At noon on the same day, discuss with Newspaper Workers, A leader of the Department of Cybersecurity and High-Tech Crime Prevention (A05 – Ministry of Public Security) said that the unit has received an official dispatch from the Voice of Vietnam Electronic Newspaper. Currently, the Department of Cybersecurity and High-Tech Crime Prevention and a number of professional units of the Ministry of Public Security have investigated and clarified. Website VOV Newspaper is not accessible at the time – Photo: Screenshot Like Newspaper Laborer It was reported that from the evening of June 12, the access to Vov.vn electronic newspaper had difficulties, the transmission line was slow. By 12 o’clock on June 13, readers could not access the Vov.vn link at all. According to the technical department of the Voice of Vietnam Electronic Newspaper, this is the result of a denial of service (DDoS) attack that overflows the bandwidth, making access to the newspaper crippled. At the same time, the fanpage of this newspaper also received tens of thousands of negative and offensive comments. The agency has been in contact with Google and Facebook to handle the related issues. A representative of the Voice of Vietnam Electronic Newspaper also said that the attack on the newspaper affected the operation of the editorial office, affecting readers’ access to information. The Voice of Vietnam has sent a dispatch to the relevant authorities to request a settlement, in which it is requested that the Ministry of Public Security search for the perpetrators of the online newspaper attack. Online newspaper Voice of Vietnam (Vov.vn) has had many technical solutions to fix the problem and access normally from the evening of June 13.

A leader of the Department of Cybersecurity and High-Tech Crime Prevention (Ministry of Public Security) also confirmed that he had received an official letter from VOV. Currently, the Department of Cybersecurity and High-Tech Crime Prevention and a number of professional units of the Ministry of Public Security have investigated and clarified. In addition, the Cyber ​​Emergency Response Center (VNCERT) and network operators also participate in supporting and solving problems. At the time of the cyber attack, readers could not access the website of VOV newspaper. Photo: VOV. Exchange with Zing , a representative of VOV’s technical department said that cyberattacks on the agency’s resource system began on June 12. At about 13:00 on June 13, the bandwidth system was overloaded, suspected of being attacked by a denial of service (DDoS). On the morning of June 14, the administrator continued to record a new attack that caused the bandwidth of the system and the website to be overloaded. This is the first time this newspaper has been attacked by DDoS. In addition to the above attacks, the VOV side also believes that the person behind the attacks also discredits the stars of the VOV electronic newspaper on Google or repeatedly makes offensive and threatening comments on the newspaper’s fanpage. The VOV side is reviewing and detecting malicious code in the system, and at the same time limiting the consequences of cyberattacks, calculating damage to coordinate with authorities to solve.

LTS: Working at the first newspaper to charge readers in Vietnam, journalist Tran Tien Duan, Editor-in-Chief of VietnamPlus e-newspaper said that charging readers is a trend of the world’s press. To collect fees effectively, newsrooms must orient the production of content for paying readers that specialize in specific areas and must make a worthy investment to improve the quality of articles. Big, hot issues are at the forefront. VietNamNet would like to introduce the following article of Mr. For online newspapers, revenue is mainly from advertising and media contracts. However, now, there is a big shift when businesses choose advertising media through social media more instead of advertising on electronic newspapers. The transformation of advertising methods and the reduction of revenue is a really challenging economic problem for newspaper leaders. E-newspapers want to survive and develop, they need to find new forms of journalism economy, in which fee collection can be a solution for electronic newspapers in Vietnam. Editor-in-Chief of VietnamPlus Online Newspaper Tran Tien Duan Fee collection at VietnamPlus e-Newspaper There are many newspapers in the world such as Wall Street Journal, New York Times, Washington Post (USA), Financial Times, The Economist (UK), Svenska Dagbladet and Aftonbladet New Media (Sweden), Folha de São Paulo (Brazil). .. had early success with the digital-based fee model, before the growth of online advertising revenue slowed down and even declined in recent years. In addition, a harsh reality that has emerged in recent years is that up to 75-80% of digital advertising revenue flows into the pockets of two giants Google and Facebook. Because of that, newspapers found that they could no longer depend on advertising revenue, so charging readers really became a trend of the world press. On June 20, 2018, VNA’s online newspaper VietnamPlus became the first and only Vietnamese press agency to collect fees for reading content on digital platforms. Every day, VietnamPlus only distributes about 5-10 fee-based articles, including in-depth analysis articles, exclusive interviews, etc., produced by the newsroom itself, or translated under the franchise of major press units. In the world. Because the quantity of news sold is small, it does not affect the provision of essential information to serve readers and still ensures the principles and orientation of the VNA. VietnamPlus is the national foreign affairs electronic newspaper under the VNA. Therefore, the newspaper has many advantages due to the information system of the VNA and from 90 resident agencies at home and abroad. Therefore, VietnamPlus has more advantages when it comes to building specialized and in-depth content for its premium products, creating “commodity” products of high value and use value. Target a wide audience willing to pay to own that unique article or news. Interface of fee collection page of VietnamPlus newspaper The content that VietnamPlus has been collecting fees for focuses on 4 main areas: Politics – society, world, economy – technology and culture – sport. These articles are analyzed from multiple perspectives, and more importantly, have a lot of exclusive information because they are provided quickly, timely, and attractively by resident correspondents abroad. public interest. Regarding access organization, while The Straits Times and other fee-based online newspapers often put both paid and free content on the same website, Vietnam Plus separates the fee to https: //pay.vietnamplus.vn and free at https://vietnamplus.vn. This is to avoid offending readers who are not used to paying for e-newspapers, but will also affect the ability to cross-promote for subscriptions. In the near future, the newsroom is also planning to change it to allow partial reading, creating an incentive for users to be willing to pay. Taking the first step on a new path, VietnamPlus e-newspaper has constantly learned from the electronic newspaper fee models in the world, researched the information needs of domestic readers to build and develop this model. in your own newspaper. Currently, VietnamPlus uses many strategies to achieve its goals: Periodical newsletters, information on specific topics (politics, economics, culture, science) to attract subscribers to target each audience. customers and targeting each specific customer group on Facebook, Google does not use advertising to bring its posted content to potential new customers. Vietnamplus aims to continue to produce high-quality, long-form content such as mega-story, long-form, and not only restrict the content to economic, financial, strategic, and business secrets, but also open it up. other fields such as technology, sports, entertainment, politics, new trends, forecast information… and collect fees from these articles. Some problems raised in electronic newspaper fee collection In the economic activities of journalism, in order to collect fees effectively, newsrooms must orient the production of content for paying readers to specialize in specific areas and must make worthy investments to improve the quality. posts. Big, hot issues come first, otherwise there would be no reason to convince people to subscribe. Because the readers who can afford to pay are often businesses, researchers, press agencies, people with high income and qualifications, they need information from experts, managers, comment on a topics that are important to them. A newsletter from the VietnamPlus e-newspaper Through polling and surveying the groups and individuals that buy information from VietnamPlus, they found that the news sold has a high content of information, going deep into a field or issue that public opinion and society are interested in. Such news they accept to pay for the source of information they are using. Through this, VietnamPlus also determined, selling news must focus on readers, must find a way to determine what their readers need. Readers will spend money when they really believe that they have valuable, quality sources. And the question is: how can we create many “goods” that are attractive enough to users, making them “pickpocket” to pay? Payers buy high-quality content, not cheap. Readers pay for content because it helps them stay informed and post about issues they care about. And readers appreciate the exclusive content they have access to more than ancillary benefits like promotional giveaways when they sign up. Paid readers send a clear signal that news outlets that want growth cannot cut costs. Acquiring a paid audience requires an investment in high-quality content and a focus on meeting the needs of the audience. It is not easy to convince readers to pay when they are used to free information, so VietnamPlus’s pioneering in this field is also to help readers get used to reading paid newspapers. money. Must-know content turns free readers into paying readers. Informative, insightful, specialized content motivates readers to withdraw, which is the key to retaining readers. It is also about turning the habits of readers into our habits, understandable that when readers accept to pay for an information, it means that it is the act of paying for their own habits. Therefore, VietnamPlus e-newspaper also focuses on the habits of its readers. Habits are the best way to increase engagement. In addition, a difficulty in selling news is due to technology limitations. When it was newly built to collect fees, VietnamPlus’s method was still limited to only using mobile phones from a network operator. Currently, payment gateways have been expanded, allowing a variety of other payment methods such as bank cards, e-wallets, QR codes… VietnamPlus is planning to upgrade the payment system. Moreover, the fact that copyright in Vietnam has been a difficult problem to solve for many years. A good article just published in a certain newspaper will immediately be copied in its entirety. If a newspaper has a lock on its special articles and only provides them to paying readers, it is also difficult, because a website that aggregates information only needs to spend a little money to read and ” collage”, then this information will no longer be “poisonous”. Because of these reasons, it is understandable that the trend of charging readers to read e-newspapers in Vietnam is prone to failure right from the start. Collecting money from online readers in Vietnam is very difficult nowadays, but if they want to change the revenue structure, press agencies have to start working. The most important thing is to protect copyright, not to let a good article be cut and pasted by dozens of other websites on your site comfortably. The locking of articles and invitations to buy online newspapers need to be carried out simultaneously in many newspapers to create a positive effect. In 2019, Vietnam’s online advertising revenue was estimated at 648 million USD, of which Facebook accounted for 275 million USD, Google 174.9 million USD, domestic units accounted for only 180.9 million USD.

Some online newspapers and media agencies think that the regulation of the time to turn on and off ads not in a fixed area of ​​the online newspaper within 1.5 seconds is too fast, which will affect the advertising effectiveness. , reducing revenue, affecting the press economy and the development of electronic newspapers in the context of digital technology, especially when newspapers and businesses are facing many difficulties in financial autonomy due to the epidemic. like nowadays. Meanwhile, cross-border social networks and digital platforms are occupying an overwhelming market share in the advertising field such as Google, Facebook or Youtube… due to a simpler and more convenient mechanism than electronic newspapers because they are not regulated. by this provision. Therefore, it will inadvertently push the same ad units to redirect to cross-border ad networks. It should be affirmed that the activities of posting and broadcasting advertisements in the press must comply with the provisions of the Press Law and the provisions of the law on advertising. The purpose of Decree 38 is to protect readers and viewers from the current state of rampant and difficult-to-control advertising on electronic newspapers. Decree 38 does not restrict advertising activities of electronic newspapers, but stipulates that advertising needs to meet two requirements of viewers: One is that there is a key to turn it off (on), second, if there is an operation to turn it off (on), must respond immediately within 1.5 seconds, avoiding the case that readers have to watch ads that are forced, inhibiting, unable to fully and continuously receive information sources. This content is specified in Clause 1, Article 23 of the Law on Advertising 2012; and the sanctioning of violations is also available in Clause 3, Article 55, Decree No. 158/2013/ND-CP of the Government on sanctioning of administrative violations in the fields of culture, sports, tourism and advertising . It can be seen that the regulations on handling of violations mentioned above are not new to Decree 38, but have been implemented since 2013. Objects, acts and sanctioning levels in the two decrees are the same and suitable. accordance with the provisions of the Law on Advertising. Thus, the implementation of Decree 38 in the current context will not affect the revenue of electronic newspapers. Newspapers in general and electronic newspapers in particular are essential information channels, operating under the Press Law. For each type of press, there are separate regulations on advertising. Social networking platforms, Youtube channels, etc. have different operational purposes and interactive objects, so it is not possible to rigidly apply regulations on advertising on social networks like newspapers. However, in the trend of digital transformation of newspapers, electronic newspapers are dominating thanks to the popularity of the internet and mobile devices. Advertising on electronic newspapers is effective due to its fast and wide coverage. Activities of digital media are also changing day by day. Therefore, the Ministry of Culture, Sports and Tourism needs to coordinate with the Ministry of Information and Communications in researching, amending and supplementing the contents of advertising activities in the press, coordinating with relevant ministries and branches to regulate the advertising activities in the press. adjust and complete the legal framework for advertising activities in accordance with reality; suitable to the needs, psychology and tastes of modern readers as well as complying with the law, cultural and ethical standards of society. That necessary adjustment will also contribute to promoting fair and legal business activities of enterprises as well as healthy economic activities of press agencies. It is known that the Ministry of Information and Communications will review the provisions of Decree 38, including the content of advertising on social networks and cross-border digital platforms, inspect, check and promptly handle the time of violations of the law on advertising, propose amendments in line with the current development trend, creating fairness in press and communication activities.

The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. The “suspended” regulation for nearly a decade suddenly applied will cause unfairness In fact, the handling of violations of regulations on advertising not in fixed areas “waiting to turn off or open ads on electronic newspapers up to 1.5 seconds” has been regulated since 2013 at Decree No. 158/2013/ND-CP not until Decree No. 38/2021/ND-CP newly issued. The Ministry of Culture, Sports and Tourism, the unit in charge of drafting these documents, said that the provisions of the new Decree have followed the process of the Government. Law on Promulgation of Legal Documents . However, not all policy beneficiaries are aware of the drafts during the consultation process. According to Mr. Tran Trong Dung, Chairman of the Ho Chi Minh City Journalists Association, there are press agencies that have not yet been consulted. The regulation has been in place since 2013 and many press agencies do not know, which can be explained by the fact that advertising has not taken place in accordance with the regulations. Thus, the regulations are set but not enforced, the press has made mistakes for a long time without handling, which means that the law has been inadequate since its issuance. Then suddenly applying it will cause unfairness to advertising on other electronic forms. 1.5 seconds time is not reasonable Studies show that, if an ad attracts attention in the first 5 seconds, readers will decide to continue or not. Research on video advertising by Facebook and Nielsen has also come up with quite interesting numbers that , 47% of the value of a video campaign is transmitted within the first 3 seconds and 74% of the value of a video campaign is communicated through the first 10 seconds. This study also shows: When readers watch the first 3 seconds of a video on Facebook, 65% of these will watch at least 10 seconds, 45% watch 30 seconds. Another Twitter study also found a strong link between watching the first 3 seconds of a video and whether or not viewers watched the entire video. With 1.5 seconds, the viewer only had time to open and close. The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. Commenting on this issue, Mr. Vo Thanh Hai, Director of Viettel Media said that 1.5 seconds is not enough to convey a certain message to viewers. And so viewers will not receive the information they need to decide whether to continue or ignore. “Social networks like Google or Facebook have carefully studied the psychology of viewers so that they give the time to turn on or off ads. Psychological studies have shown that with an ad on or off time of 5-6 seconds, it will make viewers accept it. If the time to turn off or open the ad is too long, it will make the ad viewer inhibit and hate it. Thus, the advertising effect will not be as expected. But if the time to turn on or off the ad is less than 5 seconds, it will not be enough for the ad units to convey their short message to the viewers. Obviously, the terms and conditions need to be carefully studied.” Mr. Hai analyzed. Discrimination will cripple the journalism economy The Ministry of Culture, Sports and Tourism explained that social networks, YouTube are not press agencies, the criteria for operation as well as the audience for participation and interaction are also different. Therefore, the regulation and application of advertising activities on social networks is not the same as that of press agencies. In fact, in terms of content and direction, the Vietnamese revolutionary press has clear operating principles and purposes; comply with legal regulations. In terms of business, competition is fierce; even the mechanism of non-business units is more constrained to the press than other types of enterprises. So, if the legal corridors on advertising keep that mindset, it will cripple the journalism economy. Forecasting difficulties approaching the press in the context that the Covid-19 epidemic has not stopped, some newspapers have stated: “Limit advertising in the press, Google, Facebook are happy to benefit?”, “Rules of the game to eliminate competition”, etc. The chairman of the Ho Chi Minh City Journalists Association described the state of journalism at that time as “shrink”. And Mr. Nguyen Truong Son, Standing Vice President and General Secretary of the Vietnam Advertising Association estimated specific numbers: If these provisions are implemented, more than 80% of advertising revenue now goes to Facebook, Google. Should soon accept and amend Mr. Nguyen Truong Son said that the Vietnam Advertising Association has sent documents to the authorities to soon propose the government to amend the Law on Advertising, creating a legal corridor for the press, media and advertising industry. operate smoothly. “This Law on Advertising has been in effect for nearly 10 years but has not yet imposed a fine on any press agency. Decree 38 is specific and has sanctions. However, the regulation that the timeout to turn off or open ads in a fixed area exceeding 1.5 seconds is inadequate. If the press agency is not fined, it is a violation of the law, but applying sanctions will cause difficulties for the press agency. Mr. Son said. On June 1, the Ministry of Culture, Sports and Tourism said that it will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp the changes of advertising activities, new means and methods of advertising to from there, there are recommendations and proposals to amend the regulations in line with reality in 2022. The Chairman of Ho Chi Minh City Journalists Association stated that there should be more seminars to listen to and exchange ideas from relevant parties. Especially the opinions of the press agencies, in order to develop appropriate guidelines, overcome the inadequacies with the subjects governed by the text and promote the advantages.

Recently, I had a similar situation. An information page with the domain angiangquetoi.com uses my information “An Giang organizes and controls people and vehicles from outside the province to enter the area” (published on An Giang electronic newspaper on May 30). It is worth mentioning that although the news site still notes the author and the source, it does not use the image of An Giang Newspaper, but uses an image of unknown source. After that, the owner of the Facebook account “QSK” (Long Xuyen City) confirmed that the photo was taken by themselves and shared on their personal Facebook social network, unexpectedly being “stolen” to post in another place. . Although the incident was simple, it affected me a lot personally. Many people who do not understand the story have condemned the journalist for breaking the rules, “sitting for a while and stealing people’s pictures and then writing articles”, “losing to the press” … Talking to reporters, account owners “QSK” expressed: “In the morning, I just posted a photo on social networks, then discovered that the photo had been posted on the angiangquetoi site, without credit. I also thought about the situation that the page stole the content and the author’s name, so I decided to share the information on the social network Facebook for everyone to share. Through that, I ask the Web site to stop using other people’s photos, bluffing, and discrediting journalists.” The news content of An Giang Newspaper was “carried” to the angiangquetoi page reflected by readers Many people confuse the mainstream press with online news sites, between reporters – journalists and individual website administrators. A series of information “view sentences”, “Like sentences” and errors in information on these pages are all attributed to the “crimes” of the press and journalists, with extreme comments. “small don’t study, big become a journalist”. According to Decree No. 72/2013, dated July 15, 2013 of the Government and Circular No. 09/2014/TT-BTTTT, dated August 19, 2014 of the Ministry of Information and Communications, a general website is the website of an agency, organization or enterprise, providing general information on the basis of verbatim and accurate citation of the official source and clearly stating the author’s name or the name of the agency of the main source. mode, time posted, broadcast that information. Internal website is the website of an agency, organization or enterprise, providing information on functions, powers, tasks, organizational apparatus, services, products and industries. and other information for the operation of the same agency, organization or enterprise and does not provide general information. Personal website means an electronic information page set up by an individual or through the use of social networking services to provide and exchange information of that individual, not on behalf of the organization. other organizations or individuals and do not provide aggregated information… E-newspaper is a type of press designed and built as a Website based on the Internet, licensed to operate by the Ministry of Information and Communications. According to the Department of Broadcasting, Television and Electronic Information, “newspapering” a general information website is the current state of this page building an interface, synthesizing, updating news and articles like newspapers, specializing in gathering information. sensational, “View sentence” makes readers mistakenly believe it is an electronic newspaper, causing great influence on society. Many sites are still operating, producing news and articles like press agencies but do not have a license as prescribed. The management and sanctioning sanctions are prescribed, but when dealing with this page, another page pops up. The mainstream press also couldn’t take the time to report violations, so the situation continued. We hope that readers will have a better understanding of electronic newspapers and websites, general electronic information, consider choosing official websites to access correct and timely information. At the same time, it is recommended that the authorities take strong action to handle violations, especially acts of operating in contravention of the principles, purposes and contents of the issued licenses, acts of taking advantage of the website. aggregated electronic information to act as an online newspaper, an electronic magazine, acts of providing sensational information, solicitation, violation of copyright and provisions of the law on intellectual property .

Online advertising will be crowned From June 1, Decree 38 on sanctioning of administrative violations in the field of culture and advertising will officially take effect. However, a few days ago, the Vietnam Advertising Association in its petition pointed out a number of shortcomings in this new Decree, which is the sanctioning regulation “Waiting time to turn off or open ads is not fixed area exceeding 1.5 seconds” and “Design and layout advertising mixed with news content”. 80% OF CAKES ARE INTO FACEBOOK, GOOGLE BAGS According to the analysis in the petition of the Vietnam Advertising Association signed by Standing Vice Chairman of the Association Nguyen Truong Son as well as shared by businesses in the industry, the regulations on “Waiting time to turn off or open advertising reports that do not stay in a fixed area beyond 1.5 seconds” is unrealistic, too short to be able to convey the message. Compared with cross-border advertising platforms, the current interface allows viewers to skip ads in as little as 5 seconds. Sharing with VnEconomy, an expert in the field of advertising said that, in theory, businesses will spend advertising money on channels that have many viewers, and bring high efficiency. So when advertising in any channel is difficult, businesses will look to another channel… According to the report Vietnam Digital Marketing Trends 2021, the size of the online advertising market in Vietnam in 2020 is estimated at 820 million USD. It is forecasted that in 2021, this revenue will reach about 955 million USD. In which, up to 80% of the “piece of cake” of revenue goes to Google, Facebook … In the context of industrial revolution 4.0, online advertising is increasingly popular. Leading in terms of market share, online advertising sales in Vietnam are currently cross-border platforms Facebook and Google. And with the above regulation, this expert said that in the coming time, not only 80% of advertising money will flow into the pockets of “giants” but even more. Although the state encourages brands to advertise in Vietnamese newspapers, with such tightening regulations, businesses and brands will have to turn to advertising on cross-border platforms such as Facebook, YouTube… Thus, if advertising in the press of domestic enterprises is being tightened by the strict regulations of this Decree, cross-border advertising enterprises are naturally benefited by the standard , their operating principles as well as we have not been able to handle the violations of these platforms when they are not based in Vietnam. This has created an unequal competition between domestic advertising enterprises/press agencies and cross-border advertising networks… A representative of the Vietnam Advertising Association said that this will certainly affect the revenue of electronic press agencies that mainly rely on advertising. If the advertisement is published on electronic newspapers for only 1.5 seconds and is not inserted into the content, then no business wants to advertise because it will not be effective. Mr. Nguyen Quang Nhat, Chairman of Ho Chi Minh City Outdoor Advertising Club shared, the number of advertising businesses and agencies in Vietnam is quite large, but in fact, collecting 10 dong, they had to spend 7 dong on Google and Facebook. Advertising funding for news agencies will be increasingly difficult. According to a business with more than a decade of experience in online advertising, the press is currently caught between the problem of charging readers and users and collecting advertising fees. Since there are no user fees, newspapers can only charge from advertising activities. In the advertising fee collection there are a number of formats and if specified to only 1.5 seconds is too short, lacks factual basis and needs to be studied to extend the time. Currently, advertising platforms on OTT like YouTube are usually 5-6 seconds and have a warning to users that they can/will be off after how many seconds… KEY KEYS NEED TO CORRECT ADVERTISING LAW International practice, with free press similar to Vietnam, advertising is allowed to be interspersed with news/article content and customized based on the audience reading the newspaper. Readers have the right to click to view or skip the advertising content. The act of “Designing and arranging advertisements mixed with news content” is one of the administrative violations to be handled. Although this regulation is aimed at protecting the interests of readers, it is not fair in ensuring the rights of individuals/organizations purchasing advertising services as well as businesses providing advertising services. The tools to reach customers through mainstream media products are narrowed, causing obstacles and difficulties for the advertising industry. According to businesses, this new regulation will help readers have a cleaner online newspaper space, no longer bothered by ads. This Decree will prevent the phenomenon of many news sites abusing the form of contextual advertising, confusing readers as well as consumers. In the coming time, these regulations will also become obsolete because the trend of online advertising will take the throne with many different forms of attracting attention; application of technology platforms, cross-border Internet platforms. Therefore, it will become increasingly difficult for the press to call for advertising as advertising will flow into other applications. This business thinks that, with pages that have too many ads and are annoying, it is easy for bored readers to leave and not re-enter. A newspaper without readers cannot call for advertising and hardly survive. Newspapers themselves will have to adjust this issue accordingly and especially improve the quality of information content. Advertising and content must always be tied together. If the information is not good, the number of viewers is small, the advertising is no longer available, the press will have a hard time surviving and vice versa. However, even newspapers that invest in quality articles and respect their readers, with this advertising regulation, will still violate… In fact, the waiting time to turn off or open ads in a fixed area does not exceed 1.5 seconds, which is specified in the Law on Advertising, the implementing Decree and is now repeated. But because it is unreasonable, in the past 10 years, no unit has been fined under this regulation. However, according to Mr. Son, when Decree 38 was issued, we understand that the government is very interested in this, focusing on discipline, all citizens must obey the law, from June 1 onwards. All parties must strictly comply and violations will be punished. To overcome the above shortcomings, a representative of the Vietnam Advertising Association said that Decree 38 is a sub-law document, so it is impossible to violate the law. Therefore, the most important thing is to petition the Government to submit to the National Assembly to amend the Law on Advertising.

Public opinion is having a lot of opinions about the regulations related to advertising activities in the press mentioned in Decree 38. Illustration .PV: Dear Director, there are many opinions about the regulations related to advertising activities in the press mentioned in Decree 38, which will take effect on June 1. In particular, the main contents of interest are related to advertising activities on electronic newspapers. Could you tell me more specifically about the current regulations on advertising on electronic newspapers that are being applied? – Director of Ninh Thi Thu Huong: According to the Law on Press, e-newspaper is a type of press using writing, images, and sound, which is transmitted on the network environment, including electronic newspapers and electronic magazines (Clause 6, Article 3). . Electronic newspapers and other types of newspapers may publish and broadcast advertisements. However, the posting and broadcasting of advertisements must comply with the provisions of the Press Law and the provisions of the law on advertising (Article 44 of the Press Law). Accordingly, the Law on Advertising has specific and separate regulations for each type of press, suitable to the nature, functions and characteristics of each type, especially regulations on content and area. , duration, ad rate. For example, for printed newspapers, the advertising area must not exceed 15% of the total area of ​​a newspaper publication or 20% of the total area of ​​a magazine publication, except for newspapers and magazines specialized in advertising; and must have signs to distinguish advertising from other contents (Clause 1, Article 22 of the Law on Advertising). For audio and video newspapers, Article 22 of the Law on Advertising stipulates: the advertising duration must not exceed 10% of the total duration of the broadcast program per day, except for the advertising duration on channels and programs specialized in advertising; must have signs to distinguish advertising contents; regulations on programs not to broadcast advertising; regulations on the number of breaks, the time of advertising in feature films, entertainment programs, regulations on the position and area of ​​advertising in the form of running words or a series of moving images close to the bottom of the screen. For electronic newspapers, Clause 1, Article 23 of the Law on Advertising stipulates that advertisements on electronic newspapers must: Do not design, arrange advertising parts mixed with news content; For ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. Thus, according to the above regulations, the e-newspaper is arranged to advertise in a fixed, separate area, not mixed with the news content. For this ad, there is no restriction on the length of the ad nor is it designed so that readers can actively turn on or off the ad. But for ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. .Many opinions believe that the regulation of the on and off time of advertisements not in a fixed area of ​​the electronic newspaper is 1.5 seconds too strict, reducing advertising revenue and affecting the development of the newspaper. electronic? What is your opinion about these comments? – The purpose of this regulation is to protect viewers because the press is an information product about events and issues in social life. Readers when viewing newspapers are always serious in receiving information. Therefore, all types of newspapers have regulations on fixed areas (space, duration) dedicated to advertising, but regulations on advertising that are not in fixed areas will not be available in print or print newspapers. Let’s try to imagine a news program on television or an editorial in a print newspaper with advertising images covering the whole frame, how will viewers react? Director of the Department of Grassroots Culture Ninh Thi Thu Huong Regulations for online newspapers are still allowed to advertise not in fixed areas, but must “Make sure to design so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here must be very careful from “active”, Because it’s the reader’s right. If they are watching important news, they can immediately turn off the ad so it doesn’t affect them, if they don’t want to turn it off, the ad can continue to play without time control. Therefore, it can be seen that this regulation does not limit advertising activities of electronic newspapers, but only meets two requirements of viewers: one is to have a key to turn off (on); Second, if there is an on or off operation, they must respond immediately within 1.5 seconds, to avoid the case that readers have to watch ads that are forced, inhibiting, and cannot fully and continuously view information. that they want to receive. .Compared between Decree 38 and Decree 158/2013/ND-CP (Decree 158), regulations on violations for advertising not in fixed areas on electronic newspapers, there is no difference. Thus, the regulation on “turning off and on after 1.5 seconds” was not issued until Decree 38? – Right. Clause 3, Article 55 of Decree 158 stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; The timeout to turn off or open the ad not in a fixed area exceeds 1.5 seconds. Until Decree 38, Clause 2, Article 38 also stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; Waiting time to turn off or open ads not in a fixed area exceeds 1.5 seconds; Design and layout the ad mixed into the news and article content. Thus, the handling of violations against regulations on advertising not in fixed areas has been regulated since 2013 in Decree 158, not until Decree 38 was issued. It can be seen that the handling of the above behavior in the two Decrees is the same, there is no change. Decree 158 and Decree 38 are documents under the Law, on subjects, acts and sanctioning levels are consistent with the provisions of the Law on Advertising and the Law on Handling of Administrative Violations. . So, according to the provisions of Article 23 of the Law on Advertising and Clause 2, Article 38 of Decree 38, specifically, how will the act of advertising on an e-newspaper be sanctioned, ma’am? Director General Ninh Thi Thu Huong: In fact, according to the feedback of readers and the monitoring and inspection process of the management agency, the act of advertising that is not in a fixed area of ​​the electronic newspaper will be sanctioned if it does not meet two requirements: Not necessary. design keys to be able to actively turn off (on) ads; When there is an operation to turn on or off but the off (on) time is not guaranteed to be 1.5 seconds. Of course, in the processing process, it will have to take into account the speed of the transmission, the quality of the data network access to measure the time and consider whether the behavior is intentional or due to the objective factors of the electronic press agency to consider. , handle accordingly. . Along with concerns about advertising revenue of electronic newspapers will be narrower, many other opinions also wonder about social networking platforms such as Youtube, Google … are not regulated by this regulation? Could you please share your views on these concerns? Director General Ninh Thi Thu Huong: We must clearly recognize that the press in general and the electronic press in particular is an essential means of information for social life; is the mouthpiece of the Party, the State, socio-political organizations, socio-political-professional organizations, social organizations, socio-professional organizations; is a forum for the people according to the provisions of the Press Law. With such an important role, it is necessary to have separate regulations on advertising for each type of press, in accordance with the functions, structure, principles and operational purposes of the press agency. Social networking platforms such as Youtube, Google … are currently thriving, occupying a large advertising market share, but these platforms are not press agencies, operating criteria as well as participants. , the interaction is also different. On the other hand, the operation of social networking sites is governed by a system of regulations on management, provision and use of Internet services and information on the network. Therefore, the regulation and application to advertising activities on social networks is not the same as that of the press agency, but it must still aim at ensuring the truthfulness and accuracy of information, protecting the interests of the media. to the recipient, without causing harm to national security, social order and safety in accordance with the Law on Advertising. .Can you tell me that in the near future, the solutions will be strengthened by the Ministry of Culture, Sports and Tourism to further improve the efficiency of state management of advertising activities, especially the efficiency of the enforcement of legal documents. related? – There will be many enhanced solutions, of which the first solution is to continue to propagate and disseminate to relevant organizations in order to agree on awareness to strictly enforce the provisions of the law on advertising. . In 2022, the Ministry of Culture, Sports and Tourism will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp changes in advertising activities, new means and methods of advertising, from which to make recommendations. , propose amendments to the regulations in line with reality. The Ministry of Culture, Sports and Tourism will also strengthen coordination with relevant ministries and branches to amend and complete the legal framework for advertising activities as well as in coordination in inspection, examination and timely handling of illegal acts. violate the law on advertising. At the same time, the Ministry will also conduct training activities to improve professional expertise and state management skills in advertising for cadres and civil servants from central to local levels. . Thank you very much, Chief! “… The current regulation for online newspapers is that advertising is still not allowed in fixed areas, but it must be designed so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here that the word “active” must be very careful, because that is the right of the reader. If they are watching important news, they can immediately turn off the ad so it won’t affect, if they don’t want to turn it off, the ad can continue to play without time control … “. TOLD HIM (perform)

Announcement Ceremony of Successful Domain Name Transformation for departments, branches and localities in Vinh Long province. On the morning of April 22, at Vinh Long, Vietnam Internet Network Information Center (VNNIC) in collaboration with the Department of Information and Communications of Vinh Long Province and iNET – The “.vn” domain name registrar held the opening ceremony of “Domain registration point. country “.vn” in Vinh Long “. This will be the second “.vn” domain name registration point in a series of national domain name registration points that are deployed synchronously in localities across the country. This is one of the tasks and solutions to develop digital infrastructure, creating a digital transformation foundation in the National Digital Transformation Program to 2025, with a vision to 2030 issued under Decision No. 749 / QD-TTg. on June 3, 2020 by the Prime Minister. Aiming to transform the entire Vietnamese internet network into the new generation internet protocol addressing (IPv6) application. Online services of state agencies, electronic newspapers, general websites, education, health care, and e-commerce of Vietnam using the national domain name “.vn”. The signing ceremony of the national domain name registration point “.vn” in Vinh Long on the morning of April 22. Changing domain names for the development of local e-commerce activities in order to effectively implement the National Program on Digital Transformation in Vinh Long; supporting individuals and businesses in Vinh Long who have the need to register domain names “.vn” easily and most conveniently; enhancing people’s accessibility to diversified products and services for domain name “.vn”; increase the digital conversion index of the relevant province and the rate of enterprises having a website / web portal using the domain name “.vn”. This is also the foundation of the digital transformation program, building applications and tools to help people and businesses in the province connect “From farm to table”, “from factory to apartment”, access to technology applications on digital platforms starting with the national domain name “.vn”. In the morning of the same day, the Department of Information and Communications of Vinh Long Province coordinated with functional units to hold a ceremony to announce the successful transformation of the website of 18 departments, branches, and 107 communes, wards and towns. .