Decoding the Hong Kong stocks, the original trump card column of the Hong Kong Caihua News Agency, and financial experts gathered. After reading, remember to subscribe, comment, and like.

“The 27th Shanghai TV Festival”, “The 4th China Film and Television Capital Summit”, “Dragon Boat Festival” and many other film and television industry events followed one after another.

What is the box office record of the Dragon Boat Festival in 2021? Has the film and television industry recovered in the first quarter? After two years of trough, can the film and television industry regain the favor of capital?

The box office broke 400 million, and the Dragon Boat Festival fell

On weekends and Dragon Boat Festival, the three-day holiday has passed, and the box office data for the most important holiday schedules in the film and television industry has been released.

According to the data of Maoyan Professional Edition, as of 12:00 on June 15th, the total box office of the Dragon Boat Festival is 466 million yuan.

I don’t know, the box office of this year’s Dragon Boat Festival of 466 million yuan has shrunk significantly compared with the same period in previous years. Before the new crown epidemic, the box office of the Dragon Boat Festival in 2019 was 785 million yuan, and the box office of the Dragon Boat Festival in 2018 was 912 million yuan. This year, the box office of the Dragon Boat Festival has only recovered by half.

As for the reason for the poor box office this year, some people say that the quality and subject matter of the film, while others say that the attendance rate is not as good as before.

This year’s Dragon Boat Festival’s higher box office movies include “Beyond”, “Bed Rabbit 2: Escape Plan,” and “Tropical Once Upon a Time”, which are ranked in the top three on the schedule.

Compared with previous Dragon Boat Festival files such as “Warcraft” and “Jurassic World 2,” some film critics pointed out sharply that this year’s Dragon Boat Festival films lacked box office appeal.

The shortage of imported films is also one of the reasons for the low box office. Industrial Securities pointed out that due to the still short supply of imported films, the box office from January to May of 2021 was 25.5 billion yuan, down 6% from the same period in 2019.

In the medium and long term, as the proportion of overseas vaccines continues to increase, the supply of high-quality imported tablets is expected to gradually recover.

Of course, in the post-epidemic era, attendance is also a major factor affecting movie box office.

Although the China Film Distribution and Projection Association has increased its theater attendance to 75% since September 25, 2020.

However, due to multiple factors such as people’s fear of the epidemic, it is still difficult to fully recover the attendance rate. According to a warning from Cineworld, the world’s second largest theater operator, theater attendance will not return to the level before the new crown epidemic until 2024.

Although the Dragon Boat Festival schedule is lacking in terms of film and attendance, industry companies have increased their publicity efforts in 2021 and are preparing to regain lost ground.

For example, Huayi Brothers increased its film promotion in the first quarter of 2021, resulting in an increase in sales expenses of 185.98% compared with the same period of the previous year, and the sales expense ratio returned to the level of early 2017.

Wanda Movies has also increased its publicity efforts. In the first quarter of 2021, the company’s sales expenses were 388 million yuan, a year-on-year increase of 229.94%.

After the Dragon Boat Festival holiday, there are only eleven golden films left in 2021, and the film industry faces severe challenges in returning blood.

In the first quarter, most of the companies in the industry returned to their blood and still face emotional challenges in watching movies

Although the box office of the Dragon Boat Festival was not satisfactory, after the retaliatory rebound in the box office of the Spring Festival and Qingming of 2021, the full recovery of film and television companies is just around the corner.

Judging from the performance of the first quarter of 2021, industry companies have achieved greater growth in both revenue and net profit attributable to the parent.

Wind data shows that there are 28 A-share film and television concept stocks, of which 25 have achieved year-on-year growth in revenue in the first quarter of 2021, and all have doubled.

For example, Hualu Baina’s revenue in the first quarter was approximately 216 million yuan, a year-on-year increase of nearly 13 times. ST Beiwen’s revenue was approximately 16 million yuan, a year-on-year increase of 12 times.

Most companies in the industry have achieved exponential growth. On the one hand, this is due to the recovery of this year’s performance, and on the other hand, it is also due to the low performance base caused by the 2020 epidemic.

In the first quarter, Wanda Films, Huace Films, and China Films had revenues of more than 1 billion yuan, which were about 4.1 billion yuan, 1.4 billion yuan, and 1.3 billion yuan, respectively. The revenue growth rate was as high as 228%, 84%, and 387%, respectively. .

While the industry leaders are regaining lost ground, there are also some individual companies that have achieved negative year-on-year revenue growth. They are Meisheng Culture, New Culture and Tangde Film and Television, respectively, about -20%, -48%, and -83%.

Tang De Film and Television, which is engaged in TV dramas, film investment, production and other businesses, has been seriously injured since 2018. Affected by the public opinion events of the heroine, the leading TV drama “Ba Qing Chuan” that it invested and produced failed to be broadcast on time, which caused a serious impact on the company’s performance. Negative Effects.

In addition, since 2018, due to the tightening of regulatory policies, the new crown epidemic and other factors, the overall prosperity of the film and television industry has declined, and the sales progress of Tangde Film and Television’s film and television drama projects has been lower than expected.

In terms of net profit, in the first quarter of 2021, most of the industry companies achieved a return to blood, and only contemporary style and sports lost about 150 million yuan, which is a large amount of loss.

Compared with the “end of the epidemic” in the first quarter of 2020, most of the industry companies’ net profits attributable to their mothers have achieved significant results. Among them, the net profit attributable to the parent company of Guangguang Media has increased by 5.73 times year-on-year, and the net profit of Huayi Brothers has also increased by 2.63 times. , Fengyuzhu, Hengdian Film and Television and other companies have more than doubled the growth rate.

Only Hualu Baina, Ciwen Media, ST Beiwen, Contemporary Style, Tangde Film and Television, and New Culture’s net profit growth rate is lower than the same period in 2020.

Although the film and television companies have gradually recovered their blood, the overall recovery situation is still severe. The film and television companies not only face re-stimulating the mood of watching movies and prompting the return of viewers, but also face the multi-faceted competition of Internet long and short videos.

Since 2021, the film and television industry has exploded twice in collective rights protection, protesting against short video platforms and other acts of editing, cutting, moving, and disseminating film and television works.

Once a certain industry has collective rights protection and protest, the expression of rights or interests (IP) is violated, and it also indicates that the industry has entered a development bottleneck period.

Compared with the crazy influx of capital into the film and television industry, is the film and television industry now abandoned by capital?

Film and television bottomed out, capital recovered

For the profit-seeking nature of capital, it is a bit too one-sided to simply say that a certain industry was abandoned by capital due to the downturn.

At the 4th China Film and Television Capital Summit just held, Huayi Brothers Vice Chairman and CEO Wang Zhonglei said that the valuation of many listed companies in the film and television industry has dropped to the lowest point, and the overall valuation of many companies is even worse than the iceberg of Internet companies. For one thing, the valuation of listed companies in the film and television industry will surely rebound in the future.

Wang Zhonglei has a more profound experience as an industry insider. Since 2020, affected by the epidemic, the film and television industry has entered the darkest moment. Whether it is film or TV series production, the valuation is lower than that of A-shares.

Specific to industry companies, for example, Huayi Brothers has a net profit loss of 1.048 billion yuan attributable to its parent in 2020, corresponding to a PE of -9.47.

Looking at the company’s valuation, it was revealed in 2018 that the “black swan” fluctuated downwards in the film and television industry, and remained at a low level under the epidemic.

Is the film and television industry really abandoned by capital?

No. The film and television industry is going out of the darkest moment and experiencing Nirvana rebirth. First of all, film and television, as a major cultural and entertainment category of the Chinese people, has huge room for development, and the market scale is gradually strengthening.

Secondly, from a policy perspective, under the epidemic, the Ministry of Finance, the State Administration of Taxation, and the National Film Administration jointly issued an announcement to provide tax support policies for the film industry and temporarily exempt the collection of special film funds.

At the local level, Beijing, Jiangsu, Zhejiang, Guangdong and other places have successively introduced supporting policies to increase cinema subsidies to ensure the normal operation and healthy development of the film market.

It is precisely because of effective guarantees that in the first quarter of 2021, companies in the film and television industry will gradually recover, and the secondary market will begin to pick up.

Wind data shows that half of the 28 A-share film and television concept stocks have recovered. Since the beginning of the year, the share price of Zhongguang Tianze has risen about 61%, the share price of Jebsen shares has risen about 38%, and the share price of Huakai Creative has risen 37%.

On the contrary, the share price of the leading Wanda Films has fallen by 13%, Chinese films have also fallen by about 4%, and Huayi Brothers has fallen even more, by about 15%.

In the future, with the boom of the film and television industry, if the content-driven Huayi Brothers can retrieve the core password of the content, it will be sooner or later that the valuation will return.

For example, Huayi Brothers is one of the producers of the No. 1 box office movie “Beyond” in the Dragon Boat Festival this year. In addition, the company also participated in the investment in “Hello, Li Huanying” and “Mermaid 2” directed by Stephen Chow, both of which are excellent movies in recent years. works.

The box office of “Hello, Li Huanying” has exceeded 5 billion yuan, and Stephen Chow’s “Mermaid 2” is also a blockbuster that has attracted the attention of the audience.

With the return of the box office, it will be sooner or later for the film and television industry to regain the favor of capital.

Written by: Li Ying

Author: Li Ying

Edit: lala

Rosé has been ridiculed many times by anti-fans because of her title of global ambassador In an exclusive interview with a BLACKPINK member, Elle Singapore wrote that Rosé has become the latest global ambassador for Tiffany & Co. through the campaign Tiffany HardWear 2021 starting April 23rd. This caused many anti-fans to joke that Rosé is not the official face, even calling her a “self-proclaimed ambassador”. Proof that Rosé is a righteous and righteous ambassador. But on April 23, Tiffany & Co. posted a short video with a solemn introduction to Rosé. Most recently, the luxury jewelry company from the US continues to prove that they are extremely fond of Rosé. That’s the fact that this brand just hung up a giant billboard that covers the entire main store (flagship store) in New York, and the sign had Rosé’s picture on it. The picture made BLINKs tear up. Needless to say, BLINKs are so proud to see a huge portrait of Rosé covering a building in the middle of the busiest shopping street in the world. It is known that Tiffany & Co. will actively introduce the new global ambassador by displaying Rosé’s picture in other stores across the US and Rosé will also be a key element of its upcoming advertising campaign. Now, no one can doubt the identity of Rosé’s representative face anymore. Even BLINKs have the right to be proud that before Rosé, no K-Pop idol has ever had a giant billboard for a big brand in New York like this.

But also in the media, it is seen that every morning, hundreds of Indians in the midst of the pandemic go to bathe in the Ganges River. No masks. No spacing. They hardly know or need to know what a Pandemic is… Peaceful Ganges! That’s the real India! Peaceful India is a country of religion! The etymology of the sacred Ganges is “Ganga”, the embodiment of the goddess Ganga – the daughter of the Himalayas – the guardian deity – the great mother of the country. Legend has it that in order to save the people from the severe drought, the god Sihva pulled a river from the sky above the heavens to flow through his hair for thousands of years and then poured down to earth. In the Vedas, there are also the most solemn words praising the Ganges River, which has the function of dissolving all sins and cleansing all impurities. According to Hindu beliefs – the majority of the Indian continent, bathing in the Ganges River means that all sins are washed away. If you drink river water before you die, it is a good omen for both the living and those who return to heaven. Many Hindus also ask to be cremated on the banks of the Ganges and then scatter the ashes into the river. Throughout history, since the legend, every morning, at dawn, tens of thousands of Indians flock to the banks of the Ganges River to bathe, meet, share, and chat. For them it is a great gift of life, so no power can take it away, not even the scary but invisible COVID virus… In the symbol of humanity, “water” which symbolizes the purification of desire directs people to the bright and benevolent domain. Because it is a flow, “river” is a symbol of renewal and rebirth. Moreover, it is also a symbol of purity (because of being purified) and an instrument of liberation. But with Indian culture, the holy Ganges River has a higher symbolic meaning than “giving prosperity and blessed salvation”. Therefore, those who bathe in the Ganges river will be “transmitted purity into their hearts” by the goddess. Most Hindus certainly believe so! The Ganges River becomes the patron god of the life and people of India, the mother river that flows cultural flows into the body of Indian society. Where there is lack of spiritual water from that spiritual flow, that place is not India! The most primitive legend tells that the goddess Ganga was always standing on a sea monster, which was her means of transportation. Her holy face was both stern, tolerant, kind, and holy. Her figure shows a symbol of strength, nobility, courage. She always wears a crown to reveal her high, pure, bright forehead. She always wears a necklace low down to her bountiful breasts symbolizing her ability to bestow prosperity… This legend is the fulcrum for two immortal epics, “Ramayana” and “Mahabharata”, the most massive ancient epics in the world. The “Mahabharata” alone is 7 times the length of the “Iliad” and “Odyssey” combined. A Battle on the banks of the Ganges in “Ramayana”! It can be affirmed that the structure of the massive “Mahabharata” epic is the structure of the great Ganges river flow because the river is like an artistic symbol expressing the spiritual life of the main characters, who govern and direct the people. as a spiritual leader. The opening part of the epic tells about the origin of genealogies with the main core being that the Vasus family sinned against the Taoist Vasita, so they were reincarnated into the world as the children of the goddess Ganges and King Santanu. As soon as they were born, they were thrown into the river by their mother (goddess) to free them from the Taoist spell. This is a great and constant archetype so that everyone wants to bathe in the Ganges River in the future with the desire to wash away sins. The motif of bathing in the sea and sacred river water becomes a common symbol for human culture talking about renewal and rebirth. God of Fire in Greek mythology was a naughty, hyperactive boy who once provoked Dot, so he was thrown into the sea, unfortunately, he fell on an island and lost his leg. Since then, the Fire god has been limping (flashing like fire!). In Egyptian mythology, Prince Morann, son of the king of Cairpe, was born a mute monster and was thrown into the sea. Fortunately, the sea water broke the monster mask so that later the prince became a great judge… But among those episodes, the meaning of bathing in the Ganges river is the most enduring, followed by many people. Best. And maybe forever as long as there is the Ganges! When epic wars occurred, the Ganges River served as a witness to history. Only in the space of the Ganges can the characters “enlighten” the truth and morality as well as the principles of Indian spiritual life, of the Indian spirit of peace and selflessness. Sacred water helps them return to their human roots to neutralize hatred. In front of the Ganges, the sinner will realize his sin and repent… There is an event that no one will miss when reading “Mahabharata” when the villain Aswatthama fled to the banks of the Ganges with the most cruel revenge of killing the Pandava family’s grandson still in the womb. but this action was nullified by the god Krishna. Then the whole Pandava family forgave him… It turned out that the Ganges had sanctified people. Since then forgiveness has become an Indian character, an Indian spirituality. At the end of the war, despite the victory, there is no victory song, because the war is destruction anyway, on both sides. King Yudhisthira triumphantly ascended the throne, but there were no grand festivals. Just a ritual sacrifice: “The king went to the Ganges River and according to the traditional custom of offering sacrifices to pray for the souls of the deceased to rest.” It should be said more clearly that the king prayed for all the dead souls, both on this side, on the other side, regardless. This detail shows more clearly the human meaning of the king’s enthronement without the corresponding ritual. It’s an Indian identity! And yet, King Yudhisthira is also depicted when standing in front of the Ganges River, he is like standing in front of a sacred, sacred and extremely mysterious cathedral, and then the mood rises with torment about what he has caused suffering to people. other. He repented. He judges and punishes himself. He became a symbol of endurance and patience… This symbol entered Indian culture and became a living and action maxim: “Patience is the highest virtue!”, “Tolerance is fame, endurance is glory!”. The Indian cosmology is also: “All things operate according to the principle of endurance!”. So we understand the modern Indian revolution based on the principle of non-violence! Because the moral concepts of endurance and patience have become the spiritual foundation of Indian society! In the epic “Ramayana” the characters always pray and bow to the Ganges. The character always considers the river a fulcrum of strength, a moral fulcrum for action. It is a creed as constant in each character. Legend has it that King Xagara sent sixty thousand sons to find the lost sacrificial horse. Those sons traveled all over the world, finally finding the horse near Kapila. They immediately thought that He was a thief. Enraged, the god Kapila burned all the children of King Xagara. The king’s grandson, Angxumana, received advice: “You must make offerings to the sacred water of Ganga. Okay, then the ashes of these sixty thousand people will go to heaven.” Indeed, when offering water to the Ganges River, the souls of the dead are liberated to the high land of bliss. Legend is deeply ingrained, imprinted in the Indian mind: When you die, you will be cremated on the banks of the Ganges River is a happiness! Tradition must always be in sync with the present for people to enter civilization. To hold on to tradition is to be conservative. The whole world is making the best efforts to prevent the epidemic … but in India it is not yet. That’s the lesson: A traditional gem in the light of modern science will shine even brighter!

Following South Korea and Vietnam, Nepal also appeared “Chinese slogans”, the content attracted the Chinese people’s favor!

With the development of my country’s economy, people’s living standards are getting better and better. Many countries in the world cannot escape the image of poverty and backwardness. In order to achieve better development, these poor countries have also kept up with the trend of the times and vigorously developed domestic Tourism attracts people from all over the world to visit and travel. For example, many people in our country choose to travel abroad in their spare time to see the scenery of foreign countries and experience different customs and customs from our country. Some people like Europe, and the culture and customs are very different from ours. Many times we don’t understand European cultural monuments, so we are very longing for it.

And countries like Europe are gradually not our country’s first choice. Now some countries in Southeast Asia are favored by us. Not only are they close to our country and have low prices, but also travel to these countries without jet lag, which is very convenient. Like Vietnam, South Korea is not too far away from us. Many Chinese people regard this place as the first stop for national tourism. As more and more Chinese come in, a lot of Chinese slogans began to appear in these two countries. The content is unsightly, making many domestic tourists feel angry. For example, in Vietnam, there are many shops in Vietnam that say “Chinese people are not allowed to enter” written in Chinese, and Koreans write “This is a trash can” beside the trash can. Etc. It is obviously discriminatory and insulting.

We Chinese tourists have brought huge benefits to these countries, but we did not expect to be treated so unfairly. Many Chinese tourists feel very chilling about this, and have bluntly said that they will never come to this country again. In addition to these two countries, this phenomenon has also occurred in Nepal, which borders my country’s Tibet. Although they have a large number of Chinese slogans, the content is very different, which arouses the extreme goodwill of Chinese tourists. We all know that there are many reasons for Nepal. The country’s economic development is not good, but its tourism resources are uniquely rich.

There will also be some Chinese slogans here, where you can see sales that are similar to mall sales, such as “Look at it, take a look” in Chinese like no money. In order to attract Chinese tourists to visit many local shops in Nepal, many Chinese slogans are hung at the door, which makes many tourists feel funny and kind at the same time. In order to attract us Chinese tourists, Nepalese businesses have also used various methods. They have a good attitude towards us. The local scenery is very beautiful and attracts many Chinese tourists to travel here.

What we must admit is that many countries are now beginning to attach importance to our China. This is because China’s development has made many small countries very envious. Once China was relatively weak, weak countries have no diplomacy, and most countries have no attitude towards us. Friendly. With the emerging development in recent years, China’s status in the world has become higher and higher. People in many countries have begun to attach importance to us and recognize China’s abilities, and the influence of Chinese in the world has also grown.

Nowadays, as more and more countries appear in Chinese slogans, they are becoming more and more friendly to Chinese slogans. One day China will become the world language. After learning Chinese, everyone does not need the so-called Chinese slogans. I don’t know you. Looking forward to this day? If you have any opinions, please leave a comment below.