transportation network. In the future intelligent transportation network system, every digital node can Well connected, there will be more room for development. In 2035, my country wants to become a cost-effective, green and economical, intelligent, advanced, modern, and high-quality national comprehensive three-dimensional transportation network. Under such target circumstances, what should each enterprise do? Tencent has been thinking about this problem all the time. Tencent believes that we can do our best to give play to our digital capabilities, so that every element in the communication network can form a digital connection and interconnection. We have formed a We Transport smart transportation solution in the entire transportation field. We hope to create a real-time update and self-purifying traffic dynamic digital base for the city through the dynamic connection of people, vehicles, roads, clouds, and the Internet. The brain of the cloud, on the constantly improving digital base, provides digital assistance for the construction, management, operation and service of traffic. These four stages. We are also co-constructing with some partners. We hope to finally achieve data connection and efficient collaboration, form a map of traffic situation and a network of traffic management, and provide users with one-stop service capabilities. Last year, we cooperated with the Transportation Bureau of Xi’an, and combined with Tencent’s technical capabilities in traffic location big data to provide optimization and assistance for urban public transportation in Xi’an, and to share the big data of our most real-time users. It also hopes to improve the efficiency of operation and management while improving the service experience of public travel. We use an open and collaborative ecology to accelerate the co-construction of smart transportation. The construction of smart transportation is a long-term, diversified, and highly complex ecological project. In the process of advancement, it requires the joint assistance of the government, enterprises, scientific research institutions, and the public. It requires a wide range of ecological cooperation as an industrial chain. Foundation. In the We Transport strategic framework of Tencent’s smart transportation, in addition to relying on Tencent’s own data, capabilities, and technical advantages, Tencent will also strive to become a co-builder, starting from the strategic layout of transportation, and opening up and more collaborative Concept, join hands with more partners in the industry chain, and jointly promote the intelligent upgrade of China’s transportation industry. This morning, Tencent Smart Transportation and China Academy of Information and Communications Technology signed a strategic cooperation agreement to continuously deepen diversified cooperation in the field of Internet of Vehicles and smart transportation. At the same time, we also released the product of Smart Internet Development and Evaluation Tool Chain. ZTE has launched more applications in the field of evaluation of intelligent network connection. Digital technical capabilities help Xi’an realize higher-quality traffic operation services. In the various fields covered by smart transportation, the construction of smart highways plays a very important role in society, economy, and people’s livelihood. China is developing into a high-speed power country. In the next 30 years, it will move from large-scale investment and construction to high-quality management and operation. The service stage is undergoing transformation and upgrading. At present, there have been some difficulties and challenges in the management and service of domestic expressways. For example, the cost of intelligent construction and maintenance is very high, the monitoring coverage has been incomplete, and the efficiency of management and service also has some difficulties. I have been thinking about how to use digital technology tools and Internet user service capabilities to help the management and operation of highways, reduce costs and increase efficiency, and improve the service quality of operations. In response to these difficulties and challenges in highway management and operation, today we rely on Tencent’s core technologies such as cloud computing, 5G, big data, digital twins, etc. to build a complete set of smart high-speed solutions. We are committed to achieving perceivable and computable Intelligent perception operations and service capabilities that can be made, accessible, and serviceable. Today I am very happy and honored to have the opportunity to discuss the development of smart transportation industry with all leaders and experts. We also very much hope to make use of Tencent’s technical capabilities in all aspects and explore more in-depth cooperation and cooperation with partners in the transportation industry. Co-construction helps the industry to develop smarter, expands the innovative application of technology, and brings better service experience to users. This is what Tencent has always insisted on. We also hope to join hands with everyone in the field of transportation to create Create higher service value

Fantasy of artificial intelligence has just been released in Vietnam. (Source: Nha Nam) The book also gives the final result and points out the difference between AI (Artificial Intelligence) and the human brain, thereby showing readers the risks of over-reliance on machine results. count. In the first four chapters, the author has used a lot of real-life examples to explain in an easy way how artificial intelligence works and how they produce the end result. The author claims that robots have surpassed humans in repetitive monotonous tasks, they have better memory, perform more accurate calculations and are tireless. But artificial intelligence is not programmed to simulate the human brain, and artificial intelligence cannot think, reason, and reason. Since then, the author asserts, until now, computers with comprehensive intelligence enough to compete with humans have not yet existed. In the next two chapters, by referring to “Data Mining”, it is proven fact that data mining even though sometimes there will be a real knowledge discovery. The larger the number of explanatory variables considered, the more likely it is that a relationship discovered is just a coincidence, of temporary nature. In the remaining chapters of the book, the author has given many computational models in many fields such as finance, politics, economics… to prove that statistical evidence is not enough to distinguish between knowledge real and false consciousness. The computer cannot accurately judge whether the correlation is random or truly significant. That work is only for the human mind. Computers smarter than humans? It can be said that artificial intelligence (AI) is one of the most interested keywords. Now, thanks to AI, we can do things that were never possible before and never thought we could do. However, with AI’s undisputed capabilities are fantasies and fears for the future of humanity. The real danger is not that the computer is smarter than us, but that we think the computer is smarter than us and therefore trust the computer to make important decisions for us. Meanwhile, computers can completely make serious mistakes, when the way they process data is not the same as the way humans think. In conclusion, human intelligence works differently from artificial intelligence, so it cannot be said that artificial intelligence is intelligent. Robots excel in memory, accuracy, and endurance, but they still have many shortcomings: they can’t think, can’t make analogies, and can’t distinguish between good-bad, meaningless-meaningful data. Humans need computers to process large amounts of information, but also need human intelligence to make final judgments about the results returned by computers. Gary Smith is a Professor at Pomona College, USA. He is involved in numerous research projects that highlight the questionable use of data in statistical analysis. He is the author of 8 textbooks, 7 business books, nearly 100 academic articles, and 7 software programs in economics, finance, and statistics. In addition to teaching at Pomona College, he is also an economic analyst and consultant. His other famous books such as Standard Deviation: Flawed Assumptions and Tortured Data also warn about the dangers of confusing correlation and causation in statistical analysis.

The impact of the new crown epidemic in 2020 and the subsequent changes in the international situation have caused Chinese netizens to show unprecedented enthusiasm for participation in public topics. At the same time, it is accompanied by a huge information asymmetry that creates a sense of knowledge and content. Great demand. On the other hand, the wave of video is becoming more and more intense, and the problem facing online media is not “standing in line” but “convergence”. What is the integration? How to integrate? Where are the opportunities and bottlenecks? This is the challenge that all online media are facing. The leading media has already built up its own development capabilities under the new torrent and handed in high scores. Media Convergence Challenge: Multi-dimensional competition from content to technology Convergence is no longer a new word. In recent years, the country has vigorously promoted the integration of traditional media and new media. A series of converged media represented by “Sichuan Observation” has taken the lead in realizing new media and gained a good reputation. But unlike any time before, the current convergence of online media is not only on the content, but also on the technical level. Technological changes have become the biggest driving force for the development of media convergence. In 2020, the “Opinions on Accelerating the Deep Integration of Media Development” clearly proposes the establishment of an all-media communication system based on content construction, supported by advanced technology, and guaranteed by innovative management. With the rapid development of the new generation of information technology such as big data, the interconnection of everything and the media of everything is the general trend. For the media, it is necessary not only to adapt to the rapid changes in content forms and communication ideas, but also to rely on a deep understanding of content. Firmly grasp 5G, big data, artificial intelligence and other technologies to adapt to new content formats. In the “Best Intelligent Development” list selected in the report, the intelligent development level of online media was evaluated from four dimensions: scene coverage, visual presentation, richness of data types, and diversity of data sources. On the whole, commercial media such as The Paper, QQ.com, and Jiemian.com have outstanding performance, ranking first, fourth, and fifth respectively. These media actively use new technologies such as artificial intelligence, 5G, cloud computing, and big data to continuously improve communication Efficiency and quality of communication. Xinhuanet and People’s Daily Online also pay attention to the development of intelligence, and have made more attempts in visual presentation and data application, and achieved outstanding results, ranking second and third in the list. Any of these technologies brings far-reaching effects. Tencent News once pointed out the next wave of new technologies that will change the content industry at the ConTech conference: With regard to this issue, the top five online media outlets in the comprehensive development index selected by the report, such as People’s Daily Online, Xinhuanet, Tencent, and CCTV, have taken the lead in exploring their own models. For example, CCTV.com has released the “Artificial Intelligence Editorial Department” series of products. Through the deep integration of artificial intelligence technology and audio-visual products, it has realized intelligent creation, intelligent processing, intelligent operation, intelligent recommendation, and intelligent audit. In-depth innovation in the era of media convergence. This is an intuitive manifestation of the integration of technology and content at the application layer. Creator Challenge: It is imperative to build full chain operation capability In the past media era, what creators needed to do was to concentrate on content production, and to drive dissemination through the quality of the content itself. For network media and TV media, research on algorithm recommendations, user portraits, and scene dissemination was not content. The main job of the producer. However, in the new era, users have formed unique consumption habits, requiring the media to have operational ideas from the beginning of the creative process, so as to design content specifically and achieve better distribution. In the report’s best video layout list, four evaluation indicators are listed: user growth rate, content update frequency, hot content ratio, and technological innovation. This is a content evaluation system that emerged under the trend of video. The media’s user capacity, video content productivity, interactive operation capabilities, and live broadcast technology innovation capabilities have been comprehensively considered. In this list, in addition to the veteran Guangming.com and Xinhuanet, the emerging online media Surging News has established distribution channels on many commercial platforms such as Weibo, Toutiao, Douyin, WeChat official account, etc., and become various commercial platforms. An important provider of high-quality news content, the number of short videos played on Douyin exceeded 10 million, and the rich, diverse, trendy and fashionable videos attracted a large number of fans. The Paper Short Video Account People’s Daily Online has launched the “1+5+N” program, which will open up the “People’s Republic of China” to local financial media centers by creating five integrated media business platforms: content production, self-owned media platforms, news and public opinion big data, work collaborative command, and content interconnection and sharing. The superior products and businesses under the business segment of “Public Sentiment” and “People’s Chain” are in-depth experiences of various capabilities such as content operation, content risk control, and aggregation and distribution. Platform challenge: It is imperative to improve the ecological health of content Technology has brought improvements in production and distribution efficiency, as well as new problems. For example, algorithm-based “personalized recommendation”. Personalized recommendation of content that caters to user preferences has brought more accurate content dissemination. However, in addition to the professional media in the head who enjoy the most dividends, there are also a group of responsive “content speculators” who understand the rules of the machine. , Producing a large number of “high-quality content” that is “loved by users” but is in fact almost worthless, and even has serious value-oriented problems, earning the bulk of personalized traffic. Last year, the “web text generator” that became a hot topic is for this A big irony of a phenomenon. At the same time, accurate recommendation brings about a new “information cocoon room” problem, users can only immerse themselves in the small circle of interest, it is inevitable to sit and watch the sky This raises two questions for the platform: 1. How to make good use of personalized recommendations while preventing users from being exposed to low-quality rumors and misinformation. Take Tencent News, which ranks third in the report’s comprehensive development index, and ranks first in public welfare development, as an example. Its “really true” column mechanism is the first in the industry to gather clue discovery, expert + artificial intelligence clue verification, automatic rumor interception + factual analysis The true technical process of the law collects controversial content clues from the entire platform and user feedback. By learning and training related models on expert opinions, fact bases, and related rumor rejection databases, the basic level and interception of rumor rejection for daily life, medical and health categories can reach the “minute” level. The resource database of “real” experts has reached more than 1,200. During the epidemic, Tencent News identified and handled 165,000 new crown-related rumors with the “reality” mechanism, such as “The sequelae of the new crown terror appear!” Every patient will have terrible blood clots! “Academician Zhong Nanshan recommends salt water gargle to prevent viruses”, “A suicide note from a female doctor in Wuhan for new coronary pneumonia”, etc. The special H5 project for refuting rumors of the true epidemic has dealt with “Wuhan will be disconnected from the Internet”, “wearing multiple masks can effectively prevent”, etc. Internet rumors started. Among them, more than 700 rumors related to the new crown during the epidemic have generated more than 1 billion page views and reached more than 350 million users. 2. How to determine high-quality content and make it more displayed. The second point is not simply a crude calculation of clicks and interest tags, but starting from the underlying logic, the platform has joined hands with creators from the production link to jointly create a content ecology. Faced with the evolution of the content ecology, Tencent, which topped the list of the best platform constructions, used the ConTech mechanism as the underlying logic to jointly build a content ecology with content creators to provide users with trustworthy, rich and beautiful content. The so-called ConTech is content (content) + tech (technology). The logic of ConTech is not to blindly use technology to “feed” users with “matching” content, but to use human-machine collaboration to allow users to harvest better quality. Content, at the same time, continuously strengthen the connection between users and content providers, promote the healthy development of the content industry, and provide users with an excellent consumption experience. In the past few years, “content productization” was popular in the industry. Now the changes in industry ecology and technology require practitioners to have a deeper understanding and combination of content and products, algorithms, and operational logic. In essence, they are content and technology. In-depth integration, this point Tencent News’s ConTech concept has taken the lead. For online media and tens of thousands of new media content producers, this is the best time and the worst time. The development of technology and the evolution of content forms have allowed content to be presented to users in a richer form. In front of us, the content consumption experience is better, the consumption threshold is lower, and the consumption participation is higher. At the same time, the technology is neutral. How the platform can avoid low-quality content taking advantage of the “virtual” entry, so that high-quality content and authors can stand out, and how media and creators can quickly adjust their ideas to adapt to new content formats and maximize content value are all urgently needed to be resolved. The problem. Fortunately, the report pointed out a clearer direction for us. Media such as CCTV, People’s Daily Online, and Tencent have made successful explorations. I believe that under this round of new trends, the content industry will be full of new vitality.

Produced | Sohu Technology

Author | Zhang Yating

“Huawei’s cooperative car has a much better experience than Tesla”

“6G should be introduced to the market around 2030”

……

From April 12th to 14th, the Huawei Analyst Conference was held in Shenzhen. Under heavy pressure, how will the future go? Rotating Chairman Xu Zhijun elaborated on the five key strategic measures in the future and responded to hot topics such as “sanctions”, “cloud business structure adjustment”, “car building”, and “6G”.

After being suppressed by three rounds of US bans, Huawei still survived. The 2020 financial report shows that Huawei has achieved both revenue and net profit growth. Xu Zhijun believes that “performance is in line with expectations.” However, the crisis has quietly emerged. Huawei’s 2020 revenue growth rate is the lowest in the past 10 years. Before this, Huawei has maintained a double-digit growth rate for 6 consecutive years.

Under the ban, Huawei’s mobile phone business was most affected. Its shipments fell out of the top five in Q4 last year. The continuity of 5G base station chip supply was also questioned, and the ballast business inevitably fell into a “deceleration” state.

Reducing chip dependence and increasing the proportion of software revenue has become the key to Huawei’s “survival”. It can be found that the current Hongmeng, cloud business, and automotive businesses that Huawei focuses on are all focused on the software layer, and ecological construction has become an important breakthrough point.

“The goal for this year is to survive, but we still have to strive to live a little bit better.” Xu Zhijun said frankly that he has no illusions about Huawei being removed from the entity list and will work and live on the entity list for a long time.

Increase software revenue and solve continuous supply chain problems

Facing the worries of the outside world, Xu Zhijun gave a “centring agent” at the analyst conference and proposed five key strategic measures for the future.

1. It is necessary to optimize the industry mix and enhance the resilience of the industry, especially to enhance software capabilities, strengthen investment in advanced technology and weakly related industries and smart auto parts industry investment; 2. To promote the full play of 5G value, define 5.5G, and lead the continuous evolution of 5G; 3 .User-centered to create a seamless smart experience in all scenarios; 4. Reduce energy consumption through technological innovation and realize a low-carbon society; 5. Work hard to solve the problem of continuous supply.

Regarding optimizing industry mix and enhancing software capabilities. Xu Zhijun pointed out that he hopes to further use the improvement of software capabilities to reduce the demand for and dependence on chips, and at the same time enhance the competitiveness of products. At the end of November 2018, Huawei’s board of directors passed a decision to invest US$2 billion to improve the company’s software engineering capabilities. Now Huawei will continue to invest unswervingly to improve the entire Huawei’s software engineering capabilities within a five-year cycle. One step.

He said that the recent adjustments to the organization and cadres of the cloud and computing BG are because we believe that the core of the cloud is software, and we hope to strengthen the organization of the software and decouple it from the hardware. At the same time, increase investment and better face the future to achieve the growth of the software industry.

Xu Zhijun believes that it is necessary to continue to increase investment in the smart car parts industry, especially in autonomous driving software. “The goal is to realize driverless cars. Once realized, it will subvert almost all industries related to cars. This is also the most disruptive industrial change that can be seen in 10 years.”

In terms of 5G business, Xu Zhijun said that the most important thing is to increase the development of 5G To C, speed up the improvement of 5G To B solutions, and strengthen the large-scale commercialization of 5G To B. In terms of 5G To B, as of 2020, Huawei has participated in the practice of more than 3,000 innovative projects around the world, and signed more than 1,000 5G To B project contracts in more than 20 industries with operators and partners.

In terms of seamless experience in all scenarios, Xu Zhijun pointed out that based on HarmonyOS and HMS, Huawei will continue to enrich the two ecosystems of hardware and services together with developers and ecological partners. “It is expected that in 2021, 40+ mainstream brands and 100 million devices will become the new entrance to the HarmonyOS experience.”

More than $1 billion has been invested in the research and development of smart car parts

“Xiaomi has built cars, why doesn’t Huawei build cars?” Xu Zhijun said, this question has been asked many times, and some think that Huawei has the brand and technical capabilities and should build cars.

In fact, Huawei’s decision to “not build a car” was made carefully after years of discussion. Xu Zhijun said that Huawei began to conduct car-related research in 2012, when a car networking laboratory was established under the 2012 laboratory.

“But as research continues to move forward, the automotive industry is constantly changing, from a simple electric car to a self-driving car.” Xu Zhijun said that he communicated with many high-level auto companies and found that the industry The industry needs Huawei’s ICT capabilities more than Huawei’s brand.

In 2018, Huawei’s management team met in Sanya and made a decision: it is clear that Huawei will not build cars and help car companies build good cars. “This decision has not changed so far.”

At present, Huawei chooses to use the “Huawei inside” approach to support car companies to build their sub-brands. “We have selected three car companies and launched three sub-brand cars, such as BAIC ARC FOX. A series of cars will be launched in the fourth quarter. We have also cooperated with Chongqing Changan and Guangzhou Automobile.”

“Investment in research and development of smart car parts this year exceeded 1 billion US dollars.” Xu Zhijun pointed out that smart car BU is an industry that Huawei has invested heavily in. It has its own sales, delivery, and other organizational capabilities. It is a function of the company in addition to consumer BG. The most complete BU.

Xu Zhijun believes that China now needs 30 million cars a year, and there will be more in the future. Even if it is only in the Chinese market, it is enough to get an average of 10,000 yuan in income from each car every year.

“At the Shanghai Auto Show in April, the “Huawei inside” cooperation mode car will provide everyone with an autonomous driving experience in a densely populated urban area. Our team told me: they are the best and can It is much better than Tesla to achieve autonomous driving without intervention for 1,000 kilometers in the urban area.”

Let Cloud BU focus on developing cloud services

Recently, Huawei has intensively adjusted its cloud business, which has aroused heated discussions in the outside world. On April 9, Huawei announced the appointment of Rotating Chairman Xu Zhijun as Chairman of Huawei Cloud, and Huawei Consumer BG CEO Yu Chengdong was appointed as Huawei Cloud CEO.

A week ago, on April 2, Huawei announced the abolition of Cloud&AI (cloud and computing) BG. On March 30, Huawei just appointed 11 members including Zhang Pingan (formerly President of Consumer Business Cloud Services) as Cloud&AI BG managers; Zhang Pingan was appointed as Cloud BU President.

Regarding the changes in HUAWEI CLOUD, Xu Zhijun pointed out that the business model of HUAWEI CLOUD is an online business and a subscription business model. Therefore, Huawei Cloud has always been an independent BU operating end-to-end and relatively closed-loop.

Xu Zhijun said that when the cloud and computing BG was first established, he hoped that servers and storage could work together with Huawei Cloud. However, some problems were discovered during the coordination operation, which actually consumed the energy of the cloud team. “So now we return the server and storage, let the cloud BU concentrate on developing cloud services.”

“Strengthening the positioning of HUAWEI CLOUD BU is actually a measure of the company to strengthen its software investment.” Xu Zhijun emphasized, “Huawei CLOUD invests more in software and has its own industry rules. We hope that it will be more independent and develop more freely. To increase the proportion of software and services in Huawei’s total revenue.”

6G should be introduced to the market around 2030

Xu Zhijun proposed that 6G should be introduced to the market around 2030. “But what 6G is now, we don’t know yet.”

“The industry hopes that around 2030, like 4G and 5G, there is something to contribute to consumers and enterprises.” Xu Zhijun said that now we are mainly doing two aspects of work: First, work with the industry to work hard to define what 6G is. What? A 6G white paper may be released soon; second, do some basic research and research on cutting-edge technologies around the definition of 6G.

Xu Zhijun believes that if 6G application scenarios cannot be found, then 6G may not be needed. If 5G or 5.5G can help realize the scenarios and applications that can be imagined, then 6G is not needed.

Generally speaking, Xu Zhijun believes, “We are looking forward to 6G, but we don’t necessarily have 6G. But we still have to prepare, do research, and invest in the possible arrival of 6G.”

Produced | Sohu Technology

Author | Zhang Yating

“Huawei’s cooperative car has a much better experience than Tesla”

“6G should be introduced to the market around 2030”

……

From April 12th to 14th, the Huawei Analyst Conference was held in Shenzhen. Under heavy pressure, how will the future go? Rotating Chairman Xu Zhijun elaborated on the five key strategic measures in the future and responded to hot topics such as “sanctions”, “cloud business structure adjustment”, “car building”, and “6G”.

After being suppressed by three rounds of US bans, Huawei still survived. The 2020 financial report shows that Huawei has achieved both revenue and net profit growth. Xu Zhijun believes that “performance is in line with expectations.” However, the crisis has quietly emerged. Huawei’s 2020 revenue growth rate is the lowest in the past 10 years. Before this, Huawei has maintained a double-digit growth rate for 6 consecutive years.

Under the ban, Huawei’s mobile phone business has been most affected. Its shipments have fallen out of the top five in Q4 last year. The continuity of 5G base station chip supply has also been questioned. The ballast business will inevitably fall into a “deceleration” state.

Reducing chip dependence and increasing the proportion of software revenue has become the key to Huawei’s “survival”. It can be found that the current Hongmeng, cloud business, and automotive businesses that Huawei focuses on are all focused on the software layer, and ecological construction has become an important breakthrough point.

“The goal for this year is to survive, but we still have to strive to live a little bit better.” Xu Zhijun said frankly that he has no illusions about Huawei being removed from the entity list and will work and live on the entity list for a long time.

Increase software revenue and solve continuous supply chain problems

Facing the worries of the outside world, Xu Zhijun gave a “centring agent” at the analyst conference and proposed five key strategic measures for the future.

1. It is necessary to optimize the industrial mix and enhance the resilience of the industry, especially the enhancement of software capabilities, and strengthen the investment in the weakly related industries of advanced technology and the investment in the smart auto parts industry; 2. To promote the full play of the value of 5G, define 5.5G, and lead the continuous evolution of 5G; 3 .User-centered to create a seamless intelligent experience across the scene; 4. Reduce energy consumption through technological innovation and realize a low-carbon society; 5. Work hard to solve the problem of continuous supply.

Regarding optimizing industry mix and enhancing software capabilities. Xu Zhijun pointed out that he hopes to further use the improvement of software capabilities to reduce the demand for and dependence on chips, and at the same time enhance the competitiveness of products. At the end of November 2018, Huawei’s board of directors passed a decision to invest US$2 billion to improve the company’s software engineering capabilities. Now Huawei will continue to invest unswervingly to improve the entire Huawei’s software engineering capabilities within a five-year cycle. One step.

He said that the recent adjustments to the organization and cadres of the cloud and computing BG are because we believe that the core of the cloud is software, and we hope to strengthen the organization of the software and decouple it from the hardware. At the same time, increase investment and better face the future to achieve the growth of the software industry.

Xu Zhijun believes that it is necessary to continue to increase investment in the smart car parts industry, especially in autonomous driving software. “The goal is to realize driverless cars. Once realized, it will subvert almost all industries related to cars. This is also the most disruptive industrial change that can be seen in 10 years.”

In terms of 5G business, Xu Zhijun said that the most important thing is to increase the development of 5G To C, speed up the improvement of 5G To B solutions, and strengthen the large-scale commercialization of 5G To B. In terms of 5G To B, as of 2020, Huawei has participated in the practice of more than 3,000 innovative projects around the world, and signed more than 1,000 5G To B project contracts in more than 20 industries with operators and partners.

In terms of seamless experience in all scenarios, Xu Zhijun pointed out that based on HarmonyOS and HMS, Huawei will continue to enrich the two ecosystems of hardware and services together with developers and ecological partners. “It is expected that in 2021, 40+ mainstream brands and 100 million devices will become the new entrance to the HarmonyOS experience.”

More than $1 billion has been invested in the research and development of smart car parts

“Xiaomi has built cars, why doesn’t Huawei build cars?” Xu Zhijun said, this question has been asked many times, and some think that Huawei has the brand and technical capabilities and should build cars.

In fact, Huawei’s decision to “not build a car” was made carefully after years of discussion. Xu Zhijun said that Huawei began to conduct car-related research in 2012, when a car networking laboratory was established under the 2012 laboratory.

“But as research continues to move forward, the automotive industry is constantly changing, from a simple electric car to an autonomous car.” Xu Zhijun said that he had communicated with many high-level auto companies and found that the industry The industry needs Huawei’s ICT capabilities more than Huawei’s brand.

In 2018, Huawei’s management team met in Sanya and made a decision: it is clear that Huawei will not build cars and help car companies build good cars. “This decision has not changed so far.”

At present, Huawei chooses to use the “Huawei inside” approach to support car companies to build their sub-brands. “We have selected three car companies and launched three sub-brand cars, such as BAIC ARC FOX. A series of cars will be launched in the fourth quarter. We have also cooperated with Chongqing Changan and Guangzhou Automobile.”

“Investment in research and development of smart car parts this year exceeded 1 billion US dollars.” Xu Zhijun pointed out that smart car BU is an industry that Huawei has invested heavily in. It has its own sales, delivery, and other organizational capabilities. It is a function of the company in addition to consumer BG. The most complete BU.

Xu Zhijun believes that China now needs 30 million cars a year, and there will be more in the future. Even if it is only in the Chinese market, it is enough to get an average of 10,000 yuan in income from each car every year.

“At the Shanghai Auto Show in April, the “Huawei inside” cooperation mode car will provide everyone with an autonomous driving experience in a densely populated urban area. Our team told me: they are the best and can It is much better than Tesla to achieve autonomous driving without intervention for 1,000 kilometers in the urban area.”

Let Cloud BU focus on developing cloud services

Recently, Huawei has intensively adjusted its cloud business, which has aroused heated discussions in the outside world. On April 9, Huawei announced the appointment of Rotating Chairman Xu Zhijun as Chairman of Huawei Cloud, and Huawei Consumer BG CEO Yu Chengdong was appointed as Huawei Cloud CEO.

A week ago, on April 2, Huawei announced the abolition of Cloud&AI (cloud and computing) BG. On March 30, Huawei just appointed 11 members including Zhang Pingan (formerly President of Consumer Business Cloud Services) as Cloud&AI BG managers; Zhang Pingan was appointed as Cloud BU President.

Regarding the changes in HUAWEI CLOUD, Xu Zhijun pointed out that the business model of HUAWEI CLOUD is an online business and a subscription business model. Therefore, Huawei Cloud has always been an independent BU operating end-to-end and relatively closed-loop.

Xu Zhijun said that when the cloud and computing BG was first established, he hoped that servers and storage could work together with Huawei Cloud. However, some problems were discovered during the coordination operation, which actually consumed the energy of the cloud team. “So now we return the server and storage, let the cloud BU concentrate on developing cloud services.”

“Strengthening the positioning of HUAWEI CLOUD BU is actually a measure of the company to strengthen software investment.” Xu Zhijun emphasized, “Huawei CLOUD invests more in software and has its own industry rules. We hope that it will be more independent and develop with more freedom. To increase the proportion of software and services in Huawei’s total revenue.”

6G should be introduced to the market around 2030

Xu Zhijun proposed that 6G should be introduced to the market around 2030. “But what 6G is now, we don’t know yet.”

“The industry hopes that around 2030, like 4G and 5G, there is something to contribute to consumers and enterprises.” Xu Zhijun said that now we are mainly doing two aspects of work: First, work together with the industry to define what 6G is. What? A 6G white paper may be released soon; second, do some basic research and research on cutting-edge technologies around the definition of 6G.

Xu Zhijun believes that if 6G application scenarios cannot be found, then 6G may not be needed. If 5G or 5.5G can help realize the scenarios and applications that can be imagined, then 6G is not needed.

Generally speaking, Xu Zhijun believes, “We are looking forward to 6G, but we don’t necessarily have 6G. But we still have to prepare, do research, and invest in the possible arrival of 6G.”

Produced | Sohu Technology

Author | Zhang Yating

“Huawei’s cooperative car has a much better experience than Tesla”

“6G should be introduced to the market around 2030”

……

From April 12th to 14th, the Huawei Analyst Conference was held in Shenzhen. Under heavy pressure, how will the future go? Rotating Chairman Xu Zhijun elaborated on the five key strategic measures in the future and responded to hot topics such as “sanctions”, “cloud business structure adjustment”, “car building”, and “6G”.

After being suppressed by three rounds of US bans, Huawei still survived. The 2020 financial report shows that Huawei has achieved both revenue and net profit growth. Xu Zhijun believes that “performance is in line with expectations.” However, the crisis has quietly emerged. Huawei’s 2020 revenue growth rate is the lowest in the past 10 years. Before this, Huawei has maintained a double-digit growth rate for 6 consecutive years.

Under the ban, Huawei’s mobile phone business has been most affected. Its shipments have fallen out of the top five in Q4 last year. The continuity of 5G base station chip supply has also been questioned. The ballast business will inevitably fall into a “deceleration” state.

Reducing chip dependence and increasing the proportion of software revenue has become the key to Huawei’s “survival”. It can be found that the current Hongmeng, cloud business, and automotive businesses that Huawei focuses on are all focused on the software layer, and ecological construction has become an important breakthrough point.

“The goal for this year is to survive, but we still have to strive to live a little bit better.” Xu Zhijun said frankly that he has no illusions about Huawei being removed from the entity list and will work and live on the entity list for a long time.

Increase software revenue and solve continuous supply chain problems

Facing the worries of the outside world, Xu Zhijun gave a “centring agent” at the analyst conference and proposed five key strategic measures for the future.

1. It is necessary to optimize the industrial mix and enhance the resilience of the industry, especially the enhancement of software capabilities, and strengthen the investment in the weakly related industries of advanced technology and the investment in the smart auto parts industry; 2. To promote the full play of the value of 5G, define 5.5G, and lead the continuous evolution of 5G; 3 .User-centered to create a seamless intelligent experience across the scene; 4. Reduce energy consumption through technological innovation and realize a low-carbon society; 5. Work hard to solve the problem of continuous supply.

Regarding optimizing industry mix and enhancing software capabilities. Xu Zhijun pointed out that he hopes to further use the improvement of software capabilities to reduce the demand for and dependence on chips, and at the same time enhance the competitiveness of products. At the end of November 2018, Huawei’s board of directors passed a decision to invest US$2 billion to enhance the company’s software engineering capabilities. Now Huawei will continue to invest unswervingly to improve the entire Huawei’s software engineering capabilities within a five-year cycle. One step.

He said that the recent adjustments to the organization and cadres of the cloud and computing BG are because we believe that the core of the cloud is software, and we hope to strengthen the organization of the software and decouple it from the hardware. At the same time, increase investment and better face the future to achieve the growth of the software industry.

Xu Zhijun believes that it is necessary to continue to increase investment in the smart car parts industry, especially in autonomous driving software. “The goal is to realize driverless cars. Once realized, it will subvert almost all industries related to cars. This is also the most disruptive industrial change that can be seen in 10 years.”

In terms of 5G business, Xu Zhijun said that the most important thing is to increase the development of 5G To C, speed up the improvement of 5G To B solutions, and strengthen the large-scale commercialization of 5G To B. In terms of 5G To B, as of 2020, Huawei has participated in the practice of more than 3,000 innovative projects around the world, and signed more than 1,000 5G To B project contracts in more than 20 industries with operators and partners.

In terms of seamless experience in all scenarios, Xu Zhijun pointed out that based on HarmonyOS and HMS, Huawei will continue to enrich the two ecosystems of hardware and services together with developers and ecological partners. “It is expected that in 2021, 40+ mainstream brands and 100 million devices will become the new entrance to the HarmonyOS experience.”

More than $1 billion has been invested in the research and development of smart car parts

“Xiaomi has built cars, why doesn’t Huawei build cars?” Xu Zhijun said, this question has been asked many times, and some think that Huawei has the brand and technical capabilities and should build cars.

In fact, Huawei’s decision to “not build a car” was made carefully after years of discussion. Xu Zhijun said that Huawei began to conduct car-related research in 2012, when a car networking laboratory was established under the 2012 laboratory.

“But as research continues to move forward, the automotive industry is constantly changing, from a simple electric car to an autonomous car.” Xu Zhijun said that he had communicated with many high-level auto companies and found that the industry The industry needs Huawei’s ICT capabilities more than Huawei’s brand.

In 2018, Huawei’s management team met in Sanya and made a decision: it is clear that Huawei will not build cars and help car companies build good cars. “This decision has not changed so far.”

At present, Huawei chooses to use the “Huawei inside” approach to support car companies to build their sub-brands. “We have selected three car companies and launched three sub-brand cars, such as BAIC ARC FOX. A series of cars will be launched in the fourth quarter. We have also cooperated with Chongqing Changan and Guangzhou Automobile.”

“Investment in research and development of smart car parts this year exceeded 1 billion US dollars.” Xu Zhijun pointed out that smart car BU is an industry that Huawei has invested heavily in. It has its own sales, delivery, and other organizational capabilities. It is a function of the company in addition to consumer BG. The most complete BU.

Xu Zhijun believes that China now needs 30 million cars a year, and there will be more in the future. Even if it is only in the Chinese market, it is enough to get an average of 10,000 yuan in income from each car every year.

“At the Shanghai Auto Show in April, the “Huawei inside” cooperation mode car will provide everyone with an autonomous driving experience in a densely populated urban area. Our team told me: they are the best and can It is much better than Tesla to achieve autonomous driving without intervention for 1,000 kilometers in the urban area.”

Let Cloud BU focus on developing cloud services

Recently, Huawei has intensively adjusted its cloud business, which has aroused heated discussions in the outside world. On April 9, Huawei announced the appointment of Rotating Chairman Xu Zhijun as Chairman of Huawei Cloud, and Huawei Consumer BG CEO Yu Chengdong was appointed as Huawei Cloud CEO.

A week ago, on April 2, Huawei announced the abolition of Cloud&AI (cloud and computing) BG. On March 30, Huawei just appointed 11 members including Zhang Pingan (formerly President of Consumer Business Cloud Services) as Cloud&AI BG managers; Zhang Pingan was appointed as Cloud BU President.

Regarding the changes in HUAWEI CLOUD, Xu Zhijun pointed out that the business model of HUAWEI CLOUD is an online business and a subscription business model. Therefore, Huawei Cloud has always been an independent BU operating end-to-end and relatively closed-loop.

Xu Zhijun said that when the cloud and computing BG was first established, he hoped that servers and storage could work together with Huawei Cloud. However, some problems were discovered during the coordination operation, which actually consumed the energy of the cloud team. “So now we return the server and storage, let the cloud BU concentrate on developing cloud services.”

“Strengthening the positioning of HUAWEI CLOUD BU is actually a measure of the company to strengthen software investment.” Xu Zhijun emphasized, “Huawei CLOUD invests more in software and has its own industry rules. We hope that it will be more independent and develop with more freedom. To increase the proportion of software and services in Huawei’s total revenue.”

6G should be introduced to the market around 2030

Xu Zhijun proposed that 6G should be introduced to the market around 2030. “But what 6G is now, we don’t know yet.”

“The industry hopes that around 2030, like 4G and 5G, there is something to contribute to consumers and enterprises.” Xu Zhijun said that now we are mainly doing two aspects of work: First, work together with the industry to define what 6G is. What? A 6G white paper may be released soon; second, do some basic research and research on cutting-edge technologies around the definition of 6G.

Xu Zhijun believes that if 6G application scenarios cannot be found, then 6G may not be needed. If 5G or 5.5G can help realize the scenarios and applications that can be imagined, then 6G is not needed.

Generally speaking, Xu Zhijun believes, “We are looking forward to 6G, but we don’t necessarily have 6G. But we still have to prepare, do research, and invest in the possible arrival of 6G.”