Reporter | Zeng Lingjun

China Chengxin International recently released a follow-up rating report on Sichuan Tianfu Bank. The report shows that the bank’s credit rating outlook has been adjusted from stable to negative. This indicates that the credit level of Tianfu Bank may decline in the next 12 to 18 months.

It is understood that this is the first city commercial bank whose rating outlook has been adjusted to negative this year. “The downgrading of the rating may affect the interest rate of the bank’s bond issuance. The lower the rating, the higher the interest rate of the bond issuance, which will increase the cost and difficulty of financing.” A banker commented to an interface news reporter.

Zhou Maohua, an analyst at the Financial Markets Department of Everbright Bank, told Jiemian News that company ratings are one of the important basis for investors to price companies and related assets. There are many factors that trigger downgrades of companies or institutions, such as macroeconomics, policy changes, and emergencies. , The company’s internal management issues, etc., caused changes in the company’s fundamentals, business prospects, and asset quality.

Regarding the reasons for the rating downgrade, China Chengxin International mentioned that Tianfu Bank faces many challenges, including the slowdown in macroeconomic growth and the pressure on bank operations and asset quality caused by changes in the regional credit environment, as well as continuous credit assets and non-standard investment risks. Exposure and profitability have been significantly weakened, deposit stability has become weaker, and liquidity management pressure has increased.

Last year, Tianfu Bank’s revenue and net profit both declined significantly: net operating income was 4.324 billion yuan, a year-on-year decrease of 9.46%; net profit was 846 million yuan, a sharp drop of 42.11% year-on-year.

China Chengxin International also mentioned that the bank’s loan and non-standard investment risks continue to be exposed, and the resolution is increasing, and future credit risk management and control will still face pressure.

As of the end of 2020, the bank has no non-performing balances in non-standard investments, but special mention loans are 6.213 billion yuan, accounting for 23.97%. The financiers are mainly real estate and trading companies in Sichuan and Guizhou. “On the whole, the bank’s securities investment accounts for a relatively large proportion of non-standardized debt investments, and they have already experienced significant impairment. The information transparency of such investments is low, and they face greater pressure to withdraw impairment reserves, and related risks need to be maintained. Pay close attention.” The report mentioned.

As of the end of 2020, the bank’s non-performing loan balance increased by 341 million yuan to 2.612 billion yuan year-on-year, and the non-performing loan ratio increased by 0.02 percentage points from the beginning of the year to 2.00%.

In addition, the rating report also hints at the liquidity pressure of Tianfu Bank. As of the end of 2020, Tianfu Bank’s assets due within one year accounted for 39.58% of total assets, and liabilities due within one year accounted for 60.86% of total liabilities. The maturity gap within 2-7 days at the end of the year was -6.27 billion yuan. Facing greater pressure on liquidity management.

According to the official website of Tianfu Bank, the bank was established in 2001 and successfully introduced German strategic investors in 2005, becoming China’s first secondary city to introduce foreign capital. Its current asset scale is 216.181 billion yuan.

The bank’s equity is relatively dispersed. As of the end of last year, the top five shareholders of the bank’s shareholding ratios were: Sichuan Mingyu Group Co., Ltd. (9.98%), Nanchong Union Industrial Co., Ltd. (9.98%), and Chengdu Yunji Real Estate Development Co., Ltd. Liability company (9.93%), Chengdu Fengzhilin Trading Co., Ltd. (9.89%), Nanchong Jinnan Industrial Co., Ltd. (4.99%)

Edit | You Yong

The head anchor is also facing polarization.

Not long ago, the 31-year-old “Kaishou Brother” Simba made headlines in the media for reproducing amazing words in the live broadcast. He angrily denounced the unfairness of the platform, and revealed that a live broadcast had lost 20 million yuan, and he was squeezed to the point that he could not breathe. At this time, it has only been more than two months since his comeback-Simba had been banned for 60 days due to the fake bird’s nest incident.

On the other side, 36-year-old Wei Ya also encountered the embarrassment of “selling fakes.” Because the “Supreme brand co-branded products” sold in the live broadcast room were accused of copycats, Wei Ya and Qianxun Culture both apologized to consumers on Weibo. Immediately, Qianxun Culture, whose husband is the major shareholder of Wei Ya, was fined 530,000 yuan by the relevant authorities for advertising illegal activities.

But Wei Ya’s net worth is still growing. In May 2021, Wei Ya and her husband Dong Haifeng successfully entered the “2021 New Fortune 500 Rich List” with a wealth of 9 billion yuan. This 36-year-old “Taobao First Sister” has reached the height of wealth comparable to Tao Huabi, the founder of the 74-year-old Laoganma.

Even the former anchor brother and sister are inevitably plagued by the chaos of the live broadcast industry, as well as anxiety about traffic and popularity. They were fighting in the traffic dividends of live e-commerce, and they used to show off in their own prosperity, but when the public’s attention turned to more and more other Internet celebrities, with the continuous strengthening of supervision and the change of platform rules , Their “top stream” value is also being weakened.

It is increasingly difficult for the top anchors to make money. But they still held the “bargaining chips” and embarked on a different business path.

Simba and Kuaishou drift away Simba, who is not worrying, is causing trouble again for Kuaishou.

At the beginning of June, Simba suddenly lost control during a live broadcast of a mid-year big promotion. He fought against Kuaishou platform. He said that Kuaishou was short of money and crazy. He spent more than 2 billion to buy 86 million fans, and he had to pay for a live broadcast. More than 20 million yuan, and the flow was restricted by Kuaishou… Simba even let all the anchors under his own stand behind him to challenge Kuaishou.

Simba who offended Kuaishou also offended Douyin by the way. He believes that Douyin was the first to sell bird’s nests. Douyin used capital to manipulate public opinion, resulting in more than 50 negative hot searches after the bird’s nest sale incident.

Provoking two platforms in public at the same time. It is estimated that only Simba can do this kind of thing. “Everyone shouts and beats” has become a norm for him: In April 2020, Simba will live with another fast player. Big V Sanda brothers were banned from each other for three months; in October, he was criticized negatively during an event to protect the fans by scolding security.

But what really got him into trouble was the outbreak of the fake bird’s nest incident. In November last year, some consumers questioned that the bird’s nest sold in Simba’s apprentice live studio was sugar water. Although Simba insisted at the beginning that it was not a fake, Simba issued an apology in front of the real test report, and was subsequently banned from Kuaishou for 60 days and fined 900,000 yuan by the relevant authorities.

The image of Simba’s personal IP plummeted. In particular, Xin Xuan, which he created, emphasized that he had mastered a “new supply chain” and said that he would choose “good products with high cost performance” for users. However, at the early stage of the incident, Simba firmly denied that it was selling ” Fake bird’s nest”.

“Kai Shou made Simba, but it also made him a big tail.” Li Hao, the founder of Mars Culture & Cass Academy, told AI Finance and Economics. “Simba quickly became a super influencer by Kuaishou, but he did not pursue and The platform’s win-win situation, on the contrary, puts too much luck and the platform to support various factors, and understands that for personal efforts, I deserve it.”

But Ni Shu, a self-media person, has a different view on this, “the two sides are a cooperative relationship.”

The data shows that the Simba family is the top stream of Kuaishou live streaming. In 2019, Kuaishou live broadcast GMV was 40 billion to 45 billion yuan, while the GMV announced by the Simba team reached 13.3 billion yuan, contributing nearly 30%. According to data from the 618’s top talent list in 2020, Simba, Chu Ruixue, and Dandan Xiaopenyou in the Simba family dominate the top three, and family members occupy 6 seats in the top 10.

Simba’s live broadcast debut also proved his strength. On the night of his return, his unprecedented sales of 2 billion yuan set a new record. In just 7 hours, Simba’s social platform fans also exceeded 84 million from 64 million, which is close to a quarter of Kuaishou monthly active users based on data alone (the average daily active life of Kuaishou is 379.2 million in the first quarter of 2021).

Simba was completely immersed in his own honors, which became his arrogant capital in the past. “Kaishou, I hope you keep your eyes brighter. I am interested in most of the categories. I can mobilize the resources of the whole country. Please make good use of my skills and resources…” Last year with Sanda brothers After scolding each other and retiring from the Internet, Simba said so.

Rumor has it that Kuaishou founder and CEO Su Hua threatened to block it permanently at an internal meeting. To some extent, Simba kidnapped Kuaishou. He is subtly affecting users’ perceptions of Kuaishou e-commerce. When Kuaishou wants to do brand upgrades, supply chain upgrades and other actions, he will find a lot of resistance. , Because the super influencers on the platform are going in another direction to cultivate the habits and cognition of users.

“If Simba was just an anchor, there would be no difficulty.” Uncle Ni said, but the public underestimated the power of Xin Youzhi’s rigorous selection. “Simba’s wife Chu Ruixue used to be one of the top ten domestic micro merchants, and she has a lot of private domain traffic and WeChat resources.”

“It’s inevitable to’de-Simba’. No platform wants to be kidnapped by its own anchor.” Li Hao believes that if Kuaishou really wants to do it, it must be in an absolute dominant position. “Kaishou is still Kuaishou when he leaves Simba. It’s not necessarily Simba if you leave Kuaishou.”

In order to solve this headache problem, Kuaishou moves constantly. In July last year, Kuaishou invited Jay Chou to “break the circle”, and the highest number of simultaneous online people in a live broadcast reached 6.1 million. This year’s Spring Festival, Feigua data shows that Kuaishou will lead the goods list for seven days in 2021. The top five in the list are Grand Master Yu, Li Xuanzhuo (Jiu Xian), Kwai Er Yan Xuan, Wah, and Li Haizhen, without Simba.

At the same time, Kuaishou released a signal to support mid-waist anchors to the outside world. Zhang Yipeng, the person in charge of its e-commerce marketing center, once clearly stated to the media, “I may not be able to sell Simba, Li Jiaqi and Wei Ya with a mid-waist anchor. I will come with 10 anchors. With, the amount will definitely be larger than in the past.”

Even if he was not banned, Simba could no longer keep up with the evolution of the live broadcast. While the platform supports more vertical anchors and brand self-broadcasts, no one will want the next “Simba”.

The latest “Live E-commerce List” in May showed that a large number of fast-handed anchors represented by He Dongdong, Grand Young Master Yu, and Mr. Chen became the backbone of the May list. As for the Simba team, even Dandan earned 701 million yuan. His results won the first place in the fast hand, but compared to the previous pomp of the Simba team’s collective dominance of the list, the results are still slightly “dismal”.

The image of Simba is falling all the way, and Kuaishou is gradually completing the cut with Simba.

Wei Ya signs the anchor to be the boss When Simba was in constant trouble, another super anchor, Wei Ya, also fluctuated in the trust of users. But unlike Simba, Xin Xuan emphasizes the creation of a supply chain, highlighting Simba’s personal IP and strong personality, but the Wei Ya team has created more for her the role of a “professional woman” rather than a “female internet celebrity” .

“I never felt how popular I was.” This is the case with this strong woman who appeared in “Creation Camp 2020”, “Crossover Singer”, “CCTV Year of the Ox Spring Festival Gala”, “Tucao Conference” and other variety shows, as well as CCTV and local satellite TV. Say.

Compared with another head anchor Li Jiaqi, Wei Ya is better at using resources. This year’s “618” is a good example. A warm-up for the “Viya Carnival” invited Stefanie Sun, Junjie Lin, Huimei Zhang, etc. The top singer, Wei Ya only introduced the spike products and the “618” pre-sale list between the performances. That night, the Weibo topic #521薇娅欢乐节# had a reading volume of 1.22 billion and a discussion of 1.345 million.

Wei Ya also established a company, Qianxun (Hangzhou) Holding Co., Ltd., and her husband Dong Haifeng serves as the chairman of the board. In addition to the “top brand” Wei Ya under Qianxun Culture, there are also celebrity anchors Baibaitu, Teng Yujia, and celebrity anchors Lin Yilun, Li Jing, Haiqing, etc., covering all categories of beauty, life, clothing, etc., and the number of Taobao fans Ten million.

Dong Haifeng once revealed that in addition to more than 60 own anchors, Qianxun Culture also incubates anchors and brands, and builds its own supply chain system. At present, Qianxun Culture has quietly established Hangzhou anchor incubation base, Beijing star live broadcast base, Hangzhou super supply chain base, and Guangzhou supply chain base.

“At present, several major MCNs on the market want to do academy training. Qianxun is the first to recruit and train a bunch of anchors, sign them, and then sign the brand after finishing, let his anchor go to store broadcasting.” A Qianxun has no worries. The media staff told the AI ​​Finance and Economics Agency. In Dong Haifeng’s words, “Qianxun crossed the river by touching the stone Weiya.”

After the freedom of wealth, the news that Wei Ya and his wife entered the venture capital circle was also reported. Tianyancha APP shows that on January 28 this year, Qingdao Qianmiao Private Equity Fund Management Co., Ltd. was established with a registered capital of 10 million yuan. Its business scope includes private equity investment fund management and venture capital fund management services.

Wei Ya and his wife are committed to creating a “capital map”. But the process of capital expansion will not be smooth sailing. At the end of last year, Guangzhou Vimics Apparel Co., Ltd., where Wei Ya was a shareholder, was included in the list of business abnormalities, which once caused external discussion; Wei Yafang had to respond that this was due to the company’s relocation and failed to handle the address in time. Caused by the change procedures.

When Qianxun “crossed the river by touching Wei Ya”, Wei Ya herself must also face various questions about quality control audits and false propaganda. When there was a question about the “Supreme co-branded product”, Wei Ya first gave the e-commerce platform Xiaoer, and although she apologized to the public, she still did not explain the reason for the choice.

Unlike Wei Ya’s series of operations, Li Jiaqi does not have such big ambitions in business. He focuses more on the mining of personal IP. Even if he becomes a partner of his institution, it is not intentional. “Because Li Jiaqi can’t copy, our company can’t make another Li Jiaqi, so I became one of the company’s bosses.” Li Jiaqi once revealed in a live broadcast.

Simba has also continued to expand his business territory. He established “Xinxuan Investment” with a 95% shareholding ratio. But because of the collapse of his personal image, the companies associated with him are often implicated. For example, the starting shares of a listed company invested by Xin Xuan, because of the Simba “road closure” incident, the company’s stock price fell to the limit for two consecutive trading days, and the market value evaporated by nearly 1 billion yuan.

Take the goods and the anchor also eat youth rice Li Jiaqi once laughed at himself in an event: “Even if he speaks again, there will be a day when his voice is muted, and even if he is on fire now, there will be a day when he disappears.” He has a clear understanding of his industry. An iron platform, streamlined internet celebrities, and anchors are also a career that eats youthful meals.

In fact, the role played by the Internet celebrity economy in the live broadcast industry is also experiencing more contradictions. For example, anchors want to channel traffic to their own personal IP traffic pools through the platform, but for brands, they are increasingly not sure whether consumers place orders for people or for goods? The concessions offered by the brand owners to the real money and silver of the products have also become the credit for the anchor to win for the fans.

According to the data of the Wei Hotspot Big Data Research Institute, in the first quarter of 2021, in the total GMV list of live e-commerce anchors, Wei Ya personally contributed 7.15 billion yuan, Li Jiaqi contributed 4.5 billion yuan, Simba contributed 2.15 billion yuan, and the total GMV of three people Up to 13.8 billion yuan.

The head effect is significant, but data fraud and chaos emerge endlessly. Some media have reported that it only costs about 899 yuan to make a video with a million views in Kuaishou. In other words, the millions of popular anchors you see may have been bought.

Since the National Day last year, the supervision of live delivery of goods began to become stricter. In May of this year, the “strictest in industry history” laws and regulations were implemented, and all types of entities “before and behind the stage” and “online and offline” elements of live webcast marketing were all included in the scope of supervision.

At the same time, the cargo anchors are also facing the reality of reshaping the pattern and increasing competition in the industry. From 2017 to 2019, the market size of live broadcast e-commerce in my country increased by more than 20 times from 19 billion yuan to 433.8 billion yuan, and the penetration rate of live broadcast e-commerce increased from 0.3% to 4.1%. However, after the outbreak of the new crown epidemic, consumers watched live broadcasts to buy things. Enthusiasm began to fade.

“Being a live broadcast celebrity is not a long-term solution. Transformation is a matter of time. People only see the successful Via, but they don’t see the tens of thousands of Vias who have not rushed out and fell. There are so many amateur internet celebrities. The cycle is only one week or even several days.” An MCN operator told AI Finance and Economics.

This article was originally produced by AI Finance and Economics, an account of “Finance World” Weekly. Please do not reprint it on any channel or platform without permission. Offenders must be investigated.

Edit | You Yong

The head anchor is also facing polarization.

Not long ago, the 31-year-old “Kaishou Brother” Simba made headlines in the media for reproducing amazing words in the live broadcast. He angrily denounced the unfairness of the platform, and revealed that a live broadcast had lost 20 million yuan, and he was squeezed to the point that he “cannot breathe.” At this time, it has only been more than two months since his comeback-Simba had been banned for 60 days due to the fake bird’s nest incident.

On the other side, 36-year-old Wei Ya also encountered the embarrassment of “selling fakes.” Because the “Supreme brand co-branded products” sold in the live broadcast room were accused of copycats, Wei Ya and Qianxun Culture both apologized to consumers on Weibo. Immediately, Qianxun Culture, whose husband is the major shareholder of Wei Ya, was fined 530,000 yuan by the relevant authorities for advertising illegal activities.

But Wei Ya’s net worth is still growing. In May 2021, Wei Ya and her husband Dong Haifeng successfully entered the “2021 New Fortune 500 Rich List” with a wealth of 9 billion yuan. This 36-year-old “Taobao First Sister” has reached the height of wealth comparable to Tao Huabi, the founder of the 74-year-old Laoganma.

Even the former anchor brother and sister are inevitably plagued by the chaos of the live broadcast industry, as well as anxiety about traffic and popularity. They were fighting in the traffic dividends of live e-commerce, and they used to show off in their own prosperity, but when the public’s attention turned to more and more other Internet celebrities, with the continuous strengthening of supervision and the change of platform rules , Their “top stream” value is also being weakened.

It is increasingly difficult for the top anchors to make money. But they still held the “bargaining chips” and embarked on a different business path.

Simba and Kuaishou drift away Simba, who is not worrying, is causing trouble again for Kuaishou.

At the beginning of June, Simba suddenly lost control during a live broadcast of a mid-year big promotion. He fought against Kuaishou platform. He said that Kuaishou was short of money and crazy. He spent more than 2 billion to buy 86 million fans, and he had to pay for a live broadcast. More than 20 million yuan, and the flow was restricted by Kuaishou… Simba even let all the anchors under his own stand behind him to challenge Kuaishou.

Simba who offended Kuaishou also offended Douyin by the way. He believes that Douyin was the first to sell bird’s nests. Douyin used capital to manipulate public opinion, resulting in more than 50 negative hot searches after the bird’s nest sale incident.

Provoking two platforms in public at the same time. It is estimated that only Simba can do this kind of thing. “Everyone shouts and beats” has become a norm for him: In April 2020, Simba will live with another fast player. Big V Sanda brothers were banned from each other for three months; in October, he was criticized negatively during an event to protect the fans by scolding security.

But what really got him into trouble was the outbreak of the fake bird’s nest incident. In November last year, some consumers questioned that the bird’s nest sold in Simba’s apprentice live studio was sugar water. Although Simba insisted at the beginning that it was not a fake, Simba issued an apology in front of the real test report, and was subsequently banned from Kuaishou for 60 days and fined 900,000 yuan by the relevant authorities.

The image of Simba’s personal IP plummeted. In particular, Xin Xuan, which he created, emphasized that he had mastered a “new supply chain” and said that he would choose “good products with high cost performance” for users. However, at the early stage of the incident, Simba firmly denied that it was selling ” Fake bird’s nest”.

“Kai Shou made Simba, but it also made him a big tail.” Li Hao, the founder of Mars Culture & Cass Academy, told AI Finance and Economics. “Simba quickly became a super influencer by Kuaishou, but he did not pursue and The platform’s win-win situation, on the contrary, puts too much luck and the platform to support various factors, and understands that for personal efforts, I deserve it.”

But Ni Shu, a self-media person, has a different view on this, “the two sides are a cooperative relationship.”

The data shows that the Simba family is the top stream of Kuaishou live streaming. In 2019, Kuaishou live broadcast GMV was 40 billion to 45 billion yuan, while the GMV announced by the Simba team reached 13.3 billion yuan, contributing nearly 30%. According to data from the 618’s top talent list in 2020, Simba, Chu Ruixue, and Dandan Xiaopenyou in the Simba family dominate the top three, and family members occupy 6 seats in the top 10.

Simba’s live broadcast debut also proved his strength. On the night of his return, his unprecedented sales of 2 billion yuan set a new record. In just 7 hours, Simba’s social platform fans also exceeded 84 million from 64 million, which is close to a quarter of Kuaishou monthly active users based on data alone (the average daily active life of Kuaishou is 379.2 million in the first quarter of 2021).

Simba was completely immersed in his own honors, which became his arrogant capital in the past. “Kaishou, I hope you keep your eyes brighter. I am interested in most of the categories. I can mobilize the resources of the whole country. Please make good use of my skills and resources…” Last year with Sanda brothers After scolding each other and retiring from the Internet, Simba said so.

Rumor has it that Kuaishou founder and CEO Su Hua threatened to block it permanently at an internal meeting. To some extent, Simba kidnapped Kuaishou. He is subtly affecting users’ perceptions of Kuaishou e-commerce. When Kuaishou wants to do brand upgrades, supply chain upgrades and other actions, he will find a lot of resistance. , Because the super influencers on the platform are going in another direction to cultivate the habits and cognition of users.

“If Simba was just an anchor, there would be no difficulty.” Uncle Ni said, but the public underestimated the power of Xin Youzhi’s rigorous selection. “Simba’s wife Chu Ruixue used to be one of the top ten domestic micro merchants, and she has a lot of private domain traffic and WeChat resources.”

“It’s inevitable to’de-Simba’. No platform wants to be kidnapped by its own anchor.” Li Hao believes that if Kuaishou really wants to do it, it must be in an absolute dominant position. “Kaishou is still Kuaishou when he leaves Simba. It’s not necessarily Simba if you leave Kuaishou.”

In order to solve this headache problem, Kuaishou moves constantly. In July last year, Kuaishou invited Jay Chou to “break the circle”, and the highest number of simultaneous online people in a live broadcast reached 6.1 million. This year’s Spring Festival, Feigua data shows that Kuaishou will lead the goods list for seven days in 2021. The top five in the list are Grand Master Yu, Li Xuanzhuo (Jiu Xian), Kwai Er Yan Xuan, Wah, and Li Haizhen, without Simba.

At the same time, Kuaishou released a signal to support mid-waist anchors to the outside world. Zhang Yipeng, the person in charge of its e-commerce marketing center, once clearly stated to the media, “I may not be able to sell Simba, Li Jiaqi and Wei Ya with a mid-waist anchor. I will come with 10 anchors. With, the amount will definitely be larger than in the past.”

Even if he was not banned, Simba could no longer keep up with the evolution of the live broadcast. While the platform supports more vertical anchors and brand self-broadcasts, no one will want the next “Simba”.

The latest “Live E-commerce List” in May showed that a large number of fast-handed anchors represented by He Dongdong, Grand Young Master Yu, and Mr. Chen became the backbone of the May list. As for the Simba team, even Dandan earned 701 million yuan. His results won the first place in the fast hand, but compared to the previous pomp of the Simba team’s collective dominance of the list, the results are still slightly “dismal”.

The image of Simba is falling all the way, and Kuaishou is gradually completing the cut with Simba.

Wei Ya signs the anchor to be the boss When Simba was in constant trouble, another super anchor, Wei Ya, also fluctuated in the trust of users. But unlike Simba, Xin Xuan emphasizes the creation of a supply chain, highlighting Simba’s personal IP and strong personality, but the Wei Ya team has created more for her the role of a “professional woman” rather than a “female internet celebrity” .

“I never felt how popular I was.” This is the case with this strong woman who appeared in “Creation Camp 2020”, “Crossover Singer”, “CCTV Year of the Ox Spring Festival Gala”, “Tucao Conference” and other variety shows, as well as CCTV and local satellite TV. Say.

Compared with another head anchor Li Jiaqi, Wei Ya is better at using resources. This year’s “618” is a good example. A warm-up for the “Viya Carnival” invited Stefanie Sun, Junjie Lin, Huimei Zhang, etc. The top singer, Wei Ya only introduced the spike products and the “618” pre-sale list between the performances. That night, the Weibo topic #521薇娅欢乐节# had a reading volume of 1.22 billion and a discussion of 1.345 million.

Wei Ya also established a company, Qianxun (Hangzhou) Holding Co., Ltd., and her husband Dong Haifeng serves as the chairman of the board. In addition to the “top brand” Wei Ya under Qianxun Culture, there are celebrity anchors Baibaitu and Teng Yujia, and celebrity anchors Lin Yilun, Li Jing, Haiqing, etc., covering all categories such as beauty, life, clothing, and Taobao fans. Ten million.

Dong Haifeng once revealed that in addition to more than 60 own anchors, Qianxun Culture also incubates anchors and brands, and builds its own supply chain system. At present, Qianxun Culture has quietly established Hangzhou anchor incubation base, Beijing star live broadcast base, Hangzhou super supply chain base, and Guangzhou supply chain base.

“At present, several major MCNs on the market want to do academy training. Qianxun is the first to recruit and train a bunch of anchors, sign them, and then sign the brand after finishing, let his anchor go to store broadcasting.” A Qianxun has no worries. The media staff told the AI ​​Finance and Economics Agency. In Dong Haifeng’s words, “Qianxun crossed the river by touching the stone Weiya.”

After the freedom of wealth, the news that Wei Ya and his wife entered the venture capital circle was also reported. Tianyancha APP shows that on January 28 this year, Qingdao Qianmiao Private Equity Fund Management Co., Ltd. was established with a registered capital of 10 million yuan. Its business scope includes private equity investment fund management and venture capital fund management services.

Wei Ya and his wife are committed to creating a “capital map”. But the process of capital expansion will not be smooth sailing. At the end of last year, Guangzhou Vimics Apparel Co., Ltd., where Wei Ya was a shareholder, was included in the list of business abnormalities, which once caused external discussion; Wei Yafang had to respond that this was due to the company’s relocation and failed to handle the address in time. Caused by the change procedures.

When Qianxun “crossed the river by touching Wei Ya”, Wei Ya herself must also face various questions about quality control audits and false propaganda. When there was a question about the “Supreme co-branded product”, Wei Ya first gave the e-commerce platform Xiaoer, and although she apologized to the public, she still did not explain the reason for the choice.

Unlike Wei Ya’s series of operations, Li Jiaqi does not have such big ambitions in business. He focuses more on the mining of personal IP. Even if he becomes a partner of his institution, it is not intentional. “Because Li Jiaqi can’t copy, our company can’t make another Li Jiaqi, so I became one of the company’s bosses.” Li Jiaqi once revealed in a live broadcast.

Simba has also continued to expand his business territory. He established “Xinxuan Investment” with a 95% shareholding ratio. But because of the collapse of his personal image, the companies associated with him are often implicated. For example, the starting shares of a listed company invested by Xin Xuan, because of the Simba “road closure” incident, the company’s stock price fell to the limit for two consecutive trading days, and the market value evaporated by nearly 1 billion yuan.

Take the goods and the anchor also eat youth rice Li Jiaqi once laughed at himself in an event: “Even if he speaks again, there will be a day when his voice is muted, and even if he is on fire now, there will be a day when he disappears.” He has a clear understanding of his industry. An iron platform, streamlined internet celebrities, and anchors are also a career that eats youthful meals.

In fact, the role played by the Internet celebrity economy in the live broadcast industry is also experiencing more contradictions. For example, anchors want to channel traffic to their own personal IP traffic pools through the platform, but for brands, they are increasingly not sure whether consumers place orders for people or for goods? The concessions offered by the brand owners to the real money and silver of the products have also become the credit for the anchor to win for the fans.

According to the data of the Wei Hotspot Big Data Research Institute, in the first quarter of 2021, in the total GMV list of live e-commerce anchors, Wei Ya personally contributed 7.15 billion yuan, Li Jiaqi contributed 4.5 billion yuan, Simba contributed 2.15 billion yuan, and the total GMV of three people Up to 13.8 billion yuan.

The head effect is significant, but data fraud and chaos emerge endlessly. Some media have reported that it only costs about 899 yuan to make a video with a million views in Kuaishou. In other words, the millions of popular anchors you see may have been bought.

Since the National Day last year, the supervision of live delivery of goods began to become stricter. In May of this year, the “strictest in industry history” laws and regulations were implemented, and all types of entities “before and behind the stage” and “online and offline” elements of live webcast marketing were all included in the scope of supervision.

At the same time, the cargo anchors are also facing the reality of reshaping the pattern and increasing competition in the industry. From 2017 to 2019, the market size of live broadcast e-commerce in my country increased more than 20 times from 19 billion yuan to 433.8 billion yuan, and the penetration rate of live broadcast e-commerce increased from 0.3% to 4.1%. However, after the outbreak of the new crown epidemic, consumers watched live broadcasts to buy things. Enthusiasm began to fade.

“Being a live broadcast celebrity is not a long-term solution. Transformation is a matter of time. People only see the successful Via, but they don’t see the tens of thousands of Vias who have not rushed out and fell. There are so many amateur internet celebrities. The cycle is only one week or even several days.” An MCN operator told AI Finance and Economics.

This article was originally produced by AI Finance and Economics, an account of “Finance World” Weekly. Please do not reprint it on any channel or platform without permission. Offenders must be investigated.

Smart technologies are being applied more and more in building management. Source: ngonghiepvietnam.vn This is a recommendation made by experts of Real Estate Consulting Company Savills Vietnam in a newly released study. Chris Mariott, Managing Director of Savills Southeast Asia, said: “Nowadays, thanks to the development of the Internet of Things (IoT), we can access data through live cameras and sensors. Out. The data recorded in the building management system will help us to improve the management. In addition, smart technology will also proactively send notifications to management about maintenance schedules as well as potential or pending problems at the building. In addition, the application of artificial intelligence and technology will also help reduce the workload for management. In Vietnam, recently, the trend of applying technology in real estate project management is also considered as one of the solutions to improve the operational efficiency of the project. This factor contributes to making a difference to the standard of professional real estate management services, enhancing competitive value for real estate business units. According to Savills data, it is estimated that startups in the real estate technology sector attracted investment of USD 10 billion in 2016 and this number increased to USD 44 billion in 2019. These companies mainly provide technology solutions for buildings, helping to achieve high efficiency in management, reducing emissions, bringing economic benefits to investors…

According to the Tianyancha APP, Beijing Huaguan Commercial Technology Development Co., Ltd. is a commercial enterprise with chain shopping malls and supermarket chains as its main business. Its main body is Beijing Huaguan Commercial. Beijing Huaguan Commercial Technology has invested in Zhuozhou City. 6 companies including Huaguan Supermarket Co., Ltd. and Beijing Yanxin Huaguan Trading Co., Ltd.

The entry of JD.com also means that the digitization process of Huaguan will be accelerated in an all-round way. It is worth noting that at the 2021 China International Retail Innovation Conference on May 24 this year, Feng Yi also stated that JD.com will in-depth cooperation with Arima to build an omni-channel retail benchmark, and launch digital synergy in the supply chain, omni-channel business upgrades, In-depth cooperation in member digital management has jointly promoted the omni-channel retail reform of Arima.

In fact, Huaguan and JD.com had cooperated a few years ago. As early as 2014, Beijing Huaguan Commercial and JD.com signed an O2O strategic cooperation agreement. In the future, they will be stationed on JD.com’s platform to sell products and be responsible for distribution. Although the cooperation between the two parties did not create much spark, Huaguan has never given up the idea of ​​building an omni-channel. It is understood that in 2017, Huaguan Supermarket and WeChat Pay launched a self-service payment applet, and replaced waiting in line with one-click payment on mobile phones, realizing an automated supermarket shopping experience.

On January 24 this year, Zhang Bing, a representative of the Beijing Municipal People’s Congress and chairman of Beijing Huaguan Commercial Technology Development Co., Ltd., revealed in an interview with a reporter from Beijing Commercial Daily at the Fangshan District Group Meeting of the Fourth Meeting of the 15th Municipal People’s Congress that Huaguan Supermarket in 2021 It is expected that 10 new stores will be opened in Beijing. At the same time, Huaguan Supermarket will continue its digital transformation.

Zhang Bing told a reporter from Beijing Business Daily that some roads were closed due to the fluctuation of the epidemic, which affected the stability of the supply of goods. This requires companies to be fully prepared in peacetime to deal with emergencies. This poses a challenge to the responsiveness of the company’s supply chain, which means that we need to be predictive, and the basis of the pre-judgment is the digital operation of the production area, inventory, scheduling, and sales. Supermarket retail must change from extensive to refined Transformation of operations.

It can be seen that the supermarket retail industry and the Internet have moved from antagonism to integration, the former has gone from lively to deserted, the latter has gone from small to unshakable, and now the combination of the two, the supermarket market has also entered a new Internet era and new Retail stage. As Ali started to take a stake in RT-Mart in 2017, Ali’s digital transformation is also getting better. This has also allowed more and more companies to follow suit. Especially during the epidemic, supermarket online orders surged, and online platforms became the second growth curve driving traditional supermarket sales. This also allows physical supermarket companies to see the prospect of digitalization and accelerate the pace of digital transformation.

Wen Zhihong, partner of Hejun Consulting and head of chain management, said in an interview with a reporter from Beijing Business Daily that the current digital wave in the supermarket industry has arrived, and the business model of the supermarket industry in the future will no longer just stay in the original offline. Physical stores are moving towards omni-channelization.

“Comprehensive integration actually means the reconstruction of the traditional retail industry, including commodity management, customer service, store management, and store planning. Great changes have taken place. It will be very difficult to develop on your own capabilities alone. . The development of an enterprise will have different leading forces at different stages.” Wen Zhihong analyzed.

This means that Virgin Galactic’s commercial manned program for the public has taken another step forward. The company expects to officially provide commercial space travel services in 2022. Figure | Virgin Galactic’s “Spaceship Two” “VSS Unity” (Source: Virgin Galactic) The mission was “Spaceship II” and “VSS Unity” (“Unity”), which was mounted by the “White Knight II” aircraft from New Mexico at 10:34, May 22, Eastern Time. After Spaceport America took off and separated from its mothership VMS Eve, the rocket pushed the “Unity” to continue to lift off. When the flight speed reached three times the speed of sound, the rocket would shut off its engine and the spacecraft would climb by inertia and finally reached 55.45 At an altitude of mile (about 89.2 kilometers), a backflip was completed at the edge of space. After that, the “Unity” glided through the atmosphere, returned to the ground, and landed at the departing spaceport at 11:43. The two pilots on board were Dave Mackay and CJ. CJ Sturckow, the two had previously completed space missions. The flight test was originally scheduled to take place in December last year, but the flight was forced to be suspended due to computer failure due to electromagnetic interference. The flight test was postponed to February this year, but it was postponed again due to technical reasons. After several months of rectification, after solving a hidden maintenance hazard of the “White Knight II” carrier aircraft, Blue Origin confirmed the date of the test flight on May 20 this year. Kolgrazier said that Virgin Galactic has found a good solution to suppress electromagnetic interference this time, and the company deliberately checked this before the test flight. Sir Richard Branson, the founder of Virgin Galactic, came to watch the spaceport in person. He was accompanied by former New Mexico Governor Bill Richardson and current Governor Lu Yang Gleason ( Lujan Grisham), Bill Richardson helped to establish the US spaceport. Chairman Chamath Palihapitiya did not come to the scene, but he congratulated him in a statement: “Congratulations to the entire Virgin Galactic team, they once again crossed an important milestone. After the successful completion of the flight test, Virgin Galactic’s stock price soared 22%. Figure | Richard Branson cheered and celebrated after the “Unity” was safely lifted off (Source: Twitter) Virgin Galactic CEO Michael Colglazier said: “This is a flawless flight.” “Today’s flight demonstrates the inherent elegance and safety of our space flight system, and at the same time makes the manned space flight of Virgin Galactic and New Mexico a big step forward,” he said. This is not the first time Virgin Galactic has been in space. In 2018, Unity rose to an altitude of 82.7 kilometers, marking Virgin Galactic’s first entry into space. In February 2019, “Spacecraft II” flew to space again. However, according to the Washington Post, the flight in 2019 had serious safety hazards. The wings of the space plane were disbanded during the flight, and the lives of the three crew members were threatened. Fortunately, no one was injured in the end, so this test was considered a success. As early as 2014, Virgin Galactic suffered a test flight accident. At that time, the “Spaceship Two” exploded during the process of leaving the mother ship and preparing to continue to lift off. The entire spacecraft broke in half and fell quickly and crashed into the California desert. The accident resulted in the injury of one pilot and the death of another pilot. Figure | Virgin Galactic’s “Spaceship Two” “VSS Unity” (Source: Virgin Galactic) It is also reported that Virgin Galactic is expected to obtain a license from the Federal Aviation Administration (FAA) before the end of this year to officially provide commercial passenger services in 2022. The company focused on collecting various performance and flight data during this flight, and plans to submit it to the Federal Aviation Administration. Kolgrazier said that the data collected this time “looks very critical” and said “we expect them to review the data.” “Unity” also carried three scientific research payloads sponsored by NASA in this mission. Kolgrazier revealed that these payloads have brought revenue to the company, and the specific amount will be disclosed in the second quarter earnings report. Figure | Virgin Galactic’s “Spaceship Two” “VSS Unity” (Source: Virgin Galactic) Virgin Galactic has a total of 4 space flight plans this year. Although it did not disclose the specific dates for the next three, the company said it expects to be completed before this fall. Virgin Galactic’s “Spacecraft II” can accommodate up to six passengers and two pilots. In the second flight afterwards, “Spaceship II” will also carry 4 passengers to test the spacecraft cabin and flight procedures to be followed by future customers; for the third time, the company’s founder Richard Brand Sir Mori “sent to space”; for the fourth time, it will provide a commercial flight service for the Italian Air Force, which will carry some scientific research payloads and several Italian experts. This will also be the first commercial flight of Virgin Galactic, which is expected to generate US$2 million. Revenue. The company has set a price of US$250,000 for its “ship tickets.” It is reported that Virgin Galactic has received more than 600 orders, with a total deposit of US$80 million. In addition to Virgin Galactic, Blue Origin, a rocket company founded by billionaire Jeff Bezos, is also working on the commercialization of space travel. Blue Origin is now auctioning a spaceship seat in its first manned flight on July 20 this year on its official website, and the price of the seat has been priced at 2.8 million U.S. dollars. -End- reference: https://virginorbit.com/ https://www.bbc.com/news/science-environment-57214988

The lawsuit, filed by Attorney General Karl Racine’s office, accuses Amazon of controlling nearly 70% of e-commerce sales, leading to high consumer prices. Holding nearly 70% of commercial sales, Amazon is sued against antitrust in the US The complaint was received by the District of Columbia Attorney’s Office, which said: “This online retail platform benefits and is protected by Amazon’s anti-competitive business practices. That leaves consumers vulnerable. do not have access to the best products at the lowest cost”. In addition, Amazon also caused prices across the entire online retail market to increase virtual prices for products sold on Amazon.com as well as on competitors’ online retail sales platforms. Also in the lawsuit, the e-commerce group used methods to prevent third-party sellers on its platform from offering products at lower prices than competitors. Amazon also responded to AFP that sellers set their own prices for the products they offer in Amazon’s stores, and this response contradicts comments made by the Justice Department. This e-commerce group also prides itself on offering the lowest prices with the best selection unlike any other online platform, so Amazon reserves the right not to attach deals to products that don’t have it. competitive price for customers. This lawsuit has Amazon possibly forced to charge higher prices on its e-commerce platform. The lawsuit is intended to block Amazon from anticompetitive practices as well as claims for damages and other penalties. According to eMarketer, Amazon’s e-commerce market share in the US in 2020 is 39.8% and will increase in 2021 to 44.1%, equivalent to the amount of 367.19 billion USD. According to statistics, Amazon’s profit in the first 3 months of 2021 reached 8.1 billion USD, 3 times higher than the same period in 2020. In 2020, the US Federal and State Antitrust Enforcement Agency filed lawsuits against Facebook and Google for allegedly dominating illegal markets.

A new survey conducted and published by the Central Institute for Economic Management showed that 24.4% of enterprises recorded having had a dispute with a buyer, seller or both in the past time. Goods received that are not the same as advertised is one of the typical violation trends in e-commerce in Vietnam. Illustration: KT In particular, the trend of disputes in the online trading environment is increasing. Currently, there are 4 popular dispute resolution methods in Vietnam including negotiation, conciliation, arbitration and court. 57.8% of businesses and individuals choose the negotiation method; 46.8% chose to resolve disputes through the courts, while 22.8% conducted mediation and the rest needed arbitration to handle disputes. Notably, although Vietnam has a Law on Electronic Transactions, the trend of applying technology in resolving online disputes has not been applied much due to the incomplete legal framework and not many people know about it. ./.

The reporter learned that Beijing Lizetian Street has a commercial building area of ​​92,000 square meters, consisting of 5 floors above ground and 2 floors underground. Up to now, the investment promotion rate of the project has reached 100%, and nearly 200 brands have settled in. Nearly half of the brand stores are concept stores, customized stores, and image stores, including Michelin-starred restaurants, life aesthetics experience halls, new retail smart stores, International fashion designer brand. Lize Financial Business District It is the first “five-line transfer” area in the Beijing subway plan, as a place where rail transit lines 11, 14, and 16, Daxing International Airport Line and Lize Business District-Financial Street are directly connected to the fifth line. , Beijing’s Lizetian Street radiates not only a large number of business clients and high-quality families, but also a steady stream of business travelers in the future. This new combination of high-quality urban clients will bring Beijing’s Lizetian Street A more special positioning. It is reported that the business philosophy of Beijing Lize Tianjie is to bring consumers a high-quality lifestyle. Most of the brands that have settled in Beijing Lizetian Street have implemented high-end product line layouts or built special scene stores to present a better brand image. For example, ZARA brought the first shopping mall image store, Chow Tai Fook brought Beijing exclusive “gift” theme experience store, Swarovski opened a new retail concept store-Crystal Studio, in addition, Haima, Sisyph, Vientiane Studios, Box Brands such as Ma Xiansheng, Jidu Moisture, TONI&GUY, Neiyan Yoga, and Lihe Fitness also constitute a combination of brands that co-create lifestyle scenes. In terms of catering layout, Beijing Lizetian Street has fully considered the richness of business combinations and the quality of the overall atmosphere, and has assembled a number of high-quality, high-traffic catering brands, such as the introduction of Xiaodadong Blues Beijing Image Upgrade Store, Hey Tea The latest image store, Tim Hortons flagship image “Golden Maple Store” and many other high-quality catering and popular brands, satisfying the gathering options of different scenes such as business, girlfriends, parent-child, etc., make the dining scene more diverse and rich. In addition to the brand portfolio, Beijing Lizetian Street will also focus on label elements such as “fun, art, fashion”, link high-quality IP resources, and jointly create fun exhibitions, art exhibitions and other activities to present a new urban lifestyle scene. Among them, the first national exhibition of the LABUBU sprite art series jointly created by Beijing Lizetian Street and Bubble Mart will be unveiled on April 16. The national first exhibition of the LABUBU sprite art series has designed AR interactive photography, star cafes, etc. Multiple immersive interactive check-in points will enable consumers to be on the spot and explore their hidden talents. In addition, Beijing Lizetian Street, Today Art Museum and Houlang Publishing House jointly create an art theme area “What kind of life do you want to live” At the same time, it will also work with the “Future Garden”, a derivative brand of the Beijing International Flower Design Festival, to use fashionable and vigorous flower installations to satisfy the endless reverie of the future scene space.

The reporter learned that Beijing Lizetian Street has a commercial building area of ​​92,000 square meters, consisting of 5 floors above ground and 2 floors underground. Up to now, the investment promotion rate of the project has reached 100%, and nearly 200 brands have settled in. Nearly half of the brand stores are concept stores, customized stores, and image stores, including Michelin-starred restaurants, life aesthetics experience halls, new retail smart stores, International fashion designer brand. Lize Financial Business District is the first “five-line transfer” area in the Beijing subway plan. It serves as a direct connection to Metro Line 11, Line 14, Line 16, Daxing International Airport Line and Lize Business District-Financial Street. At the intersection of lines, Beijing’s Lizetian Street radiates not only a large number of business customers and high-quality families, but also a steady stream of business travelers in the future. This new combination of high-quality urban customers will give Beijing Lize Tianjie brings a more special positioning. It is reported that the business philosophy of Beijing Lize Tianjie is to bring consumers a high-quality lifestyle. Most of the brands that have settled in Beijing Lizetian Street have implemented high-end product line layouts or built special scene stores to present a better brand image. For example, ZARA brought the first shopping mall image store, Chow Tai Fook brought Beijing exclusive “gift” theme experience store, Swarovski opened a new retail concept store-Crystal Studio, in addition, Haima, Sisyph, Vientiane Studios, Box Brands such as Ma Xiansheng, Jidu Moisture, TONI&GUY, Neiyan Yoga, and Lihe Fitness also constitute a combination of brands that co-create lifestyle scenes. In terms of catering layout, Beijing Lizetian Street has fully considered the richness of business combinations and the quality of the overall atmosphere, and has assembled a number of high-quality, high-traffic catering brands, such as the introduction of Xiaodadong Blues Beijing Image Upgrade Store, Hey Tea The latest image store, Tim Hortons flagship image “Golden Maple Store” and many other high-quality catering and popular brands, satisfying the gathering options of different scenes such as business, girlfriends, parent-child, etc., make the dining scene more diverse and rich. In addition to the brand portfolio, Beijing Lizetian Street will also focus on label elements such as “fun, art, fashion”, link high-quality IP resources, and jointly create fun exhibitions, art exhibitions and other activities to present a new urban lifestyle scene. Among them, the first national exhibition of the LABUBU sprite art series jointly created by Beijing Lizetian Street and Bubble Mart will be unveiled on April 16. The national first exhibition of the LABUBU sprite art series has designed AR interactive photography, star cafes, etc. Multiple immersive interactive check-in points will enable consumers to be on the spot and explore their hidden talents. In addition, Beijing Lizetian Street, Today Art Museum and Houlang Publishing House will jointly create the art theme area of ​​”What kind of life do you want to live”. At the same time, it will also work with the Beijing International Flower Design Festival’s derivative brand “Future Garden” to create a fashionable and energetic The flower planting device satisfies the endless reverie of the future scene space of the consumers. Source: Beijing Daily Client | Reporter Ma Jing Editor: Wang Qiong Process Editor Wu Yue

AIMAN is considered the most prestigious and largest statistics site in China.

Accordingly, the list Top 10 Chinese stars with the highest commercial value in March has been voted by AIMAN site with the following names:

1. Vuong Nhat Uncle – 96.89.

2. Tieu Chien – 96.29.

3. Cung Tuan – 93.93.

4. Duong Mich – 93.39.

5. Trieu Le Dinh – 92.89.

6. Triple Heat – 92.74.

7. Vuong Tuan Khai – 92.14.

8. Fake Linh – 92.05.

9. Dang Luan – 91.77.

10. Pham Thua Thua – 91.17.

It is noteworthy that in this summary list, male stars outnumber female stars in quantity and quality as they occupy 6/10 rankings along with leading positions. Cung Tuan was very surprised when he was first named in this chart, but immediately went straight to the Top 3, sticking to Tieu Chien and Vuong Nhat Uncle.

Cung Tuan will become a “formidable” name in the near future, potentially threatening the kings of Tieu Chien and Vuong Nhat Uncle.

Vuong Nhat Uncle is having a career with a very favorable development direction.

Meanwhile, Tieu Chien recovered very well from the boycott incident in 2020.

In addition, AIMAN site also gives more specific statistics on the rankings of the stars in the same generation 8X, 9X and 10X.

Top 10 Chinese 8X stars with the highest commercial value in March

1. Duong Mich – 93.39.

2. Trieu Le Dinh – 92.89.

3. Fake Linh – 92.05.

4. Tong Tham – 89.98.

5. Nham Gia Luan – 89.60.

6. Duong Dinh (Angelababy) – 89.05.

7. The Diem – 88.36.

8. Chu Nhat Long – 86.69.

9. Dong Le A – 86.66.

10. Truong Han – 86.13.

Top 10 Chinese 9X stars with the highest commercial value in March

1. Vuong Nhat Uncle – 96.89.

2. Tieu Chien – 96.29.

3. Cung Tuan – 93.93.

4. Triple Heat – 92.74.

5. Vuong Tuan Khai – 92.14.

6. Dang Luan – 91.77.

7. Quan Hieu Dong – 91.07.

8. Truong Triet Han – 90.99.

9. Thai Tu Khone – 90.38.

10. Bach Kinh Dinh – 90.08.

Top 10 10X generation Chinese stars with the highest commercial value in March

1. Pham Thua Thua – 91.17.

2. Dich Duong Thien Ty – 90.56.

3. Vuong Nguyen – 87.75.

4. Au Duong Na Na – 86.22.

5. Ma Gia Ky – 85.24.

6. Chau Chan Nam – 83.50.

7. Hoang Minh Hao – 82.97.

8. Tong A Hien – 82.91.

9. Tran Lap Nong – 80.76.

10. Dinh Trinh Ham – 80.42.

On April 16, the first Pinqi Real Estate Conference was held in the China Ship Pavilion at the Shanghai World Expo. At the meeting, the world’s first operational property digital asset management platform-iREAM system was officially released.

On April 16, the world’s first operational property digital asset management platform-iREAM system was officially released.

It is reported that iREAM uses blockchain, AI and other digital technologies to connect real estate investment, transformation, investment promotion, and operation, to create information transparency and build a new integrated platform for commercial property management. Each user can conduct property investment and operation management on the online platform anytime, anywhere.

At present, China’s real estate has entered the “stock era”, and many real estate developers are actively exploring the real estate stock. Available real estate is in the ascendant, and the industry is facing many pain points: the large transaction acquisition process is complex, real estate information is opaque; asset flows lack capital support; traditional businesses cannot keep up with the innovation of the times; front-end data collection is decoupled from practical applications and cannot meet the requirements of operational diversity… …For ordinary investors, investing in commercial real estate often has a high investment threshold, and it is difficult to identify the value of the project.

Under the epidemic, the outbreak of new demands and the emergence of new scenarios have been accelerated, which has promoted the transition of new service models in the real estate industry from offline to online, and promoted the digital development of work scenarios.

At the conference, Wang Qian, founder of Yufeng (Shanghai) Real Estate Co., Ltd. and iREAM digital real estate asset management platform; Li Chong, a professor in the Department of Electronic Engineering at Columbia University, explained how AI and other cutting-edge technologies can subvert the existing asset management value system, and for the first time Publicly introduce the iREAM asset management platform.

It is understood that iREAM applies digital technologies such as blockchain and AI to all aspects of real estate investment, renovation, investment promotion, and operation. Transaction and real estate data are on the chain to ensure the authenticity of real estate information; point-to-point services and transactions using smart contracts, decentralized communication; asset tokenization splits equity, small amounts can invest in commercial real estate; AI empowerment, intelligent recommendation of housing Source, service automation; VR remote experience real estate structure, open up the real estate information flow, capital chain, business flow, decentralized management, and change the traditional asset management model.

Since April 2020, the iREAM asset management platform has managed 9 real estate projects in the Shanghai and San Francisco Bay Areas, and its business covers all asset management links such as investment, renovation, investment promotion, and operation. In 2021, the team will use cutting-edge technologies such as blockchain, NFT, and AI to realize single-asset digital transactions, digital original certificates, dynamic pricing, smart contracts and other functions.

Currently, many companies in the real estate industry are actively transforming, and technology is one of the important directions. “Technology improves the efficiency of different aspects of real estate, changes the operational structure, and brings new increments,” said Wang Qian, the founder of iREAM. Today, in the digital age, exploring new models of asset management with technology will allow more investors to participate in commercial real estate investment and operation and maintenance.

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