BLACKPINK is an ambassador for many big brands A chart of media value that K-Pop idols bring to brands recently shows that BLACKPINK has a very strong appeal. This unverified chart collects interaction data from social media posts related to the brand that the idol represents, in 2020. From there, brands can know what idols are wearing. How big of a profit for them. The media value chart has caused a stir among netizens. According to the information in the chart, Lisa took the top spot with 54 posts related to the Celine fashion house, gaining 2.7 billion impressions and converting the media value to $80.9 million (about VND 1860 billion). Although Jisoo has just become a global ambassador for Dior, she has been a muse of this brand for a long time. 71 posts about Jisoo and Dior attracted 2.15 billion impressions worth 64.8 million USD (about 1490 billion VND). Lisa and Jisoo are two idols who bring extremely high communication value to the brand Rosé is the only BLACKPINK member to appear twice in this chart at 3rd and 5th place. Rosé and Saint Laurent’s collaboration has 1.85 billion impressions generating a value of $56 million. (about 1288 billion VND). In addition, Rosé also ranked 5th when the global ambassador position of Tiffany & Co. brought the jewelry company 17.4 million dollars in media value (about 400 billion dong). Rosé occupies two positions in the chart Jennie of course also brought a huge profit for Chanel with $ 28.4 million (about VND 653 billion) through 27 posts. Thus, BLACKPINK has occupied the top 5 positions, the rest belongs to EXO and Gucci, G-Dragon and Chanel, Chanyeol and Prada, aespa and Givenchy and finally Irene and Prada. Jennie also brought success to Chanel If the data in this chart is true, brands, even if they have to pay the girls a good salary, still save a lot of advertising costs and earn much larger profits.

Vogue Business ‘writer’ Kati Chitrakorn recently posted to Instagram a list of the top luxury advocates in K-pop and the extent to which they benefit the brands they represent. Listings are statistically based on the number of impressions (potential views) and earned media value (estimated monetary value of social media interactions) that each artist brings. 10. Irene (Red Velvet) In September 2020, Red Velvet’s Irene was announced as one of Prada’s new ambassadors. As of June 2021, she has accumulated 65 million brand impressions and generated $1.98 million in earned media value. In total, Irene shared 5 Instagram posts to Prada, which means each post brings in about 13 million impressions and an average of $400,000. 9. Aespa Rookie girl group Aespa is the new face of Givenchy in February 2021, right after their debut. As of June 2021, they have accumulated 84.1 million brand impressions and generated $2.52 million in earned media value. In total, Aespa shared 13 Instagram posts for Givenchy, which means each post brings in about 6.5 million impressions and an average of $200,000. 8. Chanyeol (EXO) Along with Red Velvet’s Irene, Chanyeol was appointed as Prada’s co-ambassador last September. As of June 2021, he has accumulated 89.5 million impressions for the brand and generated an earned media value of $2.71 million. In total, Chanyeol shared 6 Instagram posts to Prada, which means each post brings in about 15 million impressions and an average of 450,000 USD. 7. G-Dragon G-Dragon officially became a Chanel ambassador in 2017. From January 2020 to June 2021, he accumulated 164 million impressions for the brand and generated an earned media value of 4.92 million dollars. In total, G-Dragon shared 14 Instagram posts to Chanel, each of which brought in about 12 million impressions and an average of $350,000. 6. Kai (EXO) In September 2019, EXO’s Kai became the first Korean global ambassador for Gucci. From January 2020 to June 2021, he accumulated 349 million impressions for the brand and generated an earned media value of $10.5 million. 5. Rosé (Black Pink) In April 2020, Rosé was officially appointed as the new global ambassador for Tiffany & Co. As of June 2021, she accumulated 578 million impressions for the brand and generated an earned media value of $17.4 million. In total, Rosé shared 16 Instagram posts with Tiffany & Co, each of which brought in about 36 million impressions and an average of $1.1 million. 4. Jennie (Black Pink) Jennie has worked with Chanel as a muse and ambassador since the beginning of 2018. From January 2020 to June 2021, she accumulated 944 million impressions for the brand and created value. Media earned $28.4 million. In total, Jennie shared 27 Instagram posts with Chanel, each of which brought in around 35 million impressions and an average of $1.05 million. 3. Rosé (Black Pink) Rosé has been shortlisted twice, achieving impressive results as an ambassador for Saint Laurent since June 2020. As of June 2021, she has accumulated 1.85 billion impressions for the brand and generated an earned media value of $56 million. In total, Rosé shared 57 Instagram posts with Saint Laurent, each of which brought in about 32 million impressions and an average of $980,000. 2. Jisoo (Black Pink) As of March 2021, Jisoo is officially welcomed as the new global brand ambassador of Dior. As of June 2021, she accumulated 2.15 billion impressions for the brand and generated an earned media value of $64.8 million. In total, Jisoo shared 71 Instagram posts with Dior, meaning each post brought in about 30 million impressions and an average of $910,000. 1. Lisa (Black Pink) The star with the highest brand media income is Black Pink’s Lisa. She was Celine’s “muse” in 2019 and became an official global ambassador in September 2020. From January 2020 to June 2021, she accumulated 2.7 billion impressions for the brand and generated an earned media value of $80.9 million. In total, Lisa shared 54 Instagram posts with Celine, averaging about 50 million impressions and $1.5 million each.

Former idol Way has had eye-to-lip surgery On the personal YouTube channel, former idol Way of the Crayon Pop group revealed about 5 extremely popular aesthetic methods in K-Pop, most idols have done it without telling fans. Braces Braces, which are very popular in Vietnam, turned out to be an aesthetic method because of external intervention to correct the teeth, thereby changing the appearance. It is estimated that about 90% of K-Pop idols have braces, many of which were braces when they were trainees until they were debut then they already have flat teeth. Jang Won Young braces while taking the exam Produce 48 In addition, the idol world has many other ways to beautify teeth such as gingival surgery to prevent gums from laughing, whitening teeth, and porcelain coating. veneer to have perfect teeth. Of course, there have been artists who fall into half-laughter scenes like MC Sayuri Fujita veneer reveal tiny real teeth while recording. Funny incident of MC Sayuri Fujita Slit near lasik A lot of Vietnamese people used to cut open lasik to regain their clear eyes. Some people consider lasik surgery as an aesthetic method, but most netizens consider it a better way to treat eye disease. For near-sighted idols, laser surgery is miraculous, helping them to confidently stand on stage without wearing glasses like before. Two male idols used to close lasik Chanyeol (EXO) also had lasik surgery and thanks to that, we can see Chanyeol’s beautiful double eyelids. Or Shownu (Monsta X) has just undergone surgery. Shaping the face Nayeon (TWICE) is suspected of adjusting her jaw and nose As revealed by Way, many idols have performed face-shaping surgery, from simple measures such as injecting fillers to having a smooth face, chubby cheeks to orthopedic surgeries. jaw bone repair. All are intended to have a beautiful face in Korean style, but of course there will be many side effects. Cut eyelids Hyolin (Sistar) is a rare female idol who openly cuts her eyelids. Because Koreans like big round double eyelids, many K-Pop idols have asked cutlery to have beautiful eyes. The surgeon will create artificial folds on the eyelids to turn into deep double eyelids. Way himself has also had eye surgery to overcome the drooping of his eyelids and is very satisfied when he has better eyes than before. But there have been cases of broken surgery that make the eyes look unnatural, even unable to close. Get a botox injection Just one injection, you have a more youthful appearance, wrinkles are reduced. Who doesn’t like that, right? Therefore, idols love botox shops because it is fast, effective and difficult to detect. Park Bom was a victim of botox injection Do not think idols only inject botox to stretch their facial muscles, but they also inject them into the calves, thighs or arms to get smooth, smooth skin, making the audience admire. Of course, injections botox Can also cause the opposite effect. For example, Park Bom (2NE1) was suspected of abuse botox when present with a swollen face.

Dahyun and Wendy are two famous female idols with beautiful skin But actually it’s just a few in K-Pop, and most idol singers have to live with acne skin. Lightly, the small spots are dotted, and the heavier the acne is everywhere, so the makeup team has to work very hard to hide them. Many other idols live with acne On Youtube channel AYO, two famous dermatologists who used to treat acne for many idols explained why idols are so difficult to handle skin problems, even harder to treat than ordinary people. The biggest reason is that they apply makeup too much, too often. Despite using very good cosmetics, skin care to remove makeup, but pores are still clogged, skin cannot breathe, causing acne to drag on. Too much makeup makes the skin of the idol less smooth In addition, the idol world lacks of sleep constantly, and the working hours are not in moderation. They often have to stay up late, wake up early according to the work schedule. Everyone knows that if you want beautiful skin, you have to get enough sleep and quit these two harmful habits. Because of that, no matter how well you use cream, it is difficult for idols to have shiny, smooth, radiant white skin. If you are lucky not to get acne, many artists suffer from dull, dull skin due to prolonged lack of sleep. Famous as Irene, also has small acne-prone skin Finally, the lack of nutrients and strict diets also make the skin not have enough nutrients. Unwell skin will of course have acne and treat it longer than usual. The two dermatologists in this video say that there are many famous people who come to them to treat acne, but they do not have enough time to treat them thoroughly, can only inject drugs to relieve acne quickly. Jungkook or Chanyeol also reveal defects in their skin Idols know that in order to have beautiful skin, they have to eat a variety, get enough sleep, but it is too expensive with a dense working schedule. So despite suffering with acne-stained skin, idols still have to learn how to “live with the floods”.