Nikon produced cameras in 1948, leading the development of the industry together with Canon. Smart phones are equipped with multiple cameras to take high-quality photos, and people no longer need to carry cameras with them, which makes the camera market into a downturn. Nikon also plans to close two factories in Yamagata and Fukushima prefectures that are engaged in the processing of replacement lens parts for digital cameras. At present, the Sendai Nikon factory of Japan’s affiliated company only produces the top model D6 for professionals.
Previously, Nikon had three camera production bases located in Sendai City, Miyagi Prefecture, Japan, Thailand, and China. However, with the popularity of smartphones, camera sales have been severely impacted. Nikon’s production base in Wuxi, Jiangsu has been closed in 2017. Now, after the shutdown of the camera production base in Sendai City, all Nikon camera production lines will be transferred to Thailand .

Nikon was founded in 1917. As a “century-year-old company”, Nikon has always been a representative company of “Made in Japan” and has been high hopes since its inception. Relying on its own technical experience in the optical field, from the beginning of imitating the German brand, it gradually moved towards completely self-developed and self-made, and even grew into a world-class camera giant through a series of innovations, and jointly monopolized the global high-end camera market with Canon and Zeiss. Nikon is one of the representative companies of precision and optical technology. Its business areas include four major business areas: healthcare, precision equipment, imaging products, and industrial metrology. In recent years, as the performance of smart phone cameras has improved, the digital camera market has shrunk significantly. According to the Japanese Camera and Imaging Machinery Industry Association, the output of cameras in 2020 is about 8.74 million units, which is about a quarter of that in 2015. According to the Nikkei News, Nikon accounts for nearly 30% of the Chinese camera market, but the entire camera market is shrinking. Under the influence of changes in the external market, the demand for small digital cameras in particular is declining. As mobile phone camera functions become more and more powerful, the demand for digital cameras continues to shrink, and its sales continue to decline after reaching its peak in 2010. CIPA data shows that in 2010, the sales volume of digital cameras exceeded 121 million units, and by 2020, the annual sales volume will only be 8.88 million units, which is not only a 41.6% decrease from the same period last year, but also a 92.7% decrease from 2010 sales, which is less than 1/10 of the peak. . In the update iteration of mobile phones, mobile phone cameras have become better than before. Nowadays, people can take 100 million pixel photos, their sharpness and image quality are very high. Not only that, the camera software can also automatically generate HDR images, and has portrait and night modes, which can mimic the effects of professional cameras. The camera industry is getting sluggish day by day, but many camera manufacturers choose to rise to the challenge and enter the mobile phone market directly. For example, Kodak produced its own camera phone in 2016. Leica, a German camera brand with a history of more than 120 years, chose to partner with Huawei as early as 2016. It is not difficult to see that the old brands in the camera industry are also changing their previous product models. In the future, the conventional size of smartphones may change to accommodate larger sensors, and they may even install different lenses. Today, with the rapid development of technology, mobile phone photography has become very convenient, and mobile phone pixels have been officially promoted from the “10 million” level to the “100 million” level, which is comparable to professional cameras. Today, the space left for digital cameras is getting smaller and smaller. It is often not your peers who defeat you, but the crossover! Crazy Mechanical Control, a communication base for in-depth mechanical enthusiasts, for more exciting content, please pay attention to our WeChat public account name: Crazy Mechanical Control (WeChat ID: fkjxk007)

German 98K rifle

The German Army mainly used the Gewehr M1898 rifle in World War I. This traditional long barrel length is about 1.25 meters. The rifle equipped with a bayonet is more suitable for trench battles. The length of the barrel of the Gew.98 rifle is about 740mm, the total weight of the gun is 4.2 kg, and the bullet capacity is 5 rounds. The length of the Gew.98 rifle is too long, and the maneuverability is poor.

German standard rifle

Before the outbreak of World War II, various countries started the development trend of short-size rifles. Germany followed the trend and introduced a short rifle type of Gew.98 rifle. The length of the gun was shortened to 1.1 meters, the length of the barrel was shortened from 740mm to 600mm, and the weight of the gun body was reduced to 3.9 kg. The German Army Equipment Department named this rifle as a new standard rifle.

Bolt bolt

In 1935, the Mauser factory in Germany improved on the basis of the original 98 rifle by combining the technical standards of the standard rifle. These improved rifles are the famous 98k. The Kar98k rifle is the German standard version of the carbine. The body and bolt have been optimized and modified more humanely. The shooting accuracy inherits the excellent performance of the Gew.98 rifle. The German Wehrmacht officially put this standard rifle into production in 1936. A large number of early improved Kar.98b and Gew.98 old-fashioned rifles of the German army were converted into standard short-barreled Kar.98k rifles by the Mauser factory.

Bullet magazine

The Kar 98k Mauser rifle (Karabiner abbreviation, translated as carbine, k is abbreviation of kurz, translated as short) is mainly provided to the German cavalry, armored soldiers, grenadiers, and airborne troops. 98K continues the Mauser rifle’s rotating rear pull bolt and bolt linkage safety device. The double-row staggered built-in magazine is loaded with 5 rounds of bullets, and the bullet magazine is pressed into the magazine from the top of the receiver, and it can also be loaded with single rounds. The gun body adopts a downward-bent pull handle, an arc-shaped ruler and an inverted V-shaped notch-shaped front sight, and a circular front sight protective cover, which is convenient for maneuvering and installing the scope.

98K sniper rifle

The 98k rifle is a multi-purpose equipment. The 98k with better accuracy can be used as a sniper rifle with a 4x or 6x optical sight. German experienced snipers can use the Kar 98K sniper rifle equipped with a 4x scope to accurately kill enemy targets within 400 meters; if they use a 6x scope, they can shoot targets within 1000 meters. In total, the German front-line troops are equipped with more than 130,000 98k sniper rifles. The 98k can also be equipped with a grenade launcher to launch grenades. The 98K rifle is equipped with a 7.92mm caliber high-power rifle ammunition. Its effective range, shooting accuracy, and bullet velocity are outstanding. Rifle recoil is not suitable for short Asians, although the effective range of the rifle is more than 800 meters, which is far beyond the 460 meters of the Japanese 38-type rifle.

Matching scope

The Mauser 98k equipped by the German army was not the strongest, cheapest, and most accurate standard rifle during World War II. However, the German army has very high technical requirements for all aspects of guns. Many groundbreaking design ideas of the Mauser 98k have been widely used by various countries. The German army had a glorious time in the European battlefield of World War II. Every German soldier must be able to use a standard weapon, which is a 98K rifle.

German first-line infantry

In the latter part of the war, German military materials were scarce, and the production process of standard rifles became increasingly simplified, and the quality of 98k weapons also went from bad to worse. Allied forces in the European battlefield are equipped with a large number of semi-automatic rifles, with a rate of fire and intensity far exceeding the 98k rifles equipped by the Germans. Although Germany has also simultaneously introduced new semi-automatic rifles such as Gew43 and StG44, for objective reasons such as production volume and development time, it is known that the 98k rifles equipped by the German army cannot be replaced in large quantities after the war.

Thank you for your attention and collection, and welcome to leave your comments and ideas.

Team up with catering to launch a pop-up store,

“Capture” annual trend exhibition,

THE SHOUTER, the “crossover expert” in the magic city home circle

Since its debut in 2019, it has not stopped “playing”.

It turns the old bungalow into a social living room,

Let you watch the exhibition while drinking coffee in the home paradise.

It also selects 40+ international trendy artists’ home brands,

Create an exclusive “treasure hunt” for you,

Net celebrity furniture items such as wave mirrors and sunset lights do not fall.

There is no shortage of global limited and collection-level treasures.

How can the home furnishing store just take photos and check in?

It’s time to change to a more interesting gameplay~

Modern social space in a century-old bungalow

An immersive home experience integrating history and modernity

Little Red Book@三怡DADA

In the past two years, Magic Capital has opened many home furnishing stores. Like the coffee shops that young people like nowadays, most of these home furnishing stores cannot escape the word “net celebrity”.

Little Red Book@三怡DADA

Under the influence of online platform exposure, “good photos” seems to be one of the keys to a home furnishing store’s popularity. The punch-in photos posted by major bloggers have become a way for home furnishing stores to “out of the circle”.

THE SHOUTER x Xianzonglin RBT Limited Time Pop-up Store

Of course, in this kind of Internet celebrity home furnishing store, there are also representatives of the unique way out of the circle-THE SHOUTER. Most people who follow the trending events in the city are familiar with this name. The new trendy landmark TX Huaihai, the annual event SneakerCon for trendy people, and Design Shanghai, all have its presence.

Not only does the cross-border play become popular, the offline stores of THE SHOUTER also have their own set of gameplay. The Flower Hall immersive experience store located on Fuxing West Road is located in a monastery apartment with a century-old history. It has been transformed into a brand new space on the basis of preserving the original design of the building.

It was originally a famous “Flower Hall” that hosted Song Meiling, Zhang Xueliang, Mei Lanfang, as well as foreign envoys in China and celebrities in Shanghai. Now it has become a gathering place for high-end design and trendy home furnishing products from all over the world. History and modernity, classics and trends are just In this way, under the passing of the years, it is subtly integrated into one.

Follow the tiled stairs to the second floor, where you can see the main body of the store. The cozy living room layout makes people feel as comfortable as visiting a friend’s house.

There is also a comfortable balcony area on the side, and a whole row of large glass windows let the sun sway in freely. On a good day, it is too suitable to spend time here.

After passing through the archway of the living room, there is also a room with different styles on the left and right.

On one side is the brightly colored “Memphis-themed” room, full of bold color schemes and quirky “nonsense”. These “weird-shaped” furniture that looks like a fairy tale world, collide with this old house in a different way Fun.

On the other side, it quickly takes you to a modern and light luxury atmosphere. Here is a series of products of the Italian high-end furniture brand Meridiani under THE SHOUTER, which interprets an elegant Italian home that can stand the test of time.

After walking around, you can also order a hand-made drink in the cafe on the other side of the living room. Compared with the home furnishing store that was slightly colder in the past, this place looks much more cordial. Taking a break to eat and drink here adds to the authenticity of being a guest.

What’s commendable is that the drinks here are not sloppy. The coffee is a collaboration with the well-known Shaoshan Coffee. In addition to the traditional hand brew, Italian, American, and latte, a series of special blends are also introduced.

Each cup of special notes can bring you an alternative and innovative taste that is not often found elsewhere. The rich aroma of mulled wine and the aroma of black truffle will be played on your lips and teeth.

*Friendly reminder: If you order coffee, you will get a small gift~

Not only home and coffee, THE SHOUTER also has a secret room hidden behind a curtain on one side of the stairs. As a multifunctional space in the store, it regularly cooperates with well-known artists and high-end brands to hold exhibitions.

“Jack Petrissa” Art Exhibition

A solo exhibition by the diverse artist Zhuang Yan, an oil painting exhibition of “The Little Prince’s Fantasy Journey” by the well-known Belarusian female artist Anna Silivonchik, and themed art exhibitions such as “Jack Petrissa”, “Bounded Objects”, “Spores Scattered Room” and other themed art exhibitions , Have been held here.

Cartier, an international luxury brand, also opened a private appreciation party for high-end jewellery and an exclusive dinner here.

Although it is named as a store, THE SHOUTER Flower Hall immersive experience shop is more like a social place. You can come here to appreciate furniture products up close, taste a special coffee with perfect creativity, or participate in various activities. Interesting person who likes the same. Such an old house home furnishing store is far more interesting than it looks~

40+ international first-line design brands

There is no shortage of rare and good items that are limited and exclusively sold in the world

The SHOUTER has 46 home furnishing brands from around the world, covering almost all furniture and home accessories. Many of them are currently popular Internet celebrity items. For those who love home, coming here is as fun as embarking on a journey of digging treasures.

For example, the Ultrafragola wave mirror designed by Ettore Sottsass, a well-known Italian architect and founder of the Memphis Group, has been a fan of countless celebrity bloggers, and is a well-deserved “mirror world celebrity” recently.

Also, along with the wave mirror, it has become a favorite “sunset light” in the fashion circle recently. There have been a lot of piracy since it became popular all over the Internet. The original version was actually launched in 2018 by Milan product design and consulting studio Mandalaki. The full name is Halo. Edition.

*Supplied with a little knowledge: “Sunset Light” is actually not just a light fixture. The original intention of the person responsible for designing it is to “use light to soothe emotions visually, allowing you to see the scenery in a small apartment in a chaotic city.” Therefore It is not an exaggeration to say that it is a work of art.

Gufram’s mini “grass sofa”, BD Barcelona’s monkey side table, Moustache’s “Bold Chair”… the “flow representative” in furniture can be found here.

In addition, there are many global limited items and rare collections in the store. For example, for the blue and white porcelain works launched by YEENJOY STUDIO, there are few physical stores in China where you can buy this series. Not only are there a full range of categories, but you can also get a limited amount of good things in the first time.

This creative unit, established by Chinese artist/designer YIRAN (aka K. Yee) at the end of 2012, features ceramics made in Jingdezhen as a carrier and incorporates a large number of trend elements into product design. The series of works such as stoves, flower vessels, tea sets, murals, etc., have retained their original functionality and are also of great art collection value. They are favored by artists such as Takashi Murakami and Edison Chen and the owners of fashion brands.

Daniel Arsham, who is loved by trendy bigwigs, also has his works here. This piece means “Mahjong”, which means “not broken or sent”, and is limited to 500 pieces worldwide.

And this rocket model comes from everyone’s “childhood memory killing”-“The Adventures of Tintin”, only 300 pieces worldwide.

Also related to this, there is this joint limited edition ornament by the French artist PEPPONE. As an avid fan of The Adventures of Tintin, PEPPONE has collected about 500 albums about the Adventures of Tintin, and the prototype of this work is also from Tintin’s pet dog Milu, only 8 pieces worldwide.

However, the “rareest” goodies in the store are actually hidden in the cafe. The Victorian military officer’s armor of the British Empire, the signature DAUM red wine glass authorized by the Spanish artist Salvador Dali, and many collection-level treasures are all here. You can enjoy a coffee break~

From the display of traditional furniture products, to the atmosphere of “home” created with furniture + home accessories, to the distinctive Nordic, Japanese, and ins styles of themes, home furnishing stores have undergone several waves of upgrades over the years. No longer show people as a mere “shop”, and tend to be more of a “living space”.

Under this trend, THE SHOUTER has opened up a brand new path.

THE SHOUTER x Tmall Trend LIVE SneakerCon booth

Since its launch in 2019, THE SHOUTER has changed the traditional home furnishing store route, boldly cross-border trend, art, design, catering and other industries, creating a new attitude as a high-end trendy home furnishing buyer store.

Nowadays, with this fusion of old and new, the traditional space is transformed into a more interactive social place, bringing you a more interesting and fun home experience.

THE SHOUTER’s first store in the world

THE SHOUTER

Also opened a world’s first store on Wuzhong Road

With a master-level in-store decoration configuration, it is also worth a visit!

THE SHOUTER Flower Hall Immersive Experience Store

Address: 62 Fuxing West Road, Shanghai (the second floor of the monastery apartment)

THE SHOUTER’s first store in the world

Address: 1st Floor, Red Star Ouliya, No. 1388, Wuzhong Road, Shanghai