Accordingly, relevant traders, organizations and individuals actively organize promotional activities, coordinate and participate in program activities to ensure compliance with the law and protect their interests. consumer legitimacy; innovate, diversify forms of promotion, well organize sales promotion activities to serve people on traditional and e-commerce channels, strictly comply with the provisions of law. Promotion activities within the framework of the program will be applied with a maximum limit of the value of goods and services used for promotion and the maximum discount for goods and services to be promoted is 100%. The specialized departments of the Department of Industry and Trade actively inform and guide organizations and individuals in the province to participate in the program. People’s Committees of districts, towns and cities shall coordinate in propagating and promoting the program at the headquarters, website of the unit and on local media; actively coordinate with the Department of Industry and Trade, the Provincial Market Management Department and relevant units to monitor, inspect and handle goods of poor quality, goods of unknown origin, goods infringing upon intellectual property rights. , violations of local promotions, ensuring consumer interests… FIRE

Luxury sports car manufacturer Ferrari unveiled its first fashion collection on June 13. Photo: autobala.com This luxury car brand has partnered with Rocco Iannone, former designer for Georgio Armani and Creative Director of Pal Zileri. With the two main colors red and yellow that make up the brand’s brand, Ferrari’s fashion show took place on June 13 at its Maranello production facility in Northern Italy. Highlights of this collection are oversized parka and bomber jackets, a mix of nylon, silk and custom fabric, paired with tight skirts, shorts and trousers. Many of the products carry Ferrari’s galloping horse logo, suitable for both men and women, embodying a style the company describes as “bold, daring and determined”. On June 15, Ferrari will also reopen the legendary Cavallino restaurant in Maranello, under the direction of Italian chef Massimo Bottura, who owns three Michelin stars. This restaurant used to be a canteen and became the favorite place of founder Enzo Ferrari to welcome employees, customers and friends. In 1929, Mr. Enzo Ferrari founded a company called Scuderia Ferrari, with the core job of sponsoring racers and racing cars before they were put into use. Until 1946, he founded the Ferrari SpA brand with the main business being the production of cars. From small beginnings, the Ferrari brand is now valued at up to $ 27 billion – a huge number. Especially, at the recent Davos World Economic Forum in Switzerland, brand valuation and consulting firm Brand Finance announced a list of the strongest and most valuable brands in 2020. Accordingly, with Brand strength index (BSI) reached 94.1/100 points, Ferrari has won the “throne” of the strongest brand in the world, surpassing technology corporations such as Apple or Google.

On May 18, ETC (Ethereum Classic) was trading for $89, while ETH (Ethereum) was up to $3,407. It can be seen that, with a cheaper price, ETC is a superior choice to own Ethereum that investors should consider switching. In terms of features and structure of the Ethereum Classic (ETC) coin, there are some differences compared to other cryptocurrencies, but the most important is still buying in large quantities and owning a lot of cryptocurrencies with low price less costly payments. In terms of arbitrage performance, as of May 2021, the price of Ethereum (ETH) has increased by 367%. Besides, the results of the tally on the floor Yahoo Finance The end of 2020 also shows the ETH price ending at $730.37. As of May 18, it was at $3,407. That shows that the value of ownership has increased 4.67 times compared to the end of December 2020, equivalent to an increase of 267%. According to the data of Yahoo Frinance, c We should look at the net worth of ETC at the end of 2020 at $5.70. This means that ETC has increased by 15.64 times (equivalent to a performance of 1,464%). It is clear that the above indicators have shown that Ethereum Classic has significantly outperformed Ethereum, equivalent to an increase of 1,464% compared to 367%. That’s 4x better performance. Ethereum Classic is up 1,464 percent compared to ETH’s 367%, which translates to four times the performance. Photo: Internet. Outstanding Features of Ethereum Classic Ethereum Classic (ETC) is a cryptocurrency created and developed from the Blockchain technology of Ethereum (ETH) after the DAO fund of Ethereum investors was hacked which stole more than 50 million USD. From the moment it was created, Ethereum transactions have been running on the Ethereum Classic Blockchain platform until it is done.” hard fork” then these two blockchains officially operate separately. The result of the split process due to the policy adjustment but the project development participants did not agree and a batch “fork” is the split among crypto developers that took place in 2016. Ethereum Classic still carries the same features as Ethereum such as the implementation of smart contracts and distributed applications. Ethereum Classic has similar specifications to Ethereum such as average block time, size, and block reward. Ethereum Classic has a circulation limit of 210 million tokens, which is different from Ethereum’s unlimited issuance. According to the Coinmarketcap , ETC was issued 116.3 million tokens, representing 55.4% of the total expected. The circulating supply of Ethereum Classic reaches 50% and is likely to be “squeezed” by the number of tokens like Bitcoin – as the double mining difficulty caused Bitcoin’s price to surge earlier this year. Photo: Coinmarketcap. As predicted by technology experts, ETC’s token is similar to a tight squeeze like Bitcoin (BTC) in the near future. Bitcoin had 18.7 million tokens issued out of a total of 21 million, or 89% of the total. Since less than 11% of all Bitcoins currently available can be mined, there is a marked increase in production rate pressure on investors once the price rises as with Bitcoin. At the end of 2020, Ethereum Classic Labs allowed ETC holders to gain access to the DeFi (decentralized finance) market. They introduced “Wrapped ETC” (WETC), which allows ETC holders to “stake” their tokens. This is where they agree not to trade tokens for a specific period of time and in return receive interest payments in “Wrapped ETC”. In fact, it’s the same way a certificate of deposit works at a bank. WBTC allows users to transfer their tokens from one Blockchain to another, extending the utility of the token to work across multiple networks. Easy migration brings greater liquidity to the Ethereum ecosystem including decentralized exchanges (DEXs) and financial applications. What to do with Ethereum Classic? Some see the Ethereum Classic (ETC) token as a way to make money faster on the Ethereum Blockchain platform. The current market cap is $10.3 billion and that of Ethereum (ETH) is $395 billion. So the value of ETC is only 2.6% of ETH. Assume that, ETC achieves a market cap of $39.5 billion (10% of ETH). At that point, ETH will be boosted by at least 50%, which equates to an ETC market cap of $60 billion (10% of $600 billion). Equivalent to the growth rate of ETC is 600% compared to 50% of ETH. Let’s say it’s going to take us three years for this to happen. That implies a gain of 482.5% over three years representing a very attractive return on investment (ROI) rate for investors. That’s 90x faster than ETH’s 50% gain. ETC-USD is likely to ‘catch up’ and grow 90 times faster than ETH-USD over the next three years. Photo: Tygia.vn Given the meteoric rise of Ethereum (ETH) this year and ETC’s ability to “catch up” seems possible. Therefore, many investors in Ethereum should think of diversifying crypto trading by buying more ETC as an alternative to ETH.

Without user data, Facebook can hardly prove to advertisers the effectiveness of the platform. Photo: Unsplash. Diversity or ‘dead’? At the end of April, Apple officially released the iOS 14.5 update, which requires the application to ask users’ permission before tracking their activities. This has directly restricted the flow of data Facebook receives from the app to build user profiles. These profiles allow Facebook advertisers to target more effectively. Apple’s privacy changes make it impossible for apps like Facebook to send an identifier to a customer without that person’s permission. Since then, the ability to prove the effectiveness of Facebook ads is reduced. For example, Facebook is now unable to provide advertisers with many metrics like how many people who saw an ad during the week actually purchased a product. “In terms of expertise, the level of influence is relatively significant. Specifically, the limitation in user data collection, the loss of the previous set of customers, the slower reporting system, makes it passive in the data collection. In addition, there are many changes in marketing logic and algorithms that take a long time for advertisers to adapt,” Mr. Ky said. The discordant relationship between two big names in the technology village has been a hot topic on online advertising groups in Vietnam recently. Photo: Fast Company. Nguyen To Uyen, CEO of Coll Group, calls the change on iOS 14.5 a new “storm” for advertisers on the Facebook platform. number. Not to mention, the orders coming from this operating system are also very good quality, the refund rate is low,” said Ms. Uyen. Ms. Uyen said that due to the habit of most advertisers, they rely on Facebook’s “Detailed Targeting” feature, which allows them to drill down to demographics, interests, and customer behavior based on IDFA (code). virtual profile of the user). “When the iOS 14.5 update took effect, most of the ads running suddenly became ineffective, seriously affecting the sales of advertisers,” Ms. Uyen analyzed. ”Don’t put your eggs in one basket” In July 2020, a wave of boycotts of Facebook broke out with the hashtag #stophateforprofit. A series of small companies and large corporations such as Coca-Cola, Microsoft, Starbucks, Unilever … announced to stop spending advertising on this social network, while others look to other platforms. In fact, as of 2019, Facebook is no longer the only address for business advertising. Experts also say that, in order to make a long-term advertising strategy, businesses must diversify their exploitation channels and find the maximum source of potential customers. “Focusing only on Facebook, users are ‘collecting eggs in one basket’ by themselves,” Ky said. For large enterprises, the degree of influence can be even greater, based on factors such as the field, the size of the business, the influence of Facebook on the business activities of certain businesses. “Enterprises have not yet adjusted to adapt to new needs. For example, now there are specific solutions, dealing with many fields such as e-commerce, education, real estate.. ,” Ky added. Without user data, Facebook can hardly prove to advertisers the effectiveness of the platform. Photo: Unsplash. Sharing the same opinion, Ms. Uyen also said that many businesses are deifying Facebook’s features. “This is just one of many intermediary platforms, bringing the right products to the right potential customers,” Ms. Uyen suggested about e-commerce platforms, social networks, newspapers, etc. have the ability to attract different groups of customers with different shopping behavior. The CEO of Coll Group suggested that advertisers change their thinking and how to place their ads. “Focus on analyzing the product’s core benefits, customer portraits, behavior, and psychology to come up with appropriate advertising tactics,” Ms. Uyen advises sellers to build content to attract more targeted customers than depend on prepackaged Facebook data. Finally, she believes that Apple’s action will open a new trend for technology companies. In fact, a week after launch, only 4% of Americans want to be tracked by Facebook. “The desire to keep personal information confidential on the Internet is the legitimate right of everyone, whether in the present or in the future. Therefore, business based on user information will no longer be appropriate,” Ms. To Uyen concluded.

Take advantage of the online business platform online According to experts, this is the time when businesses and stores expand their advertising and sales platforms. Potential units can build their own website or look to the press and tools of Google. As for small and medium-sized sellers, taking advantage of e-commerce platforms is being considered the optimal solution. Selling online on e-commerce platforms is gradually becoming an alternative Mr. Nguyen Ngoc Dung, Vice Chairman of Vietnam E-commerce Association said: “The e-commerce platform, which gathers tens of millions of visitors per month, is a channel to reach a large number of potential customers. In addition, these platforms are also regularly improved with many advertising tools and sales campaigns that are focused on investment. Therefore, this will be a business platform that sellers should quickly take advantage of to increase their revenue, instead of worrying about being too dependent on one platform and tightening interactions.” . Sharing the same opinion, Mr. Nguyen Kien Giang – Hufuholic store owner who is doing business on the e-commerce floor said that the biggest difficulty when starting a business is approaching new customers and expanding the business model. When switching to an online business, Mr. Giang took advantage of free marketing programs available on these online platforms, to connect with customers more easily and reach many new customers, thereby developing the business. scale rapidly. “Shopee has helped Hufuholic transform from a small online retailer into a famous cosmetic store chain and become the foundation of my career,” said Mr. Nguyen Kien Giang. Join knowledge sharing channels The advantage of an e-commerce platform is user resources, however, another benefit that sellers receive through this platform is free sales knowledge. It is the basis for sustainable business development on multiple platforms. Currently, many e-commerce platforms are implementing weekly online classes to train sellers, share selling experiences from experts and successful sellers, and organize community groups for sellers to exchange information. , learn from each other. Simple, easy and free when registering to participate in free sales classes on the e-commerce floor A Shopee representative said that understanding sales tools and the benefits it brings helps Shopee and sellers to accompany them more effectively and longer. Besides, Shopee also has free information aggregation channels for sellers such as Shopee Academy or Shopee Uni YouTube channel which also regularly updates information and documents. Thanks to this series of free training activities, Mr. Vu Trung Anh Rim – owner of Beyours store has been able to manage the business scientifically and effectively, thereby having more time for his family and personal hobbies. “I had to expand my warehouse and increase my capital by 4-5 times to be able to partly meet the growing demand of customers when selling on e-commerce platforms compared to before,” Mr. Rim emphasized. After the knowledge received and sales experience over the past time, Mr. Vu Trung Anh Rim believes that new sellers need to focus on key products to make a difference. Currently, sellers on Shopee who are not part of Shopee Mall are free of commissions and have the opportunity to increase awareness and boost sales through major campaigns of the year… Program “New start, million orders” to” recently implemented Shopee also supports 160,000 VND to the seller’s advertising account, and free Xtra coin refund package and 50% voucher for new sellers starting a business on Shopee. As one of the businesses benefiting from the support solutions of the e-commerce floor, Mr. Nguyen Hung Tuan – owner of the women’s shoe brand Erosska, affirmed that selling on the e-commerce floor is an indispensable part of the journey to create millions of customers. his shoes. “We started at Shopee and that was the launch pad that helped us thrive on most other platforms. From a brand that started with 2 million dong, now Erosska has more than 50 employees and monthly sales are many times higher than the original number, “said Mr. Tuan.

Customers visit the laptop shopping experience at FPT Shop. The growth rate of laptop in FPT Shop system has exceeded 2 times compared with the plan in Q1 / 2021 and has increased 2 times compared to the general market, according to data from market research firm GfK. Specifically, FPT Shop currently accounts for more than 30% of the market share and is the No. 1 growing chain of stores in the laptop market. Thus, for every 10 laptops in use in Vietnam, more than 3 are purchased at FPT Shop. Mr. Nguyen The Kha, Director of the mobile telecommunications division of FPT Shop, said that in order to gain market share, FPT Shop has a system that always closely monitors the market, makes accurate forecasts and meets the demand well. of users, taking advantage of the leading position in gaming laptop, Macbook M1. Recently, FPT Shop also continuously expanded its sales network by 70 more laptop centers, and diversified its products by adding new products from Microsoft Surface, AVITA, LCD screens, printers … FPT Shop expects that laptops will continue to achieve 20-30% growth in 2021. Motivation will come from new-style laptop centers, which give space for customers to experience, many new products, and employees. Professionalism and distinctive incentives … It is known that FPT Shop’s 2020 business results come from computers and Apple products compensate for the decline in mobile phones. FPT Shop’s laptop segment recorded a strong growth of 60%, becoming one of the major contributors to the revenue and gross profit of the FPT Retail system (Digital Retail Joint Stock Company).

Similarly, this unit also designed the program “1 day explore Hai Phong” for tourists from localities such as Hanoi, Hung Yen, Bac Ninh … Visitors will take the train to Hai Phong, visit port city and enjoy the street food of Hai Phong such as: coconut milk coffee, pickled coconut, spicy bread, crab cake, snails, price … or take a walk on Tam Bac pedestrian street, visit big bridges of Hai Phong and witness the bustling atmosphere on the harbor at night … Travel companies in Hai Phong target specific groups to have suitable tourism products Mr. Luu Hoang Diep, Director of S9 Travel Company, said: Due to the influence of Covid-19 epidemic, the fear of epidemic diseases of tourists forces travel and tourism businesses to change to adapt. The company has created more short-term programs, not focusing on travel combo packages anymore, but building cultural experience programs. “The company does not sell to large groups of customers, but for each family, change means of transportation, change the way of travel, change the way of doing. Previously, referring to Hai Phong was thinking of association tourism. conferences, seminars, swimming, now direct customers to products associated with the marine landscape.When they change their mindset and outlook, they will be able to create new programs, approach customer groups to bring them. about “- said Mr. Luu Hoang Diep. Diversifying tourism products but not massively, but targeting specific groups of customers, many tourism businesses in Hai Phong are succeeding with this approach. Especially, with the trend of tourists often traveling with family or small groups and using high-end services; Restaurants and hotels in Hai Phong have offered many attractive combos. Ms. Nguyen Bich Dung, Sales Manager of Flamingo Cat Ba (Hai Phong) said: “In response to the tourism stimulus program in Hai Phong, we immediately deployed resort packages with extremely attractive prices, like packages accommodation services with seminars; resort packages on weekends, guests only pay the cost of accommodation and are given unlimited utility services … Quickly adapt to new conditions Flamingo Cat Ba has welcomed a large number of tourists during Tet and weekends with a frequency of 400-500 passengers / day “. With many attractive stimulus packages, tourism and resort businesses in Hai Phong attract many tourists Not only changing the way of approaching customers and product specifics to suit new tourism trends, businesses also have a close linkage, cooperation for mutual development. Restaurants and hotels in Hai Phong offer many service packages for travel and sell only to travel companies. It is a commitment to accompany and overcome difficulties together after the pandemic of travel agencies and accommodation businesses. The Hai Phong Tourism Association also plays the role of connecting travel agencies in Hai Phong and other localities to promote and stimulate tourism demand. Mr. Hoang Tuan Anh, Vice Chairman of Hai Phong Tourism Association said: “The Tourism Association also mobilizes units to continue building new tourism products, combining new points and routes in the city. and the surrounding areas, with premium service and combined with airlines.From 28/3, a series of routes are re-operated by airlines, this is also a very good condition to combine Businesses are also more prepared for product packages for the summer tourism season. Hai Phong will hold the Red Phoenix Flower Festival on May 11-13, 2021, one of the major events to promote the image of the city and stimulate tourism. In 2021, Hai Phong strives to welcome 9.5 million visitors. To attract tourists and promote the image of the city, from May 11-13, Hai Phong city will hold the Hai Phong Red Phoenix Flower Festival with the theme “Hai Phong – A successful destination”. At this event, the Hai Phong Tourism Association will host a number of large regional events, such as the Northern Coastal Travel Fair, the Hai Phong Chef Competition, and the Wine Festival. .. Along with that, localities with strong tourism strengths of Hai Phong also organize many tourism promotion programs such as: “Do Son – Color of the Sea 2021” Tourism Festival, program Opening of Cat Ba tourism (scheduled to take place on April 30, next May).

Mr. Jens Lottner, Chief Executive Officer of Techcombank presented at the AGM Specifically, in the period of 2021 – 2025, the Bank will focus on the most profitable sources such as home loans, CASA, asset management and promote strengths such as high-income customer segments. , real estate, payment. “Along with that, the bank will continue to diversify its revenue sources, participating in areas with potential growth in the future such as SMEs lending, ecosystem development, and partners,” said Mr. Jens Lottner. Mr. Jens Lottner also admitted that, so far, Techcombank has focused on the real estate sector, but this decision is not baseless, but carefully selected about customers. However, Techcombank also has a strategy to diversify into other areas such as telecommunications, energy … industries that play an important role in the economy and not only focus on large customers but small businesses, medium and personal. According to Mr. Jens Lottner, the next way Techcombank has a new vision is to change the banking industry, elevate the value of life. The Bank will serve different customer segments with the mission of leading the digital journey of the financial industry and each individual and organization makes a breakthrough to achieve success. “Outperforming every day, thereby bringing more value to customers and existing and future shareholders”, Mr. Jens Lottner emphasized. Techcombank Chairman and CEO run the Q&A session at the AGM Mr. Jens Lottner added that the Bank aims to reach a capitalization of 20 billion USD in 2025. Along with that, CASA rate will reach 55%; Return on equity (ROE) reached 20%. Techcombank’s market capitalization reached more than $ 5 billion in 2018 and at present it is close to $ 6 billion. Regarding the target of capitalization of 20 billion USD by 2025, are shareholders questioned whether they are ambitious? Techcombank’s CEO said: “The Bank will focus on sustainable, balanced, maintained and continuous growth to reach $ 20 billion by 2025.” In 2021, Techcombank targets a pre-tax profit of 19,800 billion, up 25.3% compared to the result in 2020. Credit balance is expected to reach nearly 356,200 billion, growth of at least 12% year-on-year. last and as far as the State Bank allows. Deposit value (including certificates of deposit for individual customers) is expected to reach VND 334,291 billion, growing at least 14.7% and in line with actual credit growth. “Confident with a new goal in 2021”, Mr. Jen Lottner confirmed. It is known that the restructuring loan balance under Circular 01 of Techcombank tends to decrease gradually over the quarters. From 3.6% in the second quarter of 2020 to 2.8% by the end of the fourth quarter of 2020. Techcombank’s capital adequacy ratio (CAR) is 16.1%. The loan-to-deposit ratio is at 78.1%; The ratio of short-term capital for medium and long-term loans is 33.9%. Notably, this meeting elected a new member of the Board of Directors with the candidate Mr. Ho Anh Ngoc (Chairman Ho Hung Anh’s brother). Thus, the number of members of the Board of Directors of the bank is expected to increase from 8 to 9 people. Looking back at the Bank’s business in 2020, Techcombank’s General Director said that it was an unprecedented difficult year in the world, but it was also an unprecedented year when Techcombank achieved many achievements. 2021 is the end of the 5-year strategy set and also a pivotal year for the next 5-year strategy. It is known that Techcombank has the highest credit growth in the industry, using up the credit limit assigned by the State Bank, in addition, mobilization also increased sharply, especially demand deposits (CASA). Mr. Ho Hung Anh, Chairman of Techcombank said that Techcombank maintains a very strong CASA development strategy, CASA market is only 22%, but Techcombank is up to 46%. “The Bank’s NIM is not high, not because of high interest rates, but because of cheap capital costs, high CASA,” he said.