The picture shows the seminar and exchange site.

On April 19th, Yan Xiaoshen, Secretary of the Party Committee of the China Building Materials Federation (hereinafter referred to as the Federation) met with the visiting executive vice chairman unit Wang Cheng, the party secretary and chairman of Anhui Conch Group, and the former party secretary and chairman Gao Dengbang and his party , The two sides conducted in-depth exchanges on relevant special projects on the basis of the previous period of cooperation.

Yan Xiaofeng welcomed the new team of Conch Group to visit the federation after the formation, and expressed gratitude to Conch Group for its long-term support to the federation. He pointed out that during the “Thirteenth Five-Year Plan” period, Conch Group was among the top 500 companies in the world under the leadership of Gaodeng. It has delivered outstanding results in terms of economic efficiency, technological innovation, and social responsibility, and achieved leapfrog development. I believe that Wang Cheng will bring new breakthroughs and new developments to Conch Group in the future. After introducing the historical evolution of the federation, he said that since this year the federation has actively promoted the implementation of the important decisions and deployments of the Party Central Committee and the State Council, in accordance with the work requirements of the State-owned Assets Supervision and Administration Commission of the State Council, the Ministry of Industry and Information Technology and other higher-level government departments and the spirit of the Council’s general meeting. To implement the new development goals of the building materials industry of “being suitable for business and good for mankind” and the task of “13 comprehensive upgrades”.

Yan Xiaofeng emphasized that achieving carbon peak and carbon neutrality is not only an extensive and profound economic and social systemic change, but also a profound impact on the future development of the building materials industry. We must attach great importance to this. In order to implement in a timely manner General Secretary Jin Ping’s instructions on China’s carbon peaking and carbon neutrality work, in January this year, the Federation took the lead in issuing the “Proposal for Promoting Carbon Peaking and Carbon Neutrality in the Building Materials Industry” to the entire industry, advocating The industry has comprehensively improved the level of green and low-carbon development, promoted carbon reduction in an orderly and effective manner, and achieved carbon peaks ahead of schedule. It clearly stated that “China’s building materials industry should fully achieve carbon peaks by 2025, and key industries such as cement should be achieved by 2023 Take the lead in achieving carbon peaks”; in March this year, the “China Building Materials Industry Carbon Emission Report (2020)” and the “Building Materials Industry Carbon Emission Accounting Method” were released, the first in China’s industrial sector to achieve carbon emissions ahead of schedule. Peak initiated and released a carbon emission report, and the industry responded positively and enthusiastically, which also attracted great attention from relevant government departments and all walks of life.

Yan Xiaofeng pointed out that Conch Group is the executive vice chairman unit of the federation. As a benchmark enterprise in the building materials industry in China, it must work together with the federation on the basis of improving the quality of development and take carbon emission reduction and carbon neutrality work as the starting point. Continue to strengthen investment in scientific research and innovation, and promote the research and development of new cementitious materials, new cement calcination processes, raw materials and fossil energy substitution, carbon dioxide capture and conversion, and smart mines, innovative mining methods, and improvement of construction methods for building materials companies. Research and application to better play the leading and leading role of Conch Group in the industry. The federation will continue to support Conch Group’s innovative development, high-quality development and corporate brand, product brand, entrepreneur brand promotion, jointly promote the Chinese brand of building materials to the world, and enhance the international influence of China’s building materials industry and enterprises.

Wang Cheng and Gao Dengbang respectively expressed their gratitude to the Federation for its long-term care and support for Conch Group, especially since the general meeting of the Council of the Federation, the leaders of the Federation and Conch Group have focused on issues such as the construction materials industry and the innovative development of Conch Group. We have communicated many times and put forward many constructive, forward-looking and pertinent opinions. Conch Group has made arrangements for related work in accordance with its own actual conditions, and is actively studying and promoting implementation. Over the years, Conch Group has attached great importance to innovative research and development. Recently, the projects of “R&D and application of key technologies for intelligent manufacturing in the whole process of cement production” and “R&D and engineering application of key technologies for carbon capture and purification of cement kiln flue gas” have been awarded by Anhui Province The first prize for scientific and technological progress was approved to establish the Anhui Technology Innovation Center for Green Building Materials and High-end Manufacturing. In the future, Conch Group will further play the role of the technological innovation system and platform, focusing on “high-end technology, intelligent factory, information management, and green industry”, and “science and innovation + industry” as the starting point to make “green” become The bright background of Conch’s high-quality development. Conch Group will actively respond to the initiative of the Federation to fully realize the carbon peak in the building materials industry in advance, and focus on the implementation work. It hopes to further strengthen the exchange and interaction with the Federation in terms of macro policies, resource integration, innovative services, and topics. Research and R&D test bases, especially in terms of carbon emission reduction and carbon neutrality, are actively cooperating, and hope to continue to receive more support and help from the Federation in many aspects such as technology, talents, projects, and publicity services, and jointly create industry-university-research projects. Demonstration platform and base.

Chen Guoqing, Deputy Secretary and Vice President of the China Building Materials Federation, Zhang Dongzhuang, Member of the Standing Committee of the Party Committee and Vice President, He Jun, Member of the Standing Committee of the Party Committee and Secretary General, Wang Jianchao, Member of the Party Committee and Deputy General Manager of Anhui Conch Group Co., Ltd., Anhui Conch Cement Co., Ltd. Li Qunfeng, member of the company’s party committee and deputy general manager, attended the forum. (Jianlian)

Editor in charge: Liu Xuan and Jiang Chenyu

Proofreading: Hexinlong

Supervision: Menghua

At the press conference of “From Here onwards”, I felt the determination of Chen Xiangdong, the founder of GSX, that no matter what the circumstances, he will regard education as a lifelong matter. He came out of the mountains even more. Understand the importance of education to a person.

In my opinion, GSX’s name change to Gaotu is more about business focus. A single brand may also be the future trend. The author boldly predicts that the multi-brand strategy of another online education company, Good Future, will continue to shrink and form. Brand resonance, to save market costs.

So, what are the benefits of changing its name to “Gaotu” from GSX? What impact will it have on the company’s future?

Renamed “Gaotu” has many benefits

Many online education companies have changed their names. Earlier, “Xue Er Si” was renamed “Good Future”, and “Yue Tiku” was renamed “Yue Guidance”. These changes all mean changes in the company’s business. The renaming of “Gaotu” from GSX is no exception.

Gaotu Group stated that since Gaotu Classroom’s performance has accounted for nearly 90% of its annual report, “learning with who” can no longer represent the current business brand. In order to achieve better business focus and save marketing costs, a single brand can be better To serve the full-cycle needs of students.

The name change of GSX is not an isolated incident, and its business has been adjusted accordingly. As early as October 2020, GSX will integrate all its K12 businesses into Gaotu Classrooms, so that GSX’s business will be divided into Gaotu Classrooms focusing on K12 business, GSX focusing on adult business, and Focus There are three major sections of early childhood education for children aged 3-8.

Today, after the unified renamed Gaotu, the adult business has been renamed Gaotu College. So as to realize the unification of the group’s business name. The advantage of this is that when publicizing, there is no need to spread the publicity costs for the two brands of GSX and Gaotu, and only need to focus on one.

At present, the online education market is fiercely competitive, and the cost of acquiring customers has greatly increased. In the summer of 2020 alone, the investment of 10 online education companies will reach 10 billion yuan. Moreover, GSX’s marketing expenses in 2020 will also increase significantly, and saving marketing expenses has become a top priority.

In addition, GSX stocks suffered 16 short shorts and repeatedly made headlines in the media. However, in many short-selling reports, the short-selling organization does not even know that GSX’s main business is Gaotu Class. GSX uses real performance and audit reports to frustrate these short-selling, but every time it makes headlines, it exposes “learning with GS”, which is also a huge waste of brand exposure opportunities.

Therefore, the unified change of name to “Gaotu” will help investors identify its main business, and it will also help to unify the name in media reports, so that it can get free brand exposure opportunities.

Therefore, GSX changed its name to “Gaotu”, which is a wise move and has many benefits.

The name change is only the first step, the key lies in business innovation

The name change is helpful to the advancement of the Gaotu Group’s business. The future development of the company and the performance of the capital market will not only depend on the name change, but on the company’s steady operation and continuous innovation.

First, let the business focus again. Gaotu Group is not only the first profitable enterprise in the field of online education, but also the pioneer of a new business model for online education. The founder Chen Xiangdong distilled the secret of Gaotu’s success into two words “focus”.

In 2017, the company focused on “online live broadcast of large classes” and achieved a single month of profit in September. The “famous teacher’s classroom and online live broadcast of large classes” pioneered by Gaotu has always been the object of learning and reference from colleagues.

With this rename, Gaotu Group will once again focus on the full learning cycle of education. Through Gaotu Classroom, Gaotu Academy, and early enlightenment, it covers all stages of children’s intelligent learning, elementary school, junior high school and high school general subjects, as well as adult postgraduate entrance examination, language training, and vocational qualification training.

Secondly, Innovative live broadcast of large classes again, leading the development of the online education industry.

Gaotu pioneered the live broadcast of large-class classes, so when colleagues are flocking to broadcast large-class classes, what countermeasures does Gaotu have?

In this regard, Chen Xiangdong said that he hopes to provide students with personalized learning solutions, such as large-scale classes with famous teachers + precision small cooking classes + one-on-one tutoring, thereby redefining live large-class classes.

In order to achieve this goal, Gaotu Group will launch a local online school for Gaotu Classroom to realize localized products, localized enrollment, localized teaching and localized services. This means that the live broadcast of large classes will take root, with a larger scale and more detailed services.

once again, Embrace technology and do the education of the future. Faced with the development of new technologies such as 5G, AR, and VR, Gaotu Group will continue to embrace technology and launch the “Gaotu Singularity Research Institute” to empower education with technology and create a future education model. This includes the realization of immersive online education through VR technology, and the creation of platform knowledge graphs through AI, visual recognition, and voice recognition technology.

Therefore, after GSX Group changed its name, it not only got a new name, Gaotu Group, but also fully upgraded the company’s business focus and future innovation direction, reflecting the company’s ability to continue to innovate.

Conclusion

Currently, the online education industry is highly competitive and has broad prospects. According to Qi Xiuping, vice president of Gaotu, people’s learning cycle is constantly being lengthened. Paying users over the age of 50 account for 25.8% of them, and there are also those over 70. 1.2%, the adult business track is a new growth point for GSX after the rename of Gaotu.

As Chen Xiangdong said: “Education will always exist, and online education is new, nascent, and continuous.” It is precisely because we are in a sunrise industry, a high-growth industry, that there are so many capital and entrepreneurs. Come in. And education is not the kind of industry that can be effective in the short-term. It needs people with long-term spirit.

And I hope that, whether it is for GSX, the good future and New Oriental, or the ape tutoring and homework that will be listed in the future, the Chinese media will not be “stucked” by the United States as accomplices. Chips and education are what we want to continue. The field of innovation.