Edit | You Yong

The head anchor is also facing polarization.

Not long ago, the 31-year-old “Kaishou Brother” Simba made headlines in the media for reproducing amazing words in the live broadcast. He angrily denounced the unfairness of the platform, and revealed that a live broadcast had lost 20 million yuan, and he was squeezed to the point that he could not breathe. At this time, it has only been more than two months since his comeback-Simba had been banned for 60 days due to the fake bird’s nest incident.

On the other side, 36-year-old Wei Ya also encountered the embarrassment of “selling fakes.” Because the “Supreme brand co-branded products” sold in the live broadcast room were accused of copycats, Wei Ya and Qianxun Culture both apologized to consumers on Weibo. Immediately, Qianxun Culture, whose husband is the major shareholder of Wei Ya, was fined 530,000 yuan by the relevant authorities for advertising illegal activities.

But Wei Ya’s net worth is still growing. In May 2021, Wei Ya and her husband Dong Haifeng successfully entered the “2021 New Fortune 500 Rich List” with a wealth of 9 billion yuan. This 36-year-old “Taobao First Sister” has reached the height of wealth comparable to Tao Huabi, the founder of the 74-year-old Laoganma.

Even the former anchor brother and sister are inevitably plagued by the chaos of the live broadcast industry, as well as anxiety about traffic and popularity. They were fighting in the traffic dividends of live e-commerce, and they used to show off in their own prosperity, but when the public’s attention turned to more and more other Internet celebrities, with the continuous strengthening of supervision and the change of platform rules , Their “top stream” value is also being weakened.

It is increasingly difficult for the top anchors to make money. But they still held the “bargaining chips” and embarked on a different business path.

Simba and Kuaishou drift away Simba, who is not worrying, is causing trouble again for Kuaishou.

At the beginning of June, Simba suddenly lost control during a live broadcast of a mid-year big promotion. He fought against Kuaishou platform. He said that Kuaishou was short of money and crazy. He spent more than 2 billion to buy 86 million fans, and he had to pay for a live broadcast. More than 20 million yuan, and the flow was restricted by Kuaishou… Simba even let all the anchors under his own stand behind him to challenge Kuaishou.

Simba who offended Kuaishou also offended Douyin by the way. He believes that Douyin was the first to sell bird’s nests. Douyin used capital to manipulate public opinion, resulting in more than 50 negative hot searches after the bird’s nest sale incident.

Provoking two platforms in public at the same time. It is estimated that only Simba can do this kind of thing. “Everyone shouts and beats” has become a norm for him: In April 2020, Simba will live with another fast player. Big V Sanda brothers were banned from each other for three months; in October, he was criticized negatively during an event to protect the fans by scolding security.

But what really got him into trouble was the outbreak of the fake bird’s nest incident. In November last year, some consumers questioned that the bird’s nest sold in Simba’s apprentice live studio was sugar water. Although Simba insisted at the beginning that it was not a fake, Simba issued an apology in front of the real test report, and was subsequently banned from Kuaishou for 60 days and fined 900,000 yuan by the relevant authorities.

The image of Simba’s personal IP plummeted. In particular, Xin Xuan, which he created, emphasized that he had mastered a “new supply chain” and said that he would choose “good products with high cost performance” for users. However, at the early stage of the incident, Simba firmly denied that it was selling ” Fake bird’s nest”.

“Kai Shou made Simba, but it also made him a big tail.” Li Hao, the founder of Mars Culture & Cass Academy, told AI Finance and Economics. “Simba quickly became a super influencer by Kuaishou, but he did not pursue and The platform’s win-win situation, on the contrary, puts too much luck and the platform to support various factors, and understands that for personal efforts, I deserve it.”

But Ni Shu, a self-media person, has a different view on this, “the two sides are a cooperative relationship.”

The data shows that the Simba family is the top stream of Kuaishou live streaming. In 2019, Kuaishou live broadcast GMV was 40 billion to 45 billion yuan, while the GMV announced by the Simba team reached 13.3 billion yuan, contributing nearly 30%. According to data from the 618’s top talent list in 2020, Simba, Chu Ruixue, and Dandan Xiaopenyou in the Simba family dominate the top three, and family members occupy 6 seats in the top 10.

Simba’s live broadcast debut also proved his strength. On the night of his return, his unprecedented sales of 2 billion yuan set a new record. In just 7 hours, Simba’s social platform fans also exceeded 84 million from 64 million, which is close to a quarter of Kuaishou monthly active users based on data alone (the average daily active life of Kuaishou is 379.2 million in the first quarter of 2021).

Simba was completely immersed in his own honors, which became his arrogant capital in the past. “Kaishou, I hope you keep your eyes brighter. I am interested in most of the categories. I can mobilize the resources of the whole country. Please make good use of my skills and resources…” Last year with Sanda brothers After scolding each other and retiring from the Internet, Simba said so.

Rumor has it that Kuaishou founder and CEO Su Hua threatened to block it permanently at an internal meeting. To some extent, Simba kidnapped Kuaishou. He is subtly affecting users’ perceptions of Kuaishou e-commerce. When Kuaishou wants to do brand upgrades, supply chain upgrades and other actions, he will find a lot of resistance. , Because the super influencers on the platform are going in another direction to cultivate the habits and cognition of users.

“If Simba was just an anchor, there would be no difficulty.” Uncle Ni said, but the public underestimated the power of Xin Youzhi’s rigorous selection. “Simba’s wife Chu Ruixue used to be one of the top ten domestic micro merchants, and she has a lot of private domain traffic and WeChat resources.”

“It’s inevitable to’de-Simba’. No platform wants to be kidnapped by its own anchor.” Li Hao believes that if Kuaishou really wants to do it, it must be in an absolute dominant position. “Kaishou is still Kuaishou when he leaves Simba. It’s not necessarily Simba if you leave Kuaishou.”

In order to solve this headache problem, Kuaishou moves constantly. In July last year, Kuaishou invited Jay Chou to “break the circle”, and the highest number of simultaneous online people in a live broadcast reached 6.1 million. This year’s Spring Festival, Feigua data shows that Kuaishou will lead the goods list for seven days in 2021. The top five in the list are Grand Master Yu, Li Xuanzhuo (Jiu Xian), Kwai Er Yan Xuan, Wah, and Li Haizhen, without Simba.

At the same time, Kuaishou released a signal to support mid-waist anchors to the outside world. Zhang Yipeng, the person in charge of its e-commerce marketing center, once clearly stated to the media, “I may not be able to sell Simba, Li Jiaqi and Wei Ya with a mid-waist anchor. I will come with 10 anchors. With, the amount will definitely be larger than in the past.”

Even if he was not banned, Simba could no longer keep up with the evolution of the live broadcast. While the platform supports more vertical anchors and brand self-broadcasts, no one will want the next “Simba”.

The latest “Live E-commerce List” in May showed that a large number of fast-handed anchors represented by He Dongdong, Grand Young Master Yu, and Mr. Chen became the backbone of the May list. As for the Simba team, even Dandan earned 701 million yuan. His results won the first place in the fast hand, but compared to the previous pomp of the Simba team’s collective dominance of the list, the results are still slightly “dismal”.

The image of Simba is falling all the way, and Kuaishou is gradually completing the cut with Simba.

Wei Ya signs the anchor to be the boss When Simba was in constant trouble, another super anchor, Wei Ya, also fluctuated in the trust of users. But unlike Simba, Xin Xuan emphasizes the creation of a supply chain, highlighting Simba’s personal IP and strong personality, but the Wei Ya team has created more for her the role of a “professional woman” rather than a “female internet celebrity” .

“I never felt how popular I was.” This is the case with this strong woman who appeared in “Creation Camp 2020”, “Crossover Singer”, “CCTV Year of the Ox Spring Festival Gala”, “Tucao Conference” and other variety shows, as well as CCTV and local satellite TV. Say.

Compared with another head anchor Li Jiaqi, Wei Ya is better at using resources. This year’s “618” is a good example. A warm-up for the “Viya Carnival” invited Stefanie Sun, Junjie Lin, Huimei Zhang, etc. The top singer, Wei Ya only introduced the spike products and the “618” pre-sale list between the performances. That night, the Weibo topic #521薇娅欢乐节# had a reading volume of 1.22 billion and a discussion of 1.345 million.

Wei Ya also established a company, Qianxun (Hangzhou) Holding Co., Ltd., and her husband Dong Haifeng serves as the chairman of the board. In addition to the “top brand” Wei Ya under Qianxun Culture, there are also celebrity anchors Baibaitu, Teng Yujia, and celebrity anchors Lin Yilun, Li Jing, Haiqing, etc., covering all categories of beauty, life, clothing, etc., and the number of Taobao fans Ten million.

Dong Haifeng once revealed that in addition to more than 60 own anchors, Qianxun Culture also incubates anchors and brands, and builds its own supply chain system. At present, Qianxun Culture has quietly established Hangzhou anchor incubation base, Beijing star live broadcast base, Hangzhou super supply chain base, and Guangzhou supply chain base.

“At present, several major MCNs on the market want to do academy training. Qianxun is the first to recruit and train a bunch of anchors, sign them, and then sign the brand after finishing, let his anchor go to store broadcasting.” A Qianxun has no worries. The media staff told the AI ​​Finance and Economics Agency. In Dong Haifeng’s words, “Qianxun crossed the river by touching the stone Weiya.”

After the freedom of wealth, the news that Wei Ya and his wife entered the venture capital circle was also reported. Tianyancha APP shows that on January 28 this year, Qingdao Qianmiao Private Equity Fund Management Co., Ltd. was established with a registered capital of 10 million yuan. Its business scope includes private equity investment fund management and venture capital fund management services.

Wei Ya and his wife are committed to creating a “capital map”. But the process of capital expansion will not be smooth sailing. At the end of last year, Guangzhou Vimics Apparel Co., Ltd., where Wei Ya was a shareholder, was included in the list of business abnormalities, which once caused external discussion; Wei Yafang had to respond that this was due to the company’s relocation and failed to handle the address in time. Caused by the change procedures.

When Qianxun “crossed the river by touching Wei Ya”, Wei Ya herself must also face various questions about quality control audits and false propaganda. When there was a question about the “Supreme co-branded product”, Wei Ya first gave the e-commerce platform Xiaoer, and although she apologized to the public, she still did not explain the reason for the choice.

Unlike Wei Ya’s series of operations, Li Jiaqi does not have such big ambitions in business. He focuses more on the mining of personal IP. Even if he becomes a partner of his institution, it is not intentional. “Because Li Jiaqi can’t copy, our company can’t make another Li Jiaqi, so I became one of the company’s bosses.” Li Jiaqi once revealed in a live broadcast.

Simba has also continued to expand his business territory. He established “Xinxuan Investment” with a 95% shareholding ratio. But because of the collapse of his personal image, the companies associated with him are often implicated. For example, the starting shares of a listed company invested by Xin Xuan, because of the Simba “road closure” incident, the company’s stock price fell to the limit for two consecutive trading days, and the market value evaporated by nearly 1 billion yuan.

Take the goods and the anchor also eat youth rice Li Jiaqi once laughed at himself in an event: “Even if he speaks again, there will be a day when his voice is muted, and even if he is on fire now, there will be a day when he disappears.” He has a clear understanding of his industry. An iron platform, streamlined internet celebrities, and anchors are also a career that eats youthful meals.

In fact, the role played by the Internet celebrity economy in the live broadcast industry is also experiencing more contradictions. For example, anchors want to channel traffic to their own personal IP traffic pools through the platform, but for brands, they are increasingly not sure whether consumers place orders for people or for goods? The concessions offered by the brand owners to the real money and silver of the products have also become the credit for the anchor to win for the fans.

According to the data of the Wei Hotspot Big Data Research Institute, in the first quarter of 2021, in the total GMV list of live e-commerce anchors, Wei Ya personally contributed 7.15 billion yuan, Li Jiaqi contributed 4.5 billion yuan, Simba contributed 2.15 billion yuan, and the total GMV of three people Up to 13.8 billion yuan.

The head effect is significant, but data fraud and chaos emerge endlessly. Some media have reported that it only costs about 899 yuan to make a video with a million views in Kuaishou. In other words, the millions of popular anchors you see may have been bought.

Since the National Day last year, the supervision of live delivery of goods began to become stricter. In May of this year, the “strictest in industry history” laws and regulations were implemented, and all types of entities “before and behind the stage” and “online and offline” elements of live webcast marketing were all included in the scope of supervision.

At the same time, the cargo anchors are also facing the reality of reshaping the pattern and increasing competition in the industry. From 2017 to 2019, the market size of live broadcast e-commerce in my country increased by more than 20 times from 19 billion yuan to 433.8 billion yuan, and the penetration rate of live broadcast e-commerce increased from 0.3% to 4.1%. However, after the outbreak of the new crown epidemic, consumers watched live broadcasts to buy things. Enthusiasm began to fade.

“Being a live broadcast celebrity is not a long-term solution. Transformation is a matter of time. People only see the successful Via, but they don’t see the tens of thousands of Vias who have not rushed out and fell. There are so many amateur internet celebrities. The cycle is only one week or even several days.” An MCN operator told AI Finance and Economics.

This article was originally produced by AI Finance and Economics, an account of “Finance World” Weekly. Please do not reprint it on any channel or platform without permission. Offenders must be investigated.

According to relevant information, the “KF-16” fighter jet was developed by the “Korea Aerospace Industry” (KAI) in the 1990s. The reference prototype developed by the aircraft was designed in accordance with the “F-16C” fighter aircraft authorized and licensed by the US government. Although the South Korean Air Force has previously stated that the country’s KF-16 fighter jets are not “simple assembly” of American F16C fighter jets. However, the Korean fighter is almost the same as the American fighter in terms of appearance and internal core parts.

Regarding this accident, after some foreign media forwarded it to the national social platform, it caused a lot of heated discussion. In addition to Japanese netizens who ridiculed South Korea’s “backwardness” in maintaining military power, many Internet users in other countries ridiculed the arrogance of South Korean netizens who boasted that “Korea’s military is one of the best”.

One netizen’s comment left us very impressed: “Low EQ: the quality of the aircraft is not good, high EQ: the ejection device is reliable.” After that, he added: “For Korean directors, they like to “touch the scene and give birth to love”, exposing the domestic darkness and shooting. The habit of high-quality movies, I now even think about the name for them, let’s call it “Emergency Catapult”! Then make an earth-shattering realist movie that criticizes the South Korean government! Hahaha.”

In addition to the ridicule of foreign netizens against the South Korean army, South Korea’s “good father”, the Americans, had an indescribable “contradictory sense” after seeing the accident. In order to avoid the problem that netizens in other countries think this is an “American fighter jet”, an American netizen commented: “It is all due to the poor development of the Korean military industry. If this aircraft is originally imported from the United States by South Korea, it will certainly not be the case. The problem occurred only because South Korea assembled this aircraft!”

However, this American brother may not know the fact that most of the core designs and parts of the KF-16 fighter in the accident came from the United States. In fact, not only the KF-16 fighter jet that has been involved in the accident, but also the K1 and K2 main battle tanks, K9 self-propelled artillery, etc., South Koreans are proud of. Many of them rely on the core technology of the United States or Western European countries to become theoretical. Excellent military vehicle.

And these vehicles are basically at the world’s advanced (sub-top) level in terms of paper data. But what is interesting is that the South Korean military does not have so much military foundation and practice and technology in front of these excellent works. For example, before Japan’s Type 10 main battle tank matured, there were continuous development and improvement of Type 90, Type 74 and other main battle tanks. The Leopard 2A7 main battle tank in Germany also has Leopard 2A4, Leopard 1A5, Leopard 1 prototypes and other main battle tanks with a lot of technical and actual support to make the German main battle tank a contemporary classic.

Compared with these veteran military-industrial powerhouses, South Korea lacks a foundation. It depends on finding the authorization and then assembling advanced equipment such as combat systems, drive systems, suspension systems, and sighting equipment purchased from European and American countries. After that, in combination with South Korea’s national conditions, we will continue to imitate and experiment to produce military vehicles that can be “closed” to the global advanced level.

The most important thing is that the military vehicles they developed are more “good quality and cheaper” than the advanced military vehicles exported from China, the United States, Russia and Germany in terms of external sales prices (of course, not all Korean-made vehicles are very cheap) . However, the price is the “Made in All Nations System”, and the later stability is worrying, and maintenance is more troublesome. In short, although there will always be weird conditions during service, based on paper data, the military vehicles produced by South Korean military industry do have a certain combat effectiveness. .

In fact, for a small country like South Korea that has poor top military technology but wants to “autonomize the military industry”, it is more suitable for them to take the path of “exporting” by assembling the Wanguo brand and experimenting with self-research. But if this set of thinking is applied to the country’s long-term military development, it will undoubtedly make South Korean logistics maintenance personnel, especially the maintenance personnel of high-precision vehicles (fighters and warships) hurriedly, once serious problems occur, they will have to review and repair all. . For example, the accident of the KF-16 fighter jet is a typical case.

Edit | You Yong

The head anchor is also facing polarization.

Not long ago, the 31-year-old “Kaishou Brother” Simba made headlines in the media for reproducing amazing words in the live broadcast. He angrily denounced the unfairness of the platform, and revealed that a live broadcast had lost 20 million yuan, and he was squeezed to the point that he “cannot breathe.” At this time, it has only been more than two months since his comeback-Simba had been banned for 60 days due to the fake bird’s nest incident.

On the other side, 36-year-old Wei Ya also encountered the embarrassment of “selling fakes.” Because the “Supreme brand co-branded products” sold in the live broadcast room were accused of copycats, Wei Ya and Qianxun Culture both apologized to consumers on Weibo. Immediately, Qianxun Culture, whose husband is the major shareholder of Wei Ya, was fined 530,000 yuan by the relevant authorities for advertising illegal activities.

But Wei Ya’s net worth is still growing. In May 2021, Wei Ya and her husband Dong Haifeng successfully entered the “2021 New Fortune 500 Rich List” with a wealth of 9 billion yuan. This 36-year-old “Taobao First Sister” has reached the height of wealth comparable to Tao Huabi, the founder of the 74-year-old Laoganma.

Even the former anchor brother and sister are inevitably plagued by the chaos of the live broadcast industry, as well as anxiety about traffic and popularity. They were fighting in the traffic dividends of live e-commerce, and they used to show off in their own prosperity, but when the public’s attention turned to more and more other Internet celebrities, with the continuous strengthening of supervision and the change of platform rules , Their “top stream” value is also being weakened.

It is increasingly difficult for the top anchors to make money. But they still held the “bargaining chips” and embarked on a different business path.

Simba and Kuaishou drift away Simba, who is not worrying, is causing trouble again for Kuaishou.

At the beginning of June, Simba suddenly lost control during a live broadcast of a mid-year big promotion. He fought against Kuaishou platform. He said that Kuaishou was short of money and crazy. He spent more than 2 billion to buy 86 million fans, and he had to pay for a live broadcast. More than 20 million yuan, and the flow was restricted by Kuaishou… Simba even let all the anchors under his own stand behind him to challenge Kuaishou.

Simba who offended Kuaishou also offended Douyin by the way. He believes that Douyin was the first to sell bird’s nests. Douyin used capital to manipulate public opinion, resulting in more than 50 negative hot searches after the bird’s nest sale incident.

Provoking two platforms in public at the same time. It is estimated that only Simba can do this kind of thing. “Everyone shouts and beats” has become a norm for him: In April 2020, Simba will live with another fast player. Big V Sanda brothers were banned from each other for three months; in October, he was criticized negatively during an event to protect the fans by scolding security.

But what really got him into trouble was the outbreak of the fake bird’s nest incident. In November last year, some consumers questioned that the bird’s nest sold in Simba’s apprentice live studio was sugar water. Although Simba insisted at the beginning that it was not a fake, Simba issued an apology in front of the real test report, and was subsequently banned from Kuaishou for 60 days and fined 900,000 yuan by the relevant authorities.

The image of Simba’s personal IP plummeted. In particular, Xin Xuan, which he created, emphasized that he had mastered a “new supply chain” and said that he would choose “good products with high cost performance” for users. However, at the early stage of the incident, Simba firmly denied that it was selling ” Fake bird’s nest”.

“Kai Shou made Simba, but it also made him a big tail.” Li Hao, the founder of Mars Culture & Cass Academy, told AI Finance and Economics. “Simba quickly became a super influencer by Kuaishou, but he did not pursue and The platform’s win-win situation, on the contrary, puts too much luck and the platform to support various factors, and understands that for personal efforts, I deserve it.”

But Ni Shu, a self-media person, has a different view on this, “the two sides are a cooperative relationship.”

The data shows that the Simba family is the top stream of Kuaishou live streaming. In 2019, Kuaishou live broadcast GMV was 40 billion to 45 billion yuan, while the GMV announced by the Simba team reached 13.3 billion yuan, contributing nearly 30%. According to data from the 618’s top talent list in 2020, Simba, Chu Ruixue, and Dandan Xiaopenyou in the Simba family dominate the top three, and family members occupy 6 seats in the top 10.

Simba’s live broadcast debut also proved his strength. On the night of his return, his unprecedented sales of 2 billion yuan set a new record. In just 7 hours, Simba’s social platform fans also exceeded 84 million from 64 million, which is close to a quarter of Kuaishou monthly active users based on data alone (the average daily active life of Kuaishou is 379.2 million in the first quarter of 2021).

Simba was completely immersed in his own honors, which became his arrogant capital in the past. “Kaishou, I hope you keep your eyes brighter. I am interested in most of the categories. I can mobilize the resources of the whole country. Please make good use of my skills and resources…” Last year with Sanda brothers After scolding each other and retiring from the Internet, Simba said so.

Rumor has it that Kuaishou founder and CEO Su Hua threatened to block it permanently at an internal meeting. To some extent, Simba kidnapped Kuaishou. He is subtly affecting users’ perceptions of Kuaishou e-commerce. When Kuaishou wants to do brand upgrades, supply chain upgrades and other actions, he will find a lot of resistance. , Because the super influencers on the platform are going in another direction to cultivate the habits and cognition of users.

“If Simba was just an anchor, there would be no difficulty.” Uncle Ni said, but the public underestimated the power of Xin Youzhi’s rigorous selection. “Simba’s wife Chu Ruixue used to be one of the top ten domestic micro merchants, and she has a lot of private domain traffic and WeChat resources.”

“It’s inevitable to’de-Simba’. No platform wants to be kidnapped by its own anchor.” Li Hao believes that if Kuaishou really wants to do it, it must be in an absolute dominant position. “Kaishou is still Kuaishou when he leaves Simba. It’s not necessarily Simba if you leave Kuaishou.”

In order to solve this headache problem, Kuaishou moves constantly. In July last year, Kuaishou invited Jay Chou to “break the circle”, and the highest number of simultaneous online people in a live broadcast reached 6.1 million. This year’s Spring Festival, Feigua data shows that Kuaishou will lead the goods list for seven days in 2021. The top five in the list are Grand Master Yu, Li Xuanzhuo (Jiu Xian), Kwai Er Yan Xuan, Wah, and Li Haizhen, without Simba.

At the same time, Kuaishou released a signal to support mid-waist anchors to the outside world. Zhang Yipeng, the person in charge of its e-commerce marketing center, once clearly stated to the media, “I may not be able to sell Simba, Li Jiaqi and Wei Ya with a mid-waist anchor. I will come with 10 anchors. With, the amount will definitely be larger than in the past.”

Even if he was not banned, Simba could no longer keep up with the evolution of the live broadcast. While the platform supports more vertical anchors and brand self-broadcasts, no one will want the next “Simba”.

The latest “Live E-commerce List” in May showed that a large number of fast-handed anchors represented by He Dongdong, Grand Young Master Yu, and Mr. Chen became the backbone of the May list. As for the Simba team, even Dandan earned 701 million yuan. His results won the first place in the fast hand, but compared to the previous pomp of the Simba team’s collective dominance of the list, the results are still slightly “dismal”.

The image of Simba is falling all the way, and Kuaishou is gradually completing the cut with Simba.

Wei Ya signs the anchor to be the boss When Simba was in constant trouble, another super anchor, Wei Ya, also fluctuated in the trust of users. But unlike Simba, Xin Xuan emphasizes the creation of a supply chain, highlighting Simba’s personal IP and strong personality, but the Wei Ya team has created more for her the role of a “professional woman” rather than a “female internet celebrity” .

“I never felt how popular I was.” This is the case with this strong woman who appeared in “Creation Camp 2020”, “Crossover Singer”, “CCTV Year of the Ox Spring Festival Gala”, “Tucao Conference” and other variety shows, as well as CCTV and local satellite TV. Say.

Compared with another head anchor Li Jiaqi, Wei Ya is better at using resources. This year’s “618” is a good example. A warm-up for the “Viya Carnival” invited Stefanie Sun, Junjie Lin, Huimei Zhang, etc. The top singer, Wei Ya only introduced the spike products and the “618” pre-sale list between the performances. That night, the Weibo topic #521薇娅欢乐节# had a reading volume of 1.22 billion and a discussion of 1.345 million.

Wei Ya also established a company, Qianxun (Hangzhou) Holding Co., Ltd., and her husband Dong Haifeng serves as the chairman of the board. In addition to the “top brand” Wei Ya under Qianxun Culture, there are celebrity anchors Baibaitu and Teng Yujia, and celebrity anchors Lin Yilun, Li Jing, Haiqing, etc., covering all categories such as beauty, life, clothing, and Taobao fans. Ten million.

Dong Haifeng once revealed that in addition to more than 60 own anchors, Qianxun Culture also incubates anchors and brands, and builds its own supply chain system. At present, Qianxun Culture has quietly established Hangzhou anchor incubation base, Beijing star live broadcast base, Hangzhou super supply chain base, and Guangzhou supply chain base.

“At present, several major MCNs on the market want to do academy training. Qianxun is the first to recruit and train a bunch of anchors, sign them, and then sign the brand after finishing, let his anchor go to store broadcasting.” A Qianxun has no worries. The media staff told the AI ​​Finance and Economics Agency. In Dong Haifeng’s words, “Qianxun crossed the river by touching the stone Weiya.”

After the freedom of wealth, the news that Wei Ya and his wife entered the venture capital circle was also reported. Tianyancha APP shows that on January 28 this year, Qingdao Qianmiao Private Equity Fund Management Co., Ltd. was established with a registered capital of 10 million yuan. Its business scope includes private equity investment fund management and venture capital fund management services.

Wei Ya and his wife are committed to creating a “capital map”. But the process of capital expansion will not be smooth sailing. At the end of last year, Guangzhou Vimics Apparel Co., Ltd., where Wei Ya was a shareholder, was included in the list of business abnormalities, which once caused external discussion; Wei Yafang had to respond that this was due to the company’s relocation and failed to handle the address in time. Caused by the change procedures.

When Qianxun “crossed the river by touching Wei Ya”, Wei Ya herself must also face various questions about quality control audits and false propaganda. When there was a question about the “Supreme co-branded product”, Wei Ya first gave the e-commerce platform Xiaoer, and although she apologized to the public, she still did not explain the reason for the choice.

Unlike Wei Ya’s series of operations, Li Jiaqi does not have such big ambitions in business. He focuses more on the mining of personal IP. Even if he becomes a partner of his institution, it is not intentional. “Because Li Jiaqi can’t copy, our company can’t make another Li Jiaqi, so I became one of the company’s bosses.” Li Jiaqi once revealed in a live broadcast.

Simba has also continued to expand his business territory. He established “Xinxuan Investment” with a 95% shareholding ratio. But because of the collapse of his personal image, the companies associated with him are often implicated. For example, the starting shares of a listed company invested by Xin Xuan, because of the Simba “road closure” incident, the company’s stock price fell to the limit for two consecutive trading days, and the market value evaporated by nearly 1 billion yuan.

Take the goods and the anchor also eat youth rice Li Jiaqi once laughed at himself in an event: “Even if he speaks again, there will be a day when his voice is muted, and even if he is on fire now, there will be a day when he disappears.” He has a clear understanding of his industry. An iron platform, streamlined internet celebrities, and anchors are also a career that eats youthful meals.

In fact, the role played by the Internet celebrity economy in the live broadcast industry is also experiencing more contradictions. For example, anchors want to channel traffic to their own personal IP traffic pools through the platform, but for brands, they are increasingly not sure whether consumers place orders for people or for goods? The concessions offered by the brand owners to the real money and silver of the products have also become the credit for the anchor to win for the fans.

According to the data of the Wei Hotspot Big Data Research Institute, in the first quarter of 2021, in the total GMV list of live e-commerce anchors, Wei Ya personally contributed 7.15 billion yuan, Li Jiaqi contributed 4.5 billion yuan, Simba contributed 2.15 billion yuan, and the total GMV of three people Up to 13.8 billion yuan.

The head effect is significant, but data fraud and chaos emerge endlessly. Some media have reported that it only costs about 899 yuan to make a video with a million views in Kuaishou. In other words, the millions of popular anchors you see may have been bought.

Since the National Day last year, the supervision of live delivery of goods began to become stricter. In May of this year, the “strictest in industry history” laws and regulations were implemented, and all types of entities “before and behind the stage” and “online and offline” elements of live webcast marketing were all included in the scope of supervision.

At the same time, the cargo anchors are also facing the reality of reshaping the pattern and increasing competition in the industry. From 2017 to 2019, the market size of live broadcast e-commerce in my country increased more than 20 times from 19 billion yuan to 433.8 billion yuan, and the penetration rate of live broadcast e-commerce increased from 0.3% to 4.1%. However, after the outbreak of the new crown epidemic, consumers watched live broadcasts to buy things. Enthusiasm began to fade.

“Being a live broadcast celebrity is not a long-term solution. Transformation is a matter of time. People only see the successful Via, but they don’t see the tens of thousands of Vias who have not rushed out and fell. There are so many amateur internet celebrities. The cycle is only one week or even several days.” An MCN operator told AI Finance and Economics.

This article was originally produced by AI Finance and Economics, an account of “Finance World” Weekly. Please do not reprint it on any channel or platform without permission. Offenders must be investigated.

Van Toan immediately launched a shirt to record the “fated” moment. Recently, runner-up Huyen My excitedly shared that she was one of the first showbiz women to own this item. The beauty is excited to take a series of photos in the “expensive” shirt these days. Huyen My shared that this shirt was given to him by a male player, when he received it because he was so excited, his long legs took a photo with it right away. The beauty mixes with short shorts, creating a trend of “hidden pants” showing off her straight legs like Japanese swords. It is known that Huyen My is a Vietnamese beauty who loves to play football, she was also invited to comment on matches on television. Before the match between the Vietnam team and the UAE taking place on the evening of June 15, Huyen My predicted the result would be 1-0 in favor of the Vietnamese team. In the Vietnam – Malaysia match on June 11, Huyen My correctly predicted with the result that Vietnam won with a score of 2-1.

Girls often find it difficult to choose underwear when wearing backless dresses. Photo: Metro. In the video, the girl uses basic underwear and wears a black jumpsuit over it. Then, the belt on the item is wrapped around the arm and tightened to the size of the body placed below the cup. Micheli’s simple trick quickly got viewers’ attention and interaction. The video attracted millions of viewers. Many people expressed their support and agreement on her guidance. The rest said that this method makes their body uncomfortable during exercise, leaving marks on the skin. One social media account said: “I tried Micheli’s method, but it seems that my body becomes sore and tightens my chest.” Micheli’s guide to hiding lingerie. Photo: Metro. Before, Insider also published an article about the tricks that British royal women use to avoid revealing lingerie when wearing dresses. Etiquette expert Myka Meier posted a picture of Princess Kate wearing a blue Elie Saab gown at Royal Ascot. She emphasizes that there are many ways to keep the straps from showing. One of them is a body-hugging bra. The second option is shapewear, one-piece and strapless. Besides, British royal women always wear bodysuits to avoid being exposed when skirts flutter in the wind. Even the Queen of England once stuffed a few dumbbells into the hem of her shirt. This helps the designs to stand out more. For light chiffon dresses, royal tailors would add pea-sized or bar-shaped lead. Princess Kate uses shaping underwear to avoid outfit problems. Photo: John Lewis.

On the night of April 3, the parade of 22 royal mummies from the center of Cairo (Egypt) to the new resting place – the National Museum of Egyptian Civilization – became an event attracting regional and international media. . The ceremony has the participation of many famous people with dancers and guards dressed in costumes simulating the period of ancient Egyptian civilization. Besides the ceremony, netizens also paid attention to the beauty of the girl who led the procession. According to Gulf News, the girl who made netizens curious about information was Miral Mahilian. Miral has two bloodlines from England – Egypt, currently living and working in Egypt. During the ceremony, she leads a group of women parading, holding an ancient person’s sundial in hand. Before being noticed at the parade, Miral had many years in the fashion industry. She is the model that often appears in commercial advertisements in this North African country. In the last few years, the leader of the Egyptian royal mummy parade has gradually stepped into the acting profession. In 2017, she played a small role in the first installment of the Kalbash series starring Egyptian star Amir Karara. In the same year, she appeared in the movie The Monkey Talking. The female model’s acting talent is still quite small, stopping at 3 movies. After the “Golden Pharaoh’s Parade”, Miral Mahilian shared her feelings on her personal page: “It is a great pride and honor to be a part of this historic day. No words can be described. the feeling of accompanying the great pharaohs in the parade “. The online community left a comment that Miral Mahilian’s appearance has a mysterious, charismatic look after dressing to form an ancient Egyptian woman with black hair, bold eyeliner, and pharaoh’s costume. . After the ceremony, the number of Miral Mahilian’s followers on social networks also increased rapidly. In real life, the beauty of the female model is somewhat different from the image that is interested in the public. In everyday images shared with followers, Miral follows a modern dress. She has brown hair and often has bold eyebrows that accentuate her face.

Produced | Hunan Children’s Hospital

Author | Xu Ningan, Deputy Chief Physician, Children’s Health Center, Hunan Children’s Hospital

Editor | Hu Xin

Being short is a matter of life for a baby. Whether it is looking for a job or a partner, there are requirements for height. If it is not up to the standard, then you can only sing a song “Cool”.

Sometimes shortness is also linked to some diseases, so is the child short? The following height standards can be used for comparison:

(The height reference standard of 0-3 years old baby)

In contrast, my baby is really small! How to do? I heard that calcium must be supplemented for long people. Milk, calcium tablets and dozens of popular health products will come together. I don’t believe my baby is still short!

Wait a minute! Does calcium supplementation alone help children grow taller? If it’s so simple and rude, let’s first understand the secret of growing taller~

1. Bone is mainly composed of protein and minerals (such as calcium and phosphorus), just like building a house requires steel and concrete, and the growth of bones requires sufficient protein with Minerals In order to build normal bones, without enough raw materials, even the best engineers can’t build high-rise buildings! Therefore, parents have to ensure their children’s intake of protein and calcium. It is best to have a glass of milk every morning and evening, with a good combination of staple food, meat, fruits and vegetables in each meal, and balanced nutrition to grow taller.

1. There is a special part of the brain called pituitary , Don’t look at its size, it’s only the size of a pea, but it can be very useful. It can secrete many hormones. One of them is growth hormone, an important substance that promotes bone growth. Without it, our bones can grow. It will become slow, and the height will naturally not reach the standard. This hormone is secreted more when you are asleep than when you are awake, and more secreted after exercise than when you are at rest . Therefore, to ensure that there is sufficient growth hormone in the body, it is necessary to ensure adequate sleep and appropriate exercise, especially stretching exercises such as swimming and skipping rope.

2. There is another very important factor that affects height, that is Genetic There is a kind of dwarf called “family dwarf”, which is the reason. However, children under 5 years of age are not significantly affected by genetic factors. Malnutrition It has a greater impact on physical growth, especially within 2 years of age. Poor eating not only affects the growth, but also leads to iron-deficiency anemia, low immunity, endocrine dysfunction, and even affects mental development.

3. Of course, there are some Special disease It can also lead to shortness, such as hypothyroidism, precocious puberty, chromosomal diseases, etc., which may be difficult for parents to judge. If the parent finds that the child’s height is less than 2 standard deviations from the normal height, they should take the child to the hospital in time. The assessment is performed by a specialist, and if necessary, some special tests may be required, such as growth hormone provocation test, bone age assessment, etc., to clarify the cause of the child’s shortness.

   Parents should understand that calcium is only a mineral required for bone growth. Calcium deficiency will indeed affect growth, but blindly supplementing calcium will not promote growth.

   At present, the main ingredients of increased health products on the market are calcium, lysine and gamma-aminobutyric acid, which can be ingested in food. If the baby can eat a nutritious diet every day, no additional supplements are needed. Excessive calcium intake is likely to form calcium zinc phosphate compounds in the intestines, which is not only difficult to absorb, but may also reduce the absorption of protein and fat, which is not conducive to the growth of the baby.

   If the child is indeed diagnosed as short stature, we should treat it according to the specific situation. If it is caused by eating too little, parents should improve the feeding method to promote the growth of the child. Generally speaking, animal foods (such as meat, poultry, and dairy products) are more conducive to the growth of the child; if it is because of growth Hormone deficiency can be treated with growth hormone under the guidance of a doctor; if it is caused by hypothyroidism, oral thyroxine supplementation is required. Every parent hopes that their children can be “superior to others”, but they must choose the right method instead of blindly supplementing calcium or eating health care products. I hope this article will let you get the secret of growing taller and help your child grow up healthily.