Euler’s reputation for loving female users has a long history. In the past, from product to marketing, Euler has closely followed the inner demands of users in every link, striving to meet their deep expectations. At the product level, from model naming, styling, color selection, configuration choices, etc., each model is based on the true preferences of female consumers, and strives to create exclusive products that solve the pain points of women’s cars. At the marketing level, we launched a series of heart-warming activities for female users, such as the “Goddess City Life Illustrated Book” event, allowing female car owners to show off their “life circle”; inviting female car owners to appreciate the beauty of cheongsam in Shanghai and share the retro style of Hong Kong makeup in Guangzhou Classic; at the Beijing Auto Show, confessed to female users and received enthusiastic responses from car owners, etc. Euler continued to touch new generations of users with sincerity and warmth, allowing users to participate and generate emotional resonance. Euler, who loves female users so much, has recently had a new action on the product side. A brand new retro princess car is amazingly struck, with a smart and elegant streamlined style, which can instantly bring users back to the 1930s and 1940s. In the eternal age. The family-oriented design language follows the consistent characteristic of satisfying women’s “pleasant self” and expresses the love of women to the extreme. Euler’s new retro model is not a replica but a tribute to an era In Europe in the 1930s and 1940s, streamlined design swept the entire design field, from lipsticks, water bottles, refrigerators, vacuum cleaners to cars and airplanes. This style can be seen everywhere. As far as the automotive field is concerned, designers use aerodynamics The concept of learning was introduced into cars, and streamlined cars came into being. From American Chrysler, American Ford, Fiat, Citroen to FAW-Volkswagen, streamlined cars have become a beautiful landscape of that era. People love this design because of the deep feeling of the times in their hearts: this style brings people a sense of hope and future. After further evolution, it has become synonymous with elegance and nobility, an identity and cultural symbol. Chrysler crown Imperial (Imperial Crown) 1948 Volvo Amazon 1959 Chrysler Imperial 1951 Today, all kinds of retro elements such as Hanfu and Hong Kong style have been sought after and loved by people again, which strongly shows that fashion is a kind of reincarnation, the trend is perishable, the style is forever, and the fashion that can withstand the test of eternal time is the real fashion. . In the automotive industry full of industry, when many car companies are still pursuing speed and passion, Euler has keenly discerned the inner demands of users, conforms to the trend, and timely launches this “princess” that reproduces the cultural genes of an era. “Car”, as the cultural leader of the retro wave, has completed the most beautiful tribute to that eternal era. Euler’s new retro models accurately cater to the needs of the new generation Where there is user demand, Euler is there. Facing the rise of the retro wave in other fields, Euler took advantage of the trend to launch a new retro model, which accurately “hit” the hearts of many netizens. In the Jingdong live broadcast room on April 10, when Yu Fei, general manager of Euler brand marketing announced that the new car is called “Time Shuttle”, which will be unveiled at the Shanghai Auto Show, and the silhouette of the new car was revealed, many netizens called “amazing” online! At the moment when “‘she’ becomes the new consumer, and those who get’her’ win the world”, Euler has been working hard to make “she” smoothly move forward on the road of “pleasing oneself”. The new car launched this time undoubtedly continues this value choice. The naming rights of the new car are completely left to women! At present, the new car is being “named and co-created”. The princesses go to the Oula APP and official channels to participate in the name voting. There are plenty of prizes waiting for you!

In fact, in recent years, the changes faced by the auto industry are not only the tide of smart electrification, but also changes in the automobile consumption structure-the younger car buyers and the increase in the proportion of women buying cars. As early as 2019, the Travel Association stated that people born in the 80s and 90s have gradually become the main car-buying group. And with the improvement of women’s social status, the proportion of female users in car purchases is gradually increasing. According to big survey data, in 2020, women’s car purchase consumption will reach 22.28%, which has exceeded that of men (22.00%). This is the first time in the past ten years that women spend more on buying cars than men, and women buying cars tend to be younger, with the largest number of women aged 26-35. Great Wall Motors has already targeted this market that few car companies pay attention to. On August 20, 2018, Great Wall Motors officially released the Euler brand. Euler is positioned as a car brand that prefers women. The first model, the Euler iQ, was officially launched at the Chengdu Auto Show that year. At this Shanghai Auto Show, Oula Motors held a special press conference with a cute style. There were also traffic actor Zhang Binbin and popular actress Mao Xiaotong to help out. Source: Euler Motors At this Shanghai Auto Show, Euler Motors launched a variety of new cars, but the most concerned is the Euler Lightning Cat and the Euler Punk Cat. Euler Lightning Cat accelerates from zero to 100 kilometers in less than 4 seconds, has frameless doors, hidden door handles, automatic lifting tail, equipped with L3+ level automatic driving assistance, full-scenario intelligent automatic parking, ORA multi-mode integrated supercomputing platform, ORA exclusive Omnidirectional super-sensing system, Qualcomm’s third-generation intelligent platform, V2X Internet of Everything, etc. It is understood that the Euler Lightning Cat released by Euler Motors this time is its first pure electric super sports car model, which will be sold globally and is expected to be priced at 30,000 US dollars and less than 200,000 yuan. Another brand-new Eulerpunk cat continues the retro aesthetic design idea. Its appearance is similar to the original Volkswagen Beetle. The front face part adopts a design style similar to the Euler Goodcat. The round headlights are very eye-catching. Yu Fei, general manager of Great Wall Motor’s Euler brand marketing, said that among the models that have been released and are already on sale, the price of the punk cat is the highest, which stretches the brand’s tone and overall brand positioning. It will be listed in the first half of this year. Judging from the on-site reaction of the press conference on the 19th, many senior media professionals believe that the two new products launched by Euler are very outstanding in appearance and have the most basic conditions to attract female consumers, or can help Euler Motors to further its sales. On the probe. Source: Euler Motors It is understood that the sales volume of Euler Automobile reached 17,634 in the first two months of 2021, second only to Wuling and Tesla, ranking third. At the beginning of April, Wei Jianjun, chairman of Great Wall Motors, said when attending the event that Great Wall Motors’ electric vehicle brand Euler is expected to surpass Tesla in sales in 2023. But it is worth noting that Euler’s models are mainly concentrated in the low-end car market of 60,000 to 150,000 yuan, and high cost performance is its main competitive advantage. In the mainstream price range of 150,000 to 250,000, Euler Motors has no products before. The launch of Euler Lightning Cat and Euler Punk Cat will help Euler Motors cover this price range. But whether consumers will buy it depends on the market response.