Jennie (BlackPink) or V (BTS) used to have the nickname “Human Gucci”. However, they are now associated with the name “Human Chanel”. According to Daniel Langer, chief executive officer of lifestyle company Équité, this change could have a big impact on brands reaching younger audiences. Therefore, there is no other way, the brand must have more “wise moves” in making the idol image become associated with them. How to “retain” idols when loyalty is easy to change When Kai (EXO) just released a solo album, Gucci sent him a coffee cart. The Italian fashion house wants their brand ambassadors to be healthy. “Congratulations to Gucci ambassador, Kai. Eat well”, “Gucci fully supports Kai” are two wishes printed on the car. The food cart contains Gucci’s message to Kai. Photo: Lo3ylovely. This simple action seems to implicitly confirm that Kai is an inseparable part of the brand. Deep down, it’s a way for idols to have a hard time turning their backs on them. In 2020 Gucci produced a video with Kai, showing him as someone on a journey of self-discovery. In April, Gucci launched Kai’s first collection. The designs are based on the brand’s signature classic style. The teddy bear – a toy associated with Kai since childhood – is highlighted, symbolizing the gentleness of childhood and the connection between people. “The collection has taken the world by storm. Kai shows fashion acumen. His glamorous style has generated promotion from Seoul (Korea), Shanghai (China), Tokyo (Japan) Copy), New York (USA) to Paris (France)”, SCMP comment. Gucci attracted attention when creating a collection associated with Kai. Photo: Gucci. The hashtag #humangucci is currently trending on many social media platforms due to Kai’s great influence. However, the phrase has been used before to refer to other celebrities who have been associated with the brand. They were wearing Gucci from head to toe. Before Kai, V and Jennie often appeared in Gucci suits. They are even called the “king” and “queen” of the fashion house. After a while, both turned to support Chanel. The admirers favorably gave them the common title “Human Chanel”. Once “Human Gucci”, Jennie is now attached to the nickname “Human Chanel”. Photo: Jennierubyjane. Page Kpopmap wrote: “From sticking with Gucci, V switched to Chanel, making the competition fierce”. Chanel quickly named Jennie as the muse and ambassador for the brand. Since then, Jennie has actively shared her love for the French fashion house on her personal page with 45 million followers. In many of her posts, she carries handbags, Chanel dresses, and other accessories. These images of Jennie have a great impact on Generation Z consumers. This is the audience Chanel wants to reach the most. Kpop superstars are style icons of today’s youth. Therefore, choosing a representative with great style and influence for the brand creates a clear impact on young audiences. This also shows how much influence social media has on luxury brands. Cleverly pleasing Generation Z “However, Jennie’s switch from using Gucci to Chanel also has many potential risks.” SCMP identify. When ambassadors are disloyal or no longer supporting certain brands, it is easy for fans to be skeptical. They will also tend to act on their idols. Which explains why Gucci is now actively promoting Kai to become “Human Gucci”, tying him to his own collections. Gen Z is currently the most influential consumer group for luxury brands. According to experts’ predictions, by 2030, they will also be the number one customer group. Defining “Human Chanel” or “Human Gucci” helps them solidify their choices. Song Hye Kyo, Rosé or Lisa are also characters that are sought after by many brands. Photo: Song Hye Kyo, Rosé, Lisa. Not only is K-pop the most successful music genre of the past, K-pop will also influence the aesthetic of luxury brands over the next decade. This is similar to hip hop that has helped build the style for luxury brands over the past decade. As more brands jump into this race, monikers like “Human Louis Vuitton”, “Human Dior” or “Human Prada” may be on the horizon. “In that case, brands will have to be very cautious because ‘imitation’ may not help to connect with Gen Z. It will take different creative approaches. And I’m sure we will see. many great examples” is Daniel Langer’s warning.

Beijing time on April 16, news that the NBA regular season will continue today, with the Cavaliers facing the Warriors at home. In this campaign, both sides fought back to back, and their physical fitness was affected to a certain extent. Curry didn’t find a three-pointer until the second half. He made only 4 of 13 three-pointers, but he still led the team with his rich offensive methods, and finally helped the Warriors beat the Cavaliers 119-101 and harvested a four-game winning streak.

Four quarter score (Warriors first): 28-31, 35-21, 26-27, 30-22

precise data:

For the Warriors, Curry scored 33 points and 5 assists, Wiggins 23 points, 6 rebounds and 6 assists, Anderson 20 points, Damian Lee 11 points, Poole 14 points, Green 5 points, 10 rebounds and 8 assists.

For the Cavaliers, Sexton contributed 30 points, Garland had 20 points and 7 assists, Jarrett Allen had 17 points and 14 rebounds, and Prince had 12 points.

At the beginning of the first quarter, Okoro was very active on the offensive end and succeeded in making two empty cuts and layups. Wiggins was unwilling to show weakness and scored 5 points in a row from inside and outside. After that, Sexton took over the Cavaliers’ offense. He could play indiscriminately against anyone’s defense, and scored 14 points in a single quarter on his own. Curry was inaccurate on the outside and frequently shot and hit the iron, and could only rely on hitting the basket to score difficult points. At the end of the first quarter, the Cavaliers temporarily led the Warriors by 3 points.

Entering the second quarter, the Warriors’ second lineup played well, Poole hit two three-pointers in succession to lead the team to overtake the score, Wiggins was very active and made many mid-range shots, Damian Lee also frequently scored inside points. The Cavaliers stepped forward, making three-pointers and hitting the team to chase points, but Curry returned to the court and hit the basket three times to stabilize the situation. After halftime, the Warriors led the Cavaliers 63-52.

Fighting on the opposite side again, Sexton made 5 points in a row and blew the counter-attack horn, while Green and Wiggins hit three points in a row to stop the bleeding in time. Since then, Prince began to explode, proficient in three-pointers, layups, and mid-range shots, once helping the team to narrow the point difference to only 4 points. At the critical moment, Curry finally found his long-range shooting touch and scored two goals from outside the three-point line. At the end of the three quarters, the Warriors still lead the Cavaliers by 10 points.

Entering the final quarter, Anderson suddenly broke out. After completing a dunk, he hit two three-pointers in succession. Sexton saw that the point difference was opened and decisively strengthened his personal offense. He even scored 9 points with penalty shots to retain hope. After that, Curry returned to the court to start the game, and he teamed up with Wiggins to score four three-pointers and reopened the gap. Since then, the Cavaliers saw the turn of the game and hoped that they would retreat from the gold, and the Warriors easily accepted a victory.

Both parties start:

Warriors: Curry, Wiggins, Bazemore, Drummond Green, Rooney

Cavaliers: Garland, Sexton, Okoro, Love, Jarrett Allen (Jeremyliu)