On the evening of June 17, a screenshot of the report type of “Elementary and Middle School Students Online Lessons” included in the “Internet Crime Reporting Website” went viral on social media, although it was later clarified that the report type was as early as August 2020 It has appeared, but the spread of the news is enough to show the nerves of the entire education and training industry at this moment.

Prior to this, foreign media reported that China will introduce more severe than expected measures against the US$120 billion after-school training industry, including a trial ban on holiday training and restrictions on advertising. The new regulations may reduce the annual revenue of tuition companies by 70%-80%. On June 15, the Ministry of Education also established an off-campus education and training supervision department to supervise related activities.

Under high pressure, online education stocks have been declining, and many leading institutions have been reported to be layoffs on a large scale. Some investors even said that it is true that the management collectively closed the K12 education track.

It is worth mentioning that at this moment, iQiyi, who has been losing money for many years, chose to enter the game. Recently, some media reported that iQiyi launched an app called “iQiyi Education” in the Apple App Store. However, Radar Finance did not find the app when searching on June 18th. It is reported that iQiyi began to get involved in the education field in 2012, and in January this year it also incubated ubiquitous education.

CY, a veteran of more than ten years in the education industry who has worked in a leading education institution and also has entrepreneurial experience, told Leda Finance that the capital market is usually the most sensitive. The recent sharp drop in online education stocks proves the news. There is a certain possibility of implementation. But the decline will not be endless. “It may be beneficial in the past half a month to a month. It is speculated that the direction is quality education, and it depends on who moves fast.”

Is iQiyi going to become Taobao in education?

Public information shows that iQiyi has been in the education field for a long time, but progress is relatively slow.

In 2012, iQiyi and Beijing No. 4 Online School jointly created the “2012 College Entrance Examination Channel” to cut into the educational track.

In August 2016, iQiyi Ai Classroom mobile terminal and PC terminal were fully launched; at the end of the year, the company held the first “Smart·Creation·Future” annual education ceremony at Tsinghua University. According to reports at that time, the iQiyi Education Channel The broadcast traffic has reached 35 million, and the content covers various fields such as early childhood education, primary and secondary education, foreign language training, and vocational education.

At the meeting, iQiyi Education also reached long-term strategic cooperation with well-known brands such as New Oriental Online and Xingshuai Education. Since then, this educational festival has become an annual routine of iQiyi.

In 2017, online education ushered in the trend. According to IT Orange data, as of October 16, the number of open financings in the field of online education exceeded 150, and the cumulative amount of financing exceeded 8 billion yuan. So at the second iQiyi Education Ceremony at the end of the year, Geng Danhao, senior vice president of iQiyi, said bluntly that there are a large number of Internet users who are willing to pay and they are willing to pay to acquire knowledge. In 2018, iQiyi launched the paid knowledge product “iQiyi Knowledge”. Lu Yujie, editor-in-chief of the iQiyi Education Center, said that the main change in the education business in 2018 is that it has a dedicated technology and product team. On January 27, 2021, iQiyi announced the integration of iQiyi Knowledge, iQiyi Education, TV Fruit, and Meng Zhuangyuan to form “Ubiquitous Education”. The founder of Meng Zhuangyuan Zhou Liuqing will serve as the CEO of Ubiquitous Education. Independently operated outside iQiyi. Gong Yu, founder and CEO of iQiyi, said that ubiquitous education itself does not produce content, but rather distributes and operates educational content. The ubiquitous model can be understood as the logic of “Taobao”. In Gong Yu’s view, ubiquitous education is an innovative application of commercial forms in the education field. At present, the major online and offline educational institutions in China are basically iQiyi advertisers, and the company has hundreds of millions of user groups. Based on this, Ubiquitous can achieve effective control of customer acquisition costs. In this regard, some online education practitioners pointed out, “Even if the platform can connect to many famous educational institutions, consumers recognize the product in education. If he recognizes the teaching of an institution on the platform, then he will go Directly find this institution to take classes, at this time it has nothing to do with the platform. From this perspective, it is difficult to have a high-strength connection between users and the platform.” After nearly five months, it is reported that the iQiyi Education App has been launched on the Apple App Store, which has set up a classmate system, a star cluster of stars, and divided the courses into three modes: live classroom, video classroom and self-study room. , Mainly for preschool children and elementary school students. However, on June 18, a Radar Finance search found that iQiyi Education could no longer be found in the Apple App Store, only iQiyi knowledge could be found. In addition, the official account of iQiyi Education has been launched on Weibo, Douyin and other platforms. According to this, Radar Finance called iQiyi’s customer service, and the other party said that he did not know the relevant matters. “If a new App is launched, in general, in response to questions raised by users, the customer service will also receive relevant notifications, but I have not received any notifications about the iQiyi Education App.” Dilemma in commercialization Why, as a long-term video company, iQiyi wants to explore the educational track? In the eyes of industry insiders, this may be an attempt by the company to realize commercialization. Radar Finance noted that since 2016, iQiyi’s revenue growth rate has continued to show a downward trend. From 2016 to 2020, the company’s revenue growth rate was 107.21%, 60.25%, 39.19%, 14.19% and 2.86%, respectively. Although iQiyi’s 2021 first quarter report shows that the company achieved 7.968 billion yuan in revenue during the reporting period, an increase of 4% year-on-year, but according to the company’s second quarter 2021 performance guidelines, it is expected that revenue in the second quarter of 2021 will be 7.65 billion yuan. , A year-on-year decrease of 3%. While revenue is gradually encountering bottlenecks, iQiyi has lost 38.245 billion yuan since 2015. In order to monetize, iQiyi has thought of many ways, the most direct one is to increase the price by members. In 2016, iQiyi’s ARPU (average revenue per user) was 125 yuan, and it increased to 135 yuan in 2019, with an annual compound growth rate of less than 3%. In the same period, Netflix on the other side of the ocean was 7.9%. In November 2020, iQiyi announced that the gold VIP membership fee will be increased for the first time in nine years. The monthly subscription price will be increased from 15 yuan to 19 yuan, and the monthly card price will be increased from 19.8 yuan to 25 yuan. The feedback of this move is obvious. In 2020, iQiyi’s ARPU is 162 yuan, an increase of 20% year-on-year, but the cost is a decline in the number of members. At the end of 2020, the total number of iQiyi subscription members was 101.7 million, 5 million fewer than at the end of 2019, and more than 17 million fewer than at the beginning of 2020. Although the number of members rose to 105.3 million in the first quarter of 2021 from the previous quarter, this figure is still less than the 107 million at the end of 2019. Industry insiders believe that the increase in the number of iQiyi subscription members in the first quarter of 2021 is due to the hot broadcast of the hit “Zuo Son”. If there is no corresponding hot sale in the future, the number of members will hardly continue to rise. Even Gong Yu himself admitted in a letter to shareholders that, with the reduction of copyright content obtained from traditional channels, “the current quantity and quality of self-made content cannot meet the needs.” In addition to membership fees, iQiyi has also tested other tracks. Searching for the name of iQiyi in the app store, you can find many apps that are similar to the above-mentioned “iqiyi education”, such as iqiyi bata, iqiyi novels, iqiyi ticketing, iqiyi VR , IQiyi Security Shield, iQiyi Sports, etc., as well as some apps such as a lot of videos, instant creation, Qixiu, Youbing, etc., even if iQiyi’s name is not listed, they are also affiliated to the company. Gong Yu once said that iQiyi will establish an ecosystem that will link literature, comics, light novels, online games, shopping malls and other sectors through IP to form a situation where one fish eats more. But as far as the current situation is concerned, in Gong Yu’s ecological matrix, except for the long video deity of iqiyi, it is difficult to have bright projects that rank among the heads, even if it is to complete the task of reaching the waist, it will be more difficult. Qimai data shows that affected by the start of the European Cup, iQiyi Sports ranks 8th in the sports App list of the iOS system. This is also the best product of iQiyi in their respective categories except for video playback software; in addition, IQiyi Novels rank 59 in the book list; iQiyi Instant is ranked 62 in the entertainment list; iQiyi Knowledge is ranked 344 in the education list; iQiyi Creative is ranked 825 in the photography and video app list… … Obviously, if iQiyi Education is successfully launched, it will also become a member of the aforementioned matrix. However, in the eyes of netizens, Gong Yu’s move in the education industry is a bit slow. Online education hits the bottom If the rectification and naming of the online education industry at the beginning of the year were just shackles, then a series of news that came out in recent days is close to the death penalty for the education and training industry. There are more and more signs that the “three noes” policy, which was spread online in late May, is developing in the direction of becoming true. On May 24, there was news that Beijing’s Haidian Education Commission was about to introduce a “double reduction” policy, accompanied by the “three nos”: classes are not allowed during holidays, training institutions (subjects & educational quality) are not allowed to be listed, Do not allow advertising. At that time, the Haidian District Board of Education also issued an article to refute the rumors, saying that the news that “educational institutions are not allowed to start classes in summer” was not true. The Haidian District Education Commission’s rumors are very rigorous, but from the perspective of market capital trends and offline specific conditions, the above-mentioned rumors are not unfounded. In 2020, the total financing of China’s online education sector exceeded 53.93 billion yuan, exceeding the total financing of the industry in the previous ten years. Well-known investment institutions such as Tencent, Sequoia Capital, IDG, Hillhouse, Alibaba, and Softbank were all attracted to the market. But now online education has been reduced to “abandoned son” in the capital circle. Some investors who have been paying attention to the education track for a long time said that no one in their investment group discusses education projects, and some investors in the education track are also thinking about turning to the track. Previously, Bloomberg had reported that Job Gang may IPO in the second half of 2021 as soon as possible, but after the introduction of supervision, Job Gang’s response to the listing was that there was no clear plan and no timetable. In the U.S. stock market, online education concept stocks continued to plummet, which also reflected the shaken capital’s confidence in the industry. According to data from Eastern Fortune Choice, on June 17, the single-day declines of No. 1 High School Education, Good Future, New Oriental, and Gaotu reached 15.81%, 13.98%, 8.84%, and 8.39% respectively; the 10 companies with the largest year-to-date declines, Online education occupies 7 seats, and New Oriental has fallen by 95.89%. On the other hand, the online education advertisements that were previously overwhelming and offline have also been difficult to find. On April 23, May 10, and June 1, the top penalties imposed by the regulatory agencies on a number of education and training institutions were also for their false propaganda, price violations and other violations. It is worth mentioning that nearly a month after the news of the “three noes” came out, there were corresponding signs of “no classes during holidays”, which was considered the most unlikely event in the industry at that time. On June 16, according to a Reuters report, four sources told Reuters that China will introduce more severe than expected measures against the US$120 billion after-school training industry, including a trial ban on holiday training and restrictions on advertising. The new rules will be announced as early as next week and will take effect next month. The new regulations may reduce the annual revenue of tuition companies by 70%-80%. The ban on holiday and weekend tutoring will be implemented in 9 provinces and cities including Beijing, Shanghai and Jiangsu for a period of 12 months, after which it will be promoted nationwide. Reuters wrote in the report: A person close to the drafting of the new regulations by the regulator said that the new regulations will be stricter than expected and the industry should prepare for the worst. Similarly, the news of an internal discussion in New Oriental was also released, saying that classes will not be available on weekends, winter and summer vacations from 2022; subjects and non-subjects under the age of 6 will not be available; all shooting questions and search tools are all available. Online sales are further restricted; the company itself predicts that it will lose 50%+ of its revenue due to the New Deal. On the afternoon of June 18, the rumor was refuted by New Oriental. “There can be no waves without wind. New Oriental’s refutation of the rumors will not be evaluated, but the Reuters news may implement some actions, but the intensity is not easy to judge.” CY said, “The current measures are all aimed at the head, and you can see behind the stage. The intensity and effect of the crackdown are sufficient, and if it is sufficient, the scale may be relatively reduced. Moreover, before the policy is issued, it will be protected from the wind, and it depends on the market’s response.” With the continuous efforts of supervision, news of layoffs from New Oriental Online, VIPKID, Chalk Education, Gaotu, Job Gang, Ape Guidance, Good Future and other institutions have also been heard one after another. Some insiders estimate that only one summer vacation will be a job in the online education industry. The layoffs may exceed 100,000. Under the “doomsday” of the industry, news of cessation of recruitment and contract breaches spread frequently. Many freshmen who had already received offers became the most direct “victims”. They “graduated and become unemployed.” In addition, the employees of educational institutions are still in meetings in the morning, and they are notified that they have been laid off in the afternoon, and there is neither compensation nor internal transfer arrangements. An employee of an educational institution revealed to Radar Finance and Economics that no matter whether it is a primary school, a junior high school or a high school, whether it is a large class or a one-to-one basis, there are “undocumented” teachers in the institution. Under strict supervision, the company has recently started to “persuade people to leave” one after another. It is difficult for teachers without a teacher qualification certificate to continue to gain a foothold in the K12 field. Under the turmoil, is the education and training industry coming to an end? For the future of the education and training industry, CY still maintains a certain optimism. “I don’t think it will be a 70%-80% reduction in revenue. The main reason is that the capital has come in too much in the past period of time. The whole market is unhealthy and abnormal, and the cost of acquiring customers is extremely high. Now under the strong pressure of supervision, it is beneficial to the market. Standardize development and reduce customer acquisition costs.” CY said that although there are currently many restrictions on advertising and online sales of educational institutions, educational institutions do not use these methods to acquire customers from the beginning. “Isn’t Yuanzhidao a local push team of 1,000 people? The homework helper has been in the school for many years, including Yi Education and Qingbei Online School. “A school commissioner has a resource pool of 3,000 zero-turnovers every month, and only needs to pay this person’s salary. If according to the previous investment costs, so many users may need 300,000. In this way, the cost of acquiring customers will be reduced. ” CY also pointed out that the current changes are good for small and medium-sized institutions. “As long as the well-known institutions on the head may be hit, some small and medium-sized institutions with strong regionality will not be hit, and these institutions can’t invest money in large institutions, but now they are back to the same starting line. , The entire market has returned to the state it was five or six years ago.” “The country is not one size fits all, but it is a big blow to the K12 education and training track. Relatively speaking, it even encourages quality education, including art, sports, and programming. Education may be issued by the government after the census results are issued. One of the combinations is housing prices and medical care. Moreover, China’s concept stocks are unlikely to fall forever. We think it will be beneficial to release in the past half a month to 1 month. It may be a cooperation between several companies, or who has an acquisition. However, the benefits are mainly aimed at the first two or three companies to act, to see who runs faster.” Note: This article is the original article of Leidacj (ID: leidacj). Unauthorized reproduction is prohibited

The 2020 annual report shows that Kaiyuan Education’s main business is the vocational education industry, accounting for 98.84% of revenue.

Daoda (1997) “Individual Stock Trend” reminder:

1. No institution has conducted research on Kaiyuan Education in the past 30 days;

2. Kaiyuan Education rose 19.92% in the past three trading days, its media sector rose 0.24% over the same period, and the ChiNext index rose 4.63% over the same period.For more key information, please search for “Dao Dahao”.

   Every Jing Toutiao (nbdtoutiao)——You lose 200,000 yuan if you get out of the column! How long will the low price of the pig cycle go sideways in the second half?The industry predicts that the turning point will come at this time

   (Reporter Zhou Yuxiang)

   Disclaimer: The content and data in this article are for reference only and do not constitute investment advice. Please verify before use. According to this operation, at your own risk.

   Daily economic news

▲ High-level meeting between the two parties

Chen Junwei, Secretary of the Party Committee and President of Hailiang Education, introduced the blueprint for the future development of Hailiang Education. He pointed out: Hailiang Education is vigorously implementing the two strategies of “prospering education with talents” and “prospering education with science and technology”, taking “making the world without difficult schools” as its mission, exploring a brand-new smart campus governance system, and setting management thinking into context , To achieve new changes in the future school management model. Ruijie Networks has been focusing on the research and development of smart teaching products and being an expert in smart classrooms for many years, and has provided professional information solutions for 3 million primary and middle school teachers and students. The two parties can form a very good complementation of their advantages and achieve common development, especially in strategic centralized procurement and cooperative research and development with broad prospects for cooperation. It is hoped that through this signing, both parties can work together to accelerate cooperation projects and achieve a win-win situation at an early date.

Huang Yuhui, vice president of Ruijie Networks, said: Hailiang Education’s vision is very great, and many views coincide with Ruijie. Ruijie’s market positioning when it was founded was to do education, and it started from K12, with a deep sense of education. In the twenty years of serving and educating users, Ruijie has never forgotten its original intention and is grateful. Based on the trust of users, whether in the field of basic education, vocational education or higher education, Ruijie has continuously launched useful and easy-to-use special solutions for various educational information scenarios. Ruijie and Hailiang Education have many opportunities for cooperation, and hope that through multi-dimensional and deep-level cooperation, they can jointly develop products that meet the needs of Hailiang’s education, so that revolutionary educational concepts can be implemented in each school.

▲ The strategic cooperation is officially signed Hailiang Education Party Secretary and President Chen Junwei (left), Ruijie Networks Vice President Huang Yuhui (right) Facing the future, the two parties will cooperate to establish a “teaching innovation experimental base” to conduct all-round exchanges and cooperation on cutting-edge technical topics related to education informatization, sharing results, and application practices. The content involves campus all-optical networks, smart classrooms, and campuses. Cloud desktop and many other educational information fields promote the in-depth integration of leading informatization and digital technology with modern teaching concepts. ▲ Ruijie Networks awarded Hailiang Education the “Teaching Innovation Experimental Base” At the same time, Ruijie Networks will also become an important alliance unit of the “Hailiang Education Smart Campus Global Alliance”. The “Hailiang Education Smart Campus Global Alliance” led by the Hailiang Education Research Institute aims to introduce the world’s highest-end scientific research and technical forces, and through cooperation with outstanding enterprises in the industry, universities, scientific research institutes, etc., to empower with science and technology” The construction of “smart campus” will ultimately accelerate the realization of the goal of promoting education through science and technology. ▲ Hailiang Education awarded Ruijie Networks the “Hailiang Education Smart Campus Global Alliance Strategic Partner” ▲ Group photo at the signing ceremony of strategic cooperation In the construction of a smart campus, the daily use and management of a large number of teaching equipment, the management and control of the Internet of Things in meeting rooms, co-class classrooms and special classrooms, the access, use, management, operation and maintenance of various new teaching equipment and scenes, and the school The construction of data management requires a set of high-speed, stable, easy-scalable, and easy-to-manage network topology solutions to carry services. In 2020, Hailiang Education conducted an in-depth discussion on the “Minimal Ethernet All-Optical Network Solution” launched by Ruijie, and fully demonstrated it in its two newly-built schools, and then formally adopted the solution for the construction of smart campuses. A good result of informatization construction has been achieved. The high-quality campus network construction, management, and operation and maintenance experience brought by the “Minimalist Ethernet All Optical Network” has made Hailiang Education aware of the accelerated realization of “Using standards and technology to empower traditional basic education, allowing high-quality resources to be shared and The academic experience can be quickly copied.” The alliance force of the educational construction goal has become a good opportunity for the two sides to carry out strategic cooperation. Based on deep industry accumulation in the education field, Hailiang Education and Ruijie Networks are both shouldering the historical mission and corporate responsibilities of promoting China to become an education power and realizing the great Chinese dream. Become a partner that advances hand in hand and forge ahead. The two parties will realize mutual empowerment, promote the R&D and design of innovative technologies and solutions that meet the application scenarios of education and teaching, and promote the construction and application of higher standards of education informatization. The intelligent campus governance system reforms the management model of future schools, adding more digital and intelligent new vitality to China’s private education. With the expectation that, as Mr. Ye Cuiwei, the principal of Hailiang Education Management Group and a contemporary education expert, said, “Hold on our mission, pursue forever, seize opportunities, raise the starting point, and achieve a new leap in private education in the new era!” [HailiangEducationwasfoundedin1995bytheworld’stop500companies-HailiangGroupIthas26yearsofbasiceducationand19yearsofinternationaleducationhistoryItisChina’sfirstbasiceducationgrouplistedonNASDAQintheUnitedStatesOneoftheprivateeducationgroupswiththewidestcoverageandlargestscaleintheK12fieldItindependentlyorganizesoperatesandmanagesnearly100schools(parks)in12provincesTherearemorethan80000studentsintheschoolfrom34provincesmunicipalitiesand26countriesandregions】 [RuijieNetworksisanindustry-leadingproviderofICTinfrastructureandindustrysolutionsIthasanindependentR&Dteamcomposedofnearly3000R&Dpersonnelanditsbusinessscopecoversmorethan50countriesandregionsaroundtheworldServingeducationfor20yearsRuijie’sbasiceducationsolutionshavebeenwidelyusedin2000educationmetropolitanareanetworksmorethan80000primaryandsecondaryschoolsandkindergartensmorethan60000wirelessteachingclassroomsand12millionclouddesktopterminalsacrossthecountry】

Source: GPLP Rhino Finance (ID: gplpcn)

On June 19, Xueda Education (000526.SZ) announced that it would invest no more than 800 million yuan in entrusted financial management in the next 12 months. Entrusted wealth management will invest in short-term, low-risk bank wealth management products, structured deposits and monetary funds with high security and good liquidity.

Xueda education relies heavily on investment income. The annual report shows that in 2020, its investment income will reach 73.397 million yuan, accounting for 94.19% of the total profit. Among them, the income from long-term equity investment was RMB 8,899,300, the investment income during the holding period of transactional financial assets was RMB 1,189,600, the investment income from disposal of trading financial assets was RMB 47.593,000, and the income from bank wealth management products was RMB 15.716 million.

In addition, on June 19, Xueda Education issued another announcement stating that as of June 17, 2021, the company’s fund-raising account balance was about 559 million yuan, and about 247 million yuan of raised funds had been used. Among them, the adjusted investment projects and use plans of raised funds include: teaching online store construction project, teaching network optimization project, OMO online trading platform construction project, repayment of shareholder Ziguang Zhuoyuan’s loan, etc.

The financial report shows that in the first quarter of 2021, Xueda’s education revenue was 692 million yuan, a year-on-year increase of 15.31%; net profit was 5,366,900 yuan, a year-on-year increase of 133.47%, turning losses into profits.

It is worth noting that on May 18, the Beijing Municipal Education Commission issued the “Notice on Examining Problems Found in Off-campus Training Institutions”, which was on the Educational List of Xueda University. The reason for the notification was that it carried out improper advertisements such as low-price marketing and sales anxiety.

(This article is for reference only, does not constitute investment advice, and operates at your own risk accordingly)

AIED is the top international conference in the field of educational applications. It is organized by the International Association for Artificial Intelligence Education (IAIED). It is famous for “providing high-quality research intelligent systems and cognitive scientific methods for the field of educational computing applications”. The included papers are representative The latest development direction and level of artificial intelligence in the field of education applications. The five papers included this time are based on the results of NLP and multi-modal learning research based on real application scenarios in the future, and are implemented in specific businesses, covering composition correction, automatic problem solving, teaching behavior analysis, teaching quality evaluation, and teacher Personalized matching and other topics.

Breakthroughs in the field of NLP and multimodal learning, Implement multiple teaching scenarios

There is a huge difference between the teaching scene of online education and traditional offline education. Many teachers are accustomed to face-to-face teaching to students in offline classrooms. When facing the cameras of computers and other equipment, they are often inexperienced and it is difficult to fully control the classroom. They often miss or miss the best time to issue teaching instructions, such as encouraging students, Remind students to take notes, etc. Good Future AI Research Institute hopes to use an automated system to capture important teaching instructions and provide feedback to help improve teachers’ online teaching level. This idea is implemented in the “Multi-Task Learning based Online Dialogic Instruction Detection with Pre-trained Language Models” included in AIED2021. The teaching proposed in the article The instruction detection method has been launched and applied to the GodEye classroom quality detection system developed by Haowei to provide detection services for online teaching behaviors.

In the GodEye system, the performance of teachers and students in the classroom can be presented digitally, the overall course quality, the teaching situation of teachers and the learning state of students can be quantified, the classroom can be disassembled with data indicators, and the full-link management of the online classroom can be realized.

GodEye classroom quality inspection solution system structure GodEye has been widely used in Xueersi one-to-one business. During the 2020 epidemic, it will cumulatively analyze more than 4.6 million hours of online courses to provide underlying data support for improving the quality of teaching. After connecting to the system, the situation of teachers making timely teaching instructions in online courses has been improved. Taking the important teaching instruction “remind students to take notes” as an example, sampling analysis shows that as the number of days of use increases, teachers remind students to take notes. The number of times has gradually increased, effectively ensuring the quality of online teaching. The research results have made many firsts, accurately matching the needs of teachers and students It is reported that Good Future’s papers selected for this conference have created multiple industry firsts: for the first time, the teacher-student matching model under the online one-to-one teaching mode is modeled, and the history of class information and class behavior of analysts is used for each student. Match the right teacher accurately. With the blessing of AI technology in the future, it will be possible to achieve precise matching of teachers and students in the future, and customize personalized courses with “thousands of people and thousands of faces”, accelerating the arrival of the era of teaching students in accordance with their aptitude. For the first time, Good Future also proposed an automatic evaluation method for key writing based on machine reading comprehension. Through machine reading, it can comprehend the title and composition, output the writing score, and can also display the key points in the student’s composition. In this way, students can understand which way of writing is correct in order to maintain good writing habits. At the same time, this method can also tell students which points are not responded to in the composition, help students avoid problems and improve methods, and improve writing skills and abilities. The traditional automatic scoring method can only provide a total score at the content level. Detailed special feedback requires the introduction of manual labor. In comparison, the new technology of the future can provide users with more feedback information and accelerate the feedback process. The research results have been used in the automatic composition scoring of English composition correction projects. Five years of sharpening a sword, good future AI achievements are outstanding Good future’s research results in the field of AI research stem from its understanding and attention to AI+ education. In recent years, Good Future has continuously increased its investment in AI research and development. At present, it has focused on the needs of education scenarios. It has accumulated research and development including 8 types of images, voice, data mining, natural language processing, etc., and more than 100 AI capabilities, creating more than 10 items. AI solutions are used in education scenarios, covering all teaching links of “preparation, teaching, practice, examination, evaluation, and management”. At present, Good Future has also commercialized a number of AI capabilities and widely used them in a number of internal businesses. For example, Good Future’s Chinese and English composition correction program can not only assist in checking and correcting grammatical errors, and help teachers improve the efficiency of correction, but also help students check the composition and quickly give the result of composition correction, which has become an industry benchmark. Introduction to Chinese and English composition correction function Good Future attaches great importance to technology research and development and the construction of the underlying scientific research capabilities, while not forgetting the original intention of “making education better”. It has established close industry-university-research cooperation with Tsinghua University, the Institute of Computing Technology of the Chinese Academy of Sciences and other famous universities and Dozens of academic achievements of the students were selected into top international academic conferences such as ICASSP, NeurIPS, AAAI, WWW, EMNLP, AIED, NCME, etc. In the launch event of the Beijing National Artificial Intelligence Innovation Application Pilot Zone that just ended, Good Future served as the vice chairman unit of the Beijing Artificial Intelligence Industry Alliance, and as the only vice chairman unit from the education technology industry was invited to attend, shouldering the responsibility of advancing artificial intelligence. Industrial coordination and ecological construction will fully support the sustainable and healthy development of Beijing’s artificial intelligence industry. As the contractor of a new generation of artificial intelligence open innovation platform in the smart education country, Good Future will continue to adhere to the principles of source innovation, application-driven, and open sharing, assume the responsibility of promoting the integrated development of AI + education, and work with industry partners to help the education industry to become intelligent upgrade

Taken in Shangluo, Shaanxi in June 2021. Now our country is strong, people’s living standards have improved, and we are living a happy life. However, we cannot live the life like this without the countless heroes who fought for the new China. It can be said that without them, there would be no good day for us today. Nowadays, many young people regard celebrities as idols, and there are even people who follow desperately. However, those revolutionary heroes who shed blood and sacrifice for us are rarely sought after. This is very incomprehensible and worrying. So I personally think that red education is very necessary. What do you think? Beikuanping Town belongs to Shangzhou District, Shangluo City, Shaanxi Province. It is located in the hinterland of the northern foot of the Mangling Mountains, with high mountains and steep slopes, which belong to the hilly landform. My first impression here is that it is surrounded by mountains, the environment is beautiful, the air is fresh, rows of private houses are surrounded by lush green plants, it is a small mountain village very suitable for living. However, 79 years ago, this is not the peaceful scene we see today. Back in January 1946, Chiang Kai-shek unilaterally broke the armistice agreement and mobilized more than 300,000 troops to encircle and suppress our Central Plains Liberated Area. With the approval of the superiors, the Central Plains Military Division made a breakthrough. Among them, the main force on the North Road was led by commander Li Xiannian to break west and entered the Shangluo area. In this breakout, Beikuanping Town was an important node. Many important battles took place here. The local armed forces and the masses made important contributions to the breakout of the main force. In the Beikuanping Red Revolution Memorial Hall, the history at that time is recorded. There are vivid heroes, old objects and precious historical photos, which let everyone know more about the revolutionary martyrs of the older generation. The glorious course and the prosperous years of defying sacrifices, fighting bloody battles, and willing to give. After visiting the Beikuanping Revolutionary Memorial Hall, we came to the back mountain, where the mountain is steep and the vegetation is lush. Along the mountain path, there is a sign in front of it that says “Red Army Spring”. Following the instructions, we saw this spring in a hidden place at the Sanchakou of the trail. The spring water is clear, and the spring sounds ding-dong. This is the spring water that the Red Army soldiers drank when they fought here. Along the road and mountains, among the dense bamboo forests, there are still “Revolutionary Sites of Luoxian County Party Committee Government”. The house is very secret, you can’t see it under the mountain. These houses are old-fashioned earth-embroid houses built with soil and grass. Due to their age, they seem to be crumbling. On the side of the house stood a stone stele of the old site. Since visitors come here every day, considering the safety of the old site, a new Shangluo County Party Committee Government Memorial Hall was built below the old site. The memorial hall is guided by the old Red Army, telling us the story of the revolution that happened here. After attending the Beikuanping Red Education Base, I couldn’t calm down for a long time. Countless revolutionary ancestors won the final victory in such a difficult environment, relying on a strong will and a desperate spirit, and then we have today’s prosperous and prosperous China. We must cherish today’s hard-won happy life, and we must also remember those heroes who dedicated themselves to the revolution!

1丨The Ministry of Education establishes an off-campus education and training supervision department

According to today’s news on the official website of the Ministry of Education, the General Office of the Ministry of Education issued the “Notice on the Establishment of the Off-campus Education and Training Supervision Department.” Approved by the central editorial board, the Ministry of Education established the Department of Off-campus Education and Training Supervision. Its main responsibilities are: to undertake the management of off-campus education and training for primary and secondary school students (including kindergarten children), to guide the party building of off-campus education and training institutions, and to formulate standard management of off-campus education and training. policy. Work with relevant parties to formulate and supervise the implementation of relevant standards and systems for off-campus education and training (including online and offline) institution settings, training content, training time, personnel qualifications, fee supervision, etc., organize and implement the comprehensive management of off-campus education and training, and guide the comprehensive law enforcement of off-campus education and training . Guiding norms for social competitions and other activities for elementary and middle school students. Reflect and deal with major issues in off-campus education and training in a timely manner.

2丨The whole point of investment | Goldman Sachs: Does not rule out oil prices rise to 100 US dollars / barrel

Every AI newsletter, Goldman Sachs Global Commodity Research Director Jeffrey Currie said in an interview with the media that low-income groups will consume more commodities, which will trigger inflation. Governments around the world are discussing reducing the inequality caused by the new crown epidemic, and they must solve this problem. In addition, Jeffrey Currie did not rule out the possibility of oil prices reaching US$100/barrel. Oil prices are expected to reach US$80/barrel or more before the third quarter.

3丨Ministry of Industry and Information Technology: Regulate the SMS marketing behavior of the e-commerce platform “618”

According to the news on the website of the Ministry of Industry and Information Technology on June 15, as commercial marketing activities in the middle of the “618” year approached, the problem of illegally sending marketing text messages on some e-commerce platforms to disturb people began to show an upward trend. The Information and Communication Administration of the Ministry of Industry and Information Technology held an administrative guidance meeting on June 11 to warn e-commerce platform companies to standardize marketing SMS sending behavior and strengthen industry self-discipline. Major e-commerce platform companies such as Alibaba, JD.com, and Pinduoduo, as well as related basic telecommunications companies and short message service companies attended the conference. It is reported that since late May, the bureau has discovered that some e-commerce platform companies have not fully verified the wishes of registered users, “default” users agree, and send “618” commercial marketing text messages without authorization, triggering related user complaints and infringing users’ legitimate rights and interests.

4丨Boeing Airbus Aviation Subsidy Dispute: Europe and the United States may suspend retaliatory tariffs

Through AI Express, according to Agence France-Presse, on June 15, local time, the European Union and the United States will suspend retaliatory tariffs over a dispute over Boeing and Airbus aviation subsidies for a period of five years. Reuters reported that the two sides will seek to reach an agreement to resolve the dispute within five years. The European Union and the United States have not yet released information on this. (CCTV News)

5丨He Jianmin, deputy secretary of the Political and Legal Committee of the Heilongjiang Provincial Party Committee, accepts disciplinary review and supervision and investigation

The Central Commission for Discipline Inspection and State Supervision Commission website reported on the 15th, according to the Heilongjiang Provincial Commission for Discipline Inspection: He Jianmin, deputy secretary of the Heilongjiang Provincial Party Committee’s Political and Legal Committee and first-level inspector, is suspected of serious violations of discipline and law, and is currently undergoing disciplinary review and supervision and investigation.

Daily economic news

Guest of this issue: Squirrel Ai 1 to 1 partner Liang Jing

Produced | Sohu School of Business

Editor | Zheng Qingchun, Liu Shijiao

Chief Editor | Wang Demin

According to the iResearch Consulting report, the market size of the online education industry in 2020 is 257.3 billion yuan, a year-on-year increase of 35.5%. Among them, the speeding up of the online process of the junior and quality education track and the K12 subject training track are the most important contributors to the rapid growth of the online education market.

At present, there are more than 1 million counseling organizations in China, and 80% of the market share is sinking into the market, while the overall market share of the top 5 organizations in the country is less than 10%. Online education competition is fierce, the industry burns money and the cost of acquiring customers is high. New Oriental founder Yu Minhong also questioned this track.

How will online education develop in the future? Which models will be successful? Sohu Business School’s “Future Business Power” talked to representative online education companies and explained their methodology and logic.

This issue of Squirrel Ai partner Liang Jing will share their entrepreneurial experience, challenges and layout.

Squirrel Ai is the first company to apply artificial intelligence technology to the education industry. It has now covered more than 1200 counties and cities across the country and more than 4000 campuses. Squirrel Ai has also sunk from the first-tier cities to the eighteenth-tier towns.

According to Squirrel Ai’s official website, using Ai big data to accurately locate knowledge weaknesses, intelligently adapt teachers, and accurately improve learning efficiency. This is the main logic of Squirrel Ai. According to reports, this online and offline OMO model is the fastest growing model in the online education industry.

Liang Jing defined Squirrel Ai as “an artificial intelligence company with technology and scientific research at its core. No technology means nothing.” Squirrel Ai’s entrepreneurship lies in the founding team’s clear goal of “algorithm engine + teaching and research content + c-side services”. And looking for top scientists around the world. “In 2020, Squirrel AI’s revenue will be 2 billion, and scientific research investment will account for 30% of total revenue, but the marginal cost will fall.”

Why is an artificial intelligence education company sinking into the market?

“ Educational resources in the sinking market are currently the most scarce. High-quality teacher resources are urgently needed in the sinking market. Smart adaptation to personalized teaching helps sink the market, and achieving fairness in education is the core reason. “Liang Jing said.

Prior to this, Liang Jing was also a serial entrepreneur. He founded several chain catering brands and fast-moving consumer goods brands, and served as a director and executive in his mother’s company, Huaqi Foods. Regarding what preparations should be made for starting a business, Liang Jing said that entrepreneurs should assess clearly which track they are on, assess the resources, channels, and funds they have, and whether this period is the best time to start a business.

The world’s most highly valued adaptive education company currently has a value of 15 billion US dollars. Obviously, the Chinese company in this track has a long way to go.

Sohu Finance Dialogue Liang Jing

The following is a record of the dialogue:

Sohu Finance: For those who are preparing to start a business, what preparations should be made before starting a business so that it is not blindly starting a business?

Liang Jing: Entrepreneurship may be a path of no return. You must have enough faith. In addition to personal aspects, you must also conduct in-depth research on the industry. If the selected industry is a brand new track, it may be very challenging, because people have not really adapted to such a consumption model or environment.

As an entrepreneur, you must evaluate clearly which track you are walking in the early stage, evaluate the resources, channels, and funds you have, and whether this period is the best time to start a business.

This can be referred to as the research phase. Only when the research is feasible, the preparations are actually started. You can do it when you are ready. Of course, you can choose to give up when you are ready.

As an entrepreneur, in the early stage of research, you must do in-depth thinking, centering on the ultimate goal, and infer the work that needs to be done at each stage, whether you have enough genes, resources or courage, courage, and ability Wait for the integration ability, and do it step by step.

Sohu Finance: What is the biggest challenge Squirrel Ai encountered during its entrepreneurial process?

Liang Jing: The biggest challenges we have encountered are two. One is the scientists who dig the top artificial intelligence and artificial intelligence education in the early stage. For an artificial intelligence company, technology and scientific research are the core. No technology means nothing. At that time, we were a very small company, not yet at the level of a unicorn. It was very difficult to find scientists working in companies with hundreds of billions of dollars globally.

In addition, when our products are launched on the market, how do consumers really understand artificial intelligence education? We need to transform high-tech terms into terms that consumers can understand.

Sohu Finance: How does Squirrel Ai find top talents?

Liang Jing: The ultimate goal and values ​​of our founding team’s partners in adaptive education is a very important point that impresses scientists.

By 2017 and 2018, dreams and ideas alone will not work. You have to talk about real money figures, learning results and learning reports.

No one of these top scientists in the world lacks money, and no one joins us for this salary or expense. They hope to create greater value because scientists have their own dreams. In terms of educational philosophy, we have deep resonance with scientists. This is the core element that we have dug into the world’s top scientists.

Sohu Finance: How to make more people receive artificial intelligence education products?

Liang Jing: Any new things have a resistance stage, a bubble stage, and a subsequent stable stage. In the early days of entrepreneurship, our products had just hit the market and encountered many difficulties. Consumers were at a loss as to the very advanced algorithms and architecture of artificial intelligence. Later, we discovered that since it is a product used by one person, it should be understood by people, and it is necessary to tap the potential and feelings of users.

The core point for our consumers to accept artificial intelligence is to make them like the interest and self-confidence brought by artificial intelligence teaching. In the learning scene, whether it is taught by a human teacher or the MOOC mode of the Internet, the most important thing is to enable children to learn, to learn happily, and to learn confidently. This is fundamentally unchanged.

Sohu Finance: Why adhere to the OMO model?

Liang Jing: India BYJU’S is the world’s largest AI intelligent adaptive education company, with a valuation of more than 15 billion US dollars. It used to be pure online. After acquiring India’s largest offline education and training, it became an online plus offline OMO. This is enough to illustrate the importance of the coexistence of online and offline scenarios.

Sohu Finance: Why do you invest in the sinking market, and how much room for growth in the future?

Liang Jing: Squirrel Ai now covers more than 1,200 counties and cities and more than 4,000 campuses. We have two core reasons for sinking the market:

First, compared to Beijing and Shanghai, the sinking market has very scarce educational resources, and it is not realistic for high-quality teachers to flow from the big cities to the sinking market. Therefore, the market urgently needs a tool and system to solve the equalization and individualization of education, so the sinking market has huge potential. Squirrel Ai also hopes to really help sink the market through personalized teaching. This is the core reason.

Secondly, from the perspective of the overall market share, there are more than 1 million counseling organizations in China. In fact, 80% of the market share is sinking into the market, and only 20% of the market share is in first- and second-tier cities. The overall market share of the top five institutions in the country is less than 10%, and 90% are scattered among various brands. This market is huge. Many giants are already making arrangements. From a strategic point of view, we are definitely going to sink the market.

Sohu Finance: Squirrel Ai has received an investment of more than 1 billion yuan, with a valuation of more than 1.1 billion US dollars. How did it do it?

Liang Jing: Our Shareholders New Oriental and Mr. Yu Minhong, and there is a good future. They all firmly believe in the future development direction of artificial intelligence education, especially in the intelligent adaptive education technology. As educators, they all know very well that the core technology in global personalized teaching is intelligent adaptive teaching. They invested in us because of their firm belief.

Sohu Finance: How should a startup company build its own brand?

Liang Jing: Brands can be divided into two, one is product brand or corporate brand, and the other is the brand of the founding team.

In the early days, there was not much money, and it was impossible to have money for brand promotion. At this time, the founder or founding team should be used to build the corporate brand. The founder’s personal brand is equal to the company’s brand, which can achieve a four-to-two effect. As a company’s brand, people are emotional and have real energy transmission. This is the founder’s brand building.

With the gradual expansion of the scale of the company and the steady introduction of product models to the market, we will turn to a real product brand. There are several key points in the product brand. First, if it is a To C product, it must be closely related to consumers. The brand name must be spiritual and easy to remember, just like an Apple mobile phone, it must be grounded. Second, a little deeper, the brand name of the product and the characteristics of the product must be essentially the same.

I think that any entrepreneurial brand has these stages in principle. To be the founder’s brand IP, it must also be the brand IP of corporate products. The brand of corporate products must first be grounded and connected more closely with the public. , And more consistent with the product characteristics, showing the company’s core competitiveness, so it is more perfect.

Sohu Finance: Looking forward to 10 years, what is your most personal goal?

Liang Jing: First of all, I hope to be able to assist Squirrel Ai to a very stable stage. At that stage, I believe that new talents and new teams also need to enter. I may have to step back and do auxiliary work. At that time, I hope to use my past experience, resources, and abilities to help China and the world on more issues concerning education equality, so my next goal will be to join UNESCO. This is also my ultimate life goal in this life.

Conference scene. (Photo: My An) Accordingly, in the first 6 months of the year, Vi Thanh city has achieved many important results. At the same time, do well the Party building work; The first meeting of the City People’s Council, term 2021-2026, has consolidated the organization of the local government apparatus, continuing to operate effectively and efficiently in the coming time… Along with that, Vi Thanh city completed 3/16 of the resolution targets (ratio of people using clean water; health care; national defense); there is 1 target that is about to be completed (the proportion of people participating in health insurance, reaching 99.55%); 1 target of completing ½ content (education)… To complete 2 major emulation movements of the year, namely recruiting and electing deputies to the 15th National Assembly and People’s Councils at all levels, term 2021-2026. Vi Thanh City Party Committee also directed and implemented to grasp the situation of public opinion among cadres, civil servants and the people, promptly correcting deviations. Socio-political organizations have well performed the work of building strong organizations, developing 2,200 new union members and members. At the meeting, Permanent Deputy Secretary of the Hau Giang Provincial Party Committee Tran Van Huyen emphasized that in the coming time, Vi Thanh city needs to strengthen political and ideological education among Party members, resolutely handle discipline for Party members. with violating party members. To seriously study, research and grasp the resolutions of the 13th Party Congress and the 14th Provincial Party Congress. On the other hand, pay attention to directing and well organize the City Women’s Congress for the term 2021-2026 and have solutions to remove difficulties in congress personnel. Do well the citizen reception, dialogue, settlement of complaints and denunciations. The system of mass mobilization, the Front and socio-political organizations need to further improve operational efficiency. Accelerate the disbursement of capital for capital construction. Continue to effectively implement the “dual goal” for socio-economic development and control the epidemic…

A girl named Iva living in Novo mesto, Slovenia, identifies herself as a simple person, with a clear life purpose and very honest. Iva used to live in an apartment, there was not much space to plant trees, but her love for nature was always strong. That love guided Iva on her education when the young girl decided to enroll in the Agricultural College in Ljubljana. After graduating from school, she decided to move back to the same suburb, stay on the ground floor and start cultivating, taking care of creating her first garden. Iva shared that she has never regretted her decision. The girl who loves gardening every day has reached the age to get married and have children, but with her love for nature, Iva has never stopped trying to plant and garden. Iva said: “I want to teach my two sons from gardening, helping them understand where food really comes from to appreciate, not waste. There is nothing better than enjoying clean produce made by yourself. hand made”. Iva’s gardening space is limited to an area of ​​​​about 30 square meters, plus 15 square meters of greenhouse space she creates to grow fresh vegetables all year round. With a small area, Iva’s garden grows more than 200 kinds of vegetables and fruits. She takes advantage of the small space by planting fruit and vegetable trees in between. “I wanted to make a more versatile garden with as many varieties of plants as possible, but didn’t have the space to do that,” says Iva. The girl who likes new things, likes to experiment, has grown many different plants in the garden. Iva’s greatest passion is growing and breeding tomatoes. To date, she has grown over 1,000 varieties and created 3 varieties of her own tomatoes. Iva said: “I love to watch my family enjoy fresh, clean food picked right from the garden. Gardening also helps me exercise, keeps me mentally alert. My desire is to own the land. to grow more fruit trees for the family, to live a simple life, close to nature”. Currently, Iva connects with other gardening enthusiasts through her personal Instagram. Iva owns an account with more than 25,000 followers. Hoang Dung (translation summary)

Having the first trip with her son in 2016, after 5 years, Ms. Van has explored most of the provinces and cities in Vietnam. “When my son went to university and was busy with work, I still roamed the roads from the South to the North alone. Initially, the journey was 100-200 km long, gradually I could go thousands of kilometers alone. The trips give me many special experiences, the happiness of seeing the beautiful scenery around the country”, Ms. Van shared with me. Zing . At the age of 57, Ms. Van has had many trips to discover beautiful landscapes in provinces and cities across the country. Trips with children Bich Van said that when her son was in 10th grade, he once confided in his mother that he could not absorb the natural sciences, felt like being exiled every day and found himself useless when he did not study well. that subject. He said his biggest interest is drawing and wants to enter the graphic design industry. Listening to that confidant, she only wanted to help her child debug. “Being advised by my friends to let my children have more exposure to nature, see the scenic spots to develop their artistic eyes, I decided to buy a camera and then roam around the countryside with my children, in the countryside, in the countryside and in the countryside. forest, watching waterfall. After those times, I also became addicted to the feeling of driving around the roads to see the scenery,” said the 57-year-old woman. When her son entered university, Ms. Van often went on solo trips. In 2018, her son entered the Graphic Design major of Ho Chi Minh City University of Architecture. After completing the exam, while waiting for the results, the mother and daughter had a trip together. “That trip, I was behind the wheel of my son. Although I carefully warned her not to go into the sand, she still accidentally hit it, mother and daughter fell. He broke his leg, I injured my ankle. At that time, fearing that they would be scolded by their husband for getting injured, the mother and daughter continued to get on the bus to go from Phu Cat (Binh Dinh) to Tuy Hoa (Phu Yen)”, Ms. Van said. Mother and daughter stayed in Phu Yen to rest, recuperate and explore the places here. After a week, the wound was healed, and Ms. Van and her son dared to go home. During the past 5 years, Ms. Van has explored all provinces and cities from North to South. In January 2019, Ms. Van and her son had a trip to Gia Lai – Ninh Binh. During the journey, mother and daughter stopped in Ha Tinh, climbed to the top of Hong Linh mountain and visited Huong Tich pagoda – a famous beautiful temple in Vietnam. After that, the two continued to explore Tam Chuc (Ha Nam), Mua Cave (Ninh Binh), enjoy a variety of local specialties. One of the trips with her son that Ms. Van remembers the most is the 7-day trip to Cambodia by motorbike in 2020. The mother and daughter visited the big temples here and recorded memories. After the Lunar New Year holiday 2021, Ms. Van drove her son back to school in Ho Chi Minh City because she was worried about the complicated development of the Covid-19 epidemic. “On the way, we implement the 5K regulation to prevent epidemics and avoid contact with other people. After taking my children to the place, I ran straight back to Gia Lai by myself.” Currently, her son is a 3rd year student. Recalling the old story, she feels happy to have inspired and motivated him to pursue his dream. “For me, every trip with my child contains many interesting memories when the two of us have the opportunity to share more. I want to be a friend to share everything with, understand my children better. Fortunately, my child also understands her mother’s psychology, often shares personal problems and consults with me,” said Ms. Van. Happy even alone After traveling with her son, Ms. Van is passionate about traveling, likes the feeling of driving alone, traveling on roads throughout Vietnam. Ms. Van is happy that her husband does not have the same hobby, but always wholeheartedly supports her in pursuing what she likes. Before each trip, Ms. Van carefully prepares what she needs to bring, such as food, medicine, phone chargers, and simple car repair tools. She looked up the route with Google Maps, asking locals about places to stay, sights or specialties of the area. The 57-year-old woman hopes to have exciting new journeys in the future. In 2020, Ms. Van has a 2-month trip (from the end of August to October) to the northern mountainous provinces to see the scenery of the ripe rice season. The female backpacker recalled that on this trip, she bought a dog like Mong Coc from the local people. One day when passing the ripe rice area in Hoang Su Phi, surprised by the beautiful scenery, she stopped the car to take pictures. When she got in the car to continue, after a while she realized that the dog was gone. “I turned around a few times to find, unfortunately fell while turning the car, fortunately two local people came to help me up. When it started to get dark, I decided to go back one more round, if I couldn’t find it, I had to keep going. As soon as I returned to the old place, I saw it dragging out into the street, because the neck strap was caught in the grass, so it was too tired to cry. As soon as I saw it, I ran to hug it and cried tears of joy.” During the 2-month trip, Ms. Van also had the opportunity to climb 4 famous mountain arcs. These are Ta Xua (Son La) palaces 26 km long, Ta Chi Nhu palaces 18 km long and Lung Cung palaces 16 km long (Yen Bai), Chieu Lau Thi palaces (Ha Giang). “When I am tired or have trouble along the way, I also wish to have a companion to share, but finding such a person is not easy. In return, when I go alone, I am not tied to other people’s schedules, free to explore at will,” she shared. She said that even though she went on a trip alone, she always received enthusiastic help from acquaintances and people in the places she went through. Telling her own story, she does not expect to be famous or receive praise from others, but simply shares her personal experience, expressing her happiness when she is still healthy enough to go and see many beautiful sights. .

According to the Ministry of Natural Resources and Environment, the current situation of pollution of plastic and plastic waste in our country is very serious, the amount of plastic waste and plastic bags in Vietnam accounts for about 8-12% of the waste. domestic snake. The amount of plastic waste, plastic bags discharged increases year by year, causing serious harm to the ecological environment. Plastic is a compound made to last forever, yet up to 33% of all plastic items, such as water bottles, plastic bags and straws … are used only once and then discarded. According to experts’ calculations, plastic bottles of water have decomposition time after 450-1,000 years; straws (decomposes after 100-500 years), plastic cups (decomposes after 50-200 years), plastic bags / plastic bags (decomposes after 500-1,000 years), diapers / diapers (decomposes after 250 years) -500 years) … An Phu youth join hands to protect the environment Responding to the “Anti plastic waste” movement, all levels and branches in the province have implemented many practical activities. For the education and training sector, up to now, many units have built propaganda and coordination plans to disseminate at the unit, through regular meetings of unions; branch meetings, school council meetings, activities under the flag, extra-curricular activities, extracurricular activities … thereby raising awareness of staff, teachers, staff and students. Limiting the use of plastic waste to protect the environment. Many schools have combined to implement the movement “Small Plan” to collect plastic waste to sell scrap to help students in difficult circumstances. Through that, to educate students about environmental protection awareness and compassion. Many units, schools also collect plastic waste to recycle as school supplies and household activities. Many schools have organized movement activities: contests, skits … with the content “Anti plastic waste”, the risk of pollution of plastic and plastic bags in order to change behavior, proceed to eradicate the habit. Use hard-to-biodegradable plastic bags, single-use disposable plastic products. In order to contribute to sustainable environmental protection, the Department of Education and Training orientates schools to continue implementing education integrating environmental protection into the following subjects: ethics, nature – society, civic education, student study, geography … at appropriate extracurricular activities. Schools proceeded to arrange a separate plastic waste container with other types of waste in the unit for easy collection. On the other hand, educate the habit of restricting the use of plastic waste for members of the unit and students. Continuing to organize propaganda and mobilization of staff, teachers, staff and students to change their behaviors, habits of using disposable plastic products, hard-to-decompose plastic bags, contributing to minimizing pollution. environment, protecting human health and ecosystems. Extensive propaganda about the “Anti-plastic waste” movement for all staff, teachers, staff and students, and at the same time mobilizing relatives to “say no to plastic bags and used plastic products 1” times ”. Organize movements: contests, skits … to change, eventually give up the habit of using hard-to-biodegradable plastic bags, single-use hard-to-biodegradable plastic products. Implement education to integrate environmental protection contents into subjects: ethics, nature – society, civic education, biology, geography … into extracurricular activities suitable to each grade level. , each student object. Limiting the use of disposable plastic products that are difficult to decompose and actively looking for disposable plastic product alternatives in the activities of agencies and units. Encourage each officer, teacher and employee to uphold their sense of responsibility, actively participate in and organize anti-plastic waste activities with specific and practical initiatives and actions. Change habits, say no to disposable plastic products, plastic bags through shopping, living, working, daily labor; using environmentally friendly products instead. Actively participate in environmental protection activities in the place of residence by the smallest actions, such as: sorting, recycling, reusing waste, using raw materials, fuel …

Artwork / internet Pressure and gear shift dynamics Vietnam has been accelerating the process of national digital transformation with the dual goal of developing digital government, digital economy, digital society and forming Vietnamese digital technology enterprises. go global. In which, the education sector is one of the eight priority areas for implementation. In order to adapt and integrate with the 4.0 Technology Revolution, the Education sector in recent years has promoted the application of information technology in teaching, learning and management. Especially, with the impact and unpredictable developments of the Covid -19 pandemic, the rapid implementation of digital transformation in the education sector has become more and more necessary and urgent. The motto “pause to school, do not stop learning” is both pressure and motivation for educational institutions, teachers, students and parents to apply science and technology to maintain the quality of teaching. – learning and governance for students, encouraging students to maintain a continuum of learning. At the same time, ensuring safety, security, and connecting school – parents in the epidemic context still has complicated developments; promote efficient and sustainable operation of educational institutions. This is also an opportunity for educational institutions to apply digital transformation in managing and operating a smart-oriented school. In fact, in the modern educational environment, educational institutions are facing many challenges and facing difficulties in finding a comprehensive digital transformation solution. Now, the need is no longer a single technology solution to perform a certain school activity such as an online teaching and learning solution; a financial management software; a human resource management or data management software of the school … The reality requires that a technology platform, a comprehensive, comprehensive solution, integrating multiple features and suitable for the operating status of the Vietnamese education industry, helps to limit the waste of resources ( finance, human resources, time …) and increase efficiency, productivity. Need a comprehensive solution Dr. Le Anh Son, Deputy Director of the Phenikaa Institute of Research and Technology, University of Phenikaa, said: A term that is being mentioned a lot recently is Edtech, a combination of “education” (education) and “Technology” (technology). Edtech covers all different aspects of education from teaching and learning, educational management, educational communication … which are presented in three main forms: Application of technology in the classroom (facilities classes, tools, teaching materials); applying technology in teaching methods; apply technology in governance. The impact of the Covid -19 epidemic promotes the implementation of online teaching in educational institutions. Many places already know and use free platforms such as Google (with Google Classroom), Microsoft (with Microsoft Teams), Facebook (with Facebook Workplace), Skype, Zoom … However, these software just stop at the level of creating a means of communication and interaction between teachers and students, not yet creating a simultaneous connection with parents – teachers and educational administrators to Improve the ability to administer, support and supervise students. In fact, not many educational institutions have a comprehensive Edtech solution. That said, the Vietnamese digital technology market still has plenty of room to exploit. According to Dr. Le Anh Son, currently a member of Phenikaa Group has deployed the application of the smart school PHX Smart School, integrating two forms of technology application in the classroom and the application of technology in management into one. communication. The highlight of this solution is an intelligent integrated information system; integrating software to support training processes, helping schools to deploy online teaching and learning activities, and sharing convenient video lessons to support more effective learning; integrated online exam system. PHX Smart School also integrates smart route monitoring system, accurate face attendance … automatically connects, updates information quickly to families on student’s status when arriving at school. Actively measure body temperature, monitor the body temperature of objects entering and leaving the campus to ensure the school’s epidemic prevention.

Technology solutions using artificial intelligence (AI) and IoT for smart schools by PHX Educational Technology and Service Joint Stock Company (PHX Smart School) – a member unit of Phenikaa Group has voted as the excellent product / solution of the software, information technology (IT) industry of Vietnam in the field of Education and Training and awarded Sao Khue Prize 2021. The technology solution of PHX Smart School is a centralized management system that is intelligent, connected and linked information from many sources together to create an intelligent integrated information system, combining applications. technology in the classroom and application of technology in management onto one platform; The school focuses on four basic objects of school: student, parent, teacher, and administrator. This solution is researched and developed by Phenikaa Group’s staff and commercial packaging, using AI and IoT to record data, update and notify realtime information to the school. , teachers, parents, ensure information is updated, extracted and reported quickly, fully, at the right time, to the right people. PHX Smart School solution integrates software to support training processes, helps schools deploy online teaching and learning activities, and shares video lectures conveniently to support more effective learning; integrated online testing system, allowing the creation of multiple-choice and marking exams right after completing the lesson, or essay exams marked by teachers and reporting results to students and parents use. This is also an electronic contact book, connecting the school with parents easily through apps on Android and iOs. In particular, PHX Smart School integrates smart route monitoring system, accurate attendance with face … automatically connects and updates information quickly to families about student’s status upon arrival at school. , ensuring safety for students. In addition, this solution also has the ability to actively measure body temperature, monitor the body temperature of objects entering and leaving the campus to ensure the school’s epidemic prevention. PHX Smart School is considered to be a comprehensive smart digital transformation solution for schools in school management in many different aspects, from safe management for students while traveling to school, Identifying and warning of dangerous situations, payment, management of training activities, enrollment, facilities, personnel and other activities of the school … Although only recently launched, PHX Smart School solution has been contracted for implementation, practical application by major schools in Hanoi and Ho Chi Minh City and received many positive reviews. In the coming time, with the support from Phenikaa Group, will inherit advanced technologies and services that have been researched and developed by institutes, research and development centers and enterprises in the ecosystem. Phenikaa, PHX Smart School continues to pursue the goal of digitalization in the field of education, towards becoming the leading technology company in smart solutions for schools in Vietnam and expanding into international markets. In 2021, PHX Smart School’s educational technology solution excellently overcame nearly 300 solutions and services from 161 enterprises and was awarded Sao Khue Award.

Li Yuheng, IBDP Chinese teacher for international courses

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Both the “social division of labor theory” and the “big brother” construction theory are in the past. In modern society, what is needed is a combination of liberal arts and sciences, and integrated talents who can comprehensively use all aspects of knowledge.

Rather than indulging in the unrealistic disputes over the arts and sciences, it is better to think about whether our current education has cultivated children’s ability to face modern issues. The comprehensive educational significance of the liberal arts and sciences is to help students build a variety of frameworks for viewing problems, consider the rationality of solutions from different perspectives, weigh the pros and cons of all parties, and assume their responsibilities.

Recently, the official WeChat account of the central bank published a working paper entitled “Awareness of my country’s Population Transition and Countermeasures”. The paper was written by four PhDs in economics. One of the reasons for the middle-income trap is that there are too many liberal arts students”, causing an uproar.

▲ The central bank’s working paper “Awareness of my country’s Demographic Transition and Countermeasures” puts forward at the end that “we must attach importance to science and engineering education. One of the reasons why Southeast Asian countries fall into the middle-income trap is that there are too many liberal arts students”, which caused an uproar. © Official website of the People’s Bank of China

This view has caused many netizens to discuss the pros and cons of liberal arts students in personal job promotion, social and economic development, and so on. Liberal arts students have a long history of despising each other. There is a saying in “Siege” that “science students look down on liberal arts students”. Under the background of pursuing the development and revitalization of science and technology, science students often occupy a certain high ground, but the right to speak is usually in the hands of liberal arts students. The two sides are divided into camps, you come and I go, arguing against each other. However, are things really so clear-cut?

Not to mention that the economics studied by the four Ph.Ds is regarded as liberal arts in the current discipline classification of most universities. If their aforementioned views are valid, does it mean that the four PhDs in economics themselves are “superfluous”? Just from the current situation and trend of education reform, how do researchers accurately define liberal arts students and science students? Dividing talents into liberal arts students and science students, and judging whether talents are beneficial to national development based on their disciplinary background is worthy of reflection.

▌The current education trend is that the arts and sciences are not divided into subjects

The division of liberal arts and sciences is an education system implemented in some countries and regions. The teaching courses are divided into liberal arts and sciences, allowing students to choose and conduct separate education. In the context of Chinese or the Chinese character cultural circle, the liberal arts (or the full name of humanities and social sciences) refers to the subjects of politics, economics, culture and other related knowledge related to human thoughts; while the sciences are actually “science and engineering” The abbreviation is biased towards natural sciences and technology, where science includes mathematics, physics, chemistry, biology and other natural science subjects. The engineering disciplines include engineering disciplines such as machinery, civil engineering, and architecture. Although it is a collective term, there is a difference between science and engineering. The science subjects focus on theoretical research, and the engineering subjects focus on practical operations. Or in other words, “science trains scientists, engineering trains engineers.”

The sub-discipline of liberal arts and science is a historical product. Lu Xiaodong, the deputy dean of Yuanpei College of Peking University, pointed out: “The ideological foundation of the sub-discipline of liberal arts is Adam Smith’s theory of social division of labor. , It can improve the efficiency of the whole society. The direct reason for the implementation of liberal arts and sciences after the founding of the People’s Republic of China is that the new China fully imitated the era of the former Soviet Union’s “big brother”—the college entrance examination system and the higher education system are also inevitable.”

More than two hundred years have passed since the publication of the book “The Wealth of Nations”, which put forward the “Social Division of Labor Theory”. With the maturity of modern pedagogy, the development concept of putting people first rather than treating people as tools is deeply rooted in the hearts of the people, and the division of arts and sciences has been more and more questioned. The current education system has begun to reform such divisions, such as in the college entrance examination. Cancel the traditional distinction between liberal arts and science.

With the expansion of the pilot reform of the college entrance examination, Shanghai and Zhejiang have no distinction between liberal arts and sciences since 2017; Beijing, Tianjin, Shandong, and Hainan have no distinction between liberal arts and sciences since 2020; Fujian, Hubei, Jiangsu, Guangdong, Hunan, Hebei, Liaoning, Chongqing Starting from 2021, the reform will break the limitations of simple division of liberal arts and sciences, and give students more autonomy in subjects through the “3+1+2” model. It can be said that the direction of the comprehensive reform of the college entrance examination is to abolish the restrictions on the traditional arts and sciences, encourage students to explore personalized learning paths, and cultivate more comprehensive talents.

As far as the IB International Baccalaureate Organization course I teach, the academic training at the high school level also does not simply distinguish the characteristics of students’ liberal arts and sciences, but requires students to choose six specific courses from six subject groups for research. The subject groups are language and literature (mother tongue), language acquisition (second language/foreign language), individual and society (such as history, economics, philosophy, etc.), science (physics, chemistry, biology, etc.), mathematics, and art. Taking into account the characteristics of different individuals, students can choose an additional course in the first five subject groups to replace the art course.

This kind of curriculum is similar to the elective mode of American College of Arts and Sciences, aiming to cultivate students’ comprehensive ability. In order to open up students’ understanding and knowledge of different disciplines, TOK Theory of Knowledge will guide students to reflect on the nature of knowledge and explore how humans obtain knowledge that we take for granted (how we know what we claim to know).

▲ The picture shows the IBDP International Baccalaureate Organization’s pre-university curriculum framework. © Author’s picture

In fact, before the division of liberal arts and sciences in middle schools, many majors were already integrated in liberal arts and sciences when enrolling students, such as journalism, economics and law (where the four Ph.Ds are located) and so on. For some traditional liberal arts majors, practitioners have realized the significance of interdisciplinary research and study for the cultivation of compound talents.

Taking the School of Journalism of Fudan University as an example, the “2+2 undergraduate teaching and training reform” implemented in 2018 allows undergraduates to rely on eight majors including computer information technology for wide-caliber training in the first two years, and enter the training of journalism and communication in the next two years. , So as to better adapt to the needs of the current development of the news dissemination industry. It is conceivable that a news talent who is good at new media technology and data analysis cannot be simply defined as a “liberal arts student”. Economics requires not only the use of a large number of mathematical tools for data analysis, but also a series of traditional “liberal arts” content such as consumer preferences, macro planning, and information feedback. Not to mention the current minor and dual degree policies provided by the university, allowing students to cross the boundaries of liberal arts and sciences and learn what interests them outside of their majors.

▲ “Two Cultures” is the first part of an influential speech delivered by British scientist and novelist CP Snow in 1959. In the same year, it was published as “Two Cultures and Scientific Revolutions” in book form. The main argument in the book is that science and humanities, which represent “the intellectual life of the entire Western society,” have been divided into “two cultures”, and this division is the main obstacle to solving world problems.

▌Art and science sub-subjects do not meet the needs of realistic problem-solving

Under the modern background of diversified demand for talents and encouragement of individualized development and training of students, the simple division of students into liberal arts students and science students, and even the judgment that “the liberal arts students misunderstood the country” has already ignored the context of the times. As mentioned earlier, both the “social division of labor theory” and the “big brother” construction theory are in the past. In modern society, what is needed is a combination of liberal arts and sciences, and integrated talents who can comprehensively use all aspects of knowledge.

The current world is facing unprecedented changes, especially when the shadow of the new crown pneumonia epidemic still looms over the world. The work and lifestyle of billions of people have changed, and the global economic recovery is still full of uncertainties. Problems such as medical support, drug R&D and distribution, accurate transmission of information, the impact of the epidemic on the economy and the intensification of the gap between rich and poor in society, racial conflicts and even conflicts caused by the reduction of living space are not a single traditional liberal arts or science knowledge that can be easily resolved. of.

Take the recent vaccination issue as an example. The development and experimental production of medical vaccines are based on scientific knowledge, and the promotion and management and distribution rely on language and social science methods. Individuals’ fear and rejection of vaccines cannot be resolved automatically by the experimental data of vaccines, and they need to be communicated and persuaded through empathy cultivated in the humanities.

Similarly, the progress of global epidemic prevention cannot be automatically succeeded only through the sales of pharmaceutical companies’ products, but also through coordination within the country and mutual assistance and cooperation between countries to ensure the fair distribution of vaccines. It can be seen that in solving problems, the social humanities and the science and engineering experimental disciplines are not originally opposed or the relationship between two alternatives, but to cooperate to achieve their goals.

▲In solving problems, the social and humanities and the science and engineering experimental disciplines are not in opposition or an alternative relationship, but work together to achieve their goals. © BW Education

▌What kind of people and abilities should be cultivated by education?

Rather than indulging in the unrealistic disputes over the arts and sciences, it is better to think about whether our current education has cultivated children’s ability to face modern issues.

In the current era of high-speed information, when the boundaries of knowledge continue to expand, global challenges are everywhere. In education, it is better to cultivate students’ “meta” ability to analyze problems, solve problems, and express effectively than masters of liberal arts and sciences. Specific knowledge is more important.

When children are studying science subjects, the teacher no longer keeps an eye on test scores, repeats exercises, and strengthens the application of formulas in different exercises, but allows students to train their thinking methods on the basis of knowledge and guide them to face For complex problems, transfer the experimental methods you have experienced in scientific learning, such as variable control and observation, and refine seemingly indissoluble complex problems into manageable modules, so as to think one by one and break each one. Maybe this is the case. The meaning of science learning.

Students can and must experience scientific experiments in person to truly appreciate the simple and orderly scientific process: observing phenomena, asking questions, setting hypotheses, testing hypotheses, and sharing results. Learn what is evidence-based, scientific thinking and logic. In the cycle, human cognition is constantly updated.

However, in the process from analyzing problems to solving problems, especially when making decisions, the data and facts contained in scientific discussions should not be the only yardstick. Even the efficiency of input and output in economics is not the entire decision. According to the basis, it is also necessary to take into account the ethics and humanistic care cultivated by the liberal arts.

Taking the discharge of nuclear waste water from the Fukushima Daiichi Nuclear Power Plant into the sea as an example, the report submitted by TEPCO to the World Atomic Energy Agency (IAEA) included deep underground pumping, mortar solidification treatment and then burial, electrolysis, evaporative release, The cost of these five plans for discharging into the sea ranges from tens of billions of yen to hundreds of billions of yen. In contrast, discharging the sea only requires a few billion yen. If we do not learn from the historical nuclear accidents of the United States, the Soviet Union and other countries, and do not consider the safety of marine life and the human rights of citizens, and only make this choice from the perspective of price, it will inevitably bring about possible nuclear pollution and certain international tensions. More far-reaching issues. The comprehensive educational significance of the liberal arts and sciences is to help students build a variety of frameworks for viewing problems, consider the rationality of solutions from different perspectives, weigh the pros and cons of all parties, and assume their responsibilities.

▲ The comprehensive educational significance of the liberal arts and sciences is to help students build a variety of frameworks for viewing problems, consider the rationality of solutions from different perspectives, weigh the pros and cons of all parties, and shoulder their responsibilities. © BW Education

Some people may say that thinking about issues forward and backward will lead to hesitation, indecision, delay in making decisions, and missed opportunities for action. But this is exactly what scientific disciplines can strengthen the balance. It can help people make decisions when information is uncertain. New scientific theories always require new experimental designs for continuous testing, and creating new experiments can often activate original cognition, improve theoretical connotations, and extend more experiments in the future to help us understand current problems.

Science is precisely the process of setting models, making decisions, and constantly improving on the basis of inadequate information. Just like the choice when life is at a fork in the road, no one can fully grasp the information, but if the individual can master the analysis and action, reflect on the improvement Ability, face every choice with a positive attitude, so you don’t have to worry about one step wrong or wrong step. This is scientific literacy and scientific mentality.

In addition to individual choices, important decisions of companies, society, and the country often require collective decisions. At the same time, many decisions involve multiple interests, and any decision must have its beneficiaries, losers, and cost payers. Then, how to weigh the interests of all parties and how to persuade different people to compromise with each other to achieve the greatest common divisor. It will inevitably test the individual communication and expression skills cultivated by the humanities, the empathy and coordination of the interests of all parties.

We often agree that the training basis of the former lies in the reading and writing of language and literature subjects. Through studying various writing methods and content, students explore their expression effects, thereby improving their accurate expression level. The latter needs to broaden one’s horizons and perspectives and achieve diversity and tolerance through reading in history, politics, and literature.

However, we ignore that the quantitative thinking and argumentation methods that scientific disciplines value can also help to improve the individual’s ability to communicate and persuade: how to use quantitative data to analyze and persuade others to accept their opinions? How to distinguish the validity of the argument and avoid selective data use or imperfect logical chain? How to explain the benefits and costs of all parties reflected in the data? If researchers can develop such abilities in the process of receiving liberal arts education, they will not easily come to the conclusion that “one of the reasons Southeast Asian countries fall into the middle-income trap is that there are too many liberal arts students”.

*Welcome, the submission email is guancha@nandu.org.cn; this article has been added, and the excellent message will have the opportunity to get a book of (Purui Culture Communication).

Original title: “Artistic students or science students, which one is the direction of education and training?” 》

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At the forum site, Tencent Education demonstrated its complete set of solutions for basic education, featuring AI + big data. At the same time, Tencent Education released the HP-Tencent Education Smartbook, China’s first in-depth customized smart education computer based on the Linux system, jointly created by HP, Intel, and Kirin. In addition, the “Tencent Education City Partner Program” was announced at the scene-that is, to recruit partners in the basic education industry from the whole society. Based on Tencent Education’s products and programs, with prefectures and cities as the unit, the government, education departments, To provide services to customers such as primary and secondary schools, it plans to develop 30 strategic cities, 50 partner cities, and build 100 top 100 schools.

(Signing Ceremony of Tencent Education City Partner Program)

Zhang Li, Secretary-General of the National Education Advisory Committee, Wang Qiong, Professor of Peking University School of Education, Zhou Jianshe, Director of China Language Intelligence Research Center, Zheng Lanzhen, Director of Nanhai District Education Development Center, Foshan City, Lu Dongmei, Director of Education Information Department of Tianjin Heping District Teacher Development Center, Tencent Wang Tao, Vice President of Cloud and Tencent Education, and Li Xuechao, Vice President of Tencent Smart Products and Vice President of Tencent Education, attended the forum.

Science and technology become an accelerator for the development of basic education, boosting the modernization of education

In the era of education informatization 2.0, the use of information technology to promote the innovation and development of basic education has become an important measure to realize the modernization of education.

At the forum, Zhang Li, secretary general of the National Education Advisory Committee, gave a video speech on the “Trends of China’s Education Modernization from the 14th Five-Year Plan Period to 2035”. Zhang Li believes that during the 14th Five-Year Plan period, in order to build a high-quality education system, it is necessary to strengthen the direction of socialist school running, grasp the key points, form a joint force, build the foundation of the education system, adapt to the new development pattern, deeply participate in innovative development, and focus on Make up for shortcomings, innovate and standardize service formats. It is even more necessary to make use of the advantages of online education, improve the lifelong learning system, build a learning society, and promote the all-round development of people. The intervention of the Internet and artificial intelligence has opened a new phase of reshaping education and learning formats.

(The Secretary General of the National Education Advisory Committee Zhang Li delivered a video speech)

Professor Wang Qiong of the School of Education of Peking University further analyzed the educational reform caused by artificial intelligence + education. In her view, smart education is not the same as smart education. We need to use technology to simulate more scenarios, create a richer learning experience, help cultivate students’ thinking ability, problem-solving ability, and traction, and turn our students into qualified talents who will adapt to the society in the future.

(Professor Wang Qiong of the School of Education of Peking University delivers a keynote speech)

“Disciplinary intelligence is the direction of intelligent education,” Zhou Jianshe, director of the China Language Intelligence Research Center, affirmed the value of technology in intelligent teaching. He said that taking Chinese as an example, Chinese is the foundation of various disciplines, and composition intelligence training is a comprehensive training to improve the knowledge and literacy of Chinese. The intelligent processing of Chinese knowledge and literacy requires theoretical guidance and technical support.

(Zhou Jianshe, director of the Chinese Language Intelligence Research Center, delivered a keynote speech)

To be a digital assistant in the industry, Tencent Education launches a comprehensive solution for basic education

In 2021, the “Two Sessions” and “Government Work Report” pointed out that the focus of education work is to “develop fairer and higher-quality education.” Starting from the positioning of digital assistants, Tencent Education continues to unite the industry ecology to promote the overall improvement of smart education.

Wang Tao, vice president of Tencent Cloud and vice president of Tencent Education, pointed out that in the field of basic education, there are three directions that need to be focused on: the refinement of education governance, education inclusiveness, and personalized teaching and learning. In this process, technology will still become an important boost.

Wang Tao said that in the past year or so, Tencent Education has focused on the core pain points and needs of basic education in the in-depth running-in with colleagues in the education industry, continuously consolidating products, technologies and services, and working with outstanding partners in the industry to focus on educational wisdom. Scenarios such as integrated management, scientific decision-making, examination and teaching, artificial intelligence education, teacher informatization literacy improvement, and learning science have precipitated richer and more mature product solutions.

(Speech by Wang Tao, Vice President of Tencent Cloud and Vice President of Tencent Education)

Pan Hongyan, general manager of Tencent Smart Education, introduced the uniqueness of this set of solutions at the scene. Tencent’s basic education solutions jointly launched by the middle and Taiwan with AI big data as the bottom layer and the integration of ecological enterprise services, focusing on teaching, examination, and management In key scenarios such as, home school, teacher development, etc., WeChat applets and enterprise WeChat are used as corporate entrances, and mobile phones, computers, tablets, and desk lamps are used as terminals to provide users with finely tailored services. Let teachers become the main body of education innovation, and allow education managers to implement more precise policies to stimulate the vitality of education. At the same time, based on its 1.2 billion user ecological connection capabilities, Tencent Education will provide a complete solution with its ecological partners, and fully serve the education authorities, schools, classes and families through more vertical and refined products and services.

(Pan Hongyan, general manager of Tencent Smart Education delivers a keynote speech)

Zhai Donghai, general manager of Tencent Smart Education Operations, further elaborated on the solution. Among them, it is worth noting that Tencent’s comprehensive solution for basic education combines the technology of AI and big data with the core scenarios of education. For example, based on Tencent’s deep accumulation in the audio and video communications field for more than 20 years, as well as the excellent performance of Tencent Conferences in responding to high concurrency during the epidemic, combined with Tencent’s smart campus related capabilities, it has launched a solution that fully meets the requirements of the “three classrooms” .

In addition, for exam scenarios, Tencent Education also launched an AI exam solution. Based on AI technology and data capabilities, it assists in the informatization of exams in subjects such as English listening and speaking, physical and chemical experiments, and physical education.

Among them, based on the oral AI ability, the whole process service of English listening and speaking test and intelligent machine scoring are provided to improve students’ language expression and application ability, and help improve the quality of English test and teaching. In the subject of physical and chemical biology experiment, based on the ability of information-based scoring and intelligent technology, a full-process experimental examination platform is provided to help improve the ability of subject experiment operation. In physical education, based on data analysis and video AI capabilities, a one-stop full-subject physical examination platform is provided to help students monitor physical fitness, improve motor skills, and develop healthy physical fitness.

It is worth mentioning that the Tencent Education AI exam solution can be traceable throughout the entire process, which also saves a lot of management costs for the education authorities.

(Zhai Donghai, general manager of Tencent Smart Education Operations, delivered a keynote speech)

In teaching practice, what changes did Tencent Education products bring to classroom teaching? According to Lu Dongmei, director of the Education Information Department of Tianjin Heping District Teacher Development Center, Heping District uses the smart campus platform and short video resources to achieve the most efficient and in-depth innovative application of the “Feynman Learning Method”, allowing responsible teaching scenarios to be realized. At the same time, the learning card developed by Heping District using big data can collect a large amount of data in classroom teaching interaction. These data will be deposited in the database to realize the connection between the data in the classroom and the data of self-learning after class. In addition, big data is also used to help teachers improve classroom teaching efficiency.

(Tianjin Heping District Teacher Development Center Education Information Department Director Lu Dongmei made a theme sharing)

Zheng Lanzhen, director of the Nanhai District Education Development Center, Foshan City, Guangdong Province, shared the exploration and practice of students’ English reading literacy training based on Tencent English. The Nanhai District Primary School will start the construction of a demonstration area in 2019. Through the reconstruction of teaching materials and learning materials, the unified compilation of teaching materials and the integration and sharing of online and offline resources are realized, and an online English reading literacy training model based on the English master is carried out. Tencent English has promoted the reform of English classroom teaching in Nanhai District, gave birth to a new ecology of English classrooms, and constructed a teaching method that integrates online and offline. Mr. English has not only reengineered the English teaching process in Nanhai District, but students have also formed a learning method using IT as a cognitive tool.

(Zheng Lanzhen, Director of Nanhai District Education Development Center, Foshan City, Guangdong Province, made a theme sharing)

Continue to promote basic education reform with technology, Tencent Education releases urban partnership plan

According to data, after several years of development, Tencent’s basic education-related products and services have served more than 1,000 provincial, municipal, and county education authorities across the country, landed more than 100,000 smart campus benchmark schools, and benefited more than 400 million teachers, students, and parents. . Adhering to the “open and win-win” mentality, Tencent Education will continue to cooperate with various partners in the education ecological chain to provide education managers, schools, teachers, students, and parents with systematic software and hardware products and solutions to help education. Development in the direction of higher quality.

More and more students and parents feel the convenience and efficiency brought by “AI+education”, but there are still many pain points in the process of intelligent teaching, such as the lack of professional teaching software systems, the lack of good learning resources, and the professional Lack of learning equipment, etc. In response to these problems, Tencent Education hopes to find a way to solve problems through technology-driven and ecological collaboration, and cooperate with ecological partners to create a set of smart education solutions that integrate software and hardware, including HP Smart Education Notebook and MagicPie Smart Electronic Paper, and AILA smart work light X1. In response to the current situation of vacancies in professional intelligent teaching equipment equipped with domestic operating systems, at the forum site, Li Xuechao, vice president of Tencent Smart Products and vice president of Tencent Education, announced that Tencent Education released the first domestic Linux-based system jointly created by Hewlett-Packard, Intel and Kirin. The customized intelligent education computer-HP-Tencent Educational Smartbook, improves the quality of teaching and learning in terms of education scenarios, personalized learning, and open learning.

“At present, the integration of technology and education is accelerating. The difficulties in the industry of’AI+education’ are not just technological breakthroughs, but also a deep understanding of the educational environment. Only an educational concept that is compatible with the educational environment can create a more advanced technology based on technology. Good educational product.” Li Xuechao said. In the future, Tencent Education will also work with hardware partners to provide more diversified hardware learning terminals for the market, and combine with partners in the content field to provide users with richer content and more refined services. In addition, Tencent Education will also involve high-quality channel partners and develop more exclusive channels for education to enrich its tentacles and perceive the actual needs of first-line users.

(Li Xuechao, Vice President of Tencent Intelligent Products and Vice President of Tencent Education, delivered a keynote speech)

In order to continue to contribute to the reform and construction of basic education, Xu Yongqun, general manager of Tencent Education Operations, announced the release of the “Tencent Education City Partner Program”, recruiting partners from the basic education industry from the whole society, planning to develop 30 strategic cities, 50 partner cities, and build new ones. 100 top 100 schools. The city partner plan aims to invite and recruit education industry partners from the whole society. It mainly faces the second and third tier cities, forms a city partner alliance, and builds an open platform, based on Tencent Education’s products and industry solutions, to operate Supported by the implementation of service partnership partners, we will be a digital assistant for the government, the Education Bureau, and primary and secondary schools in technology + education, and jointly build a technology + education ecosystem.

(Xu Yongqun, general manager of Tencent Education Operations, released the city partner plan)

In addition, the forum also held the Tencent Wisdom Education Application Demonstration Zone and the demonstration school award ceremony. Heping District of Tianjin City, Nanhai District of Foshan City, Qingzhou City of Shandong Province, Zhanjiang City, Yantai City Education Bureau Development Zone, Chang’an District of Xi’an City, etc. were awarded “Tencent Wisdom Education Application Demonstration Zone”, Wenyuan Middle School of Zhuhai City, Changzhou City Wujin Qingying International School, Yueyangdao Primary School in Heping District, Tianjin, Union Bilingual School in Qingpu District, Shanghai, and Tianjin No. 19 Middle School won the title of “Tencent Wisdom Education Application Demonstration School”.

The Secretary of the Can Tho City Party Committee presents souvenirs to the US Consulate General in Ho Chi Minh City. The Secretary of the Can Tho City Party Committee said that the city is very interested in and wants to connect with leading scientists in the United States to build comprehensive and long-term solutions and plans to respond to climate change. At the same time, the Consulate General would like to connect potential investors in the renewable energy, education and health sectors of the United States to explore opportunities for investment cooperation and encourage the programs and projects of the United States are deployed in the city, increasing regular cooperation activities between the two sides. Ms. Marie C. Damour thanked the leaders of Can Tho City for the solemn reception and expressed her impression on the creative learning spirit of Vietnamese students and wished the two sides would have cooperation in resource development. human resources of Vietnam in general and Can Tho city in particular. According to the Consul General, the United States has strengths in many fields such as: energy, health, infrastructure development … Based on the potential and development orientation of Can Tho City, she believes in cooperation. cooperation between the two sides in the future and the diplomatic relationship between the US and Can Tho city is expected to develop.

Top 8 digital transformation trends in education (Image: FOW) 5. Incorporate IoT-GSI into a school environment Incorporating IoT-GSI into a school environment (Image: Built In) In the age of ‘smart’ devices, the Internet of Things or IoT can be found with increasing popularity in our lives. Not just smart phones, technology makes everything from plugs, sockets to remote controls “smarter”. In education, this trend has begun to help connect schools and students in a whole new way. On one level, the IoT can benefit educational campuses by helping schools improve security and comfort features while keeping costs under control. Smart devices will help the school provide the best learning experience for students. For example, smart devices will control and adjust the most suitable air-conditioning temperature, or automatically adjust the lighting system to bring the best light for students. IoT can also help schools stay connected with students, helping students better track their progress. Monitoring students also helps teachers know when students are off. For preschools, this information can be used to let parents know if their child has an unexpected absence and provide better safety and communication about the issue. 6. Security on digital devices Security is extremely important in today’s tech age (Image: Forbes) With technology rapidly becoming a key feature in the daily lives of students and teachers, security has become another essential trend in the digital education revolution. Schools collect a lot of information about students, from personal data to their scores. This information should be strictly confidential. Schools need to ensure that they have a secure means of allowing students to submit personal information. This becomes even more important in cases where students can take tests or assessments online. Security breaches can be damaging to individuals and organizations in general, making them a key priority and trend throughout the digital transformation process in education. 7. Digital Citizenship Students need to know how to interact online in a polite and civilized way (Image: OLC) Since these digital transformation trends have affected students in many different ways throughout their lives, students need to know how to interact politely and civilly online. This is similar to how students learn to be professional in an office setting. Schools have begun to recognize this importance, and teaching students to follow the principles of digital citizenship has become an increasingly important trend. When educating students to become a good digital citizen, schools empower students to take full advantage of technology. To see the best results from digital citizenship instruction, organizations should aim to make it part of the culture for both students and teachers. These guidelines guide people to behave properly when studying online, which can help students succeed in their classes and in professional settings. 8. Big Data Big data (Photo: Industrial IoT) Schools have long gathered a lot of information about their students, including their demographics, grades, and grades. Big Data gives them the opportunity to take this information further and use it to better understand the student learning process. Big Data helps track large amounts of data, uses algorithms to find useful information about students quickly. This includes convergence of many different data sources. Schools may have gathered a lot of useful information about students in the past, but over time it can be “forgotten”. Big Data will help schools solve that problem, thereby being able to manage their students more closely. Big Data’s ability to synthesize and analyze data will bring a number of benefits to the school such as: Completion of each student’s program, finding outstanding students in specific fields. etc .. The change towards a modern, digital world has had a significant impact on education. Schools in many countries have begun to recognize that technology can provide them with a number of new benefits and strategies for educating their students more effectively. It is expected that in the near future, digital transformation will be widely applied in schools around the world.

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With technology and traffic in hand, Internet giants have the inherent advantages of entering education. With their unique trump cards, how can Ali, Byte, Huawei, NetEase, and Tencent play in the education industry?

1. Taobao education e-commerce platform builds a bridge between education and training institutions and consumers

In June 2020, Taobao Education released the “100 Million Freshman Program”, which will help more than 1,000 educational training and knowledge-paying institutions acquire more than 100,000 new students in the next three years. “Now 9 months have passed, and the first year goal has been completed ahead of schedule. At the same time, the average number of merchants entering Taobao Education every month in the past year has reached 1,300, which is 30% more than the initial stage of the epidemic. The supply and demand for knowledge are being matched on the platform at a high speed.” Taobao Education Operations Director Ye Ting shared.

Taobao didn’t get involved in education only last year. As early as 2013, Taobao launched Taobao classmates, teaching and training institutions can live teaching on Taobao classmates platform. In 2015, Taobao classmates changed its name to Taobao Education. However, even though Taobao Education relied on the country’s largest e-commerce platform at that time, it did not make any big moves.

Until March 2020, the epidemic forced the online transformation and upgrading of education and training institutions. Taobao Education Department was formally established, and Taobao began to make great efforts in online education. In addition to the epidemic, why did Taobao Education reorganize its organizational structure and start strong operations, and how can it achieve brilliant results within a year?

Relying on Taobao Tmall’s over 900 million monthly active users, Taobao Education has a natural traffic advantage. Moreover, users are not unfamiliar with purchasing educational products on Taobao. Taobao has a large number of educational physical products. Behind the purchase of review materials for postgraduate entrance examinations is actually the needs of users for postgraduate entrance examinations. Therefore, Taobao Education does not start from zero, but only needs to “completely integrate the previous consumer label and learning label, so that the two groups become one group.” It may also be one of the reasons why Taobao has quickly entered the education field by opening up physical and virtual consumer groups.

Huang Lei, general manager of Taobao Education Department, defines Taobao Education as follows: “Knowledge is a very immersive and continuous learning, which can better enhance the stickiness of Taobao users (consumers) on Taobao; knowledge categories can Increase user activity.”

If it is said that its own traffic foundation and education scene are the confidence of Taobao’s entry into education, then Taobao Education’s comprehensive service platform for education and training institutions and consumers is a catalyst for fruitful results in the past year.

From operations, live broadcasting to marketing, Taobao Education empowers educational institutions with several e-commerce unique tricks. In terms of course release, Taobao Education has launched a light classroom mini program. Education and training institutions or knowledge-paying businesses can publish courses and pay for knowledge in the background through the mini program. Taking advantage of the content advantages of the courses, live broadcasts and short videos are also used by educational institutions to bring goods. One hour before the double eleven pre-sale last year, 44% of people bought online courses from Taobao live broadcast rooms, and famous teachers took courses became a trend.

In response to the possible funding problems of small and medium-sized institutions, Taobao also provides financial solutions: “Merchants can apply for SME revolving loans provided by online commercial banks to reduce the difficulty of loans and solve the cash flow problems of institutions.”

“Taobao Education has a dedicated service business group. If any business has a problem in the group, you can get feedback and solve it immediately, which is very convenient.” said Xu Zulu, founder of Jiuming English.

On the consumer side, Taobao Education also made a lot of effort. In order to provide consumers with more secure services and fully meet the needs of consumers, Taobao Education launched an initiative to learn with confidence on the first anniversary of the Customer complaints, order ratios, refund intervention rates, etc. are all included in the evaluation system, and data indicators are used to force organizations to improve service capabilities and after-sales capabilities. It provides multiple guarantees from the four dimensions of course quality, logistics service, payment service, and after-sales service, so that consumers can feel at ease to experience high-quality courses, and in a true sense “choose and learn with confidence”.

2. Dingding Education’s new infrastructure helps inclusive education

In 2020, Dingding will change slogan to “make work and study easier”, which is evident in its determination to accelerate the layout of education. The data also shows that DingTalk’s efforts over the past year have achieved remarkable results. On January 14, 2021, at the DingTalk 6.0 release conference, DingTalk officially announced that DingTalk has served more than 210,000 schools, 7 million teachers and 140 million student users.

Dingding did not only start catching up with the high-speed train of online education during the epidemic. As early as March 2019, DingTalk released its exclusive version “DingTalk Future Campus” for schools. The purpose is to help schools achieve a comprehensive digital transformation through five aspects: organizational online, communication online, collaborative online, business online, and ecological online. Create the school’s own digital operation and management platform.

Chen Hang, CEO of Alibaba Dingding, once said that Dingding was originally developed for SMEs to work online, but noticed that many users in the education field also have corresponding needs, so they also launched corresponding products. But this is by no means the only reason for Dingding into education.

In June 2016, the “Thirteenth Five-Year Plan for Education Informatization” mentioned that the phenomenon of “two skins” between informatization and education and teaching still exists, and the application motivation of teachers, students and education administrators needs to be further stimulated. It is common for many schools to ignore the safety of construction, the hardware to ignore the software, and the data collection to ignore the data maintenance.

In April 2018, the Ministry of Education issued the “Education Informatization 2.0 Action Plan”. National documents show that while educational informatization has become the general trend, there are still many problems. Therefore, relying on Alibaba Cloud’s underlying capabilities and technical support, DingTalk has proposed its own solutions for education informatization.

Entering the door of online education a year earlier than the epidemic, Dingding has more buffer time to fine-tune the layout of new education infrastructure. Aiming at the entire process of education, DingTalk has launched a complete digital solution. With the help of digital technology, DingTalk has helped to achieve inclusive education in all aspects.

For education authorities, DingTalk launches the bureau’s school home management service platform. The district and county education bureaus can use the digital cockpit function to understand the operation of all schools in the region. Teachers’ version of DingTalk is launched for teachers, and the most commonly used by teachers More than a dozen functions are grouped together on the “Teacher’s Workbench” to gather the teacher’s daily work. Teachers can publish homework, take classes online, count class information or issue notices with just one button operation on the workbench, completing most of the teaching, teaching and research work in one stop.

In response to the repetitive tasks of teachers’ daily correction of homework, DingTalk has also released an AI-modified homework product to reduce the burden of teachers’ repeated correction of homework; in order to solve the problem of sharing accounts between parents and children, Dingding has launched a “student number”, which students use. The account login DingTalk will enter a pure version of the operation interface, and parents can choose to turn on and off some functions of the student account.

In addition, DingTalk and Alipay jointly launched the education version of the “Spring Thunder Plan”, which will fund 5,000 schools, 1,000 education and training institutions and 100 education bureaus across the country for digital construction.

In the process of Dingding’s education, it has always been adhering to the concept of promoting inclusive education through digital technology. With the help of digital technology, Dingding not only sinks high-quality curriculum resources into the city, but also helps public schools and teaching and training institutions to improve the level of digital management and promote the reform of teaching models. Committed to becoming a digital and intelligent education service platform in China, DingTalk will also go further in the layout of digital inclusive education.

3. Tencent multi-dimensional efforts to build a smart education system

In May 2019, Tencent launched the education brand “Tencent Education” for the field of smart education, focusing on the to B market and positioning it as a “digital assistant” for the upgrading of the education industry. Tang Daosheng, senior executive vice president of Tencent, said that Tencent Education will provide connections, management, systems and other capabilities for individuals, schools, teachers, and education departments, and use unified connections and interfaces to serve as a smart upgrade assistant for the education industry.

During the 2020 epidemic, Tencent, which is committed to becoming the “most respected Internet company”, actively participated in the construction of smart education, and promoted the fairness, personalization and wisdom of online education through technology. In 2020, as a technical supporter and cloud resource provider, Tencent Education has created a cloud service, teaching platform, information management, teaching AI, and interactive classroom SaaS for the diverse and individual needs of different regions and different groups of people. A series of solutions for schools, teachers, students and parents to choose freely. In the whole year of 2020, Tencent Education helped 3 million+ teachers start classes, served 1,000+ education departments, landed more than 100,000 smart campuses, and guaranteed 100 million+ teachers and students online learning.

Looking back further, Tencent has been investing in the education industry since 2014. The investment track includes K12, vocational education, quality education, language training and early childhood education, etc., and most of the education and training institutions invested by Tencent are in various competitions. Dao’s head brands, such as Ape Guidance and New Oriental Online for online K12 training, VIPkid for online one-to-one, early childhood education for babies to play English, and 100 words for English learning.

In addition, Tencent also has its own education business, involving subdivisions including the child English enlightenment product Tencent Happy Mouse English, K12’s penguin tutoring and English master, higher education new engineering and online education platform Tencent Classroom.

Tang Daosheng, senior executive vice president of Tencent, once said that the integrated education brand Tencent Education “will use connectivity, content, and social responsibility to help the education industry.” Based on cloud computing, big data and artificial intelligence, Tencent Education today will still be committed to promoting education informatization and education intelligence.

Four, byte vigorously works miracles

On October 29, 2020, ByteDance announced the launch of a new education brand “Strong Education”, which will undertake all educational products and businesses of ByteDance. In February 2021, Dali Education announced that it will recruit 10,000 people in the next four months. This recruitment covers multiple positions in teaching, research and teaching, R&D, operation, product, and design. After this round of recruitment, the number of employees of Dali Education will be There will be more than 20,000 people. The education field is becoming one of byte’s strategic focus.

In terms of layout education, BYTE has full strategic determination. In 2019, Chen Lin, the former CEO of Toutiao, began to take charge of the education department of ByteDance and announced “All in Education”. In March 2020, the founder Zhang Yiming specifically mentioned in the internal letter of the eighth anniversary of the establishment of ByteDance that the education business will be his key business direction, and proposed that “the education business must have fundamental innovation.”

On March 20, 2021, on the ninth anniversary of the establishment of Bytedance, Zhang Yiming put forward in his internal letter that “do not rely on shortcuts, use less leverage”, emphasizing that product creation requires broad imagination and constant patience, and should not be overly dependent. Methodology. Byte’s ambition is even embodied in the name of the education brand-Vigorous Education is named after Zhang Yiming’s belief in “Strive for Miracles”.

The traditional view is that education is a slow industry. Only by constantly improving the quality of courses and putting effort into teaching and research can we build a high-quality brand. ByteDance is patient enough to do education. Dali Education CEO Chen Lin once said: “Education business will not be considered profitable within three years.”

In addition to determination and patience, BYTE also has a fundamental advantage in education-the power of organizational culture. Chen Lin believes that “Byte pursues high talent density, internal information flow, and context not control; encourages different functional lines to collide, cross-border, and collaborate to generate innovation on a larger scale; adhere to user orientation. These are ByteDance’s unique pragmatic romanticism is also the underlying support for the rapid development of many of our businesses.”

Holding the trump card, Byte accelerates its pace in the education field. At the press conference of the Vigorous Education brand, Chen Lin said that not only after-school tutoring, but also school education and family education are very important. Inside the school, outside the school, and at home, BYTE’s layout in the education field is fully expanded from these three directions.

For school education, Byte has invested in Big Data, AI, Xiaoyang Education, and Minerva, an innovative university; for family education, ByteDance focuses on smart education hardware, and expects to use hardware products to complete the online line of learning scenarios Link. The first smart education hardware product “Dali Smart Homework Lamp” was released on the same day as the Dali Education brand. This product combines smart tutoring with desk lamps and is mainly used in children’s homework scenarios. For out-of-school tutoring, GOGOKID and Guagualong have been launched. , Qingbei Online School, Kaiyan English and other products, the business covers Pre-K, K12, adult education and many age groups.

5. Huawei Technology Empowers Education

In April 2020, the Huawei Education Center was launched with Huawei MatePad, gathering a number of head education applications and many educational resources. Based on technical advantages and multi-scenarios and multi-terminal traffic entrances, Huawei Education Center is committed to forming a model of cooperation across the industry chain from content resource aggregation, content productization, and content distribution, and gradually builds an open education content ecology. Education industry partners work together to provide Huawei end users with a better educational service experience.

Huawei’s education layout is characterized by the simultaneous development of education cloud construction and consumer business, with a selling mindset. Huawei Education Center will help developers build product-dimensional marketing and activity capabilities through openness + support, and maximize developer value. Comprehensively help users plant grass before, during and after learning, help educational partners to efficiently distribute high-quality content to target users, and jointly build a closed-loop education business ecosystem.

In order to deeply empower cooperative brands and build a more complete education content ecology, starting from September 29, 2020, Huawei Education Center will launch an exclusive incentive program for partners-the Sparkle Star Program, through technology access incentives and the number of courses. There are two ways to provide Huawei App Market Yaoxing Traffic Voucher and Huawei Education Center exclusive traffic to partners who meet the incentive conditions.

Since its release on September 29, 2020, Yaoxing Spark Program has supported cooperative brands in multiple dimensions through exclusive incentives, and has attracted 33 educational partners such as Nano Box, BabyBus Nursery Rhymes, Onion Academy, Youdao Premium Classes, and Quasi-Question Bank. Participate and help partners achieve a certain incremental increase in efficiency.

In the future, Huawei Education Center will adhere to the cooperation concept of “openness” + “win-win”, integrate its own technological advantages, multi-scenario traffic entry, and diversified incentive resources, and work with education industry partners to bring better quality smart education to Huawei end users Experience.

Sixth, NetEase replenishes old education business

In December 2007, the desktop version of Youdao Dictionary was officially launched, and NetEase became one of the first Internet giants to enter education. After more than ten years of development, Netease can be seen on all major education tracks, including vocational education, general education, higher education, examination training (language, postgraduate entrance examination, study abroad), K12 education, etc., all have their layout , The corresponding products are NetEase Cloud Class, NetEase Open Course, China University MOOC, Youdao Premium Course and K12 field, Geek Zhan Ji, NetEase 100 points.

After 2016, Youdao launched a large number of education-related content and products, such as Youdao Mathematics, Youdao Spoken Language, and Youdao Translation Egg. Now four product matrices have been formed: learning products, learning services, smart devices, and content interactive courses. NetEase began to aggressively attack the established education business. In March 2019, NetEase announced that the original NetEase Education Business Division product system, such as NetEase Cloud Classroom, China University MOOC and other products, were all merged into NetEase Youdao’s product system. NetEase Youdao CEO Zhou Feng also said that afterwards, NetEase Youdao will focus on the K12 field, continue to invest in content, and attach importance to services.

Talking about why K12 has been the focus of its development in recent years, NetEase Youdao CEO Zhou Feng said, “The reason for focusing on K12 is that the demand is the most intense, the parents are the most caring, and the users are the most caring, so this is the most important thing to make a good product. Fields.” Ding Lei also mentioned in his listing speech, “In recent years, I have noticed that China’s K12 online education is a very suitable point for development.”

NetEase Youdao’s emphasis on K12 has also paid off. On November 19, 2020, NetEase Youdao announced its unaudited financial report for the third quarter of 2020. During the reporting period, NetEase Youdao achieved net income of 896 million yuan, a year-on-year increase of 159.0%. Among them, K12 regular-price courses paid 498,700 people, a year-on-year increase of 437.9%; sales were 676 million yuan, a year-on-year increase of 368.9%.

Education is a “slow field”, and the level of teaching and research, management capabilities, and talent reserves all need to be accumulated over a long period of time. It will take time to prove whether Internet giants rely on technology, capital, and traffic to build their advantages in the education field.

On April 14, the Hanoi Department of Education and Training opened the 5th IT Festival with the intention of attracting thousands of cadres and students to attend.

The central activity of the Festival is the exhibition of products, IT application activities, and IT solutions that have been successfully applied in schools.

Since the IT Association at the grassroots level, 2,650 IT products, 118 essays, teaching software and e-learning lectures have been selected for the City-level competition.

IT is an effective supporting tool, a means of innovating teaching methods at all levels and disciplines

This festival is an opportunity to widely introduce teachers and administrators about smart education trends.

Many online learning software help teachers and students practice and manage the training process scientifically, saving effort and working time.

Many smart educational models have been widely introduced to Hanoi officials and teachers

Hanoi will mobilize many resources to equip smart devices for teaching and learning by new methods, in the direction of stimulating creative thinking and problem solving skills of students at all levels.

Hanoi is actively investing in smart education with the goal of training the 4.0 student generation.

The festival aims to encourage learning of solutions to apply new 4.0 technologies such as artificial intelligence in classroom analysis, virtual reality applications, augmented reality, 3D simulation, STEM …

Hanoi intends to supplement investment in software for effective application in renewing teaching methods and applying smart educational models.

The 5th IT Festival provides many activities with the orientation “implementing the Digital Transformation of Hanoi Education and Training in the context of the Industrial Revolution 4.0”.