Sharing the passion of football fans and with the desire to convey and provide readers near and far the latest information of the tournament, Nguoi Lao Dong Newspaper launches a special page about Euro 2020 in the following publications: On the newspaper Nguoi Lao Dong, the special page “Exciting with Euro 2020” will be officially launched from June 11 on pages 8 and 9, with many interesting contents such as: pre-match judgments and comments ; character of the day; Euro and Vietnamese fans…; The authors are football experts: Doan Minh Xuong, Nguyen Hong Pham, Nguyen Viet Thang, Doan Thi Kim Chi… Particularly, the section “Euro 2020 Letter” will be an interesting highlight of the page, by a collaborator of the Nguoi Newspaper. Labor recorded directly from the European turf. The Portuguese team decided to defend the European championship Photo: REUTERS On the Nguoi Lao Dong (nld.com.vn) online newspaper, the Euro 2020 website will continuously update information related to the 24 teams participating in the finals; information before, during and after each match, funny stories on the sidelines… The page is scientifically arranged, convenient to follow with regular categories such as: Euro News, Comments – Expert corner, The Star Euro Stars, Bets – Score… In order to create opportunities for readers who love football to make their judgments, Nguoi Lao Dong Newspaper will organize a contest “Predicting match results”. Readers visit nld.com.vn to predict the fastest and most accurate score results for each match (the prediction portal for each match will close 30 minutes before the ball rolls). Corresponding to each account (based on full name, phone number, email, correct ID/CCCD number provided as a basis for awarding prizes), players are predicted once/match. The prize per game (500,000 VND) is only awarded to 1 reader who predicts the most accurate and fastest results. Particularly for the final match, the question has the “Predict the champion” and “Predict the top scorer”, the reward increases to 2 million VND/match. It is expected that Nguoi Lao Dong Newspaper will also organize talk shows “Exciting with Euro” before each match, broadcast live on the newspaper’s electronic newspaper and social networking platforms for readers to follow. Guest commentators are football experts, celebrities… We invite you to read with Nguoi Lao Dong Newspaper to enjoy the atmosphere of football festivals in Europe to receive many attractive prizes.

The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. The “suspended” regulation for nearly a decade suddenly applied will cause unfairness In fact, the handling of violations of regulations on advertising not in fixed areas “waiting to turn off or open ads on electronic newspapers up to 1.5 seconds” has been regulated since 2013 at Decree No. 158/2013/ND-CP not until Decree No. 38/2021/ND-CP newly issued. The Ministry of Culture, Sports and Tourism, the unit in charge of drafting these documents, said that the provisions of the new Decree have followed the process of the Government. Law on Promulgation of Legal Documents . However, not all policy beneficiaries are aware of the drafts during the consultation process. According to Mr. Tran Trong Dung, Chairman of the Ho Chi Minh City Journalists Association, there are press agencies that have not yet been consulted. The regulation has been in place since 2013 and many press agencies do not know, which can be explained by the fact that advertising has not taken place in accordance with the regulations. Thus, the regulations are set but not enforced, the press has made mistakes for a long time without handling, which means that the law has been inadequate since its issuance. Then suddenly applying it will cause unfairness to advertising on other electronic forms. 1.5 seconds time is not reasonable Studies show that, if an ad attracts attention in the first 5 seconds, readers will decide to continue or not. Research on video advertising by Facebook and Nielsen has also come up with quite interesting numbers that , 47% of the value of a video campaign is transmitted within the first 3 seconds and 74% of the value of a video campaign is communicated through the first 10 seconds. This study also shows: When readers watch the first 3 seconds of a video on Facebook, 65% of these will watch at least 10 seconds, 45% watch 30 seconds. Another Twitter study also found a strong link between watching the first 3 seconds of a video and whether or not viewers watched the entire video. With 1.5 seconds, the viewer only had time to open and close. The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. Commenting on this issue, Mr. Vo Thanh Hai, Director of Viettel Media said that 1.5 seconds is not enough to convey a certain message to viewers. And so viewers will not receive the information they need to decide whether to continue or ignore. “Social networks like Google or Facebook have carefully studied the psychology of viewers so that they give the time to turn on or off ads. Psychological studies have shown that with an ad on or off time of 5-6 seconds, it will make viewers accept it. If the time to turn off or open the ad is too long, it will make the ad viewer inhibit and hate it. Thus, the advertising effect will not be as expected. But if the time to turn on or off the ad is less than 5 seconds, it will not be enough for the ad units to convey their short message to the viewers. Obviously, the terms and conditions need to be carefully studied.” Mr. Hai analyzed. Discrimination will cripple the journalism economy The Ministry of Culture, Sports and Tourism explained that social networks, YouTube are not press agencies, the criteria for operation as well as the audience for participation and interaction are also different. Therefore, the regulation and application of advertising activities on social networks is not the same as that of press agencies. In fact, in terms of content and direction, the Vietnamese revolutionary press has clear operating principles and purposes; comply with legal regulations. In terms of business, competition is fierce; even the mechanism of non-business units is more constrained to the press than other types of enterprises. So, if the legal corridors on advertising keep that mindset, it will cripple the journalism economy. Forecasting difficulties approaching the press in the context that the Covid-19 epidemic has not stopped, some newspapers have stated: “Limit advertising in the press, Google, Facebook are happy to benefit?”, “Rules of the game to eliminate competition”, etc. The chairman of the Ho Chi Minh City Journalists Association described the state of journalism at that time as “shrink”. And Mr. Nguyen Truong Son, Standing Vice President and General Secretary of the Vietnam Advertising Association estimated specific numbers: If these provisions are implemented, more than 80% of advertising revenue now goes to Facebook, Google. Should soon accept and amend Mr. Nguyen Truong Son said that the Vietnam Advertising Association has sent documents to the authorities to soon propose the government to amend the Law on Advertising, creating a legal corridor for the press, media and advertising industry. operate smoothly. “This Law on Advertising has been in effect for nearly 10 years but has not yet imposed a fine on any press agency. Decree 38 is specific and has sanctions. However, the regulation that the timeout to turn off or open ads in a fixed area exceeding 1.5 seconds is inadequate. If the press agency is not fined, it is a violation of the law, but applying sanctions will cause difficulties for the press agency. Mr. Son said. On June 1, the Ministry of Culture, Sports and Tourism said that it will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp the changes of advertising activities, new means and methods of advertising to from there, there are recommendations and proposals to amend the regulations in line with reality in 2022. The Chairman of Ho Chi Minh City Journalists Association stated that there should be more seminars to listen to and exchange ideas from relevant parties. Especially the opinions of the press agencies, in order to develop appropriate guidelines, overcome the inadequacies with the subjects governed by the text and promote the advantages.

From the very first days of its establishment, Clarks has always kept in the brand’s DNA the original values ​​as well as the product quality expressed through meticulousness and dedication. Throughout its nearly 200-year development history, the brand has never forgotten the roots of craftsmanship in each shoe, along with groundbreaking ideas and constant creative efforts. And the Clarks Spring Summer 2021 collection is the affirmative answer to that. Dessert Boot 2 Launched in the early 1950s, Desert Boot quickly captured the minds of millions, and to this day the name remains a global symbol of the British shoe brand. Timeless design, impossibly lightweight feel, but with Clarks, innovation is never enough. This re-release, Clarks promises more groundbreaking innovations to its pride, Desert Boot 2. Dessert Boot 2 Inheriting the advantages of its predecessor and the “new breezes” blown by the company, Desert Boot 2 gives the feet an experience that exceeds expectations. The midsole uses smart OrthoLite technology and a natural rubber sole, which not only optimizes grip, durability and lightness, but more specifically, supports posture correction, adding stability to each step. Craft Run Lace Bearing the look of an authentic running shoe, the Craft Run Lace features an upper hand-finished with the brand’s signature stitches on heritage suede fabric. Not only that, but Craft Run Lace also scores with a rubber outsole, crepe fabric and EVA cushioning. All, have created a perfect shoe in terms of fashion and durability, lightweight. Not stopping there, the mesh lining and shoelaces of Craft Run Lace are also used recycled materials, an effort to reduce the brand’s environmental impact. Craft Run Lace Perform: Tuan Anh

1. Red: Red can make you think of aggression and domination. The researchers found that athletes wearing this color were 5% more likely to win. It activates heart rate and increases testosterone, so it can improve performance. Studies confirm that red color helps to attract men. So if you want attention, girls try red. 2. Purple: Purple is associated with royalty and royal rituals. Besides, it also left an impression of magic. Purple color stimulates creativity and brings peace. If this is your favorite color then you are quite sensitive. 3. Orange: If you like orange and use it a lot, you can be very active. Color is very strong and can be associated with a vibrant social environment. In addition, orange brings excitement and energy. That is probably why many sports teams use it as their uniform. 4. White: People who like white want a sense of satisfaction. They tend to be organized, logical and detailed at work. People who like white often want independence in creating things. 5. Black: People who like black often evoke a sense of luxury and mystery. Black reflects a certain realism and realism to the world, which is why black is used so much by people who need to comply with their workplace dress codes. People who like black often crave control and independence. 6. Blue: The type of person who likes blue can be idealistic, trustworthy, autonomous and thoughtful in his creative work. They tend to pay attention to details, become perfectionists, and have perfect manners. Employers may look for candidates who choose blue outfits for positions that require high stress. 7. Yellow: A person who loves yellow has a craving for adventure. If white is about independence, yellow is about freedom. Color represents humor, nature, optimism and passion. These people tend to be creative but impulsive. 8. Green: We associate green with money and vegetables, but researchers think that people who like green often like outdoor activities and want to have a peaceful life. Green also evokes success, relaxation, and calmness. 9. Pink: People who love pink evoke gentle, feminine colors. This color is also known to be a good mood regulator color and it makes the wearer look softer. Pink is also a symbol of love, sensitivity, generosity, and kindness. Photo: BS. Invite readers to watch the video “Suggest not to dress Lo Hang at Hoan Kiem lake walking street should be understood?”. Source: VTV TSTC.

Founder Vu Phuong Thuy at Duyen Boutique. In the beautiful space of Duyen Boutique, Ms. Vu Phuong Thuy introduces us passionately about each scarf. The scarf is used to make the charm, the scarf can be transformed into a shirt, the scarf in the hair and the framed scarf hanging on the wall like an art-décor … Each Duyen’s scarf is a story told in visual language distilled from the past, such as the picture “Peacock” by Hang Trong, “Ly Hope for the Moon” or “The Poison Pig” Kim Hoang … for traditional handicrafts a new life, both modern, close and luxurious, but also like a cultural business card. STARTING SOURCE OF QUALITY FROM THE PAST It is known that she used to have a long time working as a reporter, television editor. So why did you switch to a very different field of business? When entering the business path, I always have the thought of a journalist who has worked for many years in the field of culture. When I was a reporter at Hanoi Television and VTC Television, I had many opportunities to interact with traditional craftsmen, conveying topics about folk culture to the audience. I especially love the traditional culture of my country, and always want to spread that love to many people. So, whether as a reporter in the past, or as a business person today, I still think my best role is as a “storyteller”, just one way or another. So in the field of design – silk scarf business that you pursue, what story are you trying to tell? The quintessence of Vietnamese culture has always fascinated me. I noticed the generosity and generosity of the Vietnamese people there. That is not a glossy but remote beauty. Drawings in folk paintings, patterns, lines of pots and jars still hide the “rustic” but still delicate enough to feel warm, warm, close and very lively. That is the spirit I want to convey in Duyen silk scarves. In a nutshell, do you want to bring traditional culture into contemporary life through practical objects? But why is it a towel and not a clothes, a tie…? Take a look at my towels, do you see that it has its own style? I also often get asked why not expanding, adding other products to rich, easy to sell. Actually, it’s not about choosing what kind of product is right or what is wrong, nor is it that the business of one thing is right but the general business is wrong. But I want when people talk about silk scarf is to say Duyen, when it comes to me is Duyen. Founder Vu Phuong Thuy The quintessence of Vietnamese culture has always fascinated me. I noticed there the generosity and generosity of the Vietnamese. Drawings in folk paintings, patterns, lines of pots and jars still hide the “rustic” but still delicate enough to feel warm, warm, close and very lively. That is the spirit I want to convey in Duyen silk scarves. And so we have the “Love Story of Heritage and Creation Quintessence”, right? Because there is a brand slogan that has the element of “love story”, the brand name is named “Duyen”? I don’t know if the word Duyen has many meanings in other languages, but in Vietnamese, as you know, the word Duyen has many very nice meanings. I chose the word Duyen because, according to me, the feature of Duyen makes people more attached to it than pure beauty. As in folk paintings, the charm is already in the way of making, in color, in the meaning. We will be the knower of that past quintessence with today’s contemporary creation. The skill of the ancient artist will be matched by the fluttering of the artists of this era … SLOW SLOW IS THE WAY SUITABLE TO HIGH-CLASS PRODUCTS Did you go to a design or business school? Because if you want to embark on something, you have to understand it well … In today’s open age, in my opinion, we do not necessarily start with a certain skill of ourselves. What we need is values, is the core idea. And the right companions will help us go further. I can do 1 thing by myself, but with 1 more valuable companion, 2 people can not only do 2 and will be 3 – 4 things. In Duyen silk scarf segment, I am the person holding the spirit, the brand’s spirit, and the direction of development. And my companions help me realize the idea into a real product. How did you find a team with you to have a team of many different roles and components? My point is relevance is more important than an excellent profile. This is very suitable for small businesses, startups. My staff is small, but multitasking and flexible. Don’t wait for a complete apparatus to be built to get started. Also do not choose people with a high job position history but just choose to follow the correct job description, or set multiple conditions. Because we need companions, we need a team to go together, not a monumental business organization. What were the advantages and disadvantages of the first time in the business? Was Covid-19 a shock to you, when Duyen’s product – which is easily popular with international tourists – suffers from silence due to tourism freezing? Doing business in a field that is not new is a silk scarf is inevitable. But the way of walking slowly, taking care of the product, so that customers have time to feel, experience, love and stick with the brand is still the way that is suitable for a high-end product like Duyen. On the other hand, doing with silk, printing on silk, stitching by hand, are all very elaborate steps that are difficult to do. I had to pay for product testing quite a bit. The product did not print, printed many errors, even finished the product line and then recalled it because the trial was not satisfactory. Regarding customers, as you said, international customers are the right target for products with such cultural elements. Covid-19 has made the market quiet for more than a year, making its voice more easily heard. Europe is also an opportunity. But Duyen is first of all a fashion accessory. I believe that the number of domestic customers looking for a fashion product that embodies a well-liked lifestyle is also significant. And that is also the object of Duyen towels. A young businessman that I interviewed once said: trading cultural products is quite difficult, because there are many meticulous steps that I have to directly engage in, not simply. buying and selling an item for a profit. Therefore, if you want to start, you must first have enough passion … This is absolutely true. I very much share what the young businessman was concerned about. On the other hand, I think her and I both realize that products of cultural value, handmade products need to be carefully crafted and placed in the position of premium products. If we can produce products with a high content of brainpower, creativity and sophistication, then we and our customers are no longer in the position of sellers and buyers, but those who share the same beliefs. passion. If you can be described about your products, what are the factors you like most? 100% natural silk, hand-stitched, or painted from the past? What I am most proud of is the predestination of Duyen! We weren’t the first to make silk scarves. We’re not the first hand-stitched silk scarf brand. We’re also not the only place to put traditional motifs into our products. But look at each of our designs, see how we transform from past patterns, feel how we bring contemporary soul into our products, hear us tell the meaning of each scarf. There are many factors that cannot be formulated to make the spirit of Duyen. DON’T START YOUR BUSINESS ONLY FOR PASSION What kind of women will your customers be? The people who choose Duyen towels are those who seek not only a beautiful and quality product, but also enjoy Duyen’s story. When they take the time to learn the meaning of Vietnamese folk art told through Duyen scarves, that means they are concerned first, and then respectful of things belonging to literary values. chemical, worth living. And I believe, if they choose a Duyen scarf because of its meaning, they will definitely want to share with others about the reasons for their choice. As a result, they also became the spread of traditional values ​​like me. After silk scarf will be the next product? What do you expect in the market for products with traditional cultural elements of Vietnam? Right now I am wholeheartedly devoted to Duyen silk scarf. I think it’s time to properly position the high-end for products with traditional cultural elements. To do so, first of all, the craftsmanship should be preserved intact. Next, there should be more creative stages, designs based on traditional craftsmanship, to enhance the aesthetics, quality and functionality of the product. And to have a market, it is necessary for business people to dare to invest in this difficult area as we are doing. “I always cherished my plan to bring Duyen to the world market. Marketing as a Vietnamese brand name, selling online on e-commerce channels, and gradually making a name for itself. We will tell the world the beauty of Vietnamese traditional quintessence in a very contemporary language ”. With a startup project in the fashion industry, what factors will be the key to success? In my opinion there are two factors you need to keep in mind. The first is that your fashion brand must have a personality. And the second is very important that not everyone understands: fashion is not just about clothes. Products are just one of a series of stages in a fashion business process. What advice would you give to young people who are looking to start up their own businesses, especially if they are women? I just have a little thing to share like this. There will be many people who start with passion, thinking that being able to do what they love is happiness. But when you get to work, you’ll have to deal with a thousand other headaches besides the ones you like. Then passion is good, but don’t take it as your only reason to start a business. In other words, love with reason. Analyze whether that love has a future, whether we have a long way to go with it, is able to bear fruit or not … All of these while not guaranteeing success, but will at least help. I firmly believe to walk. Thank you for taking the time to chat with VnEconomy. Wish you always luck, happiness and success!

With more than 20 years working in the fashion field, combined with a strong passion, the designs of designer Ngo Kim Thoa are always new discoveries, unique but still highly applicable. This female designer – entrepreneur has always wanted to bring the most diverse and beautiful designs to conquer and help women become confident and radiant every day. Inspired by ladies from France who are elegant and luxurious, the designs in this collection blend classic style and modern trend appeal. Each design is a poetic and sweet story that the designer wishes to convey to his muses. Diverse designs help women easily choose for dating, parties, street or event participation. With elegant image and high applicability, the sets in this collection conquer fashion followers by their comfort, convenience and not out of date. The outfits can be mixed easily, this helps the brand conquer a wide range of customers and is voted as the brand that deserves to be invested by women. In 2019, the brand was awarded “The Best Asean Brand Awards 2019” for its efforts in bringing quality fashion products from design to material. Since then, the fashion house continues to make a strong impression on the high-end fashion collections, but the attraction from the collection “Parisian Beauty” is one of the hallmarks that are hard to ignore. Posts : Beautiful Fashion