Edit | You Yong

The head anchor is also facing polarization.

Not long ago, the 31-year-old “Kaishou Brother” Simba made headlines in the media for reproducing amazing words in the live broadcast. He angrily denounced the unfairness of the platform, and revealed that a live broadcast had lost 20 million yuan, and he was squeezed to the point that he could not breathe. At this time, it has only been more than two months since his comeback-Simba had been banned for 60 days due to the fake bird’s nest incident.

On the other side, 36-year-old Wei Ya also encountered the embarrassment of “selling fakes.” Because the “Supreme brand co-branded products” sold in the live broadcast room were accused of copycats, Wei Ya and Qianxun Culture both apologized to consumers on Weibo. Immediately, Qianxun Culture, whose husband is the major shareholder of Wei Ya, was fined 530,000 yuan by the relevant authorities for advertising illegal activities.

But Wei Ya’s net worth is still growing. In May 2021, Wei Ya and her husband Dong Haifeng successfully entered the “2021 New Fortune 500 Rich List” with a wealth of 9 billion yuan. This 36-year-old “Taobao First Sister” has reached the height of wealth comparable to Tao Huabi, the founder of the 74-year-old Laoganma.

Even the former anchor brother and sister are inevitably plagued by the chaos of the live broadcast industry, as well as anxiety about traffic and popularity. They were fighting in the traffic dividends of live e-commerce, and they used to show off in their own prosperity, but when the public’s attention turned to more and more other Internet celebrities, with the continuous strengthening of supervision and the change of platform rules , Their “top stream” value is also being weakened.

It is increasingly difficult for the top anchors to make money. But they still held the “bargaining chips” and embarked on a different business path.

Simba and Kuaishou drift away Simba, who is not worrying, is causing trouble again for Kuaishou.

At the beginning of June, Simba suddenly lost control during a live broadcast of a mid-year big promotion. He fought against Kuaishou platform. He said that Kuaishou was short of money and crazy. He spent more than 2 billion to buy 86 million fans, and he had to pay for a live broadcast. More than 20 million yuan, and the flow was restricted by Kuaishou… Simba even let all the anchors under his own stand behind him to challenge Kuaishou.

Simba who offended Kuaishou also offended Douyin by the way. He believes that Douyin was the first to sell bird’s nests. Douyin used capital to manipulate public opinion, resulting in more than 50 negative hot searches after the bird’s nest sale incident.

Provoking two platforms in public at the same time. It is estimated that only Simba can do this kind of thing. “Everyone shouts and beats” has become a norm for him: In April 2020, Simba will live with another fast player. Big V Sanda brothers were banned from each other for three months; in October, he was criticized negatively during an event to protect the fans by scolding security.

But what really got him into trouble was the outbreak of the fake bird’s nest incident. In November last year, some consumers questioned that the bird’s nest sold in Simba’s apprentice live studio was sugar water. Although Simba insisted at the beginning that it was not a fake, Simba issued an apology in front of the real test report, and was subsequently banned from Kuaishou for 60 days and fined 900,000 yuan by the relevant authorities.

The image of Simba’s personal IP plummeted. In particular, Xin Xuan, which he created, emphasized that he had mastered a “new supply chain” and said that he would choose “good products with high cost performance” for users. However, at the early stage of the incident, Simba firmly denied that it was selling ” Fake bird’s nest”.

“Kai Shou made Simba, but it also made him a big tail.” Li Hao, the founder of Mars Culture & Cass Academy, told AI Finance and Economics. “Simba quickly became a super influencer by Kuaishou, but he did not pursue and The platform’s win-win situation, on the contrary, puts too much luck and the platform to support various factors, and understands that for personal efforts, I deserve it.”

But Ni Shu, a self-media person, has a different view on this, “the two sides are a cooperative relationship.”

The data shows that the Simba family is the top stream of Kuaishou live streaming. In 2019, Kuaishou live broadcast GMV was 40 billion to 45 billion yuan, while the GMV announced by the Simba team reached 13.3 billion yuan, contributing nearly 30%. According to data from the 618’s top talent list in 2020, Simba, Chu Ruixue, and Dandan Xiaopenyou in the Simba family dominate the top three, and family members occupy 6 seats in the top 10.

Simba’s live broadcast debut also proved his strength. On the night of his return, his unprecedented sales of 2 billion yuan set a new record. In just 7 hours, Simba’s social platform fans also exceeded 84 million from 64 million, which is close to a quarter of Kuaishou monthly active users based on data alone (the average daily active life of Kuaishou is 379.2 million in the first quarter of 2021).

Simba was completely immersed in his own honors, which became his arrogant capital in the past. “Kaishou, I hope you keep your eyes brighter. I am interested in most of the categories. I can mobilize the resources of the whole country. Please make good use of my skills and resources…” Last year with Sanda brothers After scolding each other and retiring from the Internet, Simba said so.

Rumor has it that Kuaishou founder and CEO Su Hua threatened to block it permanently at an internal meeting. To some extent, Simba kidnapped Kuaishou. He is subtly affecting users’ perceptions of Kuaishou e-commerce. When Kuaishou wants to do brand upgrades, supply chain upgrades and other actions, he will find a lot of resistance. , Because the super influencers on the platform are going in another direction to cultivate the habits and cognition of users.

“If Simba was just an anchor, there would be no difficulty.” Uncle Ni said, but the public underestimated the power of Xin Youzhi’s rigorous selection. “Simba’s wife Chu Ruixue used to be one of the top ten domestic micro merchants, and she has a lot of private domain traffic and WeChat resources.”

“It’s inevitable to’de-Simba’. No platform wants to be kidnapped by its own anchor.” Li Hao believes that if Kuaishou really wants to do it, it must be in an absolute dominant position. “Kaishou is still Kuaishou when he leaves Simba. It’s not necessarily Simba if you leave Kuaishou.”

In order to solve this headache problem, Kuaishou moves constantly. In July last year, Kuaishou invited Jay Chou to “break the circle”, and the highest number of simultaneous online people in a live broadcast reached 6.1 million. This year’s Spring Festival, Feigua data shows that Kuaishou will lead the goods list for seven days in 2021. The top five in the list are Grand Master Yu, Li Xuanzhuo (Jiu Xian), Kwai Er Yan Xuan, Wah, and Li Haizhen, without Simba.

At the same time, Kuaishou released a signal to support mid-waist anchors to the outside world. Zhang Yipeng, the person in charge of its e-commerce marketing center, once clearly stated to the media, “I may not be able to sell Simba, Li Jiaqi and Wei Ya with a mid-waist anchor. I will come with 10 anchors. With, the amount will definitely be larger than in the past.”

Even if he was not banned, Simba could no longer keep up with the evolution of the live broadcast. While the platform supports more vertical anchors and brand self-broadcasts, no one will want the next “Simba”.

The latest “Live E-commerce List” in May showed that a large number of fast-handed anchors represented by He Dongdong, Grand Young Master Yu, and Mr. Chen became the backbone of the May list. As for the Simba team, even Dandan earned 701 million yuan. His results won the first place in the fast hand, but compared to the previous pomp of the Simba team’s collective dominance of the list, the results are still slightly “dismal”.

The image of Simba is falling all the way, and Kuaishou is gradually completing the cut with Simba.

Wei Ya signs the anchor to be the boss When Simba was in constant trouble, another super anchor, Wei Ya, also fluctuated in the trust of users. But unlike Simba, Xin Xuan emphasizes the creation of a supply chain, highlighting Simba’s personal IP and strong personality, but the Wei Ya team has created more for her the role of a “professional woman” rather than a “female internet celebrity” .

“I never felt how popular I was.” This is the case with this strong woman who appeared in “Creation Camp 2020”, “Crossover Singer”, “CCTV Year of the Ox Spring Festival Gala”, “Tucao Conference” and other variety shows, as well as CCTV and local satellite TV. Say.

Compared with another head anchor Li Jiaqi, Wei Ya is better at using resources. This year’s “618” is a good example. A warm-up for the “Viya Carnival” invited Stefanie Sun, Junjie Lin, Huimei Zhang, etc. The top singer, Wei Ya only introduced the spike products and the “618” pre-sale list between the performances. That night, the Weibo topic #521薇娅欢乐节# had a reading volume of 1.22 billion and a discussion of 1.345 million.

Wei Ya also established a company, Qianxun (Hangzhou) Holding Co., Ltd., and her husband Dong Haifeng serves as the chairman of the board. In addition to the “top brand” Wei Ya under Qianxun Culture, there are also celebrity anchors Baibaitu, Teng Yujia, and celebrity anchors Lin Yilun, Li Jing, Haiqing, etc., covering all categories of beauty, life, clothing, etc., and the number of Taobao fans Ten million.

Dong Haifeng once revealed that in addition to more than 60 own anchors, Qianxun Culture also incubates anchors and brands, and builds its own supply chain system. At present, Qianxun Culture has quietly established Hangzhou anchor incubation base, Beijing star live broadcast base, Hangzhou super supply chain base, and Guangzhou supply chain base.

“At present, several major MCNs on the market want to do academy training. Qianxun is the first to recruit and train a bunch of anchors, sign them, and then sign the brand after finishing, let his anchor go to store broadcasting.” A Qianxun has no worries. The media staff told the AI ​​Finance and Economics Agency. In Dong Haifeng’s words, “Qianxun crossed the river by touching the stone Weiya.”

After the freedom of wealth, the news that Wei Ya and his wife entered the venture capital circle was also reported. Tianyancha APP shows that on January 28 this year, Qingdao Qianmiao Private Equity Fund Management Co., Ltd. was established with a registered capital of 10 million yuan. Its business scope includes private equity investment fund management and venture capital fund management services.

Wei Ya and his wife are committed to creating a “capital map”. But the process of capital expansion will not be smooth sailing. At the end of last year, Guangzhou Vimics Apparel Co., Ltd., where Wei Ya was a shareholder, was included in the list of business abnormalities, which once caused external discussion; Wei Yafang had to respond that this was due to the company’s relocation and failed to handle the address in time. Caused by the change procedures.

When Qianxun “crossed the river by touching Wei Ya”, Wei Ya herself must also face various questions about quality control audits and false propaganda. When there was a question about the “Supreme co-branded product”, Wei Ya first gave the e-commerce platform Xiaoer, and although she apologized to the public, she still did not explain the reason for the choice.

Unlike Wei Ya’s series of operations, Li Jiaqi does not have such big ambitions in business. He focuses more on the mining of personal IP. Even if he becomes a partner of his institution, it is not intentional. “Because Li Jiaqi can’t copy, our company can’t make another Li Jiaqi, so I became one of the company’s bosses.” Li Jiaqi once revealed in a live broadcast.

Simba has also continued to expand his business territory. He established “Xinxuan Investment” with a 95% shareholding ratio. But because of the collapse of his personal image, the companies associated with him are often implicated. For example, the starting shares of a listed company invested by Xin Xuan, because of the Simba “road closure” incident, the company’s stock price fell to the limit for two consecutive trading days, and the market value evaporated by nearly 1 billion yuan.

Take the goods and the anchor also eat youth rice Li Jiaqi once laughed at himself in an event: “Even if he speaks again, there will be a day when his voice is muted, and even if he is on fire now, there will be a day when he disappears.” He has a clear understanding of his industry. An iron platform, streamlined internet celebrities, and anchors are also a career that eats youthful meals.

In fact, the role played by the Internet celebrity economy in the live broadcast industry is also experiencing more contradictions. For example, anchors want to channel traffic to their own personal IP traffic pools through the platform, but for brands, they are increasingly not sure whether consumers place orders for people or for goods? The concessions offered by the brand owners to the real money and silver of the products have also become the credit for the anchor to win for the fans.

According to the data of the Wei Hotspot Big Data Research Institute, in the first quarter of 2021, in the total GMV list of live e-commerce anchors, Wei Ya personally contributed 7.15 billion yuan, Li Jiaqi contributed 4.5 billion yuan, Simba contributed 2.15 billion yuan, and the total GMV of three people Up to 13.8 billion yuan.

The head effect is significant, but data fraud and chaos emerge endlessly. Some media have reported that it only costs about 899 yuan to make a video with a million views in Kuaishou. In other words, the millions of popular anchors you see may have been bought.

Since the National Day last year, the supervision of live delivery of goods began to become stricter. In May of this year, the “strictest in industry history” laws and regulations were implemented, and all types of entities “before and behind the stage” and “online and offline” elements of live webcast marketing were all included in the scope of supervision.

At the same time, the cargo anchors are also facing the reality of reshaping the pattern and increasing competition in the industry. From 2017 to 2019, the market size of live broadcast e-commerce in my country increased by more than 20 times from 19 billion yuan to 433.8 billion yuan, and the penetration rate of live broadcast e-commerce increased from 0.3% to 4.1%. However, after the outbreak of the new crown epidemic, consumers watched live broadcasts to buy things. Enthusiasm began to fade.

“Being a live broadcast celebrity is not a long-term solution. Transformation is a matter of time. People only see the successful Via, but they don’t see the tens of thousands of Vias who have not rushed out and fell. There are so many amateur internet celebrities. The cycle is only one week or even several days.” An MCN operator told AI Finance and Economics.

This article was originally produced by AI Finance and Economics, an account of “Finance World” Weekly. Please do not reprint it on any channel or platform without permission. Offenders must be investigated.

On the eve of the college entrance examination, Zhang Xifeng, a senior high school student in Hengshui Middle School, delivered a speech titled “A Little World, Big You”, which unexpectedly became popular on the Internet. His sentence “I am a native pig in the country, I want to go to the cabbage in the city” quickly sparked public opinion.

Hengshui Middle School where Zhang Xifeng is located is one of the first demonstration high schools in Hebei Province. It is widely known for its high enrollment rate and high-definition north rate, but the evaluation of Hengshui Middle School is mixed.

Although Hengshui’s education model has been criticized by many people, in recent years, super middle schools headed by Hengshui Middle School have risen rapidly and blossomed all over the country.

“blossom everywhere”

Hengshui Middle School was originally called “Hengshui County Middle School” and was established in 1951.

In the 1960s, it was designated as a provincial key middle school by the Hebei Provincial Department of Education. But even in the key counties in the Hengshui area, the ranking of Hengshui Middle School counts down all the year round.

In 1992, Li Jinchi was appointed as the head of the Hengshui High School in Hebei Province. With his own power, he took Hengshui Middle School from the middle and lower reaches of the 11 counties in Hengshui City to the top 100 in the province in 2004/number of people with more than 600 points/ Many indicators such as the number of people on the line have become the province’s first national prestigious school.

In 2014, Hengshui Middle School embarked on the path of capitalization. It cooperated with Taihua Company to establish a private high school-Hengshui No. 1 Middle School. In Hengshui, Hengshui Middle School is called the “North Campus” and Hengshui No. 1 Middle School is called the “South Campus”, and the two are often treated the same.

In fact, there is no difference between Hengshui No. 1 Middle School and Hengshui Middle School in terms of teaching system, teaching process, and examination time. Therefore, the so-called “Hengshui Middle School” does not distinguish between these two schools. But the biggest difference between them is that one is public and the other is private.

The college entrance examination results of Hengshui Middle School and Hengshui No. 1 Middle School confirmed the effectiveness of the Hengshui model. Since 2014, Hengshui Middle School and Hengshui No. 1 Middle School have blossomed all over the country through joint operations with local governments or educational institutions and new branch schools. These schools are all named “Hengshui”.

According to incomplete statistics from Blue Whale Education, public information shows that there are more than 30 branch schools in the country under the name of “Hengshui”. In Hengshui City alone, there are two private schools founded based on the management model of Hengshui Middle School, namely Hengshui Middle School Experimental School and Hengshui Ganyang Middle School; other campuses are also located in 24 cities in 11 provinces across the country.

Except for Hengshui city, other branch schools are located in Anhui Province (Hefei, Suzhou), Hebei Province (Tangshan, Baoding, Handan, Zhangjiakou, Dingyuan County of Chuzhou City), Zhengzhou City, Henan Province, Yunnan Province (Dianchi, Chenggong, Yiliang) , Xishan, Qujing, Yuxi, Xishuangbanna), Ordos, Inner Mongolia, Guizhou Province (Guiyang, Liupanshui), Sichuan Province (Zigong, Suining), Lanzhou City, Gansu Province, Nanchang City, Jiangxi Province, Datong City, Shanxi Province, Jiaxing City, Zhejiang Province, etc.

It is worth mentioning that Hengshui No. 1 Middle School’s longest cooperative branch school has gone abroad, and “Hengshui No. 1 Middle School Malaysia Branch” was established in Negeri Sembilan, Malaysia.

The road to high-speed capitalization

How does Hengshui Middle School move toward capitalization? How is the “balanced model” output?

According to public information, in terms of the cooperation model, Hengshui exports brand or management personnel and some teachers, the government provides school premises and enrollment policies, and enterprises provide funds. Blue Whale Education found that the names of cooperative schools include “Hengshui No. 1 Middle School” and “Hengshui Middle School”.

Among the institutions cooperating with Hengshui Middle School, there are many listed companies. On March 12 this year, the First High School Education was listed on the New York Stock Exchange. As of December 31, 2020, it has a total of 19 schools. Fifteen of them are named “Hengshui”. They are spread all over Yunnan, Inner Mongolia, and even counties in the name of Hebei Hengshui Middle School.

In addition, in 2014 Hengshui Middle School cooperated with Jingcheng Education Investment Company located in Suining, Sichuan, and established the “Hengshui Middle School Sichuan Branch” based on the original foreign language experimental school of Suining Middle School; on August 28, 2014, the private Zhangjiakou Dongfang Middle School Hengshui Middle School signed a contract with Hengshui Middle School to run a school to establish “Hengshui Middle School Zhangjiakou Branch”; April 9, 2016, Hengshui Middle School and Henan Yongwei Education Group signed a contract to establish “Hengzhong Henan Branch School”; May 20, 2016, Hengshui Middle School and private school Jiangxi Sanghai Middle School cooperated to establish “Hengshui Middle School Jiangxi Branch”; on December 21, 2016, Anhui Dingyuan Yinghua Middle School added the school card of “Hengshui Middle School Chuzhou Branch”; July 28, 2017, Hengshui Middle School and Anhui Sanhuan The group cooperated to create “Hengshui Middle School Anhui School”-and this is just part of many “joint schools”.

At the same time, “Hengshui No. 1 Middle School” has branch schools all over the country: including Hengshui No. 1 Middle School Fuping Campus, Hengshui No. 1 Middle School Liupanshui School, Hengshui No. 1 Middle School Kangbao Branch, Hengshui No. 1 Middle School Pinghu School, Hengshui No. 1 Middle School Peng Cheng Branch, Hengshui No. 1 Middle School, Lanzhou Branch, Hengshui No. 1 Middle School, Tangshan Branch, Baoding Heyang Hengshui No. 1 Middle and Senior High School, Heyang Hengshui No. 1 Middle School, Tangshan Branch, etc.

Among these institutions that jointly run schools with Hengshui No. 1 Middle School, He Yang Education submitted a prospectus to the Hong Kong Stock Exchange on February 11 this year. If it is successfully listed, there will be two listed education companies that are closely related to the name “Hengshui”.

High tuition, high return

After being named “Hengshui Middle School, Hengshui No. 1 Middle School”, what is the profitability of these educational institutions?

Take the first high school education and Heyang education as examples. The first high school’s 2020 financial report shows that it achieved revenue of 446 million yuan, a year-on-year increase of 32.5%; net profit was 80.9 million yuan, a year-on-year increase of 155.3%.

He Yang Education, which submitted the prospectus, is also in a state of steady development. According to its prospectus, its revenues were 396 million yuan, 481 million yuan, and 572 million yuan in the 2018-2020 fiscal year, and the compound growth rate of the most recent three fiscal years was 20.1%; it achieved profits in the 2018-2020 fiscal year. 165 million yuan, 229 million yuan and 256 million yuan, with a compound annual growth rate of 24.7%.

High returns come from high tuition fees.

According to the prospectus of No. 1 High School Education, in 2018, the average tuition fees of high schools, junior high schools and cram schools under No. 1 High School Education were 16,941 yuan, 10866 yuan, and 22,915 yuan, respectively, which were all higher than the average tuition fees of private schools in Yunnan Province over the same period. According to the CIC report, the average tuition fees of private high schools, private junior high schools, and private cram schools in Yunnan Province in 2018 were 9,739 yuan, 8,636 yuan, and 19,426 yuan, respectively.

It can be seen that the charging standard of “Hengshui” is likely to be higher than the average tuition level of ordinary schools. According to the Heyang Education Prospectus, in the 2020/21 school year, the tuition standard for Heyang Hengshui Middle School and Caofeidian Zhongheng High School is also as high as 19,800 yuan. In sharp contrast, during the same period, the tuition fee for undergraduate courses at Hebei University of Science and Technology under Heyang Education was only 16000-20000 yuan.

Controversy continues

With the blessing of capital, the development of “Hengshui Middle School” has entered the fast lane. But at the same time, it also attracted a lot of controversy.

According to related reports by The Paper, in June 2017, Hebei Taihua Jinye Real Estate Development Co., Ltd. issued a document called “Statement of the Board of Directors of Hengshui No. 1 Middle School” on its official website, signed by Hengshui Huarui Investment Co., Ltd. and Hengshui No.1 Middle School.

The statement stated that since the official seal of the private Hengshui No. 1 Middle School was forcibly removed by the principal of Hebei Hengshui No. 1 Middle School at 23:40 on September 19, 2014, the board of directors of Hengshui No. 1 Middle School has never authorized individuals and groups to cooperate in establishing branch schools. From 23:40 on September 19, 2014 to June 2017, all contracts and agreements signed in the name of Hengshui No. 1 Middle School and other school-running activities and business activities are not related to the board of directors and investors of Hengshui No. 1 Middle School. , Hengshui No. 1 Middle School’s financial account and investors have not received any sponsorship funds and franchise fees from any school.

Subsequently, in June 2017, the Hebei Provincial Department of Education issued the “Notice on the Rectification of Hebei Hengshui Middle School and Hengshui No. 1 Middle School”.

In the document, Hengshui Middle School and Hengshui No. 1 Middle School both put forward rectification requirements. The three rectification requirements of the Hebei Provincial Department of Education for Hengshui Middle School include: the legal representative of Hebei Hengshui Middle School shall not act on behalf of the legal representative of Hengshui No. 1 Middle School; the appointment of teachers in Hebei Hengshui Middle School to private schools should be approved by the Hengshui City Education Bureau, and shall not Affect the teaching activities of Hebei Hengshui Middle School; remove the relevant information related to Hengshui No. 1 Middle School from the official website of Hebei Hengshui Middle School, and no simultaneous occurrence of Hebei Hengshui Middle School and Hengshui No. 1 Middle School in the content related to external propaganda.

In addition, the capitalization of Hengshui Middle School has also caused controversy. Some people frequently questioned, “Is education used to make money?” On the other hand, Hengshui Middle School’s practice of “picking the top” of outstanding students has aroused resentment from other local schools. The education bureaus of Shijiazhuang, Chengde, Langfang, Zhangjiakou, Cangzhou, Xingtai, Handan and other places have issued opinions on handling illegal enrollment of private schools such as Hengshui No. 1 Middle School.

In fact, in recent years, the rapid development of “super schools” such as Hengshui Middle School, Huanggang Middle School, and Maotanchang Middle School is a manifestation of the Matthew effect. Some people commented that local education needs super middle schools, and parents of students also need super middle schools, and capital needs super middle schools. Even with doubts, under the influence of the Matthew Effect, the “super middle school” will only grow stronger.

At the moment, “education equity” has become a buzzword. And will the development and growth of super middle schools run counter to the concept of “educational equity”? In addition, the current regulatory policy for “pink-out enrollment” is accelerating the replenishment. How long can the “myth” of super high schools last?

Edit | You Yong

The head anchor is also facing polarization.

Not long ago, the 31-year-old “Kaishou Brother” Simba made headlines in the media for reproducing amazing words in the live broadcast. He angrily denounced the unfairness of the platform, and revealed that a live broadcast had lost 20 million yuan, and he was squeezed to the point that he “cannot breathe.” At this time, it has only been more than two months since his comeback-Simba had been banned for 60 days due to the fake bird’s nest incident.

On the other side, 36-year-old Wei Ya also encountered the embarrassment of “selling fakes.” Because the “Supreme brand co-branded products” sold in the live broadcast room were accused of copycats, Wei Ya and Qianxun Culture both apologized to consumers on Weibo. Immediately, Qianxun Culture, whose husband is the major shareholder of Wei Ya, was fined 530,000 yuan by the relevant authorities for advertising illegal activities.

But Wei Ya’s net worth is still growing. In May 2021, Wei Ya and her husband Dong Haifeng successfully entered the “2021 New Fortune 500 Rich List” with a wealth of 9 billion yuan. This 36-year-old “Taobao First Sister” has reached the height of wealth comparable to Tao Huabi, the founder of the 74-year-old Laoganma.

Even the former anchor brother and sister are inevitably plagued by the chaos of the live broadcast industry, as well as anxiety about traffic and popularity. They were fighting in the traffic dividends of live e-commerce, and they used to show off in their own prosperity, but when the public’s attention turned to more and more other Internet celebrities, with the continuous strengthening of supervision and the change of platform rules , Their “top stream” value is also being weakened.

It is increasingly difficult for the top anchors to make money. But they still held the “bargaining chips” and embarked on a different business path.

Simba and Kuaishou drift away Simba, who is not worrying, is causing trouble again for Kuaishou.

At the beginning of June, Simba suddenly lost control during a live broadcast of a mid-year big promotion. He fought against Kuaishou platform. He said that Kuaishou was short of money and crazy. He spent more than 2 billion to buy 86 million fans, and he had to pay for a live broadcast. More than 20 million yuan, and the flow was restricted by Kuaishou… Simba even let all the anchors under his own stand behind him to challenge Kuaishou.

Simba who offended Kuaishou also offended Douyin by the way. He believes that Douyin was the first to sell bird’s nests. Douyin used capital to manipulate public opinion, resulting in more than 50 negative hot searches after the bird’s nest sale incident.

Provoking two platforms in public at the same time. It is estimated that only Simba can do this kind of thing. “Everyone shouts and beats” has become a norm for him: In April 2020, Simba will live with another fast player. Big V Sanda brothers were banned from each other for three months; in October, he was criticized negatively during an event to protect the fans by scolding security.

But what really got him into trouble was the outbreak of the fake bird’s nest incident. In November last year, some consumers questioned that the bird’s nest sold in Simba’s apprentice live studio was sugar water. Although Simba insisted at the beginning that it was not a fake, Simba issued an apology in front of the real test report, and was subsequently banned from Kuaishou for 60 days and fined 900,000 yuan by the relevant authorities.

The image of Simba’s personal IP plummeted. In particular, Xin Xuan, which he created, emphasized that he had mastered a “new supply chain” and said that he would choose “good products with high cost performance” for users. However, at the early stage of the incident, Simba firmly denied that it was selling ” Fake bird’s nest”.

“Kai Shou made Simba, but it also made him a big tail.” Li Hao, the founder of Mars Culture & Cass Academy, told AI Finance and Economics. “Simba quickly became a super influencer by Kuaishou, but he did not pursue and The platform’s win-win situation, on the contrary, puts too much luck and the platform to support various factors, and understands that for personal efforts, I deserve it.”

But Ni Shu, a self-media person, has a different view on this, “the two sides are a cooperative relationship.”

The data shows that the Simba family is the top stream of Kuaishou live streaming. In 2019, Kuaishou live broadcast GMV was 40 billion to 45 billion yuan, while the GMV announced by the Simba team reached 13.3 billion yuan, contributing nearly 30%. According to data from the 618’s top talent list in 2020, Simba, Chu Ruixue, and Dandan Xiaopenyou in the Simba family dominate the top three, and family members occupy 6 seats in the top 10.

Simba’s live broadcast debut also proved his strength. On the night of his return, his unprecedented sales of 2 billion yuan set a new record. In just 7 hours, Simba’s social platform fans also exceeded 84 million from 64 million, which is close to a quarter of Kuaishou monthly active users based on data alone (the average daily active life of Kuaishou is 379.2 million in the first quarter of 2021).

Simba was completely immersed in his own honors, which became his arrogant capital in the past. “Kaishou, I hope you keep your eyes brighter. I am interested in most of the categories. I can mobilize the resources of the whole country. Please make good use of my skills and resources…” Last year with Sanda brothers After scolding each other and retiring from the Internet, Simba said so.

Rumor has it that Kuaishou founder and CEO Su Hua threatened to block it permanently at an internal meeting. To some extent, Simba kidnapped Kuaishou. He is subtly affecting users’ perceptions of Kuaishou e-commerce. When Kuaishou wants to do brand upgrades, supply chain upgrades and other actions, he will find a lot of resistance. , Because the super influencers on the platform are going in another direction to cultivate the habits and cognition of users.

“If Simba was just an anchor, there would be no difficulty.” Uncle Ni said, but the public underestimated the power of Xin Youzhi’s rigorous selection. “Simba’s wife Chu Ruixue used to be one of the top ten domestic micro merchants, and she has a lot of private domain traffic and WeChat resources.”

“It’s inevitable to’de-Simba’. No platform wants to be kidnapped by its own anchor.” Li Hao believes that if Kuaishou really wants to do it, it must be in an absolute dominant position. “Kaishou is still Kuaishou when he leaves Simba. It’s not necessarily Simba if you leave Kuaishou.”

In order to solve this headache problem, Kuaishou moves constantly. In July last year, Kuaishou invited Jay Chou to “break the circle”, and the highest number of simultaneous online people in a live broadcast reached 6.1 million. This year’s Spring Festival, Feigua data shows that Kuaishou will lead the goods list for seven days in 2021. The top five in the list are Grand Master Yu, Li Xuanzhuo (Jiu Xian), Kwai Er Yan Xuan, Wah, and Li Haizhen, without Simba.

At the same time, Kuaishou released a signal to support mid-waist anchors to the outside world. Zhang Yipeng, the person in charge of its e-commerce marketing center, once clearly stated to the media, “I may not be able to sell Simba, Li Jiaqi and Wei Ya with a mid-waist anchor. I will come with 10 anchors. With, the amount will definitely be larger than in the past.”

Even if he was not banned, Simba could no longer keep up with the evolution of the live broadcast. While the platform supports more vertical anchors and brand self-broadcasts, no one will want the next “Simba”.

The latest “Live E-commerce List” in May showed that a large number of fast-handed anchors represented by He Dongdong, Grand Young Master Yu, and Mr. Chen became the backbone of the May list. As for the Simba team, even Dandan earned 701 million yuan. His results won the first place in the fast hand, but compared to the previous pomp of the Simba team’s collective dominance of the list, the results are still slightly “dismal”.

The image of Simba is falling all the way, and Kuaishou is gradually completing the cut with Simba.

Wei Ya signs the anchor to be the boss When Simba was in constant trouble, another super anchor, Wei Ya, also fluctuated in the trust of users. But unlike Simba, Xin Xuan emphasizes the creation of a supply chain, highlighting Simba’s personal IP and strong personality, but the Wei Ya team has created more for her the role of a “professional woman” rather than a “female internet celebrity” .

“I never felt how popular I was.” This is the case with this strong woman who appeared in “Creation Camp 2020”, “Crossover Singer”, “CCTV Year of the Ox Spring Festival Gala”, “Tucao Conference” and other variety shows, as well as CCTV and local satellite TV. Say.

Compared with another head anchor Li Jiaqi, Wei Ya is better at using resources. This year’s “618” is a good example. A warm-up for the “Viya Carnival” invited Stefanie Sun, Junjie Lin, Huimei Zhang, etc. The top singer, Wei Ya only introduced the spike products and the “618” pre-sale list between the performances. That night, the Weibo topic #521薇娅欢乐节# had a reading volume of 1.22 billion and a discussion of 1.345 million.

Wei Ya also established a company, Qianxun (Hangzhou) Holding Co., Ltd., and her husband Dong Haifeng serves as the chairman of the board. In addition to the “top brand” Wei Ya under Qianxun Culture, there are celebrity anchors Baibaitu and Teng Yujia, and celebrity anchors Lin Yilun, Li Jing, Haiqing, etc., covering all categories such as beauty, life, clothing, and Taobao fans. Ten million.

Dong Haifeng once revealed that in addition to more than 60 own anchors, Qianxun Culture also incubates anchors and brands, and builds its own supply chain system. At present, Qianxun Culture has quietly established Hangzhou anchor incubation base, Beijing star live broadcast base, Hangzhou super supply chain base, and Guangzhou supply chain base.

“At present, several major MCNs on the market want to do academy training. Qianxun is the first to recruit and train a bunch of anchors, sign them, and then sign the brand after finishing, let his anchor go to store broadcasting.” A Qianxun has no worries. The media staff told the AI ​​Finance and Economics Agency. In Dong Haifeng’s words, “Qianxun crossed the river by touching the stone Weiya.”

After the freedom of wealth, the news that Wei Ya and his wife entered the venture capital circle was also reported. Tianyancha APP shows that on January 28 this year, Qingdao Qianmiao Private Equity Fund Management Co., Ltd. was established with a registered capital of 10 million yuan. Its business scope includes private equity investment fund management and venture capital fund management services.

Wei Ya and his wife are committed to creating a “capital map”. But the process of capital expansion will not be smooth sailing. At the end of last year, Guangzhou Vimics Apparel Co., Ltd., where Wei Ya was a shareholder, was included in the list of business abnormalities, which once caused external discussion; Wei Yafang had to respond that this was due to the company’s relocation and failed to handle the address in time. Caused by the change procedures.

When Qianxun “crossed the river by touching Wei Ya”, Wei Ya herself must also face various questions about quality control audits and false propaganda. When there was a question about the “Supreme co-branded product”, Wei Ya first gave the e-commerce platform Xiaoer, and although she apologized to the public, she still did not explain the reason for the choice.

Unlike Wei Ya’s series of operations, Li Jiaqi does not have such big ambitions in business. He focuses more on the mining of personal IP. Even if he becomes a partner of his institution, it is not intentional. “Because Li Jiaqi can’t copy, our company can’t make another Li Jiaqi, so I became one of the company’s bosses.” Li Jiaqi once revealed in a live broadcast.

Simba has also continued to expand his business territory. He established “Xinxuan Investment” with a 95% shareholding ratio. But because of the collapse of his personal image, the companies associated with him are often implicated. For example, the starting shares of a listed company invested by Xin Xuan, because of the Simba “road closure” incident, the company’s stock price fell to the limit for two consecutive trading days, and the market value evaporated by nearly 1 billion yuan.

Take the goods and the anchor also eat youth rice Li Jiaqi once laughed at himself in an event: “Even if he speaks again, there will be a day when his voice is muted, and even if he is on fire now, there will be a day when he disappears.” He has a clear understanding of his industry. An iron platform, streamlined internet celebrities, and anchors are also a career that eats youthful meals.

In fact, the role played by the Internet celebrity economy in the live broadcast industry is also experiencing more contradictions. For example, anchors want to channel traffic to their own personal IP traffic pools through the platform, but for brands, they are increasingly not sure whether consumers place orders for people or for goods? The concessions offered by the brand owners to the real money and silver of the products have also become the credit for the anchor to win for the fans.

According to the data of the Wei Hotspot Big Data Research Institute, in the first quarter of 2021, in the total GMV list of live e-commerce anchors, Wei Ya personally contributed 7.15 billion yuan, Li Jiaqi contributed 4.5 billion yuan, Simba contributed 2.15 billion yuan, and the total GMV of three people Up to 13.8 billion yuan.

The head effect is significant, but data fraud and chaos emerge endlessly. Some media have reported that it only costs about 899 yuan to make a video with a million views in Kuaishou. In other words, the millions of popular anchors you see may have been bought.

Since the National Day last year, the supervision of live delivery of goods began to become stricter. In May of this year, the “strictest in industry history” laws and regulations were implemented, and all types of entities “before and behind the stage” and “online and offline” elements of live webcast marketing were all included in the scope of supervision.

At the same time, the cargo anchors are also facing the reality of reshaping the pattern and increasing competition in the industry. From 2017 to 2019, the market size of live broadcast e-commerce in my country increased more than 20 times from 19 billion yuan to 433.8 billion yuan, and the penetration rate of live broadcast e-commerce increased from 0.3% to 4.1%. However, after the outbreak of the new crown epidemic, consumers watched live broadcasts to buy things. Enthusiasm began to fade.

“Being a live broadcast celebrity is not a long-term solution. Transformation is a matter of time. People only see the successful Via, but they don’t see the tens of thousands of Vias who have not rushed out and fell. There are so many amateur internet celebrities. The cycle is only one week or even several days.” An MCN operator told AI Finance and Economics.

This article was originally produced by AI Finance and Economics, an account of “Finance World” Weekly. Please do not reprint it on any channel or platform without permission. Offenders must be investigated.

At the time of HNA Group’s bankruptcy and reorganization, its biggest weight-loss action-the sale of its Ingram Micro International to a US investment institution-is causing market controversy.

HNA Technology (600751.SH) acquired Ingram Micro for approximately US$6 billion a few years ago, but at the end of last year decided to sell this company with annual revenue of US$49 billion. According to HNA Technology’s plan, Ingram Micro’s sale and delivery will be completed at the end of June this year. However, this plan is now full of variables.

A few days ago, HNA Technology suddenly decided to postpone the extraordinary general meeting of shareholders originally scheduled to be held on June 14 to June 24. Whether Ingram Micro’s sale plan can be passed by a vote at the general meeting of shareholders is the key to determining the success of the transaction.

Morgan Stanley Finance noted that opposition has been brewing before the convening of this shareholder meeting. The resolution of the board of directors disclosed by HNA Technology on May 31 showed that the relevant proposal to sell Ingram Micro International was voted against by a director when the board of directors passed a vote. This director is Zhu Yingfeng, the representative of HNA Technology’s second largest shareholder Guohua Life Insurance. .

Guohua Life Insurance is also a joint investor in HNA Technology’s acquisition of Ingram Micro International, holding more than 30% of Ingram Micro’s equity. Zhu Yingfeng believes that Ingram Micro has “continued and stable growth in profits in recent years, which is a rare and valuable high-quality asset” and listed companies should “further seek buyers with high-quality quotations and better safeguard the interests of listed companies.”

The implication is that Guohua Life Insurance feels that Ingram Micro is now being “sold at a low price.” The sale of Ingram Micro International is valued at 5.891 billion yuan, slightly lower than the purchase price that year, but Ingram Micro’s net profit in 2020 has more than tripled compared to a few years ago.

Small and medium investors of HNA Technology also continue to express their opposition in online communities such as “Stock Bar”. In addition to their dissatisfaction with the price of Ingram Micro, they also have concerns about the future of HNA Technology. Ingram Micro is the entire source of HNA Technology’s revenue. After the sale, the listed company will become a “shelf company”. Although major shareholders promised to inject new assets within this year, they experienced the injection of poor quality Yanjing Hotel The miscarriage turmoil, combined with the current situation of HNA Group, is not unreasonable for the concerns of small and medium investors.

HNA currently holds nearly 30% of HNA Technology, while Guohua Life holds 14.33%. Other shareholders hold very scattered shares. This also means that if the two parties engage in a game at the level of the general meeting of shareholders, whether small and medium investors “group together” will be the biggest variable affecting Ingram Micro’s sales transaction.

Ambition

Ten years ago, the HNA Group, which had just exceeded 100 billion in annual revenue, took advantage of the global economic downturn and frantically bought overseas assets. One of the goals was to reach 600 billion in revenue in 2016, and another goal. It will be in the top 100 of the world’s top 500 in 2020.

By 2016, HNA Group has successfully entered the world’s top 500, but the revenue scale is about 200 billion yuan, which is still far from the ambitious goal. In December of that year, HNA Group under Wang Jian’s presidency acquired Ingram Micro International, the world’s largest IT distribution and supply chain service provider, through its listed company HNA Technology (then Tianhai Investment) for US$5.982 billion (approximately 41.3 billion yuan).

The predecessor of HNA Technology was Tianjin Shipping, a listed company engaged in shipping. In 2008, the HNA Department became the master, and in 2015 it was renamed Tianhai Investment. The shipping business of Tianhai Investment has been sluggish for a long time and is small in scale. After completing a fixed increase of 12 billion yuan at the end of 2014, it was almost a “cash company”. The funds were originally planned to acquire shipping assets such as oil tankers and LNG ships, but the shipping industry was in a downturn. , Tianhai Investment turned to seek “industrial upgrading” and acquired Ingram Micro International in 2016.

Ingram Micro has a global supply chain and channel network, and has strategic synergies with the logistics supply chain and HNA cargo that HNA was trying to develop at that time. Ingram Micro’s annual revenue reached more than 40 billion U.S. dollars. This transaction helped HNA Group’s revenue hit 600 billion yuan. The following year’s Fortune 500 ranking also soared to 170.

After Ingram Micro was acquired by HNA Technology, it accounted for more than half of HNA Group’s revenue for a long time. If the main aviation business of HNA Group is airframes, Bohai Leasing, with the largest assets, and HNA Technology, with the largest revenue, are the two “flanks” that support HNA’s take-off.

HNA also demonstrated brilliant financial skills in the acquisition of Ingram Micro. Among the 12 billion yuan fixed increase at the end of 2014, HNA Logistics (later renamed HNA Technology Group) invested 3.6 billion yuan, leveraging the 8.4 billion yuan of external funds from four institutions-Guohua Life Insurance participated in this fixed amount of 2.5 billion yuan. Increased and became the second largest shareholder of a listed company. The 8.4 billion yuan invested by the external fixed increase agency was originally planned to be used to buy oil tankers and ships, and later became the main fund for the acquisition of Ingram Micro.

The investment structure of HNA Technology’s acquisition of Ingram Micro International shows that HNA Technology used its own funds of 8.7 billion yuan (that is, the remaining funds in 2014), Guohua Life Insurance invested 4 billion yuan, and the rest were bank loans (7-year period). The scale is US$4.27 billion. This means that the HNA Department used almost all other people’s money in this blockbuster acquisition of nearly 6 billion U.S. dollars.

The calculation of HNA Technology’s acquisition was to use Ingram Micro’s profits to cover interest expenses. At that time, it was estimated that the annual interest expenses would be between US$128 million and US$171 million. In fact, Ingram Micro’s business performance has been stable since then, and profits and dividends have increased year by year. A total of US$880 million has been distributed from 2017 to 2020. In the same period, the actual interest expenses of M&A loans paid by HNA Technology totaled US$770 million.

However, HNA Group soon fell into a liquidity crisis, and there were problems in repaying the principal of the syndicated loan. At the end of 2017, it was overdue when the first maturity loan principal of USD 400 million was repaid, and the payment was completed several months later. As of the end of last year, HNA Technology’s outstanding M&A loan principal amounted to US$3.68 billion, and in March 2018, another US$500 million in convertible notes was issued for “borrowing the new to repay the old”, bringing the total outstanding liability principal to US$4.18 billion. . Among them, the principal amount of the syndicated loan of USD 1.35 billion was extended to May 5 this year, and the renewal is still proceeding after the outstanding payment.

In this case, HNA Technology can only choose to sell Ingram Micro to relieve debt pressure.

Ingram Micro

After the outbreak of the liquidity crisis of HNA Group, the overseas assets it had acquired in the past have been sold off one after another. In December last year, under the pressure of HNA Group’s difficulties to resolve risks and HNA Technology’s own difficulties in repaying the syndicated loan, HNA Technology launched a plan to sell Ingram Micro International at a valuation of US$5.826 billion. The purchaser was Platinum Capital, a US private equity investment institution. (Platinum Equity).

On May 31 this year, HNA Technology officially disclosed the “Major Asset Sale Draft”, adjusting Ingram Micro’s valuation to US$5.891 billion. The draft revealed that assuming July 2 as the delivery date, the purchaser’s cash payment consideration is estimated to be approximately US$1.588 billion.

In the transaction plan for the sale of Ingram Micro International, HNA Technology also designed a lock-box mechanism and an additional payment consideration mechanism. The cash payment consideration on the delivery day was further calculated on the basis of US$5.9 billion for value adjustments before delivery. Mechanism, if Ingram Micro’s adjusted EBITDA for the 2021-2023 fiscal year is between US$1.215 billion and US$135 million, HNA Technology can obtain up to US$325 million in additional payment consideration.

But in fact, HNA Technology’s confidence in obtaining additional consideration is not enough. HNA Technology initially predicts Ingram Micro’s adjusted EBITDA for 2021-2023 to be US$1.204 billion, US$1.211 billion, and US$1.225 billion. According to the predicted performance, HNA Technology can only get very little additional consideration.

On the surface, the sale price of HNA is not much different from the purchase price. However, if the five-year interest cost is taken into account, the actual loss between HNA’s purchase and sale is huge, which is even more unacceptable for the co-investor Guohua Life Insurance.

Regardless of the cost of capital, only the estimated cash recovered of US$1.588 billion (equivalent to 10.36 billion yuan) after the sale is calculated, the Shanghai Biaoji partnership consisting of HNA Technology and Guohua Life Insurance will lose more than 2 billion yuan in principal. Shanghai Standard Base Partnership holds 100% equity of Tianhai Logistics and then holds Ingram Micro International, while Guohua Life Insurance holds 31.496% of the LP share of Shanghai Standard Base.

In addition, when Guohua Life Insurance acquired HNA Technology in 2014, the fixed price increase was 5.98 yuan per share. It was hoped that through the acquisition of Ingram Micro International, the performance and stock price of listed companies would increase, but now HNA Technology’s latest share price is 3.43 yuan per share. Shares, Guohua Life’s 2.5 billion investment principal has also lost 42.7%.

Under this circumstance, the selling price of Ingram Micro became the focus of questions from Guohua Life Insurance and small and medium investors.

Controversy over “cheap sale”

Has Ingram Micro been “selled” at all?

As the world’s largest IT distributor, Ingram Micro has 189 logistics centers and maintenance service centers around the world, with an annual shipment volume of more than 1.5 billion pieces and operations in more than 160 countries. Ingram Micro’s IT distribution business covers most of the IT product market segments, and provides downstream customers with inventory management and supply chain financial services. In addition, it is also involved in mobile devices and life cycle services, e-commerce supply chain solutions, and cloud services. . In 2018, Ingram Micro and Microsoft jointly launched the cloud business platform CloudBlue, which provides cloud operation services to more than 150 largest service providers in the world, and has become the world’s largest cloud business platform.

HNA Technology mentioned in the reason for sale that “in recent years, the global IT distribution industry has intensified competition and increased concentration. With the changes in the global shipment pattern of IT products and the 2020 epidemic, the industry has shown certain volatility.” HNA Technology did not It is mentioned that Ingram Micro’s profitability has improved significantly after entering cloud services in recent years.

As early as the acquisition of Ingram Micro International, HNA Technology had already foreseen the boost to Ingram Micro’s profitability by the cloud service business, and pointed out at the shareholders meeting in May 2017 that the leading IT supply chain company in the industry, For example, Ingram Micro, Arrow Electronics, Avnet, Synergy, etc., have entered the cloud service market through acquisitions and other means, “which can improve profitability and avoid financial pressure caused by business expansion.”

In terms of performance, Ingram Micro’s revenue scale and profitability have been stable in recent years, and its operating status has remained stable. From 2017 to 2020, Ingram Micro’s revenue was 46.675 billion, 50.437 billion, 47.197 billion and 49.12 billion US dollars, and net profit was 199 million US dollars, 352 million US dollars, 505 million US dollars, and 644 million US dollars.

It can be seen that benefiting from the outstanding performance of the cloud service business, Ingram Micro’s profit level has increased rapidly in the past two years, especially when cloud services are more widely used after the epidemic, Ingram Micro has demonstrated high-quality assets. Background color.

It should be pointed out that Ingram Micro is the entire source of HNA Technology’s revenue, but the profit performance of the two is not consistent. In 2020, Ingram Micro’s net profit hit a record high, but HNA Technology suffered a huge loss of 9.788 billion yuan. The main reason was that listed companies provided joint guarantees for HNA Group and other related parties, which resulted in a provision of 5.02 billion yuan in losses and the provision of Ingram Micro’s goodwill. The impairment affects the profit of 6.029 billion yuan.

In the first quarter of this year, boosted by the positive performance of Ingram Micro International, HNA Technology achieved a net profit of 620 million yuan, setting the best performance in recent years.

Ingram Micro’s performance continues to improve, and has improved significantly from the time of the acquisition. Why did HNA Technology sell it at a valuation loss of US$5.891 billion?

The reason given by HNA Technology is that when a listed company acquired Ingram Micro International in 2016, the transaction price was not based on the evaluation results, but was negotiated and determined after comprehensive consideration of various factors. In addition, the valuation of Ingram Micro International is reasonable. After comparing Arrow Electronics and similar companies in the same industry, according to the EV/EBITDA valuation method, the average valuation multiple of comparable companies is 6.6 times and the median value is 6.2 times. , Ingram Micro is 6.3 times.

However, opposition voices also pointed out that In Micro International and its peers Arrow Electronics (ARRW) and Synergy (SNX), the net profits of the three companies last year were US$644 million, US$584 million, and 529 million (as of 2020/11). /30), the revenue scale and profit level of the latter two are lower than Ingram Micro’s, with P/E ratios of 12 times and 14 times respectively, but Ingram Micro’s P/E ratio for sales valuation is only 9 times. If valued at a price-to-earnings ratio of 13 times, Ingram Micro is worth about 8.4 billion U.S. dollars. The current market value of Arrow and Synergy is 8.9 billion and 6.7 billion U.S. dollars, respectively.

Outsiders believe that HNA sells Ingram Micro at the current price, mainly eager to resolve debt pressure and financial risks, and promote the bankruptcy and reorganization of HNA Group, but it is unfair to the co-investors and small and medium shareholders of HNA Technology. After the board of directors voted against the transaction plan, Guohua Life Insurance appealed to HNA to continue to contact buyers with higher bids based on market principles.

It is worth mentioning that Platinum Capital, the acquirer of Ingram Micro, disclosed that the total consideration of the transaction was US$7.2 billion, which is not consistent with the transaction value disclosed by HNA Technology. Platinum Capital also disclosed that it will provide US$4.05 billion in funding for the acquisition. At the same time, JP Morgan, Bank of America, Morgan Stanley and other syndicates pledged to provide US$3.5 billion in loans to pay for the transaction consideration, and also pledged to provide US$3.5 billion in circulation. loan.

Endgame

Many small and medium shareholders are opposed to this sale because they are worried that HNA Technology will become a shell company in the future or be injected with low-quality assets.

HNA Group initially had a great strategic vision for HNA Technology, but after the acquisition of Ingram Micro International, the subsequent layout has been weak. In 2018, HNA Technology put out a plan of 7.5 billion yuan to acquire Dangdang. However, it will inevitably fail in the end.

As of the end of 2020, HNA Technology’s total assets are 121.6 billion yuan, and Ingram Micro’s total assets are 112.1 billion yuan, accounting for 92.17% of the total assets of listed companies. Ingram Micro’s 2020 revenue will account for 100% of HNA Technology’s revenue.

HNA Technology pointed out in the sale plan that after the IT supply chain business is placed, the listed company will relieve debt pressure and financial burden, concentrate resources on strategic and business transformation, and enhance the company’s ability to continue operating.

Just before the sale of Ingram Micro International, on December 4, 2020, HNA Technology decided to increase its assets such as 91.6% equity in Tianhai Shipping and 90% equity in Zhuhai Beiyang Shipping, plus 2 billion yuan in capital increase, and through the Haichuang Baichuan Fund with HNA Group 100% of the shares held by Yanjing Hotel will be replaced.

The net assets of Yanjing Hotel are -870 million yuan, with an estimated value of 2.13 billion yuan and an appreciation of up to 3 billion yuan. In addition, there are three cases of Yanjing Hotel using its own houses and land use rights to provide HNA Aviation Group and related party HNA Tourism Group with a total amount of 2 billion yuan. Beiyin Financial Leasing has seized the corresponding assets in 2019 , So it’s not a “clean” asset.

After being subject to regulatory inquiries and external doubts, on May 19, 2021, HNA Technology announced that it would cancel the proposal to submit the asset replacement proposal to the first extraordinary general meeting of shareholders for consideration.

HNA Technology promises to continue to inject new assets. In the major asset sale draft disclosed by HNA Technology on May 31, HNA Technology and the directors, supervisors and senior executives of listed companies except Zhu Yingfeng promised that the listed company will complete the asset placement by December 31, 2021. HNA Technology Group, Grand China Logistics, and HNA Group promised to assist listed companies in completing asset placement.

However, given the current situation of the HNA system, whether there is still the ability to inject high-quality and clean assets into HNA Technology is a big question mark. On January 30, 2021, HNA Group was filed for bankruptcy and reorganization; on March 15, HNA Technology’s controlling shareholder HNA Technology Group, NPC Xinhua Logistics and related shareholder Shanghai Shangrong Supply Chain were ruled by the court for reorganization. A total of 29.45% of the shares of listed companies are held.

After the bankruptcy and reorganization of HNA Group, it is introducing strategic investors for its three core businesses (aviation, airport and commercial retail), corresponding to HNA Holdings (ST HNA 600221.SH) and HNA Foundation (ST Basis 600515.SH). And supply and marketing big set (*ST big set 000564.SZ) three listed companies. This is also the highest quality asset of HNA Group.

It is worth mentioning that when HNA Technology acquired Ingram Micro in 2016, the shipping industry was in a downturn. However, due to the impact of the epidemic on global inventories last year, the shipping industry is re-entering the business cycle. However, the shipping business of HNA Technology is currently very weak. Only in the first half of 2021, it purchased two 176,000-ton Cape-type bulk carriers (145.5 million yuan each), with a total capacity of only more than 300,000 tons.

After the sale of Ingram Micro, how to revive the main business of HNA Technology will obviously be another big problem.

Ho Ngoc Ha is probably now the happiest beauty in Vbiz when she is fortunate to have everything in her hand, from career, husband and children to beauty. Since giving birth to twins Leon and Lisa, Hue-born beauties seem to be more famous and more expensive than before. Not to disappoint fans, soon after giving birth, she re-appeared on social networks and attracted a lot of likes with her sparkling appearance. Whether it’s when going to an event, going to a show or even traveling, she always knows how to take advantage of fashion as an advantage for her beauty and beauty. The proof is that her personal page is always bustling with winged compliments every time she posts a certain fashion photo. Recently, in her spare time because of the distance, the mother of 3 took advantage of showing a small corner of the closet with a video clip of choosing shoes. Regardless of the brand of the shoes, Ha Ho clearly describes the gout of women’s shoe selection through each stage of life. First of all, when you are single and no one is “looking for stamps”, isn’t everyone very innovative with shoes with unique designs? The nude shoes she is wearing are a new design of the Bottega Veneta brand with a fancy boat shape and a playful heel. The learning process can be an exciting time for many people. This is the time when women take the most care to dress up in order to impress the other party. At the same time, at this time, we often receive winged compliments from that person, but everyone is aiming for high heels with a bow tie to wear with the skirt. The period of love is a step further in terms of dressing. If anyone meets someone who understands and cares, the fashion gout is as prominent as when flirting. The “watery” bow details are gradually replaced by more luxurious and sexy rhinestone details. Just like clothes, the opening of the feet also shows a part of a person’s marital status. When they were young, there were no strings attached, everyone wanted to choose open-toed designs to show off their elaborately painted feet. And when you’re married, a pair of tight noses and thin heels are probably attractive enough and flattering with many sets of knee-length skirts. After giving birth, our sister’s health was partly affected, her legs and spine were not strong enough to be able to carry on high heels. However, the fashion element still needs to be ensured, so menswear-style open-heeled mules are a good choice. When the children are even, carrying their armpits, everyone puts the element of flexibility and health first. Heel shoes in some situations cannot be equal to sturdy sneakers. However, married life also has disagreements, so what shoes to wear now? Ho Ngoc Ha suggested a pair of red velvet shoes studded with elaborate stones, high heels but firmer soles. Is there any purpose in this! Immediately, she asked more than 2.8 million fans on instagram to give their opinions: “What do you think when you argue with red shoes?” Netizens rushed to express their personal opinions, arguing that they had to “go out” or red to represent “a brave woman”, possessing mastery, not condescending. There are also people who assert, arguing with red shoes is a proof that “I am single and attractive”. I don’t know what each person’s personal opinion is, but perhaps Ho Ngoc Ha’s video has contributed to some fun for netizens in boring spacing shoes. In addition to the above suggestions, this summer, the mother of 3 often uses flat sandals to facilitate movement during outings and down the street. Slippers also have this and that, but if you are willing to spend for a quality pair from a famous brand, when mixing with dresses like Ha Ho, you will not worry about “out of phase”. For more uniformity, choose flip-flops with bags and other accessories.

After that, Quang Le adopted Phuong My Chi and supported her in art activities. However, in 2016, Phuong My Chi announced her departure from Quang Le’s company. Ho Van Cuong. Next, Phuong My Chi also released the MV “Road home” without the contribution of Quang Le. Since the announcement of leaving this company, conflicting rumors between Phuong My Chi and Quang Le have also arisen. Later, Quang Le personally admitted that the singer and Phuong My Chi’s family had conflicts. Quang Le said he wanted Phuong My Chi to go in a different way, but her family demanded to experiment with releasing music products with a new style. Quang Le and Phuong My Chi. It is this that causes the two sides to have a conflict. When giving an interview, Quang Le expressed his disappointment: “Chi’s family wants to do it and is confident that Chi can sing well. That, in fact, this product has been released. No one mentioned it. Hopefully this will be a lesson for her family.” Quang Le made it clear that he had a conflict with Phuong My Chi’s family, and there was no rift with The Voice Kids runner-up. After this scandal, Phuong My Chi – Quang Le no longer appear together as much as before. However, when asked about Quang Le, Phuong My Chi still happily shared. When the scandal of Phuong My Chi – Ho Van Cuong broke out, Quang Le also suddenly posted a picture taken with his adopted daughter Phuong My Chi. Unlike Ho Van Cuong, Phuong My Chi’s running show is supported by her family. Besides Quang Le, his parents and sister are the ones who help Ho Van Cuong a lot. After more than 6 years of singing, Phuong My Chi bought a house and a car for her parents. At the same time, Phuong My Chi also wears all brands when appearing in public and on television.

I am extremely confused and even stuck. There are things I hear, I can’t imagine how people can deduce to that extent. In this mess, what hurt you the most? I was most shocked that Cuong’s message to his fan was real. At first, I thought it was a collage, photoshop to bring me down. But when Cuong admitted that his son used to say that, I was in pain. I was hurt by the feeling of being betrayed because of a misunderstanding in the family. Out of all the bad comments about me in the past few days, what makes you feel the most unjust? It seems that people are researching, inferring and also having distorted things about me according to what they want to hear. At the age of 23, I began to focus on volunteer work and also experienced many emotions because of the reputation. People told me to borrow the name charity to polish myself. I was so frustrated, so I sometimes told myself, stop putting it away, “eat at home, carry the prison and general goods”, no one borrows the body and mind like this. But, later, when I calmed down, I said that “pleasing people is both hard and stupid”. So I decided to do what I felt was necessary. The most unfortunate is probably the story of money that Cuong’s parents asked to keep, but now I’m being told about it. Not only Cuong’s parents, it was Cuong who asked me to keep the money for him. On the day Cuong was awarded the prize money, Cuong’s mother received it. My manager at that time said that Cuong’s parents brought money to his hometown to repair the house and if there was a shortage, he would give more, but Mr. Muoi and Ms. Thu (Cuong’s parents – PV) all said they asked their managers to help. In recent days, the poor family of Ho Van Cuong’s family and the image of a shabby house in the countryside, shared from the sister who sells bottles of adopted children, have flooded the newspapers. Next to her, what did Ho Van Cuong’s parents say? Yesterday, the press also directly interviewed Cuong’s father and mother. The story of Cuong’s family, I do not share anymore and they will have their own thoughts and decisions. What era is this when terrible lies can still exist like I imprisoned the whole Cuong family. Ho Van Cuong’s father’s job is to manage the work at a vegetarian restaurant owned by Phi Nhung, but he keeps being told that he works as a security guard and receives a monthly salary of 10 million. While Ho Van Cuong’s mother helped take care of the children and adopted Phi Nhung, including the grandson of Ho Van Cuong’s parents, the two sisters were told to stay and live. That day, I also wanted to pick up my sister Cuong to live with my parents and younger brother, but after 3 months she wanted to go back to her hometown to get married. How do you and your team think about publicizing Ho Van Cuong’s income and expenses during the past time to whitewash himself? We are considering the date of handing over all the money to Cuong and he will realize his dream of becoming independent. Maybe, that day will take place when Cuong finishes his exam. In fact, Cuong’s parents and manager have always exchanged and held numbers. She once shared that each management company has its own rules, so she doesn’t know much about salary, but her manager shared with the press that, between management, she and Ho Van Cuong are not important. The show’s election system is family relations. What do you explain about this? There is really a familial relationship between us, not calculating the details like the usual activities between a singer and an entertainment company. I say that each company has its own principle that every singer – the company has a satisfactory contract agreement that is acceptable to both parties. But Cuong and me or the company did not have that contract. We treat each other like children of the same family. However, what I dare to affirm, Cuong’s money I do not touch. On the day I give the money back to Cuong, I will give all the money I have. The entire cost of making music products that I have invested in so far, of course, I take care of my children. I adopted Cuong as my son with the promise of a good education and now I am close to fulfilling my promise. What do you think when there is an opinion that the singer does not know his salary, for the management to completely decide the revenue and expenditure is unreasonable? Everyone has an opinion, but I don’t want money to affect my feelings of making art. Of course, I don’t leave everything to others, but I certainly don’t meddle in accounting matters. I work professionally and the balance between my revenue and expenditure budget and the whole company is done by the accountant. Of course, when needed, everything is clearly documented. Over the years, how have you taught and invested in Ho Van Cuong? – Cuong has a desire to sing professionally after graduating from university and that’s what I’m very happy about because I know Cuong’s talent. I also want her to have a professional career, focus on her profession and take her profession seriously. That’s why, when I have free time, I take Cuong to sing to learn, get acquainted with the stage and from colleagues. I also invest in products for Cuong seriously to conquer the audience. What do you think about the public act of criticizing Ho Van Cuong and bringing his adopted child to public opinion a few months ago? It is a wrong act as an adult and a mother. The online world is not as simple as I thought it would be. After that, Cuong and I also talked and everything was cleared up. How do your biological and adopted children encourage you in the midst of this controversy? – “Don’t be sad, we understand you”, they can only say that, but they don’t know how to help you. But, I’m still sad. Everything is on me. I was wrong about asking the online community to teach my children when they are naughty. I simply thought, I hope the online community helps me tell Cuong not to be bad, not to be stubborn anymore. But I was wrong. Many people attacked Cuong and that made Cuong angry. On her fanpage, she still shares her positive energy when regularly exercising, mobilizing people to wear masks when going out and giving gifts in the middle of the epidemic season. Many fans expressed concern, thinking that she was trying to pretend that she was fine. In addition to the shared moments, how do you deal with negative emotions when the market surrounds you? What I share is real. If I have done nothing wrong then there is nothing to worry or fear. When I was so angry, like when I heard Cuong admit that the message to the fan was real, I was very angry. But at that time, I looked at the image of the Buddha of Concern to find peace of mind. I know that in order to solve external problems, you must first solve your own mind. That’s how I deal with negativity.

Front of Wuhan Institute of Virology Photo: Reuters This information adds weight to calls for a more complete investigation into the possibility that the COVID-19 pandemic virus escaped from this laboratory. The above content is mentioned in a report from the Donald Trump administration, which said that some researchers at the Wuhan Institute of Virology (WIV), a center dedicated to research on corona viruses and other pathogens, had fell ill in the fall of 2019 “with symptoms resembling COVID-19 and common seasonal flu.” U.S. officials and former officials with intelligence on researchers in Wuhan expressed differing views on the strength of the evidence outlined in the report. One said that information was provided by an international partner and could be important, but needed further investigation. Others claim that the information is very reliable. “The information that we have comes from a variety of sources and is of very good quality. It is very accurate. What the report doesn’t talk about is the exact reason why they got the disease,” the source told Journal City Wall . Many epidemiologists and virologists believe that November 2019 was the time when SARS-CoV-2, the virus that causes the COVID-19 pandemic, began to spread in Wuhan. Beijing says that the first confirmed case in the city fell ill on December 8. China has repeatedly denied that the virus escaped from laboratories. On May 23, China’s Ministry of Foreign Affairs cited a report published by an investigation team led by the World Health Organization (WHO) after a visit to the Wuhan Institute of Viruses (WIV), saying that the virus leaked from the laboratory. experience is extremely unlikely. “The US continues to hype the theory of lab leaks. Are they really interested in traceability or are they trying to distract? China’s Foreign Ministry said. However, WIV does not share with the WHO team raw data, diaries and lab records where a lot of coronaviruses from bats are studied, the animals that many scientists consider most likely to be the animals. origin of the virus. WHO Director-General Tedros Adhanom Ghebreyesus said that the team had not yet fully tested the lab leak hypothesis, so further investigation was still needed. There is an opinion that the article of Journal City Wall appearing before the upcoming WHO meeting was to heat the matter up again. But the Biden administration declined to comment on the intelligence report, saying only that all credible theories about the origins of the pandemic should be investigated by WHO and international experts. Abnormal point Shi Zhengli, the leading expert on bat coronaviruses at the WIV, said that the virus did not come out of the place where she was working. She told the WHO investigation team that all staff here were negative for COVID-19 antibodies and there were no staff changes in the corona virus research team. In February, Dutch virologist Marion Koopmans, a member of the investigation team who traveled to Wuhan, told NBC News that some WIV staff members fell ill in the fall of 2019, but she attributed it to common seasonal illnesses. “It’s normal to get sick from time to time. Nothing outstanding. Maybe 1 or 2 people. It’s not a big deal,” Koopmans said. Beijing even suggested that the virus could have originated outside of China, including a laboratory at the Fort Detrick military facility in the US state of Maryland, and then called on WHO to investigate the first COVID-19 outbreaks. in other countries. But most scientists see no evidence to support the idea the virus originated in a US military lab, and the White House says there is no credible reason to investigate the facility. . It is normal for Chinese people to go to the hospital for medical examination and treatment when they are sick, because family doctor services are not yet common. COVID-19 and seasonal flu, although two different illnesses, share many of the same symptoms, such as fever, cough, and aches and pains. However, it is worth noting that members of the same corona virus research team were sick and had to be hospitalized with similar symptoms, before the disease was detected. David Asher, a former US official who led the State Department task force to investigate the origins of the COVID-19 pandemic under Secretary of State Mike Pompeo, told a Hudson Institute panel in March that he suspects suspected that the WIV researchers were sick at the same time from the common seasonal flu. “I highly doubt that three people with good protective clothing working in a third-degree lab caught the flu and were hospitalized with severe symptoms in the same week that had nothing to do with the coronavirus,” he said. Asher said, these three people could be the “first known COVID-19 outbreak”.

Rosé has been ridiculed many times by anti-fans because of her title of global ambassador In an exclusive interview with a BLACKPINK member, Elle Singapore wrote that Rosé has become the latest global ambassador for Tiffany & Co. through the campaign Tiffany HardWear 2021 starting April 23rd. This caused many anti-fans to joke that Rosé is not the official face, even calling her a “self-proclaimed ambassador”. Proof that Rosé is a righteous and righteous ambassador. But on April 23, Tiffany & Co. posted a short video with a solemn introduction to Rosé. Most recently, the luxury jewelry company from the US continues to prove that they are extremely fond of Rosé. That’s the fact that this brand just hung up a giant billboard that covers the entire main store (flagship store) in New York, and the sign had Rosé’s picture on it. The picture made BLINKs tear up. Needless to say, BLINKs are so proud to see a huge portrait of Rosé covering a building in the middle of the busiest shopping street in the world. It is known that Tiffany & Co. will actively introduce the new global ambassador by displaying Rosé’s picture in other stores across the US and Rosé will also be a key element of its upcoming advertising campaign. Now, no one can doubt the identity of Rosé’s representative face anymore. Even BLINKs have the right to be proud that before Rosé, no K-Pop idol has ever had a giant billboard for a big brand in New York like this.

The four golden girls of YG on the cover of Vogue Korea June issue with a controversial long-haired visual Reportedly, the BlackPink group’s comeback on Vogue is to promote the Mise en scène brand – a hair product company that has been with 4 girls since 2018. Each girl in the group Hac Huong also has their own single cover for their comeback, Jisoo with jet-black hair is taken close-up. Jennie, like Jisoo, also had her long, jet-black hair straightened by the crew, in addition to sophisticated and sharp nails. Rosé with her layered blonde hair looks like singer Ava Max Meanwhile, the Thai doll Lisa Black Pink leaves lovely cupped hair Compared to the cover of Vogue Korea in March last year, the cover of June this year was criticized by most of the audience for not being as beautiful and luxurious. The issue of Vogue Korea last year was that international fashion brands wanted to “push” for the entire BlackPink group, the photographer for the series was Petra Collins (a very close photographer and often takes pictures for Selena Gomez). The cover of Vogue Korea last March issue under the lens of Petra Collins The entire BlackPink group wears branded clothes from the brands that they represent Look at the group photo shoots that are both artistic and luxurious with the theme Iconic. Each member represents a brand, Jisoo represents Dior, Jennie is the face of Chanel, Rosé is the global spokesperson for YSL and finally Lisa is the ambassador for BVLGARI and Celine. The expensive outfits of the entire BlackPink group on Vogue Korea last year

The scene of the launch of the Truong Chinh – 5B missile in Hainan on April 29 (Photo: Tan Hoa commune). According to the Hong Kong news site the East On May 9, China’s Office of Construction to put people into space on Sunday morning said that fragments of the end-propeller compartment of the Truong Chinh – 5B (CZ-5B) rocket launched by China from the Van Xuong launch site, Hainan will return to the atmosphere at 9:12 am on the same day (Hanoi time); the area in which it re-entered the atmosphere lies above 28.38 ° east longitude and 34.43 ° north latitude, in the Mediterranean sky. The European Union’s Center for Space Monitoring and Monitoring (EUSST) had previously predicted that the rest of the missile bay would return to the atmosphere at 2:32 a.m. GMT on Sunday (9:32 a.m. Internal on Sunday), with an error of adding or subtracting 139 minutes. According to EUSST, the probability of a missile fragment falling in densely populated areas is very low, but it can still happen uncertain due to the object’s uncontrolled. Thien Ha module of 100m3 capacity was launched by missile into space. American company Aerospace Corporation again stated that missile fragments will fall to the ground at 3:30 am UTC on Sunday (ie 10:30 am Hanoi time) with an error of plus or minus 4 o’clock. Actual drop times may vary. The Truong Chinh – 5B missile was launched into space by China on April 29 to bring the 100m3 Thien Hoa core module into orbit, this part will be the place for 3 astronauts to live and live on the Air Station. the Chinese Heavenly Palace. The launch of the core module is the first of the 11 missions required to complete the installation of a space station. The carrier was successfully put into orbit, but the rocket’s propulsion chamber lost control and fell back to Earth. According to the Ministry of Foreign Affairs of China, the fragment of the missile will catch fire when it enters the atmosphere, so the potential for harm is extremely low. The missile falls down (all brown parts and 2 support chambers) with the trajectory of the debris moving around Trac Dat. Black dot is the falling point predicted by Aerospace on May 8 (Image: UDN). However, there has been controversy surrounding the rocket’s falling back to Earth. The US Army Space Command said on May 4 that they “are closely monitoring and reporting to the public the location of the missile debris. It is currently impossible to determine where it fell to Earth. Asked during a press conference on May 6 whether the US shot down fragments of Chinese missiles, US Defense Secretary Lloyd Austin said: “We expect it to fall where it will not cause it. casualties; hope it will fall into the ocean or the like “and said the US” has no plans to shoot it down “. During a press conference at the White House on May 5, when asked: “If the Chinese missile fragments cause harm to the US, will the US claim compensation,” White House spokesman Jen Psaki said: “No. it’s time to discuss this. We are tracking its position through Space Command and hopefully not in the end. ” “The US pays attention to solving the problem of space junk caused by increased activities in space,” she emphasized. The US hopes to cooperate with the international community to promote responsible behavior in the space. Photo of debris caught fire while crossing Italy on the night of May 8 (Photo: virtualtelescope.eu). Meanwhile, the Chinese side accused the Western media of overstating the fact that their missiles “lost control” and could cause great damage. According to the Reuters , sheet Global Times China’s claim that reports of the missile “out of control” and can cause damage are just “Western hype”. The Chinese Ministry of Foreign Affairs believes that the probability of harm caused by this process is extremely low. Mr. Uong Van Ban, spokesperson for China’s Ministry of Foreign Affairs on May 7, when answering questions from reporters during a regular press conference, said that international practice allows rockets to enter the atmosphere to throw and destroy. He said: “As far as I know, this missile applies a special engineering design, most of the parts will be worn out and destroyed during the return, potentially harmful to cargo operations,” he said. zero and above ground is extremely low; The relevant authorities will promptly notify the outside situation ”. The Chinese rocket propulsion chamber fell down before (Image: weibo). The Chinese side is very interested in monitoring the reintegration of the missile debris atmosphere, but declined to answer questions about where it was expected to fall, said Uong Van Ban; instead, he advised reporters to “consult the relevant agencies”. However, the National Aerospace Bureau of China did not respond to relevant questions from reporters Bloomberg . Since the US Skylab space station was out of orbit and crashed into Western Australia in 1979, most space programs have tried to avoid sending large missiles into orbit, because in this case Their return to Earth will be difficult to predict. According to the news of The Guardi This uncontrolled China Changzheng-2B missile compartment is 30 meters long, 5 meters wide and weighs 21 tons, it could become one of the largest space debris falling to the ground. Photo of Truong Chinh – 5B rocket propulsion compartment falling on May 6 (Photo: virtualtelescope.eu) This missile compartment is currently freely acrobatic around Earth, is about to enter the lower atmosphere, and is expected to fall uncontrollably down to Earth. Its orbital tilt is 41.5 degrees, meaning that areas of the Earth in the range from the north like Chicago, New York, Rome, Beijing, Hanoi and south to New Zealand, Chile are all on the Road moves and may fall. Although scientists expect that most of the debris will be burned and destroyed as it enters the atmosphere, there are still some that will fall to different places on earth, these parts include a metal and glass numbers have not been burned. Some scientists believe that it is irresponsible for China to let the missile debris return to Earth uncontrollably. “They (China) are responsible,” said Paulo Lozano, director of the Space Thrust Laboratory at the Massachusetts Institute of Technology (MIT). They either did not provide enough information or did enough work during the design process to prevent the space object from returning uncontrollably back to Earth. I think that’s very important …. Hope they won’t fall on land, especially in public places, the consequences will be very bad. ” Lozano said that almost all missile launches in the US require a second stage. During this phase, the engine will restart to bring the missile back to earth in an area that does not have any. designated person. However, the Truong Chinh – 5B missile does not have this design. According to Jonathan Black, director of the Maritime and Aviation Systems Laboratory at Virginia Tech, the technology has been in use for the past ten years. Although the Truong Chinh – 2B missile was just launched in late April, its technology is still decades ago. Scientists speculate that the high cost may be the reason China is not adopting new technologies. The propellant compartment of the Chinese missile fell to Guangxi province before (Image: weibo). Harvard astrophysicist Jonathan McDowell criticizes China for being negligent in this regard, not letting objects heavier than 10 tons fall to Earth from space. He said potentially dangerous debris may not be completely burned when returned to the atmosphere at supersonic speeds, but the probability of falling into the sea is higher because 70% of the earth’s surface is covered by Ocean. However, Mr. McDowell told Reuters that it was still possible that missile debris could fall on the ground; can even fall in densely populated areas, like fragments of another Truong Chinh-5B rocket that crashed on Côte d’Ivoire (Ivory Coast) in May 2020, destroying many buildings, But luck did not cause any casualties. Follow the latest information from the page the East at 11:33 a.m.: The China Space Construction Office announced: fragments of the last compartment of the missile carrying Truong Chinh -5B returned to the atmosphere at 10:24 am. The fall zone was located at 72.47 ° east longitude and 2.65 ° north latitude over the Indian Ocean near the Maldives, most of the equipment was burned down during the reintegration of the atmosphere.

The designer Quach Thai Cong’s sharing: “ The villa of designer Thai Cong is just a walk from his workplace to relax without getting tired. Quiet, isolated, discreet in the facade like many other luxury houses in the same area, but like many other works that Thai Cong has done, he always has a way to surprise visitors. visit with his very sophisticated and delicate arrangement. A green corridor immediately welcomes and opens a discreet path leading into the house, creating an immediate contrast with the lobby, which has been renovated to navigate, creating very tight layers of space. methodical, procedure but not ostentatious. With the intention of directing the guests’ emotions skillfully, the airy – tight space just opens and closes and leads a rich experience. Formal double doors lead the entrance to the living room with the ceiling opening to maximize its height with two large poster paintings of classic movies from the 1920s that homeowners love. The 7th art is also a great inspiration for Thai Cong’s living space, where he can recreate the splendid dream of Gatsby parties, the golden age has long been a sign of luxury. , luxury. Occupying the entire upper floor of the villa is the bedroom – the couple’s only living space – which is truly the heart of the house. Do not hesitate to invest in the experience of waking up in a life that he thinks is the most splendid: “No need to set an alarm clock, not have to hold the phone and drink fresh orange juice every day”. The bathroom is the most beautiful statement – with enough space for a relaxing table and chair, because “why not?” – Thai Cong shrugged and answered like he was calmly at the debates surrounding the “set of principles” of design and behavior in the living space that he and his media team have been working hard to do in recent years. here. Villa Thai Cong is both a place to show off his own talent and unique aesthetic intuition, and an art declaration that this designer has been pursuing throughout his life – a unique beauty, honoring the ultimate standard of classic style. ELLE DECORATION Vietnam, 05/21 “. Overall, the price of the online community is quite confusing After sharing, there were 2 responses from the online community, some expressed admiration for the lavish design but some thought that this design of Thai Cong designer was quite confusing. Specifically, some comments from the online community are quite confusing: ‘I just see a house inside with a lot of expensive stuff, but I can’t see a beautiful house. Except for the swimming pool area “ Too confusing. I think I’m a low-class, uneducated person who is not “luxurious” enough to enjoy this beauty! “Maybe the house is beautiful for everyone, but I keep seeing how messy and heavy the decoration in the house. Only the best corner is the swimming pool, and the feeling left is so suffocating. The day went to work. I’m tired, I have to stay at home at night, I really don’t want to “ “Looking at your design I see wasted space, intricate finishing materials and decor and decor too dazzling, like getting lost in a furniture store. You put too much material on the wall. wasting money while shrinking the area unnecessarily and not necessarily beneficial for the user because industrial finishing materials will contain unhealthy chemicals. Households and decorations are completely confusing plus the reflection effects created by you using more mirror-gloss materials Please quote an image for you to feel for yourself. I don’t like this redundant layout “ “Too many languages ​​and styles mixed in one space, excess experience in the arrangement but lack the core value of the design: not following a style. Certainly the author has a high aesthetic but not the designer. space design, definitely not from an architecte “ Before that, the online community was also stirred up when singer Doan Di Bang revealed that the cost of hiring Thai Cong designer to design for his new house was up to 7.5 billion VND. With this number, it is also enough to see that the design rental cost of designer Nguyen Thai Cong is not cheap. Tam Pham

China’s Truong Chinh 5B missile was launched into space from April 29 New arena between America-China This week, the US and China have repeatedly debated over the warning that the remnants of the Chinese Truong Chinh 5B missile could fall back to Earth. While the US has criticized this as the result of irresponsibility and negligence and predicts serious consequences, China has countered that the West is overdoing and the impact of heavier missile remnants. The 20 tons falling back on Earth is nothing serious. Observing the latest incident, world commentators said that, even when the huge remnant of Truong Chinh 5B’s missile fell to the Earth and caused no consequences, the controversy related to the row. Space between China and America will not end either. On the contrary, this is just the opening for a new “arena” between the two leading economies in the world because they are spending sparingly to increase their presence in the universe. The more space we invest and build, the greater the amount of space waste will be, and the return of giant objects from space will no longer be uncommon. Just over last month, the Chinese National Aerospace Agency also kept an eye on a massive cosmic litter. In particular, the International Space Station (ISS) emits the largest space trash ever, which is the 2.9-ton base of 48 nickel-hydrogen panels. It is expected that the trash will spend 2 to 4 years floating in low Earth orbit before it burns into the atmosphere. The consequences of this discharge are not the same as the discharge of the remnants of the Truong Chinh 5B missile because the object of the Chinese missile weighs more than 20 tons, so it is difficult to burn out, leaving the large structure falling on Earth. However, as soon as the ISS station’s discharge was announced, the China Space News website immediately published an article warning the risk of a 2.9-ton retrograde waste block. “Pray for that waste block not to come back and hit the space station”, according to the article on this website. The problem of litter will be as bad as climate change The South China Post (SCMP) newspaper published this month indicated that China is tracking about 20,000 blocks of space waste, 50% more than a decade ago. ” In the end, the consequence may be that, even if there are no more people performing any more space activity, the total amount of cosmic waste will continue to increase, the door to human space will be completely blocked. – Mr. Feng Hao, an aerospace specialist in China, said Mr. Feng Hao, lead author of the report and his colleagues at the Beijing Institute of Space Systems Engineering, said that the situation of the rapid increase in the amount of waste in the orbit of the Earth is very alarming because that floating object can collide with each other. The scenario above will take place soon and worse when China and the US continue to compete in space. Both have ambitious plans to expand the space program over the next few years. Tens of thousands of satellites have been launched, a lot of large-scale infrastructure built in orbit from Earth to Moon. Feng estimates that by 2033, the geostationary orbit will be crowded, meaning that adding more satellites to orbit will lead to a chain collision. Space litter “could become the same important political issue as the current state of climate change,” said a Beijing-based scientist, who did not want to be identified. According to this scientist, when the important orbits do not have many gaps, tensions between Washington and Beijing, the two countries most active in aerospace operations, will become increasingly fierce. “Beijing may criticize Washington for its cosmic emissions, on the contrary, Washington will limit Beijing’s future space missions. This will cause a profound geopolitical impact, affecting all countries on Earth “, emphasized the anonymous expert. Furthermore, when the US-China confronts, international cooperation related to space waste disposal will inevitably be affected. Not to mention, the situation of sharing space waste tracking information between countries is still superficial, partly because the technology used in the universe is related to the military, so no country wants to share it clearly. . “You can imagine this situation as two people sitting in the front row scrambling for the steering wheel while the car is about to crash into the wall,” the Beijing expert explained. China launched the 5B Truong Chinh missile into space, carrying the first module of the Chinese-made Tian Cung space station, from April 29. This missile has a 1-core configuration for propulsion, so the size of this floor is very large. When completing the task of bringing the missile to, the separated core will be disabled and become a giant mass of cosmic trash. The problem is this trash is spinning in uncontrollable Earth orbit. Expected to fall to Earth as early as today (May 8).

The wood stove in the corner of the 5th floor of Ms. Mai Vuong’s family. In the photo, Ms. Vuong’s mother is wrapping banh chung for Tet. At first, the idea of ​​building a wood stove on the 5th floor of Ms. Vuong was opposed by her husband for fear of fire and explosion, causing heat to pour downstairs … But after hearing her persuasion, Ms. Vuong’s husband – an architect, Find out reasonable solutions for the wood stove on the 5th floor of the house. The kitchen was built with refractory bricks by the family, built away from the wall, creating an open slot to reduce the heat of the oven. Kitchen smoke is led up to the roof through a chimney 1m away from the roof. The stove is in a fixed area, the firewood is kept in a separate area to avoid the ashes scattered on flammable items. At the same time, the whole house is equipped with a smoke alarm system, each floor is equipped with a fire extinguisher. The 5th floor area of ​​Ms. Vuong’s family is also a space with an open side, instead of being enclosed in 4 walls. Here, in addition to the wood stove, she also sets a dining table, grows flowers for family and friends to eat, drink tea, and chat with. On the Facebook group, the AHN account said: “My family is okay, but it’s too dangerous for the surrounding houses if anything happens. My house cooks from itself, the electric system switches itself off and cooks at night. After that, you have to unplug all the wires from the socket “. “The front of the house is empty space, there is no house behind the house with 5 floors”, Ms. Vuong explained before the ideas that the kitchen could endanger the surrounding community. The wood stove is located on the 5th floor with open space. After building a kitchen, she returned to her hometown to buy galangal, rice husks, peanut shells, and collect longan firewood from her garden for fuel. The old cast iron pots in the past were also “spared” to Hanoi to cook rice. “I really like the kitchen up here, so every time I have time I go to the 5th floor to cook for family and friends to come and play. I make all the dishes every day from the kitchen, from cooking rice to fish storage, boiling meat, baking dishes … There are rustic dishes that only wood cookers can do, also my friends come to play at home. For example, burnt rice from a cast iron pot, ”shared Ms. Vuong. Thanks to the wood stove, last Tet, her family was able to cook 4 pots of banh chung. From fried beef … … until fried beans are cooked on a wood stove. The kitchen is built of flame retardant material. The wood stove of Ms. Vuong after sharing on Facebook received many compliments and expressed her excitement. There are also many opinions that the wood stove only satisfies the taste of the country for a moment, but it entails many other inconveniences in cleaning the pots, smoke in the eyes, hot when cooking in the summer, especially. especially the risk of fire and explosion. However, for someone who likes country feeling like Vuong, those shortcomings can be completely overcome. “To me, cooking with wood stove is very relaxing and enjoyable” – Ms. Vuong said.

Mr. Cao Trung Hieu – CEO of Dan Tri Soft, Mr. Ngo Thanh Tung – Deputy General Director of SoftTech Da Nang, consultant on digital transformation strategy Dao Trung Thanh (Photo: Hoa Binh) Just a distant ideal? Regarding the proposal of Mr. Ngo Thanh Tung – Deputy General Director of SoftTech Da Nang, mentioning that there should be a set of criteria for opening an API to share data between businesses, Mr. Cao Trung Hieu – CEO of Dan Tri Soft (TP. Ho Chi Minh City) said: “The regulation of the API Open Criteria is just an idealized desire, but it is difficult to implement in reality”. Explaining more carefully, Mr. Cao Trung Hieu said: “The method of application development via API is a communication method between software, it belongs to IT expertise, and for users only need to know the software. is it useful or not? Big businesses around the world all have their own APIs that can be free or paid, but there will often be some discrepancies between one business and the other. With the same problem solving direction, IT businesses will surely have different ways, using different functions to create solutions to satisfy the problem posed by customers ”. Mr. Cao Trung Hieu gave a specific example: “For example, to make accounting software & comply with the requirements of the Ministry (if any), Dan Tri Soft when developing products have API standards for internal or to To share it outside, other businesses will use other functions as well to solve the same problem. The API integration will be done together by software enterprises to solve a certain customer request, so it is an administrative task to provide an API open criterion to share data. or ineffective for the software business. The essence here is the problem of market demand, assuming customers are using discrete software, these software companies will discuss together to offer an API connection system without a regulation. any key ”. Mr. Cao Trung Hieu – CEO of Dan Tri Soft (HCMC) – Photo: Hoa Binh Mr. Cao Trung Hieu analyzed: “It is easy to say API, but not all programmers and software development companies are capable of making API from the beginning, because it is much more complicated and expensive, but not necessarily. satisfy customer needs more than usual. When they were children, they worked quickly to make a living. When a little bit older, to get 100 customers, they must have the API as prescribed (if there is an administrative regulation as suggested). At that point, rewriting the program with the API would be difficult for them, especially maintaining compatibility with legacy clients (or at least maintaining the software development documentation). How many companies (including big ones) do Vietnam have? Recently, as the press published, Google decided not to use Oracle in the internal system but switched to SAP. The reason is that Oracle does not grant certification for Google’s cloud service to be compatible with the Oracle system. They said that Oracle cloud is competing with Google cloud, so they will not certify competitors … Thus, it can be seen that, if there was no architecture, design from the beginning, it would have to “beat up. “But repairing is even more expensive than making new ones”. There is no set of API criteria Agreeing with Mr. Cao Trung Hieu, consultant of digital transformation strategy Dao Trung Thanh also rejected Mr. Ngo Thanh Tung’s proposal: “What to do with the so-called API criteria set? APIs of Microsoft, Google, IBM, Amazon, SAP, Oracle … all have their own API sets! The problem is that they can publish to other software to use their API functions and thus can integrate system. The purchase of individual software from companies and then integrating is always a headache for the developers ”. Mr. Dao Trung Thanh Mr. Dao Trung Thanh affirmed: “Such a proposal is very impractical! For example, say that the software developed by Viettel and VNPT or FPT is already having API functions and they are certainly different. Then what kind of criteria is agreed? Beating the API over and over? It’s not that simple when the system has millions of lines of code and has to be reworked ”. Mr. Dao Trung Thanh further analyzed: “There are 2 issues, about openness depending on company policies, policies for publishing APIs. Some companies forcefully defend their APIs. For example, Sony typically only makes PlayStation 2’s official API available to registered PlayStation developers. This is because Sony wants to limit who can write games on PlayStation 2, and wants to profit from these people as much as possible. This is often the policy for companies that do not benefit from selling their API implementations. However, PlayStation 3 is fully announced APIs. Some companies offer free APIs. For example, Microsoft publishes almost complete information about APIs, so that software can be written to run on Windows platforms. The sale of third-party software coincides with the purchase of the Microsoft Windows operating system. These are usually the companies that profit from the sale of API implementations ”. Mr. Cao Trung Hieu assessed that, in terms of drug management alone, the data sharing has a positive effect: “All information on circulation and sale of pharmacies and pharmacies is linked to The health department adopts an API method between the software of the health department and the pharmacy management software, helping the management agency get more timely and more honest data ”. “However, it should be understood that this is data sharing according to national standards, not the health ministry opening data API to the outside. As for data connection from pharmacy management software and pharmacy to the medical department software, free software companies choose their own API connection method, as long as the data is in accordance with the regulations of the Ministry of Health. to include in the data system of regulatory agencies. The story of opening API data only concerns IT companies, but for users, they only need the result of convenience thanks to connectivity, stability and software development capabilities ”- Mr. Cao Trung Hieu confirmed.

According to the clip ABC News The dance group’s show was attended by high-ranking officials, including Governor-General of Australia David Hurley and Australian Army Commander-in-Chief Angus Campbell, as well as many other MPs and officials.

On the contrary, the Australian Navy insisted that the performance took place before the officials arrived.

Meanwhile, 101 Doll Squadron, the dance group at the event, also accused ABC News modifications to the clip, leading viewers to assume that high-ranking officials are present while they perform.

“ABC I have to answer because it makes us feel threatened and taken advantage of, ”the dance group announced.

The group said that ABC misleadingly cut the clip while filming the dancer at angles that viewers of the performance would not see.

The video shows a twerk dance aboard an Australian navy ship. Photo: ABC News.

The Australian Navy also shared a video of the official ceremony, which did not include the dance.

After being widely shared on social networks, the clip’s ABC News attracted much criticism from the Australian online community. This scene is compared to the movie The Dictator 2012. The dictator Ali G, the main character of the film, is surrounded by an all-female bodyguard.

Congressman Phillip Thompson, also a veteran, criticized the twerk dance as “unsuitable” for such events. ”

“I think the standard of the Australian military must be higher than that,” he said ABC News.