Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce, her GMV conversion of her e-commerce has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

In retrospect, the flowers that I saw through these few blockbuster street shots seemed to be multiple collisions with him. He is a mixture of those beautiful and simple qualities, and we can always get something from him. But he is also very simple, showing everyone the truest side every time, because no matter which side is him, he is unique. I suddenly understood that Huahua seems to be telling us that fashion is not only a visual appearance, but also an inner color, an atmosphere created from the inside out, and everyone must be different. I have already begun to look forward to it. What kind of image will Hua Chenyu return next time?

Detailed interview content> >> [please click here]

(Text/冰美式图/@我们的街拍时间)

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“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

Produced｜Sohu Technology

Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page

“I want it to fire, but I also want it not to fire”

The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it.

At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years.

Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see.

At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce.

First, let’s look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method.

Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content.

There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years.

Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.”

At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income.

The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem.

For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts.

However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas.

“Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.”

Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.”

From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them.

In addition to commercialization, film producers are also facing more and more difficulties in the production process.

The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large.

Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?”

Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said.

“Personal” business

The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show.

The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said.

Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.”

In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods.

This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits.

But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama.

In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.”

According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce.

In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage.

Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits.

Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry.

(At the request of the interviewee, Chen Ning is a pseudonym)

In recent times, young people with financial success, besides spending more time for themselves to enjoy traveling, shopping or eating luxury. Many young people also reward themselves for their achievements with an authentic destination to show their self-worth. For them, personal space is no longer a story of a bed, a closet or simply a place to sleep and eat. But for this generation, “living space” is the place to help them find energy after a long day of hard work, a place to promote creativity and inspiration for their career, a small corner to live. the most fulfilling, enjoyable and memorable life with loved ones. Generous space nurtures creativity Space of creativity As a person working in the advertising industry, Dinh An has the personality of a creative person. For An, the apartment is not only a place to live, but a private world to balance life and nurture endless creative emotions. The main idea is the subtle minimalism of contemporary style and the breaking of space limitations, bringing a luxurious living experience with bold personality of young people. The apartment is arranged with a seamless space without partitions, combining floor tiles simulating wood, white tiles with accents of raw brick walls, creating a feeling of comfort and generosity. A large window frame replaces the wall connecting the inside and outside space, where every morning An enjoys a cup of coffee watching the pace of life begin. Maybe just that is enough energy for a new day. Peaceful silence in the window Luxurious space in relaxation Born in the highlands, Tue Duyen is used to the house space where there is always sunshine and the scent of flowers and grass every morning. The interior of the house is made of wood, the floor and the walls are pale with the colors of time… When building her own house, Duyen brought those familiar memories into the design idea, covering every little corner of the spirit. Simple and filled with commemorative pieces of furniture. The house is simply designed in the form of small highland villas using white tones as the main theme. The functional spaces maximize open space to get natural light and minimize details to create visual accents connecting with the outside. Although the details are simplified, the architect has cleverly applied the surfaces of natural materials with warm tones such as stone, wood, … and basic shapes to create a distinctive aesthetic of the house. home. Dotted in that space are paintings depicting peaceful life or decorative items that remind of childhood memories. Quiet little corner connecting the soul Beautiful space from “just and enough” Young girl Soty Quynh is a lover of beauty from the “moderate and sufficient” of each element in use. Use white as the main color for the wall and ceiling surfaces to blend with the light brown wood grain tile background, combine the furniture with the same materials and accents in pastel blue and pastel pink to create a minimalist aesthetic. but still stands out elegantly. Despite the modest area, Soty Quynh’s apartment is still full of functional areas in the house such as living room, kitchen and dining area, home office corner, bedroom… The highlight of the apartment is the small corner. dedicated to meditation, a combination of wood-grained brick floors and natural sunlight through sliding windows – where Soty Quynh finds a peaceful place in the middle of the city. Loving beauty and respecting freedom in lifestyle, Eurotile ceramic tile brand has created life-inspired collections (BSTs) aimed at homeowners with high aesthetic taste and high requirements for quality. . Eurotile wishes to become a leading brand in brick design trends, bringing a peaceful, sophisticated and close to nature lifestyle. From the naturalness in colors, the sharpness in the textures, the authenticity in the surface and the reminiscent of deep stories, all of these elements combine to create their own elegance, sophistication and class. for “unique me” spaces in each person’s own home.

Annual global app innovation competition. This year’s version of the competition in the Asia-Pacific (APAC) region will be where contestants in the region showcase their skills and talents to win a prize pool totaling $200,000. Interested candidates can apply for the exam from June 10 to August 20. AppUP Contest 2021 Jury Member This year’s Asia-Pacific region competition will feature 10 award categories – Best App, Best Game, App Award with Biggest Social Impact, Honor App Award and Most Popular App Award; as well as new categories including AppGallery’s Rising Star Award, Best FinTech Innovation Award, Best HMS Core Innovation Award, Outstanding Student Award, and Best Student Award Technology women. 20 featured applications will be selected based on social value, business value, user experience and innovation. Shane Shan, Director of Huawei Consumer Cloud Services in Asia-Pacific, said: “At Huawei, we believe in building an inclusive digital society where technology is open to all. Through Huawei’s easily accessible platforms, development tools and technical resources for everyone, we hope to empower developers at all levels to So at AppsUP 2021, we’ve doubled the number of award categories with new awards specially created to honor student developers, developers, and developers. female developers and new developers entering the HMS mobile ecosystem”. Comprehensive support for developers In addition to the cash prize, AppsUP 2021 offers an opportunity to accelerate the way towards the third largest mobile ecosystem, providing a stepping stone for developers to enter the global market. Participating in the competition and introducing developers’ apps to the AppGallery app store is a launchpad for them to reach more than 730 million Huawei smartphone users globally, and increase their exposure. with potential partners and investors. Candidates in the Asia-Pacific region will enjoy an expanded array of technical support, including hands-on training seminars from top Huawei engineers and guest judges. The finalists may also have the opportunity to participate in a global marketing and communication campaign with Huawei.

According to Boredpanda, Gab Bois (24 years old, living in Montreal, Canada) is a photographer known for his surreal images. Although she only uses ordinary objects in life such as banana peels, nylon bags, water cans…, each of her works brings attractive beauty. With creativity, the world of fashion also becomes especially close under the hands of Gab Bois. Overcoming the barrier from material to practicality, the female photographer skillfully creates costumes or accessories that are imbued with everyday life. Crocodile headbands, mushroom bras and lily shoes are some of the pictures that have caught the eye of the internet. Food is often a subject that is easily included by Gab Bois in his work, followed by common objects such as headphones, screws… Any practical object can become Gab Bois’ creative inspiration. Besides handmade products, she is also not afraid to admit to using photo editing tools. However, her skillful skills make her works come to life as if they were taken directly. “I’ve always been passionate about fashion, especially DIY fashion since I was a child. I would help my mother remove the leaves on the cob and then I would use them to make doll dresses,” said Bois. Explain the origin of surreal fashion ideas. Sharing about the creative process, the 24-year-old female artist said that everything does not always go smoothly. Sometimes, the realization of thoughts encounters many difficulties. In addition, she also often faced the situation of running out of ideas. However, through her works, Bois wants people to have a new look at fashion. In an age where designer clothes and style are so ubiquitous, she wanted to prove that even the most trivial things can be amusing, having to look at them again and again.

5G digital film and television creation cloud platform officially launched

The “5G Digital Film and Television Creation Cloud Platform” covers all aspects of film and television creation, including pre-creative, mid-term shooting, post-production, and distribution derivatives. It is a full-process digital service platform for film and television production, opening up the creation of scene applications and industrial ecology on the digital content cloud. Help Shanghai build a 5G digital film and television innovation application demonstration zone. At present, 5G Digital Film and Television Creation Cloud is accelerating its deployment in the shared space of Pudong International Film and Television Industrial Park. It is expected to be trial-commercialized in the post-production head enterprise project in the second half of the year. It will be opened to the domestic film and television market early next year, which will create a demonstration and leading significance for Pudong. The highland of the digital film and television industry cluster.

Driven by improved quality requirements, changes in computing models, and technical system support, digitization and virtualization technologies are promoting the overall cost reduction and efficiency enhancement of the film and television industry, and it has become an inevitable trend for film and television content production and production to go to the cloud. Cloud-based production is an important and iconic action to promote the digital reengineering of the film industry and improve the overall level of the film industry’s modernization. The production of film and television content on the cloud requires the real integration of the industrialized system of the tool chain on the cloud, and the use of faster and better network, storage, computing and other infrastructures to achieve stronger graphics processing capabilities and smarter auxiliary capabilities, and at the same time Establish an open and safe innovation ecological environment, protect the creative content of film and television creation, and support the development of the ecosystem.

Based on more than 30 years of accumulation in the field of audio and video technology and rich cloud service experience, HUAWEI CLOUD provides infrastructure to meet the requirements of film and television content production, including a high-speed read and write file system, support 4K/8K resolution, 32-bit Cloud workstations with true-color non-destructive display and meeting the requirements of different film and television productions can change and improve the efficiency of film and television production through efficient, agile and open cloud native infrastructure, powerful computing power and flexible storage resources. Mingluo Technology uses the sharing of talents, digital assets, industrial resources, space and equipment to create a film and television cultural and creative ecosystem based on film and television technology as its core services. Shanghai is the birthplace of Chinese film and the highland of cultural industry and film and television content production industry. It is committed to becoming a bridgehead for cultural exchanges and mutual learning between the East and the West, and a bridgehead for Chinese culture to go out. It has the ability to become a benchmark for national film and television production and production. The foundation of the entire industrial chain.

Fang Hongda, General Manager of Shanghai Huawei Cloud, delivered a speech

Fang Hongda, general manager of Shanghai Huawei Cloud, said that in the future, to support continuous innovation in the industry, Huawei Cloud will continue to invest in basic technology research, strengthen the research and development of key root technology capabilities such as digital content modeling, real-time rendering, and virtual production on the cloud to help partners achieve More efficient cloud production will help film production companies realize the entire industry chain “on the cloud” and realize remote collaborative “cloud” production; Huawei Cloud also hopes to continue to cooperate with the Shanghai International Tourism Resort Management Committee and the China Institute of Film Science and Technology , Shanghai Mingluo Film and Television Technology Co., Ltd., and various industry alliances work together to formulate standards for film and television production on the cloud, reshape the production process, release productivity, and drive the industry to develop in a creative-centric direction; at the same time, through the cloud, establish A more open and safe innovative ecological environment to realize the convergence, management and sharing of digital assets, together with partners and all video practitioners, to promote the industrialization of China’s film and television industry.

On June 23, HUAWEI CLOUD TechWave Cloud Native Media Service Special Day will be held online. Shanghai Municipal People’s Government Counselor and National First-Class Director Jiang Haiyang, and Shanghai Mingluo Film Technology Co., Ltd. Chairman Jiang Chuanrong will share cloud technology with film and television. The impact of production, as well as the background and progress of cooperation on the 5G digital film and television creation cloud platform. More cloud-native media service innovative technologies and rich practices will also meet with you, so stay tuned!

Stained glass windows: Of course, not all windows can be made with stained glass. But if there is a chance, why not use it? This option is perfect for small windows on the sunny side of the house. Stained glass windows make the interior feel cozy and make the room look larger. Plants: This solution is great for those who love to see the freshness of indoor plants. Of course, only plants that are resistant to high heat are suitable for placing in windows. But even the toughest plants may not do well in direct sunlight, so this alternative to curtains will only work for windows on the shaded side of your home. String Lights: Who says you can only decorate your windows with string lights at Christmas? In fact, the window is decorated with lights that will make you extremely happy at any time of the year. You can choose the color, brightness, length or number of wires according to your preference. Craft Coating: This idea to decorate your windows is suitable for people who like to do crafts. The coating can be easily removed and reassembled, does not damage the glass and is environmentally friendly. Besides, the method is also quite easy and simple, you only need tulle, starch and water. Frosted or Film Glass: This solution is good for those with windows overlooking the next house or bathroom. A sufficient amount of light penetrates the frosted glass so that the room has enough light, without using curtains. However, you won’t be able to see your surroundings through this glass and if you don’t want to risk and have to change the glass, you can buy a plastic film that can be glued to the window glass. Decorative Film: This is an easy and inexpensive way to cover glass without resorting to curtains. Window films come in a variety of shapes, colors and sizes – from very small and modest panels that cover only a small portion of a window to large and bright panels. For the nursery they can have cartoon characters, for the bedroom they can have a neutral texture. Macrame blinds: Looks like this window decor hasn’t gone out of style yet. If this alternative is right for your interior, then we definitely recommend you to try it, because it is completely unfair that so few people can admire this beauty in their windows now. . You can buy a pre-made macrame curtain or you can make one yourself – as a more fun alternative. Relaxing corner: If you like sitting by the window with a cup of tea and a book, then this option is definitely for you. Sometimes you should risk leaving the window open completely without framing it with any curtains. You can make a large, wide windowsill where you can sit or even lie down comfortably. This solution will be especially good in your interior if your windows are large enough and overlook your own yard or garden.

In 2014, Great Wall Motor said it “temporarily abandoned” its car business. At that time, competition in the car market was extremely fierce. Faced with the continuous downward pressure of joint ventures, the market dividends that independent brands could receive were limited. In order to focus resources on advantageous sectors, Great Wall Motor resolutely chose to temporarily abandon its car business. A few days ago, Li Ruifeng, vice president of Great Wall Motors and general manager of the WEY brand, revealed that Great Wall Motors has restarted the sedan project. The first sedan will be placed under the WEY brand and is scheduled to be released in May this year. First of all, regardless of whether Great Wall Motor’s decision to plunge into the embrace of SUVs was right or wrong, Great Wall Motors now only relies on SUV products. Although not the first, it has indeed been firmly among the top three domestic car companies. This coincides with the critical period when the tank brand is separated from the Wey brand. WEY needs more business support and only relies on high-end urban SUVs. The product line is still slightly monotonous. Diversification will be the way out for the WEY brand to grow. And choosing to enter the car field this year, Great Wall Motors is obviously well prepared. In 2020, the Great Wall lemon, tank, and coffee platforms will be officially released. With the support of intelligent and modular platforms, it will be able to quickly launch a variety of new models to achieve product empowerment, technology empowerment, and rapid coverage of more categories. This is undoubtedly the confidence that Great Wall Motor chose to enter the car market at this time. No company is willing to give up the car production line that is close to hand after working hard to develop a modular architecture, not to mention that the market has been suffering from the absence of cars in the Great Wall for a long time. According to the investment project of Great Wall Taizhou Branch, Great Wall will establish complete vehicle manufacturing and chassis manufacturing projects in Taizhou’s factory. The main models put into production are two sedans, a compact car and a medium-sized car. All models are new energy vehicles and will be driven by pure electric power. In addition, in addition to the gradual maturity of core technologies, Great Wall Motor’s factory layout and dealer layout have matured, and the road for the production of cars has been paved. Let’s look at the domestic car market. Let alone joint venture cars, among the independent brands, Geely Emgrand and Changan Yidong have performed well in the domestic car market. Geely Auto’s Emgrand sales have surpassed 3 million in 2020, with an average monthly sales of more than 10,000; Changan Auto’s sales have remained high since the launch of the Yidong PLUS model, and Changan Yidong surpassed Emgrand in February and March. First place for autonomous cars. Great Wall Motors has entered the sedan project at this time, and has made B-class cars a key model. The opportunity for WEY is obviously great. (Fictional picture of netizens) Only relying on SUV models can be the leading auto company of independent brands. Now that the sedan project is restarted, sales growth is one aspect. Once “abandoning” has achieved Great Wall Motor’s SUV dominance, but now it is regaining the “old dream” of cars, which is even more exciting. What do you think of the upcoming B-class sedan of the WEY brand? Welcome to leave a message below and discuss with us!

The program has “dual goals” including: Protecting the secrets of private life and preventing and dealing with acts of taking advantage of the internet environment to abuse children, in which special attention is paid to equipping children. knowledge and skills appropriate for each age (digital immune system) so that children can self-identify and protect themselves in the online environment. At the same time, the program maintains a healthy network environment, develops an ecosystem of Vietnamese products and applications for children to learn, connect, and entertain creatively. The program sets out a number of specific goals such as: 100% of primary schools, junior high schools, high schools, and child protection and nurturing facilities periodically organize propaganda and education programs for children. knowledge and skills necessary for children to participate in a safe online environment. 100% of children who are victims of abuse in the online environment are supported and intervened at the request of the children themselves or from their relatives and the social community. To achieve the goals, the program will deploy many technical measures, solutions, and technology applications. The program deploys technical solutions to connect, share data, collect and analyze information, monitor compliance with filtering, and remove child abuse content on the network environment; establish friendly information channels to receive and reflect on images, videos and content of child abuse in the online environment; integrate online notification channels on issues related to children in the network environment with the national child protection switchboard number 111. In addition, the program will put into use in the education industry software, information and communication technology applications, scientific repositories, electronic publications to improve the quality of teaching and learning on the Internet. network environment , and at the same time well manage students’ access to the network, innovate the way the school interacts with families and students; contribute to the safe implementation of digital transformation in the field of education and training. The program also encourages and calls for Vietnamese businesses in digital technology, digital content and digital media to develop and master technologies to protect and support children in the online environment and applications and content. help children interact healthy and creative in the online environment.

Illustration. The Prime Minister, on June 1, signed Decision No. 830/QD-TTg approving the program “Protecting and supporting children to interact healthy and creatively in the online environment for the period 2021-2025”. This is the first time that Vietnam has issued a Program at the national level specifically on the issue of child protection in the online environment. The program “Protecting and supporting children to have healthy and creative interactions in the online environment for the period of 2021-2025” aims at dual goals: Protecting the secrets of private life and preventing and dealing with behaviors taking advantage of the online environment to abuse children, with special attention being paid to equipping children with age-appropriate knowledge and skills (digital immune system) so that children can self-identify and be able to ability to protect themselves in the online environment; Maintain a healthy network environment, develop an ecosystem of Vietnamese products and applications for children to learn, connect and entertain in a creative way. The program is highly interdisciplinary with the participation of many state management agencies including: Ministry of Information and Communications, Ministry of Labor – Invalids and Social Affairs, Ministry of Education and Training, Ministry of Public Security; the coordination of socio-political organizations: Vietnam Fatherland Front, Vietnam Women’s Union, Ho Chi Minh Communist Youth Union Central Committee; the participation of information and communication enterprises, press agencies; and especially the involvement of parents, teachers and caregivers. In order to effectively implement the goal of protecting the secrets of private life and preventing and dealing with acts of taking advantage of the cyber environment to abuse children, at the same time, maintaining a healthy online environment and developing the ecosystem. By embracing Vietnamese products and applications for children to learn, connect, and entertain in a creative way, the program has introduced many innovative initiatives, tasks, and breakthrough solutions, specifically: Deploying new technology solutions (artificial intelligence, big data…) to automatically collect and analyze early warning, prevent/handle content that violates the law on children, inappropriate content suitable for children. Establishing and organizing activities of the Network to rescue and protect children in the online environment with the main tasks of raising awareness and sharing experiences of child protection in the online environment; receive, classify, transfer, and promptly handle complaints and problems arising from children in the online environment; Develop and implement programs and activities to support and encourage businesses to develop initiatives and provide information security technical solutions to protect children from interacting safely in the online environment; propose a pilot mechanism to order businesses to provide products and services developed by Vietnamese enterprises to support children’s creative interaction in the online environment. Integrate online notification channels on issues related to children in the online environment with the National Child Protection Switchboard No. 111; towards forming a single application on the network environment to reflect and share issues related to children. Develop and integrate into the educational program the training of “digital skillset” for children by age, including a number of contents and skills such as knowledge about the Internet, social networks; minimum information security skills; protect personal information online; how to recognize when being exploited or violated in the network environment and where information and reflection are needed… Implement technical solutions at schools to monitor, block and filter access to illegal content and inappropriate content for students of each age group. Previously, on May 26, the Minister of Information and Communications issued Decision No. 716/QD-BTTTT on the establishment of a network to rescue and protect children in the online environment. This network with the participation of many agencies, organizations and businesses acts as an interdisciplinary organization, helping the Minister of Information and Communications to enhance the effectiveness and efficiency of state management and real results. performing the tasks of preventing child abuse in the online environment, raising social awareness and creating a safe and healthy online environment for children.

In which, children, digital citizens, enjoy the great achievements of technology and the treasure of human knowledge. However, besides the benefits that technology and the Internet bring, there are countless risks and risks in the online environment, especially for children. This is an existing problem that needs action and strong involvement of agencies, organizations, businesses and the cooperation of the whole society. Today is International Children’s Day, also the first day of Action Month for Children 2021, the Prime Minister signed Decision No. protect and support children to interact in a healthy and creative manner in the online environment for the period of 2021-2025” (hereinafter referred to as the Program). This is the first time that Vietnam has issued a Program at the national level specifically for the protection of children in the online environment. The program has “dual goals” which are: (1) Protecting the secret of private life and preventing and dealing with acts of taking advantage of the online environment to abuse children, with special emphasis on the protection of children. provide children with age-appropriate knowledge and skills (digital immune system) so that children can self-identify and be able to protect themselves in the online environment; (2) Maintain a healthy network environment, develop an ecosystem of Vietnamese products and applications for children to learn, connect and entertain in a creative way. The program is highly interdisciplinary: From the side of state management agencies, there is the participation of the Ministry of Information and Communications, the Ministry of Labor – Invalids and Social Affairs, the Ministry of Education and Training and the Ministry of Public Security; the coordination of socio-political organizations Vietnam Fatherland Front, Vietnam Women’s Union, Ho Chi Minh Communist Youth Union Central Committee; the participation of information and communication enterprises, press agencies; and especially, to implement the Program effectively, it is necessary to involve parents, teachers, and carers. The program offers many initiatives, tasks and breakthrough solutions, including: – Deploy new technology solutions (artificial intelligence, big data…) to automatically collect and analyze early warning, prevent/process content that violates the law on children, illegal content suitable for children. – Establishing and organizing activities of the Network to rescue and protect children in the online environment with the main tasks of raising awareness and sharing experiences of child protection in the online environment; receive, classify, transfer, and promptly handle complaints and problems arising from children in the online environment; and – Develop and implement programs and activities to support and encourage businesses to develop initiatives and provide information security technical solutions to protect children from interacting safely in the online environment; propose a pilot mechanism to order businesses to provide products and services developed by Vietnamese enterprises to support children’s creative interaction in the online environment. – Integrating online notification channels on issues related to children in the network environment with the National Child Protection Switchboard No. 111; towards forming a single application on the network environment to reflect and share issues related to children. – Develop and integrate into the educational program the training of “digital skillset” for children by age, including a number of contents and skills such as knowledge about the Internet, social networks; minimum information security skills; protect personal information online; how to recognize when being exploited or violated in the network environment and where information and reflection are needed… – Implement technical solutions at schools to monitor and block access to illegal content and inappropriate content for students of each age group. The promulgation of the Program is to concretize a step of the implementation of Resolution No. 121/2020/QH14 dated June 19, 2020 of the National Assembly on continuing to strengthen the effectiveness and efficiency of the implementation of policies and laws on child abuse prevention and control; is a strong message, showing the Government’s determination to protect the future generation of digital citizens, towards building and maintaining a safe and healthy online environment for children to unleash their creativity.

The program has “dual goals” including: Protecting the secrets of private life and preventing and dealing with acts of taking advantage of the online environment to abuse children, with special emphasis on equipping children knowledge and skills appropriate for each age (digital immune system) so that children can self-identify and protect themselves in the online environment. The second goal, the program maintains a healthy network environment, develops an ecosystem of Vietnamese products and applications for children to learn, connect, and entertain in a creative way. Program to protect and support children to have healthy and creative interactions in the online environment for the period of 2021-2025 It is considered to be highly interdisciplinary with the participation of the Ministry of Information and Communications, the Ministry of Labor, War Invalids and Social Affairs, the Ministry of Education and Training and the Ministry of Public Security. In addition, the program also received the coordination of socio-political organizations, Vietnam Fatherland Front, Vietnam Women’s Union, Ho Chi Minh Communist Youth Union Central Committee. Information and communication enterprises, press agencies also participate and implement the program. The program also introduced many breakthrough initiatives, tasks and solutions. One of them is deploying new technology solutions (artificial intelligence, big data…) to automatically collect and analyze early warning, prevent/process content that violates the law on children , the content is not suitable for children. The program to establish and organize activities of the Network to rescue and protect children in the online environment with the main tasks of raising awareness and sharing experiences of child protection in the online environment; receive, classify, transfer, and promptly handle complaints and problems arising from children in the online environment. Develop and implement programs and activities to support and encourage enterprises to develop initiatives and provide information security technical solutions to protect children from interacting safely in the online environment; propose a pilot mechanism to order businesses to provide products and services developed by Vietnamese enterprises to support children’s creative interaction in the online environment. Integrate online notification channels on issues related to children in the online environment with the National Child Protection Switchboard No. 111; towards forming a single application on the network environment to reflect and share issues related to children. Develop and integrate into the educational program the training of “digital skills” for children by age, including a number of contents and skills such as knowledge about the Internet, social networks; minimum information security skills; protect personal information online; how to recognize when being exploited or violated in the network environment and where information and reflection are needed… Implement technical solutions at schools to monitor, block and filter access to illegal content and inappropriate content for students of each age group. The promulgation of the above program is to concretize a step of the implementation of Resolution No. 121/2020/QH14 dated June 19, 2020 of the National Assembly on continuing to strengthen the effectiveness and efficiency of the implementation of policies and laws. law on the prevention and control of child abuse. This move is also a strong message, demonstrating the Government’s determination to protect the future generation of digital citizens, towards building and maintaining a safe and healthy online environment for children to unleash their creativity. create. Nguyen Son The entire Program ‘Protecting and supporting children to have healthy and creative interactions on the internet’ ‘

Meanwhile, there is an inexhaustible source of energy, which is solar energy, which is being used in many constructions serving human life. The use of hot water by solar energy has also been implemented, but in unstable weather areas such as central provinces, especially Quang Binh, it is difficult to apply solar energy to generate electricity. Year-round hot water for daily living. Two children Dinh Thi Kim Oanh and Kaohsiung Cuong with the structural diagram of a solar water heater product. To solve this problem, Dinh Thi Kim Oanh, a student of class 12B and Kaohsiung Cuong, a student of class 12A, Trung Hoa Middle School and High School together with teacher Dinh Ngoc Trai researched and manufactured ordinary products. hot water by combining a solar water heater with an electric water heater. The principle of operation of this device is: the output of the solar water heater will be put through the inlet of the electric water heater, the output of the electric water heater will be brought down to the faucet. to use. The electricity supplied to the electric water heater is controlled by a controller with a temperature sensor. The temperature sensor head is located in the heart of the solar water heater. If the temperature in the solar water heater reaches 40 degrees Celsius or more (this temperature value can be adjusted), the controller will control the relay to disconnect the power to the electric water heater. At this time, hot water from the solar water heater flows through the electric water heater and flows down the faucet for use. If the temperature in the solar water heater is lower than 40 degrees Celsius, the controller will control the relay to power on the electric water heater. At this time, the water from the solar water heater flows through the electric water heater, here, the water will be heated to a certain temperature (depending on the user’s adjustment) and flows down the faucet for use. . The amount of electricity used to heat the water will be less because the water in the solar water heater itself is already heated more than normal water (during sunny days or hot temperatures). According to Kaohsiung, the outstanding advantage of this product is that it has come up with a solution to use solar water heaters in unstable rainy and sunny areas, namely the combination of using between the solar water heater and the electric water heater in a reasonable way. The power supply to the electric water heater is controlled to close and disconnect automatically on the basis of recognizing the water temperature in the solar water heater. This is the outstanding feature of the product, which helps to maximize the amount of electricity used to heat water. Without this automatic controller, according to habit, users will turn on the attomat to have hot water but forget that that day, it was sunny and there was hot water in the solar water heater. This habit will consume an unnecessary amount of power. But if there is this controller, the power supply for the electric water heater is fully automatic and scientific, depending on the water temperature in the solar water heater. Only when the temperature of the water in the solar water heater is too low (below 40 degrees Celsius), then the controller will output a signal to the relay to close the electric lock to supply power to the electric water heater. to boil water. Currently, the demand for hot water in daily life is very large. Therefore, in areas with erratic rainy and sunny weather that must use an electric water heater, the monthly electricity consumption is not small. But if installed in combination with another solar water heater, can significantly save monthly electricity consumption. According to the current quote, a 130l solar water heater (for a family of about 5 people) costs from 3.7 million VND, with a warranty of up to 5 years, a lifespan from 10 years to 15 years. The low initial cost but can be used for a long time and help consumers use hot water all year round without having to pay a lot of electricity bills is the obvious economic benefit of the project. Moreover, solar energy is a clean energy source that does not pollute the environment, therefore, if the product of the project is widely used, it will contribute to environmental protection. “We are very confident with this topic, because after completing the project, we were facilitated by our parents to install it right in our family to use. We are ready to support and guide the design and installation stages for families who need to use solar water heaters. Hopefully, our project will receive the investment of businesses to make products that are both technical and cheap to serve the needs of the people,” shared Dinh Thi Kim Oanh.

Automatic brick production line of Dat Viet Tile Joint Stock Company. Over the years, Quang Ninh province has many policies to support and develop science and technology enterprises (Science and Technology). Up to now, the province has the fourth largest number of science and technology enterprises nationwide, with 18 enterprises and 172 products formed from the results of science and technology research. Sharing about the results of promoting the development of science and technology enterprises, Director of the Quang Ninh Department of Science and Technology Hoang Ba Nam said: The Department of Science and Technology has selected 80 potential enterprises in the area to develop into a successful business. science and technology enterprises. The Department has coordinated with relevant units to work directly with businesses to guide and advise businesses to complete the application for certification of science and technology enterprises. In addition, the provincial advisors support potential businesses in advanced technology chains, new technology transfer, training, management, business operation… to develop new products of high value. competition in the market. 18 enterprises achieved science and technology enterprises in the fields of: industrial production, construction; agriculture, forestry and fishery; medical, pharmaceutical and food processing. With the multifaceted support of the province, science and technology enterprises have boldly invested in technological innovation to improve the quality and value of products; actively invest in research to create new varieties and products with high added value. For example, Dat Viet Brick and Tile Joint Stock Company has applied mechanization and automation, ensuring stable production regardless of seasons and weather. At the company’s factory, the entire process is completely autonomous, the processing of extrusion molds is due to investment in automatic lathes and milling machines; loading and unloading brick products by robots, reducing labor intensity for workers. Deputy General Director of Dat Viet Brick and Tile Joint Stock Company Nguyen Duy Tan said that due to investment in modern technology and equipment, product quality has been improved, the company has exported bricks and tiles to 51 countries and territories. territory. Up to now, the company has won the Vietnam Gold Star Award three times (2012, 2015, 2018); 2014 won the Red Star Award; in 2015 was in the top 500 enterprises with the fastest growth rate in Vietnam. In 2015 won the Silver Award and in 2016 won the National Quality Gold Award… Or Dong Bac Medicinal Plant Cultivation, Production and Processing Co., Ltd. has completed and developed a closed production and processing process from from incubation, rearing to production and processing of products on modern production lines. Currently, the company has nine OCOP certified herbal products and is rated four stars. In 2020, the company has invested more than 10 billion VND in building a pharmaceutical factory that meets GMP standards. Quang Vinh Co., Ltd., after implementing a project to apply advanced ceramic production technology, has reduced the amount of gas by 30% by recovering excess heat in the kiln to dry wood products. In the field of agriculture, Quang Ninh Seed Joint Stock Company is evaluated as a unit that performs well in scientific research tasks. General Director of the Company Tran Thi Hong said: Over the past time, the company has researched, selected, created and tested many varieties of rice, including 14 rice varieties recognized by the Ministry of Agriculture and Rural Development. Many rice varieties of the company have become the main varieties of Quang Ninh and many other provinces and cities. Particularly in Quang Ninh, the rice varieties researched by the company are applied and planted on 39,000 hectares, accounting for 70% of the province’s rice area, the yield increased from 7 to 9 quintals/ha. Thanks to the policies to encourage enterprises to be creative, improve productivity and product quality of Quang Ninh province, many inventions and useful solutions of science and technology enterprises have been applied to production, bringing about effective results. high economic. The invention of the author Dinh Van Giang (Tri Dat Mechanical Science and Technology Co., Ltd.) has been applied to production and commercialization on the market, the product has been present in 63 provinces and cities in the country. and exported to Laos. The invention of the author Dinh Thai Minh (Dat Minh Ha Joint Stock Company) has been commercialized and transferred to coal companies, worth billions of dong. Dat Minh Ha Joint Stock Company’s invention of producing a tarpaulin system for aquaculture has been applied and built into a project under the Intellectual Property Development Program for the period 2016 – 2020 of the National Office of Intellectual Property. wisdom… Evaluating activities to support science and technology enterprises, Director of Quang Ninh Department of Science and Technology Hoang Ba Nam said: The organization of the scientific and technological apparatus has made many changes in the direction of clear people, clear jobs. . At the departments, branches and localities, leaders are arranged to be in charge, assign staff to monitor science and technology of the unit; Annually, proactively propose and incorporate science and technology tasks into professional work programs and plans of agencies and units. Mechanisms and policies to encourage and support enterprises to invest in research, innovation and application of science and technology have actively contributed to helping enterprises improve productivity and quality of products and services. Many enterprises have actively cooperated with science and technology organizations, scientists, and established their own science and technology development funds to carry out science and technology tasks effectively.

In recent days, Jean Paul Gaultier has made world fashionistas question the meaning behind a post with only the words “The End” and the biography line “The end”. of an era” (end of an era). It turns out this is the beginning of a whole new Jean Paul Gaultier look with the return of the Ready-to-wear line after 6 years. The first comeback Ready-to-wear collection titled “Les Marins” will be released online on May 28. To complete this collection, the fashion house collaborated with 5 other designers including Ottolinger, Palomo Spain, Nicola Lecourt Mansion, Alan Crocetti and Marvin M’Toumo to jointly renew the imprint of founder Jean Paul Gaultier for their designs. surname. In particular, the Gaultier “branded” navy breton stripe will still be the highlight throughout the collection. To ensure that these heritage values ​​continue to be inherited and promoted by the next generation, designer Florence Tétier was appointed as the new Creative Director for Jean Paul Gaultier’s next journey. Sharing about this comeback, designer Florence Tétier confided: Everyone simply wants to wear Gaultier’s clothes “. Therefore, the decision to return to Ready-to-wear not only satisfies the admirers of Jean Paul Gaultier’s famous marine-inspired designs, but also marks a new and promising transformation. brand in the future. Designer Florence Tétier will assume the position of Creative Director at Jean Paul Gaultier. Posts: To Hoang Bao

Recognizing the importance of developing the science and technology market, the Hanoi Party Committee (XVII session) issued Program No. 07-CTr/TU (March 17, 2021) on “Promoting development development of science, technology and innovation in Hanoi city in the period of 2021-2025.” Accordingly, one of the important requirements is to soon build a Hanoi technology trading floor, moving forward. As a national technology exchange, connecting with major technology centers of the world, implementing this task, Hanoi city has assigned the Hanoi Department of Science and Technology to develop the “Project to build a project” building and operating the technology trading floor of Hanoi city”. Technology exchanges play a core role in the development of the science and technology market. In the context that the Fourth Industrial Revolution is taking place strongly, when building the Hanoi technology exchange, it is necessary to ensure all modern features of technology – techniques, most convenient for users. , bringing real benefits to the participants. In addition, there should be a connection with domestic and international exchanges, creating an organic link between research and application of scientific and technological results, commercialization of scientific and technological products. … For the exchange to work effectively, the participation of businesses, scientists, research institutes and universities is essential. The business community needs to improve the quality of governance, build a suitable human resource; actively “shake hands” with universities and research institutes to closely follow market demand and create products with high technology content. At the same time, it is necessary to ensure close association with intermediary organizations and scientists, improve the capacity to absorb, master and apply new technologies. Another important requirement is to focus on the human factor. For the field of science and technology, market development personnel will have more special requirements than other fields, not only needing knowledge of business and law but also knowledge of science, technology… Therefore, it is necessary to have attractive mechanisms and policies to attract a team of good experts, capable of consulting, closely connecting supply – demand; trained human resources with expertise and skills to effectively manage and operate the trading floor. The Hanoi Technology Exchange, which is built and soon comes into operation, will contribute to promoting the science, technology and innovation market. This will be the main driving force for the capital’s socio-economic development in the coming time.

Recently, Quynh Hoa (born in 1987, content creator, currently living in Japan) made people admire when she showed off a series of boxed lunches that she prepared by herself for her husband to bring to work. At a glance, it can be seen that each rice dish that she makes is filled with all kinds of savory dishes, stir-fries, vegetables and delicious desserts, harmonious in color and properly balanced in nutrition. It can be seen that Quynh Hoa is also very diligent in changing dishes so that her husband doesn’t get bored. Contact Quynh Hoa, she shared: ”I have a husband who likes to eat his wife’s cooking, although his wife cooks for whatever he eats, he has never criticized but is a picky eater. My husband likes to eat meat, rarely eats seafood, rarely eats vegetables (especially cabbage, water spinach, green beans) so I try to put on the menu the dishes he likes but think of a different way to cook it, change the food. menu so that her husband does not get bored and try to put all kinds of fish on the menu to have enough quality. Because my husband is lazy to eat vegetables, every day besides lunch, I squeeze more vegetables for him to drink.” Just glance at the lunch boxes cooked by Quynh Hoa, anyone will immediately feel craving. The food is very diverse and colorful, so it looks very eye-catching. Each lunch box that Quynh Hoa makes for her husband to bring to work costs an average of about 100,000 VND. It is known that every week, she often goes to the supermarket to buy meat and fish at the weekend to prepare, divide and calculate the menu for each family meal to help save cooking time. Every day, after cooking dinner, she will prepare and prepare ingredients for the next morning. That’s why it usually takes her only about 30 minutes to cook a box of rice. Her lunch box menu also has enough vegetables, meat, starch and fruit for dessert, ensuring both delicious and nutritious food. She is also extremely psychological when changing dishes every day for her husband, not letting any dishes be duplicated. Normally, each lunch box made by Quynh Hoa will have enough savory dishes, vegetables and soup. Because her husband doesn’t like seafood and eats few vegetables, she usually cooks 1 meat dish and 1 fish dish, boiled or fried vegetables. When I see less green, I will squeeze more vegetables for my husband to drink. She prepares dishes according to Vietnamese spices because her husband prefers Vietnamese rice to Japanese rice. My wife cooks rice for me to bring to work, my husband is very happy, every day he texts to comment on how the rice is today and hope to have something next time. Quynh Hoa and her husband are currently living in Japan. They have been married for 9 years. Currently, Quynh Hoa is working as a content creator. Let’s see more of Quynh Hoa’s lunch boxes! Nguyen Tinh Photo: NVCC

In 2021, Vietnam Science and Technology Day 18/5 has the theme “Science, technology and innovation – Arousing aspirations, creating the future”. The Ministry of Science and Technology requires activities to celebrate Vietnam Science and Technology Day 2021 to be meaningful, practical, economical and effective; strengthen the application of information technology to connect and spread activities to celebrate Vietnam Science and Technology Day 2021 nationwide. Vietnam Science and Technology Day 2021 has the theme “Science, technology and innovation – Arousing aspirations, creating the future”. Accordingly, continue to propagate and disseminate the purpose and meaning of Vietnam Science and Technology Day; activities of science, technology and innovation in the period of 2020 – 2021. Honoring the process of labor, creativity and dedication of the team of Vietnamese S&T intellectuals; propagandize mechanisms and policies to attract overseas Vietnamese S&T individuals and foreign experts to participate in S&T activities in Vietnam, arouse Vietnamese intellectual pride, and create strength. aggregate to serve the development of science and technology of the country. Introduce newly promulgated policies and laws to develop and apply science and technology, support start-ups to innovate and improve productivity based on science and technology and innovation; major objectives and orientations of national strategies and programs on S&T up to 2030. At the same time, information on outstanding scientific and technological achievements serving the socio-economic development tasks of ministries, branches and localities and practical contributions of science and technology in the implementation of urgent tasks such as prevention, fight against the COVID-19 epidemic; achievements of the fourth industrial revolution in all areas of social life, focusing on key industries and fields with potential and advantages to serve as a driving force for growth in the spirit of catching up. , go along and strive to be ahead in some areas compared to the region and the world. In particular, closely follow the viewpoints, goals, directions, tasks and solutions on S&T content and innovation in the Resolution of the 13th National Congress of the Party and the Economic Development Strategy. – 10-year society for the period of 2021 – 2030 to develop and implement an appropriate and effective communication plan. Science and Technology Day aims to honor and honor scientists, science and technology staff, and disseminate scientific and technological achievements. (Photo: TH) According to the Ministry of Science and Technology, depending on the development of the COVID-19 epidemic, many activities are expected to celebrate Science and Technology Day either directly or online, such as: Organizing information activities, propagating and disseminating laws. S&T, the role of S&T and activities of science, technology and innovation; issue a special issue to celebrate Vietnam Science and Technology Day; organize exhibitions of scientific research results and initiatives of students and young research groups at institutes, schools, science and technology organizations, enterprises; launching scientific research movements, promoting technical improvement initiatives of researchers, pupils, students and people from all walks of life, launching a movement to improve productivity and quality at enterprises ; organize commendation or request competent authorities to reward outstanding individuals who have made great contributions to the cause of science and technology development of ministries, branches, localities and agencies on the occasion of Vietnam Science and Technology Day; organizing a series of events to celebrate Vietnam Science and Technology Day, meeting programs; exchanges between S&T managers, scientists with students, students, inventors in the areas of provinces and centrally run cities… On June 18, 2013, at the 5th session, the XIII National Assembly passed the Law on Science and Technology and unanimously selected May 18 every year as Vietnam Science and Technology Day (as defined in Article 7, the amended Law on Science and Technology, which was amended by the National Assembly on June 18, 2013). approved in 2013 – Law No. 29/2013/QH13). In the past 8 years, May 18 has become a traditional day, an important festival for people doing scientific research, scientific management, and businesses with innovative spirit; is an annual meeting place for the science and technology community across the country to organize meaningful events. Thereby, raising awareness and arousing pride in Vietnamese intelligence, passion for creative work among all classes of people, especially the young Vietnamese generation in the process of construction and development. country; praising and honoring scientists, science and technology staff; propagating and disseminating scientific and technological achievements, results of innovation activities, raising the role and position of science and technology…

And to compete with TikTok, YouTube decided to set up a fund to pay video content creators with the most visitors every month. The fund initially has $100 million and will begin paying out in the next few months. This amount will attract many users and video content creators who post to Shorts, especially those who are famous, influential and have many followers. The beta version of Shorts was launched in the US at the beginning of the year and then officially opened to all US users in early May. YouTube earned $6.01 billion from advertising in the first quarter of 2021 Over the past few years, TikTok has achieved rapid success in popularity. This short video maker application has been downloaded more than 2 billion times globally and many tech giants are not ignoring this attractive market. As the short video market has become more and more crowded, major platforms have used creator support funds to attract more users. TikTok launched a content creator fund, which subsequently increased its investment in the US to US$1 billion over three years. Snap rewards users who publish top-level content on Spotlight with a reward of $1 million per day. Similar to TikTok, the Shorts feature on YouTube allows users to create a 15-second video, along with a lot of video editing tools, interesting effects or sounds to add to the video. In particular, the application also has a time-stop function so that the phone automatically stops the video recording mode without the content creator having to press any action. Shorts’ advantage over TikTok is that the platform already has 100,000 licensed tracks available. YouTube is also working with music artists and publishers to enrich the music store. Besides, Shorts is a function built into YouTube, so it will take advantage of the 2 billion monthly YouTube viewers. YouTube also updated a dedicated section for Shorts short videos, which can be scrolled vertically to cycle through new videos like TikTok. In its first-quarter 2021 earnings report, Google’s parent company Alphabet said YouTube earned $6.01 billion from advertising, up nearly 50% from the same period last year.

Strengthening the material and technical foundations of S&T enterprises, contributing to promoting the creative potential of the S&T team. According to statistics from the Department of Science and Technology, the province currently has over 3,116 staff members engaged in scientific research and technology development (equivalent to 1,229 full-time researchers, reaching 3.5 people per ten thousand people), an increase 8% compared to 2015; the staff of science and technology in science and technology organizations is 1,706 people (including 201 doctors, 706 masters, 23 associate professors). Human resources with doctoral degrees are mainly concentrated in higher education institutions (universities) (2 higher education institutions have 191 doctorates, 8 research and development organizations have 2 doctorates – at the Institute of Agriculture Thanh Hoa; 29 organizations of science and technology, science and technology services with 8 doctorates). The increase in quantity and quality of human resources in science and technology in recent years have contributed significantly to socio-economic development in all fields of science, engineering and technology. natural sciences, social sciences and humanities… For example, in the field of engineering, technology has researched and applied many technical advances in the production of building materials and handicrafts. , preserving agricultural products after harvest, contributing to diversifying products, increasing productivity, and lowering product costs. The field of medicine and pharmacy has also researched and applied technology in the diagnosis, detection, prevention and treatment of diseases, assessing the situation of a number of diseases in the community, which tend to increase along with changes in the environment, climate and environment. Queen. Typically, open-heart surgery techniques at the Provincial General Hospital; Laparoscopic surgery combined with open surgery to treat non-anal malformations and blood replacement techniques for neonatal jaundice by automatic method at Children’s Hospital; Corneal transplant technique at Thanh Hoa Eye Hospital. In agriculture, a number of high-quality and productive plant varieties and livestock breeds, some advanced techniques have been transferred to the province, such as: fragrant rice, short-term rice, salt-tolerant rice; varieties of maize, green beans, soybeans, peanuts; high-tech products such as Kim Hoang melon, V2 seedless orange… The results of the strengthening of research and application of science and technology in various fields have made important contributions to the development of economic regions. – Social, key economic regions, bringing into play the advantages and potentials of localities. According to the assessment of functional sectors, in general, the S&T staff has actively participated in teaching and scientific research activities at universities, and S&T research at non-business units and enterprises. science and technology industry… In the course of work, the staff of science and technology, on the basis of their capacity and professional qualifications, have been arranged and used by agencies and units to preside over S&T tasks; supporting individuals in S&T activities to participate in domestic and international scientific conferences; participate in programs and projects of investment and cooperation in science and technology; critique the socio-economic development projects and plannings of the province…, contribute to improving the quality of programs, schemes and policies promulgated by the Provincial Party Committee, People’s Council and People’s Committee. Along with that, professional agencies have also built a database of S&T experts to join specialized S&T councils; participate in solving local S&T issues; at the same time, gather and attract many highly qualified S&T staff who have reached the end of their working age to participate in S&T research and training. Besides the achievements, the province’s S&T human resources still have limitations, such as, S&T human resources, although increasing in quantity and quality, are still small, not commensurate with the potential and development requirements. socio-economic development of the province. There is a shortage of leading officials and experts in high-level technology fields. S&T human resources are unevenly distributed, the structure and qualifications are not reasonable by region, region and field of operation; most of them are concentrated in the state sector, urban areas, private sectors, enterprises and rural areas are still low… The spirit of research cooperation and teamwork skills of the S&T force is still limited. Some branches and localities have not yet paid attention to and enlisted scientific human resources from the central government. Policies to attract, employ and reward S&T staff are slow to be renewed, inconsistent and ineffective. Some research works are still limited in quality, with low scientific content… Currently, the fourth industrial revolution and the process of extensive international integration have been posing many problems for the development of S&T human resources of the province in particular and the country in general. The explosive development of interdisciplinary, multi-industry and cross-sectoral technologies of the fourth industrial revolution not only brings opportunities but also poses great challenges for construction and development requirements. S&T human resources. Machines and artificial intelligence replacing human power will lead to the inevitable consequence that the demand for low-skilled cheap labor will give way to the demand for high-qualified human resources. Therefore, more than ever, the requirement to develop S&T human resources becomes more urgent. In particular, the process of comprehensive international integration is demanding that S&T human resources have global skills, update and keep up with new trends in the development of science and technology. Facing difficulties and challenges, in order to create a breakthrough in the development of S&T human resources to meet development requirements in the new situation, it requires functional sectors, committees and authorities at all levels to perform synchronously. many solutions such as raising awareness and renewing thinking for staff doing state management of science and technology. Develop a strategy and long-term vision on the creation of S&T human resources, in which the focus is on developing high-quality S&T human resources in association with the local socio-economic development strategy. Promoting the development of S&T human resources, including training and retraining associated with using and appreciating talents; well implement policies to nurture talents for young scientists. In addition, continuing to pay attention to sending S&T human resources to practice and work at international organizations, research institutes and universities abroad; strengthen bilateral and multilateral international academic exchanges and exchanges. At the same time, building a network of research cooperation with foreign scientists and expanding training programs abroad, so that S&T staff can experience the international academic environment and be trained in activities. international research and development. Along with the well implementation of mechanisms and policies, it is necessary to promote socialization and effectively mobilize investment resources outside the state budget, especially from enterprises for training, retraining and development activities. S&T human resources. Increase mobilization of non-budget investment to develop potentials, especially material and technical foundations of S&T organizations, contributing to improving working conditions for S&T human resources. Thereby, promoting the creative potential of the S&T team, serving the cause of industrialization and modernization of the homeland and the country.

The contest aims to raise awareness and promote creativity of union officials, union members, students, youth and the community in proposing ideas, solutions, and policy recommendations to respond to climate change. post in Vietnam. Participants are Vietnamese young people aged between 16 and 35, currently living in the territory of Vietnam. The contest entry is a presentation of ideas, creative solutions, policy recommendations and 1 clip illustrating some of the following topics: Youth with creative communication solutions to improve knowledge about Climate Change; creative youth with solutions to mitigate climate change or reduce greenhouse gas emissions; youth start-ups with responsible business solutions to climate change; Youth design solutions to adapt to climate change and natural disasters in favor of nature and rely on nature. The organizers will mark and select 10 excellent entries to participate in the final round. Time to receive entries from May 17 to the end of July 25; The final round is expected to be held in August. The Central Committee of the Youth Union assigned the provinces, city unions and delegations directly under them to communicate the contest plan on the media; encourage union members and young people to participate in competitions. VT

Increase investment in innovation About 36.4% of the total of more than 350,000 enterprises in Ho Chi Minh City have applied science – technology and innovation. Mr. Le Xuan Dinh, Deputy Minister of Science and Technology affirmed that the creative capacity of Ho Chi Minh City represents a very important part of the creative capacity of the nation. Therefore, it is very important to pay attention to developing the scientific and technological potential of Ho Chi Minh City in the coming period. From the background of science – technology, will make a change in the quality of economic growth of the City. The background of science and technology is reflected in the number of human resources participating in this field, the level of investment in scientific research and innovation activities in businesses and the startup community. If 5 years ago, the concept of start-up and start-up was new, now, this community is growing rapidly in both quantity and quality. Deputy Minister Le Xuan Dinh assessed that Ho Chi Minh City is a pioneer in the country in the start-up movement. According to data from the Department of Science and Technology of Ho Chi Minh City, in the past 5 years, Ho Chi Minh City has become the cradle of direct and indirect support for nearly 1,840 start-up projects in the stages of product completion, completion Adjusting business models, connecting domestic and foreign markets, providing financial advice, developing startup ideas, etc. Along with that, more than 1,000 events were held in the area to connect individuals, organizations, and innovative start-ups with experts, advisors, investment funds and markets through forums. forums, conferences/workshops… “The ecosystem supporting innovation startups in Ho Chi Minh City is the most comprehensively developed in Vietnam, with all components. Therefore, it is necessary to continue to invest and develop this community further”, emphasized Deputy Minister Le Xuan Dinh. Science Development Fund can invest in start-ups Ho Chi Minh City has set a target that by the end of 2025, it will support to improve innovation capacity for 3,000 businesses; support incubating and developing 1,000 innovative start-up projects; supporting the development of 100 innovative start-ups to access venture capital. However, HCMC only supports incubators and events; Direct support activities for start-ups are limited in both direct funding and tax policy. In addition to the start-up group, the promotion of small and medium-sized enterprises to set up funds for science and technology development also needs to be increased. Science and technology development fund is a fund set up by enterprises to invest in scientific research and technological development. This fund is often used to build laboratories; purchase machinery and equipment for research and development (R&D); buy technology copyrights, industrial designs… According to the Department of Science and Technology of Ho Chi Minh City, as of October 2020, in Ho Chi Minh City, only 121 enterprises have set aside a fund for science and technology development with a total amount of more than VND 4,400 billion. . These numbers need to be increased. Leaders of the Ministry of Science and Technology said that in the coming time, the Ministry of Science and Technology and the Ministry of Finance will finalize regulations on the use of science and technology development funds in enterprises. Currently, enterprises often use science and technology development funds to conduct R&D activities, while this fund needs to be used for all activities to support innovation, businesses can use this fund to invest. for start-ups. Therefore, perfecting the regulations on the use of science and technology development funds is also one of the solutions to promote startups.

The music scene revolves around the phrase “Gucci” like “ Gucci Gang “,” Green Gucci Suit “, Gucci Flip Flops “… Being used at the BST launch show shows that Gucci is not only an influential brand in the billion-dollar fashion industry, but also contributes a significant part to trendy Pop culture. Above all else, Creative Director Alessandro Michele wants to honor the horse’s mythology and the fashion house’s 100-year heritage. In the release of the Gucci Aria BST over 15 minutes long, bearing the hallmarks of the 90s, classic retro-oriented outfits appear extremely generous and powerful one after another. Of course, if merely praising the 100-year heritage value of the Gucci fashion house, Alessandro Michele will perform this commemorative collection by himself. “ I have woven Gucci’s riders’ world out of ancient mythology. I also uplifted the sensuous beauty of the once Marilyn Monroe icon and the enchanting glamor of an ancient Hollywood capital. And I also broke the shyness and discreetness of the bourgeois style as well as the men’s custom of tailoring to become softer and more defiant. “Gucci’s Creative Director confided. The colleague who helps Alessandro Michele take the creations of this 100th anniversary collection to new heights is none other than close friend Demna Gvasalia, Balenciaga’s Creative Director. For Michele, he did not call this a handshake or a special capsule collection, but rather an opportunity to “penetrate and transform” Demna Gvasalia’s un-stereotypical creations. His ambition is expressed through fashion items that cleverly combine the iconic designs of Balenciaga under Demna Gvasalia with the iconic designs of Gucci. For example, Balenciaga’s bell-shaped suits follow Gucci’s brown-black palette, Balenciaga’s renowned Knife boots have changed their look impressively on the GG Supreme and Gucci Flora motifs. bearing the hallmarks of the 60s, or Balenciaga’s Hourglass bag, which is hunted by women, now appears with the unique GG logo version … promising to “sell out” as soon as the sale starts. Check out 94 gorgeous outfits in the Gucci Aria Collection by Alessandro Michele and Demna Gvasalia. Below is the full showcase of the BST Gucci Aria in a retro classic style. Perform: To Hoang Bao

Information from Change and WildAid said that not only in Vietnam, the situation of hunting pangolin in the world is also very worrying, threatening the existence of this animal. In just 10 years, more than 1 million pangolins were illegally traded, making them the most trafficked mammal in the world. Vietnam plays an important role in the supply chain, always on the list of leading countries in the supply, import and consumption of pangolin products. The evidence is that only in 2019, Vietnam captured more than 8 tons of pangolin scales and became the world leader in the number of pangolin scales captured. Illegal hunting, trading and consumption of pangolins is always a hot issue for the wildlife conservation of the authorities. According to the WCS report, in the past three decades, Vietnam has lost about 80-90% of its pangolin population due to illegal hunting and consumption, despite Vietnam’s penalties of up to 15 years. imprisonment for these behaviors. There are 8 species of pangolin in the world, and all 8 species of pangolins are threatened with extinction by illegal hunting and trade. With the urge to act to protect pangolins, protect the country’s biodiversity, and bring the voice of the animal-loving community in Vietnam to the world, Quang Dang continues to accompany Minh Quan – My students contributed their efforts to the campaign through the charismatic dance “The pangolin is still the same”. The dance is not only invested in the content but also the costumes are carefully prepared. Sharing about the idea of ​​performing the dance, dancer Quang Dang said: “The images of the cute pangolins that I see are almost not in the wild, they appear in articles and launch. the: being locked up in cramped cages, injured, or even taken for life in frozen shipments … too heartbreaking. I don’t think too much, I just want to put what I want to say through the dance steps. Pangolins can’t speak, but we do. I believe that everything will have a positive change if everyone spreads together. A small change can also save a numb life. So if you can speak, can be shared, do it now. Or if you are not someone who can share through words, dance with me, give the message to more people by blowing soul into the dance. ” Clip pangolin dance choreographed and directed by dancer Quang Dang Within a few hours of its debut, this pangolin calling for protection quickly attracted the attention of many young people. Perhaps, never before has the public awareness of pangolin hunting, trading and consumption been expressed in such a creative way. WildAid is a non-profit organization with a mission to end the illegal wildlife trade. WildAid focuses primarily on minimizing the global demand and consumption for wildlife products, such as ivory, rhino horn and shark fin, through media campaigns and support for tightening regulations and strengthening law enforcement. With celebrity ambassadors and a global network of media partners, WildAid raises partner support with a media value of more than $ 230 million per year. with the simple message: “There are no buyers, no more killers”. Official information page: https://wildaidvietnam.org/ Change under the Vietnam Union of Science and Technology Associations (VUSTA) is a Vietnamese non-governmental organization with a mission to raise awareness, change behavior and develop community capacity in solving problems. environmental issues, wildlife protection, sustainable development, climate change mitigation and adaptation. Pangolins are the only mammal in the world whose bodies are covered with hard scales. There are 8 species of pangolin today worldwide, 4 species in Asia and 4 species in Africa. Vietnam is home to two species: the Javan Pangolin (Manis javanica) and the Yellow Pangolin (Manis pentadactyla), both of which are on the IUCN Red List of Critically Endangered Species and are subject to Vietnamese law. Male protection at the highest level. Any act of hunting, killing, raising, confining, possessing, transporting or illegally trading an individual, life part or product of an individual that has been considered for prosecution. criminal responsibility. Depending on the severity of the offense, the offender can be sentenced to up to 15 years in prison.

TikTok was the first platform that started the short clip trend and was quickly copied by other social networks like Facebook, Instagram, Snapchat and YouTube. As the market for short video features became more competitive, platforms launched funds to reward creators as a way to engage users. YouTube says the new fund will pay thousands of creators each month whose YouTube Shorts video gets a lot of engagement from viewers. YouTube also adds that the fund will launch in the coming months and pay creators this year and 2022. But YouTube isn’t the only big guy with a bonus feature for content creators. In July last year, TikTok launched a fund for creators worth more than $ 1 billion over three years to entice users. Meanwhile, Snapchat announced a $ 1 million daily reward for users with top engaging content on Spotlight. According to Reuters

However, with the maturation of traditional traffic channels, the game advertising industry has also entered the Red Sea market. The cost of buying volume is rising day by day, and game manufacturers urgently need to explore more new marketing methods besides buying volume. In the post-purchase era, the rise of content marketing models Buying volume is becoming a pain in the hearts of many game manufacturers. “Last year, the unit price of game purchases doubled.” A mobile game practitioner told 36Kr. According to data released by Unity, in 2020, the eCPM (advertising cost per thousand impressions) of mobile game advertising will continue to rise and reach a record high at the end of the year. In fact, the reason behind the rising cost of buying in the game advertising industry is not complicated. First of all, in the general environment, the increase in traffic prices has become a major trend in the mobile advertising industry. At a time when smart phones are almost universal and users’ mobile phone usage time is becoming more and more saturated, the rise of mobile data prices has become inevitable. In addition, buying volume is a relatively simple advertising strategy, and the early input-output ratio is extremely high. But over time, the buying market will inevitably tend to balance between input and output. Looking for innovative products and marketing methods to increase the input-output ratio of advertising has naturally become a new direction for game manufacturers. For example, in 2017, a new model of “Playable Ad” appeared in the game advertising industry. On the advertising landing page, advertisers can design the core gameplay of the game into a simple interactive mode, allowing users to interact with ads. Content to interact. In the international market, Google and Facebook are pioneers in exploring the trial advertising model. In the domestic market, advertising platforms such as Giant Engine have also introduced this model. This advertising format is particularly suitable for ultra-casual games with simple play. Data shows that demo ads have higher user conversion and retention rates, and directly increase the ROI of game manufacturers. It can be found that in addition to direct purchases, more new sparks can be collided between the game industry and the advertising industry. The rise of the content marketing model in the past two years has also brought new opportunities for game manufacturers. Taking the previous marketing case of the mobile game “Sausage Party” as an example, its marketing service platform’s massive engine used data analysis to target its typical player tag “survival shooting mobile game female player”, and selected the head female game anchor as the master to create The game disseminates content, and creates a number of brand content ideas around player positioning, such as “Little Theatre for Couples”, “Exciting Gameplay Demonstration”, “Customized Drama Contest”, etc., attracting users to spread official promotional content and create and share their original Game content. With the help of these marketing activities, “Sausage Party” has more than 1.5 billion exposures on Douyin, Watermelon Video and other platforms, with more than 130,000 videos, and its App Store ranking has also jumped from the original 26th to the highest second. . It is not difficult to see that high-quality content is becoming an important medium in game marketing and promotion, and game players have become a key marketing communication node. Inspiring game players to create and disseminate game content can not only increase the volume of the game’s dissemination, but it is more likely to form a dissemination event and directly detonate the game’s popularity. With the rise of player-created content, how can game manufacturers achieve native operations? On April 19, Mega Engine held the “OEGC 2021 Mega Engine Game Conference” with the theme of “NEW PLAY” in Guangzhou. At the conference, Zhang Fuxiu, head of the game content center, said that game creation is entering a new era of player creation from the original media creation and self-media creation. Activating the creativity of players is becoming the new mission of all game manufacturers. At the end of 2020, “Muse Dash” suddenly became one of the hot labels on Douyin. A black girl’s step-on dance video was watched, shared and imitated by many Douyin users. The source of this material is a two-dimensional parkour audio game “Muse Dash” released in 2018. This two-year-old game became popular overnight. On the App Store paid game list, “Muse Dash” once jumped to the top three positions, and on TapTap, this game even reached the top. In an interview with the media, the game producer even stated that he felt “abruptly and dazedly” about the explosion of games on Douyin. The popularity of “Muse Dash” is enough to prove that the content created by players can completely affect the popularity of game products, and even directly drive the increase in game sales. “Whether a game has a certain content creation space is becoming a new differentiated competitiveness for the same type of game,” Zhang Fuxiu said at the “OEGC 2021 Mass Engine Game Conference”. For game manufacturers, it is often difficult to know how to accomplish content creation-based marketing through talents on short video platforms. In the actual implementation process, game manufacturers will face many difficulties, such as: how to extract the marketing communication points of the game itself, how to select suitable talents for promotion, and how to monitor the specific communication effects. These problems are the game manufacturers themselves cannot or Difficult to solve. Especially on platforms such as Douyin and Toutiao, the decentralized attributes of Taoists are stronger. The value of the marketing platform is reflected here. The massive engine can select the most suitable talent for game manufacturers and match the content through user data analysis, content marketing measurement system and other methods. In addition, player creation is also the focus of massive engine mining. Gamma data shows that the overlap between short video users and mobile game players is as high as 82.5%. On Douyin, 900,000 users share game-related content every day. Mobilizing the enthusiasm of ordinary players to share will also become a compulsory course for game manufacturers. In addition to the power of talents and players, the official account on the short video platform has gradually become an important communication position for game manufacturers. Wei Wenwen, head of Huge Engine Commercial Products China, pointed out that the official short video account of game manufacturers and the content created by players can be the source of material for effect advertising, strengthening the conversion effect of the latter. The advertising resources placed by manufacturers can also be used to divert their own accounts in the reverse direction, depositing the traffic into their own traffic pool. Ultimately, the goal of game makers is to build their own “native management” matrix around short video platforms-with “enterprise number” or “brand number” as the core, operating original content; using topics to shape the dissemination and drive UGC content; With traditional purchases as the cornerstone of performance advertising, and talent marketing as a supplement to brand and performance advertising, the overall effectiveness of game content marketing is finally realized. In the future, how will game advertising achieve synergy of product-efficiency? Today, the game advertising industry is facing unprecedented changes. But the future direction is already clear. Performance advertising represented by purchase volume will still be the main advertising model for mobile games. But it is worth noting that the importance of content marketing in the game industry is constantly increasing. At the same time, product-effect synergy has once again become a topic of thought for many game manufacturers. In the past, buying volume advertising in the game industry was often known for its simplicity and directness. And now, the level of sophistication of performance advertising is increasing day by day, and the synergy between brand and performance advertising is constantly strengthening. For example, in PGC’s promotion videos to talents, many brand-directed communication content can also bring a lot of effect conversion to the game. And the explosion of a large amount of UGC content will often bring the double promotion of brand and effect to the game. The emergence of these trends also makes marketing platforms begin to shoulder more responsibilities. Perhaps in the future, only a mature platform with a “native management system” and “high-quality content marketing methodology” like a huge engine can firmly grasp the pulse of the times, explore the boundaries of marketing with game manufacturers and CPs, and further promote The upstream and downstream of the game industry ushered in rapid development.

The idea that after successfully debuting from the 2021 Joint Creation program, 11 boys will be given a lot of good resources and good living conditions from the company. But no, in the latest vlog, INTO1 had a lottery to divide the dorm room, and the results were: House A includes 1 double room and 4 single rooms: – Double room: Luu Vu and Chau Kha Vu – Single room: Santa, Rikimaru, Nine, AK Luu Chuong • House B includes 5 single rooms: Mika, Lam Mac, Ba Vien, Truong Gia Nguyen, Patrick. The results of this room division made fans quite satisfied. However, after the bedroom scenes were shown, netizens “passed out” and became angry. INTO1’s dorm has two mysterious flavors, two dark and dark parts, two parts for horror when you turn on the flash, two parts for use through the air – super thick screen TV with curtains, windows, two parts The silk alum of the royal aura is very suitable for horror movies. Double room of Luu Vu and Chau Kha Vu: the room is considered to be quite beautiful, has a private bath, separate clothes room Santa Room: the room is good, but the yellow one is said to be like a wedding chair in Vietnam Rikimaru room: locker like 80-90s Room Nine: in the basement, as gloomy as in a horror movie AK Room Luu Chuong: Pretty nice, with curtains more luxurious than other rooms Mika room: the most alkaline room of all, the length of the bed is probably quite short compared to Mika’s 1m76 The Mika room also gets a bonus with an ancient television Patrick’s room: bold of the boy’s native Thailand Room Lam Mac: brightest room, but “get that,” this room does not have a private bathroom. Ba Vien Room: In the ancient style, quite suitable for you Truong Gia Nguyen: Looks pretty good Comparing this year’s dormitory with the group of seniors from previous years will also see a big difference. However, there is also information saying that the whole group will manually redecorate the room. Hopefully, after the members redesign the room again, it will make it less alum.

A few days ago, the account of the magazine W Han released a series of photos of Rosé (BLACKPINK) inside the May issue with a quote about an exclusive interview Saint Laurent’s creative director Anthony Bacarello and woman idol . The interview with Anthony Bacarello reads: “ Rosé is the future girl of Saint Laurent, the way she lives, the way she leads fashion and the way she presents herself in public is amazing. ” Many people believe that based on what Saint Laurent’s Creative Director said, Rosé is not currently the official brand ambassador of the company, but in the future, this position will definitely not “slip”. out of the female’s hand idol . When asked about Anthony Bacarello, Rosé also said: “ If I were a good muse to him then great, it would be good if he could get a lot of inspiration from me. ” According to Rosé, she is one of Anthony Bacarello’s muses, and she is doing well in this role. Saint Laurent has also never officially announced that Rosé is the brand ambassador of the brand in the mass media. But from what Creative Director Anthony Bacarello said and the huge impact Rosé has had on its product sales over the past few years, Saint Laurent cannot find another qualified artist. brand ambassador over Rosé.

Kulfi Ice Cream, India: More like frozen custard than ice cream, Indian Kulfi is made from sweetened condensed milk mixed with other auxiliary ingredients such as saffron, mango, cardamom and pistachios. Ice cream Spaghetti-es, Germany: This dish is shaped like pasta but is actually ice cream. To create the unique shape of the Spaghetti-eis, the maker passed the vanilla ice cream through the potato shaker, then sprinkled the strawberry sauce and crushed white chocolate on top. The second best ice cream in the world has been famous in Germany since the 1960s. Gelato Ice Cream, Italy: Gelato, Italy’s most famous ice cream, comes in a variety of flavors, but in general it is thicker, softer and less greasy than American Gelato. You can order many flavors in a cone or a cup. Mochi ice cream, Japan: The Japanese have combined the popular cake here with the American favorite ice cream to create a perfect dessert. The traditional mochi filling is replaced with different creams, surrounded by a soft rice crust coated with a smooth dough. Helado ice cream, Argentina: If you think Italian ice cream is the best, you haven’t been to Argentina yet. Sweet and rich, the Argentine ice cream comes in a variety of flavors, of which “dulce de leche” is the most popular. Ais Kacang Ice Cream, Malaysia: Located in Southeast Asia, Malaysia is usually quite hot and to cool off, locals like to eat a shaved ice called Ais Kacang. This dish includes shaved ice, topped with colorful ingredients, such as jelly, sweet corn, palm seeds, dried fruit, aloe vera, condensed milk and a variety of sweet syrups. Ben & Jrrry’s Ice Cream in America: This is a famous ice cream brand with innovative flavors sold in grocery stores and ice cream shops across the United States. The best place to enjoy Cherry Garcia, Chunky Monkey or Chubby Hubby ice cream is at its production site, a factory near Burlington that offers daily tours for its visitors. UK Milk Wrap: Cornwall England is famous for its whipped cream made from whole cow’s milk that is steamed in a water bath, then cooled slowly until the cream lumps on the surface. This high-fat cream tastes incredibly sweet, rich and smooth. Halva ice cream, Israel: If you come to Israel, do not forget to try Halva ice cream, the sweets made from crushed sesame seeds to add honey. On a hot summer afternoon in Tel Aviv, you will see many locals and tourists savoring this delicious ice cream. Dondurma Ice Cream, Turkey: Traditional Turkish ice cream is often pliable and thicker than ice creams in other countries around the world. Street vendors often show off the flexibility of this cream to passersby. Photo: IT. Invite readers to watch the video “Fluttering a price of 1 million only a few dishes, not both rice and sticky rice”. Source: VTV TSTC.

In developed countries, the combination of arts – technology and innovation is not too unfamiliar in all levels of education as well as activities of organizations. In Vietnam, programs with elements of arts and technology such as STEAM have begun to be known and included in Vietnam’s educational development strategy to develop creative and proactive thinking for the force. future workers in the era of 4.0. FIC 2021 organizers at the press conference Contribute to the voice of the importance of art-technology-innovation combination, to enhance the thinking and skills of the future generations of the country, the program “Future Creative Concert Future “(Future Innovation Concert – FIC) was born. FIC becomes the first program in Vietnam to honor the spirit and responsibility of the future young leaders through leadership development training, seminars, exhibitions, projects, and Competition and symphony music. The program was realized with co-organization of Delta E&C, Institute of Press and Propaganda, BK Holdings and Vietnam Symphony Orchestra. It is known that FIC 2021 will grant scholarships to 500 young leaders with the spirit of initiative – creativity – cooperation to participate in community activities, projects, startups from more than 20 key universities nationwide. . FIC 2021 organizers take souvenir photos with guests attending the press conference The FIC 2021 program has the message “Active, Creative, Cooperation” to affirm the role of initiative and creativity in each individual to then cooperate – resonate that creativity to create creative values. change the world. Here, students have the opportunity to be honored and promote the spirit of creative initiative and cooperation through activities such as: Displaying their own ideas, products, and creative projects with a network of more than 20 Universities, 100+ domestic and foreign enterprises; Participate in discussions at seminars and seminars with the theme “Proactive, Innovative, and Cooperation” with domestic and foreign entrepreneurs, investors and experts; Join the 1.5-day Bootcamp program with 6 topics of human development and leadership potential; Participate in the “Marath.In” (Marathon Innovation) contest to get the chance to receive hands-on experience courses and an interactive trip with international experts, entrepreneurs and investors. submit; In particular, the typical students will be selected to participate in the symphonic concert “Creative Resonance” performed by the Vietnam Symphony Orchestra./.

Speaking at the opening ceremony, Mr. Nguyen Doan Ket, Vice Chairman of the Board of Directors, Deputy General Director of the Company, said that from July 1, 2019, the company decided to implement the Digital Transformation Strategy for the period 2020 – 2025, vision to 2030. Rang Dong’s digital transformation is implemented synchronously on all three aspects: technology, process and organization – people. The final scene “Rang Dong Creative Festival – Techday” for the 3rd time To do this, in addition to the Lighting Research and Development Center, which was established in 2011, it has a research mission to bring the latest achievements of physical science, materials, biology and renewable energy into production. New products, innovative products, in November 2020, Rang Dong established a Digital Research and Development Center, responsible for being the brain of the reception, transfer and development of technology achievements. digitally put into production and business processes, especially developing strategic product lines for LED 4.0 ecosystems. In addition, the Company established a Center for New Idea Creation and a Venture Capital Fund to serve as a platform for creative ideas. The company determines that people have the meaning of success in the digital transformation journey associated with learning and following Ho Chi Minh’s ideology, morality and style. Over the years, the movement “Emulation to follow Uncle Ho’s words in all regular daily work of everyone” has been actively responded by the company’s officers and employees. Entering the year 2020, the movement “Excellent labor, creative labor” converges in “Rang Dong Creative Festival – Techday” as the foundation for receiving and developing knowledge, is an open space for ideas. Creative ideas are brought to life, bringing value to customers, inspiring and creating a new Rang Dong – high technology and modern, Mr. Nguyen Doan Ket said. The 3rd “Rang Dong – Techday” Creation Festival, which took place from January 15 to April 24, attracted 688 initiatives, of which 373 have been and are being applied, accounting for 54%. In the final round, the 3 best selected topics participated in the presentation, including: the topic Converting the number of executive blocks – the market of the Marketing and Sales block) has brought initial results such as : forming a system of smart reports; implementing flag maps and point of sale / DMS information to help exploit customer data, understand the market; updating and measuring results in real time; supporting activities of marketing; enhanced end-user experience at point of sale (Display screen) and Online environment (Showroom 3D); applying information technology to promote contactless economy and international e-commerce. New products applying high technology of Rang Dong are highly appreciated by consumers The topic Applying Lean management and production tools – building SCADA system as a platform for connecting to the ERP system – implementing the digital transformation process to improve the glassware production capacity of the poster workshop Water – Glass saved 400 million VND in the initial investment cost of the quality and productivity management system of the chain connection line 2; saving VND 1.4 billion in the initial investment cost of connecting the local system with the central control room; Shorten the time for product defect handling from 1 shift (8 hours) to 1 hour; economic efficiency is estimated at 200 million VND / month equivalent to 2.4 billion / year. Along with that, the topic of Digital Transformation to improve the intrinsic capacity of the production stage of LED-electronics & TBCS factories through 5 quarters of implementation from 4/1/2020 to 4/2021 helps improve design capacity. quickly responding to product strategy, contributing to the realization of exponential growth targets (23 new products by 2020 and 12 new product groups); expand the horizontally connected range for production stages with the AGV self-propelled vehicle system; forming a digital operating center to improve the efficiency of supervision and administration as well as forming a way to connect horizontally and vertically in operating production.

Uran-9 combat robot is 5.12m long, 2.53m wide, 2.5m high, with a total combat weight of 12 tons, is the most typical heavy fighting robot among many ground combat robots of the Russian army . Russian Uran-9 combat robot. Source: people.com.cn. The robot is equipped with various sensor modules including laser sensor, photoelectric sensor and thermal image sensor. It is capable of automatic target recognition and tracking. It can detect and track targets to a range of 3,000 meters and maneuver in either remote or automatic mode. The maximum road maneuver speed is 35 km / h and the continuous combat time is 6 hours. The robot is equipped with 1 30mm 2A72 cannon, 4 9M120 Ataka anti-tank guided missile launchers, or 6 RPO Shmel 93mm thermo-missile launchers and 1 PKT / PKTM machine gun. At the same time, the robot can also carry 9K38 surface-to-air missiles, 9K333 mobile air defense missiles and 9M133M anti-tank missiles depending on mission requirements. It can be said that robots can create “fatal” attacks against armored targets, low-range targets and infantry forces. Looking at the development and application of weapons and smart equipment of the Russian Army, it can be seen that Russia has embarked on a path of developing military equipment integrating artificial intelligence different from the West. . Especially from the development and application of the Uran-9 combat robot, three characteristics can be seen in the intelligent military development of the Russian Army. The first is to focus on the real warfare of smart technology. Compared with the West’s search for advanced intelligent technologies, the Russian Army places more emphasis on improving its practical combat capabilities. For example, the Uran-9 combat robot is strong enough to take on an armored infantry team. Heavy armored vehicles can cope with attacks from general infantry weapons and crawler chassis can adapt to complex terrain such as hills and mountains. Especially in the actual combat test in Syria, the Uran-9 combat robot has shown a high level of attack, defense and maneuverability, which can meet the actual combat needs of the ground forces. Russian troops in such missions as fire suppression, fire suppression and infiltration of enemy front lines. In general, the results achieved by the Uran-9 combat robot are due to a design philosophy that meets the practical combat needs. Second, improve the level of intelligence based on the advantages of motorized equipment. The Russian military has always had a strongly mechanized armed force, but its intelligence still has a certain distance from the West. To quickly close this gap, the Russian Army has chosen to push the development of intelligent military equipment in the direction of modularization. The Uranus-9 combat robot’s armor, weapons and chassis are the products of the era of mechanization, while sensors, fire control systems and automated algorithms are products of the age of intelligence. . Through the combination of these two methods, Russian combat robots can quickly adapt to the battlefield in the future. Based on this method of combining traditional equipment with this advanced technology, the Russian military is developing smarter weapons and equipment. Third, to address the shortcomings of conventional forces to develop intelligent weapons and equipment. Under Western containment, it was difficult for the Russian Army to develop conventional weapons and equipment on a large scale and expand its military might. In the face of NATO’s increasingly intense military pressure, Russia needed to compensate for the shortcomings of conventional military might in a manner consistent with its economic requirements. In terms of military might, the newly formed Uran-9 combat robot unit can be said to fulfill this requirement completely. Compared to the involvement of an armored infantry army, the military costs and the risk of the robot unit’s casualties are much lower on the battlefield, which is one of the key reasons why the Russian Army plans to increase. The proportion of unmanned weapons and equipment in the military by 2025 is 30%.

Deputy General Director of Rang Dong Lightbulb Joint Stock Company Nguyen Doan Ket speaks at the Festival Entering the year 2020, the core content is the Creative Labor movement, converging in the “Rang Dong Creation Festival – Techday” as the foundation for receiving and developing knowledge, is an open space for ideas. Creative ideas are brought to life, bringing value to customers, inspiring and creating a new Rang Dong – high technology and modernity. Following the success of the 2nd Innovation Day, right from the beginning of October 2020, the emulation climax of “3rd Rang Dong Creative Festival” was launched with the spirit of initiative, creativity and speed. to create new breakthroughs and be widely organized in all divisions of the company with higher determination and have obtained encouraging results. As a result, the 3rd Innovation Festival – Rang Dong Techday, which took place from January 15, 2021 to April 24, 2021, has recorded 688 initiatives, of which 373 have been and are being applied. 54%, of which 3 best subjects were selected for the final round. At the 3rd Rang Dong Creative Festival, the company has selected 3 best themes to honor, including: Transforming the number of operations – markets (done by the Marketing and Sales Division). ; Applying lean management and production tools, building SCADA system as a platform for connecting to the ERP system – Implementing the digital transformation process to improve the capacity of glass thermos production (by the poster workshop water – Glass made); Digital transformation improves intrinsic capacity in production – Implementing company digital transformation (done by LED – Electronics and Lighting Factory). Company employees share initiatives honored at the Festival Speaking at the festival, Deputy General Director of Rang Dong Thermos and Thermostats Joint Stock Company Nguyen Doan Ket said: In 2019, the company achieved revenue of VND 4,256 billion, labor productivity reached VND 2.07 billion / person. /year; to complete one year earlier than the 5-year strategic goal (2016 – 2020). Thanks to the early completion of a year, on July 1, 2019, the company decided to establish the implementation of the Company Digital Transformation Strategy for the period 2020 – 2025, with a vision to 2030. Rang Dong’s digital transformation is implemented synchronously on all three aspects: Technology, process and organization – people. In order to implement the proposed strategy, besides the Lighting Research and Development Center which was established in 2011, it is responsible for researching the latest achievements of physical science, materials, biology and renewable energy into new products, innovative products; In November 2020, Rang Dong established a Digital Research and Development Center, with the responsibility to act as the head of receiving, transferring and developing the achievements of digital technology into the production process. business, especially strategic product line development for LED Ecosystem 4.0. In addition, the company established a New Idea Innovation Center and a Venture Capital Fund to serve as a platform for innovative ideas.

Returning to the unit after this year’s Nguyen Phan Vinh Award ceremony, Captain Lam Anh Vu, Technical Assistant, Technical Division, Regiment 351 (Naval Region 3) could not hide his excitement and pride: ” When I heard the news of winning the A prize, I was very happy. We cherished, researched the initiative “Automatic source switching system ATS” to overcome difficulties in the working process at the unit “. According to him, with the characteristics of a technical unit with radar weapons, information operating continuously day and night, there are times when the source station staff cannot be present in time to turn on the switch. for the operation of the unit when an emergency occurs. Although the unit is equipped with a power transfer device, it is difficult to master and when damaged, the repair cost is very high. Over time, old equipment begins to fail, and some features no longer meet job requirements. Stemming from the above situation, Lam Anh Vu has researched and produced “Automatic ATS switching system” on the basis of utilizing ray motors of the old system. This system has simple connection, installation and repair diagrams, in accordance with the requirements of the unit, helping the team quickly grasp and master the equipment. The young officer of the Naval Regional Technical Assurance Center 2 presents the initiative of a torpedo group firing practice. This year, the Naval Region 3 has 12 topics and initiatives to win the X Nguyen Phan Vinh Prize, including 1 prize A, 4 B prizes, 7 C prizes and 1 consolation prize. To achieve this result, every year, the party committees and commanders of agencies and units throughout the region have focused on propaganda, mobilization, attention and encouragement to arouse the spirit of creativity and awareness. responsibility of cadres, soldiers, especially young ones in participating in researching initiatives, improving techniques, bringing practical effects to the unit. Naval Region 3 is one of the typical examples of the attractiveness and spread of the Nguyen Phan Vinh Prize. According to Rear Adm. Dang Minh Hai, Deputy Political Commissar of the Navy, Chairman of the Prize Council Nguyen Phan Vinh, the award is a meaningful playground, promoting the creativity of the Navy youth. Over the past time, agencies and units in the military service have paid attention and created the best conditions to attract more and more cadres, union members and young people. Through that, discovering and fostering young talents; Encourage and encourage the contingent of young scientific staff, union members and young people to promote their capacities, intelligence, overcome difficulties, be passionate about exploration and creativity. One of the outstanding marks of the award is that the leaders, commanders of agencies, units and corps in the entire army have correctly perceived, clearly defined purpose, meaning and role, and creativity. of youth as well as the creative youth movement. The Nguyen Phan Vinh Awards are regularly propagated widely in the units. Participating in the 10th Nguyen Phan Vinh Prize this year, there are 90 collectives and individuals with 10 topics and 80 initiatives. Many topics and initiatives have been effectively applied in practice, contributing to improving the quality of training, being ready to fight, mastering of technical weapons and equipment, labor, production, benefiting many units. billions dong. The award of Nguyen Phan Vinh for the youth of the Navy is also confirmed in the creative playground of the youth of the army. In the past year alone, the army’s youth had 34 topics and initiatives to participate in the 20th Army’s Creative Youth Award and won 1 first prize, 3 second prizes, 4 third prizes, 8 consolation prizes. The works winning first, second, and third prizes have been applied in practice, bringing efficiency in training and combat readiness of the unit. Typically, the research works of Region 2 Navy; Naval Academy; Department of Technical Service of the Military …

Youtube allows to change the name and photo without affecting your Google account Each Youtube channel is associated with a Google account, if you want to change the avatar as well as the name of the channel, it must change from the user’s Gmail account. The accounts have been verified by Youtube, if the name changes on Youtube Studio, the account will lose the verification badge. But now with this new update, YouTube users can change the information immediately without affecting their linked accounts. This becomes more reasonable for any user account when Youtube and Gmail are two platforms with different functions. Synchronizing the same profile as the name of Gmail must be the same as the name on the Youtube channel, leading to an impact on the brand or expertise of these two channels. This feature can be updated from a request from a YouTube creator, and it’s available for both personal and brand accounts on the world’s largest video sharing social media platform. Previously, YouTube also added a feature that checks to verify copyright information before users upload any video. To perform the renaming, users need to log in on a computer and go to YouTube Studio, then scroll to the Custom tab to perform the renaming. For mobile devices, users need to tap on your profile picture, then on your channel, then click Edit channel to perform necessary operations.

Ms. Tuong Nguyen – Director of the Center for VIB Card Operations and Strategy received the honor trophy of the 2021 Leading Bank in Innovation and Creativity from the representative of Mastercard. Online Plus 2in1 is a card that integrates both credit cards and international payment cards on one card with super preferential treatment for online transactions and Grab app transactions up to 43 million VND / year. The card is designed for all types of customers regardless of credit history or not. VIB Online Plus 2in1 integrates 2 different card numbers for credit cards and international payment cards in one card, convenient for storage and payment. All transactions only need one card, one touch, one click. At the same time, the card can automatically connect to the system of major online shopping partners like Grab to earn points for all cardholders’ consumption with 20 times more points than normal Grab transactions. . Customers will have an Online Plus 2in1 card to use after only 30 minutes to register completely online, even on weekends with a “three no” experience: no need to go to the transaction counter, no need to prove income and no Have to wait to use the card. Anyone can be the owner of VIB Online Plus 2in1 Just be 18 years old, users can immediately own an Online Plus 2in1 card and enjoy up to 43 million VND incentives when spending online and at Grab app without proof of income, no credit history. use … For customers who are eligible for credit, customers can immediately use the features of both credit cards and payment cards. Payment incentives such as points, discounts, and refunds will then be activated immediately. Cardholders can also make free withdrawals at all ATMs nationwide. For customers who are not eligible for the credit, they can open an Online Plus 2in1 card to use the features of the debit card first and foremost, with similar offers. After a period of using and spending the card, VIB will automatically increase the credit limit for cardholders when they are eligible for credit so that they can use both credit and payment features. Encourage customers to spend via card instead of cash In addition to the promotion of tens of million VND for Grab services, Online Plus 2in1 card is also the starting point of a series of attractive incentives for cardholders, including 20 times multiplier for all Grab spending, 100% refund. Annual fee, 100% refund of the first transaction on Grab app, international roaming data gift, mobile phone insurance gift and e-commerce shopping insurance with credit card. With a debit card, Online Plus 2in1 cardholders are free for card issuance, first year card transaction fees, first year overseas foreign currency transaction fees and a comprehensive insurance package including cardholder identity insurance, online shopping insurance and service insurance via ATM. VIB has a comprehensive consumer ecosystem, combining 0% discount, cashback and installment offers with leading partners to bring incentives for all of customers’ common expenses.

Engineer Tran Nien Thuy. In 2017, the Control Center was established and officially put into operation. The 110kV grid system was transferred to the provincial distribution grid, and Mr. Tran Nien Thuy continues to be trusted with the responsibility of the company’s leaders to assign the responsibility of modal staff of the department. Directly in charge of many jobs that require deep expertise, such as: Calculation of operating modes and grid reactive capacity; forecast load demand serving assessment of electricity system security; make cards according to plans and irregularities; basic wiring diagrams of the system; calculation of automatic relay protection correction; calculating the loss of medium voltage and 110kV grid … At this time, in order to fulfill the task well, in addition to responsibility, the dedication must also be constantly innovating, mastering advanced technology and techniques. Mr. Le Quang Truong, Deputy Technical Director of Gia Lai Power Company affirmed: “Mr. Thuy has met that expectation, not only good at expertise, he also has many valuable initiatives, contributing to development of the power sector, typically as initiatives: Grid power loss reporting program; the program synthesizes the daily operating parameters report and manages the operation sheet; The initiative to connect the MCAP capacitor to the ABB SYS600 system … benefits the power industry billions of dong. Mr. Thuy was awarded many certificates of merit, certificates of merit by the Central Power Corporation and Gia Lai Electricity Company, the title of Grassroots Emulation Soldier “…

Bcons leaders said that feasible startup projects will be funded promptly Accordingly, the Creative Startup Center in Di An City is considered the first business coffee model in Binh Duong province, where starups can meet directly with city leaders and industries to exchange information. , presenting ideas and solving difficulties about mechanisms and policies and coordinated ways to effectively deploy, apply to the development of businesses and Di An City. This will incubate creative ideas to contribute to the development of the city in areas such as IT, smart cities, services, finance and banking, education, building management … Di An City Creative Start-up Center has a large financial sponsorship from Bcons Group with an initial capital investment of more than 1 million USD in 10 years. According to Mr. Le Nhu Thach, Chairman of Bcons Group, in the immediate future, it will give priority to sponsoring projects to develop digital transformation ecosystems such as apartment management system, smart home, production connection between Vietnam. South to countries … In addition to the funding source for Di An City, this business is also spending ample financial resources up to 40 million USD to develop the Bcons startup fund with a roadmap of presenting ideas, critics and practical applications to free talkshow sessions, training sessions and site use.

Mr. Bui Quang Huy – Alternate Member of the Party Central Committee, Permanent Secretary of the Central Youth Union, Chairman of the Vietnam Youth Association, awarded certificates of merit to excellent units in the Youth Month 2021. Many creative models Mr. Dao Chi Nghia – Secretary of the Can Tho Youth Union said: Can Tho established the Youth Development Steering Committee of Can Tho city. The Steering Committee focuses on directing the implementation of activities in the Youth Month and Youth Volunteer Campaign Summer 2021; At the same time calling for the support of authorities, units and businesses. “During the Youth Month, we create an environment for the Youth Union members, young people contribute their youth to the difficult front of the city, with the motto that each grassroots union organization performs a youth project”, Mr. Nghia said. . With that innovation and strong participation, in Youth Month 2021, Can Tho implemented 747 youth projects at all levels, with a total value of 36 billion VND. In addition, there are 6 businesses committing to accompany youth volunteer activities throughout the year 2021, with resources of 36 billion VND support. Ms. Nguyen Thi Ngoc Xuan – Secretary of Doan Binh Province, exchanged at the conference Ms. Nguyen Thi Ngoc Xuan – Secretary of the Youth Union of Binh Duong, said: The Youth month of 2021 has a characteristic of both organizing activities and preventing the COVID-19 epidemic, so the Youth Union of Binh Duong has been proactive and flexible. towards grassroots, split activities, promote propaganda before, during and after Youth Month, connect resources and support; at the same time, to deploy works and jobs so that young people can have space and conditions to dedicate their youth and wisdom to their localities and units. With that innovation, Binh Duong has achieved and exceeded all the targets set in Youth Month. One of the prominent models of Binh Duong is the organization Kitchen connects love . Every Sunday, young people cook hundreds of free meals for workers in difficult circumstances. From these meaningful activities, the vitality of the Union and the Union has been enhanced. According to Xuan, since Binh Duong has 53.5% of the migrants, the province’s policy is to take care of the people so that people can see Binh Duong as a second home. “We organize good social security, support young workers in difficult circumstances. The provincial Youth Union set up a support fund to visit difficult cases; coordinate with businesses and people to reduce the cost of living and living for young workers. At the same time, it encourages young people to share difficulties with businesses … Thanks to that, despite the impact of COVID-9 epidemic, the business and production situation in Binh Duong is still guaranteed ”, Ms. Xuan said. One of the prominent models of Binh Duong is the organization Kitchen connects love . Every Sunday, young people cook hundreds of free meals for workers in difficult circumstances. From these meaningful activities, the vitality of the Union and the Union has been enhanced. Delegates share at the conference Mr. Ha Duc Minh – Secretary of the Lao Cai Provincial Youth Union, said: Due to being a border area, the province has quite a high number of workers going to China to work, recently massively returned to the locality because of COVID-19. Therefore, the Mission focuses on supporting livelihoods for these young people to have a sustainable economy; science and technology transfer, job search support. “Everywhere, we can see that the green shirt color is always attached to people in poverty reduction and accompanying young people in difficulty” In particular, on the 90th anniversary of the establishment of the Ho Chi Minh Communist Youth Union, we have carried out 999 projects in the whole province and undertook to support 900 poor households to escape poverty. This is a new and difficult job, but the Union’s support has spread throughout and has spread to the corps level. Everywhere, the green shirt color is always attached to people in poverty reduction and accompanying young people in need, ”Mr. Minh said. Most of the targets are impressive In the Youth month of 2021, the Youth Union at all levels mobilized 1,344,522 turns of young people volunteering to participate in building a new countryside and a civilized city (increasing 2.58 times compared to 2020); newly planting 1,894,707 trees, newly built 230 rural traffic bridges (an increase of 78.3% compared to the number of newly built bridges in 2020). There are 2,240,000 youth union members and youth participating in Youth Month activities in 2021 (an increase of 193% compared to 2020). In the Youth month of 2021, the Youth Union at all levels mobilized 1,344,522 turns of young people volunteering to participate in building a new countryside and a civilized city (increasing 2.58 times compared to 2020); newly planting 1,894,707 trees, newly built 230 rural traffic bridges (an increase of 78.3% compared to the number of newly built bridges in 2020). There are 2,240,000 youth union members and youth participating in Youth Month activities in 2021 (an increase of 193% compared to 2020). National Youth Union members and youth have proposed 81,185 creative ideas (an increase of 19.1% compared to 2020). In which, there are ideas, contributions to the Youth Union’s work, youth gathering, ideas about protecting the ecological environment, supporting young people to start a business, establish a career, associated with public themes. year 2021. The whole delegation organized 16,414 classes to foster awareness about the delegation, admitted 291,834 new union members (increased 3 times compared to 2020). There are 35,292 excellent union members introduced to the Party for consideration and admission, of which 6716 excellent members are admitted to the Party (increasing 33% and 27% compared to 2020, respectively). In particular, many of the Youth Month’s targets reached and exceeded the targets set out under the Youth Union’s work program and the youth movement in 2021. Typically, the number of creative startup projects of young people are supported by the Youth Union. support is 3,012, exceeding 231.3% of the target for 2020. Mr. Bui Quang Huy, alternate member of the Central Committee of the Communist Party, Permanent Secretary of the Central Youth Union, and President of the Central Vietnam Association of Vietnamese students speaking at the conference Speaking at the Conference, Mr. Bui Quang Huy, Alternate Member of the Party Central Committee, Permanent Secretary of the Central Committee, Chairman of the Vietnam Youth Association said: Youth Month 2021 took place in a very special context. Special: The XIII Congress of the Party ended successfully; celebrating the 90th anniversary of the establishment of the Communist Party of Vietnam; The Law on Youth was born … Besides, the Central Youth Union and other provinces and cities also implemented a number of activities to prevent the epidemic, COVID-19. Anh Huy assessed that Youth Month 2021, provinces and cities of the Youth Union have actively and flexibly innovated from the content to the form of extensive political activities. “The Youth Month 2021 really becomes a show of force for the Youth Union at all levels; creating a joyful atmosphere, highly appreciated by the commissars, authorities at all levels, the society “, Mr. Huy emphasized and said that the Youth Month 2021 achieved comprehensive results. In particular, there are many innovative and effective models that have caught up with the youth trend. According to Huy, this result reflects the historical adaptation. “The Youth Month 2021 really becomes a show of force for the Youth Union at all levels; creating a joyful atmosphere, highly appreciated by the commissar, authorities at all levels, society “- Mr. Bui Quang Huy – Alternate member of the Central Committee of the Communist Party, Permanent Secretary of the Central Committee of the Youth Union, and Chairman of the Central Association of Vietnamese students. From the successes achieved, Permanent Secretary of the Central Youth Union Bui Quang Huy noted that the Youth Union at all levels continue to proactively and flexibly deploy activities skillfully, suitable for each young object. According to Mr. Huy, the new situation is a test for the Youth Union at all levels. “We need to change quickly, adapt to the new situation and embrace our forces,” Huy said. Mr. Bui Quang Huy – Alternate member of the Central Party, Permanent Secretary of the Central Youth Union, President of the Vietnam Youth Association, awarded certificates of merit to excellent units of the Youth Month in 2021 At the Conference, 38 excellent units in the Youth Month received Certificates of Merit from the Central Committee of the Youth Union. Sponsorship news

Although there are many options in today’s life for young people to entertain every day, somewhere in the mind of every person, especially with the people of Hanoi capital, the holidays are still intact. . Including the real Korean New Year (the 3rd of the third lunar month) is an opportunity for Vietnamese people to present their ancestors with floating cakes, vegetarian cakes to pay their respects and also a time for families to gather together to eat tea cakes.

And with the trend of needing newness even in traditional rituals, today’s young people have ways to make the Lunar New Year not boring every year, one of which is making cakes. drifting nicely and creatively while still retaining traditional values. Let’s take a tour of the instagram to see what young people are transforming with this unique cake!

Fried floating cake, floating cake filled with fresh coconut

Although the traditional floating cake has its own delicious taste, if you want, you can still customize the unique recipes from this cake. Here is how to make fried floating cakes and fresh coconut floating cakes for your reference:

How to make fried floating cakes:

• Boiled drift cake

• Crispy fried flour

• If the cake is left in the refrigerator, let it boil again. Be sure to use your chopsticks to gently separate the floating balls so they don’t stick together. After boiling, let the cake float into cold water.

• Roll each cake evenly through the fried dough.

• Heat oil in a pan (not old heat but only 6 parts). Let the cake float and fry over low or medium heat.

• Fry until golden brown. Because the cake is cooked, it does not need to be fried for too long, it will infuse the oil and crush it.

• Pick the cake into oil absorbent paper to remove excess oil and enjoy.

The outside is crispy, soft inside, has a strange taste and delicious, making sure many people like it.

How to make the cake floating with the fresh coconut less sweet

• 500g of ready-made dough drifting cake

• 200g of fresh copra

• 30g cooked sesame seeds

• Curettage coconut

• White sugar, vanilla

• Fresh copra peel the outside, cut into small square balls (the size is equivalent to sugar tablets). Blanch fresh coconuts through boiling water, rinse to remove the coconut oil.

• Let the fresh coconut marinated with a little sugar and vanilla within 1 hour to make the coconut taste sweet and fragrant. If you like darker sweet than you can snail coconut with medium heat to let the coconut taste.

• Take a small piece of flour, add the freshly prepared coconut, round the cake. Do it in turn until all the flour and filling are gone. (If you like, you can add color powder to the powder to look beautiful)

• Bring the water to a boil, gently drop each floating ball into it. Wait for the cake to cook, float it out then take it out, soak it in a bowl of cold water. (It is recommended to add a few ice cubes and a little oil in the bowl of soaking water to make the cake shiny and not melt or crush.)

• Use the patch to pick up the cake and arrange it on a plate, sprinkle with sesame (grated coconut as you like) and enjoy.

Five flavor drift cake

Instead of making the traditional crust from glutinous rice flour, the cake only has the white color of the dough, we can mix the dough with water from the pineapple leaves (green), beetroot (red), and pumpkin (color). yellow), purple cabbage (purple) … to create a natural color for the dish. This method is both safe for health and makes the cake more eye-catching and its flavor is much more unique and attractive.

@ lilymay1905

@ linhhyn92

Young people have turned traditional food into a “color picture” (@h_thu_dao)

@phuongvcci

The floating cake plate will look much more beautiful and fancy, let’s try it out! (@vshimpinky)

Pandan leaf water floating tea

If you love green, make yourself a pineapple leaf floating cake (sticky rice) or green tea that is being spread by many people every Korean New Year. A little variation of the traditional drifting cake with the green of the pineapple leaves, this will be a delicious and nutritious dessert dish to help you and your family change the taste during this Korean New Year.

@bakeitglamorous

@bakeitglamorous

If you love green, you can customize the green tea drink too (@ pdlinh97)

Red bean water float cake

Instead of making the traditional green bean paste, we can use the red bean paste to change its taste while still extremely delicious and easy to eat. Depending on the taste of each person, we can make the red bean paste sweet or medium sweet, and note that you should eat with ginger juice to get the fullest taste of the floating cake bowl. It is believed that at the beginning of the first year of the month, if you eat a cake with red bean juice, it will be extremely smooth and successful to do anything.

The red bean paste is not difficult to make, but the taste is extremely “addictive”.

Eat with ginger juice to see all the deliciousness.

Cake drifting way

If you still want to keep the traditional flavor of cakes with white skin and green beans, but you have to express the personality of your youth, then as long as you have a little skill, you can transform the round balls into shapes. very cute. Or more simply, with just a little investment in the setup, you will have the image of the floating cake bearing the imprint of young people.

Floating cake … love !!! (@linnhii)

Unique combination (@thepetitechef)

@bibongc

Enjoy a new style (@ louis_g201)

(@____nhim____)

This is perfect, who can eat … (@ladychopstick)

Traditional and Modern (@gindabest)

To surprise family, friends and loved ones on this Korean Lunar New Year, let’s get creative with new ideas. Hopefully you will have a happy Korean Lunar New Year with your loved ones with both “delicious” and delicious cakes!

Following the success of the campaign “Facebook for Vietnam” in 2020 with outstanding activities to support socio-economic recovery and development after natural disasters and epidemics, Facebook continues to implement a new part of This campaign with the program “Instagram for Vietnam” is aimed at young people, a platform for sharing photos and updating latest trends with more than 1 billion accounts worldwide, Instagram supports young people. Vietnam demonstrates the spirit of creativity, contributing to building an increasingly dynamic and developing youth community.

Mr. Philip Chua, Instagram Public Policy Director in Asia Pacific shared: “We are delighted to share positive stories from young Vietnamese through the program“ Instagram for Vietnam ”. . We understand that the young generation is the “heart” of Instagram and many young Vietnamese are using Instagram every day to express themselves, contributing to cultural diversity. We look forward to expanding this program in the future to continue to demonstrate our efforts in supporting the community ”.

In addition to photo and video sharing, Instagram is constantly evolving and releasing new and more diverse features to foster community interaction such as Reels, Tin and Live. In particular, with the recent launch of Reels – an entertaining short video posting feature in the Vietnamese market in March, Instagram offers a variety of tools to help users access the things they love and love. brings people together in more interesting ways.

The above requirements and tasks have just been given by Major General Vu Ngoc Them, Head of the Government Cipher Committee at the Ceremony to receive the Second Class Defense Medal and celebrate 45 days of tradition with the Institute of Cryptographic Engineering ( KTMM) is held today, April 15.

Bringing Academy into a hub for innovation and digital transformation

The Head of the Government Cipher Committee said that in the coming time, the political and security situation in the world and the region will continue to evolve quickly and complicatedly. Challenges in information warfare and cyber warfare are present and increasingly drastic, threatening global security.

In the context of the industrial revolution 4.0 together with all levels and sectors stepping up the construction and development of e-Government, towards the digital government, the digital economy, the digital society, the risk of leakage of secret information. bile tends to increase with more and more sophisticated nature and degree.

“This context has been posing enormous requirements and challenges for the cipher work in general and the education and training work of the Academy of Civil Engineering in particular”, said Mr. Thiem.

Major General, Head of Government Cipher Department Vu Ngoc Thiem

A representative of the leadership of the Government Cipher Committee also pointed out a number of key tasks that KTMM Academy needs to focus on, including the development of the Academy Development Strategy associated with renovating the organizational structure and staffing direction. Lean, modern, efficient operation.

Building a model that is both a high-quality training center serving the Cipher industry, as well as a strategic research agency on information security and security policies to help lead the Advisory Board for the Party and the State on security. national confidentiality and security.

Focus on renewing training contents, programs and methods towards modernization, international integration, comprehensive development of learners. Attaching importance to university training and postgraduate training in the field of cryptography, information security and retraining and retraining of human resources for the entire Cipher industry.

At the same time, to expand cooperation and association in order to take advantage of the strengths of domestic and foreign training and research institutions and enterprises; focus on building a contingent of teaching staff, managerial staff, building facilities for teaching, learning and scientific research …

Colonel Nguyen Huu Hung, Director of the Academy of KTMM said, striving to 2025 the Academy will become a university under the model of modern “applied university”.

Colonel Nguyen Huu Hung, Director of the Academy of KTMM said, Resolution 56 2020 of the Politburo on “Development Strategy of the Cipher industry in Vietnam to 2030 and orientations to 2045” has defined the goal of building to build the KTMM Academy into a high-quality training institution on OA and information security to meet weak human resources and socio-economic needs.

Recognizing the mission, vision and core values, according to Mr. Hung, the Institute aims to become a center of innovation, digital transformation and use of digital infrastructure to provide personalized training services. chemistry for learners.

Striving to 2025, the Institute will become a university following the model of a modern “applied university” and has an intelligent management model, multi-disciplinary training, closely combining training and scientific research. ; have training quality indicators approaching the group of 30 leading industrial-industry training schools in Vietnam; have a sustainable industry structure, consistent with the reality of Cipher industry and the society; forming a number of strong and specialized research groups on cryptographic science, technology and information security at national level …

KTMM Academy received the Second Class Defense Medal

Recognizing the achievements of KTMM Academy, on the occasion of the 45th anniversary of the establishment of the school, the President decided to present the Second Class Defense Medal to the Academy.

The Ceremony of awarding the Second Class National Defense Medal to KTMM Academy was held on April 15.

45 years ago, on April 15, 1976, the Central Cipher School, the forerunner of KTMM Academy, was established.

From a staff training school for the Cipher industry with a staff of just over 10 people and inadequate facilities, up to now, KTMM Academy has been a multidisciplinary university, training human resources for the Cipher industry. and socio-economic needs.

At present, there are 7 faculties, 1 Cryptographic Technical Practice Center, 1 Science and Technology Research and Application Institute, 81 lecture halls, practice – experiments at 2 campuses in Hanoi, Ho Chi Minh City and 42 Engineering, Master and Doctoral training programs.

In the period 2015 – 2020, the Institute has trained over 50 long-term courses with a total of over 330 classes, deployed 80 short-term training and retraining courses. Especially, more than 2,000 engineers, staff, staff of all kinds of training specialized in KTMM and the majors of information security have graduated; the number of graduate students in KTMM and Information Security has graduated is more than 200.

Over the past five years, the Institute has trained more than 250 foreign students from Laos, Cambodia, and Cuba with types from short-term training, intermediate, full-time university, master’s and internship specialized in OA and courses. Short-term training courses on KTMM, Information Security, IT. Along with that, the Institute has implemented 58 topics at the grassroots level, 14 topics at the board level and 3 topics at the national level.