Users are increasingly preferring digital banking and payment applications… Based on data from 2,000 top apps and datasets from Fintech, Game and E-Commerce applications, Adjust, a global app marketing analytics platform, has just released its annual report on app trends. mobile apps in 2021. In the context of complicated epidemic developments worldwide, the rate of users downloading and opening applications increased sharply compared to previous years and was higher than expected. The report highlights that mobile apps will continue to grow strongly in 2021. Installs are up 50% across all industries in 2020 and up 31% in the first quarter of 2021. Meanwhile, number Visits increased by 30% in 2020 and now have increased by 4.5%. USERS FAVOR TO FINTECH APP Analytics reports from trends in installs and sessions to time spent on apps and app re-installs… The numbers recorded in the past year show that fintech continues to “encroach” into the mobile segment. Many traditional banks have cooperated with fintechs and neobanks (new-style digital banks, no transaction offices, no branches, all operations take place in cyberspace) are increasingly widely accepted. cobble. The banking app recorded $3.6 billion in revenue. By mid-2020, digital banking accounted for 25% of all banking apps downloaded, up from just 1% in 2017. The data shows that each user on average installs about 2.5 financial apps. The level of global payments last year reached 1.390 billion USD and is expected to increase to 1.680 billion USD this year. The adoption rate of mobile payments has increased sharply globally, with the highest rate in China with more than 81%, followed by India (37.6%), Japan (25.3%) and Italy (21.1%)… From the fintech growth numbers, users are increasingly preferring payment applications and digital banking. Taken as a whole, fintech has the strongest increase in installs of all industries, growing 51% in 2020 compared to the previous year. In the first months of 2021 alone, the number of installs increased by 12% compared to the average of 2020. The number of sessions of fintech applications also skyrocketed in 2020, with 85% year-over-year. The number of sessions increased steadily throughout 2020, with the strongest increase in early October (22% higher than average) and late November (24% higher than average). The data also recorded a peak in mid-July, when 15% higher than the annual average. In 2021, up to the present time, the number of fintech application sessions is increasing by 35%. These growth numbers show that users are increasingly preferring payment applications and digital banking. SPEND A LOT OF TIME GAME AND UP ONLINE SHOPPING Along with fintech, the complicated development of the Covid-19 epidemic has partly reflected in the growth figures of the e-commerce and gaming industries. Games hit new milestones in 2020, especially in the hypercasual (lightweight, instant play and unlimited replay) segment, with installs up 43% versus 26% for games. other games (non-hypercasual games). The number of sessions for hypercasual games increased by 36%, while the number of sessions for non-hypercasual games increased by 27% in 2020. The mobile game market is valued at $165 billion by 2020. Asia remains a large market, accounting for $41 billion of the total market value. The number of mobile game players increased by 46% during the year, from 1.2 billion to 1.75 billion. Statistics show that mobile games are the main source of 51% of revenue and hypercasual games are predicted to reach $ 2.5 billion by 2021. The overall market is forecasted to reach nearly $220 billion by 2023, of which revenue from Google Play accounts for 19.6%, continuing to be higher than the App Store (13.2%). Although the number of installs of e-commerce applications increased slightly, only 6%, the number of sessions increased by 44%. This clearly reflects the fact that users interact and shop high with e-commerce applications. Last year was also considered a successful year for e-commerce with the number of transactions on the application increasing by 58%, in which the strongest increase was at the beginning of the year when the epidemic broke out. The survey showed that the number of goods purchased online has increased by 24%, while the quantity in stores has decreased by 7%. Research predicts that by the end of 2021, 17% of global transactions will be done online. The number of installs and sessions in early 2021 is also positive, up 11% and 14% respectively compared to the average of 2020. The number of visits increased the most in late February and early. March 2021, an increase of 23% over the same period last year and 76% compared to 2019. With the above information and analysis data from gaming, e-commerce and fintech applications, experts say that developers and marketers can better understand the audience and the reality of the economy. based on the app (app economy) to have a suitable investment, development and market domination strategy. Based on information about users’ in-app behavior, when and why they return to the app, marketers can create a comprehensive strategy that incorporates a personalized campaign and communication activities, thereby building brand trust… Users are increasingly preferring apps and this is the time to attract new users, experts emphasized. Mr. Paul H. Müller, co-founder and CEO at Adjust, said that for marketers, the potential to reach new users is unprecedentedly high, but competitive pressure is also “hottest” than ever, so it is necessary Boost your marketing strategy through automation and understand user in-app behavior.

Trees on Phan Dinh Giot street “compete against each other” … die for people to use as racks for drying agricultural products

Accordingly, in the past few years, An Khe has actively planted trees on both sides of the roads in order to embellish the city towards greenness and health. However, during the process of planting and taking care, there were many dead trees along the roads. A typical example of this incident is that the Dau Nuoc trees planted in 2019 on the Phan Dinh Giot route (An Binh ward) have died a lot. In the field of this route, the reporter noted that in addition to the dead trees standing alternating with the living ones, many trees were removed, rearranged and used to make the bracket for drying agricultural products. .

Mr. Luu Trung Dung – Chairman of An Binh Ward People’s Committee, said: The trees on Phan Dinh Giot Street were planted at the end of 2019. He himself has only been working for a few months, so he does not know the specific number of trees. The size of the planting, diameter and height are in accordance with the regulations.

When the reporter mentioned that the ward is an investor, ask the Chairman to allow reporters to access documents related to the planting of trees on this road. Responding to the request, the ward leader said that the holder is a commune cadastral official but is currently attending school, so he cannot provide documents.

Along with that, regarding the current situation of trees on the road, Chairman Luu Trung Dung affirmed: “Currently, trees die about over 60 trees, in 2020 there will be one time in the middle of the year, the second phase at the end of the year. We will continue to check to suggest replacement of dead trees ”.

Parallel to Phan Dinh Giot street of An Binh ward, many other roads of some wards in the area planted with trees of Dau Nuoc, Sao, Huong also appeared newly planted trees but died.

Elsewhere, the operation and protection of the cemetery land of An Khe town also happened a lot when the cemetery land was zoned “encroachment”. According to Mr. Ho Mong Diep (Director of the Management Board of Garbage Factory and Urban Services in An Khe town), information: In the past, there was a mess between the people and the housekeeper in the past. After that, the Urban Department issued a model with 3 types of prices for people to choose from.

The cemetery land of An Khe town, although it was well-planned, was overtaken by the people blatantly

In particular, in the area of ​​the planned cemetery land, now a piece of land is zoned by brick wall close to the location of the main road to the cemetery. It is the arbitrary fence of the land and the demolition of the planning that has made people very dissatisfied. Explaining this “unique” rare, Mr. Diep said: “In the area of ​​the cemetery land, before the 2021 Lunar New Year, there was a household named Muoi (An Binh ward), building bricks to zoning the area. area about 12m x 30m. I have checked and will soon ask this household to dismantle.

In this incident, the issue of public discontent is why the construction of 4 walls surrounding the land could not be completed in a short time, but not detected, prevented and processed by the authorities. timely. Even knowing the illegal existence of this zoning, the authorities are also very slow to resolve.

Putting these facts up and discussing with Mr. Nguyen Hung Vy (Chairman of An Khe town People’s Committee), he received the information reflected by the PV. Some of the content he himself had directed. Currently, in the cemetery area, there are still many shortcomings … causing waste of land. New crops, the opinion of the head of the town is not guaranteed, not to be accepted. Along with that, in the near future, the town will have a written request for related units to report, inspect and handle the incident.

Justice newspaper will continue to inform about the incident.