Aerospace is actually a costly and very cumbersome project. Therefore, VR technology is also mostly used in the aerospace field. For example, the use of VR technology computer statistical simulation to reproduce the space shuttle and flight environment in VR, so that the pilots are in virtual Flight training and experimental operations in space have greatly reduced the experimental expenses and the risk factor of the experiment.

Whenever Mr. P sees news about aerospace and aviation, we are very excited. As ordinary people, we often look up at the stars and desire to travel in space. It is precisely this way that mankind has never stopped exploring the universe. With the continuous maturity and popularization of VR-related technologies, today’s VR technology is more and more widely used in the aerospace field. In this article, Mr. P and a wave of hotspots recommend 6 VR games about space simulation, interstellar battle, etc. Let’s enjoy the charm of the vast universe together. “Apollo 11” Developer: Immersive VR Education Ltd. platform : Steam, Oculus Quest supporting device : Oculus Quest/Rift, HTC Vive, Valve Index, WMR Price: $72 “Apollo 11” is VR experience game with Apollo landing on the moon as the background . It is not so much a game as it is a documentary. The game starts with the moon landing plan, allowing players to play as one of the moon landing astronauts, starting from the earth and finally landing on the moon. Interspersed with several recordings of historical facts, as well as interviews with old astronauts who participated in the project. If you score it solely on the quality of the documentary, this is definitely an excellent film. Players can feel the atmosphere of excitement and worry among the astronauts before boarding the plane, and players can also experience the wonder of the spaceship flying out of the atmosphere and the darkening outside the window. All this thanks to VR, let people experience a “real” space travel like never before. There will be no exaggerated special effects, no thrilling plot changes, everything is just like what happened at the beginning, the player, as an astronaut, landed on the moon surrounded by rigorous and sophisticated scientific instruments. “ADR1FT” Developer: Three One Zero platform: Oculus Quest, Steam supporting device: Oculus Quest/Rift, HTC Vive, Valve Index, PSVR Selling price :￥68 “ADR1FFT” is a Space Survival Sandbox Game In the game, the player plays an astronaut. A nightmare experience leads to damage to the space shuttle. The protagonist has to fight a life and death contest in the vast outer space. The protagonist must survive and accept his fate. The game restores an endless vast space. Players must build their own facilities and conduct dangerous explorations to survive. Players feel that a strong threat is nearby. Game adoption First-person perspective , The player must explore the wreckage of the ship in the weightless space, look for scarce resources, and overcome the challenges of the difficult environment to repair the damaged emergency escape vehicle and return to the earth safely. In addition to survival, players must also find the cause of this tragedy. The scenes in the game are restored to reality, and the visual effects are amazing, allowing people to experience the charm of the vast universe. The game has rich and interesting game settings, giving players a strong sense of experience. “Universe Sandbox 2 VR” Developer: Giant Army platform: Steam supporting device : Oculus Quest/Rift, HTC Vive, Valve Index, WMR Price: $90 “Universe Sandbox 2 VR” is a Space simulation game. The player becomes the master of the universe, creating or destroying various planets and even galaxies in the universe. The game can simulate gravity in real time, allowing players to change the climate of a certain planet, and even simulate planetary collisions such as Mars hitting the earth. Players can also try to turn a planet into a supernova and create their own planet with rocks, water, iron and other materials. Even the difficult phenomenon of Jiuxing Lianzhu can be easily created. This game allows players to become the creators of the world, as long as they can think of it, they can arrange the planets into various shapes according to their wishes. Some players even transform Mars into a blue planet suitable for human habitation through atmospheric control and ground modification. . The game screen is very realistic and stunning, comparable to science fiction blockbusters. “Elite: Dangerous” Developer: Frontier Developments platform: Steam supporting device: Oculus Quest/Rift, HTC Vive, Valve Index, WMR Price: $191 “Elite: Dangerous” is based on 1:1 real-scale real Milky Way as the background , With the help of process generation technology, almost infinitely generated star systems (about 400 billion). At the beginning of the game, players will have a free initial spaceship: Sidewinder and an initial capital. The goal of the game is to do your best to gain more wealth, fame, and power above the “elite” players. Whether it’s hunting through ordinary trade, bounty, or becoming a pirate, or even getting rewards through assassination work, you can. In addition, the game has added a multiplayer wingman formation mode. Players can either cooperate or become competitors or even mortal enemies. In the game, the player will not be fixed on a specific role like a traditional role-playing game, and there is no skill point that directly affects the behavior of the role. On the contrary, the player will always control his character, and the player’s own skills will determine the outcome of the interaction. The reputation system will affect the attitude of NPCs and other players towards the player, and even affect the ownership of rights in the galaxy. The entire universe will be affected and changed by the player’s every move. “Star Wars: Droid Repair Bay” Developer: ILMxLAB platform: Steam supporting device: HTC Vive, Valve Index Price: free “Star Wars: Droid Repair Bay”, literally translated as “Star Wars: Robot Repair Station” , Is a VR game related to Star Wars. The background of the game is the era after “Star Wars: The Jedi Strikes Back”. We can see many new types of robots, including the BB-8, which has countless fans in Star Wars 7. In the experience, the user will be teleported to the “General Leia” spacecraft. Players will play the role of a repairman on the spaceship General Leah Skywalker. In the case of tight warfare, all robots on the battleship must be repaired. Including the well-known BB-8 and robots that belong to the BB series, and even many new models that have never been seen before. The Star Wars universe has always been the future world that everyone has been looking forward to. “Star Wars: Fighter Squadron” Developer : MOTIVE platform : Steam supporting device: Oculus Quest/Rift, HTC Vive, Valve Index, WMR Price: $198 “Star Wars: Fighter Squadron” is a Star Wars series of flying shooting games made by EA , In “Star Wars: Fighter Squadron”, you can feel the realistic flying experience and master the combat art of star fighters. Fasten your seat belts and enjoy first-person multiplayer space melee with the squadron members. Players experience the thrilling single-player story after “Star Wars: Return of the Jedi” from the perspective of a pilot. Experience the two factions from alternate perspectives. The iconic and emerging leaders of both sides are fighting desperately in the galaxy. In the game, players can engage in 5V5 space battles, modify their own Star Wars fighters, and adjust the members of their squadrons to adapt to different game styles and destroy opponents. The above are the 6 aerospace and aviation VR games that Mr. P brings to you. The charm of the universe is unstoppable! Although it is not yet possible to experience the vastness of the universe in person, it is good to experience it in a realistic and very realistic game. Interested friends must try it! What does the universe galaxy look like? Let us wait and see! This article is an original manuscript of VRPinea, please contact: brand@vrpinea.com

The blogger said: “In some of the new models currently tested, 90 frames of Huawei, Realme, Meizu, and Rescuers are okay. OnePlus and Xiaomi have slightly dropped frames, while vivo and OPPO have dropped in the first version of the system. Frame.”

From the comparison test data, Huawei Mate40 Pro Hongmeng Full frame rate 90.17 resultsRanked first, The second place is the Honor 50 Pro equipped with Qualcomm Snapdragon 778G. After the third place is the current most powerful Snapdragon 888 model. . This result is very unexpected!

It seems that Honor 50 Pro has optimized the bottom layer and effectively adjusted it to a high level. . It’s also worth mentioning,The Huawei Mate 40 Pro upgraded to Hongmeng HarmonyOS has a better gaming experience,”Original God”, “Peace Elite”, “King of Glory” can run almost in full frame. What the captain wants to emphasize is, This is the importance of optimization! We can’t just see the stacking of hardware materials, but ignore the ability of tuning and optimization. Sometimes optimizing the experience is more important than stacking hardware. In addition, according to the blogger, At 16:00 this afternoon, the third batch of HarmonyOS internal testing is ready to open for registration. The internal testing list is the Honor model. Xiaoping is dead?This iPhone 12 is discontinued Millet generation “sacred machine” was actually a product 4 years ago It used to be No.1 for taking pictures!Xiaomi’s mysterious new machine enters the network Mate40? The price of the camera on the phone was over 10,000! Honor 50 is beautiful but expensive, so wait for Magic 3 Release next month!This may be the cheapest white flagship machine Don’t choose the wrong version when you buy this flagship machine! [Trailer]In the second half of the year, these 5 new models are worth looking forward to! New phones in May: as low as 699!12 models released, only 3 models recommended Pay attention to the captain, enter the following keywords in the dialog box to obtain: 1. For recommendations of cost-effective mobile phones at various prices, please reply to “purchase” to obtain; 2. The performance ladder diagram, please reply to “CPU” to obtain; 3. WeChat Stealth Please reply separately “ Blank nickname “ Obtain ； 4. Baidu SkyDrive “Lite Edition”, please reply to “Baidu SkyDrive” to obtain; 5. Watch VIP video artifacts for free, please reply to “VIP” Obtain (updated) ； 6. To retrieve the accidentally deleted phone photos, please reply to “Photo Recovery” to obtain; 7. A certain mine on the PC side downloads unlimited speed software, please reply” xunlei ” Obtain; 8. To download the software of high-definition video at station B, please reply to “Station B” to obtain; 9. Are high-speed rail tickets hard to grab? please reply” Grab votes “ Obtain; 10. Nice brand built-in wallpapers and anime wallpapers, please click ” Here “ Obtain; 11. To make double avatars on WeChat, please reply to “double avatars” to obtain; 12. To download paid music for free, please reply to “Music” to get (Update the PC side) ； 13. Visit the foreign education website, please reply “ VPN “Obtain; 14. Get TikTok International Edition ,please reply “ Douyin “Obtain (New iOS) .

Will Bitcoin appear in GTA 6? (Photo: Gizchina) Tom Henderson, who has repeatedly published reliable information about the Call of Duty and Battlefield series, recently shared some interesting details about Grand Theft Auto 6. According to him, Bitcoin will appear in the game. Rockstar Games’ upcoming action play as in-game currency. Users will receive them as rewards for individual tasks. The post by Tom Henderson reads: “Recently, I heard that in GTA 6, some missions will reward you with Bitcoins instead of cash for completing some missions. The stock market feature will return, with the addition of a broker for different cryptocurrencies. Tom Henderson’s post talking about GTA 6 on Twitter (Image: Gizchina) In the second message, Tom Henderson clarified that high-ranking figures who need to transfer large amounts of money quickly and do not want to leave a trace would prefer to pay in Bitcoin. According to an insider, the information comes from a reliable source; but before official announcement it should be treated as rumor. “For no reason, I mean in-game payments in Bitcoin. These payments will come from missions that need to transfer large amounts of money.” Recall that earlier Tom Henderson talked about the main characters and life experiences in Grand Theft Auto 6. Details of the upcoming GTA 6 Tom Henderson has pre-shared Grand Theft Auto 6 details. He talked about the game’s surroundings and some other details. Tom Henderson responded to a user’s question on Twitter: “Background [của trò chơi] Not in the 1980s, but in modern times.” Meaning, we can expect that the sixth installment will be closer to Grand Theft Auto V in terms of its surroundings. Previously, Tom has revealed that this will be the first time in Grand Theft Auto game history that a female protagonist will appear in the game. He also revealed some impressive rumors about the project. The 6th part of the hit game GTA has not been officially announced yet.

Users are increasingly preferring digital banking and payment applications… Based on data from 2,000 top apps and datasets from Fintech, Game and E-Commerce applications, Adjust, a global app marketing analytics platform, has just released its annual report on app trends. mobile apps in 2021. In the context of complicated epidemic developments worldwide, the rate of users downloading and opening applications increased sharply compared to previous years and was higher than expected. The report highlights that mobile apps will continue to grow strongly in 2021. Installs are up 50% across all industries in 2020 and up 31% in the first quarter of 2021. Meanwhile, number Visits increased by 30% in 2020 and now have increased by 4.5%. USERS FAVOR TO FINTECH APP Analytics reports from trends in installs and sessions to time spent on apps and app re-installs… The numbers recorded in the past year show that fintech continues to “encroach” into the mobile segment. Many traditional banks have cooperated with fintechs and neobanks (new-style digital banks, no transaction offices, no branches, all operations take place in cyberspace) are increasingly widely accepted. cobble. The banking app recorded $3.6 billion in revenue. By mid-2020, digital banking accounted for 25% of all banking apps downloaded, up from just 1% in 2017. The data shows that each user on average installs about 2.5 financial apps. The level of global payments last year reached 1.390 billion USD and is expected to increase to 1.680 billion USD this year. The adoption rate of mobile payments has increased sharply globally, with the highest rate in China with more than 81%, followed by India (37.6%), Japan (25.3%) and Italy (21.1%)… From the fintech growth numbers, users are increasingly preferring payment applications and digital banking. Taken as a whole, fintech has the strongest increase in installs of all industries, growing 51% in 2020 compared to the previous year. In the first months of 2021 alone, the number of installs increased by 12% compared to the average of 2020. The number of sessions of fintech applications also skyrocketed in 2020, with 85% year-over-year. The number of sessions increased steadily throughout 2020, with the strongest increase in early October (22% higher than average) and late November (24% higher than average). The data also recorded a peak in mid-July, when 15% higher than the annual average. In 2021, up to the present time, the number of fintech application sessions is increasing by 35%. These growth numbers show that users are increasingly preferring payment applications and digital banking. SPEND A LOT OF TIME GAME AND UP ONLINE SHOPPING Along with fintech, the complicated development of the Covid-19 epidemic has partly reflected in the growth figures of the e-commerce and gaming industries. Games hit new milestones in 2020, especially in the hypercasual (lightweight, instant play and unlimited replay) segment, with installs up 43% versus 26% for games. other games (non-hypercasual games). The number of sessions for hypercasual games increased by 36%, while the number of sessions for non-hypercasual games increased by 27% in 2020. The mobile game market is valued at $165 billion by 2020. Asia remains a large market, accounting for $41 billion of the total market value. The number of mobile game players increased by 46% during the year, from 1.2 billion to 1.75 billion. Statistics show that mobile games are the main source of 51% of revenue and hypercasual games are predicted to reach $ 2.5 billion by 2021. The overall market is forecasted to reach nearly $220 billion by 2023, of which revenue from Google Play accounts for 19.6%, continuing to be higher than the App Store (13.2%). Although the number of installs of e-commerce applications increased slightly, only 6%, the number of sessions increased by 44%. This clearly reflects the fact that users interact and shop high with e-commerce applications. Last year was also considered a successful year for e-commerce with the number of transactions on the application increasing by 58%, in which the strongest increase was at the beginning of the year when the epidemic broke out. The survey showed that the number of goods purchased online has increased by 24%, while the quantity in stores has decreased by 7%. Research predicts that by the end of 2021, 17% of global transactions will be done online. The number of installs and sessions in early 2021 is also positive, up 11% and 14% respectively compared to the average of 2020. The number of visits increased the most in late February and early. March 2021, an increase of 23% over the same period last year and 76% compared to 2019. With the above information and analysis data from gaming, e-commerce and fintech applications, experts say that developers and marketers can better understand the audience and the reality of the economy. based on the app (app economy) to have a suitable investment, development and market domination strategy. Based on information about users’ in-app behavior, when and why they return to the app, marketers can create a comprehensive strategy that incorporates a personalized campaign and communication activities, thereby building brand trust… Users are increasingly preferring apps and this is the time to attract new users, experts emphasized. Mr. Paul H. Müller, co-founder and CEO at Adjust, said that for marketers, the potential to reach new users is unprecedentedly high, but competitive pressure is also “hottest” than ever, so it is necessary Boost your marketing strategy through automation and understand user in-app behavior.

Mortal Kombat 11 Ultimate is one of the most fascinating fighting games in history. The nearly 30-year-old game attracts players thanks to its unique combat mechanism, diverse number of characters, and engaging storyline. Mortal Kombat 11 Ultimate is a version that adds many new features, along with a cast of guest characters like RoboCop and the most famous villain on the screen Joker. Street Fighter V: Champion Edition contains all the values ​​and quintessence of the previous 4 versions. The monument of the game industry still has a great attraction thanks to the simple and realistic combat mechanism. Champion Edition is an upgrade with many unique features, helping players experience better. Guilty Gear XX: Accent Core Plus CHEAP is the latest version of the game that is nearly 20 years old. The game still occupies a certain position in the world gaming village thanks to the development and update of many new features. “If you’re looking for a fighting game that’s complex, intense, well-played online, and full of creativity, but still classic, then Guilty Gear XX: Accent Core Plus R is the game for you.” The Loadout identify. Released since 2013, Killer Instinct It is still the most popular fighting game among gamers. Dynamic combat mechanism and perfect balance between characters, help Killer Instinct own a loyal number of gamers. Killer Instinct’s combat mechanism is a bit different from other fighting games when the player can interrupt the move while using. Guilty Gear -Strive- develop combat mechanics based on creativity, sophistication and limiting stereotypes to create the best experience for players. The latest version of Guilty Gear is considered to have a very unique mechanism and is worth playing through. Skullgirls miraculously revived after 8 years. Skullgirls adds 4 more characters, giving players more options. Each character has their own set of unique moves and counters each other. In addition, Skullgirls has a tag-team competition mode (competing from 2 to 3 people). Use vegetables to create distinctive sounds in Mortal Kombat Sound experts create bone-cracking, neck-twisting sounds in the Mortal Kombat game from some vegetables such as walnuts, bell peppers, …

Sony will bring many PlayStation exclusive games to PC. Photo: Sony Sony highlights that this is a new growth area for PlayStation Studios and will begin developing PlayStation Studios entry-level games for mobile devices. This will help their business, these games have the opportunity to find potential customers in big markets like: China, India or Russia, where they like play games on computer devices rather than game consoles. This test seems to have been successful, Sony’s partners will receive financial rewards from the porting of the exclusive PlayStation platform to PC. In 2020 the game Horizon: Zero Dawn helped investors get financing up to 250% return on investment when it was released on PC. In Sony’s latest financial report, the PlayStation 5 gaming device did not live up to expectations like the PS4 when the company saw a decline in sales per PS5 device. Sony’s games business had its best fiscal quarter ever with $8.4 billion in revenue and $763 million in profit, up 50% from 2019. Uncharted 4 or Days Gone, which are games available on PC, will be one of the new growth factors that Sony has discussed with investors, this is also a new challenge when Sony and its partners are facing competition. Huge paintings from other game makers like Fortnite are very popular all over the world.

1. Avatar soul tree and wisteria tree in Ashikaga Garden, Japan Avatar’s soul tree and wisteria in Ashikaga Garden, Japan 2. Where Thanos retires in the final scene of Avengers: Infinity War and Banaue Rice Terraces in the Philippines 3. The Glowing Lake in Avatar and the Bioluminescent Lagoon in Falmouth, Jamaica 4. Magnificent colonnades in the city of Dwarroedelf, The Lord of the Rings and Basilica Cistern in Turkey 5. Mesa, Up and Tepuy Roraima in Venezuela 6. The Great Hall of Hogwarts, Harry Potter and the Great Hall of Christ ChurchCollege, Oxford University 7.Pandora at night, Avatar and Waitomo Glowworm Caves in New Zealand 8. The Ice Planet in Interstellar and the Glacier Snæfellsjökull,Iceland 9. King’s Landing, Game of Thrones and Dubrovnik in Croatia 10.Rivendell, The Lord of the Rings and Lauterbrunnen in Switzerland 11. Eastern Air Temple, Avatar: The Last Airbender, and Temple on Mount Fan Jing, Tongren, Guizhou, China 12. Paradise Falls, Up and Angel Falls, Venezuela 13. The Doors of Durin (Moria), The Lord of the Rings and the door at the Church of St. Edward’s in England 14. Spirited Away’s bathhouse and Rekishi-no-Yado building Kanaguya, Nagano, Japan 15. Avatar Bay and Hallelujah Mountain in Zhangjiajie, China

Recently, Maisie Williams was seen cycling on the road in the seaside town of Dover in Kent, southeast England. She became the focus of attention because of her bizarre dress and makeup style. In fact, the child star “Game Of Thrones” is filming “Pistol” – a biopic about the punk rock group Sex Pistols, popular in the UK in the 1970s. In the film, Maisie plays the role of model and actress Pamela Rooke (SN 1955) – a huge fan of the Sex Pistols group. Pamela Rooke in real life. She goes by the stage names Jordan and Jordan Mooney, gaining attention while working in the Sex store of punk fashion designer Vivienne Westwood in the Kings Road area (London) in the mid-1970s. The star, born in 1997, dressed up in Pamela’s style, with her platinum hair standing up and panda eyes. It is known that this characteristic makeup helped Pamela become a prominent icon of London punk culture a few decades ago. Maisie made passersby turn their heads when she wore a transparent yellow shirt, showing off her upper body completely with a bust without any underwear. A parent has to cover his son’s eyes from this 18+ sight. With a new role, Maisie completely broke out of the role that made her famous in the hit 18+ series “Game Of Thrones”, Arya Stark.

Start-up Sky Mavis has just received another $7.5 million from investors In addition to billionaire Mark Cuban, the “shark” in the American game show Shark Tank, there are also Alexis Ohanian- Co-founder of Reddit and John Robinson- CEO of 100 Thieves who poured capital into Vietnamese Blockchain game start-up Sky Mavis. With this funding round, Sky Mavis will invest to increase the size of its staff and improve technology, bringing the game Axie Infinity to more players. Founded in 2018 by three Vietnamese and two foreigners, Sky Mavis is a start-up that applies blockchain technology to games, the most prominent of which is Axie Infinity. This is a digital pet universe where players fight, raise and trade cute creatures called Axies. This start-up game received $1.5 million in 2019 in the first round of funding for a blockchain game called Axie Infinity from the Hashed cryptocurrency fund (Korea), the blockchain fund Pangea (Switzerland), ConsenSys (USA) and 500 Startups. Axie Infinity is the first blockchain game in Vietnam and Southeast Asia. According to Sky Mavis data, Axie Infinity is the highest grossing blockchain video game series on DappRadar.com and Dapp.com. This is a gaming ecosystem NFT(Non-Fungible Token) is a major digital asset with over 41,000 daily active users and around 45,000 Axies holders. This game helps Sky Mavis earn more than 15 million USD in monthly NFT revenue. This is also the leading blockchain game of the Ethereum ecosystem. Sky Mavis’s Axie Infinity has acquired the strongest point of this blockchain technology, which is that data will be stored and transmitted in encrypted blocks of information on the Internet. These blocks will play the role of both storing information that can also operate the server, players no longer have to worry about the game crashing or dying midway. Moreover, the player’s information will be kept safe. In addition, a block of information written to the blockchain system cannot be changed, it can only be added when everyone’s consensus is reached, so the issuer cannot interfere. the player’s account, creating absolute fairness for the game. The Axie virtual pet ecosystem also applies a DNA algorithm, which helps determine the shape of the animals when combined, creating a more attractive learning experience for players. The majority of players and know about Sky Mavis’ games from the US, Europe and Japan markets are thanks to the spread on blockchain groups, because the game market applying blockchain technology is still very new. Games with digital ownership, making it possible for players to become owners, are creating a new wave of experimentation and value in the gaming industry, according to experts. Recently, Sky Mavis is the only start-up in Southeast Asia supported by Ubisoft (one of the world’s largest video game publishers) in the fifth Startup Support Program for 8 international start-ups. in the field of social entertainment…

However, with the maturation of traditional traffic channels, the game advertising industry has also entered the Red Sea market. The cost of buying volume is rising day by day, and game manufacturers urgently need to explore more new marketing methods besides buying volume. In the post-purchase era, the rise of content marketing models Buying volume is becoming a pain in the hearts of many game manufacturers. “Last year, the unit price of game purchases doubled.” A mobile game practitioner told 36Kr. According to data released by Unity, in 2020, the eCPM (advertising cost per thousand impressions) of mobile game advertising will continue to rise and reach a record high at the end of the year. In fact, the reason behind the rising cost of buying in the game advertising industry is not complicated. First of all, in the general environment, the increase in traffic prices has become a major trend in the mobile advertising industry. At a time when smart phones are almost universal and users’ mobile phone usage time is becoming more and more saturated, the rise of mobile data prices has become inevitable. In addition, buying volume is a relatively simple advertising strategy, and the early input-output ratio is extremely high. But over time, the buying market will inevitably tend to balance between input and output. Looking for innovative products and marketing methods to increase the input-output ratio of advertising has naturally become a new direction for game manufacturers. For example, in 2017, a new model of “Playable Ad” appeared in the game advertising industry. On the advertising landing page, advertisers can design the core gameplay of the game into a simple interactive mode, allowing users to interact with ads. Content to interact. In the international market, Google and Facebook are pioneers in exploring the trial advertising model. In the domestic market, advertising platforms such as Giant Engine have also introduced this model. This advertising format is particularly suitable for ultra-casual games with simple play. Data shows that demo ads have higher user conversion and retention rates, and directly increase the ROI of game manufacturers. It can be found that in addition to direct purchases, more new sparks can be collided between the game industry and the advertising industry. The rise of the content marketing model in the past two years has also brought new opportunities for game manufacturers. Taking the previous marketing case of the mobile game “Sausage Party” as an example, its marketing service platform’s massive engine used data analysis to target its typical player tag “survival shooting mobile game female player”, and selected the head female game anchor as the master to create The game disseminates content, and creates a number of brand content ideas around player positioning, such as “Little Theatre for Couples”, “Exciting Gameplay Demonstration”, “Customized Drama Contest”, etc., attracting users to spread official promotional content and create and share their original Game content. With the help of these marketing activities, “Sausage Party” has more than 1.5 billion exposures on Douyin, Watermelon Video and other platforms, with more than 130,000 videos, and its App Store ranking has also jumped from the original 26th to the highest second. . It is not difficult to see that high-quality content is becoming an important medium in game marketing and promotion, and game players have become a key marketing communication node. Inspiring game players to create and disseminate game content can not only increase the volume of the game’s dissemination, but it is more likely to form a dissemination event and directly detonate the game’s popularity. With the rise of player-created content, how can game manufacturers achieve native operations? On April 19, Mega Engine held the “OEGC 2021 Mega Engine Game Conference” with the theme of “NEW PLAY” in Guangzhou. At the conference, Zhang Fuxiu, head of the game content center, said that game creation is entering a new era of player creation from the original media creation and self-media creation. Activating the creativity of players is becoming the new mission of all game manufacturers. At the end of 2020, “Muse Dash” suddenly became one of the hot labels on Douyin. A black girl’s step-on dance video was watched, shared and imitated by many Douyin users. The source of this material is a two-dimensional parkour audio game “Muse Dash” released in 2018. This two-year-old game became popular overnight. On the App Store paid game list, “Muse Dash” once jumped to the top three positions, and on TapTap, this game even reached the top. In an interview with the media, the game producer even stated that he felt “abruptly and dazedly” about the explosion of games on Douyin. The popularity of “Muse Dash” is enough to prove that the content created by players can completely affect the popularity of game products, and even directly drive the increase in game sales. “Whether a game has a certain content creation space is becoming a new differentiated competitiveness for the same type of game,” Zhang Fuxiu said at the “OEGC 2021 Mass Engine Game Conference”. For game manufacturers, it is often difficult to know how to accomplish content creation-based marketing through talents on short video platforms. In the actual implementation process, game manufacturers will face many difficulties, such as: how to extract the marketing communication points of the game itself, how to select suitable talents for promotion, and how to monitor the specific communication effects. These problems are the game manufacturers themselves cannot or Difficult to solve. Especially on platforms such as Douyin and Toutiao, the decentralized attributes of Taoists are stronger. The value of the marketing platform is reflected here. The massive engine can select the most suitable talent for game manufacturers and match the content through user data analysis, content marketing measurement system and other methods. In addition, player creation is also the focus of massive engine mining. Gamma data shows that the overlap between short video users and mobile game players is as high as 82.5%. On Douyin, 900,000 users share game-related content every day. Mobilizing the enthusiasm of ordinary players to share will also become a compulsory course for game manufacturers. In addition to the power of talents and players, the official account on the short video platform has gradually become an important communication position for game manufacturers. Wei Wenwen, head of Huge Engine Commercial Products China, pointed out that the official short video account of game manufacturers and the content created by players can be the source of material for effect advertising, strengthening the conversion effect of the latter. The advertising resources placed by manufacturers can also be used to divert their own accounts in the reverse direction, depositing the traffic into their own traffic pool. Ultimately, the goal of game makers is to build their own “native management” matrix around short video platforms-with “enterprise number” or “brand number” as the core, operating original content; using topics to shape the dissemination and drive UGC content; With traditional purchases as the cornerstone of performance advertising, and talent marketing as a supplement to brand and performance advertising, the overall effectiveness of game content marketing is finally realized. In the future, how will game advertising achieve synergy of product-efficiency? Today, the game advertising industry is facing unprecedented changes. But the future direction is already clear. Performance advertising represented by purchase volume will still be the main advertising model for mobile games. But it is worth noting that the importance of content marketing in the game industry is constantly increasing. At the same time, product-effect synergy has once again become a topic of thought for many game manufacturers. In the past, buying volume advertising in the game industry was often known for its simplicity and directness. And now, the level of sophistication of performance advertising is increasing day by day, and the synergy between brand and performance advertising is constantly strengthening. For example, in PGC’s promotion videos to talents, many brand-directed communication content can also bring a lot of effect conversion to the game. And the explosion of a large amount of UGC content will often bring the double promotion of brand and effect to the game. The emergence of these trends also makes marketing platforms begin to shoulder more responsibilities. Perhaps in the future, only a mature platform with a “native management system” and “high-quality content marketing methodology” like a huge engine can firmly grasp the pulse of the times, explore the boundaries of marketing with game manufacturers and CPs, and further promote The upstream and downstream of the game industry ushered in rapid development.

Jetski – water motorcycle Jetski is both a means of transportation at sea and a game that attracts a large number of young people. Most beaches in Nha Trang have Jetski rental by the hour, with many different prices. If you experience this game for the first time, it does not take long to get used to the movement. It takes about 5-10 minutes to learn how to operate Jetski, as well as how to handle the situation where Jetski is overturned in the sea. It does not take much time to fly the jeski at sea. Photo: Phuong Tram Nguyen. Although it is a thrilling game, the lessee ensures the safety for the participants. If unfortunately the visitor dislocated and caused the boat to capsize, you have a life vest and the timely support of the rescue team attached behind. However, you must run within the permissible speed, not beyond the control of the rescue team. Cost fluctuation: 700,000 – 800,000 VND / 30 minutes. Advantages: Quite safe, easy to control, affordable. Defect: Jetski is easy to flip, often encounter obstacles in the sea. Flyboard Flyboard is a new marine sport introduced to Vietnam. This game is currently only available in Nha Trang. When participating, visitors will be equipped with a jet engine in the leg, with the role of strongly absorbing water and pushing out extremely high pressure, helping to lift players out of the water. This game is also known as transforming into a superman, because you can control the altitude, glide on the water like in a fantasy movie. The game offers a unique experience. Photo: Mennasamy. However, visitors need time to learn how to control the device as well as keep balance while in the air. The core of the game is that you keep your body balance, which helps you to control the device smoothly and simply. Costs range from: 1,200,000 VND / person for 10 minutes. Advantages: New and unique experience. Defect: Difficult to control, the cost is quite high. Parasailing – Parasailing canoes Canoeing is known to be one of the most exciting adventure sports in the sea. When participating in the game, visitors are fixed to a parachute, after the canoe runs to the sea at high speed, the parachute will fly high. Enjoy the vast sea air from above. Photo: Foreverwithcole. It is called an adventure game but the parasailing ensures safety for the participant with a sturdy seat belt system, in addition to a life jacket and a support canoe underneath. Join the game, visitors do not need to go through a familiarization course, just wait for the wind to pull you up, enjoy a vast sky. However, before flying, the instructor will guide visitors on some notes when flying to avoid the dangers of high altitude. In case visitors are not confident can fly with friends, and the coach is always ready to accompany when needed. Cost fluctuation: 500,000 – 800,000 VND / round Advantages: Experience a feeling of refreshing, interesting, does not take time to get used to, less dangerous. Defect: Not suitable for people with fear of heights.

Over time, those game discs gradually piled up. However, those who buy back take it as pride. “Pile of shame” was so popular that it appeared in Urban Dictionary – the famous slang dictionary in America. The popularity of “Pile Of Shame” also directly aroused problems of consumerism: customers buy games to own instead of play. We also gradually get caught up in brilliant advertisements in the media, some heated discussion on forums, and then hit the buy button without thinking. The feeling of buying and possessing overwhelms the user’s feeling of wanting to play. “Pile of shame” therefore also grows with time. The popularity of “Pile Of Shame” also directly aroused consumerism problems. Customers buy games to own instead of play. Photo: Kotaku. Capturing the psychology of consumers, brands also regularly launch many discount programs to stimulate demand. For example, at each sale of Steam, the participant will never go back empty-handed because there are too many items with “unexpected” discounts. Walking around the shelves, you will convince yourself with statements like “This has decreased a lot compared to before, buy it because you are saving and saving is smart”. As a result, a lot of games are brought home and you are just enjoying the feeling of having them for a while. After that, the products were gradually forgotten. Instead of just shopping without any concern about practicality, users should learn to spend effectively. Don’t try to buy too much until you have actually finished playing all the games. In fact, games are always sold by manufacturers all year round, do not stock up on them for fear of out of stock. Games exist for the sole purpose of being played by the user. If you just buy and never touch it, chances are you are causing the game titles to be distorted.

Nadal 2-0 Dimitrov (6-1/6-1)

The Spanish king Nadal won the French Open for the 14th time last season, and the number of career Grand Slam titles reached 20 for the first time to tie Federer. Nadal stopped in the quarterfinals of the Australian Open this season. Nadal is the most successful player in Monte Carlo, winning 11 times in 2005-2012 and achieving eight consecutive horror titles. In the first game, Nadal defeated Delpones in two straight sets. In the second game, they encountered old rival Bulgarian star Dimitrov. The two had only lost one match against Nadal in the previous 14 matches and remained unbeaten in 5 matches on clay courts. , Nadal’s track record has a huge advantage.

In the first set, Nadal, who took the lead in the first game, quickly entered the first game. Lovegame guaranteed the first game under continuous high-quality serve. In the second game, Dimmi sent two consecutive double errors on his first serve, and then he shot out of bounds and sent a break point. , Under pressure, Dimmi issued a third double error to miss the game, and Nadal took advantage of the situation to secure a 3-0 lead. In the fifth game, Dimmi’s serve was still poor, and another break point was sent after two double errors. Nadal was hitting the winning points to complete a 4-0 lead. Dimi then finally secured the serve to avoid swallowing the egg in the first set. Nadal secured the first set 6-1 victory, leading 1-0 with a total score.

In the second set, Dimmi gave a break point in the first serve. Nadal had a 40-15 advantage and then a fore shot. Dimmi was forced to go out of bounds with a backhand and then missed the serve. Nadal was still easy to keep serve. Leading 2-0. In the third game, Dimi was still trying to find his state. After saving two break points, he changed the line and lost the game. The furious Dimi threw the racket to vent his emotions. Since then, they have secured a 5-1 lead by Nadal, and then Dimmi has to serve in this match. The 0-40 break point is also the match point. Nadal then finished with a fore-shot victory. Break serve and win the second set 6-1.

In the end, the Spanish king Nadal continued his strong performance, defeating Dimitrov 6-1/6-1 and won seven consecutive victories against the latter. The whole game took only 55 minutes. In the game, Nadal completed 3 ACES balls and 1 double fault, Dimitrov had 3 ACES balls and 5 double faults. Dimi’s first serve rate was only 57%. The scoring rate of 48% is far behind Nadal. The winning points Dimitrov led 17-11, Nadal had only 5 unforced errors, and Dimitrov had 32. In the break point, Dimmi failed to get a break point, while Nadal cashed out 9 break points 5 times.

Lublev 2-1 Agut (7-6/5-7/6-3)

Russian star Lublev broke out last season and won 5 championships in all competitions. This season, he won the ATP Cup champion Australian Open and broke into the quarterfinals. Since then he won the Rotterdam Championship. The ATP500 series won 23 consecutive victories second only to Federer. . Rublev played as the No. 6 seed in the tournament. In the first game, he defeated Caruso 6-3. In the third round, his opponent was Spanish expert Agut. The latter won two runner-ups in Doha and Montpellier this season. The first two rounds of winning streak Fritz and Paul. The two have played against each other 5 times before, and Agut has a slight advantage with 3 wins and 2 losses.

In the first set, Agut, who took the lead in serving the first game, secured the first game. In the second game, Lublev’s poor serving state sent 15-40 consecutive break points. Agut continuously suppressed the opponent’s backhand, and Lublev backhanded the ball back to the net. After losing this round, Agut continued to hold a 3-0 lead. The state of Lublev started to rebound under their respective guarantees. After saving the break point in the sixth game, Lublev finished the break point. In the seventh game, Lublev counterattacked and forced the break point. Agut suppressed the backhand and returned the ball to go out of bounds and lost the game. Make a 4-4 tie. In the eleventh game of the end of the game, Lublev won the game with 40-0 consecutive break points, and then Agut broke the opponent’s serve to win the game and tied the game 6-6. In the tie-break, Lublev started 4-0 and won the tie-break 7-2. The total score was 1-0.

In the second set, Lublev took the lead to serve and still had a sluggish start. In the first game, he sent 15-40 consecutive break points after being pulled off. Lublev made a straight shot and pulled the ball out of bounds before he served the net and lost the game. After each defending serve, Agut launched another attack in the fifth game and got a 40-0 consecutive break point. Lublev was shooting out of bounds to lose this game 1-4 behind. Lublev then launched a counterattack, breaking the band to keep the 3-4 to narrow the point difference. In the eighth game, Agut made a cross ball and sent a break point after a 30-30 tie. After that, Lublev won a 30-odd stalemate and broke again. 4 levels. After each guaranteed a 5-5 tie, in the eleventh game, Agut scored a short scoring and got a break point. Under pressure from Lublev, he was out of bounds and lost the game. Next, Agut served to win the game and successfully secured the serve. He won the second set 7-5 and the total score was tied 1-1.

In the deciding set, Lublev took the lead in securing the serve, and Agut’s physical fitness declined. In the second game, he sent a break point opportunity. Lublev then stalemately changed the bottom line and blasted out the winning points to break, and Lublev took the opportunity to keep the serve 3 -0 lead. After passing the physical limit, Agut’s condition improved slightly. In the fifth game, Lublev was out of bounds and sent a break point. After that, the quality of Lublev’s volleys in front of the net was not high. . In the sixth game, Lublev broke serve again, and then kept the break advantage to the end, winning the second set 6-3.

The whole game took 2 hours and 44 minutes. During the game, Lublev completed 7 ACES balls, while Agut had 3 ACES balls and 4 double errors. The first serve success rate was 55%, and Lubrev lags behind his opponents. The first serve scored rate. 68% has a slight advantage. On the winning points, Lublev blasted 50 times and led the way, and the unforced errors 39-38 were almost the same. On the break, Lublev had 12 break points and 6 breaks, and Agut had 9 break points and 6 breaks. .

Potatoes have also experienced ups and downs. Half a month ago, Sony announced that it would gradually close its digital stores for PS3, PSP and PSV in July and August of this year. After the store is closed, players can still download and play the digital version of the game they have already purchased, but they can no longer purchase new digital content, nor can they make in-game purchases on the aforementioned platforms. This news aroused the opposition of a large number of players at the time, one of the reasons is that a large number of games sold only through digital channels will “disappear”. Recently, players have signed a petition on the petition site Change.org to ask Jim Ryan, the current president of SIE, to step down. One of the “crimes” is that he shut down the digital store on the old platform, leading to the disappearance of thousands of games. More than 2,000 people have signed up so far However, according to Sony’s official statement, the closure of digital services on the old platform is to give more resources to the PS4 and PS5 stores. Coincidentally, Ubisoft recently announced that it will shut down the servers of some old games during the year for similar reasons-this means that players will no longer be able to obtain network services from the official website, and they will no longer be able to play them online. According to Eurogamer’s report, the latest news is that “Ghost Recon: Future Fighter”, “Rainbow Six: Confinement”, “Rainbow Six: Vegas” and “Rainbow Six: Vegas 2” will all be held in 2021. Online services will be closed on all platforms at a certain time. The online dates of some other Ubisoft games have been determined, such as “Assassin’s Creed 2,” “Far Cry 2,” and “Split Cell: Conviction” will be closed on June 1 this year. The list of games comes from the official Ubisoft forum After the online service is closed, the single player function of the game itself will not be affected, but functions such as in-game news and player statistics will be disabled. If the game supports Ubisoft Connect (that is, the player service system that replaces UPLAY), related system functions, such as U coins, player challenges, etc. will also be closed. If the player still has unused in-game currency when it expires, they will not receive Ubisoft’s refund. On Ubisoft’s official forum, a staff member named UbiDuchess explained the shutdown: “We have been evaluating the conditions required to provide the best online service for Ubisoft players. Game service is a necessary part of this work. Because it allows our employees to better focus on providing a good online experience for the majority of players who are playing more popular games.” “We understand that some people may be disappointed by this news. We are very happy to have fans who have been committed to these brands and games like you. I hope you can find more Ubisoft games that will be launched in the near future and you can be equally enthusiastic. For these games.” In fact, Ubisoft has always stated in the official user support document that it will continue to “retire” user service support for old games. Before this incident, a large number of Ubisoft games have been included in this “retire environment” ranks, and the New Year’s “Just Dance” series is the one that retires the most diligent. Games based on digital services have become more and more mainstream in the lives of players. This has also led to the depreciation of the value of digital game assets, which will become a topic that we cannot avoid in the future. The good news may be that these games of Ashoka can at least be played in single-player mode, and none of the PSP/PSV games that are only released on digital channels will disappear in the long river of history in the future.

From Philipp Wundersee, WDR Your professor is locked in a closet and calls for help. The young student Nicole Nickel doesn’t know what to do next. A flashing portal suddenly opens in front of her in the office. “What not to do for a good grade in materials technology,” she says and jumps in. Looking for a way to free your professor, you wander through ten parallel universes in the computer game with student Nickel. The game “Worlds of Materials” is a “point-and-click” adventure for engineering students. The game of the Cologne Game Lab of the Technical University of Cologne surprises with challenges that require basic knowledge of materials technology to be solved. For this it will receive the German Computer Game Award this year. The jury justified the fact that the prize money of 35,000 euros went to Cologne as follows: “The TH Köln project is intended to convey challenging engineering content in a cheerful and interactive way.” Competences acquired in classic courses or in other ways would be used to solve the puzzles. Students can even have the digital mastery of the tasks in “Worlds of Materials” recognized as part of an examination.

Fun and learning effect

Sebastian von Mammen is Professor of Games Engineering at the University of Würzburg and researches computer games. “The big challenge Serious Games have to face is to make a game that is purely entertaining and enjoyable while at the same time achieving other goals,” he says. At the moment, research is primarily about learning and training using serious games – and thus the question of how well the games are suitable for schools and other educational institutions. “In addition, computer games that serve health purposes are getting a lot of research attention,” says von Mammen. “Serious Games” are not only about acquiring knowledge and training, there are also games to support therapy, in which motor skills or the ability to pay attention are exercised. This particular type of computer game could improve the overall reputation of gaming in the long term. “Instead of using our innate exploration and gaming drive one-sidedly for economic purposes – which has already brought certain computer games into disrepute – we should benefit individually and as a society from serious games,” said the expert.

In the virtual reality of the serious game “FwESI deployment tactics for group leaders”, the user experiences fire brigade operations. Image: Cininet

Immerse yourself in a real fire service

“FwESI deployment tactics for group leaders”, for example, uses virtual reality technology to put the user into concrete deployment scenarios for the fire service. Trainees experience it combined with role plays and exercises with the training leaders. It is a tightrope walk between a sober application and a “serious game”, says von Mammen. But with relatively little effort, the game’s character can be shaped through attractive design, simple operation and so-called gamification elements. This is also the case with the game “Hidden Codes” from the Anne Frank educational institution. Based on a social media user interface, “Hidden Codes” is close to the everyday experience of the young target group. It explains what mechanisms social media have and how quickly you can come into contact with right-wing extremist ideology. Political radicalization can thus be experienced.

The computer game “Hidden Codes” has a similar interface to social media networks. Image: Anne Frank educational institution

Digital help after a stroke

“Serious Games” can also serve health. Games with virtual reality technology help patients after a stroke to train their brains in a targeted manner. In some therapy games, patients are motivated to perform uncomfortable movements in order to improve their motor skills. But it is always very challenging to produce a successful game in this genre with social benefit, says von Mammen. “In addition to creativity and empathy, time and money also have to be invested in developing a serious game and launching it on the market.” The game “Worlds of Materials” about the main character Nicole Nickel of the TH Köln seems to have succeeded. “The corona pandemic in particular has shown that there is a great need for innovative digital teaching and learning concepts in school and university education,” said the jury of the German Computer Game Prize. “Worlds of Materials” makes an interesting contribution to this.

Epic Store offers titles from smaller indie titles like The Stanley Parable and Tormentor X Punisher to the blockbuster 3-A, Watch Dogs and Star Wars: Battlefront 2. Everything really exploded when in the summer of 2020, the Grand Theft Auto’s week-long free release dragged on players to land, and Epic’s server crashed just minutes later. All these special offers are out of pocket by Epic Games to enhance the brand’s identity, a small amount of money, luckily, the company has to pay the bills very quickly.

According to PC Gamer, Epic’s massive legal battle with Apple over Fortnite revenue on the App Store leaked the total amount invested in the Epic Store, around $ 444 million. And of course, 273 million of that is considered a net loss as Epic has launched a variety of free gift programs. However, the company is not too confused by this investment, but also hopes that profits will start to increase in 2023 and more than a quarter of a billion dollars is spent is only part of a long-term strategy.

This confidence is not without foundation, Epic guarantees a steady stream of profits from Unreal Engine and Fortnite. With Fortnite still considered one of the most successful battle royale games on the market today.

Although the legal battle between Epic Games and Apple (US first instance trial) will take place in May, right now the related developments of the case continue to attract attention from the public. .

A few days ago, the Australian trial was postponed for the third time, but the legal documents show interesting information. The Epic Games Store lost approximately $ 181 million in 2019 and nearly $ 273 million in 2020, showing that since its launch in 2018, the company has never been profitable. Also, in 2021, Epic Games’ expected loss is about $ 139 million.

According to Apple forecasts, the business of Epic Games by the end of 2021 has lost $ 600 million after 3 years. To be profitable, Epic Games may have to wait until 2027.

The thing has been predicted from before

In fact, Epic Games has previously confirmed that the Epic Games Store will not be profitable until 2023. On loss information, Tim Sweeney, CEO of Epic Games, is very optimistic: ” Although Apple calls it a loss, in my view it is an investment, which is also the basis for bringing huge profits in the future.

Although the CEO of Epic Games is confident about profitability, it still cannot change the fact that they have “lost”. As a company that owns Unreal Engine tools, the loss of 450 million USD in the past 2 years is beyond the imagination of many people.

In this case, with the backing of the Unreal Engine being used by most of the developers, the Epic Games Store took up to 4 years to be profitable causing people to question whether or not the business strategy is. “Take profit as a profit” of company leaders?

Free business strategy

According to the official data Epic Games published before, the progress of the game store in the past 2 years is very clear. By 2020, the total number of users on the Epic Games Store will reach 160 million, up 56% from 108 million in 2019. Besides, daily active users reach 31.3 million in 2020, increasing 192% and total user time is 5.7 billion hours, up 70%.

But the problem also lies here, in this era, an emerging gaming platform can achieve such a marked growth, spending money is an inevitable option.

According to the New York Times, in 2020 alone, Epic Games has invested about $ 444 million in the monopoly of the game, with Control of 505 Games alone, the amount amounted to 10.45 million USD. Such a huge investment, in exchange for a one-year monopoly of several games, is also Epic’s best weapon for taking the market from Steam.

But Epic’s revenue from these exclusive and third-party games is relatively limited. In 2020, players spent $ 700 million on the Epic Games Store, which is only $ 20 million higher than in 2019. Of which, revenue from third-party titles is $ 265 million, only up $ 14 million compared to 2019. Apple estimates show that if you count transactions in 2019, Epic will lose at least $ 330 million in exclusive expenses.

Of course, in addition to investing money in exclusive content, Epic Games also promotes a free business strategy to attract new users. The $ 450 million loss is mainly due to this business method. According to Epic’s official data, from 2019 to 2020, the platform distributed 180 games for free, with a total value of up to $ 3,862 (US price) with 950 million purchases. This is actually a buy 1 get 1 free, but with a free gift for buyers, Epic Games has to pocket money for the developer.

On the one hand, they’re spending money on game companies and developers for exclusive content, on the other, they’re out-of-pocket attracting players who aren’t willing to pay. After all, in terms of business, Epic Games is the one to lose.

A healthy competition

Indeed, for developers, whether their game has a chance of being included by Epic in the Epic Games Store (471 games in 2020) or directly on Steam, Epic’s arrival makes a difference. special. For the gaming industry, the PC games market is no longer dominant enough and only acts as an incentive for competition. If Epic can gain a foothold, Steam’s upcoming business strategy must also change.

With the strength of the Unreal Engine, Epic Games Store can completely use competitive tactics to disadvantage Steam. However, to challenge Steam’s position is not easy, especially keeping players from paying fees, Epic Games has too many obstacles to overcome before making any profits.

Of course, competition is inevitable and is also a necessary factor for the development of the market. Whether healthy competition can be maintained, that depends pretty much on the final court ruling after the legal battle between Epic Games and Apple is over.