The notice of EVN stated that the website at dienlucevn.com used the domain name and some content and images that may be misleading are information publications belonging to the Electricity of Vietnam – EVN. This is likely to affect the interests of EVN customers when using the information on the website forging the brand name of Electricity of Vietnam. The Vietnam Electricity Group confirms that the website at dienlucevn.com is not owned by EVN nor by any member units under EVN. EVN also said that the group now owns websites at http://www.evn.com.vn and http://tietkiemnangluong.vn. Customers using electricity when requesting any service of EVN are requested to look up information only at the websites http://www.evn.com.vn and http://tietkiemnangluong.vn, or contact Contact Customer Care Centers of Power Corporations for support. According to the reporter’s information search on the support page for looking up domain name information of ICANN (International Internet Address and Domain Name Management Organization), the website at dienlucevn.com was registered from August 5. 2020 and will expire on August 5. However, ICANN’s domain name lookup support page does not provide information about registered users of the domain name dienlucevn.com. In fact, the phenomenon of setting up fake websites with domain names of agencies and businesses to serve a certain purpose, even to deceive customers to steal information and users’ properties, is relatively common. The current. Recently, the Vietnam Fake News Processing Center under the Department of Radio, Television and Electronic Information, the Ministry of Information and Communications has also repeatedly warned about fake websites of agencies, organizations and businesses such as: website eximbank.xyz fakes the name and image of Eximbank, offers many services; website viettel-store.com/sim4g fakes the name and image of the Viettel Import-Export and Trading State One-member Company Limited to post information inviting to buy and sell Viettel sims… In the warnings, the Vietnam Fake News Processing Center has also advised the online community not to use the service of the fake website.

Fake image of Vietnam Electricity Corporation brand On the morning of June 4, 2021, the Electricity of Vietnam (EVN) issued an urgent notice, saying that now on the internet, there is a fake website of EVN brand with address: http://dienlucevn.com. This website has used the domain name and some content and images may be misleading as information publications belonging to EVN, potentially affecting the interests of customers when using the information on this website. . EVN confirmed that the Group only owns websites at the addresses: http://www.evn.com.vn and http://tietkiemnangluong.vn. Therefore, EVN respectfully suggests that electricity customers when requesting any service of EVN only look up information at the following addresses: http://www.evn.com.vn and http:// tietkiemnangluong.vn or contact Customer Care Centers of Power Corporations for support. Previously, in April 2021, EVN also warned about the counterfeiting of the EVN brand name to advertise unsecured loans in Ho Chi Minh City and some southern provinces and cities. EVN confirmed: EVN does not have any affiliated units or affiliated enterprises of EVN named “Electricity Bank of Vietnam”. EVN is a state-owned enterprise operating in the electricity sector that always fully and seriously complies with the provisions of the law.

Illustration According to the RT , a link to a pornographic website was recently discovered in a textbook used to teach Ukrainian to 10th graders since 2018. Ukrainian children start school at the age of six. By the 10th grade, most of the students were 16 years old. “It’s not clear if this is a joke or a hoax. But can you imagine how many children we have raised in the last three years with such a book?”, said Prosecutor General Irina Venediktova angrily, adding that prosecutors are conducting the investigation. investigate the case. According to local media, the person who discovered the error in the textbook was the author Aleksandr Avramenko. This famous education expert took to Facebook to complain about the slowness of the Ukrainian authorities. He said the cybersecurity agency was slow to respond when he called for the blocking of pornographic websites linked to in textbooks. Regarding his error, Avramenko explained that when writing the book, he cited some documents from the website that was once the official portal of a district in the Kirovograd Region of Ukraine. Because of quoting information, Mr. Avramenko must specify the link according to copyright law. When the textbook was published in 2018, the site still belonged to the Novomyrhorod district. But last year, the website domain was transferred to a new owner. The person then started turning the site into a dark web, Avramenko stressed, adding that “this metamorphosis was just discovered.” The author suggested that the dark web scandal could have been a provocation by some unknown opponents who were jealous of his success. “Why is this happening to my book? This year, I submitted four textbooks to different competitions and all of them won first place, far ahead of the competitors. Could this be the reason? Unfortunately, I also have enemies,” Avramenko wrote. However, the author does not rule out the possibility that this is simply a coincidence. Currently, the Ukrainian investigative agency has not confirmed or denied the author’s allegations.

Just then, the sky was already dark. Cool wind blows. The rain has come. At first, it was just a couple of tiny seeds that fell and probed on the tile roof and brick yard. Then, as if excited to find a place to water and bathe, the rain began to fall stronger with full of joy and cheer. The rain fell heavily, as if standing at the foot of some large waterfall. But the water there kept flowing non-stop, bumping constantly against the rocks at the foot of the waterfall, creating continuous rumbling sounds. The whole family stood on the porch, mom looked around the yard to see if there was anything left. The tabby cat ran around fearfully, rubbing its back against the pillar, occasionally peering out into the rain. At this time, I understood my father’s actions when removing the rain gutter from the eaves to the tank. Pouring down the trough from the porch to the yard is a gray-brown turbid water that cannot be used for drinking water. That’s because the first rain of the season has pulled out all the dust that has been stuck on the roof for a long time and poured it down. But not only on the roof, outside, the rain also silently cleanses the fences, pomelo trees, jackfruit trees, longan trees… It cleans and coats everything with a new glaze, making everything bright. , green as if being revived with a new color. Along with the tumultuous sound was the smell of the earth. On summer days, the land is exposed to the sun. The squiggly cracks in the ground were getting wider and wider. The space was stuffy, pressing the ground with burning breaths. Suddenly, the rain fell, and the water flooded into the cracks that penetrated deep into the ground. And then the water pushed back from the underground to the strong smell, the throne filled the space. It is the rustic scent of the earth when receiving the first rain of the season. When it rained, my mother took advantage of the time to bring household items to clean. Lurking on the porch are pots of all sizes, copper trays, jars, jars… Catching rainwater flowing into the pan, mother used a handful of loofah to carefully scrub it. Wherever you hold a loofah in your mother’s hand, there will be a shiny saucepan. At the same time, my father was sitting at the table drinking water in the house. He returned the pipe tobacco and put it in the bowl. The firelight from the flickering firelight illuminated the austere face that had been tinged with time. In the thin smoke, Dad discussed with his mother that he would dig up the ground in the garden tomorrow. After the rain, the softer soil is also a good time to think about the cool green vegetable beds in the summer. Then the rain also began to ease on the porch, the sky was twilight and half-light. The yard of the house now only remains with clear puddles of water, reflecting shapes and plants. The first rain of the season passed, leaving clear colors, adding life to all things. Whose kitchen started to burn, the space returned to a peaceful look, but the fresh aftertaste of the first rain of the season was still intact in the simple folds.

Representatives of leaders of the Department of Information and Communications and ATALINK Technology Joint Stock Company signed a cooperation agreement to deploy a software system to assess the risk of COVID-19 infection in real time. The software system running online at the domain name thainguyen.atalink.com will support the control of the current status of COVID-19 prevention and control, contributing to shortening 95% of the time to deploy and synthesize reports from businesses ( businesses and governments update online reports daily). Thereby, quickly identifying and zoning businesses with high risk of infection. All data updated on the software will be secured according to ISO/IEC 27001:2013 standard. According to the cooperation agreement between ATALINK Technology Joint Stock Company and Thai Nguyen province, ATALINK will provide free support for about 6,000 businesses in the province to deploy the software system for a period of 3 years from May 23, 2021 to May 23, 2021. May 23, 2024. In addition, ATALINK will consult and coordinate to deploy technologies and solutions suitable for businesses in the province during the implementation process. Speaking at the reception, Mr. Do Xuan Hoa, Director of the Department of Information and Communications, suggested that ATALINK Technology Joint Stock Company continue to improve the software to match the current state of data of businesses in the province. . At the same time, the Department will advise the Provincial People’s Committee and the Thai Nguyen Provincial Steering Committee for COVID-19 Prevention and Control to direct the application of the software in the area.

The Grab side then denied the information, and sent an official notice to the driver partner about the normal deployment of services in areas permitted by local authorities. A fake news by the Vietnam Fake News Processing Center “whistle” The complicated development of the disease also makes a lot of information related to social isolation, blockade … have the opportunity to explode like mushrooms after rain. Recently, at 7:30 p.m. on May 4, a Facebook account named “Hanoi Pho” posted information: “Hanoi is open on the first day of the blockade” with an illustrative video. Through verification, the Inspector of the Department of Information and Communications of Hanoi confirmed that the content of the information posted above is untrue, violating the provisions of Article 5 of Decree No. 72/2013/ND-CP on management, provision and use of internet services and information on the network. This information has caused anxiety and insecurity for people, causing many people to prepare plans to hoard food, potentially causing market instability. Similarly, right after Ho Chi Minh City appeared more cases of Covid-19, on the evening of May 18, social networks also spread fake information about the “curfew” of the whole city from 10 pm. The Vietnam Center for Handling Fake News under the Department of Radio, Television and Electronic Information – Ministry of Information and Communications, was just launched earlier this year but has continuously published fake information on the official website – tingia.gov.vn. Among them, the amount of fake news about the epidemic and fake accounts accounts for the most. This center asks people not to share fake information about the Covid-19 epidemic. At the same time, warning acts of fabricating or spreading information known to be false can be punished by imprisonment from 3 months to 1 year. The Ho Chi Minh City Center for Disease Control (HCDC) on the afternoon of May 21 also issued a warning to the community to raise their vigilance against cases of fake medical staff scams for bad purposes, avoiding the occurrence of serious health problems. unfortunate case of people and property. The incident stemmed from people’s complaints to HCDC about a strange message calling for concentrated isolation with the content: “You are currently on the list of people to be isolated, the isolation code is: xxxx, please contact the phone number xxx…”. Many websites and Fanpages fake businesses to cheat Vietnam Fake News Processing Center 2 days ago also issued a warning about a fake website of the Vietnam Export-Import Commercial Joint Stock Bank (Eximbank). Accordingly, this fake website uses the name, image, logo design, color … of Eximbank with the domain name eximbank.xyz to confuse users. Currently, Eximbank has an official website under the domain name https://www.eximbank.com.vn . Not long ago, a website with the domain name www.vietnamairslines.com was also set up with the purpose of pretending to be the official website of Vietnam Airlines as vietnamairlines.com to scam. user.

Logo of Ebay Inc., an e-commerce group. Photo: Reuters NFT is a type of digital asset that uses blockchain technology – similar to the Bitcoin cryptocurrency – to create a unique chain of code that represents a certain item and cannot be replaced. These sequences are often used to identify digital versions of works of art, song or cyber phenomena. NFT has boomed this year, as enthusiasts spend huge sums of money on artwork and items that only exist online, with some products selling for tens of millions of dollars. However, not all NFTs are collectibles. NFTs can be in-game items, event tickets, and domain names. In the short term, an NFT warehouse will be made available to sellers who meet eBay’s standards. In addition, users can expect future programs, policies and tools that will allow them to buy and sell NFT for a wider range of products. In the coming months, eBay will add new features that may not contain blockchain-based collections, said Jordan Sweetnam, eBay’s Senior Vice President and General Manager for North America. owns 187 million of these users. The announcement comes just a week after eBay said it is looking into the possibility of accepting cryptocurrencies as a form of payment in the future and is looking to enable NFT on its platform.

Photo: Internet Sometimes in my life, I want to forget the tiredness so that the towels can be returned to the peaceful little hamlets, I want to forget about the wide streets to settle myself with the peace of the old season. We went back to the small riverside hamlet, the monkey bridge lying on the river was gone, the water wharf, the boat had left with fragments of time. Sitting and watching the water dissipate, we seem to vanish with a rustling monsoon. The rows of old eucalypts have been waiting for many times to change leaves, how many times to change the land, to move the rain and sun, and the little village keeps it for us with so many overlapping mess. The day we left the hometown, passed the small bamboo bridge in front of the house, waking up with open horizons, sending our hearts back by the waterfront along the river, sending my first love back in a bitter look. I flow into the city with short, evenly long days. To one day find ourselves in abundance in the street, we dream about the simple lifestyle of our homeland. Wake me up every morning with the sound of chickens crowing, with a bright ray of sunlight that pierces the canopy of leaves, and sweet sales of goods in the morning. We walked out into the garden, took a deep breath of the fresh village air, and heard the flowers and leaves whisper blooming. Feel every beat of time, ignoring the old old dogma. Hold your hand to catch the clear morning sun – a peaceful flower blooms under your hand … I wander the familiar village path, where a coconut shadow always appears to lean on. Sitting under the shade of the hometown coconuts, from someone’s home warm, passionate lullabies, these songs follow me throughout my life. The figure of a woman who is industrious, enduring pain and suffering in the countryside is never mixed in up and down road dust. The proud voice of the country pours into the day of diligence so that we love the voice of the motherland forever. We went back and weeped in the night with doubts going through each other. The sound of frogs looking for each other, the clattering of insects, the sound of parents sitting back and forth in the cramped, quiet dinner pot. I used to be excited about the street, tired of the poor days in the countryside. Walk long distances on the feet of youth, across high hills. Let one day see sadness plunge, hesitate to pass each other as a part of life. The countryside brightly lit, we illuminate ourselves in the pond water. Each trace of time chasing after days, the nostalgia of flapping its wings in the iron, remember looking forward to. If you go far, you can be homesick, and you can see simple but heartbreaking images. Now back to look at the homeland, there are things that have forever remained in memory that cannot be changed. Small bamboo bridges, thatched roofs, rows of rows, the noises of noon gradually retreated into the past. I forever embrace the troubled youth, the alum is still sticking to the heels every day, so that every step we take is heavy carrying a domain … In the afternoon, sit back with the innocent river, the old images are blurred into our hearts with long, smoking streaks. On the country river wharf, a boat just let go of the anchor … /.

Accordingly, when accessing the domain name phimmoizz.net, users only receive a message in English with the content “Error 522”. Starting from the morning of April 24, when accessing the domain name phimmoizz.net, users only receive a message in English with the content “Error 522.” (Screenshots) Thought the pirated movie websitemoizz.net was officially gone, in the afternoon of the same day, some netizens discovered a pirated movie website with the domain name phimmoiizz.net. However, in the afternoon of April 25, the Vietnamese online community continued to “get up” when the domain name phimmoiizz.net once again “evaporated” from the Internet. On the same afternoon on April 24, some netizens discovered a pirated movie website with the domain name phimmoiizz.net. (Screenshots) However, up to the present time, the domain name phimmoiizz.net has “evaporated” from the Internet. (Screenshots) With phimmoizz.net and phimoiizz.net taking turns “flying color”, many netizens believe that the future of Vietnam’s biggest pirated film website may be coming to an end. However, this pirated movie website has continuously changed its domain name to bypass the authorities, from phimmoi.net to phimmoiz.net and to phimmoizz.net. Therefore, it is still not possible to confirm that phimmoi.net will not continue to “proliferate” domain names to operate again in the near future. On June 18, 2020, the website phimmoi.net was blocked by network operators in Vietnam. However, many people believe that the above jobs only solve the tip of the problem. On June 18, 2020, the website phimmoi.net was blocked by network operators in Vietnam. (Photo: SAOstar) Accordingly, in recent years, creating a pirated movie website is said to be quite easy and does not cost too much. Owners of these pirated movie websites will buy unlimited cloud storage accounts at very cheap prices from cloud storage services such as Facebook, Google, Fshare, Openload … to store and project. movies that are not copyrighted. Along with that, buying domain names or international hosting is currently very easy and the cost is extremely cheap. So, in case a domain name is blocked, the website owner only needs to activate the new domain name and link it to his own movie store. Therefore, blocking the IP of a pirated movie website only solves the tip of the problem because immediately another website “pops up”. In the last few years, creating a pirated movie website has been said to be quite easy and does not cost too much. (Photo: Internet) The obvious proof is that after being blocked for a day, phimmoi.net resumes operation with a new domain name – phimmoiz.net. After that, phimmoiz.net continued to be blocked but also quickly returned to the domain name phimmoizz.net. According to many experts, if you want to solve the problem of pirated movies, you must first solve the tip of the problem – the consciousness of Internet users. If you want to solve the problem of pirated movies, you must first solve the tip of the problem – the awareness of Internet users. (Artwork: ICT.News) Currently, a large part of Vietnamese people still do not have the habit of paying money to watch movies and listen to music on the Internet, so “invisible” is helping to support pirated movie websites to have more “land to live.”

Google’s domain in Argentina stopped working. Photo: Gonto. However, this domain name stopped working after Kuronã completed its transaction. Perhaps, Google accidentally forgot to renew the domain “google.com.ar” in this country, leading to the domain name becoming expired and listed for sale on nic.air. Kuronã’s actions are considered “cybersquatting”, acts that benefit themselves from the registration, acquisition and use of another person’s trademark, according to MercoPress . Google also quickly regained its domain, and everything worked properly after that. This incident became a hot topic on social networks when the Google domain name in Argentina could not work for nearly 3 hours and received a lot of criticism from users, according to MecroPress . Another Twitter user said that this problem arises because the NIC does not support domain auto-renewal. Google and NIC Argentina have yet to respond to the problem. Are Google search results still correct? Google’s search results are gradually dominated by too many ads, and also lead users to false information, fake brand.

Artwork – Time Radio Sputnik reported on April 22 that a man named Nicolas Kuronã accidentally discovered the domain name http://google.com.ar available on the registration page, so he immediately took this opportunity. Mr. Kuronã shared on Twitter personally: “I want to verify this, so I logged on to http://nic.ar (website of Argentina’s National Internet Domain Registrar. I noticed the domain name http) : //google.com.ar is available so I bought it legally! ”. According to local newspapers, Mr. Kuronã is said to have bought the area for 540 Pesos, or $ 5.79 USD. The above transaction of Mr. Kuronã is said to not affect the international domain of Google, ie “www.google.com”. How did Mr. Kuronã buy http://google.com.ar? According to Latin American regional news agency Merco Press, it is likely that Mr. Kuronã bought a Google domain name in Argentina at the brief moment between the expiration time and the renewal period of the domain name. Meanwhile, Google Argentina forgot to renew its domain name and most likely at the same time Kuronã quickly registered to buy. Kuronã’s above action is called “Cybersquatting” – the act of buying or occupying a domain name with the aim of profiting from the owner’s trademark. However, Mr. Kuronã’s ownership cannot last. The domain name in Argentina by Google was immediately restored after being personally purchased. However, users still complained about Google Argentina being shut down for about 3 hours and went to Twitter to express disappointment. “This is happening because http://nic.ar is too bad, doesn’t support automatic renewal or domain purchase for many years like most domain registrars in other countries,” one person said. world”. Meanwhile, another said: “Google was lucky because its domain name in Argentina did not fall into the hands of a professional domain usurper”.

Announcement Ceremony of Successful Domain Name Transformation for departments, branches and localities in Vinh Long province. On the morning of April 22, at Vinh Long, Vietnam Internet Network Information Center (VNNIC) in collaboration with the Department of Information and Communications of Vinh Long Province and iNET – The “.vn” domain name registrar held the opening ceremony of “Domain registration point. country “.vn” in Vinh Long “. This will be the second “.vn” domain name registration point in a series of national domain name registration points that are deployed synchronously in localities across the country. This is one of the tasks and solutions to develop digital infrastructure, creating a digital transformation foundation in the National Digital Transformation Program to 2025, with a vision to 2030 issued under Decision No. 749 / QD-TTg. on June 3, 2020 by the Prime Minister. Aiming to transform the entire Vietnamese internet network into the new generation internet protocol addressing (IPv6) application. Online services of state agencies, electronic newspapers, general websites, education, health care, and e-commerce of Vietnam using the national domain name “.vn”. The signing ceremony of the national domain name registration point “.vn” in Vinh Long on the morning of April 22. Changing domain names for the development of local e-commerce activities in order to effectively implement the National Program on Digital Transformation in Vinh Long; supporting individuals and businesses in Vinh Long who have the need to register domain names “.vn” easily and most conveniently; enhancing people’s accessibility to diversified products and services for domain name “.vn”; increase the digital conversion index of the relevant province and the rate of enterprises having a website / web portal using the domain name “.vn”. This is also the foundation of the digital transformation program, building applications and tools to help people and businesses in the province connect “From farm to table”, “from factory to apartment”, access to technology applications on digital platforms starting with the national domain name “.vn”. In the morning of the same day, the Department of Information and Communications of Vinh Long Province coordinated with functional units to hold a ceremony to announce the successful transformation of the website of 18 departments, branches, and 107 communes, wards and towns. .

At the meeting, Yan Qiang, senior vice president of Kuaishou and head of content operations, announced two news:

1. There will be 1 billion yuan in cash and tens of billions of flow to subsidize creators.

2. The main goals of Kuaishou in 2021 will be around three levels: constructing a live broadcast 2.0 era, promoting pan-life services, and enhancing the community and social value of the platform.

Kuaishou’s “de-familyization”: the lotus is broken and it is difficult to give up

After the accident of the head anchor Simba, in order to solve the crisis of trust, Kuaishou tried his best to get rid of the influence of the “family” during the months when Simba was blocked. At the Kuaishou Gravity Conference, although Kuaishou kept emphasizing private domain traffic and anchors, it didn’t mention the “Simba” and other Kuaishou families that took the lead on the path of anchors. In the event of the day, the Kuaishou flashlight Xiao Gu, the person in charge of the business, said three times in his speech, “Don’t lie to the old iron.”

In order to reduce the influence of the Kuaishou family, Kuaishou kept vocalizing during the Simba ban. The Kuaishou executives once stated that the total annual cumulative GMV of all the anchors of the Simba family may only account for 10% of the Kuaishou GMV. At the same time, Kuaishou is also constantly supporting small and medium businesses and pushing new anchors at official events. However, Simba’s influence on Kuaishou is still hard to ignore. On the day of the rebroadcast, Simba’s popularity rushed to the top of the selling list, far surpassing the new anchors who had high hopes from Kuaishou officials.

For fast-handed families like Simba, fast-handed wants to give up, but it is difficult to let go completely. According to media reports, when Simba was re-broadcasting, Kuaishou internally opened a green channel for it, and also conducted a small survey on shopping experience.

In order to reduce the head “family influence”, Kuaishou chose to continue to increase “private domain traffic” and support anchors with 100,000-1 million followers. Zhang Yipeng, head of the marketing center of Kuaishou e-commerce, said: “I may not be able to sell a mid-waist anchor. Simba, Li Jiaqi and Wei Ya, my 10 anchors will bring it together, and the amount will definitely be larger than in the past.”

The live broadcast e-commerce 2.0 era described by Kuaishou e-commerce is when the cost of public domain traffic is getting higher and higher, through the platform to gather exclusive private domain traffic for content creators. For example, anchors rely on their live broadcast features to create sales. People design, produce high-quality content and establish a strong trust relationship with users, and guide users to consume. Regarding the results of creating private domain traffic, Yan Qiang revealed: “In 2020, the private domain traffic income of creators of Kuaishou platform has reached 40 billion yuan.”

In the face of increasingly fierce competition, in order to tell investors more imaginative stories. In addition to stabilizing the basic market of live e-commerce, Kuaishou is gradually increasing its content marketing. The 2020 financial report shows that the annual revenue of Kuaishou online marketing business is 2019 billion yuan, a year-on-year increase of 194.6%. In the fourth quarter, it surpassed Kuaishou live broadcast e-commerce and set a new record for Kuaishou’s single-quarter revenue. The online marketing business is also defined by Kuaishou as “one of the core strategic businesses that support our long-term development.”

Ma Hongbin, senior vice president of Kuaishou, revealed that Kuaishou magnetic engine is expected to help creators achieve 10 billion advertising revenue in 2021.

The magnetic engine that Feng Hongbin said is a commercial marketing service platform under Kuaishou, which is a bit like a giant engine of byte beating. In terms of function, the magnetic engine is like a giant engine of the Kuaishou version, which can push open-screen advertisements and information. For streaming advertisements, advertisers can also promote through the magnetic engine and the “old irons” under Kuaishou, and content creators can also target them through the “kuaishou vermicelli” in the magnetic engine, and their accounts can grow rapidly.

Kuaishou and Douyin are more and more similar at first glance, but they are not the same when you look closely.

Kuaishou’s branded merchant strategy may not necessarily satisfy merchants

Coincidentally, not long after Kuaishou proposed the live broadcast e-commerce 2.0 era, Douyin announced the next step at the first Douyin E-commerce Ecological Conference on April 8. Different from Kuaishou’s main private domain, the “interest e-commerce” selected by Douyin is somewhat similar to interest recommendation. Douyin uses user portraits and other methods to tag users and then target users to push the other party. Interested in live streaming and short evaluation videos.

Kuaishou and Douyin continue to increase their e-commerce, but for now, there is still a certain gap between Kuaishou live broadcast and Douyin live broadcast.

According to data from iiMedia Consulting, the GMV of Douyin live e-commerce in 2020 will exceed 500 billion yuan, even surpassing Taobao’s 400 billion yuan, while Kuaishou’s GMV will only exceed 330 billion yuan in 2020. Judging from the 2021 target, according to media reports, Kuaishou has set the GMV target for this year’s e-commerce at between 750 and 800 billion yuan, while Douyin plans to achieve a total GMV of more than 1 trillion yuan in 2021.

Although there is still a gap between Kuaishou and Douyin in total GMV, both sides have similar troubles.

From the perspective of the supply chain, Kuaishou hopes to rely more on its own or partner’s supply chain to control user transactions on external platforms. For this reason, Kuaishou signed a contract with JD.com in May 2020. Users can directly enter JD’s self-operated stores from Kuaishou’s stores without jumping to external links. The anchors can also choose JD’s self-operated products when they bring goods. Among Douyin’s 500 billion GMV in 2020, about 60% are completed through third-party links in live broadcast rooms and short videos, and the remaining 40% are controlled in Douyin’s own channels such as Douyin stores.

From a brand perspective, Kuaishou also hopes to increase the proportion of branded products in GMV and reduce the proportion of white-label products. It plans to increase the proportion of branded products to 70% in 2021. More branded products mean better product quality and user experience. Kuaishou founder Su Hua said that he hopes to increase the repurchase rate of users.

In terms of brand merchants, Kuaishou still has a certain gap with Douyin. There are obviously more brand merchants on Douyin. Douyin continues to build closed-loop e-commerce and brand merchants. It not only strongly supports brand merchants to settle in, but also goes online. The Douyin Store. Feigua Data’s report shows that starting from February 2021, live broadcast sales of Douyin brand stores accounted for 50% of total sales, and more and more merchants began to choose to build their own live broadcast operation team.

In addition, brand merchants may not be satisfied with their experience on the Kuaishou platform. From the specific data, the new Douyin data shows that the number of fans of Li Ning Sports Tik Tok is 3.098 million, 573 works have been released, and 49 live broadcasts, but the live broadcast of Li Ning Sports’ Kuaishou account has reached 87 games and the number of works is 561. There are only 788,000 fans.

A similar situation has occurred with brands such as Mengniu, OPPO, and Yili. For example, OPPO Douyin has 3.2124 million fans, released 724 works and 32 live broadcasts, but Li Ning Sports’ Kuaishou has 26 live broadcasts and 340 works, but only 364,000 fans.

According to the official statement of Kuaishou, the logic of Kuaishou e-commerce is to improve platform GMV by optimizing content, conversion rate, customer unit price, and repurchase frequency. However, it is still unknown whether Kuaishou e-commerce companies improve the functional experience of e-commerce products from the perspective of users. It is still unknown whether more brand merchants can be convinced to settle on the platform.

At the meeting, Yan Qiang, senior vice president of Kuaishou and head of content operations, announced two news:

1. There will be 1 billion yuan in cash and tens of billions of flow to subsidize creators.

2. The main goals of Kuaishou in 2021 will be around three levels: constructing a live broadcast 2.0 era, promoting pan-life services, and enhancing the community and social value of the platform.

Kuaishou’s “de-familyization”: the lotus is broken and it is difficult to give up

After the accident of the head anchor Simba, in order to solve the crisis of trust, Kuaishou tried his best to get rid of the influence of the “family” during the months when Simba was blocked. At the Kuaishou Gravity Conference, although Kuaishou kept emphasizing private domain traffic and anchors, it didn’t mention the “Simba” and other Kuaishou families that took the lead on the path of anchors. In the event of the day, the Kuaishou flashlight Xiao Gu, the person in charge of the business, said three times in his speech, “Don’t lie to the old iron.”

In order to reduce the influence of the Kuaishou family, Kuaishou kept vocalizing during the Simba ban. The Kuaishou executives once stated that the total annual cumulative GMV of all the anchors of the Simba family may only account for 10% of the Kuaishou GMV. At the same time, Kuaishou is also constantly supporting small and medium businesses and pushing new anchors at official events. However, Simba’s influence on Kuaishou is still hard to ignore. On the day of the rebroadcast, Simba’s popularity rushed to the top of the selling list, far surpassing the new anchors who had high hopes from Kuaishou officials.

For fast-handed families like Simba, fast-handed wants to give up, but it is difficult to let go completely. According to media reports, when Simba was rebroadcasting, Kuaishou internally opened a green channel for it, and also conducted a small survey on shopping experience.

In order to reduce the head “family influence”, Kuaishou chose to continue to increase “private domain traffic” and support anchors with 100,000-1 million followers. Zhang Yipeng, head of the marketing center of Kuaishou e-commerce, said: “I may not be able to sell a mid-waist anchor. Simba, Li Jiaqi and Wei Ya, my 10 anchors will bring it together, and the amount will definitely be larger than in the past.”

The live broadcast e-commerce 2.0 era described by Kuaishou e-commerce is when the cost of public domain traffic is getting higher and higher, through the platform to gather exclusive private domain traffic for content creators. For example, anchors rely on their live broadcast features to create sales. People design, produce high-quality content and establish a strong trust relationship with users, and guide users to consume. Regarding the results of creating private domain traffic, Yan Qiang revealed: “In 2020, the private domain traffic income of creators of Kuaishou platform has reached 40 billion yuan.”

In the face of increasingly fierce competition, in order to tell investors more imaginative stories. In addition to stabilizing the basic market of live e-commerce, Kuaishou is gradually increasing its content marketing. The 2020 financial report shows that the annual revenue of Kuaishou online marketing business is 2019 billion yuan, a year-on-year increase of 194.6%. In the fourth quarter, it surpassed Kuaishou live broadcast e-commerce and set a new record for Kuaishou’s single-quarter revenue. The online marketing business is also defined by Kuaishou as “one of the core strategic businesses that support our long-term development.”

Ma Hongbin, senior vice president of Kuaishou, revealed that Kuaishou magnetic engine is expected to help creators achieve 10 billion advertising revenue in 2021.

The magnetic engine that Feng Hongbin said is a commercial marketing service platform under Kuaishou, which is a bit like a giant engine of byte beating. In terms of function, the magnetic engine is like a giant engine of the Kuaishou version, which can push open-screen advertisements and information. For streaming advertisements, advertisers can also promote through the magnetic engine and the “old irons” under Kuaishou, and content creators can also target them through the “kuaishou vermicelli” in the magnetic engine, and their accounts can grow rapidly.

Kuaishou and Douyin are more and more similar at first glance, but they are not the same when you look closely.

Kuaishou’s branded merchant strategy may not necessarily satisfy merchants

Coincidentally, not long after Kuaishou proposed the live broadcast e-commerce 2.0 era, Douyin announced the next step at the first Douyin E-commerce Ecological Conference on April 8. Different from Kuaishou’s main private domain, the “interest e-commerce” selected by Douyin is somewhat similar to interest recommendation. Douyin uses user portraits and other methods to tag users and then target users to push the other party. Interested in live streaming and short evaluation videos.

Kuaishou and Douyin continue to increase their e-commerce, but for now, there is still a certain gap between Kuaishou live broadcast and Douyin live broadcast.

According to data from iiMedia Consulting, the GMV of Douyin live e-commerce in 2020 will exceed 500 billion yuan, even surpassing Taobao’s 400 billion yuan, while Kuaishou’s GMV will only exceed 330 billion yuan in 2020. Judging from the 2021 target, according to media reports, Kuaishou has set the GMV target for this year’s e-commerce at between 750 and 800 billion yuan, while Douyin plans to achieve a total GMV of more than 1 trillion yuan in 2021.

Although there is still a gap between Kuaishou and Douyin in total GMV, both sides have similar troubles.

From the perspective of the supply chain, Kuaishou hopes to rely more on its own or partner’s supply chain to control user transactions on external platforms. To this end, Kuaishou signed a contract with JD.com in May 2020. Users can directly enter JD’s self-operated stores from Kuaishou’s stores without jumping to external links. The anchor can also choose JD’s self-operated products when they bring goods. Among Douyin’s 500 billion GMV in 2020, about 60% are completed through third-party links in live broadcast rooms and short videos, and the remaining 40% are controlled in Douyin’s own channels such as Douyin stores.

From a brand perspective, Kuaishou also hopes to increase the proportion of branded products in GMV and reduce the proportion of white-label products. It plans to increase the proportion of branded products to 70% in 2021. More branded products mean better product quality and user experience. Kuaishou founder Su Hua said that he hopes to increase the repurchase rate of users.

In terms of brand merchants, Kuaishou still has a certain gap with Douyin. There are obviously more brand merchants on Douyin. Douyin continues to build closed-loop e-commerce and brand merchants. It not only strongly supports brand merchants to settle in, but also goes online. The Douyin Store. Feigua Data’s report shows that starting from February 2021, live broadcast sales of Douyin brand stores accounted for 50% of total sales, and more and more merchants began to choose to build their own live broadcast operation team.

In addition, brand merchants may not be satisfied with their experience on the Kuaishou platform. From the specific data, the new Douyin data shows that the number of fans of Li Ning Sports Tik Tok is 3.098 million, 573 works have been released, and 49 live broadcasts, but the live broadcast of Li Ning Sports’ Kuaishou account has reached 87 games and the number of works is 561. There are only 788,000 fans.

A similar situation has occurred with brands such as Mengniu, OPPO, and Yili. For example, OPPO Douyin has 3.2124 million fans, released 724 works and 32 live broadcasts, but Li Ning Sports’s Kuaishou account has 26 live broadcasts and 340 works, but only 364,000 fans.

According to the official statement of Kuaishou, the logic of Kuaishou e-commerce is to improve platform GMV by optimizing content, conversion rate, customer unit price, and repurchase frequency. However, it is still unknown whether Kuaishou e-commerce companies improve the functional experience of e-commerce products from the perspective of users. It is still unknown whether more brand merchants can be convinced to settle on the platform.