Picture source:”A Journey to Seek Fragrance

The fragrance track developed around the “sense of smell” includes both the beauty category perfume Products that also cover personal care Fragrance care, home fragrance And other categories.

In the past, perfume-based fragrance products were more used in social occasions, and the domestic market penetration rate was low.According to data, the global perfume consumption market reached RMB 390.6 billion in 2019, and China only accounted for 2.5% , But also showing a relatively high growth rate, with an annual growth rate of approximately 15%-20% , Showing great potential.

With the upgrading of consumption, more and more consumers have become fans of fragrance products. They are also more concerned about the products brought by fragrance products than “pleasant”. Joyful experience versus Emotional healing effect .

Source: Visual China

According to Euromonitor’s forecast, Home aromatherapy It will become a new outlet in the field of “olfactory economy”. In the US market, the retail sales of aromatherapy products have almost caught up with the retail sales of perfumes. Market Research Future’s research report shows that North America is the largest market for scented candles, while the Asia-Pacific region has the fastest growth rate.The “2021 Women’s Quality Life Trend Insight Report” released by CBNData also shows that the consumption of online aromatherapy products has continued to rise in the past three years. Woody Is the most popular fragrance, and Fruity Has the highest consumption potential.

Source: “2021 Women’s Quality Life Trend Insight Report” As far as the brand performance of the fragrance track is concerned, in addition to Chanel, Dior And other major international cosmetics fragrance lines, and Zumalong, Ludanshi, Diptyque And other salon fragrance brands, to Bing Xili, Guanxia, ​​Smell Library The domestic fragrance brands represented by the likes have also continued to rise in the past two years. Investment and financing areas, RE perfume room, Scentooze three rabbits, Yufan, Plustwo plus two rabbits And other cutting-edge fragrance brands have also completed ten million yuan angel round or Pre-A round of financing. Focus on the “domestic products” label Interpretation of “Oriental Fragrance” Compared with international brands, domestic fragrance brands on the new consumer track will unanimously focus on “Oriental fragrance”. Oriental scents are actually divided according to the types of fragrance materials, using amber, spice, resin, musk and other fragrances; and the “oriental fragrance” we are discussing is the focus of fragrance brands in recent years. “National Tide Culture”, “Oriental Aesthetics” Personalized interpretation of unfolding. The star product of the smell library “Cool white open” The series focuses on the collective memory of the Chinese people; the Beast Youth focuses on creating an oriental fragrance exclusive to Chinese youth. “little time” The series includes mung bean paste, orange soda and other flavors that can awaken consumers’ childhood memories. Source: Scent Library, Beast Youth In addition to nostalgic retro, based on Traditional Culture and Oriental Aesthetics , There are also many malleable spaces. For example, Guanxia, ​​which focuses on oriental botanical fragrances, conveys a kind of “Oriental New Modern Aesthetics”; while Uttori Wuduoli uses oriental elements such as osmanthus, plum and orchid to interpret the national style of perfume. Source: Guanxia, ​​Wuduoli As a carrier, fragrance can carry unique cultural expression and memory. Domestic fragrance brands have a deeper insight and understanding of Chinese consumers, and only by understanding the connotation and heritage of Chinese culture can they express more accurately and uniquely through fragrance. On the other hand, contemporary young consumers no longer blindly follow the big names in Europe and the United States, but have stronger cultural self-confidence, and the recognition of domestic brands is also deepening, which also provides new opportunities for the rise of domestic fragrance brands. Mining the emotional core Tell stories with “smell” According to MoodMedia’s odor market research, humansAmong the emotions 75% It is caused by smell. The “2020 China Urban Women’s Emotion Report” released by Southern Weekend shows that about 20% of women adjust their emotions by smelling aromas (such as lighting scented candles). For example, the scent of jasmine can soothe anxiety and make people calm. The aroma is pleasant. Fragrance brands are also committed to tapping the emotional value of products to bring consumers a better experience. This kind of Mood and atmosphere creation In addition to the product itself, it also depends on the content of the brand. Scent is abstract, and what many brands do is to build a concrete picture for their products through vision and text. For example, in Guanxia’s four seasons mood aromatherapy, Fukaisen Road restores “the fragrance of white magnolia blooming along the road in the French Concession of Shanghai”, and its product copy also tells a nostalgic story about grandma and granddaughter in the old lane of Shanghai. Picture source:Guanxia For consumers, the fragrance experience also comes with it Storytelling This process may be a “decoding” of brand expression, or it may be a personal memory of oneself. Le Labo, a niche perfume brand from New York, has collected a lot of wonderful UGC on social platforms. The real experience and thoughts of these users have become the most convincing content of brand marketing. Figuresource:LeLabo Its founder Frabrice once mentioned in an interview: “Le Labo’s purpose is to make life better. It has nothing to do with perfume, it’s just as a medium . Making perfume is our way of telling stories, and we know how to impress people with perfume. ” Penetrate multiple scenarios Extend to more functional value French fashion brand Maison Margiela’s classic perfume series REPLICA, named perfumes after beach walks, playground nights, lazy Sunday mornings, jazz bars and other scenes, fascinating. Picture source:Maison Margiela Fragrance brands create scenes not only to express emotions, attitudes or to arouse consumers’ resonance, but also to invisibly expand consumers’ Product usage scenarios Imagination. Data shows that commuting and parties are the main consumption scenes of perfume. With the development of home fragrance and fragrance care, fragrance products gradually penetrate into more diversified daily life scenes, such as Watching TV shows at home, before going to bed at night and at office , Or as an ornament Home Part of the show, show the owner’s individual aesthetics, or become a part of the “emotional value” with its unique fragrance, high appearance and its accompanying “emotional value”. Give gifts s Choice. Picture source:Little Red Book In addition, around the function of “smell”, some fragrance products are gradually becoming more Functional scene extend. In 2018, the British health care product startup The Nue Co launched the world’s first functional fragrance with anti-anxiety effects. In 2019, the American fragrance brand Heretic Parfum released a relaxing and soothing functional fragrance Dirty Grass. For domestic fragrance brands, based on the daily life scenes of current consumers, provide them with a set of different fragrance products. “Smell” solution Or one of the directions for the future. Generally speaking, although the emerging domestic fragrance brands can tell brand stories and establish more in-depth communication around the needs of Chinese consumers, they are R&D and production In the process, faced with the immature domestic supply chain and the high barriers to entry for factories, the new brand still has many difficulties to overcome. Hermes exclusive perfumer Jean-Claude Elena once wrote in his book: “Once the smell merges with the mind, I become the perfumer.” Compared with other consumer categories, fragrance is undoubtedly special. , It combines rational materials and craftsmanship, as well as perceptual memories and imaginations. At the brand level, it is more about the communication of aesthetics, interest and lifestyle. In the fragrance market full of potential, we also look forward to more new consumer brands with a keen sense of smell to find their own new growth paths in this blue ocean track. moreMore about lifestyle The new consumer brand insights of the track,Stay tuned for July 6 [2021 China New Consumer Brand Growth Summit]! In addition, the summit site will also publish and interpret “2021 China’s New Consumer Brand Growth Power White Paper” , Announced the industry’s attention “2021 China’s New Consumer Brand Growth50 List” , Will also cooperate with consumer brands in various fields, Internet platforms, investment and MCN institutions, etc., to hold Food and beverage, beauty and personal care, lifestyle Three sub-forums, as well as a closed-door seminar on the theme of “organizational power growth”, jointly “see the longevity” of China’s new consumer brands! Event tickets are now on sale in limited quantities Click “Read the original text” to buy tickets! Consultation and cooperation and learn more About CBN Commercial Data Center CBN Data Center (CBNData)Affiliated to Shanghai Culture, Broadcasting, Film and Television Group (SMG), it was jointly initiated by China Business News and Alibaba in 2015 to provide a big data service provider with digital growth solutions for brand companies. Relying on the superior resources of SMG, CBN and Alibaba, CBNData takes the global consumer database as its core competitive advantage, gives full play to the potential of omni-media, is driven by AI technology, and is extended by multiple scenarios to fully export data applications and content to brand enterprises. Digital growth services such as operations, integrated marketing, and sales conversion. Business scenarios have covered traditional retail and e-commerce, Internet consumption, content socialization, medical education, financial management and other fields. WeChat revision, quickly set CBNData as a star Like today’s content, remember to point look in Oh

(Photo: Duy Trinh/VNA) Every warm summer, the Russian capital Moscow is adorned with a variety of flowers such as apple blossoms, pear blossoms, tulips, bell flowers, and blooming yellow dandelions. However, there is a special flower that always blooms at the end of May, which coincides with the semester exam season for students student and bring to the capital the Russian capital is siren flower (Vietnamese call lilac). In the Aleksandrov garden located close to Red Square, Lomonosov University (MGU) or on the streets of Moscow, it is easy to see siren bushes blooming brilliantly with an extremely seductive fragrance. With a variety of colors (purple, pink, white, blue-white, etc.), lilac has become an indispensable part of Moscow people’s life. beams siren flower This brilliant display creates a lot of inspiration for flower lovers, photographers, painters, or ordinary people who want to save their photos in the colorful siren space. Siren in Moscow is also associated with his life Leonid Kolesnikov (1893-1968), who devoted 50 years of his life to breeding and popularizing this flower in Russia. Mr. Kolesnikov has bred more than 300 varieties of siren of various colors that are being grown throughout Russia, many of which have been grown in the gardens of Buckingham Palace in London, the Royal Botanic Gardens of England, famous gardens of the United States , the garden of the Kremlin, the Moscow Botanical Garden… Lilac “Moscow Beauty” was bred by Mr. Kolesnikov. (Photo: Duy Trinh/VNA) In 1952, Mr. Kolesnikov won the Stalin Prize for his siren flowers. In 1973, the International Lilac Association honored and presented Mr. Kolesnikov with the prestigious “Golden Lilac Branch” award for his merits in selecting and breeding this flower. The most popular siren variety in the world is the pinkish-white “Moscow Beauty” breed, bred by Kolesnikov in 1947. In 1954, on the initiative of Kolesnikov, a siren nursery was established on Shchelkovskoe Avenue which later became the Lilac Garden in 1975 with an area of ​​7 hectares. The Lilac Garden in Moscow is located on Shchelkovskoe Avenue. (Photo: Duy Trinh/VNA) The road right next to the Garden is planted with many sirens and was named Sirenevy Bulvar in 1960. The Lilac Garden in Moscow is growing and storing about 60 varieties of sirenes bred by Mr. Kolesnikov, many rare trees aged 50, 60 years old. . Here you can see a variety of siren varieties such as the siren named after his wife – Olimpiada Kolesnikova light purple; like the siren named after the brave female guerrillas of the Soviet Union during the Great Patriotic War, Zoya Kosmodemyanskaya or the siren “Remembrance of Kolesnikov” is white, like the siren “Red Moscow”, like the siren “Sky of Moscow,” or like siren “Moscow University”… Because of the “internationalization” of this flower, May 18 every year has been chosen by the International Lilac Association as the International Day of Flowers. Lilac ./.

During the restoration of the Golden Stupa, workers accidentally discovered many rare treasures. (Photo: Kknews) It is known that the Golden Stupa is located on the premises of Bao Tuong Pagoda in Wen Shang District, Shandong Province, China. Because the roof tile on the top of the tower is covered with a layer of gold glaze, looking from afar, it has a bright yellow color, so the locals have named the tower Hoang Kim. According to historical records, Bao Tuong Pagoda and the Golden Stupa are up to 1,500 years old and were built during the Northern Wei Dynasty. In the memories of the workers involved in the repair of the stupa on March 15, 1994, by following the mysterious fragrance that kept emitting from the foot of the Golden Stupa, they were able to find a palace. Underground. They immediately stopped construction and contacted archaeologists in Shandong province. The stone box was discovered inside the underground palace at the foot of the Golden Stupa. (Photo: Kknews) The underground palace includes a corridor nearly 4m long, 0.97m wide; 1.65m high and a room located in the middle of the tower’s foot is 1.47m long; about 1.43m wide and 4.2m high. In the middle of the room is a round well, the mouth of the well is covered with a stone slab, surrounded by carved lotus flowers. Behind the large room there is a small niche, inside there is a Buddha altar, on the altar there is a stone box. Gold and silver coffins were found inside the stone box. (Photo: Kknews) On the left side of the stone box there is a Bodhisattva statue made of clay, about 50cm high. The face of the Bodhisattva statue has been peeled off, his hair is in a high bun, his arms are raised across his chest, he is kneeling on a lotus, his body is slightly bent forward. According to archaeologists, normally the statues of Buddhas and Bodhisattvas that we see are made in standing, sitting or lying positions, but this statue is in a kneeling position, which is unprecedented. here. The tooth relic of Buddha Shakyamuni is considered by experts to be an extremely rare treasure. (Photo: Kknews) While observing the Bodhisattva statue, inadvertently the light from the experts’ flashlights passed through the lid of the stone box, through the cracks in the surface, some flickering rays of light flashed, the mysterious fragrance also emanated. out from here. Former secretary of the Institute of Confucius Research – Duong Xuan Binh, the commander-in-chief of the archaeological team that year, quickly decided to open the mysterious stone box. The treasure inside the stone box is nearly a thousand Buddha relics. (Photo: Sohu) Inside the stone box there are nearly 1,000 relics and a golden coffin is placed in the center. In the golden coffin is a smaller coffin made of silver, divided into 2 compartments, the upper compartment is a yellow satin cloth wrapped with a Buddha tooth relic up to 5.5cm long. After studying Buddhist texts, the expert was able to verify that the tooth relic belonged to Shakyamuni Buddha. With this discovery, the tooth relic of the Buddha discovered at the Golden Tower is considered the supreme sacred relic in the Buddhist world and a rare cultural relic of the world. Reference: Kknews

Here are the skin care ingredients you should avoid if you have dry skin. 1. Alcohol (alcohol) Alcohol is a solvent that helps dissolve active ingredients and limit crystallization during the preparation of beauty products. It also has a bactericidal effect and acts as a preservative. However, alcohol will dry out the skin, even for people with combination skin. When buying care products, you need to pay attention to the terms SD Alcohol, Denatured Alcohol, Isopropyl Alcohol, because they are all names for alcohol. Excessive alcohol use can also lead to eczema, rosacea, and psoriasis. 2. Fragrance (fragrance) Most of the chemicals used to make fragrances are not controlled for toxicity. These unlisted ingredients can cause skin irritation, migraines, and asthma symptoms. It is not uncommon for natural and synthetic fragrances to be added to beauty products to create fragrance. But they can cause irritation if you have dry or sensitive skin. 3. Parabens Parabens are antibacterial and antifungal agents, used as preservatives to help prevent bacterial infections and limit the breakdown of active ingredients that reduce the effectiveness of beauty products. Some studies have shown that certain types of parabens are linked to the development of cancer, but the cosmetic market is still flooded with products containing this ingredient. This does not mean that you have to change all cosmetics and care products to natural ingredients, but you should also avoid those containing parabens. 4. Glycolic Acid Glycolic acid, also known as AHA, includes glycolic, lactic, and citric acids. This is a chemical exfoliant commonly used in products to clear blackheads and clogged pores. We should exfoliate at least once a week, dry skin too, but avoid products containing glycolic acid. This ingredient can make the skin dry, burning and more susceptible to sunburn by losing its natural protective film. 5. Salicylic Acid Salicylic acid is a beta hydroxy acid (an acid that heals acne). The molecular structure of salicylic acid allows it to penetrate deeper into the skin. Once inside the skin cells, salicylic acid will dissolve the substances that bind the acne-causing cells to the healthy skin. Salicylic acid is often used in skin care products for people with oily and acne-prone skin. This ingredient only really works if you know how to use it in the right dose and science. In the case of excessive use of salicylic acid, the skin can become irritated and dry, and even lead to salicylic acid poisoning.

The floating beams surrounded by greenery are immortal Throughout the ages, there has been an endless stream of people who have visited Fuliang City. The words of praise are hidden in popular poems Jingdezhen has always been known as the “Porcelain Capital”, and Fuliang County, located at the junction of Jiangxi and Anhui provinces in the northeast of Jiangxi Province, is the largest district in Jingdezhen. It is not only the famous “source of porcelain”, but also The little-known “Fuliang Tea City”. The famous verse that made Fuliang tea master famous in our childhood textbooks, Bai Juyi’s “Pipa Xing”, “Businessmen value profit rather than parting, and Fuliang went to buy tea the previous month.” A short sentence to buy tea in Fuliang shows the status of Fuliang tea at that time. Today, it is the first time for me to come to Jingdezhen. I am not looking for the blue and white porcelain, but only to explore the pleasant fragrance of Fuliang tea. Drive about an hour from Fuliang County to the “Shizi Garden”. After the new rain, a green tea field spread out in front of my eyes. The tea fields of Shiziyuan occupy the right time and place of the Fuliang Mountain; the vegetation there is vast, warm and humid, the soil layer is deep, the rainfall is abundant, cloudy and foggy; “Sundays and evenings on a sunny day, fog everywhere, cloudy and rainy, full of clouds” is Shiziyuan’s. Beauty and portrayal. In the early summer of May, Shi Ziyuan exudes a faint fragrance of spring tea. When the drone soared freely in the sky, I saw the beauty away from the hustle and bustle of the city, and also felt the romantic poem brought by Fuliang Chunming: “Tea ridges lie outside the sky, and peaks and mountains pass between the sea and clouds.” If you want to understand the past and present of Fuliang, one place you must visit is “Yaoli Ancient Town”. The ancient name of Yaoli is “Yaoli”, as far back as the middle of the Tang Dynasty, where there were handicraft workshops producing ceramics, named after the famous porcelain kiln. It wasn’t until the beginning of this century that the porcelain kiln moved out, and “Yaoli” was renamed Yaoli. Ming and Qing Ancient Street Water Pavilion Tower Bluestone Road Wooden Suspension Bridge Naughty child Green hills, green water, white wall and black tiles Also far away and live Also beautiful and also through Choose a cool breeze in the afternoon, walk slowly in the Huizhou-style building with white walls and blue tiles, slowly appreciate and taste the lush greenery of the years and the passage of time. In Yaoli Ancient Town, you can see the villagers take their dried bamboo shoots to dry in the sun, and you can also see the old people sitting in twos and threes on the bamboo chairs to bask in the sun. The dense life scenes make people want to stay. The new tea picked by the villagers in the ancient town is also favored by tourists. Red pepper, dried potato, dried small fish, and fermented bean curd can be used as your meal, or you can take it home as authentic local souvenirs. “Mother River” Yao River, clear and soothing, gurgling across the town from east to west, bringing poetry-like pastoral scenery to the small ancient town. Because of the agility of the Yao River, the town is more peaceful, and tourists also like to walk on the small wooden bridge over the river, staggeringly stepping on the beat to explore the past of the ancient town. Sitting on the wooden bridge, taking a stretched photo, the green hills are majestic, the trees are verdant, and a colorful ink painting is spread out like this. The ancient buildings in Yaoli are mostly old houses from the Ming and Qing dynasties, scattered on both sides of the Yao River. The old-fashioned bricks and tiles, mottled walls, classical windows, and angled eaves all tell history. I like this ancient town of Yaoli. There are no fully commercialized Xiaoqiaoliu Shui people’s homes. The villagers in the ancient town still retain their houses and previous lifestyles. For them, it seems that time has stagnated, as if everything is the same as before. . Also belonging to the Yaoli Scenic Area, there is also a “Rainan Ancient Kiln Civilization Site”. Around the south, a very inconspicuous mountain village once led Jingdezhen ceramics to another brilliance. As far back as the middle of the Tang Dynasty, Yaoli had handcrafted workshops for the production of ceramics, especially glazed fruit. During the heyday of porcelain making, there were more than 100 porcelain kilns, more than 200 ceramic workshops, and more than 300 water tanks. During the Song, Yuan and Ming Dynasties, the Yaoli porcelain industry was pushed to its peak and became one of the three ancient kiln areas in Jingdezhen. Now go to the ancient civilization site of the ancient kiln in Raonan, you can see the oldest glazed fruit hand workshop, ceramic hand workshop, and now there are workers in it to restore the scene of the year. Along a serene path with a winding path, there is the No. 1 Long Kiln site. This is a sloped dragon kiln built in the Southern Song Dynasty. It is built on the mountain and has a total length of 19.2 meters. It is divided into three parts: a fire chamber, a kiln bed and a smoke outlet. It is paved with crushed stones and is well preserved. Visitors to and from the kiln must always observe carefully and look up at this large kiln with a slope. Flying the drone, overlooking the long No. 1 Dragon Kiln from a high altitude, it is like a gray “grey dragon” embedded in the green water and green mountains, winding and talking. In the distance, there is the No. 2 Long Kiln site. It is one of the oldest porcelain kilns discovered in Yaoli. The No. 3 Long Kiln site is the oldest and most well-preserved dragon kiln discovered to date. Why did the small Raonanshan Village become the exclusive land of dragon kilns for several generations in the Song, Yuan, Ming and Qing Dynasties? The answer is the same as Fuliang tea. There are abundant china clay resources, sufficient water resources, and sufficient fuel resources, which are all indispensable natural conditions for making porcelain. Leaving the ancient kiln civilization ruins in Raonan, the car traveled between the green hills of Fuliang in northern Jiangxi. What you breathe is the taste of negative oxygen ions. The source of high-grade Fuliang black tea is hidden in these green primitive wild tea forests; Wanghu Ancient Tea Garden is also in this forest and mountains. After the Fuliang black tea is brewed, the tea soup is red and strong, the aroma is fresh, the fragrance is long-lasting, and there is an obvious sweet fragrance, sometimes with the fragrance of roses. The unique fragrance of floating red is also called “Qimenxiang”. Gongfu black tea produced in Fuliang County won the gold medal of the “Panama World Expo”. Since then, Fuliang Gongfu black tea, together with Sri Lanka’s highland tea and India’s Darjeeling tea, has been included in the world’s top three high-flavor teas. Fuliang County has many mountains above 500 meters above sea level. The red soil and yellow soil in the area have high organic content, rich water, heat, and biological resources. The mountain forests grow luxuriantly, the forest coverage rate is high, and tea gardens are scattered on the slopes and hills. The unique natural conditions not only make Fuliang black tea famous overseas, but also the “Fuyao Xianzhi” and “Yaoli Yayu” Fuliang green tea, which is also a high-quality high-quality mountain tea. When I left Fuliang County, I brought a few boxes of Fuliang tea back to Shanghai, hoping to keep the fragrance of Fuliang tea lingering on my lips and in my heart.

Recently, this charming peach fragrance Luckin Coffee Oatmeal Latte Series Fresh online—— Peach Peach Oatmeal Latte , The white peach flavor and the breath of spring are in the same vein. The selected high-quality oat milk with 0 lactose is a friendly choice for people who are lactose intolerant, bringing you a different and fresh experience!If you want to enjoy the pure flavor of oat milk alone, you can choose to have a new one this time Australian Oat Milk Yo~

In addition to the sweet and attractive white peach flavor, the peach peach oatmeal latte also replaces milk with natural oat milk derived from pure Australian oats, which brings rich dietary fiber and natural grain fragrance; and then blends the pure flavor of espresso, extracted from The coffee beans that won the gold medal of the IIAC International Coffee Tasting Competition are creamy and mellow with zero lactose buff. People with lactose intolerance can enjoy a delicious latte!

Gently hold a cup of peach peach oatmeal latte with ice beads, you can smell the tangy aroma before tasting it, I can only see the milky white and coffee brown blend in the cup gently, the ice cubes are floating in the cup, just because the climate is getting hotter The season should be cool and sweet, dispelling the slightest boredom in my heart.

Take a sip. First, the mellow oatmeal aroma and the rich coffee aroma are surging, and then the fresh white peach aroma is fully released in the mouth. The three flavors of rich grain, pure coffee and sweet fruit are intertwined just right, blooming on the tip of the tongue. Sweet taste, every taste bud is immersed in a full sense of happiness, the taste is mellow and silky. Slowly aftertaste, the soft and long white peach scent stays in the mouth for a long time. The whole cup tastes refreshing and sweet. Just one sip will refresh the heart, as if you are in a ten-mile peach forest, bathed in the warm spring.

Classic white peach flavor meets 0 lactose oat milk, Peach Peach Oatmeal Latte Now it’s new all over the country, a cup full of peach incense is sultry, and the fragrance of the valley is in love. Take a sip to let spring stay in your heart, and there are also new ones. Australian Oat Milk Optional. In addition, the Luckin oatmeal latte series also has a variety of flavors to taste: Matcha Oatmeal Latte , Meteorite Oatmeal Latte , Okinawa Brown Sugar Oatmeal Latte , Champion Oatmeal Latte , Hazelnut Oatmeal Latte , Is selling in stores nationwide, come and punch in a cup!

Activity site

This event officially opened in the singing of “Youth Walk” from the children of the primary school affiliated to Beijing Dayu Middle School. The host recited the relevant fragments of Shen Congwen’s “Miscellaneous Notes of Ji Qing Xuan” at different scenic spots in Ji Qing Xuan. The real scene and the text echoed each other, showing the unique charm of the new space for reading culture in the Summer Palace-“Yi Qing Xuan” The audience experienced the in-depth reading pleasure of cultural and tourism; Lin Chen, the representative inheritor of the national intangible cultural heritage project, performed the classic guqin song “Flowing Water” in Qingqin Gorge, adding the humanistic beauty of mountains and flowing water to the peaceful natural scenery. The purpose of this activity is to let reading go out of the traditional study and library, so that readers can not only feel the book fragrance of the garden, but also appreciate the beauty of history, speculation and reading.

Activity site

On the same day, 20 titles including “Prehistoric Modernization: From Hunting and Gathering to the Origin of Agriculture”, “Shallow Deep Sea”, “Button Soldiers”, etc., were announced at the 16th Wenjin Book Award. 49 titles were recommended.

Award-winning books

The selection of this Wenjin Book Award was officially launched on December 10, 2020. The selection range includes from January 1, 2020 to December 31, 2020 (according to the time recorded on the copyright page), and is managed by the national publication administration The Chinese version of books that are officially published and publicly distributed (including restricted to domestic distribution) in the country by the publishing agency approved by the department does not include reprints and reprints that have won the Wenjin Book Award. As of January 15, 2021, a total of 1,991 books (including 1,008 social sciences, 388 popular sciences, and 595 children) have been recommended by libraries, publishers, readers, judges, etc. There are 1,873 kinds of books, a record number. In this year’s Wenjin Book Awards, 206 publishers participated in the recommendation; 97 libraries participated in the recommendation and preliminary evaluation, an increase of 43% compared with last year. After preliminary evaluation and final evaluation, the award-winning books and recommended books are finally selected.

Zhu Yongxin, Wang Yusheng, and Zhuang Jian reviewed the selection of this year’s Wenjin Book Awards from the three categories of children, science popularization and social sciences. Zhu Yongxin and Wang Dongbo presented awards to the children’s award-winning book authors and publisher representatives, and Ding Mei and Wang Yusheng contributed to the science popularization. The award-winning book authors and publisher representatives presented awards. Rao Quan and Yu Jiannan presented awards to the social science award-winning book authors and publisher representatives. The award-winning author representatives Li Donghua, Shi Jun and Chen Shengqian gave wonderful acceptance speeches.

Activity site

Starting from April 23, the National Library of China will hold an award-winning book exhibition in the north area of ​​the main library, and set up a special shelf for the 16th Wenjin Book Awards and recommended books in the Chinese book area.

Activity site

The event site also displayed representative Beijing park reading spaces and national library special theme reading spaces. Among them, Kuixue Hall in Beihai Park displays more than forty calligraphy stone carvings including Wang Xizhi’s “Quick Snow and Clear Stickers”; Shuangqing Villa in Xiangshan Park prepares rich revolutionary history books for visitors; Youxian Mountain in Zizhuyuan Park The library relies on the rich cultural resources of the National Library to create a comprehensive public cultural space with a strong reading culture.

It is reported that the Chinese Library Association and the provincial library science (association) associations have recommended 53 special reading spaces explored and constructed by libraries outside the library area, including Zhejiang Province, which combines the themes of the library and the homestay. Qingtian County Library “Sit and Forget Worry” Homestay Book House; The Lighthouse Library of Yantian District, Shenzhen, Guangdong Province, which superimposes the shape of a lighthouse and a ship; Built at an altitude of 275 meters, Tianjin “Tianta West Bank Study House” can be rotated 360 degrees ; Located in the world cultural heritage of Henan Songyang Academy, it is both an archaeological site and a royal palace. In addition, there are dozens of other special reading spaces with different styles, diversified functions and suitable for different reading needs, making reading pleasing to the eye.

The 16th Wenjin Book Award Winning Books

Title: Prehistoric Modernization: From Hunting-Gathering to Agricultural Origins

Author: Chen Shengqian

Publisher: Life·Reading·Xinzhi Sanlian Bookstore

ISBN: 978-7-108-06876-7

Publication time: September 2020

Title: The Power of Reading: From Socrates to Twitter

Author: (English) Frank Furidi; Xu Tao, Li Sifan

Publisher: Peking University Press

ISBN: 978-7-301-31672-6

Publication time: November 2020

Title: Tinder: Searching for China’s Rejuvenation

Author: Liu system with

Publisher: Shanghai People’s Publishing House

ISBN: 978-7-208-16537-3

Publication time: December 2020

Title: Great Civilization Scene: Follow the front-line archaeological team through history

Author: Li Ling, Liu Bin, Xu Hong waiting

Publisher: Life·Reading·Xinzhi Sanlian Bookstore

ISBN: 978-7-108-06796-8

Publication time: July 2020

Title: The Temperature of Medicine

Author: Han Qide

Publisher: Commercial Press

ISBN: 978-7-100-18986-6

Publication time: October 2020

Title: Who is looking at Chinese paintings

Author: (English) Colige; Translated by Liang Xiao

Publisher: Guangxi Normal University Press

ISBN: 978-7-5598-2329-8

Publication time: April 2020

Title: Story of Han Painting: Memory Carved on Stone

Author: Zhang Daoyi

Publisher: Zhonghua Book Company

ISBN: 978-7-101-14226-6

Publication time: May 2020

Title: The Academic Life of Qian Zhongshu

Author: Wang Shuizhao

Publisher: Zhonghua Book Company

ISBN: 978-7-101-14729-2

Publication time: November 2020

Title: Deep Sea and Shallow Talk

Author: Wang Pinxian

Publisher: Shanghai Science and Education Press

ISBN: 978-7-5428-7335-4

Publication time: October 2020

Title: Breaking the Sky: The Amazing Power of Gene Editing

Author: (United States) Jennifer Dudna, (United States) Samuel Sternberg; translated by Fu He; proofread by Yuan Duanduan

Publisher: Hunan Science and Technology Press

ISBN: 978-7-5710-0328-9

Publication time: November 2020

Title: Six-pole Physics

Author: Yan Bojun

Publisher: Relay Publishing House

ISBN: 978-7-5448-6602-6

Publication time: May 2020

Title: The Beauty of Formula

Author: Edited by the Quantum School

Publisher: Peking University Press

ISBN: 978-7-301-31449-4

Publication time: September 2020

Title: A Brief History of the Human Body: Your Body Is 3 Billion Years Old

Author: (English) by Bill Bryson; translated by Lu Jia

Publisher: Wenhui Publishing House

ISBN: 978-7-5496-3178-0

Publication time: June 2020

Title: Actually you don’t understand evolution

Author: Shi Jun

Publisher: World Book Publishing Company

ISBN: 978-7-5192-7673-7

Publication time: August 2020

Title: Button Soldier

Author: Jiuer

Publisher: Guizhou People’s Publishing House

ISBN: 978-7-221-15581-8

Publication time: March 2020

Title: Everyone is important

Author: (Norway) Christine Roshift Text/Picture; Translated by Zou Wenyan

Publisher: Tomorrow Publishing House

ISBN: 978-7-5708-0666-9

Publication time: June 2020

Title: Xiaoman

Author: Li Donghua

Publisher: Changjiang Literature and Art Publishing House

ISBN: 978-7-5702-1266-8

Publication time: May 2020

Title: So fun, Peking Opera!

Author: Zhang Daxia · Painted

Publisher: Guizhou Education Press

ISBN: 978-7-5456-1307-0

Publication time: April 2020

Title: That’s how Chinese characters come: Enter the world of Chinese characters

Author: Meng Zhuozhu

Publisher: Hunan Children’s Publishing House

ISBN: 978-7-5562-5191-9

Publication time: August 2020

Title: Tiangong Kaiwu: An Encyclopedia of Ancient Chinese Science and Technology for Children

Author: edited by Long Yi; painted by Fu Fang; edited by Tongqu Publishing Company

Publisher: People’s Posts and Telecommunications Publishing House

ISBN: 978-7-115-54064-5

Publication time: August 2020

This year, as the “top brand” of the Swatch Group, Omega has been the first to launch a number of new products, such as the new generation of moonwatches, the new Haima 300, and the De Flying Classic. Many of everyone’s concerns are naturally placed on the new products, but Mr. Jin said that these new products are not the “constellation” fragrance launched last year. On the topic of this issue, we still invited three teachers to talk about their views on Omega’s “constellation”.

Teacher Jin, who is always required to write original soft articles for free, said:

I still remember that last year, Omega put a lot of advertisements for the new constellation, and one of the “Blue Gold Constellation” advertisements had the deepest impression. In my impression, Omega’s constellation was originally mainly for selling women’s watches. Men who choose Omega are usually Seamaster, Speedmaster, and even De Ville. They rarely consider the constellation series. To talk about the reason, I think the style of the constellation is a bit strange, it’s not considered sports or formal wear. Nowadays, the new constellation has clearly found this balance point, grasping the heat of sports and formal wear just right. To say it must be a bit exaggerated, but it must be better than the old one.

Teacher Qi, who is always ready to change jobs and has no girlfriend, said:

It is said that Omega is a brand with a lot of watches. In fact, when you open the official website, you will find that Omega actually only has four series: Constellation, Seamaster, Speedmaster, and De Ville. Among them, there are nearly 200 models of Constellation watches on the official website. No wonder some people would say that Omega can sell thousands of watches. From the perspective of online attention, Haima and Speedmaster are obviously higher. The reason is very simple. These watches are more sporty and more popular with young consumers, and public opinion on the Internet has become more popular.

When talking about constellations nowadays, most people can think of are the constellation Manhattan. At present, the main sales of the constellation series also come from the constellation Manhattan. The constellation Manhattan is naturally synonymous with the constellation series. For some old watch friends, some still call the constellation the constellation Manhattan. The iconic designs of the constellation Manhattan, such as the four paws and the outer ring of Roman numerals, are still highly recognizable. Here, it is obviously not important to wonder whether it is designed by Master Zunda. The new constellation is indeed younger and better-looking, and this is more important. Face value is justice, buy it if you like it!

Teacher Qiu, who is always told to work with you again next year, said:

The “Blue Gold Constellation” mentioned by Mr. Jin is really amazing, but this all-precious metal version (model: 131.63.41.21.03.001) is expensive, with a public price of 172,300 yuan, and there are many choices at the same price. If you want to choose a formal watch, most of the basic functional gold watches of the top luxury brands can be bought. If you want to choose a sports watch, most of the Rolex steel watches can be bought, even Vacheron Constantin, one of the “three steel kings”, can also be used. From this point of view, with Omega’s brand power, the public price of 170,000 early is very difficult.

Compared with the expensive price of the all-precious metal version, the blue inter-gold model of the Omega Constellation (model: 131.23.41.21.03.001) has a public price of 70,500 yuan, which is more cost-effective. The case is made of stainless steel, which is made of Sedna 18K gold in details such as the claws, the handle, the hands, the hour markers, the Omega LOGO, the six o’clock star logo, and other details. This combination of stainless steel, blue ceramic, and Sedna 18K gold is indeed a very distinctive beauty.

In addition, the strap of the constellation is also very distinctive, the inner layer is a rubber strap, and the outer layer is leather. In the watch industry, the brand that operates in this way is Hublot, which is very popular among young consumers for its fusion and innovation of materials. Omega’s innovation on the strap on the constellation can also be seen as an important change in youth. Just like what Mr. Jin said, today’s constellation positioning is obviously clearer, and there is a formal style in sports, which is really fragrant and can play!

Twilight is the ideal harvest time for Grasse lilies, one of the key scents for J’adore Eau de Parfum Infinissime. Dior meticulously during each harvest to ensure that it preserves the rich, unique scent of this rare flower.

In the first note, Cantifolia rose blends with Sambac jasmine, with a hint of reddish orange, creating a sensual and magnificent scent. When the fragrance layer changes, the passionate orchid flower on Comoros Island – a symbol of femininity, and the lilies of Grasse complete the unique and charming bouquet. The last special element is sandalwood, emphasizing femininity and subtle creamy wood smell, besides acting as a perfect “dance partner” of the lily.

With a traditional gourd-style bottle representing Dior J’adore’s woman’s body, J’adore Eau De Parfum Infinissime is adorned with loose circles at the neck of the bottle. luxurious and classic beauty but no less modern.

Currently this perfume has two versions 50ml and 100ml, suitable for each different needs of use.

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