Picture source:”A Journey to Seek Fragrance

The fragrance track developed around the “sense of smell” includes both the beauty category perfume Products that also cover personal care Fragrance care, home fragrance And other categories.

In the past, perfume-based fragrance products were more used in social occasions, and the domestic market penetration rate was low.According to data, the global perfume consumption market reached RMB 390.6 billion in 2019, and China only accounted for 2.5% , But also showing a relatively high growth rate, with an annual growth rate of approximately 15%-20% , Showing great potential.

With the upgrading of consumption, more and more consumers have become fans of fragrance products. They are also more concerned about the products brought by fragrance products than “pleasant”. Joyful experience versus Emotional healing effect .

Source: Visual China

According to Euromonitor’s forecast, Home aromatherapy It will become a new outlet in the field of “olfactory economy”. In the US market, the retail sales of aromatherapy products have almost caught up with the retail sales of perfumes. Market Research Future’s research report shows that North America is the largest market for scented candles, while the Asia-Pacific region has the fastest growth rate.The “2021 Women’s Quality Life Trend Insight Report” released by CBNData also shows that the consumption of online aromatherapy products has continued to rise in the past three years. Woody Is the most popular fragrance, and Fruity Has the highest consumption potential.

Source: “2021 Women’s Quality Life Trend Insight Report” As far as the brand performance of the fragrance track is concerned, in addition to Chanel, Dior And other major international cosmetics fragrance lines, and Zumalong, Ludanshi, Diptyque And other salon fragrance brands, to Bing Xili, Guanxia, ​​Smell Library The domestic fragrance brands represented by the likes have also continued to rise in the past two years. Investment and financing areas, RE perfume room, Scentooze three rabbits, Yufan, Plustwo plus two rabbits And other cutting-edge fragrance brands have also completed ten million yuan angel round or Pre-A round of financing. Focus on the “domestic products” label Interpretation of “Oriental Fragrance” Compared with international brands, domestic fragrance brands on the new consumer track will unanimously focus on “Oriental fragrance”. Oriental scents are actually divided according to the types of fragrance materials, using amber, spice, resin, musk and other fragrances; and the “oriental fragrance” we are discussing is the focus of fragrance brands in recent years. “National Tide Culture”, “Oriental Aesthetics” Personalized interpretation of unfolding. The star product of the smell library “Cool white open” The series focuses on the collective memory of the Chinese people; the Beast Youth focuses on creating an oriental fragrance exclusive to Chinese youth. “little time” The series includes mung bean paste, orange soda and other flavors that can awaken consumers’ childhood memories. Source: Scent Library, Beast Youth In addition to nostalgic retro, based on Traditional Culture and Oriental Aesthetics , There are also many malleable spaces. For example, Guanxia, ​​which focuses on oriental botanical fragrances, conveys a kind of “Oriental New Modern Aesthetics”; while Uttori Wuduoli uses oriental elements such as osmanthus, plum and orchid to interpret the national style of perfume. Source: Guanxia, ​​Wuduoli As a carrier, fragrance can carry unique cultural expression and memory. Domestic fragrance brands have a deeper insight and understanding of Chinese consumers, and only by understanding the connotation and heritage of Chinese culture can they express more accurately and uniquely through fragrance. On the other hand, contemporary young consumers no longer blindly follow the big names in Europe and the United States, but have stronger cultural self-confidence, and the recognition of domestic brands is also deepening, which also provides new opportunities for the rise of domestic fragrance brands. Mining the emotional core Tell stories with “smell” According to MoodMedia’s odor market research, humansAmong the emotions 75% It is caused by smell. The “2020 China Urban Women’s Emotion Report” released by Southern Weekend shows that about 20% of women adjust their emotions by smelling aromas (such as lighting scented candles). For example, the scent of jasmine can soothe anxiety and make people calm. The aroma is pleasant. Fragrance brands are also committed to tapping the emotional value of products to bring consumers a better experience. This kind of Mood and atmosphere creation In addition to the product itself, it also depends on the content of the brand. Scent is abstract, and what many brands do is to build a concrete picture for their products through vision and text. For example, in Guanxia’s four seasons mood aromatherapy, Fukaisen Road restores “the fragrance of white magnolia blooming along the road in the French Concession of Shanghai”, and its product copy also tells a nostalgic story about grandma and granddaughter in the old lane of Shanghai. Picture source:Guanxia For consumers, the fragrance experience also comes with it Storytelling This process may be a “decoding” of brand expression, or it may be a personal memory of oneself. Le Labo, a niche perfume brand from New York, has collected a lot of wonderful UGC on social platforms. The real experience and thoughts of these users have become the most convincing content of brand marketing. Figuresource:LeLabo Its founder Frabrice once mentioned in an interview: “Le Labo’s purpose is to make life better. It has nothing to do with perfume, it’s just as a medium . Making perfume is our way of telling stories, and we know how to impress people with perfume. ” Penetrate multiple scenarios Extend to more functional value French fashion brand Maison Margiela’s classic perfume series REPLICA, named perfumes after beach walks, playground nights, lazy Sunday mornings, jazz bars and other scenes, fascinating. Picture source:Maison Margiela Fragrance brands create scenes not only to express emotions, attitudes or to arouse consumers’ resonance, but also to invisibly expand consumers’ Product usage scenarios Imagination. Data shows that commuting and parties are the main consumption scenes of perfume. With the development of home fragrance and fragrance care, fragrance products gradually penetrate into more diversified daily life scenes, such as Watching TV shows at home, before going to bed at night and at office , Or as an ornament Home Part of the show, show the owner’s individual aesthetics, or become a part of the “emotional value” with its unique fragrance, high appearance and its accompanying “emotional value”. Give gifts s Choice. Picture source:Little Red Book In addition, around the function of “smell”, some fragrance products are gradually becoming more Functional scene extend. In 2018, the British health care product startup The Nue Co launched the world’s first functional fragrance with anti-anxiety effects. In 2019, the American fragrance brand Heretic Parfum released a relaxing and soothing functional fragrance Dirty Grass. For domestic fragrance brands, based on the daily life scenes of current consumers, provide them with a set of different fragrance products. “Smell” solution Or one of the directions for the future. Generally speaking, although the emerging domestic fragrance brands can tell brand stories and establish more in-depth communication around the needs of Chinese consumers, they are R&D and production In the process, faced with the immature domestic supply chain and the high barriers to entry for factories, the new brand still has many difficulties to overcome. Hermes exclusive perfumer Jean-Claude Elena once wrote in his book: “Once the smell merges with the mind, I become the perfumer.” Compared with other consumer categories, fragrance is undoubtedly special. , It combines rational materials and craftsmanship, as well as perceptual memories and imaginations. At the brand level, it is more about the communication of aesthetics, interest and lifestyle. In the fragrance market full of potential, we also look forward to more new consumer brands with a keen sense of smell to find their own new growth paths in this blue ocean track. moreMore about lifestyle The new consumer brand insights of the track,Stay tuned for July 6 [2021 China New Consumer Brand Growth Summit]! In addition, the summit site will also publish and interpret “2021 China’s New Consumer Brand Growth Power White Paper” , Announced the industry’s attention “2021 China’s New Consumer Brand Growth50 List” , Will also cooperate with consumer brands in various fields, Internet platforms, investment and MCN institutions, etc., to hold Food and beverage, beauty and personal care, lifestyle Three sub-forums, as well as a closed-door seminar on the theme of “organizational power growth”, jointly “see the longevity” of China’s new consumer brands! Event tickets are now on sale in limited quantities Click “Read the original text” to buy tickets! Consultation and cooperation and learn more About CBN Commercial Data Center CBN Data Center (CBNData)Affiliated to Shanghai Culture, Broadcasting, Film and Television Group (SMG), it was jointly initiated by China Business News and Alibaba in 2015 to provide a big data service provider with digital growth solutions for brand companies. Relying on the superior resources of SMG, CBN and Alibaba, CBNData takes the global consumer database as its core competitive advantage, gives full play to the potential of omni-media, is driven by AI technology, and is extended by multiple scenarios to fully export data applications and content to brand enterprises. Digital growth services such as operations, integrated marketing, and sales conversion. Business scenarios have covered traditional retail and e-commerce, Internet consumption, content socialization, medical education, financial management and other fields. WeChat revision, quickly set CBNData as a star Like today’s content, remember to point look in Oh

report

Mining in Bolivia Lithium rush in the Andes

As of: 06/20/2021 4:40 p.m.

The largest lithium deposits on earth are believed to be under the Uyuni salt lake in Bolivia. The planned dismantling of the metal, which is important for batteries, raises hopes, but is controversial because of the high water consumption.

By Anne Herrberg, ARD Studio Buenos Aires, and Matthias Ebert, ARD studio Rio de Janeiro

It lies dazzling white between the majestic peaks of the Bolivian Andes, an area nine times the size of Berlin: the Uyuni salt lake. Hidden underneath is a treasure: white gold, lithium, or as Panfilo Huayllas, Mayor of Rio Grande says: “our future”. He demands: “All communities around the salt lake and all Bolivians must benefit from the lithium that is under this salt crust.

Lithium, the lightest metal on earth, is required for lithium-ion batteries. They are not only found in cell phones and laptops, but also in electric cars. Without lithium there is no e-mobility – and nowhere in the world are more reserves believed than here, on the roof of the Andes.

Bolivia doesn’t just want to be a supplier of raw materials

But Bolivia wants to be more than just a supplier of raw materials. “We local residents have to share in the profits, because we will feel the effects of lithium industrialization here in Rio Grande,” says Mayor Huayllas.

Lithium is said to be a driver for Bolivia’s industrialization. The plan is to build the batteries yourself. Ex-President Evo Morales was once looking for partners for this project – and found them in a German medium-sized company: ACISA from Zimmer ob Rottweil on the edge of the Black Forest. It was a deal of the century. But it burst in 2019 , after the election overshadowed by allegations of fraud and Morales’ flight into exile. Since then, the German-Bolivian project has been on hold.

The lithium deal negotiated by ex-President Morales collapsed in 2019. Image: AFP

Not everyone is enthusiastic about it anyway. Luis Machaca is the spokesman for a citizens’ initiative that opposes the project. “The Germans wanted to mine our raw material behind our backs, with a contract for 70 years,” he says. “They may be a good partner, but they have neither the technical means nor the technology.”

Lithium mining uses up a lot of precious water

What does mining mean for people, but also for the sensitive ecosystem? It is about the most precious commodity on the roof of the Andes: water.

A look across the border into the Atacama Desert to Chile: SQM has been mining lithium there for 25 years. The brine is pumped up from 40 meters, then evaporates in basins over months until a lithium-containing slag remains. It is a very water-intensive process, of all places in one of the driest regions in the world, says the Chilean biologist Cristina Dorador. “We can see from satellite images over the past 20 years that the soil has lost moisture,” she says. At the same time, the ground is heating up and the vegetation is receding. “These changes are directly related to lithium production over the past 20 years.”

Water protection should be improved

The company promises to make mining more sustainable. In Chile’s new constitution, on which the biologist Dorador will also be co-writing, environmental and water protection should be a top priority. Local residents like Cristian Toroca remain skeptical. “The company had not previously intended to involve local residents, that bothers us about this group,” he says. “They’re pulling this mineral out of the ground to sell in Europe as a clean product, but that’s a lie.”

In Bolivia it is still unclear who will be awarded the contract: the Germans are competing with Chinese and US companies. Panfilo Huayllas continues to hope that the white gold will bring prosperity to his community. But he too says: not at any price. “Alternative ways of supplying lithium production with water in the future must be found. If they only tap our wells, we will ruin the future of our children.”

Beijing recently announced that it plans to implement the “Ten Special Actions” to cultivate and build an “international consumption center city” with Beijing characteristics and global influence. These ten special actions include creating consumer landmarks with complementary advantages and prominent characteristics; promoting new digital consumption scenarios and piloting the construction of “smart neighborhoods”; cultivating Beijing’s “net celebrity check-in sites” to release cultural tourism consumption potential; expanding capacity and improving quality exhibition consumption, Start the business card of the exhibition and consumption city, etc. Picture: Ogilvy Fashion Art Center pop-up show to help Audi 618 shopping festival Wang Xiaocan, founder of Ogilvy Fashion Art Center, founder of Meilai International Fashion Design Agency, co-founder of FDC Fashion Industry Complex, and director of Advanced Custom Research Center of Continuing Education School of Beijing Institute of Fashion Technology, said that Ogilvy Fashion Art Center is committed to breaking fashion and Art industry barriers, build an industrial service platform and a quality social platform that deeply integrates fashion and art, and provide designers, artists, and related companies with high-end services such as display, sales, research and development, branding, and resource links. Contemporary artists are not only recording the new era, but also using new technology, new language, and new means to express and reproduce the world we live in. Designers, a group of people who perfectly integrate art and business, they are best at using creativity and creating “clothes” for the best you. The collaborative innovation of artists and designers can not only deeply empower the fashion and high-quality development of Chinese brands, continuously improve the service supply experience, but also create more consumption scenarios and cultures for new types of consumption. Picture: Ogilvy Fashion Art Center Immersive Advanced Customization Experience Space Wu Hao, general manager of Borui Xiangxing, said that as a high-end brand automobile sales and service company in Beijing, he has been committed to the brand building and customer experience innovation of “Art Xiangxing” for many years. Creating a colorful life of “people, cars, and art” for customers is the core proposition and mission of the Borui Xiangxing brand. The joint creation of Ogilvy & Mather Fashion Art Center with MyLai International is not only an iterative upgrade of Asia’s largest Audi 4S store, but also a post-epidemic declaration for the Audi brand to adhere to fashion and artistic innovation in the post-epidemic era. Audi has 6 million car owners in China, providing more new and old car owners with a beautiful experience of fashion and art, which is our enduring brand original intention. As a global luxury car brand, Audi has always been committed to fashion innovation and artistic inheritance, and has successfully created a brand with the concept of “Audi Art”, which continues to lead the high-end car aesthetics of the Audi brand and the global automotive industry. Audi uses wisdom and understanding of beauty to build a bridge between modern art and advanced technology, injecting sporty and elegant artistic beauty into every Audi car, making it no longer a cold industrial product, but exuding human charm Mobile artwork. Picture: Famous contemporary artist Zheng Zheng’s latest masterpiece “Installation Art: Pixel 2021·China Cloud”” The event invited the famous contemporary artist Zheng Zheng to participate in the exhibition. He brought his latest masterpiece “Installation Art: Pixel 2021·Chinese Cloud”. The originality of the work originated from the “Chinese Dream”, with countless unit spaces divided by criss-cross steel pipes. The individual spaces are like countless pixels of digital images. This is the artist’s unique artistic language and the artist’s conceptual expression in the context of modern technological development. “Improvised Stay” is a cross-border conceptual installation exhibition of the fashion design brand SERAPH SIN. This exhibition aims to convey the creative concept that the brand has always adhered to through art installations, emphasizing the brand’s consistent love for materials, using fabrics and other comprehensive materials to create three-dimensional installations. The installation exhibition is opened by hand-based touch, combined with immersive multi-dimensional sensory experience, emphasizing a sustainable fashion lifestyle brought about by pure handmade. Picture: Fashion designer Seraphine Sin’s cross-border conceptual installation “Improvised Stay” Yuan Haiyun, secretary-general of Ogilvy & Mather Fashion Art Center, said that Ogilvy & Mather Fashion Art Center is an inevitable product of the “double cycle” and the era of Beijing’s construction of an international consumption center city. Based on the strong support of FDC Fashion Industry Complex and Beijing Institute of Fashion Technology, Ogilvy & Mather Fashion Art Center brings together the resources of the entire digital fashion industry chain. The co-construction and integration of the Borui Xiangxing Audi brand platform makes this a new cross-border collaboration between artists and designers. Species are full of imagination

When the Internet was just emerging, personal data and account avatars were one of the few windows through which people revealed themselves. Many people had trouble choosing which avatar to edit and which signature to edit. This kind of writing, uploading and updating personal information on the Internet is the initial “mimic selves” created by people on the Internet. With the popularization of 4G and 5G, in the era of images and short videos, people begin to present their ideal selves in appearance, figure, and life in all aspects of life. When the “meta universe” arrives, we can almost be sure that people’s “digital avatars” are “squeezed”. “And “Shaping” will still be enthusiastic. The development of technology leads the fashion industry to the trend of “virtual fashion”｜Gary James McQueen official website Gary is not the first designer to set his sights on a digital fashion show. The “sense of smell” of the fashion industry has always been sensitive, and many pioneering technological elements often appear in fashion designs, leading a new wave of trends. The continuous development of ARVRMR and other technologies has prompted the fashion field to be involved in the trend storm center of “digital fashion” and “virtual fashion”. DIOR used 360-degree VR technology for live broadcast on the ready-to-wear collection show in the spring and summer of 2020 last year; Shanghai Fashion Week in March last year adopted the form of “Fashion Week on the Cloud”, which was performed in virtually produced 3D scenes and spaces. The Congolese brand HANIFA released the latest series of fashion shows using 3D rendering technology. In the show, you can only see the clothes floating in the air walking on the catwalk, as if an invisible soul is wearing clothes on the catwalk… It is not surprising that fashion designers and brands devote time and energy to fashion design and matching. Recently, more and more ordinary people have also put more attention and attention on fashion wear. “OOTD” and “Virtual Fashion” If “self-presentation” is the inherent logic of people paying attention to personal images, then the popularity of “OOTD” on social networking sites provides unlimited potential for the “digital fashion” market. “OOTD” is the abbreviation of “Outfit of the day”, which means “today wear”, and is a very popular social platform hashtag nowadays. Young people are keen to share different outfits and selfies on social media. You can search for more than 3 million notes when you open Xiaohongshu. On the foreign social software Instagram, the posts under this tag have already exceeded 100 million. Many young people Buying clothes is just for meticulous matching and then taking a picture and uploading it to social media. More and more young people share their daily wear on social media｜Screenshots For Gen Z, sharing clothes is a manifestation and extension of personal style. In fact, before “OOTD” became popular on social media, people’s enthusiasm for game skins also hinted at a huge market for “dress up”. According to Newzoo data, in 2018, 79% of paying game players in the United States spent money on in-game purchases such as skins. Among them, the popular “Fortress Night” earned 300 million U.S. dollars a month by selling skins and other props. It is worth mentioning that people can purchase Gary James McQueen’s virtual clothing on the fashion show through dressX. With the emergence of “virtual fashion”, the demand for “dress up” buried in social media may become another huge market. DressX is the first international digital fashion multi-brand retailer, offering digital fashion collections from the most famous contemporary brands and 3D designers. Consumers can buy their favorite virtual clothing on dressX, and dressX can also help consumers synthesize a photo of wearing virtual clothing. Ronny Mikalsen, CEO of Norwegian clothing retailer Carlings, is very optimistic about the virtual clothing. He mentioned in an interview that “we send a large number of free samples to well-known bloggers and influencers every year, and these people often put them aside after trying them on.” This phenomenon is not uncommon. According to a survey by Barclays Bank, one in ten consumers in the UK buy clothes just to take photos and upload them to Instagram, and then they will return the clothes immediately. How to avoid waste and pollution while highlighting individuality and self-expression, virtual fashion provides a solution for both. At the same time, virtual fashion also provides more possibilities for the production of real clothing. Solventus 2019, a clothing series launched by Neuro Studio, a digital design company in New York, uses 3D scanning to design clothing on virtual models. After customers select and “try on” virtual clothing, they are then produced by 3D printing. Fashion production and consumption Closer connection. Virtual fashion effectively reduces the waste that may be generated in the production process and solves the problems of mass production and waste generation. This is a revolutionary breakthrough for the fashion industry. Creation and freedom Digital clothing that does not need to be made of real materials, in addition to being more environmentally friendly, is more important in that it lifts the “yoke” that has long held designers for a long time. “My entry into the fashion industry was purely an accident. I first did graphic design, but by chance, I entered the fashion industry under the leadership of my uncle Alexander McQueen.” Gary James McQueen said in his virtual fashion show video Tao. Alexander McQueen is a famous British fashion designer and considered the godfather of British fashion. However, when he was interviewed by the media at the age of 22, he turned his back to the camera to prevent the audience from seeing his face, so that he could continue to use unemployment benefits. Buy fabrics used in clothing. Now Gary no longer has to face such a dilemma. Even fabrics that do not exist in reality can be made possible in the digital world. As Gary said: “I decided to do an all-digital show because I had no choice. It would be more convenient and simple to create an unconstrained digital space.” From the perspective of clothing design, Gary uses Marvelous Designer to create clothing patterns, and then uses Substance Painter to add materials and textures, so that virtual fashion can also have the same details and appearance as the real thing. In addition, designers can change patterns and fabrics more easily, and try on clothes with completely virtual digital models. Adjustments and attempts will no longer be limited. Virtual fashion show can better show the charm of fashion｜Gary James McQueen official website From the perspective of fashion show presentation, in the virtual world constructed by Unreal Engine, the camera can be placed in any position, getting rid of the constraints of a fixed camera position. The digital fashion show can truly highlight the delicate details of the snake print tights, plus Flexible lighting, the charm of fashion will be further revealed. In the virtual fashion show, from the fabric and material of the clothes to the pattern, to the adaptation of the virtual model, and to the way of showing the photography, all this is free for the designer, and the designer can realize his own wonder without hesitation. Think about it and build your own fashion kingdom. For a long time, people’s creativity has been bound by the body, physical space, cultural traditions and many other realistic factors. In the “meta universe”, the boundaries of reality begin to shake. This liberation is not only for designers and artists, but for the release of creativity for all. You can try to create different “digital avatars”, formulate different rules, choose a different way of life… The limitations of a single physical space are disintegrated a little bit, and “freedom” will be before everyone’s eyes. With the development of technology, everyone can imagine how to use these technologies for free re-creation. Now that fashion designers have taken the first step towards the future, how do you choose to move into the future? Perhaps, start by choosing a set of virtual fashions for your “digital avatar”? Image source: Gary James McQueen official website Editor in charge: Jing Yu This article was originally published by GeekPark, please add Geek Parker (ID: geekparker) for reprinting

Wang Huiyu and his party went to the epidemic prevention and control headquarters and the China Mongolia Hospital to investigate epidemic prevention and control and vaccination. At the headquarters, they listened to reports on the progress of the epidemic prevention and control and vaccination work for gays. Wang Huiyu pointed out that the epidemic prevention and control should always be tightened. Root strings, strengthen work placement politically, maintain a high level of ideological vigilance, firmly grasp implementation in action, and effectively enhance the sense of responsibility and urgency in epidemic prevention and control and vaccination work, and resolutely overcome paralyzing thoughts and war exhaustion , Lucky mentality, a relaxed mentality, and be cautious to normalize epidemic prevention and control, and firmly hold on to the results of epidemic prevention and control.

In Kejieran Gas Company, Xingjie Natural Gas Company, Longxing Technology Company, Ruisheng New Energy Company, and Xintai Ferroalloy Company, Wang Huiyu inspected the operation and maintenance of enterprise facilities and equipment, and the equipment of fire fighting facilities, and learned more about the safety production, Energy consumptionHe emphasized the development of dual control, potential accident investigation and management, and emergency response plans. He emphasized that we must resolutely curb the blind development of high energy-consuming and high-emission projects, comprehensively promote the coordinated control of pollution reduction and carbon reduction of “two highs” projects, and strengthen the “two highs” industries Guided by green development, do a good job in carbon peaking and carbon neutrality; safety is no small matter, and all enterprises must strengthen SafetyBottom line, strengthen the sense of responsibility, continuously improve the construction of the emergency system, implement the management and control measures for the elimination of hidden risks of the enterprise, and build a solid foundation Safe ProductionLine of defense. Strictly supervise and control the links and parts that are highly dangerous and prone to accidents, and conduct regular safety production inspections and fire safety drills to resolutely prevent safety production accidents from occurring and ensure the safety of people’s lives and property. At Xinglong Farmer’s Market and Hualian Supermarket, Wang Huiyu emphasized that the current epidemic prevention and control situation is still complicated and severe, and should not be paralyzed. Control measures.All departments must fully realize food safetyThe importance and urgency of the work is to work together to manage all aspects of food production, operation and consumption, and form a joint force to effectively ensure the safety of the people of the county on the “tip of the tongue”. During the investigation in the Xinghua Community of Chengguan Town, it was emphasized that on the occasion of the 100th anniversary of the founding of the party, we should coordinate petitions and visits to maintain stability and vaccination, and accelerate vaccination to build a nationwide Immune barrier, Is the most fundamental way to stop the spread of the new crown virus and an effective means to protect the health of the whole people; it is necessary to do a good job in petition and stability maintenance, grasp the focus of work, strengthen work scheduling, and combine the practical activities of “I do practical things for the people” to solve the problem. The masses are desperate and worried about the problem, and promote the deepening and solidification of the work of petitioning and stability maintenance, so as to achieve early detection, early disposal, and early resolution. Party buildingCreate a good atmosphere for a century. Member of the Standing Committee of the County Party Committee, governmentExecutive Deputy County Mayor He Yingzi, Member of the Standing Committee of the County Party Committee and Deputy County Mayor of the Government Yu Hongliang, Member of the Standing Committee of the County Party Committee and Director of the County Party Committee Office Wang Xiaojun, Deputy County Mayor Gong Xiulong, Deputy County Mayor Zhang Jun, County Health Commission, Housing Construction Bureau, Industry and Information Bureau , The emergency management bureau and the main persons in charge of relevant towns and villages participated in the investigation

Launched in 2020, The CrownX unites two leading enterprises in the industry to establish a leading retail – consumer platform in Vietnam. Within the framework of the transaction, The CrownX will partner with Lazada to accelerate the company’s digital transformation, accelerating the development of the integrated retail market from offline to online (“O2O”) in Vietnam. This transaction strengthens shareholders’ vision of the potential to build Vietnam’s first technology-enabled retail-consumer ecosystem, while expanding its reach to serve consumers nationwide. Alibaba and partners complete the investment of 400 million USD in The CrownX Mr. Danny Le – General Director of Masan Group – shared: The strategic cooperation agreement will help us accelerate the transformation of The CrownX into a Point of Life – an “all-in-one” platform serving the needs of customers. daily necessities of consumers on offline and online shopping channels. Our first priority is to modernize the retail essentials market in Vietnam, serving consumers with the best products and services. I believe this partnership will help the company realize Point of Life more quickly and effectively. Kenny Ho – Investment Director of Alibaba Group in Southeast Asia and India – said: The combination of Alibaba’s understanding in online retail industry, Lazada’s e-commerce platform, and selling system Masan’s scale of offline retail will be a catalyst to promote the modernization of Vietnam’s retail industry. We look forward to accompanying Masan to build a leading retail and consumer platform integrated from offline to online in Vietnam. Within the transaction framework, VinCommerce (VCM) will establish a strategic cooperation agreement with Lazada – Alibaba’s e-commerce platform in Southeast Asia. Accordingly, VCM will be the leading retailer of necessities on the Lazada e-commerce platform. The two sides will share knowledge and experience to promote necessities to become a key industry of e-commerce. At the same time, develop the feature of supplying goods for online orders at VCM’s offline selling points. Although shopping with daily frequency, the ability of consumers to access essential products through online channels is still limited. Masan sets a target that the total value of goods from The CrownX’s online channel will account for at least 5% of the Company’s total sales in the near future.

The “war” triggered by female breasts is getting more and more intense.

More than half of the 618 e-commerce competition, some outstanding players have rushed to the front, new and old brands alternate, the most intense competition is undoubtedly underwear. According to the data of Tmall, Ubras broke 100 million in one day on sale, firmly occupying the first place, followed by bananas; toffee pie was on sale for 2 hours more than 3 days last year; last year, the Tmall store’s “Su Muscle” was launched. “Good Products” has reached the top 10 of new apparel brands in terms of turnover.

The “big brothers” like Ai Mu and Manifen performed fairly well, but looking at these aggressive new players, one can only sigh: the future is terrifying.

According to industry insiders, there are three criteria for judging whether a new brand has a firm foothold. One is whether it has opened up a brand new track; the second is whether it has achieved rapid growth; and the third is increased revenue. Behind it, can you keep the repurchase rate and net profit?

According to this standard, Ubras and toffee pie can be considered stable.

What we are curious about is, what makes Ubras stir up the situation in a market that seems to be surrounded by big names? Why is the charge of new consumer brands the first to sound the horn of victory in the fortress of women’s underwear?

Industry reshuffle triggered by “no steel ring”

Do you know who are the top three on the Tmall Double 11 underwear list in 2019?

The answer is: Antarctica, Hengyuanxiang, Uniqlo.

The first two are all in brand licensing or OEM business. Uniqlo does underwear by the way. Now 618 can sell Ubras for 100 million yuan a day. Two years ago, they were still unknown.

Today Ubras has become synonymous with “no steel ring” and “no size”. When you go to an offline underwear store, you will find that the “window models” placed in the most conspicuous position have all been gathered from sexy laces to become wide-strapless and non-steel rings.

A steel ring overwhelmed the once underwear giant.

In fact, the trend of “steel-rimless” underwear began to take shape at least five or six years ago. At that time, the sales of non-steel-rim underwear on Taobao had gradually surpassed that of rim-less underwear, but the underwear giants did not pay attention. Due to factory problems, Aimer cut off one of its non-steel-rim underwear categories in 2015. Due to the failure of Metro Beauty to keep up with the non-steel-rim underwear, due to the inability to update the technology supply in time, sales revenue declined in 2016.

After this, one step later, one step later. In 2018, Aimer also launched its own rimless underwear brand “Xihu”, but the volume is still small.

The “steel-free” revolution, which lasted for several years, finally ushered in an outbreak on the line in 2020, and the epidemic became a catalyst. This is easy to understand, home isolation can not be vacuum, a comfortable underwear without steel ring is just right.

Ubras is not actually a pioneer without steel rims, there are “inside and outside” before it. But the smart thing about Ubras is that it has transformed the concept of “no steel ring” from the exclusive for women with small breasts to universal, regardless of size.

The industry is accelerating the reshuffle, big names are under pressure, and new brands are emerging one after another.

Judging from the situation of the four major Chinese underwear giants that have been listed, in 2020, in addition to the 1.33% increase in Aimer’s revenue, the revenue of Huijie (Mannifine), Metro Beauty, and Emrifang have all declined year-on-year. Among them, Metro Beauty and An Lifang both Loss.

Data comes from the financial reports of listed companies

On the other hand, new brands have accelerated their take-off.

On Tmall Double 11 in 2020, Ubras, which has been established for four years, has sales of hundreds of millions, making it the number one Tmall underwear list; at the same time, toffee pie achieved annual sales of more than 100 million yuan, a year-on-year increase of more than three times; Since its launch, Jiaonei has achieved 100% growth for three consecutive years. The GMV in 2020 is said to exceed 1 billion. After the A round of financing in November last year, the post-investment valuation was as high as 2.5 billion.

This obviously also attracted the attention of the capital market. According to data from Enniu, from 2019 to 2020, at least 8 underwear brands established after 2014 will receive financing.

Data comes from: ene cattle data

Challenger by the sleeping lion

In addition to path dependence, there may be another reason why Aimer and Urban Beauty missed the outlet of “steel-rimless underwear”: they did not find seed users, which led to the slow implementation of market education. When the lion was asleep, the challenger was about to move.

A very interesting phenomenon is that many new consumer brands have grown up from the community.

For example, from 2016 to 2018, Ubras made a lot of advertising on WeChat public accounts, and also tried to recruit secondary agents to promote through WeChat business. Many users first learned about Ubras from female skin care and wear public accounts such as “Goddess Evolution”. Channels that big names don’t look up to have helped Ubras accumulate the first batch of accurate seed users.

Toffee pie

Coincidentally, the big cup bra toffee pie sprouted from a Douban group dedicated to Bra. Until a year ago, the founder of toffee pie, Dabai, would also write a diary on Douban, telling toffee pie and his story.

“User-centric” is easier said than done.

In Banana, which mainly makes men’s underwear, the first batch of products from 2016 to 2017 has 27 models in one go, covering different price points, ingredients, design styles, and specifications. The more important function is not to sell goods, but to test models, allowing consumers Vote with money to adjust quickly. Back then, the bananas were mostly “sexy” styles. After several iterations, they became the main basic models now.

Toffee pie has also been swayed and confused in its brand positioning. One is whether to deploy a small cup bra to satisfy more users. I tried it in 2017, but it was almost autistic by fans. Before focusing on making big cup bras, toffee pie hesitated whether to make “breast-shaped underwear”. At one time, there were two sets of external promotional materials and two voices. The disagreement was so intense that Dabai began to evade the company and was bored in the gym.

It wasn’t until the firm made Chinese women’s big cup bras that toffee pie gradually opened up, and sales doubled year after year.

Different from the big brands in the past, it leaves consumers with a relatively broad brand impression, such as high-end, sexy, and professional. The current new underwear brand is focused on exploding one point and one detail, like a sharp knife, piercing the mediocre market, arousing a burst of applause, from Ubras’s steel-free rim, toffee pie big cup bra, to the present The main “Jelly Bar” of Suhada Liangpin is not as good as it is.

Suhada

Chinese women bitter steel ring for a long time

Chinese women have long been suffering from steel rims, and a single bra has been supplied for a long time.

Having said that, it has been less than 40 years for Chinese women to take off their bellybands and put on modern underwear, while the United States has at least 100 years, and Japan’s oldest underwear brand Wacoal has a history of more than 70 years.

China’s women’s underwear market is still an “ant market.” According to Euromonitor statistics, the market concentration of the top five women’s underwear markets in China in 2019 was only 9%, while the market concentration of the top five markets in Japan, the United States, and the United Kingdom during the same period was 66%, 58%, and 19%, respectively.

Even if newcomers such as Ubras have begun to take shape, the pattern of the Chinese women’s underwear market is not completely fixed, and there are plenty of opportunities.

The economic status of Chinese women is constantly rising, and their consumption power is getting stronger and stronger. In 2017, the female labor force participation rate in China was 68.8%, slightly higher than that of the United States and Japan. Other data show that since 2008, Chinese women are more likely to receive higher education and postgraduate education than men.

This updates women’s aesthetics of underwear. From the male perspective in the past, it emphasized the sex appeal of sexual attraction, and turned to the comfort and health of the self-perspective, from “pleasant” to “pleasant self.”

Brand spokesperson is often the personality image that the brand wants to convey to consumers. In recent years, the urban beauty has changed her spokesperson from sister Zhiling to “national girl” Guan Xiaotong. Ai Mu gave up the plump Gong Li and chose the female star Xin Zhilei who became popular with her “ambition”. She found Faye Wong inside and outside, while Ubras chose Ouyang Nana. Jiao Nei signed Zhou Dongyu. These brands even deliberately avoid the front and back warped figures, and emphasize independent and unique personality.

On the left is Xin Zhilei, the new spokesperson of Amour, and on the right is Faye Wong, the internal and external spokesperson

Increasingly personalized demand has also skyrocketed along with Chinese women’s bust and self-confidence-support is required during exercise, thin and beautiful back in summer, sometimes small breasts to show big, sometimes big breasts to show small… when the consumption scene Unlimited segmentation means that the entire market is constantly expanding. Perhaps we can boldly draw a conclusion that new brands of underwear will continue to emerge.

New brand “blitz”

Media person Hong Huang once recalled that at least six or seven years ago, when she ate with Aimu founder Zhang Rongming, she felt his “anxiety” about Internet e-commerce. Aimu took a series of measures, including opening a new price-friendly one. E-commerce specializes in supply lines, and has also opened up new categories such as home furnishings.

At that time, the online underwear market was flourishing. Tao brands “Goruier” and “Runwei”. The former started by selling international big-name bras, while the latter also switched from factory currency to self-designed, self-produced and self-sold products.

Factory direct sales, reducing intermediate links, the underwear of Ge Ruier and Runwei has a considerable price advantage, the price is about 100 yuan, the price is very high, but the design is basically copied from the big names, and there is nothing new. When offline brands collectively settled on Tmall, the cost advantage of the first batch of Taobao brands was defeated in the face of brand power.

The new underwear brands that have emerged from Tmall in the past two years are completely different. Due to the large amount of effort spent on front-end R&D and design, and the scarcity of this demand, the price has risen. Ubras, toffee pie, and so-called bras are concentrated at two or three hundred yuan, which is not much different from traditional big brands. .

From the perspective of competition, the explosion of new brands on Tmall is inevitable. Startups that are small and broad can only initiate a blitzkrieg and seize the high ground before the big brands have fully reacted. Otherwise, when the sleeping lion wakes up, the bone scum will not be able to grab it.

The blitzkrieg strategy is often based on a large amount of marketing investment to seize online channels, which is the most efficient path to burst.

Ubras spends less money on marketing as a percentage of total revenue in 2020. Looking only at e-commerce channels, Aimer’s e-commerce sales expense ratio is 15%, while Manifan’s parent company Huijie shares is 9%. If all channels are used, the sales expense ratios of Aimer and Huijie are 42% and 39% respectively, which is the same overall.

It took less than five years for Ubras to have the confidence to compete with these three to four decades of brands. But we must also see that the strength of the established giants is still strong. Thousands of offline direct/distribution stores, deep into towns, counties and townships, this new brand with omni-channel capabilities is difficult to reach in a short time. At the same time, after being hit by the “no steel ring” for a short time, they quickly followed up, relying on accumulated years of R&D and supply chain foundations, with a multi-category, multi-brand matrix to carry out defense. Judging from the data in the first quarter of this year, the revenue and profits of Aimer, An Lifang, and Huijie are all recovering.

And then, Ubras will start to expand categories, expand channels, and expand their brands. The “tough battle” after explosive growth is the test of hard power.

Editing Xu Yiting

Consumption and happiness I shop therefore I am

Status: 13.06.2021 10:26 a.m.

Business is up again. For many people, the lockdown was like withdrawal, because shopping can trigger feelings of happiness like drugs. But is less maybe more – and does it even make it happier? By Ilyas Mec and Sandra Scheuring, MR According to the Federal Statistical Office, an average household in Europe has around 10,000 things. 100 years ago, the average German household had 180 things. It is estimated that almost three million people in this country live in a household with three cars or more. There are two million old cell phones in drawers. This list could go on: TVs, clothing, decorative items, household items are constantly increasing and far exceed the number of things that we really need. Obviously, ruffling is an instinct that was created in human evolution. Owning things reliably ensured survival. Buying triggers a feeling of elation, at least in the short term. It can even turn into a real addiction, shopping addiction. Those who consume are also looking for confirmation, wanting to belong – it’s about keeping up, but also about demarcation and the expression of individuality. Buyers are often at the mercy of their instincts. Two thirds of all purchase decisions are made spontaneously in the store, as so-called impulse purchases.

06/11/2021

The tea light phenomenon

Marketing strategists and advertising professionals use these behaviors to encourage people to buy. A walk through an Ikea branch shows how perfected the craft of seduction can be. It seems impossible not to buy anything. A pillow here, a carafe there, and finally tealights. We use them spontaneously, even if we have had such products at home for a long time. Why? “It can be a purely functional need on the one hand, but also an emotional one on the other hand: I want it to be more comfortable, I just want it to be nicer,” says Janet Wittmaack, deputy branch manager of Ikea in Frankfurt. The psychologist Jens Förster points out the disadvantage: the kick when shopping is always gone very quickly. “If you really want to spend money, adventure goods are a good choice, things like traveling,” says Förster. The memory remains, “and that makes you happier in the long term”.

05/18/2021

Consumer trend minimalism

An entire industry is now propagating the opposite. Because owning a lot is no longer so en vogue today. Owning little, but having the right thing for it, is a megatrend. The Japanese bestselling author Marie Kondo, for example, who is also known as the “Queen of Minimalism”, sells items for a minimalist life in her online shop. Otherwise she writes guidebooks on how to make tidying up and sorting out happy. Birgit Blättel-Mink is a professor of sociology at the Goethe University in Frankfurt and conducts research on consumer issues, among other things. Instead of abstaining from consumption, there is often just a shift in consumption, she believes: “If someone says I do without clothes, I don’t really need that much – then we often observe something like a so-called rebound effect. So I save here. I can for that I can afford more on another side. ” In such cases, it may not be a matter of profound change or more sustainability, but rather a “subjectively good conscience”. Then there are only three very expensive shirts instead of ten cheaper ones. You have to be able to afford minimalism as celebrated on Instagram and Co.

05/10/2021

Consumption is the work of others

Consumption is a prerequisite for our economy to run. If everyone renounces consumption, it would be a disaster, says Adalbert Winkler, economist at the Frankfurt School of Finance and Management. He is researching the consequences of the corona lockdown. “Those who offered goods and services had no income, and if the state hadn’t helped with transfer payments, then this drop in income would have meant that these people would not have been able to consume either, which in turn would have affected everyone else,” says Winkler . “We would have gotten into a dramatic recession.” In a nutshell, this means that if everyone lives ascetically, there is a risk of economic ruin. It is relatively easy to promote abstinence if your own income is not burdened. So what now? Living in a very spartan way and doing without consumption does not seem to be a solution either. Just as minimalist, elitist buying behavior is not an option for society at large. For most people, thinking about how you consume cannot be wrong. This includes the insight that the happiness rush when shopping is only short-term. And many things can quickly become a burden – when the basement is full and you have to ask yourself: where do you put all that stuff?

Consumption around the EM Will football boost the economy?

Status: 11.06.2021 09:55 a.m.

Normally, major sporting events create a special boom in the economy. At the EM this year it will be a little different. From Notker Blechner, tagesschau.de Actually, the “Euro 2020” should stimulate Europe’s economy, especially tourism. For the first time, the European Football Championship will take place in several countries – so the organizers originally hoped that thousands of fans would travel across Europe, go out to eat, shop and stay in hotels. But because of the corona pandemic, this calculation no longer works. Most cities will have a limited number of viewers. Many fans refrain from traveling and prefer to stay at home in front of the television at home.

Only limited economic stimulus

The direct economic effects on the host countries of the EM are likely to be limited. The travel industry, gastronomy and hotel business are not expecting a large boost from foreign guests. Even in the only German European Championship host city Munich, the expectations are not too high. Especially since there was no special boom for the construction industry in the run-up to the tournament – unlike at previous events. Most of the stadiums have not been specially modernized for the European Championship, as is usually the case with major sporting events. The infrastructure in the host cities was also not extensively renovated. “Since the games are being played all over Europe, there was no need to invest heavily,” explains Gert Wagner from the German Institute for Economic Research (DIW) tagesschau.de .

No million investments in infrastructure and stadiums

It was different at the previous European Championships: For the Euro 2012 in Poland and Ukraine. Ukraine invested eleven percent of their gross domestic product and Poland seven percent in the expansion of the stadiums and infrastructure, as the Berenberg Bank has calculated. However, the hoped-for economic boom did not materialize afterwards – at least in Ukraine. The 2016 European Championships in France were more successful: hosting the tournament in their own country cost a good 200 million euros in public expenditure. This contrasted with 1.2 billion euros in revenue. According to an estimate by the European football association UEFA, half of these came from foreign visitors. Not included in the balance sheet, however, are the costs of 1.6 billion euros for the construction and modernization of the French stadiums. This time, the EM should bring the greatest impetus to domestic consumption. Many Germans are expected to spend more money on new televisions, beer, chips, grilled food and maybe a few fan items in June and July in order to watch the European Championship games in their own four walls or in the garden at home. “Basically, consumer goods companies that do a lot of advertising benefit, sporting goods outfitters, food manufacturers and of course beer brands that do particularly well when the weather is good. When there is a barbecue, more beer is drunk,” says capital market strategist Oliver Roth from banking house Oddo Seydler.

More business with TV sets?

According to a survey by the trade association HDE, 41 percent of electronics retailers expect higher sales. Because experience from past major sports events shows that “before and after the start of the tournament, particularly large TV sets are purchased”, according to the market watchers from Nuremberg-based GfK. Electronics retail chains such as MediaMarkt Saturn are already feeling “an increasing interest in large-format TV sets”. After the end of the corona lockdown, the Germans’ desire to consume is likely to reawaken anyway. During the pandemic, many German citizens had no way of spending their money on travel or expensive restaurant and concert visits.

Brewers increase their capacities

Other industries also believe in an EM effect. Every third grocer is hoping for more income from the European Championship, according to the HDE survey. The brewers in particular have increased their capacities and are hoping for good summer business. However, Corona continues to get in their way. Because public viewings, where the beer flows freely, will probably only take place on a small scale. So far, “our business has only been running with slowed-down foam,” explains Holger Eichele, General Manager of the German Brewers’ Association. The sporting goods manufacturers are traditionally considered to be the greatest beneficiaries of a European Football Championship. Adidas, Nike, Puma & Co have been preparing for months with extensive marketing and advertising campaigns for the sporting event of the year. The further the national team they have equipped goes, the better business with the jerseys is. Adidas and Nike deliver a duel here. The brand with the three stripes has three favorites for the title: Spain, Belgium and Germany. Nike can score with world champion and title contender France as well as with secret favorite England. Adidas also provides the official match ball, the Uniforia.

It depends on the cut

How big the consumption effect is in different countries ultimately depends on how well your own team performs. Should the kickers of the outgoing national coach Jogi Low manage a new edition of the “summer fairy tale” from 2006 or 2014, the consumer mood in Germany is likely to jump even stronger. In the betting offices, however, the Löw team is only considered an outsider this time. In the past, winning a World Cup or European Championship title not only boosted consumption, but also infected the stock markets. The stock market of the respective European or world champions usually developed better than the MSCI World Index after the tournaments. DIW economist Wagner, however, considers the psychological impulse to be the most important: “We will get a demonstration that we have the pandemic largely under control in Europe. That will be an important signal.”

Plan from El Salvador Bitcoin mining with volcanic energy?

Status: 10.06.2021 12:45 p.m.

Completely clean, completely renewable: El Salvador’s President Nayib Bukele plans to mine Bitcoins with the help of energy from volcanoes. This is how the country wants to get its high energy consumption under control. El Salvador wants to use geothermal energy from volcanoes for the energy-intensive mining of the crypto currency Bitcoin. President Nayib Bukele tweeted that he had commissioned the state-run geothermal electricity company LaGeo to work out a corresponding plan. The President is convinced that this is very cheap, 100 percent clean and renewable, does not generate any emissions and will develop quickly. There are more than a dozen volcanoes in El Salvador, many of which are still active.

Huge energy requirements

The immensely high energy requirement of Bitcoin mining has been discussed critically in public for a long time. The Cambridge Center for Alternative Finance (CCAF) is working on this topic and has created an index on it . The Cambridge Bitcoin Electricity Consumption Index is supposed to estimate in real time how much electricity is currently being used for mining. The data is then extrapolated to the year. The calculated value is currently around 111 terawatt hours. This corresponds roughly to the annual electricity consumption in the Netherlands. According to the Federal Environment Agency, Germany consumed around 553 terawatt hours in 2020. According to a study by Bank of America, the global Bitcoin industry emits a total of 60 million tons of CO2 annually, which corresponds to the emissions of around nine million cars.

Bitcoin as a means of payment …

A few days ago, Bukele announced that El Salvador would be the first country to introduce Bitcoin as legal tender . He expects the move to create thousands of new jobs in the Central American country. Among other things, taxes should be able to be paid in Bitcoin. Bitcoin is the most popular digital currency. It is not issued by a central bank, but created using a decentralized computer process known as mining. It is by no means clear whether it is even suitable as a means of payment.

… or as an object of speculation?

Because so far, cryptocurrencies have mainly attracted attention as speculative objects, the value of which is subject to extreme fluctuations: Bitcoin was quoted at more than $ 55,000 around May 10, and is currently around $ 36,000. If the value of part of the income is exposed to such strong fluctuations within a very short period of time, this poses a number of problems for a state budget policy. The high volatility of cryptocurrencies is also an incalculable risk for companies. The US electric car maker Tesla, for example, started in March of this year To accept Bitcoin as a means of payment for its vehicles and reversed this step a little later . As a justification, Tesla boss Elon Musk referred to the “insane” energy consumption of prospecting. But it is likely that Musk, as a businessman, at least had these price fluctuations in mind.

The executive of a mobile phone company said that from the perspective of an engineer, the power consumption of the mobile phone will increase after the 5G SA is turned on. Under normal circumstances, the power consumption increases by about 170mA, while some areas (estimated to be areas with poor 5G network coverage) consume The power is increased by 300mA. Such technical terms may be difficult to understand. He directly said that battery life may be reduced by 20%-30%.

The power consumption of 5G mobile phones is too high because 5G mobile phones need to increase 5G radio frequency and 5G antennas. Generally speaking, 5G mobile phones have more antennas than 4G mobile phones, which leads to a significant increase in the power consumption of 5G mobile phones. At the same time, the current 5G network coverage is not perfect. , China’s two 5G networks, each 5G network has only more than 400,000 base stations, while China Mobile built 700,000 4G base stations in 2014, and the coverage of 5G base stations is much smaller than 4G, which leads to the power consumption of 5G mobile phones. Obviously too high.

In order to ensure the endurance of 5G mobile phones, the current 5G mobile phones generally use 4000mAh high-capacity batteries, which also shows that mobile phone companies generally recognize that 5G mobile phones will consume much more power than 4G. However, as an executive of a mobile phone company mentioned above It is said that even a large-capacity battery cannot ensure a better endurance, which is why he suggested that if the endurance is really important, it is recommended to turn off the 5G function.

In fact, since the commercialization of 5G, the problem of serious power consumption of 5G base stations has received widespread attention. In order to ensure the power supply of 5G base stations, even various localities have issued relevant policy support to ensure the construction of power supply infrastructure for 5G base stations. It can also be seen from this that 5G Excessive power consumption of base stations has caused the existing power supply network to be insufficient to support the operation of 5G base stations and have to re-lay the power supply system for 5G base stations.

Subsequently, the three major operators even revealed that electricity bills have soared due to the high power consumption of 5G base stations, and the high cost makes them unaffordable, and they have to shut down 5G base stations during idle periods. Some analysts pointed out that the power consumption of 5G base stations is 3-5 times that of 4G base stations. In addition, the density of 5G base stations far exceeds 4G. If a 5G network covering the whole country is built, the electricity bill will be as high as 200 billion, which will eat up the three major operators. Profit.

This information proves that the power consumption of 5G base stations is terribly large. Nowadays, executives of mobile phone companies have come forward to explain the serious power consumption of 5G mobile phones. It is recommended that users simply turn off the 5G function if they consider battery life. It can be seen that 5G base stations and mobile phones consume power. They are all too outrageous, which makes all parties quite dissatisfied.

Faced with such a situation, it is no wonder that this year’s 5G boom is obviously not as good as last year. In the first four months of this year, operators built less than 30,000 5G base stations per month on average, which is significantly lower than last year’s average of 50,000 per month; and the Chinese market in 2020 Only 308 million mobile phones were sold in China, far lower than the historical peak of nearly 450 million mobile phones. It shows that 5G has not effectively stimulated consumers’ desire to purchase mobile phones. There are actually two 4G mobile phones, namely iPhone11 and Redmi 9A, showing that many users still choose 4G.

Targeting female customers, the Yamaha Latte 125 has a modern design with a typical European style. Unlike other scooter models for men or neutrals, Yamaha Latte has many soft curves that can be found at both the front and rear of the car. Prominent at the front of the car is the delicate Halogen diamond lamp cluster, adding elegance to the overall design. More delicately, Yamaha also favorably paints the rearview mirrors on the Yamaha Latte in the same color as the car, different from the jet black paint like many other models. The rear of the Yamaha Latte has a youthful and soft design Not only taking care of every subtle detail, creating a flashy exterior, but the Yamaha Latte is also an extremely practical model. First, although the size of the car is not large, thanks to the practical design, the trunk volume is up to 37 liters. With this trunk, you can safely store all kinds of items such as bags, helmets, raincoats, lunch boxes, etc. without having to hang or wear them, which can cause unsafety in your life. vehicle control. The trunk is extremely spacious with a volume of up to 37 liters, which can fit a 13-inch laptop Besides, the layout of the fuel tank in the front also helps Yamaha Latte score points for convenience. The fuel tank is placed symmetrically with the lock at the top, making it easy for users to open and close when refueling without being entangled by things hanging on the floor of the car or having to open the trunk to be able to fill up. This fuel tank design is also one of the reasons that help Yamaha Latte take advantage of the space for a more spacious trunk. Experience durability, smoothness and outstanding fuel economy Referring to Yamaha Latte but only talking about eye-catching appearance is flawed. Because the model also attracts women thanks to its smooth operation with respectable fuel economy. In the segment of 125cc scooters in Vietnam today, Yamaha Latte has a fuel consumption of only 1.8 liters / 100km, right behind its sister, Yamaha Grande with a fuel consumption of 1.69 liter/100km – No. 1 fuel-efficient scooter in Vietnam, according to data from the Registry. Officially launched in May 2019, Yamaha Latte possesses powerful and economical performance with a 125cc Blue Core engine, 4-stroke single cylinder, 2 air-cooled valves to help the car operate smoothly and durable. belgium. The vehicle’s design is streamlined and lighter thanks to the integrated Smart Motor Generator for smooth and easy starting. So, with Yamaha Latte, users can experience 2 convenient features: · Quick start with 1 click (One-Push Start) : helps to start the car quickly and without noise, for a smooth and flawless driving experience. · Temporary engine shutdown system (Stop & Start System): has the function of automatically stopping the engine when stopping and restarting when accelerating, with 2 normal and crowded modes to help save fuel in the long run. Yamaha test conditions. As a result, Yamaha Latte only has a fuel consumption of 1.8 liters of gasoline / 100km. Extremely modern temporary engine shutdown system is equipped on Yamaha Latte Practical experience, Yamaha Latte has a relatively light weight, easy for women to drive or support their legs. Turn the smart key, the large volume of the trunk can easily store up to 2 half helmets, bags and many other items. When starting the engine, almost no sound is heard, but only a slight vibration is felt. It seems that if the car does not vibrate, it is difficult to tell if the car has been started. Increase the throttle, thanks to the smart generator, the car moves extremely smoothly. Even when going uphill or overpass, the car still proved to be overpowered, going up gently without feeling any strain. Besides, even though the car is running at a speed of 60 km / h, the engine sound is quite small and pleasant, the machine does not feel overwhelmed at every acceleration or deep throttle. In addition, regardless of the speed range, from slow to fast, when cornering, the body is still stable, bringing a sense of security to the driver. This probably comes from the fact that the fuel tank is brought forward, creating balance with the rear of the car. In general, in terms of performance, the Yamaha Latte is a light and quiet model when used for daily commute. But the power of the model cannot be underestimated even though the Yamaha Latte is a scooter for women. Thanks to its neat design and light weight, Yamaha Latte helps women move easily The amazing fuel economy of Yamaha Latte will also be a delight to users, especially in a time when gas prices are at a very high level and continuously increasing. Therefore, using a low-fuel motorcycle like the Yamaha Latte is no different from saving a small amount of money in daily living costs. Another plus point for Yamaha Latte is that the car is also equipped with a smart lock system and a smart navigation system: The smart lock system only activates when the key holder is within the allowed range. , with a knob that can perform many functions such as starting / stopping the start, opening the fuel tank cover and trunk, locking the car’s neck to prevent theft. Thus, when using the car, you can completely keep the key in your bag without having to look for the key and still be able to start and turn off the engine easily; The navigation system is just a push of a button on the key, the turn signal lights will light up and make a sound to help users easily locate the car in a parking lot or in the dark. Considered a “delicious – nutritious – cheap” product of Yamaha, Latte currently has an extremely attractive price: 37.99 million VND for the most advanced version and 37.49 million VND for the standard version. Luxurious, stylish and extremely economical, Yamaha Latte will definitely bring our sisters inspirational journey experiences every day.

Many mothers after giving birth to 2 children often feel that they have aged a lot in both appearance and personality. Why is that so? First of all, we need to understand that giving birth consumes a lot of energy from a woman’s body. The body is depleted of energy very easily aging. During pregnancy and childbirth, the mother needs to consume a large amount of energy. Sometimes, your daily diet doesn’t provide enough of this energy. Therefore, many mothers after giving birth to a second child become old and weak because of losing too much energy. And there are also many mothers who give birth often gain too much weight, their bodies are bulky, especially their fat waist, belly, and back also make them look old. Most mothers give birth to a second child when they are in their 30s or older. At this time, their body’s metabolic ability is lower. Therefore, they also suffered a decline during this time. Secondly, after giving birth to the second child, the mother’s mentality changes and becomes more mature After the birth of their second child, many mothers begin to have new understandings of their roles. They even automatically classify themselves as older women than other women. They began to change the way they dress to be age-appropriate. After giving birth to the second child, many mothers will not pursue the youthful style anymore. In addition, to raise two children, a mother needs to put in more effort and under more pressure. For two children to grow up to be human, the mother will have to work harder to work, earn money and take care of both children at the same time every day. A mother has to sacrifice a lot of time, money and energy for her children. Mothers who spend too much time and energy on raising children often do not have time to take care of themselves. That is also the reason why their beauty fades over the years, not as young as before. Quynh Trang / According to Sohu

This App is for customers in Hanoi and uses electronic meters to directly send real-time data. Every summer – the peak season for electricity use, many consumers have many doubts and questions about the sudden increase in monthly electricity bills. Now, the information about electricity index and electricity bill of each household will be more transparent than ever, and consumers can also limit their own electricity consumption, all thanks to a tool has just been posted to the app store With the desire to bring a completely new experience with outstanding utilities and features, Hanoi Electricity Corporation (EVNHANOI) has launched a mobile application for customers using electricity. . With just “one touch” right on a smart mobile device, consumers can look up and manage all information about electricity, especially, can actively monitor the daily power consumption index, set threshold of electricity usage warning, self-calculation of electricity bills… Consumers can look up and manage all information about electricity, especially actively monitoring the daily power consumption index. The Covid-19 epidemic broke out again right at the time when the capital Hanoi entered the hot season of 2021, along with that, people’s restriction of going out to prevent and control the epidemic caused the demand for electricity. activity increased. It can be said that at this moment, the newly launched application of the Hanoi Electricity Corporation is one of the “revolutionary” features when electricity users can know exactly every day their family. How much electricity has been used, thereby planning the optimal and more economical use of electricity. With the EVNHANOI App, customers can look up all information about electricity, from the schedule of meter readings, the schedule of power interruption, to being able to send requests and track the progress of electricity services right away. on applications such as new power supply services, electricity purchase and sale contract services (signing, changing, supplementing information,…); services on measuring equipment (testing, testing)… Besides, the EVNHANOI application also helps consumers to monitor the daily and monthly electricity consumption index and compare with the same period in the previous period. In particular, in the “Power consumption” feature, households can also set a warning threshold for electricity use. Simply Select “Warning Output Threshold (kWh)” or “Proportion of power output increased from last month” and the customer can set the desired number (kWh) or rate (%) to be alerted. Thanks to this mobile application, each household will plan to use electricity optimally and more economically. EVNHANOI App not only helps to control electricity consumption, but through two features “Essential power consumption of equipment” and “Billing tool”, consumers can also estimate the monthly cost of electricity. Approximately how much electricity will be used up by the family based on entering information about the quantity, type, frequency of use of electrical appliances in the household in use and checking the family’s electricity bill has the industry. whether the calculation is correct or not. Consumers only need to search for the keyword “EVNHANOI” on the App Store (for iOS operating system) and Google Play (for Android operating system) data stores to be able to download and use the EVNHANOI application right on their devices. smart mobile device.

The lawsuit, filed by Attorney General Karl Racine’s office, accuses Amazon of controlling nearly 70% of e-commerce sales, leading to high consumer prices. Holding nearly 70% of commercial sales, Amazon is sued against antitrust in the US The complaint was received by the District of Columbia Attorney’s Office, which said: “This online retail platform benefits and is protected by Amazon’s anti-competitive business practices. That leaves consumers vulnerable. do not have access to the best products at the lowest cost”. In addition, Amazon also caused prices across the entire online retail market to increase virtual prices for products sold on Amazon.com as well as on competitors’ online retail sales platforms. Also in the lawsuit, the e-commerce group used methods to prevent third-party sellers on its platform from offering products at lower prices than competitors. Amazon also responded to AFP that sellers set their own prices for the products they offer in Amazon’s stores, and this response contradicts comments made by the Justice Department. This e-commerce group also prides itself on offering the lowest prices with the best selection unlike any other online platform, so Amazon reserves the right not to attach deals to products that don’t have it. competitive price for customers. This lawsuit has Amazon possibly forced to charge higher prices on its e-commerce platform. The lawsuit is intended to block Amazon from anticompetitive practices as well as claims for damages and other penalties. According to eMarketer, Amazon’s e-commerce market share in the US in 2020 is 39.8% and will increase in 2021 to 44.1%, equivalent to the amount of 367.19 billion USD. According to statistics, Amazon’s profit in the first 3 months of 2021 reached 8.1 billion USD, 3 times higher than the same period in 2020. In 2020, the US Federal and State Antitrust Enforcement Agency filed lawsuits against Facebook and Google for allegedly dominating illegal markets.

Ms. Hoang Mai Anh – Nghia Do urban area, Bac Tu Liem district, Hanoi shared: “Since the outbreak broke out again, my family has only lived in the house. On weekdays, the couple go to work, but the electricity is still used because the children have summer vacation earlier than usual. But the weather is hot like this without air conditioning, so my house uses the air conditioner almost all day. Electricity bill this month will definitely increase. I know that, but if there are measures to control electricity bills, it will be less “heartbreaking”. Understanding the concerns of Ms. Mai Anh as well as many electricity users in Hanoi, EVNHANOI has made efforts to apply science – technology and digital platforms to electricity services and launched a mobile app for electricity users. for customers to use electricity with a completely new experience with outstanding utilities and features. Customers only need to search for the keyword “EVNHANOI” on the App Store (for iOS operating system) and Google Play (for Android operating system) data stores to be able to download and use the EVNHANOI application right on the device. smart mobile. Using the EVNHANOI App, each person can look up all information about electricity, from the schedule of meter readings, the schedule of power interruption, to being able to send requests and monitor the progress of electricity services. right on the application such as new power supply service, electricity purchase and sale contract service (signing, changing, supplementing information,…); services on measuring equipment (testing, testing)… The feature “Set alarm threshold” in App EVNHANOI Besides, EVNHANOI application also helps customers to monitor daily and monthly electricity consumption index and compare with the same period in the previous period. In particular, in the “Power consumption” feature, customers can also set an alarm threshold for electricity usage. Just select “Warning Output Threshold (kWh)” or “Proportion of power output increased from last month” and the customer can set the desired number (kWh) or rate (%) to be alerted. This is one of the useful features when electricity users can know exactly how much electricity their family uses each day, thereby planning an optimal and more economical use of electricity. Some features in the App EVNHANOI The EVNHANOI App not only helps customers control their electricity consumption, but through 2 features “Estimate device power consumption” and “Billing tool”, customers can also estimate the monthly cost of electricity. Approximately how much electricity will be used up by the family based on entering information about the quantity, type, frequency of use of electrical appliances in the household in use and checking the family’s electricity bill has the industry whether the calculation is correct or not. Online transactions through the EVNHANOI App on mobile devices will also bring a lot of convenience to electricity customers, helping to reduce the time to go to the power stations, reduce face-to-face communication, especially in the context. The current Covid-19 pandemic is complicated. Instructions to download App EVNHANOI: – Step 1: Go to Appstore or Google Play – Step 2: Search for “EVHANOI” – Step 3: Download the app – Step 4: Select “Register”. Enter customer code (eg PD123456…) and select “Register” – Step 5: Enter the OTP verification code sent to the phone number or email according to the power purchase contract – Step 6: Select “Change password” (password must contain at least 10 characters, including uppercase, lowercase letters, numbers and special characters) Hotline (24/7): 19001288

Eating eggs will help the stomach feel full longer. Breakfast is very important, you should not skip it. However, to have a fuller breakfast for longer without loading too many calories in food into the body, eggs are the first choice food. According to some experts, eggs are the perfect combination of protein and fat, so eating eggs will help the stomach feel full longer. 2. Drink water before eating Drinking more than 2 liters of water a day is the minimum requirement to ensure adequate water supply in the body. Especially drinking a lot of water will be good for the skin, avoiding dry, cracked skin. In addition, drinking a lot of water will help you feel full, the stomach will feel less empty. Just drink a large glass of water before each meal. 3. Control the amount of sweets eaten Only eat sweets once a week. Be strict and know how to say “no” to sweets. The amount of sugar in the confectionery is too high, it will put you in the ranks of people at risk of diabetes, high blood pressure, heart disease… Only eat sweets once a week. 4. Always bring snacks and drinks when going out To avoid binge eating outside, you should bring healthy snack foods and filtered water. So when you feel hungry or want to eat, you will know what you are eating or drinking in your body, avoiding greasy or high-sugar, high-fat foods and drinks… Carrying snacks will remind you that you are on a diet, help maintain the habit and reduce the amount of calories in food into the body. 5. Drink fresh green tea The catechins in green tea leaves are very good for the body’s ability to burn fat. The use of fresh green tea made from tea leaves has long been well received by experts and users. The catechins in green tea leaves are very good for the body’s ability to burn fat. They help produce heat in the body which leads to the burning of extra calories. 6. Don’t buy food on an empty stomach So and always give your stomach a safe feeling of fullness, ie not too full but not too hungry. Being too hungry will cause the stomach to produce acid continuously, making you feel hungry, eating a lot is still not enough and always craving fatty and sugary foods. At that time, the calories in the food will be loaded into the body in a bluff. 7. Use smaller sized dishes than usual chén Using small dishes will help trick the eye. For those of you who have a passion for food and like to eat a lot, the use of small dishes will help deceive the eye, creating the effect that the food looks like more than usual. This will reduce the amount of food you eat naturally.

The report calls for the development of legal requirements for the recycling and reuse of critical raw materials. (Source: voanews.com) A report by European Union The (EU)-backed study says the recovery of rare materials from e-waste is a security requirement for Europe and should be legislated. According to the EU-funded CEWASTE report, critical raw materials – including gold, silver and cobalt in many electronics – can be recycled and reused. This will protect raw material supply for consumer electronics, even Europe’s defense industry. Even these rare materials are essential for wind turbines and electric cars. They therefore play an important role in helping countries meet climate protection goals and ensure competitiveness in manufacturing. However, the report notes that while supplies of these essential materials are vulnerable to geopolitical fluctuations, Europe is still too dependent on foreign supplies with recycling rates “close to equals 0.” According to the report, the low and volatile prices of many of these raw materials make recycling them often seen as too costly for businesses. The report calls for the development of regulatory requirements for the recycling and reuse of critical raw materials, financial incentives to support the industry, and increased control over the amount of e-waste that is exported. leave the EU. The report highlights some types of e-waste that have large enough raw materials to be recovered. These include printed circuit board materials from discarded electrical equipment; batteries from e-waste and scrap cars; iron boron neodymium magnets from hard drives and motors of electric bicycles, scooters and scrap cars; and fluorescent powder from cathode ray tubes and lamps in television sets and displays. CEWASTE says these materials are often present in very small quantities in individual categories, so they are often overlooked. For example, the report estimates that by 2025, the waste of fluorescent lamps in Europe will contain 92 tons of critical raw materials, while printed circuit boards in electronic waste of this area can hold up to 41 tons of silver and 10 tons of gold. The report states that the amount of the above material will be equivalent to that used to produce new items. A United Nations (UN) report shows that the world generated more than 50 million tons of e-waste in 2019. Much of this ended up in landfills and scrap yards. With an estimated 17% of electronic products being recycled, the UN says more than $55 billion worth of materials are wasted each year as the world has to extract more materials to make products. new./.

Workers work at an e-waste collection center in Ploufragan, western France. Photo: AFP/VNA According to the European Union (EU) funded CEWASTE e-waste report, circuit boards, magnets in drives and electric vehicles, batteries and fluorescent lamps are among the items containing important raw materials. , including gold, silver and cobalt, can be recycled and reused. However, these rare materials often make up a very small percentage of each item thrown away, making them often overlooked. For example, the report estimates that by 2025, discarded fluorescent lamps in Europe will contain 92 tonnes of vital raw materials. Printed circuit boards in the region’s e-waste could contain up to 41 tons of silver and 10 tons of gold by 2025. Meanwhile, Europe’s supply chains have become “too vulnerable”, especially is the defense industry, as noted by Mr. Pascal Leroy – one of the authors of the report. The production of items in Europe, from computer systems to drones, is largely dependent on external supplies. As a result, the report highlights that recycling e-waste will help protect vital supplies for consumer electronics and even the European defense industry. In addition, with the materials needed to make wind turbines and electric cars, items that are discarded if recycled also play an important role in meeting climate change and environmental goals. improve the competitiveness of the manufacturing industry. The report also highlights some types of e-waste that are said to have sufficient raw materials to be recycled and recovered. These include printed circuit board materials obtained from discarded electronic equipment; batteries from e-waste and scrap cars; neodymium iron boron magnets from the hard drives and motors of electric bicycles and scooters, and fluorescent powder from lamps and cathode ray tubes found in televisions and television screens. The researchers found that many raw materials have low value and are volatile, meaning that recycling them is considered too expensive for businesses. The report therefore calls for legislation on the recycling and reuse of critical raw materials, financing to support the recycling industry, and better control of shipments of waste. e-waste is transported out of the EU. According to the “Global Electronic Waste Monitoring 2020” report published by the United Nations (UN) in July last year, in 2019, there were a total of 53.6 million tons of e-waste worldwide. , up 21% from 5 years ago. In which, Asia is the largest producer with about 24.9 million tons, followed by the Americas 13.1 million tons and Europe 12 million tons. Meanwhile, the amount of e-waste in Africa and Oceania is 2.9 and 0.7 million tons, respectively. Of the more than 53 million tons of e-waste generated, only 17% of the waste is recycled, with the rest going to landfills, incineration or simply not being treated. This means that an amount of rare materials such as gold, silver … worth up to 55 billion USD “presents” in e-waste that has been thrown away or burned instead of being collected for treatment. and reuse. Meanwhile, the exploitation of raw materials has been promoted in many countries to create new products, causing environmental concerns.

In order to prepare for the heat wave in 2021, Nghe An Power Company (Nghe An PC) has directed its units to quickly deploy the proposed solutions and scenarios to ensure electricity supply for the whole country. Nghe An province. Nghe An PC workers check outdoor equipment at Hung Hoa Substation (Nghe An) PC Nghe An information, during this year’s hot season in Nghe An, there will be many prolonged heat waves, leading to an increase in the demand for electricity for cooling than in previous years. It is expected that power output will increase, with an estimated capacity of about 820 MW. In order to ensure stable power supply in the face of increasing electricity demand in the summer of 2021, Nghe An PC has prepared a “scenario” carefully, with many solutions to supply electricity to people and businesses. Mr. Le Quang Thanh – Deputy Director of PC Nghe An said that 2021 is not expected to be as hot as the previous year, but despite the prolonged epidemic, most businesses in the area are operating stably again. power consumption is expected to increase. Regarding the load forecast, this year’s output growth will be higher than last year’s at over 12%. The most important and basic solution identified by the unit is to increase the power supply capacity, with the rapid completion of construction of substations and power lines for areas in the province. Accordingly, from the end of 2020 until now, Nghe An PC has built and installed hundreds of large and small projects, including: Raising the capacity of 110kV substation in Cua Lo route, increasing the capacity of 110kV Quynh Luu substation, completing upgrading the transmission line. 110kV from Quynh Luu – Quy Hop. Along with that, renovating and upgrading low-voltage trunk roads; replace the meter periodically; strengthening overhaul, cleaning of transmission lines and transformers; replacing the name plate number of the road, pole number, safety sign of the substation transmission line… and is implementing the plan to energize and put into operation 110kV Con Cuong substation, increasing the capacity of 110kV Hung Nguyen and Quy Hop substations in the month. 6/2021. After energizing, the station will power on in time to serve the people’s demand for electricity in the summer months; support stable and safe power supply in the area. However, according to PC Nghe An, the case of an unexpected increase in output through monitoring is unlikely and in fact, if it happens, the power infrastructure including medium voltage transmission lines, substations and power grids. low voltage will still be able to meet. Alternating power cuts to reduce capacity as announced by EVN will not happen, however, it does not exclude some cases such as: The power supply of the whole system is malfunctioning, incidents such as the breakdown of hydroelectric power units , the North – South 500kV transmission fault leading to failure to mobilize the grid capacity of the whole system will be automatically laid off. In addition, there is a problem of maintenance schedules of power plants (thermal power plants, hydroelectric plants) which can also lead to lack of power, requiring capacity regulation between regions. In the coming period, the vicinity of Nghe An will record a sudden increase in load, especially in Thanh Hoa area, and in Nghe An will also have a sudden increase at the end of 2021 when Hoang Mai 1 and Hoang Mai IPs WHA Industrial Park comes into operation. This is not only a problem for the electricity industry in Nghe An but also for the power system in the North as well as in the whole country. To solve it, EVN will have capacity coordination solutions to meet demand. Power supply scenarios have been developed at the transmission grid level (220kV, 500kV) in order to mobilize and balance capacity in the North – Central – South region. Thus, in the short term, the stable and continuous power supply for Nghe An will be ensured. PC Attention Nghe An Use electricity in hot weather PC Nghe An also noted that, in order for the power grid to operate stably during the peak of heat, it is necessary to coordinate and propagate propaganda at all levels of the government, local and central media agencies on the appropriate use of content. , saving. This content is very important for the national power system and grid, will avoid unnecessary grid overload due to unreasonable use, reduce the greenhouse effect, help limit environmental pollution, have a enough electricity to serve economic development for production and also save living costs for electricity users themselves. PC Nghe An continuously advises customers to avoid being subjective, negligent, not to misunderstand between electricity price and electricity consumption; Use electricity in the most efficient and economical way when entering the hot season. Just small actions from the people such as turning off electrical appliances when not in use, not using many large-capacity devices at the same time, using low-power consumption equipment labeled energy-saving by the Ministry of Industry and Trade. Industry and Trade inspection will help save electricity. PC Nghe An has prepared scenarios for electricity growth in hot weather Families should use air conditioners at a reasonable level of 26-27 degrees Celsius or higher and use fans in combination to reduce power consumption. When using a cold room, do not open the door often, do not use electrical appliances with heat-generating features in the room such as irons, ovens, electric kettles, and hot water heaters. Families have many rooms, when watching TV should focus on watching together, turn off all devices in neighboring rooms. Use electricity only when absolutely necessary, avoid using devices simultaneously during peak hours… For factories, make sure to use the correct capacity and load chart. Along with that, implementing a reasonable production plan, minimizing the mobilization of equipment and machinery with large electricity consumption capacity at peak hours. To minimize electrical equipment operating at no-load, key energy-using establishments must save at least 2% of electricity consumed per product unit per year. Advise customers to use electricity as committed to the electricity industry in terms of registered load and time frame, or reduce capacity when required by the electricity industry due to sudden increase in load… When purchasing new equipment, pay attention to use equipment with energy-saving certification label of the Ministry of Industry and Trade. Responding to the electricity sector, coordinating propaganda and recommending surrounding households to save together.

In feng shui, the front door of the house is extremely important. Through the front door how energy and opportunities will come to the owner. When you can’t see the front door when you’re on the street, it means there are missed opportunities or positive energy that can’t reach you. If the front door is obstructed, try to fix it. You can place a bright sign on the house number or change the landscape to remove the obstacle blocking the front door. 2. The front door is opposite the back door When the front door is opposite the back door, this means that qi, or energy, goes straight in and out of the house without staying inside. The goal of feng shui is to let qi accumulate and cultivate inside the home, not rush out. It’s best to put something between the front and back doors. You can use tables and chairs, room dividers or feng shui crystal balls to disperse the qi as it enters the house and keep it from spilling out too quickly. 3. Stairs facing the front door Similar to the front door facing the back door, the staircase facing the front door causes the qi to go straight up the stairs instead of into the main areas of the house. You can place the crystal ball between the door and the stairs to disperse and slow down the chi. Or you can also place some artwork, fresh flowers, or a beautiful object on the side of the stairs to redirect the qi. 4. The bathroom door is facing the front door The bathroom door facing the front door can cause health problems for family members. It can drain and bring negative energy. You need to place a crystal ball between the door and the entrance to the bathroom to disperse the gas and prevent it from escaping. Or place artwork, fresh flowers, or a beautiful object on the side of the door to redirect the chi. 5. Stairs in the middle of the house In feng shui, the center of the house is known as “wealth”, which is related to health and wellbeing. Because it is located in the center, it is in contact with all other areas of the feng shui bagua map and affects the owner’s life. When the stairs are centered, all the up and down movement of the qi can be destabilized. You can add plants to your home to add strong chi and enhance the energy of your home. Choosing a large heavy object like a wall is also an effective remedy. 6. Bathroom in the middle of the house The bathroom can be an energy drain, so it’s not advisable to place the bathroom in the middle of the house. However, you can increase the energy in Tai Chi by adding plants. If there is no window in the bathroom, you can choose a piece of art or an artificial plant to decorate and fix feng shui. 7. Bedroom in the garage It is best not to place the bedroom above the garage, because too much movement in the bedroom can create instability. If it’s a guest room, it’s fine. But avoid placing the main family bedroom above the garage. If you can, move the bedroom to a better location. If that is not possible, you can also add plants to bring life and energy to the bedroom. 8. The corridor is long and narrow When there is a long and narrow corridor, gas can enter too quickly. To neutralize it, you can hang crystal balls along the ceiling of the hallway or place artwork or other decorations along the hallway for people to stop and admire. *This information is only for illustration purpose .

The percentage of women buying electronic and electronic products online is increasing. Men are still considered the main buyers of electronics and electronics, but these attitudes and trends in consumer behavior have somewhat changed in Vietnam according to a comparative analysis of more than 1 million. views in the first 3 months of 2020 and 2021 electronic and electronic goods according to the product search engine and iPrice price comparison. THE RATE OF WOMEN BUYING ELECTRONICS, ELECTRICAL PRODUCTS INCREASES According to iPrice’s survey, the percentage of women who buy electronic and electronic products online is equal to that of men. If in the first quarter of 2020, the percentage of women shopping for these items was 38%, in the first quarter of 2021, the percentage of women shopping on e-commerce sites in the industry was 43%, an increase of 5. % compared with the same period last year. Although men are still the main shoppers in the portfolio when accounting for 57%, this figure has decreased compared to the same period last year (62%). The report also shows that there is a change in the shopping age group of women. Although there was no sudden growth, however, women in general and women between the ages of 35 and 64 in particular paid certain attention to electronics and electronics in the wake of the Covid epidemic- 19 seems to be cooling off. They also began to approach more electronics and electronics purchases on e-commerce platforms. Specifically, in the first three months of this year, the percentage of women aged 35-44 and 45-54 who purchased items in this category increased by 4% compared to Q1 / 2020. In addition, the older age group from 55 to 64 also had a slight increase of 2%. Percentage of online purchases of electronic products between men and women Meanwhile, the group of younger female consumers aged 25-34 has a sharp decrease of 10% compared to the first three months of 2020. Research experts say that this change may be due to the impact of the pandemic. Covid-19 in early 2020, when most people prioritize social separation and work from home. Therefore, the proportion of consumers in general and office women in this age group in particular tend to purchase electronic and electronic products to serve the needs of working and daily living at home. . The trend of changing shopping behaviors of Vietnamese consumers has also been partly shown in the e-commerce report just announced when there are two names specializing in electronic and electronic products business. Mobile and Dien may Xanh are in the top 10 high-traffic websites in Southeast Asia. This shows that the electronics and electronics market in Vietnam has been receiving a lot of attention from consumers on e-commerce websites. SHOPPING AND PAY MORE ON Mobile The survey also showed that shopping on mobile devices grew 4%. Consumers are more likely to purchase electronic and electronic products on mobile devices than on computers and tablets. Up to 80% of consumers decided to shop on mobile devices in Q1 / 2021, compared with 18% and 2% for computers and tablets. These rates in the first quarter of 2020 are 76% on mobile, 22% on desktop, and 2% on tablet. According to data from the Digital 2021 report of We Are Social, up to 61.4% of users decide to pay online via mobile devices. Thus, “mobile first” (mobile first) will still be one of the trends that will continue to take place in the “new normal” period for enterprises trading in electronic and electronic products. Trends of users are increasingly performing more tasks such as finding out, shopping, and paying on their mobile phones. Specifically, there are more than 154 million mobile subscribers, of which 64% of accounts are connected to 3G, 4G and 5G networks. Internet traffic from Android devices continues to lead with 64.6%, higher than the same period last year 2020 (61%), iOS decreased from 37% to 34.5%. According to We Are Social’s Digital Vietnam 2021 report, mobile application groups that are used a lot by Vietnamese users in 2020 include: messaging, chat (94.7%), entertainment and video viewing (83 , 4%), listening to music (58%), playing games (57.2%), shopping (68.5%), finance and banking (40.1%) … In general, these numbers are not too different from those of the same period in 2020. Only shopping apps recorded a higher usage rate, up from 55% (2020) to 68.5%. (2021). The report emphasizes that Vietnamese users are increasingly prioritizing purchases on mobile apps. Regarding shopping, except for travel, travel and accommodation services, down 40.5%, the groups of fashion, digital equipment, food, personal care, games, online music all there are signs of a sharp increase in spending. On average, user spending on these industries increased by over 30%.

The tool will automatically estimate the amount of electricity consumed by each electrical device each month. (Photo: evn.com.vn) Vietnam Electricity Corporation ( EVN ) developed a tool to help households estimate their monthly electricity consumption based on their electricity usage habits and household electrical equipment characteristics. Accordingly, customers can access to use this tool at the website: Customers need to enter some basic personal information: full name, customer code, city area; type of house (apartment or private house), number of people living in family … Entering the background information as above should be accurate, according to reality, to ensure the tool can estimate the most accurate power consumption. Next, also on the website, customers will provide information about the quantity and type of household electrical appliances in use, including: Basic equipment (such as electric cookers, refrigerators, lights …) , equipment that consumes a lot of electricity (such as air conditioners, clothes dryers, ovens …). Along with that, provide data on the frequency, level, and habits of using these devices. Based on customer data provided, the tool will automatically estimate the amount of electricity consumed by each electrical equipment each month. This tool also shows the device that consumes the most electricity in each household in the month, helping customers to adjust their electricity usage habits effectively and economically. The tool’s algorithms also automatically update and analyze the temperature in the locality where the customer lives to calculate. Quantity electric used There may be differences in the difference between months and seasons of the year for a household electrical appliance. “Currently, this tool is being deployed to integrate into websites and customer care applications of the Power Corporations in the corporation,” added the representative of EVN./.

Currently, melon is in bloom, on average, each pole brings income to people in Nghi Huong about 15-20 million VND. Photo: Thanh Phuc On the 3-hectare field of Dien Bien (Nghi Huong ward, Cua Lo town), people are busy, rushing to harvest melons in time to bring them to the market. This is a traditional melon variety, sticking with the people of Nghi Huong for 30 years. Nghi Huong watermelon has an oblong shape, when ripe, the skin is cracked, the flesh of the melon is smooth and fragrant, very “popular” with consumers. This year, the weather is favorable, melons are in good season and good value. After being harvested, melons are bought by traders at the field for 12,000 VND / kg or according to the fruit from 10,000 – 30,000 VND / fruit (depending on size). Compared to every year, each fruit increases on average from 3,000 to 5,000 VND / fruit. On average, each pole of melon gives an income of 18-20 million VND, excluding expenses, and a net profit of 10 million VND, 7 times higher than that of rice cultivation. Melons are purchased by traders from the field with high prices. Photo: Thanh Phuc Ms. Hoang Thi Hong, a melon farmer in Dien Bien, said: “Melon is a local variety, plant it by itself, takes little care of it, does not have to control pests and diseases and has a short growth time, only 1, 5 months (melon) and 2.5 months (main season melon) for harvest. Each year, 2 melon crops are planted, the main crop is planted from February to early April for harvest; The fruit season starts from May to the end of June for harvest. Compared with rice and maize, melon has many times higher economic value ”. Dien Bien block has 200 households working in agriculture, about 120 households growing melon. For the past two years, the area of ​​the Nghi Huong people of melon has been narrowed down due to the land acquisition for the construction of the coastal road. Previously, the entire ward had 10 hectares to grow melon, but now it is reduced to 4 hectares. From the economic efficiency of melon plant brings and wants to preserve and develop local melon varieties, in the near future, Nghi Huong ward is planning to develop melon growing area on rice land. Cantaloupe Nghi Huong, Nghi Thach is a local traditional melon, which is especially delicious and different from new varieties of melon in other provinces. Photo: Thanh Phuc In Nghi Thach commune (Nghi Loc), there are about 10 hectares of melon, mainly concentrated in the villages: Xuan Lac, Xuan Hoa, Xuan Tien, Xuan Thinh and Trung Khanh. According to melon growers, melon has the advantage of not having to buy seeds and materials such as nitrogen, phosphorus or plant protection drugs. This plant only likes manure. Low cost while high resale price, so growers are profitable. Mr. Nguyen Tho Khang, a farmer who grows melon in Xuan Thinh hamlet, said: “This year, the heat comes early, the melon is consumed strongly. After harvesting, someone buys them right at the field. Many households sell to customers across the road along National Highway 46 to Cua Lo; import for beverage bars and retail in Vinh city markets with higher prices. My family harvests 40-50kg of melons every day, earning about 1 million VND “. Melon is present at local markets in Vinh city, is a cool fruit on summer days that many people choose. Photo: Thanh Phuc Currently, melon is in full bloom, every day on Nghi Huong melon fields, traders from all over Nghi Thach pour in to buy. People also actively connect with beverage shops to find a stable outlet for melon. Therefore, when harvested, melons are sold out. Only about 1 week to end the main melon crop, continue to do soil, sowing for the melon crop. Melon is a delicious fruit – nutritious – cheap – cool, both refreshing, good heat, and cures many diseases such as: Cure acne and pigmentation, smooth skin, cure insomnia, cough anhydrous, constipation … When buying, choose a thin shell, heavy-handed. The delicious and safe melons on the skin still have a thin layer of undercoat, emitting a pleasant aroma. If the melon is chemically soaked, both the undercoat and the scent will be lost.

At the beginning of 2021, Beijing Institute of Fashion Technology and Chaoyang District People’s Government signed a strategic cooperation agreement. The two sides started cooperation in four major areas. The establishment of this innovation center is a major landing project after the signing of the strategic cooperation agreement. The center brings together the tripartite forces of government, school and enterprise. It will be operated by a team formed by Beijing Institute of Fashion Technology and Dishang Group. The core function and construction goal is to incubate new consumer brands to guide fashion trends, promote outstanding local Chinese new designers and pioneering design forces, and jointly promote The development of the fashion industry contributes to the construction of Chaoyang Fashion City and serves the construction of Beijing’s international fashion consumption center city.

Relevant leaders, guests and professional colleges, designers, professional market representatives, and business representatives from Chaoyang District, Beijing Institute of Fashion Technology, and Dishang Group attended the launching ceremony of the day to jointly design BIFT DESIGN for Beifu. Opened and unveiled. At the event site, Beifu Innovation Park and Dishang Group signed a cooperation agreement. Many well-known designers conducted in-depth discussions and exchanges on “realizing the transformation of fashion design achievements, promoting the consumption upgrade of Wangjing Xiaojie, creating a new consumer brand in Chaoyang, and helping the construction of Beijing’s international fashion consumption center”. During the event, a Beifu design exhibition full of designers’ agile creativity was also held.

The relevant person in charge of the Innovation Center introduced that the center’s landing in Chaoyang, a cultural consumption area, has received strong support from the relevant departments of the Chaoyang District government and the power of the fashion industry. During the “14th Five-Year Plan” period, Chaoyang District formulated a number of policies to form a joint policy to support the development of the fashion industry. The center will integrate the outstanding design power of Beijing Institute of Fashion Technology with the profound industrial strength of Dishang Group, focusing on fashion product design, fashion achievement transformation, and fashion event organization, and build an open and shared fashion innovation industry platform to provide emerging design talents Broad stage, transform and promote the achievements of fashion innovation, build a landmark carrier and operating base for the international fashion industry that integrates creativity, culture and modern service economy, actively participate in the construction of Beijing’s international fashion consumption center city, and help Chinese fashion go to the world.

Beijing Institute of Fashion Technology is a high-level university with a clear functional positioning for serving the capital of Beijing, serving the construction of Beijing’s fashion culture and the development of fashion and cultural creative industries. Founded more than 60 years ago, based on the development of textile and apparel, fashion and cultural and creative industries, it has formed distinctive features and unique advantages, and has gathered abundant fashion talents, education, scientific research, information and other resources. Deshang Group is committed to transforming the traditional clothing industry with new technologies such as big data and the Internet. It is a national demonstration base for innovation and innovation and a national industrial design center. Premier Li Keqiang said during his inspection of the company that “gold mines have been dug in traditional industries.” , “Old trees send new branches.” BIFT DESIGN, jointly created by the government, universities, and enterprises, will focus on exporting professional design with design, culture, and fashion resources to the society.

BIFT DESIGN is located on the sixth floor of Building B, Times Center, Wangjing Street, Chaoyang District, Beijing, with a total area of ​​about 1,000 square meters. The space function is mainly divided into Beifu innovative design area, fashionable living room, advanced customization center, designer studio, etc. Among them, Wangjing Xiaojie Vanke Times Center Building B on the sixth floor focuses on the construction of Beifu Design Dishang creative fashion space, Wangjing Xiaojie shopping pavilion 13, 14 will be built into a Beifu design shop, dedicated to gathering, selecting, and cultivating high-quality Originally designed products, innovative “fashion release, see and buy” fashion consumption chain, gather trendy people, detonate fashion selling points and establish an innovative fashion consumption model.

At present, the center has exhibited more than 100 works by dozens of designers such as Chen Yehuai and Guo Ruiping. Through the works of fashion masters, emerging designers, and new designers, the center has given the space a fashion culture atmosphere and attracted fashion groups from all over the world. The Haute Couture Center will customize exclusive clothing for individuals, enterprises and governments, enhance the public’s fashion taste, spread modern fashion concepts, lead high-end fashion consumption trends, and create a vibrant, healthy and upward fashion city. On the day of the center’s operation, many guests experienced on-site tailor-made advanced customization services and spoke highly of them.

Beifu Design Store will provide a high-quality practice platform for school students. At the same time, it will also actively commit to colleges and enterprises to transform resources and promote the transformation of fashion achievements. At present, more than 10 alumni brands such as SOLKCATT, TRYNACRUSH and original works of current students have landed here, including clothing, accessories and pure art works, reflecting the new generation of design power of Beifu in a younger and more interesting form, which is the structure of the fashion industry. The upgrade continues to inject new vitality.

On average, consumers spent at least 1250 euros less on consumer spending last year. This is the result of calculations by the Institut der Deutschen Wirtschaft (IW). In total, this corresponds to a decrease of 116 billion euros, according to a study by the employer-related research institute. The percentage decline in spending was 6.1 percent compared to 2019, the biggest slump in 70 years. “Short-lived consumer goods” such as clothing or shoes were particularly hard hit by the decline, according to the study. The purchase of durable consumer goods such as cars or furniture also declined in the course of the first lockdown, but demand in the second half of 2020 increased by five percent compared to the previous year. The temporary VAT cut could also have had a stimulating effect on consumption.

Service providers hit particularly hard

The service sector was hit particularly hard by the lockdown measures in 2020. In 2020 as a whole, the decline totaled 78 billion euros, according to the IW. That is more than two percent of the German gross domestic product. “The state-decreed closure of body-related services, restaurants, hotels, leisure and event facilities have made many consumer wishes impossible,” said IW scientist Hubertus Bardt. The data confirm a study by the Federal Statistical Office in March. This had also indicated that the development in the Corona crisis differs significantly from that in the financial and economic crisis of 2008/2009. At that time, private consumption was less affected and even proved to be a pillar of the German economy.

It will continue to save

The researchers do not yet see a fundamental recovery in the propensity to consume in German private households. For the first quarter of 2021 they put the consumption shortfall at a further 40 to over 60 billion euros. According to a survey carried out by the IW together with other research groups, 43 percent want to save the part of their income that remains after basic expenses. Usually it is less than 30 percent. In addition, only a third of those surveyed stated that they currently plan to spend on vacation – usually 45 to 50 percent.

– Well, okay … well … Whoever cooks, whoever does what they do, prepare it for me to eat, but I don’t help cook rice noodles, I see a grave. Miss Hai Canot find it strange: – Why, what’s wrong? The lizards and unicorns are not yet strange. Tu Ca Khia was still the same, shrugging repeatedly: – Very strange, very strange … The Name School’s eyebrows raised an eyebrow: – Come on what, let it go out loud. – Well then, it’s just like cooking soup alone: ​​”Cooking soup at … naked and cooking”. Exactly what is spent. – “Hi hi”. Honestly. Hai Got Miss, of course, laughed, and then waved her hand: – Hey, less joking, don’t think it’s a joke: The soup is also well-cooked and delicious The old mother is smart to say, the husband is expensive. Not like talking, saying but not doing. Tu Ca Khau, when I heard that there was a girl who cooked soup, she jumped over, but she pretended to be a civilian there. Now, her relatives laughed. Ms. Hai continued: – But actually, bun cha has a different meaning, not like talking about, canh cheo. Noodles originated in Tra Vinh. In the vermicelli, the main ingredient is shrimp ball, pork ball is shaped like a weevil. A special thing, thinking that vermicelli is nothing, but in fact this is a specialty. In 2013, vermicelli, which received votes from Asian culinary experts, was a delicacy in the Top ten Vietnamese delicacies, not a joke. Attractive vermicelli dish originating from Tra Vinh. Photo: Amthucit. The name Tu Ca Khau clicked his tongue: – What a goddamn evil god. Listen to the name, at a glance do not think of a waste School Name of the Adventure: – But it’s also a bit sorry, it’s not like soup, but it’s not like soup. Name Tu Ca Khieu laughed “hi hi”: – But that sounds so interesting! Two say over to two. Ms. Hai nodded: – Yass-touching A-ra-em (people often joke after the name of the Palestinian leader – Yasser Arafat). To introduce briefly and then choose a meal to find someone … dressed as tight as Middle Eastern girls cook. “He he”. In addition to the beautiful yellow yellow shrimp ball is a special ingredient, vermicelli is also eaten with boiled meat, pork rolls, tiger prawns and steamed crabs. Too attractive, right? The broth is normally simmered with pork bones and shrimp, dried squid, and white radish. There are some strange seasoning spices in this broth, besides the salt-based fish sauce, that is seasoned by soybean paste and tamarind, the head and shell of roasted shrimp turn red with garlic-fried crab tiles, seasoned with garlic sauce. sticky sticky rice into a smooth, smooth mixture, so the broth is very rich, fragrant and has a dark brown color. Well, vermicelli is eaten with dry vermicelli, not with fresh noodles. Soak dry vermicelli so that it is soft, then bring it to boil, place a pinch of baskets in the bottom of the bowl and put the vermicelli on top. Vermicelli served with chives leaves, roasted peanuts sprinkled on top with scallions, scallions, cilantro. Dipping sauce can be one of two types (salty fish sauce with chopped chili or black soy sauce). Raw vegetables include banana corn, split spinach, lettuce, perilla, oregano, basil, basil, shredded cabbage … Here is to know has ended the introduction of Nang Hai. My cousins ​​started to get up from the coffee shop and go home to find something… they took their stomachs but the gastric juice filled their mouths and sounded so hungry. If you find vermicelli, it’s great, otherwise everything will be delicious… bun stalks. “He he”. But not all, Miss Hai … sang “ù”: – Wait … wait, guys, please stop not to rush away … to show the end of the scene. Name Tu Ca Khau gulped: – There is more. Quickly, quickly … – Yeah, let’s add a variation of vermicelli. It is noodle soup that appears in Go Cong A. Eating is also very attractive, shrimp rolls are made from iron shrimp. Perhaps this dish also “went smoothly” on Saigon soil. “Report over”. Uncle and aunt “report quickly”.

Ms. Tran Thi Phuong Lan, Acting Director of Hanoi Department of Industry and Trade speaking at the conference. Photo: Phuong Anh / VNA Speaking at the Conference, Ms. Tran Thi Phuong Lan, Acting Director of Hanoi Department of Industry and Trade, said that during the Hanoi centralized promotion program, participating businesses are allowed to carry out the program. promotion, customer gratitude with promotion up to 100%. The program is expected to be a lever to stimulate consumption after the impact of the COVID-19 epidemic, creating conditions for a large number of people in the capital to access and purchase tens of thousands of products with deep discounts and quality. guaranteed across the city. Thereby, contributing to the domestic market development goal is associated with the campaign “Vietnamese people give priority to using Vietnamese goods”, promoting production and business, stabilizing prices, stabilizing the market, curb inflation, ensure social security in the capital area. According to Mr. Nguyen Bach Tung, representative of the Organizing Committee of the Program, this second year, Hanoi has implemented the centralized promotion program of Hanoi city. In 2020, the program has brought encouraging results with the revenue of businesses participating in the event increasing from 100% – 200%, the number of other visitors to visit and shopping increased from 200% – 315% compared to normal days. With the results achieved by the program, it contributes to economic development, boost consumption, and perform the dual task of preventing the COVID-19 epidemic and ensuring economic development. Representative of BigC Long Bien Trade Center said that the unit participated in the program and achieved unexpected results. Especially the program “HaNoi Midnight sale without sleep” has attracted a large number of customers to shop, the unit is also very passive, so it has not prepared enough goods to serve the shopping needs of people. This year, the unit continues to register to participate in the program and wants the Organizing Committee to promote the program earlier so that people know and the unit also prepares goods to better serve consumers. This year, the opening ceremony of the program will be held at 8:00 p.m. on April 29 at King Ly Thai To Monument Square, Hoan Kiem District and officially launch demand stimulus, discount and promotion activities focusing on the months. 5, 7 and November. The program has the participation of 30 promotional centers gathering together with 2,000 promotional points throughout Hanoi city. Besides, there will be a series of attractive stimulus events. Accordingly, expected from April 29, 2021 – May 1, 2021, the “Nha Xinh for you” stimulus event at the sidewalk of Dinh Tien Hoang street, Hoan Kiem district with the scale of 25-30 display booths. , promote and stimulate demand in the fields of construction, furniture, home decoration, real estate. Hanoi summer shopping tourism stimulus festival 2021 at 30-50 major tourist and shopping destinations in the area. The launching ceremony of the program is expected to be held on May 21, 2021 and there will be a tourist stimulating booth, summer shopping taking place in 03 days 21-23 at Times City Square / Royal City with the participation of tourism businesses, transportation, airlines, supermarkets, commercial centers … for consumers to experience shopping and promotion. In order to stimulate the promotion and consumption of products of the Program One commune per commune (OCOP) and also the highlight of 2021, Hanoi organized the 2021 Hanoi traditional product stimulus month, the theme “Hanoi. past and present “at about 50-100 business points of participating businesses in the area. The launching ceremony of the program is expected to be held on July 10 and there will be a booth to stimulate tourism, summer shopping taking place in 3 days from 10 to 12/7 at Bat Trang craft village with the participation of businessmen. organizations, individuals trading traditional products, craft villages, OCOP … In November 2021, the Department of Industry and Trade of Hanoi coordinated with the Center for Investment Promotion, Trade and Tourism, to implement the program of the Hanoi Promotion Month in 2021 and the special stimulus and promotion programs on the last occasion. The year includes the opening ceremony of the Promotional Month Hanoi year 2021 on October 29, 2021; the opening ceremony of the “Cash Free Day” event; event “Tourism Promotion Day” in 3 days October 29 – October 31, 2021 …

Previously, Google was sued by the Australian Competition and Consumers Commission (ACCC), accusing the company of illegally collecting user location data via Android phones in 2017 and 2018. into two specific Google settings that affected the location data collection, “location history” and “web and app activity”. Google’s headquarters in Mountain View, California, USA Photo: theonlinecitizen.com Google once stated that it only collects information from the location history feature on users’ devices from January 2017 to December 2018. However, when users enable browsing and application usage controls, Google also allows Google to collect, store and use this data by default. Google hasn’t told users that they need to turn both of these features off in order to stop the company from collecting data. The April 16 ruling of the Australian Federal Court sided with the ACCC, claiming that Google violated Australian consumer laws by collecting location history of some users even when they refused to share information. believe. However, Federal Court Judge Thomas Thawley only partially agreed to the ACCC’s anti-Google lawsuit, arguing that not all consumers were deceived by Google. In the past, there have been many studies around the world showing that location data is still collected through Android and iPhone devices, even after users believe they have not allowed this. Advertisers need these valuable data to find ways to drive location-related sales and services. However, the Australian Competition and Consumers Commission (ACCC), the body suing Google, affirms that the above ruling is the first legal action in the world on this issue. According to ACCC Chairman Rod Sims, this is a major win for consumers, especially those concerned about privacy online. The court’s decision sent a strong message to Google and other tech firms that big corporations must not deceive consumers. This decision, he stressed, is an important step towards ensuring digital platforms clearly inform consumers about the intended use of data and what they need to do to protect this information. Regarding the Australian Federal Court’s ruling, Google said that the company is considering many options, including the possibility of a complaint. According to Google, the company has provided tight controls on location data, such as the option to automatically delete location history, making it easier for users to control the data. According to the ABC News source, with this lawsuit, Google could face a penalty of up to $ 1.1 million per violation. However, this is not the first time that Google has been sued for unauthorized collection of user locations. Previous lawsuits have accused the tech giant of tracking users through location, browsing behavior, and even collecting personal information from children without parental consent. .. Google has spent millions of dollars in the US alone on privacy fines, but this is not worth considering the giant’s annual revenue.

Wangjiazhai Village, located in Anxin County, Xiong’an New District, is the only pure water village in Baiyangdian with no land access. A main island and 17 satellite islands are connected by a small bridge, forming a large bonsai on Baiyangdian Lake, which is called “Dianzhong Emerald”.

Recently, good news came from the village. The second phase of the clean energy transformation project of the whole village is about to be completed and put into production at the end of April, which means that this thousand-year-old village is about to bid farewell to the “black briquettes” and become a veritable all-electric green ecological scenic spot.

The total area of ​​Wangjiazhai Village is about 2 square kilometers. The land resources in the village are scarce, and the streets are narrow alleys with water district characteristics. For a hundred years, the villagers used boats as their cargo, and their daily energy supply was mostly coal.

“In the 1960s, hundreds of telephone poles were erected in the reeds outside the village. The electricity was connected, but the voltage has not been stable until now. Because the telephone poles are buried in the water, they will shake or shake when there is wind or water. When the village was blown down, the power was cut off from time to time in the village; for heating and cooking, coal was transported into the village by small boats. In winter, the mighty coal ships float on the surface of the water, crushing it, destroying the environment and the air…” Wangjiazhai Said Wang Jun, secretary of the village party branch.

“Wangjiazhai Village belongs to the ecological service function area. It is suitable to transform production, life and energy use through micro-landscape transformation, and build a village with folk customs and all-electric green ecological scenic spots in northern water towns.” Xing Zhikun, head of State Grid Xiong’an New District Power Supply Company, introduced , On October 10, 2020, the “Dianzhong Emerald” Wangjiazhai Green Smart Microgrid Demonstration Project was launched, becoming the first village-level energy Internet project in China based on the coordination and complementation of wind and solar storage, and the group control of cooling, heating and power groups. After the project is completed, the proportion of electricity in Wangjiazhai Village’s energy consumption will eventually increase to 100%.

At the Wharf Plaza of Wangjiazhai Village, Baiyangdian, the project leader Liu Jie introduced: “On the basis of the microgrid project, we have also explored new energy supply models such as the mutual aid society’s collective-level DC microgrid and the future family-level microgrid, as well as smart More than a dozen green electricity innovative applications such as trash cans.”

“In January this year, the first phase of the energy storage device installation of the project was completed, and the micro-grid function was initially completed and effective, realizing that in the case of an external grid interruption, the Wangjiazhai Village micro-grid can operate independently without interruption of power supply. The current second phase The project is accelerating and is scheduled to be completed and put into operation by the end of April. By then, Wangjiazhai Village can meet the supply of green and clean energy through photovoltaics, power generation fans, energy storage devices, etc., and enhance residents’ smart life experience.” Liu Jie said.

Wangjiazhai Village, “Dianzhong Emerald” with a population of more than 5,000 people, is one of the most beautiful villages in Baiyangdian.Photo by Ji Yang

Illustration.

As VnEconomy reportedAccording to the latest figures from the State Bank, in the first quarter of 2021, real estate credit has reached 1.85 million billion dong, up 3%. So this number has fully reflected and is the main reason why the real estate market is so hot today?

During the past 3 years, real estate investment credit has always been closely cared and controlled by the State Bank. Therefore, credit growth in this area tends to decrease. In 2020 alone, it will increase by only 11.89%, while the previous two years 2018 and 2019 will increase from 26-28%.

According to the operator’s representative, at the end of 2020 and the first quarter of 2021, real estate credit tends to inch up a bit. However, the growth rate is only equivalent to the overall credit growth of the whole country of 2.93%.

Credit for life has also reached nearly 1.87 million billion, up 1.2% compared to the beginning of the year. In particular, although it is difficult, it is also necessary to evaluate how much consumer credit is poured into real estate.

At the same time, compared to the same period in 2020 when the epidemic causes the real estate credit rate to increase by 1.84%, the above rate may be higher. But compared with the time of the first quarter of 2019 was 5.19% and the previous years, this rate is not higher, even much lower.

If you look at the above statistics, it can be seen that real estate credit is not the main cause of the current “land fever”.

However, when VnEconomy exchanged with an economist, he said that the above figure could not fully assess the credit flow flowing into real estate. Because, credit for life has also reached nearly 1.87 million billion, or 1.2% increase compared to the beginning of the year. In particular, although it is difficult, it is necessary to evaluate how much consumer credit is poured into real estate.

“When surveying a few projects that are selling land plots in the outskirts of Hanoi, I find that the buyers are mainly speculators, they not only buy 1 or 2 plots, but buy the whole range. In addition to existing out-of-pocket money, capital from the bank is indispensable. It is worth mentioning that they are allowed to borrow capital in the form of consumption, but with the amount of up to tens of billion dong, ”said the expert.

Besides, he also said that the real estate market is welcoming many new “players”. They are inherently participating in other industries, but due to the Covid-19 translation, their production and business have stalled. While real estate profit margin skyrocketed, so decided to change direction. In fact, just go online to search for the phrase “encroach on real estate” to be able to identify these new “players”.

“The capital accumulated for many years has been converted to real estate, while the capital for business operations is borrowed from the bank. Thus, this credit flow will be listed on production and business activities, not on real estate. The statistic is just the tip of the iceberg, ”said the expert.

The State Bank is asking credit institutions to inspect and strengthen supervision of regulations on real estate lending conditions, to ensure compliance with regulations, while being able to manage cash flow when loan.

That is an expert opinion, but on the part of the State Bank, Deputy Governor Dao Minh Tu said there are many reasons for the real estate market to overheat in recent years, such as rumors about planning information, the supply is limited while the demand is great, the land price list increases …

In addition, Mr. Tu also noted that real estate loans have two subjects, one is lending to the low-cost housing market segments, social houses or real estate with the nature of consumption. it is still guaranteed to serve the people well.

Second, real estate projects and high-end segments such as villas, resorts … with poor liquidity in the future will be revalued and strictly controlled.

“Real estate credit status higher than overall credit growth only appears in a few credit institutions and mainly focuses on the first object,” said the Deputy Governor.

Over the past years, the State Bank has consistently maintained its management target and has taken many measures to control credit in potentially risky areas, including real estate. For example, the system is implementing a regulation on short-term deposits for medium and long-term loans at 40% and that these loans must apply a risk factor of about 200%.

At the same time, the Deputy Governor also said that the State Bank is asking credit institutions to inspect and strengthen supervision of regulations on real estate lending conditions, to ensure compliance with regulations, in parallel. with that is managing cash flow when lending.

“The most important goal of 2021 when setting a credit growth target of 12% is to focus on the priority and necessary areas. Focusing on key works and projects of the State, as well as prioritizing certain economic sectors, such as exports to support economic growth rates according to the goals set by the National Assembly. Therefore, real estate credit will be tightly controlled and cannot increase hotly ”, Mr. Tu emphasized.