SAIC Maxus released 4 MPV family models at once At this strategic conference, SAIC Maxus released four new products at the same time. The G50 Plus is a standard household MPV. The price range of its customized models ranges from 109,800 yuan to 165,800 yuan. Customization is customized according to your own needs; the G20 Plus special model is mainly for business reception, and the prices are 223,800 yuan and 236,800 yuan respectively; the traveler G20 uses the MPV body structure to realize the function of the RV; EUNIQ 7 is the No. A hydrogen fuel MPV. It can be seen that although it is a relatively young brand, SAIC MAXUS has quickly formed a product lineup covering daily home travel, business reception, passenger leasing, welfare travel and other life and work scenarios. SAIC Maxus stated that it will continue to launch a variety of MPV models in the next three years and build the brand as an “MPV expert”. In fact, the MPV market has always given people the impression of “not popular” for a long time. According to data from the Passenger Association, the proportion of MPVs in passenger car sales in 2020 is only 5.7%. And in such a niche market, there is no shortage of powerful products. The same door Buick GL8 has a position in the field of business reception. Honda’s Odyssey and Elysson also occupy part of the home market. But in such a difficult and dangerous niche market in the eyes of the outside world, SAIC Maxus’s performance is surprising: In 2020, SAIC Maxus sold 115,322 new cars in the domestic market, a year-on-year increase of 17.22%, of which the sales of MPV family models were 44,542. This is obviously inseparable from SAIC MAXUS’s unique customization model. SAIC Maxus is driven by user needs and has launched a C2B large-scale personalized intelligent customization model in the industry, giving consumers the right to participate and decision-making. At the event site that day, a representative of SAIC Maxus dealers told the author that through customized order placement and delivery, consumers will feel that every money they spend on various configurations is worthwhile, and they choose to take the initiative. As a result, the selling price of the vehicle is more acceptable. Moreover, this feature is more advantageous in the field of RVs: “SAIC Maxus is one of the few complete vehicle companies in the industry that directly sells customized RVs. Both technology and after-sales are incomparable to ordinary refitting plants.” Traveller G20 has strong playability in MPV Lan Qingsong, vice president of SAIC and chairman of SAIC Maxus, once said that differentiation is the DNA of SAIC Maxus. “The homogeneity of market competition is serious. As a small latecomer, we have insufficient brand awareness. Therefore, we must differentiate. This is not only forced by the market, but of course it is also our choice.” Text/Beijing-Beijing Toutiao Yang Zheng