Yang Lingling

2021-06-19 12:24:05

Source: Times Weekly

In addition to e-commerce platforms such as JD.com and Tmall, short video platforms such as Kuaishou and Douyin will compete on June 18 this year.

The shopping spree atmosphere of June 18 is gradually fading at a speed that people can perceive.

“This year’s situation is not optimistic.” On June 18, the person in charge of a certain furniture brand in Foshan confided to the Times Weekly reporter that he was not satisfied with the market performance on June 18 this year, and the company’s operations seemed to have entered a bottleneck period.

“This is the first e-commerce shopping festival after the regulation is finalized. All platforms appear to be cautious.” On June 18, Cui Lili, executive director of the e-commerce research institute of Shanghai University of Finance and Economics, told Times Weekly that the market is fair and strong. Under supervision, the success or failure of competition depends on whether businesses and platforms can provide genuinely conscientious services.

In the early morning of June 19th, JD.com announced that the cumulative order amount from June 1st to June 18th at 24:00 exceeded 343.8 billion yuan, setting a new record. However, after Tmall announced the cumulative order amount for the first time last year, it did not Re-publish relevant data.

Source: Visual China

In addition to e-commerce platforms such as JD.com and Tmall, short video platforms such as Kuaishou and Douyin will compete this year.

On June 19, Xiaolu, a post-90s office worker, told Times Weekly that she recently prefers to use Douyin to buy things compared to ordinary shopping platforms.

“Shoes, bags, snacks, hairpins…buy everything. Watching Douyin late at night is simply poisonous.” Xiao Lu said.

Say goodbye to the era of “choice one out of two”, merchants have more power to speak, no longer need to choose between platforms, omni-channel operation has become the new normal. At the same time, consumers have become more critical, and shopping needs have been extended from products to services that complement the products. Consumer experience has become an important indicator of their reference.

Compared with last year’s gunpowder, June 18 this year is more like a secret battle of practicing internal skills and defensive as the offensive. This also puts forward higher requirements for e-commerce platforms. On the surface, it is calm, and it has actually entered a new stage of e-commerce competition, turning to a deeper level of game.

Merchant multi-scenario cross-platform operation “This year’s 6.18 battle is good. Today is the last day and the most critical day. The data is still being updated and statistics.” On June 18, Guangdong Roman Intelligent Technology Co., Ltd. Chairman Yan Youchun told Times Weekly reporters. The 6.18 promotion is a long-lasting rally. On May 20th, Tmall announced that June 18th this year will kick off on May 24th and last until June 20th. On the same day, JD.com also set the June 18 event time as May 24th to June 20th. Source: Visual China In the early morning of June 19, JD.com released the 6.18 battle report, but Tmall did not release relevant data. Some insiders once told Times Weekly reporters that compared to the order amount, they hope that major e-commerce platforms will announce the payment amount (order amount-unpaid amount), and even deduct the net GMV of the return amount seven days after receipt. The data is more transparent. Compared with the pursuit of sales figures, the focus of major platforms seems to have shifted this year. On June 18, Mo Daiqing, director and senior analyst of the Online Retail Department of the E-commerce Research Center of Net Economics, told Times Weekly that the regulatory authorities have been anti-monopoly and anti-“choice of two”, e-commerce platforms, merchants and users have all been Forced to return to reason. In this context, on June 18 this year, it can be clearly seen that the e-commerce platform’s focus on businesses has changed, from squeezing the profit margin of businesses to shifting from squeezing the profit margins of businesses to standardizing operations and serving businesses. At the same time, businesses also value sustainable development, brand building and private domain traffic. Compared with previous years, multi-scenario cross-platform operation has become a new trend on June 18 this year. Merchants can operate on traditional e-commerce platforms such as Tmall and JD. They can also focus on short video live platforms such as Douyin and Kuaishou, and invest different resources according to the performance of different platforms to maximize profits. For example, “Doctor Low Card”, which has 1.03 million fans on the Douyin platform, opened a Taobao store in June 2020. After a year of operation, it has accumulated 132,000 store fans; Sanhe, Zhihu and other typical brands that rely on Pinduoduo, Currently, it also operates flagship stores simultaneously on Tmall. According to the sample of branded retail enterprises collected by Yibang Think Tank during the 6.18 promotion period, 67.2% of the enterprises believed that Tmall was the most important platform in the 6.18 event. In terms of resource placement, it is estimated that Tmall, JD.com and Douyin are the platforms with the most investment by businesses based on data. Although there is no “choice one”, Tmall and JD.com will focus more on services, and Douyin and Kuaishou have also joined the battle, but at the consumer level, many users say that the charm of 6.18 has been overdrawn. Lost in the big promotion. “Now there are many shopping channels and various shopping festivals. I have no feelings for 6.18.” On June 18, Huang Miao (pseudonym), who lives in Yichang, Hubei, told Times Weekly reporters that he recently bought two pairs of sneakers. But it was mainly because of the need to buy shoes, and did not consider whether to catch up with 6.18, and the discount of 6.18 was not much larger than usual. On the same day, Ren Wen (pseudonym), an employee of the real estate company, told Times Weekly that he stocked some daily necessities and bought electrical appliances during June 18. Ren Wen believes that, compared with the complicated discount schemes in previous years, although the discount is not strong this year, the algorithm is obviously much simpler. The core of competition shifts to content and services “It is undeniable that this year’s June 18 is indeed a bit quiet, and there are fewer high-profile marketing and brand promotion activities on various platforms. Part of the reason is that the regulatory authorities have stepped on the brakes on the e-commerce industry.” Mo Daiqing said. The seemingly cooling June 18 is behind an unprecedented change in e-commerce. “Consumers have become more rational. If e-commerce platforms want to retain merchants and consumers, they must return to their platform positioning. That is to create a fair and honest market transaction environment and provide merchants and consumers with convenient and efficient warehousing, logistics, payment and settlement, After-sales and other transaction supporting services.” On June 19, Hu Qimu, a senior researcher at the Digital Economy Think Tank, analyzed the Times Weekly reporter. Turning complexity into simplicity has become a major change for 6.18 this year. “This year Jingdong brings the simplest 6.18 in history.” At the launch conference, Han Rui, vice president of Jingdong Group and head of the platform business center of Jingdong Retail Group, took simplicity as the key word of Jingdong 6.18 this year, and said Super tens of billions of subsidies, hundreds of billions of discounts and tens of billions of consumer coupons will be introduced. Tmall has advanced the time of buying in the early morning, simplified the preferential rules, and directly changed the complicated cross-store order to full reduction, and launched a list for users’ reference. Pinduoduo continues its minimalist gameplay as always. No pre-sale or deposit is required. Users can get more discounts as long as they place more orders. For merchants, the platform’s shop-opening rules are also simplified. For example, new Taobao merchants can open a shop in 5 minutes by searching for “open shop” on Taobao App, and they can also be exempted from deposit; in order to improve the efficiency of merchants’ entry, JD.com has launched the “open shop before review” channel, and also ask third parties Merchants provide financing and loan services. From the perspective of platforms, merchants and consumers, it is obvious that 6.18 has upgraded from a “marketing war” and “price war” to a “content war” and “service war”. “Under the background of digital transformation, merchants and brands are all choosing a platform + private domain traffic operation compound mode.” Cui Lili told Times Weekly. This mode is characterized by the fact that merchants use large platforms to make brand voices and festival promotions. The repurchase and customer communication links and frequent customer maintenance are mainly through private domains. Cui Lili believes that in the context of strong supervision, the success or failure of e-commerce platform competition depends on the ability to provide truly conscientious services. “The core of the platform competition has become the ability to attract consumers and the ability to serve merchants. At the same time, what is being tested at the supply chain is the ability to test technology, data and other service capabilities.” Cui Lili said. The content on this website (including but not limited to text, pictures, audio and video), except for reprinting, are all copyrights of Times Online. Reprinting, linking, reposting, or other use is prohibited without the authorization of a written agreement. Anyone who violates the above statement will be held accountable by this website. For other media, websites or personal use, please contact Mr. Ding on this website: chiding@time-weekly.com

I am no stranger to Songcheng. At present, there are 11 Songcheng in the country. Shanghai Songcheng is the eleventh Songcheng opened recently. I have been to Hangzhou Performing Arts, Sanya Performing Arts, Lijiang Performing Arts, and Guilin Performing Arts in the past few years. Songcheng Performing Arts left a deep impression on me. Shanghai Songcheng is located in Shanghai’s Pudong New Area, on the bank of the Huangpu River, adjacent to the Lupu Bridge. It has an excellent geographical location. The transportation here is also very convenient. You can take Metro Line 1 and Line 13 to Shibo Avenue Station in the direction of Shanghai Station, No. 1. You can walk for two or three minutes from the exit; Shanghai Hongqiao Station can take Metro Line 10 and Line 13 to Shibo Avenue Station. Before entering Songcheng, you can see a chic square building. This is Shanghai Songcheng. Its predecessor can be said to have a long history. It can be traced back to the “Shanggang No. 3 Plant” in the last century. Now it has changed, “Shanghai Songcheng” “Performing Arts·Expo Big Stage” settled here, looking at the familiar words “Song City”, although I haven’t walked in yet, I seem to have been immersed in the cheerful atmosphere. Unlike the Songcheng that I went to in the past, all the food, drink, and performance shows in Songcheng, Shanghai are mainly concentrated in this 6-story building. level one On the first floor there is the parent-child show “WA! Dinosaurs, No. 5 theater with meal show “Passionate Samba”, Crossing Street, Magic Street, Dressing Hall, Giant Sky Screen, interactive projects “Ghost Ship”, “Fire of War” and snack square, etc. Magic Street is indeed magical. You can see a giant sky screen when you look up. Sometimes whales swim above your head, and sometimes the seasons are intertwined, and the light and shadows are swaying. There are restaurants, snack squares, and a “supply and marketing cooperative” on both sides of Magic Street. The momentary sense of age brings people a feeling of crossing. There are “Ghost Ship” and “War of War” on the first floor. The atmosphere of “Ghost Ship” can also be felt from the name. The dim lights, the shaking hull, and the gushing water are immersive and exciting. Yu; The layout of the battle scenes in “Fire of War” is very realistic, giving people the feeling of being in a film and television war drama. Food Show “Passionate Samba” In addition to Zhu Xiu’s “Shanghai Eternal Love”, Shanghai Songcheng also has many distinctive performance shows, such as “WA! “Dinosaurs” and “Passionate Samba”, of which “Passionate Samba” is particularly special, this is a grand South American “dance” feast, full of temptation. In the night, the lights of the magic capital are bright red, exuding fascinating colors, and the food show “Passionate Samba” in Songcheng in Shanghai coincides with each other. I watched the “Passionate Samba” at 18:00, and it was just time for dinner. After playing so many events, I was already hungry. Watching hot dances while enjoying food, this is what everyone should want. Enjoy life. “Enthusiastic Samba” is in Theater 5 on the first floor of the park, near the ticket gate. The normal performances are very rich, and the actors are very consistent with the theme. From Cuba, Russia, Ukraine, Argentina and other countries, there are hot and graceful beauties, as well as powerful and heroic men. When they appeared on the stage, the scene suddenly boiled. . The sometimes rushing and sometimes soothing neon lights, the cheerful and beautiful melody, and the hot and unrestrained dance make people can’t help but sway their bodies. Here, you can enjoy the fanatical samba dance, and seem to feel the lively scene of Brazilian carnival; Argentina dance is a powerful dance, especially the Marambo, its history can be traced back to Argentina 1600 years ago In the grassland, I saw these guys rhythmically kicking the stage and beating their waist drums, and the sound they made resounded throughout the audience and shocked people’s hearts. I have to say that the design of the whole show of “Passionate Samba” is very successful, sometimes it is a joyful and passionate dance, sometimes it is a slow dance that reveals a mysterious atmosphere. The whole person is immersed in it, and the dancers are staring intently. , And also looking forward to the wonderful interpretation of the next show. The “Passionate Samba” show lasts for 60 minutes. In addition to watching the hot dance in front of you, delicious foods are also coming one after another, such as red wine, meal packs, tuna vegetable salad, grilled meat platter and desserts. In such an atmosphere, it doesn’t feel like It can be said that this is a feast of vision and food, the “hybrid” of food and hot dance, how can it not make people high! Second floor At present, the second floor is mainly the Songcheng Story Exhibition Hall, the study room and dining bar, and the small theater cluster is being renovated and upgraded. Look forward to it. If you are tired from playing, you might as well come to the second floor, where you can not only appreciate the story of Songcheng, but also go to the book bar to rest, read a book or have a meal. the third floor The third floor is an art exhibition space, which is currently being renovated and upgraded and I believe it will open soon. Fourth floor On the fourth floor, there are No. 1 Theater “Shanghai Eternal Love”, No. 3 Theater, Eternal Love Street, Dressing Hall, Modern Times, Shenhu Tracing, Bars and Terraces, etc. The tourists here are very concentrated. The main show of Shanghai Song City “Shanghai Eternal Love” 》The Auditorium is on this floor. For trendy men and beautiful women, walking through dressing halls and modern dressing halls are also deeply loved by everyone. The Shili foreign markets, feasting and petty bourgeoisie life in old Shanghai have always been places that lead the international trend, and they are full of time. The clothes, immediately turned into a fashionable and refined demon. For couples or girlfriends, this is a must-check, you can shoot beautiful blockbusters with international styles at your fingertips! Fifth floor The fifth floor is the office area and the performing arts research and development center. The interpretation and decoration of Shanghai Songcheng are all developed here. We also look forward to the development of more fun and interesting projects in Shanghai Songcheng in the future. Sixth floor The sixth floor contains very rich content, including the No. 6 Theater, the Sky Market, the Arabian Nights, the interactive experience project “Storm Eye”, “Moonlight Treasure Box” VR experience hall, “Crystal Ball” performance, inclined house, fallen house, etc. For me, the most pleasant surprise is the Tianshang Street Market, where you can experience the fairy tales of the Arabian Nights and the world of One Thousand and One Nights. In it, looking at the colorful products in front of you, you can’t help but feel like you have walked into the Middle East and Arabia. This gorgeous color combination is simply amazing. You can also see the wonderful “Crystal Ball” performance in the sky market. The crystal balls are superbly interpreted by the performers, as if they are suspended in the air, watching the crystal ball intently, for fear of missing even a second, on-site children There are so many, and I will be very curious about why there is a feeling of suspension. Top terrace The top terrace is a small world that cannot be ignored. There are Sky City, Cliff Theater, Glass Observation Deck, Fairy Valley, Fantasy Space, Haunted House, etc. From the sixth floor, you can take the escalator or walk through the rattan bridge to get here. . Walking into the Fairy Valley, it seems as if you have strayed into the fairy tale world! I believe everyone knows that the “Hobbit House” is now available in Songcheng, Shanghai, in the exotic Elf Valley! Whether it’s for parents, girlfriends or couples, it is very suitable for taking pictures here, and it can be called the most filming spot in Shanghai Songcheng. There is a wonderful performance of “Dance of Flowers” every day in the Cliff Theater. The performance takes skyscrapers as the curtain and “river water” as the stage. Accompanied by cheerful and joyful melody, the ballerina, who is as light as a swallow, performs her elegant and romantic posture. , This is a journey of edification of elegant music. Travel tips Address: No. 1750 Shibo Avenue, Pudong New Area, Shanghai About the ticket: Shanghai Songcheng + Food Show “Passionate Samba” adult ticket: 399 yuan Opening hours: Monday to Friday: 10:00-21:00; Holidays: 9:30-21:00

Although many contestants had problems with national costumes, including Miss Khanh Van, the representative of Vietnam was praised for having a perfect problem-solving performance. Miss Khanh Van brought an outfit named Ken Em. With the meaning of honoring Vietnam’s silk weaving, Cocoon Em Researched by designer Khoa Lo, using lightweight, flying materials, combined with stringing techniques marcame of foreign countries. Dominant white tones on the background form The shape of the ao dai helps Khanh Van to have flexible steps, and at the same time shows the grace and elegance of the traditional Vietnamese woman. The queen had a little problem when opening the cocoon, but Khanh Van was not embarrassed, but added a skillful dance move and opened the cocoon again. Cocoon Em was ranked by former Miss Universe 2018 Catriona Gray in the Top 6 of the most likely national costumes to win the award Best National Costume Best. Miss Nepal has a fancy outfit, designed from a life jacket to keep her body warm. This simple idea is highly appreciated and even predicted to have the potential to take the prize Best National Costume (Best National Costume). Another white outfit that received a lot of compliments is the national costume from Miss Ukraine. The dress was inspired by the art of paper cutting, designed as a beautiful evening gown, helping Miss Ukraine appear as beautiful as a goddess. Miss Mexico brings to Miss Universe a costume inspired by a traditional craft village of this country called Alebrijje, which is a surrealist craft made of cardboard, paper or wood. . The costumes are as colorful as the carnival costumes carnival . Miss Puerto Rico appeared as a Horoscope goddess, she was predicted by a prophet to win Best National Costume . In addition to the perfect performances, many contestants had problems, the main reason being because the costumes were too fussy and bulky, making it difficult to move. Miss Malaysia’s capture of the waves caused the night of the contest to be overdone by a few minutes. Previously, when this contestant’s national costume was announced, many viewers were extremely impressed because the costume was so majestic. However, when performing, the costume was even judged as not good, taking up too much time, stage space, had to have 2 staff follow to support, even the MC had to come out to help, but and still not achieve the effect as prepared before. Costumes Siamese fish Miss Thailand had a problem because the led light was broken, causing the stage effect to decrease completely. Her performance was also not appreciated because she went too slow and the movement of waving two fish fins was too much, causing boredom. Miss Myanmar had to change her national costume because she lost her luggage, she stepped on the stage with the meaningful message “Pray for Myanmar” to protest the political turmoil in her homeland. On Instagram, Thuzar Wint Lwin shared that she received enthusiastic help from the Myanmar community in the US. Miss Indonesia did not even have time to complete her performance due to the short duration of the program for the contestants. According to her fans, the performance still includes the movement of her crawling down the stage depicting the actions of Komodo dragons. Miss Philippines hid the national costume until the last minute, but when she appeared, she did not make the desired impression. She is more like a model performing in a Victoria’s Secret show than performing a national costume. The color of the outfit advertised earlier was that of the national flag, but it lacked white, and her headband did not come up as planned. Representatives from the European region were also judged to have poorly invested costumes that made viewers feel boring and unattractive. Voting portal for National Costume ( National Costume ) has officially started, everyone can download the App Miss Universe Official to vote for Khanh Van to go straight to Top 21 and Cocoon Em WOMEN’S WINNER actional Costume , the voting portal is open from May 13, 2021 to the end of May 15, 2021 (US time).