The boys choose the solution of cutting their own hair at home with trimmer during the epidemic season. Photo: Fashion beans. Choose the right trimmer for every hairstyle Each hairstyle will be suitable for a corresponding type of trimmer and accompanying accessories such as length-aligning comb, protector. This item helps men to style their own hair at home. Many high-end product lines also come with different cutting blades and users can easily adjust the cutting angle. Do not use the product with wet hair. This makes the trimmer ineffective and the razor blade prone to rust. The main remedy is that men should use a towel to dry their hair before cutting. Men should choose the right type of trimmer suitable for each hairstyle. Photo: Ruxa. Avoid problems the first time using the trimmer For many people, the first time using the trimmer, it will be easy to shake hands and incorrectly align the length. The simplest way is to set the trimmer to the lowest level, then adjust it to suit the length of your hair. Men should pay attention to using the blade to cut in the opposite direction to the hairline. Keeping the hair stable helps to avoid problems with the scalp during use. Using a trimmer to cut in small sections helps guys create the desired hairstyle and does not irritate the scalp. Guys need to know how to use the trimmer to avoid unfortunate hair problems. Photo: Bodyhair. Cleaning after using the trimmer Cleaning the trimmer is an important step to avoid rust and damage in a short time. The optimal way to clean is to remove all the cut hair, disinfect with alcohol and apply a layer of oil on the blade so that the trimmer can work effectively for the next use. Men should clean the trimmer after use. Photo: Bodyhair.

Recently, on his personal page, boss Vu Khac Tiep posted a picture of a busy working day with Ngoc Trinh in a “toned cardboard” outfit. The “underwear queen” makes people “hot” when wearing a jumpsuit with cut out details at the waist and front of the chest. The outfit with the bold cut-out shirt of the beautiful Tra Vinh is just enough to cover the sensitive spot. Even before that, Ngoc Trinh was comfortable wearing clothes that were cut into small areas, even the “most dangerous part of the body was not spared”. Seen from the back, the cut-out outfit to reveal the 3rd round makes people “hot eyes”. Recently, Ngoc Trinh actively promotes her style of cutting in every appearance at the event or doing a fashion photo set. Shows off her best body in Vbiz, so these bold, “wearable” outfits are nothing too “terrible” with the “underwear queen”. Ngoc Trinh is very confident, but the opposite person probably does not dare to look long because of “embarrassment”. Ngoc Trinh is still diligently pursuing a revealing style even though she has passed the age of 30. Ngoc Trinh’s daring poses made people excited. Watch the video “Ngoc Trinh is bold at the Cannes Film Festival, is it normal or offensive?”. Source YAN News

Shin Jae Eun is a very famous name in the Korean lingerie model world. Possessing a fiery physique, Jae Eun has 2.3 million followers on her personal Instagram page alone. Pursuing a sexy style, Shin Jae Eun does not hesitate to show off her perfect body curves in beautiful photos. Worth mentioning, not only sexy in product promotion images, in real life Shin Jae Eun also chooses for herself a bold, tight and lack of fabric fashion style. With a baby face and hot body, Shin Jae Eun scored an absolute score in the eyes of fans. In the photos posted on social networks, Shin Jae Eun knows how to show off her physical beauty. Even in closed clothes, she also showed off her huge bust, ant waist, and full of vitality. Regularly appearing with a glamorous image, Shin Jae Eun is the face of countless brands, she has also appeared in famous men’s magazines such as Maxim. With a beautiful standard hourglass body, Shin Jae Eu makes many young girls jealous, admire and desire. It is known that to get this body of thousands of people, Shin Jae Eun had to constantly practice. She often combines many different exercises to keep her body balanced and toned but still soft and feminine. Along with that, Shin Jae Eun is also extremely caring for her skin. According to her, being a model should always maintain a plump, bright white skin. The female model’s diet is also very strict. Like many other Korean stars, Shin Jae Eun often goes on a diet to lose weight and then exercises to keep the weight she wants. It is rare for Shin Jae Eun to wear discreet clothes, but no matter how tight she is, the female model still exudes her sexy and seductive look. Shin Jae Eun has never been afraid to show off her figure in strong cut outfits, highlighting her plump figure. Invite readers to watch the video: Aquafina Vietnam Fashion Week trang

Gymnastics is now a familiar concept for many women. Anyone wishing to lose weight, stay in shape or even gain weight can turn to the gym as a cure. However, “hard work” is never easy. The average person who practices to keep his weight has seen many difficulties and challenges. Have you ever wondered what a professional athlete will go through? The girl of Gia Lai land, Tran Nhu Quynh, will answer that question. Tran Nhu Quynh was born in 1996 and has been charmed by practicing for more than 5 years. The female student of the Pharmaceutical industry has excellently won the Miss Bikini category under 1m60 at the Aesthetic Showdown Vietnam 2020 Fitness Congress. Currently, Quynh is rushing to prepare for the next battle, the Beach Man-and-Woman Fitness Dissolution which will take place on May 9. Her body is about to reach the threshold of normal subcutaneous fat dryness. Today, many people exercise for the purpose of improving their health and physique, but to say sacrificing a part of youth and contrary to the concept of the body of society like Quynh, there is not much. She whispered that the charm to make her go contrary to the branch stemmed from the disparaging words of her appearance. Few people know that, “The Queen of Bikini” also started as a chubby girl with a weight of up to 68kg while only 1m62 tall. “At that time, I also went through many measures to lose weight. While fasting, learning to dance, zumba and working hard, but the weight is not only poor, but also severe stomach pain ”. And Quynh went to Saigon to study, then was exposed to the gym and was “addicted” ever since. “Addiction” is because it gives results after just a short period of seriousness, slim body and improved health every day. The usual work that was not possible before, now it is done gently, such as helping parents carry water, carrying dozens of rice, or even helping the family to build a tank. Although it is not heavy, it is very drowning because in the countryside, the sun is scorched, and it takes strength to bear it. That is probably a miracle of Quynh compared to other girls of the same age. However, her path was also difficult at first when she was not supported by her family at first. At first, parents were a bit restrained and protested because they saw their daughter practice to grow up and was afraid of not marrying. In addition to the impact of the neighborhood: “The girls in the gym look like a man, they all look like a girl” or “There is no girl like her”, so the tension added to the tension. But because of the fire of passion burning in his blood, Quynh had to sit down many times and coo for his parents to understand. She had to reassure her family that she would complete well with her studies, not because of training but quitting halfway through. Studying pharmacy was very stressful, so the gym with Quynh that day was the most effective psychotherapy. “The job I choose must not only be muscular, but also mentally strong. During the 5 years I still have to receive many disparaging comments from other people just because they are different in profession. Sometimes I want to wear a dress, but I am not only encouraged but also disdain: big, big, ugly, disgusting, … Honestly, I was a bit upset at first but now I get used to it. Each person has a preference, a point of view of its own beauty. I respect everyone but at the same time also hope to receive understanding and sympathy. ” Talking about the process of cutting to get on the competition floor, Quynh confessed that it was a pain: “This time, Quynh cut the epidemic and no one gym opened in the countryside. This is a great pressure but also a challenge to overcome. I have to wake up at 4am every day to jog for 10km in 2 hours. After lunch, I usually do HIIT exercises at home for 45-60 minutes. At night, invite mom to walk to both burn calories and motivate parents ”. 1 upper body training session of athlete Tran Nhu Quynh. The last month is the sprint period, Quynh has to step up to cardio. One day, she has to run from 15 to 17km and cycle for 3 hours, divided equally between morning and evening. In the morning she will usually fasted cardio for 30 minutes to speed up the fat burning process. After that, you will recharge and continue to lift weights. Quynh usually exercises 2 muscle groups in 1 day and is very strict during the resting period, resting only 15-30 seconds per set and 1 minute between exercises. Total weight training will take place in about 1.5-2 hours. Thus, 1 day she has to practice 8-9 hours. Not only training, Quynh is now a coach, so he has to alternate between training and teaching, so 1 day for Quynh is equal to 2 days of ordinary people combined. She has to bring clothes to change constantly because she sweats a lot. The menu of an athlete preparing to go on the floor is very strict. Quynh is easily absorbed, easily fat, so before cutting, she must eat healthy before a month. Every day, she has to calculate the correct calorie print index, not lacking and not at all. After getting into that stage, she became even more strict about the menu. She was forced to cut down on the ration to better fit her competition category goals. Currently, she only consumes 1,300kcal per day and continues to decrease. Quynh dropped a total of 13kg to prepare for the upcoming contest in Phan Thiet. The menu now only has 200 grams of sweet potatoes, 10-13 egg whites, vegetables and a little guava with added vitamin C. “Quynh sets a lot of goals for the competition and Quynh’s desire is to weigh 50kg. to be as harmonious as possible. Speaking of which, it must be said that passion and perseverance are key. Eating must be correct every number and must not eat bad food for best results ”. The female athletes’ meals were divided into boxes very skillfully. The ration is small, but the dishes are varied to avoid stress. Previously, the bikini contest did not require weight but only height, but once she lost from 68kg to 51kg but her muscles were still too big due to training over the years with other contestants. Therefore, this time she must try harder. “ Not only did I take supplements during the cutting season, but every day I had to supplement with fish oil, Glucosamine, Whey Protein, Biotin, K2-D3, Vitamin E, CLA, and EAA. These are all active ingredients that cannot be synthesized by the body, so it is necessary to load more “- Quynh said. European athletes are also ordinary people. When he ate less and exercised a lot, Quynh was also very tired, sometimes dizzy and starving. To alleviate her hunger, she would eat a little more of the next meal, however, the total calories printed for the day remained the same. If you finish the menu and you’re still hungry, then the ultimate way to go to sleep … Quynh said: “The subject requires intense psychological struggle. We also crave food, we know how many delicious dishes in front of us. The contestants on the stage more than lose each other in this eating discipline ”. By the way, she also gives advice to some women that, instead of forcing weight in a certain period of time, maintain a healthy lifestyle with an exercise regime as well as controlled eating. From then on, women will be both healthy and beautiful and enduringly beautiful over time.

At the same time, Kuaishou announced that it fully supports the upload and playback of panoramic videos, and will simultaneously release the monthly panoramic video hotspot list to enhance creators’ audio and video experience on the Kuaishou platform.

According to Zeng Fanping, the head of Kuaishou Audio and Video Center, more than 30 million short videos are uploaded every day in Kuaishou, and Kuaishou’s live broadcasts reached 1 billion in the first half of 2020, and creators have strong enthusiasm for production. In order to further enhance the audio and video experience of creators and meet the needs of more diverse content creation, Kuaishou has released its accumulated audio and video technology and experience through tools to creators, and launched two new products, Kuaishou Cloud Clip and Kuaishou Cloud Live Broadcast. Technology empowers creators and helps creators produce content more efficiently.

New release of Kuaishou Cloud Clip, cloud editing helps content creation more professional and efficient

In order to meet the more professional and diverse needs of content creators, Kuaishou has released a new product Kuaishou Cloud Clip. It is reported that Kuaishou Cloud Clip is an easy-to-use, efficient, and collaborative cloud editing tool for professional and quasi-professional creators such as professional self-media, MCN agencies, and media agencies.

Zeng Fanping introduced that Kuaishou Cloud Scissors are simple and easy to use, professional in functions, rich in materials, intelligent and efficient. In terms of ease of use, creators do not need to download the software, open the browser to use, the operating experience is similar to commonly used PC software, and because it is a web-side product form, it is especially suitable for sharing and collaboration between multiple members of the team; professional functions On the other hand, it supports multi-track editing and frame-level accuracy, and the functions cover almost all the functions in short video editing. At the same time, it has rich materials, which aggregates rich copyright music, stickers, flowers, special effects and other materials. Open up a large amount of high-quality copyrighted content in Kuaishou for creators to make second creations in the cloud.

In addition, based on the latest audio and video enhancement algorithm capabilities developed by Kuaishou, Kuaishou Cloud Clip also provides a series of smart tools such as smart cover, automatic dubbing, automatic subtitles, image quality enhancement, video debounce, and automatic horizontal screen to vertical screen conversion.

Kuaishou Cloud Live Broadcast debuts, providing a professional and powerful new cloud live broadcast experience

Another brand-new product of this conference, Kuaishou Cloud Live, can provide creators with OBS and other professional equipment streaming, real-time directing, live editing, multi-platform retweet and other capabilities.

It is worth noting that the live editing capability provided by Kuaishou Cloud Live enables you to edit while live broadcasts, and release highlights from the live content as Kuaishou works, bringing more exposure to live broadcast rooms and accounts.

Zeng Fanping also announced that Kuaishou will fully open its live broadcast capabilities, making it easier for creators to use Kuaishou cloud live broadcast at a lower cost. Kuaishou has access to sports cameras, panoramic cameras, drones, encoders, etc. through open live broadcast OpenAPI, and a total of 140 cooperations. Partner, and currently supports 4K ultra-high-definition and panoramic content access. In the future, Kuaishou will work with more partners to bring ultra-high-definition visual experience and immersive look and feel to hundreds of millions of Kuaishou users.

The audio and video experience is further upgraded and fully supports panoramic video upload and playback

At present, Kuaishou’s overall daily activity exceeds 300 million, and live broadcast daily activity exceeds 170 million. The “short video + live broadcast” ecosystem continues to prosper. In order to provide content creators and users with a better experience, Kuaishou is constantly optimizing technology. According to Zeng Fanping, Kuaishou is the first domestic short video platform that supports 1080P high resolution, 60 frames high frame rate, and HDR high dynamic range at the same time. The optimized application of technology has further improved the video quality of the platform, and also allowed Kuaishou users and creatives. People have a better audio and video experience.

In order to provide creators with more diverse gameplay, Kuaishou also fully supports panoramic video upload and playback; at the same time, Kuaishou will also update the list of panoramic video hotspots every month to build a bridge between panoramic video creators and target user groups.

In fact, panoramic video, as a video format that can be viewed in 360 degrees, has already shown a strong “power of attracting fans” on the Kuaishou platform. For example, CCTV released a panoramic video showing the border post of the motherland in Kuaishou, with nearly 10 million views; Kuaishou “VR Love Play Technology”, the highest number of views reached 66.38 million within 10 days of the release of the work; and insta360 winged flight The broadcast volume has exceeded 26 million, and the Forbidden City panoramic live broadcast has been watched by more than 10 million people.

At present, “short video + live broadcast” has become an important content form and monetization method for individual or professional institution creators. The launch of Kuaishou Cloud Clip and Kuaishou Cloud Live will further improve the Kuaishou short video and live broadcast product matrix, realizing the full range of multi-level needs from non-professional to quasi-professional and professional creators from convenient and fast to professional processing. Coverage, to provide content creators with more efficient creation tools.

Upstream News·Chongqing Evening News reporter Gu Li and intern Chen Qiulin

Lee Jun-ki is an excellent Korean actor, and he is well-known both at home and abroad. Many people met Lee Jun-ki through the corner of Xu Zhengyu in “My Girl”. In the show, he has shoulder-length hair and bangs that can cover his eyes. At that time, many female fans were fascinated by it. Now that Lee Jun-ki has cut off his long hair, he is still handsome with neat short hair.

Da Zhang Wei used to be the lead singer of the Huaer Band, and they have published many popular songs, such as “Xie Shu Shu”, “Shuang Wai Wai” and “Bei Er Shuang” and so on. In the early years, all the members of the Huaer band had a haircut that killed Matt, so that fans rushed to imitate it. Da Zhang Wei tried several different styles and dyed them in colorful colors. The most controversial one is It’s green.

If the editor does not say anything, many people can’t guess the two male stars in this photo. They are Jay Chou and Leehom Wang, both of whom are rare talents in the Chinese music scene. Jay Chou’s hair style is good, except that his bangs cover his eyes, while Wang Leehom’s hair style is a little bit ridiculous. His long hair is about to cover most of his face, so that netizens are worried that Leehom can see the situation on stage.

When everyone was still killing Matt’s hairstyle, Edison Chen kept the “both sides push” hairstyle. Literally, it means that boys cut short hair on both sides and keep the middle hair for styling. This hairstyle is still very popular today, which shows that Edison Chen has been at the forefront of fashion when he was young. Among the above male stars, who do you like best? Who do you think has the best hairstyle? Welcome to leave a message to share.

At the same time, Kuaishou announced that it fully supports the upload and playback of panoramic videos, and will simultaneously release the monthly panoramic video hotspot list to enhance the audio and video experience of creators on the Kuaishou platform.

Zeng Fanping, the head of Kuaishou Audio and Video Center, introduced that as a pioneer in the short video industry, Kuaishou has more than 30 million short videos uploaded every day. In the first half of 2020, Kuaishou’s live broadcasts reached 1 billion times, and the creators are very strong. Production enthusiasm. In order to further enhance the audio and video experience of creators and meet the needs of more diverse content creation, Kuaishou has released its accumulated audio and video technology and experience through tools to creators, and launched two new products, Kuaishou Cloud Clip and Kuaishou Cloud Live Broadcast. Technology empowers creators and helps creators produce content more efficiently.

New release of Kuaishou Cloud Clip, cloud editing helps content creation more professional and efficient

In order to meet the more professional and diverse needs of content creators, Kuaishou has released a new product Kuaishou Cloud Clip. It is reported that Kuaishou Cloud Clip is an easy-to-use, efficient, and collaborative cloud editing tool for professional and quasi-professional creators such as professional self-media, MCN agencies, and media agencies.

Zeng Fanping introduced that Kuaishou Cloud Scissors are simple and easy to use, professional in functions, rich in materials, intelligent and efficient. In terms of ease of use, creators do not need to download the software, open the browser to use, the operating experience is similar to commonly used PC software, and because it is a web-side product form, it is especially suitable for sharing and collaboration between multiple members of the team; professional functions On the other hand, it supports multi-track editing and frame-level accuracy, and the functions cover almost all the functions in short video editing. At the same time, it has rich materials, which aggregates rich copyright music, stickers, flowers, special effects and other materials. Open up a large amount of high-quality copyrighted content in Kuaishou for creators to make second creations in the cloud.

In addition, based on the latest audio and video enhancement algorithm capabilities developed by Kuaishou, Kuaishou Cloud Clip also provides a series of smart tools such as smart cover, automatic dubbing, automatic subtitles, image quality enhancement, video debounce, and automatic horizontal screen to vertical screen conversion.

Kuaishou Cloud Live Broadcast debuts, providing a professional and powerful new cloud live broadcast experience

Another brand-new product of this conference, Kuaishou Cloud Live, can provide creators with OBS and other professional equipment streaming, real-time directing, live editing, multi-platform retweet and other capabilities.

It is worth noting that the live editing capability provided by Kuaishou Cloud Live can realize the editing while live broadcasts, and release highlights in the live content as Kuaishou works, bringing more exposure to the live broadcast room and account.

Zeng Fanping also announced that Kuaishou will fully open its live broadcast capabilities, making it easier for creators to use Kuaishou cloud live broadcast at a lower cost. Kuaishou has access to sports cameras, panoramic cameras, drones, encoders, etc. through open live broadcast OpenAPI, and a total of 140 cooperations. Partner, and currently supports 4K ultra-high-definition and panoramic content access. In the future, Kuaishou will work with more partners to bring ultra-high-definition visual experience and immersive look and feel to hundreds of millions of Kuaishou users.

The audio and video experience is further upgraded and fully supports panoramic video upload and playback

At present, Kuaishou’s overall daily activity exceeds 300 million, and live broadcast daily activity exceeds 170 million. The “short video + live broadcast” ecosystem continues to prosper. In order to provide content creators and users with a better experience, Kuaishou is constantly optimizing technology. According to Zeng Fanping, Kuaishou is the first domestic short video platform that supports 1080P high resolution, 60 frames high frame rate, and HDR high dynamic range at the same time. The optimized application of technology has further improved the video quality of the platform, and also allowed Kuaishou users and creatives. People have better audio and video experience.

In order to provide creators with more diverse ways to play, Kuaishou also fully supports panoramic video upload and playback. Kuaishou has become the first short video platform in the industry to support panoramic videos; at the same time, Kuaishou will update the panoramic video hotspot list every month. Single, build a bridge between panoramic video creators and target user groups.

In fact, panoramic video, as a video format that can be viewed in 360 degrees, has already shown a strong “power of attracting fans” on the Kuaishou platform. For example, CCTV released a panoramic video showing the border post of the motherland in Kuaishou, with nearly 10 million views; Kuaishou “VR Love Play Technology”, the highest number of views reached 66.38 million within 10 days of the release of the work; and insta360 winged flight The broadcast volume has exceeded 26 million, and the Forbidden City panoramic live broadcast has been watched by more than 10 million people.

At present, “short video + live broadcast” has become an important content form and monetization method for individual or professional institution creators.Kuaishou, as a domestic short video and live broadcast platform where creators account for up to 25%, has been actively iterative technology empowerment

Lee Jun-ki is an excellent Korean actor, and he is well-known both at home and abroad. Many people met Lee Jun-ki through the corner of Xu Zhengyu in “My Girl”. In the show, he has shoulder-length hair and bangs that can cover his eyes. At that time, many female fans were fascinated by it. Now that Lee Jun-ki has cut off his long hair, he is still handsome with neat short hair.

Da Zhang Wei used to be the lead singer of the Huaer Band, and they have published many popular songs, such as “Xie Shu Shu”, “Shuang Wai Wai” and “Bei Er Shuang” and so on. In the early years, all the members of the Huaer band had a haircut that killed Matt, so that fans rushed to imitate it. Da Zhang Wei tried several different styles and dyed them in colorful colors. The most controversial one is It’s green.

If the editor does not say anything, many people can’t guess the two male stars in this photo. They are Jay Chou and Leehom Wang, both of whom are rare talents in the Chinese music scene. Jay Chou’s hair style is good, except that his bangs cover his eyes, while Wang Leehom’s hair style is a bit ridiculous. His long hair is about to cover most of his face, so that netizens are worried about whether Wang Leehom can see the situation on stage.

When everyone was still killing Matt’s hairstyle, Edison Chen kept the “both sides push” hairstyle. Literally, it means that boys cut short hair on both sides and keep the middle hair for styling. This hairstyle is still very popular today, which shows that Edison Chen has been at the forefront of fashion when he was young. Among the above male stars, who do you like best? Who do you think has the best hairstyle? Welcome to leave a message to share.

KG house is the renovated house of a young couple, located in Rach Gia City, Kien Giang Province. When approaching the renovations, architect THIA architecture said: “We found that the house lacked lighting and ventilation, and the layout of functions in the house did not take advantage of the natural elements. We boldly cut the house into two zones with functions (two rectangular boxes), connecting the two zones by “bridge” and large floor clearance. ” According to KTS, the most difficult problem of a renovation project is when the frame structure of the house is fixed. However, if the work is handled skillfully, it will create a completely different beauty from the old house. The renovated KG house has a more modern and airy beauty. The architect said that the wooden bar system, the green trees, the pine floors with the light roof help the space of the house to have better light. The house is divided into two functional areas. The first floor is mainly arranged with living room, kitchen and bedroom. The living room, kitchen and dining room spaces all overlook the courtyard. The architect leaves a front garden and the porch can be a place to welcome and relax. The interconnected spaces are not covered with the accentuation of wooden ceilings creating a cozy and close proximity. The bedroom overlooking the courtyard will help the elderly feel relaxed and quiet. The porch and the front garden are the home to welcome and relax the homeowner. The ceiling has a wooden bar form. The living room is connected with the dining room and the kitchen. From the interior to the design are simple but fully equipped. The second floor is where the master bedroom and the child’s bedroom are located. The bedrooms are linked together by a “bridge”, where sunshine, wind, and trees appear. From the bedrooms one can enjoy nature. The architect also arranged a small shrine room with wooden bar and light through. About the outside appearance, the architects will keep it suitable for the architecture of the whole area. The architect also adds the sunshade system and the rain falls directly into the interior of the house. Stairs lead to the second floor, underneath planting flowers and trees. Floor clearance brings light to the house. The second floor has master bedrooms and children’s bedrooms. The bedrooms are linked together by a “bridge”. Each bedroom space is oriented towards the floor space and green space. The bedroom is full of wind through the airy window. Many barricades to highlight the second floor. A small shrine room with an outstanding design is a wooden bar, this location has a lot of light through.

CNNIC’s report shows that by the end of 2020, the number of online video users in China has reached 927 million, and the utilization rate of netizens has reached 93.7%. Considering the user scale of video websites and the length of user usage, the price increase of video website members will have a greater impact on users. Just as they care about the price of firewood, rice, oil, salt, sauce and vinegar tea, users are equally sensitive to the membership prices of video sites that they may use almost every day. The increase in user-end costs will naturally arouse people’s disgust. In addition to the “unhappy” on the user side, we can look at the price increase of video website members from several aspects. First of all, the background of the price increase of video sites . Gong Yu, CEO of iQiyi, mentioned in the 2020 Q2 quarterly financial report meeting that the current gold membership price of iQiyi is actually the price set 9 years ago, but due to market competition, it has not changed in 9 years. . Compared to providing users with rich, high-quality content, this price is too low. The previous profitability of Internet companies was mainly concentrated in e-commerce, games, and advertising. In fact, these three do not directly charge users. Therefore, users are not sensitive to price issues in the Internet industry. It was not until 2015 that the user payment model became popular in the Internet industry. On the one hand, the Internet industry has begun to push users to pay, iQiyi held a VIP membership strategy conference, and its monthly paid VIP membership has just exceeded 5 million. On the other hand, the Internet industry has begun to crack down on piracy. The content industry, including online video, online music, and online literature, has begun to crack down on the piracy industry chain. The cracking down on piracy has paved the way for video sites to pay. It should be noted that the user payment model is not unique to video sites. For knowledge payment, music, novels, etc., more and more Internet products are beginning to adopt the user payment model. . IQiyi’s 2018 Q3 quarterly financial report shows that the total revenue for the quarter was 6.9 billion yuan, of which membership service revenue was 2.9 billion yuan, and online advertising service revenue was 2.4 billion yuan. The video industry has reached a new milestone, with membership revenue exceeding advertising for the first time. Despite this, the video industry is still getting rid of the problem of loss. When membership becomes a new profit point, it is an inevitable trend to increase single-user pay income. In other words, price increases are inevitable, but sooner or later. The international streaming media giant Netflix announced a price increase at the end of October 2020, and the prices of the US standard and premium subscription packages have been increased to US$13.99 (original price of US$12.99) and US$17.99 (original price of US$15) per month. Before this price increase, Netflix also raised prices in January 2019. The previous standard and premium subscription packages were priced at $11 and $14, respectively. Disney’s streaming service Disney+ also increased its prices in 2021. It is reported that starting from March 36, 2021, the subscription price of Disney+ in the United States will rise from US$6.99/month to US$7.99/month, and the annual subscription price will also increase. It rose by $10 to $79.99. In July 2020, the monthly subscription price of the TV streaming service YouTube TV was raised by 30% to $64.99 per month. Judging from the situation of Netflix, Disney+, and YouTube TV, price increases have been the consensus of the video industry, but in the domestic market, it is limited by the competitive relationship of iQiyi, Tencent Video, Youku, Mango TV, Sohu Video, etc., video websites Be much more cautious about member price increases. With the background of not increasing prices in the past 9 years and the fact that international streaming media giants have increased prices, iQiyi and Tencent Video have finally taken this step. Second, the impact of member price increases on the video website industry . According to iQiyi’s 2020 Q4 quarterly financial report, as of December 31, 2020, iQiyi’s total number of subscribers was 101.7 million, excluding the number of trial members was 100.7 million. Tencent’s 2020 Q4 quarterly financial report shows that the number of paid video service members reached 123 million. Although the number of member users of iQiyi and Tencent Video has exceeded 100 million, the entire video industry is still at a loss. There is no doubt that price increases can improve the revenue level of video sites. As to whether video sites can be profitable, it depends on the specific effects of the market after the price increase. In fact, the benefits brought by the price increase of video members do not stop at the video website. Video distribution is only one of the roles of video websites. In recent years, iQiyi, Tencent Video, and Youku have gradually penetrated the upstream of the industry chain, including setting up their own studios to produce variety shows, TV series, and investing in film-related companies. In addition, , They also cooperate with content creators to share. IQIYI’s “Hidden Corner”, “River God”, “Wonderful Flower Talk”, “China Has Hip Hop”, Tencent Video’s “Creation 101”, “Nuqing Xiangxi”, “Chen Qingling” and other self-made content, all Gained huge traffic and good user reputation. According to data released by iQiyi, in 2020, iQiyi will launch 80 account-sharing dramas. Among them, the costumed sweet pet drama “Young Master and Slow Travel” has an account-sharing amount of more than 75 million yuan, and the return on investment of “The Murder Case” exceeds 200%. . According to data from Tencent Video, as of November 30, 2020, the cumulative amount of Tencent Video’s TOP10 accounts for 2020 is 275 million yuan. Member price increases will stimulate video websites to improve their performance. The chain reaction brought about by this is that video websites will have more confidence in the investment in the film and television industry chain, which will promote the benefits of upstream companies in the entire film and television industry chain. With the increase of capital investment in the entire industry chain, more high-quality works may be born. Looking at it the other way around, When users pay a higher membership price for a video site, they definitely hope that the video site can produce more high-quality works After all, the VIP membership price is more expensive than before. If there is still a lot of spam content on the App, or if there is no explosive content for a long time, users will naturally switch to other platforms. At present, the domestic video industry is not only one choice. . The price increase will also indirectly stimulate the emergence of more high-quality content on the platform. Of course, the increase in member prices of video sites will lead to the problem of member churn rate, but in the long run, the user churn rate will rise back with the passage of time and the expansion of the user scale. Users are driven by content. Once the platform is born with more topical content such as “The Hidden Corner”, “Wonderful Flowers”, and “China Has Hip Hop”, a large number of users will be attracted by the content again. At present, pirated film and television content will be exhausted. The target of the crackdown, and it takes a lot of effort to find pirated content. The new generation of netizens obviously pay more attention to the quality of service than the payment itself. Therefore, although the price of video members increases, they are not willing to spend time looking for pirated content. In addition, free content needs to accept super-long title ads. If it is a TV series with dozens of episodes, more people are obviously willing to spend money instead of waiting for ads. There are also very few film sources for free users. This is also the case in the digital music industry. According to Guo Jing’s observations in the Internet circle, there are fewer and fewer music content that free users can listen to on QQ Music, Kuwo Music, and NetEase Cloud Music. , And the music content that can be downloaded is even less. The differentiation of content resources will also indirectly cause users to pay. Price increases are likely to become the mainstream of the Internet content industry in the future. Video, music, online literature, knowledge services, etc. will usher in a wave of price increases, and the Internet has completely resolved from the free era. Behind the price increase, what users need to see is not the price increase itself, but whether the price increase can bring about an improvement in quality. The gradual disappearance of piracy and the stimulation of price increases on the industry chain will allow content producers to see the dawn of the future. Look at price increases in the video industry rationally, rather than being linked to cutting leeks at every turn.