On June 13, Him Chan – former member of BAP – tried to commit suicide at his home. The 31-year-old artist’s extreme action took place on the same day he apologized to the audience for his bohemian personal life. Previously, Him Chan had to appear in court and was sentenced to 10 months in prison for allegedly abusing a 20-year-old girl at a motel (Gyeonggi Province) in 2018. The scandal of BAP surprised the fans of the group and also regretted the group. BAP debuted in the Korean entertainment industry with the album Warrior and Power in 2012. In February 2013, One Shot topped the Billboard World Albums chart. Subsequent songs like Bad Man and Hurricane all resonated. The group conducted the BAP Live On Earth tour from March to June 2014 in 20 cities. In the period 2012-2013, BAP is considered the top rival of EXO, with a large fan base in the world. At the end of 2014, BAP members sued TS Entertainment – the group’s management company – to cancel the exclusive artist contract. According to the evidence provided by the group, the management company unfairly distributed profits (ratio of 1 part artist, 9 part company) and did not provide enough living and performing conditions for the group. After a hiatus of about a year and renegotiating terms with the company, BAP returned to the music industry, but lost its original position. The group’s reputation “died without brakes”. In February 2019, the group’s 7-year contract period ended, all members left the company, and BAP also disbanded. Bang Yong Guk is the leader of BAP Yong Guk, known for his composing ability. He left the group and established his own company after his contract expired in 2018 (the male rapper’s contract was signed before the group). Yong Guk started his solo career with the autobiographical song “Hikikomori” and received a lot of love from the audience. In August 2019, the 31-year-old rapper performed his mandatory military service, and was just discharged in May. Jung Dae Hyun is one of the two main vocalists in the group. He has participated in musicals such as Napoleon or All Shock Up. The male singer signed a contract with STX Lion Heart Entertainment after leaving TS Entertainment. The 28-year-old artist released the solo song The Moment, All Things Will Pass (Sweet Munchies movie). Dae Hyun enlisted in the army in November 2020. Yoo Young Jae used to be a trainee under JYP Entertainment. He is the second main vocalist of BAP. After leaving TS Entertainment, Young Jae joined DMost Entertainment. In April 2019, he started his solo career with the mini-album “Fancy”. The 27-year-old artist also entered the acting field when participating in Mr. Queen and Police Academy. Moon Jong Up is currently under the management company Big Ocean ENM. In May 2020, he released the solo album Headache. Previously, the 26-year-old male singer collaborated with many artists in music products, such as Party Baby (ft Dae Hyun) or Fly Day. In December 2020, the old Jong Up participated in the musical movie Idol Recipe. Zelo has returned under A Entertainment after leaving the old management company. But he left A Entertainment after only 6 months, and is currently a freelance artist. In April 2020, the 25-year-old artist released the album “Day2Day” with the title song “She and Malibu” which was loved by the audience. So far, Zelo’s career has not prospered.

Kai – Global Ambassador of Gucci once appeared in the opening ceremony of a new flagship store at the bustling Itaewon Street in Seoul, Korea organized by the Italian fashion house. The EXO member also featured in a special video promoting the brand, “inlaid” with Gucci from head to toe. He made an impression when wearing a checkered jacket and elegant crossbody bag, affirming the level of the Gucci muse. AOMG hip-hop artists Jay Park, Loco and Simon Dominic attended the opening of Bulgari’s first unisex store in Korea. Appearing at the ceremony, the trio brought a personality and elegant appearance. If Jay Park wears a black ‘tree’, Loco chooses a black vest with a white t-shirt and a cool cap. And Simon Dominic has a new way of combining white pants with a blue vest. On Instagram, Bobby – male rapper of iKON group posted photos wearing designs from the famous Saint Laurent brand, highlighting his cool and personality. Meanwhile, the other 2 members of iKON, Jay and Ju-ne, appeared luxuriously in Prada fashion houses. If Jay’s silver hair color looks perfect with a classic design, the branded ‘tree’ that Ju-ne chose helps to show off her height as well as model-standard charisma. Although often surprising fans with a unique style, even called a “grandmother” style, Mino (Winner) still has an impressive “dressing up” display when posting photos of Louis Vuitton’s design on Instagram. Doan Phong According to SMCP

Vogue Business ‘writer’ Kati Chitrakorn recently posted to Instagram a list of the top luxury advocates in K-pop and the extent to which they benefit the brands they represent. Listings are statistically based on the number of impressions (potential views) and earned media value (estimated monetary value of social media interactions) that each artist brings. 10. Irene (Red Velvet) In September 2020, Red Velvet’s Irene was announced as one of Prada’s new ambassadors. As of June 2021, she has accumulated 65 million brand impressions and generated $1.98 million in earned media value. In total, Irene shared 5 Instagram posts to Prada, which means each post brings in about 13 million impressions and an average of $400,000. 9. Aespa Rookie girl group Aespa is the new face of Givenchy in February 2021, right after their debut. As of June 2021, they have accumulated 84.1 million brand impressions and generated $2.52 million in earned media value. In total, Aespa shared 13 Instagram posts for Givenchy, which means each post brings in about 6.5 million impressions and an average of $200,000. 8. Chanyeol (EXO) Along with Red Velvet’s Irene, Chanyeol was appointed as Prada’s co-ambassador last September. As of June 2021, he has accumulated 89.5 million impressions for the brand and generated an earned media value of $2.71 million. In total, Chanyeol shared 6 Instagram posts to Prada, which means each post brings in about 15 million impressions and an average of 450,000 USD. 7. G-Dragon G-Dragon officially became a Chanel ambassador in 2017. From January 2020 to June 2021, he accumulated 164 million impressions for the brand and generated an earned media value of 4.92 million dollars. In total, G-Dragon shared 14 Instagram posts to Chanel, each of which brought in about 12 million impressions and an average of $350,000. 6. Kai (EXO) In September 2019, EXO’s Kai became the first Korean global ambassador for Gucci. From January 2020 to June 2021, he accumulated 349 million impressions for the brand and generated an earned media value of $10.5 million. 5. Rosé (Black Pink) In April 2020, Rosé was officially appointed as the new global ambassador for Tiffany & Co. As of June 2021, she accumulated 578 million impressions for the brand and generated an earned media value of $17.4 million. In total, Rosé shared 16 Instagram posts with Tiffany & Co, each of which brought in about 36 million impressions and an average of $1.1 million. 4. Jennie (Black Pink) Jennie has worked with Chanel as a muse and ambassador since the beginning of 2018. From January 2020 to June 2021, she accumulated 944 million impressions for the brand and created value. Media earned $28.4 million. In total, Jennie shared 27 Instagram posts with Chanel, each of which brought in around 35 million impressions and an average of $1.05 million. 3. Rosé (Black Pink) Rosé has been shortlisted twice, achieving impressive results as an ambassador for Saint Laurent since June 2020. As of June 2021, she has accumulated 1.85 billion impressions for the brand and generated an earned media value of $56 million. In total, Rosé shared 57 Instagram posts with Saint Laurent, each of which brought in about 32 million impressions and an average of $980,000. 2. Jisoo (Black Pink) As of March 2021, Jisoo is officially welcomed as the new global brand ambassador of Dior. As of June 2021, she accumulated 2.15 billion impressions for the brand and generated an earned media value of $64.8 million. In total, Jisoo shared 71 Instagram posts with Dior, meaning each post brought in about 30 million impressions and an average of $910,000. 1. Lisa (Black Pink) The star with the highest brand media income is Black Pink’s Lisa. She was Celine’s “muse” in 2019 and became an official global ambassador in September 2020. From January 2020 to June 2021, she accumulated 2.7 billion impressions for the brand and generated an earned media value of $80.9 million. In total, Lisa shared 54 Instagram posts with Celine, averaging about 50 million impressions and $1.5 million each.

In this article, they emphasize that G-Dragon (Big Bang) was chosen as Chanel’s brand ambassador after attending the show under the brand name Chanel. Paris Fashion Week 2015 . This event marks an important milestone, becoming a stepping stone for other idols to go deeper into the fashion field. Reporter Woo Hyungjun commented, “Since then, more and more Korean idols have become luxury fashion brand ambassadors.” G-Dragon has a close relationship with the Chanel brand. Photo: Chanel. G-Dragon is not a strange face to famous fashion brands. Since 2009, the male artist has had the opportunity to work with Louis Vuitton. The French fashion house signed a contract to sponsor costumes for the debut album of the leader of Big Bang. Before that, the company had never sponsored any Korean stars. Also follow SBS , choosing a rising star to become an ambassador is a very good way of marketing from brands. Not only with a number of photo sets, the idols contribute to bringing the image of luxury fashion to the public through their lifestyle. BlackPink members are all brand ambassadors for famous fashion houses. Photo: Kiss Asian. Currently, many Korean idols are selected as brand ambassadors such as Kai (EXO), BTS, BlackPink… They create positive effects for the brand. For example, Jimin (BTS) made a Louis Vuitton T-shirt cost 755 USD to be bought in many countries, Jisoo and Jennie (BlackPink) are the stars with the biggest media value in Vietnam. Paris Fashion Week Fall – Winter 2021…

BTS’s Jung Kook once received a 50-gram gold bar for his birthday in 2017. This “unique” gift made the male singer extremely surprised. EXO’s Baekhyun was given a Rolex watch for $10,000 by a fan. Not only that, but he also received many other luxury artifacts. On her 20th birthday (Korean age), Min Gyu (Seventeen) received many gifts from fans. Including luxury brands such as Givenchy, Dolce & Gabbana, Saint Laurent and Louis Vuitton. Just 2 months after TWICE’s debut, on her birthday, Sana received expensive gifts such as watches, wallets and a handbag worth a total of about 10,000 USD. In addition to gold bars, Jungkook (BTS) also received many expensive gifts for his 20th birthday. Including a Rolex watch worth about 23,000 USD or more. There is also a Canon EOS 5 camera around $1,000, Louis Vuitton shoes, and a Tiffany & Co. V of BTS loves the Gucci brand. So, on the occasion of his birthday, fans gave V a series of Gucci items. Kang Daniel received many interesting gifts on his 22nd birthday. These include a pair of Jimmy Choo shoes, a Saint Laurent shirt, a pair of Adidas X Alexander Wang pants, a custom necklace, Sony WH-1000 X headphones and a Gucci wallet.

It is known that BLACKPINK’s VOGUE cover this time is by a brand specializing in hair products mise en scène push cover. This is also the brand that has been with 4 beautiful girls since 2018. True to the criteria of advertising hair care products, all 4 BLACKPINK members have long hair with different hair colors and hairstyles. Although, BLACKPINK is praised for being very beautiful, but the 4 members’ photo poses are still criticized. Except for Jisoo and Lisa who have quite an emotional interaction with each other, Jennie and Rosé seem to be merged, not like the group’s photo as usual. Rosé’s fans are extremely proud, because this month, the female idol is on two major magazine covers, and although with Korean VOGUE the cover is the whole group, she still has her own side cover. In K-Pop, only Baekhyun (EXO) has ever done the same thing, the male idol was on the covers of two Korean magazines Harper’s BAZAAR (solo) and ELLE Korea (with the same group) in the same October issue last year. Thus, Rosé is the first female idol to receive this treatment. Rosé’s image of “Japanese girl hair” also made a strong impression and was praised as the member with the best hair in this cover series of BLACKPINK. Lisa is still as beautiful as ever, but her hair is said to be a bit messy and hides a lot of her face. The eldest sister Jisoo is beautiful and luxurious in the “Miss Korea” standard, but this photo is said to be similar to the advertisement nail more than advertising hair care products. Netizens also did not forget to win the “rain” of compliments for the female idol’s “unbelievably beautiful” hand. After Rosé, Jennie’s solo cover photo was praised as the second most beautiful, Jennie’s pose was very fashionable, the female idol’s straight and flowing hair was also praised as a hair advertising standard.

Jennie (BlackPink) or V (BTS) used to have the nickname “Human Gucci”. However, they are now associated with the name “Human Chanel”. According to Daniel Langer, chief executive officer of lifestyle company Équité, this change could have a big impact on brands reaching younger audiences. Therefore, there is no other way, the brand must have more “wise moves” in making the idol image become associated with them. How to “retain” idols when loyalty is easy to change When Kai (EXO) just released a solo album, Gucci sent him a coffee cart. The Italian fashion house wants their brand ambassadors to be healthy. “Congratulations to Gucci ambassador, Kai. Eat well”, “Gucci fully supports Kai” are two wishes printed on the car. The food cart contains Gucci’s message to Kai. Photo: Lo3ylovely. This simple action seems to implicitly confirm that Kai is an inseparable part of the brand. Deep down, it’s a way for idols to have a hard time turning their backs on them. In 2020 Gucci produced a video with Kai, showing him as someone on a journey of self-discovery. In April, Gucci launched Kai’s first collection. The designs are based on the brand’s signature classic style. The teddy bear – a toy associated with Kai since childhood – is highlighted, symbolizing the gentleness of childhood and the connection between people. “The collection has taken the world by storm. Kai shows fashion acumen. His glamorous style has generated promotion from Seoul (Korea), Shanghai (China), Tokyo (Japan) Copy), New York (USA) to Paris (France)”, SCMP comment. Gucci attracted attention when creating a collection associated with Kai. Photo: Gucci. The hashtag #humangucci is currently trending on many social media platforms due to Kai’s great influence. However, the phrase has been used before to refer to other celebrities who have been associated with the brand. They were wearing Gucci from head to toe. Before Kai, V and Jennie often appeared in Gucci suits. They are even called the “king” and “queen” of the fashion house. After a while, both turned to support Chanel. The admirers favorably gave them the common title “Human Chanel”. Once “Human Gucci”, Jennie is now attached to the nickname “Human Chanel”. Photo: Jennierubyjane. Page Kpopmap wrote: “From sticking with Gucci, V switched to Chanel, making the competition fierce”. Chanel quickly named Jennie as the muse and ambassador for the brand. Since then, Jennie has actively shared her love for the French fashion house on her personal page with 45 million followers. In many of her posts, she carries handbags, Chanel dresses, and other accessories. These images of Jennie have a great impact on Generation Z consumers. This is the audience Chanel wants to reach the most. Kpop superstars are style icons of today’s youth. Therefore, choosing a representative with great style and influence for the brand creates a clear impact on young audiences. This also shows how much influence social media has on luxury brands. Cleverly pleasing Generation Z “However, Jennie’s switch from using Gucci to Chanel also has many potential risks.” SCMP identify. When ambassadors are disloyal or no longer supporting certain brands, it is easy for fans to be skeptical. They will also tend to act on their idols. Which explains why Gucci is now actively promoting Kai to become “Human Gucci”, tying him to his own collections. Gen Z is currently the most influential consumer group for luxury brands. According to experts’ predictions, by 2030, they will also be the number one customer group. Defining “Human Chanel” or “Human Gucci” helps them solidify their choices. Song Hye Kyo, Rosé or Lisa are also characters that are sought after by many brands. Photo: Song Hye Kyo, Rosé, Lisa. Not only is K-pop the most successful music genre of the past, K-pop will also influence the aesthetic of luxury brands over the next decade. This is similar to hip hop that has helped build the style for luxury brands over the past decade. As more brands jump into this race, monikers like “Human Louis Vuitton”, “Human Dior” or “Human Prada” may be on the horizon. “In that case, brands will have to be very cautious because ‘imitation’ may not help to connect with Gen Z. It will take different creative approaches. And I’m sure we will see. many great examples” is Daniel Langer’s warning.

Lisa (BlackPink) the choice of a Rolex Datejust 31 ($ 4,463) women’s edition. Aesthetically, the 31 mm Oyster case is equipped with a bezel that accentuates the elegant appearance of the product. Image: @lalalalisa_m, line. Suga (BTS) fan of the Royal Oak brand Audemars Piguet logo. Stainless steel watches often appear in the collections of male rappers and group members. The blue dial version is currently priced at $ 55,000. Image: @bts.suga, xupes. The Rolex Day-Date Platinum Bar is one of the most expensive accessories RM (BTS) used to wear. Surveyed on e-commerce sites, the product is currently priced at $ 64,480. Image: Koreaboo, chrono24. Sehun (EXO) owning a Rolex GMT Master II ($ 39,995) that was once favored by fans. Product “chicken” worn by SM is a stainless steel version with eye-catching black and red trim. Image: @oohsehun, horbiter. The Rolex Submariner ($ 34,250) is made of gold with a blue dial and bezel that helps Chanyeol (EXO) looks more prominent. Male idols often mix this accessory pattern with neutral colors. Image: @chanyeolgram, planetspa. Jisoo (BlackPink) Go in classic, elegant style. The singer wears a Cartier Tank model with a black and green alligator strap. This design is currently priced at $ 2,410. Image: momoson, @sooyaaa__. The Jaeger-LeCoultre Duomètre Quantìeme Lunaire is one of our favorite watches V (BTS) . This accessory is coordinated by the male singer with a sleeveless shirt and wide-legged pants. In particular, this is a gift from a fan to him, priced at $ 41,750. Image: tumgir, fabrice gueroux. The BTS leader has a passion for expensive watches with luxurious designs. The Patek Phillipe Nautilus 5712R costs $ 45,500 RM appeared in reality show episodes, dressed in simple outfits. Image: ameblo, rare rare. 5 things men need to know to wear a beautiful watch Watches are a powerful aid to time, helping to enhance men’s stylish looks.