The iPhone and Apple Watch today have a very rich ecosystem, thousands of different straps, chargers, and protective cases. The AirTag is like an Apple Watch in that you need an iPhone for it to work, but it will need its own personalization just like an Apple Watch. Apple has made no secret of its expectations of AirTag. Right from the moment of purchase, customers can choose to engrave something for free with a variety of cute accessories such as leather straps, keychains, and even combine with Hermés to sell accessories 15 times more expensive than the AirTag. . That turns AirTag into a real jewelry that you want to show off to everyone to see, look both tasteful, technology is quite luxurious. If it was a jewelry, the cost comes also very immense, each person likes a style. An additional cost is required AirTag costs $ 29, which is quite a reasonable price for a useful accessory from Apple. But that’s just the beginning because Apple has made it in a way that forces you to buy accessories. AirTag is round, made of plastic so unless you need to track something there is space to put it inside there is no way to attach it to anything. It has no holes to hook anywhere. That’s when you need to think about buying accessories for it. Assuming you have 4 sets of car and home keys, you will need to purchase a $ 99 package for 4 AirTags and include a strap to attach them. Apple’s normal leather strap costs about $ 35, totaling about $ 240, roughly the same as an Apple Watch SE. That’s not to mention the $ 350 Hermés strap, the total amount up to 1,496 USD on par with the iPhone 12 Pro Max. Although third-party brands may sell straps for less, the new straps are just the beginning of Apple’s overall accessory plan. Change the way we buy accessories Usually when you have bought something, then you will consider buying accessories for it. But Apple can be taller because it makes you feel interested in a particular AirTag accessory and then buys an AirTag to fit it. Nomad’s glasses strap. Due to the design of AirTag, it needs a certain accessory to attach it anywhere, so there will be a lot of interesting accessories coming out that you find it essential. Nomad, for example, has just launched the AirTag Glass Strap to both prevent the glasses from falling and not be afraid of losing them when you sit anywhere. Its price is 40 USD. Loop You can buy the small AirTag, but that’s just the beginning. The more creative accessories you create, the more AirTags can be purchased. In the future, maybe Apple will sell seasonal straps in different colors or a special edition in partnership with Nike, … all that makes you buy more. This is the technology that creates the ever-changing fashion and fashion. Remember how many cases you bought for your smartphone. AirTag definitely does it, and so do many accessories. In the future there will be a wide variety of accessories specially designed to motivate us to buy accessories first, then buy AirTag later. That loop will not stop.

Some companies did not participate in the Shanghai Auto Show this year, and some companies participated for the first time. Evergrande Motor, which participated in the Shanghai Auto Show for the first time, has attracted great attention with its 3,000 square meters of booth area, well-designed and cool booth, and the nine models on display.

As an emerging force in cross-border car manufacturing, Evergrande Motor unveiled nine models in Shanghai, demonstrating to the outside world top technologies such as intelligent networking and intelligent cockpits. On the afternoon of the auto show media day, hundreds of media went straight to the Evergrande Automobile Shanghai base in Songjiang to visit. Since the day Evergrande announced the building of the car, doubts have been heard. The large-scale and high-profile participation of Evergrande at the Shanghai Auto Show and the organization of the media to visit the Shanghai factory fully demonstrated Evergrande’s confidence and confidence in car manufacturing.

Evergrande Motors is not afraid to compete head-on with international brands

This year’s Shanghai Auto Show attracted more than 1,000 exhibitors, with a total exhibition area of ​​360,000 square meters, and opened 12 indoor exhibition halls in the National Convention and Exhibition Center, including 9 halls for passenger cars. In Hall 7.1 where Evergrande Motor is located, in addition to traditional luxury brands such as BMW and MINI, there are also new car-making forces such as Weilai, Xiaopeng, and Jihu, as well as traditional new energy car company BYD, and aspiring to empower cars. Huawei exhibition area. In the same exhibition hall and competing with many big brands on the same stage, Evergrande Auto is full of confidence.

Before LeTV built cars became a joke, after that, there were a lot of new car building forces vanished. Many people were not optimistic about Evergrande building cars. Xu Jiayin once stated that by 2025, annual production and sales of more than 1 million vehicles will be achieved, and by 2035, annual production and sales of more than 5 million vehicles will be achieved.

Tesla, with a history of more than ten years, is the world leader in electric vehicles. Tesla will only deliver 499,500 vehicles worldwide in 2020. Many people are also skeptical of Evergrande’s ambitious goals. However, seeing the 9 Hengchi brand electric vehicle models of Hengda Automobile at the Shanghai Auto Show, covering SUVs, cars and MPVs, the attitude of some skeptics began to change.

As many multinational automobile companies are optimistic about China’s new energy vehicle market, multinational automobile companies such as Audi, Mercedes-Benz, BMW, Volkswagen, Ford, General Motors, Toyota, Honda, Nissan, etc. have launched imported or domestically produced electric vehicle models in the Chinese market. The sales of domestic Tesla has surged, and the high-end of its own brand electric vehicles is also accelerating. The competition in China’s new energy vehicle market is fierce, and it is changing from a blue ocean to a red ocean.

Facing the fiercely competitive new energy vehicle market in China, Evergrande Motor has accelerated the pace of product launches. Liu Yongzhuo, President of Evergrande Automobile, said at the Hengchi press conference that in the fourth quarter of this year, Hengchi Automobile will fully start trial production and deliver on a large scale next year. It is a world leader in high specific energy, high safety, long life, and ultra-fast charging. The power battery products will also be mass-produced in the second half of this year.

It is understood that through the initial investment of more than 47 billion yuan, Evergrande has completely constructed all the closed loops of the new energy automobile industry chain. Liu Yongzhuo said at the press conference that Evergrande Motors has world-leading core technologies in the fields of chassis architecture, powertrain, batteries, engineering technology, intelligent networking, and autonomous driving. Evergrande Automobile also has a team of car-making experts composed of more than 3,200 scientific researchers from all over the world, including many of the core technical figures in the industry.

Seeking truth from facts, Evergrande’s strategy of using capital to help “change lanes and overtake” has indeed achieved certain results, laying the foundation for Hengchi to carry nine models of “hard steel” internationally renowned brands at the Shanghai Auto Show.

Parameter disclosure of nine major models, test drive shows Hengchi’s product strength

Mr. Dai Lei, who has just joined Evergrande as the executive vice president, made his official appearance at the auto show press conference and disclosed the parameters of nine Hengchi models. Dai Lei revealed that the maximum comprehensive endurance of all Hengchi models reaches 700km, and some models exceed 800km. Among them, the Hengchi flagship model Hengchi 1 is the world’s first pure electric D-class flagship sedan, with a length of 5320mm, a wheelbase of 3170mm, and a battery life of 760km, which is enough to rival the Mercedes-Benz S-Class, Bentley and other ultra-luxury brands. The pure electric ultra-luxury B-class SUV Hengchi 9 has a length of 4810mm, a wheelbase of 2910mm, and a battery life of up to 810km.

After the auto show press conference, the staff of Evergrande Auto directly transferred the media to the Evergrande Auto Shanghai base in Songjiang, Shanghai for a media test drive and factory tour. The test drive was the Hengchi 5 model displayed at the press conference.

Hengchi 5 is the representative of Hengchi pure electric A-class SUV. According to Dai Lei, Hengchi 5 was built by the team of Shiro Nakamura, an international styling designer, with a total length of 4718mm, a wheelbase of 2780mm, and a comprehensive cruising range of up to 700km. In addition, Hengchi 5 is also equipped with AR Driving augmented reality driving assistance and a dual ecosystem of Tencent and Baidu.

Viewed from the outside, the Hengchi 5 cockpit uses a panoramic sunroof, and the original H-shaped headlights on the front face are very sharp. The neat body lines and 21-inch super-large wheels make the vehicle full of power.

From the interior point of view, Hengchi 5 uses suede-like interior luxury and exquisiteness. The control position adopts the world’s first super-large 3D curved surface surround type triple screen, which can realize the industry’s first six-mode human-computer interaction.

During the test drive, the dynamic response of Hengchi 5 is remarkable, the acceleration performance is very linear, and the experience is very good.

Dai Lei said at the press conference: Two months ago, Hengchi was still conducting the winter standard test, and now Hengchi 5 has a high degree of completion. He emphasized that these models on display have entered the stage of mass production and development and will be put into production at Hengchi’s plant soon.

Evergrande Smart Factory interprets the intelligent manufacturing aesthetics of car-making

Automobile manufacturing is a complex technology-intensive industry, and the reliability and advancement of technology are directly related to the success or failure of automobile manufacturing.

At present, Evergrande Motor has two production bases in Shanghai and Guangdong, both of which are constructed in accordance with Industry 4.0 standards. According to the requirements of digitization, intelligence, ecology and efficiency, it has assembled 2,545 intelligent robots and adopts the world’s most advanced equipment and technology to achieve The world’s most advanced intelligent manufacturing can achieve “1 vehicle per minute” after full production.

The stamping workshop adopts the German Stermann automatic high-speed stamping line, and the automatic boxing system is composed of Japanese FANUC robots to achieve full automation of production, boxing and transportation; the body workshop adopts German KUKA equipment and technology, with an automation rate of 100 %, to create the world’s most advanced high-end intelligent “black light factory”; the coating workshop adopts the German Dürr production line, pre-treatment electrophoresis flip-type conveying, dry paint mist separation, gluing and spraying 100% automation, and the whole process is intelligent and environmentally friendly. The assembly workshop uses the German Dürr assembly line, the world’s first virtual matching system, and is the world’s most automated automobile assembly line. It can be said that from rapid die change, stamping, to precise electric welding, riveting, gluing, to automatic spraying without dead ends, most of the processes in the whole process are independently completed by robots.

The Hengchi brand car will start trial production in the fourth quarter of this year and deliver in large quantities next year. To this end, the Shanghai base is making all-out efforts. Currently, NEVS93 components are temporarily used for training before trial production. In the future, the production of Hengchi series models will be carried out.

“Exchange capital for technology and technology for time”, Evergrande’s road to advancement in car manufacturing can be described as step by step and high-pitched. From the “six cars issued in one” in August last year, to the announcement of the car label and naming system, to the base trial production, to now “nine cars in the same frame”, with media test drives and factory tours, Evergrande Motors is gradually showing its performance. Confidence and confidence in building a car.