Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce, her GMV conversion of her e-commerce has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

With the colorful lights on, the night in Dali was instantly lit by “Illusion 2099”. Fantastic art space, Chimei man-machine story, peculiar interactive entertainment, fun and trendy experience, a unique party constructed by drama, music, video, art, and games, leading the audience to escape the hustle and bustle of the city and enter a scene The fantastic dream of the future has also added a new label to the tourist capital of Dali.

Director Yang Le leads the post-90s team to share behind the scenes

“Illusion 2099” Creates Dali Tide Fun Resort with “Party”

At the opening ceremony, Yang Le, the chief director of “Illusion 2099”, together with “Transformation Theater” architect Zhang Jiyuan, artist Qiu Yu, and executive director Gao Jieyu shared many behind-the-scenes stories with the guests. “This creation is different from any previous creations. Today is not the end of the show of “Illusion 2099″, but a starting point for the creation of Illusion.” Chief director Yang Le, as a senior producer, creates professional content. Ability, innovative business thinking, and unique operating concepts have deeply explored the cultural and tourism market, and successfully created and operated a new generation of cultural and tourism product drama secrets “Today and Today”, “Golden Face Dynasty”, and CCTV “National Treasure” to create immersion A number of large-scale projects such as the “National Treasure” Digital Fantasy Experience Hall. At this time, facing this domestic first party-style drama, I was also full of expectations. He was even more emotional. Through “Illusion 2099”, he deeply felt that “young people are taking over our world.” Because both the three outstanding young artists on stage and the more core directors of the director group are “post-90s”. Therefore, “Illusion 2099” is destined to be a drama facing the future.

“Illusory 2099” was completed in four years, and the four-year fantasy scene became a reality, and the creators were all very excited. When sharing creative ideas, the architect Zhang Jiyuan was deeply moved. For her, the “Variational Theater” is like her child, watching it gradually transform from a dilapidated ruin into a tide that is endowed by technology and art. A place of play, with many thoughts, “This is my first attempt at cross-border creation of architecture and technology, as well as drama. In the process of creation, architecture, drama, and technology have been constantly demonstrating each other. I hope that through this project, I can understand one another. The desire and imagination of the city, to understand the subconsciousness of the city under the ordinary life texture of Dali. The city is the theater, and the theater is the city.” Artist Qiu Yu learned from the famous artist Fei Jun, a professor at the Central Academy of Fine Arts. Under the guidance of the teacher, they collectively contributed to ” “Illusory 2099” has designed dozens of visual stage scenes full of sci-fi colors. He said, “Illusory 2099 is not only a drama, but also an experience field of art and technology, but also an artist’s thinking on technology and life.” Executive director Gao Jieyu revealed that the inspiration for “Illusion 2099” came from a discussion on “New Humanities in Dali” in “New Weekly”, “What do young people want to play when they come to Dali? Finally, we think Dali needs a grand event. Party.” She found the answer and constructed a party-style drama “Illusion 2099” based on this. Finally, the actors and actresses of “Illusion 2099” also appeared on the stage-the controller of the intelligent world, the handsome and dull boy, the drunken bartender, the conspiring businessman, the glamorous party queen, came from the party with ethereal music, thus Lifted the mystery of “Illusion 2099”. A collection of art and technology pioneers Deep dialogue between the future and the present The performance space “Transformation Theater” of “Illusion 2099” was transformed from an old transformer factory in the ancient city of Dali. Its biggest feature is the integration of the new and the old world, which connects the past, present and future of the entire space. Visually, the square closed frame structure of the old factory building is cut by light, showing the cross-section of the building, while the fragmented industrial space runs through indoors and outdoors, forming four impactful themed spaces on a 3,500 square meter site. : The mood bar, the garden of desire, the secret proving ground and the heart sound field. The art installation led by ten young artists led by Fei Jun, the artistic director of “Illusion 2099”, a well-known artist, and a professor at the Central Academy of Fine Arts, has become another highlight of the show. Theater art installations are matched with the plot, combined with technologies such as artificial intelligence, emotional computing, program-controlled robotic arms, data visualization, etc. The theater “creates” many works of art that can provide insight into the future, such as talk boxes, emotional hospitals, research and development spaces, and naive canteens. Through the spatial re-creation of “avant-garde art”, “Illusion 2099” also rejuvenated the old buildings in the old city, and wrote a new annotation for the ancient tourist city of Dali, making it a tourism development. There are more colorful possibilities on the extension. “Illusion 2099” tells the story of the mysterious man Turing, as an outstanding scientist in the field of intelligence, upgrades the intelligent man he developed through a grand party held every night. It is not only visual art and technological innovation, but also the implied meaning of the times. It presents a core that combines the present and the future, providing more introspection and thinking to the “inbound” audience. “Under the relaxed and pleasant rhythm, “Illusion 2099” presents a contemporary landscape of struggle, trap, and loss driven by desire in the grip of technology. It poses questions to the audience and tries to lead the audience to the truth of the problem layer by layer. He reached reconciliation with himself and life in freedom and happiness.” When talking about the core of the drama of “Illusion 2099”, the chief director Yang Le explained his original intention of creating this drama. The avant-garde party-style performances and the visual presentation of the sci-fi futuristic texture make “Illusion 2099” in the name of science and technology, to bring visitors an extraordinary and cutting-edge cultural experience. And urbanites who lose themselves in the hustle and bustle of modern life have a strong spiritual desire to find the interpretation of the relationship between “people and nature, people and life, and people” in Dali, the world-famous “refuge from the world”. “Illusory 2099″‘s idiosyncratic thinking about the future and the present allows the audience to “return to their original heart” and realize “the pressure of life”, which allows them to complete a spiritual sublimation. In the future, “Illusion 2099” will dig deeper and embody Dali’s profound cultural connotation and diverse spiritual space, attracting more interesting young people to come here to participate and express their thoughts on the progress of the times, thereby creating a trendy playground for youth gathering , Making it a new species of cultural travel industry and Dali’s new business card facing the world. (The picture comes from the event organizer) Responsible editor : Yang Xiaojun

I still remember the 2019Tou Shuang drama”Deadly Woman”? In the same house, the story of three different women with blood-washed men for different reasons.

It’s not just the plot, but the vintage outfits of different eras make Ou Ou love it.

the 60’sBeth’s various printed umbrella skirts, waist, large skirt, small floral, polka dots and other elements are sweet and elegant.

MacaronIt is also Beth’s love. Various colors appear in turn, and the details are also carefully matched. Whether it is an exquisite handbag or a hair accessory of the same color, she looks like an exquisite doll.

And Simeone is typical80s styleDuring this period, women want to obtain the same social status as men, so they will be more tough and capable in dressing style. The style of this period is luxurious, bright, and fit, entering the post-Baroque era.And the most popular and representative clothing isCamp style shoulder pad set. This design that emphasizes the silhouette of the shoulders is actually to blur the gender attributes, make women look more powerful, show the ambition of a strong career woman, and also representThe rise of women. And shoulder pads are not enough. Women in the 1980s were also extraordinarily exaggerated in makeup, color matching and accessories. Like Simone appeared at every turnRose powder, royal blueThis kind of fluorescent color, earrings and necklaces are also big size, eye shadow and lipstick are exaggerated to the point that few mortals can control it The soul wear film vintage amateur made before, including a set of 1980s style which is a reference to Simone’s style. And Taylor, the elite lawyer from 2018, is based onMotorcycle leather jacketMainly, low-key colors and handsome animal patterns, the overall shape is always too cool, showing Taylor’s skill and professionalism. After reviewing the first season, now it’s time to talk about the second season. The story that is still on the top, as soon as it starts broadcasting, it will screen all the friends of Oou, with a Douban score of 8.7. With strength, it has broken everyone’s worries about “Can a fatal woman without Liu Yuling be fatal?” The second season is a brand new story, and the setting is also in the same time and space——Los Angeles in 1949. So the dress collocation style in the play also reflects40s-50s vintage style, Ou Ou will not be spoiled today, just let’s talk about the clothes inside. The 1950s coincided with the end of World War II, and the American Marshall Plan saved the entire European economy, and the entire society returned to its pre-war luxury, even more unscrupulous. Men all return from the battlefield, women startReturn to familyStartedFor housewife, skirts are the main clothes, and inconvenience is the second, and exquisiteness is the most important. This period is deeply affected byDIOR new lookThe influence of the waist, I love the waist A-line skirt, the overall appearance of the X shape, highlighting the slender waist and wide skirt, like”The Great Mrs. Maisel”There are also many sets in it. The outfits of the ladies and ladies in “Fatal Woman 2″ also reflect the style of the 50s vintage. As the stylist emphasized in the interview”It’s all about the nipped waist.(Tightened waist is the key)”. The dress of each character emphasizes the unique sophistication and elegance of women in this era. The pink set is also very iconic. The three-quarter sleeves are lined with silk gloves. Naturally, it is unnecessary to say that the waist and the hem of the large skirt are exquisite and elegant. Hats in the same color as the clothes, wavy rolls of vintage celebrities, pearl necklaces, etc., are reflected everywhereCelebrity temperament. In addition to the new look trend,Art Deco(Art Deco style)The after-rhyme still exists, especially like to use vines, flowers and other elements. It shows a lot of things in the outfitFlower decoration, lace, floralWait, look at the garden club gathering in the picture below, almost every woman has these elements. Of course, it is not only the ladies and ladies who wear such costumes. Alma, a low-key and non-existent housewife in the early stage, is also upper body.Floral elements. Such elements increase womenGentle and tender charm, Very much in line with the demands of women in this era. In addition to the elements, the choice of colors can also be seen Art DecoShadow. useStrong primary colors and metallic colors, Like red, bright yellow, orange, gold, silver, copper, etc. Especially Rita, the manager of the Garden Club, as the focal point of the crowd, she likes to chooseRed line. Full of gorgeous style, with black gloves, red wide-brimmed hat and red high heels, full of aura! The red dress at the beginning of the first episode is also amazing! ReferenceHollywood golden ageThe style, tube top, waist, slits, show the good figure vividly. Coupled with plush shawls, exquisite handbags, and gorgeous necklaces, it makes a grand debut like a movie star. I really like the jewellery during this period, and the accessories are all usedGolden metals, pearls, gemsWait, it’s very shiny and eye-catching. And it’s well worn, Earrings, necklaces, bracelets,broochand many moreI want to have everything I can wear on my body. Even if one is not enough, I have to overlap it. Now,Stacked pearl necklacesThe trend of fashion is not coming back, sure enough, fashion is a circle! This reminds me”Gentlemen Love Beauty”Marilyn Monroe in here is also added with various big earrings and gorgeous pearl necklaces, and sings “Diamonds are a woman’s best friend”. Let alone, the styling of this set is similar to Rita’s appearance. It is estimated that the stylist is the Marilyn Monroe model of reference! Also popular since the 1940sbroochIt also appears in almost every outfit of Rita. Gorgeous red and black printed skirt, matched withShiny gold and diamonds, And the diamond necklace and the diamond ring on the hand complement each other, and she deserves to be a lady! Elegant purple solid color dresses are chicGrape-shaped pearl brooch, Also very consistent with Art Decostyle of. Okay, let’s share so much today. Ou Ou is going to watch the fourth episode. Sisters who are watching dramas and who like vintage style are welcome to come to the comment section and have a chat with Ou~ If you like today’s content, don’t forget to place it boldly”look in”Yeah!

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

On June 21st, the urban e-sports drama “You Are Beautiful When You Smile” starring Xu Kai and Cheng Xiao was announced and will be officially launched on June 23. In fact, the filming of this work has already been completed, but there has been no announcement of the finalization. Now that the files are finally set suddenly, the fans must be very excited.
The play tells that the nursery rhyme played by Cheng Xiao stepped into the professional e-sports circle as a girl with her true strength and became the first official female e-sports player in the Chinese division of the professional league. In the face of doubts and inconveniences, with the support of teammates, he overcomes difficulties and perseveres, finally standing on the world stage, making up for the regret of not having a championship in mainland China for six years, and letting the dream of e-sports bloom.

In recent years, this kind of e-sports TV series have been very popular, such as “Dear, Loved” and “Full-time Master”, etc., which have been liked by audiences. This time, Cheng Xiao and Xu Kai collaborated on e-sports dramas. “You are beautiful when you smile” I think everyone will like it too. The protagonist Xu Kai is an actor with both appearance and acting skills. From “Strategy of Yanxi Palace”, “Swagger”, “Army Armory” to “Lingjian Mountain”, his performance is remarkable, so fans of the drama The expectations for his new works are still very high. The heroine Cheng Xiao is a singer, but she has also appeared in many works in the past two years, such as “Spiritual Realm” and “Wake Up Road”. Her acting skills are also mixed, and her previous performances were mostly costume dramas. This time she played Modern drama should also be a new challenge for her. Although Cheng Xiao and Xu Kai haven’t cooperated before, but just looking at the stills, I already feel that CP feels bursting! Xu Kai’s modern outfit is sunny, handsome and full of charm. Cheng Xiao’s facial features are very exquisite and three-dimensional, just like characters in comics. The combination of the two people standing together looks very seductive. In addition to the heroes and heroines, in fact, the supporting characters in this play are also very attractive, which can be regarded as one of the sweet pet dramas with the highest appearance. There are high-value new-generation actors such as Zhai Xiaowen, Yao Chi, Zhou Yiran, Lingchao, Xiao Kaizhong, Wang Yijun and so on. In addition to their looks, their acting strength is also full of highlights. Are you looking forward to this drama? Leave a message to share! Disclaimer: The picture comes from the Internet, if there is any infringement, please contact to delete it, thank you!

Produced｜Sohu Technology

Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page

“I want it to fire, but I also want it not to fire”

The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it.

At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years.

Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see.

At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce.

First, let’s look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method.

Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content.

There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years.

Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.”

At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income.

The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem.

For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts.

However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas.

“Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.”

Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.”

From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them.

In addition to commercialization, film producers are also facing more and more difficulties in the production process.

The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large.

Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?”

Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said.

“Personal” business

The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show.

The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said.

Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.”

In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods.

This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits.

But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama.

In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.”

According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce.

In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage.

Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits.

Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry.

(At the request of the interviewee, Chen Ning is a pseudonym)

“The Traitor” is a new work by Director Zhou You. His last work was “The Ancient City of Ghost Blowing Lantern”. This is also his first work. As soon as he shot it, he shot a film and television work of Ghost Blowing Lantern that did not live up to the original.

The second work “The Rebel” was presented, which also did not disappoint the audience, and received rave reviews from the very beginning.

On June 15th, the Douban score of “Rebel” finally opened. As expected, it was indeed above 8 points and got 8.4 points. Among them, the five-star praise accounted for the highest proportion, about 42%, and the four-star praise accounted for about Is 39%.

At present, the number of ratings for “Rebel” has exceeded 110,000, and the popularity cannot be underestimated. It has also rushed to the top of the hot list of the entire network for many days, and took turns taking turns with “Fall in Love with Special Forces”.

Since its launch, the ratings have soared. On June 14, the live broadcast of “The Traitor” surged to 1.16%. Now it has gained an excellent reputation, and the ratings are fully capable of further soaring.

“The Traitor” has 43 episodes in total. Up to now, 22 episodes have been released and more than half of the content has been released. At the beginning of the story, the rhythm is fast, directly into the theme, and it creates a tense and exciting atmosphere of the spy movie.

As the episodes were broadcast one after another, the plot was ups and downs, Lin Nansheng found that Zhu Yizhen was suspicious, and began to approach her, intending to find out who the postman is.

Whether it’s Lin Nansheng, Chen Moqun, or Gu Shenyan, every key figure has an IQ online, and watching this one person fight wits and courage is addictive.

Moreover, the performance of the actors is even more remarkable. Chen Moqun played by Wang Yang is cruel and full of wisdom, and Gu Shenyan played by Wang Zhiwen is scheming. Wang Zhiwen’s acting skills perfectly interpret this role.

Not long ago, Zhang Yimou’s “Above the Cliff” detonated the box office, and now an outstanding spy war theme movie and TV work has been born: “The Rebel”, and then there will be a new spy war game “Infernal Affairs” starring Chen Daoming and Jin Dong. “, 2021 seems to be the year of the outbreak of spy warfare film and television works.

Author|Zhang Yinyin&Editor|Xin Xinran

A few days ago, the Consumer Protection Bureau of my country Banking and Insurance Regulatory Commission issued the “About Now Consumer Finance Co., Ltd.

Notification of infringement of the legitimate rights and interests of consumers.

According to the report, the leveraged game found that there are 7 major aspects of violations of the legitimate rights and interests of consumers in the immediate consumption of gold.

Today, I will talk about these 7 aspects on the one hand; on the other hand, based on the annual audit report of Immediately Consumers, I will start with this company.

1. How does the immediate consumption of money infringe the rights and interests of consumers? What’s the signal behind?

Supervision has improved compared with before.

In recent months, there have been interviews, public exposures, fines, anti-monopoly investigations, etc. There are various forms of non-compliance of the platform economy, illegal collection of user information, various forms of monopoly, and behaviors that infringe on consumer rights and interests. Unprecedented punishment.

At the Dragon Boat Festival in 2021, it will be the turn of the technology and financial giants to consume money immediately. According to the report, there are mainly 7 major problems:

First, there is exaggeration and misleading in marketing and publicity, and inadequate performance of the obligation of notification. For example, for example, the publicity of the “Anyihua” APP of Immediately Consumer Money is exaggerated and misleading. There is a publicity statement of “ultra-low interest rate” on the homepage, and the actual loan interest rate is 7.2%-36%.

Also, if the pop-up window of “Quick Loan Rights” displays “Free Collection”, click it to lead consumers into the joint loan review process.

Take a loan test of Anyihua APP as an example. The loan is jointly funded by Immediately Consumer Finance and the bank, and underwritten by the insurance company. The entire loan application process does not inform the insured individual of the cost of guarantee insurance in advance, and there is no reminder of key insurance clauses. Description.

Second, product pricing management is not standardized, and individual service pricing is unreasonable. For example, Immediately Consumer Finance will manage the portion of the comprehensive capital cost exceeding 36% of the borrower’s actual loan interest, penalty interest, and early repayment handling fee as an “overpayment” management, and it is stipulated in the contract that the borrower can claim the overpayment. Payment was made, but the borrower was not notified in a significant manner on the client side. Some borrowers’ loans have been paid off, but the overpayment was not returned to the borrower’s account.

Third, the management of student loans is not standardized, and there are deviations in implementation. For example, the mother of a borrower requested to cancel the account through the customer service phone, asking whether she would stop lending to her if she knew that the borrower was a student.

The company’s customer service replied that even if it is a student, if it is their true wish and they are over 18 years old and under 60 years old, they can be released after the system review, and the final review of the APP system shall prevail.

Fourth, the partner management system is not sound, and the control is not strict. For example, there is a lack of institutional standards for the risk limit management of partners and stores. The cooperation contract with the medical aesthetics merchant lacks the agreement on training matters, and the loan limit setting is unscientific and unreasonable.

Fifth, the management of joint loans is not standardized, and there is regulatory arbitrage. There are cases where loan interest is paid to cooperative banks as service fees. For example, it is agreed with a bank in a cooperation agreement that part of the interest will be converted into financial service fees paid to the bank at an annualized rate of 1.5%.

In the joint loan business with cooperative banks, the borrower’s premiums are immediately consumed and transferred to the cooperative insurance company on a regular basis. This is the act of collecting and paying insurance premiums, but it does not have the qualifications of insurance intermediary. Later, he joined an insurance brokerage company in the business link, but it did not change the nature of the collection and payment of insurance premiums, and there was regulatory arbitrage.

Sixth, the collection management is not in place, and there are non-compliant collections. Telephone collections may disclose borrower information to unrelated third parties, insults, and attacks.

Seventh, the consumer rights protection system is not perfect, and some functions have not been implemented. For example, the “Anyihua” APP of Immediately Consumers, and the interest rates displayed on the loan application pages of some third-party cooperation platforms are not converted into annualized forms.

The disclosure of the early repayment fee standard in the announcement of product information, pricing and service content on the company’s official website is not clear. The collection of customer information in the “Privacy Policy” does not comply with the “necessary” principle. For example, the collection of “SMS records” from customers does not limit the time and scope of the collected call records, equipment, geographic location and other information.

In addition, the leverage game pays attention to 3 details.

First, this notice was sent to the China Banking and Insurance Regulatory Bureau and the local legal bancassurance institution at the same time.

Second, the report said:

The infringement of consumers’ legal rights and interests by Immediate Consumer Finance Co., Ltd. (hereinafter referred to as Immediate Consumer Finance) discovered during the inspection is hereby notified as follows…

This sentence, and combined with various previous news, we know that there may be many more consumer finance companies and technology finance companies that will be notified next.

Third, not only that, but the notification also stated that the Consumer Protection Bureau of the China Banking and Insurance Regulatory Commission will deal with the company in strict accordance with laws and regulations-which means not only notification but also punishment.

Prior to this, several Internet companies were fined.

2. Many indicators of gold consumption immediately decline

According to the 2020 audit report of Immediately Consumer Gold, many indicators of Immediately Consumer Gold declined.

For example, revenue dropped from 8.953 billion yuan in 2019 to 7.604 billion yuan in 2020.

Looking at the details of the above figure, the main reason for the revenue decline of 1.3 billion yuan is that there are more handling fees and commission expenses and the decline in revenue.

For example, leveraged games found that the renewal and commission expenses in 2019 will be 1.8 billion yuan, and the expenses in 2020 will be close to 3.4 billion yuan.

In terms of fee and commission income, it will be more than 2.8 billion yuan in 2019, and it will drop by more than 1.6 billion yuan in 2020.

This increase and decrease will cause the net fee and commission income in 2020 to turn negative, and it will be negative more than 1.7 billion yuan. In 2019, this figure will be more than 1 billion yuan.

This change may be closely related to the changes in the regulatory situation in 2020.

At the same time as revenue declines, the profit index for immediate consumption of gold also decreases.

As shown in the figure below, both operating profit and total profit have declined compared with 2019. The final net profit fell from 853 million yuan in 2019 to 712 million yuan in 2020.

At the same time, leveraged games also noticed that the total assets of Immediately Consumer Gold will be 52.5 billion yuan in 2020, slightly lower than the 54.8 billion yuan in 2019.

The accounts receivable for immediate consumption rose from 479 million yuan at the end of 2019 to 624 million yuan in 2020.

As shown in the figure above, it is mainly due to the increase in joint loan receivables from over 200 million yuan at the end of 2019 to over 600 million yuan at the end of 2020.

How much can be recovered, and how much can never be recovered?

3. Can it still hit the market?

In September 2020, the official website of the China Banking and Insurance Regulatory Commission announced a news that the Chongqing Banking and Insurance Regulatory Bureau agreed in principle to immediately issue A shares by consumer finance companies. After deducting the issuance costs, all the proceeds from the issuance should be used to supplement the company’s core tier one. capital.

Immediately consumer finance was one of 26 consumer finance companies approved by the China Banking and Insurance Regulatory Commission at that time. According to its official website, it officially opened in June 2015 and completed three capital increase and share expansion in 2016, 2017, and 2018, with a registered capital of 4 billion yuan.

Shareholders include Chongqing Department Store Co., Ltd., Beijing Zhongguancun Kejin Technology Co., Ltd., Wumart Technology Group Co., Ltd., Bank of Chongqing Co., Ltd., Sunshine Property Insurance Co., Ltd., Zhejiang China Commodity City Group Co., Ltd., and a new round of strategy Investors CICC, CITIC Construction Investment and Chongqing Liangjiang New District and other central enterprises and local state-owned assets background capital.

In the camp of consumer finance companies, the consumption of money is the first echelon. The registered capital is second only to the newly approved Ant Financial, and the already opened Home Credit and Ping An Consumer.

Previously, the industry big brother Home Credit Consumer Finance originally submitted a listing application to the Hong Kong Stock Exchange in July 2019, but withdrew the application in November 2019.

In 2020, Immediately Consumer Gold was awarded the road of Chongqing Banking and Insurance Regulatory Commission, which gave people a lot of reveries. The valuation of Immediately Consumer Gold also ranks among the top unicorns.

Later, we learned that the Ant Group was suspended at the last minute of its listing, and then launched an in-depth rectification of Internet giants and Internet finance.

Since the birth of technology finance companies, there have been many questions and complaints.

In addition to this naming notification, in 2019, 17 financial apps were named for collecting personal information, and the Anyihua under Immediately Consumer Gold was among them.

According to the current situation, it may take a while to immediately eliminate the current major troubles.

As for listing…

Copyright and disclaimer: This article is a leveraged game creation, unauthorized reproduction is prohibited! If you need to reprint, please obtain authorization. In addition, please indicate the source and author at the beginning of the article when authorized to reprint, thank you! The opinions in any article of leverage games are for learning, communication and discussion purposes, not investment advice. Please be responsible for all investments made by users accordingly. Any omissions or errors in the article are welcome to criticize and correct.

To travel to a place, in addition to enjoying the beautiful natural scenery and tasting authentic specialties, you must also understand the local ethnic culture. There are two most effective ways to understand the culture of a place. One is to go Local museums can efficiently understand the local culture through graphics, video, physical objects and other systems; the other is to go to the local to watch a wonderful performance. Going to the museum is because the local culture and history experts have systematically sorted out the local culture, so it is simple and efficient to understand; while going to the performance, it is through the way that the audience can accept, while enjoying the visual feast, unknowingly Have a general understanding of the local culture in a way that you like to hear and hear. The difference between the two is that museums are relatively boring and need to be actively understood. The advantages are also obvious, that is, the cost is low, and even many museums don’t even need tickets; and the wonderful cultural performances are also carefully selected by the artists. The design is to arrange all local history, culture, customs, and important figures. The audience only needs to sit there and enjoy the visual feast presented by the actors. It is more entertaining and viewing than the museum, and it can also shoot beautiful blockbusters. , So it is also deeply loved by people. It is for this reason that whenever I go to a city, as long as I have time and conditions, I will go to local museums and watch local live performances. This is undoubtedly a great help for understanding a city. Let us The shared articles are also more readable. During the self-driving trips in Sanjiang, Liuzhou, in addition to visiting the major Dong villages, we also visited the Sanjiang Dong Museum and Sanjiang Dong Painting Museum. We also went to the famous Dongxiang Bird’s Nest to enjoy a wonderful Dong ethnic customs. Live performance-“Sit Sister”. Before I went to Sanjiang, a friend recommended to me “Sit Sister”. He said that this is China’s first large-scale live performance with Dong style as the theme. I have seen some Dong people before during the Dong Year in Liping, Guizhou. Singing and dancing performances, but at the time I always felt uncomfortable, so as soon as a friend recommended, I included “Sit Sister” into our schedule. The drama “Seating Girl” was the first night we went to Sanjiang. It skillfully combined the rich traditional cultural elements of the Dong people in Sanjiang area (such as architectural culture, farming culture, costume culture, Yege culture, Sheng dance culture). , Wedding custom culture, etc.) combined with the top domestic stage art and modern sound and light technology to form a gorgeous real-life drama. At the performance site, the majestic 360-degree circular stage, the majestic and solemn Drum Tower of Dong Township, the mysterious and colorful stilts, the misty waterfall, the sparkling Crescent River, the primitive and simple waterwheel, the picturesque and picturesque Drum Tower Singing and dancing, handsome boys, as well as girls with clever hands, golden voices and jade throats, dressed in colorful costumes, and beautiful as fairies, accompanied by colorful lights and giant LED ladder videos. The folk music and the tender folk dance form a beautiful and passionate dream world, which made the audience and friends full of praise and awe. Among them, the most striking is that “Sit Girl” can travel through time and space without losing its charm. It condenses the original and colorful traditional marriage and love customs of the Dong people on the stage. “Sit Sister”, the fourth watch “The Joy of Breaking Dawn”. On the gorgeous stage, the lights constantly change into various scenes, the charming Dong Village, the tall drum tower, the joyful dance melody, plus different color combinations, blue gives people the tranquility of the night, and the warm red attracts people. People’s reveries, coupled with some emotional brewing, can be described as climaxes and exciting. Many friends may be curious about the concept of sitting sister, why is it called sitting sister? I didn’t understand it at first, so I consulted with local friends. They said that “sitting sister” means “sitting with sister”. It is a unique way for young men and women of the Dong ethnic group to talk about love. Different Dong villages have the sayings of playing in the mountains, walking in the village, and walking the girl. Anyway, you can understand it as falling in love. The whole performance, from walking girls, making trouble with girls, sitting on girls, to the joy of breaking dawn, is step by step, interlocking, and wonderful. Among them, walking girls is the beginning of marriage, and making girls is a kind of entertainment, but also It is a way of courtship, that is, a young man of the Dong nationality goes to sing, chat or play with a certain girl who is waiting for their arrival in groups of embroidered weaving. This is a very happy scene. After making trouble with girls is Zuomei, which is one of the core content of the same name in the performance of “Zaomei”. Zuomei is a further sublimation on the basis of making girls. They cultivate feelings through brotherhood, chatting, and playing games. When a man and woman are in love with each other, they quietly leave the group and go to the village or the field to talk to each other about their love, sitting on a stool with a stool, and sitting on Amei’s lap without a stool (pictured above). The joy of dawn is a Dong wedding ceremony performed by Dong young men and women after their passionate love. The beautiful bride wears noble silver ornaments and gorgeous costumes. At the moment when the sun rises, she reluctantly bids farewell to raising her parents, holding The bridegroom’s hand was accompanied by the best man and bridesmaid to the bridegroom’s house. The next day was a lively and vigorous wedding ceremony. “The Sitting Girl” is worthy of being a large-scale live performance of the Dong nationality with traditional and folk customs. And when we were watching the performance that day, there was a drizzle in the sky, and the stage in the middle of the Dongxiang Bird’s Nest was open-air. These actors actually performed under the rain, but they still showed us a splendid vision. The feast is really touched. If you travel to Sanjiang, I recommend you to visit it.

Anti fan added a series of sarcastic stage names Phi Nhung on Wikipedia. Specifically, netizens discovered that Phi Nhung’s Wikipedia information page had an unusual change in the stage name section. Besides the name “Phi Nhung”, there have appeared a series of other names such as Phi Into the Ground, Phi Silk, Phi Ball, Phi Phi Nuong… Netizens discovered that Phi Nhung’s Wikipedia information page had an unusual change in the stage name section. Besides the name “Phi Nhung”, there have appeared a series of other names such as Phi Into the Ground, Phi Silk, Phi Ball, Phi Phi Nuong… If you carefully examine the edit history on this Wikipedia page, you will find that these facts about Phi Nhung were added on the evening of June 13. In addition, a series of recent scandals have also been added to the singer’s biography. This is said to be done by the anti-fan forces when deliberately mocking the female singer before the recent events. If you carefully examine the edit history on this Wikipedia page, you will find that these facts about Phi Nhung were added on the evening of June 13. In addition, a series of recent scandals have also been added to the singer’s biography. This is not the first move that anti-fans expressed their displeasure towards Phi Nhung in the midst of a drama storm. Before that, they flooded the MV Leaving home of the female singer and Ho Van Cuong left rude comments. From these things, Phi Nhung has lost serious points because of the unending noise. Before that, they flooded the MV Leaving Homeland of the female singer and Ho Van Cuong left rude comments. From these things, Phi Nhung has lost serious points because of the unending noise. Follow SAOstar to update new news about Phi Nhung!

Now, We’re Breaking Up tells emotional love stories (sweet, salty, spicy, bitter) and tearful breakups. The film is written by the screenwriter Je In , who previously penned the film Misty , and get Directed and produced by director Lee Gil Bok, the man behind the success of Why brought me, Vagabond and Dr. Romantic 2. Announcer Jo Jung Sik pointed out: “Je In is a screenwriter who is very good at portraying character psychology and developing story content. So this will be a hit drama with people who like this series.” At the same time, a scene revealing the image of Song Hye Kyo and Jang Ki Yang was also released. In it, the male star stood in front of a beautiful sister with an umbrella, they looked at each other in the context of a large crowd. The brief moment together of the two stars made fans excited. Jang Ki Yong (30 years old) and Song Hye Kyo (41 years old), the age difference is 11 years, but in the scene where the two stand together, they broke this line, raising the expectations of fans. tomb. As soon as these images are updated, Song Joong Ki had a feverish move in the afternoon of the same day. It is known that the male star shared a new photo of himself with the caption, “ #Song Joong Ki”. In the published photo, he is dressed in a chic and chic black suit. With a messy hairstyle and a slightly grimace on his face, Song Joong Ki creates a gloomy and sad atmosphere. However, he still won the hearts of fans thanks to his handsome appearance despite the external circumstances. Follow SAOstar to update more new information!

On June 9, Sina reported that the movie “Song The Charming Phi 3” aired received the love of the audience. The film reached more than 100 million views after only 18 hours, ranking 3rd on the list of hot movies after Lady of the Black Crow and Lizard, Dear Military. This achievement helped Luong Khiet have a total view of more than 10 billion, counting only online film projects. The quality score, the number of topics on hot keywords, the number of articles on the media sites of the projects she participated in were outstanding. Liang Jie is considered the current “rating queen” of Chinese web dramas. In particular, the movie series Song The Charm Phi alone has brought the beauty more than 9.8 billion views. The popularity of the work lies in the humorous script of entertainment and the good acting of Luong Khiet and Hinh Chieu Lam. Liang Jie, born in 1994, is one of China’s most popular young actors specializing in web drama and television. She is considered a rival of “Holy Maiden through the air” Trieu Lo Tu, according to QQ. The actress graduated from the Central Academy of Drama and entered the entertainment industry in 2004. Before stepping into the female lead, Luong Khiet only took on faint characters or appeared briefly in television works. . In 2017, Luong Khiet attracted millions of viewers, becoming a sought-after young face after the success of Song The Charm Phi 1. The unexpected attraction of the male and female lead couple pushed the producer to continue to release. part 2 and 3. In 2020, her work “New Great Song Kieu” set a rating record on CCTV8 with 45%, accounting for 5.53% of the market share of Chinese-language dramas. After that, the 27-year-old star received the main role in Em is my destiny, a remake of the Taiwanese hit movie – The fate I love you (Tran Kieu An, Nguyen Kinh Thien starred). The project has a total view of more than 2.4 billion, leading the list of hot movies on Tencent platform for 15 days. After 7 years in showbiz, Luong Khiet has impressive stats in his acting career. Her roles are not diverse, but still have her own audience, especially young audiences. Luong Khiet is easy to make a mark with cute acting, making viewers feel comfortable, according to QQ. Sina commented that Luong Khiet’s career is rising strongly. Currently, she is filming Phi Ho extra story, adapted from the novel Kim Dung. The female artist plays the role of Yuan Ziyi. Regarding his private life, in mid-May, Luong Khiet announced his breakup and annulment of his engagement with actor Ho Ba Giap. They confirmed their dating in 2017. On June 17, Luong Khiet had a project to turn into a brother one day, starring with Truong Tan Thanh on television.

Currently, it seems that this feature is being applied to group posts, it will help limit “battles”, or help you check your spelling once before you are ready to comment. For example, in a post that has been restricted from commenting, I tried leaving the first comment and commenting on the second one but was notified. “Can’t comment – Because an admin has restricted you or this post, you can now comment on the post. Please refresh this page to find out” . Can’t comment in a row anymore but have to wait after 5 minutes This feature is causing a stir in the online community and leaving many controversial comments, about whether this feature is useful or not? – Van is there but forced to wait? Who’s free?? Then what is the fiery ‘battle’???? – To compose a long post like this and then have time to check the spelling mistakes. – Help people with hands faster than brain, lying tongue have time to think before ‘dancing’ that key, this feature is too useful. – Then instead of short comments, drama fans will be able to read long comments like this. – It’s a fashion that people swear at each other, write down their phone numbers to curse, but who can wait 5 minutes. – Then go to inbox to quarrel quickly, and love begins.

Dramatic kitchen cabinets: This type of cabinet has many advantages such as storing a lot of things, avoiding the clutter of the kitchen, dust is not likely to accumulate on the top of the cabinet… Build bricks or install kitchen tiles with kitchen cabinets so your kitchen space looks modern and clean. The stone/brick trim around the kitchen looks old, outdated, and even cheap. You should treat the joints with a special glue. The oven and stove should be separate, so you’ll have more storage space and don’t have to bend over to get things out of the oven. Installing doors close to the ceiling will make your home look much more spacious. If you want the kitchen to be more spacious and airy, choose a kitchen cabinet with closed and open compartments that are reasonably arranged. Too heavy a kitchen table will make the kitchen look heavy and bulky. You should use natural, bright, and gentle tones so that it doesn’t take too much effort to still have a lovely kitchen. If your kitchen space is spacious enough to design a kitchen island, make sure the kitchen island is neat, minimalist and less cumbersome. Pay attention to the lighting design because they can give a cold or warm impression when entering the room, and the light also helps to separate the space.

When Xiaomi announced to build a car, Mr. Xingkong thought of one thing. In a sense, Xiaomi actually has its own car: the number nine. The No. 9 company is a company in the Xiaomi industry chain, and the No. 9 balance bike was once all the rage. According to the No. 9 prospectus, Xiaomi, through its controlled People Better, holds 10.91% of the shares of No. 9 Company, which corresponds to 5.08% of the voting rights. People Better affiliate Shunwei (Shunwei Capital) holds 10.91% of the shares of No. 9 Company. Corresponds to 5.08% of voting rights. In addition to the balance bike, No.9 launched a kart co-branded with Lamborghini in August 2020. No matter how big the car is, it can be listed, and Xiaomi is only one step away from building a car. 1 Nine’s performance Careful investors may find that there are a few letters hanging behind the stock abbreviation of No. 9 Company: UWD. This is a unique logo on the Science and Technology Innovation Board, where U indicates that the company has not yet made a profit; W indicates that the company has different rights in the same share; D indicates that the company is listed in the form of CDR (Depository Receipt). However, the annual report shows that the company is profitable in 2020, why is there U? In 2020, the company’s consolidated financial statements will achieve a net profit of RMB 73,473,100, of which the net profit attributable to shareholders of the listed company is RMB 73,473,100. This is because the company’s accumulated undistributed profit is still a loss: as of December 31, 2020, the company’s accumulated undistributed profit in the consolidated financial statements was -3,482,0641 million. During the reporting period, the company achieved sales of 23,17,415 units of smart electric scooters, with a sales income of RMB 4,258,277,100, sales of 5,834,064 units of smart electric balance bikes, with a sales income of RMB 1,104,034,600, and sales of 1,141,320 smart electric two-wheelers with a sales income of RMB 432,057.1. Data source: iFind for flush, drawing: starry sky data Due to the special regulations that allow loss-making listings on the Science and Technology Innovation Board, when looking at profit, you should not only look at the current year’s profit, but also the accumulated undistributed profit. What is interesting is that the undistributed profit will be reflected in the owner’s equity column of the balance sheet after the financial carry-over process. Everyone remembers to come here and look at it, and the detailed accounting entries will not be discussed. Although the economic situation in 2020 is not optimistic, on the 9th, it has turned losses into profits. Is it the secret that No. 9 has mastered? There are two secrets, one is to hug Xiaomi’s thigh, and the other is the mysterious supplier behind the company: Xinwangda. 2 Mr. Lei’s true love: Xinwangda The No. 9 company’s largest supplier is Xinwangda. Those who are familiar with Xingkongjun’s article know that Xinwangda is an old friend of Mr. Lei. Although Xiaomi still has no signs of investing in Xinwangda, Xinwangda is Lei’s most loyal partner. Xiaomi’s sweeper is manufactured by Xinwangda, Xiaomi’s mobile phone and laptop batteries are purchased from Xinwangda, and Xiaomi’s drones are manufactured by Xinwangda…… The largest supplier of No.9 is also Xinwangda. The battery is purchased from Xinwangda, and the entire production line of electric scooters is made by Xinwangda. Why is the relationship between Xiaomi and Xinwangda so ambiguous? This starts with Steve Jobs. Around 2010, Jobs reorganized Apple’s mobile phone supply chain and launched the iPhone 4s, which became a smash hit. When the entire supply chain was fed by Apple’s huge production capacity, Xinwangda, which had just expanded its production capacity, fell into a trough, and it was kicked out of the supply chain by Apple. At this time, Lei Jun, who was about to be laid off and re-employed, found Xinwangda and wanted to be a Xiaomi mobile phone. It is still unknown what deal the men who cherish each other finally reached, but since then, Xinwangda has become the strongest man in the supply chain of Xiaomi. Over the past ten years, Xinwangda has quietly contributed to Xiaomi with a very low gross profit margin. With Xiaomi’s new mobile phones and new products one after another, stock prices have reached new highs. 3 The big millet family staged a Gongdou drama Later, Xinwangda ended with a happy ending. Because of the excessive demand for Apple and the demand for anti-risk, Xinwangda later entered Apple’s supply chain. However, will there be similar risks in Xiaomi’s industrial chain? The so-called Mijia ecological chain was once prosperous. Recently, there are often discordant sounds. For example, the latest Xiaomi Mi Watch has “abandoned” the imperial company of Mi Watch: Huami invested by Xiaomi itself. After Huami went public on the Nasdaq, it wanted to be bigger and wanted to strip off the label and influence of Xiaomi. In turn, Xiaomi used the method of replacing the foundry to “play side by side.” To be an ecological chain company for Xiaomi is also like a Gongdouxi. Mijia industrial chain companies are actually divided into three to six or nine grades. Some have more investment shares in Xiaomi or Lei Jun and have actual control rights; some have fewer investment shares and only have limited influence. The shareholding structure of No. 9 is quite similar to that of Huami, and similar situations may occur in the future. The company even specifically mentioned in the annual report: During the reporting period, the company strengthened the development and maintenance of non-related party channels and customers. Non-related sales accounted for more than 50% of operating income, which continued to increase compared with the same period last year. The structure continues to be optimized, and the operating stability has improved year by year. This sentence, Mr. Xingkong has seen the original words in the annual report of Huami. Of course, the consequences afterwards are also obvious. 4 Breakthrough pressure for electric scooters Similar to sweeping robots, the style of Xiaomi’s series of products is to conquer the world with the ultimate price-performance ratio. The company’s electric scooters already have considerable market competitiveness, Data source: iFind for flush, drawing: starry sky data The annual report data shows that the scooters manufactured by Xinwangda are part of the company’s core revenue. However, what is different from sweeping robots is that electric scooters have road restrictions in many cities. Currently Beijing, Shanghai, Taiyuan, Nanjing, Ningbo, Guangzhou, Kunming, Fujian, Jiangsu, Changzhou, Shenzhen, Ganzhou, Jiujiang, Zhangye, Nanning, Yangquan, Tianjin City, Hainan Province, Shaoyang City, Weifang City, Xuchang City, Chenzhou City, Shiyan City, Xi’an City, Zhangjiajie City, Xiamen Special Economic Zone, Wuhan City, Yangzhou City and other regions have restrictions on electric balance vehicles and electric scooters on the road. Regulations. With the emphasis on road safety, more and more cities will join the army of restricting electric scooters. This casts a shadow on the company’s future development breakthroughs. -END- Disclaimer: This article is an analysis and research based on the public company attributes of listed companies and the core information (including but not limited to temporary announcements, periodic reports, and official interactive platforms) disclosed by listed companies according to their statutory obligations; Poetry and Xingkong strives to be objective and fair in the content and opinions contained in the article, but does not guarantee its accuracy, completeness, timeliness, etc.; the information or opinions expressed in this article do not constitute any investment advice, and the poetry and Xingkong are not correct because of the use of this article. Take any responsibility for any actions taken. Copyright statement: The content of this article is original by Poetry and Starry Sky, and may not be reproduced without authorization.

According to the No. 9 prospectus, Xiaomi, through its controlled People Better, holds 10.91% of the shares of No. 9 Company, which corresponds to 5.08% of the voting rights. People Better affiliate Shunwei (Shunwei Capital) holds 10.91% of the shares of No. 9 Company. Corresponds to 5.08% of voting rights. In addition to the balance bike, No.9 launched a kart co-branded with Lamborghini in August 2020. No matter how big the car is, it can be listed, and Xiaomi is only one step away from building a car. One and nine performance Careful investors may find that there are a few letters hanging behind the stock abbreviation of No. 9 Company: UWD. This is a unique logo on the Science and Technology Innovation Board, where U indicates that the company has not yet made a profit; W indicates that the company has different rights in the same share; D indicates that the company is listed in the form of CDR (Depository Receipt). However, the annual report shows that the company is profitable in 2020, why is there U? In 2020, the company’s consolidated financial statements will achieve a net profit of RMB 73,473,100, of which the net profit attributable to shareholders of the listed company is RMB 73,473,100. This is because the company’s accumulated undistributed profit is still a loss: as of December 31, 2020, the company’s accumulated undistributed profit in the consolidated financial statements was -3,482,0641 million. During the reporting period, the company achieved sales of 23,17,415 units of smart electric scooters, with a sales income of RMB 4,258,277,100, sales of 5,834,064 units of smart electric balance bikes, with a sales income of RMB 1,104,034,600, and sales of 1,141,320 smart electric two-wheelers with a sales income of RMB 432,057.1. Data source: iFind for flush, drawing: starry sky data Due to the special regulations that allow loss-making listings on the Science and Technology Innovation Board, when looking at profit, you should not only look at the current year’s profit, but also the accumulated undistributed profit. What is interesting is that the undistributed profit will be reflected in the owner’s equity column of the balance sheet after the financial carry-over process. Everyone remembers to come here and look at it, and the detailed accounting entries will not be discussed. Although the economic situation in 2020 is not optimistic, on the 9th, it has turned losses into profits. Is it the secret that No. 9 has mastered? There are two secrets, one is to hug Xiaomi’s thigh, and the other is the mysterious supplier behind the company: Xinwangda. 2. Mr. Lei’s true love: Xinwangda The No. 9 company’s largest supplier is Xinwangda. Those who are familiar with Xingkongjun’s article know that Xinwangda is an old friend of Mr. Lei. Although Xiaomi still has no signs of investing in Xinwangda, Xinwangda is Lei’s most loyal partner. Xiaomi’s sweeper is manufactured by Xinwangda, Xiaomi’s mobile phone and laptop batteries are purchased from Xinwangda, and Xiaomi’s drones are manufactured by Xinwangda…… The largest supplier of No.9 is also Xinwangda. The battery is purchased from Xinwangda, and the entire production line of electric scooters is made by Xinwangda. Why is the relationship between Xiaomi and Xinwangda so ambiguous? This starts with Steve Jobs. Around 2010, Jobs reorganized Apple’s mobile phone supply chain and launched the iPhone 4s, which became a smash hit. When the entire supply chain was fed by Apple’s huge production capacity, Xinwangda, which had just expanded its production capacity, fell into a trough, and it was kicked out of the supply chain by Apple. At this time, Lei Jun, who was about to be laid off and re-employed, found Xinwangda and wanted to be a Xiaomi mobile phone. It is still unknown what deal the men who cherish each other finally reached, but since then, Xinwangda has become the strongest man in the supply chain of Xiaomi. Over the past ten years, Xinwangda has quietly contributed to Xiaomi with a very low gross profit margin. With Xiaomi’s new mobile phones and new products one after another, stock prices have reached new highs. 3. “Zhen Zhi Later, Xinwangda ended with a happy ending. Because of the excessive demand for Apple and the demand for anti-risk, Xinwangda later entered Apple’s supply chain. However, will there be similar risks in Xiaomi’s industrial chain? The so-called Mijia ecological chain was once prosperous. Recently, there are often discordant sounds. For example, the latest Xiaomi Mi Watch has “abandoned” the imperial company of Mi Watch: Huami invested by Xiaomi itself. After Huami went public on the Nasdaq, it wanted to be bigger and wanted to strip off the label and influence of Xiaomi. In turn, Xiaomi used the method of replacing the foundry to “play side by side.” To be an ecological chain company for Xiaomi is also like a Gongdouxi. Mijia industrial chain companies are actually divided into three to six or nine grades. Some have more investment shares in Xiaomi or Lei Jun and have actual control rights; some have fewer investment shares and only have limited influence. The shareholding structure of No. 9 is quite similar to that of Huami, and similar situations may occur in the future. The company even specifically mentioned in the annual report: During the reporting period, the company strengthened the development and maintenance of non-related party channels and customers. Non-related sales accounted for more than 50% of operating income, which continued to increase compared with the same period last year. The structure continues to be optimized, and the operating stability has improved year by year. This sentence, Mr. Xingkong has seen the original words in the annual report of Huami. Of course, the consequences afterwards are also obvious. Fourth, the breakthrough pressure of electric scooters Similar to sweeping robots, the style of Xiaomi’s series of products is to conquer the world with the ultimate price-performance ratio. The company’s electric scooters already have considerable market competitiveness, Data source: iFind for flush, drawing: starry sky data The annual report data shows that the scooters manufactured by Xinwangda are part of the company’s core revenue. However, what is different from sweeping robots is that electric scooters have road restrictions in many cities. Currently Beijing, Shanghai, Taiyuan, Nanjing, Ningbo, Guangzhou, Kunming, Fujian, Jiangsu, Changzhou, Shenzhen, Ganzhou, Jiujiang, Zhangye, Nanning, Yangquan, Tianjin City, Hainan Province, Shaoyang City, Weifang City, Xuchang City, Chenzhou City, Shiyan City, Xi’an City, Zhangjiajie City, Xiamen Special Economic Zone, Wuhan City, Yangzhou City and other regions have restrictions on electric balance vehicles and electric scooters on the road. Regulations. With the emphasis on road safety, more and more cities will join the army of restricting electric scooters. This casts a shadow on the company’s future development breakthroughs.

From Stephan Ueberbach, ARD studio Brussels It doesn’t happen very often: the European Parliament thanked Michel Barnier, who led the Brexit negotiations on behalf of the EU, with a standing ovation. With today’s decision, a tough and often nerve-wracking struggle comes to an end after more than four years. The divorce between Great Britain and the European Union is thus perfect. Yet Europeans and British have much more in common than what separates them, said Barnier at the meeting.

Trouble over British breach of contract

The majority of parliamentarians also still consider Brexit to be a serious mistake. And the anger over Boris Johnson’s administration runs deep. It has unilaterally suspended the agreed goods controls between Great Britain and Northern Ireland. From the EU perspective, this is a clear breach of the withdrawal agreement that Johnson negotiated and signed personally. “British diplomacy used to be a symbol of credibility for me,” emphasized Manfred Weber, leader of the European Christian Democrats. “But when we see how Boris Johnson behaves in Northern Ireland, the message is: ‘What do I care about my signature!’ This is the new Great Britain that we have by our side as a partner. ”

“This contract has real teeth”

The trade and partnership agreement expressly provides for sanctions in the event of violations. For example, in the dispute over goods controls, the EU could impose punitive tariffs on certain products from Great Britain. Commission President Ursula von der Leyen wants to do that too, if necessary. “This treaty has real teeth,” she said, thereby also soliciting parliamentary approval. “This agreement protects European citizens and their rights, it protects European interests and the internal market and it maintains the high standards of labor rights, environmental protection, tax transparency and state aid,” said von der Leyen.

MPs are campaigning for approval

The vast majority of MPs see it that way too. The Austrian social democrat Andreas Schieder said:

This post-Brexit agreement is a strong foundation to mitigate the negative effects of Brexit for employees, for the environment and also for the economy. And it’s not the end, it’s a beginning too.

Consent or “no deal”

Despite all the criticism of the British government – in the late evening vote, the parliamentarians will grudgingly clear the way for the agreement as things stand – because the alternative would be a “no deal”, an unregulated chaos Brexit when the agreed transition period ends of the month expires. This is one of the reasons why the Luxembourgish Christian Democrat Christoph Hansen calls on his colleagues to agree to the trade and partnership agreement. It is the “only sensible decision” for citizens and businesses.

After the show, Tieu Chien and Hua Tinh’s sweet classic kiss scenes became the most searched topic on Weibo social network. In which, the acting capacity of male beauty Tran love order is highly appreciated by the media and the audience. He plays the role of patient number 5, was shown by Ho Ca very successfully. Tieu Chien and Hua Tinh’s social network fever kiss scenes. Photo: QQ. Ifeng comments Tieu Chien expresses his body and has a good radio. The actor was also not matched and inferior when standing on the same stage with veteran artists in the drama village. In particular, the kiss scene with Hua Tinh shows Tieu Chien’s bravery. Male stars are not matched, shy but performed this scene with 22-year-old seniors. “Thank you to everyone in Wuhan and all the heroes who are fighting on the front lines of the epidemic. Everyone’s perseverance has made Spring in Wuhan as promised again,” Xiao Chien thanked the audience. . The male artist fully portrays the character of patient number 5 in the play. Photo: Sina. Xiao Chien was born in 1991, is a popular male actor in China. He is famous for Tran love order, Duel mainland … He is a male star with the most powerful fan base in Cbiz today. After the first 3 months of 2021, Tieu Chien is the top face in the list of the most influential stars in showbiz, according to Sohu.

From the ratings myth created by “Soldier Assault”, to the popularity of the “I Am a Special Force” series, to the “Airborne Blade” broadcast in the previous two years. The broadcast of these military dramas attracted the attention of the audience and also won a lot of praise.

But in the past two years, it seems that I haven’t seen a wonderful military drama broadcast. Until the previous two days, the broadcast of the TV series “The Trumpeter” once again let everyone see the military style. “The Trumpeter is in Place” is adapted from Feng Jie’s novel “Bright: Graduation and Going to Be a Soldier”. This drama is my country’s first military drama to show the style of the Rocket Army.

In previous military dramas, what we saw was the so-called “special forces” who did more. In addition, everyone has seen the air force and the navy, but only the rocket army.

So what is the Rocket Army?

Brigadier An Lei in “The Trumpeter is in Place” gave a brief definition of the Rockets and Trumpeters. He said: “The Rockets are our country’s trump card, the most lethal trump card, and the trumpeter, It is the swordsman of the Republic.” In a more professional way, the Rocket Force is the core force of our country’s strategic deterrence, the strategic support of our country’s status as a major power, and an important cornerstone of safeguarding national security. “Dongfeng Express, the mission must be achieved” has become China’s strength, China’s confidence, and China’s confidence.

This is the Rocket Army.

Now, we need a TV series on the theme of the Rocket Army, so that more audiences can understand the Rocket Army, and “The Trumpeter is in Place” is just such a TV series. The play tells the story of a group of college students joining the barracks, joining the Rocket Army, and eventually becoming a qualified trumpeter.

At present, the TV series “The Trumpeter is in Place” has been broadcast on Jiangsu Satellite TV, and it has been launched on Youku Video. Surprisingly, on the second day of the show, it won the ratings champion at the same time that night.

Of course, “The Trumpeter is in place” can achieve such ratings, although it is unexpected, but it is actually reasonable. Because the theme of this play has never appeared before. Many viewers are naturally interested in this show because they are curious about the Rocket Army.

Moreover, the theme of “The Trumpeter is in Place” is not only a theme that has never appeared before, but many of the equipment in the play are also invisible in other film and television dramas. Therefore, it is hard not to be interested in this drama.

In addition to the novel and eye-catching subject matter, the overall quality of The Trumpeter is also very good. It can be seen from the few episodes that have been aired so far that the plot is compact and the rhythm is tight. In the first episode, recruits enlisted in the army, the second episode entered the standby library, and the third episode began actual combat.

In addition, with the appearance of various equipments one by one, the audience was hooked. Especially with the appearance of the standby library, many viewers said that after seeing the standby library, even their eyes were reluctant to blink.

On the Douban website, the first page of the short comment section of “The Trumpeter is in Place” is all five-star reviews, and you can’t even see a four-star review. And this kind of situation does not only appear in the short flat area. In the long-form comment area of ​​the play, the reviews with the highest number of likes are all five-star praise.

Although the number of points will gradually increase, there will definitely be four stars, three stars, two stars, and even one star. But so far, the five-star viewers are the most commented on this show.

However, although “The Trumpeter is in Place” is a rare excellent work, it is not without any shortcomings. For example, in terms of temperament, the drama lacks the kind of roughness that soldiers have on them, and lacks the iron-bloodedness and hardness that come from the army camp, and the overall texture is somewhat soft.

In addition, when it comes to personality, the personality of the male lead is also somewhat far-fetched. With a brain as powerful as the male lead, if you want to be a soldier, you must go to the National Defense University, not the lower level. It’s not that the grassroots is bad, it’s because such a strong brain can actually do more things that other people can’t do. If you only be a trumpeter, it’s a bit of a conspicuous talent to be honest.

Also, the role of the psychiatrist is actually superfluous. Because for now, this role does not have any promotion effect on the main storyline. Moreover, this character has been making trouble, reducing the realism of the whole show. The trivial matters of life will not be discussed for the time being, but in the state of wartime, when the chief military officer is missing, a psychologist stopped the current commander to harass her brutally. This situation is not an exaggeration. The battlefield situation is changing rapidly, and she entangled here for a minute or two, which is likely to lead to the loss of this war. I believe everyone knows what it means to lose a war.

Of course, although this drama has some shortcomings, overall, the advantages of “The Trumpeter in Place” far outweigh the shortcomings. It is definitely a military drama worth watching.

When it comes to the name Wang Youshuo, many people probably don’t know it well, and they think this name is very strange. Indeed, as an artist, Wang Youshuo is indeed the one with little reputation, with mediocre enthusiasm, even more general attention, and low popularity. However, this is Wang Youshuo, in fact, he has also performed particularly brilliantly in some TV dramas. For example, after Wang Youshuo played a role, many audiences should have seen it, and it left a very deep impression on everyone. That is, Wang Youshuo previously played the role of Xiaohouye Wu Baiqi in the network drama “Ruyi Fangfei”, and starred in the cp combination with Xu Jiaqi in the play. The heroines of the play “Wishful Fangfei” are Ju Jingyi and Zhang Zhehan, and Wang Youshuo is the male second in the play.

Although he is the second male character, Wang Youshuo still has a lot of fans by virtue of his performance in the play, and even out of the circle. Wang Youshuo’s Xiaohouye, who plays the role of justice and humor, has a strong martial arts, looks like a prostitute, but is actually more affectionate than anyone else. More importantly, Wang Youshuo is not only a role set in the play, but also his costume value is also something that everyone talks about. It seems that, not to mention the level of the ancient costume male god, he is already the same candidate as the male protagonist in the online drama. Finally, in the play “Wishful Fangfei”, the most popular are the cps of Wang Youshuo and Xu Jiaqi, and the most brilliant is Wu Baiqi, starred by Wang Youshuo. As a result, when talking about the role of Young Master Pian Pian, many people nominated him.

And, don’t know if you still remember? It was said that the second part of “Celebrating More Than Years” was going to be filmed. The role of Yan Bingyun, which Xiao Zhan played before, is not expected to be played by Xiao Zhan again. So, everyone was speculating at that time, who will play this role? In the end, there are many news that Wang Youshuo will play Yan Bingyun in the second “Celebrating More Than Years”. After the audience heard the news, they seemed to be looking forward to it. Because in everyone’s mind, although Wang Youshuo is not well-known, he is also an actor with online appearance and acting skills. Some people may even predict that he might have a big hit afterwards.

It’s just that no one should say that now. Recently, Wang Youshuo’s new drama was launched. Although it is a web drama, his ability to play the leading role is enough to show that his current development has been greatly improved. This was a good thing at first, but when everyone saw Wang Youshuo’s photo at the boot scene, they all began to be disappointed in him. For nothing else, it’s because Wang Youshuo’s face has changed a lot, especially his nose, which has obvious signs of movement. Some people say, why can’t the handsome guy think about it? Yes, who can think of it? Maybe he really just can’t think of it. In the past, Wang Youshuo was a clean and refreshing male artist, but now Wang Youshuo is not as good as before in appearance.

And in his next works, I wonder if he will still appear in this state? Some people feel that it is a pity that people who can see a career turnaround immediately, why should they choose to have problems with their appearance at this time? All in all, Wang Youshuo’s appearance has changed a lot, and many people feel that this is no longer what he used to be. It is no longer Wang Kuan in “The Youth of the Great Song Dynasty”, and it is no longer Wu Baiqi in “Ruyi Fangfei”. I don’t know how Wang Youshuo’s face will change after the new drama is released?

Do you think Wang Youshuo’s previous appearance needs to be changed? Moreover, there seem to be fewer artists in the entertainment industry who fail with the sword than those who succeed with the sword. In the future, there may be one less ancient costume male god in the entertainment circle.

“Chen Qing Ling” official Weibo, the latest blog post stayed on June 27, 2020, the day of the suspension, which happened to be the first week of the “Chen Qing Ling” broadcast. After that, the official blog has not been updated again, and there are still 10 It’s been 10 months!

Today, on the third anniversary of the launch of “Chen Qing Ling”, there is still no official blog update. I don’t know if anyone will update the blog two years after it starts broadcasting.

Although the official Weibo has been suspended for nearly a year, it can’t stop the enthusiasm of “Token”. A large number of tokens flooded into the comment area of ​​the last Weibo on the official Weibo to leave a message to send blessings, I wish Ah Ling a happy third anniversary!

They left a message saying: The green hills will not change, the green water will flow forever, there will be a period forever, and there will be a long time to come to Japan, Xiao Zhan, Wang Yibo, every year thereafter, they are still here…

There are even many fans of drama humblely begging “Daddy Chen” to make a bubble, and the anniversary is coming, they want to come back to report their safety, and they want to “live”…

On the third anniversary of “Chen Qing Ling”, no one was updated on the official WeChat account; Wei Wuxian and Lan Wangji did not return to report safety! Hopefully, “they” can come back and report peace in 2 months on the second anniversary of the broadcast!

The two male lead actors did not publish a blog post about the third anniversary of the launch of “Chen Qingling” today; as of press time, Wei Wuxian and Xiao Zhan did not update today; and Lan Wangji and Wang Yibo posted an endorsement ad in the morning The blog post, there will be no more news after that!

On the third anniversary of the launch of “Chen Qing Ling”, the fans are very enthusiastic, but unfortunately the drama party and the actors played a trick of “disappearing”! If they can come back and interact, the amount of on-demand will surely soar again!

This article was originally created by Xiaoxiao Entertainment Times, welcome to pay attention, and take you to grow knowledge!

Yang Lijing, an actress from Taiwan, entered the entertainment industry at the age of 17. With her exquisite appearance and superb acting skills, she broke a world in the entertainment industry and gained a good reputation. Many directors think this little girl is great. At the beginning, she filmed “Royal Sister”, and gained a certain reputation in the entertainment circle at the time with the play. The good performance made the audience remember the girl.

But Taiwan’s development always has its limitations, so Yang Lijing came to the mainland. Most of the TV ratings in mainland China are based on costume dramas, and Yang Lijing who understands this has also begun to develop in this direction, and she also plays the leading role in martial arts novels. At that time, Yang Lijing’s costume dramas had very low ratings and were very popular in the entertainment circle. She was a famous costume beauty.

After that, for some reason, when Yang Lijing reached the peak of her career, her works were very few. Maybe she is very satisfied, the money she has earned over the years is enough for her own consumption. The choices in the entertainment circle faded out, rarely appeared in the audience’s vision, and there was no news about her.

In recent days, 52-year-old Yang Lijing has been exposed again. She is often harassed by her ex-boyfriend. She filed a lawsuit in the court.

It’s not easy to meet such a person in life. Yang Lijing is now over 50 years old. From the photos, she looks like a reverse growth. The more she lives, the younger and more charming.

Has everyone seen the costume drama she performed?

Doctor Nguyen Van Cong – Deputy Director of Cardiology Center, Vinh Phuc General Hospital said: As for the syndrome of Nguyen Thanh A patient encountered, it is a rare disease, especially young patients. The treatment is somewhat more difficult, in addition to the time of treatment (fast, timely) also has a great significance in keeping the patient’s life. Currently, there are 3 methods of treating disease such as using electric shock machines, drugs to suppress the disease and electromagnetic waves to detect the location to burn (damage) and destroy the disease waves. The above methods are the most radical treatment plan compared to other methods, definitive treatment does not recur.

Doctor Nguyen Van Cong added that the case of A patient was the first case of Wolff Parkinson White syndrome successfully treated by Vinh Phuc General Hospital. Usually, this dangerous disease will have to be transferred to higher levels for treatment and few provincial hospitals can treat patients with the above syndrome.

Before that, patient Nguyen Thanh Y was taken to Vinh Phuc Province General Hospital on April 11, 2021 with clinical symptoms such as anxiety, shortness of breath, chest pain, and heart palpitations. Admitting the patient, the doctors diagnosed the patient with paroxysmal tachycardia, the time of checking the patient’s heart rate 229 times / minute (compared with a normal person with a heart rate of 70-80 times / minute). Patient was diagnosed with Wolff Parkinson White syndrome (WPW), described in 1930 by 3 authors L. Wolff; J. Parkison and PD White. The development of the patient’s health, the treating doctors contacted Hanoi Heart Hospital for professional and technical support. Through confirmed diagnosis this is a case of Wolff Parkinson White syndrome, very rare, the rate of 20 to 30 people / hundred thousand people. With a scientific treatment regimen, after 1.5 hours of actively treating Nguyen Thanh Ut patient’s health, she has recovered normally. Currently, the patient’s health is stable.

During the move, Ki Hun and Seobok are chased by a group of agents and Seoin, the company behind the cloning project, uses it as a tool to help humanity become immortal and dominate the world.

The journey of Ki Hun and Seobok is not only a bloody chase and gunfight film as expected, but also a film that brings many philosophies about human fear, death and immortality.

The film constantly raises questions about the finite life and death faced by each human being, but a human copy does not.

Ki Hun is pained to have lived through a life full of guilt after betraying his co-worker a few years ago. However, he admits that he doesn’t want to end his life here and finds a glimmer of hope that his fatal illness can be cured with Seobok.

Seobok, a boy trapped in an immortal life, asks Ki Hun if his whole life is painful and how fearful of death he feels. While he only hopes he will be meaningful and cherished in his immortal life.

From this moment, Seobok Not merely a typical sci-fi film, but it also raises questions about people’s attitudes toward fears of death and a desire for immortality.

Although the drama is enveloped in a heavy and somber atmosphere, Gong Yoo and Park Bo Gum’s excellent chemistry through his comical lines and expressions has become a highlight of movie.

Besides, the gun fighting scenes and chasing scenes are also attractive points to help Seobok – The human clone is one of the most anticipated and worth watching movies this April.

Movie Seobok – The human clone opening in theaters nationwide from April 15, 2021.

Frances McDormand in Nomadland. (Photo: IMDB)

This year, the UK Academy of Film and Television (BAFTA) awards ceremony, also known as the “British Academy Award” was held online for two nights, with nominations participation via television, due to the Covid-19 epidemic.

Nomadland is no stranger to awards this year. The film received the Golden Globe Award for Best Drama category. Chlóe Zhao is also the first Asian female director to receive the prestigious award. The film is also receiving four nominations for the 2021 Oscar.

Speaking upon receiving the best director award at BAFTA, Chloe Zhao said: “We want to dedicate this award to the nomadic community who generously welcomed us into their lives.”

“Thank you very much for showing us aging is a beautiful part of life, a journey that we all should cherish and celebrate. The way we treat our elders speaks volumes.” about who we are as a society and we need to do better. ”

The British Academy Film Award (also known as the BAFTA Award) is an annual award awarded by the British Academy of Film and Television Arts (BAFTA). This award is generally considered to be the same award as an Oscar in the UK.

The first award was given in 1949. In 1958, the Institute was merged with the Association of Television Directors and Producers as “supporting, developing and promoting various types of cinematic arts by identify and reward excellence, inspire artists and benefit the public. ” The award is a stage mask designed by Mitzi Cunliffe and the ceremony usually takes place in February, before the Oscars.

Fans stirred when Thieu Bao Tram suddenly “lost his hair” after the drama “green tea” with Son Tung.

Accordingly, the image of Thieu Bao Tram suddenly “getting into the hair” after the drama “green tea” with Son Tung received the attention of a large audience when it was posted on Hien Ho fan page. In the photo, Thieu Bao Tram’s hair is shortened to a personality. She still retains her trademark wig and returns to the original black hair.

Thieu Bao Tram’s hair has been shortened to a personality and still has a gray hair.

Although it is unclear if Thieu Bao Tram really cut her hair short or she is just using a wig to serve a certain work activity. But this new image of the vocalist Million reasons quickly received an explosive response from the audience. The change of hairstyle as a way of F5 re-states the state and spirit of the female singer after the mess of love past time.

This new image of the vocalist Million reasons quickly received an explosive response from the audience.

Besides the compliments, many netizens called out BlackPink’s member Lisa when they saw this inviting hairstyle of Thieu Bao Tram. Lisa also used to have short hair and blunt bangs, so when Thieu Bao Tram wore this hairstyle, the audience immediately thought of BlackPink’s female idol.

BlackPink member Lisa

Many netizens called member Lisa’s name when he saw this inviting hairstyle of Thieu Bao Tram.

Lisa also used to have this short and dull hair.

In addition, before that, Thieu Bao Tram also had many moves to prepare for the comeback of the music industry. Fans also questioned whether this is a new shape that she will bring to the audience in the upcoming product or not. The audience was also looking forward to Thieu Bao Tram to return to the race soon after the MV Are you sad alone? almost 6 months ago.

Fans also questioned whether this is a new shape that Thieu Bao Tram will bring to the audience in the upcoming product or not.

The audience was also looking forward to Thieu Bao Tram to return to the race soon after MV Alone was sad nearly 6 months ago.

Please follow and support Thieu Bao Tram in future activities!