Let’s take a look first, where everyone went in the previous holiday. For example, the hottest city during the May Day holiday is not the super metropolises such as Beijing and Shanghai, nor the vicissitudes of Dali and Lijiang, but a humid, hot, and full of city fireworks—Changsha.

At the May 1st meeting, the average price of air tickets to Changsha as a destination was as high as more than 900 yuan, but this could not stop the enthusiasm of people from all over the country to go to Changsha. Train tickets are even harder to find: on May 1st, there were more than 100 high-speed trains from Guangzhou to Changsha. However, the tickets were all sold out before the holiday. This even makes the local people of Changsha puzzled: Why do people all over the country like us in Changsha so much?

Have you ever wondered when did Changsha start from “Miss Ma from Malan Mountain, Malanpo, Malan Town, and Malan Village” to the Internet celebrity city where even the police station has to check in now? Today we are going to take a look at the road to popularity of the Internet celebrity Changsha.

As before, we have prepared a transcript, but the video is more lively and lively.

Hidden Entertainment Gene

Changsha is hardly a newcomer. As long as you think about it for a moment, you will find that this city is a veteran player who debuted for many years, thanks to the important landmark of Changsha in the national TV network-Hunan Radio and Television. “Happy Camp”, “Everyday Upward”, this classic family carnival show, has long become a veteran TV variety show that accompanies generation after generation to grow up; in the past two years, the hottest shows: “Star Detective”, “Yearing “Life” and “Sister Riding the Wind and Waves” are also produced by Hunan Radio and Television. Hunan Radio and Television is located in Malan Mountain in Changsha. According to legend, during the Three Kingdoms period, Guan Yu stationed soldiers and raised horses here during the “War in Changsha”, hence the name “Malan Mountain”. In the late 1990s, Hunan Radio and Television moved here. After more than 20 years of intensive cultivation, a “Radio and Television Hunan Army” has been trained, and “Malan Mountain” has gradually become synonymous with Hunan Radio and Television from the place where Guan Gong raises horses. Long before Changsha completely became an Internet celebrity, the city has always been a crowded city. In addition to airports in Beijing and Shanghai, Changsha Huanghua International Airport is perhaps the easiest place to see celebrities in China. The most indispensable thing here is the standing sisters and fans who raised their hands and long guns to pick up the idols. After going to Malanshan to watch the recordings of the idols, the young people who came to this city would always rush to the city. Jiefang West’s bar street, check in with the fireworks at Juzizhoutou, and get lost in the countless delicacies in Changsha… Hunan rice noodles, stinky tofu, sugar-oiled rice noodles, flavored shrimps, fried rice bowls, milk tea, these familiar Changsha Snacks are naturally loved by locals, and they have also attracted countless foreign tourists. Pozi Street, Taiping Old Street, Huangxing Pedestrian Street, etc. are all food districts that foreign tourists must check in. Food culture can be said to be another golden sign of Changsha. Something about Changsha cuisine is like this: In Changsha, every time a rice noodle shop closes, another rice noodle shop opens; the crayfish and shrimp shells eaten every year can be piled into a Yuelu Mountain… Xiaoji went to Xiamen At that time, I found that Zengcuo’an Old Street reads “Mom commented on a must-eat street”; If so, Changsha would be a “must eat city”. In fact, whether it is Hunan Radio and Television or food culture, the cultural and entertainment industry has always been the background color of Changsha for so many years. Compared with provincial capitals such as Wuhan and Xi’an, Changsha has an underdeveloped manufacturing base, and its geographical location is deep in the hills of the central-south hinterland. To the south is not as good as Guangzhou, which is near the sea and adjacent to the special economic zone, and to the north is not as good as the “Nine Provinces” Wuhan; and the Wenxi fire in 1938 almost burned out all the historical sites and scenic spots in Changsha, and the tourism resources were also dimmed. Therefore, vigorously developing the tertiary industry, including culture and entertainment, has also become the best choice for Hunan Province. It is precisely because of the above that Changsha’s profound cultural and entertainment heritage has been created; The fan economy and food culture have also become the unique soil that nourishes it to become an internet celebrity check-in city. Internet celebrity elements flourish If Changsha in the past was a powerful old drama player, then in the past two years, Changsha has become the top tourist city in the past two years. The “Life Consumption Report for the 2020 November Holiday” released by Meituan in October last year stated: During the Golden Week of November, it is hard to find a cup of tea and a cup of tea, and it is difficult to order a table of super writers and friends. How popular are these two stores? During the November of last year, Chayanyuese’s orders exceeded 1.1 billion, Wenheyou ranked 40,000, and waited for 20,000…This is a level that makes people suspect that all Chinese people have come to Changsha. Let’s first talk about tea beauty. You may have never been to Changsha, but you must have never heard of Cha Yan Yue Se. Cha Yan Yue Se is a milk tea shop that focuses on the national style, and now it has become a business card in Changsha. With its unique tea taste, cheap prices, classically beautiful cultural core, and the story of trying to make money and defeating cottages, Tea Yanyue Se has swept the whole milk tea industry in Shaanxi and even the whole country. At present, there are more than 270 directly-operated stores in Changsha, which are nicknamed that they have achieved “Ten Steps and One Tea Beauty”. Too many tourists fly far away and come by high-speed train just to drink a cup of tea to make them look good. On Xianyu, it even gave birth to a business of drinking tea and drinking on your behalf, going to Changsha for you and drinking milk tea on your behalf. Another famous food check-in place in Changsha is Super Wenheyou. In the first half of 2018, Hunan Wenheyou Cultural Industry Development Group opened a nearly 5,000-square-meter “Super Wenheyou” in Hisense Plaza, Changsha. This new commercial form embedded in a corner of a modern shopping mall has reconstructed Changsha. City life in the 1980s. Grain shops, department stores, mail boxes, grocery stores, barber shops, bathhouses, as well as exposed red bricks, rough cast iron, iron-clad wooden doors, steaming snack bars at the corners…Visitors can walk in the retro-style alleys Eat stinky tofu and peel crayfish in it. With this kind of human fireworks, Wen Heyou is firmly at the forefront of the check-in list of Changsha tourists. The influence of influencers in Changsha over the past two years is also inseparable from various social apps: open a social software and search Changsha, and you can see all kinds of fashion-dressed hot girls, punching photos in Juzizhoutou. In the past two years, in addition to food and drink brands, red check-in locations have also become a major selling point in Changsha. With the rapid increase in the recognition of red culture among young people, young people have gradually become the core consumer group of red tourism.The report released by Tongcheng Travel “2021 Ching Ming Festival and “May 1st” Holiday Red Tourism Report”It shows that the “post-00s” and “post-90s” who are 21 to 30 years old account for more than 40% of the core population of red tourism.Therefore, the red check-in area has become a major selling point of Changsha.This year’s Ching Ming Festival, Changsha received 675,519 tourists in three days, making it one of the top ten national red tourism destinations during the Ching Ming holiday in 2021. On May 1 this year, the 102 A-level scenic spots included in Hunan Province’s monitoring received 1.353 million tourists. The first and second most popular scenic spots are the two red scenic spots, Yuelu Mountain Scenic Area and Orange Island Scenic Area. Today, Changsha has 93 red tourism resources, including 26 footprints of great men, 22 former residences of celebrities, 26 hot spots for workers and peasants, and 19 memorial sites for revolutionary martyrs. It is a red history museum without walls. This year is the 100th anniversary of the founding of the party. Under the influence of the rising discussion of film and television works such as “Awakening Age” and “1921”, I believe that Changsha can still be “red” for a longer time with the “cradle of revolution, hometown of leaders”. The situation that arises at the historic moment It is said that Xiaohong relies on holding, and Dahong relies on fate. Even though Changsha has strong strength and good resources, to reach the top, one cannot fail to say a word of time and luck. According to the “White Paper on Vacation and Residence in China” issued by Sohu Focus Research Institute on May 31 this year, before the outbreak of the new crown pneumonia, tourism resources with distinctive characteristics, far away from urban agglomerations or central cities, such as provinces such as Yunnan and Guizhou , The travel demand is relatively strong, and the tourism market performs relatively well. After the outbreak of the epidemic, short-distance travel around urban agglomerations and metropolitan areas prevailed. This is the result of the epidemic restricting long-distance travel and the forced travel demand to the suburbs or short distances. It is not difficult to understand why Changsha, a city suitable for three-day excursions, has consistently become the first choice in the hearts of tourists. Moreover, the transportation in Changsha is too convenient. Although the flight density of Changsha is not as good as that of Wuhan and Chongqing, it is located at the intersection of the Beijing-Guangzhou high-speed rail, Shanghai-Kunming high-speed rail and Chongqing-Xiamen high-speed rail. Changsha is already the largest national high-speed rail hub city in central China, and its railway radiation capacity is too strong. In such a Shanghai-Hong Kong-Chongqing triangle economic circle, Changsha has great advantages in terms of geographical location and traffic conditions. In fact, when the “lying flat culture” prevails, young people are starting to want to settle in Changsha while eating, drinking, playing and having fun in Changsha. One of the very important points is that the wages in Changsha are not low, but the housing prices are not high. According to the data released by Zhaolian Recruitment, the average salary of Changsha during the summer of 2020 will reach 8,299 yuan/month, ranking 15th among the 38 major cities in the country. This is not very prominent, but compared with provincial capitals of the same level, the housing prices in Changsha are very stable. The data shows that an ordinary family in Changsha can afford a house of 100 square meters after 6.4 years of work. This is a fatal temptation for young people who are looking for a house and sighing at the moment. Compared with the big cities starting with 996 and 007 at every turn, Changsha has a food, drink, and nightlife comparable to first-tier cities. Education and medical resources are not inferior. Solving housing problems is not as difficult as in big cities. Isn’t that popular? Some time ago, a friend of Xiao Ji shared his experience in Changsha: “It’s almost 1 am on the way to the hotel. The driver also said: If you are not sleepy, you can go for a supper. Now the nightlife in Changsha has just begun… …” Foreign tourists who have not been to Changsha may have a hard time thinking that when other cities move towards the quiet midnight, Changsha’s nightlife has just begun. What’s even more exaggerated is that it was 3 a.m. after this friend came out after supper, and he looked up and found that there were more people on the street than 1 a.m…. Some people say that Changsha is a “entertainment to death” city; but if it can really bring people endless happiness, for young people living in the cracks of the current various pressures, this is the dream and reality. Where it meets. *Reference materials: It is said that it is the most popular city this year, I am not surprised_Changsha https://www.sohu.com/a/427577459_260616 Exclusive Research Report | White Paper on Chinese Vacation and Residence: Over 70% of tourists prefer short-term outings, and renting a homestay is the most popular_Property News_房天下https://news.fang.com/open/40094840.html Long-term cooling, short-distance and fiery Dragon Boat Festival competition begins CAIJING.COM.CN http://industry.caijing.com.cn/20210531/4769296.shtml Ctrip and Google report: What are the opportunities in the travel industry in the post-epidemic era? -TravelDaily https://www.traveldaily.cn/article/139994 The rise of the Internet celebrity Changsha https://baijiahao.baidu.com/s?id=1654943332563748235&wfr=spider&for=pc The mystery of Internet celebrity Changsha’s traffic http://finance.sina.com.cn/tech/csj/2021-05-18/doc-ikmyaawc5937267.shtml

However, in Apple’s ideal state, AirTag is used for items such as backpacks, keys, and bicycles, not for people and pets. But in practice, AirTag not only can “recover” lost items, it may also become a cheap and convenient tracker.

Android users are more easily tracked by AirTag

AirTag uses low-power Bluetooth to connect, and the ultra-wideband U1 chip is used for positioning and pointing. It can easily find the items tied to the AirTag.

If the AirTag leaves your “line of sight”, it will broadcast to surrounding Apple devices such as iPhones and Macs, and upload it to the cloud anonymously, so that you can see the movement trajectory and approximate location of this AirTag.

This is probably the operating principle of AirTag. The equipment is simple and the principle is not complicated, but the rule logic may be more important. From its release to the present, AirTag’s firmware has been upgraded in a round. What the new firmware (version number is 1.0.276) is not to improve performance and add new functions, but to focus on optimizing security. In the past, AirTag left its owner and moved its location. It would only play a sound after three days to remind people around. AirTag’s “three-day” timer will be reset when it is close to the “master”, this loophole may be exploited by people with intentions. AirTag’s new firmware revised the “three days” period to a random reminder within 8 to 24 hours to avoid malicious tracking between intimate relationships. In addition, when the iPhone finds that there is an unfamiliar AirTag nearby, there will be a corresponding pop-up notification, but Android devices do not have such a reminder (or warning). Therefore, relatively speaking, Android users are more likely to be “secretly” tracked. For this, Apple is also developing an Android application that allows Android users to quickly and easily detect AirTag or accessories based on the “find” network function. The AirTag for Android application is expected to be launched by the end of the year. AirTag is a very simple object, and Apple’s purpose is also very simple, which is to use a huge “find” network to “anti-lost”. But some of the rules are not thoughtful enough, and there are still some loopholes that can be exploited, making it a product that has both good and evil. AirTags are a smart and adjustable “ecology” In May of this year, Geoffrey A. Fowler, author of the “Washington Post” technical column, wrote an article criticizing AirTag for not doing enough “anti-tracking”. Through simulation experiments, he and his colleagues showed that it is easy for people with interest to bypass AirTag’s anti-tracking measures. Even if Apple upgrades the AirTag firmware, the warning sound is no longer a fixed time, but the time will be reset after contacting the owner’s iPhone. Therefore, if the tracker and the tracked live together, the AirTag’s warning sound may never Will be activated. So far, Android users are still unable to distinguish well whether there are maliciously placed AirTags around them. “This is a potential threat to 50% of Android users in the United States.” In addition, the warning sound emitted by AirTag lasts only 15 seconds, the volume is 60 decibels, and then it is silent. And Jeffrey Fowler also found that when the top of the AirTag receives pressure, the warning sound will become smaller or even disappear. After these vulnerabilities in AirTag were discovered, in addition to blocking the loopholes in the functional rules, Apple’s vice president of marketing Kaiann Drance told The Washington Post that AirTag, which cooperates with Apple’s “Find” network, is a set of “active Threat measures” are intelligent and adjustable systems. “We can continuously improve the operating logic and rules behind them to promote this system to become better.” ▲ Kaiann Drance, Apple’s vice president of marketing. And now, Apple is constantly making adjustments and improvements. The new firmware may be just the first step. After the Android application goes online, the anti-lost rules may be more stringent. However, Bluetooth anti-lost devices such as AirTag are not Apple’s first, and the way to use online devices to help find is not an idea from Apple, but the special feature of AirTag is that it relies on the “ecology” that Apple has built over more than ten years. The engineer at Apple Park knocked down a line of code and the OTA on the device will quietly change the way your device operates. The same is true for the small AirTag. This may be what Kai An, Apple’s vice president of marketing, said “smart, smart, Adjustable system”. Compared to traditional Bluetooth anti-lost devices such as Tile, Apple has done more to prevent tracking behavior, and Tile has not taken action to prevent tracking. But AirTag, which has received much attention at present, shows that even Apple, which pays great attention to user privacy and device security, has failed to consider all the risks brought by new technologies and is still in the groping stage. The old-fashioned double-edged sword problem In response to AirTag’s approach to the owner’s reset of the warning time loopholes, Corbin Streett, a security expert at the American Organization for the Elimination of Domestic Violence, told Macrumors, “The tracking threat pattern generated between intimate relationships is unique and Not universally. For the average company, the general concern is external threats, not the people sleeping next to you.” Moreover, this kind of incident is quite special, it is difficult to distinguish and distinguish by machine through rules, and whether it is too strict for the small AirTag to bear too much “right and wrong”, after all, the technology itself is not wrong, the wrong is the human heart. This is like the mother box in the DC universe. In the hands of Darkside, it is the strongest weapon in the universe. In the hands of the Justice League, it can resurrect Superman. ▲ The walking supercomputer “steel bone”. Just as the steel frame said, “The mother box is a modified machine. The mother box does not have the concept of killing, dying, alive, or saving people. They rearrange the material according to the owner’s wishes to regenerate and restore the original state.” Before the appearance of Bluetooth anti-lost device, there was no such discussion about “anti-tracking”. Apple, standing in the center of the world’s science and technology, naturally has a high degree of attention. Every product is born under the spotlight. The same is true for AirTag. Naturally, there will be endless positive and negative discussions about it. From now on, for AirTag, Apple’s earliest layout is actually the U1 chip integrated with UWB technology on the iPhone 11. Compared with common communication technologies such as Bluetooth and WiFi in the industry, UWB technology is mainly used for short-distance precise connection and data transmission. Previously, the iPhone equipped with the U1 chip can be quickly paired with a Mac or iPad, and data can be transferred via AirDrop. The emergence of AirTag is the landing of U1 chip and UWB technology in short-distance precise positioning technology, and the “find” network is an extension. If predicted, U1 chip, UWB technology, AirTag, and the current spatial audio are all Apple’s layout in the AR field. This should be one of Apple’s goals for launching AirTag. In fact, before the advent of AirTag, if you want to track maliciously, you can also buy trackers based on GPS and LTE on Amazon. After the emergence of AirTag, there is nothing more than an additional channel for these interested people. ▲ GPS tracker on Amazon. Fire can start a prairie fire, or it can bring warmth. The same is true for AirTag. In some people, AirTag may be a very good tool for finding objects, while in others, AirTag is a tracker. Even if Apple continues to upgrade and improve the rules, they can always find loopholes in these rules to conduct illegal actions. It’s just that when Apple releases AirTag, if it can simultaneously release an application for the Android platform to cater for more user groups, it may be more humane and thoughtful. #Welcome to follow Aifaner’s official WeChat account: Aifaner (WeChat ID: ifanr), more exciting content will be provided to you as soon as possible. | · ·

However, in Apple’s ideal state, AirTag is used for items such as backpacks, keys, and bicycles, not for people and pets. But in practice, AirTag not only can “recover” lost items, it may also become a cheap and convenient tracker.

Android users are more easily tracked by AirTag

AirTag uses low-power Bluetooth to connect, and the ultra-wideband U1 chip is used for positioning and pointing. It can easily find the items tied to the AirTag.

If the AirTag leaves your “line of sight”, it will broadcast to surrounding Apple devices such as iPhones and Macs, and upload it to the cloud anonymously, so that you can see the movement trajectory and approximate location of this AirTag.

This is probably the operating principle of AirTag. The equipment is simple and the principle is not complicated, but the rule logic may be more important. From its release to the present, AirTag’s firmware has been upgraded in a round. What the new firmware (version number is 1.0.276) is not to improve performance and add new functions, but to focus on optimizing security. In the past, AirTag left its owner and moved its location. It would only play a sound after three days to remind people around. AirTag’s “three-day” timer will be reset when it is close to the “master”, this loophole may be exploited by people with intentions. AirTag’s new firmware revised the “three days” period to a random reminder within 8 to 24 hours to avoid malicious tracking between intimate relationships. In addition, when the iPhone finds that there is an unfamiliar AirTag nearby, there will be a corresponding pop-up notification, but Android devices do not have such a reminder (or warning). Therefore, relatively speaking, Android users are more likely to be “secretly” tracked. For this, Apple is also developing an Android application that allows Android users to quickly and easily detect AirTag or accessories based on the “find” network function. The AirTag for Android application is expected to be launched by the end of the year. AirTag is a very simple object, and Apple’s purpose is also very simple, which is to use a huge “find” network to “anti-lost”. But some of the rules are not thoughtful enough, and there are still some loopholes that can be exploited, making it a product that has both good and evil. AirTags are a smart and adjustable “ecology” In May of this year, Geoffrey A. Fowler, author of the “Washington Post” technical column, wrote an article criticizing AirTag for not doing enough “anti-tracking”. Through simulation experiments, he and his colleagues showed that it is easy for people with interest to bypass AirTag’s anti-tracking measures. Even if Apple upgrades the AirTag firmware, the warning sound is no longer a fixed time, but the time will be reset after contacting the owner’s iPhone. Therefore, if the tracker and the tracked live together, the AirTag’s warning sound may never Will be activated. So far, Android users are still unable to distinguish well whether there are maliciously placed AirTags around them. “This is a potential threat to 50% of Android users in the United States.” In addition, the warning sound emitted by AirTag lasts only 15 seconds, the volume is 60 decibels, and then it is silent. And Jeffrey Fowler also found that when the top of the AirTag receives pressure, the warning sound will become smaller or even disappear. After these vulnerabilities in AirTag were discovered, in addition to blocking the loopholes in the functional rules, Apple’s vice president of marketing Kaiann Drance told The Washington Post that AirTag, which cooperates with Apple’s “Find” network, is a set of “active Threat measures” are intelligent and adjustable systems. “We can continuously improve the operating logic and rules behind them to promote this system to become better.” ▲ Kaiann Drance, Apple’s vice president of marketing. And now, Apple is constantly making adjustments and improvements. The new firmware may be just the first step. After the Android application goes online, the anti-lost rules may be more stringent. However, Bluetooth anti-lost devices such as AirTag are not Apple’s first, and the way to use online devices to help find is not an idea from Apple, but the special feature of AirTag is that it relies on the “ecology” that Apple has built over more than ten years. The engineer at Apple Park knocked down a line of code and the OTA on the device will quietly change the way your device operates. The same is true for the small AirTag. This may be what Kai An, Apple’s vice president of marketing, said “smart, smart, Adjustable system”. Compared to traditional Bluetooth anti-lost devices such as Tile, Apple has done more to prevent tracking behavior, and Tile has not taken action to prevent tracking. But AirTag, which has received much attention at present, shows that even Apple, which pays great attention to user privacy and device security, has failed to consider all the risks brought by new technologies and is still in the groping stage. The old-fashioned double-edged sword problem In response to AirTag’s approach to the owner’s reset of the warning time loopholes, Corbin Streett, a security expert at the American Organization for the Elimination of Domestic Violence, told Macrumors, “The tracking threat pattern generated between intimate relationships is unique and Not universally. For the average company, the general concern is external threats, not the people sleeping next to you.” Moreover, this kind of incident is quite special, it is difficult to distinguish and distinguish by machine through rules, and whether it is too strict for the small AirTag to bear too much “right and wrong”, after all, the technology itself is not wrong, the wrong is the human heart. This is like the mother box in the DC universe. In the hands of Darkside, it is the strongest weapon in the universe. In the hands of the Justice League, it can resurrect Superman. ▲ The walking supercomputer “steel bone”. Just as the steel frame said, “The mother box is a modified machine. The mother box does not have the concept of killing, dying, alive, or saving people. They rearrange the material according to the owner’s wishes to regenerate and restore the original state.” Before the appearance of Bluetooth anti-lost device, there was no such discussion about “anti-tracking”. Apple, standing in the center of the world’s science and technology, naturally has a high degree of attention. Every product is born under the spotlight. The same is true for AirTag. Naturally, there will be endless positive and negative discussions about it. From now on, for AirTag, Apple’s earliest layout is actually the U1 chip integrated with UWB technology on the iPhone 11. Compared with common communication technologies such as Bluetooth and WiFi in the industry, UWB technology is mainly used for short-distance precise connection and data transmission. Previously, the iPhone equipped with the U1 chip can be quickly paired with a Mac or iPad, and data can be transferred via AirDrop. The emergence of AirTag is the landing of U1 chip and UWB technology in short-distance precise positioning technology, and the “find” network is an extension. If predicted, U1 chip, UWB technology, AirTag, and the current spatial audio are all Apple’s layout in the AR field. This should be one of Apple’s goals for launching AirTag. In fact, before the advent of AirTag, if you want to track maliciously, you can also buy trackers based on GPS and LTE on Amazon. After the emergence of AirTag, there is nothing more than an additional channel for these interested people. ▲ GPS tracker on Amazon. Fire can start a prairie fire, or it can bring warmth. The same is true for AirTag. In some people, AirTag may be a very good tool for finding objects, while in others, AirTag is a tracker. Even if Apple continues to upgrade and improve the rules, they can always find loopholes in these rules to conduct illegal actions. It’s just that when Apple releases AirTag, if it can simultaneously release an application for the Android platform to cater for more user groups, it may be more humane and thoughtful. #Welcome to follow Aifaner’s official WeChat account: Aifaner (WeChat ID: ifanr), more exciting content will be provided to you as soon as possible. | · ·

Edit | You Yong

The head anchor is also facing polarization.

Not long ago, the 31-year-old “Kaishou Brother” Simba made headlines in the media for reproducing amazing words in the live broadcast. He angrily denounced the unfairness of the platform, and revealed that a live broadcast had lost 20 million yuan, and he was squeezed to the point that he could not breathe. At this time, it has only been more than two months since his comeback-Simba had been banned for 60 days due to the fake bird’s nest incident.

On the other side, 36-year-old Wei Ya also encountered the embarrassment of “selling fakes.” Because the “Supreme brand co-branded products” sold in the live broadcast room were accused of copycats, Wei Ya and Qianxun Culture both apologized to consumers on Weibo. Immediately, Qianxun Culture, whose husband is the major shareholder of Wei Ya, was fined 530,000 yuan by the relevant authorities for advertising illegal activities.

But Wei Ya’s net worth is still growing. In May 2021, Wei Ya and her husband Dong Haifeng successfully entered the “2021 New Fortune 500 Rich List” with a wealth of 9 billion yuan. This 36-year-old “Taobao First Sister” has reached the height of wealth comparable to Tao Huabi, the founder of the 74-year-old Laoganma.

Even the former anchor brother and sister are inevitably plagued by the chaos of the live broadcast industry, as well as anxiety about traffic and popularity. They were fighting in the traffic dividends of live e-commerce, and they used to show off in their own prosperity, but when the public’s attention turned to more and more other Internet celebrities, with the continuous strengthening of supervision and the change of platform rules , Their “top stream” value is also being weakened.

It is increasingly difficult for the top anchors to make money. But they still held the “bargaining chips” and embarked on a different business path.

Simba and Kuaishou drift away Simba, who is not worrying, is causing trouble again for Kuaishou.

At the beginning of June, Simba suddenly lost control during a live broadcast of a mid-year big promotion. He fought against Kuaishou platform. He said that Kuaishou was short of money and crazy. He spent more than 2 billion to buy 86 million fans, and he had to pay for a live broadcast. More than 20 million yuan, and the flow was restricted by Kuaishou… Simba even let all the anchors under his own stand behind him to challenge Kuaishou.

Simba who offended Kuaishou also offended Douyin by the way. He believes that Douyin was the first to sell bird’s nests. Douyin used capital to manipulate public opinion, resulting in more than 50 negative hot searches after the bird’s nest sale incident.

Provoking two platforms in public at the same time. It is estimated that only Simba can do this kind of thing. “Everyone shouts and beats” has become a norm for him: In April 2020, Simba will live with another fast player. Big V Sanda brothers were banned from each other for three months; in October, he was criticized negatively during an event to protect the fans by scolding security.

But what really got him into trouble was the outbreak of the fake bird’s nest incident. In November last year, some consumers questioned that the bird’s nest sold in Simba’s apprentice live studio was sugar water. Although Simba insisted at the beginning that it was not a fake, Simba issued an apology in front of the real test report, and was subsequently banned from Kuaishou for 60 days and fined 900,000 yuan by the relevant authorities.

The image of Simba’s personal IP plummeted. In particular, Xin Xuan, which he created, emphasized that he had mastered a “new supply chain” and said that he would choose “good products with high cost performance” for users. However, at the early stage of the incident, Simba firmly denied that it was selling ” Fake bird’s nest”.

“Kai Shou made Simba, but it also made him a big tail.” Li Hao, the founder of Mars Culture & Cass Academy, told AI Finance and Economics. “Simba quickly became a super influencer by Kuaishou, but he did not pursue and The platform’s win-win situation, on the contrary, puts too much luck and the platform to support various factors, and understands that for personal efforts, I deserve it.”

But Ni Shu, a self-media person, has a different view on this, “the two sides are a cooperative relationship.”

The data shows that the Simba family is the top stream of Kuaishou live streaming. In 2019, Kuaishou live broadcast GMV was 40 billion to 45 billion yuan, while the GMV announced by the Simba team reached 13.3 billion yuan, contributing nearly 30%. According to data from the 618’s top talent list in 2020, Simba, Chu Ruixue, and Dandan Xiaopenyou in the Simba family dominate the top three, and family members occupy 6 seats in the top 10.

Simba’s live broadcast debut also proved his strength. On the night of his return, his unprecedented sales of 2 billion yuan set a new record. In just 7 hours, Simba’s social platform fans also exceeded 84 million from 64 million, which is close to a quarter of Kuaishou monthly active users based on data alone (the average daily active life of Kuaishou is 379.2 million in the first quarter of 2021).

Simba was completely immersed in his own honors, which became his arrogant capital in the past. “Kaishou, I hope you keep your eyes brighter. I am interested in most of the categories. I can mobilize the resources of the whole country. Please make good use of my skills and resources…” Last year with Sanda brothers After scolding each other and retiring from the Internet, Simba said so.

Rumor has it that Kuaishou founder and CEO Su Hua threatened to block it permanently at an internal meeting. To some extent, Simba kidnapped Kuaishou. He is subtly affecting users’ perceptions of Kuaishou e-commerce. When Kuaishou wants to do brand upgrades, supply chain upgrades and other actions, he will find a lot of resistance. , Because the super influencers on the platform are going in another direction to cultivate the habits and cognition of users.

“If Simba was just an anchor, there would be no difficulty.” Uncle Ni said, but the public underestimated the power of Xin Youzhi’s rigorous selection. “Simba’s wife Chu Ruixue used to be one of the top ten domestic micro merchants, and she has a lot of private domain traffic and WeChat resources.”

“It’s inevitable to’de-Simba’. No platform wants to be kidnapped by its own anchor.” Li Hao believes that if Kuaishou really wants to do it, it must be in an absolute dominant position. “Kaishou is still Kuaishou when he leaves Simba. It’s not necessarily Simba if you leave Kuaishou.”

In order to solve this headache problem, Kuaishou moves constantly. In July last year, Kuaishou invited Jay Chou to “break the circle”, and the highest number of simultaneous online people in a live broadcast reached 6.1 million. This year’s Spring Festival, Feigua data shows that Kuaishou will lead the goods list for seven days in 2021. The top five in the list are Grand Master Yu, Li Xuanzhuo (Jiu Xian), Kwai Er Yan Xuan, Wah, and Li Haizhen, without Simba.

At the same time, Kuaishou released a signal to support mid-waist anchors to the outside world. Zhang Yipeng, the person in charge of its e-commerce marketing center, once clearly stated to the media, “I may not be able to sell Simba, Li Jiaqi and Wei Ya with a mid-waist anchor. I will come with 10 anchors. With, the amount will definitely be larger than in the past.”

Even if he was not banned, Simba could no longer keep up with the evolution of the live broadcast. While the platform supports more vertical anchors and brand self-broadcasts, no one will want the next “Simba”.

The latest “Live E-commerce List” in May showed that a large number of fast-handed anchors represented by He Dongdong, Grand Young Master Yu, and Mr. Chen became the backbone of the May list. As for the Simba team, even Dandan earned 701 million yuan. His results won the first place in the fast hand, but compared to the previous pomp of the Simba team’s collective dominance of the list, the results are still slightly “dismal”.

The image of Simba is falling all the way, and Kuaishou is gradually completing the cut with Simba.

Wei Ya signs the anchor to be the boss When Simba was in constant trouble, another super anchor, Wei Ya, also fluctuated in the trust of users. But unlike Simba, Xin Xuan emphasizes the creation of a supply chain, highlighting Simba’s personal IP and strong personality, but the Wei Ya team has created more for her the role of a “professional woman” rather than a “female internet celebrity” .

“I never felt how popular I was.” This is the case with this strong woman who appeared in “Creation Camp 2020”, “Crossover Singer”, “CCTV Year of the Ox Spring Festival Gala”, “Tucao Conference” and other variety shows, as well as CCTV and local satellite TV. Say.

Compared with another head anchor Li Jiaqi, Wei Ya is better at using resources. This year’s “618” is a good example. A warm-up for the “Viya Carnival” invited Stefanie Sun, Junjie Lin, Huimei Zhang, etc. The top singer, Wei Ya only introduced the spike products and the “618” pre-sale list between the performances. That night, the Weibo topic #521薇娅欢乐节# had a reading volume of 1.22 billion and a discussion of 1.345 million.

Wei Ya also established a company, Qianxun (Hangzhou) Holding Co., Ltd., and her husband Dong Haifeng serves as the chairman of the board. In addition to the “top brand” Wei Ya under Qianxun Culture, there are also celebrity anchors Baibaitu, Teng Yujia, and celebrity anchors Lin Yilun, Li Jing, Haiqing, etc., covering all categories of beauty, life, clothing, etc., and the number of Taobao fans Ten million.

Dong Haifeng once revealed that in addition to more than 60 own anchors, Qianxun Culture also incubates anchors and brands, and builds its own supply chain system. At present, Qianxun Culture has quietly established Hangzhou anchor incubation base, Beijing star live broadcast base, Hangzhou super supply chain base, and Guangzhou supply chain base.

“At present, several major MCNs on the market want to do academy training. Qianxun is the first to recruit and train a bunch of anchors, sign them, and then sign the brand after finishing, let his anchor go to store broadcasting.” A Qianxun has no worries. The media staff told the AI ​​Finance and Economics Agency. In Dong Haifeng’s words, “Qianxun crossed the river by touching the stone Weiya.”

After the freedom of wealth, the news that Wei Ya and his wife entered the venture capital circle was also reported. Tianyancha APP shows that on January 28 this year, Qingdao Qianmiao Private Equity Fund Management Co., Ltd. was established with a registered capital of 10 million yuan. Its business scope includes private equity investment fund management and venture capital fund management services.

Wei Ya and his wife are committed to creating a “capital map”. But the process of capital expansion will not be smooth sailing. At the end of last year, Guangzhou Vimics Apparel Co., Ltd., where Wei Ya was a shareholder, was included in the list of business abnormalities, which once caused external discussion; Wei Yafang had to respond that this was due to the company’s relocation and failed to handle the address in time. Caused by the change procedures.

When Qianxun “crossed the river by touching Wei Ya”, Wei Ya herself must also face various questions about quality control audits and false propaganda. When there was a question about the “Supreme co-branded product”, Wei Ya first gave the e-commerce platform Xiaoer, and although she apologized to the public, she still did not explain the reason for the choice.

Unlike Wei Ya’s series of operations, Li Jiaqi does not have such big ambitions in business. He focuses more on the mining of personal IP. Even if he becomes a partner of his institution, it is not intentional. “Because Li Jiaqi can’t copy, our company can’t make another Li Jiaqi, so I became one of the company’s bosses.” Li Jiaqi once revealed in a live broadcast.

Simba has also continued to expand his business territory. He established “Xinxuan Investment” with a 95% shareholding ratio. But because of the collapse of his personal image, the companies associated with him are often implicated. For example, the starting shares of a listed company invested by Xin Xuan, because of the Simba “road closure” incident, the company’s stock price fell to the limit for two consecutive trading days, and the market value evaporated by nearly 1 billion yuan.

Take the goods and the anchor also eat youth rice Li Jiaqi once laughed at himself in an event: “Even if he speaks again, there will be a day when his voice is muted, and even if he is on fire now, there will be a day when he disappears.” He has a clear understanding of his industry. An iron platform, streamlined internet celebrities, and anchors are also a career that eats youthful meals.

In fact, the role played by the Internet celebrity economy in the live broadcast industry is also experiencing more contradictions. For example, anchors want to channel traffic to their own personal IP traffic pools through the platform, but for brands, they are increasingly not sure whether consumers place orders for people or for goods? The concessions offered by the brand owners to the real money and silver of the products have also become the credit for the anchor to win for the fans.

According to the data of the Wei Hotspot Big Data Research Institute, in the first quarter of 2021, in the total GMV list of live e-commerce anchors, Wei Ya personally contributed 7.15 billion yuan, Li Jiaqi contributed 4.5 billion yuan, Simba contributed 2.15 billion yuan, and the total GMV of three people Up to 13.8 billion yuan.

The head effect is significant, but data fraud and chaos emerge endlessly. Some media have reported that it only costs about 899 yuan to make a video with a million views in Kuaishou. In other words, the millions of popular anchors you see may have been bought.

Since the National Day last year, the supervision of live delivery of goods began to become stricter. In May of this year, the “strictest in industry history” laws and regulations were implemented, and all types of entities “before and behind the stage” and “online and offline” elements of live webcast marketing were all included in the scope of supervision.

At the same time, the cargo anchors are also facing the reality of reshaping the pattern and increasing competition in the industry. From 2017 to 2019, the market size of live broadcast e-commerce in my country increased by more than 20 times from 19 billion yuan to 433.8 billion yuan, and the penetration rate of live broadcast e-commerce increased from 0.3% to 4.1%. However, after the outbreak of the new crown epidemic, consumers watched live broadcasts to buy things. Enthusiasm began to fade.

“Being a live broadcast celebrity is not a long-term solution. Transformation is a matter of time. People only see the successful Via, but they don’t see the tens of thousands of Vias who have not rushed out and fell. There are so many amateur internet celebrities. The cycle is only one week or even several days.” An MCN operator told AI Finance and Economics.

This article was originally produced by AI Finance and Economics, an account of “Finance World” Weekly. Please do not reprint it on any channel or platform without permission. Offenders must be investigated.

Edit | You Yong

The head anchor is also facing polarization.

Not long ago, the 31-year-old “Kaishou Brother” Simba made headlines in the media for reproducing amazing words in the live broadcast. He angrily denounced the unfairness of the platform, and revealed that a live broadcast had lost 20 million yuan, and he was squeezed to the point that he “cannot breathe.” At this time, it has only been more than two months since his comeback-Simba had been banned for 60 days due to the fake bird’s nest incident.

On the other side, 36-year-old Wei Ya also encountered the embarrassment of “selling fakes.” Because the “Supreme brand co-branded products” sold in the live broadcast room were accused of copycats, Wei Ya and Qianxun Culture both apologized to consumers on Weibo. Immediately, Qianxun Culture, whose husband is the major shareholder of Wei Ya, was fined 530,000 yuan by the relevant authorities for advertising illegal activities.

But Wei Ya’s net worth is still growing. In May 2021, Wei Ya and her husband Dong Haifeng successfully entered the “2021 New Fortune 500 Rich List” with a wealth of 9 billion yuan. This 36-year-old “Taobao First Sister” has reached the height of wealth comparable to Tao Huabi, the founder of the 74-year-old Laoganma.

Even the former anchor brother and sister are inevitably plagued by the chaos of the live broadcast industry, as well as anxiety about traffic and popularity. They were fighting in the traffic dividends of live e-commerce, and they used to show off in their own prosperity, but when the public’s attention turned to more and more other Internet celebrities, with the continuous strengthening of supervision and the change of platform rules , Their “top stream” value is also being weakened.

It is increasingly difficult for the top anchors to make money. But they still held the “bargaining chips” and embarked on a different business path.

Simba and Kuaishou drift away Simba, who is not worrying, is causing trouble again for Kuaishou.

At the beginning of June, Simba suddenly lost control during a live broadcast of a mid-year big promotion. He fought against Kuaishou platform. He said that Kuaishou was short of money and crazy. He spent more than 2 billion to buy 86 million fans, and he had to pay for a live broadcast. More than 20 million yuan, and the flow was restricted by Kuaishou… Simba even let all the anchors under his own stand behind him to challenge Kuaishou.

Simba who offended Kuaishou also offended Douyin by the way. He believes that Douyin was the first to sell bird’s nests. Douyin used capital to manipulate public opinion, resulting in more than 50 negative hot searches after the bird’s nest sale incident.

Provoking two platforms in public at the same time. It is estimated that only Simba can do this kind of thing. “Everyone shouts and beats” has become a norm for him: In April 2020, Simba will live with another fast player. Big V Sanda brothers were banned from each other for three months; in October, he was criticized negatively during an event to protect the fans by scolding security.

But what really got him into trouble was the outbreak of the fake bird’s nest incident. In November last year, some consumers questioned that the bird’s nest sold in Simba’s apprentice live studio was sugar water. Although Simba insisted at the beginning that it was not a fake, Simba issued an apology in front of the real test report, and was subsequently banned from Kuaishou for 60 days and fined 900,000 yuan by the relevant authorities.

The image of Simba’s personal IP plummeted. In particular, Xin Xuan, which he created, emphasized that he had mastered a “new supply chain” and said that he would choose “good products with high cost performance” for users. However, at the early stage of the incident, Simba firmly denied that it was selling ” Fake bird’s nest”.

“Kai Shou made Simba, but it also made him a big tail.” Li Hao, the founder of Mars Culture & Cass Academy, told AI Finance and Economics. “Simba quickly became a super influencer by Kuaishou, but he did not pursue and The platform’s win-win situation, on the contrary, puts too much luck and the platform to support various factors, and understands that for personal efforts, I deserve it.”

But Ni Shu, a self-media person, has a different view on this, “the two sides are a cooperative relationship.”

The data shows that the Simba family is the top stream of Kuaishou live streaming. In 2019, Kuaishou live broadcast GMV was 40 billion to 45 billion yuan, while the GMV announced by the Simba team reached 13.3 billion yuan, contributing nearly 30%. According to data from the 618’s top talent list in 2020, Simba, Chu Ruixue, and Dandan Xiaopenyou in the Simba family dominate the top three, and family members occupy 6 seats in the top 10.

Simba’s live broadcast debut also proved his strength. On the night of his return, his unprecedented sales of 2 billion yuan set a new record. In just 7 hours, Simba’s social platform fans also exceeded 84 million from 64 million, which is close to a quarter of Kuaishou monthly active users based on data alone (the average daily active life of Kuaishou is 379.2 million in the first quarter of 2021).

Simba was completely immersed in his own honors, which became his arrogant capital in the past. “Kaishou, I hope you keep your eyes brighter. I am interested in most of the categories. I can mobilize the resources of the whole country. Please make good use of my skills and resources…” Last year with Sanda brothers After scolding each other and retiring from the Internet, Simba said so.

Rumor has it that Kuaishou founder and CEO Su Hua threatened to block it permanently at an internal meeting. To some extent, Simba kidnapped Kuaishou. He is subtly affecting users’ perceptions of Kuaishou e-commerce. When Kuaishou wants to do brand upgrades, supply chain upgrades and other actions, he will find a lot of resistance. , Because the super influencers on the platform are going in another direction to cultivate the habits and cognition of users.

“If Simba was just an anchor, there would be no difficulty.” Uncle Ni said, but the public underestimated the power of Xin Youzhi’s rigorous selection. “Simba’s wife Chu Ruixue used to be one of the top ten domestic micro merchants, and she has a lot of private domain traffic and WeChat resources.”

“It’s inevitable to’de-Simba’. No platform wants to be kidnapped by its own anchor.” Li Hao believes that if Kuaishou really wants to do it, it must be in an absolute dominant position. “Kaishou is still Kuaishou when he leaves Simba. It’s not necessarily Simba if you leave Kuaishou.”

In order to solve this headache problem, Kuaishou moves constantly. In July last year, Kuaishou invited Jay Chou to “break the circle”, and the highest number of simultaneous online people in a live broadcast reached 6.1 million. This year’s Spring Festival, Feigua data shows that Kuaishou will lead the goods list for seven days in 2021. The top five in the list are Grand Master Yu, Li Xuanzhuo (Jiu Xian), Kwai Er Yan Xuan, Wah, and Li Haizhen, without Simba.

At the same time, Kuaishou released a signal to support mid-waist anchors to the outside world. Zhang Yipeng, the person in charge of its e-commerce marketing center, once clearly stated to the media, “I may not be able to sell Simba, Li Jiaqi and Wei Ya with a mid-waist anchor. I will come with 10 anchors. With, the amount will definitely be larger than in the past.”

Even if he was not banned, Simba could no longer keep up with the evolution of the live broadcast. While the platform supports more vertical anchors and brand self-broadcasts, no one will want the next “Simba”.

The latest “Live E-commerce List” in May showed that a large number of fast-handed anchors represented by He Dongdong, Grand Young Master Yu, and Mr. Chen became the backbone of the May list. As for the Simba team, even Dandan earned 701 million yuan. His results won the first place in the fast hand, but compared to the previous pomp of the Simba team’s collective dominance of the list, the results are still slightly “dismal”.

The image of Simba is falling all the way, and Kuaishou is gradually completing the cut with Simba.

Wei Ya signs the anchor to be the boss When Simba was in constant trouble, another super anchor, Wei Ya, also fluctuated in the trust of users. But unlike Simba, Xin Xuan emphasizes the creation of a supply chain, highlighting Simba’s personal IP and strong personality, but the Wei Ya team has created more for her the role of a “professional woman” rather than a “female internet celebrity” .

“I never felt how popular I was.” This is the case with this strong woman who appeared in “Creation Camp 2020”, “Crossover Singer”, “CCTV Year of the Ox Spring Festival Gala”, “Tucao Conference” and other variety shows, as well as CCTV and local satellite TV. Say.

Compared with another head anchor Li Jiaqi, Wei Ya is better at using resources. This year’s “618” is a good example. A warm-up for the “Viya Carnival” invited Stefanie Sun, Junjie Lin, Huimei Zhang, etc. The top singer, Wei Ya only introduced the spike products and the “618” pre-sale list between the performances. That night, the Weibo topic #521薇娅欢乐节# had a reading volume of 1.22 billion and a discussion of 1.345 million.

Wei Ya also established a company, Qianxun (Hangzhou) Holding Co., Ltd., and her husband Dong Haifeng serves as the chairman of the board. In addition to the “top brand” Wei Ya under Qianxun Culture, there are celebrity anchors Baibaitu and Teng Yujia, and celebrity anchors Lin Yilun, Li Jing, Haiqing, etc., covering all categories such as beauty, life, clothing, and Taobao fans. Ten million.

Dong Haifeng once revealed that in addition to more than 60 own anchors, Qianxun Culture also incubates anchors and brands, and builds its own supply chain system. At present, Qianxun Culture has quietly established Hangzhou anchor incubation base, Beijing star live broadcast base, Hangzhou super supply chain base, and Guangzhou supply chain base.

“At present, several major MCNs on the market want to do academy training. Qianxun is the first to recruit and train a bunch of anchors, sign them, and then sign the brand after finishing, let his anchor go to store broadcasting.” A Qianxun has no worries. The media staff told the AI ​​Finance and Economics Agency. In Dong Haifeng’s words, “Qianxun crossed the river by touching the stone Weiya.”

After the freedom of wealth, the news that Wei Ya and his wife entered the venture capital circle was also reported. Tianyancha APP shows that on January 28 this year, Qingdao Qianmiao Private Equity Fund Management Co., Ltd. was established with a registered capital of 10 million yuan. Its business scope includes private equity investment fund management and venture capital fund management services.

Wei Ya and his wife are committed to creating a “capital map”. But the process of capital expansion will not be smooth sailing. At the end of last year, Guangzhou Vimics Apparel Co., Ltd., where Wei Ya was a shareholder, was included in the list of business abnormalities, which once caused external discussion; Wei Yafang had to respond that this was due to the company’s relocation and failed to handle the address in time. Caused by the change procedures.

When Qianxun “crossed the river by touching Wei Ya”, Wei Ya herself must also face various questions about quality control audits and false propaganda. When there was a question about the “Supreme co-branded product”, Wei Ya first gave the e-commerce platform Xiaoer, and although she apologized to the public, she still did not explain the reason for the choice.

Unlike Wei Ya’s series of operations, Li Jiaqi does not have such big ambitions in business. He focuses more on the mining of personal IP. Even if he becomes a partner of his institution, it is not intentional. “Because Li Jiaqi can’t copy, our company can’t make another Li Jiaqi, so I became one of the company’s bosses.” Li Jiaqi once revealed in a live broadcast.

Simba has also continued to expand his business territory. He established “Xinxuan Investment” with a 95% shareholding ratio. But because of the collapse of his personal image, the companies associated with him are often implicated. For example, the starting shares of a listed company invested by Xin Xuan, because of the Simba “road closure” incident, the company’s stock price fell to the limit for two consecutive trading days, and the market value evaporated by nearly 1 billion yuan.

Take the goods and the anchor also eat youth rice Li Jiaqi once laughed at himself in an event: “Even if he speaks again, there will be a day when his voice is muted, and even if he is on fire now, there will be a day when he disappears.” He has a clear understanding of his industry. An iron platform, streamlined internet celebrities, and anchors are also a career that eats youthful meals.

In fact, the role played by the Internet celebrity economy in the live broadcast industry is also experiencing more contradictions. For example, anchors want to channel traffic to their own personal IP traffic pools through the platform, but for brands, they are increasingly not sure whether consumers place orders for people or for goods? The concessions offered by the brand owners to the real money and silver of the products have also become the credit for the anchor to win for the fans.

According to the data of the Wei Hotspot Big Data Research Institute, in the first quarter of 2021, in the total GMV list of live e-commerce anchors, Wei Ya personally contributed 7.15 billion yuan, Li Jiaqi contributed 4.5 billion yuan, Simba contributed 2.15 billion yuan, and the total GMV of three people Up to 13.8 billion yuan.

The head effect is significant, but data fraud and chaos emerge endlessly. Some media have reported that it only costs about 899 yuan to make a video with a million views in Kuaishou. In other words, the millions of popular anchors you see may have been bought.

Since the National Day last year, the supervision of live delivery of goods began to become stricter. In May of this year, the “strictest in industry history” laws and regulations were implemented, and all types of entities “before and behind the stage” and “online and offline” elements of live webcast marketing were all included in the scope of supervision.

At the same time, the cargo anchors are also facing the reality of reshaping the pattern and increasing competition in the industry. From 2017 to 2019, the market size of live broadcast e-commerce in my country increased more than 20 times from 19 billion yuan to 433.8 billion yuan, and the penetration rate of live broadcast e-commerce increased from 0.3% to 4.1%. However, after the outbreak of the new crown epidemic, consumers watched live broadcasts to buy things. Enthusiasm began to fade.

“Being a live broadcast celebrity is not a long-term solution. Transformation is a matter of time. People only see the successful Via, but they don’t see the tens of thousands of Vias who have not rushed out and fell. There are so many amateur internet celebrities. The cycle is only one week or even several days.” An MCN operator told AI Finance and Economics.

This article was originally produced by AI Finance and Economics, an account of “Finance World” Weekly. Please do not reprint it on any channel or platform without permission. Offenders must be investigated.

Henan can be said to be a treasure province. If you take it out, Zhengzhou, Luoyang, and Kaifeng can all be played. There is the “Shaolin Temple” of the ancestor of Zen, the “Longmen Grottoes” one of the three major grottoes, the “Yuntai Mountain” of the World Geopark, and the world in the Northern Song Dynasty. The first capital “Kaifeng Mansion”, as well as the Henan Museum, which was reopened after five years of retreat, the whole family can find the happy Zhengzhou Fangte, and travel to the Qingming Shanghe Garden in the Northern Song Dynasty in one second… Travel to Henan and enjoy a joy Family trip. Henan Museum Headed by the Palace Museum, several heavyweight museums in China have their own traffic and are extremely popular on the Internet. After five years of comprehensive upgrading and renovation, the main exhibition hall of Henan Museum will be opened for trial in September 2020. After opening, the museum has frequently occupied the hot search list with a series of “archaeological blind boxes” and “Tang Palace Night Banquet” that are advancing with the times, making this kind of originally niche place a popular place for people to visit. Internet celebrities punch cards. The museum has 140,000 cultural relics, among which the treasures of the nine major town halls are national treasures-the oldest musical instrument found in archaeology in China, and the world’s earliest playable instrument “Jiahu Bone Flute”; the “Lian” in the Spring and Autumn Period Crane Fang Hu”, “Fu Hao ^ Zun” in the late Shang Dynasty, and “Wu Zhuo Jie Bao Huan Emu Chuo ぁ⒔ Pu Chu Lian Po Ao⑹ called Xiao Jia Fei> Nian Bei Jie Xiao Pan 笏 Dangerous ┪ Nai Ning Suo Fei Fa Meng Song Gui 壑埂 Zhengzhou Fantawild World Fantawild World is the cartoon “Bear Infested” that landed around the city of Zhengzhou. Not only children, but also young people like Internet celebrities to check in. The park is divided into two parts: Happy World and Dream Kingdom. There are many projects and a variety of types. Dream castles, exciting roller coasters, romantic Ferris wheels, and high-tech 4D experiences, etc. Whether you are young children or over-aged “children” in their 20s, they can find their own adventures and happiness in them. Yuntai Mountain Hongshixia Yuntai Mountain Scenic Area is located in Jiaozuo City, Henan Province. It covers a huge area, and the most famous one is Hongshixia. Hongshixia can be said to be the originator of the Internet celebrity world. It was already very “red” before the term “net celebrity attractions”. The entire scenic area is famous for its red rock walls. The tour routes are basically waterfront. It is a scenic spot that can easily walk the whole journey and is friendly to the elderly and children. Except for the dazzling red cliffs in the scenic area, the whole journey through the canyon is full of water fun. The water flows from time to time into waterfalls and sometimes flat like a stream. The endless sound of water makes it easy to dry from the inside out. Longmen Grottoes Going to Luoyang, if you don’t get to the Longmen Grottoes, you will be lonely. The Longmen Grottoes are the longest-built grottoes in the world. Even people who are not interested in history will always come here to worship and check in. The grotto landscape is divided into two parts-Xishan and Dongshan grottoes, separated by a river in the middle, facing each other across the bank, 1 km long from north to south, there are 2345 existing cave statues and more than 110,000 statues. The stone statues in the grottoes are vivid and lifelike, or they are tall and towering, or they are delicate and exquisite. Every stone statue is mysterious, and people can’t help guessing the story behind them, indulging in the plausibility. In the world. Kaifeng Qingming Shanghe Garden With so many dynasties in Chinese history, the most fascinating ones are the Qing Dynasty and the Northern Song Dynasty. The capital of the Northern Song Dynasty was located in Kaifeng, Henan Province. If you come to Kaifeng for a trip, you will naturally take a walk in Zhang Zeduan’s famous painting “A River on the Qingming Festival”. The Qingming Shanghe Garden has moved the scenery and buildings in the picture into reality one by one. Walking into the garden, the buildings are magnificent and glorious, with ancient charm and charm. Among them, the area of ​​the entire garden is not too big, and you can walk around in about an hour, but if you want to take a closer look, it may not be too much in one day. In particular, the various characteristic performances in the park are imitating the city life and street performances of the Song Dynasty, and are also interspersed with historical allusions at that time, giving people the feeling of passing through in an instant. Shaolin Temple When it comes to Henan, the first reaction of many people is Shaolin Temple. Shaolin Temple was built in the 19th year of Taihe in the Northern Wei Dynasty (495 years), and is known as the “No. 1 Temple in the World”. The Shaolin Temple in history has been plagued by disasters. It was once given a reward and became famous in the world, and it has been repeatedly burned by wars. Today, the Shaolin Temple has a total of seven courtyards, mainly including Changyi Hospital, Tallinn and Chuzu Temple. Just by looking at the people who come here for sightseeing, you can see how strong its incense is, the whole temple is full of smoke and people come and go all the year round. Visiting Shaolin Temple, seeing the architectural temples is a kind of fun, and listening to the stories circulating in the temples is also not interesting. (You are welcome to like and leave a message in the comment area. For more exciting content, stay tuned / Failed Jinshi)

Shanghai Songcheng is located on the banks of the Huangpu River in Shanghai’s Pudong New Area. It opened on April 29 before May Day. The location of Shanghai Songcheng is very superior. The magnificent river view and the city landscape are in harmony with each other. The unique charm of Shanghai is the magic city. Here you can see it at a glance. The transportation here is also very convenient. I took Metro Line 1 and transferred to Line 13 from Shanghai Station to Shibo Avenue Station, and then walked about 3 minutes to Shanghai Songcheng. Unlike the Songcheng cities of Hangzhou, Lijiang and Sanya that have been visited in the past, Shanghai Songcheng is located in a 6-storey building. It used to be the factory building of the No. 3 Shanghai Iron and Steel Plant, and later became the stage of Baosteel and World Expo. , Now it has been transformed and upgraded into the grand stage of Shanghai Songcheng Performing Arts Kingdom World Expo. Although Songcheng is concentrated in this 6-storey square building, the content is very rich, and each floor has its own excitement. For example, the Crossing Street and Magic Street on the 1st floor, the Book Bar on the 2nd floor, the Modern Dressing Hall and the Eternal Love Street on the 4th floor, the Tianshang Street Market and The Arabian Nights on the 6th floor, the Fairy Valley on the top terrace, and the Cliff Theater. A place worth checking in. Of course, the performing arts show here is even more exciting, and contains multiple theme shows. I remember that the first time I went to Songcheng, I went to Songcheng, Hangzhou. Both the internal layout and the soul “Songcheng Eternal Love” left a deep impression on me. I can also learn about the city while playing. history and culture. Shanghai Songcheng has also been combined with Shanghai’s profound historical and cultural heritage, both in the old and now, and this is what attracts me. Whether it is Shanghai in the last century or Shanghai today, this international magical city has always been a place to lead the trend. Walking into the dressing hall and wearing a distinctive cheongsam, it feels like a journey. Some people say that the bigger the easier the nostalgia, I think it’s not wrong at all. The past years are exactly what we are looking for now. Tianshang Street Market, in addition to the modern era, I think the most attractive place, but also a place beyond the film. The Arab elements of the Middle East are integrated here. The colorful products and the exotic scenery will give you the illusion of entering the Middle East. The color is visually enjoyable, and it gives people a very strong sense of impact. I believe everyone will scream great love when they see it! Since the opening of Shanghai Songcheng, “Elf Valley” has become a super popular check-in spot. There is an exotic “Hobbit House”. The houses are very exquisite and the details are well handled, attracting countless people to come here. Check in and take photos, just take a shot, it is the kind of beautiful blockbuster with its own ins style. Of course, as the “Shanghai Eternal Love” performance show that must be watched in a lifetime, it is a must-see, and it is the soul of the entire Shanghai Songcheng. “Shanghai Eternal Love” is divided into five acts, namely “Tracing the Origin of Shanghai and Shanghai”, “1921”, “Modern Times”, “Shanghai People”, and “Wind from the Sea”. Each act is performed very wonderfully. In addition to “Shanghai Eternal Love”, if it is a parent-child tour, “WA! “Dinosaurs” is a must-see; if you are a couple, a girlfriend or a family, you must watch “Passionate Samba”. This is a passionate and exciting food show. You can enjoy the delicious food while watching the performance, it feels natural Very pleasant. I don’t know, have you checked in at “Shanghai Songcheng” recently? What are your impressions of the play experience there? If you haven’t been, do you plan to visit Songcheng in Shanghai? Welcome to leave comments.

Morocco, located in the coastal area of ​​North Africa, is a standard Arab country. The main ethnic groups in the country are Arabs and Berbers. In recent years, Morocco has become more and more popular with Chinese tourists. When Chinese tourists come to Morocco, they often go to three landmark destinations-Marrakech, Chefchaouen and Fez, especially with the “World.net” Chefchaouen, known as the “Red Ancient City”, has fascinated most international tourists for many years because of its colorful blue, and has become a must-see destination for travel in Morocco. This trip is no exception, but unlike other tourists, we rent a car in Morocco by car. It takes only 4 hours to drive from the old city of Fez to Chefchaouen, and the scenery along the way is mostly mountainous. When I was approaching the destination from the mobile navigation, the car happened to be at a corner of the mountainside. Looking out the window, the small town in the distance was dazzling blue and white in the noon sun, where I was dreaming. Chefchaouen. The old city of Chefchaouen is built on the hill, so cars are inaccessible. If the hotel you book is in the old city, you can only park your car in the parking lot outside the old city and enter the city with your luggage. This famous tourist city almost satisfies most people’s fantasy of the fairy tale world, because Chefchaouen is not only full of dreamy blue and fresh air, but also countless winding streets that are just right. Moreover, this old city with a history of more than 500 years has a very strong personality. You must unconditionally accept its personality to fall in love with it, otherwise you will not be able to stay for a day! Visiting the streets and lanes of Chefchaouen, we were prepared for most locals not to cooperate with the photo, so before we want to take pictures of the locals, we must first politely ask the other party whether they agree. But as netizens said, local people are very reluctant to take pictures, and the chance of me being rejected is more than 90%! What’s even more exaggerated is that I haven’t even raised the camera, just hung it on my chest. Some ten-year-old children ran over and pointed at the camera and said “NO! NO! NO!” Out of respect, I took the SLR. Put it into the backpack, and only use a small card machine to take pictures of Xiaojing and the streets. There was a saying on the Internet that most of the residents living in the old city of Chefchaouen are Berbers. They are very sensitive to taking pictures, especially tourists who take pictures of them are blasphemy, which will bring them to themselves. Disadvantage, especially bad for women and children. But if the opponent is not a Berber, he will be much more enlightened. So here, we are more shooting the back of the locals. Choose a street view angle, look around, wait for someone to pass in front of me and leave me behind before raising the camera. When we first entered the small town of Chefchaouen, we followed the map to find the hotel booked. However, the hotel was not in the location marked on the map. This made me panic and looked around anxiously. At this time, a young local guy stopped as he walked in front of me and asked what I was looking for. I said the name of the hotel, and he said it in a “Ula-Ula” way. I only understood the sentence “I will continue.” Go ahead for a while”. To be honest, in the face of this winding alley, it is difficult for us to understand what he said. He also saw my doubts and blurted out-“follow me”. Followed him along the road for five minutes and finally reached the hotel he was looking for. It turned out that this hotel was in the hilltop area. I subconsciously took out my change to express my gratitude, but he waved and refused. He said that he was selling blankets at the intersection where he met me, and he welcomed me to patronize. Although we did not buy anything in his shop, he still enthusiastically introduced the good restaurants and attractions around him. His kindness also made us less uneasy and suspicious about the shopping in Chefchaouen’s old city. I even think that the businesses in the old town are as kind and helpful as this little brother. Saying goodbye to my brother, we also put down our guard and walked into the criss-cross streets of the old Medina of Chefchaouen. This is like another world, like an indulgent shopping paradise that will empty your wallet. Copper plates, shawls and jewelry exude an alluring light in front of the shop. Hand-woven tapestries, handbags and rich spices fill your senses, beautiful Moroccan slippers and bottles and jars of various colors. Full of tables and shelves. Tips: You can bargain in Moroccan street or market transactions. Generally, it can be halved on the basis of the vendor’s bid, and then gradually negotiate concessions until the transaction is reached. After completing the transaction, it is best to say Shukran (Thank you in Arabic) with a smile to show your gratitude. According to the recommendation of the brother of the blanket shop, walked out of the old town and found an Italian restaurant on a street corner. The shop is not big, and there are two girls with outstanding figures and looks taking care of it. We decided to settle the meals here for the next two days, because here you can not only eat delicious pizza and pasta, but also beautiful women to watch, which really makes us have a special liking for this small shop. To enjoy the perfect meal, we walked to the opposite mountain. There is a mosque on the hill of Chefchaouen, which is said to be the best place to overlook the entire town. As night fell, there were no tourists left, only we were waiting for the night view of Chefchaouen. The breeze is blowing with coolness, and with the dog barking from time to time, guarding this blue town and the fiery sunset, I feel a little happy at this moment.

Over time, brands, especially luxury fashion, gradually expand their reach globally. Some Asian countries such as China, Japan, and Korea have become potential markets for big fashion houses. This led to the Asian model’s shine on the fashion map. They become muse, the face representing many brands. Besides, they also have expensive shows at international fashion weeks. Jade Nguyen – Vietnamese model is welcomed by many fashion houses Jade Nguyen (born in 2001) has two French-Vietnamese bloodlines. Her father is Vietnamese. She is 1.76 m tall, has an angular face, sharp eyes. The female model shows off well, consistent with the spirit of high fashion. Jade Nguyen is considered as a potential young model generation in the current fashion village. Before falling in love with fashion, Jade Nguyen worked as a seasonal worker in a ski resort. She came to Paris (France) to study Art History. Jade was discovered on the street. Fashion photographer Noel Quintilla took a picture of her and posted it in an Italian magazine. Jade Nguyen is currently sought after by many brands. Photo: @nnguyenjade. Jade Nguyen quickly joined the model management company Elite Model. A Vietnamese girl started her career thanks to her presence Milan Fashion Week Spring – Summer 2021. On the 3 days before the event, the representative contacted Jade Nguyen. “The agent said that the brands wanted to invite me to work with. I was hesitant because I did not know if I did well what I learned. And everything happened very quickly. I performed in Milan, Paris. Since then, I’ve been constantly in front of the camera, “Jade said. Jade Nguyen catwalk for top luxury fashion houses such as Chanel, Dior, Louis Vuitton, Chlóe. Besides, she also performed at the shows of Etro, Max Mara, Jacquemus, Isabel Marant, Gauchere … In February, the Vietnamese female model appeared on the cover of the magazine ELLE France. She also appeared in the February issue of the magazine Harper’s Bazaar Singapore. Recently, Jade Nguyen participated in the campaign to promote Louis Vuitton’s Spring – Summer 2021 collection. In addition, she accepted an invitation to take photos for the new campaign from Calvin Klein. Yumi Nu – the first Asian oversized model to appear in the swimsuit magazine Yumi Nu was born and raised in New Jersey, USA. She has two Dutch-Japanese bloodlines. Nu experienced adolescence with physical insecurity and racism. Yumi Nu uses her confidence and positive thoughts about her body to enter the fashion industry. Photo: @_yumi_nu. Yumi Nu is determined to become a model even though she goes against the standard of physique in the fashion industry. March 18, the magazine Sports Illustrated Swimsuit posted a photo of Yumi Nu. “I’m very proud of making history. I was the first curvy Asian model Sports Illustrated “, Shared Yumi Nu. The appearance in the swimsuit magazine has a special meaning to Nu and other oversized women. She confided: “Asian-American women are embarrassed to show off their sexy bodies and looks. Me and other full-fledged girls have to fight when their voices are not strong enough. From deep inside, I have. I am beautiful “. With confidence in her body and modeling work, Nu wants to spread the message of stopping violence with Asians. Sora Choi – Korean model has many impressive numbers Sora Choi has a sexless beauty. She is one of the few famous Korean models in the international fashion industry. Choi modeled in high school. When she attended a meeting of a modeling agency in Seoul (Korea), she quickly signed a contract. Long legs, born in 1992, also studied in the Department of Modeling at Dongduk Women’s University. This is one of the leading women’s fashion schools in Korea. According to the South China Morning Post , Sora Choi has more than 400 catwalks, up to now. She also shot 25 fashion magazine covers, covers Vogue, Harper’s Bazaar, Mare Claire . Spring – Summer 2019, Korean female models perform more than 50 shows in the world’s top fashion weeks. Sora Choi belongs to the group of expensive Asian models that show at international fashion weeks. Photo: @ sola5532. Sora Choi shared above The Korea Times : “I am 1.79 m tall. I am taller than the average female model on the runway. I do not have a small face or good body proportions. try”. Choi’s strength as a fashion model is his diverse facial expressions. She can appear with any hairstyle or makeup style. With a small body, the female model can wear all types of clothes. In 2017, long legs born in 1992 made the list of the top 50 models by Models voted. In 2020, Sora Choi received the “Model by Readership” award of this page. Luu Van – Asian model won high rankings in fashion history Liu Wen (Liu Wen) comes from Hunan Province, China. She grew up in a working family. Long legs born in 1988 had absolutely no concept of fashion while at home. In 2005, Luu Van participated in a model contest. Victory did not name Luu Van, but the contest that year brought her to the world fashion village. In 2008, long-legged Chinese people came to Paris (France) to sign a contract with the model management company Marilyn Agency. In February 2018, the female model appeared on 4 articles of the magazine Vogue China. Also during this time, Luu Van debuted on Burberry’s catwalk, finishing at the Trussardi show Milan Fashion Week autumn winter. She continued to perform for Chanel, Jean Paul Gaultier and Hermès now Paris Fashion Week . In March 2009, Luu Van won 74 fashion shows in New York (USA), London (UK), Milan (Italy) and Paris (France) in the Fall-Winter fashion season. This was considered a very high number of shows for a model at that time. Luu Van also holds the record for being the most Asian model on the catwalk in a fashion season. Luu Van performs the catwalk and plays advertisements for a series of big names in the fashion village. Photo: @liuwenlw. In 2009, Liu Wen became the first Chinese and East Asian model to catwalk for Victoria’s Secret. She continued to appear in lingerie fashion show 2010-2012 and back in 2016. In 2013, Luu Van became the first Asian to be in the top 5 list of “World’s Highest Paid Model” of Forbes . In the same year, she ranked 3rd in the top 50 due to model Models voted. In 2017, Liu Wen was the first Chinese model to take a magazine cover photo Vogue US issue of 125th anniversary. She stood shoulder to shoulder alongside other famous models such as Adwoa Aboah, Ashley Graham, Gigi Hadid, Imaan Hammam, Kendall Jenner and Vittoria Ceretti. The tallest models on the catwalk Lingerie model Karlie Kloss, Caroline Trentini and many long legs impress by her outstanding height.

Only two years after listing on the US capital market, Ruhan Holdings is about to delist.

Before the market on April 21, Eastern Time, Ruhan announced that it had completed the privatization transaction and the company was delisted from the Nasdaq immediately. As a well-known MCN company, Ruhan Holdings chose to delist soon after it went public, which aroused widespread concern.

Complete privatization and delisting

On April 22, Ruhan Holdings announced that in accordance with the agreement and merger plan announced on February 3, 2021, Ruhan Holdings and RUNION Mergersub Limited (hereinafter referred to as “Merger Sub”) have completed the merger. RUNION Holding Limited is the target company of Ruhan Holdings, and Merger Sub is a wholly-owned subsidiary of RUNION Holding Limited. After the merger, Ruhan Holdings completed the delisting of US stocks and became a wholly-owned subsidiary of the parent company.

At present, Ruhan Holdings has suspended its trading of American depositary shares on NASDAQ at the close of trading on April 20, 2021 (New York time). The company has also requested Nasdaq to submit a form to the U.S. Securities and Exchange Commission (SEC) explaining the delisting from Nasdaq and the cancellation of the company’s registered securities.

On April 3, 2019, Ruhan Holdings completed an IPO on Nasdaq with an issue price of US$12.5.But it broke at the opening,Quote $11.5, As of the day’s close, fell 37.2% to 7.78 US dollars, with a market value of 649 million US dollars.

At present, Ruhan has been suspended on Nasdaq, April 19 is the last trading day before the suspension.It closed at US$3.4, a 72.8% reduction from the issue price, and the total market value was US$281 million.

On November 25, 2020, Ruhan announced that it had received a privatization offer from the company’s three founders, Feng Min, Sun Lei, and Shen Chao (buyer group). According to the offer,The buyer group proposes to privatize at a price of 3.4 US dollars per ADS.This price is higher than Ruhan’s stock price at that time, but much lower than the IPO issue price.

According to wind data, as of February 3, 2021,Feng Min holds 25.75% Equity, Sun Lei holdsHaveWith 12.84% of the equity, Shen Chao holds 5.64% of the equity, and the three of them hold a total of 44.23%.

Ruhan Chairman Feng Min Picture source: every photo by reporter Zhang Jian (data map)

On February 3, 2021, Ruhan issued an announcement stating that it had signed a privatization agreement. According to the agreement,The buyer’s group will acquire all out-of-stock shares at a price of US$0.7 per share (or US$3.5 per ADS) in cash.

The price of this privatization agreement,72% reduction from the issue price. Regardless of dividends and other circumstances, investors who participated in the subscription during the IPO held a floating loss of more than 70%.

Over-reliance on head influencers

According to Wind data, from fiscal year 2019 (April 2018 to March 2019) to fiscal year 2020, Ruhan Holdings’ revenue was 1.093 billion yuan and 1.296 billion yuan, but its net profit has been at a loss.

Wind data shows that from fiscal year 2019 (April 2018 to March 2019) to fiscal year 2020, Ruhan Holdings’ gross profit margins for sales were 31.28% and 37.79%, respectively; however, the company’s net sales margins were always negative, respectively. -7.77%, -7.55%.

According to Ruhan Holdings’ financial report for the second quarter of fiscal 2021 (corresponding to the third quarter of 2020), the company’s total revenue for the quarter was 248.5 million yuan, a year-on-year decline of 9%; net profit was a loss of 31.2 million yuan.

Behind this, Ruhan Holdings has never created another top-flow internet celebrity.

According to public information, from 2018 to 2020,Ruhan Holdings’ head internet celebrity Zhang Dayi’s stores contribute more than half of the company’s revenue. The side effect of this structure is that when the top artist faces major negative news, the company will suffer losses together.

In April 2020, Zhang Dayi’s negative incident was exposed. Ruhan stated in previous documents that the incident had a significant adverse impact on the company’s reputation, business, and ADS transaction prices.

According to the financial report of Ruhan Holdings, as of September 30, 2020, the number of the company’s contracted Internet celebrities increased from 146 in the same period of the previous year to 180, and the total number of fans increased from 188.8 million in the same period of the previous year to 295.3 million. The number of head influencers increased from 5 to 8 in the same period last year, and shoulder and waist influencers increased to 45.

However, the service revenue generated by the 8-bit top influencers in the platform mode only accounts for 28% of the total service revenue, None of the newly added internet celebrities contributed 10% of their revenue.

Miss the live broadcast

In addition to relying too much on top-flow internet celebrities, missing the live broadcast may be another mistake of Ruhan Holdings.

In the early days, Zhang Dayi used Weibo to promote and serve as a Taobao traffic portal. On Double Eleven in 2016, Zhang Dayi’s store broke into the second place in the Taobao women’s clothing category, with a transaction volume exceeding 100 million. At the same time as Zhang Dayi, there are also traditional Internet celebrities such as Sydney and Yu momo. At that time, Taobao even made a documentary called “Internet Celebrity” specifically for her.

In fact, Zhang Dayi started very early in the field of live e-commerce. At the Taobao Live Festival in 2016, she drove 20 million transactions in two hours, and the number of viewers exceeded 410,000, setting a record. At that time, Taobao Live was only established for 100 days.

After the Double Eleven live broadcast in 2016, Zhang Dayi said in an interview with The Economic Observer: “It’s a bit tired. The long live broadcast mode of competition will cause everyone to be aesthetically tired. I think after Double 12, this mode will change. Because the conversion rate of live broadcast is decreasing.” In the same year, Wei Ya stepped onto the live broadcast stage.

Image source: Data map taken by reporter Zhang Jian

By the Double Eleven in 2019, the number of viewers who squeezed into the live broadcast rooms of Wei Ya and Li Jiaqi exceeded 40 million and 30 million, respectively, while the number of people in Zhang Dayi’s live broadcast room was 10 million; Wei Ya’s live broadcast sales exceeded 2.7 billion yuan, and Li Jiaqi’s Sales exceeded 1 billion yuan, while the personal brand turnover of Zhang Dayi’s Taobao store during the same period was 340 million yuan.

Double Eleven in 2020,Li Jiaqi and Wei Ya’s live broadcast sales reached 7.06 billion yuan and 8.76 billion yuan, respectively, while Zhang Dayi’s data was only 240 million yuan..

In essence, Zhang Dayi is not a “carrying anchor”. She has her own store and produces her own branded products. Ruhan also supports her with a huge factory and supply chain system.She is a “seller anchor + shop owner”, Appearing in the live camera is also to promote the products of their own stores, it is difficult to reverse their thinking to help other brands’ sales.

On the other hand, Li Jiaqi and Wei Ya are cooperating with multiple brands, and at most they produce some co-branded models. This model is obviously “much lighter” than Zhang Dayi’s online celebrity store.

One thing that cannot be denied is that the era of graphics and text with Zhang Dayi as the mainstream has passed. Guosen Securities Research Report pointed out: “Internet celebrity delivery methods are constantly advancing to a more efficient mode, from early graphic dissemination to current short video/live broadcast, etc., Drove the growth of batch after batch of Internet celebrity KOLs, and at the same time increased the difficulty of continuous operation of Internet celebrities. ”

It is worth noting that as early as when Ruhan Holdings broke out on the first day of listing, Wang Sicong once commented: “There are three problems with Ruhan’s business model: first, the large amount of marketing expenses is puzzling; second, it relies too much on top brand. Red Zhang Dayi; third, no new internet celebrities have been cultivated, and the internet celebrity marketing model has not been successfully verified.

Edit| Sun Zhicheng Wang Jiaqi

Proofreading| Lu Xiangyong

Daily Economic News Comprehensive Every Economics App, China Business News, Red Star News, etc.

Daily economic news

Celebrity endorsements of financial products must be careful, and financial consumers must treat celebrity endorsements rationally, and effectively guard against financial traps.

On April 22, the Consumer Rights Protection Bureau of the China Banking and Insurance Regulatory Commission issued the second issue of 2021 risk warning, reminding financial consumers to treat celebrity endorsements rationally, to “three look and one prevention”, and to effectively prevent financial traps.

The China Banking and Insurance Regulatory Commission stated that when consumers choose financial products or services, they should not blindly believe in celebrity endorsements, and should treat the products or services of “star endorsements” rationally. We must insist on rational investment and value investment. It is not advisable to pursue “quick money” blindly, and we must abandon the concept of getting rich overnight. Be cautious about financial products that promise higher-than-average returns, and don’t believe in false propaganda such as high returns and risk-free.

In recent years, with frequent P2P thunderstorms, many celebrities who have endorsed P2P products have also become the focus of public opinion. There are also endless debates about whether celebrities should be responsible for the endorsed P2P products and whether they should participate in compensation. The China Banking and Insurance Regulatory Commission emphasized this time that celebrities and other public figures should abide by the “PRC Advertising Law” and other laws and regulations, and must not recommend or certify unused products or unreceived services, and must not know or know that advertising is false Still make recommendations and proofs. Before accepting endorsements, it is necessary to check whether the endorsement agency has legal qualifications, and whether the endorsed products and services are true in content and meet regulatory requirements.

Supervisory breakdown of the five common models of celebrity endorsement financial products

In recent years, with the rapid development of network technology, various Internet platforms and wealth management investment products have emerged one after another. Some institutions have invited celebrities to endorse promotion or platforms. Problems such as excessive publicity, promised high returns, and misleading publicity have seriously damaged financial consumption. The legitimate rights and interests of the person.

The China Banking and Insurance Regulatory Commission stated that currently, celebrities endorse a wide variety of Internet platforms or financial products, and there are roughly five common models:

One is to endorse the P2P platform. In recent years, platforms endorsed by celebrities have exploded, causing participants’ funds to be damaged.

The second is to endorse products suspected of illegal fund-raising. For example, the “Zhongjin Group” fund-raising fraud case has caused more than 10,000 investors to suffer capital losses.

The third is to speak for the Internet financial platform. The network platform is more convenient to operate, but it is also prone to problems such as risk warnings and insufficient insurance notification. Consumers should not ignore risk notifications due to celebrity endorsements.

The fourth is for financial products and platforms. For example, “Pan Asia Nonferrous” once invited a scholar to attend an event, using the aura of celebrities to mislead the public in consumption.

The fifth is to endorse certain types of products or the overall brand of bancassurance institutions. For example, celebrities act as bank credit card promotion ambassadors or publicity ambassadors.

In addition, the China Banking and Insurance Regulatory Commission proposed that some fans have no bottom line to chase stars, and irrational star-chasing behaviors such as raising funds for celebrities have also been used by criminals, causing some fund-raising chaos. Others use the celebrity effect to over-market and induce over-consumption and over-consumption, which may lead to problems such as excessive debt and violent collection.

The China Banking and Insurance Regulatory Commission emphasized that spokespersons and financial product suppliers should perform their responsibilities in compliance with laws and regulations. On the one hand, financial product suppliers should effectively regulate the financial marketing and publicity activities of their institutions and partners. Market operating entities that have not obtained the corresponding financial business qualifications must not carry out marketing and publicity activities related to the financial business; they must not use fraud or attract others. Marketing and promotion of financial products or financial services in a misunderstood manner; no guarantee promises regarding the future effects, returns or related conditions of the asset management products shall be made, and no explicit or implied guaranteed principal, no risk or guaranteed return shall be made.

On the other hand, celebrities and other public figures should abide by the “Advertising Law of the People’s Republic of China” and other laws and regulations, and must not recommend or certify unused products or unreceived services. Make recommendations and proofs. Before accepting endorsements, it is necessary to check whether the endorsement agency has legal qualifications, and whether the endorsed products and services are true in content and meet regulatory requirements.

Don’t blindly believe in celebrity endorsements, and be careful when you “call” young people

In response to the above-mentioned chaos, the China Banking and Insurance Regulatory Commission reminds financial consumers that financial product information is highly asymmetry and professional. If the spokesperson himself does not distinguish the endorsement product qualifications and does not understand the product risks, it may cause misleading publicity risks. Financial consumers should treat celebrity endorsements rationally, not blindly believe in celebrity endorsements, and should rationally treat the products or services of celebrity endorsements, so as to achieve “three look and one prevention” to effectively guard against financial traps.

The so-called “three look and one prevention” mainly include the following four aspects:

The first is to see whether the institution has obtained the corresponding qualifications. The financial industry belongs to the franchise industry, and it is not allowed to operate without a license or to operate financial business beyond the scope.

The China Banking and Insurance Regulatory Commission reminded that consumers should choose formal institutions and formal channels with corresponding financial business qualifications to obtain financial services. You can log on to the website of the financial supervision department and the website of the industry association to inquire about the relevant information of the institution, or verify the qualification of the institution with the local financial supervision unit.

The second is to see whether the product meets its own needs and risk tolerance. When consumers purchase financial products, they must understand important information such as product types, terms, risk levels, notifications and warnings, and choose appropriate financial products based on their own needs and risk tolerance.

“We must insist on rational investment and value investment. It is not advisable to pursue’quick money’ blindly, and we must abandon the concept of getting rich overnight.” The China Banking and Insurance Regulatory Commission emphasized.

The third is to see whether the income is reasonable. Investment and financial management risks and benefits coexist. Consumers should pay attention to whether they disclose risks and benefits truthfully in the face of marketing and promotion to prevent misleading or fraud. Be cautious about financial products that promise higher-than-average returns, and don’t believe in false propaganda such as high returns and risk-free.

The fourth is to prevent excessive borrowing. Look at advertising and publicity such as loan consumption and financial investment rationally, maintain a rational financial concept, and do not blindly follow the trend of consumption, lending and investment.

The China Banking and Insurance Regulatory Commission emphasized that young people, in particular, should be sensible in responding to fan support, borrowing and chasing stars, and beware of financial traps such as illegal fund-raising.

Do a good job in dealing with P2P stock risks in three aspects

In recent years, with frequent P2P thunderstorms, many celebrities who used to endorse P2P products have also become the focus of public opinion. Stars such as Lang Lang, Tang Yan, Wang Han, Du Haitao have “stepped on thunder” as P2P endorsements. There are also endless debates about whether celebrities should be responsible for the P2P products they endorse and whether they should participate in compensation.

According to previous reports from many media, attorney Song Yixin, a partner of Shanghai Hanlian Law Firm, stated on “Tencent News Related Topics” that from the level of legal liability, there are two aspects.

First, if there is fraud in the products (including financial products) and services (including financial services) purchased or consumed by the victim, the victim should undoubtedly be held accountable from three aspects: criminal sanctions, administrative supervision, and civil claims. If there is no fraud in itself , According to the principle of de-rigid redemption, the company can only liquidate the company’s existing assets or even go bankrupt.

Second, if the relevant product has celebrity endorsements, according to the Advertising Law and other laws and regulations, check whether there are any false advertising and publicity, and there are endless and reasonable inspection obligations (as far as the scope of its ability is concerned, such as whether the agency product is legal Approved products, etc.), if not, the celebrity will not bear the responsibility after endorsement. If there is, it depends on the degree of infringement of the false advertisement and decides whether it should bear the responsibility for withdrawing the endorsement fee.

In January this year, the Beijing Chaoyang District Financial Dispute Mediation Center issued an announcement stating that some online lending institutions have hired well-known entertainers and public figures as advertising spokespersons for illegitimate gains, and used their influence to attract investors to buy illegal financial products. The above-mentioned advertising spokesperson failed to fulfill reasonable inspection obligations, made false propaganda, was at fault for the occurrence and expansion of the damage results, and bears inescapable responsibility.

The announcement emphasizes that from now on, please contact the natural person, legal person, or other organization (ie, advertising spokesperson) who has or is still in the P2P online loan advertisements and recommends or certifies related products and services in your own name or image. The center explained related issues and cooperated with the clearing of online loan platforms.

The relevant person in charge of the China Banking and Insurance Regulatory Commission recently stated at a press conference of the first quarter of 2021 that the P2P institutions in operation have been cleared, which means that P2P institutions have stopped developing new online lending businesses, and the existing risks have been reduced in an orderly manner. The follow-up is mainly to do a good job in the disposal of existing risks. The next step will be to work hard in several aspects:

The first is to increase the efforts to resolve the risks of normal exits from institutions. First, strengthen monitoring to prevent existing institutions from violating regulations. Secondly, innovate working methods, increase the intensity of asset disposal, comprehensively use a variety of methods to increase the repayment rate of lenders, and in particular, consolidate the main responsibilities of major online lending platforms. At the same time, we are accelerating the promotion of more online lending institutions to access the credit investigation system, intensifying punishment for dishonesty, and severely cracking down on malicious evasion of debt.

The second is to speed up the asset disposal of criminal case filing agencies in accordance with the law, coordinate the public security, judicial and other departments to increase the overall planning for the recovery and disposal of the assets involved in the case, improve the efficiency of case investigation and trial, achieve smooth case handling, and actively respond to the concerns of lenders.

The third is to focus on improving the long-term mechanism of online loan risk supervision. On the one hand, we will strengthen the monitoring of exiting institutions in stock, and at the same time prevent the emergence of P2P-like institutions. On the other hand, at the legislative level, relevant departments are promoting relevant legislation, such as the “Regulations on the Supervision and Management of Non-deposit Lending Organizations” as soon as possible. , Regulations will be promulgated as soon as possible, and continue to improve the long-term supervision mechanism in terms of system construction.

Millions of users are watching

On the cusp of trouble! The video of Tesla’s fire went viral, and the male passenger was unfortunately killed! Police: The cause is still under investigation! Accidents happen frequently, so does BYD have a chance?

what’s the situation? The stock market in this country suddenly plummeted, and the central bank showed an “eagle face”? Canada has taken steps to tighten, and the world is waiting with bated breath for tonight’s big show. Is it really going to change?

See also rumors that detonated the market! The two brokerage companies want to merge? The stock price rose instantly! Founder lost more than 100 people during the year. What happened?

Swipe! 3 billion market value is not accepted?The small market value is being abandoned by funds, the research cost of small-cap stocks is too high, and the fund manager: it is difficult for the black chicken to become a phoenix

What signal? Hundreds of billions of Zhang Kun increased positions against the market in the first quarter! 20 billion of funds are fully supported, continue to sweep into liquor stocks, and increase the allocation of bank stocks by 10 points

Heavy! The China Securities Regulatory Commission has clarified the nature of science and technology innovation, and financial technology and model innovation companies are restricted from listing on the science and technology innovation board!New indicators for the proportion of scientific research personnel, see the latest revision

Brokerage China is a new media under the securities market authoritative media “Securities Times”. Brokerage China has the copyright to the original content published on the platform. Unauthorized reprinting is prohibited, otherwise the corresponding legal responsibility will be pursued.

ID: quanshangcn

Tips: Enter the securities code and abbreviation on the WeChat account page of the brokerage firm to view the stock market and latest announcements; enter the fund code and abbreviation to view the fund’s net value.

Economic Observer Network reporter Xie Chuchu On April 22, the “first share of Internet celebrity e-commerce” Ruhan (NASDAQ: RUHN) announced that it had completed the privatization transaction. From the listing of Guangxi in April 2019 to the privatization now, Ruhan has ended its two-year listing journey.

With the privatization and delisting of Ruhan, how the Internet celebrity company maintains sustained and healthy profits has also become a topic of concern in the market.

Share price has shrunk 72%

According to public data, the affiliated company of Ruhan is Hangzhou Ruhan Holdings Co., Ltd., which was established in 2001. It is a celebrity e-commerce service provider. It is mainly engaged in the operation and establishment of social e-commerce online stores of Internet celebrities, with a fixed style. , For users whose personal brand has been formed, provide them with basic operation services such as supply chain management. In April 2019, Ruhan was listed on the Nasdaq, known as the “first share of Internet celebrity e-commerce”, and its well-known Internet celebrity “Zhang Dayi” appeared at the listing site.

Zhang Dayi is also the core of Ruhan. In 2014, with the first internet celebrity Zhang Dayi to establish a clothing store on the Taobao platform, Ruhan created a new model of “Internet celebrity e-commerce” and won SAIF Asia’s Series A financing in the same year. Subsequently, Ruhan gradually transformed from a single “Internet celebrity + supply chain” to a “Internet celebrity + Internet celebrity incubation + supply chain” model. At present, Zhang Dayi, the co-founder of Ruhan Holdings, is also the CMO of Ruhan Holdings. The clothing store “My Favorite Wardrobe”, founded by Zhang Dayi and opened the door to Ruhan, currently has more than 10 million fans; in 2016, Zhang Dayi opened an underwear shop and a make-up shop on Taobao; June 2018 , Zhang Dayi founded his own beauty brand BIGEVE BEAUTY, with more than one million fans.

Behind Ruhan, Alibaba is also the key. According to official website information, Ruhan is the only MCN (Internet celebrity economic operation model) institution in which Alibaba has invested. In 2016, it received hundreds of millions of C rounds of financing led by Alibaba, and landed on the NEEQ in the same year.

Although it is the “first share of Internet celebrity”, Ruhan’s performance in the capital market is not good. Ruhan’s issue price was US$12.5, but it broke at the opening. As of the end of the day, it fell 37.2% to US$7.78, with a market value of US$649 million.

Pursuant to the terms of the merger agreement, on the effective date of the merger (the “effective time”), each American depositary share (“ADS”) of the company representing the company’s five Class A common shares will be issued and the U.S. deposits circulated immediately before the effective date. The depositary receipts and the related shares represented by such American depositary receipts are cancelled in exchange for the right to receive $3.50 in cash (without interest) per American depositary receipt. This price is a far cry from Ruhan’s issue price (US$12.5) two years ago.

Behind the delisting

Why do we have to exit quickly after only two years of listing? What plans will there be in the future? In this regard, Ruhan responded to the reporter of Economic Observation Network, and all the announcements shall prevail.

According to Ruhan’s financial report, as of the third quarter of 2020, the company’s revenue was 249 million yuan, a year-on-year decrease of 9% from 272.7 million yuan in the same period in 2019, and a net loss of 31.2 million yuan. According to external analysis, Ruhan’s loss and delisting were due to the fact that, on the one hand, too many resources were concentrated on the head, such as Zhang Dayi himself; on the other hand, he missed the live broadcast.

In fact, when Ruhan went public, Wang Sicong, the son of Wanda Group CEO Wang Jianlin, once commented: “The monetization of Internet celebrity KOL is not the problem, but Ruhan’s company. Ruhan’s business model has three problems: first, The large amount of marketing expenses is puzzling; secondly, relying too much on the top-brand internet celebrity Zhang Dayi; thirdly, no new internet celebrities have been cultivated, and the internet celebrity marketing model has not been successfully verified.”

The “reliance on top-brand internet celebrity Zhang Dayi” is also reflected in the company’s financial performance. According to public information, from 2018 to 2020, the stores of Zhang Dayi, the leading internet celebrity of Ruhan Holdings, accounted for more than half of the company’s revenue. In April 2020, Zhang Dayi’s negative incident occurred. On the same day, Ruhan’s stock price plummeted by 10%, and its market value lost $22 million overnight. In the third quarter 2020 financial report, Ruhan also attributed the significant reduction in product sales to Zhang Dayi’s negative publicity impact since April 2020.

According to Qixinbao data, on May 29, 2020, Hangzhou Ruhan Holdings Co., Ltd. undergoes an industrial and commercial change. Alibaba (China) Network Technology Co., Ltd. and other 8 corporate shareholders withdraw from the investor sequence. After the exit, the company has a total of 4 The natural person shareholders are Feng Min, Annan, Shen Chao and Zhang Yu.

Regarding the problem of missing the live broadcast outlet, according to the reporter of Economic Observation Network, Ruhan has always emphasized that it attaches great importance to the value of “live broadcast”, and will start to deploy its live broadcast business separately in the second half of 2019. In addition, since 2017, Ruhan has begun to sign external celebrities, gradually extending from a single self-operated Taobao store model to a platform model where third-party brands and stores bring goods. As of September 30, 2020, there are nearly 180 celebrities in the head, middle and lower parts.

According to Ruhan’s 2020 third-quarter financial report, the proportion of revenue from live broadcast to platform model revenue has increased from 2% to 26%. From the perspective of the income of celebrities, the top celebrities are still the main force in generating income. The financial report shows that as of September 30, 2020, Ruhan has 8 top celebrities, generating about 28% of the total income; there are 24 central celebrities, and the income is similar to that of the top celebrities, accounting for about 33% of the total income. %.

Luoyang Longmen Mountain, 303.5 meters above sea level, has two peaks facing each other in the east and west. The Yi River flows slowly to the north, and the natural scenery is very beautiful. However, according to legend, in ancient times, Longmen Mountain was a connected whole. Because the Yishui River was blocked on the south side of the mountain, flooding was often caused. So Dayu sculpted Longmen Mountain during water control and divided it into east and west halves, allowing the water to flow out to the north. Since then, the “Longmen Mountain” has been hailed as the first of the eight scenic spots in Luoyang. The Longmen Mountain that Dayu excavated back then is where the Longmen Grottoes are now. According to records, the Longmen Grottoes began to be carved when Emperor Xiaowen of the Northern Wei Dynasty moved to Luoyang. In the 16th year of Taihe in the Northern Wei Dynasty (493), Emperor Xiaowen ordered the construction of a grotto on the Longmen Mountain. After more than 1,400 years of construction in more than 10 dynasties such as Eastern Wei, Western Wei, Northern Qi, Sui, Tang, Five Dynasties, Song, etc., it became the longest-built grotto in the world. According to statistics, there are 2,345 existing cave niches, more than 100,000 statues, and more than 2,800 inscriptions on steles. They are a collection of sculptures, architecture, calligraphy, costumes, literature, religion and many other art forms. They are the world’s largest statues and largest scale. The treasure house of stone carving art, together with Dunhuang Mogao Grottoes, Datong Yungang Grottoes, Tianshui Maijishan Grottoes, are called “China’s Four Great Grottoes”, and it ranks first among all the major caves in China. These more than 100,000 statues and inscriptions on the steles are densely distributed like honeycombs on the 1km-long Longmen Mountain and Xiangshan rock walls on both sides of the Yishui River. The largest one is 17.14 meters high and the smallest is only 2 cm. For more than a thousand years, although the grottoes have been damaged to varying degrees due to natural wind erosion and man-made destruction, their lifelike and ingenious carvings have been admired to this day, and are hailed as the pinnacle of Chinese stone carving art. It is worth mentioning that the Longmen Grottoes are also the only royal grottoes in the world. Most of its statues are built by royal nobles. Among them, the Lucena Buddha carved by Wu Zetian according to his appearance is the most famous. This Buddha statue is 17.14 meters high, with a plump and round face, serene and majestic, and its image is admired by many Buddhist believers at home and abroad. It is known as the “most beautiful Buddha in China”. The Three Caves of Binyang, excavated in the Northern Wei Dynasty (500 AD), were built by Emperor Xuanwu of the Northern Wei Dynasty for his parents, Emperor Xiaowen and Empress Dowager Wen Zhao. The “Scissor Hand” Buddha statue that is popular on the Internet is located in Binyang North Cave among the three holes. This statue of about 10 meters high is called “the cutest Buddha in history” because of the broken right thumb, just like the cute “scissors hand”. . The Ten Thousand Buddhas Cave, completed in the first year of Tang Yonglong (AD 680), is the most complete cave in the Longmen Grottoes. On the wall outside the cave is a statue of Avalokitesvara with a height of 85 cm. The left hand holds the bottle clean and the right hand raises the dust. The posture is natural and graceful. It is said that the artist Mei Lanfang spent two hours here when he wrote and acted the Peking Opera “Luo Shen”, and then he was suddenly enlightened and the performance was a great success. It is said that the lotus roof of the Great Hall of the People in Beijing was designed based on the lotus relief in the lotus cave of the Longmen Grottoes. However, it is regrettable that a large number of exquisite statues in the Longmen Grottoes were insanely robbed and vandalized in the 1930s and 1940s. Some are stored in overseas museums, and some are still missing. This is not just the Chinese nation’s whereabouts. The pain is the shortcoming of human civilization.

eZubao, Zhongjin Assets, Group Loan, Wanglibao, Youyi.com, Love Investment, Love Money Jin······

They have invited celebrities to endorse, involving Huang Xiaoming, Lang Lang, Zhao Yazhi, Tang Yan, Wang Baoqiang, Tang Guoqiang, Zhang Tielin, Wang Han, Du Haitao, Yang Di and many other celebrities. Under the aura of celebrity endorsements, ordinary people believe in these platforms, blindly “go into the pit”, put their savings and even pension money into it, and finally have accidents one by one, and they have lost their money.

Earlier, the Financial Dispute Resolution Center of Chaoyang District, Beijing issued an announcement in which the celebrities who had endorsed P2P should do their responsibilities for their endorsements.

On April 22, in response to the problems of some financial products endorsed by celebrities, the China Banking and Insurance Regulatory Commission issued a reminder on being alert to the risks of celebrities endorsing financial products. The endorsements of celebrities and other public figures shall abide by laws and regulations such as the Advertising Law of the People’s Republic of China. For recommendation and certification of unused commodities or unreceived services, before accepting endorsements, it should be checked whether the endorsement agency has legal qualifications, and whether the endorsed products and services are true in content and meet regulatory requirements.

In other words, celebrities can only endorse the goods they have used or services they have received. Once celebrities do not reflect the truth to the public, they are suspected of false advertising, and they must bear joint and several liability with advertisers.

At the same time, on May 1 this year, the “Regulations on the Prevention and Treatment of Illegal Fund Raising” will be officially implemented, with special reference to the relevant responsible entities such as illegal fund-raising persons, illegal fund-raising facilitators, Internet information service providers, advertising operators and publishers. Administrative and criminal penalties. This is tantamount to intensifying the punishment of celebrity endorsement responsibilities.

Of course, no matter how you will be held accountable afterwards, for the common people, precautions are the most important, especially investment-related, we need to be cautious and then cautious.

It’s one thing to look good on clothes, but it’s another thing to look good on yourself. Obviously, the latter is more important. Not everyone can control the pink dress. For people with no temperament, the upper body effect tends to be vulgar. However, Meng Wanzhou didn’t look tacky at all. The calm and calm look and her confident steps completely defeated the sense of vulgarity.

Although Meng Wanzhou does not have a slender figure, this does not hinder her temperament and charm. The white V-neck blouse on the inside is very comfortable. The V-neck design makes the shoulder and neck line more slender. Wearing a simple and advanced pearl necklace gives people a dignified and atmospheric sense of sight. The jet-black hair was scattered on the sides of both shoulders naturally, simple and steady.

You see, Princess Meng Wanzhou’s plump figure is still so photogenic. Under the bare face, a smile is beautiful and comfortable and eye-catching. Every step I take is full of confidence. Therefore, girls who are slightly fat should not be too anxious. In terms of temperament and figure, temperament is more important~

There is a saying that Meng Wanzhou’s fashionable clothing is really good. Meng Wanzhou wore a navy blue dress with rose-red fringe, which was extravagant and retro. The two-color lapel design is eye-catching and youthful. The dark main color, especially hides the flesh and looks thin. I am very concerned about my body, and choosing dark clothes will rarely make mistakes~

You can also try the “light + dark” color combination, and use dark colors wherever the flesh is too fleshy. If you have a pear-shaped figure, then training dark pants/skirts for the lower body can be quite thin~ At this time, it is nice to wear a light-colored top or even a light-colored waistcoat. For example, Meng Wanzhou’s dark and light outfits in the picture, do you think the princess has lost a lot of weight?

For the same reason, those with fat upper body should choose dark top clothes. Wear a light-colored blouse inside a dark slim-fit jacket, which is layered and not bloated. Choose light-colored trousers/skirts for the lower body, which are still fashionable and photogenic. Meng Wanzhou has tried a variety of color schemes, and every time he is so naturally photogenic. I have to admit that the princess’s fashion digestion is too good. And has Mumeng discovered that she always uses a bag when she goes out?

The gray-brown three-dimensional big bag is very retro and stylish. Speaking of retro, there is definitely more than one style that matches with retro items. Daily leisure or commuting to attend occasions, retro items will not make you lose face. I saw Meng Wanzhou still carrying this retro bag, with a black retro woolen coat that is even more noble.

The pure black shape naturally has pure white outfits. Meng Wanzhou paired with a white gold-buttoned suit dress, which has a special atmosphere of the queen’s inner taste. Silver stilettos high heels, flamboyant in the dark. It seems simple and low-key, but Hin has a gas field, just like Meng Wanzhou himself.

No wonder Meng Wanzhou looks so rusty in his retro daddy pants. Neutral blue and white striped shirt, full of retro lazy style. Wear a light-colored vest outside, mix and match very aura. Under the shining of eyes, Meng Wanzhou is like an imposing and confident queen. As the face of our countrymen, Meng Wanzhou brings us more than simple clothes and dry goods. I sincerely hope that the princess will return home safely and soon!

Tucao deceived by photos and videos is endless. The refined beautiful pictures, the selective lens angles, and the over-propaganda of the name have all affected the tourists when they choose their destinations. In the end, as much as they expect, they are as disappointing as they are. For example, the ancient city of Phoenix, Dali, and Lijiang in your imagination are quiet and comfortable, full of literary and artistic atmosphere, but in reality it is extremely noisy. The long streets are crowded with tourists, and people will sell you garlands and take pictures anytime, anywhere. For another example, the most beautiful corners, sunny walls, and milk tea on Gulangyu Island are actually not the most soulful place on this island. Those beautiful photos that are endlessly refined, if the filter is removed, they are just a very ordinary corner. As for the sunny wall, that’s also a matter of going home and spraying a few words on the wall, which is about Jay Chou. As for milk tea, in addition to the story and feelings, only expensive and unpleasant. This is a “bad thing” that the picture does not match the facts, and it succeeds in making tourists crooked. But these, at best, will only bring you the expected gap of poor experience. Some real cheating is really a cheat. Recently, it is more common to show huskies as wolves in zoos for tourists to visit. According to the development of this method, I am really afraid that one day employees will directly wear animal holsters and dress up as animals for tourists to visit. There is also the Hunan “Mirror of the Sky” that was exposed last year. It is actually just a few pieces of glass. This name is even more titled than our daily life. But in fact, affected by the heat of the Chaka Salt Lake in Qinghai, many “sky cities” and “sky realms” have appeared in China. But don’t tell me, these “sky” photos are really attractive. But the reality may be a pond, but its propaganda copywriting is comparable to the “sea blowing” of real estate. This is basically a one-shot business, and as much as possible, but we all know that tourism is a long-term industry operated by word of mouth. It needs real natural scenery, cultural history, complete supporting facilities, and friendly services in order to bring a good experience to tourists. It can even be said that although tourism is an industry, it is a kind of life for tourists, and they need to meet their own holiday consumption needs in a short period of time. However, in recent years, the tourism industry has developed by leaps and bounds, and a variety of “net celebrities” have also been derived under the stimulus of high profits. As long as the traffic is brought up, tourists can be pulled over to “harvest”, and they don’t care about the development life of the scenic spot or even the civilized tourism image of a city. As far as tourists are concerned, when applying for a holiday that is hard to come by, the people who have finally got together to go together have finally read a “lesson” on the way, so that you are no longer innocent. In 2021, the tourism industry will enter a high rebound, and China’s tourism industry will continue to advance by leaps and bounds in the future. But as an ordinary tourist, we hope that every time we go out, we don’t spend time looking for information to prevent being trapped. We can really do what we say instead of staying vigilant. In 2021, may the scenery be scenery, and may the most beautiful scenery still be people.

The most impressive thing about the transformed Yongnian Vegetable Market is that the top of each stall is stretched squarely by a piece of beige canvas with steel cables. “Meat, vegetables, fresh…” is written in black handwritten characters filled with colorful fresh fruits, The green vegetables or the red and white meat stalls above clearly distinguish the area, and at the same time make the whole space appear light and orderly. Such a sense of natural texture is ubiquitous in the Yongnian market, which is the unique temperament that the designer gives to this market. They believe that “the market should be a place where there are few people in modern cities and can directly contact nature, so it should be a kind of’urban countryside’ existence.” In fact, here, the atmosphere of “urban countryside” not only comes from fresh ingredients, but also from the strong community atmosphere. The aunts and uncles carrying the vegetable baskets are leisurely and contented, the vendors at the stalls take care of each other, and the stall owners and customers are courteous. Such a harmonious atmosphere makes Yongnian Vegetable Market, a place very close to Xintiandi, a soothing corner in the bustling city. . Wuzhong Market has a long history. As early as the 1980s, this downtown area full of plane trees and bungalows existed in the form of a street free market. After the vendors were “collected” to this two-story building on Urumqi Middle Road, the market was accompanied by memories of one or two generations. The renovation made less than two years ago transformed it into a magnificent transformation. The original old neighborhood has returned. It has also attracted more young people who are accustomed to online shopping and has become a new-style vegetable market with a very “net celebrity” temperament. The Wuzhong Market has changed the clutter of the traditional market, while retaining many classic elements of the old market —frame window lattices, terrazzo floor, and bright fruits and vegetables in rattan baskets…More importantly, here Many products have a human touch: the spring bamboo shoots of the east house are dug from the bamboo forest of Tianmu Mountain in the early morning, and the strawberries of the west house come from the fruit fields of relatives and are picked every day… For organic ingredients from the farm to the table, this seems to be just a transit station. The Breeze Market is a unique place in the Qianmen area of ​​Beijing. At first glance, this two-story building from the Republic of China period is no different from the ancient buildings with blue bricks and gray tiles in the whole block, but you will find that the white walls, wide windows and wooden grilles on the first floor of the street are quite clear. Style artistic conception. The design that extends from the inside of the market to the outside is not as heavy as an ancient building, making it easy and pleasant to stroll around. The jumping lines and open space make it more difficult to distinguish the boundaries between the stalls. There are also food and beverage stalls, cultural and creative shops and mini-libraries, which provide one-stop satisfaction for people’s material and spiritual life. On the gate of the Shahubian Market in Wuhan, it says “Bazaars are enough for Wuhan.” Entering the fresh fruit and vegetable area on the first floor, each vegetable stall is like an independent island, with vendors standing in the middle, and the floor-to-ceiling countertops are decorated with terrazzo veneers. This kind of decorative material commonly found in cafes is visually visible. Create a quaint and trendy effect. Hot dry noodles, pan-fried buns… These Wuhan flavor snacks can all be bought in the market. Many people sit on the horizontal table in front of the stall to eat, but it does not make people feel messy. It can be seen that the cleanliness of the shop here is standard and dynamic. The line designs are quite reasonable. The transformed vegetable market is truly integrated into the lives of the locals. Follow the sign of “Fill your stomach on the first floor, feed your spirit on the second floor” and walk up to the second floor, and you will fully enter the world that young people like. Everywhere is a photo spot. There is also the “Vegetable Coffee Free Bay” that has been repeatedly swiped. Once the word “vegetable market” is added to the things young people like, there will be a peculiar sense of collision, and people can’t help but want to try it. The predecessor of this vegetable market was Xi’an Velveteen Factory, which was founded in 1952. In 2001, the former velvet workshop, finished product warehouse and other factories were transformed into a comprehensive farmer’s market integrating vegetables, fruits, meat, aquatic products, and general merchandise. Some decorations were made inside the vegetable market, and the 1,000 square meter roof of the fruit market was painted with different colors. This market close to the city wall has been a must-visit for surrounding residents since it was built. Jianguo Road, Jianguo Sixth Alley, Jianguo Five Alley, and Xinyi Alley constitute its texture. Under the old city wall, sesame oil shops, twist stalls, manicure and eyelash shops and various fruit and vegetable stalls interweave the colors of human fireworks. Although the “Old Caichang Market Cultural and Creative District” has not officially opened yet, last year a series of activities such as art exhibitions, national tide photography and cosplay check-in, and cabbage conferences have been held. The former Twin Tower Market was officially upgraded to the Twin Tower Market through “Dream Renovator”. The previous vegetable market stalls are still retained, and the new snack area and cultural and creative area have injected new vitality into the market. The new Chinese style is simple and atmospheric. Each store is also decorated with retro light boxes of different colors and playful character cartoons. Maybe its fireworks are not as strong as you think, but the literary atmosphere that you can feel everywhere is also worth trying. . At the same time, there are a lot of delicious snack shops in the market. You can taste the taste of Suzhou without running around. The average per capita is 10+, red bean paste round, plum cake, and two more pan-fried buns. No two stomachs are afraid to go. Not going out. In addition, it is commendable that there is also a pet rest area at the entrance of the market. It is so happy to be able to bring my own hairy children out to buy vegetables with peace of mind. The reconstructed Redstone Farmer’s Market is small, with only 13 stalls, but although the sparrow is small and has all the internal organs, all the materials needed for family meals can be bought, and it is not in vain. The overall is a very simple Japanese style, and each pavilion is also very exquisitely designed, with different decorations and colors corresponding to the types of goods sold. In addition to the regular vegetable and meat stalls, there is also a “cooking coffee” that is suitable for young people to check in. After buying vegetables, sitting down and drinking a cup of coffee is in line with the life trajectory of young people nowadays. If you don’t want to go home to cook, the small noodle shop next to the coffee shop and the light food restaurant opened by the Taiwanese brother are good choices, and the price is very close to the people. It can be said that you have begun to envy the residents living nearby! What other young food markets are worth visiting? Planning/Yueyou New Media Editor/Jing Yang Author/Timi, Richard New media editor/Yin, Ning Picture/Jia Rui, Zhang Zhe, Fenwuhai Part of the picture comes from the network Layout design/pangpang Presented by Follow us on Yueyou in country CondeNastTraveler Welcome to share and forward Please contact us for reprinting

The list of alumni of Ngo Quyen school who become famous politicians, scientists, writers and artists is many, including Professor Vu Dance, Professor Nguyen Xuan Vinh, and musician Van Cao. , musician Do Nhuan, musician Nguyen Dinh Thi, poet The Lu …

Ngo Quyen High School (Hai Phong).

Unique French architecture in the heart of the city

Established in 1920, Ngo Quyen High School (formerly known as Bonnal School, Binh Chuan) was the first high school in Hai Phong and also the first high school in the whole northern coastal region. This school just celebrated its 100th anniversary last September.

The school is also one of the few first high schools in Vietnam built by the French. The school has French architecture with a U-shaped space structure, the main colors are gold, wooden doors painted green.

The school has French architecture with a U-shaped space structure, the main colors are gold, wooden doors painted green.

The most characteristic feature here is the gothic-style dome door. The patterns shown are the soft waves of water hanging along the dome of each window and along the two pillars are the pictures of bells. The school still retains the classic brick background, bold old style.

The suites are separated by a hallway of 2.5m wide and an outer wall up to 34cm thick to ensure the classrooms are always cool in summer and warm in winter. Beautiful large campus with many trees. Ngo Quyen School is even more beautiful each season.

Beautiful large campus with many trees.

Despite undergoing many times of repair and upgrade, Ngo Quyen High School now retains the ancient beauty of ancient architectural style in the heart of the busiest city in Hai Phong.

Top quality training, many creative ideas

Over the years, Ngo Quyen High School has always affirmed its prestige and training quality, always in the top 100 schools with the highest national high school exam scores in the country, and is a key high school of Hai Phong city.

In the school year 2020-2021, the school has 1714 students and 87 teachers.

In the school year 2020-2021, the school has 1714 students and 87 teachers

This is also the first school to replicate the model of “celebrity classrooms”, which students have researched, designed and implemented to understand the tradition of the school.To now, Ngo Quyen School has 16 “classrooms. celebrity”.

Classrooms are fitted with nameplates at the door: “Classroom in the name of Nguyen Van Linh”, “Classroom in the name of Van Cao” … Classrooms with names of celebrities will be decorated with pictures, documents and records. objects and autographs of that celebrity are collected, presented and designed by students.

Female student Nguyen Thi Thuy Duong, an excellent student receiving scholarships from 10 top US universities with a value of nearly 3.5 billion VND, is also an alumnus of this school.

“Core Tips”

Domestic mobile phone manufacturers have seized the high-end market and successively launched high-end series of mobile phones, with prices soaring. The high-end route is still taking pictures, endorsements and making chips, all of which are the paths that Huawei has taken. It is an insurance approach, but it also lacks new ideas. Huawei’s high-end route is already 5 years ago, and the Chinese mobile phone market needs new tricks.

Author｜ Ma Hui

Edit｜ Zhang Yang

The high-end war of domestic mobile phones has entered a white-hot state.

On March 11, OPPO released FindX3, which attracted the endorsement of Wenqing master Jiang Wen, which enriched OPPO’s temperament. Ten days later, OnePlus released the 9 series in a high profile, and the hot search on Weibo couldn’t stop. After another 5 days, Xiaomi held its first spring conference, and brought Mi11UItra and a folding machine to screen the circle of friends.

Everyone is doing the same thing: hitting the high end.

The domestic high-end mobile phone market has been dominated by Samsung and IPhone for a long time. Domestic mobile phone manufacturers can only fight in the quagmire of low prices. After Huawei rushed out for a short time, it was suddenly hit by technical sanctions and was forced to withdraw from the competition in the high-end market. This leaves a window of space for the high-end market.

This time, domestic mobile phone manufacturers seized the opportunity for upward assault. At the end of 2020, OPPO announced that it would take the All For One product route and break the game with FindX3. OnePlus announced that Shigekura’s offline channels are “no longer small but beautiful.” Lei Jun accelerated the launch of Mi 11, and domestic mobile phone manufacturers are all betting on high-end.

High-end products have become more expensive, more cameras, and higher pixels. The practice of raising the brand’s grade is nothing more than cooperating with well-known camera manufacturers, looking for big names to endorse, and making chips.

It seems that domestic mobile phone manufacturers are just copying Huawei’s old way of hitting high-end, and they have not made new moves.

1. Propaganda by the boss, endorsement by big coffee

The impact of Huawei’s core shortage will be apparent at the end of 2020. In the fourth quarter, shipments fell sharply by 42%. In the first half of the year, Huawei also occupied 44.1% of the high-end mobile phone market in China, surpassing Apple’s ranking first.

Huawei’s contraction leaves behind a large high-end market, while the space for China’s high-end market continues to grow. According to IDC data, the market share of China’s high-end smartphone market in the second quarter of 2020 is close to 40%.

With the growth of the high-end market, Huawei has withdrawn from the competition, leaving domestic mobile phone manufacturers with the best opportunity for high-end. At the end of 2020, Xiaomi, Huawei, OPPO and VIVO respectively launched 4 new models, all priced at three or four thousand yuan.

In the New Year’s speeches, mobile phone manufacturers have raised high-end to unprecedented heights.

OPPO Chen Mingyong announced that he will be among the first echelon of high-end flagship phones and break the game through FindX3. Chen Mingyong clearly recognizes that 2021 is the battlefield for high-end flagship aircraft, because the voice of opponents is not low.

At the end of the year, OnePlus, which had always kept silent in the country, increased its propaganda efforts at the end of the year. In his internal letter, Liu Zuohu asked employees to be ambitious and determined. After the release of OnePlus 9 in March, Liu Zuohu frequently appeared in public places, intensively mentioning that he would be a market upgrader and hit the top of high-end mobile phones.

The founders shouted and invited big-name celebrities to the platform to enhance the brand’s tone. OPPO took the lead in launching FindX3 with Jiang Wen. On Weibo start-up pages, subways, and bus stations, you can see Jiang Wen’s gentle face wearing tortoiseshell glasses with a smile on the corners of his mouth. Inviting Master Wenqing to bless, OPPO’s attempt to tear off the label of “factory sister machine” is very obvious.

OnePlus invited Hu Ge and Zhou Xun to endorsements. Netizens said, “It feels like OnePlus’ mobile phone is suddenly’up to the next level'”.

Domestic mobile phones abandoned their fascination with traffic stars. OPPO once signed more than 10 big-name celebrities such as Yang Mi, Di Lieba, Li Yifeng, TFboys, and Yang Yang. VIVO’s celebrity endorsements are among Lu Han, Peng Yuyan, Cai Xukun, and Lisa, and they have changed soup without changing medicine for many years.

Abandoning the merchandising logic of who is hot and who is the endorsement, domestic mobile phones take advantage of the strength of the big coffee, hoping to build a high-end brand awareness.

Xiaomi invited the original Kenza to design a new logo, changing Xiaomi’s impression of “cost-effectiveness” from the outside to the inside, creating a sense of technology and a sense of the future, and doing a thorough brand upgrade. At the Xiaomi press conference, Xiaomi took the opportunity to sell Xiaomi 11Ultra starting at 5,999 yuan, and also announced Xiaomi’s decision to build a car.

It can be said that battles in the high-end mobile phone market are one after another.

In addition to publicity, each company has also made corresponding adjustments in its products. VIVO confirmed the three thousand yuan and four thousand yuan files for X and flagship NEX. OPPO reorganized the product line, upgraded the R series to Reno and Find to FindX, and determined the parallel route of the two products.

After going through the chaotic Note and Max era, Xiaomi saved the digital series in the mid-to-high-end cost-effective way, and Mix explored upwards.

From the inside out, to the transformation of the product side, domestic mobile phones are all working towards the high-end.

1. Taking photos is easy to learn, cultural output is lame

It is a consensus in the industry that heap hardware cannot be high-end, but high-end configuration is essential.

If you look at the vivoX60, OPPOFindX3, OnePlus 9, Xiaomi 11Ultra recently released by mobile phone manufacturers, three of them are flagship phones with standard Snapdragon 888, and the performance and selling points are similar. The most important imaging system has 100 million pixels and 50 million wide-angle. , X times digital zoom, even microscope mode, professional periscope telephoto, the camera changes from one to four, and easily 1 billion colors, 60w or more fast charge, pan-tilt anti-shake has become standard.

The rest is design, feel, and even labeling. For example, who can be the first to put the title of “Android Machine King” on himself. Similar labels include “Video Machine King” and “Android Light”.

When the technical parameters had already been internalized and could not be self-certified, mobile phone manufacturers began a cross-border alliance, VIVO teamed up with Zeiss, OnePlus and Hasselblad.

This kind of high-end advanced route that seems to add points is actually not a new practice.

In 2016, Huawei succeeded in getting Mate7 out of the circle through a cross-border joint method. On the camera, Huawei invited Leica to work with Leica to polish the “Leica lens” and install it on a Huawei mobile phone. This is the first time that a mobile phone has the camera’s aperture and blur function, and it has taken advantage of the trend of “Young People’s Number One”. “Taiwan Leica” marketing slogan.

This successful endorsement enabled Huawei to take advantage of its camera technology, coupled with the precise high-end positioning of the Mate and P series, the gradual maturity of Kirin chips, and the output of soft marketing, Huawei has established itself in the high-end market in 5 years.

Put Huawei’s high-end road aside and compare it with the current high-end practices of domestic mobile phone manufacturers. Whether it is from cross-border friendship, playing camera cards, or changing endorsements, the once successful Huawei has become a target of “plagiarism.”

However, it is not special to pull old-brand cameras to do endorsement. No matter which domestic mobile phone manufacturer is, it is difficult to break through just by pulling the endorsement of the camera manufacturer and refreshing the parameters like the original Huawei.

And what really dominates the user’s mind is the soft output. In contrast to Apple, this mobile phone company, which never takes parameters as a selling point, dominates the minds of users with high standards of quality and geek spirit. In 2015, Huawei began to create the “Huawei Dream”, created a short piano girl “Dream It Possible” overseas, laid out “ballet feet” advertisements, and invited the ball king Messi to endorse, telling the cultural foundation of Huawei’s struggle and battle. It laid a solid foundation for Huawei’s high-end development.

The same is soft output. Huawei has created the “Jazz Life”, “The Gentleman Rulan”, and “The Years Are Like Water” series of business propaganda films, which accurately encloses the elite group for Huawei. This is precisely the fact that the manufacturers who have been fighting for many years in the low-priced market have not made up for it. Qi’s shortcomings.

The road to high-end domestic mobile phones requires more exploration than taking pictures.

1. It’s not so easy to make chips

The hardware configuration is getting mature day by day, but in terms of core technology, each company is still struggling.

Especially under the predicament of global core shortage, even if Xiaomi announced the first release of the Snapdragon 888 chip, the price-performance ratio of Xiaomi 11 outperformed the late OnePlus 9, but it still has to face the problem of core shortage.

According to an industry insider, in the global shortage of cores, mobile phone manufacturers not only need to place an order first, but also need to grab the goods if they want to get the components. The amount of goods distributed by each company is variable and limited.

Huawei is the chip to achieve a breakthrough. For domestic mobile phone manufacturers, the chip is a must for high-end.

However, there is a price to pay for making chips. In 2014, Huawei’s first chip, K3V2, was applied to a variety of models, but it would freeze within two months. Huawei also left the impression of “Giga” at that time.

K3V2 also accumulated experience for later Kirin chips. In 2015, Huawei P9 equipped with Kirin 955, becoming Huawei’s first flagship machine with sales exceeding 10 million. Kirin chips slowly developed, reaching the top Kirin 9000 in 960, 970, and becoming the core competitiveness of Huawei’s high-end flagship Mate and P series.

Behind this is huge R&D investment. Huawei started to make mobile phone processors in 2009. According to Huawei’s 2020 Intellectual Property White Paper, in the 10 years from 2010 to 2019, Huawei has invested a total of US$90 billion in research and development expenses. According to the ranking of enterprise R&D investment released by the China Business Industry Research Institute, Huawei ranked first with 131.7 billion yuan in 2019, surpassing Alibaba, China Mobile, Baidu and JD.com.

Huawei has launched a HiSilicon in 10 years. It is a bottomless investment to make chips. Mobile phone manufacturers have to work hard on chips when they are hitting the high-end.

OPPO has established a semiconductor company and hired grassroots engineers from Spreadtrum and Huawei. In the spring and autumn recruitment of fresh graduates in 2020, OPPO spends a lot of money to recruit people, and the salary is 2 times higher than the average salary. This makes semiconductor insiders nervous and expecting, “It’s better to be willing to spend money than not to spend it.”

However, the industry is holding a wait-and-see attitude on whether OPPO can successfully make cores. Because the engineers recruited came from different companies, OPPO was reported to be incompatible with the team. On a professional website in the semiconductor industry, suspected internal engineers caused controversy on the internal posts of OPPO core manufacturing, mainly due to the division of labor.

Xiaomi started to make chips in 2014 and only produced a small chip in 2021. The hardship is self-evident.

What’s more cruel is that when Huawei originally developed chips, Apple and Samsung were still using third-party chips. Now Apple uses self-developed chips. Samsung will restart its self-developed chip project plan in 2020. Domestic mobile phone manufacturers want to improve performance, Surpassing them in experience is more difficult than Huawei.

High-endization can not be easily achieved by combining a big name or asking a big coffee to endorse it. The R&D and value output behind it are all a long-term process. Domestic mobile phone manufacturers seem a little anxious, and they have not yet made the path of Huawei’s high-endization. rely.

Our country has various terrains, and the roads built on such terrains are also of different shapes. Whether in the south or north, grasslands or mountains, different roads derive different driving pleasures and journey stories.

The Taoling Panshan Highway in Jingxian County, South Anhui, Sichuan-Tibet Line, is built on the hillside by local villagers. Every year, starting from March, the trees bloom, and until April, the azaleas begin to vie for beauty, walking slowly along the “six bends” highway, like walking a genuine “flower road”.

This road with nine bends and eighteen bends spirals upward along the mountain, with smooth lines and beautiful arcs. Although it is made by humans, it is open from the sky. The dividing line of passing vehicles is like a rainbow, and the clouds and mist in the mountains seem to lead vehicles and tourists into a fantasy wonderland.

From a distance, the six bends of Taoling mountain roads are like the 72 bends of the Nu River. There are many winding roads with continuous bends above 90 degrees along the way. It is extremely thrilling and coexisting with dangers.

The winding road runs across the landscape of a mountain, adding many layers to the trees all over the mountain. It was March, when everything was growing, the trees drew out fresh green, and when I drove, the air was filled with fresh woody fragrance, as if cruising in the vast green waves, I was really intoxicated.

From a distance, the roads spiraling upwards are like layers of cakes. Pieces of forest and shrubs are scattered. The colors of winter and spring are mixed together. The peach blossoms on the roadside are soft pink. It seems like a brightly-colored oil painting.

Standing on a high place, overlooking the mountains, the peaks are endless, the shadows of the mountains are verdant, and an asphalt road winding to the left and right stretches endlessly, depicting every scenery on the road. Because of the echo of clouds and mist, it adds a lot of beautiful and hazy meaning, giving people a dreamlike and majestic feeling.

From a height, the road itself constitutes a stunning beauty. The mist and emerald green surrounding the green hills and highways wrap the green hills and highways with a coat of light gauze, which is very charming and very quiet, as if walking into the land of no one.

Meilong 33 is a newly developed line, with a total length of 16 kilometers, and both the import and export are on the 205 National Highway. The whole line is divided into three sections, which is like a buffer process for the driver. The first section is to adapt to the road section. There are many trees on both sides of the road that are not named, and there are fewer bends and easy to use. Bamboos are planted all over the middle section of the route, shuttled in the bamboo sea, and the curve gradually increases, and the difficulty also increases. The end section is the scenic check-in section, which is also the essence of the entire route, with viewing platforms, exciting curves and downhills, etc.

The verdant bamboo creates a beautiful barrier for the highway. This is the middle section of the road where the number of corners and driving difficulty begin to increase. It had just rained, the ground was slippery, and the whole road looked green and beautiful.

Passing through a forest is a sharp turn. This is a highly interactive route. It is especially popular on the Internet. The challenge of turning a corner has reached 8.5 million single video traffic in Douyin. Those who seek excitement and thrills, who don’t want to come here to try their skills.

The undulating mountains and winding mountain roads between the mountains seem to have more and more fun driving with a grand background. For those who love road trips, this section of the road has an unparalleled leisurely stroll on the top of the mountains.

Looking at this densely winding road in a short distance, are you amazed by the dexterity of the locals? Human beings often admire nature’s supernatural craftsmanship, but seeing this road from human hands, will nature also secretly admire human beings for their ingenuity, tenacity and imagination?

The thrilling road of Meilong 33 turns was discovered by the owner of Meilong Hotel, Mr. Ye. Since then, it has been loved by self-driving people, and many old drivers want to try it out here. Mr. Ye, the owner of the Meilong Hotel, said that if there is a driver who can make a turn, he can stay at the Meilong theme hotel for free for one night.

The Meilong Theme Hotel in Jing County is located next to the Shui Mo Tingxi Scenic Area, with beautiful scenery, beautiful environment and clear air, which is very suitable for vacation and leisure. At the same time, it is also the only way to the Sichuan-Tibet line in southern Anhui. It is deeply loved by self-driving enthusiasts and self-driving teams. The owner of the hotel, Mr. Ye, is also a self-driving enthusiast. I believe it will definitely bring you a new journey on the road Experience. (You are welcome to like and leave a message in the comment area. For more exciting content, stay tuned / Failed Jinshi)

According to experts in the field of advertising on digital media platforms, the advertisements “divine medicine” or “My three generations of medicine …” appear on a dense frequency, over the past time because take advantage of the automatic review mechanism of online advertising plus the ease of censorship and the defiance of some agents (Agency).

According to experts in the advertising industry, unlike conventional forms of advertising, most of the advertisements on the online environment cannot be reviewed by anyone because of the nature of technology companies. overseas office. That is why the management of the local Agency is also being likened to “holding the bald” so it is difficult to bring the desired results.

Phenomenon “self-proclaimed god” is showing signs of cooling down?

Spending money strongly due to super profit

Through research, a course of treatment according to the method of “gods” is not low at an average cost of about 3 million VND for a course lasting 2-3 months with the same cost. medical examination, diagnosis and monitoring of the patient’s drug use completely … by phone. It can be seen that with such a high cost, just every day the “physicians” carry out treatment for a few dozen or a few hundred patients everywhere, the profit is not a small number, so the “medical healers” “Also extremely generous to spend money on advertising content.

According to advertising experts, with advertisements on the Youtube platform, Google implements a “bidding” feature to choose the preferred display in advertising services. This is a feature that allows advertisers to choose how much they will pay Google when YouTube viewers “click” on the promotional video or watch the specified time. Usually, companies and individuals running professional ads will know how to “bid” with the least amount of money but with the highest efficiency. The usual cost is in the range of 100-200 VND for a time when a viewer visits or watches YouTube for the specified time for the promotional video. However, the video advertising “god of medicine”, the medicine mentioned above has “bid” many times higher, maybe from 500 VND, even 900 VND. Therefore, priority is given to these videos to be rampant.

And the stars are helping?

When the “self-proclaimed gods” receive a negative reaction from the public and have signs of slowing down, the appearance of stars, celebrities, influencers participating in advertising products. “Absolutely effective”, “complete treatment” … are also asking many questionable questions.

Tracking a page promoting a product introduced is a comprehensive solution to “cure” the problem of body odor with the consultation of male singer Đ.T, which is famous for his nourishing hair and nickname ” Not old singer “. Appearing in the sharing video, the male singer said that the X series (including oral tablets and a rolling bottle) with dual effects will “eliminate” the problem of body odor; and X is also the first and only product in the world (!?) containing silver Nano ingredient that acts both inside and out to help reduce more than 90% of sweat and body odor after 1 course. It is not clear how the “special treatment” of the product is, whether it really cures armpit disease as shared by the male artist, but according to the above information, it is confirmed that the advertising content No. 2301/2020 / XNQC-ATTP dated 23 / 07/2020 is issued by the Food Safety Department to the product with the content and function: “Support to improve sweating situation”.

Male singer Đ.T in the product video is said to be able to cure the “wing inflammation” problem.

The 58-year-old NTM shared with a reporter related to the fact that artists participating in online advertising for “drugs” said that she recently encountered many advertisements with different contents from “diabetes pills”, “Stomach effervescent”, … with the appearance of a famous comedian, director of a famous theater and familiar with the audience through his audacious roles on television from 2005 to now on. In common of these videos, the actor shared about his own medical problems and how the product was effective during use; and in many cases the actor mentions the effectiveness of the product in a “miraculous” way. In an introduction video about the product “effervescent Y”, the actor said, this is “the No. 01 effervescent tablet in Vietnam, for sure” and the technology application from Japan has the effect of “folding 300 times ”compared to conventional products.

The comedian shared that a product was “300 times more” useful than a conventional product.

The advertising of selling drugs and functional foods with the promise of “cure”, “the perfect solution”, “farewell to the disease”, “root treatment” … has not been verified in terms of quality. The amount, which has not been licensed by the competent agency for advertising, is a violation of the law. So are the stars and celebrities who are participating in the ads with the above content are responsible for the content they have participated in advertising?