The Yangtze River Cableway, Hongya Cave, Liziba Railway Station, Ciqikou… Since Chongqing’s tourism became popular, these attractions have soared in popularity, attracting tourists from all over the country to check in. As the epidemic slows, Chongqing’s tourism market has gradually recovered its former vitality. During the Dragon Boat Festival this year, Chongqing has once again become a popular tourist destination, ranking fifth in the list of popular tourist cities in the country.

On the first day of the Dragon Boat Festival holiday, the reporter followed a one-day group to visit popular scenic spots in Chongqing, and visited the restoration of the Chongqing tourism market, as well as on-site passenger flow and consumption in the scenic spot. From the perspective of visits, the passenger flow in Chongqing during the Dragon Boat Festival holiday has clearly recovered, and the popularity of popular scenic spots is generally higher, but from the perspective of tourism consumption, there is still much room for improvement.

Popular attractions are very popular, and it may be an hour longer when it is 10 minutes late

“This year’s May Day, the queue alone will take 4 hours here. There are not as many people on the Dragon Boat Festival as May Day, but if you are 10 minutes late, you may queue for an additional hour.” At Xinhua Road, Yuzhong District At the Yangtze River Cableway Scenic Area, the tour guide Xiao Cai said to the group of tourists.

In the past, the Yangtze River Cableway was only a means of transportation for citizens to travel between the two sides of the strait. It only took 4 minutes for a one-way trip and only 8 minutes for the round trip. As this means of transportation has become a popular way for tourists to enjoy the scenery of the Liangjiang River, the queuing time is often calculated in hours, which has generally exceeded the riding time.

Due to the early departure, the team had reached the scenic spot before 8 o’clock. At the time of departure, there were almost no people in front of the queue, and when returning, there was already a queue.

The tour guide Xiao Cai told upstream reporters that since Chongqing became popular on the Internet, whether it is the Yangtze River Cableway, the Lizaba Track Station, or Hongya Cave, these scenic spots are inevitably crowded during holidays. “Queues are normal, but the queue time must be reduced for group tours, so as to take everyone to more scenic spots in the limited time.”

In addition to taking the Yangtze River Cableway, the tour guide Xiao Cai also took everyone to the Liziba Railway Station, Shancheng Alley, and Shangqing Temple Auditorium. In the afternoon, the itinerary is more compact, including Bai Residence, Zhazi Cave, Ciqikou and Hongya Cave. Except for the Hongya Cave at the end of the itinerary, the time to stay at the scenic spots during this period is no more than one and a half hours. For a trail like Shancheng Alley that can be visited more deeply, the stay time is only nearly 30 minutes.

“It’s true that the stay at each attraction is relatively short, and there are many people in each attraction. But after all, it’s understandable that it’s a’net celebrity’ city.” Liu Chunhua from Nanning, Guangxi told upstream reporters that this was her first visit. The most anticipated attractions in Chongqing are Liziba Railway Station and Hongya Cave. “After coming this time, I have already developed the idea of ​​doing it again. I hope that afterwards I can take a deep dive and stop at the places I am interested in.”

The passenger flow has recovered significantly, and the level of tourism consumption still has room for improvement

Data shows that during the Dragon Boat Festival, Chongqing’s A-level tourist attractions received 6.38 million tourists, an increase of 139.8% and 1.6% year-on-year compared with 2020 and 2019, respectively. This means that the Chongqing Dragon Boat Festival tourism market has returned to the pre-epidemic level, and there has been a slight growth.

So, what are the characteristics of the tourist groups and consumption of popular attractions in Chongqing? In the process of following a one-day tour, the reporter found that Liziba Railway Station, Shancheng Alley, Ciqikou, Hongya Cave and other scenic spots have higher passenger flow and richer age groups. Among them, Shancheng Alley, Ciqikou, and Hongya Cave are more attractive to tourists, mainly focusing on dining, souvenirs, and leisure experience. While the red attractions such as Bai Mansion and Zhazidong are mainly family and group tourists, everyone is more inclined to visit, and the proportion of tourists buying souvenirs here is relatively small.

Take a one-day tour as an example. There are 16 tourists in the tour, and the overall level of tourism consumption is low. From the point of view of the cost of group registration, the online fee for participating in the group is relatively low, as low as 38 yuan per person, and 80 yuan per visitor to the store. Other consumption mainly comes from catering, tickets for some scenic spots, as well as twists, beef jerky, The cost of purchasing specialty products such as dried tofu. According to observations, the average family spends 200 to 300 yuan to buy local products. In addition, some tourists choose not to buy local products.

If all self-funded scenic spots (WFC viewing platform 100 yuan/person, Yangtze River Ropeway round-trip 30 yuan/person, Liangjiang cruise ship 158 yuan/person) are included, the group registration standard of 80 yuan per person, plus noon A group meal is 35 yuan, and a single person buys 200 yuan of souvenirs, and the total cost is 603 yuan. If tourists report online for a group and do not buy local products, the overall consumption is expected to be lower.

Industry insiders told reporters that the main reasons for the low consumption of one-day tour groups in the city are due to several reasons: one is that one-day tour groups include many classic scenic spots in the city, and the stay time of a single scenic spot is relatively short. Tourists spend less time for in-depth experience; second, most of the tourists who participate in such one-day tours fancy benefits, and their own willingness to travel consumption is not so strong; third, the tourist specialties and experience items offered to tourists in the current market are still To be improved, further efforts are needed to focus on quality, creativity, and service.

“One-day tours are only part of the travel market. The tour fee does not include entrance fees, accommodation, catering, etc., but mainly the fare and tour guide explanation fee. If it is a boutique tour or an in-depth tour, no matter if the tour fee is reported or The consumption level of accommodation, catering, specialty products, etc. will be quite different from that of large group day trips,” the person said.

With the emergence of new characteristics in the cultural tourism market, how should Chongqing seize the opportunity?

Data from the Municipal Commission of Culture and Tourism shows that during the Dragon Boat Festival holiday this year, 5A-level scenic spots, urban tours, and red tourism have all been welcomed. For example, the Hongyadong Folk Customs Area received 152,000 tourists, and the Ciqikou Ancient Town Scenic Area received 105,000 tourists, both of which are highly popular.

According to a report released by Fliggy, nearly 70% of this year’s Dragon Boat Festival trips were born in the 1990s, and the number of bookings for afternoon tours at the end of 00 has the fastest growth rate. In addition to the high demand for surrounding tours, niche immersive experiences such as cruise ship script killing and “Mars camp” have emerged, as well as new highlights such as night tours and red tourism.

In this context, how should Chongqing seize the opportunity? Professor Luo Zibo, chief expert of the Yangtze River Tourism Research Base of China Tourism Research Institute and senior consultant of Chongqing Tourism Economic Development, told upstream news reporters: “This year’s Dragon Boat Festival is restricted by the short period of time and the rebound of the epidemic in some areas. The flow of tourists in Chongqing is still It is a good result to be able to reach the level of the same period in 2019, which proves that the tourism market is recovering. After years of development, the level of tourism consumption in Chongqing has been improved, but there is still much room for improvement.”

He suggested that, from the perspective of tourism products, for traditional festivals such as Dragon Boat Festival, Mid-Autumn Festival and Spring Festival, each scenic spot should combine its own characteristics, integrate traditional cultural experience activities into it, pay attention to the development of cultural connotation, and extend to tourism specialties and cultural and creative products. Currently, the development of this area is still not enough. Second, the Chongqing tourism market needs to further improve the quality of tourism products, do a good job of stratification of customer groups, and provide corresponding products according to the needs of different customer groups; third, pay attention to the needs of young tourists. Post-90s, post-95s, and post-00s have quite different travel preferences from those born in the 60s, 70s, and 80s. It can focus on entertainment, entertainment, performing arts, catering, etc., to enhance fashion, sense of participation, and enrich the types of tourism products.

In addition, regarding the improvement of tourism experience, an industry source pointed out: “First of all, Chongqing should seize the needs of high-end tourists, upgrade the hotel construction and development, and build the hotel in a deep, high-quality, and themed direction. The second is , Chongqing can develop more night tourism projects, in addition to traditional catering consumption, add more tourism-derived experience forms, more night tourism gameplay, and create unique night tourism IP.”

Regarding souvenirs, Liao Wei, general manager of Chongqing China Travel Service Group, believes: “Compared with the previous two years, Chongqing’s tourism consumption in eating, playing, and housing has improved significantly. However, in terms of buying, due to travel companions The souvenirs are still concentrated on twists, rice crackers and other delicacies. The packaging lacks quality and creativity, and cannot fully meet the gift-giving needs of consumers everywhere. It is recommended to develop a collection of special gift packages for gift-giving needs in the future, and enhance the fashion of outer packaging , Aesthetics; in addition, we should continue to explore the characteristic cultures of various regions, develop practical and beautiful products, so that more Chongqing intangible cultural heritage culture can be accepted by more foreign tourists.”

Upstream News Reporter Tang Xiaoyin Wen·Picture·Video

Chongqing New Century Department Store Chain Management Co., Ltd., Chongqing Yonghui Supermarket Co., Ltd., Chongqing Yipin Hongyu Technology Co., Ltd., Chongqing China Resources Vanguard Life Supermarket Co., Ltd., Chongqing Hema Fresh Network Technology Co., Ltd., Chongqing Carrefour Commercial Co., Ltd., Chongqing 10 companies including Ailian Department Store Supermarket Co., Ltd., Metro Commercial Group Chongqing Liangjiang New District Shopping Center, Chongqing Sam’s Member Store Co., Ltd., and Chongqing Chaolizhi Electronic Commerce Co., Ltd. participated in the event.

At the event ceremony, the person in charge of Chongqing New Century Department Store Chain Management Co., Ltd. read out the “Commitment Letter” on behalf of the participating companies, calling on food operators in the city to take the initiative to make commitments on food safety and epidemic prevention and control. First, strictly implement comprehensive food enhancements. Ten requirements for safety management: strengthen the building of food safety management capabilities, strict employee health management, strict food sales process control, strict implementation of the unqualified food delisting system, strict management and control of environmental sanitation in business premises, strict performance of food safety risk prevention responsibilities, and continuous improvement Improve the food safety traceability system, strictly implement the food safety self-inspection system, consciously obey the management of the supervisory authority, and strengthen self-discipline and industry self-discipline. The second is to strictly implement the six requirements for comprehensively strengthening the prevention and control of the new crown pneumonia epidemic: continue to implement epidemic prevention and control measures at business sites, strengthen the management of imported cold chain food workers, fully implement nucleic acid testing and preventive disinfection measures, and strengthen imported cold chain food information Filing, strict implementation of the “three specials” management (that is, the purchase of imported cold chain food special channels, storage in special areas, and sales in special areas), and the “four must not” (that is, no business without inspection and quarantine certificate, nucleic acid test certificate, Sterilization certificate, imported cold chain food from Yushou source code).

The relevant person in charge of Chongqing Yipin Hongyu Technology Co., Ltd. made a statement on behalf of the participating companies. Said that they will resolutely fulfill their commitments and actively cooperate with relevant functional departments in the prevention and control of imported cold chain food epidemics, so as to achieve both production and operation and epidemic prevention and control.

The person in charge of the Food Business Department of the Municipal Market Supervision Bureau requires the participating food chain business enterprises to further improve the food safety management system, refine the food safety management measures and epidemic prevention and control measures, and implement each commitment one by one.

He said that the person in charge of each enterprise must tighten the food safety string at any time and put food safety first. At the same time, food business enterprises should increase self-inspection of weak links in management, especially the links and varieties that are prone to problems, increase the frequency of self-inspection, and take effective measures in time for hidden food safety hazards discovered through self-inspection. eliminate.

It is necessary to further improve and improve the food safety management system and implement it. In particular, it is necessary to strictly implement the food purchase inspection record system, food safety self-inspection system, and unqualified food delisting systems, disclose relevant food purchase inspection information in a timely manner, and take the initiative to introduce good food into the market Quality access, minimizing the hidden dangers of food safety risks.

In addition, food business enterprises have further strengthened the prevention and control of imported cold chain foods. Organize practitioners to conduct nucleic acid testing and vaccinate new coronary pneumonia vaccines as required. Purchasing and operating imported cold chain foods must strictly check the quarantine certificate, the nucleic acid test certificate, the disinfection certificate and the source code. Anything without the above “three certificates and one code” shall not be marketed. It is strictly forbidden to purchase and operate imported cold chain foods from unknown sources, and strictly implement the requirements of special channels for purchases, storage in special areas, and sales in special areas. It is necessary to cooperate with relevant departments to carry out the nucleic acid testing of imported cold-chain food, and disinfect the outer packaging of imported cold-chain food as required. Producers and operators engaged in the business of imported cold chain foods must follow the prevention and control requirements and standardize the use of the “Yu Traceability” imported cold chain food traceability management platform to realize the full chain information traceability management of imported cold chain food in our city.

Upstream news reporter Yan Wei

Photography by Chongqing where to go on weekend 2 groups to eat lotus root

In the downtown area of ​​Chongqing, there is also a “Chongqing Xiaojiuzhai” named Jiufeng Yaochi . Although it is not as beautiful as Jiuzhaigou, it can also reap the comfort of its own.

The secret landscape in the urban area

Jiufeng Yao Pool is located on Jiufeng Mountain, Jinfeng Town, Jiulongpo District, with fresh air and lush forests.

Its lake is blue and clear, which is a bit similar to the colorful pools of Jiuzhaigou and Huanglong.

Photography by Chongqing where to go on weekend 2 groups to eat lotus root

Some tourists said that there are just a few “water tastings” here, what can be fun?

But as long as you calm down and play, you can feel its tranquility and beauty.

Photography by Upstream News Xia Hongbo

Among the dense cedar and pine forests, there are more than ten natural small lakes of different sizes, distributed according to the situation.

They stretched neatly from the mountainside to the top of the mountain, arranged in a terraced appearance.

Photography by Upstream News Xia Hongbo

The birds on the water, the squirrels in the forest, the wild ducks in the lake and the swaying thatch constitute the most vibrant look here.

The years are silent, so quiet and good, enough.

The most attractive thing is to count the lakes here, some are green as emerald, some are crystal clear, and some reflect the most beautiful mountain scenery in the mirror.

The color of the color pool will also change with the seasons, with clear, bright green, emerald green, and azure blue.

Photography by Chongqing where to go on weekend 1 bunch of flowers

Looking at Yao Chi from different angles, it can be described as a scene one step at a time, which makes people want to stop.

In the changing scenery room, people gave each Yao Chi a poetic name, “Dragon Phoenix Pond”, “Gold Phoenix Pond”, “Goose Phoenix Pond”, “Jifeng Pond”…

Photography by Chongqing where to go on weekend 1 bunch of flowers

April! Late spring! Jiufengyao Pond shows a different kind of beauty, with green trees and chrysanthemums everywhere, three steps one plant and five steps one cluster, when the spring rains and sands fall, it is colorful and colorful.

Occasionally one or two red maples by the pool, the leaves reflected on the bottom of the water, and the coral in the lake constitute the most primitive pattern, everything seems to have nothing to do with the city.

Photography by Chongqing where to go on weekend 1 bunch of flowers

If you are tired, the huts and pavilions all over the lake are the best place to rest. The grass-like shape, coupled with the steaming mist, is quite ancient.

This is the secret realm closest to the main city. There are blue sky, white clouds, green water and breeze. Why go to Jiuzhai to see the water, Jiufeng Yaochi can satisfy your imagination!

Photography by Chongqing where to go on weekend 1 bunch of flowers

You might as well steal your free time and find a nice afternoon to inhale oxygen and moisturize your lungs, camping, and photography sketching here. You can also buy spring bamboo shoots and pick raspberries by the way!

Around

The historical and cultural relics around Jiufengyao Pond are also very rich. Huilong Bay Cliff Statue , Ruins of Zhaizi Slope City Wall , Wangjiagou Red Flag Aqueduct , Tombs of Fujiapo in Qing Dynasty Wait.

Here are the new homes for farmers in Bayu style, and modern urban agricultural parks, a beautiful scenery of the new countryside.

Hailan Sky:

Hailan Yuntian Hot Spring Resort is backed by Baitaping Forest Park, with rich vegetation, fresh air, beautiful scenery, unique geographical location and elegant environment, which can be called the “Hanadu” in the center of the city.

West Lake:

Xichi Resort features a fresh and elegant garden landscape. In this simple rural courtyard, there are carefully cultivated flowers and plants, traditional and exquisite Tang and Song style buildings, fresh air and a quiet environment with few people.

Zhaishanping:

Photography by Fat Cat Erjia

In the sky over Zhaishanping in spring, it’s like knocking over the palette. Nowadays, all kinds of flowers are in full bloom, and it is already colorful. There is also an infinity pool here, and you can take small and fresh photos with just one shot.

Original title: Chongqing’s “Little Jiuzhai”, a hidden pure land in the urban area

[Disclaimer]The upstream news client is not marked with “Source: Upstream News-Chongqing Morning News” or “Upstream News LOGO, watermark text, pictures, audio and video and other manuscripts are reprinted. If the reprinted draft involves copyright issues, please Contact upstream news.

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