The impact of the new crown epidemic in 2020 and the subsequent changes in the international situation have caused Chinese netizens to show unprecedented enthusiasm for participation in public topics. At the same time, it is accompanied by a huge information asymmetry that creates a sense of knowledge and content. Great demand. On the other hand, the wave of video is becoming more and more intense, and the problem facing online media is not “standing in line” but “convergence”. What is the integration? How to integrate? Where are the opportunities and bottlenecks? This is the challenge that all online media are facing. The leading media has already built up its own development capabilities under the new torrent and handed in high scores. Media Convergence Challenge: Multi-dimensional competition from content to technology Convergence is no longer a new word. In recent years, the country has vigorously promoted the integration of traditional media and new media. A series of converged media represented by “Sichuan Observation” has taken the lead in realizing new media and gained a good reputation. But unlike any time before, the current convergence of online media is not only on the content, but also on the technical level. Technological changes have become the biggest driving force for the development of media convergence. In 2020, the “Opinions on Accelerating the Deep Integration of Media Development” clearly proposes the establishment of an all-media communication system based on content construction, supported by advanced technology, and guaranteed by innovative management. With the rapid development of the new generation of information technology such as big data, the interconnection of everything and the media of everything is the general trend. For the media, it is necessary not only to adapt to the rapid changes in content forms and communication ideas, but also to rely on a deep understanding of content. Firmly grasp 5G, big data, artificial intelligence and other technologies to adapt to new content formats. In the “Best Intelligent Development” list selected in the report, the intelligent development level of online media was evaluated from four dimensions: scene coverage, visual presentation, richness of data types, and diversity of data sources. On the whole, commercial media such as The Paper, QQ.com, and Jiemian.com have outstanding performance, ranking first, fourth, and fifth respectively. These media actively use new technologies such as artificial intelligence, 5G, cloud computing, and big data to continuously improve communication Efficiency and quality of communication. Xinhuanet and People’s Daily Online also pay attention to the development of intelligence, and have made more attempts in visual presentation and data application, and achieved outstanding results, ranking second and third in the list. Any of these technologies brings far-reaching effects. Tencent News once pointed out the next wave of new technologies that will change the content industry at the ConTech conference: With regard to this issue, the top five online media outlets in the comprehensive development index selected by the report, such as People’s Daily Online, Xinhuanet, Tencent, and CCTV, have taken the lead in exploring their own models. For example, CCTV.com has released the “Artificial Intelligence Editorial Department” series of products. Through the deep integration of artificial intelligence technology and audio-visual products, it has realized intelligent creation, intelligent processing, intelligent operation, intelligent recommendation, and intelligent audit. In-depth innovation in the era of media convergence. This is an intuitive manifestation of the integration of technology and content at the application layer. Creator Challenge: It is imperative to build full chain operation capability In the past media era, what creators needed to do was to concentrate on content production, and to drive dissemination through the quality of the content itself. For network media and TV media, research on algorithm recommendations, user portraits, and scene dissemination was not content. The main job of the producer. However, in the new era, users have formed unique consumption habits, requiring the media to have operational ideas from the beginning of the creative process, so as to design content specifically and achieve better distribution. In the report’s best video layout list, four evaluation indicators are listed: user growth rate, content update frequency, hot content ratio, and technological innovation. This is a content evaluation system that emerged under the trend of video. The media’s user capacity, video content productivity, interactive operation capabilities, and live broadcast technology innovation capabilities have been comprehensively considered. In this list, in addition to the veteran Guangming.com and Xinhuanet, the emerging online media Surging News has established distribution channels on many commercial platforms such as Weibo, Toutiao, Douyin, WeChat official account, etc., and become various commercial platforms. An important provider of high-quality news content, the number of short videos played on Douyin exceeded 10 million, and the rich, diverse, trendy and fashionable videos attracted a large number of fans. The Paper Short Video Account People’s Daily Online has launched the “1+5+N” program, which will open up the “People’s Republic of China” to local financial media centers by creating five integrated media business platforms: content production, self-owned media platforms, news and public opinion big data, work collaborative command, and content interconnection and sharing. The superior products and businesses under the business segment of “Public Sentiment” and “People’s Chain” are in-depth experiences of various capabilities such as content operation, content risk control, and aggregation and distribution. Platform challenge: It is imperative to improve the ecological health of content Technology has brought improvements in production and distribution efficiency, as well as new problems. For example, algorithm-based “personalized recommendation”. Personalized recommendation of content that caters to user preferences has brought more accurate content dissemination. However, in addition to the professional media in the head who enjoy the most dividends, there are also a group of responsive “content speculators” who understand the rules of the machine. , Producing a large number of “high-quality content” that is “loved by users” but is in fact almost worthless, and even has serious value-oriented problems, earning the bulk of personalized traffic. Last year, the “web text generator” that became a hot topic is for this A big irony of a phenomenon. At the same time, accurate recommendation brings about a new “information cocoon room” problem, users can only immerse themselves in the small circle of interest, it is inevitable to sit and watch the sky This raises two questions for the platform: 1. How to make good use of personalized recommendations while preventing users from being exposed to low-quality rumors and misinformation. Take Tencent News, which ranks third in the report’s comprehensive development index, and ranks first in public welfare development, as an example. Its “really true” column mechanism is the first in the industry to gather clue discovery, expert + artificial intelligence clue verification, automatic rumor interception + factual analysis The true technical process of the law collects controversial content clues from the entire platform and user feedback. By learning and training related models on expert opinions, fact bases, and related rumor rejection databases, the basic level and interception of rumor rejection for daily life, medical and health categories can reach the “minute” level. The resource database of “real” experts has reached more than 1,200. During the epidemic, Tencent News identified and handled 165,000 new crown-related rumors with the “reality” mechanism, such as “The sequelae of the new crown terror appear!” Every patient will have terrible blood clots! “Academician Zhong Nanshan recommends salt water gargle to prevent viruses”, “A suicide note from a female doctor in Wuhan for new coronary pneumonia”, etc. The special H5 project for refuting rumors of the true epidemic has dealt with “Wuhan will be disconnected from the Internet”, “wearing multiple masks can effectively prevent”, etc. Internet rumors started. Among them, more than 700 rumors related to the new crown during the epidemic have generated more than 1 billion page views and reached more than 350 million users. 2. How to determine high-quality content and make it more displayed. The second point is not simply a crude calculation of clicks and interest tags, but starting from the underlying logic, the platform has joined hands with creators from the production link to jointly create a content ecology. Faced with the evolution of the content ecology, Tencent, which topped the list of the best platform constructions, used the ConTech mechanism as the underlying logic to jointly build a content ecology with content creators to provide users with trustworthy, rich and beautiful content. The so-called ConTech is content (content) + tech (technology). The logic of ConTech is not to blindly use technology to “feed” users with “matching” content, but to use human-machine collaboration to allow users to harvest better quality. Content, at the same time, continuously strengthen the connection between users and content providers, promote the healthy development of the content industry, and provide users with an excellent consumption experience. In the past few years, “content productization” was popular in the industry. Now the changes in industry ecology and technology require practitioners to have a deeper understanding and combination of content and products, algorithms, and operational logic. In essence, they are content and technology. In-depth integration, this point Tencent News’s ConTech concept has taken the lead. For online media and tens of thousands of new media content producers, this is the best time and the worst time. The development of technology and the evolution of content forms have allowed content to be presented to users in a richer form. In front of us, the content consumption experience is better, the consumption threshold is lower, and the consumption participation is higher. At the same time, the technology is neutral. How the platform can avoid low-quality content taking advantage of the “virtual” entry, so that high-quality content and authors can stand out, and how media and creators can quickly adjust their ideas to adapt to new content formats and maximize content value are all urgently needed to be resolved. The problem. Fortunately, the report pointed out a clearer direction for us. Media such as CCTV, People’s Daily Online, and Tencent have made successful explorations. I believe that under this round of new trends, the content industry will be full of new vitality.

The change in the importance of words over time for social media posts. The program will then model how they evolve over time. This new tool is expected to help the medical industry combat misinformation online. “A lot of machine learning studies involve misinformation,” said Courtney Shelley, a postdoctoral fellow with the Modeling and Information Systems Group at the Los Alamos National Laboratory, and co-author of the study. Social media focuses on identifying different types of conspiracy theories. Instead, we want to create a more cohesive understanding of how misinformation changes as it is spread. People tend to believe the first message they get, the expert explains. So in the future, the health sector can keep track of which theories are attracting attention on social media. From there, help the health sector create real information, prevent the public from “accepting” fake news. Under the title “Thought I want to share first”, the study used anonymous Twitter data to describe four Covid-19 related topics. Using the collected data for each topic, the team built random machine learning models or artificial intelligence (AI). Then help classify whether that information is wrong or not. “This allows us to observe how individuals talk about this information on social media and see changes over time,” says co-author Dax Gerts. Research shows that posts that contain misinformation carry more negative emotions than usual. At the same time, these fake news tend to develop over time. Because, they are “augmented” details from other topics as well as events in the real world. Furthermore, the study found that surveillance machine learning could be used to automatically identify conspiracy theories. In addition, the unsupervised learning method can be used within each topic, to uncover changes in the importance of words. “It is important for health officials to know how conspiracy theories are evolving and attracting over time. If not, they run the risk of unintentionally making fake news publicly. So it’s important to know how conspiracy theories are changing and how they can incorporate other theories or real-world facts. As a result, helping to strategize coping with factual disclosure campaigns, ”said researcher Courtney Shelley.

Recently, Tiktok social media users are hand-in-hand clips of cigarette smoke under a microscope to clearly see the level of toxicity. Accordingly, the person who made the plastic bottle for fresh water used up poured filtered water near the bottle and covered it. On the lid of this bottle will be punched a hole so that it fits the smoking head. They set the cigarette on fire and put all the smoke through the bottle. Then tobacco smoke will pass through the filter.

As a result, removing the filter plate is obtained filter plate imbued with tobacco essential oil. “This essential oil contains a lot of toxic substances such as lead, arsenic, ammonia, cyanide – which is the main cause of lung cancer, sudden infant death syndrome and many other diseases.”

In front of the clip of cigarette smoke under a microscope, many people left comments expressing awe even though the harm of tobacco has so far been greatly mentioned. One account commented: “This is just a cigarette and the filter is so golden, it is not understood to those who one day smoke 1 sack, 2 bags, what their lungs will be like.”. Many others expressed their horror, their desire to see e-cigarettes…

How dangerous is smoking really?

As noted by the World Health Organization, tobacco is the main cause of deaths worldwide, and is the leading cause of disease that can actually be prevented. Every year, tobacco lives nearly 8 million people around the world, including more than 5 million who have been and are smoking, 1 million of them innocent – they are passive smokers.

Prof. Luong Ngoc Khue (Director General of The Medical Examination and Treatment Management Department, Ministry of Health, as well as Director of the Tobacco Harm Prevention Fund) shared that Vietnam has 33 million people who do not smoke but regularly inhale smoke at home and more than 5 million non-smoking adults regularly inhale smoke in the workplace. These figures are enough to show how dangerous the horrific harm of passive smoking is.

The percentage of patients with lung cancer who smoke is 96.8%. Diseases and premature death from tobacco use account for 12% of the total burden of disease in Vietnam.

Tobacco is the main cause of deaths worldwide, and is the leading cause of disease that can actually be prevented.

Diseases directly caused by tobacco use such as stroke, coronary artery disease, chronic obstructive pulmonary disease, lung cancer are the leading causes of death in both men and women. Tobacco causes 25 different diseases but in general, tobacco causes 90% of lung cancer cases, 75% of chronic obstructive pulmonary cases and 25% of isotonic heart disease cases.

Speaking about the harmful effects of tobacco, Former Minister of Health Nguyen Thi Kim Tien cited that 90% of the more than 600,000 people with lung cancer annually in the world are smokers. Smoking is also the cause of 75% of chronic obstructive pulmonary diseases.

Obviously, smoking is very harmful to health. But it is worth mentioning here that smoking not only harms the person who directly smokes, but is also dangerous for those who do not smoke but accidentally have to inhale the smoke released by others. In particular, there are cases where the victims are extremely tragic women and children. They may be wives, children of smokers so that when the heartbreak happens, the husband, the father, even regrets, can not be saved.

Children who inhale tobacco smoke (passive smoking) are subjected to

the most severe consequences

According to information from the Tobacco Harm Prevention Fund (Ministry of Health), globally, it is estimated that every year up to 165,000 children die before the age of 5 from lower respiratory tract infections caused by passive smoking.

It is estimated that up to 165,000 children die before the age of 5 from lower respiratory tract infections caused by passive smoking.

Representatives of the Tobacco Harm Prevention Fund said that children who smoke passive cigarettes are at risk of developing asthma, pneumonia, bronchitis, respiratory infections … In addition, children who inhale second-line smoke may suffer health consequences in adulthood such as an increased risk of chronic obstructive pulmonary disease due to frequent lower respiratory tract infections. Babies exposed to toxins in smoke from the time they are in the womb will experience delayed development of lung function.

Ass. Dr. Nguyen Tien Dung (former Head of Pediatrics Department, Hospital Bach Mai) added that there is a fact that children admitted to hospital due to respiratory diseases with parents smoking cigarettes are much higher than children whose parents do not have this behavior.

“Young children are the most affected when there are smokers in the house.”, the expert asserts.

He voiced a profound warning to children with parents who smoke cigarettes the increased risk of sudden infant death, an increased risk of children with acute asthma and asthma. When you smoke, your smoking smoke increases the risk of asthma exacerbated, increasing the risk of chronic otitis in children. If you smoke, that risk doubles. If both parents smoke together, the risk increases even more.

Pregnant women who inhale tobacco smoke face a range of risks

Tobacco smoke contains up to 7,000 types of chemicals. Among these, there are more than 70 types of chemicals that are toxic to humans, leading to cancers, with typical ingredients such as nicotine, carbon monoxide, cyanide, lead … If the mother actively or actively inhales tobacco smoke, these toxic substances can follow the blood and transmit it to the fetus.

For pregnant women, passive smoking can cause still life and miscarriage. When pregnant women inhale tobacco smoke, nicotine and other toxic substances will pass through the lungs into your bloodstream and go directly to the baby. This can cause risks such as fetal developmental delay, increased risk of premature birth, causing brain and lung damage to the fetus, increasing the risk of still life…

It is worth mentioning that pregnant women often have weaker-than-normal resistance. Whether accidentally or intentionally exposed to tobacco smoke causes serious effects on the mother and fetus, which can lead to thyroid problems, premature amniotic rupture.

Therefore, preventing the effects of tobacco smoke on pregnant mothers is necessary to protect the health of both the mother and the fetus. Pregnant women should avoid going to crowded places as well as family members also actively eliminate smoke when there are pregnant women.