According to this leader, he never intended to experiment with opening 3rd-party app stores for its devices, because that would push users closer to the risk of malware exposure. Tim Cook appeared in court on May 21. Photo: Yahoo Finance. The view of Apple CEO received approval from Professor Justin Cappos, working at Tandon School of Engineering , belonging to New York University . “Clearly it is not possible for users to arbitrarily install software from their own application store,” Professor Justin Cappos stated on the website. Yahoo Finance . “Even if it’s a familiar app, there’s still the potential for increased malware and phishing on the iPhone.” Of course, Apple’s blocking of 3rd party app stores on iPhones is not simply about protecting consumers. The company also collects a 30% fee on transactions made through the App Store. In other words, while Apple is right when it comes to consumer protection, the dominance of the App Store still gets it in trouble with antitrust regulation. Tim Cook’s stance In an antitrust lawsuit being considered by the court, Epic claims Apple abused the position of the App Store, forcing developers to use a payment system it managed and paying a 30% fee. From summer 2020, Epic kicks things off with a Fortnite update, adding the option to pay for in-game currency through its own channel at a cheaper price than the App Store. Apple responded by removing Fortnite from the app store and locking down Epic’s developer account. The game company quickly filed a lawsuit against Apple for monopoly behavior, demanding a reduction in transaction fees through the App Store or allowing 3rd party app stores to operate on the iPhone. CEO Epic appeared in court on May 20. Photo: Yahoo Finance. The trial took place in May with many fierce arguments, and Judge Yvonne Gonzalez Rogers is expected to announce the ruling next week. Here, Epic argues that if a 3rd-party app store appeared on the iPhone, developers could reduce the price of the app because it wouldn’t cost Apple 30% of the fee. Present in court, Tim Cook defended its stance on not allowing external app stores to appear on the iPhone. By comparing the amount of malware on iOS with platforms that allow the installation of 3rd party applications – Cook asserts that the iPhone accounts for only 1-2% of malware infections, while this rate on Android, Windows up to 30-40%. “If you look at the malware on iOS compared to Android and Windows, it’s really insignificant.” The numbers are on Apple’s side Cook’s view is reinforced by Report on smart device threats in 2020 published by Nokia. Accordingly, 26.64% of malware infections come from Android devices. This number is down from 47.15% in 2019. Nokia believes that security on Android has improved compared to before, in addition, hackers are gradually shifting attacks to IoT devices. Meanwhile, 38.92% of all malware infections originate from Windows PCs. The corresponding rate on Apple’s iPhone is only 1.72%. The rest belongs to other IoT devices. The rate of malware infection on iPhone is much lower than on other platforms. Photo: Yahoo Finance. Why the difference between the 3 operating systems? Professor Cappos says there are several factors at play, including iOS being updated more frequently than Android and Windows. Operating system updates will patch bugs that hackers can exploit with malware, making devices harder to jailbreak. In addition, Android and Windows are two of the most used platforms in the world, which makes them attractive targets for cybercriminals. Both the App Store and Play Store have automated malware detection processes, but Google has trouble allowing users to access 3rd-party app stores. Most security experts recommend not downloading it. download applications from these places due to the risk of malicious code insertion. Meanwhile, Windows allows users to install apps through the Windows Store or download them from anywhere on the web. Can’t “Security Flag” protect Apple? Apple does not disclose revenue from the App Store, instead, it bundles it with Services. This business, which includes Apple TV+, Apple Music+, and iCloud, will bring in $53.7 billion in 2020, or 20 percent of Apple’s $274 billion in total revenue. That proves the App Store is generating a lot of money for the company. With huge profits and strict controls on the app store, Apple may face accusations of unfair competition. According to Professor Shubha Ghosh of Syracuse University of Law , Apple needs to demonstrate that this business is up to the level of security it offers. Sometimes in the eyes of Judge Gonzalez Rogers, the 30% commission per transaction and the security of the platform don’t go together. Even security may not be the judge’s concern. “Antitrust courts don’t care so much about safety – they care about competition,” says Professor Sam Weinstein of Cardozo Law School explain. Why does Apple want to repair the iPhone itself? Apple wants to repair iPhones themselves instead of empowering 3rd parties or users.

At the center of this long-running lawsuit is Fortnite, a popular video game produced by Epic that was removed from Apple’s App Store last summer for violating Apple’s rules on technical billing. due to have arbitrarily established a payment system of their own. Apple takes 30% of the value of in-app purchases on iOS devices and does not allow the use of alternative payment systems. Fortnite’s removal from the App Store prompted Epic to file a lawsuit against Apple. Squeeze the developer Epic accuses Apple of having monopolistic control over the “ecosystem” of the iOS operating system, with app makers forced to abide by its strict restrictions if they want access to hundreds of thousands of users. million iPhone and iPad users, Apple also countered that there are several other places where users can buy apps and their commissions help the company make its devices better and more secure. The CEO has his first court appearance since taking power at Apple. Photo: Getty. Several executives from both sides also testified, including Craig Federighi, Apple’s senior vice president of software engineering, and Phil Schiller, Apple’s former chief marketing officer, now serving as Apple’s senior vice president of software engineering. new role as Apple Fellow. Both were subpoenaed by the court earlier this week. Epic Games CEO Tim Sweeney is the first witness in the nearly three-week trial and is expected to end on Monday. Tim Cook and Apple are facing many dangers, not only this cult lawsuit. Cook’s testimony on Friday is likely to spark a battle against the growing antitrust pressure it is facing. Other “Frenemy” (meaning both friends and enemies) like Spotify and Match Group, the owner of Tinder, have all accused Apple of anti-competitive behavior. Even legal authorities in some countries including the US and UK have launched investigations into Apple’s regulations. Despite numerous defenses before Congress and numerous public appearances and interviews, Mr Cook appears to be preparing for his day in court. According to a report from Wall Street Journal , he spent many hours mock interrogation with former prosecutors to simulate what he might face during the trial. “The scary thing for Epic is that Tim Cook is such a compelling witness,” said Herbert Hovenkap, professor of legal studies and business ethics at the Wharton School of Business at the University of Pennsylvania. He’s doing what he’s been paid to do, which is bringing Apple’s lawsuit to the public.” According to the list of witnesses presented to the court, Mr. Cook will speak about “Corporate Values; Apple’s business operations and the development and launch of the App Store; the competition that Apple faces.” An Apple representative said Mr. Cook is likely to share more from his personal perspective on security and privacy issues – issues he has often criticized companies in the past – and the importance of them to Apple’s product philosophy. Roses come with quality Mr. Cook is expected to synthesize and strengthen the arguments that other Apple lawyers, experts and executives have made during the trial – that the iPhone’s App Store is not a proprietary trademark. The company argues that the 30% commission it receives through in-app purchases is not an illegal gain, but rather to make Apple devices better, more secure like their strict management of applications on Apple devices. In his testimony, Schiller highlighted the amount of money Apple has spent on research and development — an estimated $100 billion over the past 15 years — to make product improvements that developers are benefiting from. it. He also sought to counter Epic’s efforts to accuse Apple of being a monopolist. The lawsuit between Apple and Epic will determine the future of the relationship between app developers and Apple. Photo: Cnet. Epic Games company says Apple is forcing developers to play by its draconian rules such as only using the App Store and means of paying for in-app purchases if it wants to gain access to a market of more than a billion dollars. iPhone and iPad users. (Michael Schmid, Apple’s head of game business development for the App Store, revealed during the trial that Apple made more than $100 million in commissions from Fortnite.) Schiller also listed a range of Apple competitors: Google, Samsung, Motorola, Huawei and even game consoles like Sony’s PlayStation, Microsoft’s Xbox and Nintendo’s Switch. Apple claims that many of these companies also take 30% commissions and have similar restrictions on outside apps. “There are still a lot of other competitors in the distribution of applications, not just Apple,” he added. Federighi, the company’s chief software officer, further emphasized the importance of Apple’s security measures for the iOS operating system on its mobile devices. He even heavily criticized the company’s MacOS computer operating system during the trial. Unlike iPhones, Macbook laptops allow the use and download of applications from outside, a process known as “side-loading”. Epic has repeatedly pointed out and called on Apple to emulate this approach with its mobile devices. However, Apple’s lawyers and executives argue that the iPhone needs to be more secure because the risk of the device being exposed to security holes and exploitation is great, especially when smartphones are used. often contain more sensitive personal data of users than other devices such as computers, laptops… “If you take Mac security techniques and apply them to the iOS ecosystem, with so many devices and value for it, things are going to be a lot worse than they already are. on Mac,” said Mr. Federighi. “We now have a bunch of malware on Mac, which is much worse than iOS. It’s not acceptable!”. Florian Ederer, an economics professor at the Yale School of Management, thinks Cook will stick to his earlier arguments. “It is very difficult to get any new information or arguments from this CEO’s testimony that have not yet been brought to the attention of the judge,” he said. “Basically, having Cook in court is Apple’s best move to show the judge that they are taking this matter completely seriously. If there is any other purpose, perhaps it is the respect of Cook in particular and Apple in general for this lengthy litigation process,” Ederer added.

This information was confirmed by the iTunes Customer Experience Manager at the time, Dale Bagwell, on Motherboard in an email that 128 million consumers downloaded more than 2,500 apps infected with malware that came from fake copies. Xcode’s appearance. In total, these 2,500 infected apps were downloaded more than 203 million times in the App Store. Another Apple recruiter mentioned that “China represents 55% of customers and 66% of downloads”, also referring to the malware “XcodeGhost”. According to multiple internal Apple emails, about 18 million affected users are based in the US. Notably, Apple has had many internal discussions about how to send warnings to affected developers and users because the number of customers potentially exposed to malicious code is quite high. Even so, App Store VP Matt Fischer notes that this will pose some challenges in terms of localization of the email’s language, since downloading these apps takes place in the App Store. all over the world. As a result, Apple failed to send warnings to users and developers. Even popular apps like WeChat and Angry Birds 2, designed for the Chinese market, are on the affected list, the report said. As soon as the malware was identified, Apple asked developers to immediately recompile their apps with a genuine version of Xcode. Lookout explains that “developers are drawn to downloading this fake version of Xcode because it will download much faster in China than the official version of Xcode from Apple’s Mac App Store.” Following this incident, Apple increased the security of Xcode installation and malware scanning when submitting apps to the App Store. In testimony from one of the heads of the App Store at the trial of the lawsuit between Epic and Apple, this person said the iOS app review process is part of Apple’s charge for the App Store.

Ethnic costumes are always a contest that is expected by beauty fans, through designs from many different countries, each contestant will convey the cultural beauty and cultural quintessence of each ethnic group in the world. around the world. This year, to ensure the safety of all contestants from the spread of Covid-19, the organizers have limited the number of spectators to watch the show. The representative of Vietnam was ranked in the final group of contestants, right from the beginning of the stage, Khanh Van was mentally ready to send many messages to this year’s contest with Ken Em. ‘ Cocoon Em’ Bringing the story from silkworm to becoming a Vietnamese shirt, upholding the patient spirit of Vietnamese people despite the ups and downs of the times. Due to the careful preparation at home, Khanh Van uses the wheel effect quite easily and walks confidently. Towards the end of the stage, “the Cocoon” opened up with a sudden opening and closing effect. Khanh Van came out with a traditional ao dai hugging her body “Curve Masterpiece ” of Vietnamese women. Compared to the designs of other representatives, “Ken Em” is not too picky in color nor bulky, but still leaves a distinct mark in the hearts of fans. At the end of the National Costume show, Khanh Van received a lot of applause in the stands. Vietnam has not once “dominated” the category of Best National Costume award at the Miss Universe contest. With Khanh Van’s unique charm and performance, will luck smile on Vietnam this season?

But also in the media, it is seen that every morning, hundreds of Indians in the midst of the pandemic go to bathe in the Ganges River. No masks. No spacing. They hardly know or need to know what a Pandemic is… Peaceful Ganges! That’s the real India! Peaceful India is a country of religion! The etymology of the sacred Ganges is “Ganga”, the embodiment of the goddess Ganga – the daughter of the Himalayas – the guardian deity – the great mother of the country. Legend has it that in order to save the people from the severe drought, the god Sihva pulled a river from the sky above the heavens to flow through his hair for thousands of years and then poured down to earth. In the Vedas, there are also the most solemn words praising the Ganges River, which has the function of dissolving all sins and cleansing all impurities. According to Hindu beliefs – the majority of the Indian continent, bathing in the Ganges River means that all sins are washed away. If you drink river water before you die, it is a good omen for both the living and those who return to heaven. Many Hindus also ask to be cremated on the banks of the Ganges and then scatter the ashes into the river. Throughout history, since the legend, every morning, at dawn, tens of thousands of Indians flock to the banks of the Ganges River to bathe, meet, share, and chat. For them it is a great gift of life, so no power can take it away, not even the scary but invisible COVID virus… In the symbol of humanity, “water” which symbolizes the purification of desire directs people to the bright and benevolent domain. Because it is a flow, “river” is a symbol of renewal and rebirth. Moreover, it is also a symbol of purity (because of being purified) and an instrument of liberation. But with Indian culture, the holy Ganges River has a higher symbolic meaning than “giving prosperity and blessed salvation”. Therefore, those who bathe in the Ganges river will be “transmitted purity into their hearts” by the goddess. Most Hindus certainly believe so! The Ganges River becomes the patron god of the life and people of India, the mother river that flows cultural flows into the body of Indian society. Where there is lack of spiritual water from that spiritual flow, that place is not India! The most primitive legend tells that the goddess Ganga was always standing on a sea monster, which was her means of transportation. Her holy face was both stern, tolerant, kind, and holy. Her figure shows a symbol of strength, nobility, courage. She always wears a crown to reveal her high, pure, bright forehead. She always wears a necklace low down to her bountiful breasts symbolizing her ability to bestow prosperity… This legend is the fulcrum for two immortal epics, “Ramayana” and “Mahabharata”, the most massive ancient epics in the world. The “Mahabharata” alone is 7 times the length of the “Iliad” and “Odyssey” combined. A Battle on the banks of the Ganges in “Ramayana”! It can be affirmed that the structure of the massive “Mahabharata” epic is the structure of the great Ganges river flow because the river is like an artistic symbol expressing the spiritual life of the main characters, who govern and direct the people. as a spiritual leader. The opening part of the epic tells about the origin of genealogies with the main core being that the Vasus family sinned against the Taoist Vasita, so they were reincarnated into the world as the children of the goddess Ganges and King Santanu. As soon as they were born, they were thrown into the river by their mother (goddess) to free them from the Taoist spell. This is a great and constant archetype so that everyone wants to bathe in the Ganges River in the future with the desire to wash away sins. The motif of bathing in the sea and sacred river water becomes a common symbol for human culture talking about renewal and rebirth. God of Fire in Greek mythology was a naughty, hyperactive boy who once provoked Dot, so he was thrown into the sea, unfortunately, he fell on an island and lost his leg. Since then, the Fire god has been limping (flashing like fire!). In Egyptian mythology, Prince Morann, son of the king of Cairpe, was born a mute monster and was thrown into the sea. Fortunately, the sea water broke the monster mask so that later the prince became a great judge… But among those episodes, the meaning of bathing in the Ganges river is the most enduring, followed by many people. Best. And maybe forever as long as there is the Ganges! When epic wars occurred, the Ganges River served as a witness to history. Only in the space of the Ganges can the characters “enlighten” the truth and morality as well as the principles of Indian spiritual life, of the Indian spirit of peace and selflessness. Sacred water helps them return to their human roots to neutralize hatred. In front of the Ganges, the sinner will realize his sin and repent… There is an event that no one will miss when reading “Mahabharata” when the villain Aswatthama fled to the banks of the Ganges with the most cruel revenge of killing the Pandava family’s grandson still in the womb. but this action was nullified by the god Krishna. Then the whole Pandava family forgave him… It turned out that the Ganges had sanctified people. Since then forgiveness has become an Indian character, an Indian spirituality. At the end of the war, despite the victory, there is no victory song, because the war is destruction anyway, on both sides. King Yudhisthira triumphantly ascended the throne, but there were no grand festivals. Just a ritual sacrifice: “The king went to the Ganges River and according to the traditional custom of offering sacrifices to pray for the souls of the deceased to rest.” It should be said more clearly that the king prayed for all the dead souls, both on this side, on the other side, regardless. This detail shows more clearly the human meaning of the king’s enthronement without the corresponding ritual. It’s an Indian identity! And yet, King Yudhisthira is also depicted when standing in front of the Ganges River, he is like standing in front of a sacred, sacred and extremely mysterious cathedral, and then the mood rises with torment about what he has caused suffering to people. other. He repented. He judges and punishes himself. He became a symbol of endurance and patience… This symbol entered Indian culture and became a living and action maxim: “Patience is the highest virtue!”, “Tolerance is fame, endurance is glory!”. The Indian cosmology is also: “All things operate according to the principle of endurance!”. So we understand the modern Indian revolution based on the principle of non-violence! Because the moral concepts of endurance and patience have become the spiritual foundation of Indian society! In the epic “Ramayana” the characters always pray and bow to the Ganges. The character always considers the river a fulcrum of strength, a moral fulcrum for action. It is a creed as constant in each character. Legend has it that King Xagara sent sixty thousand sons to find the lost sacrificial horse. Those sons traveled all over the world, finally finding the horse near Kapila. They immediately thought that He was a thief. Enraged, the god Kapila burned all the children of King Xagara. The king’s grandson, Angxumana, received advice: “You must make offerings to the sacred water of Ganga. Okay, then the ashes of these sixty thousand people will go to heaven.” Indeed, when offering water to the Ganges River, the souls of the dead are liberated to the high land of bliss. Legend is deeply ingrained, imprinted in the Indian mind: When you die, you will be cremated on the banks of the Ganges River is a happiness! Tradition must always be in sync with the present for people to enter civilization. To hold on to tradition is to be conservative. The whole world is making the best efforts to prevent the epidemic … but in India it is not yet. That’s the lesson: A traditional gem in the light of modern science will shine even brighter!

Mai Davika recently “entertained” fans with a series of sexy photos on her personal page on the occasion of her Instagram reaching 13 million followers. Before that, the beauty born in 1992 gained 1 million followers in a short time. With this achievement, she officially surpassed her senior Aum Patcharapa to become the actress with the most followers on the social networking platform Instagram. Mai Davika’s slim figure Shining with a bright smile, Mai Davika wore a nude bikini to reveal her sexy bare shoulders and slim waist. The times the actress showed off her desirable body shape caused a “storm” in the online community After only a short time of posting, the photo set of “Thailand’s most beautiful female ghost” easily achieved nearly 800,000 likes and thousands of compliments from fans. She likes tight, two-piece tops that show off her body curves The actress’s style is both young and sexy, which is loved by many people Thai female jade often impresses with her breakthrough and transformation in the way she builds her image. Many times, she made the audience almost rub her face because her face can handle all fashion concepts, from cuteness and personality charm to luxury and fashion. Currently, Davika is playing the main role in the Thai historical blockbuster – Wanthong (Vietnamese name: Ms. Wanthong), adapted from the epic literary work Khun Chang Khun Paen. The content of the film is a tragic story of a true love triangle in the Ayutthaya period, recreated by a cult star cast played by Mai Davika as Wanthong, Pong Nawat as Khun Paen, Chakrit Yamnarm as Khun Chang.

The first mass attack on Apple’s mobile platform came to light when researchers discovered 40 malicious apps that existed on the App Store. Apple was silent about the biggest attack on the iOS platform. Photo: Getty Images. When the scope of the investigation was expanded, this number was eventually determined to be 4,000. They contain malicious code that makes iPhone and iPad part of the botnet. Simply put, the iPhone infected with malicious code becomes the iPhone “zombie”, manipulated for many malicious purposes. Malware infiltrated 128 million iPhones This shocking information has just been revealed by Epic’s lawyers, a few days before the trial of the antitrust lawsuit between the game maker and Apple. Accordingly, on the afternoon of September 21, 2015, about a week after Apple launched iPhone 6s / 6s Plus, Apple leaders discovered 2,500 malicious applications on the App Store, which were downloaded by 128 million users, total plus 203 million visitors, of which 18 million users in the US. Thousands of malware appeared on 128 million iPhones. Photo: Bankinfosecurity. “Joz, Tom and Christine – the number of affected customers is very large, should we email all of them?”, Apple’s Senior Vice President of Global Marketing, Greg Joswiak team members by email. “If so, Dale Bagwell from the Customer Experience team will take care of it. It should be noted that it is difficult to translate emails into the local language, as the application is downloaded in many different countries around the world. About 10 hours later, Bagwell joined the discussion on this matter. Obviously localizing the content, especially the exact name of the application, is not easy. Finally, no emails are sent to the client. Apple quietly posted a simple Q&A document, which generally lists the series of malicious codes appearing on the App Store and the 25 most downloaded names of these. Currently the post has also been deleted. Malware impersonates Apple’s development tools The biggest attack in iOS history came from developers writing apps using fake Xcode – Apple’s iOS and OS X software development tools. The version called XcodeGhost stealthily inserted malicious code alongside the normal functions of the application. Since then, the infected applications cause the victim’s iPhone to be controlled and controlled by the server, and provide a lot of information about the device, including name, identification code, network information, details in ” IDfierForVendor ”… XcodeGhost has embedded the malicious code in popular applications. Photo: Hackread. In China, XcodeGhost promises to load faster than the Xcode toolkit provided by Apple. When developers use the fake version, they receive a warning from Gatekeeper, the macOS security feature requires the app to be verified by a reputable publisher. Eventually, however, thousands of apps developed from the fake toolkit still appeared on the App Store. Disappointing behavior of Apple According to the Wired The Cupertino giant has long made security and privacy a top priority on its devices. Therefore, they need to report directly to the users affected by this serious incident. Google has a bad reputation for being silent when users download malicious apps on Android or the Chrome browser, now it’s Apple’s turn. This is not the first malware scandal on the App Store that eventually falls silent. From 2013, page ArsTechnica found that the application “Jekyll” passed an Apple rating but ultimately contained malicious code. The leaders of Apple have forwarded back and forth, discussing a lot about the method of controlling and approving applications on the App Store. However, all are kept internally confidential without public notice to affected users. IOS 15 build with many new features The new iOS build integrates quite a few features that users have been waiting for.

Photo: Sina Technology According to CNBC, Apple today released a report on its App Store-related data, mainly describing the work the App Store has done in the direction of security and fraud prevention over the past year, and published a lot of related data. This is the first time Apple publishes such data, in this report, Apple does not point out what they bring to developers and users, but what they refuse to ensure safety and experience. App Store experience. Denied 1 million applications Since its inception in 2008, the Apple App Store has become the world’s largest distribution channel and app download platform. According to official data, up to now, there are a total of 1.8 million apps distributed on the app store in 175 different countries and regions around the world. In addition to the quantity, quality and safety of the App Store are also important reasons for many to choose, and even the reason why users switch from Android to iPhone. But the average user rarely thinks behind millions of apps is Apple’s attempt to secure apps on the platform. In fact, security threats have existed since the App Store was launched in 2008, and are becoming more sophisticated as the App Store has grown. Of course, Apple is also working to raise and improve its own security standards. In order for high-quality apps to be listed on the App Store and for developers and users to have the best experience, behind that is the efforts of the Apple App Store review team, including machines (the program AI detects), but Apple believes humans are the last line of defense. On the one hand, the review team develops relevant guidelines and is constantly updating to measure if an app meets Apple’s security standards at launch. On the other hand, many developers have encountered the case of having to submit apps multiple times before they hit the shelves, behind this being the tight scrutiny of Apple’s review team. The reason may be because their application is incomplete / not good enough or not satisfied Apple with the security requirements. In 2020, Apple’s app review team supported 180,000 new developers to bring their work to the App Store for the first time; However, due to the stringent app store rating criteria, many applications were rejected. According to Apple’s disclosure, they rejected 1 million new apps and 1 million app update requests last year. Let’s take a closer look at the apps that were denied on the list, partly because of a breach; There were also 215,000 applications rejected for asking for too much user data on mobile phones; 48,000 apps were rejected because they contained hidden functions, 150,000 apps were rated as spam or otherwise copied apps. All will affect the quality of the apps in the App Store in varying degrees, thereby affecting the user experience. These numbers represent Apple’s ambition to pursue its own high-quality app store and ecosystem, and is also the reason why many Android users “admire” the iOS ecosystem as mentioned above. . “Stone” 470,000 toxic developers Apple CEO Tim Cook speaks at the Apple Worldwide Developers Conference (WWDC) at the San Jose Convention Center in 2018. In addition to denying apps, Apple sometimes punishes developers for violating the rules. For example, some developers intentionally change application functionality after passing a review or even engaging in criminals / crimes. The most common are gambling-related apps, illegal lending, and pornography; there are even apps for drug trafficking, sex chat, and more. According to Apple data, by 2020, about 95,000 apps will be removed from the App Store due to fraud and fraud. If a developer’s violation is severe or recurring, their account will be permanently closed. In 2020, Apple terminated 470,000 developer accounts because of the risk of fraud. In the past month alone, Apple blocked more than 3.2 million app installs through the Apple Developer Enterprise Program. The original purpose of this project was to allow large organizations like companies and businesses to develop apps for internal use only, not open to the public. But some people use this approach to “bypass” the internal application review and abuse process. Of course, no matter how tight the controls are, it’s inevitable that there are up to 1.8 million apps on the App Store. Apple has also opened up a feedback mechanism, users or developers can choose to “report a problem” function in the App Store or call Apple support. Stop $ 1.5 billion in fraud suspected transactions Problem security of Android is often compared with Apple. Since the Apple ID is tied to the payment account and is the “key” of the Apple ecosystem, it is also very easy to become a target for criminals. As a result, Apple is building more secure payment technologies, such as Apple Pay and StoreKit. Currently, more than 900,000 apps in the App Store are using these technologies to sell goods and services. For example, credit card information in Apple Pay won’t be shared with the merchant (and the merchant won’t see it), which eliminates risk factors in the checkout process. However, criminals can also use the App Store to purchase goods and services for money laundering or other improper purposes. According to official data, by 2020, Apple prevented more than 3 million stolen credit cards from being used to purchase goods or services through technical means + manual review. In addition, they block more than $ 1.5 billion in “potentially fraudulent transactions”. The revelation comes amid Epic Games’ antitrust lawsuit against Apple and focuses on the App Store failures. The Fortnite maker is looking to force Apple to remove 30% of the commission on in-app purchases. Epic lawyers have argued that Apple’s App Store is too “wall-bound,” hindering app makers from competing, and that Apple’s rules are unevenly applied to different developers. . The lawsuit filed by Epic Games calls for changes to the existing app review process and the use of other in-app payment systems. Epic also says Apple’s process is unfair, sometimes approving malware in the store. Apple employees argued in court that the number of errors it made was very small given the size of the App Store. Apple also strongly denies the abuse of market power, saying that the lawsuit Epic filed with is an “attack” on a business model that benefits developers as well as consumers. Apple has protected the App Store as an essential part of its business. Last week, an Apple lawyer argued that allowing users to install software from outside the App Store, like Android, creates a security risk and that Apple doesn’t want to be Android.

Epic Store offers titles from smaller indie titles like The Stanley Parable and Tormentor X Punisher to the blockbuster 3-A, Watch Dogs and Star Wars: Battlefront 2. Everything really exploded when in the summer of 2020, the Grand Theft Auto’s week-long free release dragged on players to land, and Epic’s server crashed just minutes later. All these special offers are out of pocket by Epic Games to enhance the brand’s identity, a small amount of money, luckily, the company has to pay the bills very quickly.

According to PC Gamer, Epic’s massive legal battle with Apple over Fortnite revenue on the App Store leaked the total amount invested in the Epic Store, around $ 444 million. And of course, 273 million of that is considered a net loss as Epic has launched a variety of free gift programs. However, the company is not too confused by this investment, but also hopes that profits will start to increase in 2023 and more than a quarter of a billion dollars is spent is only part of a long-term strategy.

This confidence is not without foundation, Epic guarantees a steady stream of profits from Unreal Engine and Fortnite. With Fortnite still considered one of the most successful battle royale games on the market today.

Although the legal battle between Epic Games and Apple (US first instance trial) will take place in May, right now the related developments of the case continue to attract attention from the public. .

A few days ago, the Australian trial was postponed for the third time, but the legal documents show interesting information. The Epic Games Store lost approximately $ 181 million in 2019 and nearly $ 273 million in 2020, showing that since its launch in 2018, the company has never been profitable. Also, in 2021, Epic Games’ expected loss is about $ 139 million.

According to Apple forecasts, the business of Epic Games by the end of 2021 has lost $ 600 million after 3 years. To be profitable, Epic Games may have to wait until 2027.

The thing has been predicted from before

In fact, Epic Games has previously confirmed that the Epic Games Store will not be profitable until 2023. On loss information, Tim Sweeney, CEO of Epic Games, is very optimistic: ” Although Apple calls it a loss, in my view it is an investment, which is also the basis for bringing huge profits in the future.

Although the CEO of Epic Games is confident about profitability, it still cannot change the fact that they have “lost”. As a company that owns Unreal Engine tools, the loss of 450 million USD in the past 2 years is beyond the imagination of many people.

In this case, with the backing of the Unreal Engine being used by most of the developers, the Epic Games Store took up to 4 years to be profitable causing people to question whether or not the business strategy is. “Take profit as a profit” of company leaders?

Free business strategy

According to the official data Epic Games published before, the progress of the game store in the past 2 years is very clear. By 2020, the total number of users on the Epic Games Store will reach 160 million, up 56% from 108 million in 2019. Besides, daily active users reach 31.3 million in 2020, increasing 192% and total user time is 5.7 billion hours, up 70%.

But the problem also lies here, in this era, an emerging gaming platform can achieve such a marked growth, spending money is an inevitable option.

According to the New York Times, in 2020 alone, Epic Games has invested about $ 444 million in the monopoly of the game, with Control of 505 Games alone, the amount amounted to 10.45 million USD. Such a huge investment, in exchange for a one-year monopoly of several games, is also Epic’s best weapon for taking the market from Steam.

But Epic’s revenue from these exclusive and third-party games is relatively limited. In 2020, players spent $ 700 million on the Epic Games Store, which is only $ 20 million higher than in 2019. Of which, revenue from third-party titles is $ 265 million, only up $ 14 million compared to 2019. Apple estimates show that if you count transactions in 2019, Epic will lose at least $ 330 million in exclusive expenses.

Of course, in addition to investing money in exclusive content, Epic Games also promotes a free business strategy to attract new users. The $ 450 million loss is mainly due to this business method. According to Epic’s official data, from 2019 to 2020, the platform distributed 180 games for free, with a total value of up to $ 3,862 (US price) with 950 million purchases. This is actually a buy 1 get 1 free, but with a free gift for buyers, Epic Games has to pocket money for the developer.

On the one hand, they’re spending money on game companies and developers for exclusive content, on the other, they’re out-of-pocket attracting players who aren’t willing to pay. After all, in terms of business, Epic Games is the one to lose.

A healthy competition

Indeed, for developers, whether their game has a chance of being included by Epic in the Epic Games Store (471 games in 2020) or directly on Steam, Epic’s arrival makes a difference. special. For the gaming industry, the PC games market is no longer dominant enough and only acts as an incentive for competition. If Epic can gain a foothold, Steam’s upcoming business strategy must also change.

With the strength of the Unreal Engine, Epic Games Store can completely use competitive tactics to disadvantage Steam. However, to challenge Steam’s position is not easy, especially keeping players from paying fees, Epic Games has too many obstacles to overcome before making any profits.

Of course, competition is inevitable and is also a necessary factor for the development of the market. Whether healthy competition can be maintained, that depends pretty much on the final court ruling after the legal battle between Epic Games and Apple is over.