The era of Hollywood stars appearing densely on billboards hung around the world is over. Fashion brands are now paying attention to Asian stars, especially kimchi idols, according to SCMP . Over the past year, BlackPink group members have continuously become brand ambassadors of leading fashion houses. BTS became brand ambassadors for Louis Vuitton last month. They will promote the brand’s clothing and accessories around the world. The link between idols and the Z . gene “I’m very happy that BTS is joining Louis Vuitton. I hope this partnership will add a modern chapter to the home – luxury and contemporary culture,” said Virgil Abloh – director of Louis Vuitton Men. BTS wore Louis Vuitton clothes at this year’s Grammy Awards. Photo: SCMP. Why choose BTS? The reason given is that they have a “huge” following of Generation Z. In addition, they represent standards that are far from traditional Hollywood beauty. The company’s global personal page is now flooded with BTS photos, including pictures of the group wearing designer clothes to the awards ceremony Grammy at the beginning of this year. BTS isn’t the only K-pop star to enter the world of luxury fashion in this way. Last summer, Rosé starred in the global campaign for Saint Laurent. This year, she was appointed as a global ambassador for Tiffany & Co. The other members of the BlackPink group represent Chanel, Dior and CELINE respectively. For the beauty segment, Armani Beauty has appointed Chinese actor and singer – Dich Duong Thien Ty – as the new global ambassador for makeup and skin care. Meanwhile, Japanese model Koki was recently chosen as the ambassador for Estée Lauder. Asian stars are being sought by major fashion brands. Photo: W, SCMP. Explaining the trend of choosing Asian stars, Rocky Chi – luxury style expert in London, UK – said: “Sales in Europe have plummeted. Brands have to face the reality of billions of dollars. Their largest percentage of customers are from Asia”. Agreeing, Charlie Gu – a marketing expert working in Shanghai (China) and San Francisco (USA) – expressed: “Asia, especially the China region, has made an important contribution to profits. of high-end brands during the time when the world is struggling because of Covid-19. So it’s no surprise that brands elevate Asian celebrities to global ambassadors. The move is intended to spur excitement in the region, in hopes of boosting sales.” Change with the times Some Asian stars are not widely known in the West. However, this is the opposite problem that brands have had in the past. Many Hollywood stars are not particularly famous in China but still appear on billboards around the country. With the rise in popularity of Korean beauty routines as well as the dominance of Chinese consumers in the luxury world, it’s not too difficult for brands to focus on Asian customers. Charlie Gu added, “The global appeal of K-pop and the growing recognition of Asian talent in Hollywood contribute to this new phenomenon. Award Ceremony Oscar this year is really breakthrough for Asian talent. They tend to appeal to younger audiences. Choosing them as global ambassadors could also help close the age gap in luxury spending in the West. In addition, it helps brands broaden their appeal to Gen Z.” Japanese model Koki became the brand ambassador of a famous cosmetic company. Photo: SCMP. In addition, the equality movements in the US have pushed this trend further to get rid of white-centered advertising. Action against Asians has skyrocketed during the pandemic to the point where the hashtag #StopAsianHate has gone viral. In this context, fashion celebrities such as Anna Sui, Phillip Lim and Susie Bubble have spoken out about the importance of promoting Asian designers and models. “When I was growing up, I realized there wasn’t a lot of Asian representation in the fashion industry. It’s more important than ever that we stand up as a community to drive change and acceptance,” said the designer. Jason Wu once expressed his opinion in the magazine Vogue. Finally, that era has arrived. Famous Asian names appear in a series of campaigns by fashion houses. They are constantly being “push” on the cover of many prestigious fashion magazines. BlackPink is the clearest example in recent times when the image of the girls is constantly being “pushed” on the cover.

10. Liu Wen (18 million USD) is an Asian model who attracts attention thanks to her skills and difference in facial features. Stable contracts with Estee Lauder and high-end clothing brand La Perla make her one of the highest-paid models in the world. Liu Wen is also the first Asian long-legged foot to step onto the Victoria’s Secret runway. Image: Sohu. 9. Joan Smalls (19 million USD) is a fashion catwalk expert. The Puerto Rican star has participated in many shows and advertising campaigns for perfume houses Estee Lauder, Moschino, Joe Fresh, Calvin Klein, Marc Jacobs. Image: Elle. 8. Bella Hadid (19 million USD) youngest on the list of high-paid models. She is the face of big brands like Dior, Bvlgari or Tag Heuer. Image: WWD. 7. Gigi Hadid ($20 million) voted by the British Fashion Council as “International Model of the Year 2016”. Gigi Hadid’s promotion is thanks to her cooperation in projects with large corporations, designers and many fashion brands such as Maybelline, Tommy Hilfiger, BMW, Topshop… Photo: Vogue. 6. Cara Delevingne (31 million USD) is focusing on acting but is still famous in the modeling industry. She started pursuing her career at the age of 10. After leaving school, Delevingne signed with Storm Model Management. She repeatedly appeared in shows by Dolce & Gabbana, Burberry, Mulberry and Jason Wu. Image: Reddit. 5. Adriana Lima (31 million USD ) is the oldest angel in Victoria’s Secret history. Since 2000, Lima has modeled for Maybelline cosmetics. In 2003-2009, she participated in the filming of Super Bowl and Kia Motors commercials. Lima started thinking about modeling when she won a beauty contest in elementary school. Thanks to her confidence and perfect body, she signed with Elite Model Management to start her career. Image: Fashion gone rogue. 4. Rosie Huntington-Whiently (32 million USD) is one of the sexiest British models. In addition to modeling, she runs several businesses such as the Marks & Spencers lingerie and perfumery store, and a makeup brand. Like many other models, Rosie Huntington-Whiently has worked with Tommy Hilfiger, ELLE, Vogue… Photo: Vogue. 3. Gisele Bundchen (35 million USD) rocked the international catwalks since the 90s and was the highest paid supermodel for many years. Retired Brazilian model who did not participate in major campaigns but still made this list. Image: RedVoice. 2. Chrissy Teigen (39 million USD) take modeling work very seriously. She knows which brand to choose and how to express herself. This makes her one of the richest models in the world. Also, the former cover star of Sports Illustrated He also branched out into other fields such as cooking and TV host. Image: Etoland. 1. Kendall Jenner (40 million USD) ranked first among the highest paid models in the world, according to Wonderlist . She tries to practice ballet every day to improve her body flexibility. Kendall Jenner has modeled for Estée Lauder, Calvin Klein, Fendi, Marc Jacobs and many other famous brands. Image: Enigmamag. Models dropped their shoes on the catwalk Despite having problems with shoes on the catwalk, many models still confidently strode in the excitement of the audience.

1. The Body Shop Drops Of Light Pure Healthy Brightening Eye Cream (950.000VND) With extracts of red seaweed taken directly from the North Atlantic waters rich in vitamin C and minerals, Drops Of Light Pure Healthy Brightening Eye Cream is promised by The Body Shop to significantly improve your dark circles. right from the first use. This product has an intelligent metal tip design that is both creamy and a massage tool to effectively reduce dark circles and puffiness. 2. Sisleya L’Integral Anti-Age Eye & Lip Contour Cream (4.500.000VNĐ) Recently, Sisley has just released a super product that helps to solve all the aging problems of the skin around the eyes and lips called Sisleya L’Integral Anti-Age Eye & Lip Contour Cream. After 17 years of research, Sisleÿa L’intégral Anti-Age Eye & Lip a lives and carries a combination of 4 superior ingredients such as soybeans, cedar, passion fruit and pomegranate yeast to help improve, restore and Rejuvenate the skin around the eyes and lips against aging agents. In addition, the limited version of this product also has an 18K gold head texture massage roller. Using a roller bar combined with simple massage will help remove wrinkles, fat puffiness and stimulate blood circulation, and immediately cool the skin around the eyes – lips before applying the cream, thereby playing best performance of the product … 3. Esteé Lauder Advanced Night Repair Eye (60USD, about 1,300,000VND) Advanced Night Repair is a famous line of Esteé Lauder, often trusted by models, especially the Victoria’s Secret models. Esteé Lauder Advanced Night Repair Eye cream with the combination of exclusive ChronoluxCB technology and anti-pollution ingredients can completely treat all kinds of problems such as dark circles, puffiness or wrinkles on the skin around your eyes. 4. Clinique All About Eyes (32USD, about 700,000 VND) If you are over 20 years old and are looking for a product with darkening and anti-aging effects for the eyes, then Clinique All About Eyes is a worthy choice to try. With shea butter as the main ingredient, Clinique All About Eyes helps deeply moisturize the skin around the eyes, limiting the formation of wrinkles. This product comes in a creamy gel form, lighter than the Clinique All About Eyes Rich eye cream in its line. When applied, the gel melts and quickly penetrates the skin, leaving a silky, moist surface. In addition, extracts of green tea and barley are effective in reducing dark and puffiness, giving the eyes the most relaxing feeling. 5. Kiehl’s Creamy Eye Treatment with Avocado (VND 800,000) Just through the name, we can also know that avocado is the key ingredient of the classic eye cream jar from Kiehl’s. Avocado oil contains high levels of fatty acids, antioxidants and Vitamins A, E, D to help the product have deep moisturizing properties, reducing the appearance of wrinkles around the eyes. In addition, Beta-Carotene in the composition also helps promote blood circulation under the skin, reducing the phenomenon of puffiness and dark circles. 6. SKII RNA Power Eye Cream (135USD, about 3,000,000VND) SKII RNA Power Eye Cream is an eye cream that contains a powerful anti-aging formula. In addition to two similar ingredients as its predecessor Stempower, Pitera and Stem- Acanax Eye Complex, SKII RNA Power Eye Cream also contains Palmytol Pentapeptide-4 and Chlolleragen, two extremely effective anti-aging nutrients. SKII RNA Power Eye Cream positively affects the structure of the skin, restoring the previous natural skin, reducing dark circles and limiting the appearance of wrinkles in the eye area. Posts: Nice Online

Elizabeth Hurley recently met a lot of mixed opinions because she constantly appeared in cool, even nude clothes despite turning 55. While some people admired the actress’s slim body, the rest said that she should be more discreet because she was a woman in her U60s. In everyday life, Hurley is the desired role model for women over 50 years old. Sharing about beauty secrets, the actress said that the most important thing is not to abuse plastic surgery. “I’m too scared of that. Fillers? Forget that. I just injected botox into the forehead so they don’t get wrinkled,” the British star told Grazia. The Wonder Woman movie star has only a 19-year-old son. However, in the photos together, she does not look much older than her son, despite nearly 40 years from Damian. In the interview with The View, the actress said she kept her youthful beauty by building a reasonable diet. “I eat a variety of foods but mostly juices, vitamins,” Hurley said. In the years 2005-2006, Elizabeth Hurley is considered a true beauty of England. The model’s grandmother once died of breast cancer, so she has always considered this a serious disease, enthusiastically supporting the Breast Cancer Research Foundation for decades. “I promise to do my best to make people realize how dangerous the disease is,” she told Page Six. In the 2000s, Elizabeth was the familiar face of many fashion catwalks. She joined designer Valentino (left) at the American Fashion Designers Council Award in 2000, where he received the Lifetime Achievement Award. The appearance of the model in a pink-breasted dress at that time was dense on the newspaper. Before parting ways with Hugh Grant, actress and actor Four weddings a haunted couple is a couple of lovers, beautiful couples at awards ceremonies. She often couples with her boyfriend in beautiful, iconic outfits. The red dress she attended the boyfriend’s Notting Hill (1999) movie press conference and her own film Permanent Midnight (1998) is still mentioned a lot. In 1995, the female model was honored to become the face of the luxury fashion house Estee Lauder. She held this role until 2001. The same year, she and her boyfriend attended the first luxury Met Gala in her life. At the meeting with the theme of High Fashion organized by Anna Wintour, Elizabeth Hurley wore a high dress of Versace, showing off her sexy bust next to her boyfriend Hugh Grant. Despite having many sexy outfits for life, the high-cut Gianni Versace dress she wore in 1994 is still the most iconic. At the premiere of the movie Four Weddings a Ghost with her boyfriend Hugh Grant, she got most of the attention. “The dress was born 27 years ago but is still being noticed for a complete reason,” commented Womens Health Mag. Elizabeth Hurley’s youth is associated with the two words “brilliant”. In 1987, she had her first role in her life after modeling. This is also the year she fell in love with once handsome actor Hugh Grant after working together in a Spanish film called Rowing With the Wind. After more than 30 years of being famous in showbiz, although her face is hard to resist time, the sexy image of the actress is still difficult for young stars to overcome.

In addition to building a suitable skincare cycle, there are indispensable items, especially at a time when aging is surprisingly fast. 1. Facial washing machine Facial washing is always an important skin care step for any woman. Neutrogena skin rejuvenating machine (about 800,000 VND). Clarisonic washing machine (about 2.5 million VND). In middle age, when the speed of aging occurs faster and faster, massage movements while washing the face is also an extremely important “exercise”, making the skin firmer and more elastic. 2. Anti-aging products An indispensable product when talking about skin care issues for middle-aged women is anti-aging serum . Esteé Lauder Advanced Night Repair anti-aging serum (VND 2.8 million). Esteé Lauder night-time anti-aging cream (VND 2.3 million). When wrinkles or signs of aging have begun to appear, serum is the best solution to help women regain a youthful look to the skin. 3. Melasma treatment products Melasma , darkening of the skin, freckles are an increase in melanin in the skin and are very common in women over 40 years old. Shisheido Haku melasma cream (2.1 million dong). Clinique freckles and melasma serum (VND 2.4 million). Melasma can not be completely treated, but there are many cosmetic products that can minimize melasma. 3. Makeup cosmetics For middle-aged women, the appropriate makeup style must highlight elegance and nobility but still retain a natural look and not be too fussy. When buying cosmetics make up For moms or older women, you should choose a chalk that is not too bright, neutral or bold lipsticks like nude, beige, plum red. 4. Massage cream Fat accumulation in areas such as biceps, lower abdomen or hips, thighs is a problem that many middle-aged women face. L’oreal massage head fat-dissolving cream (300,000 VND). Vichy fat-soluble massage cream (VND 850,000). A fat melt massage cream can be a very practical gift for your mother. Massage creams often come with a muscle relaxation feature. 5. Fragrance In the world of perfumes for middle-aged women, luxury and nobility are always on top. Chanel perfume No.5 (3.5 million VND). Perfume Trésor Lancôme (1.9 million VND). The smell that manufacturers put into products for this age group will bring elements of warmth, charm and passion. The most common notes are rose, musk, frankincense or vanilla./.

When Chanel introduced Vamp 18 nail polish in 1994, it instantly became something every lady wants to own. Vamp paint color is a little bit of a cool grunge style but still maintains the signature elegance of French fashion. Then the Vamp stopped producing, it made millions of women’s hearts want to stop beating.

Chanel’s famous Vamp 18 nail polish bottle.

World of discontinued beauty products (discontinued beauty products)

The aforementioned $ 15 bottle of Chanel nail polish has become a cultural standard when it is loved by top stars. With its low cost, it is extremely successful in the mass consumer market. Throughout the history of Chanel, there has never been a miracle comparable to Vamp nail polish bottles. It is also the product beauty Best-selling Chanel of all time.

Vamp is the best selling Chanel beauty product of all time.

Most cosmetic products are discontinued as they are gone forever, driving you crazy with searching. The association loves the discontinued cosmetic lines (discontinued beauty products) always crowded and powerful. The announcement to stop producing certain products also makes the market for buying and selling these products thrive.

Just Google you will find a lot of websites buying and selling discontinued cosmetic lines. Hundreds of products can be found in stages, from big brands like Clinque, Aveda … to obscure brands like Orofluido, Dicesare …

The discontinued purchasing industry also brings huge profits for some entrepreneurs. They invest in buying quality but fledgling brands (acquired by big corporations and rebranding sooner or later), or buy limited edition lines and sell them. when they are out of stock on the market.

Even products that have been used like tried lipsticks or perfumes that have been used several times are still selling well. One example is Candy Yum Yum-colored Mac lipstick.

When a large conglomerate like P&G makes an acquisition, they typically produce multiple products of the acquired brands in a very short period of time, before stopping selling and developing new formulas. It is time for speculators to buy in bulk and then wait until female customers realize their favorite product is no longer available anywhere.

The prices of discontinued products range from 10-30 dollars, but there are also some extremely rare items that sell for hundreds of dollars. Rare records like Redken’s Extreme PPT damaged hair recovery product were acquired by a Japanese customer for $ 500.

Redken’s Extreme PPT hair care product sets a resale price record.

Even used products (like tried-and-tested lipsticks or perfumes that last several times) are selling well as usual. People don’t care what they are second hand, as long as it is a product that they have loved and are familiar with, then pick it up.

The secret behind the guise

The tag “Stop production line” has caused the brand to be transmitted by word of mouth and engraved on consumers’ mind more.

So, what makes a product worth pursuing so many people want to resell? What makes girls accept to pay double or 3 times the original price to buy a cosmetic product?

Reason number one: It’s a great product, they’re already familiar, uncomfortable in absence, and want it back at all costs.

Reason number two: buy to collect, they want to own what no more chance to buy.

The tag “Stop production line” has caused the brand to be transmitted by word of mouth and engraved more deeply into the minds of consumers. So the reputable labels sometimes throw up a great deal to announce stopping production of the favorite products.

After a long enough absence, resale will cause fever and gradually run out, cosmetic labels will begin “reappearance” campaigns. MAC, Esteé Lauder, Chanel … are famous people who specialize in reviving old products.

Esteé Lauder in 2000 made a big promotion for the Gone But Not Forgotten (Gone But Not Forgotten) campaign to revive some old products.

The decision to “revive” is entirely based on feed back customers. For example, the campaign called MAC by Request is a typical example of how to use social media to interact with customers and decide to revive feed back products. One of MAC’s most popular lipstick colors, Candy Yum-Yum from “limited product” is back on the shelves thanks to customer support and has become one of the brand’s best-sellers. .

MAC Candy Yum-Yum is back thanks to consumer support.

Actually, Vamp nail polish is still found in Chanel but under a new look and name.

Since the beginning of the article, Chanel nail polish bottles from the beginning of the article, you thought Chanel would ignore that fertile land, in fact they were later revived with a new look, a little improvement in ingredients and continued to “bomb” on the cosmetic shelf.