Beijing recently announced that it plans to implement the “Ten Special Actions” to cultivate and build an “international consumption center city” with Beijing characteristics and global influence. These ten special actions include creating consumer landmarks with complementary advantages and prominent characteristics; promoting new digital consumption scenarios and piloting the construction of “smart neighborhoods”; cultivating Beijing’s “net celebrity check-in sites” to release cultural tourism consumption potential; expanding capacity and improving quality exhibition consumption, Start the business card of the exhibition and consumption city, etc. Picture: Ogilvy Fashion Art Center pop-up show to help Audi 618 shopping festival Wang Xiaocan, founder of Ogilvy Fashion Art Center, founder of Meilai International Fashion Design Agency, co-founder of FDC Fashion Industry Complex, and director of Advanced Custom Research Center of Continuing Education School of Beijing Institute of Fashion Technology, said that Ogilvy Fashion Art Center is committed to breaking fashion and Art industry barriers, build an industrial service platform and a quality social platform that deeply integrates fashion and art, and provide designers, artists, and related companies with high-end services such as display, sales, research and development, branding, and resource links. Contemporary artists are not only recording the new era, but also using new technology, new language, and new means to express and reproduce the world we live in. Designers, a group of people who perfectly integrate art and business, they are best at using creativity and creating “clothes” for the best you. The collaborative innovation of artists and designers can not only deeply empower the fashion and high-quality development of Chinese brands, continuously improve the service supply experience, but also create more consumption scenarios and cultures for new types of consumption. Picture: Ogilvy Fashion Art Center Immersive Advanced Customization Experience Space Wu Hao, general manager of Borui Xiangxing, said that as a high-end brand automobile sales and service company in Beijing, he has been committed to the brand building and customer experience innovation of “Art Xiangxing” for many years. Creating a colorful life of “people, cars, and art” for customers is the core proposition and mission of the Borui Xiangxing brand. The joint creation of Ogilvy & Mather Fashion Art Center with MyLai International is not only an iterative upgrade of Asia’s largest Audi 4S store, but also a post-epidemic declaration for the Audi brand to adhere to fashion and artistic innovation in the post-epidemic era. Audi has 6 million car owners in China, providing more new and old car owners with a beautiful experience of fashion and art, which is our enduring brand original intention. As a global luxury car brand, Audi has always been committed to fashion innovation and artistic inheritance, and has successfully created a brand with the concept of “Audi Art”, which continues to lead the high-end car aesthetics of the Audi brand and the global automotive industry. Audi uses wisdom and understanding of beauty to build a bridge between modern art and advanced technology, injecting sporty and elegant artistic beauty into every Audi car, making it no longer a cold industrial product, but exuding human charm Mobile artwork. Picture: Famous contemporary artist Zheng Zheng’s latest masterpiece “Installation Art: Pixel 2021·China Cloud”” The event invited the famous contemporary artist Zheng Zheng to participate in the exhibition. He brought his latest masterpiece “Installation Art: Pixel 2021·Chinese Cloud”. The originality of the work originated from the “Chinese Dream”, with countless unit spaces divided by criss-cross steel pipes. The individual spaces are like countless pixels of digital images. This is the artist’s unique artistic language and the artist’s conceptual expression in the context of modern technological development. “Improvised Stay” is a cross-border conceptual installation exhibition of the fashion design brand SERAPH SIN. This exhibition aims to convey the creative concept that the brand has always adhered to through art installations, emphasizing the brand’s consistent love for materials, using fabrics and other comprehensive materials to create three-dimensional installations. The installation exhibition is opened by hand-based touch, combined with immersive multi-dimensional sensory experience, emphasizing a sustainable fashion lifestyle brought about by pure handmade. Picture: Fashion designer Seraphine Sin’s cross-border conceptual installation “Improvised Stay” Yuan Haiyun, secretary-general of Ogilvy & Mather Fashion Art Center, said that Ogilvy & Mather Fashion Art Center is an inevitable product of the “double cycle” and the era of Beijing’s construction of an international consumption center city. Based on the strong support of FDC Fashion Industry Complex and Beijing Institute of Fashion Technology, Ogilvy & Mather Fashion Art Center brings together the resources of the entire digital fashion industry chain. The co-construction and integration of the Borui Xiangxing Audi brand platform makes this a new cross-border collaboration between artists and designers. Species are full of imagination

Since Jianzhan Blind Boxes went on sale, there has been a wave of demolition in Bama stores across the country and the entire tea industry. Many tea clubs make appointments with friends, bring family members, and go out together to experience the fun of dismantling a cup. It is reported that the concealed model built in this blind box of Bama is a 3,000-yuan piece of a cup produced by the national non-genetic inheritor Lu Jinxi. Lu Jinxi, the representative inheritor of the Yaobian burning technique intangible cultural heritage project, and the world’s first restorer of the Yaobian burning technique. As a well-deserved master of Jianzhan in modern times, his works have great collection value and artistic value. This also gives users who buy Bima Jianzhan Blind Boxes more expectation that they can obtain works of non-genetic inheritors. Demolition is more like an “encounter” with traditional culture than ordinary figures. Let the tea lovers taste the profound tea culture in the dismantling of the cup, and watch the unique charm of the “universe in the cup” of the built cup. “Tradition” is connected with “Fashion”, “Mind” and “New Idea” are blended Jianzhan bears the memory of a prosperous era in Chinese history, and now Jianzhan has entered the vision of the whole people in a younger way. This blind box of mind uses an innovative inheritance method to collide with the young trend culture with the ancient craftsmanship of building a cup, so that the traditional tea utensils will become a kind of young faith by riding the trend of the wind. Inheritance is a relay race, and the fire is passed down from generation to generation. The cover of Blind Box’s illustration is childish and innocent, but quite interesting. Its author is a young tea friend who is only 11 years old. She fell in love with the tea culture under the influence of her parents’ tea ceremony, and then drew her “Song Huizong” in her mind. Ba Ma combines the paintings of the new generation with traditional tea utensils, which not only gives the new generation a lot of love and stage, but also looks forward to the roots of the cultural genes of Jianzhan for tomorrow’s children. (11-year-old Xiaochayou researches books and painting manuscripts of the Song Dynasty) Eight Horses always regards “taking tea as the carrier to promote the national quintessence” as the social responsibility shouldered by a tea company, and it is implementing it step by step. Cultivating young people to understand and inherit the tea culture and the Chinese spirit behind it is a long and meaningful road. The launch of Jianzhan Blind Box originated from the acceptance and integration of young cultures by the Eight Horse Tea Industry, and it also demonstrates the company’s unremitting efforts and bold innovations in promoting tea culture. In the selection of teaware products, Bama Tea Industry takes the concept of “Heart chooses the world’s beauty products”, and constantly seeks new ideas from traditional utensils, so that more people can enjoy the health and happiness of tea, and at the same time, they can feel China. The elegance of culture and the beauty of artifacts with thousands of years of history. The blind box activity is only a small step taken by the Eight Horses tea industry in the spread of tea culture, but with its unique creativity, it has caused a wave of tea lovers to dismantle the tea cups and aroused the competition of the tea industry. It can be seen that the “out of the circle” of teaware culture requires tea enterprises to seek innovation and change in the inheritance of traditional culture

Enjoy a tropical sunset like Hawaii Phu Quoc is one of the most beautiful sunset spots in Vietnam. The many luxury resorts in Phu Quoc are the right place for your mother to relax and re-energize, take a break from the hustle and bustle of the city, and after some time taking care of the whole family. You should choose resorts that offer panoramic views of the sea, giving priority to places built with eco-friendly architecture and using natural materials. Don’t forget to pamper yourself with a relaxing spa treatment overlooking the deep blue sea, or sip refreshing cocktails at the beachside bars, while immersing yourself in the stunning island sunsets. Hawaii. And if your mom is looking for a bit of excitement, some resorts also offer water sports and activities like windsurfing, kayaking, and snorkeling. Japanese-style resort in the heart of the ancient capital Tourism combined with healthcare is gaining more and more attention. Source: Booking.com Alba Wellness Resort in the heart of the ancient capital of Hue is a place for you and your mother to experience a quiet natural hot bath and spend time together. A true Japanese onsen bath itinerary includes a clean bath, soaking in hot mineral water outdoors in the midst of a natural setting. Then, steam to help clean, clear skin and mineral essences will penetrate better into the pores. You can choose a regular sauna or a Himalayan salt rock sauna for the body to relax and achieve the best effect. Bathing onsen or soaking in hot springs is considered an ideal therapy to help improve blood circulation, relieve stress, relieve joint pain and for deeper sleep. The Japanese-style architecture at this resort has a minimalist interior, based on five natural elements and has warm and cool green colors of wood, bamboo, palm trees and leaf roofs; creating an idyllic rural beauty, helping all visitors to gently vent all the sadness and fatigue of life outside. In the resort, you and your mother can also spend time growing vegetables, picking eggs and experiencing many other activities to immerse yourself in close nature. Small oasis Santorini in Ba Ria – Vung Tau The resort is likened to “miniature Santorini of Vietnam”. Source: Booking.com Away from the crowded beach areas, take your mother to Long Hai and enjoy a “staycation” not too far from the center of HCMC. With stunning landscape and green and white interiors, Lan Rung Phuoc Hai Resort was designed by Graham Taylor, a member of the Royal Society of British Design, inspired by elegant Mediterranean influences and dubbed “Santorini” miniature of Vietnam”. Located in a private complex with many dining and entertainment venues stretching along the beach, the resort emerges as a castle on the vast coastline of Europe. During your stay, you’ll be spoiled for choice with delicious meals and drinks at any time of the day, with 8 restaurants, bars and lounges. This must be the perfect vacation spot for you and your mom to save great photos and memories. Breakfast on the pool like Bali hồ “Floating breakfast” is a very trendy trend nowadays. Source: Booking.com Surprise your mother as soon as you wake up, with the extremely trendy “floating breakfast” trend that has “stormed” virtual believers in recent times. Inspired by the floating tray breakfast craze in Bali, The Mansion Hoi An will take you and your mother to the famous Indonesian paradise island of Bali for this unique experience! What could be more wonderful when you and your mother start your day with some champagne, strawberries, lobster and Western-style scrambled eggs and chill in the middle of a luxurious infinity pool. Whether you are looking for relaxation or new discovery, this resort offers the perfect combination of leisure activities such as lantern making, morning yoga, bicycle tours…. to Make sure mom and you enjoy a memorable vacation.

When expounding the relationship between the two locations and the name of the exhibition, Li Xiangning, the curator of the exhibition and dean of the School of Architecture and Urban Planning of Tongji University, said: “‘The dead like this” describes the relationship between space and time. Bringing the sense of’ruins’ that spans time from the’side garden’ to the art gallery, interacting with the existing riverside images and the artist’s works, forming a connection between the existence and the other.”

Exhibition site APSMUSEUM “The Dead”

Standing on the second-floor terrace of the “Border Garden” on the Yangpu Riverside, you see the river slowly flowing in front of you. A musician is playing the oboe, and the urban landscape is pushed into the distance. The city in the frame and the power plant in the distance are in the building. Among the ruins and new landscapes, “The son said on the Sichuan:’The dead are like a husband, and will not give up day and night’.” It seems to have become a footnote to the scenery.

Standing on the “side garden”, you can see the Huangpu River and the old power plant.

In the hinterland of Lujiazui, Pudong, inside the APSMUSEUM in the center of Lujiazui, walk into a long corridor, where the scenes on the “side garden” are transmitted on a long wall and a long screen. Here, Liu Yichun reconstructs the real space on the riverside in an abstract way, while Qiu Anxiong’s creations give the city’s daily scene a surrealism through a series of gradually suspended and weightless people and objects. light”.

In APSMUSEUM, the real-time transmission image of Yangpu Riverside is superimposed on the image of people walking in the museum and Qiu Anxiong.

The images here are transmitted in real time to the display screen of the “Border Garden”, superimposed on the ruined scenery and the hustle and bustle, connected by an immersive installation, like two containers, carrying the history of Shanghai’s industry and the prosperous present, and the works of art are also in between. It reminds the state of people and things in the process of urbanization.

The audience clicks the screen, and the animation on the screen floats to the sky.

“Border Garden” and APSMUSEUM, the superposition of reality and virtuality

The “Border Garden” is not a garden, but a ruined wall that was originally used by a coal dock to resist coal from falling. In 2019, architect Liu Yichun borrowed from the construction rules of Chinese gardens and transformed it into what it is today. The “side garden”.

After the transformation, the wall of the coal terminal that resisted the fall of coal became a “side garden”.

In fact, there were two walls here. After the other wall was crushed, the fragments of the building were thrown between the pier and the flood wall. Over time, the soil entered the cracks, and weeds and trees grew. The wall underneath, together with the fragments of another wall that shattered, formed a landscape-like whole. Although it has been transformed into a “landscape”, it still has a sense of barrenness. It is precisely this kind of landscape that conveys the sense of time of the industrial history along the Huangpu River, and also conveys the geography of Yangpu Riverside that was relatively located on the fringe of Shanghai in the past. feature.

“Bianyuan” facing the Huangpu River

In an exclusive interview with The Paper, Liu Yichun recalled coming to the site north of the Yangpu Bridge for the first time. “(They) existed like some kind of ruins, because they were left unused for a long time, the beams and columns had been damaged, and some soil fell on it. With weeds and even trees, it seems that these ruins are returning to nature in some way.” Liu Yichun said, “We are going to rebuild on the ruins today, and to some extent, we are terminating the process of returning to nature. , What does this termination mean to the ruins?”

Before the renovation, it almost returned to the natural site.

Liu Yichun used the words “ruins” and “trace” many times when he talked about “Bian Yuan”. “The same thing can be understood as either a’ruin’ or a kind of’trace’. When the ruins are transformed When it is a part of the new building, it becomes a trace on the original site and solidifies it in a new way. So I think these are two different understandings of time. The’ruin’ seems It is a kind of disappearance, and the’trace’ seems to be a kind of preservation.” “I want this place to be remodeled, but the barren scene of the original site and urban life can be retained to a great extent.”

The “Border Garden” of Yangpu Riverside. ©Tian Fangfang

The original site of the reconstructed “Border Garden” and the existing weeds and trees constitute the landscape. ©Tian Fangfang

APSMUSEUM is a “non-profit” art space founded by Art Pioneer Studio and its founder Wang Bin. It is also an experimental space. Although it is located in a shopping mall, it does not hesitate to pursue its artistic pursuits and invites Italy Architect Stefano Boeri is doing space design (as academic consultant for this exhibition), and the opening exhibition will be held in November 2020. “Space Leader” also invited many international big-name artists to participate. Prior to this, Xinzhifeng Art Institute undertook the curatorial, full supervision, and overall control of the permanent public art works of Yangpu Riverside. For issues such as public art, the connection between art and the space environment, we have been doing interdisciplinary integration and exploration.

APSMUSEUM “The Dead” Exhibition

APSMUSEUM is also a product of the development of the times. The Lujiazui area where it is located is a product of the development and opening up of Pudong. The urban issues it focuses on are also the result of changes in people’s lifestyles in the process of urbanization.

In this exhibition, APSMUSEUM is created as a surreal space. From the perspective of architectural intervention, Liu Yichun links the two places. The long walkway and screen in APSMUSEUM form a physical echo with the long wall of the “side garden”. . The people and objects in Qiu Anxiong’s silhouette animation slowly leave the ground and float to the sky. People walk in it, as if they are also a kind of garden.

In the APSMUSEUM in the center of Lujiazui, walk into a long corridor, where the scenes on the “side garden” are transmitted on a long wall and a long screen.

This space corresponds to the real space of the “Border Garden”. The superimposition of reality and virtuality forms an unfamiliar experience of the familiar daily urban space. “The border garden in the material world of the riverside and the imaginary border garden constructed from the images in the art gallery are connected across time and space. The border garden of the art gallery reflexively implants the real existence on the riverside through data transmission. This border garden It is the image twin of Bibian Garden, and it is the interpretation and reconstruction of the meaning of Bibian Garden.” Li Xiangning said.

The “Border Garden” renovated by Liu Yichun

Liu Yichun, Qiu Anxiong, and Jin Wang have cross-border cooperation with “literati consciousness”

The first time I saw Qiu Anxiong’s work was at the 2006 Shanghai Biennale. At that time, he made an animation “New Mountain and Sea Classics I” in the ink language of propylene and water transfer, which talked about the energy problems in urban development without too much. His language resonated with many people at that time.

Since then, he has successively completed “New Book of Mountains and Seas II” and “New Book of Mountains and Seas III” in 2009 and 2017, which are related to the creation time, and his focus ranges from “energy conflict” to “space and biotechnology”. Until the discussion of reality and virtuality in the Internet age. It seems that everyone is in the “New Mountain and Sea Classic” of the city, and every “weird and chaotic” that appears in it is also a common object around us. In the “urban landscape” with the image of the ancient Chinese, it is oneself that is seen.

“New Classics of Mountains and Seas III”, 2013-2017, ink and wash animation

“New Classics of Mountains and Seas III”, 2013-2017, ink and wash animation

Qiu Anxiong was born in 1972. From the 1970s to today, the changes in Chinese people’s lives are the greatest and most peculiar in history-from a farming society that relies on land for food, into an agriculture, industry, post-industrial consumption, information Social fusion. The plots of some science fiction novels that have appeared have become realities within reach of the moment. Many things can be solved on a smart phone, as long as there is a network cable to the outside world. Being able to participate in major social events while lying on the sofa makes everything easier and easier, and life becomes “lighter” unknowingly.

exhibition site

Qiu Anxiong’s customized video works for this exhibition make people feel a kind of “light”. The silhouette of the little girl walked into the screen, blowing away the soap bubbles in her hand, the puppy floated away from gravity, and when touched again, the person would be gently lifted… but it was as light as a piece of paper, without itself His face has been separated from the real life.

exhibition site

“The Internet has constructed a weightless world. It is not only the weightlessness of life, but also the weightlessness of our feelings about time. Fragmented information shatters the continuity of time. Only what is happening now can attract the attention of the Internet public. Yesterday’s events were forgotten. The shorter and more stimulating information in the online society, the more effective. Long and rational knowledge is rarely sought after. In the sense of time that was forgotten yesterday, we have lost the depth of time, let alone history. I feel that the weight of time gradually disappears in this weightless era.” Qiu Anxiong said.

Recalling the times we experienced, mobile phone screens have changed the way of life of many people. The social media platform is like a gluttonous behemoth that can swallow anything as long as it can bring traffic. Everyone’s lives are involved in this endless national carnival performance.

APSMUSEUM “The Dead”

The image of Qiu Anxiong, together with the excitement of the opening of the APSMUSEUM exhibition, was projected into Liu Yichun’s “Border Garden” building, superimposed with the passing ships on the Huangpu River and the lonely music. The sense of ruins and weight of the building itself makes the “lightness” of contemporary life even more “empty”.

In virtual and reality, one of the two musicians plays the oboe in the “Bian Yuan” and the other plays the viola in APSMUSEUM, separated by a river, the two are surrounded by music dialogue. The music they played was from Jin Wang. This name may be relatively unfamiliar in the field of visual art, but in the field of music, his chamber music works have been performed in concerts such as the Shanghai Spring International Music Festival and the Hong Kong Arts Festival many times, and he has cooperated with Yang Fudong and Qiu Anxiong many times. . “Most of the music has specific performance occasions, but this time it is two different spaces. Playing music at the same time also gives a lot of room for imagination. It also expresses’the dead are like their husbands, not giving up day and night’ The concept of time and space.” Jin Wang said.

exhibition site

Although art, music and architecture tell their own stories, art is the ultimate carrier. On the opening day, there was also a forum where the curator and three artists talked about the inspiration of the exhibition from different angles. Li Xiangning talked about the role of art in urban renewal based on the connection of the Huangpu River and the Urban Space Art Season. Liu Yichun talked about his architectural practice with the theme of “The Boundary of the Art Museum”, and using the “Border Garden”, he explained how the art of the art museum is integrated into the public behind. And Wang Bin’s original intention of doing public art and APSMUSEUM was to let the artists in the “white box” be understood by more people. Many of his practices have also worked with field and cross-field cooperation. This time he joined the interaction between technology and art. .

Opening Forum

It is reported that in June this year, the “Bianyuan” branch will move to the Anaya Lonely Library in Qinhuangdao. It will face the sea and tell the story of “One City, One Story”. There will be more touring exhibitions in the future, and different spaces will bring difficulties. The same experience.

(This article is from The Paper. For more original information, please download the “The Paper” APP)

Edit | Sun Ming

With the upsurge of cross-border “car building” by major industry giants, the past of Wuliangye cross-border car building seems to have been forgotten by the industry. Three years ago, Wuliangye invested nearly 2.5 billion yuan to take a 51% stake in Kaiyi Automobile, and announced a 3.7 billion yuan investment in a smart car factory. However, from the perspective of market performance, the projects that have been heavily invested have not been recognized by consumers.

“We are selling Geely, not Kaiyi. These are two car companies and two brands.”

“Kaiyi hasn’t been bought for a long time. If you consider Xuanjie, you can take a look at the Tiggo 5X. The two cars are basically the same.”

On the 15th, AI Finance and Economics found two dealers in the Yangtze River Delta and Beijing-Tianjin-Hebei on the official website of Kaiyi Automobile, and asked whether they could buy the Kaiyi X3, and the other party responded as above.

Kaiyi Auto and Baoneng Auto have the same door, and both come from Chery Automobile, the former boss of independent brand auto companies. Under the drag of its diversified brand strategy, Chery has gradually fallen into the pit of losses for years. In 2017, Chery sold the Qoros car with a huge loss of 8 billion at a price of 6.5 billion. The following year, Yibin Capital, backed by Wuliangye, took over 51% of the equity of Kaiyi Auto with 2.494 billion yuan. When the trend of cross-border car building was getting stronger, it opened a prelude to the story of “drinking” and “driving”. However, the reality is not. It’s not as good as expected.

Planning for more than ten years, monthly sales of 600 units

Unlike Dong Mingzhu and Lei Jun, Wuliangye has been trying to build a car for a long time. In 2003, “Push”, a wholly-owned subsidiary of Wuliangye that produced supporting molds, began to produce automobile molds for Changan Automobile and a Japanese car company. Two years later, Push invested another 300 million yuan in Chongqing to produce automobile machinery molds and engines. Parts.

As an important piece of Wuliangye Group’s entry into the automotive market, Push Group is not content to act as a mold supplier. First, it invested in automotive engines in 2006 and purchased a 46.5% stake in Xinhua Internal Combustion Engine Group, a subsidiary of Brilliance. In 2009, it established Brilliance Mianyang as a joint venture with Brilliance and obtained the qualification for vehicle production.

The good times didn’t last long. In 2011, after the new chairman Tang Qiao took over Wang Guochun, he listed and transferred Xinhua Internal Combustion, which had been losing money for many years. Since then, Wuliangye bid farewell to automobile engines and the car manufacturing business has temporarily come to an end. But the new people and new policies. After Li Shuguang took over as the chairman of Wuliangye Group in 2017, Wuliangye announced that it would spend 2.494 billion yuan to buy 51% of Chery’s Kaiyi Automobile, and spend 3.7 billion yuan to build the Kaiyi Yibin Smart Factory.

Kaiyi, which was acquired by Wuliangye, has not been able to open the market since its birth. In the early days of its establishment in 2014, Chery packaged Kaiyi as a “crowd-sourcing car building” under the thinking of the Internet, which once attracted great attention. However, the actual sales volume in 2015 was only 24,000, 37,000 in 2016, and 41,000 in 2017, which is far from expectations.

With the blessing of leading liquor companies, Kaiyi’s annual sales volume declined instead of rising, falling to 24,000 units in 2018 and 27,000 units in 2019. In mid-2020, Kaiyi released Wuliangye’s first new car to show off the world, which is very similar to Chery Tiggo 5X. Some evaluations directly pointed out that the body proportions, waistline, and front and rear suspension lengths of Xuanjie and Tiggo 5X are almost identical, and the power system and interior configuration are also very similar.

The new model of Kaiyi will have a total sales of 33,000 units in 2020, an increase of 5,000 units year-on-year. Among them, the sales volume of Xuanjie was 21,779, and several other models all declined. Entering 2021, the monthly sales volume of Xuanjie has dropped to 1,060 units in January, and again to 634 units in February.

Although the monthly sales volume of the first car has fallen to 100 units, Kaiyi is still planning new products. Not long ago, the Kaiyi Xuandu declaration drawing was exposed. According to the data, Xuandu will be equipped with a 1498ml engine with a maximum power of 115kW. An industry insider pointed out to AI Finance and Economics that considering the current models of Kaiyi Automobile Configuration and parameter performance, this engine is expected to be the 1.5T of the Kaiyi X3.

“If the situation is true, it may be difficult for new products to achieve breakthroughs in product strength,” the person pointed out, “Except for the low-end price advantage of Kaiyi, there is not much improvement in branding, design, R&D, and marketing.”

“Drunkard” does not mean wine

As an A-share wine company that sits in the Shanghai and Shenzhen stock markets with Maotai, Wuliangye was once the top wine maker. In 2001, its revenue reached 4.742 billion yuan, almost three times that of Moutai during the same period (Moutai: 1.618 billion yuan). At that time, although the two heroes of baijiu were the best in terms of fame, Wuliangye was obviously better in terms of performance.

During the years when the champion jersey was added, Wuliangye gradually “expanded”, extending its capital tentacles to almost every inch of sight. In addition to the cars mentioned above, Wuliangye has also invested in CNC machine tools, real estate, hotels, plastics, medicine, import and export, environmental protection, daily chemicals, paper making, chips… But things are counterproductive, dozens of wholly-owned or controlling subsidiaries Very few companies generate revenue.

In addition to the diversified business that ended awkwardly, OEM liquor also consumed Wuliangye’s brand value. In 2006, according to statistics from an organization, Wuliangye owns more than 100 wine brands, whose prices are mainly between 30-80 yuan, and that 80% of the brand’s turnover accounts for only one-tenth of the total turnover of Wuliangye Winery.

Wuliangye, distracted from its main business, was finally overtaken by Moutai in 2008 in terms of revenue. In the following four years, although Wuliangye has turned the tide and returned to the throne of “revenue first”, the return on net assets has fallen sharply. Data show that in 2010, Wuliangye’s return on net assets was 16.996%, and Maotai was 39.677%. In 2012, Kweichow Moutai’s revenue was only a few hundred million yuan behind Wuliangye, but its net profit exceeded the latter by more than 3 billion yuan.

In 2013, the liquor industry ushered in an inflection point. Many high-end liquor companies, including Wuliangye and Shuijingfang, suffered heavy losses, but Moutai bucked the trend. From 2012 to 2014, Wuliangye’s revenue was 27.201 billion yuan, 24.719 billion yuan, and 21.011 billion yuan. Net profit attributable to its mother was 9.935 billion yuan, 7.973 billion yuan, and 5.835 billion yuan; Shuijingfang’s operating income was 1.636 billion yuan, respectively. 486 million yuan, 365 million yuan, net profit attributable to the parent of 338 million yuan, -154 million yuan, -418 million yuan. The operating income of Kweichow Moutai was RMB 26.455 billion, RMB 30.922 billion, and RMB 31.574 billion, and net profits attributable to the parent were RMB 13.308 billion, RMB 15.137 billion, and RMB 15.350 billion.

Image source: AI Finance and Economics

An industry insider who loves liquor told AI Finance and Economics that the reshuffle brought about by industry adjustments is the cause. The internal cause of Moutai’s growth against the trend is the scarcity of products and the financial attributes based on scarcity value. “Under the high-end positioning, The price difference between the market price and the ex-factory price protects Moutai’s profitability.”

Wuliangye, who was defeated, began to imitate Moutai’s high-end pace. The eighth generation of Wuliangye will be launched in 2019, and the strategic product “Super High-end 501” will be launched. In addition to the limited sale of 501 bottles each year, Wuliangye also claims to be the “Pearl in the Crown” in the advertisement. However, this has not reversed Wuliangye’s overall performance. The financial report shows that in 2019, Wuliangye’s annual revenue was 50.118 billion yuan, fulfilling the 50 billion yuan revenue target, but its sales volume was 165,100 tons, a year-on-year decrease of 13.67%, and its inventory was 15,800 tons, a year-on-year decrease. An increase of 22.06%. This means that Wuliangye, who wants to replicate Moutai’s high-end road, has fallen into a difficult situation.

In 2020, the liquor industry collectively broke out in the capital market. Kweichow Moutai once exceeded 3 trillion yuan, and currently ranks first with a market value of about 2.5 trillion yuan. Although Wuliangye is the second runner-up, its market value is only 1.1 trillion yuan, which is not as good as Maotai. half. The ambitions of the former leader come again, but the arena is no longer.

This article was originally produced by AI Finance and Economics, an account of “Finance World” Weekly. Please do not reprint it on any channel or platform without permission. Offenders must be investigated.

Friday, April 16

“AMZ123” > >> Cross-border Morning Post to know about cross-border e-commerce in 60 seconds!

1. Amazon UK announced that self-delivery sellers can now purchase Royal Mail shipping services and print labels through “Buy Shipping”.

2. The Indian government issued new regulations. From April 14 to May 1, the sales and transportation of non-essential products on e-commerce platforms such as Amazon and Flipkart will be restricted, and essential products will not be affected.

3. eBay announced that it has officially opened the management payment service, which provides buyers with more options for payment methods and helps sellers manage their business more easily and conveniently.

4. Finaria Research predicts that European e-commerce sales will reach 465 billion US dollars in 2021, of which the fashion category and electronic product market will maintain rapid growth.

5. Due to potential safety hazards, more than 100,000 baby products on Target were recalled by the US Consumer Product Safety Commission.

   The road to Amazon sellers, starting from AMZ123

Image source: Tuworm Creative

Reporter | Xu Shiqi Reporter | Xu Shiqi There are Amazon and Lazada on the left, Ali International Station and AliExpress on the right. Although Dunhuang.com, which was founded 17 years ago, is a veteran player in the cross-border e-commerce platform, it has not squeezed into the top camp. “It was very popular in the first few years, and I have rarely heard of it recently.” People in the industry often have such an impression of it. Dunhuang.com, established in 2004, is China’s first B2B cross-border e-commerce platform. Its founder Wang Shutong was once the CEO of Joyo.com. Today, Dunhuang.com specializes in market segments under the attack of giants: B2B of small and medium-sized enterprises, with fast-moving consumer goods as the main category. In other words, Dunhuang.com plays the role of the Yiwu wholesale market, and its customers are mainly self-employed and small wholesalers. “It is true that Ali is under great pressure, but Dunhuang.com has persisted for so many years, and there is still a resilience.” Liu Sijun, vice president of Dunhuang.com, said in an exclusive interview with Jiemian News. This company had rumors of an IPO as early as 10 years ago. In March of this year, it again reported that it would go public in Hong Kong. In this regard, Dunhuang.com’s response to Jiemian News was “no comment.” A person familiar with the matter commented: “It has been so many years, it is time to go to the (market).” The popularity of cross-border e-commerce in the epidemic has given Dunhuang.com a wave of dividends. According to the foreign trade import and export situation in the first quarter of 2021 released by the General Administration of Customs on April 13, my country’s cross-border e-commerce import and export totaled 419.5 billion yuan in the first quarter, an increase of 46.5% year-on-year, of which exports were 280.8 billion yuan, an increase of 69.3%. The relevant person in charge of Dunhuang.com revealed that the company’s Q1 performance far exceeded 70% compared with the same period last year, and many popular categories such as small household appliances and sports goods have increased by 3-5 times.

Under the market dividend, in August 2020, Dunhuang.com also followed the trend and launched a SaaS product: MyyShop. Users can select sources, products, distribution and sharing on this platform, and they can also build independent stations like Shopify. Internet celebrities or “micro merchants” who have their own private domain traffic overseas can use this to make money.

MyyShop is also a new story told by Dunhuang.com since last year. The company wants to realize the “two-wheel drive” of the two platforms.

If Dunhuang.com is a traditional centralized platform, both buyers and sellers must enter this transaction scenario, and MyyShop is a decentralized platform where end consumers buy goods through social recommendations, and the platform acts as a “drop-in delivery”. The role of. Dunhuang.com has as many SKUs as possible, while MyyShop pays more attention to accurate services to buyers.

Liu Sijun used an example to describe the advantages of a decentralized platform: “For example, if you sell something for 10 yuan on a traditional platform, it sells very well. Soon a big seller will come to imitate it, and you will get free shipping if you sell it for 9 yuan and 5 yuan. He beats you to death first, and then slowly raises the price. But if you are distributing through social platforms, this problem rarely arises.”

He said that Chinese products have gone through the stage of “every penny has to be squeezed to death”. In the next stage, product premiums and independent brands will become possible.

It is understood that the United States, the United Kingdom, France, Canada, and Italy are the top 5 markets for the platform, and the US market accounts for approximately 56% of Dunhuang.com’s business. With the increasing trade friction between China and the United States and the tide of anti-globalization, how does Dunhuang.com respond?

In this regard, Liu Sijun told Jiemian News: “Although frontal friction cannot be avoided, we directly penetrated the capillaries of the other party and connected with the smallest local retailer. Such penetration cannot be stopped.”

In terms of business model, the platform’s annual operating income mainly comes from commission income and value-added service income (such as big data intelligent marketing, intelligent logistics, etc.). Dunhuang.com currently has more than 2.3 million registered suppliers, more than 32 million online products, and more than 35.5 million registered buyers. It covers 222 countries and regions around the world, has customs clearance capabilities in 58 countries, and more than 100 logistics routes. There are more than 10 overseas warehouses, 65 currency payment capabilities, and global business offices in North America, Latin America, Europe and other places.

(FengChenWang 2016 Spring/Summer Collection New York Fashion Week)

In her childhood, the memory of holding a bamboo cage and following her grandma to the beach to fish, gave her a fantastic idea of ​​presenting traditional Chinese bamboo weaving techniques on modern fashion.

(FengChenWang 2021 spring and summer series-small bamboo bag)

In the memory, the blue printed cloth suit that grandma wore every day has inspired her to travel all over the country to find craftsmen who are still inheriting this craft, and successfully integrate blue printing elements with high-end fashion.

(FengChenWang 2021 Spring/Summer Blue Print Series)

She is a fashion designer Wang Fengchen. Among the many outstanding young Chinese designers, she is particularly good at extracting inspiration from life experiences and people around her. The stories of her parents, siblings, and hometown are all told in her design language. As a senior student of the Royal College of Arts (RCA) in men’s clothing, her design not only has a high-level modern sense, but also pays attention to the integration of Chinese elements in skills and details, bamboo weaving crafts, blue printed cloth, traditional Chinese medicine plant dyeing and other traditional crafts and cultures. All are interpreted by her in the design.

Unique, the ultimate charm of the designer. Being good at telling stories around them and cleverly integrating into traditional culture-it is these two unique characteristics that make Wang Fengchen and her eponymous brand successfully out of the circle and enjoy international reputation.

The formation of designer style and inspiration library is more or less closely related to childhood experience. Previously, we mainly used media interviews to open up Wang Fengchen’s heart, understand her past experience, and then learn about the reasons for her fantastic ideas.but This time, Wang Fengchen used the “big move”, which coincided with the opportunity of cooperating with the Samsung Galaxy S21 series to shoot a micro film. For the first time, she tried to cross the border from a designer to a director, creating a micro film with a brand new In the form of images, she shares her growth story in the design world.

The name of this micro-film is “The First Meeting”, but it is simple and full of deep meaning-“Chu” has a “clothes” on the left and a “knife” on the right. The “cutting” fits the fashion designer Wang Fengchen. “Feng” is both the “Feng” of “Wang Fengchen” and the “Feng” of “Meeting”. This word also represents the designer’s hope to express through this micro-film that The emotional connotation of “the original heart”.

(Fashion designer Wang Fengchen directed the micro-film “First Meeting”)

At the beginning of the movie, what you see is the most familiar living environment of Chinese people-the patio, and the most familiar traditional fashion item-blue calico, which is like falling from the sky, like the blue sky and white clouds, under the simple and pure blue calico. Wang Fengchen’s ingenious grandmother. The blue calico and grandma constitute the story element and emotional bond throughout the entire micro-film.

The beginning of the story recalled the scene where grandma taught Xiao Fengchen to engrave, dye cloth and cut clothes. It is this kind of precepts and deeds since childhood that planted a seed of design for Wang Fengchen in her childhood, and made her look forward to having the same skills as her grandma when she grows up, and making her imagination into clothes.

The second part of the story recalled Wang Fengchen’s experience of studying abroad when he was admitted to the Royal College of Art in London. If the enlightenment that grandma gave her from a young age gave her the seeds of dreams, this experience of studying abroad taught her how to realize her dreams through professional education and hard study.

The climax of the story appeared after hearing the news of grandma’s death, the sad moment of losing a loved one. The designer suddenly recalled the blue calico that grandma’s favorite was her favorite. She turned out the blue calico that she carried with her when she went abroad and has been cherished. Then extract the aesthetic essence from it, and then add the advanced aesthetics and modern design skills she learned in the world’s top art halls, and finally let grandma’s favorite blue calico exert the most magical aesthetic power.

When these modern haute coutures with blue calico elements appeared on the runway of FengChenWang’s personal eponymous brand FengChenWang London Fashion Week, we saw not only fashion, but also family affection, dreams and inheritance.

(FengChenWang2020 Spring/Summer Collection London Fashion Week)

(FengChenWang2020 Spring/Summer Collection London Fashion Week)

(FengChenWang2020 Spring/Summer Collection London Fashion Week)

The end of the micro-film is fixed on the scene of Xiaofeng Chen and grandma reuniting and embracing. The language of the picture at this moment and the voice-over complement each other-“Even if the times are fast, as long as you don’t forget your original intention, you will always have your own rhythm.”

Speaking of the original intention of this micro-film, Wang Fengchen broke it down like this: What she wants to record is the process of her growth and transformation on the road of design, and the enlightenment, influence and companionship her grandma gave herself along the way. The blue calico that runs through the film is not only a symbol of her identity in her design, but also an emotional bond between her and her grandma. It also represents the designer’s inheritance and development of traditional culture. “It’s this blue calico that made me meet for the first time. The relationship with grandma also meets the original intention of design.”

In addition to the rich stories and sincere feelings that make people move, as an audience, they will also be attracted by the tones of this micro-film. The whole film reveals the most popular retro texture at the moment, allowing people to explore the designer’s growth story. At the same time, I can’t help but recall my childhood, hometown, and relatives and friends who guided me on the path of my dreams.

I believe you will be shocked, such a micro film with excellent sincerity and quality was actually shot with a mobile phone!

The story starts at the beginning of this year, With the launch of the Samsung Galaxy S21 series in China on January 18, Samsung also launched the “21 Vision” micro-film project. This theme is multi-lingual-“21” not only represents this brand new “S21” mobile phone, but also indicates the background of the 21st century; the word “vision” not only highlights the selling point of video shooting, but also means different horizons. And recorded perspective.

After the theme of the “21 Sights” micro-film project was determined, Samsung invited 12 industry leaders in different fields to start creating. Among them, there are pioneer fashion designer Wang Fengchen, actor Zhang Yuqi, musician Zhang Yadong, popular anchor Li Jiaqi, and youth Writer Jiang Fangzhou, etc., each industry leader is a well-known figure in this era. They are incarnations of directors, starting from their own life stories, creating micro-film scripts, and using the Samsung Galaxy S21 series to complete the shooting, and 12 produced The micro-movies record the growth of individuals under the torrent of the times from different perspectives, as well as each individual’s feelings and commemorations of the changes of the times.

In the “First Meeting” micro-film directed by Wang Fengchen, we see the dreams, talents and hard work of the young generation of Chinese designers, as well as their international vision.

From a designer with a paintbrush to a director who shoots stories with a mobile phone, Wang Fengchen also has an in-depth experience and delicate feelings about the powerful functions of the Samsung Galaxy S21 series in the process of completing his directorial debut.

(Sidelight on the creation of “First Meeting”)

“If you want to be good at your work, you must first sharpen your tools.” This time, all the shooting attempts have been completed using only mobile phones. The director Wang Fengchen wants to thank the Samsung Galaxy S21 series for the powerful camera functions. In the entire creative process, she is the most inseparable from the Samsung Galaxy S21 series “ Director’s Perspective “——This feature provides three views: single view, split screen, and picture-in-picture, and three different view frames for telephoto lens, main camera, and ultra-wide-angle lens, allowing creators to easily choose according to their needs.

Friends who have filmed Vlog know that it is often necessary to switch perspectives at any time during the shooting process. After switching, it is necessary to organize and edit a large number of video materials, which will complicate the entire creative process. The front and rear cameras of the Samsung Galaxy S21 series can be called at the same time. You can choose either the picture-in-picture mode or the split-screen mode. This saves the inconvenience of shooting with multiple phones at the same time and the cumbersome post-editing process, so it can be called Vlog. Creation artifact.

The three lenses on the back of the phone can be previewed at the same time, which allows Wang Fengchen to see the pictures taken by three different lenses at the same time during the creative process, and then can directly choose the most favorite picture.

There are many portrait close-up shots in the story of “First Meeting”, thanks to the powerful artificial intelligence analysis function of the Samsung Galaxy S21 series, which can intelligently recognize facial features and natural lighting, and then optimize various details, which also saves creators Time for repeated shooting and post-grading.

After thoroughly using the “director’s perspective”, Wang Fengchen exclaimed: In this era of universal Vlog, with this mobile phone, everyone can become a photographer, starting from the touch of life, recording life and recording the times. .

In the creation process of “First Meeting”, in order to express the past and memories, many shots needed to be taken in a relatively dark environment. At this time, another powerful mode of the Samsung Galaxy S21 series, “Night Mode”, came in handy. , It can achieve clear shots even in dim environments.

In the “First Meeting” micro-film, in order to show Xiao Feng Chen’s innocence and emotions with his grandma, many jumping shots are used. At this time, how to prevent jitter becomes the key to whether the shooting is passed. At this time, the “Super Stability Mode” of the Samsung Galaxy S21 series plays an important role. The stabilization function reduces the jitter caused by motion. Even when moving, it can take a smooth and stable shot like a sports camera, ensuring the video quality. Quality and standard.

As a fashion designer, he is extremely sensitive to beauty. In addition to the shooting function, Wang Fengchen also values ​​the appearance and color of his mobile phone very much. The Samsung Galaxy S21 series provides a total of three color schemes-full of youthful and vigorous Brahma dream purple, fashionable and elegant fantasy silver and eternal classic color night black. The designer said that each color scheme is very individual and can satisfy everyone’s needs. favorite. Wang Fengchen herself has always used Youye Black. She thinks this color is the same as her own image-a bit cool and mysterious, and the combination of metal and matte texture makes her feel very advanced. This mix and match reminds her of In order to make the design concept, “Irregular matching of fabrics or colors of different materials can create a sense of collision and harmony.”

Just as inspiration flashes at any time when designing, and needs to be recorded in drawings at any time, Wang Fengchen also had many fantastic ideas about the film during the entire shooting process of “First Meeting”. What should I do if the inspiration comes? The designer is most grateful to the S Pen stylus of the Samsung Galaxy S21 series, “it can help me record inspiration anytime and anywhere, and bring a lot of convenience to my creation”.

“I like to try new things and break conventions. This time, it is a small breakthrough to derive my creativity and ideas into a micro-film story.” Talking about participating in the “21 Vision” micro-film project, Wang Feng Chen summed it up like this.

Do you aspire to break conventions, record life, and challenge yourself with creation like Wang Fengchen? I believe that the Samsung Galaxy S21 series can help you.

“I Love Health BOSS SHOW” premiered on the whole network on April 15th at 1400

It is reported that this “fancy” health show will premiere on the entire network at 14:00 on April 15th, with special invitation comedians and 2020 China Family Health Conference “Healthy Family Recommendation Officer” Li Xueqin, talk show actors Hu Lan and Cheng Lu Come to the scene to help out. The iKang Group’s offline customer experience meeting during the same period will also be broadcast on the spot, and there will be plenty of awards to be softened.

Break the tradition and create the first show of the talk show in the health industry

With the continuous escalation of Chinese people’s awareness of health management, more and more people have begun to pay attention to health and physical examination in the post-epidemic era. The traditional health forum method has solid professional knowledge, but the advanced academic content will inevitably discourage most people.

This time iKang “I Love Health BOSS SHOW” broke the traditional mode of the health industry conference, and tried a talk show conference for the first time, inviting a number of celebrities to help out, creating a “fancy” health show and delivering health in a relaxed and humorous way The concept reveals the many possibilities of future physical examinations.

“I Love Health BOSS SHOW” invited Li Xueqin, Hulan, and Cheng Lu to help out

What kind of sparks will the popular celebrities + health professionals collide with?

Recently, the two fires of “Talk Show Conference” and “Tucao Conference” have heated up the talk show venue. This time Ikang’s “I Love Health BOSS SHOW”, Xueqin, Hulan, and Cheng Lu, three popular celebrities in the talk show airborne, talked about health concepts and embarrassing physical examinations, and they will surely ignite the audience.

Zhang Ligang, founder, chairman and CEO of iKang Group, also linked up with 8 big names in the health field, including two upstarts in the field of genetic testing, to change the “iron face” of the past and use a talk show to talk about the new trend of health management. , Take care of people’s health in all aspects.

Witness the “Break the Circle” Grand Event

Physical examination is no longer limited to fixed basic items. Many years ago, Akcome Group took the lead in proposing personalized physical examination solutions in the industry. In 2017, iKang Group released the “Managed” physical examination 1.0 and launched the iKangCare+ and iKangPartners+ plans. Through the innovation and upgrading of products and services, the physical examination was truly upgraded to a health management service, leading a new round of reforms in the domestic health management industry. . Immediately afterwards, in 2018, the iKang Group’s strategy was upgraded, with the introduction of human-managed physical examination 2.0 and the iKangAI+ and iKangNetwork+ plans, fully embracing artificial intelligence, empowering health management, helping users find, diagnose, and treat earlier, and stick to it. A healthy future for people living in this country.

“I Love Health BOSS SHOW” Zhang Ligang, head of Akcome Group, personally went to battle

At 14:00 on April 15, “I Love Health BOSS SHOW” will be held on People’s Daily Online, Xinhuanet, CCTV, Weibo, Douyin, Beijing News, Economic Observer, Health Times, Financial Circle, 36氪, Sina Simultaneous online premiere on multiple platforms such as technology and Sina Weibo. For more hot information, please pay attention to the iKang Guobin official account and Weibo.