competitive – Spress

How competitive is the new generation of Highlander from 268,800? Which model to buy is cost-effective?

editor — Sat, 26 Jun 2021 21:15:10 +0000

If you have to choose the best model among medium-sized SUVs, maybe everyone has their own answer, but if you want to choose a benchmark for medium-sized SUVs, then it is right that Highlander has not run. Even in the face of a replacement, the prices of current models are still “firm”, which is really compelling. Recently, a new generation of Highlander finally went on the market. The official guide price is 268,800-348,800. A total of 6 models have been launched, of which three are two-wheel drive models and three are four-wheel drive models, all equipped with 2.5L hybrid power. So how much has the product power of the new car improved? Which model is most worth choosing? Let’s take a try today! Get to know the new car quickly The new generation of Highlander is based on Toyota’s TNGA-K platform and has undergone all-round upgrades in terms of appearance, interior decoration and power. Although the overall design still retains the burly feel of the cash, the adjustment of the details still makes the new generation of Highlander younger. The front face adopts a trapezoidal air intake grille. The interior of the grille is embellished with black honeycomb elements. The Toyota LOGO is connected with flying-wing chrome trim, plus raised multi-eye LED headlights and externally expanded The fog lamp frame, after being dressed up like this, is somewhat far away from the feeling of a rough man in the past. The side of the body has not changed much, the black A-pillar design, the exterior rearview mirror adopts a two-color design, and the bottom is equipped with multi-spoke bright silver aluminum alloy wheels. Both the sense of refinement and the degree of luxury are greatly compared to the current models. The promotion. There is also a waist line running through the door handle, and there is also a fold line decoration at the bottom of the door, which makes the overall side look more integrated. The rear part of the car has also been redesigned, and the overall shape echoes the front of the car. Although the current mainstream through-type taillight design style is not adopted, the shape is long and narrow but the taillights bulge outward, presenting a more three-dimensional visual effect. Open the door and enter the car, you can find that the entire interior basically continues the design of the American version, and the overall functional layout is not much different from the cash. The center console is also made of two-color splicing and mixing. Although the full LCD instrument panel and large-size central control screen are no longer novelties, this appearance on Highlander can be said to be a qualitative leap, and it is worth celebrating. In terms of body size, the length, width and height of the new Highlander are 4965/1930/1750mm respectively, and the wheelbase has reached 2850mm. Compared with the current model, the length has increased by 75mm, the width has increased by 5mm, the height has increased by 30mm, and the wheelbase has increased by 60mm. . As for the actual space experience, I have briefly experienced it in the 4S store before. The general feeling is that the seats of the new Highlander are wide, and the comfort of the first two rows of seats is good, but the third row is more cramped, but It is also above the mainstream level of the same level. In the power section, the new car currently only carries a 2.5L hybrid system. The powertrain consists of a 2.5L naturally aspirated engine and the fourth-generation enhanced THS II Toyota hybrid system. The maximum power of the engine is 141kW. The comprehensive power reaches 183kW. The transmission part adopts E-CVT gearbox, and there are also four-wheel drive models, equipped with a brand-new E-Four electronically controlled four-wheel drive system, adopting the design of front and rear axle dual drive motors, which can realize the adjustment of the front and rear axle driving force 100:0-20:80 . The official comprehensive fuel consumption is 6.1L/100km. It is not difficult to speculate that the new Highlander can achieve 1000km of battery life with a full tank of fuel. The premium version is the most cost-effective The new generation of Highlander launched a total of 6 models, three are two-wheel drive models, the price range is 268,800-318,800 yuan; three are four-wheel drive models, the price range is 285,800-348,800 yuan. Let’s first take a look at the two-wheel drive models. First of all, the five-seat two-wheel drive elite version of the full range of entry-level models. The official guide price is 268,800 yuan. From the configuration point of view, the overall configuration of this model is not rich, even the reversing radar/reversing image and other configurations are missing. If there are no surprises, then there is a high probability that it will only play a role in lowering the overall price, and the output should be relatively small in the future. Then the second-lowest two-wheel drive elite version of the 7-seat model, the official guide price is 274,800 yuan, which is 6,000 yuan more expensive than the two-wheel drive elite version of the 5-seat model, but from the configuration point of view, it is simply an increase of the third row of seats. The chair, which has been expanded from a 5-seater to a 7-seater version, is still not very cost-effective. The last is the top model of the two-wheel drive version, with an official guide price of 318,800 yuan. Compared with the 7-seater two-wheel drive elite model, although it is a lot more expensive, the overall configuration is relatively rich: TSS active safety, panoramic sunroof, leather seats/steering wheel, 12.3-inch central control screen, HUD Head-up display, electric rear lights, electric seats with heating function, voice control, rear privacy glass, rear-view mirror electric folding, 8 radars in the whole car, etc., are all equipped. Therefore, if you don’t have a four-wheel drive requirement, then for two-wheel drive models, the most cost-effective model is definitely the two-wheel drive premium version. After talking about the two-wheel drive model, let’s take a look at the four-wheel drive model. The first is the four-wheel drive elite version, the official guide price is 285,800 yuan. From the configuration point of view, in fact, the two-wheel-drive elite model has added a set of electric four-wheel-drive system, and the price is 11,000 yuan more expensive. On the whole, it is not good enough, and it is not cost-effective. Followed by the four-wheel drive premium model, the official guide price is 329,800 yuan. From the configuration point of view, it can basically be regarded as a two-wheel drive premium model. On the basis of a two-wheel drive model, an additional electric four-wheel drive system is spent 11,000 yuan. If there is a four-wheel drive demand, the price/performance ratio is still quite good. As the top model of the entire series, the official guide price has gone to 348,800 yuan, but the increase in the configuration is actually not that much, and the practicality and frequency of use of most of the configurations should not be too high, so Unless your budget is quite sufficient, it is really not recommended to choose. On the whole, the most cost-effective model of the new generation of Highlander is the premium version. The specific choice depends on whether you have a four-wheel drive requirement. If not, choose a two-wheel drive, and if you have one, you can add money to a four-wheel drive. How competitive is it at the same level? Through the previous configuration analysis, it is not difficult for us to find that if there are no accidents, the premium version will most likely be one of Highlander’s help sales models in the future. Although the overall price/performance ratio is quite good, it basically shows that the main competitive range for Highlander in the future is more than 300,000 yuan. Although the new generation of Highlander is positioned as only a medium-sized SUV, from the perspective of the price range, it has already formed a competitive relationship with a group of medium and large SUVs such as Tuon, Angkeqi, Ford Explorer, and even Q5L, XC60, XT6 and other models. Will become the rival of Highlander. And for the “Golden Sign” of the Highlander, Toyota is still a “chicken thief”. After the new Highlander is launched, the old Highlander will not be discontinued, but will adopt the strategy of selling new and old together. To seize the market, it is obvious that we also want to let the medium and medium-sized SUV market not let go. However, compared with its rivals, the advantages and disadvantages of the new Highlander are obvious. First of all, the Highlander is already at a disadvantage in terms of size and mass compared to medium and large SUVs such as Angke Qi and Explorer. Secondly, compared with Q5L, XT6 and other models, in terms of brand power, as an ordinary brand, Toyota will inevitably be inferior to luxury brands. However, Highlander’s biggest advantage lies in the TNGA architecture and 2.5L hybrid system. These two clubs are currently at the same level, and their competitiveness is quite good. to sum up On the whole, the new Highlander is still a “bucket” model. Although the market is now fiercely competitive, the “golden sign” of Highlander is still very fierce. In addition to Volkswagen, Toyota also understands the Chinese well. Of course, no one can say what the specific sales will be. After all, there are many people who blow Highlander to the sky, and many people slander it. Everything depends on the performance of the market. Just according to the situation learned from 4S before, now the new Highlander needs to be queued for half a year, ah

President Nguyen Xuan Phuc: Promoting Ho Chi Minh City to become a model, competitive in the region

MẠNH HÒA thực hiện — Thu, 20 May 2021 01:04:10 +0000

In a series of voter contact activities in Hoc Mon and Cu Chi districts (HCMC) to campaign for the election, President Nguyen Xuan Phuc dedicated to PV Newspaper SGGP an exchange of feelings towards people. and the land where you ran for the National Assembly (NA) deputies term XV.

President Nguyen Xuan Phuc meets voters in Hoc Mon district, Ho Chi Minh City. Photo: VIET DUONG The people of Cu Chi, Hoc Mon are enthusiastic and sincere – President, through direct meetings with voters in Cu Chi district and Hoc Mon district – the revolutionary land in Ho Chi Minh City, how do you feel about the people and the land here? President NGUYEN XUAN PHUC: I am very honored to run for National Assembly Representative in Ho Chi Minh City, specifically the two districts of Cu Chi and Hoc Mon. If Ho Chi Minh City is mentioned as a heroic place in the two resistance wars, then Cu Chi district – the land of steel into copper, and Hoc Mon district – “18 villages of betel garden” have gone down in history, the two localities with stalwart revolutionary tradition. It will certainly be a great honor to become a member of the National Assembly of the city named after President Ho Chi Minh and even more honored to represent the voice of voters in two districts of Hoc Mon and Cu Chi. Through meetings and meetings with voters, I feel that the people here bring enthusiasm, sincerity, strength, and the spirit of the revolutionary land. If during the resistance war, the people fought bravely and bravely and did not back down from the enemy, now these qualities are always transmitted and continued in the construction and development of the homeland. And throughout that is human love, compassion, and gratitude. The land, people and historical traditions have blended together, creating a very unique soul for the revolutionary land. I really appreciate that and feel happy that now, the two districts are changing their skin, turning on a new, spacious and prosperous life. – Through the meetings with voters in two districts of Cu Chi and Hoc Mon, what are the contents that voters expect and convey? During the meetings, voters spoke and contributed a lot of profound ideas. It can be seen that voters are interested in many intimate issues, such as: transport infrastructure has not met the requirements for development and connectivity; about the state of “hanging” planning for decades, affecting the interests of people; environmental pollution problems, canals; jobs, education, vocational training… Voters also have many suggestions for the development of Ho Chi Minh City and the whole country. I also understand that in each voter’s statement is the desire, the desire to build Cu Chi district, Hoc Mon district and the whole Ho Chi Minh City to develop worthy of tradition and potential, thereby contributing to the development of the whole city. of the whole country. The opinions raised by voters do not have a personal opinion, but all are the wishes of the voters, expecting the candidates to contribute to the common development. That is a great encouragement for us. Do your best to serve the country and the people – As Head of State and candidate for National Assembly deputies in Ho Chi Minh City, what actions will you take to meet the expectations and messages of voters? When running for the National Assembly, we always keep in mind: How to contribute and build Ho Chi Minh City, building two districts of Cu Chi and Hoc Mon for development in the coming time. How through a term of 2021-2026, the material and spiritual life of the people of Cu Chi and Hoc Mon districts as well as the people of Ho Chi Minh City has a new change. How to deal with the shortcomings and inadequacies thoroughly. One thing is for sure, I will do my best to serve the country and the people. I focus on promoting the settlement of people’s petitions to their destination within the allotted time, especially issues of life, transport infrastructure, urban areas, environment… With the candidate area, I very interested and will directly participate in and handle the issues raised by the voters of Cu Chi, Hoc Mon and Ho Chi Minh City during the development process. With my responsibility, I focus on promoting the role of great national unity, arousing patriotism, efforts to overcome difficulties and aspiration to rise up so that by 2045, our country will become a powerful developed country. people have high income, prosperous life and people really love each other. Along with economic development is improving social welfare, ensuring social security, preserving culture and best taking care of families with meritorious policies, the poor, the elderly, children… We Together, let’s light up, together realize the aspiration to develop a powerful Vietnam and all people benefit from that prosperity, no one is left behind. – According to you, what does Ho Chi Minh City need to do and how will the Central Government pay attention and create conditions for Ho Chi Minh City to develop, maintain its leading position in the country and become a regional center? Ho Chi Minh City is the largest center of the country in terms of economy – society, defense – security. The development of Ho Chi Minh City is always pervasive, leading to the development of the South and the whole country. I am very happy to see that Ho Chi Minh City has a desire to develop and is in harmony with the development aspiration of the country. Ho Chi Minh City is also implementing exciting topics to implement the Resolution of the 13th Party Congress. Currently, Ho Chi Minh City needs to solve many problems of flood control, traffic congestion and living environment. Ho Chi Minh City has set out 4 breakthrough programs to develop Ho Chi Minh City. I will join hands with Ho Chi Minh City to promote the implementation of these 4 programs, especially to improve the competitiveness of Ho Chi Minh City, to better solve the problems of employment, growth, housing, and environmental protection. Green, clean and safe living. Thereby, contributing to the construction of a civilized, modern, and loving Ho Chi Minh City, preserving cultural identity, especially among young people. Along with that, I focus on promoting initiatives and agendas to make Ho Chi Minh City a model of the whole country, competitive in the region in terms of innovation and talent attraction. – Thank you comrade. President NGUYEN XUAN PHUC: “Cu Chi district, Hoc Mon is a land of heroic revolution, it must be paid more attention to, must bring this land forward, become a region rich in material life, Ho Chi Minh City needs to plan Cu Chi and Hoc Mon from the point of view of regional linkage and development; it is necessary to remove “bottlenecks” by soon deploying arterial traffic routes, helping Cu Chi and Hoc Mon districts to develop. The two districts of Cu Chi and Hoc Mon must become an ecological urban area, a new growth pole, and a green city in the west of Ho Chi Minh City.In the next 5 years, it is necessary to bring the two districts to develop side by side “equal to equals equal to equals with equals with equals of equals with that of equals with equals of equals with that of equals with that of equals with that of equals with equals with that of equals with equals with that of the other by anh” like the inner city districts of HCMC.

The paint market is fiercely competitive

Thành Luân - Doãn Thành — Fri, 14 May 2021 22:58:07 +0000

According to preliminary statistics, on the Vietnamese market, there are about 600 paint manufacturing and trading enterprises. With the increasing urbanization, in the coming time, the competition in this market will remain fierce.

The domestic paint market is diverse in types and models. Photo: Thanh Luan The race to attract customers The paint market has accompanied the development of the building materials industry and thrived in the last 10 years. With hundreds of brands from foreign to domestic, paint products are increasingly diverse in types, features, colors… Mr. Nguyen Tien Quan – owner of a paint agent on Phung Khoang Street (Nam Tu Liem, Ha Noi). Noi) said that the current paint market is a race to attract customers of domestic and foreign enterprises. From the “big guys” like Jotun, Dulux, Nippon Paint, 4 Oranges to many small and medium brands like Galaxy, Alex, Kavic, Joton, Jymec… are all trying to establish a foothold in the market, continuously. improved, diversified in types, features, colors… making the competition somewhat fierce.
For example, with AkzoNobel, the company’s main product line is Dulux Weathershield for exterior paint, Dulux 5 in 1 for interior paint, developed and applied cooling feature with reflective technology. Heat reduces the outside temperature of the wall compared to conventional outdoor paint. Or as Jotun Vietnam marketed anti-fading Jotashield exterior paint products, helping to prolong the time of repainting the house. Meanwhile, paint products Mykolor, Spec of 4 Oranges are integrated with environmentally friendly properties, do not contain lead, mercury…
However, according to market analysts, in the face of pressure from the “big guys”, domestic paint firms, although inferior, are not afraid to approach the market. The focus on research and development of unique features to make a difference has helped domestic enterprises maintain their brands, output, and customer market share. “For example, Kavic has launched the KA-388 interior polish product on the market, the KA-683 exterior polish is quite good, easy to install, very affordable. Besides, there are also anti-reflective paint products. KA-889 cement absorbent application Nano technology, waterproof feature, ultraviolet rays are popular “- Mr. Nguyen Tien Quan information.
Choose the right product for the function
Through reference, paint shop owners all said that the choice of water-based paint for both individual housing projects or large projects focuses on three factors: Price, quality and brand. Next, we will consider the advantages that paint brands bring (coverage, gloss, color, aesthetics and criteria such as anti-cracking, self-cleaning…), until the product line is approved. make sure to sign a contract to choose that brand. The price is also diverse for consumers to choose, on the market recorded ranging from 350,000 to 2,500,000 VND/barrel, depending on quality, good adhesion, easy to clean, anti-mold and body. environmentally friendly.
But depending on the geographical conditions, environment, weather and climate of each project, there will be appropriate paint products. The criteria for evaluating indoor wall paint are different from outdoor wall paint, so the same paint cannot be applied to evaluate good or bad. Therefore, consumers can rely on a number of criteria such as paints provided from reputable brands, sold at genuine stores. Water-based paint needs to ensure factors such as diverse and rich colors, good features, high adhesion, long-term color fastness, not affecting the user’s health as well as the environment.
Ms. Pham Hoa, owner of Phu Minh wall paint and construction agent, Linh Duong street (Hoang Mai, Hanoi) said that the trend of house paint colors this year is mostly in the direction of “tone – slick – tone” when The color of the furniture in the house is in harmony with the paint color of the wall, emerging 4 main colors, which are: gray, cream brown, dark blue and pastel blue. Gray color is for customers who love luxury for the context and decoration in the living space. With cream brown color will bring a sense of politeness, peaceful beauty, full of sunshine, like being illuminated by the sun everywhere in the house. Pastel blue or dark blue brings a feeling of coolness and relaxation, and at the same time brings a feeling of freshness, sophistication and aesthetics.
The growth of the paint market will be resonated with the recovery of the real estate market. When the market appears more and more manufacturing enterprises, the competition becomes more and more fierce, so customers have more choices. Most paint companies have launched many products with improvements in features and capacity at different prices to meet the needs of the increasingly vibrant building materials market. As more and more construction works, manufacturers also compete with each other to develop sustainable brands. Consumers also have many choices because of the variety of designs, colors, and decorative paints that have begun to invade the market before the rapidly increasing demand for use.

Hotel Nguyen Van Hoa – Thien Phong Trading and Construction Company

Wedding Ji Competitive Product Analysis Report

editor — Fri, 23 Apr 2021 18:31:13 +0000

Editor’s guide: With the development of science and technology, many tedious offline jobs can gradually choose to operate online, which undoubtedly improves people’s life efficiency. This is reflected in the development and use of online wedding apps. However, the wedding is also prudent. It is difficult for users to decide which wedding APP to choose to operate the wedding work. The author of this article has made a comparative analysis of the two wedding APPs, Wedding Anniversary and China Wedding Expo. Maybe after reading it, you will choose the wedding APP that suits you best.

Purpose of Competitive Product Analysis
“Going to a well-off life and a better life.” With the improvement of our quality of life and the improvement of our economic level, people are increasingly pursuing perfect and gorgeous weddings. It takes a lot of manpower, material resources, financial resources and time to hold a wedding. From wedding rings to wedding dresses, from weddings to wedding banquets, from wedding photos to wedding beds, we have to buy or obtain different things from different channels, and even some things are difficult to find supplies. Party, such as wedding post printing, emcee, makeup artist, etc.

Technology makes our lives easier. Users can solve all wedding problems through APP.

However, wedding apps are also similar, which one is better to use, which one can help us solve wedding problems faster and easier, and to put forward personal optimization suggestions. This is the purpose of this competitive product analysis.
Competitive product selection

The most popular wedding apps at the moment belong to Wedding Anniversary and China Wedding Expo. The wedding record has a strong wedding user group and businessmen, and the China Wedding Expo will increase its influence and users in the form of a wedding exhibition. The two apps with different business models have their own merits and are very popular among married couples.
Introduction to China Wedding Expo

The China Wedding Expo, the world’s largest-scale wedding fair, and world-class brand wedding exhibitions are held in Beijing, Shanghai, Tianjin, Wuhan, Guangzhou, Hangzhou, Chengdu and other places at the same time each year. With the aim of “linking international wedding trends and leading Chinese wedding fashion consumption”, the wedding expo accurately targets the wedding consumers. Since its establishment, it has kept pace with the times and explored the business philosophy of “online and offline integration”.

China Wedding Expo is China’s first e-commerce trading platform that integrates wedding consultants and wedding shopping. It closely focuses on wedding consumption needs. It has become the first choice for millions of newlyweds as a quality platform for wedding purchases and a weather vane for wedding fashion.

1) Development history

In February 2005, the first China Wedding Expo (hereinafter referred to as the “Wedding Expo”) opened in the Beijing Exhibition Hall.

At the end of 2008, the online platform of the wedding fair began to be built, combined with shopping malls, communities, reviews, tools and other content, and later launched related APPs to further connect online and offline.

In the 15 years from 2005 to 2019, the China Wedding Expo has successively landed in 7 cities in Beijing, Shanghai, Guangzhou, Wuhan, Tianjin, Hangzhou, and Chengdu. So far, it has successfully held more than 170 exhibitions and served tens of millions of newlyweds. There are more than 150,000 real consumption reviews, and the annual transaction volume of mainstream merchants exceeds 17 billion.

In order to better serve the new and new families in China, the China Wedding Expo has opened “Family Fairs” in Shanghai, Guangzhou, Wuhan, Tianjin, Hangzhou, and Chengdu since 2007, and “Children’s Fairs” in Beijing, Guangzhou, and Shanghai since 2016. So far, it has completed the layout of the ecological chain from decoration, marriage preparation, pregnancy preparation, and parent-child, from a single exhibition to a new and new family major consumption O2O experience new retail platform.

2) Brand positioning

One-stop wedding ordering platform.

The development of the wedding
Wedding Ji was established in 2013. It is a wedding service platform launched by Hangzhou Huoshaoyun Technology Co., Ltd. The services related to marriage include wedding banquet reservations, wedding photography, wedding planning, wedding dresses, jewelry diamond rings, wedding room layout, wedding car rental, wedding candy Invitations, emcee, camera, make-up, overseas weddings and other wedding preparations.

1) Development history

At the end of 2012, preparations for the wedding ceremony began.
In March 2013, the wedding anniversary was officially launched.
In July 2013, the wedding anniversary received millions of yuan angel investment from Qingsong Fund.
In August 2014, the wedding ceremony received millions of dollars in financing from Vertex.
In April 2015, the wedding ceremony completed a tens of millions of US dollars level B round of financing led by Jingwei Venture Capital.
In March 2018, the wedding ceremony completed 65 million U.S. dollars in Series C financing, and plans to launch a 200 million RMB industrial investment fund.
In June 2018, the C1 round of financing was completed.
In July 2018, more than 80,000 merchants have settled on the wedding ceremony platform, distributed in 357 cities, served more than 30 million users, and facilitated nearly 1 billion transactions per month.
In March 2019, the wedding ceremony received 70 million US dollars in D1 round of financing. This round was jointly invested by Lanxin Asia and Jingwei China.
In October 2020, the number of wedding users reached 80 million, and more than 200,000 merchants settled in, covering more than 400 cities and regions.

2) Brand positioning

One-stop service platform for wedding preparations.

Three, data analysis 1. APP Index

The indexes of the two apps obtained from iResearch’s data are as follows. It can be seen that the wedding apps have a low usage rate for users, and they are not software that users must use every day. At the same time, many newly married couples have delays in preparing for marriage, and the cycle of preparing for marriage will be very long.

As can be seen from the following two pictures, the popularity of China Wedding Expo began to rise in March 2020, and it began to slow down in October.

The popularity of the wedding epoch begins in March 2020, and the popularity tends to decline. The trend of the index may be related to the company’s business model and the information obtained by users. However, the user traffic of the wedding period is still more than that of the Chinese wedding expo, and the chain growth of the wedding period has dropped significantly.

China Wedding Expo APP Index (Source iResearch Data)

Wedding history APP index (source iResearch data)

News trends
Since its establishment in 2005, the China Wedding Expo has maintained a good popularity through wedding exhibitions and advertising. However, since 2013, after the birth of the wedding anniversary, the popularity of the wedding anniversary has continued to rise. Two years after the establishment of the wedding anniversary, the news has surpassed the China Wedding Expo. At the same time, the news of the China Wedding Expo has been declining year by year, and the popularity of the wedding ceremony has remained more than 5 times that of the China Wedding Expo.

It can be seen from the figure that users are more and more preferring wedding ceremonies, and the popularity of China Wedding Expo has been decreasing year by year.

Comparison chart of wedding history and China Wedding Expo trends (source Baidu index)
Demand Map

According to the demand map of China Wedding Expo and Wedding Chronicles, it can be seen that users’ demand for China Wedding Expo will be at wedding fairs in first- and second-tier cities, while the demand for Wedding Chronicles lies in the need for invitations, wedding photos, and wedding photos. Wedding related products such as wedding MV and wedding.

Therefore, the user’s demand for wedding ceremonies is more focused on wedding necessities, which is just a rigid demand; while the demand for China Wedding Expo is biased towards wedding exhibitions, which belong to entertainment needs and are not a necessary part of a wedding.

China Wedding Expo Demand Map (Source: Baidu Index)

Wedding chronology demand map (source Baidu index)
User groups

1) User geographic analysis

The user groups of the China Wedding Expo are mainly first-tier and second-tier cities such as Shanghai, Beijing, Hangzhou, Chengdu, Guangzhou, Tianjin, and Wuhan. The user groups of the wedding ceremony are concentrated in Zhejiang, Guangdong, Beijing, Shandong, Jiangsu, Sichuan, Henan and other population bases. And central cities with high population density.

The China Wedding Expo annually holds four seasons of wedding exhibitions in 7 cities, including Beijing, Shanghai, Guangzhou, Wuhan, Tianjin, Hangzhou, and Chengdu, thereby increasing users’ awareness of the brand and the volume of wedding merchandise. Therefore, the number of users of China Wedding Expo in these 7 cities is far more than other cities.

The wedding anniversary pays more attention to online users and online APP usage and commodity transaction volume, and at the same time expands business in surrounding cities in Zhejiang, thereby increasing brand awareness and brand influence.

The level of economic development and informatization in the central region of my country is higher than that in the fringe areas, and the population flow in sparsely populated areas and mountainous areas is relatively low compared to other cities. This has led to the fact that users in fringe areas and mountainous areas do not know much about the wedding ceremony, such as Qinghai, Heilongjiang, Guizhou, Yunnan and Guangxi.

Therefore, while increasing the number of users in central cities, the wedding ceremony should pay more attention to the growth of users in fringe cities and mountainous cities in order to further increase brand awareness and commercial revenue.

Geographical analysis of wedding users (source Baidu index)

2) User age analysis

Through the analysis of the age of mobile APP users, it can be seen that the users of China Wedding Expo are only 26.26% under the age of 25, and users over the age of 25 account for more than 70%; while the users under the age of 25 account for the wedding ceremony. 43.82%, the proportion of users between 25-30 years old is 18.75%.

The users of the Wedding Ji APP tend to be younger and more popular among young people, while the users of the China Wedding Expo APP are more inclined to marry older people.

For young people, just entering the society, work experience and reserve funds are not sufficient, but it is easier to enter the palace of marriage with their loved ones. However, most of the older subjects are likely to be afraid of marriage or not marrying after experiencing emotional, social, and work hardships.

Therefore, young people pay more attention to the cost-effectiveness of products when choosing wedding products, while older people who get married have sufficient funds and pay more attention to the quality of wedding products.

The wedding has more than 200,000 merchants, involving more than 400 cities, and there are more choices in price and brand, which can meet different needs and users of different ages.

The China Wedding Expo pays more attention to the fashion and brand quality of weddings. The price is relatively low, and there are fewer cities and price ranges to choose from. It is more suitable for petty bourgeois wedding couples who pursue wedding fashion and brand in first- and second-tier cities.

Proportion of age of people using APP in China Wedding Expo (Source: iResearch data)

Proportion of age of wedding app users (source iResearch data)

3) User gender analysis

Girls are slightly more interested in the China Wedding Expo than boys, and 50% more boys are interested in wedding ceremonies than girls.

This can reflect a problem from the side: girls tend to be more sensual, more likely to be interested in wedding exhibitions, and more like visual experience; while boys tend to be rational, and they tend to be more practical and simple when dealing with wedding issues.

Wedding history and the proportion of search users at the China Wedding Expo by gender (source Baidu index)
Analysis of the five elements of user experience 1. Strategic level

1) China Wedding Expo

Product positioning: a one-stop wedding ordering platform.
Product features: complete, big-name, fashionable, authentic, caring, wedding exhibition, membership service.
Business model: Attract more married consumers in the form of wedding exhibitions, enhance brand awareness and influence, adopt offline + online co-sales model, and increase the turnover of weddings. Offline wedding fairs charge brand booth fees, and at the same time collect commissions from online wedding merchants, and earn profits by charging merchants through advertising recommendations on the APP.

2) Wedding history

Product positioning: a one-stop service platform for wedding preparations.
Product features: safe, affordable, authentic, practical, interesting, luxurious and beautiful.
Business model: Help married couples solve wedding problems through mobile apps and websites, and collect commissions from merchants. A strong user group can get a certain amount of traffic costs, and advertising costs will get more profits. Simultaneously, The offline brand store started by the wedding to help increase online transaction volume.

Judging from the functional scope of the China Wedding Expo and the Wedding Chronicle APP, both have the function of wedding merchandise, but the wedding Chronicle has the wedding small merchandise of the wedding supplies. From the perspective of the selectable products, the Wedding Chronicle has more functions and businesses. More comprehensive.

China Wedding Expo will have a separate cash coupon function, and users can purchase goods after receiving the coupon. In the case of cash coupons, users will psychologically feel that they are making money by buying things, which can increase the transaction volume of users buying goods to a certain extent.

At the same time, in the unique wedding fair, users can receive tickets for free and bring users to the scene to let users see the real objects, which can greatly increase users’ impulse and desire to purchase wedding goods.

The unique bridal talk function of the wedding app is a function of wedding experience and social experience between brides and newlyweds. Through the bride’s talk, the newlyweds can learn about the problems encountered by other people in preparing for the marriage or during the marriage, and how to solve them, or the status of other people’s weddings. The bride said that the function can greatly improve user stickiness and retention rate in a short time.

Structure layer
From the perspective of the information architecture of the two, both have the function of buying big wedding products and the function of learning about preparations for marriage. However, because the business models of China Wedding Expo and Wedding Ji are different, the functional structure of the two is also not the same. .

The functional structure of the wedding chronology is composed of “Home”, “Wedding Supplies”, “Bride Talk”, “Marriage Preparation Manual”, and “We”. The structure is clearer, the functions of wedding products purchase are more complete, and there are also fun brides. The function of communicating the feelings of preparing for marriage.

Among them, “release” occupies the bottom key position in the bride’s talk, which can facilitate users to better release and conduct wedding-related communications.

In addition to big-ticket items such as weddings, wedding banquets, and wedding photos, some small items that are hard to find for marriage, such as wedding beds, souvenirs, balloons, etc., can be found in “Wedding Supplies”, providing a real one-stop service for brides .

The China Wedding Expo is composed of “Homepage”, “Cash Vouchers”, “Wedding Expo”, “Wedding Channel” and “My”.

It can conduct online transactions and focus on the on-site experience of the “Wedding Expo”. Through the wedding exhibition, it attracts more users to conduct wedding transactions. At the same time, users can see the real objects and quality on the spot, dispelling users’ worries about the online seller show.

The “Cash Voucher” function makes it easy for users to find coupons from more merchants, which can save users on marriage preparation expenses.
Architecture

1) Homepage feature comparison

The homepage functions of the two APPs are not much different. The China Wedding Expo has some recommended content on the main page and the jump page, as well as recommendations of fashionable wedding merchants and discount activities.

From a commercial point of view, it can increase user transaction volume to a certain extent and obtain advertising fees from some businesses. But for the user, there are some recommended content before the main function of each page, which will interfere with the user’s main task of choosing the product, divert the user’s attention, cause a certain psychological burden on the user’s heart, and reduce the user’s use of the APP. Frequency of.

Home page function of China Wedding Expo APP

Home page function of wedding epoch APP

The functions and content on the Wedding Ji APP revolve around the main functions to help users find what they want. There are a small part of the recommended content, but the proportion is not large and the location is not conspicuous. Each jump page that arrives from the homepage uses two columns to display the products, the function is clear and the function maintains the consistency and retains the difference.

However, the jump pages of the China Wedding Expo are displayed in two columns and some are displayed in one column. The functions and layouts are almost consistent, and users need to think about and adapt to the differences in information display on different pages.

It can be seen that the app is more practical and easier to use.

2) Marriage preparation strategy function comparison

The wedding preparation strategy of the China Wedding Expo is launched in the form of articles + videos, but some functions are displayed in a row, and some functions are displayed in a row, and the information of the functions is inconsistent.

But the single column pull down to view the function of the strategy, it is easy for users to generate heart flow, immersed in the content of rewards one after another. The forms of videos and pictures are more addictive to users. At the same time, the content of the strategy is varied, which is worth learning for married couples.

China Wedding Expo APP Marriage Preparation Strategy Function

The wedding preparation strategy function of Wedding Ji APP is classified by bookmarks, and you can choose different classifications by sliding the bookmarks. The functional interaction is relatively novel and fun, and the content structure of each page is kept consistent.

However, there are relatively few interesting content, each category has only a few articles, and the form of article reading requires a certain amount of learning cost and time cost for users.

On the whole, the China Wedding Expo’s preparation strategy for marriage is more useful and interesting.

Wedding Announcement APP Marriage Preparation Strategy Function

3) E-invitation

From a functional point of view, the electronic invitations of the two APPs are very simple and easy to use.

Judging from the content of the invitation template, the content of the wedding e-invitation card is diverse and beautiful and interesting. The content and quantity of the invitations of the China Wedding Expo need to be updated, and most of the invitations require membership to be used.

In this case, users will decisively choose to use the free and more attractive wedding anniversary.

China Wedding Expo APP Wedding Invitation Function Wedding Record APP Electronic Invitation Function

4) Other functions

The functions of cash coupons and wedding fairs in the China Wedding Expo APP are relatively simple, mainly to receive cash coupons from stores, view wedding fair information and receive tickets. These two functions are more in line with its business model and marketing model, but for newly married couples, it is not particularly reasonable to place these two functions at the bottom as important functions. There can be more functions that are more practical and interesting for weddings. .

China Wedding Expo APP Cash Coupons and Wedding Expo Functions

The wedding supplies function of the Wedding Ji APP takes into account all kinds of things that need to be used when getting married, ranging from wedding invitations to small balloon decorations. The reasonable classification makes it easier for users to find what they want.

New Year Talk is an important function of the APP. You can view other people’s wedding thoughts or interesting things, and you can also post your own wedding thoughts. The bride and the newlyweds can communicate with each other.

Wedding Announcement APP Wedding Supplies and Bride Talking Function
Presentation layer

Judging from the interface colors and pictures of the China Wedding Expo APP, the colors used in each interface are not the same, such as pink, purple, and orange. Recommended content and graphic design will also affect the aesthetics of the interface. There are too many different page font sizes, and the bottom navigation icons and fonts are also bold.

Generally speaking, 2-3 different font sizes of the interface are the best, too many different sizes will make the interface messy.

China Wedding Expo APP

The interface of the wedding epoch APP uses white as the main color as the background, and light gray as the auxiliary color. The color and size of the icons and fonts are relatively clean and tidy. The font size is more uniform, the icons are brighter, the interface is more white, and the interface style and color are more uniform, which gives users a more refreshing experience.

The bright color + dark color of the China Wedding Expo APP, and the excessive interface color will bring a certain sense of oppression to users.

Wedding Announcement APP Homepage

Five, summary

For newlyweds who are going to get married, it is more suitable to use the Wedding Ji APP. The reasons are as follows:

There are also some areas that can be improved in the wedding app:

Vietnamese goods are competitive on Amazon and Alibaba

Việt Hùng/VOV-TPHCM — Fri, 16 Apr 2021 20:39:07 +0000

Currently, many businesses in Ho Chi Minh City are approaching the cross-border retail and wholesale markets on the basis of joining the international e-commerce floors of Amazon and Alibaba.
Joining these exchanges helps businesses to make obvious changes in revenue, especially in the current context of the Covid-19 epidemic.

An Nhien Coffee Tea Joint Stock Company with Anni Coffee brand was established and joined Amazon e-commerce floor in 2013. Revenue and customers from this e-trading floor account for 80% of the company’s sales; Growth rates are maintained from 60% to 100% per year. Green Diamond Production and Trading Joint Stock Company with the brand name Light Coffee also participates in the international e-commerce trading floor of Alibaba and has achieved many positive results in business activities.

Livestream connects with many customers to help businesses increase sales efficiency and reduce costs.

In the context that the world economy is affected by the Covid-19 pandemic, the participation in international electronic trading floors helps businesses connect with customers around the world.

Mr. Kuo Yiling, Chief Representative of Asia-Pacific of Alibaba said that Vietnam currently offers over 600,000 products on Alibaba. On average, these partners receive over 50,000 quotation requests from around the world each day.

Customer care and international transactions through e-commerce floors at a tea and coffee exporting enterprise in Ho Chi Minh City.

Mr. Kuo Yiling assessed that Vietnam has the ability to provide competitive goods on international e-commerce floors.

“Alibaba has approached and accompanied many partners in Vietnam for more than 10 years. The number of reputable suppliers from Vietnam has increased rapidly since the first days. We see Vietnam has a great potential for globalization, with the ability to provide competitive goods and the quality of the staff becoming more and more proficient, ”said Mr. Kuo Yiling.